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What happened to Federation Square East (FSE)? Did it slide into the murky depths of the Yarra?

Last year the project had progressed to a point where EVOLVE Development founder Ron Walker was splashed across the media, drumming up support for $680 million bid to expand the precinct. Apartments.com.au also knew of one of Australia's largest developers who had also prepared a submission with the intention of snaring the site for a landmark development.

Alas like Flinders Street Station's overhaul and the Jolimont Railyards decking project, Federation Square East has fallen off the radar. Major Projects Victoria website states "The feedback received from the market has been provided in an Options Analysis which is being considered by Government." Options Analysis, is that code for no time soon?

Prior to offering forward five existing designs that I feel if transplanted in Federation Square East would suit it perfectly, I'll assert that Federation Square East should be devoid of any tall (beyond 15 level) buildings. The delineation that Flinders Street provides should not be broken by excessive towers which for mine would detract from the built form balance that should only be enhanced by Federation Square East.

<h2>The chosen five</h2>

<h3>Jean Nouvel: Philharmonie de Paris</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3fse.jpg" rel="gallery-all" title="Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine"><img alt="" class="image-article-full-width-580px" height="200" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image3fse.jpg?itok=x74UugfZ" title="Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine" width="580"></a>

<figcaption>Jean Nouvel's Philharmonie de Paris. Image courtesy Dezeen Magazine</figcaption></figure>Modern and uniform in appearance, Jean Nouvel's <a href="http://www.dezeen.com/2013/01/03/jean-nouvel-philharmonie-de-paris-spared-the-axe/">Paris Concert Hall</a> provides a stark contrast to the surrounding built form of Flinders Street and Federation Square itself. In situ at FSE and surrounded by greenery or other ancillary buildings, it would look incredible.

<h3>Asymptote: Kaohsiung Marine Gateway</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9fse.jpg" rel="gallery-all" title="A light and modern solution. Image © Asymptote"><img alt="" class="image-article-full-width-580px" height="528" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9fse.jpg?itok=tqkO-Exm" title="A light and modern solution. Image © Asymptote" width="580"></a>

<figcaption>A light and modern solution. Image © Asymptote</figcaption></figure>Yes it's a harbour terminal but the notion remains the same. Asymptote's design transplanted at FSE would see a flowing, modern superstructure with multiple venues located under the one roof. Partly elevated, the complex would see greenery below the elevated elements while still providing an overall modern juxtaposition to its immediate surrounds.

<h3>Sériès et Sériès: Taichung City Cultural Center</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11fse.jpg" rel="gallery-all" title="Taichung City Cultural Center. Images courtesy Evolo"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image11fse.jpg?itok=XnChcqM6" title="Taichung City Cultural Center. Images courtesy Evolo" width="580"></a>

<figcaption>Taichung City Cultural Center. Images courtesy Evolo</figcaption></figure>Bulky and economically unviable? Probably, but it is a statement! There's something enticing about having Birrarung Marr continue seamlessly into a new FSE

<blockquote>
The success of the cultural center lies in the ability of the built environment to actually inspire the residents to look beyond the common and expected, materialistic and the easily consumed, in favor of the stimulating and daring. The the Taichung Fine Arts Museum and Library is designed to become a sustainable landmark.
<cite>Evolo</cite>
</blockquote>

<h3>Striking a mix</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image12fse.jpg" rel="gallery-all" title="New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image12fse.jpg?itok=lO1SC5BL" title="New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo" width="580"></a>

<figcaption>New Ordos Museum, Kaohsiung Port Terminal &amp; New Dalian Planning Museum . Images courtesy Evolo</figcaption></figure>Multiple architects contributing their individual design to FSE similar in scope and scale to what Zaha Hadid, RTA-Office and 10 Design have conceived above. Ideally FSE would not be seeded to a developer and likely single architect, rather transferred to a body such as Places Victoria (if they were in any way capable), who would in turn gather the best design put forward.

There's something captivating about having the best of the best selected designs side by side in such a prominent position... ahh wait reality is calling.

<h3>Peddle Thorp: Biocity</h3>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10fse.jpg" rel="gallery-all" title="Biocity. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image10fse.jpg?itok=ISfizhcp" title="Biocity. Image © Peddle Thorp" width="580"></a>

<figcaption>Biocity. Image © Peddle Thorp</figcaption></figure>OK so it's a little old and completely out there but Melbourne-based Peddle Thorp ticked all the boxes with this 2008 concept for FSE.

