Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Palm Beach

Local property developers BluePoint Property have once again made their mark on the coveted Palm Beach real estate landscape with their latest residential venture – Seventh Terraces.&nbsp;

The project emerges as the third addition to the group's Palm Beach portfolio, following the 34-apartment East Palm Beach and the 63-apartment SEA Palm Beach.

Seventh Terraces stands as a distinctive boutique project, comprising seven three-level beach homes that face the east, maximising ocean views from private rooftops.

A refined coastal aesthetic defines the homes, featuring upscale finishes that merge beachside living with luxury. Two-car garages, spacious storage areas, and private ground floor courtyards contribute to the allure of the beach houses.

Designed by BDA Architecture, the development's main objective was to diversify housing options within the precinct. The seven townhouses are interwoven amongst apartments and detached residences, fostering a sense of community while retaining individuality. The adaptability shines through in the design's integration of private home-based offices, all while maintaining the privacy of separate entrances and courtyards for neighbouring dwellings.

[smartcode_project:default project_id=89730 project_image_fid=186718]

The interiors of the beach houses exude coastal elegance, characterised by generous open-plan living and dining spaces that seamlessly transition to east-facing balconies. Expansive full-height glazing saturates the interiors with natural light, enhancing the connection to the picturesque surroundings, while a palette of light and stone, engineered timber, oak feature joinery, and brushed nickel accents contributes to an overall sophisticated ambiance that resonates with the iconic beachside setting.

The pièce de résistance of Seventh Terraces is the rooftop terraces. Positioned to capture the easterly panorama, the terraces forge a link with the Pacific Ocean, presenting a serene and awe-inspiring backdrop for residents.

Location-wise, Seventh Terraces enjoys an enviable position approximately 200 metres from the beach in the heart of Palm Beach. Nestled amongst a plethora of Gold Coast's premier dining establishments and cafes, the development is further enhanced by its proximity to the world-renowned Tallebudgera Creek to the north and Currumbin Creek to the south, both acclaimed as top-tier swimming destinations within Australia.

The development's central location aligns with Palm Beach's vibrant spirit, with the recently revamped Pavilions Shopping Centre and an array of boutique shops, medical facilities, and wellness centres all conveniently accessible to residents.

&nbsp;

alisonwarters@gmail.com

Inside BluePoint Property's third Palm Beach development, Seventh Terraces

The need for new short-term accomodation in the Southern Gold Coast is set to be filled somewhat by the new Palm Beach Hotel, which has just been given the green light by the Gold Coast City Council.

The $120 million project at 1081-1089 Gold Coast Highway will see 126 hotel rooms spread across six levels, with state-of-the-art amenities, including a rooftop pool, gym, spa, and in-house dining.

Award-winning firm Plus Architecture has been engaged to deliver the master-planned hotel.

“Being such a significant project, our team took a considered approach to create a standout development in an increasingly discerning market,” Plus Architecture Principal Danny Juric said.

<img alt="Palm Beach Hotel" data-entity-type="file" data-entity-uuid="45d1b919-0cc7-47c4-b145-a1a006aeab9f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-03-22%20at%209.00.20%20am.png?VersionId=2E9imsROw7r4oJJ4JNlIOVkGpLuHNU2n" />

Rob Steer's Steer Developments is one of the joint venture partners in the project. Steer says they wanted&nbsp;to create a space that makes our guests feel something special.

"It’s about the entire experience," Steer says.

"A perfect blend of beauty, luxury, and premium quality with a calm, lush, and peaceful serenity.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/PEKjraxeps8" title="YouTube video player" width="560"></iframe>

“We have always appreciated the Gold Coast’s lifestyle and are excited to contribute to its beauty and make an everlasting impact on the southern Gold Coast.

“While the northern end of the Gold Coast is flooded with hotels, the southern end is ripe for a luxury offering. Along with Mondrian set to open in Burleigh, the timing is perfect for an additional prestige hotel at Palm Beach.”

