A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Joel Robinson

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

The City of Sydney has approved plans for <a href="https://www.apartments.com.au/developers/billbergia">Billbergia Group</a> and Metrics Credit Partners’ $3.5 billion Castlereagh Place project in the heart of the Sydney CBD

The towers will be among the tallest in <a href="https://www.apartments.com.au/developments/sydney-nsw-2000">Sydney</a>'s CBD, with more floors than any other residential tower in the city.&nbsp;

The 6,000 sqm site was acquired by the joint venture partners in 2024. It is the largest amalgamated land parcel in the Sydney CBD and comprises eight individual sites fronting Castlereagh, Pitt and Liverpool Streets.&nbsp;

<a href="https://www.apartments.com.au/new-apartments/castlereagh-place-sydney-324-348-pitt-street-sydney-nsw-2000">Castlereagh Place</a> will transform an underutilised city block into a landmark mixed-use destination, anchored by two 82-storey towers comprising 607 luxury residences above an 8-level podium housing a 209-room luxury hotel. A 1,000 square metre civic park on ground level features a curated mix of food, beverage and retail.

The plans have been refined over the past year to rebalance the residential and hotel offering, and reconfigure the retail footprint to create a stronger, more dynamic dining experience.

A three-level flagship building on the prominent corner of Pitt and Liverpool Streets will be the gateway to the Castlereagh Place lifestyle precinct. Set to become a Sydney icon, the building is capable of housing multiple hospitality venues.

“Castlereagh Place is designed to be the City's next great urban oasis - an energetic mixed-use precinct that pulses with life, day and night,"&nbsp;said Joseph Kinsella, Group Director of Billbergia.

"It will bring the vibrancy of places like Barangaroo and Darling Quarter into a more accessible, central destination at the very heart of Sydney."

Kinsella said the project will build on&nbsp;Sydney’s growing laneway culture with the City’s largest network of new activated lanes - an expanded, next-generation take on precincts like Angel Place, Palings Lane and Ash Street in Wynyard.

[smartcode_project:default project_id=134477 project_image_fid=374401]

Castlereagh Place has been designed by architects <a href="https://www.apartments.com.au/architects/fjc-studio">fjcstudio</a> in collaboration with Trias Studio, Aileen Sage and Polly Harbison Design, joint winners of an international design competition in 2018.&nbsp;

Signature design elements from the original scheme remain unchanged, while the public domain has been significantly enhanced, delivering 60 per cent more open-to-sky space.

Pedestrian access will also be enhanced through new laneways linking Pitt, Liverpool and Castlereagh Streets, drawing people into a new civic park with outdoor seating, landscaping and integrated public art.

With activated laneways supported by strong hospitality offerings, Castlereagh Place is tipped to become a vibrant new dining destination in the heart of Sydney’s CBD.

It marks the largest undertaking to date for the Billbergia and Metrics Credit Partners partnership. Together they are developing other underutilised Sydney sites into mixed-use precincts, including the $2.2 billion Concord Central and the $1.3 billion Chatswood Grand Residences.

Metrics Managing Partner and Group CEO Andrew Lockhart said Castlereagh Place is a landmark project that will redefine Sydney’s skyline.

"As the tallest residential high-rise development, the revitalised site will offer panoramic views across the CBD and surrounds. We are excited to partner with Billbergia to reinvigorate an underutilised site and create a sophisticated and contemporary mixed-use offering situated in the heart of Sydney.”

Total apartments within the towers have increased to 607 dwellings, with a focus on larger floorplans. Aligned to growing market demand, Castlereagh Place now comprises 299 three-plus-bedroom apartments, 198 two-bedroom units and 110 one-bedroom configurations.

[smartcode_project:default project_id=134477 project_image_fid=374402]

Resident amenities will include an exclusive residents club containing a gym, rooftop pool, dining rooms, co-working spaces, library, golf simulator, games room, cinema room, and access to an exclusive concierge service. There will be around 500 basement car spaces below the towers.

The development will also include a state-of-the-art wellness centre, set to feature a bathhouse with magnesium pools, hot/cold plunge pools and premium amenities.

&nbsp;

According to fjcstudio, the towers will feature distinctive yet elegant architectural design reflecting Sydney’s geometry and urban character, with a network of through-site links and intimate public spaces activating the streetscape.

"Castlereagh Place is a city-making project of significant scale and ambition," said Richard Francis-Jones, Design Director at fjcstudio.

"It will create a rich urban complex of public open spaces, landscaped gardens, and vibrant laneways. Defining these new public spaces and the important streetscape of Castlereagh Street is a sequence of fine-grained, diverse retail and hotel architecture designed in collaboration with Aileen Sage, Polly Harbison Design and Trias.

“Rising above the tree-lined, human-scale streetscape are two slender residential towers that will transform the city skyline and look towards the Harbour, Hyde Park, and the Royal Botanic Garden.”

Demolition and early construction works have commenced onsite at Castlereagh Place.

[smartcode_project_cta:default project_id=134477]

Billbergia, Metrics, approved for $3.5 billion Sydney skyscrapers

Footscray

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Apartments.com.au has contributed <a href="/tag/footscray">many an article</a> toward the seismic shift occuring within Footscray, there's a raft of large-scale apartment developments in the pipeline set to transform the area over the next decade. No less than <a href="/new-apartments/footscray-vic-3011">21 current apartment project listings</a> for postcode 3011 are in the Apartments.com.au project database, with the sum of 4,900 plus apartments a distinct possibility.

