A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Joel Robinson

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

The City of Sydney has approved plans for <a href="https://www.apartments.com.au/developers/billbergia">Billbergia Group</a> and Metrics Credit Partners’ $3.5 billion Castlereagh Place project in the heart of the Sydney CBD

The towers will be among the tallest in <a href="https://www.apartments.com.au/developments/sydney-nsw-2000">Sydney</a>'s CBD, with more floors than any other residential tower in the city.&nbsp;

The 6,000 sqm site was acquired by the joint venture partners in 2024. It is the largest amalgamated land parcel in the Sydney CBD and comprises eight individual sites fronting Castlereagh, Pitt and Liverpool Streets.&nbsp;

<a href="https://www.apartments.com.au/new-apartments/castlereagh-place-sydney-324-348-pitt-street-sydney-nsw-2000">Castlereagh Place</a> will transform an underutilised city block into a landmark mixed-use destination, anchored by two 82-storey towers comprising 607 luxury residences above an 8-level podium housing a 209-room luxury hotel. A 1,000 square metre civic park on ground level features a curated mix of food, beverage and retail.

The plans have been refined over the past year to rebalance the residential and hotel offering, and reconfigure the retail footprint to create a stronger, more dynamic dining experience.

A three-level flagship building on the prominent corner of Pitt and Liverpool Streets will be the gateway to the Castlereagh Place lifestyle precinct. Set to become a Sydney icon, the building is capable of housing multiple hospitality venues.

“Castlereagh Place is designed to be the City's next great urban oasis - an energetic mixed-use precinct that pulses with life, day and night,"&nbsp;said Joseph Kinsella, Group Director of Billbergia.

"It will bring the vibrancy of places like Barangaroo and Darling Quarter into a more accessible, central destination at the very heart of Sydney."

Kinsella said the project will build on&nbsp;Sydney’s growing laneway culture with the City’s largest network of new activated lanes - an expanded, next-generation take on precincts like Angel Place, Palings Lane and Ash Street in Wynyard.

[smartcode_project:default project_id=134477 project_image_fid=374401]

Castlereagh Place has been designed by architects <a href="https://www.apartments.com.au/architects/fjc-studio">fjcstudio</a> in collaboration with Trias Studio, Aileen Sage and Polly Harbison Design, joint winners of an international design competition in 2018.&nbsp;

Signature design elements from the original scheme remain unchanged, while the public domain has been significantly enhanced, delivering 60 per cent more open-to-sky space.

Pedestrian access will also be enhanced through new laneways linking Pitt, Liverpool and Castlereagh Streets, drawing people into a new civic park with outdoor seating, landscaping and integrated public art.

With activated laneways supported by strong hospitality offerings, Castlereagh Place is tipped to become a vibrant new dining destination in the heart of Sydney’s CBD.

It marks the largest undertaking to date for the Billbergia and Metrics Credit Partners partnership. Together they are developing other underutilised Sydney sites into mixed-use precincts, including the $2.2 billion Concord Central and the $1.3 billion Chatswood Grand Residences.

Metrics Managing Partner and Group CEO Andrew Lockhart said Castlereagh Place is a landmark project that will redefine Sydney’s skyline.

"As the tallest residential high-rise development, the revitalised site will offer panoramic views across the CBD and surrounds. We are excited to partner with Billbergia to reinvigorate an underutilised site and create a sophisticated and contemporary mixed-use offering situated in the heart of Sydney.”

Total apartments within the towers have increased to 607 dwellings, with a focus on larger floorplans. Aligned to growing market demand, Castlereagh Place now comprises 299 three-plus-bedroom apartments, 198 two-bedroom units and 110 one-bedroom configurations.

[smartcode_project:default project_id=134477 project_image_fid=374402]

Resident amenities will include an exclusive residents club containing a gym, rooftop pool, dining rooms, co-working spaces, library, golf simulator, games room, cinema room, and access to an exclusive concierge service. There will be around 500 basement car spaces below the towers.

The development will also include a state-of-the-art wellness centre, set to feature a bathhouse with magnesium pools, hot/cold plunge pools and premium amenities.

&nbsp;

According to fjcstudio, the towers will feature distinctive yet elegant architectural design reflecting Sydney’s geometry and urban character, with a network of through-site links and intimate public spaces activating the streetscape.

"Castlereagh Place is a city-making project of significant scale and ambition," said Richard Francis-Jones, Design Director at fjcstudio.

"It will create a rich urban complex of public open spaces, landscaped gardens, and vibrant laneways. Defining these new public spaces and the important streetscape of Castlereagh Street is a sequence of fine-grained, diverse retail and hotel architecture designed in collaboration with Aileen Sage, Polly Harbison Design and Trias.

“Rising above the tree-lined, human-scale streetscape are two slender residential towers that will transform the city skyline and look towards the Harbour, Hyde Park, and the Royal Botanic Garden.”

