Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Palm Beach

The coastal Gold Coast enclave of Palm Beach&nbsp;is one of the hottest property markets in the whole of Australia right now.

Palm Beach,&nbsp;the small six square kilometre suburb toward the bottom of the Gold Coast, was Urban&#39;s most popular suburb in August&nbsp;with sustainable interest, more&nbsp;than just spikes&nbsp;of enquiry coming from the southern locked-down states.

CBRE Director Nick&nbsp;Clydsdale, who has been selling real estate across the whole of the Gold Coast for nearly a decade, said there are a number of reasons why Palm Beach tops the shortlist for buyers.

&quot;It is&nbsp;the most accessible beachfront suburb on the Southern Gold Coast,&quot;&nbsp;Clydsdale said, with the seaside suburb just a peel off of the Gold Coast Highway,&quot; Clydsdale told Urban.

&quot;It&#39;s also got the most beautiful beach, bookended by two of the most beautiful headlands in Queensland, Currumbin and Burleigh&quot;,&nbsp;Clydsdale added.

Clydsdale said the location factor has been a big driver at Villea, the latest apartment project on the Gold Coast to hit the market.

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&quot;Villea is&nbsp;located a short distance from Tallebudgera Creek, a two minute walk from the beach, and is north-facing to Burleigh, views which will be forever protected due to the height limits in place. It gets the benefit of being at the end of an adjoining street to the Gold Coast Highway, giving residents the ease of access, without the traffic noise.&quot;

Everyone from first home buyers, local owner-occupiers, and&nbsp;interstate buyers have shown interest in the BDA Architecture-designed development, which features a luxury resort-style swimming pool, fully-equipped gym, and a recreational barbecue area.

Clydsdale, who is handling the sales&nbsp;on behalf of the Sydney-based developer Abadeen Group&nbsp;in their first foray in to the Gold Coast market, says around three quarters of the sales so far have come from locals (those from the Gold Coast as well as Brisbane).

Buyers from Sydney and Melbourne have accounted for around 25 per cent of all sales so far, a number which&nbsp;Clydsdale believes&nbsp;will only increase.

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&quot;We haven&#39;t really hit a wave of those interstate buyers just yet&quot;, Clydsdale said, adding that that wave will come when the borders reopen, if the project isn&#39;t sold out by then.

&quot;Villea has been attracting every demographic because it ticks all the boxes&quot;, Clydsdale suggested.

There&#39;s been a raft of first home buyers, who are finding the development more accessible compared to others in Palm Beach. Apartments start from $655,000 for the two-bedroom floorplans, and from $1.41 million for the three-bedroom stock.

Clydsdale says a&nbsp;major tick for buyers has been the ground floor retail.

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&quot;The convenience is something you just don&#39;t get in Palm Beach.

&quot;There&#39;s ground floor retail, where there will be something like a cafe, wine bar, bottle shop and pilates studio, just downstairs from the apartments.&quot;

[smartcode_project_cta: project_id=106840]

CBRE Director Nick Clydsdale said there are a number of reasons why Palm Beach tops the shortlist for buyers

Why Palm Beach is one of the most in demand suburbs on the Gold Coast

Palm Beach, the in-demand suburb on the Gold Coast,&nbsp;&nbsp;is gearing up for another boutique apartment project, with the current supply&nbsp;of apartments well outstripped by the demand for the area.

The longstanding Gold Coast family and development company Chippendale Group, headed by fifth-generation family member and local businessman Daniel Chippendale,&nbsp;has received approval for the boutique development, Eva on Tenth.

The development of 48 apartments at&nbsp;1214-1220 Gold Coast Highway, in the heart of the emerging Palm Beach precinct and between Tallebudgera and Currumbin Creeks, has been designed by BDA Architecture, who were inspired by the natural landforms of the Burleigh Headland.

&quot;The architecture of the proposed development is minimal and hard-lined, with cantilevered concrete frames and a textured and timeless material palette of white brick, coloured concrete, timber screening and grooved panelling creating a rich and layered coastal effect,&quot; BDA&#39;s submission to the Gold Coast City Council read.

