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Over the course of the last two years Apartments.com.au has had cause to progressively watch <a href="/developers/little-projects-co">Little Projects'</a> Tip Top apartment project rise from the ground in <a href="/new-apartments/brunswick-east-vic-3057">East Brunswick</a>. Emerging from dual 1940's Dutch art deco heritage façades fronting both Edward and Weston streets, the development was progressively opened over the course of 2014 as final touches were applied to public areas.

Granted the masses won't be filtering through Tip Top's concourse as Lygon Street is only a block over, but enough foot traffic exists in the area to warrant a concerted effort which ultimately delivered a pleasant, useable public space.

<h2>Development Summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5733.jpg" rel="gallery-all" title="The name says it all"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_5733.jpg?itok=J_9cjP0Q" title="The name says it all" width="580"></a>

<figcaption>Harking back to a historic link</figcaption></figure><ul>
<li>Tip Top Bakery site, 65-year history as bakery</li>
	<li>392 apartments over six buildings, retail and commercial space</li>
	<li>New buildings onsite: Silo, Seeds, Rye, Grain, Stables, Malt</li>
	<li>Retention and integration of heritage buildings facing Weston &amp; Edward Streets</li>
	<li>Includes The Learning Sanctuary, a 92-place childcare centre</li>
	<li>$215 million end value</li>
	<li>Landscaping and public access through the site</li>
</ul>
<h2>Rothe Lowman on Tip Top</h2>

<blockquote>
The project will be extensively landscaped, integrating public areas with spaces accessible by private residents only and will include bike racks for more than 250 bikes.

The two buildings that embrace existing facades along Edward and Weston streets have been designed to respond to original Dutch art deco styling. The studio sensitively added to the composition while retaining significant parts of the Heritage building.

Abstract notations of the bakery production process contribute to the personalities of each building, leading to the formation of more organic, curvaceous, interconnected forms. For example, the concept for the sixth building, Granary is derived from the interlocking nature of wheat, with balconies and privacy screens merging to become an integral composition.

The former stable block on Weston Street is the second historic building to be integrated within the development. Currently, the stable block is lost within the wider context of later building associated with the Tip Top factory. This proposal exposes the hidden side of the stable block in its entirety and reuses it as the entry to East Lane and the entrance to the building.

The east laneway will be open to public use but will have a heightened sense of privacy, partially generated by the more organic special forms; narrowed entry points, a portal through the historic facades and the changing landscape surfaces. Car parking and planting will follow more organic forms and will not represent a conventional streetscape.
<cite><a href="http://www.rothelowman.com.au/projects/project/53/tip-top">Rothe Lowman: Tip Top</a></cite>
</blockquote>

<h2>Experience in multi-building design and urban strategy</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40rlwm.jpg" rel="gallery-all" title="Renders of Rothe Lowman's proposed West Melbourne scheme"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image40rlwm.jpg?itok=0gj7DAgh" title="Renders of Rothe Lowman's proposed West Melbourne scheme" width="580"></a>

<figcaption>Renders of Rothe Lowman's proposed <a href="/new-apartments/west-melbourne-vic-3003">West Melbourne</a> scheme</figcaption></figure>Rothe Lowman have conceived projects of a similar size and nature, notably the three buildings that comprise <a href="/buildings/sanctuary-abbotsford-681-victoria-street-abbotsford-vic-3067">Hamton's Abbotsford precinct; the last of which titled Sanctuary</a> is now under construction.

The firm has also designed <a href="/buildings/west-end-185-rosslyn-street-west-melbourne">185 Rosslyn Street, West Melbourne</a> which is currently going through the planning approval process. Consisting of several buildings located around a north-south public piazza and additional public spaces, one suspects 185 Rossyln Street may have employed many of the urban principles that were implemented in the Brunswick East development.

Enjoy the varied images of <a href="/buildings/tip-top-brunswick-170-edward-street-brunswick-east">Tip Top</a>, Brunswick East below.
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silvermb

Public permeability and the Tip Top Brunswick East development

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In an impudent moment there was a temptation to name this article '50 shades of Urban Inc.' for the development firm has borne out a number of affiliate companies, linked back to the burgeoning parent in some manner. Presented with the opportunity to speak with Urban Inc. Executive Director Danny Ciarma, Apartments.com.au took to opportunity to clarify some grey areas and see what the future holds for the dynamic Melbourne developer.

<h2>And Urban Inc. was born</h2>

Initially practicing as a registered architect, Danny Ciarma found the position to be "one-dimensional" and thereafter left the profession to take a position with Village Roadshow as in-house architect. Subsequently Danny transitioned through roles at the then Docklands Authority, John Sheridan and ultimately Pan Urban.

It was there where Danny Ciarma and Tim Gurner joined forces amidst the Global Financial Crisis. At a point where development dynamics had changed and financial institutions were reticent to finance large-scale projects, the duo found opportunity in pursuing boutique buildings in their own right.

Different target markets and smaller project sizes required a new approach and a new brand to propel their plans forward, and <a href="http://www.urbaninc.com.au/index.php" target="_blank">Urban Inc.</a> was born.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13ui.jpg" rel="gallery-all" title="Danny Ciarma &amp; Tim Gurner. Images © Urban Inc."><img alt="" class="image-article-full-width-580px" height="187" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image13ui.jpg?itok=boknK6WA" title="Danny Ciarma &amp; Tim Gurner. Images © Urban Inc." width="580"></a>

<figcaption>Danny Ciarma &amp; Tim Gurner. Images © Urban Inc.</figcaption></figure><h2>Here, there and Urban everywhere</h2>

Urban Inc. continues to power ahead with a healthy stable of current and future projects. Currently <a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox</a>, <a href="/buildings/alessi-485-spencer-street-west-melbourne" target="_blank">Alessi</a> and Oxley are well into construction with <a href="/buildings/leroy-40-packington-street-st-kilda" target="_blank">Leroy Apartments</a> and <a href="/buildings/canopy-12-dickens-street-elwood" target="_blank">Canopy Apartments</a> at sales.

