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Over the course of the last two years Apartments.com.au has had cause to progressively watch <a href="/developers/little-projects-co">Little Projects'</a> Tip Top apartment project rise from the ground in <a href="/new-apartments/brunswick-east-vic-3057">East Brunswick</a>. Emerging from dual 1940's Dutch art deco heritage façades fronting both Edward and Weston streets, the development was progressively opened over the course of 2014 as final touches were applied to public areas.

Granted the masses won't be filtering through Tip Top's concourse as Lygon Street is only a block over, but enough foot traffic exists in the area to warrant a concerted effort which ultimately delivered a pleasant, useable public space.

<h2>Development Summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5733.jpg" rel="gallery-all" title="The name says it all"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_5733.jpg?itok=J_9cjP0Q" title="The name says it all" width="580"></a>

<figcaption>Harking back to a historic link</figcaption></figure><ul>
<li>Tip Top Bakery site, 65-year history as bakery</li>
	<li>392 apartments over six buildings, retail and commercial space</li>
	<li>New buildings onsite: Silo, Seeds, Rye, Grain, Stables, Malt</li>
	<li>Retention and integration of heritage buildings facing Weston &amp; Edward Streets</li>
	<li>Includes The Learning Sanctuary, a 92-place childcare centre</li>
	<li>$215 million end value</li>
	<li>Landscaping and public access through the site</li>
</ul>
<h2>Rothe Lowman on Tip Top</h2>

<blockquote>
The project will be extensively landscaped, integrating public areas with spaces accessible by private residents only and will include bike racks for more than 250 bikes.

The two buildings that embrace existing facades along Edward and Weston streets have been designed to respond to original Dutch art deco styling. The studio sensitively added to the composition while retaining significant parts of the Heritage building.

Abstract notations of the bakery production process contribute to the personalities of each building, leading to the formation of more organic, curvaceous, interconnected forms. For example, the concept for the sixth building, Granary is derived from the interlocking nature of wheat, with balconies and privacy screens merging to become an integral composition.

The former stable block on Weston Street is the second historic building to be integrated within the development. Currently, the stable block is lost within the wider context of later building associated with the Tip Top factory. This proposal exposes the hidden side of the stable block in its entirety and reuses it as the entry to East Lane and the entrance to the building.

The east laneway will be open to public use but will have a heightened sense of privacy, partially generated by the more organic special forms; narrowed entry points, a portal through the historic facades and the changing landscape surfaces. Car parking and planting will follow more organic forms and will not represent a conventional streetscape.
<cite><a href="http://www.rothelowman.com.au/projects/project/53/tip-top">Rothe Lowman: Tip Top</a></cite>
</blockquote>

<h2>Experience in multi-building design and urban strategy</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40rlwm.jpg" rel="gallery-all" title="Renders of Rothe Lowman's proposed West Melbourne scheme"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image40rlwm.jpg?itok=0gj7DAgh" title="Renders of Rothe Lowman's proposed West Melbourne scheme" width="580"></a>

<figcaption>Renders of Rothe Lowman's proposed <a href="/new-apartments/west-melbourne-vic-3003">West Melbourne</a> scheme</figcaption></figure>Rothe Lowman have conceived projects of a similar size and nature, notably the three buildings that comprise <a href="/buildings/sanctuary-abbotsford-681-victoria-street-abbotsford-vic-3067">Hamton's Abbotsford precinct; the last of which titled Sanctuary</a> is now under construction.

The firm has also designed <a href="/buildings/west-end-185-rosslyn-street-west-melbourne">185 Rosslyn Street, West Melbourne</a> which is currently going through the planning approval process. Consisting of several buildings located around a north-south public piazza and additional public spaces, one suspects 185 Rossyln Street may have employed many of the urban principles that were implemented in the Brunswick East development.

Enjoy the varied images of <a href="/buildings/tip-top-brunswick-170-edward-street-brunswick-east">Tip Top</a>, Brunswick East below.
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silvermb

Public permeability and the Tip Top Brunswick East development

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In an impudent moment there was a temptation to name this article '50 shades of Urban Inc.' for the development firm has borne out a number of affiliate companies, linked back to the burgeoning parent in some manner. Presented with the opportunity to speak with Urban Inc. Executive Director Danny Ciarma, Apartments.com.au took to opportunity to clarify some grey areas and see what the future holds for the dynamic Melbourne developer.

<h2>And Urban Inc. was born</h2>

Initially practicing as a registered architect, Danny Ciarma found the position to be "one-dimensional" and thereafter left the profession to take a position with Village Roadshow as in-house architect. Subsequently Danny transitioned through roles at the then Docklands Authority, John Sheridan and ultimately Pan Urban.

It was there where Danny Ciarma and Tim Gurner joined forces amidst the Global Financial Crisis. At a point where development dynamics had changed and financial institutions were reticent to finance large-scale projects, the duo found opportunity in pursuing boutique buildings in their own right.

Different target markets and smaller project sizes required a new approach and a new brand to propel their plans forward, and <a href="http://www.urbaninc.com.au/index.php" target="_blank">Urban Inc.</a> was born.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13ui.jpg" rel="gallery-all" title="Danny Ciarma &amp; Tim Gurner. Images © Urban Inc."><img alt="" class="image-article-full-width-580px" height="187" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image13ui.jpg?itok=boknK6WA" title="Danny Ciarma &amp; Tim Gurner. Images © Urban Inc." width="580"></a>

<figcaption>Danny Ciarma &amp; Tim Gurner. Images © Urban Inc.</figcaption></figure><h2>Here, there and Urban everywhere</h2>

Urban Inc. continues to power ahead with a healthy stable of current and future projects. Currently <a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox</a>, <a href="/buildings/alessi-485-spencer-street-west-melbourne" target="_blank">Alessi</a> and Oxley are well into construction with <a href="/buildings/leroy-40-packington-street-st-kilda" target="_blank">Leroy Apartments</a> and <a href="/buildings/canopy-12-dickens-street-elwood" target="_blank">Canopy Apartments</a> at sales.

