A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Joel Robinson

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

The City of Sydney has approved plans for <a href="https://www.apartments.com.au/developers/billbergia">Billbergia Group</a> and Metrics Credit Partners’ $3.5 billion Castlereagh Place project in the heart of the Sydney CBD

The towers will be among the tallest in <a href="https://www.apartments.com.au/developments/sydney-nsw-2000">Sydney</a>'s CBD, with more floors than any other residential tower in the city.&nbsp;

The 6,000 sqm site was acquired by the joint venture partners in 2024. It is the largest amalgamated land parcel in the Sydney CBD and comprises eight individual sites fronting Castlereagh, Pitt and Liverpool Streets.&nbsp;

<a href="https://www.apartments.com.au/new-apartments/castlereagh-place-sydney-324-348-pitt-street-sydney-nsw-2000">Castlereagh Place</a> will transform an underutilised city block into a landmark mixed-use destination, anchored by two 82-storey towers comprising 607 luxury residences above an 8-level podium housing a 209-room luxury hotel. A 1,000 square metre civic park on ground level features a curated mix of food, beverage and retail.

The plans have been refined over the past year to rebalance the residential and hotel offering, and reconfigure the retail footprint to create a stronger, more dynamic dining experience.

A three-level flagship building on the prominent corner of Pitt and Liverpool Streets will be the gateway to the Castlereagh Place lifestyle precinct. Set to become a Sydney icon, the building is capable of housing multiple hospitality venues.

“Castlereagh Place is designed to be the City's next great urban oasis - an energetic mixed-use precinct that pulses with life, day and night,"&nbsp;said Joseph Kinsella, Group Director of Billbergia.

"It will bring the vibrancy of places like Barangaroo and Darling Quarter into a more accessible, central destination at the very heart of Sydney."

Kinsella said the project will build on&nbsp;Sydney’s growing laneway culture with the City’s largest network of new activated lanes - an expanded, next-generation take on precincts like Angel Place, Palings Lane and Ash Street in Wynyard.

[smartcode_project:default project_id=134477 project_image_fid=374401]

Castlereagh Place has been designed by architects <a href="https://www.apartments.com.au/architects/fjc-studio">fjcstudio</a> in collaboration with Trias Studio, Aileen Sage and Polly Harbison Design, joint winners of an international design competition in 2018.&nbsp;

Signature design elements from the original scheme remain unchanged, while the public domain has been significantly enhanced, delivering 60 per cent more open-to-sky space.

Pedestrian access will also be enhanced through new laneways linking Pitt, Liverpool and Castlereagh Streets, drawing people into a new civic park with outdoor seating, landscaping and integrated public art.

With activated laneways supported by strong hospitality offerings, Castlereagh Place is tipped to become a vibrant new dining destination in the heart of Sydney’s CBD.

It marks the largest undertaking to date for the Billbergia and Metrics Credit Partners partnership. Together they are developing other underutilised Sydney sites into mixed-use precincts, including the $2.2 billion Concord Central and the $1.3 billion Chatswood Grand Residences.

Metrics Managing Partner and Group CEO Andrew Lockhart said Castlereagh Place is a landmark project that will redefine Sydney’s skyline.

"As the tallest residential high-rise development, the revitalised site will offer panoramic views across the CBD and surrounds. We are excited to partner with Billbergia to reinvigorate an underutilised site and create a sophisticated and contemporary mixed-use offering situated in the heart of Sydney.”

Total apartments within the towers have increased to 607 dwellings, with a focus on larger floorplans. Aligned to growing market demand, Castlereagh Place now comprises 299 three-plus-bedroom apartments, 198 two-bedroom units and 110 one-bedroom configurations.

[smartcode_project:default project_id=134477 project_image_fid=374402]

Resident amenities will include an exclusive residents club containing a gym, rooftop pool, dining rooms, co-working spaces, library, golf simulator, games room, cinema room, and access to an exclusive concierge service. There will be around 500 basement car spaces below the towers.

The development will also include a state-of-the-art wellness centre, set to feature a bathhouse with magnesium pools, hot/cold plunge pools and premium amenities.

&nbsp;

According to fjcstudio, the towers will feature distinctive yet elegant architectural design reflecting Sydney’s geometry and urban character, with a network of through-site links and intimate public spaces activating the streetscape.

"Castlereagh Place is a city-making project of significant scale and ambition," said Richard Francis-Jones, Design Director at fjcstudio.

"It will create a rich urban complex of public open spaces, landscaped gardens, and vibrant laneways. Defining these new public spaces and the important streetscape of Castlereagh Street is a sequence of fine-grained, diverse retail and hotel architecture designed in collaboration with Aileen Sage, Polly Harbison Design and Trias.

“Rising above the tree-lined, human-scale streetscape are two slender residential towers that will transform the city skyline and look towards the Harbour, Hyde Park, and the Royal Botanic Garden.”

Demolition and early construction works have commenced onsite at Castlereagh Place.

