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A solid year for development proposals fronting Albert Park Lake continues with the much anticipated 77 Queens Road with City of Port Phillip for assessment. Likewise for site proponent Southlink Developments who add 77 Queens Road to their <a href="/developments/melbourne-vic">Sovereign Blackburn</a> and <a href="/buildings/claremont-manor-7-claremont-street-south-yarra">Claremont Manor</a> apartment developments, both of which are currently at sales.

Contrary to varying media reports that suggested an Elenberg Fraser scheme associated with the site's sale during 2013 would proceed to sales, Southlink have instead chosen Fender Katsalidis to create a new tower for their next Melbourne foray.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3277q.jpg" rel="gallery-all" title="Old and new. Images courtesy elenberg Fraser and Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="201" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image3277q.jpg?itok=YNWdmQUc" title="Old and new. Images courtesy elenberg Fraser and Fender Katsalidis" width="580"></a>

<figcaption>Old and new. Images courtesy Elenberg Fraser and Fender Katsalidis</figcaption></figure><h2>77 Queens Road Summary</h2>

<ul>
<li>2,329 sqm site</li>
	<li>Currently a low-rise, 1960's apartment block of 36 apartments</li>
	<li>15 metre setback to Queens Road at ground level</li>
	<li>Proposed 13 level complex @ 41.9 metres</li>
	<li>160 apartments</li>
	<li>178 car parking spaces and 181 bicycle spaces</li>
	<li>GFA 12, 364.44sqm</li>
</ul>
<h2>An unmistakable imprint</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34w_0.jpg" rel="gallery-all" title="Images courtesy Fender Katsalidis and Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image34w_0.jpg?itok=ZzkvsH2W" title="Images courtesy Fender Katsalidis and Ryan Seychell" width="580"></a>

<figcaption>Images courtesy Fender Katsalidis and Ryan Seychell</figcaption></figure>The casual observer wouldn't be mistaken for assuming Fender Katsalidis have merely melded two of their successful recent projects together in creating 77 Queens Road. Straight lines and funny angles are alive and well as this application draws upon the best of both <a href="/news">108 Flinders Street</a> and Canberra's NewActon Nishi (above left and right).

Perhaps Fender Katsalidis have stumbled upon a winning formula of confluence which yields both commercial and aesthetic returns? Regardless external finished will see blue/grey vision and spandrel glazing, clear balustrades, coloured precast panels in addition to dark window frames and louvres.

<h2>Internal arrangement</h2>

The majority of apartments are arranged in a herringbone pattern where possible to take in an Albert Park Lake and Bay aspects, with the remainder toward Queens Lane presented in a more conventional format. Single bedroom apartments will be centralised along the Queens Lane frontage while dual bedroom apartments run through the mid levels, with all three bedroom abodes holding frontage to Albert Park Lake along the buildings western flank.

Apartment breakdown will see the following numbers: 20 one-bedroom, 24 one-bedroom + study, 76 two-bedroom, 26 one-bedroom + study, 14 three-bedroom.

<h2>Ground plane</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8739.jpg" rel="gallery-all" title="Ground level. Image courtesy Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="249" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8739.jpg?itok=QcDJUjZn" title="Ground level. Image courtesy Fender Katsalidis" width="580"></a>

<figcaption>Ground level. Image courtesy Fender Katsalidis</figcaption></figure>As with many buildings fronting Queens Road, generous setbacks are the norm which allow for an expansive usable space if so desired. A porte-cochere layout addressing Queens Road is included, similar to many developments nearby, including the neighbouring Monarc apartment project.

A central passage will bisect 77 Queens Road at ground with a host of communal facilities holding sway, whilst services are clustered to the most innocuous quadrant. Oculus have devised the landscape solution which will feature outdoor terraces, bluestone paving, outdoor dining/seating and green privacy screens over ground and the level 9 setback.

<h2>Project team</h2>

<ul>
<li>Developer: Southlink</li>
	<li>Architect: Frender Katsalidis</li>
	<li>Planning: URBIS</li>
	<li>Project Management: PDS Group</li>
	<li>Services: WSP Group</li>
	<li>Structural Engineer: Robert Bird Group</li>
	<li>Traffic: Traffix Group</li>
	<li>Building Surveyor: BSGM Consulting Building Surveyors</li>
	<li>Waste: Leigh Design</li>
	<li>Landscape: Oculus</li>
	<li>ESD: Ark Resources</li>
</ul>
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silvermb

Southlink lodge plans for 77 Queens Road

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The wraps are off what is the third coming for a Southbank development site perched above the Kings Way overpass. Now known as Bellla Apartments, the site has seen two high-profile failures in getting a residential development out of the ground.

Initially designed by Crone Partners for Wadhawan Group / DEC, the scheme saw planning approval granted during 2012 for a tower of 207 apartments. Labelled as Verge, the 32-level project also would have also housed 39 car spaces, 102 bicycles spaces, and a residents gym.

<blockquote>
Its vibrant façade screens the car parking beyond and delivers an interesting, rhythmic pattern to those using Kings Way and when viewed approaching from the east. The obtuse corner to the site has been embraced as a tool to define an important city block and to guide the building’s façade around the corner. The building then sets back along City Rd to reinforce the existing planning parameters.