<blockquote>
The Cycle of Life, closely linked to our most precious resource, formalises this urban extension above a city railyard. Composed of five blocks interconnected by a rainforest atrium, pedestrians are free to wander the whole of the ground level through public spaces designed as a plateau, canyon or valley.
<cite><a href="http://www.australiandesignreview.com/designwall/424-biospace">Australian Design Review</a></cite>
</blockquote>

<h2>Why highlight Federation Square East</h2>

I've chosen buildings that convey a grand, almost homogenous exterior that clash nicely with the varied built form surrounding FSE. This is similar to what Herzog And De Meuron's <a href="http://www.evolo.us/architecture/highly-contextual-proposal-for-flinders-street-station-rejuvenation-herzog-and-de-meuron/">Flinders Street Station design</a> would have achieved with its singular roof structure.

Federation Square East is an incredibly rare opportunity to deliver a truly recognisable structure (avoiding the term landmark) rather than merely another skyscraper or the like. An opportunity to deliver something out of the box, or is that out of the rail yards? Just make it soon...
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silvermb

Five designs to make Fed Square East proud

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Urban.com.au aren't averse to providing a shout out to firms who design intriguing residential buildings, albeit conceptual ones. Recently a design by South Melbourne firm <a href="http://burtonandcarter.com" target="_blank">Burton &amp; Carter</a> crossed our desks and we were mighty impressed.

The architect's summary of the gateway project designed for Port Melbourne is as follows:

<blockquote>
The Eminence is a proposed 35 storey residential tower in the bay side area of Port Melbourne.

The parametric design of the podium incorporated retail, restaurant and cafe spaces to generate a lively community space for residents and public that would make use of the interesting design that allowed for natural light and bay side views through the triangulated windows, yet stopped unwanted cold strong south-west winds. The opening up of the facade allows for a triple storey interior main lobby that marks the entrance at ground level.

The residential tower connects with the podium with a sleek extrusion to the north-west facade, allowing maximum balcony space to the south to maximise views of the bay side for the residents, but also allowing city views to the north-east. The smooth finish to the tower’s form creates a crown on top of the building that follows the curvilinear form of the podium to generate an aesthetic connection between the two.
<cite><a href="http://www.burtonandcarter.com/#!multi-residential/c1ww2" target="_blank">Burton and Carter: The Eminence Apartments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg" rel="gallery-all" title="Image © Burton &amp; Carter"><img alt="" class="image-article-full-width-580px" height="526" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg?itok=9HVgBnKA" title="Image © Burton &amp; Carter" width="580"></a>

<figcaption>Image © Burton &amp; Carter</figcaption></figure>Visually, design parallels can be drawn between Burton &amp; Carter's scheme and <a href="http://snohetta.com/project/90-ras-al-khaimah-gateway" target="_blank">Snøhetta's</a> Ras Al Khaimah gateway project in the emerging UAE emirate, albeit on a smaller scale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arch2o-rak-gateway-project-8.jpg" rel="gallery-all" title="Image courtesy Arch2o"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/arch2o-rak-gateway-project-8.jpg?itok=QxaZO7DE" title="Image courtesy Arch2o" width="580"></a>

<figcaption>Image courtesy Arch2o</figcaption></figure>Both designs are mixed-use in nature and carry substantial areas of associated communal space and landscaping. Externally the buildings are quite similar in styling, while also providing a variety of sheltered and shaded spaces for public use. The undulating form of either design peaks with a landmark 'gateway' tower signifying the structures isolated dominance.

Both gateway projects are also situated at the entrance to their respective city, the difference being Ras Al Khaimah's fronts the desert whereas Port Melbourne's would be a marker for arriving ships.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/01_2.jpg" rel="gallery-all" title="Image © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/01_2.jpg?itok=IdVbhBaT" title="Image © Laurence Dragomir" width="580"></a>

<figcaption>Image © Laurence Dragomir</figcaption></figure>Resident render guru Laurence provided us with this <a href="/news/blockhead-concept-pier-ing-into-the-future" target="_blank">Port Melbourne concept design</a> last year (as seen above), further investigating the notion of a gateway structure marking ones aquatic arrival into Melbourne. I'd take any which one in Melbourne yet Button and Carter's is a crisp, contemporary design that unfortunately will never seemingly see the light of day.
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Gateway meets gateway meets gateway in Port Melbourne

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As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
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Beyond the hyperbole -  what really sets Prima Pearl apart

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If one statistic brings into focus Melbourne's current development boom, it's this one; since Rialto's completion heralding Melbourne's first 200 metre plus tower in 1986, a total of six towers beyond 200 metres (not including antennas) have been built in the proceeding 28 years.

Melbourne right now has 23 towers beyond 200 metres ranging from proposed to under construction.

It's a gobsmacking figure representative of a perfect storm of circumstances both locally and abroad which based upon the evidence at hand will see the vast majority of these proposals delivered, rather than land banked or onsold. Counted within the ranks of the 23 listed below are four towers of 300 metres or greater, propelling Melbourne in the the ranks of other global cities with 'Supertall' towers.