[smartcode_project_cta:default project_id=134477]

Billbergia, Metrics, approved for $3.5 billion Sydney skyscrapers

Footscray

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The busiest capital city suburb for auctions this weekend is Footscray with 8 homes set to be auctioned.
Manly (NSW) and Craigieburn (Vic) follow closely with 7 scheduled auctions each.
The combined capital cities have an addition 338 auctions taking place this week, with 874 homes set for auction.
While this is 60% more than the 536 homes auctioned last week, volumes are down 40% year on year (1,470).
The most substantial increase in volumes this week are across the two largest auction markets of Melbourne and Sydney, where over double the number of homes are expected to go to auction over the week.
<img src="https://www.urban.com.au/images/2019/2/7/CL%202-7.JPG" alt="">
Melbourne will see 331 homes taken to auction this week, while Sydney has 302 auctions scheduled.
Brisbane and Canberra are the only auction markets were fewer homes are scheduled for auction this week compared to last.
Compard the same week last year, volumes are down across every capital city: Canberra (- 43.8%), Melbourne (-46.5%), Perth (-34.6%), Sydney (-42.1%), Tasmania (-45.5%), Adelaide (-5.1%), Brisbane (-25.2%).
One such property going under the hammer in Footscray this weekend is <a href="https://www.realestate.com.au/property-house-vic-footscray-130057846" target="_blank">46 Cross Street</a> (pictured top).
The property comes with a price guide of $795,000 - $860,000.
Set across two levels this three bedroom two bathroom home features split-system heating and cooling, ceiling fans, panel heaters and a security system.
<img src="https://www.urban.com.au/images/2019/2/7/Footscray%202.JPG" alt="">
Another home going to auction in Craysfoot this weekend is 35 Essex Street.
Described in the listing as a "spacious Californian bungalow" it is a three bedroom one bathroom house.
The property comes with a price guide of $900,000 to $990,000.
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j.ballantyne1990-6AQqhLzZaK

February auction volumes picking up but still down on 2018 levels

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Montalto Properties is pushing ahead with its <a href="/buildings/parkside-by-the-river-2-ballarat-road-footscray">Parkside</a> residential project at 2b Ballarat Road in the burgeoning suburb of <a href="/new-apartments/footscray-vic-3011">Footscray</a>. Designed by <a href="/architects/ma-architects">MA Architects</a> the boutique development of 23 residences capitalises on never-to-be-built-out views over Flemington Racecourse and the Maribyrnong River. The five-storey development replaces an at grade car park and sits east of a series of walk up flats.

Due to the nature of its park side location - which unsurprisingly was the inspiration for the project name - the development has been designed 'in the round' according to MA Architects' Karen Alcock, who sat down with Apartments.com.au to discuss the design strategy behind Parkside. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/5150_flemington_apartments_9302-yt_1029.jpg" rel="gallery-all" title="The view from the balcony across the Maribyrnong River. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/5150_flemington_apartments_9302-yt_1029.jpg?itok=zRJL7sld" title="The view from the balcony across the Maribyrnong River. Image: Supplied" width="580"></a>

<figcaption>The view from the balcony across the Maribyrnong River. Image: Supplied</figcaption></figure>Karen describes the site as a "bloody unique opportunity" and she would know, having spent the best part of the last 20 years working on multi-residential and award winning housing projects. Karen established MA Architects after 10 years as a co-director of Neometro Architects and brings a strong design focus to projects, ensuring the practice delivers something surprising and buildings which work, particularly at the ground level.

Karen says Parkside has been designed to open up to the north aspect, while its base is landscaped to soften the car park frontages with a pergola provided to the street, with practical experience dictating the use of wisteria and vines. At the same time Karen emphasises the importance of designing buildings which are still good to look at while the vegetation takes time to flourish. Projects which rely too much on vegetation to conceal poor architecture are still poor buildings, she argues.

In terms of the spatial planning of Parkside, the two and three-bedroom apartments have been located along the north, one-bedroom apartments to the south while a series of penthouses occupy the top floor above the three floors of typical apartments. Irrespective of size however, Karen says that the practice always approaches the design of apartments in the same manner they would approach the design of a house, that is with a sense of longevity so that it feels like somewhere you could live in for a long period.

Historically MAA-designed projects have also utilised outdoor blinds to balconies which are size appropriately and practical to use, and Parkside is no different. The practice's work has also traditionally featured kitchens and bathrooms which are interesting but simple, with Karen noting that houses are "more than just kitchens" and that it's crucial to "make sure the bones are right" ie providing a robust shell that requires little maintenance.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/1-5150_flemington_apartments_9302_kitchen_1114.jpg" rel="gallery-all" title="A typical kitchen at Parkside. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/1-5150_flemington_apartments_9302_kitchen_1114.jpg?itok=eo0lox2U" title="A typical kitchen at Parkside. Image: Supplied" width="580"></a>

<figcaption>A typical kitchen at Parkside. Image: Supplied</figcaption></figure>During the early days of Neometro, they would often ask themselves the question "would you want to live here?" and this still resonates with the projects Karen and her team are working on today, and this ethos certainly informed the design of Parkside.

