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Having observed Melbourne's growing appetite and subsequent construction boom in apartments for over ten years, certain trends become abundantly clear. One such trend is the widening chasm in design quality between Melbourne's inner city and middle/outer suburban apartment stock. Whilst many inner city apartment projects maintain a certain design quality, the majority of those in middle and outer suburbs tend to be precast creations, low in design quality and devoid of character - but not all.

Enter Imperial Apartments atop Doncaster Hill.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/GS_Doncaster_External%20Daylight%20V1_RETOUCH.jpg" rel="gallery-all" title="Sweeping view offered by Imperial Apartments. Image © AXF Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/GS_Doncaster_External%20Daylight%20V1_RETOUCH.jpg?itok=0h0YFEEs" title="Sweeping view offered by Imperial Apartments. Image © AXF Group" typeof="Image"></a>

Ever expanding Melbourne developer <a href="http://www.axfgroup.com.au/" target="_blank">AXF Group</a> have teamed with <a href="http://buchan.com.au/" target="_blank">Buchan Group Architects</a> to deliver an impressive design that responds to its surrounds. With frontage to Williamsons Road and perched atop Doncaster Hill, the terraced design utilises its incredible location to maximise sight lines from apartments over all levels - something generally not afforded to most developments. Relative to nearby apartment buildings, many of which were developed some years ago, Imperial sets the standard for Doncaster in terms of presence and design quality.

Yet the true test of an apartment building's quality lies within. Imperial will contain 96 apartments over ten levels, with one, two and three bedroom options available. Internal design firm <a href="http://www.gabrielsaunders.com.au/" target="_blank">Gabriel Saunders</a> have been commissioned to provide a Couture service allowing purchasers to customise their apartments to the their personal preferences. Fixtures &amp; fittings will also be high end with Imperial apartments featuring timber floors, marble bench tops, Bosch or Miele appliances, Two-Pac joinery, porcelain tiles and designer lighting.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/GS_Doncaster_Living_RETOUCH.jpg" rel="gallery-all" title="A lightfilled and spacious apartment, typical of those at Imperial. Image © AXF Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/GS_Doncaster_Living_RETOUCH.jpg?itok=fnpW_St0" title="A lightfilled and spacious apartment, typical of those at Imperial. Image © AXF Group" typeof="foaf:Image"></a>

All dwellings include large outdoor spaces as seen above and below, particularly those with a western orientation accomodating CBD views. Mt Dandenong to the east or the undulating eastern suburbs elsewhere are also visible.

Another aspect setting Imperial apart is Imperial PLAY - a Mini iPad integration system for centralised control of lighting, multi zone audio, energy reporting and entertainment devices. <a href="http://www.pushcontrols.com/" target="_blank">Push Controls</a> in collaboration with Sonos and Spotify have conceived this unique home lifestyle technology system that allows the operator functionality at their fingertips. Light control, music, DVD, TV and Foxtel options to name a few can all be manipulated via a custom portable unit available to each apartment.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/GS_Doncaster_Living%20Penthouse%20V3_RETOUCH.jpg" rel="gallery-all" title="The penthouse oozes style and quality. Image © AXF Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/GS_Doncaster_Living%20Penthouse%20V3_RETOUCH.jpg?itok=7pJitljd" title="The penthouse oozes style and quality. Image © AXF Group" typeof="foaf:Image"></a>

Imperial's residential facilities are also of an exceptional standard and include a proposed open terrace residents garden, modern gym and a residents business lounge complete with a theatre while car parking and storage spaces come standard to each apartment.

So there you have it, an impressive line-up of features for an apartment development designed to sit above all others. With apartment prices beginning from $375,000, Imperial offers an high quality product in a suburb where the median house price sits comfortably <a href="https://www.propertyobserver.com.au/http://www.propertyobserver.com.au/victoria/melbourne-experiences-strongest-march-quarter-price-growth-for-a-decade-with-51-boost-to-%24561000-median-reiv/2013041260356" target="_blank">above $800,000</a> - a viable alternative for those seeking a 3108 postcode without the asscoiated price tag. Harking on my earlier point, if more apartment developments were to feature the thought and quality of Imperial's design, apartment living through Melbourne middle and outer suburbs would be that much more better for it.

