<a href="https://www.apartments.com.au/developers/sunland-group">Sunland Group</a> has officially lodged plans for its first Gold Coast apartment project since the departure of the Abedian family from the company three years ago, unveiling a new high-rise proposal for a prominent Broadbeach corner site on Old Burleigh Road.

The application was submitted by an entity directed by Tom Jamieson, stepson of longtime Sunland leader Soheil Abedian, and Riaz Rezvanipour, brother-in-law of Sahba Abedian, Soheil’s son.

Sunland acquired the 1,283 sqm site on the corner of Old Burleigh Road and Armrick Avenue for $9.5 million late last year and is now seeking approval for a <a href="https://www.apartments.com.au/new-apartments/99-101-old-burleigh-road-broadbeach-qld-4218">42-storey tower with 81 apartments</a>.

<img alt="First look: Sunland Group returns to Broadbeach with new Old Burleigh Road tower plans" data-entity-type="file" data-entity-uuid="fea2946d-90ee-4cfc-babe-2a8ad5db2cb6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers.png?VersionId=BV0fihJw31nDIQ8ozY_h3GbS8mxDyhnm" />

Designed by <a href="https://www.apartments.com.au/architects/contreras-earl-architecture">Contreras Earl Architecture</a>, the proposed tower at 99-101 Old Burleigh Road would deliver a predominantly larger-format apartment mix aimed at the owner-occupier market. Plans include 17 two-bedroom apartments, 55 three-bedroom apartments, and nine four-bedroom residences across 35 residential levels.

The development also incorporates three basement levels, four podium parking levels, two levels of communal recreation facilities, and rooftop plant and equipment. A total of 189 car spaces are proposed, significantly exceeding the 90 spaces required under the planning scheme.

The architecture adopts a sculpted, curvilinear form, with deep wraparound balconies and integrated landscaping intended to soften the tower’s vertical expression. The planning report states the building’s “slender footprint/form provides a complimentary yet varied built form within the local streetscape” and contributes to “a varied, yet ordered skyline.”

Contreras Earl noted in its Architectural Statement that from the early stages, the project addressed a fundamental challenge: how to accommodate the required residential yield while avoiding the conventional model of a tower sitting on a rigid, fully resolved parking podium.

“The most direct response would have been to consolidate parking into a singular, flat podium and extrude a repetitive tower above,” the statement said. “While efficient, this approach would result in a consolidated built form with limited engagement with the surrounding landscape and public realm.”

Instead, the conventional podium model was “deliberately rejected”. The architects described the base of the building as “a landscaped architectural condition where structure, planting and circulation are integrated”.

“Rather than presenting a continuous built mass, the base of the building is articulated through a series of concrete planter elements that organise the podium into a fragmented system,” the statement said. “This approach reduces the perceived bulk of the lower levels while establishing a more permeable interface with the streetscape and adjacent open space.”

<img alt="Sunland" data-entity-type="file" data-entity-uuid="923fad8d-c960-4527-8fbe-975cf1ddf88d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%2010.32.03%E2%80%AFAM.png?VersionId=pngwb0hYOIUpq9vDw6F2EsOiVuHF3DiX" />

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The site sits within the High Density Residential Zone and inside the City of Gold Coast’s unrestricted “HX” building height area, where the planning framework anticipates intensified residential development tied to the expanding light rail corridor. The planning report notes the area is undergoing “transition toward more intense development forms” given its proximity to Broadbeach, Surfers Paradise, and high-frequency public transport infrastructure.

Positioned directly opposite Broadbeach Park and within walking distance of Florida Gardens light rail station, the development would sit among a rapidly evolving stretch of Old Burleigh Road that has become one of the Gold Coast’s most active apartment development corridors.

The application joins a growing pipeline of luxury residential projects reshaping Broadbeach, including nearby developments by 5Point Projects, Polycell, and Graya.

The planning report argues the project contributes toward the Gold Coast’s long-term housing targets under the South East Queensland Regional Plan, which forecasts the need for more than 100,000 additional high-rise dwellings across the city by 2046.

<section data-scroll-anchor="false" data-testid="conversation-turn-4" data-turn="assistant" data-turn-id="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" data-turn-id-container="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" dir="auto">
The Abedian family departed Sunland Group in late 2023, ending a four-decade association with the company, and subsequently established the private development firm Abedian &amp; Co. The group is currently delivering <a href="https://www.apartments.com.au/new-apartments/greenmount-residences-cnr-hill-street-and-marine-parade-coolangatta-qld-4225">Greenmount Residences</a> at Rainbow Bay and recently launched <a href="https://www.apartments.com.au/new-apartments/18-mary-avenue-14-18-mary-avenue-broadbeach-qld-4218">18 Mary Avenue</a> in Broadbeach.
</section>

Joel Robinson

First look: Sunland Group returns to Broadbeach new apartment market with new Old Burleigh Road tower plans

The Minns Labor Government has established the new Bays West Delivery Authority to lead the development&nbsp;of the Bays West Precinct and Blackwattle Bay Precinct.&nbsp;

The Authority is charged with creating Sydney’s newest precinct, a thriving, connected, sustainable hub with White Bay Power Station as its cultural heart. Its vision is to build on the area’s natural, cultural and industrial history to shape a vibrant new neighbourhood.

The precinct will deliver up to 8,500 well-located homes, including a minimum of 10 per cent affordable and essential worker homes. Combine new housing with public open space, opening public access to the waterfront for the first time in more than 100 years, while retaining important deep-water facilities to support Sydney’s working harbour.

Located just minutes from the Sydney CBD and connected to a world-class metro, ferry, walking and cycling links, the Bays West precinct will rebalance housing growth towards well-serviced inner-city locations and help tackle the state’s housing crisis.

The Bays West Delivery Authority,&nbsp;an agency of the Department of Planning, Housing and Infrastructure, will report to the NSW Minister for Lands and Property who already has oversight of major precinct renewal projects including at Blackwattle Bay and Barangaroo.

As part of the broader Bays West transformation, the Minns Government recently announced that a proposal from Lendlease to redevelop part of the Bays West Precinct has progressed to Stage 2 of the NSW Government’s unsolicited proposals process.

<img alt="Sydney" data-entity-type="file" data-entity-uuid="2ed71eb9-d8e8-4fa7-b9d1-de4531dcf2f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%209.42.31%E2%80%AFAM.png?VersionId=IDryFIbped9SNDg72LEN_EecvhUsOPvp" />

The Minns Labor Government has also confirmed the Bays West precinct will have a new suburb name. This will be the first major suburb built in close proximity to Sydney’s CBD in decades and will encompass the area currently being referred to as Bays West, including Glebe Island and the White Bay Power Station. Served by a new Metro station just five minutes from the CBD, it will become one of the most populous suburbs in the Inner West and one of Sydney’s premier cultural destinations.