The most recent release see the $30 million Leroy Apartments comprise 72 apartments over a low-set five-storey building. 22 x 1 bed, 5 x 1 bed + study, 38 x 2 bed and 7 x 2 bed + study constitute the apartment mix with 45 accounted for in five weeks. The ROTHELOWMAN-designed project is expected to commence construction during October.

But it's through the constant surge of Urban Inc. that two separate development firms have been created. Danny Ciarma has spawned <a href="http://www.urban-dc.com.au/" target="_blank">Urban DC</a> while Tim Gurner conceived <a href="http://gurner.com.au/" target="_blank">GURNER™</a>, allowing both men to follow their own developments while still collaborating at Urban Inc. Danny Ciarma admits there may have been some market ambiguity over the differing brands, but ultimately all three development arms continue to excel.

<h2>The winner formula: it's all about the buyer</h2>

Throughout the talk with Danny Ciarma, it became clearly apparent that Urban Inc. have a particular business model in mind: the delivery of small to mid-sized apartment developments targeted heavily toward local owner occupiers and some local investors. "The process starts with selecting a quality site, while also resisting the urge to jump at every site that comes across our radar."

Thereafter employ high-end architecture firms to tailor the design to a specific site and target client: the owner-occupier. In doing so creating a development with "The right location, right product and right pricing point", perfectly exampled by Leroy Apartments and a raft of other smaller scale residential projects.

Apartments.com.au countered by asking where <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> in Foostscray's Hopkins Street Precinct stands within the grand scheme of things? A departure to high-rise, high-density living, Danny Ciarma explains Urban Inc. came on as a joint venture partner for the project of 311 apartments. No planning application has been granted as yet and "Options are open" regarding the project which if realised would ultimately be one of many high-rise towers within the precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/14_18-11-2013_7731.jpg" rel="gallery-all" title="Not in keeping with projects gone by - 1 Warde Street, Footscray. Image courtesy GURNER™"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/14_18-11-2013_7731.jpg?itok=1GtPjJLb" title="Not in keeping with projects gone by - 1 Warde Street, Footscray. Image courtesy GURNER™" width="580"></a>

<figcaption>Out of the box - 1 Warde Street, Footscray. Image courtesy GURNER™</figcaption></figure><h2>Future intent</h2>

With a healthy reservoir of future projects, Urban Inc. are relatively content to pursue those projects through to completion, although if the opportunity presented itself the team would naturally take the opportunity to expand their portfolio. Footscray, Cremorne and Abbotsford hold future projects, although two development sites have garnered more attention to date.

<a href="/buildings/regent-14-elizabeth-street-richmond" target="_blank">14 Elizabeth Street</a>, Richmond and <a href="http://www.urbaninc.com.au/places/233-victoria-street" target="_blank">233-247 Victoria Street</a>, Abbotsford both require design alterations after initially finding no favour with City of Yarra. Considered investment stock by Danny Ciarma, both sites aren't high on the development radar at present.

Regardless Urban Inc. and associated development arms have done nothing but gain hand over fist since Urban Inc.'s 2005 inception, and there's nothing to suggest that trend won't continue.
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Developer in focus: Urban Inc.

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An apartment sales campaign looks imminent for one of Melbourne's more contentious and long lasting development sites, referred to as Nelson Place. In recent weeks Dalton Consulting Engineers have been appointed to handle civil infrastructure matters and the like whilst Icon Construction currently have phase one of what will be known as <a href="http://waterlineplace.com.au/" target="_blank">Waterline Place</a> listed online as an active construction tender.

Comprising 83 apartments and two retail tenancies, the initial development phase will include a six level SJB Architects-designed complex as seen below. The completed development will potentially see 20 level towers and in excess of 800 dwellings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image24will.jpg" rel="gallery-all" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image24will.jpg?itok=KU2lnICc" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction" width="580"></a>

<figcaption>Stage One includes 83 apartments. Image courtesy Icon Construction</figcaption></figure><h2>Site History</h2>

Formerly the Port Phillip Woollen Mills, the site is bound by Nelson Place (north), Kanowna Street (east), Cecil and Aitken streets (south) and Ann Street (west). Carrying a handful of historic structures, the development site has been subject to a decade of wrangling between Hobsons Bay City Council, the Save Williamstown action group and proponent, Evolve Development.

The long-running saga prompted developer Ashley Williams to deliver this broadside in response to the development and parking concerns raised by opposing bodies:

<blockquote>
A bunch of what I'd say are fairly selfish established residents, who have benefited from property price rises, make it very hard for developers to respond to that demand. They forget that the changes that led to the parking issue have meant that there are more people around, more cafes, the place is a more vibrant retail centre, the supermarket and greengrocer open later, so you can't have it both ways.
<cite>Ashley Williams, "<a href="http://www.news.com.au/finance/real-estate/developer-furious-at-selfish-residents/story-fndbarft-1226586508083">Developer furious at 'selfish' residents</a>" (news.com.au), February 27, 2013</cite>
</blockquote>

It was argued by Save Williamstown that the development would:

<ul>
<li>Destroy heritage</li>
	<li>Be situated too close to the shipyards</li>
	<li>Be situated too close to Mobil MHF(includes feeder arms on jetty, pipelines &amp; tank farm with tanks up to 40m diameter) and fuel importation ships flagged overseas</li>
	<li>Destroy nationally significant jobs</li>
	<li>Overwhelms local schools, child care and community services</li>
	<li>Make Williamstown less family friendly</li>
	<li>Overburden roads and traffic</li>
	<li>Lead to tourists being squeezed out of the peninsula</li>
</ul>
Ultimately VCAT ruled in favour of the development as was <a href="http://williamstown.starcommunity.com.au/star/2013-01-15/development-upheld/" target="_blank">reported during January 2013</a>, dismissing a number of gauzy claims above.