Even the likes of local stalwart Franco Cozzo has sought to vacate his premises as the lure of development takes effect.

But what will keep these thousands of new residents occupied in Footscray proper, rather than seeking the entertainment and retail options of for instance, the CBD?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3602_0.jpg" rel="gallery-all" title="Barkly Street"><img alt="" class="image-article-full-width-580px" height="373" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3602_0.jpg?itok=hf4Lrhrl" title="Barkly Street" width="580"></a>

<figcaption>Barkly Street</figcaption></figure>On a recent walking tour of Barkly Street and surrounds it became apparent there's a tremendous sense of place in Footscray. The diverse mix of cultures, fashion and cuisine provides an outcome unique to Footscray, but it's also coupled with a street level history and scale that is comparable in many ways to Collingwood or Richmond.

Whether it's the 'rough' (in some areas) urban realm or the general bustle, Footscray is an intriguing locale with all the fundamentals in place to cope with a massively expanded population in years to come. Should contemporary venues such as Barkly Street's Littlefoot Bar proliferate and provide the area with a new dimension of dining and entertainment venues to compliment the super-strong ethnic cuisine offerings from South East Asia and the Horn of Africa, Footscray will become a destination all its own. A new Smith Street in the offing.

I can only hope the above notion is conveyed through the following images. Click on the main image below to expand and as always enjoy.
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silvermb

Where else but Footscray!

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Recently Apartments.com.au <a href="/news/the-tannery-and-hopkins-street-launch-footscrays-joseph-road-precinct">broke the news</a> that <a href="/new-apartments/footscray-vic-3011">Footscray's</a> Joseph Road Precinct will begin its transformation into an inner-city residential enclave with the release of Riverina Apartments. Located less than five kilometres from Melbourne's CBD, Riverina Apartments also presents as developer AZX Group's vanguard Australian development, with further projects planned along the Eastern Seaboard.

<a href="http://www.cbresi.com.au/about/peopleDetails.aspx?ProfileID=29">Nic Cuni</a> as Director of CBRE's Residential Projects was on hand to guide Apartments.com.au through the now open display suite, providing an overview of <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina Apartments</a> which has seen the project's first stage already garner strong sales.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2627.jpg" rel="gallery-all" title="Riverina's display suite model up close"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2627.jpg?itok=DX0kXXW_" title="Riverina's display suite model up close" width="580"></a>

<figcaption>Riverina's display suite model up close</figcaption></figure>Within close proximity to the <a href="/new-apartments/maribyrnong-vic-3032">Maribyrnong</a> River, Nic Cuni explains that the <a href="/architects/peddle-thorp-architects">Peddle Thorp-designed</a> complex will be split into stages. Initially available for purchase are apartments within the podium and buildings D, C and E; all of which which front Hopkins Street.

Subsequent stages will see the dual 31 level residential towers delivered, creating a heightened level of living to Footscray with unfettered views to all directions. Overall Riverina Apartments will provide in excess of 950 new dwellings while also delivering Melbourne's inner West with a highly visible marker.

To date Riverina Apartments' strong early sales has seen a considerable number accounted for over the available buildings, with a mix of domestic and overseas buyers securing apartments at competitive prices. One, two and three bedroom apartments are available with an entry point of $255,000, while four bedroom penthouses crowning each tower as seen above are also available.

<blockquote>
CBRE have just released Riviera to our Victorian database, only to receive the biggest response ever fielded. So much so we expect to sell out of stage one soon after our grand opening during July.

The market has understood the value proposition that Riverina offers, with Melbourne's affordability issues in part addressed by releasing apartments from $255,000.
<cite>Nic Cuni</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image239.jpg" rel="gallery-all" title="Representative kitchen and bedroom finishes"><img alt="" class="image-article-full-width-580px" height="256" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image239.jpg?itok=8SPhYOwO" title="Representative kitchen and bedroom finishes" width="580"></a>

<figcaption>Representative kitchen and bedroom finishes</figcaption></figure>The display suite demonstrates the bright, open apartment format created by Peddle Thorp. Kitchens and bathrooms are simple, modern and convenient with an emphasis on functionality while bedrooms feature neutral tones.

Floor-to-ceiling windows and expansive living areas point toward the desire of the development team to create apartments that capture the maximum amount of light possible.

<blockquote>
We have addressed quality by using well known appliances and showcasing interiors designed by Peddle Thorp. Buyers get a unique opportunity to buy an exceptional apartment within five kilometres to the CBD from $255,000.

It's an opportunity to enjoy a high yielding investment that has huge growth potential and Riverina's mix of apartments will appeal to first home buyers, downsizers and the local area investor!
<cite>Nic Cuni</cite>
</blockquote>

A feature of Riverina Apartments will be an expansive internal courtyard which opens to Warde Street. Surrounded by hanging greenery, the courtyard and garden area headline project amenities which include rooftop entertainment and barbecue areas, rooftop swimming pool, sauna and spa, private dining/entertaining rooms and a gymnasium.

An activated ground level will see a slew of retail and entertainment options with the project maintaining frontage to four separate streets. Specialty and large-scale retailers will constitute the mix with a supermarket expected to underpin retail activities which stretch across the 9,500sqm site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image237.jpg" rel="gallery-all" title="Riverina's penthouses with their distinctive exterior. Image courtesy CBRE"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image237.jpg?itok=UtzAGhvH" title="Riverina's penthouses with their distinctive exterior. Image courtesy CBRE" width="580"></a>

<figcaption>Riverina's penthouses with their distinctive exterior. Image courtesy CBRE</figcaption></figure>
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Footscray's Riverina Apartments powers ahead

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Footscray's <a href="http://www.maribyrnong.vic.gov.au/Page/Page.aspx?Page_Id=2220">Joseph Road Precinct</a> looks set to receive its first taste of construction with separate apartment projects launching their respective sales campaigns. The Tannery and 18-24 Hopkins Street are vanguard projects for the precinct which will eventually see dozens of new towers on what is now vacant land.