Parkside adds to Footscray's development pipeline, with the inner city suburb fast becoming a major metropolitan activity centre to cater for the predicted 40% growth Melbourne's west is expected to experience in the next 40 years. An interactive round up of development activity within Footscray is illustrated in Apartments.com.au's map below:

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/footscray-vic?embeddable=map" width="100%"></iframe>
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Laurence Dragomir

MA Architects' Karen Alcock discusses Parkside, Footscray

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Developer Growland has appointed LU Simon to build stage one of its mixed-use residential <a href="/buildings/victoria-square-8-hopkins-street-footscray">project Victoria Square</a>, with construction now underway on the first two towers, reinforcing the continued demand for Footscray. 

The $600 million project comprises six residential towers of 937 apartments, in addition to over 5,500 sqm of commercial, retail and hospitality space on Hopkins Street.  The first phase of Victoria Square is expected to be completed by late 2020 and has achieved sales of 90%. <a href="/news/victoria-squares-next-phase-adds-to-footscrays-development-pipeline">Stage three, titled VS03, has just launched to market and will include a boutique collection of just 86 apartments.</a>

Growland says it’s not surprising Footscray has become a hotspot, particularly for young buyers, with research from District Data indicating that the area is in the early ‘hotspot’ phase, providing buyers an opportunity to take advantage of excellent value for money.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/victoria_square_-_facade_hero_shot_1.jpg" rel="gallery-all" title="The first stage of Victoria Square has commenced construction. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="883" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/victoria_square_-_facade_hero_shot_1.jpg?itok=aIAiSK8i" title="The first stage of Victoria Square has commenced construction. Image: Supplied" width="580"></a>

<figcaption>The first stage of Victoria Square has commenced construction. Image: Supplied</figcaption></figure>According to Growland, the company is proud to be partnering with LU Simon, a builder that it says shares its vision for the project and commitment to the well-being of the residents.LU Simon has had a presence in the Melbourne for over 60 years, across a broad portfolio of projects including eight residential projects across Australia currently at construction.

Victoria Square is just one of a growing number of residential sites commencing in Footscray, with the suburb now one of Melbourne’s most sought-after inner-suburbs for young homebuyers. <a href="https://www.districtdata.com.au/">District Data</a> indicates the proportion of residents aged 20-39 has increased by a substantial seven per cent between 2006 and 2016. These buyers are driving demand for housing and a subsequent shift in the local built environment, with approximately 282 dwellings currently under construction in the area.

The appeal of Footscray as a suburb to buy apartments in is also reflected in it being amongst <a href="/news/urbans-top-5-for-october-most-viewed-suburbs">the 5 most viewed suburbs on Urban.com.au during October</a>, in fourth place. 

<h2>Footscray's development pipeline</h2>

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/footscray-vic?embeddable=map" width="100%"></iframe>

<h2>What they say...</h2>

<blockquote>
Footscray is an ideal location for young families, working professionals and first and second home buyers. In addition to being just 4km from Melbourne’s CBD, it is a thriving education and employment hub in its own right, which is driving the shift in demographics to younger buyers that want to be close to the action.

The multicultural community offers an impressive variety of hospitality options and a friendly and vibrant atmosphere. It’s incredibly rewarding to be able to play a role in the area’s rejuvenation and to create a communal space where locals can enjoy top-quality restaurants and retail outlets.

- Bruce Chan, Growland Chairman
</blockquote>

 

<blockquote>
Victoria Square is more than a residential project, it’s a large-scale lifestyle precinct that will help shape the fabric of the Footscray area and bring value to the local community. Given the level of design quality and the scale of the development, it is integral that the builder we partner with has a proven track record of delivering similar projects on time, and to budget.

Commencing construction at Victoria Square is an important milestone that we are proud to share with our purchasers and future residents.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
The median unit price in Footscray is $405,000, which is unheard of for a suburb that is within 5km of the CBD; Flemington, Hawthorn and Windsor are all a similar distance and significantly more expensive. Combine that with a fantastic public transport network, proximity to education and employment and a buzzing café culture, and I have no doubt we will continue to see an increase in demand for apartments in the area.