<h2>Staged development</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29will.jpg" rel="gallery-all" title="Images courtesy Lovell Chen &amp; Save Williamstown"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image29will.jpg?itok=fVOxuPqu" title="Images courtesy Lovell Chen &amp; Save Williamstown" width="580"></a>

<figcaption>Images courtesy Lovell Chen &amp; Save Williamstown</figcaption></figure>The overall site is broken into 14 separate lots according to the graphic above. <a href="http://www.savewilliamstown.net/" target="_blank">Save Williamstown</a> provides a concise summary of events and applications to date, where Stage One will involve Lots 1,2 and 3 with permitted plans allow for the demolition of the 1800's Oriental Hotel and provision for 142 dwellings by way of apartments and townhouses.

Lot 2 situated on the Nelson Place and Ann Street intersection holds the 6-storey apartment building which rises 19.6 metres above ground. Hobson Bay City Council's Built Form Outcomes seeks “A prominent building which provides emphasis to the corner of Nelson Place and Ann Street” and “A building that incorporates innovative façade articulation and limited sheer walls.” Vertical louvres look to be design response.

Subsequent stages are expected to see building heights rise to 9 levels, with the potential for multiple 20 level apartment towers considered likely for latter stages of the project. Expected to stretch toward 2020, the overall program is envisaged to deliver 700 apartments and 100 townhouses, although given the size and elongated delivery period for Waterline Place final numbers are unknown.
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Williamstown's contentious Nelson Place sails toward construction

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Hiap Hoe have reinforced the trend of Asian-based developers proposing large-scale mixed-use developments within the City of Melbourne. Having <a href="/news/hiap-hoe-lets-go" target="_blank">purchased 380 Lonsdale Street during 2013</a>, the developer has turned to the ubiquitous Elenberg Fraser to deliver a new scheme.

Superseding an approved single 47 storey tower design delivered by Spowers for the previous owner, Elenberg Fraser have increased height, apartment yield, included a hotel and maintained the initial designs width, albeit over two towers rather than one. It's the tremendous width of the proposal (running from Lonsdale to Little Lonsdale) which has enabled Elenberg Fraser to apply an architectural facade treatment which sees ripples emanating from a low slung nexus between towers and podium.

<blockquote>
The revised proposal represents a landmark building of high architectural quality located in a prominent site within the city. It has been designed in a manner to be respectful of the character of the area and surrounding properties while making a notable contribution to the urban renewal and evolving character of this part of the CBD and will also support the various roles of the City Centre.
<cite>Urbis Planning Permit Amendment Application</cite>
</blockquote>

<h2>380 Lonsdale Street at a glance</h2>

<ul>
<li>Existing use: 6 storey commercial car park</li>
	<li>3,165sqm site</li>
	<li>South (Lonsdale) tower: 51 levels @ 166.5 metres</li>
	<li>North (Little Lonsdale) tower: 67 levels @ 217.5 metres</li>
	<li>728 apartments &amp; 312 suite hotel component: increased from initial 627 apartments</li>
	<li>Retail, function, office space and car parking through the 7-level podium</li>
	<li>Timothy Lane to become a connected arcade/thoroughfare</li>
	<li>Activation of adjoining Heape Court</li>
	<li>469 car parking spaces: reduced from 774</li>
	<li>822 bicycle spaces</li>
	<li>Total GFA: 109,448sqm</li>
</ul>
<a href="/news">&gt;&gt; See the revised 380 Lonsdale images within the dedicated forum thread</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5380.jpg" rel="gallery-all" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="512" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image5380.jpg?itok=1VmIBlpw" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser" width="580"></a>

<figcaption>Elenberg Fraser's initial and current 380 Lonsdale Street designs. Images © Elenberg Fraser</figcaption></figure><h2>Apartment divide</h2>

A graphic within the planning amendment application shows apartments have been categorised according to the dwellers status. 112 Residential Type 1 (owner occupier) apartments are located within the southern tower over levels 34-49 and are expected to consist of 64*1-Bed, 32*2-Bed and 16*2-Bed/2-Bath apartments.

Residential Type 2 (renter occupied) dwellings are limited to the taller northern tower with 616 apartments included. 224*1-Bed, 112*2-Bed and 280*2-Bed/2-Bath options constitute the apartment breakdown. Dividing the project into two towers categories by whether the occupant owns or rents the apartment isn't standard practice, although in this instance we assume the distinction is made due to the four star hotel within the southern tower and associated communal facilities use etc.

As part of the revised scheme no bedrooms will rely on borrowed light, improving upon the original design which town planner Urbis states would have been the case for many single bedroom apartments.

<h2>What's in a podium?</h2>

Elenberg Fraser have loosely maintained the form of the approved Spowers-designed podium structure, thus taking a step back from the unadorned uniform glass lines that have defined a number of their recent planning applications.

Two distinct volumes are kept in order to allow pedestrian access via a rejuvenated Timothy Lane, with a podium-top hotel swimming pool seemingly 'resting' across both built volumes. Transparent from beneath, the hotel pool will join mirrored cladding, pocket gardens, stone soffits, varied podium depths and active pedestrian frontages in bringing visual interest to the lower levels of the structure.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1380.jpg" rel="gallery-all" title="Images © Spowers &amp; Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image1380.jpg?itok=77cSuNn0" title="Images © Spowers &amp; Elenberg Fraser" width="580"></a>

<figcaption>Images © Spowers &amp; Elenberg Fraser</figcaption></figure>As it stands Starwood Hotels &amp; Resorts have signed on to operate the southern Lonsdale tower hotel component under their Aloft brand, as was <a href="http://www.theaustralian.com.au/business/property/starwood-hotels-in-deal-with-singapore-real-estate-group/story-fn9656lz-1226800998921" target="_blank">reported</a> earlier this year. With essentially three quarts of the Lonsdale tower dedicated to hotel use alongside a relatively light 112 private apartments, Hiap Hoe could advance the initial tower to construction briskly post approval.