Long a topic of discussion on Apartments.com.au, Joseph Road Precinct has seen a number of prime sites snapped up by Asian and Asian-backed developers, who have both the financial means and bravado to proceed with their intended projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2089.jpg" rel="gallery-all" title="No longer in the cold, Maribyrnong's Joseph Road Precinct"><img alt="" class="image-article-full-width-580px" height="275" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2089.jpg?itok=pWHN_W1B" title="No longer in the cold, Maribyrnong's Joseph Road Precinct" width="580"></a>

<figcaption>No longer in the cold, Maribyrnong's Joseph Road Precinct</figcaption></figure>First out of the blocks is <a href="/buildings/riverina-22-hopkins-street-footscray">18-24 Hopkins Street</a> which will see the delivery of five separate residential towers. Listed in the Apartments.com.au project database as having 968 approved apartments,18-24 Hopkins Street may also see a 1,500 sqm supermarket, showrooms and 18 retail spaces at ground level. While these form part of the approved scheme, the final composition of retail and entertainment options, and apartment numbers has yet to be revealed.

Located on a 9,500 sqm land parcel, 18-24 Hopkins Street is the work of architects Peddle Thorp and will see a mixture of one, two and three bedroom dwellings included in the development with a starting price of $255,000. The project website carries a promotional video which appears to show the developer as AW Group, although the video is somewhat ambiguous in this regard.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2087.jpg" rel="gallery-all" title="18-24 Hopkins Street's display model"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2087.jpg?itok=CB0OiY5Y" title="18-24 Hopkins Street's display model" width="580"></a>

<figcaption>18-24 Hopkins Street's display model</figcaption></figure>Joining 18-24 Hopkins Street is <a href="/new-apartments/footscray-vic-3011">The Tannery</a> which is the largest project that Australian Property &amp; Business Group has offered to date. The 1,725sqm site was <a href="http://www.smh.com.au/business/aviation/footscray-site-with-tower-permit-sells-for-5-million-20150303-13tzd6">reportedly sold for $5 million</a> during early 2015 with Australian Property &amp; Business Group wasting no time in creating a <a href="http://www.thetanneryfootscray.com.au/">project website</a> for the 15 level project.

Featuring 54 one bedroom and 80 two bedroom dwellings, sales have begun in earnest with a dozen apartments listed as sold via the project website. Priced from $325,000, construction is anticipated to begin in the latter part of this year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/143076407.png" rel="gallery-all" title="The Tannery. Image courtesy APBG"><img alt="" class="image-article-full-width-580px" height="541" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/143076407.png?itok=pUAL7KCo" title="The Tannery. Image courtesy APBG" width="580"></a>

<figcaption>The Tannery. Image courtesy APBG</figcaption></figure><h2>Comment</h2>

Jospeh Road Precinct has been covered previously on Apartments.com.au with the issue of infrastructure and amenity at the fore in order to facilitate development.

<blockquote>
Joseph Street Precinct absolutely needs an initial infrastructure boost from the State government in order to promote the area as more than a current industrial wasteland. Implementing a road network and delivering some much needed civic works, particularly to Maribyrnong River, may just be the key to unlocking a flow of development that would begin the long sought transformation of the precinct.
<cite><a href="/news/the-quandry-that-is-hopkins-street-precinct">The quandry that is Hopkins Street Precinct</a>, Apartments.com.au, October 17 2014</cite>
</blockquote>

Now that development will proceed regardless, will the millions required to provide an adequate road network and amenity match the million dollar views on offer? Even with developer levies/contributions, it's a sizeable yet necessary task to get the required infrastructure in early; the alternative will be shiny new towers and hundreds of residents surrounded by vacant land and dilapidated public spaces.

The initial failings of Docklands should not be mirrored in Joseph Street Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2081.jpg" rel="gallery-all" title="The precinct's million dollar views"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2081.jpg?itok=lj1S7aNw" title="The precinct's million dollar views" width="580"></a>

<figcaption>The precinct's million dollar views</figcaption></figure>
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The Tannery and Hopkins Street launch Footscray's Joseph Road Precinct

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Peruse the Apartments.com.au project database and Footscray has no fewer that 20 residential listings covering roughly 30 separate buildings yet to be built. There's little doubt that Footscray will be an apartment hotspot in the near future, but what of the associated infrastructure and amenity that should always accompany mass development?

Over the past decade the heart of Footscray has seen tremendous change for the better with both the State Government and Maribyrnong City Council doing their bit to regenerate the area, whether it be infrastructure such as a revamped Footscray Station or extensive civic works with an aim toward creating a more pleasant built form environment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image193.jpg" rel="gallery-all" title="Footscray's possible Welcome Arch. Image courtesy MCR"><img alt="" class="image-article-full-width-580px" height="280" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image193.jpg?itok=9lQz3LXl" title="Footscray's possible Welcome Arch. Image courtesy MCR" width="580"></a>

<figcaption>Footscray's possible Welcome Arch. Image courtesy MCR</figcaption></figure>In line with the latter, initial images for a Welcome Arch has been revealed as part of the Little Saigon Precinct Activation Plan. With the aim of mustering public opinion prior to settling upon a final design, the McBride Charles Ryan design has been encouraged by Council, with input from the Footscray Asian Business Association, Vietnamese Community Australia Victorian Chapter, Footscray Traders Association and the Footscray Community Arts Centre.