<div>
Completion is anticipated during early 2015.

For further information, see <a href="http://www.imperialdoncaster.com.au" target="_blank">www.imperialdoncaster.com.au</a> or contact AXF Property on 03 8680 4888.
</div>

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silvermb

Imperial by name, Imperial by nature

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In a previous life this development site held by MAB Corporation was known as 443-451 Docklands Drive. Now with approval in tow, 6-22 Pearl River Road has been placed on the market via an Expressions of Interest campaign run by CBRE. Occupying a waterfront position with views that cannot be built out over 43 residential levels, 6-22 Pearl River Road would become the tallest building in Newquay and Docklands for that matter, if built. Bearing the above in mind, Apartments.com.au thought it an opportune time to delve deeper into this proposal.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3.jpg" rel="gallery-all" title="A Newquay family portrait, with 2-66 Pearl River Road towering above all others. Image courtesy CBRE"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/image3.jpg?itok=XHSefG3U" title="A Newquay family portrait, with 2-66 Pearl River Road towering above all others. Image courtesy CBRE" typeof="foaf:Image"></a>
Conceived by <a href="http://www.dko.com.au/" target="_blank">DKO Architecture</a> the tower would replace what is now an open air carpark which formed part of ING's Waterfront City. Subsequently purchased by MAB Corporation, the scheme was submitted to DPCD during 2012 and received planning approval a period of time later.
Viewed as one tower, the complex is notionally split in two with Tower A referring to the northern 16 level building while Tower B would involve the southern, 43 level splayed building. Together these buildings would accommodate 425 apartments with options ranging from townhouses and 1 Bedroom through to 4 Bedroom dwellings. 452 car spaces and 128 bicycle spaces would be held through the podium, with the bulk of the building's street level frontages activated. Below left shows the ground floor layout, pink and blue indicating residential/communal spaces, yellow and orange showing parking facilities while 'E' indicates four separate entry points for residents.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image55.jpg" rel="gallery-all" title="2-66 Pearl River Road ground floor plan and internal atrium. Image © DKO Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image55.jpg?itok=yG8iBhDY" title="2-66 Pearl River Road ground floor plan and internal atrium. Image © DKO Architecture" typeof="foaf:Image"></a>
Shaded green above, a naturally ventilated east-west laneway would provide a direct link between the retail and entertainment offerings of Waterfront City Piazza and the high-end lowrise townhouses located west of 6-22 Pearl River Road. Also shown above, a weatherproof atrium would stream natural light to the laneway while an overhung pool/gym complex and multiple ground level art installations provide visual stimulus. Subject to further consultation and a street art strategy, the lobby of Tower B has the potential to yield a significant large-scale art piece while being part of the overall Newquay Central art and laneway strategy. (Further images in forum thread)
In terms of building finishes, timber and lighter colour materials feature heavily over lower floors in order to soften the interaction between building and street level/pedestrians. White integral colour precast panels in a seemingly trademark DKO Architecture pattern will feature heavily over the northern tower podium, providing absolute contrast to the uniform glaze over the higher levels of both towers. The taller Tower A calls for a tri-colour scheme, they being light, dark and super grey glazing.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_8.jpg" rel="gallery-all" title="2-66 Pearl River Road as seen from Victoria Harbour. Image © DKO Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image6_8.jpg?itok=mVzMSBQc" title="2-66 Pearl River Road as seen from Victoria Harbour. Image © DKO Architecture" typeof="foaf:Image"></a>
With an offset incorporated midway through the tower, 6-22 Pearl River Road certainly has the potential to become a landmark building on Melbourne's skyline. All that's been written to this point suggests a highly acceptible design and urban outcome should this tower be built. But what of developers running their ruler over this development site prior to Expressions of Interest closing? Without labouring the point, given the site's prime position, exceptional potential views and Docklands history of strong apartment sales, 6-22 Pearl River Road will no doubt land a new owner in due course.
 
