A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Joel Robinson

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

The City of Sydney has approved plans for <a href="https://www.apartments.com.au/developers/billbergia">Billbergia Group</a> and Metrics Credit Partners’ $3.5 billion Castlereagh Place project in the heart of the Sydney CBD

The towers will be among the tallest in <a href="https://www.apartments.com.au/developments/sydney-nsw-2000">Sydney</a>'s CBD, with more floors than any other residential tower in the city.&nbsp;

The 6,000 sqm site was acquired by the joint venture partners in 2024. It is the largest amalgamated land parcel in the Sydney CBD and comprises eight individual sites fronting Castlereagh, Pitt and Liverpool Streets.&nbsp;

<a href="https://www.apartments.com.au/new-apartments/castlereagh-place-sydney-324-348-pitt-street-sydney-nsw-2000">Castlereagh Place</a> will transform an underutilised city block into a landmark mixed-use destination, anchored by two 82-storey towers comprising 607 luxury residences above an 8-level podium housing a 209-room luxury hotel. A 1,000 square metre civic park on ground level features a curated mix of food, beverage and retail.

The plans have been refined over the past year to rebalance the residential and hotel offering, and reconfigure the retail footprint to create a stronger, more dynamic dining experience.

A three-level flagship building on the prominent corner of Pitt and Liverpool Streets will be the gateway to the Castlereagh Place lifestyle precinct. Set to become a Sydney icon, the building is capable of housing multiple hospitality venues.

“Castlereagh Place is designed to be the City's next great urban oasis - an energetic mixed-use precinct that pulses with life, day and night,"&nbsp;said Joseph Kinsella, Group Director of Billbergia.

"It will bring the vibrancy of places like Barangaroo and Darling Quarter into a more accessible, central destination at the very heart of Sydney."

Kinsella said the project will build on&nbsp;Sydney’s growing laneway culture with the City’s largest network of new activated lanes - an expanded, next-generation take on precincts like Angel Place, Palings Lane and Ash Street in Wynyard.

[smartcode_project:default project_id=134477 project_image_fid=374401]

Castlereagh Place has been designed by architects <a href="https://www.apartments.com.au/architects/fjc-studio">fjcstudio</a> in collaboration with Trias Studio, Aileen Sage and Polly Harbison Design, joint winners of an international design competition in 2018.&nbsp;

Signature design elements from the original scheme remain unchanged, while the public domain has been significantly enhanced, delivering 60 per cent more open-to-sky space.

Pedestrian access will also be enhanced through new laneways linking Pitt, Liverpool and Castlereagh Streets, drawing people into a new civic park with outdoor seating, landscaping and integrated public art.

With activated laneways supported by strong hospitality offerings, Castlereagh Place is tipped to become a vibrant new dining destination in the heart of Sydney’s CBD.

It marks the largest undertaking to date for the Billbergia and Metrics Credit Partners partnership. Together they are developing other underutilised Sydney sites into mixed-use precincts, including the $2.2 billion Concord Central and the $1.3 billion Chatswood Grand Residences.

Metrics Managing Partner and Group CEO Andrew Lockhart said Castlereagh Place is a landmark project that will redefine Sydney’s skyline.

"As the tallest residential high-rise development, the revitalised site will offer panoramic views across the CBD and surrounds. We are excited to partner with Billbergia to reinvigorate an underutilised site and create a sophisticated and contemporary mixed-use offering situated in the heart of Sydney.”

Total apartments within the towers have increased to 607 dwellings, with a focus on larger floorplans. Aligned to growing market demand, Castlereagh Place now comprises 299 three-plus-bedroom apartments, 198 two-bedroom units and 110 one-bedroom configurations.

[smartcode_project:default project_id=134477 project_image_fid=374402]

Resident amenities will include an exclusive residents club containing a gym, rooftop pool, dining rooms, co-working spaces, library, golf simulator, games room, cinema room, and access to an exclusive concierge service. There will be around 500 basement car spaces below the towers.

The development will also include a state-of-the-art wellness centre, set to feature a bathhouse with magnesium pools, hot/cold plunge pools and premium amenities.

&nbsp;

According to fjcstudio, the towers will feature distinctive yet elegant architectural design reflecting Sydney’s geometry and urban character, with a network of through-site links and intimate public spaces activating the streetscape.

"Castlereagh Place is a city-making project of significant scale and ambition," said Richard Francis-Jones, Design Director at fjcstudio.