[smartcode_project:default project_id=108429 project_image_fid=193745]

Spanning nine levels, the project will home one, two and three-bedroom apartments, as well as four penthouses, each located on the top level. The penthouses&nbsp;will have three bedrooms, three and a half bathrooms, large balconies, and the best views of the Palm Beach skyline.

The product, a rare affordable proposition in an area littered with luxury apartments under construction and in the pipeline, starts from $475,000 for a one-bedroom apartment, $670,000 for a two-bedroom unit and $1.35 million for the three bedroom apartments, which also come with two car spaces.

The Chippendale Group were proactive in identifying the current trends in the market, requesting to the Gold Coast City Council to amend the approved plans, which had 28 one-bedroom apartments, 28 two-bedroom apartments and just the two three-bedroom apartments.

They were wanting to better meet the demands of the current market and reflect the local housing need in the area, so are now set for nine one-bedroom apartments, 23 two-bedroom apartments and 16 three-bedders.

Daniel Chippendale said that the inspiration behind Eva Tenth Avenue is about creating homes that allow others to share in the beauty of Palm Beach.

<img alt="" height="729" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eva_location.jpg" width="1200" />

&ldquo;We&rsquo;re proud of our family history and wanted to reflect our legacy in creating a beautiful product to pay homage to the local area,&quot; Chippendale added.

&ldquo;My family has been here for generations and we have created many wonderful memories on the coast. We want to share a part of our family history with others to help them create their own memories.&rdquo;

Keenan &amp; Co agent Tim Keenan is marketing the project.

&ldquo;Eva Tenth Avenue is an excellent example of a perfect location combined with beautifully designed apartments. We also still believe the Southern Gold Coast is undervalued compared with other stunning beachside locations like Noosa and Byron Bay,&rdquo; Keenan said.

&ldquo;The development has been designed to complement the local area and is truly a unique project brought to life with a high level of thought and consideration for buyers to own their own slice of Palm Beach.&rdquo;

[smartcode_project:default project_id=108429 project_image_fid=193751]

The ground floor will have a pool, communal lounge area, gym, yoga lawn and a barbecue area, surrounding by lush sub-tropical landscaping.

About the developer

The Chippendale family extend their grass roots dating back generations on the southern Gold Coast, founding the Currumbin Vikings Surf Life Saving Club in 1919 and popular Australian honey brand Capilano Honey.

The family has been involved in gold coast property for decades, having built the first home in Currumbin in the early 19th century.

[smartcode_project_cta: project_id=108429]

Daniel Chippendale said that the inspiration behind Eva Tenth Avenue is about creating homes that allow others to share in the beauty of Palm Beach.



Chippendale Group set to launch new Palm Beach apartment development, Eva on Tenth

The South East Queensland developer Marquee Development Partners are continuing to bulk up their apartment development pipeline, following the speed of their latest Kirra Beach.

Marquee&#39;s Kirra Beach apartment development SOL didn&#39;t even hit the market, selling out all 46 apartments in the in-demand&nbsp;Kirra Beach in just 10 days.

The development, which&nbsp;will go down as one of the Gold Coast&#39;s fastest sell-outs,&nbsp;was Marquee&#39;s eighth project, and they&#39;re set to launch their ninth.

Their next Gold Coast project, Northshore, is north of the Kirra hotspot, in the equally booming&nbsp;north Palm Beach area.

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In a joint venture with LHPP, Northshore will have 93 residences, starting from two-bed apartments and ranging to a small collection of villas, and will only be available for resident-only buyers.

The development will feature five-star resort-style amenities which come standard in Marquee&#39;s Developments. Residents will have access to&nbsp;a waterfall edge pool with Baja deck and floating sunbeds, outdoor dining, cinema, full-sized gym, work from home facilities and&nbsp;extensive wellness offerings.

Marquee&#39;s sales director Azura Griffen says the open plan apartment designs will blur the lines between inside and out.

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In Marquee&#39;s pipeline is another Kirra Beach project, down the road from the sold-out Sol.

At&nbsp;4 Musgrave Street, <a href="/news/qld/first-look-marquee-development-partners-lodge-plans-for-new-kirra-beach-coolangatta-apartments">the 14-level tower with 39 apartments</a> has been designed by the Brisbane-based Ellivo Architects.