<h2>The 200 metre plus tower list as of August 2014</h2>

<table border="1" cellpadding="1" cellspacing="1">
<thead><tr>
<th>Address</th>
			<th>Height</th>
			<th>Developer</th>
			<th>Architect</th>
			<th>Status</th>
			<th>Apartments</th>
		</tr></thead>
<tbody>
<tr>
<td><a href="/buildings/568-collins-street-melbourne">568 Collins Street</a></td>
			<td>218m</td>
			<td>Stamoulis Property Group</td>
			<td>Bruce Henderson</td>
			<td>Under Construction</td>
			<td>588</td>
		</tr>
<tr>
<td><a href="/buildings/prima-tower-31-queensbridge-street-southbank">Prima Pearl - 31 Queensbridge Street</a></td>
			<td>254m</td>
			<td>PDG Corporation</td>
			<td>Disegno Australia</td>
			<td>Under Construction</td>
			<td>667</td>
		</tr>
<tr>
<td>Vision - 500 Elizabeth Street</td>
			<td>226m</td>
			<td>Brady Group</td>
			<td>Peddle Thorp</td>
			<td>Under Construction</td>
			<td>524</td>
		</tr>
<tr>
<td><a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne - 150 Queen Street</a></td>
			<td>226m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Delayed</td>
			<td>581</td>
		</tr>
<tr>
<td><a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One - 452 Elizabeth Street</a></td>
			<td>241m</td>
			<td>Golden Age</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>622</td>
		</tr>
<tr>
<td><a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House - 450 Elizabeth Street</a></td>
			<td>218m</td>
			<td>Hengyi - Sixth Grange</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>607</td>
		</tr>
<tr>
<td><a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower - 127 A'Beckett Street</a></td>
			<td>202m</td>
			<td>ICD Property</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>632</td>
		</tr>
<tr>
<td><a href="/new-apartments/elysium-54-clarke-street-southbank">Elysium - 54 Clarke Street</a></td>
			<td>244m</td>
			<td>Baracon</td>
			<td>BKK Architects</td>
			<td>Registrations</td>
			<td>270</td>
		</tr>
<tr>
<td><a href="/new-townhouses/272-queen-street-melbourne">272 Queen Street</a></td>
			<td>210m</td>
			<td>Site for sale</td>
			<td>Peddle Thorp</td>
			<td>Approved</td>
			<td>624</td>
		</tr>
<tr>
<td><a href="/buildings/australia-108-southbank-70-southbank-boulevard-southbank">70 Southbank Boulevard</a></td>
			<td>319m</td>
			<td>Aspial WCL</td>
			<td>Fender Katsalidis</td>
			<td>Approved</td>
			<td>1105</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T1</a></td>
			<td>295-300m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T2</a></td>
			<td>235-240m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>805</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T3</a></td>
			<td>205-210m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>520</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T4</a></td>
			<td>225-230m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>788</td>
		</tr>
<tr>
<td><a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale Street</a></td>
			<td>217m</td>
			<td>Hiap Hoe</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>728</td>
		</tr>
<tr>
<td><a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">1 Queensbridge Street</a></td>
			<td>308m</td>
			<td>Schiavello - Crown</td>
			<td>Bates Smart</td>
			<td>Planning</td>
			<td>626</td>
		</tr>
<tr>
<td><a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a></td>
			<td>270m</td>
			<td>Private</td>
			<td>Hayball</td>
			<td>Planning</td>
			<td>578</td>
		</tr>
<tr>
<td><a href="/new-apartments/38-freshwater-place-southbank">25-35 Power Street</a></td>
			<td>274m</td>
			<td>ML Hospitality</td>
			<td>Metier 3</td>
			<td>Planning</td>
			<td>496</td>
		</tr>
<tr>
<td><a href="/buildings/swanston-central-168-victoria-street-carlton">156-172 Victoria Street</a></td>
			<td>237m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>1037</td>
		</tr>
<tr>
<td><a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a></td>
			<td>216m</td>
			<td>Artemis Group</td>
			<td>Hassell Studio</td>
			<td>Planning</td>
			<td>367</td>
		</tr>
<tr>
<td><a href="/news/planning-application-180-russell-street-melbourne">180 Russell Street</a></td>
			<td>271m</td>
			<td>AXF Australia</td>
			<td>Bunchan Group</td>
			<td>Planning</td>
			<td>506</td>
		</tr>
<tr>
<td><a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224-252 La Trobe Street</a></td>
			<td>267m</td>
			<td>UEM Sunrise</td>
			<td>Eleneberg Fraser</td>
			<td>Planning</td>
			<td>1139</td>
		</tr>
<tr>
<td><a href="/buildings/avant-60-abeckett-street-melbourne">54-64 A'Beckett Street</a></td>
			<td>253m</td>
			<td>Aspial WCL</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/news/cbus-property-seeks-a-sky-high-planning-scheme-amendment-for-447-collins">447 Collins Street</a></td>
			<td>300m</td>
			<td>CBUS Property</td>
			<td>Woods Bagot + SHoP</td>
			<td>Proposed</td>
			<td>400</td>
		</tr>
</tbody>
</table>
All projects above include a residential component, with no purely commercial towers included. On that front QIC's 80 Collins Street comes closest with an overall height of 187 metres.