<img alt="Palm Beach Hotel" data-entity-type="file" data-entity-uuid="ff4f43cf-1841-4afa-86bb-d4d08c00d054" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-03-22%20at%208.59.02%20am.png?VersionId=rF.7Bzwhml7_tXdQGVdKICxwuTkr0yWM" />

Palm Beach Hotel will be delivered in one stage, with construction set to commence in Q4 2023 and completion estimated for Q1 2025.

Steer is fully committed to Palm Beach. He has a solo project, COTE Palm Beach, a collection of just 17 half-floor apartments nearby.

[smartcode_project:default project_id=112548 project_image_fid=205283]

Cote is located on a prime 810 sqm site at 3 Thirteenth Ave, bounded to the east by Jefferson Lane and just 20 metres from the beach.

“Côte presents an exceptional opportunity for buyers to secure a masterfully designed residence in one of the best beachside locations at Palm Beach,” said Steer.

“We have ensured that Côte sensitively responds to the local context while delivering the absolute best of a luxe lifestyle that is just steps away from the beautiful beachfront, the Palm Beach village precinct and some of the southern Gold Coast’s best cafés, restaurants, bars and boutique retail.”

Demolition has begun on site, and construction is expected to commence in the coming months.

Palm Beach apartment supply has dramatically improved since the early stages of COVID, when projects sold out in double quick time.

<a href="/news/qld/apartments-supply-improves-in-palm-beach-as-graya-secure-approval-for-ripple">Read more:&nbsp;Apartments supply improves in Palm Beach as Graya secure approval for Ripple</a>

Palm Beach Hotel will be delivered in one stage, with construction set to commence in Q4 2023 and completion estimated for Q1 2025.

Palm Beach Hotel approved as Palm Beach development pipeline soars

Apartment supply in Palm Beach, one of the Gold Coast's most in demand areas during the COVID-19 pandemic, is starting to look a little healthier, in the wake of a number of project launches and development approvals.

The latest to be approved is Ripple Palm Beach, the boutique 19-apartment development by luxury home builder turned multi-res developer GRAYA.

Plus Architecture designed the nine level building, noting in their design statement that they took&nbsp;inspiration from the&nbsp;rhythmic dance of the ocean below, with the facade set to emulate the flow and curves of waves.&nbsp;

A mix of two, three and four-bedroom apartments will be on offer, with each to benefit from their north-easterly orientation, taking advantage of views across the coastline.&nbsp;

Ripple will be crowned by two two-level penthouses, both with a rooftop terrace featuring a spa, fire pit, outdoor kitchen and dining area.&nbsp;

A suite of residential amenity will also be on offer across the ground floor, with a sauna, barbecue area and resort-style pool penned for the area.&nbsp;

They will first be launching Kloud to the market, their 20-apartment project on the dress circle Jefferson Lane. That will have a mix of two, three and four-bedroom apartments across 10 levels.

<img alt="Kloud Palm Beach" data-entity-type="file" data-entity-uuid="30c7eead-c734-4639-81ff-9da71e1d6dea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-03-17%20at%202.22.08%20pm.png?VersionId=NnaImjiSRWL.7NDcmYgVH_.0ypGaY4G2" /> 
A render of Kloud. Image supplied

They're just waiting for development approval for Kloud before launching later this year.

There's already been significant interest in the two projects before they've launched, the majority from Brisbane and locals. There's been a number of buyers enquire who have purchased in some of Graya's previous projects in Brisbane.

Kloud and Ripple are set to join the luxury ranks alongside STEER's Cote Palm Beach project, which will have 17 half-floor apartments, each with three-bedrooms, three-bathrooms, and two parking spaces.

[smartcode_project:default project_id=112548 project_image_fid=205283]

DKO studio director Kai Chua says the design of each apartment, balances the need for shelter and privacy whilst opening to the ocean and magnificent views. It offers all the wonders of modern coastal living with the warm, intimate embrace of home.