The tower’s elegance is reinforced by its slender proportions and the subtle variation across the main facades. The bold, dark, solid façade elements make a dramatic statement, whether viewed during the day or at night.
<cite>Crone Partners</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9bella.jpg" rel="gallery-all" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9bella.jpg?itok=qflvpF2e" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group" width="580"></a>

<figcaption>A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group</figcaption></figure>Amidst a swirl of media attention and sizeable sporting sponsorships, history will show Wadhawan Group / DEC's grand plans for Melbourne which involved three separate projects going to sales (including the sprawling 1,200 apartment <a href="/new-apartments/400-430-city-road-southbank">400 City Road</a> project) simultaneously amounted to little more than the mid-rise <a href="http://www.decaustralia.com.au/cms-projects/elan.php">Elan</a> project in South Yarra.

Some time later 608 Property Group signage appeared over the site hoardings. Although 608 Property Group had successfully delivered the high-rise Tiara project nearby, ultimately the development firm mirrored the rapid rise and fall of its Director, once more plunging the project into obscurity and buyers into another period of uncertainty.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8244.jpg" rel="gallery-all" title="The current state of play"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8244.jpg?itok=G9cKqpNZ" title="The current state of play" width="580"></a>

<figcaption>The current state of play</figcaption></figure>Site works commenced early last year, although the site has laid dormant for the best part of twelve months to date. In the interim established property player and Melbourne-based Salvo Property Group had assumed control over the project, labelling it Bella Apartments.

With tower footings in place, mass design adjustments have been avoided, rather a tweaking of the external finishes has occurred with the addition of two extra levels. It's understood Urban Design Architects have been tasked with augmenting the initial design, continuing a partnership with Salvo which has yielded multiple residential towers in the past.

Turquoise highlights have been applied to the podium and tower; in conjunction with the marketing material, the turquoise elements and name changed have served to differentiate the current proposal from past failed incarnations. Brookfield Multiplex have added Bella to their building Melbourne construction roster, with works expected to restart shortly for the project with a varied history.
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Third time lucky for 248 City Road

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Having little more than an appreciation of what Hosier Lane adds to Melbourne's urban environment, it is hard to accurately judge where the renowned street art hub is at.

According to HosierLane.com street art "Mostly refers to unsanctioned work born illicitly by defacing a wall or other surface, however can take many forms including, spray paint, stencil art." With that in mind outsiders such as myself are in no position to judge the validity of what is currently adorning the walls of Hosier Lane.

I would suggest the precinct reached its zenith visually late last year with the sanctioned <a href="/news/paint-it-black-hosier-lane-reborn" target="_blank">Paint It Black</a> project, but as Apartments.com.au member Melbourne Fragments stated "This complete commidification and partitioning of ownership goes totally againt the whole point of street art and the reason this laneway became popular for it."

For comparison sake, see the Hosier Inc compilation video created earlier this year which highlights the array of murals; most of which have come and gone.

<iframe allowfullscreen="" frameborder="0" height="398" scrolling="no" src="//www.youtube.com/embed/Y95fMa58SXs" width="100%"></iframe>

As it stands Hosier Lane looks more an exercise in excessive tagging than a muse for budding artists, but once more, what would I know.

View the relatively light yet still interesting current batch of Hosier Lane street art below, and as always enjoy.
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Hosier Lane off the boil?

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With winter all but a memory the season to get out and about is upon us. Judging by the sheer volume of new additions to the Apartments.com.au <a href="/developments" target="_blank">Project Database</a> developers have the same notion in mind.

Within the last week or so in near enough to 30 residential apartment developments have been added to the Project Database, signifying the next push of medium and high-density projects into the Melbourne market. Shown below are a selection of newly added projects:

<h2>North and West Melbourne running hot</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image53nwm.jpg" rel="gallery-all" title="Rosslyn Street, Courtney Place and Shiel Street. Images courtesy Hartland, Hayball and Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image53nwm.jpg?itok=ItrF7lF2" title="Rosslyn Street, Courtney Place and Shiel Street. Images courtesy Hartland, Hayball and Fender Katsalidis" width="580"></a>

<figcaption>Rosslyn Street, Courtney Place and Shiel Street. Images courtesy Hartland, Hayball and Fender Katsalidis</figcaption></figure>In addition to a handful of high-rise apartment towers subject to future articles, North and West Melbourne continue to bubble away with apartment projects coming thick and fast. Entered into the Apartments.com.au project database in recent days have been three projects.

<a href="/new-apartments/north-melbourne-vic-3051">1 Shiel Street</a> sees an existing scheme of six levels expanded to ten with the capacity for 46 dwellings while <a href="/new-apartments/north-melbourne-vic-3051">143-147 Rossly Street</a> is also a revised application seeking approval for a six level development. Most unassuming is <a href="/new-apartments/68-courtney-street-north-melbourne" target="_blank">68-74 Courtney Place</a> in North Melbourne which due to its depth has seen a Hayball design of some 80 apartments put forward.

<h2>GURNER™ add to their development stock</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52gurner.jpg" rel="gallery-all" title="74 Eastern Road, Ikebana and Stanley Street. Images courtesy GURNER™"><img alt="" class="image-article-full-width-580px" height="489" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image52gurner.jpg?itok=jx7f_IIF" title="74 Eastern Road, Ikebana and Stanley Street. Images courtesy GURNER™" width="580"></a>

<figcaption>74 Eastern Road, Ikebana and Stanley Street. Images courtesy GURNER™</figcaption></figure>Two projects have recently been submitted for approval by GURNER™. <a href="/buildings/74-eastern-road-south-melbourne" target="_blank">74 Eastern Road</a> and <a href="/buildings/28-stanley-street-collingwood">24-28 Stanley Street Collingwood</a> would add 130 apartment between the two, with GURNER™ describing 74 Eastern Road as "An amazing scheme." These two join <a href="/buildings/ikebana-130-dudley-street-west-melbourne" target="_blank">Ikebana West Melbourne</a> which will see the release of 248 additional apartments into the market shortly.