Given there are always minor fluctuations in apartment numbers per project, the above list would pump in the vicinity of 15,700 apartments or near on 30,000 permanent residents into the City of Melbourne. Factor in the thousands of hotel suites which are included within 10 of the 23 proposals and the transient population figure also rises sharply.

<h2>One image says it all</h2>

Below is a marketing image for ICD Property's EQ Tower located at 127 A'Beckett Street. If the opening Rialto statistic brings the matter into focus, the below image provides a visual aid as to the rapidly evolving nature of Melbourne's skyline.

In addition to EQ Tower, no less that 14 other towers of 200 metres or more would be visible in some way, excluding those already completed. A healthy number of these towers are located within the CBD's northern reaches surrounding EQ Tower; testament to the sudden explosion of apartments loosely surrounding Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg" rel="gallery-all" title="One of many. Image courtesy eqtower.com.au"><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg?itok=LtOraKr3" title="One of many. Image courtesy eqtower.com.au" width="580"></a>

<figcaption>One of many. Image courtesy eqtower.com.au</figcaption></figure><h2>Future towers on the radar</h2>

Listed on Melbourne-based Altus Development's website is a forthcoming scheme fo A'Beckett Street. With an expected value of $395 million, the proposal will hold a nominal 1125 apartments and hotel suites.

<blockquote>
On the high ground of Melbourne’s CBD and close to its famed premier universities, hospitals, parks and cosmopolitan nightlife of the city’s northern precinct will rise a magnificent tower. Comprising 900 residential apartments, a 4-star hotel and dining this development represents unparalleled growth opportunities. Central to key Melbourne destinations and exceptionally well-served by public transport and arterials, it is a foremost opportunity.
<cite><a href="http://www.altusdevelopment.com.au/melbourne-developments">Altus Development: Melbourne Developments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_crop.jpg" rel="gallery-all" title="A'Beckett Street Melbourne CBD. Image © Altus Development"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_crop.jpg?itok=9I_S9eHf" title="A'Beckett Street Melbourne CBD. Image © Altus Development" width="580"></a>

<figcaption>Concept snippet for A'Beckett Street Melbourne CBD. Image © Altus Development</figcaption></figure>Elsewhere Fragrance Group's 555 Collins Street has been reported as seeking a height of 305 metres AHD in an all-commercial development, although this will be confirmed when the relevant planning application is submitted. The good oil also suggests that Fragrance Group's Savoy Tavern site on Spencer Street and PJ Development Holdings' Kavanagh car park site on Southbank will also (very) comfortably exceed the 200 metre barrier.

Of course there are also those projects which arise unbeknown to the greater public, but for the immediate future it seems likely the number of 200 metre plus proposals will slow as developers seek to materialise the many projects listed above.
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Melbourne's 200 metre club bursting at the seams

There has been a concerted media push recently to stoke the Melbourne versus Sydney rivalry, in light of Melbourne's booming apartment sector. All in all these articles have been written well and are quite informative, with a pinch of 'Yeah we're better than you' from either side for good measure.

<a href="http://theage.domain.com.au/real-estate-news/sydney-losing-tower-race-20140704-zsrcp" target="_blank">The Age</a> provided an overview of Melbourne's 22 towers beyond 200 metres (add <a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a> to the list) while also suggesting Sydney had a serious case of envy. Within the article Victorian Planning Minister Matthew Guy declares "Since 2010, 54 per cent more homes have gained building approval in metropolitan Melbourne than in Sydney and 11 per cent more than the entire state of NSW."

<a href="http://news.domain.com.au/domain/real-estate-news/youve-got-the-wrong-city-gvner-20140703-zsuuh" target="_blank">Domain</a> and <a href="http://www.afr.com/p/national/sydney_melbourne_in_biggest_city_oTvYbTsbP6iH0rriJTLoHP" target="_blank">AFR</a> have also chimed in with pieces alluding to Melbourne's population on target to overtake Sydney's in due course plus the spectre of there being a glut of rental properties on Melbourne's horizon.