Demolition and early construction works have commenced onsite at Castlereagh Place.

[smartcode_project_cta:default project_id=134477]

Billbergia, Metrics, approved for $3.5 billion Sydney skyscrapers

Footscray

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The nation's cheapest weekend auction result was $202,000 for a West Footscray one bedroom apartment.
The <a href="https://www.realestate.com.au/property-apartment-vic-west+footscray-122306818" target="_blank">19/132 Rupert Stree</a>t offering last sold in 1990 at $45,000.
Last listed at $190 a week rental earlier this year, the apartment had auction price guidance of $185,000 plus.
A decade ago the rent was $135 a week.
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jchancellor-FAypfDUnLy

West Footscray $202,000 the nation's cheapest weekend result

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Footscray is set to accommodate another massive apartment project within the Joseph Road Precinct Urban Renewal Area as developer Growland Group prepares to launch Joseph Place.

Set over a 13,500 square metre former Toyota dealership, the site is currently in the final stages of remediation with the beginnings of a display suite taking shape. It's purpose will be to woo prospective buyers for Joseph Place's apartments which number near on 1,000.

The $600 million mixed-use master planned urban village which is expected to house up to 3,000 residents eventually will consist of six buildings, in addition to amenities such as Melbourne’s first elevated Olympic-sized running track, podium-top gardens and amenities and a retail laneway linking Footscray to the Maribyrnong River.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image45_2.jpg" rel="gallery-all" title="Joseph Place has gained a new exterior. Image: Growland Group"><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image45_2.jpg?itok=yXeAn8AK" title="Joseph Place has gained a new exterior. Image: Growland Group" width="580"></a>

<figcaption>Joseph Place has gained a new exterior. Image: Growland Group</figcaption></figure>4-8 Hopkins Street has been in the planning system since 2013 with Places Victoria initiating a master planned outcome for the site which along with neighbouring sites forms the backbone of Joseph Road Precinct. Kavellaris Urban Design has been working on Joseph Place as project lead for an extended period of time with State Goverment approval for the development in the offing.

In addition to the roughly 1,000 apartments, a hotel has also been mooted for Joseph Place. Ground level will see 30 retailers split over 4,000 square metres of retail space and public open spaces, with an emphasis on food-driven outlets, continuing the trend of popular eateries in and around the area.

<blockquote>
Joseph Place will elevate what’s on offer in Footscray, bringing its amenity in line with its inner city neighbours. The elevated Olympic-sized running track takes the idea of an apartment gym to the next level, encouraging health and wellbeing outdoors, but not out in the Melbourne traffic.

The aim is to do something different and bring to Footscray a new style of living that celebrates connection and resonates with Footscray’s existing multicultural heritage and established food scene.

People want to interact with each other – it’s partly why cities are growing so rapidly and it informed how we approached the design of this site. We want this area to become a social, economic and residential hub on the city fringe that makes people’s lives better – and that’s achievable through a combination of great housing, world-class amenity and vibrant retail.
<cite>Kavellaris Urban Design director Billy Kavellaris</cite>
</blockquote>

Joseph Place will also likely include a rock climbing wall and theatre, with the array of amenities onsite possible due to the excessively large size of the site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42.jpg" rel="gallery-all" title="Podium top garden. Image: Growland Group"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42.jpg?itok=Yt9u35_5" title="Podium top garden. Image: Growland Group" width="580"></a>

<figcaption>Podium top garden. Image: Growland Group</figcaption></figure>In early design iterations Joseph Place was to have maintained <a href="/news/council-apprehensive-over-the-revamped-939-apartment-8-hopkins-street">an all glass exterior</a>, although new renders have seen the project's exterior change markedly in composition but not so in shape. Joseph Place's buildings will still carry an eye-catching undulating form.

Growland Group's advancement of Joseph Place comes as the expanding developer is working on further apartment projects in Moonee Ponds, St Kilda Road and Highett, with the latter <a href="/news/rothelowman-seeks-a-new-high-design-benchmark-of-highett">recently covered</a> by Apartments.com.au, although Joseph Place is expected to be the first project to launch sales.

<blockquote>
Footscray is currently in the midst of a demographic shift - attracting a new wave of students, young professionals and working families who are looking to reside in a well-connected community with easy access to transport services and state-of-the-art retail, dining and leisure facilities on their doorstep.

