<html><body>
City of Port Phillip will this week indicate that it has sufficient reason to object to two pending projects in Port Melbourne.

17 Rocklea Drive and 365-391 Plummer Street are both within the Wirraway Precinct of Fishermans Bend, and both projects are under the authority of the Minister for Planning. Nonetheless it has been recommended by internal planners that City of Port Phillip denies support for either application in their respective current forms.

The two proposals are controlled by separate entities, although it's been <a href="http://www.smh.com.au/business/property/third-street-plans-135b-in-fishermans-bend-projects-20170314-guxsae">reported </a>that Malvern-based Third Street is the developer of both projects, with Elenberg Fraser the common architect. The duo collaborated for Third Street's first Fishermans Bend project, dubbed <a href="/buildings/pm-port-melbourne-320-plummer-street-port-melbourne">PM Port Melbourne</a> which is approaching a construction start.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_5.jpg" rel="gallery-all" title="Elenberg Fraser's Plummer Street scheme."><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_5.jpg?itok=bLqf0x0X" title="Elenberg Fraser's Plummer Street scheme." width="580"></a>

<figcaption>Elenberg Fraser's Plummer Street scheme.</figcaption></figure>In its current guise, 365-391 Plummer Street consists of 1,188 apartments backed by 985 car parks over three separate towers. A restaurant, café, sensory retreat, numerous retail spaces and supermarket support the residences; although there has been no provision for an affordable housing component.

Almost half the apartments are designated as single bedroom abodes (582), with the balance consisting of 494 dual bedroom and 112 triple bedroom dwellings.

Plans for the 19,410 square metre site nominates a new through block of 2,673 square metres as the development's public open space.

With 18 storeys above three ‘mezzanine’ storeys, 17 Rocklea Drive has a considerably smaller number of apartments planned. SoHo office/dwellings and apartments amount to 224, split between 131 single bedroom, 66 dual bedroom and  27 triple bedroom dwellings.

A cinema, health club, yoga room, oversized dining room, garden lounge, communal landscaped terrace, sky lounge, library, business club, meeting room, skyline pool, jacuzzi, and rooftop landscaped outdoor area headline the project's considerable amenities.

365-391 Plummer Street's Floor Area Ratio stands at 6.94:1, whilst 17 Rocklea Drive's is lower at 5.66:1.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image53_4.jpg" rel="gallery-all" title="Elenberg Fraser have conceived Rockley Drive."><img alt="" class="image-article-full-width-580px" height="475" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image53_4.jpg?itok=vzrsKO01" title="Elenberg Fraser have conceived Rockley Drive." width="580"></a>

<figcaption>Elenberg Fraser have conceived Rockley Drive.</figcaption></figure>Although nominally against both projects in their current forms, City of Port Phillip have included a set of draft conditions for both in the likelihood that they will eventually gain approval.

For the Plummer Street development, Council has cited concerns in relation to "the amenity of dwellings including daylight access and outlook, lack of affordable housing and 3 bedroom dwellings, parking provision and design, loading and waste collection, bike parking provision and design, and sustainability."

City of Port Phillip has attached standard draft conditions to their report in order to assist VCAT should they determine to approve the proposal; these conditions are primarily focused on the inclusion of an affordable housing aspect. Beyond that Council has chosen to refrain from other conditions, citing the complexity of the application.

A number of issues surrounding Rocklea Drive pertain to "building height exceeding the mandatory maximum number of storeys, car park design...lack of diversity in housing types and sizes, wind impacts adjacent to and within the site, lack of affordable housing." Council also believes these issues can be ameliorated by conditions which would see the proposal modified.
</body></html>

silvermb

CoPP provides limited joy for two Fishermans Bend proposals

<html><body>
When a site spans 19,280 square metres, it becomes a 'district'. That's the case according to the development team behind the Jam Factory's pending overhaul.

Reporting on the project to date has focused on the close to 60,000 square metres of new commercial space that is earmarked for the site, but more importantly from a layperson's perspective is the extensive new public realm that is planned as part of the development.

<blockquote>
Our vision for the new Jam Factory is to create a highly permeable site, an extension to its context - a district defined through an ensemble of buildings that embodies and reflects the site’s rich character and establishes a new district, a breathing space, a destination of shopping, eating, working.

Jam Factory shapes as  far more than just a commercial reworking of the existing complex. A genuine gesture to the people.
</blockquote>

The opportunity to create this grand gesture has fallen to Bates Smart and Nottingham-based Leonard Design Architects. Their challenge as set down by developer Newmark Capital was to create Australia’s premiere mixed-use district.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_7.jpg" rel="gallery-all" title="Green rooftop expanses. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="337" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_7.jpg?itok=XyCSagm-" title="Green rooftop expanses. Image: Bates Smart" width="580"></a>

<figcaption>Green rooftop expanses. Image: Bates Smart</figcaption></figure>A highlight of the reworked Jam Factory's design is the publicly accessible network of green terraces and passages that will sit atop level 3.