To visit CBRE's 6-22 Pearl River Road sale page, click <a href="http://cbre.realcommercial.com.au/property-land+development-vic-docklands-500728599" target="_blank">here</a>
All images above © DKO Architecture
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Newquay's tallest tower there for the taking

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Consider Wilson Street, South Yarra a snapshot of Melbourne at large. For so long a light commercial area typified by a multitude of single level factories, Wilson Street like Melbourne all over has seen an ever increasing number of residential projects take root as developers ride the increasing popularity of apartment living. There are now five apartment buildings at different stages of the development cycle along Wilson Street.

As old factories disappear, medium rise apartment buildings take their place in what seems to be South Yarra's back blocks of strength. Nearby Garden Street and Simmons Street are also subject to mid-rise proposals. While this pocket may not have the size and glitz of a Forest Hill precinct address nearby, they're equally well if not better positioned in accessing Chapel Street's many offerings.

Pure, Kudos, WLSN and Mode shown below will together yield 111 new apartments and conceivably 200+ new residents to the area.

<a href="/buildings/pure-apartments-42-wilson-street-south-yarra" target="_blank">Pure Apartments - 42 Wilson Street</a>. Registration &amp; Sales

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_16_0.jpg" rel="gallery-all" title="Pure Apartments - 42 Wilson Street, South Yarra. Image © pureapartments.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image1_16_0.jpg?itok=1VwEgdrG" title="Pure Apartments - 42 Wilson Street, South Yarra. Image © pureapartments.com.au" typeof="foaf:Image"></a>

<a href="/new-apartments/kudos-26-wilson-st-south-yarra">Kudos - 26 Wilson Street</a>. Registration &amp; Sales

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image10_0_0.jpg" rel="gallery-all" title="Kudos - 26 Wilson St, South Yarra. Image courtesy moneychoice.com"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image10_0_0.jpg?itok=9WZTSAtF" title="Kudos - 26 Wilson St, South Yarra. Image courtesy moneychoice.com" typeof="foaf:Image"></a>

<a href="/buildings/the-wlsn-7-wilson-street-south-yarra" target="_blank">WLSN Apartments - 7 Wilson Street</a>. Under construction

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_4.jpg" rel="gallery-all" title="The WLSN - 7 Wilson St, South Yarra. Image © thewlsn.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image9_4.jpg?itok=PGp1Xxe9" title="The WLSN - 7 Wilson St, South Yarra. Image © thewlsn.com.au" typeof="foaf:Image"></a>

<a href="/buildings/mode-25-wilson-street-south-yarra" target="_blank">Mode Apartments - 25 Wilson Street</a>. Under construction

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1_1.jpg" rel="gallery-all" title="Mode - 25 Wilson St, South Yarra. Image courtesy Proalliance"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1_1.jpg?itok=mpHeKnlF" title="Mode - 25 Wilson St, South Yarra. Image courtesy Proalliance" typeof="foaf:Image"></a>

Add to these the latest and largest development nearing the starters gun with images below depicting 31-43 Wilson Street. Abutting Mode Apartments the site is currently under control of Valeo Construction and under demolition. Details are limited but images via Fraher Design 3D show a large nine level apartment complex with active street frontage to Wilson Street. Underground carpark access is seemingly via Garden Lane to the rear of the building while a north-south passage and lobby is also visible. Looking remarkably similar to A Place To Live apartments on Burnley Street, Richmond one could make the assumption that SJB Architects may well be responsible for the design.

Projects such as those above certainly don't garner the media attention (or hysterical response for that matter) of the high rises through Melbourne's CBD and Southbank, yet are no less important to the overall apartment stock. What is happening in Wilson Street is happening Melbourne over, the rapid increase in mid-rise apartment buildings during the past few years has been impressive, and shows no sign of abating.
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The Wilson Street microcosm