The inner west has been recognised as one of Melbourne’s most undervalued opportunities and is due for rapid growth over the next two to five years. The future growth potential of Footscray is huge and Joseph Place signals a renaissance in the area.
<cite>Growland CEO Stephen  Yau</cite>
</blockquote>

Pending approval the project's sales campaign will be launched in coming months with construction expected to begin in early 2017.
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silvermb

Growland Group readies Joseph Place as Footscray's next super project

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A mixed-use masterplanned urban village in Melbourne's Footscray comprising up to 1,000 apartments and a new retail laneway linking the suburb to the Maribyrnong River is part of a $600 million development plan by developer Growland.
The site at 8 Hopkins Street spans 13,500 square metre and on completion will also feature an elevated Olympic-sized running track for residents.
The precinct, designed by Melbourne architectural firm Kavellaris Urban Design (KUD), will be named Joseph Place and proposes six buildings earmarked for apartments and a potential hotel, 4,000 square metres of retail space and open space for public.
If approved by the state government, construction on Joseph Place is expected to start in early 2017, with the first apartment building due to launch for sale over the coming months.
Due for completion over the next several years, the integrated mixed-use development is expected to house more than 3000 residents and 30 new retailers.
Apart from a new retail laneway, it will have a pedestrian link from Footscray to the Maribyrnong River where, in the future, potential river taxis could connect locals to the city.
“Joseph Pl will elevate what’s on offer in Footscray, bringing its amenity in line with its inner city neighbours. The elevated Olympic-sized running track takes the idea of an apartment gym to the next level,” KUD director Billy Kavellaris said. 
Growland CEO Stephen Yau said Footscray was the same distance from the city as Richmond and was currently undergoing the same transformation Richmond underwent some years ago. 
“Footscray is currently in the midst of a demographic shift - attracting a new wave of students, young professionals and working families who are looking to reside in a well-connected community with easy access to transport services,” Yau said.
“The inner west has been recognised as one of Melbourne’s most undervalued opportunities and is due for rapid growth over the next two to five years."
The Joseph Place precinct is 4.5 kilometres from Melbourne’s CBD. 
Growland is a Melbourne-based developer which was founded in 2013 by property entrepreneur Bruce Chan and architect Stephen Yau.
 
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prateek24-ezbwHMbNAk

Plans afoot for a $600 million, 1,000 apartment project in Melbourne's Footscray

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Earlier in the month Apartments.com.au <a href="/news/development-sites-presently-advertised-for-sale-offer-a-reflection-of-the-current-market">highlighted the strong field of development sites</a> currently on the market, with a slant toward suburban sites holding sway over inner city offerings. Developers gazes may well be swing back to the inner city with two prime sites offered in the interceding time, will full approvals in tow.

<h2>54-56 Clarke Street, Southbank</h2>

Planning Minster of the day Matthew Guy labelled it "a revolutionary change for the way that we design buildings in Melbourne.” And now a Melbourne Cup field of developers will no doubt run the ruler over the approved 54-56 Clarke Street with an eye toward creating Melbourne's next landmark building and the bragging rights that go with such a tag.

The development site has been listed for sale with incumbent proponent Matrix and Cube choosing to move the Southbank site on rather than proceed with a dedicated apartment sales campaign. The project dubbed 'Elysium' has thus far maintained its own website which has allowed interested parties to register their interest in the project. 
Freshly listed with both CBRE City Sales and Knight Frank, 54-56 Clarke Street is a 74 level project with approval for 288 high-end apartments and an associated ground floor cafe.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_5.jpg" rel="gallery-all" title="Initial plans for the project had it known as Elysium"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_5.jpg?itok=CPkS_6Kg" title="Initial plans for the project had it known as Elysium" width="580"></a>

<figcaption>Initial marketing for the project referred to the tower as Elysium</figcaption></figure>Lauded as innovative and technologically advanced, the approved 240 plus metre design by BKK Architects is unique in that a design of a similar height onsite could not likely be replicated owing to interim planning controls implemented during 2015. Thus any potential buyer of the site could deliver the approved scheme which would be considerably taller than those buildings surrounding it, both in the present and the future.

The successful buyer will have a chance to secure the site via an Expressions of Interest campaign which closes Monday the 11th of April.

<h2>10 Moreland Street, Footscray</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_1.jpg" rel="gallery-all" title="10 Moreland Street is available. Image courtesy Architecton"><img alt="" class="image-article-full-width-580px" height="764" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_1.jpg?itok=gV7wyFkL" title="10 Moreland Street is available. Image courtesy Architecton" width="580"></a>

<figcaption>10 Moreland Street is available. Image courtesy Architecton</figcaption></figure>10 Moreland Street was the first high-rise to gain approval within Footscray's Joseph Road Precinct. At 26 levels and 86 metres the approved design is also one of the urban renewal precinct's tallest.

Designed by CBD-based Architecton and in the hands of agent Savills, the tower is capable of accommodating 210 dwellings over the 1,277sqm site, with three street frontages holding retails tenancies.