An early works program is taking shape, which&nbsp;includes the first stages of an international design competition.&nbsp;

The aim of the Bays West&nbsp;International&nbsp;Design Competition is to&nbsp;ensure design excellence is embedded in the project from the start. The competition will deliver an&nbsp;urban framework that defines the character, ambition and long-term identity of&nbsp;this&nbsp;former industrial precinct as it transitions to a vibrant, inclusive and sustainable residential&nbsp;neighbourhood.

The competition will be led by the Bays West Delivery Authority in partnership with Government Architect NSW.&nbsp;

It will launch with an invitation for a global Expressions of Interest, before moving to an invitation-only stage that will be assessed by a panel that&nbsp;will provide advice to Cabinet who will select a winner.

Premier of NSW, Chris Minns said the establishment of the new Authority is the first step in transforming the Bays West precinct into a vibrant, livable suburb minutes from the Sydney CBD and two stops from Hunter St Station on the Metro West line.

“The Authority will deliver well-located homes close to the heart of the city and integrate the new precinct with Blackwattle Bay and the new Sydney Fish Market.

“This is a generational opportunity to build a new suburb on the city’s edge and open the harbour foreshore to the public for the first time in a century.”&nbsp;

Minister for Lands and Property Steve Kamper said the new Bays West Delivery Authority established by the Minns Government will turbocharge the development of Sydney’s newest suburb.

“The Authority is working at a record pace to deliver an international design competition, planning pathways and a financial model so that this development benefits Sydney with well-designed homes in a central location, close to public transport, jobs, entertainment and essential services.

“If we want Sydney to stay liveable and affordable, we need to be bold about using underutilised government-owned land to deliver homes for the future while making sure essential working harbour functions can be accommodated.”

Bays West Delivery Authority established to "turbocharge" Sydney’s newest suburb

Around 400 additional homes could be built at Southwark Grounds on Port Road, lifting total site capacity from 1300 to around 1700 dwellings.

A recently approved code amendment would allow apartment towers of up to 14 storeys in some areas of Renewal SA’s redevelopment of the former West End Brewery.

Renewal SA Acting Chief Executive Shane Wingard said he welcomed the code amendment, with the increase in heights and homes making a positive impact on the supply of high-quality, well-connected housing close to the city.

“By going higher across some parts of Southwark Grounds, we are adding a substantial number of very well-located homes with little impact on project delivery time or planned open space,” Mr Wingard said.

Since the project officially launched in 2025, Mr Wingard said more than 12,000 enquiries had been received about living at Southwark Grounds.

“The very strong early interest we’ve seen since homes were first released in the precinct reinforces our plans to create more housing opportunities,” he said.

The Southwark Grounds code amendment was launched in December last year, with community engagement undertaken over five weeks from January.

It proposed increasing maximum building heights from eight to 14 storeys on the eastern section of Southwark Grounds, and to 12 storeys across the remainder of the site, with minimum building heights ranging from two to four storeys.

The code amendment was implemented through an Early Commencement policy in late January, allowing developers to quickly explore the viability of increased height and housing yield while other planning processes continue.

One of the first developers delivering apartment sites have already finalised redesigns to increase the number of apartments following the code amendment.

Samaras’ development adjacent to the future Colonel Light Park is now planning to deliver 125 apartments across 11 storeys, significantly greater than original plans of around 50 apartments across four storeys.

The developer is also exploring the potential for additional affordable housing outcomes.

Most of the apartments at Southwark Grounds will be delivered within a master-planned precinct on a large parcel of land on the eastern portion of the site, covering around two-thirds of its 8.4 hectares.

Wingard said detailed precinct planning over the coming months may identify further opportunities to increase yield further that could see total apartment numbers at Southwark Grounds, exceed this number.

Affordable homes at Southwark Grounds will also see a net increase, with Renewal SA maintaining its commitment to a minimum of 20 per cent affordable housing across the development.

&nbsp;

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Civil works have begun across the site, with construction under way on the first new roads surrounding a townhouse precinct in the south‑west corner of Southwark Grounds. This includes Renewal SA’s 17 Founder’s Row homes, which are on track for completion by Christmas.

“We expect to have people living at Southwark Grounds by the end of the year, so delivering roads and public spaces for those residents is among our highest priorities.”

Construction of 40 townhouses off Anderson Street, known as West Village and being delivered by Contour, is forecast to begin in mid‑2026. Kolabb’s Anderson Lane development will follow shortly after, delivering a further 26 townhouses.

Southwark Grounds is a state government‑led urban renewal project now set to deliver around 1,700 homes over the next decade.

Homes will be supported by a supermarket, a range of retail and hospitality offerings anchored by a revitalised Walkerville Brew Tower, a childcare centre, car parking and well‑connected public spaces.

400 new homes planned for Adelaide's former West End Brewery site

Brisbane developer&nbsp;<a href="https://www.apartments.com.au/developers/cavcorp">Cavcorp</a> has lodged plans for a new mixed-use residential development at <a href="https://www.apartments.com.au/new-apartments/55-wyandra-street-teneriffe-qld-4005">55 Wyandra Street</a>, Teneriffe, anchored by an 85-metre public laneway designed to reconnect the suburb’s riverfront with the Gasworks precinct.

The buildings, known as Teneriffe House and Teneriffe Lane, would replace the existing Queensland Cotton head office site with a 15-storey residential tower transitioning to eight storeys toward Helen Street. The project has been designed by Plazibat Architects and lodged as a code assessable development application for 93 apartments across a 3,401 sqm mixed-use site within the Newstead and Teneriffe Waterfront neighbourhood plan.

Central to the scheme is the transformation of an existing service easement into a publicly accessible cross-block connection linking Wyandra and Helen Streets. Cavcorp says the new laneway will act as both a pedestrian shortcut and a landscaped civic space between the Teneriffe Riverwalk, ferry terminal, and Gasworks precinct.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="26e7f058-b065-4de8-b13d-a2b8cb64dfcc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/bldg.png?VersionId=sELS0ZKYi361oYipUa1BIKfe_.DLZoFV" />

“The revised proposal delivers a legacy public-realm cross-block link, permanently secured for community use, transforming an existing private easement into a safe, high-quality pedestrian connection between the Teneriffe heritage riverwalk and the Gasworks–Long Island precinct,” the planning report states.

The laneway will sit beneath a large subtropical loggia integrated into the podium levels of the development. The design incorporates deep landscaping, water gardens, lobby spaces, business lounges, and ground-floor apartments to create what Cavcorp describes as a climate-responsive “urban verandah.”

