<html><body>
What happened to Federation Square East (FSE)? Did it slide into the murky depths of the Yarra?

Last year the project had progressed to a point where EVOLVE Development founder Ron Walker was splashed across the media, drumming up support for $680 million bid to expand the precinct. Apartments.com.au also knew of one of Australia's largest developers who had also prepared a submission with the intention of snaring the site for a landmark development.

Alas like Flinders Street Station's overhaul and the Jolimont Railyards decking project, Federation Square East has fallen off the radar. Major Projects Victoria website states "The feedback received from the market has been provided in an Options Analysis which is being considered by Government." Options Analysis, is that code for no time soon?

Prior to offering forward five existing designs that I feel if transplanted in Federation Square East would suit it perfectly, I'll assert that Federation Square East should be devoid of any tall (beyond 15 level) buildings. The delineation that Flinders Street provides should not be broken by excessive towers which for mine would detract from the built form balance that should only be enhanced by Federation Square East.

<h2>The chosen five</h2>

<h3>Jean Nouvel: Philharmonie de Paris</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3fse.jpg" rel="gallery-all" title="Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine"><img alt="" class="image-article-full-width-580px" height="200" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image3fse.jpg?itok=x74UugfZ" title="Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine" width="580"></a>

<figcaption>Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine</figcaption></figure>Modern and uniform in appearance, Jean Nouvel's <a href="http://www.dezeen.com/2013/01/03/jean-nouvel-philharmonie-de-paris-spared-the-axe/">Paris Concert Hall</a> provides a stark contrast to the surrounding built form of Flinders Street and Federation Square itself. In situ at FSE and surrounded by greenery or other ancillary buildings, it would look incredible.

<h3>Asymptote: Kaohsiung Marine Gateway</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9fse.jpg" rel="gallery-all" title="A light and modern solution. Image © Asymptote"><img alt="" class="image-article-full-width-580px" height="528" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9fse.jpg?itok=tqkO-Exm" title="A light and modern solution. Image © Asymptote" width="580"></a>

<figcaption>A light and modern solution. Image © Asymptote</figcaption></figure>Yes it's a harbour terminal but the notion remains the same. Asymptote's design transplanted at FSE would see a flowing, modern superstructure with multiple venues located under the one roof. Partly elevated, the complex would see greenery below the elevated elements while still providing an overall modern juxtaposition to its immediate surrounds.

<h3>Sériès et Sériès: Taichung City Cultural Center</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11fse.jpg" rel="gallery-all" title="Taichung City Cultural Center. Images courtesy Evolo"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image11fse.jpg?itok=XnChcqM6" title="Taichung City Cultural Center. Images courtesy Evolo" width="580"></a>

<figcaption>Taichung City Cultural Center. Images courtesy Evolo</figcaption></figure>Bulky and economically unviable? Probably, but it is a statement! There's something enticing about having Birrarung Marr continue seamlessly into a new FSE

<blockquote>
The success of the cultural center lies in the ability of the built environment to actually inspire the residents to look beyond the common and expected, materialistic and the easily consumed, in favor of the stimulating and daring. The the Taichung Fine Arts Museum and Library is designed to become a sustainable landmark.
<cite>Evolo</cite>
</blockquote>

<h3>Striking a mix</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image12fse.jpg" rel="gallery-all" title="New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image12fse.jpg?itok=lO1SC5BL" title="New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo" width="580"></a>

<figcaption>New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo</figcaption></figure>Multiple architects contributing their individual design to FSE similar in scope and scale to what Zaha Hadid, RTA-Office and 10 Design have conceived above. Ideally FSE would not be seeded to a developer and likely single architect, rather transferred to a body such as Places Victoria (if they were in any way capable), who would in turn gather the best design put forward.

There's something captivating about having the best of the best selected designs side by side in such a prominent position... ahh wait reality is calling.

<h3>Peddle Thorp: Biocity</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10fse.jpg" rel="gallery-all" title="Biocity. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image10fse.jpg?itok=ISfizhcp" title="Biocity. Image © Peddle Thorp" width="580"></a>

<figcaption>Biocity. Image © Peddle Thorp</figcaption></figure>OK so it's a little old and completely out there but Melbourne-based Peddle Thorp ticked all the boxes with this 2008 concept for FSE.

<blockquote>
The Cycle of Life, closely linked to our most precious resource, formalises this urban extension above a city railyard. Composed of five blocks interconnected by a rainforest atrium, pedestrians are free to wander the whole of the ground level through public spaces designed as a plateau, canyon or valley.
<cite><a href="http://www.australiandesignreview.com/designwall/424-biospace">Australian Design Review</a></cite>
</blockquote>

<h2>Why highlight Federation Square East</h2>

I've chosen buildings that convey a grand, almost homogenous exterior that clash nicely with the varied built form surrounding FSE. This is similar to what Herzog And De Meuron's <a href="http://www.evolo.us/architecture/highly-contextual-proposal-for-flinders-street-station-rejuvenation-herzog-and-de-meuron/">Flinders Street Station design</a> would have achieved with its singular roof structure.