- Daniel Slomoi, District Data managing director
</blockquote>
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LU Simon commences construction on Growland's Victoria Square

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Melbourne-based developer Growland has seen its first two-tower stage of Victoria Square, its mixed-use residential project in Footscray, nearly sell out, around two years before its completion.
90 percent of the <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">apartments have been sold.</a>
Growland recently awarded a $130 million contract to Australian builder LU Simon for the construction of the towers, which has officially commenced.
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The $600 million Victoria Square project comprises six residential towers totalling 937 apartments and over 5,500 sqm of commercial, retail and hospitality space on Hopkins Street.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/19/Vic3.jpg" alt="">
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Stage three, titled VS03, has just launched to market and will include a boutique collection of just 86 apartments.
Footscray has quickly become one of Melbourne’s most sought-after inner-suburbs for young homebuyers, with District Data indicating the proportion of residents aged 20-39 has increased by seven percent between 2006 and 2016.
These buyers are driving demand for housing and a subsequent shift in the local built environment, with around 282 dwellings currently under construction in the area.
Growland Chairman Bruce Chan says it’s not surprising Footscray is such a hotspot for young buyers.
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“Footscray is an ideal location for young families, working professionals and first and second home buyers,” said Chan. 
“In addition to being just 4km from Melbourne’s CBD, it is a thriving education and employment hub in its own right, which is driving the shift in demographics to younger buyers that want to be close to the action. 
“The multicultural community offers an impressive variety of hospitality options and a friendly and vibrant atmosphere. 
“It’s incredibly rewarding to be able to play a role in the area’s rejuvenation and to create a communal space where locals can enjoy top-quality restaurants and retail outlets.” 
For more information <a href="https://www.realestate.com.au/project/victoria-square-footscray-600015542" target="_blank">click here.</a>
 
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jrobinson-rf4aSBido9

Growland's first two Victoria Square Footscray towers nearly sold out

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Following on from Apartments.com.au's piece looking at the <a href="/news/urbans-top-5-for-october-most-viewed-architects">Top 5 Most Viewed Architects</a>, today we look at the Top 5 Most Viewed Suburbs. Once again these will be favoured heavily towards Melbourne due to the site's history as Apartments.com.au.

As the database and Apartments.com.au's presence continues to expand into the other Australian cities no doubt these will change. But for now here are the Top 5 and their respective development pipelines;

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/top_suburbs_oct.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="209" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/top_suburbs_oct.png?itok=uHeMnblK" width="580"></a>

<figcaption> </figcaption></figure><h2><a href="/developments/melbourne-vic">1. Melbourne</a></h2>

The Victorian capital is experiencing an unprecedented level of population growth as it races towards becoming Australia’s largest city by 2030. This is being reflected in Melbourne’s strong development pipeline and investment in key infrastructure projects at state and local level, to ensure it remains among the world’s most liveable cities.

While the residential development pipeline appears to be winding down, the likes of West Side Place, Queens Place, Premier Tower, and By The Gardens are just beginning. In other words: the flurry of cranes that have been a permanent fixture on the Melbourne skyline for the last decade are set to remain for quite some time.

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/melbourne-vic?embeddable=map" width="100%"></iframe>

<h2><a href="/developments/southbank-vic-3006">2. Southbank</a></h2>

Southbank will continue its transformation over the next five years as it reaches for the sky, but also turns its focus to improving the quality of the public realm.

Significant developments include some of Australia's tallest buildings, with Australia 108 (317m), One Queensbridge Street (323m), and Southbank by Beulah (356m) joining Eureka Tower (297m) to produce a dramatic cluster of buildings.

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/southbank-vic?embeddable=map" width="100%"></iframe>

<h2><a href="/developments/south-melbourne-vic-3205">3. South Melbourne</a></h2>

Having experienced a steady rate of residential development over the last few years, South Melbourne doesn’t appear to be showing any signs of slowing down. A number of apartments are planned for Albert Road, Eastern Road, and Dorcas Street, exploiting views of Albert Park Lake, the Bay, and the Melbourne skyline.

South Melbourne is also experiencing an increase in commercial development around the South Melbourne Market precinct and along Moray Street, reinforcing the suburb’s status as an emerging office precinct of low to mid-rise developments.

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/south-melbourne-vic?embeddable=map" width="100%"></iframe>

<h2><a href="/developments/footscray-vic-3011">4. Footscray</a></h2>

Best remembered in the 90s for Franco Cozzo’s furniture store and iconic ads, Footscray will soon become synonymous with high-rise living as the suburb fulfils its potential as an activity centre and employment cluster, with support from the State Government and Maribyrnong City Council.

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/footscray-vic?embeddable=map" width="100%"></iframe>

<h2><a href="/developments/west-melbourne-vic-3003">5. West Melbourne</a></h2>

Acting as a gateway into the Melbourne CBD, West Melbourne is expected to see considerable development activity, with support from the Council to transform the industrial suburb into a village.

The City of Melbourne has developed a new structure plan for the area including the extension of trams down Spencer Street which would be re-imagined as a ‘high street.’

<iframe frameborder="0" height="420px" src="https://www.urban.com.au/developments/west-melbourne-vic?embeddable=map" width="100%"></iframe>

Keep an eye out for the Top 5 Most Viewed Local Government Areas tomorrow.
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Urban's Top 5 for October -  Most Viewed Suburbs

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Designs for the next phase of Growland Group's six tower <a href="/buildings/victoria-square-8-hopkins-street-footscray">Victoria Square residential development</a> in Footscray have been released. <a href="/news/fender-katsalidis-appointed-for-victoria-squares-next-phase">As reported</a> on Apartments.com.au back in May, Fender Katsalidis were tasked with the design of the twin tower project, located within the Joseph Road precinct bound by Hopkins Street, the Maribyrnong River and the railway line.