The most surprising (or maybe not) find in researching the current development back and forth came when assessing The Australian's <a href="http://www.theaustralian.com.au/projectapartment" target="_blank">Project Apartment</a> publication, which in theory provides an overview of the nation's apartment sector.

There is nothing to suggest it isn't a national publication aside from the content of course. 32 glossy pages with only a half page spread dedicated to Melbourne's risk of oversupply. Even white-hot Brisbane barely rated a mention while the lion's share of content and advertising was dedicated to Sydney; the sun does surely shineth out of Sydney's...

Prime Minister Tony Abbott said of the The Australian this week "It has a national perspective, not a parochial one... The Australian alone is dedicated to our country." Upon first reading The Australian's Project Apartment publication, I'd rather dedicate it toward use in the throne room.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image63.jpg" rel="gallery-all" title="Project Sydney... go figure"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="412" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image63.jpg?itok=Jo47NpmQ" title="Project Sydney... go figure" width="580" /></a>

<figcaption>Project Sydney... go figure</figcaption>
</figure>

The Australian's cockamamie publication aside, the rippling of media attention on the topic does allude to a more genuine discussion point: there is a competitive and sometimes frictional dynamic between the two cities that spurs both forward.

Melbourne has been and continues to be the star performer in the eye of many an Asian property developer, to the point where the local scene is awash with apartment projects. Could Sydney benefit from Melbourne's success as our city approaches a peak in development activity?

The Harbour City is opening up to a wave of new boutique developers, with a focus on medium density developments as opposed to residential towers which is currently trending in Melbourne. A prime example is Melbourne-based Fridcorp's push into the Sydney market which recently yielded $100M in apartment sales within two hours.

Both cities are powering ahead in the development stakes, but as has been communicated to Apartments.com.au via an industry figure, the movement of top tier architectural firms and developers to Sydney indicates three things:

<ol>
	<li>Melbourne developers are 'market ready' and have been active and adept in a heated market for some time.</li>
	<li>Sydney is now white-hot with opportunity and is eclipsing Melbourne with job prospects.</li>
	<li>The Melbourne industrial landscape has engendered somewhat more of a 'constrained' construction climate.</li>
</ol>

I'd suggest that in a roundabout fashion, both cities feed off one another while maintaining distinctly different identities. Apartments.com.au will enlist the help of some industry players in future articles to further explore this topic.

Lead image courtesy de.wallpapersus.com.

Observing the current Melbourne-Sydney development dynamic

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Did you know that 27 per cent of City of Melbourne's current tree population will be lost within the next decade? Ever had the urge to keep tabs on Melbourne's overall tree population, or even a specific tree for that matter?

Tasked with maintaining more than 70,000 trees, City of Melbourne via its <a href="http://melbourneurbanforestvisual.com.au/" target="_blank">Urban Forest Visual</a> website provides the means for any person to explore the current state of Melbourne's inner city 'forest'.

In operation for some time, Urban Forest Visual is a tool within the wider Urban Forest Strategy which provides "A robust framework for the evolution and longevity of our urban forest." The strategy aims to:

<ul>
<li>Adapt our city to climate change.</li>
	<li>Mitigate the urban heat island effect by bringing our inner city temperatures down.</li>
	<li>Create healthier ecosystems.</li>
	<li>Become a water sensitive city</li>
	<li>Engage and involving the community.</li>
</ul>
The Urban Forest Visual interactive map goes into amazing detail, with all manner of searchable options possible. Age, location, type and life expectancy are but a few options available to the viewer, with the map able to target a specific tree if required.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image50.jpg" rel="gallery-all" title="Useful life expectancy. Image © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image50.jpg?itok=eI38511g" title="Useful life expectancy. Image © City of Melbourne" width="580"></a>
<figcaption>Useful life expectancy. Image © City of Melbourne</figcaption></figure>The purpose behind Urban Forest Visual is to raise awareness of a number of key issues confronting Melbourne's tree population, particularly regarding diversity and longevity.

<blockquote>
A lack of species diversity leaves the urban forest vulnerable to threats from pests, disease, and stress due to climate change. Currently our urban forest is dominated by eucalypts, planes, elms and gums (corymbias). Many of these trees were planted at the same time during condensed periods of planting activity, and large numbers of elms and planes are now reaching the end of their useful life expectancy.
<cite>Urban Forest Visual</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/diversity_image_0.png" rel="gallery-all" title="Tree genus. Image © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/diversity_image_0.png?itok=5ast-23S" title="Tree genus. Image © City of Melbourne" width="580"></a>
<figcaption>Tree genus. Image © City of Melbourne</figcaption></figure>The above graphic shows Melbourne's most common tree types graphed by genus with the colours indicating useful lifetime; green refers to a healthy tree while orange indicated a dying specimen. Interestingly Plane and Elm trees look to be the least suited/resilient genus utilised in Melbourne.