<blockquote>
The spaces feature direct access from ground level from a number of locations and will be highly activated throughout the day due to the location of the commercial lobbies on these levels.

In addition, the proposed garden terrace located along the northern edge of the site will receive high exposure to direct northern sun throughout the day due to abutting rail reserve which prevents the interface from being ‘built out’.
</blockquote>

The multiple access points will join with a network of activated roads and laneways at ground level.

In the application now with City of Stonnington, Newmark Capital's stated goal is to revitalise the current complex so that it reflects the needs of the whole community.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image45_7.jpg" rel="gallery-all" title="Chapel Street permeability. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image45_7.jpg?itok=t7EENNpy" title="Chapel Street permeability. Image: Bates Smart" width="580"></a>

<figcaption>Chapel Street permeability. Image: Bates Smart</figcaption></figure>According to planning documents, key features of the proposed ground floor treatment include: 

<ul>
<li>A new north facing dining terrace with extensive greenery and public realm opened up. Vertical links to the level three elevated garden terrace will also be incorporated.</li>
	<li>A new laneway entry from Garden Street aligned with Bray Street to the south. This new laneway physically and visually reconnects the site to the southern road network and offers unique opportunities for walkable and pedestrian-scaled ground plane treatments.</li>
	<li>Re-opening the existing original façade on Garden Street to introduce a variety of smaller scaled retail and dining formats will activate Garden Street from a moribund vacant street to a vibrant and pedestrian-friendly street.</li>
	<li>The proposed design ‘opens up’ new access points from Chapel Street by reinstating Turnbull Street lanes and a new open plaza on Chapel Street to the north of the site.</li>
	<li>Internal privately managed, publicly accessible spaces, laneways and streets feature different widths, lengths and overall design which creates a series of different spaces with different identities, character and ‘feel’ similar to what would be expected across a typical city block.</li>
	<li>Depending on their purpose, the width of each internal laneway has been modelled on analysis of successful outcomes within Melbourne – Bank Place, Degraves Street, the Causeway within the central city have informed this aspect of the proposal.</li>
	<li>A new ‘Jam Factory Square’ similar in scale to QV Square in Melbourne. Designed with a number of events in mind (normal day, small events, larger events).</li>
	<li>The courtyard is north facing and will allow light to filter through the space and define the proposed series of streets and lanes.</li>
</ul>
Submitted during October, the cost of construction for the project exceeds $400 million, making it one of Melbourne's largest pending projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image48_8.jpg" rel="gallery-all" title="A green view toward South Yarra's Capitol Grand building. Image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="684" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image48_8.jpg?itok=AGz1Z3ZR" title="A green view toward South Yarra's Capitol Grand building. Image: Bates Smart" width="580"></a>

<figcaption>A green view toward South Yarra's Capitol Grand building. Image: Bates Smart</figcaption></figure>
</body></html>

South Yarra's Jam Factory redevelopment a public realm bonanza

<html><body>
Journal Student Living's move on 500 Swanston Street headlines a fresh drive of student accommodation projects looking to call Carlton home.

The $60m build would be Journal's second Melbourne project after 18-32 Leicester Street which is in the hands of Icon Construction. Journal Student Living is backed by South African company Redefine Properties.

500 Swanston Street as the current home of the CFMEU accounts for a 1,388sqm land plot and finds itself in the midst of a handful of student accommodations buildings. METIER3 have designed the newest member of the pack to include 710 student beds across 18 levels.

Spanning 57 metres in height, the development will also include heavily activated lower levels and roughly 1,700 square metres of student communal space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_7.jpg" rel="gallery-all" title="Three distinct volumes constitute the new 500 Swanston Street. Planning image: METIER3"><img alt="" class="image-article-full-width-580px" height="439" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_7.jpg?itok=4vQhi4g0" title="Three distinct volumes constitute the new 500 Swanston Street. Planning image: METIER3" width="580"></a>

<figcaption>Three distinct volumes constitute the new 500 Swanston Street. Planning image: METIER3</figcaption></figure>METIER's first student accommodation design enters the Apartments.com.au Project Database just as Urbanest has been confirmed for the Carlton Connect Initiative, which will account for the former Royal Women's Hospital further north along Swanston Street.

Aside from University of Melbourne's new School of Engineering, office space and a mass of retail space, the project jointly designed by Hayball and Woods Bagot will also take on 528 student beds across 274 rooms. Urbanest will manage the new wing of the development which spans 15 levels.