Other notable development sites offered for sale recently in the immediate area include <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> with 380 approved apartments in tow along with 54-58 Hopkins Street. Better known as Franco Cozzo's Footscray home, 54-58 Hopkins Street has been billed as capable of handling a sizeable tower.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_5.jpg" rel="gallery-all" title="Architecton's take on 10 Moreland within the Joseph Road Precinct"><img alt="" class="image-article-full-width-580px" height="329" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_5.jpg?itok=9IGlhJLL" title="Architecton's take on 10 Moreland within the Joseph Road Precinct" width="580"></a>

<figcaption>Architecton's take on 10 Moreland within the Joseph Road Precinct</figcaption></figure>
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54-56 Clarke and 10 Moreland enter the already strong development site field

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Fund manager Impact Investment Group (IIG) has launched what it calls The Dream Factory at its Footscray building acquired from Lonely Planet with the objective of making it a shared workplace for startups and technology-driven companies in Melbourne.
Melbourne-based IIG acquired the property at 90 Maribyrnong Street, currently the global head office of Lonely Planet Publications, in 2015 for $13.5 million. Lonely Planet will vacate the property prior to the end of its lease in October this year.
Set by the Maribyrnong River, the four-storey fully refurbished woolshed with over 7,000 square metres of loft style office accommodation will become home to some of Australia’s most innovative and disruptive businesses, IIG said in a media release.
“We are extremely proud of this particular property and its iconic transformation. We feel it’s a bold representation of our investment mandate to deliver strong commercial returns with tangible social and environmental outcomes,” IIG chief executive Chris Lock said. 
IIG has $360 million in funds under management across property and renewable infrastructure, and is owned by Lock and Small Giants, the private investment firm of Daniel Almagor and Berry Liberman.
Featuring energy-efficient technologies, The Dream Factory will commission Australia’s first Tesla industrial batteries and cover the roof with one of the largest rooftop photovoltaic solar systems in Australia, producing approximately 230 MWh per annum – to be passed on at no cost to the tenants.
There will also be a large 1,000 sqm communal rooftop garden and kitchen area with views over the Melbourne CBD and Port of Melbourne. Other features include a gym and ground floor warehouse café.
The Dream Factory is to be anchored by Inspire9, a community-led co-working business servicing Melbourne’s start-ups, freelancers and creative entrepreneurs. Other tenants that have made commitments to the building include Engineers Without Borders Australia, multiple teachers’ associations including DATTA Vic and School Libraries Association of Victoria.
IIG has appointed Savills and Lemon Baxter to lease the remaining vacant areas of up to 1,600 sqm.
"We are Australia's startup capital and this new investment through The Dream Factory will further strengthen Victoria's reputation as the place to do business,” Victorian minister for Small Business, Innovation and Trade, Philip Dalidakis said.
By January 2017, more than 550 jobs will be relocated into the building, IIG said.
IIG is seeking expressions of interest from tenants for the remaining space available, ranging from 400 sum to 1,600 sqm.
Details can be found at <a href="https://www.dreamfactory.org.au" target="_blank">www.dreamfactory.org.au </a>
 
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Fund manager IIG launches hub for startups, tech firms with its Dream Factory in Melbourne's Footscray

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The first steps have been taken in order to facilitate one of Melbourne's largest apartment developments. Guangzhou-based real estate giant R&amp;F Properties has initiated a permit application for the redevelopment of the Kinnears Footscray site (via their Australian subsidiary R &amp; F Estate Pty Ltd), with the intent of delivering multiple apartment towers.

Lodged during September, 124-188 Ballarat Road Footscray seeks both limited demolition and adaptation of existing heritage buildings spread over the site, with the earliest structures identified as dating back to 1909.

R&amp;F Properties purchased Kinnears Footscray last year for $60 million after fellow developer AXF Group chose to move the asset on. This follows a 2012 Maribyrnong City Council and Ministerial planning scheme amendment for the site, which essentially paved the way for a residential and mixed-use development of up to 1400 dwellings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7kinn.jpg" rel="gallery-all" title="Staging for the Kinnears redevelopment. Image courtesy Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7kinn.jpg?itok=knuEbk3V" title="Staging for the Kinnears redevelopment. Image courtesy Elenberg Fraser" width="580"></a>

<figcaption>Staging for the Kinnears redevelopment. Image courtesy Elenberg Fraser</figcaption></figure>While all new builds onsite will be subject to building specific future planning applications, the current request if approved in its current form will essentially act as a masterplan by way of determining what can and cannot be demolished. Heritage consultancy Lovell Chen prepared a heritage impact statement as part of the submission, with excerpts below:

<blockquote>
The Kinnears Ropeworks site is included on the Victorian Heritage Register (VHR) and is designated as a heritage place (H2067). The complex is of historical, social, scientific (technological) and architectural significance to the state of Victoria and is a landmark in the local area and Melbourne’s western suburbs.

The current project proposes substantial development and urban renewal on the registered site.

From a heritage perspective, key actions include the retention, conservation and adaptation of a substantial complex of heritage buildings (the heritage core); and the retention of the distinct heritage street wall facades on Ballarat Road and Farnsworth Street and their incorporation into new build and the reinforcement of key internal laneways within the site.