Federation Square East is an incredibly rare opportunity to deliver a truly recognisable structure (avoiding the term landmark) rather than merely another skyscraper or the like. An opportunity to deliver something out of the box, or is that out of the rail yards? Just make it soon...
</body></html>

silvermb

Five designs to make Fed Square East proud

<html><body>
Urban.com.au aren't averse to providing a shout out to firms who design intriguing residential buildings, albeit conceptual ones. Recently a design by South Melbourne firm <a href="http://burtonandcarter.com" target="_blank">Burton &amp; Carter</a> crossed our desks and we were mighty impressed.

The architect's summary of the gateway project designed for Port Melbourne is as follows:

<blockquote>
The Eminence is a proposed 35 storey residential tower in the bay side area of Port Melbourne.

The parametric design of the podium incorporated retail, restaurant and cafe spaces to generate a lively community space for residents and public that would make use of the interesting design that allowed for natural light and bay side views through the triangulated windows, yet stopped unwanted cold strong south-west winds. The opening up of the facade allows for a triple storey interior main lobby that marks the entrance at ground level.

The residential tower connects with the podium with a sleek extrusion to the north-west facade, allowing maximum balcony space to the south to maximise views of the bay side for the residents, but also allowing city views to the north-east. The smooth finish to the tower’s form creates a crown on top of the building that follows the curvilinear form of the podium to generate an aesthetic connection between the two.
<cite><a href="http://www.burtonandcarter.com/#!multi-residential/c1ww2" target="_blank">Burton and Carter: The Eminence Apartments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg" rel="gallery-all" title="Image © Burton &amp; Carter"><img alt="" class="image-article-full-width-580px" height="526" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg?itok=9HVgBnKA" title="Image © Burton &amp; Carter" width="580"></a>

<figcaption>Image © Burton &amp; Carter</figcaption></figure>Visually, design parallels can be drawn between Burton &amp; Carter's scheme and <a href="http://snohetta.com/project/90-ras-al-khaimah-gateway" target="_blank">Snøhetta's</a> Ras Al Khaimah gateway project in the emerging UAE emirate, albeit on a smaller scale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arch2o-rak-gateway-project-8.jpg" rel="gallery-all" title="Image courtesy Arch2o"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/arch2o-rak-gateway-project-8.jpg?itok=QxaZO7DE" title="Image courtesy Arch2o" width="580"></a>

<figcaption>Image courtesy Arch2o</figcaption></figure>Both designs are mixed-use in nature and carry substantial areas of associated communal space and landscaping. Externally the buildings are quite similar in styling, while also providing a variety of sheltered and shaded spaces for public use. The undulating form of either design peaks with a landmark 'gateway' tower signifying the structures isolated dominance.

Both gateway projects are also situated at the entrance to their respective city, the difference being Ras Al Khaimah's fronts the desert whereas Port Melbourne's would be a marker for arriving ships.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/01_2.jpg" rel="gallery-all" title="Image © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/01_2.jpg?itok=IdVbhBaT" title="Image © Laurence Dragomir" width="580"></a>

<figcaption>Image © Laurence Dragomir</figcaption></figure>Resident render guru Laurence provided us with this <a href="/news/blockhead-concept-pier-ing-into-the-future" target="_blank">Port Melbourne concept design</a> last year (as seen above), further investigating the notion of a gateway structure marking ones aquatic arrival into Melbourne. I'd take any which one in Melbourne yet Button and Carter's is a crisp, contemporary design that unfortunately will never seemingly see the light of day.
</body></html>

Gateway meets gateway meets gateway in Port Melbourne

<html><body>
As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
</body></html>

Beyond the hyperbole -  what really sets Prima Pearl apart

<html><body>
If one statistic brings into focus Melbourne's current development boom, it's this one; since Rialto's completion heralding Melbourne's first 200 metre plus tower in 1986, a total of six towers beyond 200 metres (not including antennas) have been built in the proceeding 28 years.

Melbourne right now has 23 towers beyond 200 metres ranging from proposed to under construction.

It's a gobsmacking figure representative of a perfect storm of circumstances both locally and abroad which based upon the evidence at hand will see the vast majority of these proposals delivered, rather than land banked or onsold. Counted within the ranks of the 23 listed below are four towers of 300 metres or greater, propelling Melbourne in the the ranks of other global cities with 'Supertall' towers.