Featuring two crane-like structures, the McBride Charles Ryan piece will carry both cultural and local references embossed on the internal walls of the sculpture. Environmentally Sustainable Design elements have also been incorporated which will see adaptable reuse (the building has been designed to ensure adaptable long term reuse); low energy lighting; passive ventilation; and high quality pedestrian and cycle environments included, according to the associated City Development Special Committee report.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image194.jpg" rel="gallery-all" title="A new Little Saigon. Image courtesy Group GSA"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image194.jpg?itok=h7lw7V8l" title="A new Little Saigon. Image courtesy Group GSA" width="580"></a>

<figcaption>A new Little Saigon. Image courtesy Group GSA</figcaption></figure>Forming part of the Little Saigon Precinct Activation Plan, the Welcome Arch is expected to join a raft of additional upgrades designed to enhance the immediate local environment. Further landscaping is earmarked within the precinct, as is an upgrade to Byron Street which will see new public facilities delivered.

According to consultancy Spiire, "The proposed development proposes a significant intensification of currently underutilised land through providing additional retail opportunities, car parking and informal community recreation space." Put before Council for consideration during December 2014, the existing at-grade public car park will be condensed into a multi-level structure in order to facilitate a public plaza complete with artworks.

Accordingly a planning permit has been issued for the building and plaza, with construction due to commence shortly.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/little-saigon-development_1.jpg" rel="gallery-all" title="Little Saigon Market. Image courtesy Atomic 3D"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/little-saigon-development_1.jpg?itok=cDsyJRNE" title="Little Saigon Market. Image courtesy Atomic 3D" width="580"></a>

<figcaption>Little Saigon Market. Image courtesy Atomic 3D</figcaption></figure>What remains ambiguous are the plans for Little Saigon Market, directly opposite the new Byron Street plaza. Architecture firm Techné have conceived a residential complex of 260 apartments over two towers which would consume the entire 5,000sqm site. The approved redevelopment would feature a market style retail centre at ground level.

<blockquote>
The form allows for maximum natural light and visual outlook by splitting the volume into two towers, resulting in the creation of an internal podium of landscaped open space. The towers employ an additive method of articulation which reflects opposing functional aspects of the program and responds to the unique built form of the surrounding area.
<cite>Techné</cite>
</blockquote>

Like so many other residential projects in Footscray, the Little Saigon Market development has yet to proceed. At least the civic infrastructure will be in place should it ever be delivered.
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Footscray's little saigon finds its phoenix

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Away from the high profile yet dawdling urban renewal area that is Joseph Street Precinct, a raft of other Footscray infill development sites are in the process of finding new purpose. With infrastructure such as the new West Footscray Railway Station in place and located only a handful of kilometres from Melbourne's CBD, Footscray is proving to be a popular choice for both developers and residents alike.

One of the 'early adopters' was developer Cedar Woods who pounced upon a sizeable development site fronting Barkly Street, Footscray during 2006. Now known as Banbury Village, the final stage of the development consists of a ROTHELOWMAN-designed apartment complex dubbed Botanica Apartments.

[smartcode_project:default project_id=3031]

After a mixture of housing types to date, Botancia Apartments represents Cedar Woods' foray into apartment living within Banbury Village. On the back of this I recently spoke with State Manager at Cedar Woods Properties, Nathan Blackburne, regarding Banbury Village and the ongoing role that the development firm plays in urban regeneration.

Laurence Dragomir: Describe the highlights that have made Banbury Village successful.

Nathan Blackburne: The Banbury Village project is a development comprising over 400 dwellings that occupies a 9ha site adjacent to the Whitten Oval and West Footscray Railway Station. The site was once home to the former Olympic Tyre factory which Cedar Woods purchased, rezoned, remediated and then submitted the planning application with council. We first acquired the site in 2006 and commenced development in 2008.

I think the project has been a great success in terms of providing a good example of what is possible with urban renewal on a large scale in inner Melbourne. It' showcases a contemporary architectural style, attractive streetscapes, a variety of housing typologies with the provision of a central park. The project has been met with strong demand and I think that's in part due to the quality of the design outcome that has been achieved.

Sales for the final stage Botanica Apartments have been strong. The project contains a mix of 1 and 2 bedroom apartments and presents the last opportunity to buy into the Banbury Village development.

LD: What was the main factor/drawcard for Cedar Woods getting involved with urban renewal in Footscray, and in particular this site?

NB: Cedar Woods from the outset had our eye on inner Melbourne sites that we felt were ripe for renewal. Footscray was yet to go through regeneration in any meaningful manner and we identified it as a suburb with firstly sites available for renewal, and secondly significant upside in pricing.

Banbury Village along with other developments in the area acted as a catalyst and a lot of families and professionals wanted to be close to the CBD. Hence buyers consider Footscray as a viable option when they realised that they could get a brand new home for a relatively affordable price.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gs-cedarwoodsmd3-external_11.jpg" rel="gallery-all" title="Botanica Apartments at Banbury Village. Image courtesy Cedar Woods"><img alt="" class="image-article-full-width-580px" height="156" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gs-cedarwoodsmd3-external_11.jpg?itok=MdIKWPbT" title="Botanica Apartments at Banbury Village. Image courtesy Cedar Woods" width="580"></a>

<figcaption>Botanica Apartments at Banbury Village. Image courtesy Cedar Woods</figcaption></figure>LD: So were they essentially your target market for Banbury Village?