<h2>The drawn-out Waterfront Place</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55fk.jpg" rel="gallery-all" title="The Fender Katsalidis concept design for Waterfront Place"><img alt="" class="image-article-full-width-580px" height="244" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image55fk.jpg?itok=IwU7CXhP" title="The Fender Katsalidis concept design for Waterfront Place" width="580"></a>

<figcaption>The Fender Katsalidis concept design for Waterfront Place</figcaption></figure>Kuwaiti-backed Action Group Australia have held the prime Port Melbourne site for some time. Enlisting Fender Katsalidis, an initial 30 level wave-like development was proposed, subsequently falling in height to 19 levels, 13 levels and now a 10 level proposal which is entered into the database. With the approvals process resembling a melodrama, the most recent <a href="/new-apartments/1-11-waterfront-place-port-melbourne" target="_blank">1-11 Waterfront Place</a> looks to have lost a significant amount of design flair.

City of Port Phillip have indicated this scheme too will not find favour.

<h2>Into the north</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56nth.jpg" rel="gallery-all" title="St George, Hive Thornbury and 602 Doncaster Road. Images courtesy MAP Architecture, ROTHELOWMAN &amp; ITN"><img alt="" class="image-article-full-width-580px" height="488" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image56nth.jpg?itok=y3q1jtxj" title="St George, Hive Thornbury and 602 Doncaster Road. Images courtesy MAP Architecture, ROTHELOWMAN &amp; ITN" width="580"></a>

<figcaption>St George, Hive and 602 Doncaster. Images courtesy MAP Architecture, ROTHELOWMAN &amp; ITN</figcaption></figure>The suburbs aren't without a swag of projects, with locales such as Preston, Doncaster, Essendon and Northcote delivering more residential projects into the Apartments.com.au database. Shown above is St George at 64 St Georges Road Northcote and Hive at 630 High Street Thornbury.

Recently added but known of for some time is <a href="/new-apartments/602-630-doncaster-road-doncaster" target="_blank">602-630 Doncaster Road</a> which after initially finding no favour with local council won approval at VCAT, further adding to Doncaster's impressive stock of residential apartments.

Lead image courtesy Alan Lam.
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Scores of new residential developments enter the Urban.com.au database

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Head into Melbourne's CBD via Swanston Street and you're met with a relic of a bygone era: RMIT University's Buildings 10, 12 and 14. Constructed during the 1970's the insular edifice has received little more than cosmetic work since, with the promise of extensive design changes looming over the complex in recent years.

Last week it was announced the quartet (including the more recent Building 8) would receive an extensive upgrade with the aim of creating a contemporary learning environment equal to its modern sibling, the <a href="http://www.rmit.edu.au/bus/sab" target="_blank">Swanston Academic Building</a>. This will be achieved by enlivening the lower levels across the buildings, essentially creating interconnected learning and social spaces, outdoor terraces and laneways; with natural light prominent to most areas.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8410.jpg" rel="gallery-all" title="standing as an unwelcoming entry point to Melbourne's CBD"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8410.jpg?itok=jafd5bDs" title="standing as an unwelcoming entry point to Melbourne's CBD" width="580"></a>

<figcaption>RMIT's quartet have seen better days</figcaption></figure>No less that five architecture firms have been engaged to create an outcome dubbed New Academic Street which will exemplify the following design characteristics:

<ul>
<li>Consolidate the University library and create more space there for students.</li>
	<li>Improve the way students can access services.</li>
	<li>Make it easier and safer to move through the buildings.</li>
	<li>Create more space and better facilities for schools.</li>
	<li>Provide better options for buying food and drink.</li>
	<li>Reduce energy consumption.</li>
	<li>Cut the cost of maintenance.</li>
</ul>
<blockquote>
The Swanston Library, which attracts up to 9,600 students a day, will be completely refurbished to provide more than 40 per cent more quiet and collaborative study spaces which will include light-filled areas looking onto Bowen Street.

Students arriving on campus will be able to converge on the new level 4 Student Hall and connect with services directly or via a single step referral to a specialist provider.
<cite>RMIT University</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image48madd.jpg" rel="gallery-all" title="Perspective of Maddison Architects' component"><img alt="" class="image-article-full-width-580px" height="517" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image48madd.jpg?itok=GRCWBnsI" title="Perspective of Maddison Architects' component" width="580"></a>

<figcaption>Perspective of Maddison Architects' component</figcaption></figure>While final designs on the horizon and works are expected to commence next year, Maddison Architects have released a number of images online which will constitute Building 14's upgrade. Included within Building 14 is a new retail strip over level 4 which will deliver a cluster of commercial, recreational and food outlets in addition to licensed bar, suggesting the precinct will be a hub of activity beyond the standard tertiary calendar.