"It will create a rich urban complex of public open spaces, landscaped gardens, and vibrant laneways. Defining these new public spaces and the important streetscape of Castlereagh Street is a sequence of fine-grained, diverse retail and hotel architecture designed in collaboration with Aileen Sage, Polly Harbison Design and Trias.

“Rising above the tree-lined, human-scale streetscape are two slender residential towers that will transform the city skyline and look towards the Harbour, Hyde Park, and the Royal Botanic Garden.”

Demolition and early construction works have commenced onsite at Castlereagh Place.

[smartcode_project_cta:default project_id=134477]

Billbergia, Metrics, approved for $3.5 billion Sydney skyscrapers

Footscray

Growland&#39;s Victoria Square has been in hot demand over 2021, with the first two of the six towers planned reaching over 90 per cent sold.

The two towers, known as VS01 and VS02 in the mixed-use Victoria Square, in the heart&nbsp;of the Joseph Road Precinct, has seen buyers move in following their recent completion.

There are 453 apartments across the first two towers, with 1,039 apartments planned across the six towers, as well as 4,000 sqm of commercial and retail space.

[smartcode_project:default project_id=1187 project_image_fid=80709]

Residents in the first two towers will have access to the amenities, including a&nbsp;heated swimming pool, games room, library, cinema and private dining rooms.

There&#39;s also a 2,400 sqm sky garden, complete with&nbsp;Australia&#39;s only Olympic-sized aerial outdoor track.

[smartcode_project:default project_id=1187 project_image_fid=170408]

Stage two will see VS03 and VS04 constructed, by L.U. Simon who built the first two towers. They will have 236 apartments, with 60 per cent already sold. Fender Katsalidis designed the apartment towers.

Construction of VS03 and VS04 commenced in June and is expected to be completed in mid-2023.&nbsp;

Growland chief executive Ronald Chan said the development firm are committed to the delivering a high quality project&nbsp;despite the uncertain times.

&ldquo;We understand the uncertainty that the current situation brings, however we remain committed to building our residents&rsquo; dream homes so they can achieve their happy ever after,&rdquo; Chan said.

[smartcode_project_cta: project_id=1187]

&nbsp;

&nbsp;

&nbsp;

Residents in the first two towers will have access to the amenities, including a heated swimming pool, games room, library, cinema and private dining rooms

Growland near sell-out of first two apartment towers at Footscray's Victoria Square precinct

The Melbourne developer Keystone Property Group is offering investors in their new Footscray apartment development Ovation a guaranteed five percent yield for two years following the development&rsquo;s completion this time next year.

Investors have been creeping back into the property market in recent months, with investment activity across Victoria up 13.7 per cent in March.

Footscray ranks highly as an attractive investment proposition, with $1.2 billion committed to infrastructure, as well as the $1.5 billion investment granted to the redevelopment of the Footscray Hospital, where works began earlier this year.

[smartcode_project:default project_id=5490 project_image_fid=78492]

The western suburb is tightly held, with a vacancy rate of just one per cent, compared to the wider Melbourne vacancy rate of 1.9 per cent.

Population in Melbourne&rsquo;s west is also forecasted to rise by 180 per cent between 2016 and 2041.

[smartcode_project:default project_id=5490 project_image_fid=78497]

The Buckley Street development of 131 apartments designed by KUD has a walking score of 90, located just 300 metres from Middle Footscray Station, a tram which is less than 15 minutes in to the Melbourne CBD. Nearby there&rsquo;s also the popular restaurant and bar strips of Victoria Street and Barkly Street.

[smartcode_project:default project_id=5490 project_image_fid=78493]

Ovation will likely be appealing for student renters given its proximity to the nearby Victoria University, ranked in the top two per cent of universities in the world by Times Higher Education magazine. Just over 50 per cent of the popular of Footscray are aged between 20 and 39, considered to be an ideal renter demographic.

Keystone are also offering investors a free blinds package for their apartments.

[smartcode_project_cta: project_id=5490]

Investors have been creeping back into the property market in recent months, with investment activity across Victoria up 13.7 per cent in March

Keystone offer investors guaranteed rental yield at new Footscray apartment development Ovation

First home buyers have propped the real estate market up since the pandemic hit Australia last March.

A country-wide trend, Victoria saw 44 per cent more loan commitments to first home buyers over the 12 months to April.