<h2>The 200 metre plus tower list as of August 2014</h2>

<table border="1" cellpadding="1" cellspacing="1">
<thead><tr>
<th>Address</th>
			<th>Height</th>
			<th>Developer</th>
			<th>Architect</th>
			<th>Status</th>
			<th>Apartments</th>
		</tr></thead>
<tbody>
<tr>
<td><a href="/buildings/568-collins-street-melbourne">568 Collins Street</a></td>
			<td>218m</td>
			<td>Stamoulis Property Group</td>
			<td>Bruce Henderson</td>
			<td>Under Construction</td>
			<td>588</td>
		</tr>
<tr>
<td><a href="/buildings/prima-tower-31-queensbridge-street-southbank">Prima Pearl - 31 Queensbridge Street</a></td>
			<td>254m</td>
			<td>PDG Corporation</td>
			<td>Disegno Australia</td>
			<td>Under Construction</td>
			<td>667</td>
		</tr>
<tr>
<td>Vision - 500 Elizabeth Street</td>
			<td>226m</td>
			<td>Brady Group</td>
			<td>Peddle Thorp</td>
			<td>Under Construction</td>
			<td>524</td>
		</tr>
<tr>
<td><a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne - 150 Queen Street</a></td>
			<td>226m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Delayed</td>
			<td>581</td>
		</tr>
<tr>
<td><a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One - 452 Elizabeth Street</a></td>
			<td>241m</td>
			<td>Golden Age</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>622</td>
		</tr>
<tr>
<td><a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House - 450 Elizabeth Street</a></td>
			<td>218m</td>
			<td>Hengyi - Sixth Grange</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>607</td>
		</tr>
<tr>
<td><a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower - 127 A'Beckett Street</a></td>
			<td>202m</td>
			<td>ICD Property</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>632</td>
		</tr>
<tr>
<td><a href="/new-apartments/elysium-54-clarke-street-southbank">Elysium - 54 Clarke Street</a></td>
			<td>244m</td>
			<td>Baracon</td>
			<td>BKK Architects</td>
			<td>Registrations</td>
			<td>270</td>
		</tr>
<tr>
<td><a href="/new-townhouses/272-queen-street-melbourne">272 Queen Street</a></td>
			<td>210m</td>
			<td>Site for sale</td>
			<td>Peddle Thorp</td>
			<td>Approved</td>
			<td>624</td>
		</tr>
<tr>
<td><a href="/buildings/australia-108-southbank-70-southbank-boulevard-southbank">70 Southbank Boulevard</a></td>
			<td>319m</td>
			<td>Aspial WCL</td>
			<td>Fender Katsalidis</td>
			<td>Approved</td>
			<td>1105</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T1</a></td>
			<td>295-300m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T2</a></td>
			<td>235-240m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>805</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T3</a></td>
			<td>205-210m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>520</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T4</a></td>
			<td>225-230m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>788</td>
		</tr>
<tr>
<td><a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale Street</a></td>
			<td>217m</td>
			<td>Hiap Hoe</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>728</td>
		</tr>
<tr>
<td><a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">1 Queensbridge Street</a></td>
			<td>308m</td>
			<td>Schiavello - Crown</td>
			<td>Bates Smart</td>
			<td>Planning</td>
			<td>626</td>
		</tr>
<tr>
<td><a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a></td>
			<td>270m</td>
			<td>Private</td>
			<td>Hayball</td>
			<td>Planning</td>
			<td>578</td>
		</tr>
<tr>
<td><a href="/new-apartments/38-freshwater-place-southbank">25-35 Power Street</a></td>
			<td>274m</td>
			<td>ML Hospitality</td>
			<td>Metier 3</td>
			<td>Planning</td>
			<td>496</td>
		</tr>
<tr>
<td><a href="/buildings/swanston-central-168-victoria-street-carlton">156-172 Victoria Street</a></td>
			<td>237m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>1037</td>
		</tr>
<tr>
<td><a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a></td>
			<td>216m</td>
			<td>Artemis Group</td>
			<td>Hassell Studio</td>
			<td>Planning</td>
			<td>367</td>
		</tr>
<tr>
<td><a href="/news/planning-application-180-russell-street-melbourne">180 Russell Street</a></td>
			<td>271m</td>
			<td>AXF Australia</td>
			<td>Bunchan Group</td>
			<td>Planning</td>
			<td>506</td>
		</tr>
<tr>
<td><a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224-252 La Trobe Street</a></td>
			<td>267m</td>
			<td>UEM Sunrise</td>
			<td>Eleneberg Fraser</td>
			<td>Planning</td>
			<td>1139</td>
		</tr>
<tr>
<td><a href="/buildings/avant-60-abeckett-street-melbourne">54-64 A'Beckett Street</a></td>
			<td>253m</td>
			<td>Aspial WCL</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/news/cbus-property-seeks-a-sky-high-planning-scheme-amendment-for-447-collins">447 Collins Street</a></td>
			<td>300m</td>
			<td>CBUS Property</td>
			<td>Woods Bagot + SHoP</td>
			<td>Proposed</td>
			<td>400</td>
		</tr>
</tbody>
</table>
All projects above include a residential component, with no purely commercial towers included. On that front QIC's 80 Collins Street comes closest with an overall height of 187 metres.