<h2>Comment</h2>

Hats off to City of Melbourne for devising such a comprehensive and interactive system in charting the state of Melbourne's inner city 'forest.'

What chances of devising a similar program charting Melbourne's built form?
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Urban Forest Visual

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It must be said I don't know or condone the actions of a few people, and their pastime is not my cup of tea... but (and there's always a but) there exists a Flickr page with the most fascinating and unique <a href="/new-apartments/melbourne-vic">Melbourne</a> imagery.

Those behind the page dedicate much time and effort in their pursuit; good luck to them. Yet the pictures of Melbourne's skyline from angles not seen before are truly amazing.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image44_0.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image44_0.jpg?itok=pIVJXTMH" width="580"></a></figure>View the page, enjoy the pictures and make your judgement on those behind it: <a href="https://www.flickr.com/photos/bleak_deliverances/sets/72157629567397526/">Above Ground</a>.

Lead and article image copyright Flickr / Above Ground.
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Melbourne from a different perspective

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Over a year ago, Apartments.com.au wrote on the forthcoming <a href="/news/regenerating-office-buildings-on-bourke" target="_blank">redevelopment of 570 Bourke Street</a>, formerly known as Marland House. Leap forward and contractor Brookfield Multiplex are currently in the early stages of breathing new life into the 1972 vintage office complex. Of an age where owner Charter Hall (via their Core Plus Office Fund) considered a number of directions for the asset, they have embarked upon a $150 million project with the intention of creating a workplace that meets and exceeds contemporary tenant expectations.

So what are those expectations? Look no further than Docklands to see that large corporations value large floorplates. In Charter Hall's words "To attract and retain the best people, companies are demanding expansive, lifestyle-oriented workspaces."

To that end 570 Bourke Street will become Melbourne CBD's largest vertically connected office space. Nestled within an established legal and financial precinct, the development will provide 28,000 square metres of contiguous office space across 11 levels, achieved by extending the floor plate to both Bourke and Little Bourke Street frontages.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/570_bourke_lobby01.jpg" rel="gallery-all" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/570_bourke_lobby01.jpg?itok=CR_2yx9X" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio" width="580"></a>

<figcaption>Entering 570 Bourke Street's foyer. Image © Hassell Studio</figcaption></figure><blockquote>
Space efficiencies gained from large floors usually come at the expense of amenity in Melbourne. 570 Bourke is unique because it provides the space we know tenants crave, but in an already thriving and established part of the city.
<cite>Chris Forbes, Charter Hall CPOF fund manager</cite>
</blockquote>

<blockquote>
We usually only see floor plates of these sizes outside of the CBD where the option to expand within the building is not typically available,” Mr Sutherland said. 570 Bourke stands out for its ability to give tenants the choice and flexibility to expand in the CBD as their business flourishes, while benefiting from space efficiencies and the building’s amenity.
<cite>Hamish Sutherland, Knight Frank national director of CBD leasing</cite>
</blockquote>

Designed by Hassell Studio, the reincarnated project will feature a light-filled glass atrium. Prominent through all 10 levels, the atrium will allow natural light to penetrate the workspaces while inter-connecting stairways enables 570 Bourke Street to boast the largest vertically integrated floor plates available in the CBD. At 2,700 square metres per floor, this equates to an impressive 270 staff per level over the expanded footprint.

With maximum flexibility and providing a dynamic work space in mind, each of the expanded floors have been designed with malleable spaces, allow tenants to link and enclose areas as desired. 'Suspended' meeting room pods peer over the internal atrium, adding visual pop to the internal design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60.jpg" rel="gallery-all" title="570 Bourke Street. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image60.jpg?itok=8Y7jQ2_d" title="570 Bourke Street. Image © Hassell Studio" width="580"></a>

<figcaption>570 Bourke Street. Image © Hassell Studio</figcaption></figure><h2>Project highlights</h2>

<ul>
<li>Developer: Charter Hall</li>
	<li>Design: Hassell Studio</li>
	<li>Project Manager: PDS Group</li>
	<li>28,000sqm of built space over 10 lower levels: 2,700sqm floor plates</li>
	<li>10 different tenants are already accommodated within the existing high rise office tower at 570 Bourke</li>
	<li>Lifestyle Centre catering for 300 cyclists/runners (dedicated entrance + shower &amp; change facilities)</li>
	<li>Curtain wall façade blends solid and translucent elements, bringing subtle diversity to the façade</li>
	<li>Bluestone paving, timber walls, travertine stone and light installation define the lobby</li>
	<li>New laneway: Gresham Street to be reconfigured + cafe and streetscape works</li>
	<li>500 car parking bays</li>
	<li>695sqm of retail space fronting Bourke and Little Bourke Streets</li>
	<li>175sqm of boutique office space on level one, fronting Little Bourke Street</li>
	<li>Target a 4.5 star NABERS Energy rating</li>
</ul>
In the perpetual race to attract tenants, commercial asset owners are increasingly providing the physical and technological needs of businesses while also enhancing the experience for their staff. Charter Hall have positioned 570 Bourke Street as a showcase for contemporary thinking and design within Melbourne's CBD.

