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Drawing parallels to Monty Python's character The Black Knight, it seems some developments just don't know how to give up. 57-61 City Road fits the bill as the developer is seeking altered planning approval once more, after first surfacing during 2010.

Following a drawn out approvals process in which Melbourne City Council ultimately rejected the tower in its presented form, the proponents of the time took the application to VCAT for a more palatable outcome. Consequently at the behest of VCAT, an order was issued to Melbourne City Council mandating approval for the intended tower during April 2011.

As is generally the way with first time developers, the site was listed for sale thereafter with a reported asking price of near $12 million for site and endorsed plans.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_1.jpg" rel="gallery-all" title="57-61 City Road. Image © Artisan Architects"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_1.jpg?itok=5vSyOq76" title="57-61 City Road. Image © Artisan Architects" width="580"></a>

<figcaption>57-61 City Road. Image © Artisan Architects</figcaption></figure><h2>The proposal</h2>

Currently Artisan Architects website carries the following description of 57-61 City Road:

<blockquote>
The design of this new 37 level building of 246 Apartments and 110 car spaces was inspired by its context and its intended users. The building presents itself as a series of “boxes of technology”, giving this striking tower a unique presence in its urban context. Along with many ESD initiatives, the planning of this new tower also takes advantage of its long vista back to the Yarra River and Flinders Street Station.
<cite><a href="http://www.artisanarchitects.com.au/">Artisan Architects</a></cite>
</blockquote>

Artisan Architects along with client Tapil Pty Ltd submitted the revised planning documents late 2013, which essentially carries the same design externally, yet with a number of changes to the podium's internal configuration. Chief amongst these is the deletion of traditional ramped car parking access in favour of a dual car lift system. Consequently the improved access now sees 115 car parks included with access via Fawkner Street, nestled behind City Road.

The revised scheme still expects a yield of 246 apartments, split equally between one and two bedroom apartments. Office space of 120 square metres is also included within the podium while a total of 210 square metres of retail space is spread over the ground floor.

<h2>Key design initatives</h2>

As with most contemporary residential planning applications, sustainability initiatives play an ever increasing role in project viability/marketability/livability etc. Key design initiatives included within 57-61 City Road as outlined by engineering consultancy firm <a href="http://www.adpconsulting.com.au/">ADP Consulting</a> include:

<ul>
<li>An average apartment energy rating of at least 6.0 stars for the development</li>
	<li>Natural ventilation to all apartments</li>
	<li>2 kW solar photovoltaic system</li>
	<li>Car park ventilation controlled by CO sensors</li>
	<li>High levels of daylight to all living and bedroom areas</li>
	<li>Central solar gas-boosted hot water system delivering 25% annual hot water contribution</li>
	<li>A 20,000 litre rainwater tank for toilet flushing and irrigation</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_46.jpg" rel="gallery-all" title="A compilation of Artisan projects. Images © Artisan Architects"><img alt="" class="image-article-full-width-580px" height="645" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_46.jpg?itok=cALbem09" title="A compilation of Artisan projects. Images © Artisan Architects" width="580"></a>

<figcaption>A compilation of Artisan projects. Images © Artisan Architects</figcaption></figure><h2>Artisan Architects seek the elusive skyscraper</h2>

An active 57-61 City Road application means it joins a cluster of high-rise residential towers designed by Artisan Architects which have yet to come to fruition, including 10 in Fishermans Bend alone!

Granted those Fishermans Bend towers like all others in the designated Urban Renewal Area have yet to receive approval (owing to a pending release of a final masterplan) but nonetheless a number of other high-rise projects in areas such as South Melbourne and Footscray have yet to reach construction for a variety of reasons.

No doubt Artisan Architects would dearly like to see at least one if not more of the above projects realised in a style of architecture that is certainly their own. One could surmise it would be reward for toil given the expanding body of work credited to the architecture firm.

And if 57-61 City Road is not realised? 'Tis but a scratch' according to The Black Knight, for perseverance surely pays... or does it?
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silvermb

57-61 City Road resubmitted and revisited

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Lost to many over the holiday period was the news that Moonee Valley Racing Club's lengthy battle to win approval for the Moonee Valley Racecourse redevelopment has been given the green light by the State appointed Special Advisory Committee. Racing Victoria released the following statement days prior to Christmas.