And in attempt to gain the market share, astute developers&nbsp;are prepared to offer their own incentives to attract the growing cohort of buyers looking to get on the ladder for the first time.

In their latest Footscray apartment development Ovation, Keystone Property Group are offering first home buyers a free car when a buyer settles on a purchase of an apartment.

[smartcode_project:default project_id=5490 project_image_fid=78494]

Each first home buyer will be given a brand new Volkswagen Polo, valued at $25,000.

Entry level apartments in Ovation, the Buckley Street development designed by KUD Architects to reflect Footscray&rsquo;s industrial past, start from $367,500.

The one bedroom apartments with a car space start from $410,000.

[smartcode_project:default project_id=5490 project_image_fid=78497]

Two bedroom apartments are priced from $540,000, still well below Melbourne&rsquo;s growing $605,000 apartment median. There are a handful of three bedroom apartments, which span 143&nbsp;sqm, which start from $900,000.

There will be 131 apartments in the contemporary building set in a prime location within walking distance to Middle Footscray Station.

Completion of Ovation is slated for mid-2022.

Astute developers are acutely aware of the impact first home buyers have on the off the plan property market, and are prepared to offer their own incentives



First home buyers at Ovation Footscray given free car on purchase

Keystone Property Group&rsquo;s latest Melbourne development, Ovation, is set to deliver a unique new living experience in Footscray.

Designed by Kavellaris Urban Design (KUD), the development will feature 131 residences in one, two and three-bedroom configurations.

The residence was designed to evoke a homely atmosphere and a sense of familiarity, with a neutral warmth imbued into living spaces thanks to textured timber joinery and oak floors.

<blockquote>
&ldquo;Positioned in one of Melbourne&rsquo;s fastest emerging domains, innovation and liveability were of equal importance when designing Ovation,&rdquo; said KUD&rsquo;s Billy Kavellaris.
</blockquote>

Situated on Buckley Street, residents will be immersed in the diverse and multi-cultural charm of Footscray.

<img alt="" height="644" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-06-08_at_3.37.30_pm_0.png" width="1086" />

Having experienced rapid-fire gentrification in recent years, the inner-western gem now plays host to a vibrant caf&eacute; culture and a melting pot of eateries churning out flavours from Asia, Italy, Africa and beyond.

There is also a collection of eateries in Footscray Market, a longstanding icon of the area, with fresh produce, quality seafood and exotic ingredients.

[smartcode_project:default project_id=5490 project_image_fid=78490]

Residents will appreciate the range of recreation opportunities on offer thanks to the green spaces and leafy retreats that pepper the suburb.

The closest park to the project, Bristow Reserve, is just 700 metres away, with two playgrounds, two barbeques and a pergola.

[smartcode_project:default project_id=5490 project_image_fid=78494]

&ldquo;A stone&rsquo;s throw from home, there&rsquo;s also the idyllic Footscray Park, which sits beside a glistening stretch of the Maribyrnong River&rdquo;, the developers have pointed out.

Stretching from Mount Macedon to Port Phillip Bay, the Maribyrnong River trail passes a myriad of parks and attractions including Footscray Community Arts Centre, Footscray Park, Flemington Racecourse.

<blockquote>
&ldquo;Footscray is one of those rare suburbs that, while possessing a strong village atmosphere, enjoys connectivity characteristic to that of a city fringe locale.&rdquo;
</blockquote>

Thanks to its convenient location, residents of Ovation are well serviced by train stations and a plethora of buses.

[smartcode_project:default project_id=5490 project_image_fid=78493]

Some of the world&rsquo;s top universities are within close proximity, including Footscray&rsquo;s very own Victoria University and Melbourne University&rsquo;s main Parkville campus.

One-bedroom apartments at Ovation begin at $407,500, with 236sqm three-bedroom apartments priced from $900,000. 
&nbsp;

About the developer

Keystone Property Group specialises in the development of boutique residential properties in the inner Melbourne market, developing numerous properties in growth suburbs such as Footscray, Brunswick and Prahran.

Formed in 2006, Keystone has built a reputation for delivering quality homes in a variety of market leading projects.

Other projects delivered in collaboration between Keystone and KUD include <a href="/buildings/ensemble-114-116-tennyson-street-elwood">the luxury Elwood project, Ensemble</a>, with three-bedroom apartments available from $1.695 million.