In their brief submitted to the Gold Coast City Council, Ellivo note the importance&nbsp;that all primary indoor and outdoor living areas are oriented to the beach.

Marquee&#39;s sales director Azura Griffen said there was an unbelievable amount of interest levelled at SOL since the public received their first glimpse.

&quot;We never could have predicted the almost instantaneous sell-out,&rdquo; Griffen said.

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In a joint venture with LHPP, Northshore will have 93 residences, starting from two-bed apartments and ranging to a small collection of villas

Marquee prepare launch for Palm Beach apartment development, Northshore 

Sherpa Property Group are set to continue to change the shape of Palm Beach with their luxury apartments.

The development firm, led by Christie Leet, has lodged plans for Perspective Nexus, their latest in the Perspective chain. The proposal comes after sell-out success at the nearby Perspective 488 and Perspective Two Sea.

Located on 1581&nbsp;sqm at&nbsp;949-953 Gold Coast Highway, Sherpa are planning a 14-storey building pitched at the downsizer. There will be just 34 apartments, half of the site's allowable density.

There will be just three and four-bedroom apartments, including three impressive three-level, four-bedroom sky-homes, which each has its own private roof access where there will be a pool and spa and 360 degree views across the Gold Coast.

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Designed by Hayes Anderson Lynch Architects, each of the apartments will have a home office and a private balcony. They&nbsp;are oriented to the north-east for solar access and views of the ocean.

Level two will home the&nbsp;central communal recreation&nbsp;area, complete with pool, gym, yoga room, sauna, steam room, breakout spaces and landscaping.

Perspective Nexus residences — ranging in size from 235 sqm to 560 sqm — are priced from $1.45 million to $6.5 million.

Sherpa's managing director Christie Leet says the team are&nbsp;excited to begin unveiling the in such a unique and highly sought-after location.

“Palm Beach encapsulates an eclectic mix of desirable water frontages including the vast Pacific Ocean as well as Currumbin Creek, which runs from the hinterland in Currumbin Valley down to Palm Beach where an abundance of lifestyle and activity on and around the water converge at Perspective Nexus.”

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Leet said lifestyle was the driving force behind the design of Perspective Nexus, which rejects the more traditional quantity-over-quality approach to Gold Coast high-rise apartment development.

“True luxury is unrestrained lifestyle — doing what you love and engaging with life in natural surroundings while enjoying the ease and convenience in absolute comfort,” he said. “It’s all about how you want to live your life.” 
 
Perspective Nexus is Sherpa’s third Palm Beach instalment, following its beachfront sales sensation that wiped out Sherpa’s Perspective 488 stock in just three months, prompting the successive sell-out of its fast-tracked sister project, Perspective Two Sea. The two projects achieved a combined sales total in excess of $70 million.

Sherpa are simultaneously gearing up to migrate its ‘Perspective’ brand further north, lodging a development application for&nbsp;‘Perspective Broadwater’ which will have just six full-floor apartments overlooking the esplanade and waterfront of Biggera Waters.

There will be just three and four-bedroom apartments, including three impressive three-level, four-bedroom sky-homes

Sherpa lodge Perspective Nexus, new Palm Beach apartment development

The respected Sydney-based developer, Abadeen Group, has officially launched&nbsp;its first Gold Coast project.

Abadeen, founded and run by property industry veteran&nbsp;Justin Brown, is behind the latest Palm Beach tower, Villea.

The 69-apartment tower at 26 Mawarra Street has one,&nbsp;two and three-bedroom apartments,&nbsp;designed for owner-occupier.

All of the one-bedroom apartments have already been snapped up pre-launch.

Villea offers&nbsp;a rare affordable entry point in Palm Beach, with current and future projects in the pipeline predominantly targeted at the luxury owner-occupier, many with prices starting from $2 million and up.

[smartcode_project:default project_id=106840 project_image_fid=172251]

Villea prices start&nbsp;from $655,000 for the two-bed, two bath apartments with parking, and rise incrementally to the three-bedroom apartments, which start from $1.41 million.

Brown said Abadeen&nbsp;was delighted to have purchased such a strategic site to enter the Gold Coast market.

&ldquo;We are extremely excited with the purchase in what we believe is one of Australia&rsquo;s premier beachfront locations,&rdquo;&nbsp;Brown said.