Given there are always minor fluctuations in apartment numbers per project, the above list would pump in the vicinity of 15,700 apartments or near on 30,000 permanent residents into the City of Melbourne. Factor in the thousands of hotel suites which are included within 10 of the 23 proposals and the transient population figure also rises sharply.

<h2>One image says it all</h2>

Below is a marketing image for ICD Property's EQ Tower located at 127 A'Beckett Street. If the opening Rialto statistic brings the matter into focus, the below image provides a visual aid as to the rapidly evolving nature of Melbourne's skyline.

In addition to EQ Tower, no less that 14 other towers of 200 metres or more would be visible in some way, excluding those already completed. A healthy number of these towers are located within the CBD's northern reaches surrounding EQ Tower; testament to the sudden explosion of apartments loosely surrounding Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg" rel="gallery-all" title="One of many. Image courtesy eqtower.com.au"><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg?itok=LtOraKr3" title="One of many. Image courtesy eqtower.com.au" width="580"></a>

<figcaption>One of many. Image courtesy eqtower.com.au</figcaption></figure><h2>Future towers on the radar</h2>

Listed on Melbourne-based Altus Development's website is a forthcoming scheme fo A'Beckett Street. With an expected value of $395 million, the proposal will hold a nominal 1125 apartments and hotel suites.

<blockquote>
On the high ground of Melbourne’s CBD and close to its famed premier universities, hospitals, parks and cosmopolitan nightlife of the city’s northern precinct will rise a magnificent tower. Comprising 900 residential apartments, a 4-star hotel and dining this development represents unparalleled growth opportunities. Central to key Melbourne destinations and exceptionally well-served by public transport and arterials, it is a foremost opportunity.
<cite><a href="http://www.altusdevelopment.com.au/melbourne-developments">Altus Development: Melbourne Developments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_crop.jpg" rel="gallery-all" title="A'Beckett Street Melbourne CBD. Image © Altus Development"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_crop.jpg?itok=9I_S9eHf" title="A'Beckett Street Melbourne CBD. Image © Altus Development" width="580"></a>

<figcaption>Concept snippet for A'Beckett Street Melbourne CBD. Image © Altus Development</figcaption></figure>Elsewhere Fragrance Group's 555 Collins Street has been reported as seeking a height of 305 metres AHD in an all-commercial development, although this will be confirmed when the relevant planning application is submitted. The good oil also suggests that Fragrance Group's Savoy Tavern site on Spencer Street and PJ Development Holdings' Kavanagh car park site on Southbank will also (very) comfortably exceed the 200 metre barrier.

Of course there are also those projects which arise unbeknown to the greater public, but for the immediate future it seems likely the number of 200 metre plus proposals will slow as developers seek to materialise the many projects listed above.
</body></html>

Melbourne's 200 metre club bursting at the seams

There has been a concerted media push recently to stoke the Melbourne versus Sydney rivalry, in light of Melbourne's booming apartment sector. All in all these articles have been written well and are quite informative, with a pinch of 'Yeah we're better than you' from either side for good measure.

<a href="http://theage.domain.com.au/real-estate-news/sydney-losing-tower-race-20140704-zsrcp" target="_blank">The Age</a> provided an overview of Melbourne's 22 towers beyond 200 metres (add <a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a> to the list) while also suggesting Sydney had a serious case of envy. Within the article Victorian Planning Minister Matthew Guy declares "Since 2010, 54 per cent more homes have gained building approval in metropolitan Melbourne than in Sydney and 11 per cent more than the entire state of NSW."

<a href="http://news.domain.com.au/domain/real-estate-news/youve-got-the-wrong-city-gvner-20140703-zsuuh" target="_blank">Domain</a> and <a href="http://www.afr.com/p/national/sydney_melbourne_in_biggest_city_oTvYbTsbP6iH0rriJTLoHP" target="_blank">AFR</a> have also chimed in with pieces alluding to Melbourne's population on target to overtake Sydney's in due course plus the spectre of there being a glut of rental properties on Melbourne's horizon.