The tower itself has been designed as a slender form with recessed floorplates and curved translucent corners inspired by contemporary Japanese architecture. The building height aligns with the Commercial Road precinct controls, which permit towers up to 15 storeys within proximity to Longland Street.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="a8a17d40-43b6-4718-b3fd-67676fcbb485" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202_1.png?VersionId=i3VwDtp5AmL_8InW7w4qRbDFEpb744Jt" />

The project will comprise a mix of larger-format apartments aimed at owner-occupiers, downsizers, and families. The proposed apartment mix includes 11 loggia apartments across the lower levels, 50 four-bedroom Sky-Terrace apartments from levels three to seven, and 32 Sky-Pool Homes occupying the upper tower levels. The Sky-Pool Homes will feature private thermal plunge pools integrated into oversized balconies.

According to the application, the apartments are intended to reinterpret the scale and character of Teneriffe’s woolstore conversions and Queensland homes within a vertical residential format.

“The sky-pool homes build on Cavcorp’s previous projects and introduce a distinct apartment typology to Teneriffe, informed by both local and international precedent and responding to an identified market demand for enhanced safety, space and amenity,” the planning submission notes.

A major focus of the proposal is its five-level wellness and lifestyle offering, extending from the basement through to the rooftop.

Amenities proposed include a rooftop Swim &amp; Racquet Club with a 25-metre Olympic lap pool and tennis court, coworking spaces and libraries, golf simulators, wine storage, concierge facilities, business lounges, pet wash areas, and rooftop longevity-focused wellness spaces with spas, outdoor fitness zones, and landscaped terraces.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="944b352c-49b9-4247-a4c6-5967b4b69fda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/amenity.png?VersionId=Ed_qKjAtMwFT.5gfl3jiA9QwdWxSMsaX" />

All parking will be concealed within basement levels accessed from Wyandra and Helen Streets. Cavcorp says the deep-basement engineering approach allows the entire ground plane to prioritise landscaping, pedestrian movement, and active frontage rather than vehicle infrastructure.

The development continues Cavcorp’s concentration in Newstead and Teneriffe, where the Brisbane developer has delivered a number of apartment projects including Lucent, Le Bain, and Luminare, as well as the Long Island Wellness Precinct nearby. Several of those projects have received national design and architecture awards, including recognition under Brisbane’s “Buildings that Breathe” program.

Cavcorp unveils wellness-focused Teneriffe House and Teneriffe Lane apartment buildings

Focus Group Investments has lodged plans for a new apartment development at <a href="https://www.apartments.com.au/new-apartments/64-70-hanover-street-fitzroy-vic-3065">64–70 Hanover Street</a> in Fitzroy, seeking to utilise the Victorian Government’s recently introduced Great Design Fast Track pathway to accelerate approvals for the project.

The proposal is among the latest developments to emerge through the state-led initiative, which was established to fast-track well-designed residential projects in activity centres and transport-connected inner-city locations. The pathway allows qualifying developments that meet elevated design and housing benchmarks to bypass traditional council planning timeframes and instead be assessed directly by the Department of Transport and Planning.

Designed by SJB, the development will comprise a mix of apartments above activated lower levels, with a strong focus on architectural articulation, landscaping, and communal amenity. The design response seeks to balance the industrial character of Richmond’s former warehouse precincts with a more contemporary residential form.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="abea51cc-d85b-479e-9aef-a589f3b37ca7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/ground.png?VersionId=e1Kf8EyPWwyiVumtqQ4rM5S4GpOR3CCz" />

Proposed are 63 new dwellings, a wide ranging mix of studio, one-, two-, and three-bedroom apartments, and townhouses and duplexes. They will be spread across a part-three, part-eight storey building.

The Planning and Urban Context Report by Tract says the development is of an "exemplary architectural standard" and has been carefully crafted by SJB Architects.

"Dwellings&nbsp;will benefit from excellent access to natural light, cross-ventilation opportunities and extensive communal space," the report noted.

The architectural material highlights the project’s integration of landscaped elements and communal spaces throughout the building. The proposal also incorporates sustainability initiatives aligned with the Victorian Government’s push for higher-performing apartment developments under the fast-track program.

The Great Design Fast Track was unveiled by the Victorian Government in 2024 as part of a broader housing supply strategy aimed at accelerating the delivery of new homes. Projects assessed through the pathway must demonstrate high-quality architecture, sustainability outcomes, and housing diversity while being located close to public transport and existing infrastructure.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="afdbe834-8dc4-4a77-a943-ba07bc927348" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_11.png?VersionId=0J657j.TaChAZfp93wqJYBTqSsnREJx2" />

Focus Group, founder and led by Paul De Lutiis, is increasingly active across Melbourne’s inner suburbs, targeting well-connected urban renewal locations suited to medium and higher-density residential development. The Fitzroy proposal continues that strategy, leveraging the area’s strong transport links, established retail amenity, and proximity to the CBD.

Fitzroy has been one of the most popular spots for developers and buyers in recent years. The likes of PACE Development Group, SMA Projects, Crema Group and Chapter Group, currently selling projects in the suburb.

First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Fitzroy apartments

Melbourne off the plan apartments

The sought-after suburb of <a href="/new-apartments/brighton-vic-3186">Brighton</a> is set to welcome its newest residential collection in June, with construction well underway on The Warriston. 
 
Named after its location at 21 Warriston Street, at the entrance to the popular Bay Street, <a href="/buildings/the-warriston-21-warriston-street-brighton">The Warriston</a> features a mix of two and three-bedroom apartments, from ground floor units with courtyards to penthouses with expansive terraces.

<a href="/architects/moull-murray-architects">Moull Murray</a> handled the architecture of The Warriston.

The façade, modulated with projecting balconies dripping with soft, integrated landscape planting and contemporary clean lines, is wrapped in robust dark face brick that's meant to age gracefully and become a landmark for Brighton.

[smartcode_project:default project_id=108879 project_image_fid=180003]

&nbsp;

The interiors have been designed by renowned interior designers Bailey Studio, who have worked on some of Melbourne's most luxurious residential properties.

Each residence is filled with natural light and features a neutral palette of high-quality, tactile finishes, including natural stone and oak timber flooring.

The living and dining areas centre around grand entertainer's kitchens featuring Miele appliances, while the master bedroom suites are designed as private sanctuaries, with&nbsp;expansive floor-to-ceiling glazing providing an abundance of natural light.

The suites offer wool carpeting, while the ensuites boast finishes and fixtures such as undermount sinks and natural stone benchtops.

Residents of The Warriston will also enjoy the convenience of security basement car parking, as well as additional storage facilities.

[smartcode_project:default project_id=108879 project_image_fid=180004]

The building's prime location means that all of Brighton's amenities, including cafes, bars, retail, the cinema, and the station, are on their doorstep, with Brighton Beach also just a short stroll away.