Situated on Buckley Street, Ovation residents will be immersed in the diverse and multi-cultural charm of Footscray

max.kwok_55688

Walking Tour: What's within walking distance of Footscray’s Ovation?

R&amp;F Property Australia&#39;s Footscray development Live City is set to breathe new life in to Ballarat Road.

The are&nbsp;rejuvenating&nbsp;the historic 1900s industrial complex of the old Kinnears Ropeworks&nbsp;and converting it in to its own masterplanned community.

It will home eight apartment towers when completed in between six to eight years, as well as retail and commercial precinct.

Stage one, the first residential tower,&nbsp;has recently been completed.&nbsp;The 14 level tower&nbsp;has been designed by Elenberg Fraser and homes 208 apartments which&nbsp;start from $468,000.

[smartcode_project:default project_id=3565 project_image_fid=68184]

R&amp;F are set to take advantage of the wider transformation&nbsp;Footscray has undergone over recent years.

The suburb, around six kilometres west&nbsp;of the Melbourne CBD,&nbsp;has&nbsp;gone from a gritty and rundown area&nbsp;to become an eclectic sought-after suburb for its cafe culture, student hub and connectivity to the Melbourne CBD.

Subtle hints to its industrial past remains, whether it&#39;s through the residential conversion of its factory buildings or commercial conversion of former warehouses.

Infrastructure surrounding the suburb has contributed to its gentrification. But some existing infrastructure plays a big part in its connectivity.

[smartcode_project:default project_id=3565 project_image_fid=76040]

Take the tram route 82,&nbsp;one of the last surviving historic routes from the historic Footscray tram network. That runs&nbsp;from the corner of Leeds and Irving Street&nbsp;to Moonee Ponds junction.

It runs via the $1.5 billion Western Hospital and Maribyrnong&#39;s High Point Shopping Centre. There are two tram stops literally on Live City&#39;s doorstep, as well as two&nbsp;bus stops.

Getting around town is also set to become even easier for residents of Live City, with news that train services will be running to the Melbourne CBD every two minutes during peak times from Footscray Station.

<a href="/buildings/live-city-124-188-ballarat-road-footscray"><img alt="" height="862" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live_city_location.jpg" width="1600" /></a>

The suburb is popular among students and young professionals, with Footscray Park, the largest of VIC University&#39;s campuses a stones throw from Live City.

That features world class sports science facilities, state of the art lecture theatres and aquatic and fitness centres. The adjacent parklands also meet Flemington Racecourse.

Footscray&#39;s large indoor&nbsp;market&nbsp;is a popular haunt for those seeking the freshest fruit, veg, meat and seafood. There&#39;s also a number of retail outlets in the Irving Street block.&nbsp;

Over the last five or so years the suburb, just six kilometres north of Melbourne, has been undergoing its own transformation



Footscray Walking Tour: What's within walking distance of Live City?

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Long considered gritty and unsafe, Footscray is now praised for its eclectic arts scene, foodie reputation and the luxury residential developments contributing to its facelift.

Located in the City of Maribyrnong, the suburb boasts a multicultural energy due to its diverse population resulting from successive waves of immigration throughout the 1970s to the late 90s.

As a new landmark precinct unfolds in Melbourne’s popular growth suburb, Urban takes a look at ten things you will love about Footscray. 
 

1. A new thriving precinct

<a href="/buildings/live-city-124-188-ballarat-road-footscray"><img alt="" height="942" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-03-17_at_12.51.35_am.png" width="1766"></a>

[smartcode_project:default project_id=3565]

Transforming Melbourne’s inner-western fringe, R&amp;F Property’s newest Footscray precinct brings the community to life.

While honouring the site’s industrial past, Live City will feature laneways, cafés, public spaces and heritage buildings to set the tone for Footscray.

 

2. Investment potential

“Following the likes of Collingwood, Fitzroy and Richmond, the potential of this former working-class industrial suburb is being realised”, the project marketing claims.

Footscray boasts promises of future growth with an influx of education and health workers.

The ‘Footscray University Town’ initiative, a partnership between Victoria University and Maribyrnong City Council, is further opening up opportunities for investment, enterprise and employment in the precinct.

The suburb additionally has a rental yield of 4.2 per cent for units, according to REIV, well above the Metro Melbourne of 2.8 per cent.

“Certain sections of Footscray […] are gentrifying and have got great potential” said property investment adviser, Michael Yardney, on his website in Janaury.