The most surprising (or maybe not) find in researching the current development back and forth came when assessing The Australian's <a href="http://www.theaustralian.com.au/projectapartment" target="_blank">Project Apartment</a> publication, which in theory provides an overview of the nation's apartment sector.

There is nothing to suggest it isn't a national publication aside from the content of course. 32 glossy pages with only a half page spread dedicated to Melbourne's risk of oversupply. Even white-hot Brisbane barely rated a mention while the lion's share of content and advertising was dedicated to Sydney; the sun does surely shineth out of Sydney's...

Prime Minister Tony Abbott said of the The Australian this week "It has a national perspective, not a parochial one... The Australian alone is dedicated to our country." Upon first reading The Australian's Project Apartment publication, I'd rather dedicate it toward use in the throne room.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image63.jpg" rel="gallery-all" title="Project Sydney... go figure"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="412" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image63.jpg?itok=Jo47NpmQ" title="Project Sydney... go figure" width="580" /></a>

<figcaption>Project Sydney... go figure</figcaption>
</figure>

The Australian's cockamamie publication aside, the rippling of media attention on the topic does allude to a more genuine discussion point: there is a competitive and sometimes frictional dynamic between the two cities that spurs both forward.

Melbourne has been and continues to be the star performer in the eye of many an Asian property developer, to the point where the local scene is awash with apartment projects. Could Sydney benefit from Melbourne's success as our city approaches a peak in development activity?

The Harbour City is opening up to a wave of new boutique developers, with a focus on medium density developments as opposed to residential towers which is currently trending in Melbourne. A prime example is Melbourne-based Fridcorp's push into the Sydney market which recently yielded $100M in apartment sales within two hours.

Both cities are powering ahead in the development stakes, but as has been communicated to Apartments.com.au via an industry figure, the movement of top tier architectural firms and developers to Sydney indicates three things:

<ol>
	<li>Melbourne developers are 'market ready' and have been active and adept in a heated market for some time.</li>
	<li>Sydney is now white-hot with opportunity and is eclipsing Melbourne with job prospects.</li>
	<li>The Melbourne industrial landscape has engendered somewhat more of a 'constrained' construction climate.</li>
</ol>

I'd suggest that in a roundabout fashion, both cities feed off one another while maintaining distinctly different identities. Apartments.com.au will enlist the help of some industry players in future articles to further explore this topic.

Lead image courtesy de.wallpapersus.com.

Observing the current Melbourne-Sydney development dynamic

<html><body>
Did you know that 27 per cent of City of Melbourne's current tree population will be lost within the next decade? Ever had the urge to keep tabs on Melbourne's overall tree population, or even a specific tree for that matter?

Tasked with maintaining more than 70,000 trees, City of Melbourne via its <a href="http://melbourneurbanforestvisual.com.au/" target="_blank">Urban Forest Visual</a> website provides the means for any person to explore the current state of Melbourne's inner city 'forest'.

In operation for some time, Urban Forest Visual is a tool within the wider Urban Forest Strategy which provides "A robust framework for the evolution and longevity of our urban forest." The strategy aims to:

<ul>
<li>Adapt our city to climate change.</li>
	<li>Mitigate the urban heat island effect by bringing our inner city temperatures down.</li>
	<li>Create healthier ecosystems.</li>
	<li>Become a water sensitive city</li>
	<li>Engage and involving the community.</li>
</ul>
The Urban Forest Visual interactive map goes into amazing detail, with all manner of searchable options possible. Age, location, type and life expectancy are but a few options available to the viewer, with the map able to target a specific tree if required.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image50.jpg" rel="gallery-all" title="Useful life expectancy. Image © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image50.jpg?itok=eI38511g" title="Useful life expectancy. Image © City of Melbourne" width="580"></a>
<figcaption>Useful life expectancy. Image © City of Melbourne</figcaption></figure>The purpose behind Urban Forest Visual is to raise awareness of a number of key issues confronting Melbourne's tree population, particularly regarding diversity and longevity.

<blockquote>
A lack of species diversity leaves the urban forest vulnerable to threats from pests, disease, and stress due to climate change. Currently our urban forest is dominated by eucalypts, planes, elms and gums (corymbias). Many of these trees were planted at the same time during condensed periods of planting activity, and large numbers of elms and planes are now reaching the end of their useful life expectancy.
<cite>Urban Forest Visual</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/diversity_image_0.png" rel="gallery-all" title="Tree genus. Image © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/diversity_image_0.png?itok=5ast-23S" title="Tree genus. Image © City of Melbourne" width="580"></a>
<figcaption>Tree genus. Image © City of Melbourne</figcaption></figure>The above graphic shows Melbourne's most common tree types graphed by genus with the colours indicating useful lifetime; green refers to a healthy tree while orange indicated a dying specimen. Interestingly Plane and Elm trees look to be the least suited/resilient genus utilised in Melbourne.