Castran Gilbert are handling the sales for the project, with prices starting from just over $1 million for a two-bedroom apartment.&nbsp;

[smartcode_project_cta:default project_id=108879]

Castran Gilbert are handling the sales for the project, with prices starting from just over $1 million for a two-bedroom apartment. 

alisonwarters@gmail.com

Under construction Brighton apartments, The Warriston set to welcome buyers in June 

Toorak has long been billed as Melbourne's most blue-chip suburb.

It's where the most expensive real estate in the state is located. A recent report by The Australian found there's more billionaires and millionaires in the 250 Rich List living in Toorak than any other suburb in Australia.

The majority of new apartment developments coming onto the market in Toorak generally start at $2 million, and are targeting either the local downsizer, or a downsizer from another neighbouring affluent suburb.

Given the suburb is dominated by families (over 60 per cent according to the latest census), there's been very little opportunity to secure new, or even near new, apartments built this side of even 2010, which makes the latest offering a rare proposition for those trying to enter the Toorak market.

A mix of one, two, three and four-bedroom apartments have been listed in Toorak Park, the $500 million masterplanned project which was delivered by the ASX-listed development giant Lendlease.

[smartcode_project:default project_id=377 project_image_fid=33603]

An international fund manager secured a number of apartments when the project was completed a few years ago, and is now deciding to sell the assets.

The 2.5 hectare project, aptly named Toorak Park given its located behind the leafy Toorak Park, was designed in collaboration between&nbsp;Denton Corker Marshall and Carr Design Group.

The 16 building-project features extensive landscaping by landscape architecture by Tract. Open space makes up about up a third of the development, which also features a&nbsp;bluestoned plaza with a convenience store and cafe, as well as communal gardens.

[smartcode_project:default project_id=377 project_image_fid=33593]

Denton Corker Marshall director John Denton said the practice took its cues from its local surroundings.

"We looked at the Beatty Avenue shops on one side of the lines and saw we could create a place with its own character on the other side," Denton said.

"We wanted to build a village within a village.

[smartcode_project:default project_id=377 project_image_fid=211687]

"We sought to open up access to the railway station and Beatty Avenue from Orrong Road by creating a central boulevard that is, in effect, a new leafy road in Armadale. The newest area in the neighbourhood will connect with one of the oldest."

There's extensive resident facilities, including a swimming pool and a gym.

Predominantly owner-occupied, Toorak Park sits in one of the area's most connected pockets, just across the road from Toorak Station and just off the lively Orrong Road.

Every one-bedroom apartment on offer has a car park, unheard of in the entry-level Toorak apartment market, which in itself has been unheard of for a number of years.

[smartcode_project_cta:default project_id=377]

A mix of one, two, three and four-bed apartments have been listed in Toorak Park, the $500 million masterplanned project which was delivered by Lendlease

Toorak Park: A rare opportunity to buy in Toorak's best residential village

While the RBA's interest rate hikes have hit current homeowners on variable mortgages and put a dampener on consumer sentiment, it's made prospective buyers deposits grow quicker than they have in years.

As banks pass on the mortgage rate increase to home loan customers, they're passing on the same interest rate hikes to those savers, which acts in the reverse to mortgage holders given savers don't actually owe the bank anything.

Some banks are offering saving rates upward of four per cent.

The luxury Melbourne developer, EBG Developments, is offering a unique incentive so buyers can get the best of both worlds.

[smartcode_project:default project_id=5495 project_image_fid=210547]

They're offering buyers at their under construction Martin Brighton apartment development a seven per cent interest rate on their deposit, which will last until the apartments are ready to move in, which will be early 2024.

Buyers have also been afforded a five per cent deposit, as opposed to the traditional 10 per cent.

Projects by Buxton Director Heath Thompson, who is handling the sales at Martin Brighton, says he hasn't seen an incentive like this before.

"A five per cent deposit of the entry-level $1,395,000 apartment is just shy of $70,000, so that could be around $5000 worth of interest a buyer could generate while waiting for the project to complete," Thompson says.

"For the three-bedroom buyers, the interest generated will be over $6,000, and can reach as high as $7,500, based on a five per cent deposit."

[smartcode_project:default project_id=5495 project_image_fid=190763]

Martin Brighton, which is now 40 per cent sold, has just 11 two and three-bedroom apartments, with interiors by the interior design doyenne Miriam Fanning's MIM Design.

Read more:&nbsp;<a href="/news/vic/the-design-behind-martin-brightons-latest-apartment-development-five-minutes-with-interior-designers-mim-design">The design behind Martin, Brighton's latest apartment development: Five minutes with interior designers, Mim Design</a>

“It was important that Martin residents experienced a true scale proportion that you would find in an individual home – size proportion and flow of planning were essential when delivering the design of Martin," Fanning told Urban.

Thompson says the project has proved popular with downsizers due to its unrivalled Brighton location.

[smartcode_project:default project_id=5495 project_image_fid=207670]

"The project is unique in the sense it has a Brighton postcode, but it offers a different lifestyle than what many perceive what living in Brighton is like," Thompson says.

"Martin Street is not about the bay or the beach, albeit they're less than two kilometres away from the project. It's more about the doorstep lifestyle that the Martin Street Village has.

"There's a community feel around Martin St which you don't really get from Bay or Church Street. It's more like Hampton Street was before the recent large scale development."

[smartcode_project_cta:default project_id=5495]

Projects by Buxton Director Heath Thompson, who is handling the sales at Martin Brighton, says he hasn't seen an incentive like this before

Martin Brighton buyers to earn generous 7% interest on deposit

RPM Group has spent years at the forefront of Australian property development.

It was only natural they would expand its off the plan project marketing space into the inner ring of Melbourne and Geelong at some point, having dominated the house and land&nbsp;and townhouse&nbsp;space since 1994.&nbsp;

The growing&nbsp;team is being led by industry veteran Nic Cuni, who has held Director roles at both Colliers and CBRE.

“Our focus is on off the plan apartment and townhouse projects;&nbsp;we have already secured several projects in key areas and the team is growing as a result,” Cuni commented.&nbsp;&nbsp;

Cuni says the opening of the metro project marketing arm was an inevitable step for the established company, who has built an extensive Research, Data &amp; Insights division since its inception.&nbsp;

He says the aim is to use RPM’s industry-leading research capabilities to help developers launch successful projects.&nbsp;

"We're in a unique position where we can collaborate with our Research, Data &amp; Insights division, which is industry leading, to help developers from the outset of their project journey," Cuni says.&nbsp;

"We can get up to the minute data from our in-house research department, which includes but isn't limited to, pricing, demographic, and migration. &nbsp;Our data-driven approach means we’re best equipped to generate the right product, right pricing, and, most importantly, right time and strategy to launch."&nbsp;

They've certainly timed the launch of Early 3191 well; the new Rothelowman and Adele Bates designed townhouse development in Sandringham.&nbsp;

[smartcode_project:default project_id=138081 project_image_fid=209564]

The first venture for DM Property, headed by Brendan Mullan and David Dordevic, Early 3191 has already generated in excess of 500 leads.&nbsp;

There are just 35 townhouses on offer in the community.&nbsp;

"We worked with Brendan and David to identify a gap in the market and determine the type of product that would resonate with buyers in that location," Cuni says.&nbsp;

"There's not many townhouses, if any, which are priced below $2 million in one of Bayside's most premium suburbs."