NB: The variety of product means that there was a variety of household structures that were attracted to the project so we have had a mix of singles, couples and young families with probably a greater focus on the family category. This is fairly representative of our expectations and I should say that the project's proximity to the university has attracted a lot of younger people as well.

It was the mix of potential buyer types that made this project attractive for us in the first place.

LD: You touched on the architecture briefly. Is there any particular reason for engaging ROTHELOWMAN for the next stage, Botanica Apartments?

NB: I should mention that dKO were the architects responsible for the majority of the Banbury Village development and ROTHELOWMAN who are well regarded architects have designed the main building and the centrepiece of the development in Botanica Apartments. We wanted to ensure from the beginning that we achieved a quality design outcome that fit in well with the earlier developments and so we chose ROTHELOWMAN because of their reputation within the industry for medium-density apartment developments in inner Melbourne.

We have previously worked with RL on other integrated housing developments and their work for us has been exceptional.

LD: Is there scope for similar projects for Cedar Woods in the future? What's the next project post Banbury?

NB: We see a lot of opportunity for urban renewal projects in Melbourne, in both the inner and middle ring suburbs. In the last couple of years Cedar Woods has acquired two major sites that will deliver similar projects to what has been delivered at Banbury Village.

Firstly we acquired 6.8ha in St Albans next to the train station which the State Government has announced will be subject to approximately $200m in grade separation works and a new station. The project will have a similar mix of houses, townhouses and apartments and that capitalises on the proximity to the redeveloped train station and the retail centre of St Albans.

The St Albans development will be known as St A and will have a very similar impact on St Albans in the same way that Banbury Village has had on its surrounds. St A will seek to deliver a contemporary housing form with some central parkland and all within a few hundred metres of the proposed new station.

We then have the Jackson Green development in Clayton South which is a 6.5ha site that we recently settled on and will accommodate over 250 dwellings which again will comprise a mix of houses, townhouses and apartments. It's the site of the former Sigma Pharmaceuticals adjacent to the Centre and Carinish Road level crossing. It's one of the bigger sites in the area and we're excessively happy to have purchased it.

A part of our Victorian strategy is to acquire inner and middle suburban sites in Melbourne and we're pleased that we have four projects in the portfolio that fit that profile.

<h2>Large Footscray infill sites see movement</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/merchant-square_image001.jpg" rel="gallery-all" title="Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/merchant-square_image001.jpg?itok=lPtjpn56" title="Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD" width="580"></a>

<figcaption>Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD</figcaption></figure>In addition to Banbury Village, The Kinnears site fronting Ballarat Road is also due for development after being dormant for years. Now owned by Guangzhou-based R&amp;F Properties, the four hectare site joins another of the developers land holdings in Fishermans Bend, both of which are capable of housing thousands of people when realised.

Incidentally Kavellaris Urban Design are carrying a suite of renders for a redeveloped Kinnears on their website, one of which is seen above. Whether this is mere coincidence or a precursor to a planning application remains to be seen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1257-974-1412901261.jpg" rel="gallery-all" title="Victoria University Student Accommodation. Image courtesy ADCO"><img alt="" class="image-article-full-width-580px" height="293" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1257-974-1412901261.jpg?itok=VFYwSCts" title="Victoria University Student Accommodation. Image courtesy ADCO" width="580"></a>

<figcaption>Victoria University Student Accommodation. Image courtesy ADCO</figcaption></figure>The other current project of note consumes a fraction of what is a sprawling at-grade gravel car park opposite Victoria University's Ballarat Road campus. Valued at $47 million, the 12 level student accommodation project is currently under construction with ADCO building the project.

Containing 504 beds, the project is scheduled to be completed in time for the 2016 academic year.
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Laurence Dragomir

Banbury Village leading the Footscray development charge

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Urban.com.au has in the past <a href="/news/the-quandry-that-is-hopkins-street-precinct">lamented the state of flux</a> that had settled upon Footscray's Joseph Road Precinct; 15 hectares of private landholdings and public areas set for intense urban regeneration. With no obvious intent from local developers to kick start proceedings and a distinct lack of infrastructure investment in the area, progress was non-existent.

During 2014 a rash of site sales within the precinct coincided with the influx of tigerish Asian-based developers en masse, ready and willing to push paper developments toward reality. In addition to <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a> and <a href="/buildings/victoria-square-8-hopkins-street-footscray">8 Hopkins Street</a> which were offered for sale, Austpac elected to offload the largest approved Joseph Road Precinct development, <a href="/buildings/riverina-22-hopkins-street-footscray">18-24 Hopkins Street</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5051.jpg" rel="gallery-all" title="20 Moreland Street Footscray with display suite at the ready"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_5051.jpg?itok=_zHc7CXK" title="20 Moreland Street Footscray with display suite at the ready" width="580"></a>

<figcaption>20 Moreland Street Footscray with display suite at the ready</figcaption></figure>The sprawling 1000-apartment, five tower project was reported as not having found a buyer during late 2014, yet that seems to have changed with an Asian-backed developer recently completing works on a sales display suite located within the only existing building onsite.