Other buildings are proposed to be demolished and large areas of the site are to be redeveloped for residential use with some associated retail and community facilities.
<cite>Lovell Chen: Heritage impact statement</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image12kinn.jpg" rel="gallery-all" title="Concept image as seen from Ballarat Road. Image courtesy Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image12kinn.jpg?itok=cEiRQbCc" title="Concept image as seen from Ballarat Road. Image courtesy Elenberg Fraser" width="580"></a>

<figcaption>Concept image as seen from Ballarat Road. Image courtesy Elenberg Fraser</figcaption></figure>Elenberg Fraser have been engaged by the developer and provided preliminary design input and imagery as part of the submission. The site staging plan calls for four development stages, each including the refurbishment of heritage buildings alongside the delivery of new residential buildings.

At least eight residential buildings are expected over the Kinnears site, ranging in height from five levels through to 18 levels with all new buildings set back from existing heritage facades. Tract Consultants have devised a preliminary landscape plan for the precinct which includes new access roads and a number of laneways and plazas, including the George Kinnear Plaza named after the founder of the business.

Owing to the size of the overall site, the intended development is expected to take over five years to deliver.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image20knn.jpg" rel="gallery-all" title="Old and new structures as envisaged by Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="232" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image20knn.jpg?itok=LPOYfnEN" title="Old and new structures as envisaged by Elenberg Fraser" width="580"></a>

<figcaption>Old and new structures as envisaged by Elenberg Fraser</figcaption></figure>
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R&F Properties advance plans for Kinnears Footscray redevelopment

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One of Footscray's premier development sites is up for grabs, with the expectation that over time it could yield in excess of 500 apartments in a low to mid-rise development outcome.

Located south of Hopkins Street in what was once earmarked as the Maribyrnong Wharf Precinct, 11-19 Whitehall Street provides near on 14,000sqm of land with the expectation that a residential developer will purchase the plot. Colliers International and Sutherland Farrelly are jointly marketing the site.

Over a decade ago, 11-19 Whitehall Street and surrounds were to be subsumed within the Maribyrnong Wharf Precinct, which would have seen a ARM Architecture-led rejuvenation of the riverfront area into a predominantly commercially focused precinct. During 2005 developers associated with the project withdrew, leaving the proposal dead in the water.

Ten years later and 11-19 Whitehall Street represents the largest development site offered in the immediate area to date. In the wider Footscray context, 11-19 Whitehall Street shapes as a key redevelopment in a suburb now front and square as a high-density residential development hot spot.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/whitehall.jpg" rel="gallery-all" title="Concept design for 11-19 Whitehall Street. Image courtesy Colliers"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/whitehall.jpg?itok=AwGeFiNz" title="Concept design for 11-19 Whitehall Street. Image courtesy Colliers" width="580"></a>

<figcaption>Concept design for 11-19 Whitehall Street. Image courtesy Colliers</figcaption></figure>Barely four kilometres west of the Melbourne's CBD, 11-19 Whitehall Street which is also known as the '<a href="http://www.maribyrnong.vic.gov.au/Files/Ryco_info_sheet.pdf">Ryco site</a>' has seen Maribyrnong City Council introduce a Development Plan Overlay over the site, supporting a high-density mixed-use outcome. In addition to 500 plus dwellings, Maribyrnong City Council also envisage commercial and retail uses for the site.

An indicative development concept for the site depicts two substantial residential buildings of up to eight levels, with what looks to be a public access way through the site. This is in line with Maribyrnong City Council's Development Plan which includes a link through to the Footscray Community Arts Centre.

The offering of 11-19 Whitehall Street coincides with the commencement of works on <a href="/buildings/the-riverside-1-moreland-street-footscray">Riverside</a> which is adjacent to the Whitehall Street land parcel. Builder Hamilton Marino has taken over the site with two tower cranes now erected in order to deliver the 200 plus apartments over the 10-12 level complex.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image88_2.jpg" rel="gallery-all" title="Progress on Riverside, Riverina and 1 Warde Street in its latest form"><img alt="" class="image-article-full-width-580px" height="270" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image88_2.jpg?itok=1ZwK_bJa" title="Progress on Riverside, Riverina and 1 Warde Street in its latest form" width="580"></a>

<figcaption>Progress on Riverside, Riverina and 1 Warde Street in its latest form</figcaption></figure>While a handful of other sites remain capable of accommodating future residential developments in what was once touted as the Maribyrnong Wharf precinct south of Hopkins Street, Joseph Road Precinct directly north is also receiving its first taste of construction. Preliminary works continue on <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a>, with its first stage selling strongly, so much so that the second stage is poised to be released which includes a residential tower in excess of 30 levels.

The recent sale of <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a> and the offering of <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> by GURNER, the addition of a new display suite within the Joseph Road Precinct and the construction commencement of two substantial projects all suggest that this stretch of Footscray fronting the Maribyrnong River is after a long hiatus finally moving toward mass development.
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What was Maribyrnong Wharf now shapes as an apartment haven

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Hot on the heels of the news that a further <a href="/news/gurners-1-warde-street-adds-to-joseph-road-precincts-momentum">380 apartments have been approved</a> within Footscray's Joseph Road Precinct, 8 Hopkins Street has re-emerged under the guidance of a new developer/architect combination.