&ldquo;The location of the site is close to northern Palm Beach&rsquo;s pristine beachfront precinct as well as Tallebudgera Creek and is located in an area where there are very few development opportunities for such a project.

&ldquo;We know the market is running very strongly on the southern Gold Coast, in Palm Beach particularly, and&nbsp;believe the market is primed for this project.&quot;

[smartcode_project:default project_id=106840 project_image_fid=172250]

There will be private facilities at Villea solely for residents, which includes a&nbsp;resort-style pool, fully equipped gym and a&nbsp;recreational BBQ area.

Villea will also&nbsp;revitalize the street level, with a cool retail&nbsp;strip.

BDA says the project offers the opportunity to reimagine the existing neighbourhood retail centre, as well as&nbsp;introducing&nbsp;a residential component.

&quot;The design approach will result in the addition of high quality, engaging development within this area, that provide a considerable amenity for residents, visitors and neighbours alike,&quot; BDA advise.

One of the biggest drivers for buyers will be the location, 400 metres to the sand of Palm Beach and around the corner from Palm Beach&#39;s thriving cafe and dining precinct.

Palm Beach is also set to be connected to the rest of the Gold Coast by the expanding Gold Coast light rail.

Villea Apartments have views west to the Gold Coast hinterland, north to Burleigh Heads and east across the Pacific Ocean.

Each apartment will have premium finishes and inclusions, including&nbsp;stone benchtops, timber flooring, high quality European appliances, porcelain tile and full height windows to take advantage of the Gold Coast sun.

[smartcode_project:default project_id=106840 project_image_fid=172252]

Abadeen secured the site through GV Property Group&#39;s Antonio Mercuri, who handled the sale on&nbsp;behalf of Gold Coast developer Cru Collective.

It was a well-timed entry in to the Gold Coast market for Abadeen, with the market currently undergoing its highest demand in years.

CBRE Gold Coast agent Nicholas Clydsdale is handling the sales campaign.

[smartcode_project:default project_id=106840 project_image_fid=172249]

About the developer

Abadeen has developed more than $1.3 billion in residential and retail projects over the last 20 years, including high end residential and commercial projects in the Sydney area and a large land estate in the Hunter Valley.

[smartcode_project_cta: project_id=106840]

It's a rare affordable entry point for prospective buyers, with current and future projects targeted at the luxury owner-occupier



Abadeen launch Villea, Palm Beach apartment development

Just two weeks in to its sales launch and half of the apartments in The Tally, the latest apartment development to hit the market at Palm Beach, have already been snapped up.

The 45 apartment building, developed by Scott Dolso&#39;s&nbsp;MVGS Property Group at&nbsp;14-18 Twenty Eighth Avenue, has been a hit with local owner-occupiers&nbsp;in particular, KMSM agent Chez Fraser says.

Fraser has&nbsp;fielded over 1,200 enquiries so far.

[smartcode_project:default project_id=95222 project_image_fid=170590]

&quot;Gone are the days of waiting for an agent to be get in touch and chasing&nbsp;buyers who have enquired on the project,&quot; Frazer says on the current booming market, adding that she&#39;s never been so busy.

Fraser&nbsp;says there are a few stand out features of the project which are dragging a high level of enquiry, namely the location.

&quot;The location is pretty extraordinary&quot;, Frazer says, adding that the development is not far off the Gold Coast Highway for transport links, and the apartments either overlook Burleigh Heads, Tally Creek, or the beach.

There&#39;s the affordable entry point of the development as well, a big drawcard in the current market with the wave of new&nbsp;multi-million dollar apartments targeting the luxury downsizer and owner-occupier dominating the off the plan market space.

One-bedroom apartments, which are now all sold out, had started from $450,000, which included a car space.&nbsp;

[smartcode_project:default project_id=95222 project_image_fid=170588]

Frazer believes we won&#39;t see two-bedroom apartments of this level for some time. They start from $650,000, with two bathrooms and two car spaces.

The majority of buyers have been local owner-occupiers, with a handful of first home buyers and a few interested from interstate.

The Tally, spanning&nbsp;nine levels and designed by BDA Architecture, has a yoga lawn on the ground level and a rooftop which has a swimming pool with views across the beach.&nbsp;Completion is slated for early 2023.