Apartments.com.au will certainly be asking to tour the reborn Melbourne landmark upon completion.
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570 Bourke Street reborn

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It's time once more to take the pulse of Melbourne's development scene, with another installment of the Apartments.com.au Crane Census. Akin to the <a href="http://rlb.com/publications/rlb-crane-index-4th-edition-2014/" target="_blank">RLB Crane Index</a>, the Apartments.com.au version assesses the location of tower cranes throughout metropolitan Melbourne as opposed to the RLB Crane Index which concentrates on Melbourne's inner suburbs, hence providing a more comprehensive report of what is being built and where.

By pooling varied resources and conducting a physical count, we believe the census to be accurate to within 1-2 units.

<h2>By the numbers: The Apartments.com.au crane census</h2>

<table border="1" cellpadding="1" cellspacing="1" style="width: 100%">
<thead><tr>
<th>Locality</th>
			<th>All</th>
			<th>Residential</th>
			<th>Commercial</th>
			<th>Health/Institutional</th>
		</tr></thead>
<tbody>
<tr>
<td>Melbourne CBD</td>
			<td>14</td>
			<td>10</td>
			<td>4</td>
			<td>-</td>
		</tr>
<tr>
<td>Melbourne LGA / Docklands</td>
			<td>12</td>
			<td>7</td>
			<td>4</td>
			<td>1</td>
		</tr>
<tr>
<td>Melbourne Southbank</td>
			<td>5</td>
			<td>5</td>
			<td>-</td>
			<td>-</td>
		</tr>
<tr>
<td>Melbourne Carlton/Parkville</td>
			<td>8</td>
			<td>3</td>
			<td>-</td>
			<td>5</td>
		</tr>
<tr>
<td>Port Phillip</td>
			<td>5</td>
			<td>4</td>
			<td>-</td>
			<td>1</td>
		</tr>
<tr>
<td>Stonnington</td>
			<td>16</td>
			<td>13</td>
			<td>1</td>
			<td>2</td>
		</tr>
<tr>
<td>Boroondara</td>
			<td>6</td>
			<td>3</td>
			<td>3</td>
			<td>-</td>
		</tr>
<tr>
<td>Yarra</td>
			<td>15</td>
			<td>13</td>
			<td>-</td>
			<td>2</td>
		</tr>
<tr>
<td>Manningham / Whitehorse</td>
			<td>7</td>
			<td>6</td>
			<td>1</td>
			<td>-</td>
		</tr>
<tr>
<td>North &amp; West</td>
			<td>8</td>
			<td>6</td>
			<td>2</td>
			<td>-</td>
		</tr>
<tr>
<td>South &amp; East</td>
			<td>11</td>
			<td>5</td>
			<td>5</td>
			<td>1</td>
		</tr>
<tr>
<td>Total</td>
			<td>107 (100%)</td>
			<td>75 (70%)</td>
			<td>20 (19%)</td>
			<td>12 (11%)</td>
		</tr>
</tbody>
</table>
<h2>Highlights</h2>

<ul>
<li>Ten tower cranes currently on health related projects with five alone for the Victorian Comprehensive Cancer Centre.</li>
	<li>The equivalent count last year saw residential projects account for 67% or tower cranes in use.</li>
	<li>The current figure has increased to 70% as tower cranes become more common on smaller scale residential projects, and is expected to continue growing.</li>
	<li>Commercial tower crane use has risen marginally from 17% to 20% over the equivalent period.</li>
	<li>The breadth of tower crane placement has never been greater, from Tullamarine to Ringwood to Frankston.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7325.jpg" rel="gallery-all" title="The most recent arrival, Caelli's Eastland lifter"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7325.jpg?itok=CuhM9NnP" title="The most recent arrival, Caelli's Eastland lifter" width="580"></a>

<figcaption>The most recent arrival, Caelli's lifter for Probuild's Eastland redevelopment</figcaption></figure><h2>All in the timing</h2>

Melbourne's large crane count is a reflection of the success of relatively new tower crane operator, Clark Cranes. This half yearly census shows that in excess of 20 Raimondi tower cranes with Clark Cranes' blue and yellow trim are distributed throughout greater Melbourne, with only two of their tower cranes found within City of Melbourne.