The most recent release see the $30 million Leroy Apartments comprise 72 apartments over a low-set five-storey building. 22 x 1 bed, 5 x 1 bed + study, 38 x 2 bed and 7 x 2 bed + study constitute the apartment mix with 45 accounted for in five weeks. The ROTHELOWMAN-designed project is expected to commence construction during October.

But it's through the constant surge of Urban Inc. that two separate development firms have been created. Danny Ciarma has spawned <a href="http://www.urban-dc.com.au/" target="_blank">Urban DC</a> while Tim Gurner conceived <a href="http://gurner.com.au/" target="_blank">GURNER™</a>, allowing both men to follow their own developments while still collaborating at Urban Inc. Danny Ciarma admits there may have been some market ambiguity over the differing brands, but ultimately all three development arms continue to excel.

<h2>The winner formula: it's all about the buyer</h2>

Throughout the talk with Danny Ciarma, it became clearly apparent that Urban Inc. have a particular business model in mind: the delivery of small to mid-sized apartment developments targeted heavily toward local owner occupiers and some local investors. "The process starts with selecting a quality site, while also resisting the urge to jump at every site that comes across our radar."

Thereafter employ high-end architecture firms to tailor the design to a specific site and target client: the owner-occupier. In doing so creating a development with "The right location, right product and right pricing point", perfectly exampled by Leroy Apartments and a raft of other smaller scale residential projects.

Apartments.com.au countered by asking where <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde Street</a> in Foostscray's Hopkins Street Precinct stands within the grand scheme of things? A departure to high-rise, high-density living, Danny Ciarma explains Urban Inc. came on as a joint venture partner for the project of 311 apartments. No planning application has been granted as yet and "Options are open" regarding the project which if realised would ultimately be one of many high-rise towers within the precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/14_18-11-2013_7731.jpg" rel="gallery-all" title="Not in keeping with projects gone by - 1 Warde Street, Footscray. Image courtesy GURNER™"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/14_18-11-2013_7731.jpg?itok=1GtPjJLb" title="Not in keeping with projects gone by - 1 Warde Street, Footscray. Image courtesy GURNER™" width="580"></a>

<figcaption>Out of the box - 1 Warde Street, Footscray. Image courtesy GURNER™</figcaption></figure><h2>Future intent</h2>

With a healthy reservoir of future projects, Urban Inc. are relatively content to pursue those projects through to completion, although if the opportunity presented itself the team would naturally take the opportunity to expand their portfolio. Footscray, Cremorne and Abbotsford hold future projects, although two development sites have garnered more attention to date.

<a href="/buildings/regent-14-elizabeth-street-richmond" target="_blank">14 Elizabeth Street</a>, Richmond and <a href="http://www.urbaninc.com.au/places/233-victoria-street" target="_blank">233-247 Victoria Street</a>, Abbotsford both require design alterations after initially finding no favour with City of Yarra. Considered investment stock by Danny Ciarma, both sites aren't high on the development radar at present.

Regardless Urban Inc. and associated development arms have done nothing but gain hand over fist since Urban Inc.'s 2005 inception, and there's nothing to suggest that trend won't continue.
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Developer in focus: Urban Inc.

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An apartment sales campaign looks imminent for one of Melbourne's more contentious and long lasting development sites, referred to as Nelson Place. In recent weeks Dalton Consulting Engineers have been appointed to handle civil infrastructure matters and the like whilst Icon Construction currently have phase one of what will be known as <a href="http://waterlineplace.com.au/" target="_blank">Waterline Place</a> listed online as an active construction tender.

Comprising 83 apartments and two retail tenancies, the initial development phase will include a six level SJB Architects-designed complex as seen below. The completed development will potentially see 20 level towers and in excess of 800 dwellings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image24will.jpg" rel="gallery-all" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image24will.jpg?itok=KU2lnICc" title="Stage One of Waterline Place features an apartment building of 83 dwellings. Image courtesy Icon Construction" width="580"></a>

<figcaption>Stage One includes 83 apartments. Image courtesy Icon Construction</figcaption></figure><h2>Site History</h2>

Formerly the Port Phillip Woollen Mills, the site is bound by Nelson Place (north), Kanowna Street (east), Cecil and Aitken streets (south) and Ann Street (west). Carrying a handful of historic structures, the development site has been subject to a decade of wrangling between Hobsons Bay City Council, the Save Williamstown action group and proponent, Evolve Development.

The long-running saga prompted developer Ashley Williams to deliver this broadside in response to the development and parking concerns raised by opposing bodies:

<blockquote>
A bunch of what I'd say are fairly selfish established residents, who have benefited from property price rises, make it very hard for developers to respond to that demand. They forget that the changes that led to the parking issue have meant that there are more people around, more cafes, the place is a more vibrant retail centre, the supermarket and greengrocer open later, so you can't have it both ways.
<cite>Ashley Williams, "<a href="http://www.news.com.au/finance/real-estate/developer-furious-at-selfish-residents/story-fndbarft-1226586508083">Developer furious at 'selfish' residents</a>" (news.com.au), February 27, 2013</cite>
</blockquote>

It was argued by Save Williamstown that the development would:

<ul>
<li>Destroy heritage</li>
	<li>Be situated too close to the shipyards</li>
	<li>Be situated too close to Mobil MHF(includes feeder arms on jetty, pipelines &amp; tank farm with tanks up to 40m diameter) and fuel importation ships flagged overseas</li>
	<li>Destroy nationally significant jobs</li>
	<li>Overwhelms local schools, child care and community services</li>
	<li>Make Williamstown less family friendly</li>
	<li>Overburden roads and traffic</li>
	<li>Lead to tourists being squeezed out of the peninsula</li>
</ul>
Ultimately VCAT ruled in favour of the development as was <a href="http://williamstown.starcommunity.com.au/star/2013-01-15/development-upheld/" target="_blank">reported during January 2013</a>, dismissing a number of gauzy claims above.

