Hirsch & Faigen launch Hemingway, Palm Beach apartments

The Melbourne-based national developer Hirsch & Faigen have officially launched Hemingway, their first apartment development on the Gold Coast.

Prices will range from $450,000 to $2 million in the Palm Beach residential project which will comprising 78 apartments over 14 levels. The penthouse is priced at $4 million.

Rothelowman have designed the tower which has been described as a multi-storey reimagining of the area’s humble holiday shacks from the late 1950s and 1960s.

Named after the famous author Ernest Hemingway, Hemingway is located at 1267-1273 Gold Coast Highway and will front the exclusive Jefferson Lane beachfront enclave.

Matt George, Hirsch & Faigen’s head of sales and marketing, said they were determined to push the bounds of architectural design to pay homage to the charming beach shacks while exuding contemporary design excellence.

“We went above and beyond to make it feel as though each apartment was its own full scale beach house, just mere metres away from the water’s edge while boasting those luxury finishes that makes the home feel like an indulgent retreat,” George said.

Residents of Hemingway will have access to a range of lifestyle amenities including its own ground-level café and communal open space with a swimming pool, pool lounge, barbeque area and outdoor cinema.

Prior to its launch, Hemingway had already garnered a substantial level of attention from local owner occupiers and downsizers pursuing the quintessential coastal dream with a luxurious upgrade.

The Rothelowman team reimagined the standard bulky apartment block into an innovative shape form that utilises curvature and cut outs to maximise and enhance views from every Hemingway apartment.

“Rothelowman are highly recognised across Australia for their innovative approach to creating landmark structures, and Hemingway was no different. They poured a lot of thought ninto how Hemingway could meld seamlessly into its Palm Beach surrounds while simultaneously enhancing and improving the area,” George said.

“It was important to us to take a design-led approach to encompass the phenomenal ocean views the Gold Coast is famous for, presented in what we like to think of as a beach house hoisted into the sky,”

The Hemingway project is the first development venture on the Gold Coast by Hirsch & Faigen, which has a number of property interests in Queensland and a national portfolio of projects completed over the past decade with a value of more than $1 billion.