Behind 20 Moreland Street's dated facade lies a fully equipped, open plan display suite decked out with a predominantly white motif. Although it sits completed, protective covers are present suggesting that it may not be activated for some time yet.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image73_0.jpg" rel="gallery-all" title="Onsite bathroom display and artist's render of the endorsed project. Render courtesy Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="280" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image73_0.jpg?itok=t2BsJMmf" title="Onsite bathroom display and artist's render of the endorsed project. Render courtesy Peddle Thorp" width="580"></a>

<figcaption>Onsite bathroom display and artist's render of the endorsed project. Render courtesy Peddle Thorp</figcaption></figure>Seen above is part of the endorsed design which was initially submitted during 2012. Tract Consultants acted on behalf of Austpac at the time with Peddle Thorp responsible for the overall design. Further amendments were sought and permitted during 2013 with a new planning application for the site received during June 2014.

Curiously enough the 2014 application still remains active with no decision listed on the State Government DTPLI/DPCD website, even though the display suite is ready. It looks likely that a final altered design/layout for 18-24 Hopkins Street will be revealed once marketing commences, whenever that may be.

<h2>Further precinct rumblings</h2>

Elsewhere in the Joseph Road Precinct demolition work continues on the former Le Mans Toyota site. Covering 13,179sqm and designated <a href="/buildings/victoria-square-8-hopkins-street-footscray">8 Hopkins Street</a>, the site was offered for sale with a scheme holding 795 apartments, and was subsequently sold to to a holding company controlled by Chinese-born Guohua Liang <a href="http://www.smh.com.au/business/chinese-developers-snap-up-footscray-sites-20140923-10kvr8">according to Business Day</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image70.jpg" rel="gallery-all" title="8 Hopkins Street and 4 Neilson Place's sales board"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image70.jpg?itok=s9QNkASy" title="8 Hopkins Street and 4 Neilson Place's sales board" width="580"></a>

<figcaption>8 Hopkins Street and 4 Neilson Place's sales board</figcaption></figure>While demolition is a sign that 8 Hopkins Street may be progressing, the nearby <a href="/new-apartments/footscray-vic-3011">4 Neilson Place</a> is currently for sale. Agent Ikon Property states on their webpage that the site, with permit in place, is available for $5,000,000 (exclusive of GST) or less than $37,000 per unit cost. With a flutter of activity is seems that the Joseph Road Precinct is finally due to make an impression.
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A display in Joseph Road Precinct you say?

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Does anyone doubt that Hopkins Street Precinct on the footstep on Footscray proper will be an unbridled success one day? I don't, but the total lack of action in materialising any of the many projects within the Urban Renewal Area is a concern and points to some fundamental issues within the precinct.

The impetus for this article is news this week the first major apartment project for the area (approved over three years ago) has been put on the market. Then design lead Architecton summed up both <a href="http://www.realcommercial.com.au/property-land+development-vic-footscray-501317143">10 Moreland Street</a> and Joseph Road Precinct as follows:

<blockquote>
The precinct has historically been used for a mix of industrial activities which are no longer viable or appropriate in this location. The precinct benefits from unrivalled proximity to both the Footscray CAD and the Maribyrnong River environs, and enjoys excellent multi-modal connections to other parts of Melbourne.

The strategic vision is for the area to be revitalised through new and innovative mixed use development. This proposal has received the first planning permit and hence the first step in the revitalisation of the Joseph Road precinct. It is therefore considered a catalyst for change which will assist in the implementation of the State and local government's broader vision for Footscray.
<cite><a href="http://www.architecton.com.au/34556/341918/select-projects/moreland-street-footscray">Architecton: Moreland Street Footscray</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image196.jpg" rel="gallery-all" title="The current 10 Moreland Street. Image courtesy Colliers"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image196.jpg?itok=U2OI9YZQ" title="The current 10 Moreland Street. Image courtesy Colliers" width="580"></a>

<figcaption>The current version of 10 Moreland Street. Image courtesy Colliers</figcaption></figure>Unfortunately there has been no catalyst for change within the 17 hectare precinct in recent years, and no prospect of there being so in the short to medium term. Fellow precinct permit holder <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a> is also currently for sale while <a href="http://www.8hopkins.com.au/">8 Hopkins Street</a> and <a href="/buildings/riverina-22-hopkins-street-footscray">18-24 Hopkins Street</a> successfully <a href="http://www.maribyrnong.starweekly.com.au/story/1811715/footscray-mayor-grant-miles-slams-developers-over-quick-buck-sales/">found buyers</a> earlier in the year, although there are no plans to immediately develop.

<a href="/new-apartments/footscray-vic-3011">4 Neilson Place</a> and <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> are currently at planning with joint developer Urban Inc's Danny Ciarma indicating 1 Warde Street wasn't a priority development during an interview with Apartments.com.au during mid 2014. Whether at planning or approved, Joseph Street Precinct currently has approximately 3150 in just six projects listed on Apartments.com.au's Project Database.

At this point Joseph Street Precinct reminds me of an old adage, "All dressed up with nowhere to go."

<h2>The issues</h2>

From a laypersons perspective, these are the issues Joseph Street Precinct currently face:

<ul>
<li>The sites industrial heritage means it's little more than a decrepit wasteland. Which developer would be the first to deliver their project and have it site in total desolation, condemning residents to barren external environment?</li>
	<li>As evidenced the projects mentioned above, the average development to date in Joseph Street Precinct is huge. Understandable given the lot sizes on offer, but even in staged delivery these projects need to sell hundreds of apartments at a time which for a new residential precinct in this position is quite the ask.</li>
	<li>It seems no developer wants to be the first into Joseph Street Precinct. Taking into account the above and other factors it almost looks like game theory at play where one player is reactionary to other players. If one development is launched will the other immediately follow? Probably not, and therein lies part of the problem.</li>
</ul>
<h2>The solution</h2>

Forget Docklands as an example, in this instance, Dandenong's urban renewal program may just provide the blueprint to lift Joseph Street Precinct out of the development doldrums. <a href="/news/revitalising-central-dandenong-nothing-ventured-nothing-gained">Revitalising Central Dandenong</a> is an ongoing urban renewal project delivered by the State government via Places Victoria, in conjunction with the City of Greater Dandenong.