<blockquote>
&quot;Inspired by the natural landforms of Burleigh Headland and Tallebudgera Creek, the fluid movements of waves, and the subtle curves of the creek, the architectural form and colour tones pay homage to the local context and history&quot; 
BDA Architecture
</blockquote>

Frazer says good developers who build up a reputation in the area always go well when it comes to their next project.

MVGS recently developed Canopy, a similar development of 49 apartments&nbsp;also designed by BDA, nearby at 3-7 Twenty Fourth Avenue. Four of the buyers in The Tally have come from Canopy.

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One-bedroom apartments, which are now all sold out, had started from $450,000, which included a car space

Two weeks, half sold: Why buyers are snapping up apartments in Palm Beach's latest development The Tally

The well-regarded property developer, Pask, has kicked off its sales campaign&nbsp;at its luxury Palm Beach apartment development on the sought-after The Esplanade.

Strong demand from buyers has seen half of the 16 residences snapped up prior to the project&rsquo;s retail sales launch.

NPA Projects Director Andrew Erwin saying he&#39;s seen interest from Gold Coast locals, as well as from Brisbane, and Melbourne.&nbsp;

&quot;Great design and quality craftsmanship are what Pask are well-known for in Melbourne,&quot;&nbsp;Erwin says, highlighting their work at the Millswyn, a collection of eight luxury apartments, two penthouses and a restored heritage residence in South Yarra&rsquo;s exclusive Domain precinct.

[smartcode_project:default project_id=107137 project_image_fid=182224]

Erwin said buyers are drawn to the location, at the quieter end of The Esplanade, in an area he calls &quot;North Palm Beach.&quot;

&quot;North Palm Beach is essentially its own area,&quot;&nbsp;Erwin says, with the top of The Esplanade located closer to the picturesque Burleigh Headland and Tallebudgera Creek.

Designed by Plus Architecture and set in landscaping by FORM Landscape Architect, the project features&nbsp;two dual-level Beach Houses, 12 Beach Residences, and two penthouses.

[smartcode_project:default project_id=107137 project_image_fid=182229]

The split level, four-bedroom Beach Houses start on ground level, each with their own private plunge pool and living spaces wrapped around a private courtyard. Each Beach House also features two open plan kitchens, living and dining areas, and a separate guest quarters located on the lower floor.

The three-bedroom Beach Residences, which start from 220 sqm, run at two-per-floor to level eight, and every apartment will have a large ocean-facing balcony.

On the ground level is the resident amenity, which includes a 20 metre lap pool with wet edge and sunken lounges, outdoor dining areas and a barbecue space, as well as a gym.

[smartcode_project:default project_id=107137 project_image_fid=182228]

Price range between $3.2 million and $5.95 million.

Pask have timed their entry to the booming Palm Beach market, which is showing no signs of slowing down.

Settlement is due in early 2023.

About The Developer

Pask was founded by family patriarch Nev Pask over five decades ago. Since then, the company has grown in to one of Australia&#39;s leading property developers, with a legacy of over 100 developments across the country.

The company is now ran by Nev&#39;s son Dean, who has grown Pask across Queensland and Victoria. They&#39;ve only recently turned their attention to the boutique apartment development market, having initially started their journey with greenfield developments.

Their first greenfields site in Queensland was&nbsp;Arise at Rochedale, south of the Brisbane CBD and one of Brisbane&#39;s last master-planned greenfield communities. That now has over 1500 homes, having first been developed over 20 years ago.

[smartcode_project_cta: project_id=107137]

NPA Projects Director Andrew Erwin says he has seen interest from Gold Coast locals, as well as from Brisbane, Sydney, Melbourne and New Zealand.

Sales launch at Pask's luxury Esplanade, Palm Beach apartment development

The Seven Group media heir Ryan Stokes is set to develop an apartment block on his recently acquired double block on Gold Coast’s Palm Beach.

Stokes, managing director and&nbsp;chief executive of Seven Group Holdings which his father Kerry Stokes founded in 1991, recently doubled the size of his Jefferson Lane holding, paying $4,625,000 for a holiday home on 406 sqm. That gave him a total of 814 sqm. Stokes spent $3,375,000 on a four bedroom home on 408 sqm next door in 2016.