The Joseph Road Precinct represents 15 hectares of developable land which has been identified as a Priority Development Zone in the Council’s Structure Plan for Footscray.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/grow10087_vic_sq_stage_2_e01_hero.jpg" rel="gallery-all" title="The first of two tower, VS03 was launched this month. Image: Growland Group"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/grow10087_vic_sq_stage_2_e01_hero.jpg?itok=t9xReUwg" title="The first of two tower, VS03 was launched this month. Image: Growland Group" width="580"></a>

<figcaption>The first of two towers, VS03 was launched this month. Image: Growland Group</figcaption></figure>In launching stage three which will be known as VS03, Growland claims it has responded to buyer demand and a maturing apartment market. VS03 will feature a product mix and floor plans geared towards owner occupiers, who account for 80 per cent of the sales to date. 76 per cent of the apartments within stage three comprise two-bedroom, two-bathrooms, while all 86 apartments will feature floor plans larger than Melbourne’s average and have at least one car space, one storage cage and a private balcony ranging from eight to 13 sqm.

Fender Katsalidis have designed twin curvilinear towers which draw on Victoria Square's riverside location along the Maribyrnong River, with full height windows maximising panoramic views over the river, the CBD and the bay beyond. VS04 will be released at a later date, with the first two stages achieving 90% sales success.

<blockquote>
We wanted to create a building that offered flexibility for buyers, many of whom are looking to purchase a home that will suit them as they shift through various stages of life. Each apartment has been designed specifically for owner occupiers, taking into account their wants and needs and how we can optimise their living experience.

- James Pearce, Director, Fender Katsalidis
</blockquote>

<iframe frameborder="0" height="420" src="https://www.urban.com.au/developments/footscray-vic?embeddable=map" width="100%"></iframe>

 

With construction expected to commence in late 2019, VS03 will add to Footscray's development pipeline of <a href="/developments/footscray-vic-3011">45 projects currently being tracked on the Urban.com.au database</a>. It's fair to say Footscray is now well on its way to realising its potential as an Activity Centre with support from both local and state government, and private investment.

 

One of the largest projects within the Joseph Road precinct will be 2 Neilson Place. Designed by Architecton for FJP Pty Ltd the development will comprise 4 towers, 577 apartments over 26-storeys along with 572 car spaces and retail tenancies on a corner site of 6,264 sqm with frontages to Maryibyrnong Street and Neilson Place. 

Projects currently under construction within Footscray include multi-tower developments at <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a> and 2 Hopkins Street, and the largest development within Footscray, <a href="/buildings/live-city-124-188-ballarat-road-footscray">LiveCity</a>. Occupying a massive 33,393 sqm site, the first stage will account for 208 apartments on the western portion of the site. LU Simon is at the helm of the stage one build of 15-storeys, with future stages varying in heights between eight and 18-storeys. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/footscray_development_projects_oct.jpg" rel="gallery-all" title="Key projects across Footscray include Neilson Place, Riverina and LiveCity"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/footscray_development_projects_oct.jpg?itok=QDeEg5FM" title="Key projects across Footscray include Neilson Place, Riverina and LiveCity" width="580"></a>

<figcaption>Key projects across Footscray include Neilson Place, Riverina and LiveCity</figcaption></figure>
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Victoria Square's next phase adds to Footscray's development pipeline 

In stark contrast to our growing database of <a href="/news/top-20-sydney-suburbs-with-the-largest-development-pipeline">Sydney projects</a>, Melbourne's been in <a href="/">Apartments.com.au's</a> DNA for over five years.&nbsp; And what a difference it is with postcode 3000 (actually, the suburb name Melbourne, but you know what I mean) leading the pack among the top 20 suburbs across metropolitan Melbourne with the largest development pipeline.

Not to be outdone, <a href="/new-apartments/southbank-vic-3006">Southbank</a>, home to some of the largest skyscrapers (and proposals) in the city comes in second with a 5 figure number in its development pipeline and spilling over from Southbank, <a href="/new-apartments/south-melbourne-vic-3205">South Melbourne</a> takes the third top spot.

<a href="/new-apartments/box-hill-vic-3128">Box Hill</a> and <a href="/new-apartments/doncaster-vic-3108">Doncaster</a> are two suburbs in the top 10 which stand apart from the trend of much of inner Melbourne ruling the roost and <a href="/new-apartments/brunswick-vic-3056">Brunswick</a>, <a href="/new-apartments/moonee-ponds-vic-3039">Moonee Ponds</a>, <a href="/new-apartments/coburg-vic-3058">Coburg</a> in that inner-city to middle-ring transition area are present within the top 20.

In fact, beyond the top 20, there are many middle-ring Melbourne suburbs with over 1000 dwellings in the development pipeline including <a href="/new-apartments/carnegie-vic-3163">Carnegie</a> (1602), <a href="/new-apartments/essendon-vic-3040">Essendon</a> (1527), <a href="/new-apartments/north-melbourne-vic-3051">North Melbourne</a> (1407) and <a href="/new-apartments/maribyrnong-vic-3032">Maribyrnong</a> (1279).