In addition Hiap Hoe and Melbourne-based Probuild currently have a partnership in place whereby the the latter will undertake the builds on both Hiap Hoe's current Melbourne projects, the other being <a href="/buildings/marina-tower-6-pearl-river-road-docklands" target="_blank">Marina Tower.</a>

<h2>380 Lonsdale Street project team</h2>

<ul>
<li>Client: Meteorite Development (Lonsdale Street) P/L on behalf of Hiap Hoe Ltd</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Project Manager: PDS Group</li>
	<li>Town Planner: Urbis</li>
	<li>Landscape Architect: Oculus</li>
	<li>ESD Consultant: ARK Resources</li>
	<li>Traffic Consultant: Cardno Gorgan Richards.</li>
	<li>Wind Consultant: MEL Consulting</li>
	<li>Waste Consultant: Leigh Design</li>
	<li>Land Surveyor: Reeds Consulting</li>
	<li>Structural Consultant: Winward Group</li>
	<li>Services Consultant: Murchie Consulting</li>
	<li>Quantity Surveyor: Slattery Australia</li>
</ul>
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Hiap Hoe supersize their 380 Lonsdale Street development

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So it has come to be that a slab of marble facade dislodging itself during 2012 has led to one of Melbourne's more audacious and sought after planning amendments. From that initial 'loss of face,' a chain of events has since seen 447 Collins Street vacated, approved for demolition and subject to an international design competition at the behest of current owner, <a href="http://www.cbusproperty.com.au/news/latest/cbus-snares-collins-street-gem/" target="_blank">Cbus Property</a>.

<a href="http://www.woodsbagot.com/" target="_blank">Woods Bagot</a> in conjunction with New York-based <a href="http://www.shoparc.com/" target="_blank">SHoP Architects</a> have created dual concept designs that would contravene one of Melbourne's enduring planning covenants, thus potentially setting a new benchmark for others to emulate. The Yarra River and Southbank have long been considered off limits in terms of overshadowing as explained below.

<h2>A river runs through it</h2>

<blockquote>
The importance of the Yarra River as a key natural feature of Melbourne is acknowledged in State planning policy, the Melbourne Planning Scheme and the Planning Schemes of other relevant municipalities. The only basis upon which an exemption to the prohibition could possibly be contemplated is if there was a demonstrated public benefit which would outweigh such an impact on a natural asset of state significance.

However, it is considered that it is premature to consider an exemption from the mandatory shadow prohibition requirement without further resolution of a detailed design for future development of the site.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<h2>Bridge and Spire concepts under consideration</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18447.jpg" rel="gallery-all" title="Alternative Spire (left) and Bridge concept designs. Image courtesy SHoP / Woods Bagot"><img alt="" class="image-article-full-width-580px" height="269" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image18447.jpg?itok=9-Vzd6w0" title="Alternative Spire (left) and Bridge concept designs. Image courtesy SHoP / Woods Bagot" width="580"></a>

<figcaption>Alternative Spire (left) and Bridge concept designs (right). Image courtesy SHoP / Woods Bagot</figcaption></figure>Seen above are the two concepts put forward for consideration and comment. Spire refers to the single slender tower in the vicinity of 300 metres in height while Bridge consists of two interconnected towers at 190 metres and 160 metres respectively.

The Spire proposal incorporates a tower to the western portion of the 5,900sqm site. Its massing and three separate elements sees Spire hold a remarkably similar form to another Melbourne proposal, <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">97 Franklin Street.</a>

While both schemes are mixed-use (commercial, residential and hotel and retail) only Spire proposes a large public space to three street frontages. This provision of a new public space by way of a city park is the 'carrot' for anointing Spire as the preferred outcome and would see a new public space of 2,000sqm established, equivalent in size to City Square or the State Library forecourt. Interestingly the Spire design seeks to subsume part of Market Street thus increasing dedicated public space 2,739sqm.

A height versus public benefit relationship is at play with the two designs. While Bridge would lessen Yarra River and Southbank overshadowing concerns, it also drastically reducing the amount of square metres dedicated to public space whereas Spire aims to deliver the opposite outcome. Therein lies the crux of the matter.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15447.jpg" rel="gallery-all" title="One outcome includes implementing a large public space. Image courtesy SHoP / Woods Bagot"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15447.jpg?itok=XA4Vj_Ya" title="One outcome includes implementing a large public space. Image courtesy SHoP / Woods Bagot" width="580"></a>

<figcaption>A large open space is the defining difference. Image courtesy SHoP / Woods Bagot</figcaption></figure>Despite discussions between City of Melbourne's Urban Design Branch and the proponent, City of Melbourne's Future Melbourne Committee report recommends the opposition of the proposed Planning Scheme amendment.

<blockquote>
Overall it is considered that the proposal is not supportable due to the potential to further erode a long-held policy and due to the loss of amenity to Queensbridge Square and the Yarra River corridor. The numerous policies which seek to protect the Yarra River and which highlight Queensbridge Square as an important open space are not given enough weight in the applicant’s submission. Although it is acknowledged that the proposal presents potential gain to an area of open space this should not be at the expense of existing amenity and character to one of our most important assets.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

In effect this places the final decision squarely in the hands of State Planning Minister Matthew Guy.