After the site's sale via a public EOI campaign, St Kilda Road-based Golden Asset Group now maintains control over the 13,000sqm land holding, with Kavellaris Urban Design responsible for the redrawn plans which seeks approval for 939 apartments. Superseding the initial Hayball scheme with 795 apartments over one, two, three, loft, studio and townhouse options, the rejigged design calls for one and two bedroom dwellings to be progressively built over differing development stages.

In a report due to be tabled toward the end of July, Maribyrnong City Council's City Development Special Committee has been directed to rebuff the development in its current form, owing to a number of planning concerns.

<h2>The revised 8 Hopkins Street in brief</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/merchant-square_image003.jpg" rel="gallery-all" title="Artist's impression of the development. Image courtesy KUD"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/merchant-square_image003.jpg?itok=Tlv1jDhQ" title="Artist's impression of the development. Image courtesy KUD" width="580"></a>

<figcaption>Artist's impression of the development. Image courtesy KUD</figcaption></figure><ul>
<li>Vacant island site of 13,100sqm</li>
	<li>Six building development over three stages</li>
	<li>10-24 levels with maximum height of 64.9 metres</li>
	<li>939 dwellings: 568 x 1BR and 371 x 2BR</li>
	<li>17 commercial tenancies with a total area of 3,592.5sqm</li>
	<li>690 car spaces, 320 bicycle spaces and 53 motorcycle spaces included</li>
	<li>Amenities including a gym, pool, running track and podium top terrace</li>
</ul>
<h2>An eventful planning history</h2>

The former Le Mans Toyota dealership is in the heart of Joseph Road Precinct, falling under the control of Places Victoria after the agency paid $21 million for the land asset. The Victorian Government's property development agency then went to planning with the aforementioned Hayball scheme in mind.

The application was first referred to Maribyrnong City Council during 2013 by the Minister for Planning, which envisaged eight buildings of up to 24 storeys. Coinciding with the assessment of the Hayball masterplan was a sales campaign which saw 8 Hopkins Road offloaded to an undisclosed buyer near the turn of 2014.

Golden Asset Group initiated demolition works onsite during early stages of 2015, with the bulk of all structures now non-existent. The Adjoining <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a> project as the first development within Joseph Road Precinct to advance to sales, is set to proceed with construction tenders now current.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13_2.jpg" rel="gallery-all" title="The early masterplan design for 8 Hopkins Street. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="318" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image13_2.jpg?itok=tMlTK0vw" title="The early masterplan design for 8 Hopkins Street. Image courtesy Hayball" width="580"></a>

<figcaption>The early masterplan design for 8 Hopkins Street. Image courtesy Hayball</figcaption></figure><h2>Recommendation to the City Development Special Committee</h2>

Areas of concern as outlined within the Council report concerning 8 Hopkins Street:

<ul>
<li>The proposal lacks dwelling diversity (typology and size).</li>
	<li>The revised proposal shows little regard to Better Apartments Discussion Paper May 2015 as released by the Minister for Planning. It displays many flaws and issues affecting residential amenity.</li>
	<li>Proposal is yield driven and window dressed with superficial activation to disguise the shortcomings of a mass overdevelopment.</li>
	<li>All dwellings are too small and 25 per cent of dwellings are south facing.</li>
	<li>Building massing is poor, bulky podiums, blank frontages, landscaped podiums will suffer from induced winds.</li>
	<li>Visitor spaces are proposed to be shared by the retail spaces and will place further pressure on on-street parking demands.</li>
</ul>
Consequently the report recommends that the City Development Special Committee (read Maribyrnong City Council) advises the Minister for Planning that it objects to the revised 8 Hopkins Street proposal.

<h2>Consistency doesn't pay…</h2>

Within Maribyrnong City Council's analysis of 8 Hopkins Street is mention of the four approvals granted to date within Joseph Road Precinct, namely Riviera at 18-24 Hopkins Street, <a href="/new-apartments/12-moreland-street-footscray">10 Moreland Street</a>, <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a> and The Tannery at <a href="/new-apartments/footscray-vic-3011">4 Neilson Place</a>.

Including 8 Hopkins Street, Council is critical of the quintet in that none provide public, social or affordable housing options, little or no office space/meaningful employment generating uses and limited space allocated toward entertainment, recreational or community facilities. From the local council's perspective the same points of concern have arisen on every occasion.

Maribyrnong City Council have evidently been nothing if not consistent in their opposition to certain aspects of the proposals within Joseph Road Precinct to date. Ultimately though the final decision in determining whether 8 Hopkins Street is fit to join those projects already approved within the precinct lies with the Minister for Planning.