<h2>Staged development</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29will.jpg" rel="gallery-all" title="Images courtesy Lovell Chen &amp; Save Williamstown"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image29will.jpg?itok=fVOxuPqu" title="Images courtesy Lovell Chen &amp; Save Williamstown" width="580"></a>

<figcaption>Images courtesy Lovell Chen &amp; Save Williamstown</figcaption></figure>The overall site is broken into 14 separate lots according to the graphic above. <a href="http://www.savewilliamstown.net/" target="_blank">Save Williamstown</a> provides a concise summary of events and applications to date, where Stage One will involve Lots 1,2 and 3 with permitted plans allow for the demolition of the 1800's Oriental Hotel and provision for 142 dwellings by way of apartments and townhouses.

Lot 2 situated on the Nelson Place and Ann Street intersection holds the 6-storey apartment building which rises 19.6 metres above ground. Hobson Bay City Council's Built Form Outcomes seeks “A prominent building which provides emphasis to the corner of Nelson Place and Ann Street” and “A building that incorporates innovative façade articulation and limited sheer walls.” Vertical louvres look to be design response.

Subsequent stages are expected to see building heights rise to 9 levels, with the potential for multiple 20 level apartment towers considered likely for latter stages of the project. Expected to stretch toward 2020, the overall program is envisaged to deliver 700 apartments and 100 townhouses, although given the size and elongated delivery period for Waterline Place final numbers are unknown.
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Williamstown's contentious Nelson Place sails toward construction

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Hiap Hoe have reinforced the trend of Asian-based developers proposing large-scale mixed-use developments within the City of Melbourne. Having <a href="/news/hiap-hoe-lets-go" target="_blank">purchased 380 Lonsdale Street during 2013</a>, the developer has turned to the ubiquitous Elenberg Fraser to deliver a new scheme.

Superseding an approved single 47 storey tower design delivered by Spowers for the previous owner, Elenberg Fraser have increased height, apartment yield, included a hotel and maintained the initial designs width, albeit over two towers rather than one. It's the tremendous width of the proposal (running from Lonsdale to Little Lonsdale) which has enabled Elenberg Fraser to apply an architectural facade treatment which sees ripples emanating from a low slung nexus between towers and podium.

<blockquote>
The revised proposal represents a landmark building of high architectural quality located in a prominent site within the city. It has been designed in a manner to be respectful of the character of the area and surrounding properties while making a notable contribution to the urban renewal and evolving character of this part of the CBD and will also support the various roles of the City Centre.
<cite>Urbis Planning Permit Amendment Application</cite>
</blockquote>

<h2>380 Lonsdale Street at a glance</h2>

<ul>
<li>Existing use: 6 storey commercial car park</li>
	<li>3,165sqm site</li>
	<li>South (Lonsdale) tower: 51 levels @ 166.5 metres</li>
	<li>North (Little Lonsdale) tower: 67 levels @ 217.5 metres</li>
	<li>728 apartments &amp; 312 suite hotel component: increased from initial 627 apartments</li>
	<li>Retail, function, office space and car parking through the 7-level podium</li>
	<li>Timothy Lane to become a connected arcade/thoroughfare</li>
	<li>Activation of adjoining Heape Court</li>
	<li>469 car parking spaces: reduced from 774</li>
	<li>822 bicycle spaces</li>
	<li>Total GFA: 109,448sqm</li>
</ul>
<a href="/news">&gt;&gt; See the revised 380 Lonsdale images within the dedicated forum thread</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5380.jpg" rel="gallery-all" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="512" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image5380.jpg?itok=1VmIBlpw" title="The initial and revised 380 Lonsdale Street designs. Image © Elenberg Fraser" width="580"></a>

<figcaption>Elenberg Fraser's initial and current 380 Lonsdale Street designs. Images © Elenberg Fraser</figcaption></figure><h2>Apartment divide</h2>

A graphic within the planning amendment application shows apartments have been categorised according to the dwellers status. 112 Residential Type 1 (owner occupier) apartments are located within the southern tower over levels 34-49 and are expected to consist of 64*1-Bed, 32*2-Bed and 16*2-Bed/2-Bath apartments.

Residential Type 2 (renter occupied) dwellings are limited to the taller northern tower with 616 apartments included. 224*1-Bed, 112*2-Bed and 280*2-Bed/2-Bath options constitute the apartment breakdown. Dividing the project into two towers categories by whether the occupant owns or rents the apartment isn't standard practice, although in this instance we assume the distinction is made due to the four star hotel within the southern tower and associated communal facilities use etc.

As part of the revised scheme no bedrooms will rely on borrowed light, improving upon the original design which town planner Urbis states would have been the case for many single bedroom apartments.

<h2>What's in a podium?</h2>

Elenberg Fraser have loosely maintained the form of the approved Spowers-designed podium structure, thus taking a step back from the unadorned uniform glass lines that have defined a number of their recent planning applications.

Two distinct volumes are kept in order to allow pedestrian access via a rejuvenated Timothy Lane, with a podium-top hotel swimming pool seemingly 'resting' across both built volumes. Transparent from beneath, the hotel pool will join mirrored cladding, pocket gardens, stone soffits, varied podium depths and active pedestrian frontages in bringing visual interest to the lower levels of the structure.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1380.jpg" rel="gallery-all" title="Images © Spowers &amp; Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image1380.jpg?itok=77cSuNn0" title="Images © Spowers &amp; Elenberg Fraser" width="580"></a>

<figcaption>Images © Spowers &amp; Elenberg Fraser</figcaption></figure>As it stands Starwood Hotels &amp; Resorts have signed on to operate the southern Lonsdale tower hotel component under their Aloft brand, as was <a href="http://www.theaustralian.com.au/business/property/starwood-hotels-in-deal-with-singapore-real-estate-group/story-fn9656lz-1226800998921" target="_blank">reported</a> earlier this year. With essentially three quarts of the Lonsdale tower dedicated to hotel use alongside a relatively light 112 private apartments, Hiap Hoe could advance the initial tower to construction briskly post approval.