The project at 700 Swanston Street adds to Urbanest's two existing campuses and two further campuses in development.

Reports on 700 Swanston Street were handed down last night; the expected outcome being City of Melbourne's support final for the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_4.jpg" rel="gallery-all" title="Urbanest's latest located at the Carlton Connect Initiative. Planning image: Hayball/Woods Bagot"><img alt="" class="image-article-full-width-580px" height="481" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_4.jpg?itok=e9MBKrdi" title="Urbanest's latest located at the Carlton Connect Initiative. Planning image: Hayball/Woods Bagot" width="580"></a>

<figcaption>Urbanest's latest located at the Carlton Connect Initiative. Planning image: Hayball/Woods Bagot</figcaption></figure>Also on the City of Melbourne's agenda last night was Cedar Pacific's bid to transform Carlton's 123-135 Bouverie Street into one of the city's larger student accommodation projects.

The nettletontribe-designed project has gone through design alterations, which includes an increased setback above the onsite heritage building, a reduce the number of student rooms to 579 and an increase in communal space as a result of internal rearrangements. 123-135 Bouverie Street too has been recommended for approval, subject to conditions. 

There are currently a dozen student accommodation projects within Carlton under development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image44_3.jpg" rel="gallery-all" title="Bouverie Street's likely addition. Planning image: nettletontribe"><img alt="" class="image-article-full-width-580px" height="337" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image44_3.jpg?itok=OFqXIoev" title="Bouverie Street's likely addition. Planning image: nettletontribe" width="580"></a>

<figcaption>Bouverie Street's likely addition. Planning image: nettletontribe</figcaption></figure>
</body></html>

Carlton's magnetic appeal for student accommodation strengthens

<html><body>
Apartments have seemingly taken a back seat in South Yarra as developers look to cash in on Melbourne's buoyant hotel sector.

Latest to the trend is LK Property Group who are seeking to usurp their already approved residential tower scheme on Claremont Street with a 294-room hotel tower. If successful 35-41 Claremont Street would join three other prospective hotels within South Yarra, which combined could add as many as 711 new hotel suites to the suburb.

LK Property Group's about-face for the 1,446 square metre site follows on from the previous <a href="http://artisanarchitects.com.au/projects/claremont-street">Artisan Architects-designed scheme</a> gaining approval during December 2016. It was to have included 121 apartments.

The developer pulled the trigger on the redesign mid-year, enlisting Rothelowman for the new hotel's design. Submitted during August, the project carries a build value of $65 million.

Expected is a twenty-two storey hotel building above a single basement level encompassing 20,083 square metres of gross floor area. A lounge, meeting rooms, restaurant, gym and rooftop bar are among the design's listed amenities.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_13.jpg" rel="gallery-all" title="Exterior finishes. Planning image: Rothelowman"><img alt="" class="image-article-full-width-580px" height="228" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_13.jpg?itok=zojjQuCq" title="Exterior finishes. Planning image: Rothelowman" width="580"></a>

<figcaption>Exterior finishes. Planning image: Rothelowman</figcaption></figure>In advancing plans for a hotel, LK Property Group will for the first time move away from a residential outcome.

The unveiling of a new 35-41 Claremont Street follows hot on the heels of two new hotels announcing themselves over recent weeks. Most recently Argo Group has listed 230 Toorak Road for sale, complete with approval for 93 hotel suites.

Designed by Woods Bagot, the scheme replaces developer Cranecorp's earlier plans for <a href="https://www.hassellstudio.com/en/cms-projects/detail/toorak-road">25 luxury apartments</a> across the site.

Alfasi Property Development has also entered the fray, planning a 150-room, 4.5-star international hotel at 2-10 River Street. JLL Metropolitan Sales handled the sale of the 2,116 square metre site recently, resulting in Alfasi rolling out their first hotel development.

Carr Design Group have handled the project's architecture, describing the outcome as "consisting of a two-level podium which creates a dramatic contrast. Clad in a dark metallic materiality with a structural form defined by sheer blades and articulated planes, the effect is of solidity, strength and rigorous detailing forming the base from which the suites sit lightly above."