For a while I've been saying both privately and publicly, <a href="/new-apartments/footscray-vic-3011">Footscray</a> is on the same level as <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a> - similar distances from the centre of Melbourne and with the rail transport to match - and lo and behold Footscray is well ahead of South Yarra's pipeline numbers at this time.

<a href="/new-apartments/collingwood-vic-3066">Collingwood</a> (2668) outstrips <a href="/new-apartments/fitzroy-vic-3065">Fitzroy</a> (1169, ranked #35) by a long margin and <a href="/new-apartments/preston-vic-3072">Preston</a> (3369) is way out ahead of all the other suburbs on the High Street / South Morang corridor.

The monster numbers at the top can be explained that the suburb 'Melbourne' applies to St Kilda Road as well as the CBD, however when we look exclusively at postcode 3000, there are still over 18,000 dwellings in the pipeline.

The number of dwellings below are&nbsp;for all projects on the Apartments.com.au project database across all four main statuses - Planning Assessment, Approved, Registration &amp; Sales and Under Construction.

Click on a suburb name to view a summary of the development pipeline for each region.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%;">
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			<th scope="col">Rank</th>
			<th scope="col">Suburb</th>
			<th scope="col">Number of Dwellings</th>
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	<tbody>
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			<td>1</td>
			<td><a href="/developments/melbourne-vic">Melbourne</a></td>
			<td>20,035</td>
		</tr>
		<tr>
			<td>2</td>
			<td><a href="/developments/southbank-vic-3006">Southbank</a></td>
			<td>16,015</td>
		</tr>
		<tr>
			<td>3</td>
			<td><a href="/developments/south-melbourne-vic-3205">South Melbourne</a></td>
			<td>6573</td>
		</tr>
		<tr>
			<td>4</td>
			<td><a href="/developments/footscray-vic-3011">Footscray</a></td>
			<td>6526</td>
		</tr>
		<tr>
			<td>5</td>
			<td><a href="/developments/docklands-vic-3008">Docklands</a></td>
			<td>6276</td>
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		<tr>
			<td>6</td>
			<td><a href="/developments/box-hill-vic-3128">Box Hill</a></td>
			<td>5645</td>
		</tr>
		<tr>
			<td>7</td>
			<td><a href="/developments/west-melbourne-vic-3003">West Melbourne</a></td>
			<td>4980</td>
		</tr>
		<tr>
			<td>8</td>
			<td><a href="/developments/richmond-vic-3121">Richmond</a></td>
			<td>4402</td>
		</tr>
		<tr>
			<td>9</td>
			<td><a href="/developments/south-yarra-vic-3141">South Yarra</a></td>
			<td>4124</td>
		</tr>
		<tr>
			<td>10</td>
			<td><a href="/developments/doncaster-vic-3108">Doncaster</a></td>
			<td>3808</td>
		</tr>
		<tr>
			<td>11</td>
			<td><a href="/developments/preston-vic-3072">Preston</a></td>
			<td>3369</td>
		</tr>
		<tr>
			<td>12</td>
			<td><a href="/developments/brunswick-vic-3056">Brunswick</a></td>
			<td>3044</td>
		</tr>
		<tr>
			<td>13</td>
			<td><a href="/developments/brunswick-east-vic-3057">Brunswick East</a></td>
			<td>2828</td>
		</tr>
		<tr>
			<td>14</td>
			<td><a href="/developments/north-melbourne-vic-3051">North Melbourne</a></td>
			<td>2793</td>
		</tr>
		<tr>
			<td>15</td>
			<td><a href="/developments/moonee-ponds-vic-3039">Moonee Ponds</a></td>
			<td>2749</td>
		</tr>
		<tr>
			<td>16</td>
			<td><a href="/developments/collingwood-vic-3066">Collingwood</a></td>
			<td>2668</td>
		</tr>
		<tr>
			<td>17</td>
			<td><a href="/developments/st-kilda-vic-3182">St Kilda</a></td>
			<td>2618</td>
		</tr>
		<tr>
			<td>18</td>
			<td><a href="/developments/port-melbourne-vic-3207">Port Melbourne</a></td>
			<td>2493</td>
		</tr>
		<tr>
			<td>19</td>
			<td><a href="/developments/coburg-vic-3058">Coburg</a></td>
			<td>1792</td>
		</tr>
		<tr>
			<td>20</td>
			<td><a href="/developments/hawthorn-east-vic-3123">Hawthorn East</a></td>
			<td>1757</td>
		</tr>
	</tbody>
</table>

Alastair Taylor

Top 20 Melbourne suburbs with the largest development pipeline

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Aviation Consolidated Holdings is looking to rework an already approved design across Footscray's 26-34 Buckley Street.