In addition Hiap Hoe and Melbourne-based Probuild currently have a partnership in place whereby the the latter will undertake the builds on both Hiap Hoe's current Melbourne projects, the other being <a href="/buildings/marina-tower-6-pearl-river-road-docklands" target="_blank">Marina Tower.</a>

<h2>380 Lonsdale Street project team</h2>

<ul>
<li>Client: Meteorite Development (Lonsdale Street) P/L on behalf of Hiap Hoe Ltd</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Project Manager: PDS Group</li>
	<li>Town Planner: Urbis</li>
	<li>Landscape Architect: Oculus</li>
	<li>ESD Consultant: ARK Resources</li>
	<li>Traffic Consultant: Cardno Gorgan Richards.</li>
	<li>Wind Consultant: MEL Consulting</li>
	<li>Waste Consultant: Leigh Design</li>
	<li>Land Surveyor: Reeds Consulting</li>
	<li>Structural Consultant: Winward Group</li>
	<li>Services Consultant: Murchie Consulting</li>
	<li>Quantity Surveyor: Slattery Australia</li>
</ul>
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Hiap Hoe supersize their 380 Lonsdale Street development

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So it has come to be that a slab of marble facade dislodging itself during 2012 has led to one of Melbourne's more audacious and sought after planning amendments. From that initial 'loss of face,' a chain of events has since seen 447 Collins Street vacated, approved for demolition and subject to an international design competition at the behest of current owner, <a href="http://www.cbusproperty.com.au/news/latest/cbus-snares-collins-street-gem/" target="_blank">Cbus Property</a>.

<a href="http://www.woodsbagot.com/" target="_blank">Woods Bagot</a> in conjunction with New York-based <a href="http://www.shoparc.com/" target="_blank">SHoP Architects</a> have created dual concept designs that would contravene one of Melbourne's enduring planning covenants, thus potentially setting a new benchmark for others to emulate. The Yarra River and Southbank have long been considered off limits in terms of overshadowing as explained below.

<h2>A river runs through it</h2>

<blockquote>
The importance of the Yarra River as a key natural feature of Melbourne is acknowledged in State planning policy, the Melbourne Planning Scheme and the Planning Schemes of other relevant municipalities. The only basis upon which an exemption to the prohibition could possibly be contemplated is if there was a demonstrated public benefit which would outweigh such an impact on a natural asset of state significance.

However, it is considered that it is premature to consider an exemption from the mandatory shadow prohibition requirement without further resolution of a detailed design for future development of the site.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<h2>Bridge and Spire concepts under consideration</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18447.jpg" rel="gallery-all" title="Alternative Spire (left) and Bridge concept designs. Image courtesy SHoP / Woods Bagot"><img alt="" class="image-article-full-width-580px" height="269" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image18447.jpg?itok=9-Vzd6w0" title="Alternative Spire (left) and Bridge concept designs. Image courtesy SHoP / Woods Bagot" width="580"></a>

<figcaption>Alternative Spire (left) and Bridge concept designs (right). Image courtesy SHoP / Woods Bagot</figcaption></figure>Seen above are the two concepts put forward for consideration and comment. Spire refers to the single slender tower in the vicinity of 300 metres in height while Bridge consists of two interconnected towers at 190 metres and 160 metres respectively.

The Spire proposal incorporates a tower to the western portion of the 5,900sqm site. Its massing and three separate elements sees Spire hold a remarkably similar form to another Melbourne proposal, <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">97 Franklin Street.</a>

While both schemes are mixed-use (commercial, residential and hotel and retail) only Spire proposes a large public space to three street frontages. This provision of a new public space by way of a city park is the 'carrot' for anointing Spire as the preferred outcome and would see a new public space of 2,000sqm established, equivalent in size to City Square or the State Library forecourt. Interestingly the Spire design seeks to subsume part of Market Street thus increasing dedicated public space 2,739sqm.

A height versus public benefit relationship is at play with the two designs. While Bridge would lessen Yarra River and Southbank overshadowing concerns, it also drastically reducing the amount of square metres dedicated to public space whereas Spire aims to deliver the opposite outcome. Therein lies the crux of the matter.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15447.jpg" rel="gallery-all" title="One outcome includes implementing a large public space. Image courtesy SHoP / Woods Bagot"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15447.jpg?itok=XA4Vj_Ya" title="One outcome includes implementing a large public space. Image courtesy SHoP / Woods Bagot" width="580"></a>

<figcaption>A large open space is the defining difference. Image courtesy SHoP / Woods Bagot</figcaption></figure>Despite discussions between City of Melbourne's Urban Design Branch and the proponent, City of Melbourne's Future Melbourne Committee report recommends the opposition of the proposed Planning Scheme amendment.

<blockquote>
Overall it is considered that the proposal is not supportable due to the potential to further erode a long-held policy and due to the loss of amenity to Queensbridge Square and the Yarra River corridor. The numerous policies which seek to protect the Yarra River and which highlight Queensbridge Square as an important open space are not given enough weight in the applicant’s submission. Although it is acknowledged that the proposal presents potential gain to an area of open space this should not be at the expense of existing amenity and character to one of our most important assets.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

In effect this places the final decision squarely in the hands of State Planning Minister Matthew Guy.