Demolition is currently underway on the Thirteenth Avenue project, with construction expected to start in the coming months.

Palm Beach was starved of stock when COVID-19 first hit, with Cabana Palm Beach, The Tally, The Monroe, and Hemingway, among a number to sell out in double-quick time.

There's been a large need for more affordable stock, given the forecasted population growth in Palm Beach is expected to boom over the next decade.

The most recent project launch in Palm Beach is Elevaire, which has prices starting from $715,000. Enquiry has been prominent from both Brisbane and Victoria.

[smartcode_project:default project_id=112941 project_image_fid=210515]

The approved nine-level tower by local developer Paul Spina has 40 apartments across nine-level, designed by Cottee Parker.There will be a ground floor, wellness-centred recreational space, with hot and cold magnesium pools, an open beach shower, sauna and day beds.There was a swell of owner-occupiers descend on Seaclusion on Twenty First Avenue when that was launched toward the end of 2022, one of the first price-pointed developments to hit the market in around two years.

All the $695,000 one-bed apartments have been taken. The two-bedroom apartments start from $950,000, and three-bedrooms from $1.495 million.

[smartcode_project:default project_id=107136 project_image_fid=202031]

Seaclusion has been optimised for the coastal lifestyle by BDA, with a range of exclusive residents-only amenities including beach showers and sand washdown areas on the ground floor and a rooftop recreation space complete with a pool, day beds and barbecue area offering panoramic oceanfront views. 
&nbsp;

Palm Beach was starved of stock when COVID-19 first hit, with Cabana Palm Beach, The Tally, The Monroe, and Hemingway, among a number to sell out in double-quick time.

Apartments supply improves in Palm Beach as Graya secure approval for Ripple

Palm Beach, the small coastal enclave at the south end of the Gold Coast, is starting to fire up again.

One of the most popular spots on the Gold Coast during COVID, off the plan apartment projects were snapped up in months, some not even hitting the open market.

There was a lull where buyers were waiting for the next project to hit the market. The latest is Elevaire, a 40-apartment project by experienced Queensland developer Paul Spina, which has already gathered significant interest from both Brisbane and Victorian buyers.

The nine-level tower, development approved, has been designed by Cottee Parker and will have a mix of one, two and three-bedroom apartments starting from $715,000.

[smartcode_project:default project_id=112941 project_image_fid=210513]

There will be a ground floor, wellness-centred recreational space, with hot and cold magnesium pools, an open beach shower, sauna and day beds.

CBRE Senior Director of Residential Projects Nicholas Clydsdale said he received 250 enquiries from prospective purchasers in just one-and-a-half weeks following Elevaire’s invitation only launch.

“That is a huge response and indicates that Palm Beach is still a blue-ribbon area where buyers are scrambling to secure a new apartment on the beach side of the highway,” Clydsdale said.

“Elevaire’s allure builds on its spacious layouts and premium finishes with expansive ocean and district views in addition to its prime location, just 50 metres from the beach.

[smartcode_project:default project_id=112941 project_image_fid=210512]

“Properties available in Palm Beach on the beachfront are predominately houses priced from $5 million to $10 million-plus or multi-million-dollar apartments, meaning Elevaire’s great attraction is it can match the local amenity of these properties, with a much more attractive list price – from $715,000.

“The three-bedroom residences are priced from $1.6 million, which is outstanding value for this location.”

Clydsdale said much of the interest has come from local Gold Coast residents, Brisbane and Victorian buyers.

“The Brisbane buyers are looking for an apartment on the Gold Coast they can lock and leave when they are down here and Victorian families are largely looking for a holiday home or seeking to relocate to the Gold Coast while the locals already know and love the area,” he said.

Paul Spina, Development Director of Evoke Property Group who has undertaken numerous development projects in southeast Queensland, said the design of Elevaire was crafted to blend with the Palm Beach environment, while providing a choice for buyers who couldn’t get into the upper end of the luxury market.