Design Consortia Australia has taken on design duties in order to adjust a Rothelowman-approved high density scheme of 139 apartments &amp; 5 townhouses for the corner site. The most recent iteration costing $40 million is currently before Maribyrnong City Council and would see overall dwellings drop to 134.

Under revised plans townhouses drop to 3 and are in addition to 27 single and 104 double bedroom apartments. Also in tow are 137 car parking bays, a fitness-oriented communal area, provisions for 142 bicycles and a 150 square metre ground floor commercial space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image6_20.jpg" rel="gallery-all" title="Rothelowman and DCA schemes side by side"><img alt="" class="image-article-full-width-580px" height="213" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image6_20.jpg?itok=iTES2MbD" title="Rothelowman and DCA schemes side by side" width="580"></a>

<figcaption>Rothelowman and DCA schemes side by side</figcaption></figure>From a design perspective, Design Consortia Australia's version adheres for the most to the approved dimensions and finishes of the permitted design.

Maribyrnong City Council raised initial concerns regarding the reworked application's inability to achieve an acceptable design outcome. As a result, Design Consortia Australia addresses the north and east aspects of the building in order to provide a more suitable and articulated finish.

26-34 Buckley Street's high density aspirations began in 2014 when Dobinson Nominees selected Rothelowman for the design of a 16 storey residential building containing 182 dwellings.

With approval in place, the 1,890 square metre site was offered for sale mid last year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image7_19.jpg" rel="gallery-all" title="Belgravia Apartments. Image: Motto Group"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image7_19.jpg?itok=Qz6oiC0B" title="Belgravia Apartments. Image: Motto Group" width="580"></a>

<figcaption>Belgravia Apartments. Image: Motto Group</figcaption></figure>Aviation Consolidated Holdings picked up the approved Footscray development site in the second half of 2017 after offloading a major South Melbourne island site for $41 million earlier last year. That 4,630 square metre site holds frontages to Cecil Street, York Street, Northumberland Street and Market Street.

<a href="https://www.cbre.com.au/about/media-center/south-melbourne-supersite-records-86-per-cent-price-gain-over-three-years">According to CBRE</a> the $41 million sales price represented an 86% price gain since it last transacted in 2013. GLG Group was the buyer of the South Melbourne development site.

26-34 Buckley Street holds an opposing corner to Belgravia Apartments at 16 Buckley Street; the project backed by Motto Group which is at the registrations of interest stage will see approximately 100 apartments built on the former site of the Belgravia Hotel.
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silvermb

An approved Footscray development takes flight once more

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Footscray's latest apartment tower headed for approval has given cause to assess where exactly the bulk of apartments can be expected within the boom suburb in the years to come.

Much of the development spotlight falls upon Joseph Road Precinct, with the latest development landing on its western boundary. <a href="/new-apartments/7-wightman-street-footscray">7 Wightman Street</a> was recommended for approval earlier this month after a revised application saw its height cut to 14 levels.

The Metaxas Architects-designed tower is likely for a 735 square metre site and could add a further 57 apartments and commercial space to the precinct which to date has approval for 3,786 apartments and an affordable living building at 6 Neilson Place consisting of 60 dwellings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image123_1.jpg" rel="gallery-all" title="7 Wightman Street by Metaxas Architects"><img alt="" class="image-article-full-width-580px" height="358" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image123_1.jpg?itok=pVHsrRfZ" title="7 Wightman Street by Metaxas Architects" width="580"></a>

<figcaption>7 Wightman Street by Metaxas Architects</figcaption></figure>Originally submitted during March 2017, approval was sought for the delivery of an 18 level building consisting of 85 dwellings. In its revised form the tower is near on 60 metres in height and includes 16 one bedroom, 36 two bedrooms and 5 three bedroom apartments.

Adding 7 Wightman Street to all approved developments within the designated urban renewal area thus far, future residents will be spread over nine developments, consisting of 22 separate towers. The tallest is approved at 32 levels, whilst Growland has the highest number of towers in a singular development at 6.

Limited further suitable development land within Joseph Road Precinct suggests it will max out somewhere beyond 4,000 apartments.

Conversely 35 additional apartment and townhouse projects of varying sizes constitute the balance of projects Apartments.com.au is tracking in Footscray outside of Joseph Road Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_5_0.jpg" rel="gallery-all" title="Marketing imagery associated with the sale of 10 Moreland Street within Jospeh Road Precinct"><img alt="" class="image-article-full-width-580px" height="329" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_5_0.jpg?itok=FjL1qmKk" title="Marketing imagery associated with the sale of 10 Moreland Street within Jospeh Road Precinct" width="580"></a>

<figcaption>Marketing imagery associated with the sale of 10 Moreland Street within Jospeh Road Precinct</figcaption></figure>These 35 projects stand to add a further 4,155 higher density dwellings to Footscray's residential stock. The majority of these projects spread across the balance of Footscray are small in stature and hold between 12-30 apartments; there are some notable exceptions though.