<h2>447 Collins and 555 Collins to overshadow?</h2>

Further west along Melbourne's premier thoroughfare, 555 Collins Street has garnered media attention in recent times. Touted as the future home of a 404-metre skyscraper, the initial proposal was promptly <a href="http://www.smh.com.au/business/property/skyscraper-plans-cut-down-to-size-20130710-2pqfv" target="_blank">consigned to history</a> owing to Essendon Airport's flight path restrictions.

Consequently controlling interests sold the site to Singaporean developer Fragrance Group and Apartments.com.au understands that preliminary talks have taken place regarding an optimal design envelope for the site. While a nominal height for 555 Collins Street has been put forward we're unable to divulge further information, suffice it to say that both 555 Collins Street and 447 Collins Street would comfortably overshadow the Yarra at certain times of the year based on initial concepts.
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Cbus Property seeks a sky-high planning scheme amendment for 447 Collins

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Media circles last week reported that Melbourne CBD's tallest tower (to date) had received planning approval. With news of the revised planning application <a href="/news/the-dawn-of-a-new-age-and-melbournes-new-tallest-building" target="_blank">first broken by Urban.com.au</a> during November last year, recent reporting of approval for 250 Spencer Street relates to the site masterplan. In effect, approval for an overarching development envelope rather than the final design.

Indeed approval has been given for four towers of between 205 and 300 metres in height, although the ultimate design for each has yet to be submitted. What is known is architecture firm Cottee Parker will deliver near on 3,000 apartments and two hotels of some 488 rooms over the four towers.

<a href="http://www.afr.com/p/business/property/new_melbourne_skyscrapers_approved_2FE9rMf2vSkp83L8dLVOYI" target="_blank">As reported</a> in the Australian Financial Review last week, Far East consortium have secured Ritz-Carlton to anchor the premium hotel space, located within the top 15 levels of the tallest, 300 metre tower.

With the final design not yet submitted for approval, a grainy yet excellent indicator was included in developer Far East Consortium's newly published 2014 Annual Report. The hulking towers seen below dwarf neighbouring northern residential developments, and bare a strong resemblance to the <a href="/news">endorsed masterplan concept</a>.

<figure><img alt="" height="572" src="/sites/urbanmelbourne.info/files/pictures/article-images/image2250s.jpg" title="The expected development? Image sourced via the FEC Annual Report" width="454"><figcaption>The expected development? Image sourced via the FEC Annual Report</figcaption></figure><blockquote>
In June 2013, the Group acquired another piece of land (known as 250 Spencer Street Site), located next to the Upper West Side development with site area of approximately 1.176 hectares. 250 Spencer Street Site is currently with a planning permit for residential development with a total sellable area of approximately 2.2 million sq. ft.

The project is expected to consist of approximately 3,000 residential apartments and will be developed in phases.
<cite>Far East Consortium 2014 Annual Report</cite>
</blockquote>

As outlined within the statement above, Far East Consortium aren't strangers to delivering large-scale projects as directly opposite the company has recently released for sale <a href="/news/the-fifth-605-613-lonsdale-street-melbourne" target="_blank">The Fifth</a>. Its 399 apartments join the 2,207 existing/under construction apartments of Upper West Side for a staggering total of 2,606 dwellings over five towers. All five residential buildings were also conceived by Cottee Parker.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6987.jpg" rel="gallery-all" title="Piling work along the southern boundary"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_6987.jpg?itok=wUdnC0ev" title="Piling work along the southern boundary" width="580"></a>

<figcaption>Piling work along the southern boundary</figcaption></figure>Currently 250 Spencer Street resembles a bomb site of sorts as Guilfoyle Demolition reduce The Age's former citadel to little more than dust. While demolition continues, a piling rig has also been plying its trade onsite implying that at the very least Far East Consortium intend to waste no time emulating the success of Upper West Side.
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Far East Consortium's massive 250 Spencer Street design unveiled?

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The headline for this article references a comment by a planning aficionado last week along the lines of many people are entitled to, and do have their say, but at the end of the day "there still needs to be a bus driver." This was in reference to the malaise of municipal councils north of the Murray and the friction generated from those councils not necessarily heading in a common direction, or advancing their agendas without an overarching plan and/or vision that a body such as a State Government would provide.

Different context yes, but the rumblings of late surrounding Fishermans Bend leads me to draw some parallels with what is occurring north of the border.

As many readers are aware Fishermans Bend reached a critical juncture last week when it was announced that a handful of the dozens of towers slated for the precinct gained approval. Notable in that these towers are the first large-scale developments given a green light for the Urban Renewal Area, whereas previous approvals were of a low-rise nature.

Encircling the raft of approvals was an almost pall of commentary, bemoaning all things Fishermans Bend. Examples include:

<ul>
<li><a href="http://www.heraldsun.com.au/leader/central/port-phillip-mayor-slams-state-governments-tall-towers-plan-for-fishermans-bend/story-fngnvlpt-1227049190768">Port Phillip Major slams State Goverenments's tall towers plan for Fishermans Bend</a></li>
	<li><a href="http://www.onlineopinion.com.au/view.asp?article=16609&amp;page=0">IBAC, the development industry and Australia's newest planning disaster</a></li>
	<li><a href="http://www.heraldsun.com.au/leader/central/back-to-the-drawing-board-on-fishermans-bend-says-labor-mp-foley/story-fngnvlpt-1227045238416">Back to the drawing board on Fishermans Bend says Labor MP Foley</a></li>
</ul>
Add to this the questionable assertions as outlined in this article entitled "<a href="http://www.theage.com.au/victoria/a-tall-order-as-melbourne-city-council-seeks-to-reclaim-skyscraper-approval-powers-20140901-10b3j7">A tall order as Melbourne City Council seeks to reclaim skyscraper approval powers</a>." Current Planning Minister Matthew Guy is derided for approving too many planning applications as if he in some way is responsible for instigating the mass of current applications; last time I checked developers lodge planning applications where and when they see fit.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tip_ny_0414_03.jpg" rel="gallery-all" title="The metaphorical Fishermans Bend bus - everyone's lining up to take a shot. Image courtesy Time"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/tip_ny_0414_03.jpg?itok=WWLOAikw" title="The metaphorical Fishermans Bend bus - everyone's lining up to take a shot. Image courtesy Time" width="580"></a>

<figcaption>The metaphorical Fishermans Bend bus in the eyes of some. Image courtesy Time</figcaption></figure>So it seems all and sundry are lining up to slag Fishermans Bend prior to the commencement of works, with a multitude of opinions thrown into the public sphere. There's nothing wrong with that of course but one of the critical questions has already been answered by Labor leader Daniel Andrews should Labor triumph in the upcoming State election.