<h2>8 Hopkins Street planning team</h2>

<ul>
<li>Developer: Golden Asset Group</li>
	<li>Architect: Kavellaris Urban Design</li>
	<li>Landscape: Hansen Partnership</li>
	<li>Planning: Urbis</li>
	<li>Building Surveyor: PLP Building Surveyors</li>
	<li>Traffic: Cardno</li>
	<li>Structural Engineer: Robert Bird Group</li>
	<li>Services Engineer: ADP Consulting : Engineering</li>
	<li>Waste: Leigh Design</li>
	<li>Wind Consultant: MEL Consultants</li>
</ul>
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Council apprehensive over the revamped 939-apartment 8 Hopkins Street

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The past fortnight has brought a number of high profile approvals which have been placed firmly in the public eye, but what of the lesser known planning applications that have been given or are poised to receive the green?

85-93 Lorimer Street, 1 Warde Street and Avant at 54-64 A'Beckett street have all had their time in the sun owing to their sizeable nature, with the three projects combining to add as many as 1,780 apartments to the Melbourne skyline. Avant in particular is set to make a striking addition to the northern end of the CBD due to it's reddish-pink exterior, carrying an expected $500 million development tag along the way.

There has also been a wave of other approvals of late, all of which will add to the city's development pipeline. In a variety of locations, some of the more notable developments to gain approval include:

<h2>3 Shiel Street, North Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1018_3-5_shielst_tp_-_3d_view_-_view_01_-_shiel_st.jpg" rel="gallery-all" title="3 Shiel street has been given the green light. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1018_3-5_shielst_tp_-_3d_view_-_view_01_-_shiel_st.jpg?itok=YJ6c1Xfe" title="3 Shiel street has been given the green light. Image courtesy SPEC Property" width="580"></a>

<figcaption>3 Shiel street has been given the green light. Image courtesy SPEC Property</figcaption></figure>SPEC Property have secured a permit for a project dubbed The Shiel Apartments at 3 Shiel Street, North Melbourne. Melbourne City Council saw fit to provide a permit for the 65-apartment project earlier this month.

The Shiel Street development is notable in that it along with a handful of other projects sited on Shiel Street and the adjoining Haines Street represent the vanguard push of residential developers into the Arden-Macaulay Precinct; a large tract of North Melbourne and Kensington slated to become a high density residential zone.

<h2>20-22 Queens Road and 74 Eastern Road</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_3.jpg" rel="gallery-all" title="Queens Road and Eastern Road"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_3.jpg?itok=19_PZJCm" title="Queens Road and Eastern Road" width="580"></a>

<figcaption>Queens Road and Eastern Road</figcaption></figure>VCAT have ruled on both these projects which fell under the jurisdiction of Port Phillip City Council. Respective developers JD Group and GURNER are now free to pursue their approved schemes as they see fit.

20-22 Queens Road is the larger of the two developments at 17 levels, consuming a 4,598 sqm site and holding 269 dwellings. Both projects are at the foot of Albert Park, with 20-22 Queens Road set to enjoy unencumbered views.

<h2>6-10 Keele Street, Collingwood</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image296.jpg" rel="gallery-all" title="SJB's Keele Street design"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image296.jpg?itok=eHEkmgkP" title="SJB's Keele Street design" width="580"></a>

<figcaption>SJB's Keele Street design</figcaption></figure>Keele Street comes into focus as the latest project for local developer Pirovich. Submitted during late 2014, the SJB-designed project has gained approval according to Yarra City Council. With a determination dated June 25th, the 55-apartment project over a 930sqm block has a nominal value of $12 million and looks set to join the multitude of apartments projects within postcode 3066.

<h2>Incoming</h2>

Two high-profile projects are also set to gain approval in the not-too-distant future. A planning officer's report set to be tabled before Monash City Council on July 28th recommends the approval of The Glen redevelopment at 227 Springvale Road. Initially submitted with 515 apartments over three buildings, a variety of conditions have been suggested, chief of which is the reduction of the 'Signature Tower' from 86 metres to 63.7 metres in height.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/about-header-2.jpg" rel="gallery-all" title="Artist's impression of the revamped Royal Womens Hospital"><img alt="" class="image-article-full-width-580px" height="329" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/about-header-2.jpg?itok=bJA6Ih-7" title="Artist's impression of the revamped Royal Womens Hospital" width="580"></a>

<figcaption>Artist's impression of the Royal Women's Hospital first stage</figcaption></figure>July 28th also looms as the date where <a href="http://www.carltonconnect.com.au/">Carlton Connect</a> will formally be adopted by Melbourne City Council. The project involves rezoning the former Royal Women’s Hospital to allow for a comprehensive redevelopment yielding three buildings which are expected to accommodate Australia’s premier innovation precinct.