Rounding out South Yarra's quartet of hotels in waiting is Starwood Hotel and Resort's commitment to 402 Chapel Street. Expected to open during 2019 as part of a larger mixed-use development, Starwood will brand the 176-room hotel component under its Aloft banner.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_21.jpg" rel="gallery-all" title="2-10 River Street, Aloft Chapel Street and 230 Toorak Road."><img alt="" class="image-article-full-width-580px" height="403" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_21.jpg?itok=XVw8LWT6" title="2-10 River Street, Aloft Chapel Street and 230 Toorak Road." width="580"></a>

<figcaption>2-10 River Street, Aloft Chapel Street and 230 Toorak Road.</figcaption></figure>
</body></html>

South Yarra's fourth hotel in development unveiled

<html><body>
Lendlease conceived 888 Collins Street as Victoria Harbour's stand out residential tower, and that aim has been recognised at this year’s Victorian Urban Development Institute of Australia’s Awards for Excellence.

In facilitating the project located on the corner of Bourke and Collins streets, Lendlease enlisted architects Woods Bagot to conjure the design. Now the auspiciously addressed 888 Collins Street has been recognised as the state's premier residential tower, securing a win in the High Density Development (above 10 storeys) category.

A field of eight projects was considered for the category, with the judging based upon "urban form, community creation, innovation features and environmental and engineering considerations, highlighting quality and innovation across the urban development industry."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2vic.jpg" rel="gallery-all" title="888 Collins Street. Image: Trevor Mein"><img alt="" class="image-article-full-width-580px" height="933" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2vic.jpg?itok=1a2RNrjy" title="888 Collins Street. Image: Trevor Mein" width="580"></a>

<figcaption>888 Collins Street. Image: Trevor Mein</figcaption></figure>888 Collins Street's grandest public gesture is the Light House installation by artist Bruce Ramus which covers the lower 15 storey tower's entire facade.

Light House was conceived as a real-time weather display that responds to data from the Bureau of Meteorology by illuminating the building’s façade each night. The project also scored a 5-Star Green Star design rating from the Green Building Council of Australia, plus an average 7.2 Star Nationwide House Energy Rating Scheme rating.

The project's 578 apartments across two towers are serviced by amenities such as a sky-high golf putting green, pool, gym, spa, business lounge, library and communal rooftop garden.

<blockquote>
888 Collins Street sits among Lendlease’s newest collection of premium harbour-side apartment buildings and represents a blend of innovation in technology, architectural excellence, public interaction and sustainability, while enhancing the precinct’s nearby public amenity.

The tower’s design and orientation gives residents the opportunity to take full advantage of Victoria Harbour’s public spaces, offering waterfront views on the doorstep of Melbourne’s CBD.
<cite>Lendlease Head of Apartments for Urban Regeneration: Ben Christie</cite>
</blockquote>

888 Collins Street's construction coincided with Lendlease's delivery of 889 and 883 Collins Street directly opposite, representing Sydney-based Koichi Takada Architects' first Melbourne project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3md.jpg" rel="gallery-all" title="888 Collins Street in sight. Image: Melbourne Dream"><img alt="" class="image-article-full-width-580px" height="669" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3md.jpg?itok=TfDXvhRH" title="888 Collins Street in sight. Image: Melbourne Dream" width="580"></a>

<figcaption>888 Collins Street with 883 &amp; 889 Collins in the foreground. Image: Melbourne Dream</figcaption></figure>The Urban Development Institute of Australia’s Awards for Excellence also bore fruit for a number of other high-density residential projects.

Woods Bagot scooped the Consultant's Award on both 888 Collins Street and Promenade Aqui in the adjoining Newquay precinct. Riverlee Group secured the Urban Renewal category for Jaques Richmond which transformed a former industrial rock crushing business into an apartment complex, whilst Caulfield's Cantala apartment and townhouse project was awarded the Medium Density Development category.

To see the full list of winners, click <a href="https://www.udiavic.com.au/Awards/2017-UDIA-Awards-for-Excellence">here</a>.
</body></html>

888 Collins Street scores big at Victoria's UDIA awards

<html><body>
The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction.

Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Apartments.com.au Project Database has seen the overall number of apartment developments within Footscray in development swell to 40. These 40 projects represent approximately 7,350 new dwellings for postcode 3011.

Latest to the database is a proposal spanning multiple residential lots across 108-120 Cowper Street and 10 Parker Street, Footscray. FJP PTY LTD and RLWL PTY LTD hope to secure approval for the  2,414 square metre corner site.

Proposed is a five storey building of 68 apartments designed by Turco and Associates. 7 x 1 bedroom apartments, 57 x 2 bedroom apartments and 4 x 3 bedroom apartments constitute the living mix, with a café and basement parking for 69 vehicles also present.

Outdoor seating is associated with the café whilst a large landscaped atrium at the centre of the development adds to the project's amenity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_19.jpg" rel="gallery-all" title="A new Cowper Street interpretation. Planning image: Turco and Associates"><img alt="" class="image-article-full-width-580px" height="268" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_19.jpg?itok=IN1e73_b" title="A new Cowper Street interpretation. Planning image: Turco and Associates" width="580"></a>

<figcaption>A new Cowper Street interpretation. Image: Turco and Associates</figcaption></figure>Keystone Property Group also has another Footscray apartment project at planning, this time adjoining their near complete development at 90 Buckley Street.