And now Stokes has lodged plans for&nbsp;Akuna, a boutique block of just 13 apartments designed by the Brisbane-based Modulus Architecture at 39-41 Jefferson Lane, Palm Beach.

Akuna, which derives from the Aboriginal word meaning “flowing&nbsp;water," will span&nbsp;nine levels and&nbsp;comprise nine three bedroom apartments and four four bedroom apartments.

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One of the three beds will sit on the ground floor, next to the ground level resident amenity of a gym, lap pool, spa and communal rec space.

The four levels above will have two apartments per floor until level six. From there there will be four single level apartments, the four bedders, which span over 265 sqm.

Crowning the apartment development is another resident amenity level, featuring a mother pool, sun deck, built-in barbecue space and external dining space.

There will be 34 parking spaces across the two basement level garaging, and bicycle parking for 17.

The development is oriented toward the vistas of Surfers Paradise, Coolangatta and the Gold Coast Hinterland.&nbsp;

<a href="/developments/gold-coast-qld?source_news_article_id=103357&amp;ref=news_body_link"><img alt="" data-entity-type="" data-entity-uuid="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_15.jpg" width="1200" /></a>

“Apartments have been designed with sub-tropical Queensland living in mind, providing expansive living zones opening out to external balconies whilst offering zones for relaxation and privacy,” the design statement submitted to the Gold Coast City Council by Modulus Architecture notes.

“Externally,&nbsp;Akuna&nbsp;is articulated with a series of balconies and façade breaks to develop an architectural language that speaks to the origin of the development’s name;&nbsp;Akuna&nbsp;meaning flowing water.&nbsp;

“Linear elements roll and curl along the facade, in the same way as a wave curls before breaking on the shoreline. A refined palette of materials references Queensland coastal vernacular, composed of linear timber boards, flowing concrete forms and ornate fenestration.&nbsp;

“Contextually, the development is conveniently located within proximity to a range of retail, restaurant and wellness facilities, providing residents with an increased level of amenity.”

<img alt="" data-entity-type="" data-entity-uuid="" height="726" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/akuna_2.jpg" width="1200" />

Architectural Design Statement

Architectural Design&nbsp;

Taking inspiration from the curls of a breaking wave,&nbsp;Akuna’s sculptural form evokes a sense of fluidity and calm. Concrete upstands bend and curve their way around each articulated floor plate and terminate much like a wave crashing back into the ocean. Each floor level is articulated with a series of breaks and extensions that mirror the effect of natural resonance. Pushing in and out to provide balconies and quiet moments to view the magnificent coastline.&nbsp;

Built Form&nbsp;

The sculptural form appears to float over the street level but seamlessly integrate with the natural surroundings along the beach front.&nbsp;Akuna&nbsp;is study in horizontality, broken by finite vertical elements. Slab extensions and breaks are positioned so as to provide glimpses to the water but provide privacy to neighbouring sites. Setbacks are considered with the view to reduce overlooking. Rear setbacks to balconies are calculated from the Sea Wall A-Line, with the street front setbacks exceeding four metres to the bulk form of the building. Elegant curves wrap and fold around the façade whilst providing a level of protection to the apartments from the afternoon sun. Bedrooms and living spaces are positioned to capture vistas north to Surfer’s Paradise and south to Coolangatta. Noting the 29m height limit,&nbsp;Akuna&nbsp;looks to maximise its coastal outlook by providing a series of elevated roof zones which follow the natural contour of the ground. All 9 levels are contained within the stated 29m height limit.