[smartcode_project:default project_id=138081 project_image_fid=209566]&nbsp;

RPM is preparing to launch DM's next project, 129 apartments in Geelong, an area Cuni knows well.&nbsp;

Before joining RPM, Cuni all but sold out Franze Developments' Ryrie Home, a mixed-use hotel and apartment project in downtown Geelong.&nbsp;

Cuni expects to see a similar demographic buying into 1 York Street, which attracts a "Melbourne-style apartment buyer."&nbsp;

"Young professionals were the most prominent buyer demographic at Ryrie, the majority being female," Cuni says.&nbsp;

"They want a safe and secure apartment, but also want the food and beverage precinct that central Geelong has to offer, rather than some of the larger home estates being built further inland. Additionally, the median price in Geelong’s CBD and surrounding suburbs are exceeding their budget. Most buyers want the postcode without the price tag”&nbsp;

Cuni says they've got good collaborators on board for 1 York Street.&nbsp;

"Rothelowman is again handling the design of the project, which will have 129 apartments across a six-level building, as well as nine commercial tenancies.&nbsp;

"It will bring another central opportunity for buyers, with extensive amenity literally at their doorstep."&nbsp;

DM secured the massive 3,453 sqm site, opposite the Quest hotel, last year.&nbsp;

RPM Managing Director of Project Marketing, Luke Kelly says “the expansion of our Project Marketing Division into Metro Melbourne and Geelong made complete sense; our sophisticated and diversified approach to the sales and marketing of projects for our clients is what sets us apart from the traditional project marketers in these areas.”

Read more:&nbsp;<a href="/news/vic/rothelowman-designed-townhouses-early-3191-to-bring-something-new-to-sandringham">Rothelowman-designed townhouses Early 3191 to bring something new to Sandringham</a>

The first venture for DM Property, headed by Brendan Mullan and David Dordevic, Early 3191 has already generated in excess of 500 leads

RPM Group launches Metro Project Marketing division with $50m townhouse development in Sandringham, Early 3191

2022 was an uncertain year in the property industry, as aggressive interest rate hikes by the Reserve Bank saw sentiment drop drastically, along with prospective buyers' budgets.

But award-winning developer Pace Development Group pushed on with a number of projects, and they're commitment to launching in what many felt was a tricky period has paid off in spades.

Ash Bramich, Sales and Marketing Director at Pace, said that there’s no point waiting around for the market to correct itself and bottom. 
 
“As long as developers are confident their product matches extensive research on the expected buyer demographic, then you’ve got to take the opportunity to get it in front of those buyers,” Bramich told Urban.

"Buyer demand has still very much been there.

"If you’re delivering a product which is what consumers are looking for, in quality suburbs, then you’ll achieve sales.

"We launched two projects [The Darley on Flemington Racecourse and Pace 3058 - Coburg] despite the headwinds in the property market, and now we're in a position to begin construction."

[smartcode_project:default project_id=24822 project_image_fid=254342]

There’s also the case of the issues surrounding demand v supply. Because of the lack of product on the market, Bramich says that, despite consumer sentiment taking a hit, there were still considerably more buyers out there than what was on the market.

The 5,100 apartments launched for sale across Melbourne in 2022 was the lowest number of launches recorded over the past decade, almost -80 per cent lower than the peak levels during 2014 and 2015, analysis by consultancy firm Charter Keck Cramer found.

Also at decade lows was the total number of apartments which began construction in 2022. Just 5,200 apartments started construction, -77 per cent lower than the 2015 peak of 22,500 apartments.

By generating sales last year,&nbsp; Pace have now started construction on both their Flemington and Coburg projects, which allows the team to offer greater buyer confidence during the sales process.

"We can now communicate to buyers two things; a clear sign the project is going ahead with works already underway, and a more accurate completion date of the build."

The Darley, which will comprise 313 apartments and is over 60 per cent sold, is forecast to complete construction by early-2025. Pace 3058 - Coburg has sold over 60 per cent of its 312 apartments. That's expected to be completed by mid-2024.

<img alt="The Darley Pace" data-entity-type="file" data-entity-uuid="e0681786-d13f-45d2-92bb-133f0771e13a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-03-14%20at%201.58.21%20pm.png?VersionId=TutHEmqnKBTJVHs34RoCzYqdT12Mv1EE" />The Darley on Flemington Racecourse. Image supplied

Bramich says he's never seen a market with such contrarian views.

"There's a lot of cyclical factors that are quite contrary and conflicting at the moment," Bramich says.

"On one side of the coin, you've got the headline issues around consumer confidence, increasing rates, cost of construction and difficult to predict completion timelines. On the other side however, unemployment is at record lows, immigration is going up and is forecasted to soar, particularly in Melbourne, and there's huge undersupply of apartments which always drives prices up," Bramich says.

Melbourne's population is forecasted to grow by 89,000 people in FY 2023, around 105,000 in FY 2024, and 101,000 in FY 2025, according to Plan Melbourne 2017-2050.

Charter Keck Kramer found that around 13,500 apartments need to be built each year in Melbourne to support the population growth. There were just 6,300 apartments completed in 2022 in Metro Melbourne, across 94 projects.

Bramich says inevitably the lack of supply will drive prices higher over the short term, and that will become long term if construction doesn't meet the forecasted population growth.

While interest rates have pinched the budgets of young professionals and investors, Bramich is seeing high demand from the downsizer demographic.

"There's a huge cohort of owner-occupiers with little debt or no mortgage, who are still ready to execute if there's product that ticks their boxes," Bramich says.

That's the target market for their upcoming Fitzroy project, Fabbrica, which Bramich expects will lure those empty nesters wanting to move back to a more active area.

Pace have geared Fabbrica toward this demographic, with larger than standard floor plans on offer, as well as double garage, large balconies, and high ceilings.&nbsp;

The&nbsp;one-bedroom apartments range from 52 sqm to 65 sqm, while two-bedroom&nbsp;apartments start from around 90 sqm and go up to 120 sqm. The three-beds range from&nbsp;130 sqm to 250 sqm.