<h2>Comment</h2>

Hats off to City of Melbourne for devising such a comprehensive and interactive system in charting the state of Melbourne's inner city 'forest.'

What chances of devising a similar program charting Melbourne's built form?
</body></html>

Urban Forest Visual

<html><body>
It must be said I don't know or condone the actions of a few people, and their pastime is not my cup of tea... but (and there's always a but) there exists a Flickr page with the most fascinating and unique <a href="/new-apartments/melbourne-vic">Melbourne</a> imagery.

Those behind the page dedicate much time and effort in their pursuit; good luck to them. Yet the pictures of Melbourne's skyline from angles not seen before are truly amazing.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image44_0.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image44_0.jpg?itok=pIVJXTMH" width="580"></a></figure>View the page, enjoy the pictures and make your judgement on those behind it: <a href="https://www.flickr.com/photos/bleak_deliverances/sets/72157629567397526/">Above Ground</a>.

Lead and article image copyright Flickr / Above Ground.
</body></html>

Melbourne from a different perspective

<html><body>
Over a year ago, Apartments.com.au wrote on the forthcoming <a href="/news/regenerating-office-buildings-on-bourke" target="_blank">redevelopment of 570 Bourke Street</a>, formerly known as Marland House. Leap forward and contractor Brookfield Multiplex are currently in the early stages of breathing new life into the 1972 vintage office complex. Of an age where owner Charter Hall (via their Core Plus Office Fund) considered a number of directions for the asset, they have embarked upon a $150 million project with the intention of creating a workplace that meets and exceeds contemporary tenant expectations.

So what are those expectations? Look no further than Docklands to see that large corporations value large floorplates. In Charter Hall's words "To attract and retain the best people, companies are demanding expansive, lifestyle-oriented workspaces."

To that end 570 Bourke Street will become Melbourne CBD's largest vertically connected office space. Nestled within an established legal and financial precinct, the development will provide 28,000 square metres of contiguous office space across 11 levels, achieved by extending the floor plate to both Bourke and Little Bourke Street frontages.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/570_bourke_lobby01.jpg" rel="gallery-all" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/570_bourke_lobby01.jpg?itok=CR_2yx9X" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio" width="580"></a>

<figcaption>Entering 570 Bourke Street's foyer. Image © Hassell Studio</figcaption></figure><blockquote>
Space efficiencies gained from large floors usually come at the expense of amenity in Melbourne. 570 Bourke is unique because it provides the space we know tenants crave, but in an already thriving and established part of the city.
<cite>Chris Forbes, Charter Hall CPOF fund manager</cite>
</blockquote>

<blockquote>
We usually only see floor plates of these sizes outside of the CBD where the option to expand within the building is not typically available,” Mr Sutherland said. 570 Bourke stands out for its ability to give tenants the choice and flexibility to expand in the CBD as their business flourishes, while benefiting from space efficiencies and the building’s amenity.
<cite>Hamish Sutherland, Knight Frank national director of CBD leasing</cite>
</blockquote>

Designed by Hassell Studio, the reincarnated project will feature a light-filled glass atrium. Prominent through all 10 levels, the atrium will allow natural light to penetrate the workspaces while inter-connecting stairways enables 570 Bourke Street to boast the largest vertically integrated floor plates available in the CBD. At 2,700 square metres per floor, this equates to an impressive 270 staff per level over the expanded footprint.

With maximum flexibility and providing a dynamic work space in mind, each of the expanded floors have been designed with malleable spaces, allow tenants to link and enclose areas as desired. 'Suspended' meeting room pods peer over the internal atrium, adding visual pop to the internal design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60.jpg" rel="gallery-all" title="570 Bourke Street. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image60.jpg?itok=8Y7jQ2_d" title="570 Bourke Street. Image © Hassell Studio" width="580"></a>

<figcaption>570 Bourke Street. Image © Hassell Studio</figcaption></figure><h2>Project highlights</h2>

<ul>
<li>Developer: Charter Hall</li>
	<li>Design: Hassell Studio</li>
	<li>Project Manager: PDS Group</li>
	<li>28,000sqm of built space over 10 lower levels: 2,700sqm floor plates</li>
	<li>10 different tenants are already accommodated within the existing high rise office tower at 570 Bourke</li>
	<li>Lifestyle Centre catering for 300 cyclists/runners (dedicated entrance + shower &amp; change facilities)</li>
	<li>Curtain wall façade blends solid and translucent elements, bringing subtle diversity to the façade</li>
	<li>Bluestone paving, timber walls, travertine stone and light installation define the lobby</li>
	<li>New laneway: Gresham Street to be reconfigured + cafe and streetscape works</li>
	<li>500 car parking bays</li>
	<li>695sqm of retail space fronting Bourke and Little Bourke Streets</li>
	<li>175sqm of boutique office space on level one, fronting Little Bourke Street</li>
	<li>Target a 4.5 star NABERS Energy rating</li>
</ul>
In the perpetual race to attract tenants, commercial asset owners are increasingly providing the physical and technological needs of businesses while also enhancing the experience for their staff. Charter Hall have positioned 570 Bourke Street as a showcase for contemporary thinking and design within Melbourne's CBD.