<h2>447 Collins and 555 Collins to overshadow?</h2>

Further west along Melbourne's premier thoroughfare, 555 Collins Street has garnered media attention in recent times. Touted as the future home of a 404-metre skyscraper, the initial proposal was promptly <a href="http://www.smh.com.au/business/property/skyscraper-plans-cut-down-to-size-20130710-2pqfv" target="_blank">consigned to history</a> owing to Essendon Airport's flight path restrictions.

Consequently controlling interests sold the site to Singaporean developer Fragrance Group and Apartments.com.au understands that preliminary talks have taken place regarding an optimal design envelope for the site. While a nominal height for 555 Collins Street has been put forward we're unable to divulge further information, suffice it to say that both 555 Collins Street and 447 Collins Street would comfortably overshadow the Yarra at certain times of the year based on initial concepts.
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Cbus Property seeks a sky-high planning scheme amendment for 447 Collins

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Media circles last week reported that Melbourne CBD's tallest tower (to date) had received planning approval. With news of the revised planning application <a href="/news/the-dawn-of-a-new-age-and-melbournes-new-tallest-building" target="_blank">first broken by Urban.com.au</a> during November last year, recent reporting of approval for 250 Spencer Street relates to the site masterplan. In effect, approval for an overarching development envelope rather than the final design.

Indeed approval has been given for four towers of between 205 and 300 metres in height, although the ultimate design for each has yet to be submitted. What is known is architecture firm Cottee Parker will deliver near on 3,000 apartments and two hotels of some 488 rooms over the four towers.

<a href="http://www.afr.com/p/business/property/new_melbourne_skyscrapers_approved_2FE9rMf2vSkp83L8dLVOYI" target="_blank">As reported</a> in the Australian Financial Review last week, Far East consortium have secured Ritz-Carlton to anchor the premium hotel space, located within the top 15 levels of the tallest, 300 metre tower.

With the final design not yet submitted for approval, a grainy yet excellent indicator was included in developer Far East Consortium's newly published 2014 Annual Report. The hulking towers seen below dwarf neighbouring northern residential developments, and bare a strong resemblance to the <a href="/news">endorsed masterplan concept</a>.

<figure><img alt="" height="572" src="/sites/urbanmelbourne.info/files/pictures/article-images/image2250s.jpg" title="The expected development? Image sourced via the FEC Annual Report" width="454"><figcaption>The expected development? Image sourced via the FEC Annual Report</figcaption></figure><blockquote>
In June 2013, the Group acquired another piece of land (known as 250 Spencer Street Site), located next to the Upper West Side development with site area of approximately 1.176 hectares. 250 Spencer Street Site is currently with a planning permit for residential development with a total sellable area of approximately 2.2 million sq. ft.

The project is expected to consist of approximately 3,000 residential apartments and will be developed in phases.
<cite>Far East Consortium 2014 Annual Report</cite>
</blockquote>

As outlined within the statement above, Far East Consortium aren't strangers to delivering large-scale projects as directly opposite the company has recently released for sale <a href="/news/the-fifth-605-613-lonsdale-street-melbourne" target="_blank">The Fifth</a>. Its 399 apartments join the 2,207 existing/under construction apartments of Upper West Side for a staggering total of 2,606 dwellings over five towers. All five residential buildings were also conceived by Cottee Parker.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6987.jpg" rel="gallery-all" title="Piling work along the southern boundary"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_6987.jpg?itok=wUdnC0ev" title="Piling work along the southern boundary" width="580"></a>

<figcaption>Piling work along the southern boundary</figcaption></figure>Currently 250 Spencer Street resembles a bomb site of sorts as Guilfoyle Demolition reduce The Age's former citadel to little more than dust. While demolition continues, a piling rig has also been plying its trade onsite implying that at the very least Far East Consortium intend to waste no time emulating the success of Upper West Side.
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Far East Consortium's massive 250 Spencer Street design unveiled?

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The headline for this article references a comment by a planning aficionado last week along the lines of many people are entitled to, and do have their say, but at the end of the day "there still needs to be a bus driver." This was in reference to the malaise of municipal councils north of the Murray and the friction generated from those councils not necessarily heading in a common direction, or advancing their agendas without an overarching plan and/or vision that a body such as a State Government would provide.

Different context yes, but the rumblings of late surrounding Fishermans Bend leads me to draw some parallels with what is occurring north of the border.

As many readers are aware Fishermans Bend reached a critical juncture last week when it was announced that a handful of the dozens of towers slated for the precinct gained approval. Notable in that these towers are the first large-scale developments given a green light for the Urban Renewal Area, whereas previous approvals were of a low-rise nature.

Encircling the raft of approvals was an almost pall of commentary, bemoaning all things Fishermans Bend. Examples include:

<ul>
<li><a href="http://www.heraldsun.com.au/leader/central/port-phillip-mayor-slams-state-governments-tall-towers-plan-for-fishermans-bend/story-fngnvlpt-1227049190768">Port Phillip Major slams State Goverenments's tall towers plan for Fishermans Bend</a></li>
	<li><a href="http://www.onlineopinion.com.au/view.asp?article=16609&amp;page=0">IBAC, the development industry and Australia's newest planning disaster</a></li>
	<li><a href="http://www.heraldsun.com.au/leader/central/back-to-the-drawing-board-on-fishermans-bend-says-labor-mp-foley/story-fngnvlpt-1227045238416">Back to the drawing board on Fishermans Bend says Labor MP Foley</a></li>
</ul>
Add to this the questionable assertions as outlined in this article entitled "<a href="http://www.theage.com.au/victoria/a-tall-order-as-melbourne-city-council-seeks-to-reclaim-skyscraper-approval-powers-20140901-10b3j7">A tall order as Melbourne City Council seeks to reclaim skyscraper approval powers</a>." Current Planning Minister Matthew Guy is derided for approving too many planning applications as if he in some way is responsible for instigating the mass of current applications; last time I checked developers lodge planning applications where and when they see fit.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tip_ny_0414_03.jpg" rel="gallery-all" title="The metaphorical Fishermans Bend bus - everyone's lining up to take a shot. Image courtesy Time"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/tip_ny_0414_03.jpg?itok=WWLOAikw" title="The metaphorical Fishermans Bend bus - everyone's lining up to take a shot. Image courtesy Time" width="580"></a>

<figcaption>The metaphorical Fishermans Bend bus in the eyes of some. Image courtesy Time</figcaption></figure>So it seems all and sundry are lining up to slag Fishermans Bend prior to the commencement of works, with a multitude of opinions thrown into the public sphere. There's nothing wrong with that of course but one of the critical questions has already been answered by Labor leader Daniel Andrews should Labor triumph in the upcoming State election.