SJB Architects will restore the current buildings on the corner of Johnston and Gore streets, which were selling for the first time in five decades when Pace snapped up the site. In keeping with the signature streetscape of Fitzroy, the facades will be restored to their original brick finish.

"We've already been seeing a lot of enquiry from those blue ribbon suburbs like Armadale, Kew, Malvern, the suburbs which are more geared to grand family homes.

"For these buyers, their kids have headed off to university or are now young professionals, and they can cash out their homes for anywhere between $4 million and $10 million, and are wanting to spend between $3 million and $5 million on an apartment in a 'cooler' suburb.

"They want to immerse themselves in a suburb which is more reflective of culture, with arts, cafes, and local restaurants."

Bramich says Fitzroy and Collingwood are probably two of the strongest suburbs to sell projects in.

"Buyers want heritage facades, light industrial features, tree lined streets, all of the characteristics Fitzroy and Collingwood are well known for. Most importantly it’s about being back in the buzz of a suburb they’ve not lived in since their 20s or 30s.

"There's a cohort of people who don't need to be sold on the area, they're simply just waiting for the appropriate product."

Expecting a big year in the markets, Pace also have 90 apartments soon to launch in Sunshine North, part of their riverside and lakeside masterplan where there's limited townhouses remaining. Bramich says the apartments will be more geared toward the first home buyer demographic.

Toward the end of the year Pace will launch Pace Brunswick, around 90 apartments fronting the popular Lygon Street, next to Methven Park. That will have one, two, and three-bedroom apartments.

Always looking forward, Pace are currently working with the Frankston City Council on their proposed plans down on the Mornington Peninsula&nbsp;located beachside of the Nepean Highway.

They're wanting to create a mixed-use residential and lifestyle precinct, bringing a high-level of retail and dining experiences to the suburb, set underneath around 200 apartments. Pace always put a large focus on amenity. They have plans for a 25 metre rooftop pool with sweeping views across Port Phillip&nbsp;Bay, a cinema, and a&nbsp;health and wellness area.

Ash Bramich, Sales and Marketing Director at Pace, said that there’s no point waiting around for the market to correct itself and bottom.


Pace take advantage of demand v supply in 2022 and kick off construction in Flemington and Coburg

The Melbourne unit market looks like it's following the upward swing in capital city property prices across the country.

The unit market, which incorporates apartments and townhouses, contracted -0.2 per cent over February, but that followed steep -1.1 per cent declines in January and -0.8 per cent in December.

Melbourne's unit market is now -2 per cent down so far in 2023, and 5.7 per cent over the last 12 months, the third worst performing capital city unit market behind Hobart (-10.1 per cent) and Sydney (-10 per cent).

The unit market in the Victorian capital has considerably outperformed the housing market over the last year. That's down -11.2 per cent, nearly double the unit market, after further -0.5 per cent declines over February.

Projects by Buxton Director Heath Thompson says the February rate increase has resulted in poor market sentiment from buyers, as well as decreased volume of enquiry.

"What was even more impactful was the commentary from the RBA around the rate announcement, suggesting multiple interest rates are likely to follow in the coming months," Thompson says.

[smartcode_project:default project_id=5495 project_image_fid=210547]

There are some factors however which are pointing to a positive outlook, Thompson suggests.

"The market fundamentals have some blue sky on the supply and demand equation.

"Rents are increasing at speeds not seen in recent memory and new dwelling approvals are the lowest since 2012. New construction starts are showing even less supply is coming to the market.

"On the demand side, we see buyers with very little choice for established or new property, increasing immigration and significant lack of rental property to service growing demand."

According to data from Charter Keck Cramer,&nbsp;there were a total of 5,100 apartments launched to the market in 2022, the lowest number of launches recorded over the past decade and was almost -80 per cent lower than the peak levels during 2014 and 2015.

[smartcode_project:default project_id=112375 project_image_fid=204410]

"In “normal markets” these conditions would see price rises which is what I’m expecting in the next 12-18 months, allowing more projects to absorb constructions costs and we will likely see a rapid rise in new development approvals and construction starts."

Thompson believes the bottom of the market can't be far off.

"The question we often get asked is “when is the market going to bottom out?” I don’t know the answer to that however, it can’t be far off and I do know that new projects will have to rise in value to become feasible.

"Rises in value are inevitable, its just a matter of when."

The median unit value in Melbourne is now $585,000, down from $626,000 this time last year.

CoreLogic's national index declined -0.14 per cent over February 2023, the smallest monthly fall since May 2022 (-0.13 per cent), when rate hikes commenced.&nbsp;

CoreLogic’s research director, Tim Lawless, said the stabilisation in housing values over the month coincides with consistently low advertised supply levels and a rise in auction clearance rates.

“The past four weeks have seen the flow of new capital city listings tracking -17.0% lower than a year ago and -11.9% below the previous five-year average,” Lawless said.

“This trend towards a below average flow of new listings has been evident since September last year, coinciding with a loss of momentum in the rate of value decline.”

[smartcode_project:default project_id=108897 project_image_fid=180973]

“The past four weeks have seen the flow of new capital city listings tracking -17 per cent lower than a year ago and -11.9 per cent below the previous five-year average,” Lawless added.

“This trend towards a below average flow of new listings has been evident since September last year, coinciding with a loss of momentum in the rate of value decline.”

Lawless however suggested the recent stronger results don't necessarily indicate the market has bottomed.

“Considering the RBA’s move to a more hawkish stance at the February board meeting, along with an expectation for a weaker economic&nbsp; performance and a loosening in labour markets, there is a good chance this reprieve in the housing downturn could be short-lived,” Lawless said.

“We also have the fixed-rate cliff ahead of us; arguably the full impact of the aggressive rate hiking cycle is yet to play out.”

Melbourne's unit market is now -2 per cent down so far in 2023, and 5.7 per cent over the last 12 months

City Beat: Melbourne unit market insights for February

Melbourne’s new golden residential tower, UNO Melbourne, has reached its 65th and final level.

Standing 210 meters tall at 119 A'Beckett Street, between Flagstaff Gardens and Carlton Gardens, UNO Melbourne is being developed by SP Setia, who had renowned architect Elenberg Fraser design the project. The most striking feature is the floor-to-ceiling shimmering golden glass facade.

Around 88 per cent of the 635 apartments have been sold in the building, with the first stage of settlements taking place in December 2022.

[smartcode_project:default project_id=3281 project_image_fid=46049]

Brett Griffith, Director at Colliers Residential Victoria, said the UNO Melbourne apartments have been in high demand, with sales predominantly secured by foreigners, located both overseas and those already settled in Melbourne, looking to either invest or occupy themselves.

"The pool of international buyers abruptly haltered when the pandemic hit the world, but in the past months, we have seen the confidence of international buyers return close to pre-pandemic levels who see the value of the property market in Australia," Griffith says.