Critical infrastructure and extensive civic works continue to be delivered to Dandenong's CBD in order to stimulate private investment in the area - a ploy which to date has worked - with increased commercial and residential development the result. A similar program is precisely what Joseph Street Precinct requires in my view.

Joseph Street Precinct absolutely needs an initial infrastructure boost from the State government in order to promote the area as more than a current industrial wasteland. Implementing a road network and delivering some much needed civic works, particularly to Maribyrnong River, may just be the key to unlocking a flow of development that would begin the long sought transformation of the precinct.

Whether it be Places Victoria, City of Maribyrnong or both, Joseph Street Precinct is in desperate need of impetus by way of initial public works investment. To do nothing is to condemn the precinct to further dormancy.

So close to the CBD, yet so far from being reality!
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The quandry that is Hopkins Street Precinct

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The Buckley is the newest landmark address in Melbourne's inner-west that is raising the bar for apartment living. Located in the heart of Footscray, one of Melbourne's most multicultural pockets, The Buckley offers designer living just five kilometres from the CBD.

The Buckley lies in a rich, diverse, and ever-evolving pocket of the city fringe. As a divider between Footscray and Seddon, the Buckley Street site sits in the middle of two distinct yet complimentary neighbourhoods. Footscray is a district cherished by food and market lovers from all over the city. The charming streets of neighbouring suburbs Seddon and Yarraville are dotted with boutiques, speciality shops, cafes, independent grocers, butchers and florists.

The Buckley marks the eighth development in Footscray for <a href="http://www.keystoneproperty.com.au/" target="_blank">Keystone Property Group</a>, who over the past decade have built a reputation for delivering quality projects in the Melbourne inner-city market.

"Finding the right location is imperative to a development's success," said Luke Daley, Director of Keystone Property Group. As a developer, when we buy well it translates into our customers buying well. Melbourne's inner west remains one of the cities most affordable inner-city areas for investment and The Buckley lies in one of its best pockets."

"Away from areas of prolific development and adjacent to the village-like streets of Seddon, it's the only place in Melbourne, if not Australia, where 5kms out of the CBD you can purchase seventy square meter, two bedroom apartments for $470,000", said Daley.

The project is the fourth that Keystone Property Group and Kavellaris Urban Design have worked on together. With a brief to create a development that mirrored the eclectic nature of the area, The Buckley is set to become a distinctive and memorable landmark building in the heart of Melbourne's inner-west.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/building-facade.jpg" rel="gallery-all" title="Street level perspective of The Buckley"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/building-facade.jpg?itok=ayj9cS9m" title="Street level perspective of The Buckley" width="580"></a>

<figcaption>Street level perspective of The Buckley</figcaption></figure><a href="http://www.kud.com.au/" target="_blank">Kavellaris Urban Design</a>, the architect behind the development, is a Melbourne-based firm that have experience across retail, large-scale commercial projects and designs that have meaning and integrity at their core.

Billy Kavellaris, lead architect on the project, said; "The Buckley is a bold project with exciting alternating articulated geometries that hover over the main facade. Our objective was to create a dynamic presence to the street facade and continue this language throughout the project. We wanted to create large livable spaces with high ceilings and integrated quality finishes throughout the development. The dwellings enjoy large balconies and clever storage and study areas for contemporary urban living."

"We opted to use the interior styling services at <a href="http://www.scharp.com.au/" target="_blank">Scharp</a> because we really wanted to showcase the potential of the property to the purchaser and make our potential buyers sit up and take notice. It is crucial to the success of a development; without furniture an apartment is just a blank canvas." said Daley.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/designed-for-living.jpg" rel="gallery-all" title="A material palate of exposed concrete and timber floorboards"><img alt="" class="image-article-full-width-580px" height="231" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/designed-for-living.jpg?itok=1czGxV8M" title="A material palate of exposed concrete and timber floorboards" width="580"></a>

<figcaption>A material palate of exposed concrete and timber floorboards</figcaption></figure>"We began putting together the 3D renderings and hero images, and after a few weeks began to translate our colours that we used for the interior images into the branding and collateral layouts. When the campaign went live we took thirty-eight registrations of interest; with buyers being highly receptive to the location, price point and design."

Scharp is a talented team of service driven property-marketing specialists renowned for quality and best practice. Scharp collaborated with KUD and Keystone to bring the project to life through the branding design, artist's impressions, and portrayal of the lifestyle on offer.

Our first question was how we can make The Buckley stand out in a neighbourhood where numerous developments are vying for the same market?" said Malcolm Schapel, Managing Director, and Creative Director at Scharp.

Scharp drew inspiration from the dynamic locale and 'on the go' lifestyle of the developments target market. "Our photographer created portraits of the local businesses and people that are the lifeblood of Footscray," said Schapel.

By using the bold design and eclectic nature of the area, Scharp weaved a unique urban narrative that stood miles apart from its competitors. "The Buckley is an iconic part of the neighbourhood; we aimed to create a campaign around its strong selling points - the location's character and position right in the heart of Footscray."