<blockquote>
This exciting (and complex) project involves the renovation and addition to multiple RMIT buildings along Swanston Street. Maddison Architects are working with Lyons, MVS, NMBW and HAW architects to deliver a major building upgrade and dynamic new interaction between the university campus and the surrounding city streets. Maddison Architects are currently working on Building 14 (Bowen Street).
<cite>Maddison Architects</cite>
</blockquote>

<h2>The Urban Square adds to the mix</h2>

Recently serving as a storage zone and workers facilities area during construction of the Swanston Academic Building, RMIT have elected to provide a temporary urban square for students and public alike on a vast piece of land on Stewart Street and A'Beckett Street.

<blockquote>
RMIT University’s A’Beckett Urban Square, designed by Peter Elliott Architecture + Urban Design, is the latest addition to this collection of mercurial urban interventions. Described by the university as an ‘urban sport and recreational pop-up’, this $1.2 million project has turned a former car park into a publicly accessible, 2800-square-metre park incorporating sports courts, landscaping, BBQ facilities, table tennis, WiFi and bike parking.

“It needed to be a place that was active and engaged – it’s a place for casual recreation,” says Peter Elliott. “It’s really meant for active ball games, because there’s really almost nowhere in the city you can do that, apart from what RMIT already has in its campus on Bowen Street.”
<cite>ArchitectureAU</cite>
</blockquote>

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8407.jpg" rel="gallery-all" title="An underutilised Stewart Street"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8407.jpg?itok=g0O6rTYy" title="An underutilised Stewart Street" width="580"></a>

<figcaption>An underutilised Stewart Street</figcaption></figure>Passing through the area, the Urban Square has already become popular with the basketball courts in particular seemingly always in use.

The one negative looks to be Stewart Street which is caught in no man's land: it serves no primary purpose. No through auto traffic renders it useless as a street and RMIT's SAB doesn't open up to Stewart Street well enough to facilitate further foot traffic.

With whatever form RMIT's future Urban Square building will take along with the influx of thousands of apartments in the area, it looks a decent opportunity for RMIT and City of Melbourne to collaborate on transforming Stewart Street into a viable, enjoyable urban space. Banish on street parking (3 parking spaces won't demonstrably diminish council revenue), allow only loading vehicle in via a single lane and the remainder with a green space.

An easy solution, but the opportunity for more to be done exists. For mine based on current foot and vehicle flows plus future intentions, the eventual transformation of Stewart Street is a monte.

<h2>Further reading</h2>

<ul>
<li>RMIT image gallery: <a href="http://www.rmit.edu.au/browse/Staff%2FWorkplace%20essentials%2FServices%20and%20advice%2FProperty%20Services%2FCapital%20works%20program%2FCity%2FNew%20Academic%20Street/">New Academic Street</a>
</li>
	<li>ArchitectureAU: <a href="http://architectureau.com/articles/abeckett-urban-square/#img=5">Parking space to play space</a>
</li>
	<li>Urban Square design: <a href="http://www.peterelliott.com.au/current-projects/A-Beckett-Temporary-Urban-Square">Peter Elliott Architects</a>
</li>
</ul>
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RMIT rolls out a heightened student experience

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It's always somewhat concerning when the heart of any sub-precinct is defined by two large open air car parks, and this is the case at Essendon Station, within the greater Essendon Junction precinct. Conversely the opportunity exists to transform said car parks into a worthwhile urban experience if the process is handled correctly.

Owner VicTrack considers the land around Essendon Station surplus, indicating that the land parcels should be developed and in the process remove Melbourne's 18th worst level crossing at Buckley Street by sinking Essendon Station. As was <a href="http://www.theweeklyreviewmooneevalley.com.au/story/1231678/essendon-level-crossing-removal-hinges-on-talks/">reported last year</a> VicTrack is heading toward a policy of linking with private developers in order to facilitate development of underutilised tracts of land.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image76ess.jpg" rel="gallery-all" title="Excerp from Property Council of Australia's 20 Projects publication"><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image76ess.jpg?itok=6TaIPng5" title="Excerp from Property Council of Australia's 20 Projects publication" width="580"></a>

<figcaption>Excerpt from Property Council of Australia's 20 Projects publication</figcaption></figure>Essendon Station as the focal point of Essendon Junction was also earmarked as one of Victoria's 20 best investment sites as seen in the graphic above, according to the Property Council of Australia. The 2.5 hectares available for development could have an end value of $250 million with a mix of uses.

City of Moonee Valley in their 2012 Draft Structure Plan below clearly outline the dual expansive blue car parks abutting Essendon Station. According to the most recent planning application for Essendon Junction, maximum heights of 39 metres or 13 levels are expected at the heart of the wider Essendon Junction area.

<blockquote>
The Essendon Junction area is nominated as a Neighbourhood Activity Centre in the Moonee Valley Planning Scheme. State Government planning policy requires activity centres like Essendon Junction to operate as vibrant hubs containing a mix of residential dwellings, shops, services and public transport.

Once completed, the Structure Plan will provide a long term vision for future growth and development within Essendon Junction. It will be used to guide major changes to land use, built form, transport, community services and open space within the centre over a 20 year timeframe.
<cite>Essendon Junction Draft Plan 2012</cite>
</blockquote>

It seems all parties are in furious agreement when it comes to redeveloping Essendon Station, yet the policies to facilitate this have either not been implemented or acted upon.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image73han.jpg" rel="gallery-all" title="Built form typologies map. Image courtesy Hansen Partnership"><img alt="" class="image-article-full-width-580px" height="375" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image73han.jpg?itok=yFnAPeOn" title="Built form typologies map. Image courtesy Hansen Partnership" width="580"></a>

<figcaption>Built form typologies map. Image courtesy Hansen Partnership</figcaption></figure>As it stands all the development action lies at the fringes of Essendon Junction and further north along Mt Alexander Road as developments of 4-10 levels have been approved or completed in a steady procession. The currently under construction 20 Napier Street was recently joined by a new planning application located at 952-960 Mt Alexander Road, at the hands of a private developer.