Apartments.com.au will certainly be asking to tour the reborn Melbourne landmark upon completion.
</body></html>

570 Bourke Street reborn

<html><body>
It's time once more to take the pulse of Melbourne's development scene, with another installment of the Apartments.com.au Crane Census. Akin to the <a href="http://rlb.com/publications/rlb-crane-index-4th-edition-2014/" target="_blank">RLB Crane Index</a>, the Apartments.com.au version assesses the location of tower cranes throughout metropolitan Melbourne as opposed to the RLB Crane Index which concentrates on Melbourne's inner suburbs, hence providing a more comprehensive report of what is being built and where.

By pooling varied resources and conducting a physical count, we believe the census to be accurate to within 1-2 units.

<h2>By the numbers: The Apartments.com.au crane census</h2>

<table border="1" cellpadding="1" cellspacing="1" style="width: 100%">
<thead><tr>
<th>Locality</th>
			<th>All</th>
			<th>Residential</th>
			<th>Commercial</th>
			<th>Health/Institutional</th>
		</tr></thead>
<tbody>
<tr>
<td>Melbourne CBD</td>
			<td>14</td>
			<td>10</td>
			<td>4</td>
			<td>-</td>
		</tr>
<tr>
<td>Melbourne LGA / Docklands</td>
			<td>12</td>
			<td>7</td>
			<td>4</td>
			<td>1</td>
		</tr>
<tr>
<td>Melbourne Southbank</td>
			<td>5</td>
			<td>5</td>
			<td>-</td>
			<td>-</td>
		</tr>
<tr>
<td>Melbourne Carlton/Parkville</td>
			<td>8</td>
			<td>3</td>
			<td>-</td>
			<td>5</td>
		</tr>
<tr>
<td>Port Phillip</td>
			<td>5</td>
			<td>4</td>
			<td>-</td>
			<td>1</td>
		</tr>
<tr>
<td>Stonnington</td>
			<td>16</td>
			<td>13</td>
			<td>1</td>
			<td>2</td>
		</tr>
<tr>
<td>Boroondara</td>
			<td>6</td>
			<td>3</td>
			<td>3</td>
			<td>-</td>
		</tr>
<tr>
<td>Yarra</td>
			<td>15</td>
			<td>13</td>
			<td>-</td>
			<td>2</td>
		</tr>
<tr>
<td>Manningham / Whitehorse</td>
			<td>7</td>
			<td>6</td>
			<td>1</td>
			<td>-</td>
		</tr>
<tr>
<td>North &amp; West</td>
			<td>8</td>
			<td>6</td>
			<td>2</td>
			<td>-</td>
		</tr>
<tr>
<td>South &amp; East</td>
			<td>11</td>
			<td>5</td>
			<td>5</td>
			<td>1</td>
		</tr>
<tr>
<td>Total</td>
			<td>107 (100%)</td>
			<td>75 (70%)</td>
			<td>20 (19%)</td>
			<td>12 (11%)</td>
		</tr>
</tbody>
</table>
<h2>Highlights</h2>

<ul>
<li>Ten tower cranes currently on health related projects with five alone for the Victorian Comprehensive Cancer Centre.</li>
	<li>The equivalent count last year saw residential projects account for 67% or tower cranes in use.</li>
	<li>The current figure has increased to 70% as tower cranes become more common on smaller scale residential projects, and is expected to continue growing.</li>
	<li>Commercial tower crane use has risen marginally from 17% to 20% over the equivalent period.</li>
	<li>The breadth of tower crane placement has never been greater, from Tullamarine to Ringwood to Frankston.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7325.jpg" rel="gallery-all" title="The most recent arrival, Caelli's Eastland lifter"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7325.jpg?itok=CuhM9NnP" title="The most recent arrival, Caelli's Eastland lifter" width="580"></a>

<figcaption>The most recent arrival, Caelli's lifter for Probuild's Eastland redevelopment</figcaption></figure><h2>All in the timing</h2>

Melbourne's large crane count is a reflection of the success of relatively new tower crane operator, Clark Cranes. This half yearly census shows that in excess of 20 Raimondi tower cranes with Clark Cranes' blue and yellow trim are distributed throughout greater Melbourne, with only two of their tower cranes found within City of Melbourne.