"With Melbourne having been named Australia’s best destination for international students and rated as one of the leading destinations for learning and higher education in the world, UNO is likely to attract many students being located within walking distance to the University of Melbourne and RMIT University."

[smartcode_project:default project_id=3281 project_image_fid=46050]

SP Setia have a track record of delivering projects in Melbourne, having recently&nbsp;completed construction of their Sapphire by The Gardens in the north eastern part of the CBD.

SP Setia Melbourne Director See Hunt Soon says there's currently a scarcity of high-quality apartments in central CBD locations, with UNO Melbourne being one of the last opportunities to secure an apartment on a desirable CBD address.

‘With rising construction costs, we see UNO Melbourne as an excellent opportunity for buyers to purchase and invest into a quality brand new apartment at pre-pandemic construction pricing,’” Soon said.

Future residents of UNO will be able to enjoy a range of services and amenities, including a welcoming lobby, concierge and retail stores on ground-floor, a private dining area with teppanyaki facilities, a resident’s lounge, breakout rooms and media room on level one.

[smartcode_project:default project_id=3281 project_image_fid=46053]

Wellness facilities on level nine include a yoga studio, gymnasium, outdoor entertainment and BBQ area, steam room, spa and swimming pool.

“UNO’s prime location and high-end lifestyle offering with a range of hotel-style amenities and services available to residents, have been particular drawcards for internationals who are also seeing an opportunity to invest in Melbourne’s property market as rents are anticipated to continue to increase during 2023,” Griffith added.

Roberts Co are handling construction of the tower, having taken over the build in April 2022.

One, two and three bedrooms are currently available, starting from $6440,000. September 2023 is the target settlement date for stage two of the project.

[smartcode_project_cta:default project_id=3281]

Around 88 per cent of the 635 apartments have been sold in the building, with the first stage of settlements taking place in December 2022

SP Setia top out UNO Melbourne apartment tower

The Melbourne-based developer Golden Age Group knew when they were putting together the plans for Sky Garden, the apartment project above the rejuvenated The Glen Shopping Centre, they were creating something that would appeal to a wider range of buyers

Recently speaking to Urban, Zhao says, while the three-tower Sky Garden was an ambitious project, there was clearly a need for quality high density living in the area.

It was only the third high-rise development approved by the Monash City Council in the last 15 years. The other two developments were primarily made up of investor stock, with little amenity.

"We saw a perfect fit between what Golden Age wanted to achieve and the suburb of Glen Waverley," Golden Age's Chief Marketing Officer Dandan Zhao says.

"The vision of Monash Council is very considerate in regards to community needs and what's good for the community. It shows the level of research and care we put into our development proposal that it was greenlit."

[smartcode_project:default project_id=2881 project_image_fid=184593]

"People's desires have changed, and they want to be near amenities and infrastructure, and Glen Waverley is very rich in resource," Zhao says.

Once you go central to a suburb and become closer and closer to infrastructure, you sort of have to go vertical, not hortizontal.

"The $500 million redevelopment of The Glen, turning it into a world-class shopping centre, as well as extensive connectivity including the railway, poublic road, and new urban loop, makes Glen Waverley a very attractive proposition for both owner-occupiers and investors."

There's also a major draw for families, Zhao says. They've been keen on securing some of the larger apartments in Sky Garden due to the abundance of education institutions, some 24 of them, from daycare and kindergarten through to the Monash University, one of Australia's leading universities.&nbsp;

Downsizers have been attracted to the luxury finishes and fixtures and resort-like amenities and gardens, as this transforms the notion of what it means to live in an apartment; it doesn’t need to mean compromising on lifestyle,” Zhao adds.

[smartcode_project:default project_id=2881 project_image_fid=184591]

Zhao says Golden Age like to look at suburbs and find ways they can improve them.

"What we do well is looking at a suburb and saying to ourselves 'how can we better shape this community?'"

That ethos saw Golden Age stay in Glen Waverley, having gathered insights during the sales process at Sky Garden.

"While we have had a number of families and downsizers buy the larger apartments in Sky Garden, an apartment doesn’t suit everyone’s needs or preferences," Zhao says.

Starting to see a pattern emerge among a large cohort of enquiry, Golden Age went to the drawing board.

"Following a number of conversations, we decided there was a gap in the market for an architecturally-designed and high-end townhouse product in Glen Waverley, based on buyer feedback at Sky Garden and researching the local market. We were being asked if we had a townhouse product that carried the same design philosophy and quality of what Sky Garden offers."

Zhao says it was a case of 'when not if' Golden Age had a townhouse project ready in the area. Then, about four kilometres south of The Glen down Springvale Road, they picked up a 1.65 hectare site that lent itself perfectly to a collection of 77 townhouses.

[smartcode_project:default project_id=104680 project_image_fid=207712]

Even before launching Floret, Golden Age had a large database of buyers wanting a townhouse in the area.

"We wanted to bring luxury apartment living into a townhouse development," Zhao says.

"The location is perfect for families, across the road from a kindergarten and Brendan Park Shopping Centre, while also having convenient access to the Monash Freeway.

So far Floret has been targeted by families, of all ages, some who are seeking multi-generational living, which apartments don't offer.

[smartcode_project:default project_id=104680 project_image_fid=207725]

Golden Age again tasked Rothelowman with the designs.

"There's no other townhouse product designed by an architecture firm held in as high regard as Rothelowman in Glen Waverley," Zhao adds.

"There's so little townhouse stock in Glen Waverley. Traditionally there are maybe two or three townhouses, which present more like a duplex or triplex, rather than a true, architect-designed townhouse in a community rich in greenery."

Floret is over 25 per cent sold, thanks to a robust pipeline of interested buyers.&nbsp;

Golden Age is planning a 1,000 sqm central park, with amenity for families and kids, as well as a tree-lined central boulevard.

Later in the year, Golden Age is heading to the affluent suburb of Brighton, where they believe they've identified another gap in one of Melbourne's more bluechip postcodes.

"Brighton has never seen a townhouse and house development at this scale," Zhao says.

"There's little product between apartments and huge, multimillion dollar houses in Brighton. We're aiming to plug that gap.

"Brighton is such a premium suburb, people are wanting to get in, but either the product isn't right, or they are out-priced.

<img alt="Golden Age Brighton" data-entity-type="file" data-entity-uuid="6923d011-5130-4b76-bd59-9bd668781224" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-02-24%20at%2012.20.44%20pm.png?VersionId=jD_XyyrTBe8MGwQxfNcS8WQQ5DbklqcB" />

"We want to create something that works for that suburb and suits the calibre of the suburb, while giving young families and young professionals an opportunity."

Zhao says they will also likely see local downsizers show interest.