952-960 Mt Alexander Road looks to take advantage of its elevated position by delivering an eight level apartment block on the periphery of the Essendon Junction area, yet still having tram, train and bus and retail all within walking distance.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image75ess.jpg" rel="gallery-all" title="952-960 Mt Alexander Road. Image © 11 Dimensions"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image75ess.jpg?itok=183LTON_" title="952-960 Mt Alexander Road. Image © 11 Dimensions" width="580"></a>

<figcaption>952-960 Mt Alexander Road. Image © 11 Dimensions</figcaption></figure><h2>952-960 Mt Alexander Road summary</h2>

<ul>
<li>Site: 1,077sqm, currently a low-rise commercial buildings</li>
	<li>Proponent: Rafina Port Pty Ltd</li>
	<li>Architect: <a href="http://www.11dimensions.com.au/home">11 Dimensions</a>
</li>
	<li>8 levels at 27.4 metres</li>
	<li>58 apartments: 1x1BR/53x2BR/4x3BR</li>
	<li>63 car parks, 28 bike spaces &amp; 2 retail tenancies</li>
</ul>
<h2>Comment</h2>

The announcement signaling intent to move on development air rights above a select few Melbourne rail stations was made at the beginning of 2013, Essendon included. That nothing has been said or done publicly since says much for the speed at which bureaucracy works and for the ease in which words without context can be so easily forgotten.

Generally, established private sector developers will realise a project at a far greater speed than government could expect to, and Essendon Junction is shaping to be a prime example. Sites surrounding Essendon Station are steadily falling under the developers touch (as expected) but Essendon Station itself - the heart of Essendon Junction - is going nowhere fast.

Off the top of my head the only property development successfully delivered in recent times by VicTrack (in a development agreement with Consolidated Properties) was <a href="http://www.ikonapartments.com.au/team.php">Ikon Glen Waverley</a> which incidentally sold out in the first weekend of sales. Surely the time is now to spread that successful policy/formula elsewhere!
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Working from the outside in at Essendon Junction

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Lodged for approval during June, Aspial-World Class Land Pty Ltd have sought to amend an existing planning permit for 54-64 A'Beckett Street with a taller, grander residential project put forward.

Designed by Elenberg Fraser, the pinkish-red tower would hold a slender, easily recognisable form in Melbourne's northern skyline, discerning itself with a diagrid facade which 'collapses' as the form reaches ground level. Planning application documents suggests that the revamped design would provide an increased positive contribution to the northern precinct of Melbourne's CBD in terms of design livability and visual amenity.

<h2>54-64 A'Beckett Street summary</h2>

<ul>
<li>Site area: 1,280sqm</li>
	<li>Current use: 1 &amp; 3 level commercial buildings</li>
	<li>Previously approved: 50 level residential tower of 502 apartments</li>
	<li>Current application: 81 levels @ 253.65</li>
	<li>750 apartments (300 1B + 450 2B)</li>
	<li>126 car spaces and 370 bicycles</li>
	<li>1,862sqm communal area over three levels</li>
	<li>90sqm retail space</li>
</ul>
<a href="/news">See more images of the striking 54-64 A'Beckett Street within the forum thread</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28ab.jpg" rel="gallery-all" title="Surface phenomena. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="549" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image28ab.jpg?itok=Z9882zO1" title="Surface phenomena. Image © Elenberg Fraser" width="580"></a>

<figcaption>Surface phenomena. Image © Elenberg Fraser</figcaption></figure><h2>Surface phenomena</h2>

<blockquote>
The design proposal uses a treatment that expresses the structural charactersitics of the building. This treatment has been applied as a surface treatment nad then modulated to wrap around the entire building, creating as super surface.

The super surface treatment resembles a weave like pattern that wraps the mass, compressing as it reaches the ground and being extruded as stretches towards the to of the building. The treatment is made up of a network of white aluminium fins.
<cite>Elenberg Fraser</cite>
</blockquote>

54-64 A'Beckett Street's corners are also chamfered within each facade segment, emphasising the prevailing pattern while also allowing winds to work around the building in an easier fashion. With the neighbouring MY80 residential tower in close proximity, directional fins have been applied to the blush-coloured facade, thus negating overlooking between towers while still maintaining resident view lines for the most.

<h2>From the ground up</h2>

Elenberg Fraser have designed the ground floor with "direct reference to the buildings across A’beckett Street." The provision of a double height, clear glazed foyer is designed to reference the height of the buildings opposite while also enclosing a cafe courtyard.