[smartcode_project:default project_id=112941 project_image_fid=210514]

“Evoke Property Group is really proud of what we’ve achieved with Elevaire,” Spina said.

“With the wellness centre we’ve included hot and cold magnesium pools to complement the beach, as we felt creating a space for people to recharge was more important than fitting in a lap pool. Besides, Palm Beach itself offers ample swimming opportunities.

“The property is wide and deep which enabled us to offer varying apartment types, sizes, views and aspects for residences, which as a result offers a range of price points to the community. Cottee Parker Architects also ensured the introduction of an internal breezeway running through the property, providing natural light and ocean breezes both inside and outside the apartments.”

Elevaire secured development approval late last year. Construction by&nbsp;Stokes Wheeler is due to start mid-May.

The nine-level tower, development approved, has been designed by Cottee Parker and will have a mix of one, two and three-bedroom apartments starting from $715,000

Brisbane and Victorian buyers swoop at Elevaire, Palm Beach apartment launch

Leading South East Queensland builder turned developer Graya is continuing to bolster it's Palm Beach, Gold Coast apartment development pipeline.

Having filed <a href="/news/qld/exclusive-first-look-graya-set-for-ripple-palm-beach-apartments">plans for Ripple Palm Beach in August</a>,&nbsp;Graya, led by brothers Rob and Andrew Gray, have lodged plans for Kloud Palm Beach, a collection of just 20 apartments on the sought-after Jefferson Lane dress circle.

The 824 sqm site at 154 Jefferson Lane was put together and sold by local development site amalgamation specialists GV Property Group.

Kloud will rise 10 levels and have a mix of two, three and four-bedroom apartments.

Graya now has four projects planned across Mermaid Beach, Burleigh Heads and Palm Beach. Their other Palm Beach project Ripple is just up the road on the beachfront.

<img alt="d" data-entity-type="file" data-entity-uuid="a8190c8d-08fe-4409-9959-4926ae5c0689" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-12-19%20at%209.16.33%20am.png?VersionId=Qz3A5uS7xND4SLPO6CHZrseHtw.Gazbx" />

Graya Managing Director Rob Gray says Palm Beach ticks all the boxes for what the team were looking for.

"When selecting a site, we look closely at all of the fundamentals - demand, future infrastructure investment, and lifestyle," Gray says.

"After carefully assessing these criteria, it was a no-brainer when selecting Palm Beach as the ideal location for our next multi-residential development.

"Palm Beach has evolved to be the lifestyle capital of the Gold Coast, with some of the coasts best cafes, bars and restaurants in the precinct, and of course, easy access to one of Queensland's best beaches."

<img alt="d" data-entity-type="file" data-entity-uuid="30fdb7ce-d97d-4757-b079-dc14bf6e6069" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-12-19%20at%208.13.34%20am.png?VersionId=sN1Gng1i4ux20ZVep0gQIfdp4NH_AkJz" />

In the design submission lodged with the Gold Coast City Council, Graya's inhouse design team said&nbsp;Kloud is a concept that formed from exploration of the coastal lifestyle and its daily patterns and routines.

"Waking with the sunrise, an early morning surf and grabbing a coffee from the local. These patterns are fluid but define a strong rhythm unique to coastal living.&nbsp;

The apartments are primarily oriented towards the coastline, offering sweeping views and visually extending the outdoor spaces.

A communal swimming pool is located on the ground level.

&nbsp;<img alt="f" data-entity-type="file" data-entity-uuid="1a9ca3dc-53eb-4d91-a7ff-8055c9fd2202" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-12-19%20at%209.16.47%20am.png?VersionId=7NP1IiOboxl1Z_vRwa.6ALLnhOFTrkvc" />

Andrew Gray, Graya's Co-Managing Director, says the&nbsp;Gold Coast is synonymous with beaches, great weather, and a strong sense of community.