"Most houses in Brighton are so big, and some don't want to downsize from a six or seven-bedroom house on 900 sqm to a two-bedroom apartment.

"We'll again be creating a community with beautiful amenity, in the most price pointed project Brighton has seen."

Golden Age secured the massive 3.3 hectare site mid-last year, buying the the junior school of Xavier College for $100 million.

The junior school, Kosta Hall, on South Road, currently homes school buildings, sports fields, and the historic 1867 Maritima mansion.

Recently speaking to Urban, Zhao says, while the three-tower Sky Garden was an ambitious project, there was clearly a need for high quality, high density living in the area

How Golden Age are tapping into untapped markets: Five minutes with Golden Age's Dandan Zhao

One of Australia’s most anticipated projects, STH BNK By Beulah, has again broken the record for Melbourne’s most expensive apartment ever sold.

The $38 million sale, a sub-penthouse located above level 75, topped the $35 million record set last year.

The full floor residence offers a customisable floor plan so the buyer, a transcontinental business owner, has the ability to individualise the design of the property to better suit their lifestyle.

The record breaking apartment is one of the highest in Melbourne and features a 360 degree view of the city, resort style concierge services and world class amenities.

[smartcode_project:default project_id=8804 project_image_fid=200215]

The project has been one of Australia’s fastest selling projects to date, with over $600m in sales achieved in as little as four months.

Other notable sales include two apartments worth in excess of $30 million, a sub-penthouse fetching $15 million, and a slew of apartments worth more than $10 million - all sold off the plan.

Beulah Managing Executive Director Adelene Teh said the latest sale is reflective of the growing demand for luxury apartments that offer the convenience of immediate proximity to Melbourne’s world class gardens and cultural landmarks, while simultaneously offering the luxury of hotel living within their home.

[smartcode_project:default project_id=8804 project_image_fid=193965]

“Purchasers have come from all walks of life, some are local families who want to create a truly special family home in a landmark project; one that is a city within a city and has everything you could need at your fingertips," Teh says.

"There are also local business owners and frequent travelers who live in different cities during different parts of the year while others are suburban/regional dwellers who are looking for a city location. Each of these full floor residences are customisable and that has been highly attractive to purchases.

“Despite a challenging market due to rising interest rates, the prestige market remains active - as we’ve seen with a number of record breaking sales recently - as these buyers often aren’t reliant on funding from the banks,” Teh added.

[smartcode_project:default project_id=8804 project_image_fid=194913]

Many purchasers continue to take advantage of the customisable ‘Tailored Living’ services by merging together multiple apartments into super-sized residences; the total number of apartments in STH BNK By Beulah will continue to decrease as a result of more tailored configurations.

In June it was announced STH BNK By Beulah will be home to the most comprehensive collection of amenities in any Australian skyscraper.

Residents will have access to STH BNK Concierge Services including housekeeping, shopping, childminding, and pet services, plus an on-call doctor, beauty and massages treatments.

[smartcode_project:default project_id=8804 project_image_fid=200217]

The FreshAir™ system developed together with world-leading engineers ARUP, will also protect against noxious fumes, bushfire smoke, disease transmission and moisture issues by removing contaminants from the outside air.

STH BNK will also offer resident access to the vibrant and comprehensive lifestyle podium; a wellness and culture precinct comprising premium retail, inspiring cultural events and engaging entertainment, community activities, childcare centre, outdoor gardens and rooftop spaces and a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porches and Range Rovers for residents to use at their convenience.

STH BNK By Beulah will also be home to Four Seasons Melbourne, as well as the country’s first innovative cultural centre for young people, overseen by the globally-revered Centre Pompidou.

[smartcode_project_cta:default project_id=8804]

The record breaking apartment is one of the highest in Melbourne and features a 360 degree view of the city, resort style concierge services and world class amenities

STH BNK by Beulah breaks Melbourne apartment record, again

In real estate, location is always the number one priority on a buyers wishlist.

Almost everything else is changeable, within reason.

The location of a property can impact several aspects of a homeowner's experience, from lifestyle, accessibility, and most importantly, value.

Projects by Buxton Director Heath Thompson says while location factors are subjective and personal to the individual, the key location factors are proximity to amenity and public transport.

"Local amenity, shops, cafes etc are important for everyday life for most buyers, while connectivity to the city, while not important for some, is important when it comes to resale value of a property" Thompson says.

Thompson has recently launched the boutique, 11-apartment project Martin Brighton, which is attracting downsizers due to its locational point of difference.

[smartcode_project:default project_id=5495 project_image_fid=207664]

"The project is unique in the sense it has a Brighton postcode, but it offers a different lifestyle than what many perceive what living in Brighton is like," Thompson says.

"Martin Street is not about the bay or the beach, albeit they're less than two kilometres away from the project. It's more about the doorstep lifestyle that the Martin Street Village has.

"There's a community feel around Martin St which you don't really get from Bay or Church Street. It's more like Hampton Street was before the recent large scale development."

[smartcode_project:default project_id=5495 project_image_fid=190763]

On Martin's doorstep is the popular cafe St Martin's, Martin St Cafe &amp; Providore and a number of other restaurants and cocktail bars. Bottarga is located across the road, while 10 Greek Plates, Brix Bar and Dining, Sons of Mary, and Brighton Bistro &amp; Cocktail Bar are all less than 200 metres from the front door.

Another driver for buyers is the connectivity that this end of Martin Street offers.

Martin residents will be in close proximity to the Gardenvale Station, on the Sandringham Line, which runs to Flinders Street Station through South Yarra, Prahran, Windsor, Balaclava, Ripponlea, Elsternwick and Hampton.

"We are finding that because Martin Street isn't a main thoroughfare it has a warm feel to it as opposed to busier locations," Thompson says.

[smartcode_project:default project_id=5495 project_image_fid=190767]

Martin has just 11 two and three-bedroom apartments, which start from $1,395,000. Each apartment has secure parking with internal living the starts from 100 sqm to more than 140 sqm extending to generous private terraces. The interiors were designed by the legendary interior design studio Mim Design.

Developer EBG, who have a string of successful high-end projects in their portfolio, are about half way through the bulk excavation of the site, with completion slated for mid-2024, a timeline which suits the downsizer so they have time to sell their family home.

Thompson says Martin suits the people who have wanted to make a sea change, while also being part of a village-style community.

"They might have kids who have moved into Melbourne, and want to be connected to them while also being near the water.

"Martin perfect for those who seek a lock and leave lifestyle. The location is also popular with buyers who have a larger property down on the Mornington Peninsula and looking for a city base.."

&nbsp;

&nbsp;

[smartcode_project_cta:default project_id=5495]

The location of a property can impact several aspects of a homeowner's experience, from lifestyle, accessibility, and even potential resale value.

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