Parking for 128 vehicles is found over levels 2-8, with apartments fronting the A’Beckett Street podium in order to maintain a degree of activity. The general shape of the tower is that of a ‘L’ shape, in keeping with the site while setbacks are included to all boundaries, excluding a small portion of the east boundary. 
Within the tower, single bedroom apartments fall within the 40-50sqm bracket while two bedroom apartments are generally within the 50-60sqm range according to the planning report development summary. It can be suggested that based upon the apartment mix and sizes, investor/rental stock will play its part in 54-64 A'Beckett Street's overall composition

<h2>‘Vertical living’ – analysis of residential amenity</h2>

<blockquote>
A key aspect of the amended design has been the focus to improve the internal amenity of the apartments and that generally of the overall development for future residents. High rise housing is becoming commonplace throughout the Melbourne CBD and inner renewal areas as a result of both the population increases and strong desire by the market for inner city accommodation options.

We are now seeing the emergence of ‘vertical communities’ which provide important outdoor and communal spaces for residents of these new apartment buildings.
<cite>Urbis</cite>
</blockquote>

Improvements over the initial design sees the deletion of internally facing podium apartments, replacing studio and borrowed light apartments within the podium with layouts allowing for natural light and ventilation plus the provisions above which negate privacy concerns.

1,862sqm of communal space is located over spaces at ground level, L10 and L80. A gym, group fitness studio, lap pool and associated recreation area (sauna, wading pool, steam room and sauna) and outdoor balcony/ urban landscaped terrace consue the useable area over level 10.

Designed as a mass entertaining space, level 80 will hold two dining rooms and catering kitchens able to be booked by tenants, a large outdoor communal garden terrace, viewing room, poker/games room, lounge and entertainment room, informal dining and BBQ area. Urbis contends that the high level of internal amenity in forthcoming projects such as 54-64 A'Beckett Street will in part reduce additional demand placed on surrounding areas of public open space as the CBD's population increases.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image26ab.jpg" rel="gallery-all" title="Lobby render taken from the planning application. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="689" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image26ab.jpg?itok=OwGgi-Cx" title="Lobby render taken from the planning application. Image © Elenberg Fraser" width="580"></a>

<figcaption>Lobby render taken from the planning application. Image © Elenberg Fraser</figcaption></figure>54-64 A'Beckett Street joins the much discussed <a href="/buildings/australia-108-southbank-70-southbank-boulevard-southbank">70 Southbank Boulevard</a> as Aspial - World Class Land's two initial Melbourne developments; 70 Southbank Boulevard being the abrogated Australia 108 project. While sales for what will be Melbourne's tallest tower on Southbank are expected to start in the new year, the Singaporean-backed local arm last week submitted their third Melbourne development for approval.

385-405 King Street was scooped by ­Aspial last year for $41.5 million and is now subject to an application seeking a 23 level residential tower. The current commercial building is to make way for the expectation of 392 apartments and a host of retail tenancies.

Combined the three projects yield Aspial - World Class Land a development pipeline of 2247 apartments in Melbourne.

<h2>Project team</h2>

<ul>
<li>Client: Aspial Corporation - World Class Land Pty Ltd</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Town Planner: Urbis</li>
	<li>Façade Consultant: Aurecon Group</li>
	<li>Traffic Consultant: TTM Consulting</li>
	<li>Wind Consultant: MEL Consulting</li>
	<li>Structural Consultant: Winward Group</li>
	<li>Services Consultant: Murchie Consulting</li>
	<li>Quantity Surveyor: Slattery Australia</li>
	<li>ESD Consultant: Murchie Consulting</li>
	<li>Aviation Consultant: Thompson GCS</li>
	<li>Waste Consultant: Leigh Design</li>
</ul>
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Aspial seek to deliver another marquee Melbourne tower

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Box Hill Hospital's new 52,000 square metre facility was officially opened on on 12 August 2014. The $447.5 million redevelopment and expansion of the existing Box Hill Hospital is a vanguard project of sorts, marking the first completed facility in the current wave of new hospital projects throughout greater Melbourne which are either well into construction or due to commence.

Together these projects represent billions of dollars worth of investment into the State's health infrastructure, and rightfully so as Melbourne and Victoria's population continues to grow (and age) rapidly.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bhh.jpg" rel="gallery-all" title="The new Box Hill Hospital Building A"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/bhh.jpg?itok=Y-aHlCpH" title="The new Box Hill Hospital Building A" width="580"></a>

<figcaption>The new Box Hill Hospital Building A</figcaption></figure>Below are five large-scale hospital projects currently under construction. Clockwise they are the <a href="http://www.vcccproject.vic.gov.au/">Victorian Comprehensive Cancer Centre</a>, <a href="http://www.peninsulahealth.org.au/frankston-hospital-stage-3/">Frankston Hospital Stage 3</a>, <a href="/news/monash-childrens-hospital-begins-construction">Monash Children's Hospital</a>, <a href="http://www.warringalprivate.com.au/Redevelopment/">Warringal Private</a> and <a href="http://www.epworth.org.au/About-Us/Major-Projects/Richmond-Redevelopment/Pages/homepage.aspx">Epworth Pod 4</a>. The combined project value of these five projects represents a $1.5 billion (approx) investment into new local public and private hospitals, hundreds of new beds and the advancement in treatment and technology standards.

Ancillary to the core purpose of the structures is the design flair which has been employed. Victorian Comprehensive Cancer Centre holds prime position on the Haymarket roundabout and Silver Thomas Hanley/DesignInc with McBride Charles Ryan have designed an astounding building.  Lyons have produced Frankston Stage 3 while field specialist Silver Thomas Hanley are responsible for the three remaining projects.