"We're looking forward to showcasing our first Gold Coast multi-residential development, Kloud, and everything it offers.

"This luxury development will be designed and built by Graya. We opted for the name Kloud as it reflects our vision to bring sky homes that float above the horizon, with long views along the beach to Burleigh Headland in the North and Currumbin Headland to the South."

&nbsp;

Graya now has four projects planned across Mermaid Beach, Burleigh Heads and Palm Beach.

GRAYA unveil second Gold Coast apartment project

Plans for a new luxury tower on one of Palm Beach's best streets have been re-jigged.

There were approved plans for a nine-level, clam shell-inspired building designed by Contreras Earl at 215-217 Jefferson Lane, which were signed off in November last year.

But since then the amalgamated 817 sqm corner site with 20 metre frontage to both Jefferson Lane and Thirteenth Avenue has sold, for $13.51 million through Kollosche, and now the plans have been tweaked.

<img alt="Palm Beach tower" data-entity-type="file" data-entity-uuid="ec9d4876-9684-4ffd-9efb-5d8ed9b0d9eb" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-10-31%20at%2010.28.36%20am.png?VersionId=jfYecwzx7qBRkSbVuTVUYljYHbjpRqu1" /> 
The former plans by Contreras Earl

The new plans were filed by a company tied to Sydney-based lawyer Pierre Saab, who runs Macquarie Law.

BDA designed the new tower, with a few changes to some of the internal configurations and the facade. They have added an&nbsp;open rooftop level which will be the communal space for residents.

That frees up the ground level where BDA are proposing another apartment, taking the total apartments from eight to nine.

"Notwithstanding, the development retains almost identical setbacks, site cover, and landscaping and remains compliant with the provision of parking and servicing as per the original approval," the report by town planner Zone Planning Group read.

<img alt="Palm Beach tower" data-entity-type="file" data-entity-uuid="ec0a41e0-6502-46f1-8c99-76daeb99bc38" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-10-31%20at%2010.28.42%20am.png?VersionId=rvFo_UD_tSwiej7Ox2BGhBrB51W5g6Fa" /> 
The new plans by BDA Architecture.

"The proposed change is not anticipated to generate additional impacts beyond the boundaries of the site, compared to what was deemed acceptable by Council under the previous approval.

"In summary, the amended development is considered appropriate for the location providing a contemporary and functional design outcome that will complement and enhance the existing and emerging urban forms in the general locality, without unduly impacting the amenity currently enjoyed by surrounding properties."

The dwelling on 215 Jefferson Lane has recently been demolished, but the two-level duplex at 217 Jefferson Lane still stands.

There were approved plans for a nine-level, clam shell-inspired building designed by Contreras Earl at 215-217 Jefferson Lane


First look: New plans for luxury Jefferson Lane, Palm Beach apartment development

The Rob Steer-led luxury property group, Steer Developments, is capitalising on the sustained demand for premium beachside residences with the launch of its latest Gold Coast project, Côte, Palm Beach.&nbsp;

The $51 million project experienced a highly anticipated launch which has now led to the group fast-tracking the development, announcing the appointment of local builders GCB Constructions to make a start on the project within a matter of weeks. &nbsp;

[smartcode_project:default project_id=112548 project_image_fid=205276]

Located on a prime 810 sqm site at 3 Thirteenth Ave, bounded to the east by Jefferson Lane and just 20 metres from the beach, Côte will deliver a collection of just 17 residences across nine levels.

“Côte presents an exceptional opportunity for buyers to secure a masterfully designed residence in one of the best beachside locations at Palm Beach,” said Steer.

“We have ensured that Côte sensitively responds to the local context while delivering the absolute best of a luxe lifestyle that is just steps away from the beautiful beachfront, the Palm Beach village precinct and some of the southern Gold Coast’s best cafés, restaurants, bars and boutique retail.”