Having been a mobile crane operator for some time, Clark Cranes evidently read the tea leaves perfectly and entered the tower crane hire market a few short years ago at a point when low and mid-rise residential projects were proliferating throughout greater Melbourne. The niche service they provide in smaller scale tower cranes for predominantly residential projects has clearly resonated with many of Melbourne's smaller builders.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7363.jpg" rel="gallery-all" title="A typical Clark Cranes project - Blu Apartments Edithvale"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7363.jpg?itok=0ss0ReGw" title="A typical Clark Cranes project - Blu Apartments Edithvale" width="580"></a>

<figcaption>A typical Clark Cranes project - Blu Apartments Edithvale</figcaption></figure><h2>Looking ahead</h2>

As has been the norm for some years there's no shortage of upcoming projects warranting tower cranes of all sizes. Over the months to come hubs of construction such as Doncaster, Box Hill and Fitzroy can expect additional cranes while Clayton can expect a potential count of 5-7 tower cranes by year's end due to imminent residential, education and health projects.

Within the CBD a number of cranes will continue their upward journey while a batch of new cranes will grace the cities skies for large-scale projects such as Light House, Victoria One Melbourne and 35 Spring Street. This new wave will emerge into the new year, just in time for the next Apartments.com.au crane count.
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The biannual Urban.com.au crane census - July 2014

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No great surprise that inner Melbourne and the CBD in particular is experiencing a population boom; we hear about it just about every week via various media outlets.

Within their capacity, the City of Melbourne maintain a comprehensive monitor of all major new commercial and residential property development in their municipality. Figures for the current <a href="http://www.melbourne.vic.gov.au/enterprisemelbourne/Tools/publications/Pages/DevelopmentMonitor.aspx" target="_blank">Development Activity Monitor</a> to May 2014 are impressive or worrying (depending upon your perspective of course).

For the year to date Melbourne’s residential apartment stock has experienced unprecedented growth, with 2,800 new dwellings built to this point. Forecasts show that in the vicinity of 5,800 residences are are expected to be built by the end of the year, whereas the average over the last decade has been 2,100 apartments per annum.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image39com.jpg" rel="gallery-all" title="City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au"><img alt="" class="image-article-full-width-580px" height="557" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image39com.jpg?itok=-qq3lTG6" title="City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au" width="580"></a>

<figcaption>City of Melbourne's boundary and suburbs. Image courtesy melbourne.vic.gov.au</figcaption></figure>Council's response to recent robust population rises:

<blockquote>
We have known for some time that inner Melbourne is booming. The City of Melbourne is working hard to ensure that with this growth, we have diversity and quality in our housing stock as well as infrastructure to meet the needs of a growing community.

We have recently released a Draft Housing Strategy, which is one example of how we are working to maintain a good standard of living for future generations. We don’t know how long this increase of supply will be sustained, or how many of the proposed developments will proceed. What this research does is show us what Melbourne could look like in the next decade.
<cite>Cr Stephen Mayne, Deputy Chair of Planning</cite>
</blockquote>

Released twice a year, the Development Activity Monitor's highlights for the May 2014 cycle include:

<ul>
<li>There are 44 residential developments currently under construction which are anticipated to result in 9666 new properties by the end of 2017.</li>
	<li>There are an additional 99 developments with town planning approval yet to commence construction. If these all proceed they could result in 18,737 new dwellings.</li>
	<li>One per cent of new dwellings are designed to be studio apartments, 44 per cent to be one bedroom dwellings, 51 per cent two bedrooms and four per cent to have three or more bedrooms.</li>
	<li>A further 48 developments are currently seeking town planning permits which, if approved, could add an additional 23,216 dwellings for construction to commence in three to five years.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_6951.jpg" rel="gallery-all" title="The changing face of Melbourne"><img alt="" class="image-article-full-width-580px" height="619" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/IMG_6951.jpg?itok=QIR-ZX4q" title="The changing face of Melbourne" width="580"></a>

<figcaption>The changing face of Melbourne</figcaption></figure>In other sectors, the Development Activity Monitor also forecasts that by end of 2014, 51,622 m² of retail floor space is likely to have been completed, the lion's share held between The Strand redevelopment and Emporium Melbourne. There is currently 23,362 m² of retail space under construction and 35,776 m² is expected to commence construction in the next two years.

In terms of commercial developments, there was 346,797 m² of new office space under construction in May. The forecast monitor also notes that 228,999 m² of new commercial space over a number of new buildings has town planning approval and is expected to commence construction in the next two years.
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The numbers behind Melbourne's apartment boom

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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