Add the recent Royal Children's Hospital build and the internal/external design quality of Melbourne's healthcare facilities has taken a quantum leap forward.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image70h.jpg" rel="gallery-all" title="Five hospitals currently under construction"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image70h.jpg?itok=ZdU08B-Q" title="Five hospitals currently under construction" width="580"></a>

<figcaption>Five Melbourne hospitals currently under construction</figcaption></figure><h2>Upcoming projects</h2>

Healthscope have recently lodged plans for an expansion of John Fawkner Hospital located in Coburg. Works would see an expanded existing hospital, including four level extensions to both Glencairn Avenue and Jessie Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66jf.jpg" rel="gallery-all" title="An expanded John Fawkner. Image © Billard Leece"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image66jf.jpg?itok=Fb6BG_tA" title="An expanded John Fawkner. Image © Billard Leece" width="580"></a>

<figcaption>An expanded John Fawkner. Image © Billard Leece</figcaption></figure>In an altogether larger project Healthscope have initiated works on Knox Private Hospital's expansion with Watpac last week announcing it had been awarded an initial $45 million contract to undertake works onsite.

The overall Knox Private masterplan conceived by Woods Bagot calls for the facility to become the second largest hospital in Victoria, with online documents available via <a href="https://www.knox.vic.gov.au/Files/Planning/DPO_Amended_Drawings_-_submitted_to_Council_January_2014.pdf">Knox City Council's website</a>. The four-year $180 million project would see 750 construction jobs created with an additional 1000 permanent positions once the expansion is complete.

According to <a href="http://www.heraldsun.com.au/leader/east/knox-private-hospital-to-get-180m-upgrade-create-1750-local-jobs/story-fngnvlxu-1226707677700">Knox Leader</a> "An extra 240 beds, four new surgical wards, a new labour delivery unit, bigger emergency department and 350 extra parking spots" will be included.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image67knox.jpg" rel="gallery-all" title="Knox Private. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="291" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image67knox.jpg?itok=fGrKPBs_" title="Knox Private. Image © Bates Smart" width="580"></a>

<figcaption>Knox Private. Image © Woods Bagot</figcaption></figure>Elsewhere fringe facilities <a href="http://www.afr.com/p/business/property/generation_healthcare_to_build_hospital_f4M59DF9xDBdYUQndIcomO">Casey Private</a> and Epping Hospital are preparing for sizeable expansions, with Casey catering for three new buildings one of which is a second dedicated hospital. <a href="http://www.epworth.org.au/about-us/major-projects/freemasons-redevelopment/Pages/homepage.aspx">Freemasons East Melbourne</a> is due for a $59 million expansion while Royal Melbourne's masterplan also envisages for the addition of new buildings, potentially including a 20 level tower fronting Royal Parade, thus allowing growth for on of Melbourne's most important facilities.

Lead image credit: <a href="http://www.floodslicer.com.au/">Flood Slicer</a>.
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Expanding Melbourne's healthcare infrastructure

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Works are about to commence on the Brimbank Community and Civic Centre, heralding another addition to architecture firm Lyons expanding civil and educational repertoire. Construction tenders are due for the complex, which is expected will deliver a first-class outcome for the local community.

<blockquote>
The design includes an exceptional new Sunshine Library set over the first two floors with a large double height reading room and areas for different user groups including children, teens, and adults.

A new customer service centre and a local history interpretive centre make up the ground floor footprint. The second floor also includes a learning centre and community rooms, the council chamber, and an exhibition space.
<cite><a href="http://www.brimbank.vic.gov.au/DEVELOPMENT/Major_Council_Projects/Brimbank_Community_and_Civic_Centre">Brimbank City Council: Brimbank Community and Civic Centre</a></cite>
</blockquote>

The $52 million facility will also showcase a slice of Sunshine's history, with a heritage harvester machine relocated to the building and potentially suspended from the ceiling within the foyer. Lyons have also incorporated a saw tooth element to the facade, in recognition of the Sunshine Harvester Works which were prevalent onsite in times gone by.

When complete the Brimbank Community and Civic Centre is hoped to become a design beacon within the wider Sunshine town centre which is progressively undergoing renewal. Brimbank City Council hope the building will set a benchmark for the quality of future projects, while also facilitating additional development within the precinct which has provisions for 30m (10 level residential) buildings according to structure plans.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/artists_impression_of_north_east_perspective_of_brimbank_civic_and_community_centre.jpg" rel="gallery-all" title="Artists impression of the complex. Image courtesy Brimbank City Council"><img alt="" class="image-article-full-width-580px" height="460" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/artists_impression_of_north_east_perspective_of_brimbank_civic_and_community_centre.jpg?itok=bQcXagr6" title="Artists impression of the complex. Image courtesy Brimbank City Council" width="580"></a>

<figcaption>Artists impression of the complex. Image courtesy Brimbank City Council</figcaption></figure>The Brimbank Community and Civic Centre will join two existing municipal buildings designed by Lyons. Seen below, <a href="http://www.lyonsarch.com.au/hume-city-council-office-building/?b=1" target="_blank">Hume City Council's offices</a> were completed during 2007 and promptly won the National Australian Institute of Architects' Harry Seidler Award for Commercial Architecture in 2008.

More recently <a href="http://www.lyonsarch.com.au/dandenong-municipal-building/?b=1" target="_blank">The City of Greater Dandenong Municipal Building Project</a> was opened earlier in 2014. Similar to Brimbank's new domicile, the mixed-use Dandenong complex includes the city's new offices, a public library, community meeting rooms and Council Chambers. A landscaped civic square and retail shops round out the 13,000m² facility.