Whilst displeased with certain aspects of the Fishermans Bend planning process to date, Labor "<a href="http://www.heraldsun.com.au/news/victoria-state-election-2014/opposition-leader-daniel-andrews-backs-fishermans-bend-redevelopment-with-some-concerns/story-fnocxssc-1227040443256?nk=9805beb53b5578634c400a400d5ce3e6">will not ditch the master plan if it wins office</a>." Having been ardent critics to date, Daniel Andrews' comment suggests that Labor also at a State level understands the vital nature of Fishermans Bend, particularly as an economic driver into the future.

It also gives the impression that someone will be 'driving the Fishermans Bend bus' post election, regardless of who wins.

So big picture thinking seemingly assured, what is the pertinent criticism of Fishermans Bend that puts other mediocre arguments surrounding the precinct to shame? The Urban Renewal Area absolutely needs a coherent and cohesive structure plan beyond what has already been put forward.

I consider tower height near on obsolete in the current Fishermans Bend argument; whether a tower is 20 or 40 levels is to my way of thinking near inconsequential compared to what occurs at street level which is absolutely paramount. Consider Southbank and Docklands whose common failings revolve around what occurs (or more accurately what doesn't occur) at street level. Tall or short buildings aside, if the public realm doesn't work it's almost inconceivable that anything else will.

Post election the party of the day needs to place Fishermans Bend's transport and public realm considerations at the fore. Provide clarity as to the location of light and heavy rail options, implement an area-wide ground level landscape plan, nominate specific sites for what will become necessary community infrastructure and ensure the street level activation of all buildings for the area. Granted much of this has been done to a degree, but half-arsed attempts lead to poor outcomes.

It's about getting the fundamentals right, and getting them right sooner rather than later (hello Docklands!)

Regardless of who wins the upcoming election, Fishermans Bend's structure plan, transport blueprint and urban principles need to be enshrined prior to works commencing. Is this a case of easier said than done? Once the Urban Renewal Area stops being used as a political football, I think not.
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Who's driving the Fishermans Bend bus beyond the upcoming election?

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Pace Development Group currently have a planning application before City of Port Phillip for a prized Fitzroy Street, St Kilda site which the prolific developer reportedly paid in excess of $17 million for during the course of 2013. Previously home to the Australian Institute of Management, the existing office block at 181 Fitzroy Street is set to make way for a sizeable building of 177 apartments.

Incidentally 181 Fitzroy Street joints four other Pace Development Group projects within a short distance of St Kilda Junction, enforcing perceptions that the precinct is currently in the midst of an apartment surge.

<h2>Project summary</h2>

<ul>
<li>181 Fitzroy Street, St Kilda, currently a six level office building</li>
	<li>Proposed 12 level apartment building at 38.7 metres</li>
	<li>2,146sqm site with expected GFA of 22,010sqm</li>
	<li>60 metre frontage to Fitzroy Street</li>
	<li>177 apartments: 70 * 1BR/1+study, 100 * 2BR/2+study, 7 * 3BR</li>
	<li>5 level basement car park for 177 vehicles and 55 bicycles</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7662.jpg" rel="gallery-all" title="181 Fitzroy Street's southern facade. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7662.jpg?itok=CA9CdoV_" title="181 Fitzroy Street's southern facade. Image courtesy SJB" width="580"></a>

<figcaption>181 Fitzroy Street's southern facade. Image courtesy SJB</figcaption></figure>Likely to target owner-occupiers, the SJB-designed building will carry amenities over level 8 including a gym, lounge and terrace area. The Fitzroy Street frontage will hold three retail tenancies and residential lobby while the site's rear to Pattison Street will also maintain three pedestrian entrances and vehicle access.

Each apartment has either a balcony or terrace included while 28 single bedroom + study apartments have been designed to be converted into two bedroom dwellings if demand dictates.

<blockquote>
The building consists of separate built forms including the main built form and its recessed light weight upper level. The building is well articulated and incorporates a range of quality materials and finishes including precast concrete, masonry cladding, glazing, dark metal cladding, galvanised metal mesh and timber batten screens.
<cite>Urbis Planning Report</cite>
</blockquote>

<h2>Five on St Kilda Junction</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19pdg.jpg" rel="gallery-all" title="Pace Development Group's contribution to the Junction precinct"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image19pdg.jpg?itok=dYrsWX89" title="Pace Development Group's contribution to the Junction precinct" width="580"></a>

<figcaption>Pace Development Group's contribution to the Junction precinct</figcaption></figure>181 Fitzroy Street joins another Pace Development Group project currently at planning, albeit with City of Stonnington. According to the Stonnington Planning Register, <a href="/buildings/george-windsor-1-peel-street-windsor">46-48 Punt Road</a> has gone to appeal due to Stonnington's failure to determine within the prescribed time limit; an appeal hearing date is listed for Monday 29th September.