The company’s latest luxe development brings Steer’s combined project portfolio on the Gold Coast close to $350 million, which includes plans to transform the famous Ashmore Steak and Seafood site into the $60 million Ashmore Markets high-end retail precinct.

[smartcode_project:default project_id=112548 project_image_fid=205277]

Designed in collaboration with DKO Architecture and Plus Architecture, Côte has been crafted to foster a life of coastal luxury and unrivalled convenience, taking advantage of the site’s natural beauty and prime location in the heart of Palm Beach.

Each of the 17 apartments will feature three bedrooms, a multi-purpose room and three-and-a-half bathrooms, with accommodation for two cars in a secure underground carpark.

CBRE Gold Coast, which has undertaken some of the Gold Coast’s key marketing campaigns, has been appointed to market Côte Palm Beach, with the group’s Director of Residential Projects, Nick Clydsdale saying it’s Côte’s design and location driving the interest in the project.&nbsp;

“Côte taps into an ever-growing buyer pool of well-heeled owner occupiers who respond to impeccable design and location and demand certainty of delivery,” said Clydsdale.

[smartcode_project:default project_id=112548 project_image_fid=205278]

The building’s sculpted façade, featuring a timeless sophistication and a visually dynamic form, captures the essence of coastal refinement, while the interiors curve in and out of form, with the distinctive recesses creating a shell-like pattern.

Priced from $2.39 million, the luxury residences at Côte will offer generously-sized living spaces, high-quality appointments and lush outdoor spaces that take in the expansive ocean views

Côte’s floor-to-ceiling glazing throughout is designed to foster ample natural light and scenic coastal views, while cascading greenery will soften the linear form. Expansive balconies in each apartment also create superb alfresco settings for everyday living or entertaining.

“Côte Palm Beach will appeal to a broad range of buyers from professionals, holiday investors and downsizers, as well as Palm Beach locals who have already responded so well to this project,” Steer said.

[smartcode_project:default project_id=112548 project_image_fid=205280]

Côte’s two-per-floor apartments will deliver spacious open-plan living with superior finishes and luxury inclusions such as stone benchtops and premium oak flooring.&nbsp;

Among the inclusions are high-end Miele and Gaggenau appliances in the kitchen and laundry, plus a wine fridge and barbecue station on the balcony.

The master bedroom features generously sized walk-in robes and ensuites, boasting large freestanding circular baths paired with the rounded edge walls that feature throughout.

[smartcode_project:default project_id=112548 project_image_fid=205286]

Residents will also enjoy premium resort-style facilities including a residents-only pool with a lounge area, communal dining and barbecue facilities, beach showers and a start-of-the-art gym studio overlooking the pool area.

The development is scheduled for completion in March 2024.

[smartcode_project_cta:default project_id=112548]

Located on a prime 810 sqm site at 3 Thirteenth Ave, bounded to the east by Jefferson Lane and just 20 metres from the beach, Côte will deliver a collection of just 17 residences across nine levels.

Steer Developments fast-tracks construction of $51 million Côte Palm Beach after launch

After a quiet spell following the post-COVID boom, Palm Beach is starting to fire up once again.

The latest plans have come from local Brent Freeman, who is planning a 23-apartment project at 1199 Gold Coast Highway.

The development has been duubed Saltwater, due to its proximity to the beach - less than 100 metres from the sand. There will be 13 two-bed apartments and 10 three-beds across the nine-level building, which Raunik Design created to embrace subtropical coastal design that is reflective of the surrounding Palm Beach area.

<img alt="A sub-tropical building" data-entity-type="file" data-entity-uuid="7c40ec1f-d981-4f3e-ad06-3926f3d3fa71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-20%20at%2011.48.28%20am.png?VersionId=FzP7Wp.sy2XGyemtkaBaIDHaTSeIjvlY" />

There will be a pool, gym, and spa, as well as a yoga room, on the first level.

The town planning report by UPS suggested the proposal will facilitate an increase in residential density that rejuvenates the site in an appropriate urban environment benefitted by ease of access to a range of community and social infrastructure and the nearby Palm Beach District Centre.