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The magnificence of the Royal Exhibition Building's internals were on show for all to see, that is if you like exceptional beer. The grand building hosted the Great Australian Beer SpecTAPular over the weekend, an event which brings 92 uniquely brewed beers from around the world together in this exceptional venue. Running over three days, the Great Australian Beer SpecTAPular afforded those who attended the change to peruse its magnificent interiors before getting into the business of tasting some innovative, quality beers.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4220.jpg" rel="gallery-all" title="REB entrance fronting Nicholson Street"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4220.jpg?itok=J9HTDs4K" title="REB entrance fronting Nicholson Street" typeof="foaf:Image"></a>

For a complete synopsis of the Royal Exhibition Building see Peter Maltezos' <a href="/news/royal-exhibition-building-reb" target="_blank">piece</a> regarding this World Heritage listed beauty. I feel it's testament to the hard work of event organisers and many volunteers that a venue of this calibre is made available for such a use.

The only negative - there's one more year until the next Great Australian Beer SpecTAPular. See below a selection of internal images taken during Friday evening.
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REB v GABS

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Good to see a lazy Sunday morning has the ability to throw up the odd surprise. Not expecting much whilst wandering through Windsor recently, a detour off Chapel Street led to a laneway with no name. Turns out said laneway is an extension of Bowling Green Street; seemingly unassuming, quiet and empty from the outset.
Well should you have the time or inclination, starting at Union Street walk northward up Bowling Green Street toward Green Street. What starts off as a trickle of urban art quickly snowballs to an incredible finale. Alternatively you can just enjoy the following...
<iframe frameborder="0" height="450" marginheight="0" marginwidth="0" scrolling="no" src="https://maps.google.com.au/maps/ms?msa=0&amp;msid=217188856257789802703.0004dd614dd21ee9144dd&amp;ie=UTF8&amp;t=h&amp;ll=-37.853941,144.992312&amp;spn=0.002965,0.00457&amp;z=17&amp;output=embed" width="100%"></iframe> View <a href="https://maps.google.com.au/maps/ms?msa=0&amp;msid=217188856257789802703.0004dd614dd21ee9144dd&amp;ie=UTF8&amp;t=h&amp;ll=-37.853941,144.992312&amp;spn=0.002965,0.00457&amp;z=17&amp;source=embed" style="color:#0000FF;text-align:left">Bowling for Windsor</a> in a larger map
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Bowling for Windsor

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Trouble looms on the horizon for regulars who seek refreshment at the Rising Sun Hotel, one of a string of Richmond pubs engrained in the area's psyche and history. 395 Swan Street owner S. Tsourlenes &amp; Son Pty Ltd have teamed with SJB Planning and Catt Architects to submit for approval a seven level apartment building which would replace this historic venue.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_4.jpg" rel="gallery-all" title="Image © theriser.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image11_4.jpg?itok=qoNTF6WT" title="Image © theriser.com.au" typeof="foaf:Image"></a>
Sourcing the venue's website, The Rising Sun was established during the late 1800's. Through a number of owners and alterations the building has managed to maintain both character and a degree of heritage, lending itself as a local landmark in the process. The scheme below however calls for 30 apartments and 350sqm of retail space over seven levels. Heavy on precast panels and light on architectural flair, it's a clear departure from the present.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3_12.jpg" rel="gallery-all" title="Image © Catt Architects"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image3_12.jpg?itok=-ZgaSwpr" title="Image © Catt Architects" typeof="foaf:Image"></a>
The L-shaped building will contain two below ground levels catering for 23 vehicles, bicycle and apartment storage and services, all accessed via a laneway running off Beissel Street. With 22 two-bedroom and 8 one-bedroom options, expected living spaces range between 45sqm and 99sqm. The majority of dual bedroom options will sit around the 80sqm mark.
In response to the High Density Guidelines for the area, the planning report contends the following, "The development will make a positive and lasting contribution to the quality of architecture in the Burnley precinct. It is designed to address both main street frontages with a well resolved design that acknowledges the corner location." In relation to ensuring visual impacts to immediate dwellings are appropriate, the report suggests "The building has been designed to be viewed from all angles, with all elevations well-articulated."
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_7.jpg" rel="gallery-all" title="Image © Catt Architects"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image6_7.jpg?itok=SgMzw1_i" title="Image © Catt Architects" typeof="foaf:Image"></a>
As disappointing as potentially losing this hotel is to many, evidently The Rising Sun seems to have met its end as a viable concern. As the saying goes, times change! Now it's the task of Yarra City Council to determine whether this proposal is an acceptable replacement. Issues to be addressed include the proposals impact upon the area's amenity, heritage concerns, the proposal's architectural merit and its sympathy toward its immediate surrounds.
 