Directly opposite 46-48 Punt Road, construction has begun on another Pace Development Group project, <a href="/buildings/henry-windsor-2-henry-street-windsor">Henry Windsor</a> while <a href="/buildings/the-icon-6-st-kilda-road-st-kilda">The Icon</a> at 18 levels is in many ways the development firm's flagship project and well into construction. Rounding out the group is <a href="http://www.allureapartments.com.au/">Allure</a> which was completed the best part of a year ago.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0357.jpg" rel="gallery-all" title="Henry Windsor to the fore with Icon beyond"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0357.jpg?itok=IuBUHI6e" title="Henry Windsor to the fore with Icon beyond" width="580"></a>

<figcaption>Henry Windsor to the fore with Icon beyond</figcaption></figure>Should the two projects at planning reach reality, Pace Development Group would have contributed near on 500 new dwellings to the St Klida Junction precinct, making it a honey pot for the bayside-based developer.

<h2>181 Fitzroy Street development team</h2>

<ul>
<li>Developer: Pace Development group</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Heritage: Bryce Raworth</li>
	<li>Sustainability: SDC</li>
	<li>Services: MacCormack</li>
	<li>Traffic: Ratio</li>
	<li>Consulting engineer: Brogue</li>
</ul>
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Setting the Pace at St Kilda Junction

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City of Port Phillip's planning department is currently juggling a healthy number of high-density planning applications as land owners and developers seek to push through the next wave of apartment development. At varying stages of the planning process, the projects listed below would add 405 new dwellings to the municipality with South Melbourne and St Kilda the suburbs of choice.

With six of the smaller current planning applications highlighted, a handful of larger planning applications before City of Port Phillip will feature on Apartments.com.au in coming weeks.

<h2>240-242 Dorcas Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11dorcas.jpg" rel="gallery-all" title="Image © Rothe Lowman"><img alt="" class="image-article-full-width-580px" height="312" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image11dorcas.jpg?itok=yUo1jqYg" title="Image © Rothe Lowman" width="580"></a>

<figcaption>Image courtesy Rothe Lowman</figcaption></figure>Online documents have indicated a Notice of Decision to Grant a Permit be issued for 240-242 Dorcas Street, pending the implementation of a number of amendments. One such amendment requires the deletion of one level and addition of an upper level setback, as the proposal contravenes a discretionary height limit of 23.5 metres.

<ul>
<li>Proponent: unknown</li>
	<li>Design: Rothe Lowman</li>
	<li>Eight levels at 23.95m</li>
	<li>48 apartments</li>
</ul>
<h2>274-278 Coventry Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15copp.jpg" rel="gallery-all" title="Image © Interlandi Mantesso"><img alt="" class="image-article-full-width-580px" height="252" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15copp.jpg?itok=HWBpGzVr" title="Image © Interlandi Mantesso" width="580"></a>

<figcaption>Image courtesy Interlandi Mantesso</figcaption></figure>A revised planning application, Interlandi Mantesso have returned to City of Port Phillip after a VCAT appeal lodged by the development team found no favour. The current application decreases the buildings height from ten levels (30.8m) to seven (21.5m), while also increasing setbacks from the street. The two current buildings are deemed worthy of demolition, with Interlandi Mantesso also providing an enhanced street frontage.

A Notice of Decision to Grant a Permit has also been put forward by the City of Port Phillip Statutory Planning Committee.

<ul>
<li>Proponent: Twenty Ninth Macorp Nominees Pty Ltd</li>
	<li>Design: Interlandi Mantesso</li>
	<li>Seven levels at 21.5m</li>
	<li>43 apartments</li>
</ul>
<h2>244-246 Dorcas Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16copp.jpg" rel="gallery-all" title="Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image16copp.jpg?itok=1R_eO2g8" title="Image courtesy Hassell Studio" width="580"></a>

<figcaption>Image courtesy Hassell Studio</figcaption></figure>Jewel as Evolve Development have christened it, is open to registrations of interest via the project's website. Valued at $45 million, the seven level block which is slated for completion during 2016 replaces an earlier 10 level scheme.

Holding a mixture of one and two bedroom luxury apartments, Evolve have positioned the development at the luxury end of the market as evidenced by utilising Hassell Studio for the design.

<ul>
<li>Developer: Evolve Development</li>
	<li>Design: Hassell Studio</li>
	<li>Seven levels at 20.7m</li>
	<li>61 apartments</li>
</ul>
<h2>245-249 St Kilda Road, St Kilda</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7646copp.jpg" rel="gallery-all" title="Image courtesy Plus Architecture"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7646copp.jpg?itok=JuHbe0ID" title="Image courtesy Plus Architecture" width="580"></a>

<figcaption>Image courtesy Plus Architecture</figcaption></figure>This mixed-use proposal seeks to replace a low-rise commercial complex currently onsite. With a GFA of 17,842 the Plus Architects-designed project would feature 87 single bedroom and 53 dual bedroom apartments in addition to a separate three level commercial building. Holding 92 metres of street frontage the project also includes a sizeable central courtyard.

More images of this proposal can be seen in the dedicated <a href="/news">St Kilda forum thread</a>.

<ul>
<li>Proponent: Tony Train &amp; Aroona Property Trust</li>
	<li>Design: Plus Architecture</li>
	<li>Eight levels at 29.1m</li>
	<li>140 apartments &amp; 3,495sqm commercial space</li>
</ul>
<h2>63-73 Fitzroy Street, St Kilda</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/view-2-e1387337959876_1.jpg" rel="gallery-all" title=" Image courtesy Cactus Architects"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/view-2-e1387337959876_1.jpg?itok=ds5pSZo6" title=" Image courtesy Cactus Architects" width="580"></a>

<figcaption>Image courtesy Cactus Architects</figcaption></figure>Cactus Architects have conceived this project as a replacement for the current 1957-dated Easystay motel onsite. Containing 21 single bedroom and 42 dual bedroom apartments, the development includes basement car parking and provision for 40 bicycles.

Interestingly enough an open air car park will be maintained (albeit smaller) at the rear of the site, should it gain approval.