Whilst displeased with certain aspects of the Fishermans Bend planning process to date, Labor "<a href="http://www.heraldsun.com.au/news/victoria-state-election-2014/opposition-leader-daniel-andrews-backs-fishermans-bend-redevelopment-with-some-concerns/story-fnocxssc-1227040443256?nk=9805beb53b5578634c400a400d5ce3e6">will not ditch the master plan if it wins office</a>." Having been ardent critics to date, Daniel Andrews' comment suggests that Labor also at a State level understands the vital nature of Fishermans Bend, particularly as an economic driver into the future.

It also gives the impression that someone will be 'driving the Fishermans Bend bus' post election, regardless of who wins.

So big picture thinking seemingly assured, what is the pertinent criticism of Fishermans Bend that puts other mediocre arguments surrounding the precinct to shame? The Urban Renewal Area absolutely needs a coherent and cohesive structure plan beyond what has already been put forward.

I consider tower height near on obsolete in the current Fishermans Bend argument; whether a tower is 20 or 40 levels is to my way of thinking near inconsequential compared to what occurs at street level which is absolutely paramount. Consider Southbank and Docklands whose common failings revolve around what occurs (or more accurately what doesn't occur) at street level. Tall or short buildings aside, if the public realm doesn't work it's almost inconceivable that anything else will.

Post election the party of the day needs to place Fishermans Bend's transport and public realm considerations at the fore. Provide clarity as to the location of light and heavy rail options, implement an area-wide ground level landscape plan, nominate specific sites for what will become necessary community infrastructure and ensure the street level activation of all buildings for the area. Granted much of this has been done to a degree, but half-arsed attempts lead to poor outcomes.

It's about getting the fundamentals right, and getting them right sooner rather than later (hello Docklands!)

Regardless of who wins the upcoming election, Fishermans Bend's structure plan, transport blueprint and urban principles need to be enshrined prior to works commencing. Is this a case of easier said than done? Once the Urban Renewal Area stops being used as a political football, I think not.
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Who's driving the Fishermans Bend bus beyond the upcoming election?

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Pace Development Group currently have a planning application before City of Port Phillip for a prized Fitzroy Street, St Kilda site which the prolific developer reportedly paid in excess of $17 million for during the course of 2013. Previously home to the Australian Institute of Management, the existing office block at 181 Fitzroy Street is set to make way for a sizeable building of 177 apartments.

Incidentally 181 Fitzroy Street joints four other Pace Development Group projects within a short distance of St Kilda Junction, enforcing perceptions that the precinct is currently in the midst of an apartment surge.

<h2>Project summary</h2>

<ul>
<li>181 Fitzroy Street, St Kilda, currently a six level office building</li>
	<li>Proposed 12 level apartment building at 38.7 metres</li>
	<li>2,146sqm site with expected GFA of 22,010sqm</li>
	<li>60 metre frontage to Fitzroy Street</li>
	<li>177 apartments: 70 * 1BR/1+study, 100 * 2BR/2+study, 7 * 3BR</li>
	<li>5 level basement car park for 177 vehicles and 55 bicycles</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7662.jpg" rel="gallery-all" title="181 Fitzroy Street's southern facade. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7662.jpg?itok=CA9CdoV_" title="181 Fitzroy Street's southern facade. Image courtesy SJB" width="580"></a>

<figcaption>181 Fitzroy Street's southern facade. Image courtesy SJB</figcaption></figure>Likely to target owner-occupiers, the SJB-designed building will carry amenities over level 8 including a gym, lounge and terrace area. The Fitzroy Street frontage will hold three retail tenancies and residential lobby while the site's rear to Pattison Street will also maintain three pedestrian entrances and vehicle access.

Each apartment has either a balcony or terrace included while 28 single bedroom + study apartments have been designed to be converted into two bedroom dwellings if demand dictates.

<blockquote>
The building consists of separate built forms including the main built form and its recessed light weight upper level. The building is well articulated and incorporates a range of quality materials and finishes including precast concrete, masonry cladding, glazing, dark metal cladding, galvanised metal mesh and timber batten screens.
<cite>Urbis Planning Report</cite>
</blockquote>

<h2>Five on St Kilda Junction</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19pdg.jpg" rel="gallery-all" title="Pace Development Group's contribution to the Junction precinct"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image19pdg.jpg?itok=dYrsWX89" title="Pace Development Group's contribution to the Junction precinct" width="580"></a>

<figcaption>Pace Development Group's contribution to the Junction precinct</figcaption></figure>181 Fitzroy Street joins another Pace Development Group project currently at planning, albeit with City of Stonnington. According to the Stonnington Planning Register, <a href="/buildings/george-windsor-1-peel-street-windsor">46-48 Punt Road</a> has gone to appeal due to Stonnington's failure to determine within the prescribed time limit; an appeal hearing date is listed for Monday 29th September.