For further details, click on the <a href="http://urbanmelbourne.info/projects/yarra/395-swan-street-richmond" target="_blank">395 Swan Street</a> database listing
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Bad Moon Rising

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After the best part of 15 years sitting as a monument to Readings Cinemas inability to deliver any meaningful redevelopment, one of Melbourne's best development sites is up for sale. Tuesday saw the erection of Colliers International/CBRE signage showing 40 Hall Street for sale through an expression of interest campaign. Billed as 'Melbourne's Next Landmark' the 1.34 hectare open air car park has six street frontages over five titles, a prize site seemingly destined for a high density, highrise residential development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/main.jpg" rel="gallery-all" title="Image courtesy Colliers International"><img alt="" class="image-article-full-width-580px" height="455" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/main.jpg?itok=Il8Bupis" title="Image courtesy Colliers International" width="580"></a>

<figcaption>Image courtesy Colliers International</figcaption></figure>To know the area is to understand that this site is very much in the heart of Moonee Ponds. The site has been dormant for so long has angered and disappointed both residents and Moonee Valley Council alike. Formerly home to Moonee Ponds Market, the site has subsequently seen a number of redevelopment proposals put forward by Readings, only to fail. Moonee Valley Council in particular has been continually <a href="http://www.mooneevalleyweekly.com.au/story/291080/moonee-ponds-car-park-needs-fixing/" target="_blank">voicing its discontent</a> at the state of flux over this site. Deputy Major Jim Cusack <a href="http://moonee-valley-leader.whereilive.com.au/news/story/tell-us-mayor-reading-riot-act-in-moonee-ponds/" target="_blank">stated</a> previously "Twenty years ago they bought an iconic piece of Moonee Ponds, the market, and 20 years later they have given us a dust bowl that parades as a car park."

Recently the car park closed due to safety concerns. Subsequent asphalt and safety improvements have seen the site reopen, only now to be placed on the market for sale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_7938.jpg" rel="gallery-all" title="A sign of discontent"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_7938.jpg?itok=iYa5ZR45" title="A sign of discontent" width="580"></a>

<figcaption>A sign of discontent</figcaption></figure>Of interest is the render provided within Colliers marketing material. While Moonee Valley have nominated 16 levels as their preferred height, the scheme below shows a tower that would, with architectural feature, weigh in at about 30 levels or approximately 110m. Only a concept yes, but a fair indication as to what Moonee Valley can be expected across their planning desk in the future. Given the council's vehement opposition to the nearby Moonee Valley Racecourse's multiple 25 level tower proposed redevelopment, the future of this site promises to be interesting.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1626.jpg" rel="gallery-all" title="Image courtesy Colliers International"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/1626.jpg?itok=oh7l3MIG" title="Image courtesy Colliers International" width="580"></a>

<figcaption>Image courtesy Colliers International</figcaption></figure><a href="http://rca.colliers.com.au/property-land+development-vic-moonee+ponds-500716083">Colliers information and campaign for the Readings development site.</a>

Below, you can marvel at the sheer magnificence of the former Moonee Ponds Market / Readings site as it currently stands.
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Finally! Readings Moonee Ponds for sale

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As a follow-up piece to my recent <a href="/news/anstey-in-colour" target="_blank">Anstey in Colour</a> piece, today we'll dissect the growing number of apartment buildings surrounding Anstey Station and the subsequent change in the area's urban character. Below the reader will find more questions than answers, designed to provoke thought more than anything else.

Firstly though a brief outline of the area's recent and ongoing renewal into an apartment enclave.