 

3. Live in a trendy suburb

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gender-equity-wall-carla-mcrae-web.jpg" rel="gallery-all" title="Gender Equity wall by Carla McRae, Footscray."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/gender-equity-wall-carla-mcrae-web.jpg?itok=Her7rn4G" title="Gender Equity wall by Carla McRae, Footscray." width="580"></a>

<figcaption>Gender Equity wall by Carla McRae, Footscray.</figcaption></figure>Footscray is amongst Melbourne’s trendiest suburbs, according to Time Out. The melting pot of cultures boasts a diverse offering of restaurants, bars and eateries.

Melbournians love food and Footscray delivers brilliantly on diverse dining experiences.

The Fresh Food at Live City will deliver residents everything they need to whip up a gourmet dish at home, from delicious deli goods to freshly roasted coffee.

 

4. Health and fitness facilities

Live City is giving Footscray the fitness rejuvenation it needs, with countless health and fitness amenities available to residents.

A dedicated pool and proposed gym within the development encourage a balanced and healthy lifestyle, with an array of workout choices and state-of-the-art facilities.

 

5. City views

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Designed to capture the best angles, each Live City apartment enjoys floor-to-city glazing and expansive views over the city and Footscray.

The development, which boasts a communal upper podium, features a communal bar and lounge, podium deck and green space to soak up the sunshine and take in the expansive outlooks over Melbourne

 

6. Surrounded by parks and recreation

Although still evoking a sense of industry, Footscray is surrounded by parklands and nature, with leisure opportunities abound.

Residents will have opportunities to walk, cycle, canoe, fish and barbeque by the beautiful Maribyrnong River. 
 

7. Convenient Location

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Just a short walk away from two of Victoria University’s campuses, Live City boasts unmatched convenience.

Just six kilometres from the city and brimming with transport options, residents will feel never feel disconnected. 
 

8. Preserved heritage buildings

<a href="/buildings/live-city-124-188-ballarat-road-footscray"><img alt="" height="692" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-03-17_at_12.49.51_am.png" width="1034"></a>Live City sets to preserve the heritage buildings that formerly made upthe  George Kinnears &amp; Sons factory.

The site, which exists as a large industrial complex of early 1900s buildings, will be repurposed for the community, reimagined within the art scene.

Established in Footscray on Ballarat Road in 1902, the Kinnears factory manufactured rope, yarn, wine, canvas, carpet, linen, cordage, jute and flax. 
 

9. Live City’s Public Plaza

R&amp;F Property have designed streets and laneways to drive people into the beating heart of Live City, the central plaza.

The space is set to provide residents and the broader community with space to gather and socialise, featuring public seating, landscape sculptures and pathways.

“Like a network of arteries,” the plaza is set to become the “new heart of Footscray”, the project marketing claims. 
 

10. The luxury apartments themselves

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The residences themselves play a role in reinvigorating the inner fringe suburb of Footscray, creating a contemporary community with thoughtful design.

Live City’s lobby delivers a transitional space that buffers the energy and activity of the outside world from the interior.

Designed by Hayball, the sculpted walls, feature ceiling pendant and complementing arrangement of greenery breathe life into the complex, while earthy finishes reference the site’s original heritage as a ropeworks factory.

Inside the apartments, timber flooring, a reconstituted stone benchtop and open-plan living brings together the kitchen, dining and living into a communal space. 
 

One-bedroom apartments in the home are priced from just $350,000, while three-bedroom residences begin at $690,000.
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Transforming Melbourne’s inner-western fringe, R&F Property’s newest precinct brings the Footscray community to life

No longer considered gritty: What development is transforming Melbourne’s Footscray?

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Over the past decade smart home technology including the likes of Alexa has been on the rise. However, even before we started adding AI assistants via external devices, a number of blue-ribbon houses and apartments were incorporating in-built assistance.

For example, automated climate control, entertainment devices and appliances. As well as automatic monitoring and adjusting devices to save energy.

Now hitting its stride in terms of cost efficiency and effectiveness, smart home technology is the latest and greatest way to optimise your home to match your living habits and to potentially save you money.

Bensons Property Group's Liberty One is the latest development to feature smart home technology at the fore.

[smartcode_project:default project_id=709]

The Footscray development comprises 350 one and two-bedroom apartments starting from an affordable $396,000.

Designed by CHT Architects, the functional design boasts floor-to-ceiling windows, open-plan living space and private balconies, as well as amenities including a residents’ lounge, gym and outdoor cinema.