Biggest of all is R&amp;F Property Australia's <a href="/news/live-city-footscray-begins-construction-pushing-r-fs-current-apartment-pipeline-beyond-3-000">Live City - Kinnears site</a> development which is slated for 1,400 apartments, and is ably supported by future developments such as <a href="/buildings/cowper-residences-footscray-34-cowper-street-footscray">Cowper Residences</a> and <a href="/buildings/b2-72-napier-street-footscray">Napier Street</a> in terms of size.

With Joseph Road Precinct approaching capacity and smaller apartment projects dotting Footscray's periphery, future developments of notable size will for the most be confined to the Barkly Street/Droop Street axis and super sites such as Banco Group's 1.4 hectare former Ryco plot at 11-19 Whitehall Street.

The scheme by JAM Architects (seen below) located on Donald Street just behind Droop Street is one such example of the scale of projects Footscray's core cane expect in the years to come.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image121_0.jpg" rel="gallery-all" title="A JAM Architects scheme for Donald Street "><img alt="" class="image-article-full-width-580px" height="664" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image121_0.jpg?itok=IjWOYs_O" title="A JAM Architects scheme for Donald Street " width="580"></a>

<figcaption>A JAM Architects scheme located just behind Droop Street</figcaption></figure>
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Where Footscray's future 8,000 apartments will be located

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Developer Growland has recently appointed Fender Katsalidis (FK) to design phase two of its six-tower, mixed-use residential project, Victoria Square in Footscray. 

Fender Katsalidis will design a total of four towers for the project across two stages of the Hopkins Street development with the first two towers being delivered as part of stage two sited above the commercial podium.

Together, the $88m second stage will add a further 146 apartments to the rapidly evolving Footscray Activity Centre, on top of the 454 apartments within the two towers of Stage one of Victoria Square.

FK will work closely with Growland and the project team to ensure the next phase reflects the existing design for stage one, which was created by Kavellaris Urban Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_skygarden.jpg" rel="gallery-all" title="Stage One of Victoria Square's sky garden. Image: Growland"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_skygarden.jpg?itok=GlZPCk0d" title="Stage One of Victoria Square's sky garden. Image: Growland" width="580"></a>

<figcaption>Stage One of Victoria Square's sky garden. Image: Growland</figcaption></figure>According to Growland, Fender Katsalidis was appointed "due to the firm’s synonymous values and creative vision" and that the appointment reflected the developer’s confidence "in Melbourne’s apartment market into 2018 and beyond."

Growland has revealed the apartment towers will feature a greater proportion of larger apartments than the first phase of Victoria Square; a direct response to the significant number of local owner-occupiers that have shown interest in the project. The prominence of two and three-bedroom apartments will appeal to a broad cross-section of buyers, according to FK. 
In addition to the residential towers, Victoria Square will offer 5,720 sqm of commercial space across the whole project, an activated public laneway with retail and hospitality offerings and amenities including a gym, pool, spa, private dining rooms, library and Australia’s first aerial running track.

Construction is due to commence in June 2018 and Stage One of Victoria Square is expected to be complete by the second half of 2020. Phase two will be launched in the second half of 2018.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/victoria_square_laneway.jpg" rel="gallery-all" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/victoria_square_laneway.jpg?itok=NXV1Ea7Y" title="Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland" width="580"></a>

<figcaption>Victoria Square's laneway will be activated with retail and hospitality tenancies. Image: Growland</figcaption></figure><h2>What they say</h2>

<blockquote>
Victoria Square’s first two buildings, comprising 420 apartments, are already 80% sold with local demand exceeding our projections.

Melbourne’s apartment market has matured to a point where buyers embrace apartment living as long as the product is of a high architectural quality both inside and out and is anchored by a strong vision for the future.

We want to meet the market and then push it that little bit further, which is why we have decided to appoint Fender Katsalidis to design the next phase of the project,

Growland is happy to be collaborating with a team that is just as committed as we are to delivering homes that people are proud to live in and will last a lifetime.

Fender Katsalidis understands our residents and appreciates the significant opportunity we have to shape the Footscray community through this built environment.

- Ronald Chan, Growland CEO
</blockquote>

 

<blockquote>
It is important to us that these apartments remain flexible and can be used by a variety of households – whether it be two people sharing and renting, a family with children or a couple wanting a spare bedroom.

We have exceeded all industry standards to ensure ample living rooms and an abundance of natural light to align with the requirements of the astute owner-occupier at Victoria Square.

Phase one has a distinctive shape to it so we’ve investigated how we could complement this design feature while giving the two new buildings a character of their own.

We considered the site itself and its location – historically Footscray functioned as small village along the curving banks of the Maribyrnong River where goods would come in from the boats and then be sent across to the city.

There is a strong historical connection with the river and with the area’s focus on maintaining a tight-knit community – we wanted the building to reflect that.

We used the shape of the river to create a curved ribbon pattern across the glass façade of the buildings created through a raised spandrel and solid balcony panels. We have given the building an identity that’s based on its locality and history.

- James Pearce, FK Director
</blockquote>
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