<iframe frameborder="0" height="375" marginheight="0" marginwidth="0" scrolling="no" src="https://maps.google.com.au/maps/ms?msa=0&amp;msid=211205020527797360410.0004dc970867eec7df460&amp;ie=UTF8&amp;t=m&amp;ll=-37.762437,144.961295&amp;spn=0.005937,0.00912&amp;z=16&amp;output=embed" width="100%"></iframe> View <a href="https://maps.google.com.au/maps/ms?msa=0&amp;msid=211205020527797360410.0004dc970867eec7df460&amp;ie=UTF8&amp;t=m&amp;ll=-37.762437,144.961295&amp;spn=0.005937,0.00912&amp;z=16&amp;source=embed" style="color:#0000FF;text-align:left">Anstey in Development</a> in a larger map

Completed (Yellow)                                         Under construction (Red)                                            At sales (Green)

20 Breese Street - Anstey Square                 <a href="/new-apartments/brunswick-vic-3056">7 Florence Street - The Commons </a>                            <a href="/buildings/the-wilkinson-33-breese-street-brunswick" target="_blank">33 Breese Street - The Wilkinson</a>

10-12 Breese Street                                        <a href="/buildings/geox-37-breese-street-brunswick" target="_blank">37 Breese Street - Geox Apartments</a>                          <a href="/buildings/host-of-brunswick-8-hope-street-brunswick" target="_blank">10-14 Hope Street - Shimalli</a>

32 Breese Street                                              <a href="/buildings/westside-4-west-street-brunswick" target="_blank">4 west street - Westside Apartments</a>

28 Breese Street                                              8 Hope Street                                                                  Impending development (Purple)

3 Florence Street                                                                                                                                         26 Breese Street

208 Albion street                                                                                                                                         16 Hope Street

Revisiting Anstey in Colour, I noted that light industrial inner city areas such as Anstey are ripe for higher density apartment living. Sandwiched between Sydney Road and the Upfield rail line in an already highly desirable area to live, Anstey is dominated by single level factories and presents a golden opportunity to implement a sustainable higher density outcome while still being sympathetic to the area's urban character.

Currently the area has a very much unscripted feel about it. Florence and Breese Street below typifies the contrast of older dwellings heavy with charm and newer, albeit far more sterile apartment complexes. Given these new developments carry little of no retail offering and seemingly shun street activity, the average passer-by is left with little to no stimulus.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_7873.jpg" rel="gallery-all" title="The contrast of Florence Street"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_7873.jpg?itok=frgq0Wqm" title="The contrast of Florence Street" typeof="foaf:Image"></a>

The under construction Westside Apartments (below Left) is very much symptomatic of the new wave of apartment developments in the area. A small block leads to full site utilisation with little room for other features or meaningful street activation. Aesthetically OK when viewed in isolation, the issue arises when multiple versions of developments such as Westside meet wall to wall and maintain the same lack of street level acknowledgement.

Enter the current eastern side of Breese Street (below right). The sum of the whole seems to be a far worse outcome than what each development brings in isolation. No setbacks, narrow footpaths, wide roads (in parts) and no street level activation - is smart urban design present here?

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4997_1.jpg" rel="gallery-all" title="Westside apartments (left) with Breese Street. Render © westsideapartments.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4997_1.jpg?itok=2ulvHBUs" title="Westside apartments (left) with Breese Street. Render © westsideapartments.com.au" typeof="foaf:Image"></a>

What could have been achieved though with minor changes at minimal expense? The image below shows the Anstey Square redevelopment with 10-12 Breese Street to its right. Simple changes or Council clauses could have been incorporated during the design and approval process to make this a far superior outcome to what was built in recent years.

Given the areas impressive catalogue of street art which will diminish over time as more sites are developed, the precast panels for instance facing Breese Street would have represented a perfect opportunity to allocate each panel to an artist for a tasteful mural, possibly recognising the site or the immediate area's history. This would have brought vibrancy and an element of interest to the street scape.