Also featuring car parking across four basement levels, the development supported by 10 retail tenancies at ground level.

Cutting edge smart home features include a fully integrated system allowing for seamless control over your appliances through your phone or tablet as well as keyless entry. 

Also included is an integrated intercom to smartphone app. Surveillance and security for your home has never been easier.

<a href="/buildings/liberty-one-1-warde-street-footscray"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/liberty_one_outside.jpg"></a>

Located in the heart of Footscray's rapidly-evolving Joseph Road Precinct at 1 Warde Street, the building rises 24-storeys.

Before the end of March first home buyers can save upwards of $23,000 on a home in Liberty One

<h2>Other Developments Featuring Smart Home Technology:</h2>

[smartcode_project:default project_id=2929]

[smartcode_project:default project_id=3459]
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Bensons Property Group's Liberty One is the latest development paving the way with premium smart home technology

jordan_55689

The rise of smart home technology in new Melbourne apartments

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Premium apartment buyers enjoy refined city living at Sering Urban’s latest Footscray development, Moreville.

Situated along the Maribyrnong River in Melbourne’s inner-west, Moreville’s riverside location offers residents a refreshing atmosphere to reflect, explore and unwind.

[smartcode_project:default project_id=2060]

Located at 12-18 Napier Street, the project boasts a collection of 43 apartments in two and three-bedroom configurations, priced from $525,000 and $1,128,000 respectively.

Designed by Moull Murray Architects, the residence’s façade has been inspired by Footscray’s traditional building styles, where contemporary design meets industrial chic.

“Moreville’s architectural expression is a singular, cohesive and respectful addition to what is a highly desired location for living, working and playing”, the architects statement read.

<a href="/buildings/moreville-12-18-napier-street-footscray"><img alt="" height="1390" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/moreville-12-18-napier-street-footscray-6f4b8b2c0f55a6cd76b19f69080935dc.jpg" width="2083"></a>

The six-storey building offers numerous amenities, including an al fresco coffee shop, rooftop residents’ lounge and barbeque terrace with views to the Melbourne city skyline.

An open-plan layout integrates the kitchen, dining and living, promoting social interaction within each residence, and terrace spaces open up the home to the outdoors, ideal for entertainers.

<a href="/buildings/moreville-12-18-napier-street-footscray"><img alt="" height="1445" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/moreville-12-18-napier-street-footscray-0e62adf000bae64d402abf4d81e73c05.jpg" width="2500"></a>

Set in a quiet tree-lined street just 500-metres from Footscray train station, Moreville offers the necessary convenience for working professionals and families, with direct freeway access nearby and the CBD just minutes away.
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Premium apartment buyers enjoy refined city living at Sering Urban’s latest Footscray development, Moreville

New riverside Footscray apartments listed from $525,000 at Moreville

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Melbourne’s inner west has been earmarked as a top buying target by property experts for the last few years.

Footscray, one of Melbourne’s inner-western suburbs with countless ongoing development projects, is a similar distance from the CBD as South Yarra but without the soaring property prices.

Realestate.com.au chief economist Nerida Conisbee said that the inner-west region is still quite cheap and is "starting to improve”.

According to CoreLogic, West Footscray was amongst Melbourne's best performing suburbs post-GFC, with values rising over 30 per cent between 2008 and 2011. 

Here are two apartments in Footscray:

1. Live City

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="373" src="https://www.youtube.com/embed/xpaJ47H4tRg" width="540"></iframe>

The residential and mixed-use development, Live City, will only push Footscray’s value upward.

Delivered by R&amp;F Property, the $750 million, eight-building project is situated at 124-128 Ballarat Road and is set to offer as many as 1,450 apartments over the next six to eight years. Stage one of the development topped out in August, comprising 208 residences spread across 14 floors.

Designed by Elenberg Fraser, apartments are available in one, two and three-bedroom configurations, with features including a private balcony, views of the Melbourne CBD and expansive glass doors. Other offerings include reconstituted stone benchstops, concealed storage, timber flooring and premium appliances.

One bedroom apartments within the project begin at $350,000, with two-bedrooms priced from $460,000.