<ul>
<li>Proponent: Renzella Group Property</li>
	<li>Design: Cactus Architects</li>
	<li>Six levels at 18.7m</li>
	<li>63 apartments</li>
</ul>
<h2>31-33 Park Street, South Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17copp.jpg" rel="gallery-all" title="Image courtesy Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="427" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image17copp.jpg?itok=LwqOOQIW" title="Image courtesy Fender Katsalidis" width="580"></a>

<figcaption>Image courtesy Fender Katsalidis</figcaption></figure>Fender Katsalidis have created an 11 level development on behalf of their client, covering a site area of 405sqm. 50 one and two bedroom apartments constitute the living spaces with seven basement levels accessed via car stacker forming part of the capacity for 30 vehicle and 58 bicycle spaces.

A setback of 2.5 metres is implemented over levels 3-10, while a 106sqm retail space is available at ground level.

<ul>
<li>Proponent: Greg Hocking Pty Ltd</li>
	<li>Design: Fender Katsalidis</li>
	<li>Eleven levels at 34.8m</li>
	<li>50 apartments</li>
</ul>
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City of Port Phillip fielding planning applications from all directions

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This evening City of Melbourne will officially voice their disapproval for another of Melbourne's 200+ metre residential proposals, this time 156-172 Victoria Street which forms part of the former CUB Brewery site abutting the CBD.

Singaporean-backed CEL Australia upon purchasing the prime site engaged Elenberg Fraser to create a tower capable of accommodating in excess of 1000 apartments. The initial application was lodged early during 2014 only to be usurped by a more recent revision which lowered the proposal's height and bulk.

Currently at 237 metres, 156-172 Victoria Street (set to sit behind the bluestone facade below) falls below the Comprehensive Development Plan (CDP) permissible height of between AHD 246 and AHD 302 yet still overshadow the State Library during certain times of the year. In essence a tower of 280 metres could be approved without height being a concern.

Height being the principal reason for City of Melbourne's discontent, final approval for CEL's latest development ultimately lies with State Planning Minister, Matthew Guy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7534.jpg" rel="gallery-all" title="The site in question with its contemporary to the rear"><img alt="" class="image-article-full-width-580px" height="774" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7534.jpg?itok=OQOQVegE" title="The site in question with its contemporary to the rear" width="580"></a>

<figcaption>The site in question with a contemporary to the rear</figcaption></figure><h2>Remodelling 156-172 Victoria Street, Carlton</h2>

After concerns relating to design, wind, traffic, loading and access were raised by City of Melbourne and DTPLI, a revised scheme was submitted during May 2014. Whereas the initial version carried widened flanks, the revised tower still holds a general L shape but includes a solitary setback resulting in a streamlined form and hefty a loss of Gross Floor Area. The inverted podium of the initial design has also been adjusted heavily as has the facade treatment.

Vertical trim replaces horizontal lashings as the revised version takes on a steely silver complexion similar to that of another Elenberg Fraser project, <a href="/news/feel-the-love-248-250-sturt-street-southbank" target="_blank">248-250 Sturt Street, Southbank</a>. According to the revised planning report, "The tower is mainly proposed to be constructed of glazing in aluminium framing or steel structure. Other materials consist of metal louvres, colourback glass and composite metal cladding."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29cel.jpg" rel="gallery-all" title="Images depicting the initial and revised schemes. Images © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="460" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image29cel.jpg?itok=cTzVZwjI" title="Images depicting the initial and revised schemes. Images © Elenberg Fraser" width="580"></a>

<figcaption>Images depicting the initial and revised schemes. Images © Elenberg Fraser</figcaption></figure><table border="1" cellpadding="1" cellspacing="1" style="width: 100%;">
<thead><tr>
<th>Aspect</th>
			<th>February 2014 submission</th>
			<th>May 2014 submission</th>
		</tr></thead>
<tbody>
<tr>
<td>Dimensions</td>
			<td>77 levels @ 252.5</td>
			<td>72 levels @ 236.8 metres</td>
		</tr>
<tr>
<td>Gross Floor Area</td>
			<td>104,262 sqm</td>
			<td>93,706sqm</td>
		</tr>
<tr>
<td>Apartments</td>
			<td>1041</td>
			<td>1037</td>
		</tr>
<tr>
<td>Retail</td>
			<td>1,805sqm</td>
			<td>2,254sqm</td>
		</tr>
<tr>
<td>Car parking</td>
			<td>232</td>
			<td>222</td>
		</tr>
<tr>
<td>Bicycle</td>
			<td>470</td>
			<td>378</td>
		</tr>
</tbody>
</table>
<h2>City of Melbourne's position</h2>

<blockquote>
Whilst the proposed development has a number of positive elements and is broadly consistent with the approved development plan for the site, there is significant concern regarding the proposed shadowing of the State Library forecourt between 11am and 2.00pm on 22 June. This is inconsistent with the policy in Clause 22.02 which states that developments not cast any additional shadows on the State Library forecourt between these hours.

To address this issue the built form will need to be modified which could possibly result in substantial design changes. Given the context and scale of the development, it is considered inappropriate to require these changes via conditions if a permit is to be issued.

On this basis, the proposal cannot be supported in its current form
<cite>Daniel Soussan, CoM Planning Coordinator</cite>
</blockquote>

<h2>Revolving door</h2>

A quirk in events sees City of Melbourne currently processing another application for the site in question. Last week saw the submission of an application seeking consent of "Building and works for a display suite/sales office and proposed permit for internally illuminated signage."

It seems that while City of Melbourne have objected to the proposal, developer CEL is eager to commence marketing the tower if and (more than likely) when final approval is granted by Planning Minister Matthew Guy.
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City of Melbourne grapples with CEL's 156-172 Victoria Street

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

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[smartcode_project_cta:default project_id=152737]

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

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Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Mark Baljak

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