<a href="http://urbanmelbourne.info/development/2013/04/01/is-this-melbournes-best-new-residential-development" target="_blank">7 Florence Street</a> aside, the lack of incorporated greenery through these new apartment developments is highly noticeable. Coupled with an already desolate streetscape, these new apartment developments add very little greenery resulting in a somewhat hostile environment at ground level. Creepers over the fence line or vertical gardens heading up the buildings precast concrete elements would have provided immense urban returns for minimal outlay. And what of simple fixed planter boxes along the roof line of these buildings?

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4990.jpg" rel="gallery-all" title="20 Breese Street / Anstey Square with 10-12 Breese Street to the rear"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4990.jpg?itok=yUkbQXJ1" title="20 Breese Street / Anstey Square with 10-12 Breese Street to the rear" typeof="foaf:Image"></a>

Where does City of Moreland stand in this? This area demonstrates rapid-fire development without a cohesive, overarching structure plan. It may well have one, but if it does it's average at best. Herein lies the worth of development structure plans, height limits aside they should seek to enrich the urban character of an area, to make an area better than what is was prior . Is it worth Council imposing a minimal levy per every apartment sold from this point on in order to fund improvement works? Simple and relatively cheap options such as removing every fifth parallel carpark and replacing those spaces with water sensitive raised garden beds doubling as seating allows the built form to be broken up,  increases amenity/shade and a provides place for individuals to congregate and interact.

Ultimately the purpose of this article is to portray the notion that minor changes, even retrospectively can lead to major urban gains. Anstey Station's surrounds still has tremendous scope for development, here's hoping that's matched with an shift in attitudes by developers, architects and council alike.

To that end Laurence will reveal a spectacular Blockhead concept for the redevelopment of Brunswick Market tomorrow. Central to the Anstey area and the primary driver in attracting people traffic through the immediate area, the concept will try to balance commercial realities with heightened environmental, urban and design principles.

 

Further images of Anstey below
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Anstey in Development

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It's not often that a developer goes to the trouble of commissioning two schemes for the one site with the expectations both will gain planning approval. That's precisely what South Yarra stalwart developer Michael Yates &amp; Co has done. 661 Chapel Street, South Yarra is currently a lowrise commercial complex yet should either or both applications gain approval, a minimum 287 apartments can be expected.

The developer has been in negotiations with the adjacent Melbourne High School (MHS) to sell a portion of the development site, all things proceeding as planned a 933sqm northern section of 661 Chapel Street will transfer to MHS for use as student accommodation and teaching facilities. Within this agreement is a clause where the intended MHS building can only rise to the equivalent of four carpark levels of the adjoining future 661 Chapel Street development, protecting residential sight lines by invoking light and air easements.

It's expected the site will be divided into three lots once MHS and the State Government complete negotiations for funding, with two being retained by the developer. Should the planned sale and transfer to MHS not proceed, a larger scheme incorporating the entire site has also been submitted to Stonnington for approval, leading to dual planning applications.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_5224_0.jpg" rel="gallery-all" title="661 Chapel Street ground plan with Melbourne's High School's portion to the right"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_5224_0.jpg?itok=FvJ-cQZt" title="661 Chapel Street ground plan with Melbourne's High School's portion to the right" typeof="foaf:Image"></a>

Major differences between Michael Yates &amp; Co's schemes 1 and 2 can be summarised by the following, where Scheme 1 reserves the intended MHS plot C (seen above) while Scheme 2 incorporates plot C into a larger development.

