First look: Level 33 unveils Kellyville apartment scheme
Just days after filing plans with the NSW Government to turn Wollongong's former Bunnings site into a 1,260-apartment precinct, prolific builder-developer Level 33 has turned its attention to Sydney's north-west, lodging plans for another 1,263 apartments opposite Kellyville Metro Station.
The latest proposal, at 301 Samantha Riley Drive, Kellyville, would see four residential towers rise between 21 and 38 storeys above a substantial mixed-use podium, bringing more than 1,200 new homes alongside a major new retail offering to the emerging Kellyville Station precinct.
It is another significant addition to what is becoming one of the largest privately controlled apartment pipelines in New South Wales.
Level 33's own project material says the family-owned builder-developer has around $6 billion in its total development pipeline, having already delivered 2,100 apartments across 21 completed developments. A further 1,300 apartments are currently under construction.
The Kellyville plans have been designed by Turner and are being pursued through a concurrent State Significant Development Application and rezoning proposal following Level 33's successful Housing Delivery Authority expression of interest.
The 21,038 sqm site sits immediately opposite Kellyville Metro Station, between Samantha Riley Drive and Elizabeth Macarthur Creek, with the elevated Metro line and commuter car park to the west.
The site was already earmarked for greater density as part of the Kellyville and Bella Vista Transport Oriented Development precinct, however Level 33 is seeking to push the site's development potential considerably further.
Planning documents seek a maximum building height of 129 metres and floor space ratio of 6.4:1, as well as a site-specific increase to the permitted size of a neighbourhood supermarket.
Turner's preferred scheme comprises 1,263 apartments, made up of 365 one-bedroom apartments, 786 two-bedroom apartments and 112 three-bedroom apartments. Ten per cent of the residential gross floor area would be dedicated to affordable housing. Three townhouses are also incorporated into the scheme.
The scale of the proposal is matched by its non-residential component.
Around 7,400 sqm of retail is planned across the precinct, anchored by a full-line supermarket and complemented by specialty retail, food and beverage and services. The development would also create a through-site pedestrian connection between Samantha Riley Drive and the creek-side edge of the site.
Level 33's planning material suggests there is market demand for a full-line supermarket of around 4,000 sqm, arguing the Samantha Riley Drive site is better suited to accommodating an offering of that scale than the smaller town centre site immediately south of the Metro.
Turner's massing strategy positions four towers around the corners of the site, stepping the skyline across the precinct and putting the tallest building close to Kellyville Metro.
The broader design work has also considered neighbouring development sites and the emerging skyline around the station, with Turner suggesting towers around the 38-storey mark could establish a more coherent cluster of high-rise buildings around the Metro.
More than 40 per cent of the site is proposed as communal open space when the landscaped podium is included, while more than seven per cent of the developable lot would be deep soil.
The apartment buildings have been arranged to maximise outlooks toward Elizabeth Macarthur Creek and surrounding landscape, while the podium will accommodate substantial resident amenity alongside the retail uses below.
The proposal has already undergone discussions with the Housing Delivery Authority and Department of Planning, Housing and Infrastructure, with height and density among the key issues raised. Level 33 subsequently reduced the number of storeys as part of its response to that feedback.
It comes only days after Level 33 filed another major State Significant Development Application in Wollongong, where it is seeking to redevelop the former Bunnings site across Gipps and Flinders streets with 1,260 apartments across five buildings, including 190 affordable homes.
That project had previously been envisaged for 902 apartments before Level 33 explored substantially greater density through the Housing Delivery Authority process.
The two proposals alone represent more than 2,500 apartments added to Level 33's planning pipeline within days of one another.
They sit alongside a rapidly expanding Wollongong portfolio that includes the 21-apartment Easterly, the 329-apartment Atchison & Kenny development, the 182-apartment Gallery on Flinders and Level 33's plans to increase its development near Wollongong Station to 467 apartments.
Level 33 is also progressing Crown Square on the former WIN Grand site, where it is planning a roughly $500 million precinct with close to 600 apartments.
The Kellyville proposal marks a significant expansion of that pipeline into Sydney's north-west and, if approved in its current form, would rank among Level 33's largest projects to date.
The planning program anticipates assessment and determination in the first quarter of 2027.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project, from site acquisition and planning approvals through to new launches, construction completions, and final sell-out, delivering trusted, buyer-focused content that supports informed decision-making across the property journey