Directly opposite 46-48 Punt Road, construction has begun on another Pace Development Group project, <a href="/buildings/henry-windsor-2-henry-street-windsor">Henry Windsor</a> while <a href="/buildings/the-icon-6-st-kilda-road-st-kilda">The Icon</a> at 18 levels is in many ways the development firm's flagship project and well into construction. Rounding out the group is <a href="http://www.allureapartments.com.au/">Allure</a> which was completed the best part of a year ago.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0357.jpg" rel="gallery-all" title="Henry Windsor to the fore with Icon beyond"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0357.jpg?itok=IuBUHI6e" title="Henry Windsor to the fore with Icon beyond" width="580"></a>

<figcaption>Henry Windsor to the fore with Icon beyond</figcaption></figure>Should the two projects at planning reach reality, Pace Development Group would have contributed near on 500 new dwellings to the St Klida Junction precinct, making it a honey pot for the bayside-based developer.

<h2>181 Fitzroy Street development team</h2>

<ul>
<li>Developer: Pace Development group</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Heritage: Bryce Raworth</li>
	<li>Sustainability: SDC</li>
	<li>Services: MacCormack</li>
	<li>Traffic: Ratio</li>
	<li>Consulting engineer: Brogue</li>
</ul>
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Setting the Pace at St Kilda Junction

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City of Port Phillip's planning department is currently juggling a healthy number of high-density planning applications as land owners and developers seek to push through the next wave of apartment development. At varying stages of the planning process, the projects listed below would add 405 new dwellings to the municipality with South Melbourne and St Kilda the suburbs of choice.

With six of the smaller current planning applications highlighted, a handful of larger planning applications before City of Port Phillip will feature on Apartments.com.au in coming weeks.

<h2>240-242 Dorcas Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11dorcas.jpg" rel="gallery-all" title="Image © Rothe Lowman"><img alt="" class="image-article-full-width-580px" height="312" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image11dorcas.jpg?itok=yUo1jqYg" title="Image © Rothe Lowman" width="580"></a>

<figcaption>Image courtesy Rothe Lowman</figcaption></figure>Online documents have indicated a Notice of Decision to Grant a Permit be issued for 240-242 Dorcas Street, pending the implementation of a number of amendments. One such amendment requires the deletion of one level and addition of an upper level setback, as the proposal contravenes a discretionary height limit of 23.5 metres.

<ul>
<li>Proponent: unknown</li>
	<li>Design: Rothe Lowman</li>
	<li>Eight levels at 23.95m</li>
	<li>48 apartments</li>
</ul>
<h2>274-278 Coventry Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15copp.jpg" rel="gallery-all" title="Image © Interlandi Mantesso"><img alt="" class="image-article-full-width-580px" height="252" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15copp.jpg?itok=HWBpGzVr" title="Image © Interlandi Mantesso" width="580"></a>

<figcaption>Image courtesy Interlandi Mantesso</figcaption></figure>A revised planning application, Interlandi Mantesso have returned to City of Port Phillip after a VCAT appeal lodged by the development team found no favour. The current application decreases the buildings height from ten levels (30.8m) to seven (21.5m), while also increasing setbacks from the street. The two current buildings are deemed worthy of demolition, with Interlandi Mantesso also providing an enhanced street frontage.

A Notice of Decision to Grant a Permit has also been put forward by the City of Port Phillip Statutory Planning Committee.

<ul>
<li>Proponent: Twenty Ninth Macorp Nominees Pty Ltd</li>
	<li>Design: Interlandi Mantesso</li>
	<li>Seven levels at 21.5m</li>
	<li>43 apartments</li>
</ul>
<h2>244-246 Dorcas Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16copp.jpg" rel="gallery-all" title="Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image16copp.jpg?itok=1R_eO2g8" title="Image courtesy Hassell Studio" width="580"></a>

<figcaption>Image courtesy Hassell Studio</figcaption></figure>Jewel as Evolve Development have christened it, is open to registrations of interest via the project's website. Valued at $45 million, the seven level block which is slated for completion during 2016 replaces an earlier 10 level scheme.

Holding a mixture of one and two bedroom luxury apartments, Evolve have positioned the development at the luxury end of the market as evidenced by utilising Hassell Studio for the design.

<ul>
<li>Developer: Evolve Development</li>
	<li>Design: Hassell Studio</li>
	<li>Seven levels at 20.7m</li>
	<li>61 apartments</li>
</ul>
<h2>245-249 St Kilda Road, St Kilda</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7646copp.jpg" rel="gallery-all" title="Image courtesy Plus Architecture"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7646copp.jpg?itok=JuHbe0ID" title="Image courtesy Plus Architecture" width="580"></a>

<figcaption>Image courtesy Plus Architecture</figcaption></figure>This mixed-use proposal seeks to replace a low-rise commercial complex currently onsite. With a GFA of 17,842 the Plus Architects-designed project would feature 87 single bedroom and 53 dual bedroom apartments in addition to a separate three level commercial building. Holding 92 metres of street frontage the project also includes a sizeable central courtyard.

More images of this proposal can be seen in the dedicated <a href="/news">St Kilda forum thread</a>.

<ul>
<li>Proponent: Tony Train &amp; Aroona Property Trust</li>
	<li>Design: Plus Architecture</li>
	<li>Eight levels at 29.1m</li>
	<li>140 apartments &amp; 3,495sqm commercial space</li>
</ul>
<h2>63-73 Fitzroy Street, St Kilda</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/view-2-e1387337959876_1.jpg" rel="gallery-all" title=" Image courtesy Cactus Architects"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/view-2-e1387337959876_1.jpg?itok=ds5pSZo6" title=" Image courtesy Cactus Architects" width="580"></a>

<figcaption>Image courtesy Cactus Architects</figcaption></figure>Cactus Architects have conceived this project as a replacement for the current 1957-dated Easystay motel onsite. Containing 21 single bedroom and 42 dual bedroom apartments, the development includes basement car parking and provision for 40 bicycles.

Interestingly enough an open air car park will be maintained (albeit smaller) at the rear of the site, should it gain approval.