<table border="1" cellpadding="1" cellspacing="1" height="283" style="width: 100%;" width="829">
<thead><tr>
<th scope="col">Scheme 1</th>
			<th scope="col"> </th>
			<th scope="col">Scheme 2</th>
			<th scope="col"> </th>
		</tr></thead>
<tbody>
<tr>
<td>Tower 1A</td>
			<td>Tower 1B</td>
			<td>Tower 1A</td>
			<td>Tower 1B</td>
		</tr>
<tr>
<td> </td>
			<td> </td>
			<td> </td>
			<td> </td>
		</tr>
<tr>
<td>26 levels</td>
			<td>21 levels</td>
			<td>26 levels</td>
			<td>21 levels</td>
		</tr>
<tr>
<td>76m</td>
			<td>60.35m</td>
			<td>76m</td>
			<td>60.35m</td>
		</tr>
<tr>
<td>158 apartments</td>
			<td>129 apartments</td>
			<td>202 apartments</td>
			<td>137 apartments</td>
		</tr>
<tr>
<td>131 car spaces</td>
			<td>128 car spaces</td>
			<td>175 car spaces</td>
			<td>161 car spaces</td>
		</tr>
<tr>
<td>46 bicycle spaces</td>
			<td>45 bicycle spaces</td>
			<td>60 bicycle spaces</td>
			<td>57 bicycle spaces</td>
		</tr>
<tr>
<td>&gt;&gt;</td>
			<td>unknown</td>
			<td>&gt;&gt;</td>
			<td>1187sqm office</td>
		</tr>
<tr>
<td>&gt;&gt;</td>
			<td>54sqm retail space</td>
			<td>&gt;&gt;</td>
			<td>189sqm cafe</td>
		</tr>
<tr>
<td>&gt;&gt;</td>
			<td>69sqm retail space</td>
			<td>&gt;&gt;</td>
			<td>217sqm shop</td>
		</tr>
</tbody>
</table>
Working on the assumption that the MHS plan eventuates, the smaller scheme 1 would involve 287 apartments split between two buildings which share a common wall. The taller west building (1A) at 26 levels would command sweeping views over Port Phillip Bay and Melbourne's CBD while the abutting 21 level East building (1B) fronts Chapel Street with views to the Dandenongs.

Whilst appearing as one unbroken form, the two tower complex allows Developer Michael Yates &amp; Co to deliver a staged development if they so desire, releasing one or both to public sales at their discretion.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_5252_1.jpg" rel="gallery-all" title="661 Chapel Street centre stage with Avenue (left) and Yarra house (right) at different stages of construction"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_5252_1.jpg?itok=GA529Q9W" title="661 Chapel Street centre stage with Avenue (left) and Yarra house (right) at different stages of construction" typeof="foaf:Image"></a>

Project architect Bird De La Coeur have by intent or coincidence devised a western tower that is remarkably similar in form to Buchan Group's Vogue apartment tower at 670 Chapel Street. Both employ a sheer glass facade indented with balcony openings. Conversely 661 Chapel Street's eastern building includes a number for setbacks from Chapel Street, the first of which occurs at level 6 or 20.5m above street level. A further setback occurs at level 18 or 55.85m, allowing the building to transition into the taller western tower.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_17.jpg" rel="gallery-all" title="Bird De La Coeur's proposed 661 Chapel Street with Buchan's existing 670 Chapel Street "><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image1_17.jpg?itok=JSolnWCU" title="Bird De La Coeur's proposed 661 Chapel Street with Buchan's existing 670 Chapel Street " typeof="foaf:Image"></a>

Questions may be raised as to the amount of vehicular space dedicated to the porte-cochere and whether it could be used in a more meaningful purpose, exacerbated by the fact the eastern tower will also have another carpark entry. This results in three separate vehicle access points to Chapel Street.

The porte-cochere is made possible by a 30m setback from Chapel Street for the western tower while the eastern tower maintains 2.82m setback, in line with the existing streetscape. Retail premises are prominent, as are the alfresco dining areas, thereby enhancing activity and interaction with Chapel Street.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_5250.jpg" rel="gallery-all" title="The building as seen from Chapel Street"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_5250.jpg?itok=cU25I8XO" title="The building as seen from Chapel Street" typeof="foaf:Image"></a>

A Stonnington Council planning decision for 661 Chapel Street is imminent.

All renders and ground plan © Bird De La Coeur Artchitects
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Take it either way > 661 Chapel Street planning application

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Recently Apartments.com.au wandered through the freshly complete Yarra Point penthouse apartment located in Melbourne's Docklands. Yesterday's <a href="/news/mirvac-announces-oly-san-francisco-display-apartment-at-yarra-point" target="_blank">article</a> highlighted the internal features of apartment 31-01 within Mirvac's Yarra's Edge precinct, while todays pictorial focuses on the superb external views it offers.

 

Life's good at the top

 

Enjoy
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Life's good at the top

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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