<img alt="" data-entity-type="" data-entity-uuid="" height="725" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/akuna_3.jpg" width="1200" />

Urban Design Intent&nbsp;

Akuna&nbsp;looks to provide a complementary and respectful design outcome to the developing and vivacious Palm Beach locale. A secure lobby entry is provided on grade from the street level, providing a central point for the collection of mail and meeting of guests. Flanked by lush sub-tropical gardens, a private access stair is provided for the ground level unit. Communal recreation facilities are provided on the ground level, allowing for a series of internal and external recreation activities to take place. Direct connection to the beachfront boundary on grade provides resident’s and their guests the opportunity to access the beach or enjoy the coastal vista from the privacy of their outdoor terrace. A pool and sculptural planting creates an increased level of activation to the street and provides the opportunity for passive surveillance to the public footpath and street face to the north of the site. Car &amp; bicycle parking is contained within the basement zone, providing four visitor carparks accessible from the street, and an additional 30 residential carparks secured behind an access controlled gate. Bicycles are located within the basement, with a collection of visitor bicycles located on grade adjacent the lobby.&nbsp;

Materiality&nbsp;

A refined palette of carefully selected materials envelope the elegantly winged floorplates; profiled concrete provides a reference to the striations of shells, whilst the battened façade screens allude to the natural tones and colours of found items along the shoreline. Clear glazing is interwoven with timber boards to add contrast and texture to the adjacent smooth concrete ‘curls’

Akuna, which derives from the Aboriginal word meaning “flowing water," will span nine levels and have 13 apartments


Seven boss Ryan Stokes lodges plans for Palm Beach apartment development Akuna

The boutique apartment developments in the hot Palm Beach market just keep on coming.

The demand for bigger apartments has gone through the roof in the small enclave toward the south of the Gold Coast.

There&#39;s been <a href="/news/qld/sherpa-sell-out-palm-beach-apartment-development-perspective-two-sea">sell-outs at the nearby Perspective 488 and Perspective Two Sea</a>, the Palm Beach apartment developments by Sherpa.

Looking to jump on the demand in larger apartments at the pricier end of the market is the little-known Quahlee Property, which&nbsp;is linked to Christina Quinn, who along with her husband Tony Quinn founded the VIP Pet Foods empire.

<img alt="" height="753" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/215_jefferson_1.jpg" width="1200" />

An application has been submitted to the Gold Coast City Council for a nine level tower at 215&nbsp;Jefferson Lane, on the sought-after beach front side.

It will home&nbsp;just eight full floor apartments and a ground floor amenities level complete with&nbsp;a mineral pool with decking and sun lounges, and a sauna.

Contreras Earl Architecture have designed the shell-like tower.

&quot;The morphology and self-sufficiency of certain clam shell species inspired the curvaceous form of the apartment pods that read as individual elements horizontally,&quot; the architecture firm&#39;s design statement read.

<img alt="" height="745" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/215_jefferson_3.jpg" width="1200" />

&quot;These spacious one-per floor apartments provide an enticing alternative to single dwelling homes where residents will be able to experience sunlight and views from multiple aspects including towards the breath-taking white sand of Palm Beach and the Pacific Ocean beyond.

The two sites&nbsp;were previously made up by&nbsp;a two-storey house and a vacant lot.

The Design Statement

The 215-217 Jefferson Lane development is located in Palm Beach at the intersection of Jefferson Lane and Thirteenth Avenue, on two sites previously occupied by a two-storey house and a vacant lot. The corner site presents an opportunity to create a contextual gem nestled within the suburb drawing from the unique context, a beachside residential laneway.

The low-rise development consists of 8 boutique beachside apartments in a building of 9 levels. These spacious one-per floor apartments provide an enticing alternative to single dwelling homes where residents will be able to experience sunlight and views from multiple aspects including towards the breath-taking white sand of Palm Beach and the Pacific Ocean beyond. Inside the apartments outdoor spaces are seamlessly integrated with the internal spaces contributing to the overall feeling of openness and providing enhanced cross ventilation throughout all internal areas.

<a href="/developments/gold-coast-qld?source_news_article_id=102570&amp;ref=news_body_link"><img alt="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_12.jpg" width="1200" /></a>

The allocation of extra large balconies in each apartment supports flexible living patterns and enables semi-outdoor living all-yearround in the sub-tropical climate. The building design (interior and exterior) responds to multiple site parameters such as orientation, context, environment and public realm integration. The directionality and openness of the building towards the ocean was of primary importance, driving the design process. The location of the core and stairs towards the south-west fa&ccedil;ade work to maximise privacy and the amount of open space available towards the favorable North East aspect.