Investors in the know have had special interest in The Buckley, due to the council's vision for Footscray as part of Melbourne 2030 plan. The development that is proposed for the area is predicted to kick-start significant population and value growth.
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The Buckley - Raising the bar for apartment living

<html><body>
Submitted earlier this year to the state planning body DTPLI, only recently have Maribyrnong City Council published the respective reports for 26-34 Buckley Street and 4 Neilson Place online.

Bought to our attention via the Apartments.com.au forum, both projects have seen Maribyrnong City Council provide feedback, although no final decision has been handed down by the State Planning Minister on either.

<h2>26-34 Buckley Street, Footscray</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image135.jpg" rel="gallery-all" title="Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image135.jpg?itok=ZsWPRG1O" title="Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman" width="580"></a>

<figcaption>Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman</figcaption></figure><ul>
<li>Site owner: Dobinson Nominees</li>
	<li>Architect: Rothe Lowman</li>
	<li>16 storey residential building at 50 metres</li>
	<li>182 dwellings with 96 x one-bedroom, and 81 x two-bedroom dwellings plus 5 x townhouses</li>
	<li>Below/above ground car park: 122 spaces &amp; 125 bicycle spaces</li>
	<li>Ground floor retail at 235.4sqm</li>
</ul>
Maribyrnong City Council have recommended the application be refused by the Minister for Planning on the following basis:

<blockquote>
It is considered that the proposal does not meet the overall intent and objectives of the State and Local Planning Policy Frameworks, including Planning Scheme Amendment C125. It is therefore considered that the application should not be supported and a letter of objection be forwarded to the Minister for Planning
<cite>City Development Special Report Committee</cite>
</blockquote>

<h2>4 Neilson Place, Footscray</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image134.jpg" rel="gallery-all" title="Artist's impression of 4 Neilson Place. Image © SJB"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image134.jpg?itok=AAImENqH" title="Artist's impression of 4 Neilson Place. Image © SJB" width="580"></a>

<figcaption>Artist's impression of 4 Neilson Place. Image © SJB</figcaption></figure><ul>
<li>Site owner: Adelaide Banner Pty Ltd</li>
	<li>Architect: SJB</li>
	<li>15 storey mixed use building at 48.6 metres</li>
	<li>135 dwellings with 55 x one-bedroom, and 80 x two-bedroom dwellings</li>
	<li>Above ground car park: 112 spaces &amp; 96 bicycle spaces</li>
	<li>Two commercial tenancies at 97sqm food/cafe &amp; 95sqm retail</li>
	<li>Level 5 communal area</li>
</ul>
Maribyrnong City Council have recommended the application be approved by the Minister for Planning on the following basis:

<blockquote>
The proposal, while three storeys in excess of the preferred height is considered to present an acceptable built form and design response for the site given its context adjacent to the railway line. The generous setbacks from the side and rear boundaries enables sufficient light and air into dwellings and enables adjoining properties to be equitably developed without impacting on the buildings own amenity.
<cite>City Development Special Report Committee</cite>
</blockquote>

<h2>Join the Conga line?</h2>

These two applications have the potential to join the ballooning number of apartment tower proposals in Footscray. Of the developments shown below, only two (top right) are concept images indicative of what is likely to be built, while the remainder represent a fraction of the brigade of developments which have been approved.

Footscray's proximity to the CBD and abundant land zoned for redevelopment such as the Joseph Street precinct should ensure that at some point in the near future the ever increasing queue of apartment development will come to fruition. The area has seen stuttered redevelopment of late, but when will the development dam gates really open - that is the question.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image139.jpg" rel="gallery-all" title="Images copyright to respective parties"><img alt="" class="image-article-full-width-580px" height="948" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image139.jpg?itok=bpZWLwtz" title="Images copyright to respective parties" width="580"></a>

<figcaption>Images copyright to respective parties</figcaption></figure>
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New applications join the queue in Footscray

The Planning Minister has announced the approval of 1000 units in five towers in two separate towers - both projects having been profiled on Apartments.com.au previously.

Apartments.com.au first profiled 2 Hopkins Street <a href="/news">on the forum</a> in May last year with images taken from the original planning application lodged with Maribyrnong City Council. 2 Hopkins Street consists of 751 apartment split across four towers ranging in height from 16 to 28 levels.

57 Haig Street Southbank was similarly profiled originally <a href="/news">on the forum</a> and then in <a href="/news/57-haig-street-unveiled" target="_blank">this piece</a> at the end of April last year. 57 Haig Street will have 249 apartments over 38 levels and is nestled between Clarendon Street and the West Gate Freeway in Southbank.

Of great interest is the scale of the 2 Hopkins Street project. Slowly but surely nodes outside the traditional core of Melbourne are building their own medium and high-density development momentum. Where South Yarra was the poster child (and still arguably is one of them) for non-CBD high-density development, Footscray is increasingly asserting itself.

For a map and list of all the projects Apartments.com.au is tracking in Footscray, <a href="/developments/footscray-vic-3011">click here</a>.

<h2>Full media release</h2>

<a href="https://www.propertyobserver.com.au/http://www.scribd.com/doc/227747599" style="text-decoration: underline;" title="View Five Towers and 1,000 Units Approved in Central Melbourne on Scribd">Five Towers and 1,000 Units Approved in Central Melbourne</a>

<iframe class="scribd_iframe_embed" frameborder="0" height="600" id="doc_94405" scrolling="no" src="//www.scribd.com/embeds/227747599/content?start_page=1&amp;view_mode=scroll&amp;show_recommendations=true" width="100%"></iframe>

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