<ul>
<li>Proponent: Renzella Group Property</li>
	<li>Design: Cactus Architects</li>
	<li>Six levels at 18.7m</li>
	<li>63 apartments</li>
</ul>
<h2>31-33 Park Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17copp.jpg" rel="gallery-all" title="Image courtesy Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="427" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image17copp.jpg?itok=LwqOOQIW" title="Image courtesy Fender Katsalidis" width="580"></a>

<figcaption>Image courtesy Fender Katsalidis</figcaption></figure>Fender Katsalidis have created an 11 level development on behalf of their client, covering a site area of 405sqm. 50 one and two bedroom apartments constitute the living spaces with seven basement levels accessed via car stacker forming part of the capacity for 30 vehicle and 58 bicycle spaces.

A setback of 2.5 metres is implemented over levels 3-10, while a 106sqm retail space is available at ground level.

<ul>
<li>Proponent: Greg Hocking Pty Ltd</li>
	<li>Design: Fender Katsalidis</li>
	<li>Eleven levels at 34.8m</li>
	<li>50 apartments</li>
</ul>
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City of Port Phillip fielding planning applications from all directions

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This evening City of Melbourne will officially voice their disapproval for another of Melbourne's 200+ metre residential proposals, this time 156-172 Victoria Street which forms part of the former CUB Brewery site abutting the CBD.

Singaporean-backed CEL Australia upon purchasing the prime site engaged Elenberg Fraser to create a tower capable of accommodating in excess of 1000 apartments. The initial application was lodged early during 2014 only to be usurped by a more recent revision which lowered the proposal's height and bulk.

Currently at 237 metres, 156-172 Victoria Street (set to sit behind the bluestone facade below) falls below the Comprehensive Development Plan (CDP) permissible height of between AHD 246 and AHD 302 yet still overshadow the State Library during certain times of the year. In essence a tower of 280 metres could be approved without height being a concern.

Height being the principal reason for City of Melbourne's discontent, final approval for CEL's latest development ultimately lies with State Planning Minister, Matthew Guy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7534.jpg" rel="gallery-all" title="The site in question with its contemporary to the rear"><img alt="" class="image-article-full-width-580px" height="774" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7534.jpg?itok=OQOQVegE" title="The site in question with its contemporary to the rear" width="580"></a>

<figcaption>The site in question with a contemporary to the rear</figcaption></figure><h2>Remodelling 156-172 Victoria Street, Carlton</h2>

After concerns relating to design, wind, traffic, loading and access were raised by City of Melbourne and DTPLI, a revised scheme was submitted during May 2014. Whereas the initial version carried widened flanks, the revised tower still holds a general L shape but includes a solitary setback resulting in a streamlined form and hefty a loss of Gross Floor Area. The inverted podium of the initial design has also been adjusted heavily as has the facade treatment.

Vertical trim replaces horizontal lashings as the revised version takes on a steely silver complexion similar to that of another Elenberg Fraser project, <a href="/news/feel-the-love-248-250-sturt-street-southbank" target="_blank">248-250 Sturt Street, Southbank</a>. According to the revised planning report, "The tower is mainly proposed to be constructed of glazing in aluminium framing or steel structure. Other materials consist of metal louvres, colourback glass and composite metal cladding."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29cel.jpg" rel="gallery-all" title="Images depicting the initial and revised schemes. Images © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="460" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image29cel.jpg?itok=cTzVZwjI" title="Images depicting the initial and revised schemes. Images © Elenberg Fraser" width="580"></a>

<figcaption>Images depicting the initial and revised schemes. Images © Elenberg Fraser</figcaption></figure><table border="1" cellpadding="1" cellspacing="1" style="width: 100%;">
<thead><tr>
<th>Aspect</th>
			<th>February 2014 submission</th>
			<th>May 2014 submission</th>
		</tr></thead>
<tbody>
<tr>
<td>Dimensions</td>
			<td>77 levels @ 252.5</td>
			<td>72 levels @ 236.8 metres</td>
		</tr>
<tr>
<td>Gross Floor Area</td>
			<td>104,262 sqm</td>
			<td>93,706sqm</td>
		</tr>
<tr>
<td>Apartments</td>
			<td>1041</td>
			<td>1037</td>
		</tr>
<tr>
<td>Retail</td>
			<td>1,805sqm</td>
			<td>2,254sqm</td>
		</tr>
<tr>
<td>Car parking</td>
			<td>232</td>
			<td>222</td>
		</tr>
<tr>
<td>Bicycle</td>
			<td>470</td>
			<td>378</td>
		</tr>
</tbody>
</table>
<h2>City of Melbourne's position</h2>

<blockquote>
Whilst the proposed development has a number of positive elements and is broadly consistent with the approved development plan for the site, there is significant concern regarding the proposed shadowing of the State Library forecourt between 11am and 2.00pm on 22 June. This is inconsistent with the policy in Clause 22.02 which states that developments not cast any additional shadows on the State Library forecourt between these hours.

To address this issue the built form will need to be modified which could possibly result in substantial design changes. Given the context and scale of the development, it is considered inappropriate to require these changes via conditions if a permit is to be issued.

On this basis, the proposal cannot be supported in its current form
<cite>Daniel Soussan, CoM Planning Coordinator</cite>
</blockquote>

<h2>Revolving door</h2>

A quirk in events sees City of Melbourne currently processing another application for the site in question. Last week saw the submission of an application seeking consent of "Building and works for a display suite/sales office and proposed permit for internally illuminated signage."

It seems that while City of Melbourne have objected to the proposal, developer CEL is eager to commence marketing the tower if and (more than likely) when final approval is granted by Planning Minister Matthew Guy.
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City of Melbourne grapples with CEL's 156-172 Victoria Street

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

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For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

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Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

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The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

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Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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