The refined shape and form of the building is the result of a responsiveness to the parameters mentioned. The resultant building allows for an interesting tension between solidity and transparency allowing for enclosure and openness from within protecting from unfavourable conditions (western sun, southerly winds, potential overlooking neighboring buildings) and opens and embraces the favourable summer breezes and beautiful views to the beach. The morphology and self-sufficiency of certain clam shell species inspired the curvaceous form of the apartment pods that read as individual elements horizontally.

The elegant facade articulation derives from the recognized need to give the project more privacy towards the southern neighbour as well as protect the building envelope from prevailing winter winds, providing an enclosed side and an anchor point for the apartments to open and extend towards the northern and eastern facades.

The continuous curvilinear shading device provides climatic control and reduces heat loads and also allows for protection from prevailing winter winds. Visually this shade device creates individual pods per apartment and provides a high level of modulation and presents an attractive sculptural interface to the south east corner. Planters to the North protect and bring privacy as well as bringing greenery to the building helping it to touch lightly and integrate with the ground plane.

This iconic corner will create a unique sense of arrival to the prospering suburb of Palm Beach on approach from Jefferson Lane as well as a beautiful visual addition from Gold Coast Highway and the pedestrian experience will be optimised through the active engagement of the ground plane with street orientated landscape solutions. This new landmark will be an engaging architectural asset for the urban fabric of the coastal city.

The demand for bigger apartments has gone through the roof in the small enclave toward the south of the Gold Coast.

First look: New Palm Beach, Gold Coast boutique beachfront apartment tower

The Melbourne-based national&nbsp;developer Hirsch &amp; Faigen have officially launched Hemingway, their first apartment development on the Gold Coast.

Prices will range from $450,000 to $2 million in the&nbsp;Palm Beach residential project which will comprising 78 apartments over 14 levels. The penthouse is priced at $4 million.

Rothelowman&nbsp;have designed the tower which has been described as&nbsp;a multi-storey reimagining of the area&rsquo;s humble holiday shacks from the late 1950s and 1960s.

Named&nbsp;after the famous author&nbsp;Ernest Hemingway, Hemingway is located at 1267-1273 Gold Coast Highway and&nbsp;will front the&nbsp;exclusive Jefferson Lane beachfront enclave.

[smartcode_project:default project_id=24532 project_image_fid=86676]

Matt George, Hirsch &amp; Faigen&rsquo;s head of sales and marketing,&nbsp;said they were determined to push the bounds of architectural design to pay homage to the charming beach shacks while exuding contemporary design excellence.

&ldquo;We went above and beyond to make it feel as though each apartment was its own full scale beach house, just mere metres away from the water&rsquo;s edge while boasting those luxury finishes that makes the home feel like an indulgent retreat,&rdquo; George said.

Residents of Hemingway will have access to a range of lifestyle amenities including its own ground-level caf&eacute; and communal open space with a swimming pool, pool lounge, barbeque area and outdoor cinema.

<a href="/buildings/hemingway-1267-1273-gold-coast-highway-palm-beach"><img alt="" height="902" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hemingway_pool_1.jpg" width="1200" /></a>

Prior to its launch, Hemingway had already garnered a substantial level of attention from local owner occupiers and downsizers pursuing the quintessential coastal dream with a luxurious upgrade.

The Rothelowman team reimagined the standard bulky apartment block into an innovative shape form that utilises curvature and cut outs to maximise and enhance views from every Hemingway apartment.

&ldquo;Rothelowman are highly recognised across Australia for their innovative approach to creating landmark structures, and Hemingway was no different. They poured a lot of thought ninto how Hemingway could meld seamlessly into its Palm Beach surrounds while simultaneously enhancing and improving the area,&rdquo; George said.

<a href="/developments/gold-coast-qld?source_news_article_id=101680&amp;ref=news_body_link"><img alt="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_7.jpg" width="1200" /></a> 
 
&ldquo;It was important to us to take a design-led approach to encompass the phenomenal ocean views the Gold Coast is famous for, presented in what we like to think of as a beach house hoisted into the sky,&rdquo;

The Hemingway project is the first development venture on the Gold Coast by Hirsch &amp; Faigen, which has a number of property interests in Queensland and a national portfolio of projects completed over the past decade with a value of more than $1 billion.

Prices will range from $450,000 to $2 million in the Palm Beach residential project which will comprising 78 apartments over 14 levels.



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