You can watch Urban’s tour of Live City’s display suite below:

2. Liberty One

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/liberty-one-1-warde-street-footscray-80d23a56ab6a84323838187b6698c977.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="314" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/liberty-one-1-warde-street-footscray-80d23a56ab6a84323838187b6698c977.jpg?itok=Uv8ifB1F" width="580"></a> <a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/liberty-one-render-footscray-ea02-rooftop-outdoor-dining-and-bbq.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="318" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/liberty-one-render-footscray-ea02-rooftop-outdoor-dining-and-bbq.jpg?itok=Z2dieoCF" width="580"></a>

Another property to watch in Footscray is Bensons Property Group’s Liberty One development on 1 Warde Street. The development offers 350 one and two-bedroom residences.

Designed by CHT Architects, Liberty One’s features include premium oak floors, stone benchtops, high-end kitchen appliances and private balconies.

Located within the Joseph Road Precinct, the project offers residents close access to alfresco dining and retail spaces, as well as amenities such as an outdoor cinema, gym and residents’ lounge.

Newly built or off the plan properties up to $1 million in purchase price receive 50 per cent discount on their payable stamp duty thanks to Victorian Government initiatives. The November 24 budget revealed substantial discounts for buyers purchasing properties prior to June 30.

One-bedroom apartments in the project begin at $396,000, with two-bedroom properties from $630,000.  
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Footscray, an affordable inner-west suburb of Melbourne, is a similar distance from the CBD as South Yarra and sits within an area earmarked by property experts as long-term price gain potential 

New developments to secure in Melbourne's Footscray

Situated in the heart of Footscray, and just 6 kilometres from Melbourne CBD is <a href="/buildings/live-city-124-188-ballarat-road-footscray">Live City</a> - a new residential development built on a strong foundation of history and culture. Our latest&nbsp;display suite tour takes a look at the unique, curated homes of Live City's first development release of the master-planned community.&nbsp;

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/xpaJ47H4tRg" width="660"></iframe>

<h2>LIVE CITY AT A GLANCE</h2>

Developer:&nbsp;R&amp;F Property Australia

Architect: Elenberg Fraser

Location: 124-188 Ballarat Road, Footscray VIC 3011

Number of apartments: 208

Construction status: Complete

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0f79677b44fb6af74dda01ada6eddbae_1.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0f79677b44fb6af74dda01ada6eddbae_1.jpg?itok=tiNDp2AA" width="580" /></a></figure>

Designed by renowned architect Elenberg Fraser, the master-planned-project has retained and repurposed many elements of the former Kinnears Ropeworks Factory, from the classic exposed brickwork and steel trusses to the organic materials used throughout the interiors.&nbsp;

Live City kitchens boast the ease of luxury within every aspect of design, with elegant brushed stainless steel fixtures, reconstituted stone benchtops and Smeg appliances.&nbsp;

The interiors are sophisticated and modern, and floor-to-ceiling joinery grants residents unparalleled outlooks from each room and encourages plenty of natural light to fill living areas.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-1a33af762c9c4c4da2310675c4448297.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-1a33af762c9c4c4da2310675c4448297.jpg?itok=LIYbj1Qj" width="580" /></a></figure>

Engineered acoustic timber flooring throughout brings each home a modern aesthetic and offers residents a coveted low maintenance lifestyle. Live City bathrooms include sleek walk-in showers, complete with modern shower nooks and rainfall showerheads.

The bedrooms feature generous storage, soft carpet with some including adjoining balconies where residents can take in the stunning views of the surrounding landscape.

A rooftop terrace offers the perfect retreat to relax and unwind, while the resident's lounge provides excellent facilities for hosting dinner parties or to connect with neighbours.&nbsp;

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0dc69517db2e3ef326cfe5490e8fec9b.jpeg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="435" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0dc69517db2e3ef326cfe5490e8fec9b.jpeg?itok=BDpW13PH" width="580" /></a></figure>

Live City is perfectly positioned in the vicinity of multi-million dollar&nbsp;infrastructure upgrades, including the&nbsp;brand new Footscray Hospital, and walking distance to Melbourne's sought after&nbsp;Victoria University.

Also within a 1-kilometre radius is&nbsp;Flemington Racecourse,&nbsp;Footscray Train Station and plenty of great local boutiques, grocers, cafes and restaurants.&nbsp;

Stage one of Live City's master-planned community is now complete and apartments are selling now. To secure your new home in Melbourne's vibrant suburb of Footscray, reach out to a <a href="/buildings/live-city-124-188-ballarat-road-footscray">Live City sales agent</a> today.

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