The vacant block at 94-104 Buckley Street has been earmarked for a 10 storey mixed-use building comprising 4 retail tenancies over 326 square metres and 121 residential apartments. Holding a build value of $24 million, the project encompasses a 2,770 square metre tract of land which backs onto the Footscray rail corridor.

The apartment mix sees 44 x 1 bedroom, 73 x 2 bedroom and 4 x 3 bedroom apartments. 130 car spaces and 70 bicycle spaces, a swimming pool, seating areas and BBQ facilities are provided within the scheme created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8bark.jpg" rel="gallery-all" title="Buckley Street continues to garner residential attention. Planning image: KUD"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8bark.jpg?itok=kURUXoSm" title="Buckley Street continues to garner residential attention. Planning image: KUD" width="580"></a>

<figcaption>Buckley Street continues to garner residential attention. Planning image: KUD</figcaption></figure>Nearby and construction starts are on the agenda within Footscray's Joseph Road Precinct, as two more projects prepare to break ground within the formerly industrial precinct which spans 7 hectares.

Stage One of Growland's Victoria Square project is at tender and is expected to carry a build value in excess of $100 million. Towers 3 and 4 of the six tower project will be constructed along with the podium building for a grand sum of 455 apartments and 8 commercial tenancies.

11 apartments are through the podium, whilst Tower 3 accommodates 276 apartments and Tower 4 houses 168.

Directly east of Victoria Square, Blue Earth Group have moved to initiate works at <a href="/buildings/boat-house-2-joseph-road-footscray">2 Hopkins Street</a>, with a piling rig indicating construction should begin shortly. River One and Boat House are the initial two releases within the development, consisting of hundreds of new apartments on the banks of the Maribyrnong River.

If history repeats itself, Hamilton Marino Builders will construct Blue Earth Group's multi-tower project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4vicsqu.jpg" rel="gallery-all" title="Victoria Square above Footscray. Image: Growland"><img alt="" class="image-article-full-width-580px" height="222" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4vicsqu.jpg?itok=EXrktRoy" title="Victoria Square above Footscray. Image: Growland" width="580"></a>

<figcaption><a href="/buildings/victoria-square-8-hopkins-street-footscray">Victoria Square</a> above Footscray. Image: Growland</figcaption></figure>
</body></html>

Footscray's churning apartment pipeline reaches 40 separate projects

<html><body>
More than 8,000 square metres of land in Wheelers Hill has been given the development green light by Monash City Council.

At the turn of December Council chose to endorse an application to develop vacant land at 161-169 Jells Road for a multi-level aged care facility. As part of the CHT Architects-designed development, an existing aged care facility located at 171 Jells Road will also be refurbished.

The site had previously been marketed as an apartment complex backed by Ammache Architects. With that project failing to break ground, the prominent corner site was handed to CBRE City Sales during 2016 and was subsequently sold to Lifeview Residential Care.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image50_1.jpg" rel="gallery-all" title="Freshly approved. Planning image: CHT Architects"><img alt="" class="image-article-full-width-580px" height="221" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image50_1.jpg?itok=vureNtEO" title="Freshly approved. Planning image: CHT Architects" width="580"></a>

<figcaption>Freshly approved. Planning image: CHT Architects</figcaption></figure>The care provider can now add a further 206 bedsit rooms with ensuites to their existing adjoining facility. The new complex is split into three wings with four and five storeys the built outcome.

108 car parks are expected across the lower ground and ground floors with the main entrance to the new building fronting Ferntree Gully Road.  Amenities such as a café/bar, corner store, hair salon and function space are included, with bedsits within the building broken into clusters of 12 which are supported by a kitchen, dining and living area, laundry and study area.

The $40 million development now holds a Notice of Decision to Grant a Planning Permit, with final approval subject to conditions but a formality. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image48_7.jpg" rel="gallery-all" title="The site's failed apartment development. Image: Ammache Architects"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image48_7.jpg?itok=fSW597BT" title="The site's failed apartment development. Image: Ammache Architects" width="580"></a>

<figcaption>The site's failed apartment development. Image: Ammache Architects</figcaption></figure>Lifeview Residential Care's 161-169 Jells Road success reinforces the wave of aged care projects appearing across Melbourne's outer eastern suburbs.