Having been a mobile crane operator for some time, Clark Cranes evidently read the tea leaves perfectly and entered the tower crane hire market a few short years ago at a point when low and mid-rise residential projects were proliferating throughout greater Melbourne. The niche service they provide in smaller scale tower cranes for predominantly residential projects has clearly resonated with many of Melbourne's smaller builders.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7363.jpg" rel="gallery-all" title="A typical Clark Cranes project - Blu Apartments Edithvale"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7363.jpg?itok=0ss0ReGw" title="A typical Clark Cranes project - Blu Apartments Edithvale" width="580"></a>

<figcaption>A typical Clark Cranes project - Blu Apartments Edithvale</figcaption></figure><h2>Looking ahead</h2>

As has been the norm for some years there's no shortage of upcoming projects warranting tower cranes of all sizes. Over the months to come hubs of construction such as Doncaster, Box Hill and Fitzroy can expect additional cranes while Clayton can expect a potential count of 5-7 tower cranes by year's end due to imminent residential, education and health projects.

Within the CBD a number of cranes will continue their upward journey while a batch of new cranes will grace the cities skies for large-scale projects such as Light House, Victoria One Melbourne and 35 Spring Street. This new wave will emerge into the new year, just in time for the next Apartments.com.au crane count.
</body></html>

The biannual Urban.com.au crane census - July 2014

<html><body>
No great surprise that inner Melbourne and the CBD in particular is experiencing a population boom; we hear about it just about every week via various media outlets.

Within their capacity, the City of Melbourne maintain a comprehensive monitor of all major new commercial and residential property development in their municipality. Figures for the current <a href="http://www.melbourne.vic.gov.au/enterprisemelbourne/Tools/publications/Pages/DevelopmentMonitor.aspx" target="_blank">Development Activity Monitor</a> to May 2014 are impressive or worrying (depending upon your perspective of course).

For the year to date Melbourne’s residential apartment stock has experienced unprecedented growth, with 2,800 new dwellings built to this point. Forecasts show that in the vicinity of 5,800 residences are are expected to be built by the end of the year, whereas the average over the last decade has been 2,100 apartments per annum.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image39com.jpg" rel="gallery-all" title="City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au"><img alt="" class="image-article-full-width-580px" height="557" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image39com.jpg?itok=-qq3lTG6" title="City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au" width="580"></a>

<figcaption>City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au</figcaption></figure>Council's response to recent robust population rises:

<blockquote>
We have known for some time that inner Melbourne is booming. The City of Melbourne is working hard to ensure that with this growth, we have diversity and quality in our housing stock as well as infrastructure to meet the needs of a growing community.

We have recently released a Draft Housing Strategy, which is one example of how we are working to maintain a good standard of living for future generations. We don’t know how long this increase of supply will be sustained, or how many of the proposed developments will proceed. What this research does is show us what Melbourne could look like in the next decade.
<cite>Cr Stephen Mayne, Deputy Chair of Planning</cite>
</blockquote>

Released twice a year, the Development Activity Monitor's highlights for the May 2014 cycle include:

<ul>
<li>There are 44 residential developments currently under construction which are anticipated to result in 9666 new properties by the end of 2017.</li>
	<li>There are an additional 99 developments with town planning approval yet to commence construction. If these all proceed they could result in 18,737 new dwellings.</li>
	<li>One per cent of new dwellings are designed to be studio apartments, 44 per cent to be one bedroom dwellings, 51 per cent two bedrooms and four per cent to have three or more bedrooms.</li>
	<li>A further 48 developments are currently seeking town planning permits which, if approved, could add an additional 23,216 dwellings for construction to commence in three to five years.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_6951.jpg" rel="gallery-all" title="The changing face of Melbourne"><img alt="" class="image-article-full-width-580px" height="619" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/IMG_6951.jpg?itok=QIR-ZX4q" title="The changing face of Melbourne" width="580"></a>

<figcaption>The changing face of Melbourne</figcaption></figure>In other sectors, the Development Activity Monitor also forecasts that by end of 2014, 51,622 m² of retail floor space is likely to have been completed, the lion's share held between The Strand redevelopment and Emporium Melbourne. There is currently 23,362 m² of retail space under construction and 35,776 m² is expected to commence construction in the next two years.

In terms of commercial developments, there was 346,797 m² of new office space under construction in May. The forecast monitor also notes that 228,999 m² of new commercial space over a number of new buildings has town planning approval and is expected to commence construction in the next two years.
</body></html>

The numbers behind Melbourne's apartment boom

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Mark Baljak

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News