Melbourne University will anchor the redevelopment which will seek to deepen the application of knowledge throughout the Australian economy according to the project's website.
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Poised and primed: key developments gain approval

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White-hot developer GURNER has continued Footscray's apartment march by gaining approval for a twin tower development capable of accommodating between 350-380 apartments. Estimated at over $200 million in value, <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> is another joint effort between GURNER and the irrepressible Elenberg Fraser.

Submitted for assessment during July 2012, the project which sits within Footscray's Joseph Road Precinct has been subject to a very lengthy approvals process which has seen the initial design consisting of 19 and 26 level buildings adjusted to carry dual 25 level towers. Consequently the apartment yield has increased from an initial 311 to as many as 380 within the approved version, with 1, 2 and 3 bedroom apartments expected.

With such a long lead in time prior to approval GURNER has stated they expect to reflect the low cost of site purchase (relative to today's robust market) via highly competitive apartment pricing at the time of the project's release.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1warde.jpg" rel="gallery-all" title="Initial and approved schemes. Images courtesy Elenberg Fraser &amp; GURNER"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1warde.jpg?itok=W1LnwV_K" title="Initial and approved schemes. Images courtesy Elenberg Fraser &amp; GURNER" width="580"></a>

<figcaption>Initial and approved 1 Warde Street designs. Images courtesy Elenberg Fraser &amp; GURNER</figcaption></figure>Dubbed Romeo and Juliet on GURNER's website, 1 Warde Street will hold 4,000sqm's of retail space at ground level, in part servicing the wider Joseph Road Precinct precinct which is expected to see thousands of apartments constructed.

<h2>Tim Gurner's take</h2>

<blockquote>
The site was purchased over four years ago when prices were siting below long-term averages so we are now able to pass this on to purchasers by delivering a project that will rival our crowning ‘FV’ project in Brisbane at prices that sit under market rates, ensuring our clients enjoy long term capital gains.

This regeneration precinct in Footscray is the perfect opportunity to breathe new life into a former industrial precinct and create a thriving residential, retail and cultural hub within five kilometres of the CBD. People who buy into the early stages of new precincts such as this one, tend to do incredibly well as they buy against the market trends and then see a large upswing when the precinct really starts to take shape.

We saw it with Port Melbourne and Richmond’s former industrial precincts which have now been transformed into luxury apartment pockets so I believe Joseph Road will be another example where people will kick themselves down the track if they don’t get in early.

Having just received planning approval from the State Government we will now move into the early design stages and we hope to bring this project to market in early 2016. We are excited to bring this project to the market as soon as possible; I’m happy to see there are other developers already in the market there as the activity will help put this precinct on the map.

There has been talk that this precinct may become over populated with new developments however we see it no differently to opening an Italian restaurant or cafe on Lygon Street - as long as you ensure you are delivering the best possible coffee or product in the market at a competitive price, it is sure to be a success.
<cite>Tim Gurner</cite>
</blockquote>

<h2>On a wider note</h2>

1 Warde Street is the latest development to enter the GURNER stable, which includes <a href="/buildings/107-cambridge-street-collingwood">107 Cambridge Street</a> and <a href="/buildings/28-stanley-street-collingwood">28 Stanley Street</a> (both of which have sold out prior to construction) and the recently announced apartment conversion of 57 Johnston Street, Fitzroy. In addition <a href="/buildings/74-eastern-road-south-melbourne">74 Eastern Road</a> and <a href="/new-apartments/278-282-kings-way-south-melbourne">278-282 Kings Way</a> shape as forthcoming projects.

With sales of 1 Warde Street expected to hit sales at the beginning of 2016, the interceding period will see GURNER and Elenberg Fraser embark upon an expanded design process prior to the project's launch. Incidentally Warde Street also caps off a successful fortnight for Elenberg Fraser, with planning approval also secured for two additional projects. <a href="/developments/docklands-vic-3008">85-93 Lorimer Street</a> and <a href="/buildings/avant-60-abeckett-street-melbourne">Avant</a> within Melbourne's CBD are also the handy work of the Queen Street-based architecture practice.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3578.jpg" rel="gallery-all" title="Joseph Road Precinct set to rise"><img alt="" class="image-article-full-width-580px" height="257" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3578.jpg?itok=M-t40ddz" title="Joseph Road Precinct set to rise" width="580"></a>

<figcaption>Joseph Road Precinct set to rise</figcaption></figure>The approval of 1 Warde Street is also another shot of momentum for Joseph Road Precinct, with 2015 a year of excel for the designated urban renewal area. In addition to GURNER's Warde Street approval, AZX Group's <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a> has sold strongly, with a construction tender now open on the first phase of the 968-apartment project.

Joining the above two developments is <a href="/new-apartments/footscray-vic-3011">The Tannery</a> which is slated for a construction start as of late 2015 while directly opposite Joseph street Precinct another large project is on the verge of commencing sales. The Riverside located at <a href="/buildings/the-riverside-1-moreland-street-footscray">1 Moreland Street</a> is set to carry in excess of 200 apartments, with an onsite display suite nearing completion.​
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