Many design elements are evident over all three buildings in a uniquely Lyons style, including the use of bold colours, embellished entry points and liberally applied external louvres. In a wider context Lyons have successfully delivered a swag of large municipal and tertiary projects in recent years; it seems that when a design statement is required in such a context, Lyons are the architecture firm of choice.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21lyons.jpg" rel="gallery-all" title="Hume city Council. Images © Lyons"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image21lyons.jpg?itok=zvP9nyve" title="Hume city Council. Images © Lyons" width="580"></a>

<figcaption>Hume City Council. Images © Lyons</figcaption></figure>The Brimbank Community and Civic Centre's construction program will see works begin next month, with the Sunshine Library and Customer Service Centre being temporarily relocated for the period of construction. All going to plan the new facility will be ready for occupancy mid-2016.
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Lyons add another civic project to their portfolio

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The Buckley is the newest landmark address in Melbourne's inner-west that is raising the bar for apartment living. Located in the heart of Footscray, one of Melbourne's most multicultural pockets, The Buckley offers designer living just five kilometres from the CBD.

The Buckley lies in a rich, diverse, and ever-evolving pocket of the city fringe. As a divider between Footscray and Seddon, the Buckley Street site sits in the middle of two distinct yet complimentary neighbourhoods. Footscray is a district cherished by food and market lovers from all over the city. The charming streets of neighbouring suburbs Seddon and Yarraville are dotted with boutiques, speciality shops, cafes, independent grocers, butchers and florists.

The Buckley marks the eighth development in Footscray for <a href="http://www.keystoneproperty.com.au/" target="_blank">Keystone Property Group</a>, who over the past decade have built a reputation for delivering quality projects in the Melbourne inner-city market.

"Finding the right location is imperative to a development's success," said Luke Daley, Director of Keystone Property Group. As a developer, when we buy well it translates into our customers buying well. Melbourne's inner west remains one of the cities most affordable inner-city areas for investment and The Buckley lies in one of its best pockets."

"Away from areas of prolific development and adjacent to the village-like streets of Seddon, it's the only place in Melbourne, if not Australia, where 5kms out of the CBD you can purchase seventy square meter, two bedroom apartments for $470,000", said Daley.

The project is the fourth that Keystone Property Group and Kavellaris Urban Design have worked on together. With a brief to create a development that mirrored the eclectic nature of the area, The Buckley is set to become a distinctive and memorable landmark building in the heart of Melbourne's inner-west.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/building-facade.jpg" rel="gallery-all" title="Street level perspective of The Buckley"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/building-facade.jpg?itok=ayj9cS9m" title="Street level perspective of The Buckley" width="580"></a>

<figcaption>Street level perspective of The Buckley</figcaption></figure><a href="http://www.kud.com.au/" target="_blank">Kavellaris Urban Design</a>, the architect behind the development, is a Melbourne-based firm that have experience across retail, large-scale commercial projects and designs that have meaning and integrity at their core.

Billy Kavellaris, lead architect on the project, said; "The Buckley is a bold project with exciting alternating articulated geometries that hover over the main facade. Our objective was to create a dynamic presence to the street facade and continue this language throughout the project. We wanted to create large livable spaces with high ceilings and integrated quality finishes throughout the development. The dwellings enjoy large balconies and clever storage and study areas for contemporary urban living."

"We opted to use the interior styling services at <a href="http://www.scharp.com.au/" target="_blank">Scharp</a> because we really wanted to showcase the potential of the property to the purchaser and make our potential buyers sit up and take notice. It is crucial to the success of a development; without furniture an apartment is just a blank canvas." said Daley.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/designed-for-living.jpg" rel="gallery-all" title="A material palate of exposed concrete and timber floorboards"><img alt="" class="image-article-full-width-580px" height="231" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/designed-for-living.jpg?itok=1czGxV8M" title="A material palate of exposed concrete and timber floorboards" width="580"></a>

<figcaption>A material palate of exposed concrete and timber floorboards</figcaption></figure>"We began putting together the 3D renderings and hero images, and after a few weeks began to translate our colours that we used for the interior images into the branding and collateral layouts. When the campaign went live we took thirty-eight registrations of interest; with buyers being highly receptive to the location, price point and design."

Scharp is a talented team of service driven property-marketing specialists renowned for quality and best practice. Scharp collaborated with KUD and Keystone to bring the project to life through the branding design, artist's impressions, and portrayal of the lifestyle on offer.

Our first question was how we can make The Buckley stand out in a neighbourhood where numerous developments are vying for the same market?" said Malcolm Schapel, Managing Director, and Creative Director at Scharp.

Scharp drew inspiration from the dynamic locale and 'on the go' lifestyle of the developments target market. "Our photographer created portraits of the local businesses and people that are the lifeblood of Footscray," said Schapel.

By using the bold design and eclectic nature of the area, Scharp weaved a unique urban narrative that stood miles apart from its competitors. "The Buckley is an iconic part of the neighbourhood; we aimed to create a campaign around its strong selling points - the location's character and position right in the heart of Footscray."

Investors in the know have had special interest in The Buckley, due to the council's vision for Footscray as part of Melbourne 2030 plan. The development that is proposed for the area is predicted to kick-start significant population and value growth.
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The Buckley - Raising the bar for apartment living

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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