GV Property Group put together the 817 sqm site on the corner of Gold Coast Highway and Thirteenth Avenue, amalgamating three lots.

<img alt="The subtropical tower" data-entity-type="file" data-entity-uuid="4e51f730-1cb4-41f3-8c01-bec5c34dd293" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-20%20at%2012.07.19%20pm.png?VersionId=k5bReeXjVni0YLx9TxOtjeV0D2a_4NGJ" />

Palm Beach was one of the most in demand pockets in the Gold Coast when COVID hit. But those projects that were in market around the time were quickly snapped up, and there's been little stock in the last 12 months.

There's been a few developments submitted, the most recent by the luxury home builders turned multi-residential apartment developers GRAYA.

They've submitted plans for Ripple,&nbsp;a boutique nine-level project of just 19 apartments dubbed Ripple, on a prime site at 2 Palm Beach Avenue. It's their first project on the Gold Coast.

<img alt="Ripple" data-entity-type="file" data-entity-uuid="2efc0d78-76a0-44a1-a1f2-79af7cff2e5c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-20%20at%2012.15.02%20pm.png?VersionId=nBLVyddhg.mwz1nGPSVs87gTgcyEbC2z" />

Earlier this year the international property developer Changfa lodged plans for a 21-level tower at 1134 Gold Coast Highway, just up the road from Saltwater.

The building, designed by Plus Architecture, will have 113 apartments, a mix of one, two and three-bedroom units.&nbsp;

Also on the Highway is Paul Spina's next project,&nbsp;41 apartments on a 1,237 sqm site at 1409-1411 Gold Coast Highway - between 23rd Avenue and 25th Avenue.

Recently Rob Steer's Steer Developments launched his first Palm Beach development, COTE Palm Beach.

[smartcode_project:default project_id=112548 project_image_fid=205283]

The $45&nbsp;million project at 3 Thirteenth Ave, on the corner of&nbsp;Thirteenth Ave and the dress circle Jefferson Lane, will see&nbsp;17 half-floor apartments built, each with&nbsp;three bedrooms, three bathrooms, and two parking spaces.

Also recently launched is Seaclusion, a more affordable offering of 40 apartments which have been snapped up by local owner-occupiers.

[smartcode_project:default project_id=107136 project_image_fid=202030]

Seaclusion, located at 4 Twenty First Avenue, will rise on a 1,200 sqm site that has been held by the Dorr family for three generations. It's already 60 per cent sold.

Palm Beach was one of the most in demand pockets in the Gold Coast when COVID hit

Palm Beach apartment pipeline continues to grow after COVID boom

Local owner-occupiers have dominated the early sales at Seaclusion, the new affordable Palm Beach apartment development located just off the sand.

Some $31 million worth of sales have been racked up in the first month or so of marketing, with more than 60 per cent of the 40-apartment project snapped up.

More than 80 per cent of the 25 sales have been to owner-occupiers.

Seaclusion, located at 4 Twenty First Avenue, will rise on a 1,200 sqm site that has been held by the Dorr family for three generations.

[smartcode_project:default project_id=107136 project_image_fid=202031]

The site currently houses a Queenslander that was built by the family’s grandfather, but the Dorr family will continue to maintain their generational ties to the site by retaining a selection of Seaclusion apartments for themselves.

Seaclusion has been designed by BDA with one, two and three-bedroom configurations across the nine-level building.

One-bedroom apartments are priced from $695,000, while two-bedroom apartments from $950,000, and three-bedrooms from $1.495 million.

Jayde Pezet, director of sales and marketing agency Pezet Matheson, says local buyers have been among the key drivers of demand at Seaclusion.

[smartcode_project:default project_id=107136 project_image_fid=202034]

“Many of our buyers are from local community who have recognised that supply is extremely limited in Palm Beach and unlikely to change in the near term,” Pezet said.