Builder Cockram recently delivered Baptcare's The Orchards Community Retirement Living at 107 Andersons Creek Road, Doncaster East. It consists of 224 beds, whilst the builder has just begun works on the considerably larger <a href="/developments/blackburn-south-vic-3130">Regis Inala</a> aged care complex at 220 Middleborough Road, Blackburn South.

Buxton Construction is working on BlueCross Box Hill which will see a further  221 beds created, whilst Ringwood's Olivet Aged Care Development is approaching a construction start. Further to the above, 62-94 Jacksons Road, Mulgrave is also being considered for 179 independent living apartments, 108 aged care beds and 72 assisted living apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image54_5.jpg" rel="gallery-all" title="CHT Architects' Orchards Doncaster East &amp; Buxton Construction's BlueCross Box Hill"><img alt="" class="image-article-full-width-580px" height="219" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image54_5.jpg?itok=O88vlwbv" title="CHT Architects' Orchards Doncaster East &amp; Buxton Construction's BlueCross Box Hill" width="580"></a>

<figcaption>CHT Architects' Orchards Doncaster East &amp; Buxton Construction's BlueCross Box Hill</figcaption></figure>
</body></html>

Wheelers Hill's premier development site gets the green light

<html><body>
The Jackalope Group is eyeing its first inner city hotel at 175-181 Flinders Lane. 

Following on from Jackalope Mornington Peninsula which currently holds a swag domestic and international awards, the group is looking to rebirth the Maria George building on Flinders Lane. Headed by Melbourne-based entrepreneur Louis Li, "The Jackalope Group champions a conceptual approach to art, design, dining, and storytelling, delivering a delicate interplay between the ideal and the surreal."

It is this divergent approach which has facilitated a number of unique design features for the proposed mixed-use tower onsite; art, design, dining and storytelling will play a key role in the creation of Jackalope Flinders Lane.

Spanning a miserly 338 square metres, the site of the proposed hotel also maintains a frontage to Rutledge Lane to its rear. Dated 1911, the historically significant Maria George building is for now dedicated to retail, showroom and office accommodation.

<h2>Building programme</h2>

MARCH studio has taken on the challenge of creating a new purpose for the Maria George building.

A 'destination' restaurant sits below the main entry/lobby area, followed by further restaurants in the immediate floors above. Over the lower floors, a sculpture will be incorporated into the facade.

Key to the hotel's public benefit credentials is the 'rain room' which will be accessed via Rutledge Lane. 

The balance of the tower sees 32 luxury accommodation suites and a built form capped by a cloud-shaped rooftop bar. All in all the proposal spans 16 levels or 60 metres above street level.

<h2>All about the cloud</h2>

Taking centre stage from a design perspective is the Cloud Bar. 10mm electropolished stainless steel wire is fashioned into a cloud shape and has the ability to take on the colour of the sky during sunrise, sunset etc, effectively camouflaging itself into the sky.

In a section of Melbourne's skyline which is framed by St Paul's Cathedral from various angles, the bar would bring a completely new design aspect. According to MARCH studio's urban design brief, The Cloud Bar will serve hotel guests during the day and the general public in the evenings.

<h2>Small hotel, big impact</h2>

Although Jackalope Flinders Lane's 32 suites are inconsequential in Melbourne's grander hotel accommodation boom, they are relevant in the immediate context. Steps away from the Adelphi Hotel and Westin Melbourne, the addition of Jackalope Flinders Lane would reinforce the immediate area's hotel credentials. 

An expected build area of 4,242 square metres over the 338 square metre site yields a plot ratio of 11.6.

Flinders Lane's perpetually strong dining and entertainment scene stands to be strengthened by Jackalope Flinders Lane. A restaurant space of 88 seats has been incorporated into the development, in addition to Flaggerdoot which will have the capacity for another 65 patrons; Flaggerdoot is the incumbent bar within Jackalope Mornington Peninsula.

<h2>Jackalope Flinders Lane development team</h2>

<ul>
<li>Client: Jackalope Group</li>
	<li>Architect &amp; rendering: March Studio</li>
	<li>Development Management: Medley Property Group</li>
	<li>Town Planning: Urbis</li>
	<li>Heritage Consultant: Bryce Raworth</li>
	<li>Urban Design Consultant: Message Consultants</li>
	<li>Building Surveyor: Grimbos Building Surveyors</li>
	<li>Structural, Electrical &amp; Hydraulic Engineer: Wood and Grieve Engineers</li>
	<li>Waste Management: Irwin Consult</li>
	<li>Traffic Engineer: One Mile Grid</li>
	<li>Land Surveying: Calibre Consulting</li>
</ul>
</body></html>

Jackalope's ethereal entrance into the CBD hotel sector

<html><body>
During 2015 Apartments.com.au highlighted the <a href="/news/essendons-high-density-development-a-model-example">model example</a> unfolding across Essendon's Mt Alexander Road and Keilor Road, where higher density developments were flourishing along the established transport corridor.