“We’ve seen a number of projects planned for Palm Beach and the broader Gold Coast recently shelved, and that has led to some really positive inquiry for Seaclusion from this cohort of buyers.

“The dominance of owner-occupiers reflects both the quality and value being presented by Seaclusion in this prime location, which is just 40 metres from the beach and a short walk to the café and dining precinct in the Palm Beach village centre.”

[smartcode_project:default project_id=107136 project_image_fid=202029]

Seaclusion has been optimised for the coastal lifestyle by BDA, with a range of exclusive residents-only amenities including beach showers and sand washdown areas on the ground floor and a spectacular rooftop recreation space complete with a pool, day beds and barbecue area offering panoramic oceanfront views.

The majority of Seaclusion’s apartments will have either an easterly or northerly aspect to maximise sweeping views of the Pacific Ocean, the Burleigh headland and beyond to the Surfers Paradise skyline.

Apartment views will be captured by floor-to-ceiling glass windows while spacious balconies will create alfresco spaces designed to enhance indoor-outdoor living in the heart of Palm Beach.

[smartcode_project_cta:default project_id=107136]

“Many of our buyers are from local community who have recognised that supply is extremely limited in Palm Beach and unlikely to change in the near term."

Over 60% of Seaclusion, Palm Beach apartment sells as owner-occupiers swoop

The luxury home builder turned residential apartment developer GRAYA have&nbsp;lodged plans for their first Gold Coast apartment project.

GRAYA, led by brothers Rob and Andrew Gray, are set for a boutique nine-level project of just 19 apartments dubbed Ripple, on a prime site at 2 Palm Beach Avenue.

Rob Gray said the site is one of the best sites in Palm Beach, if not on the Gold Coast.

In their design statement submitted to the local council, Plus said they have taken inspiration from the&nbsp;rhythmic dance of the ocean below

&quot;The architecture mimics the flow and curves of the waves,&quot; Plus, led locally by Danny Juric, noted.

<a href="/new-apartments/ripple-2-palm-beach-avenue-palm-beach"><img alt="" height="732" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-08-02_at_6.55.17_am.png" width="1218" /></a>

&quot;As sea spray splashes and is thrust upwards into the sky so too does the crafted and delicate forms of Ripple.

&quot;This piece of architecture offers a highly articulated form with curated recesses, defined apertures and a sculptural finesse.

&quot;All of these elements work in harmony to provide a sensitive built form respectful of its location and respectful of its neighbours.

All residences are north-east facing, taking advantage of the views across the coastline. The building has a mix of two, three and four-bedroom apartments.

It is crowned by two two-level penthouses, each with a rooftop terrace with a spa, firepit, and outdoor kitchen and dining area.

<a href="/new-apartments/ripple-2-palm-beach-avenue-palm-beach"><img alt="" height="792" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-08-02_at_10.31.04_am.png" width="1476" /></a>

There will be resident amenity on the ground level, which will feature a&nbsp;sauna, barbecue area, and a resort style pool.

Plus said the amenity creates &quot;an undefined connection with the sand&quot;.

GRAYA recently launched Canvas, their luxury Bulimba project, which has rocketed to 90 per cent sold. They&#39;re soon to be working on a luxury home build in Burleigh Heads, their first residential project on the Gold Coast.

<a href="/new-apartments/ripple-2-palm-beach-avenue-palm-beach"><img alt="" height="670" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-08-02_at_6.55.54_am.png" width="1218" /></a>

Palm Beach has been starved of high end stock since the early stages of the pandemic when luxury apartments were being snapped up.&nbsp;

Soon to hit the market is Rob Steer&#39;s COTE Palm Beach, which CBRE will be marketing with prices starting from around $2.3 million.

Recently hitting the market at a more affordable price point is Seaclusion, by the local Dorr family.

Rob Gray said the site is one of the best sites in Palm Beach, if not on the Gold Coast

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