At that time there were six apartment projects in development, with the ClarkeHopkinsClarke-designed Alexa at 1050 Mt Alexander Road fresh into demolition. Construction proper commenced during December 2015 and near on two years later Alexa is now complete.

Developed for Accord Property Group, the project includes 89 one, two and three-bedroom apartments over seven levels and is topped with two expansive penthouses.

ClarkeHopkinsClarke describe Alexa as one of Essendon’s most "significant multi-residential projects which injects a bold, gold-rush era inspired contemporary aesthetic to the surrounding streetscape. The project is defined by smooth flowing forms, offering a high level of design that is distinct against Essendon’s established Edwardian and Art Deco character."

It should also be noted Alexa's form is very much distinct from contemporary higher density counterparts which have also sprung up along Mt Alexander Road. Whilst the majority carry a design nous that is less than inspiring, Alexa does, in fact, deliver on design aesthetics.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6089.jpg" rel="gallery-all" title="Alexa in context."><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6089.jpg?itok=f202tCy-" title="Alexa in context." width="580"></a>

<figcaption>Alexa in context.</figcaption></figure><blockquote>
Mount Alexander Road was originally a route to the gold fields and, as the Alexa site is on top of a hill, our design response is about stratification and the layering of rock, which we referenced with the building’s gold coloured screening.

The perforated metal has a distinct quality in that it changes its tone depending on the sunlight. This contrasts with the sculptural massing of the other elements.
<cite>ClarkeHopkinsClarke partner Toby Lauchlan</cite>
</blockquote>

Alexa's gold metal bands are prominent from all visible frontages, and as outlined above takes inspiration from the site’s connection to Melbourne’s gold rush era. This golden visual 'top' flows down to ground level across the projects southern frontage.

Below the gold banding, residential levels are defined by continuous white bands, "tying the design to the movement of the street, while the building’s curved forms work to soften the mass of the development."

Almost triangular in nature, Alexa's footprint provides it with sight lines over Mt Alexander Road and the CBD beyond, whilst eastern facing apartments overlook, and have direct access to Cliff Allison Park. The penthouse level is set well back from the dominant form, resulting in it being barely visible from street level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6083.jpg" rel="gallery-all" title="Sturt Street outlook."><img alt="" class="image-article-full-width-580px" height="354" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6083.jpg?itok=DyYGp-4W" title="Sturt Street outlook." width="580"></a>

<figcaption>Sturt Street outlook.</figcaption></figure>Internally metallic gold fixtures compliment Alexa's golden highlights.

<blockquote>
The interiors are contemporary and understated. We wanted to provide a neutral canvas that would allow buyers to make their own mark through the addition of artworks or interior decoration.

Within this minimalist palette we put a lot of effort into the detailing and joinery. Providing plenty of well-designed storage as well as ample desk spaces was an important point of difference both for us and the developers.

<cite>ClarkeHopkinsClarke partner Toby Lauchlan</cite>
</blockquote>

Contractor Buildcorp Commercial successfully delivered Alexa on schedule, leaving one current residential project in Essendon attributed to ClarkeHopkinsClarke.

165-169 Keilor Road is a product of the firm and sees approval in place for a seven-level development which includes 121 large apartments and 923 square metres of retail space. Sited on a 3,548 square metre corner plot, the development site was offered for sale mid this year under the guidance of agent Colliers.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_13.jpg" rel="gallery-all" title="165-169 Keilor Road. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="342" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_13.jpg?itok=ScEqlHAb" title="165-169 Keilor Road. Image: Colliers" width="580"></a>

<figcaption>165-169 Keilor Road. Image: Colliers</figcaption></figure>
</body></html>

Alexa provides Essendon with a design focal point

<html><body>
7,000 square metres of prime yet underutilised Brunswick real estate is heading down the path of urban regeneration.

342-348 Victoria Street had for generations been the home of Australian Licorice Company. Whilst production onsite may have ceased during 1985 the operation's redundant chimney takes pride of place over the site, so much so it is considered of "historic, social, architectural and scientific importance to the State of Victoria" by the Victorian Heritage Database.

With this in mind Fieldwork Architects have gone about creating a commercial, residential and retail precinct for the site that will see the chimney and associated firebox retained.

Carlton-based Australian Licorice Company Pty Ltd has instigated the site's redevelopment.

<h2>342-348 Victoria Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image32_11.jpg" rel="gallery-all" title="Commercial component. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image32_11.jpg?itok=_KyDd8WD" title="Commercial component. Image: Fieldwork Architects" width="580"></a>

<figcaption>Commercial component. Image: Fieldwork Architects</figcaption></figure><ul>
<li>Submitted October 2017</li>
	<li>Cost of development: $82 million</li>
	<li>4 differing buildings from 3 to 11 levels in height or 36.7 metres</li>
	<li>Commercial space: 6,494 square metres</li>
	<li>177 dwellings: 67 x 1BR, 78 x 2BR, 6 x 3BR, 26 x townhouses</li>
	<li>8 retail tenancies covering 1,693 square metres</li>
	<li>2 basement levels: 10 motorbikes, 335 vehicles, 286 bicycles</li>
	<li>1,400 square metre public open plaza</li>
	<li>Communal areas</li>
</ul>
Accessibility to the adjoining Brunswick Railway Station will also be enhanced by way of new pedestrian links and expanded open space. The proposed development's demolition plans also requests the removal of kerb and street car parks along Rosser Street and Wilkinson Street, resulting in both streets becoming shared zones.

An expanded Upfield Bike Path also connects to the proposed development's public open plaza, promoting pedestrian traffic through the site to Victoria Street and Rosser Street. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_12.jpg" rel="gallery-all" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_12.jpg?itok=mhizIoW9" title="Typical Fieldwork finishes on show. Image: Fieldwork Architects" width="580"></a>

<figcaption>Typical Fieldwork finishes on show. Image: Fieldwork Architects</figcaption></figure>Visually 342-348 Victoria Street looks to be the aggregation of a number of previous Fieldwork Architects projects.

Aspects of the development mirrors the practice's <a href="http://www.fieldworkprojects.com.au/projects/249-queens-parade">249 Queens Parade</a>, and to a lesser extent 808 Sydney Road and <a href="/buildings/patch-fitzroy-north-243-queens-parade-fitzroy-north">243 Queens Parade</a>. The uniform 'veil' finish of Fieldworks Architects' <a href="http://www.fieldworkprojects.com.au/projects/cremorne-offices">Cremorne office design</a> is also reprised over certain elevations within 342-348 Victoria Street.

342-348 Victoria Street is the most recent, and largest, of three current Brunswick projects for Fieldworks Architects. The aforementioned 808 Sydney Road for PACE Development Group is well into construction whilst <a href="/buildings/one-wilson-avenue">1-7 Wilson Avenue</a> is at planning and consists of 61 apartments across 8 levels for Neometro.

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_12.jpg" rel="gallery-all" title="Ground level expectations. Image: Fieldwork Architects"><img alt="" class="image-article-full-width-580px" height="234" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_12.jpg?itok=XaeRvBb4" title="Ground level expectations. Image: Fieldwork Architects" width="580"></a>

<figcaption>Ground level expectations. Image: Fieldwork Architects</figcaption></figure>City of Moreland is not short on large former industrial sites that have over time been redeveloped for residential purposes. Apartments.com.au has in the past highlighted the Tip Top Brunswick East as a prime example of what a large site can achieve at street level.

Conversely Ettaro Apartments also in Brunswick East is at the other end of the scale, in terms of a less than ideal street level character and activation outcome.

As per the early renders, 342-348 Victoria Street may well insert itself at the very pointy in that it could provide an exponentially superior finer grain outcome relative to most projects across Moreland and greater Melbourne for that matter. Scale, greenery, earthy materials (particularly brick), green spaces, heritage retention for adaptive reuse, enhanced transport links and pedestrian permeability; it sounds like the quintessential contemporary Melbourne urban regeneration development.

If the renders are a true indication, Brunswick is in line for a benchmark project.
</body></html>

Urban regeneration grips Brunswick's massive Licorice Factory site

Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

[smartcode_project:default project_id=152579 project_image_fid=376250]

55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

[smartcode_project:default project_id=152579 project_image_fid=376253]

At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

[smartcode_project:default project_id=152579 project_image_fid=376252]

Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

[smartcode_project_cta:default project_id=152579]

Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

[smartcode_project:default project_id=135149 project_image_fid=377495]

For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

[smartcode_project:default project_id=135149 project_image_fid=377494]

“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

[smartcode_project:default project_id=135149 project_image_fid=377688]

McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

[smartcode_project:default project_id=135149 project_image_fid=377687]

Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

[smartcode_project_cta:default project_id=135149]

From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

[smartcode_project:default project_id=134873 project_image_fid=376196]

Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

[smartcode_project:default project_id=134873 project_image_fid=376194]

The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

[smartcode_project:default project_id=134873 project_image_fid=376181]

Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

[smartcode_project_cta:default project_id=134873]

Mark Baljak

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News