<blockquote>
The planned redevelopment of the Moonee Valley racecourse was yesterday given the tick of approval by the State Government. The Advisory Committee, appointed by the State Minister for Planning Matthew Guy, released a 188-page comprehensive document yesterday which Moonee Valley Racing Club CEO Michael Browell said was a significant step forward for the club. “The main elements of our plan, the new grandstand and new horse areas have been approved,” Browell told the Herald Sun

“It’s a great outcome for the club. The master plan has been endorsed and, as a result, so has the long-term future of the club. “At one stage we thought we may have to compromise but it’s close to what we wanted.” Browell said he hoped the redevelopment could begin as early as the second half of 2014 and if things went to plan the 2020 Cox Plate would be held on the new track.

The new racetrack will be completely redesigned, with a 315m home straight, state-of-the-art grandstand and facilities to now be moved to the northern side of the course. The redevelopment would mean the track will have the ability to hold races over a greater range of distances.

The next step is for the recommendations to be sent to the Moonee Valley City Council, who next meet on January 28.
<cite><a href="http://www.racingvictoria.net.au/news/rvl/n_Moonee_Valley_redevelopment_endorsed.aspx">Racing Victoria: Moonee Valley redevelopment endorsed</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/MVRC%20new%20grandstand%20fronting%20Wilson%20Street%20West.JPG" rel="gallery-all" title="The new Grandstand from Wilson Street. Image courtesy Thoroughbred News"><img alt="" class="image-article-full-width-580px" height="379" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/MVRC%20new%20grandstand%20fronting%20Wilson%20Street%20West.JPG?itok=LAeWtqNn" title="The new Grandstand from Wilson Street. Image courtesy Thoroughbred News" width="580"></a>

<figcaption>The new Grandstand from Wilson Street. Image courtesy Thoroughbred News</figcaption></figure>As outlined by a <a href="/news/moonee-valley-racecourse-master-plan-kicks-again" target="_blank">previous article</a>, the development's major features will include a new northern grandstand fronting Wilson Street as seen above, a new realigned race track and approximately 2000 new dwellings spread over a multitude of buildings. Following approval by the Special Advisory Committee, residential towers of up to 25 levels are now able to be included within the scheme, with separate land parcels requiring individual planning applications.

While <a href="http://www.plusarchitecture.com.au/" target="_blank">Plus Architecture</a> was responsible for the masterplan which went before the Special Advisory Committee, it's unsure whether they will be the lead architect as the project moves into the next stage.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2_25.jpg" rel="gallery-all" title="Yes beats no! Images courtesy Save Moonee Ponds and Herald Sun"><img alt="" class="image-article-full-width-580px" height="226" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2_25.jpg?itok=EKyKgQ7U" title="Yes beats no! Images courtesy Save Moonee Ponds and Herald Sun" width="580"></a>

<figcaption>Yes beats no! Images courtesy Save Moonee Ponds and Herald Sun</figcaption></figure>Cold comfort to the many local residents who saw it fit to attach protest placards to their properties, but the approved masterplan will carry 20 percent less dwellings than what was initially called for by the development team. In addition increased open space, fewer taller towers and diversified uses will be incorporated into the project that will span well over a decade.

Conversely both Moonee Valley Council and local residents action group Save Moonee Ponds have expressed pleasure with the increased heritage overlay that the Special Advisory Committee placed over parts of the racecourse. Retained will be the secretary's house and garden, the main tote, main gate and stable area - areas which will find a new lease on life in another role to their previous existence.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3_25.jpg" rel="gallery-all" title="Caulfield Racecourse ready to go. Image © Beck Corporation"><img alt="" class="image-article-full-width-580px" height="259" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image3_25.jpg?itok=2qyEplgd" title="Caulfield Racecourse ready to go. Image © Beck Corporation" width="580"></a>

<figcaption>Caulfield Racecourse ready to go. Image © Beck Corporation</figcaption></figure>While the Moonee Valley Racecourse development has maintained a high media profile over a number of years, it's not the only Melbourne racecourse seeking financial security via the sell-off of land parcels. Both Flemington and Caulfiled Racecourses will begin their own apartment-led transformations in the not too distant future, with the Beck Probuild Consortium already taking registrations for the $1 Billion dollar plus <a href="http://caulfieldneighbourhood.com.au/" target="_blank">Caulfiled Village</a> project.

As to whether Moonee Valley gets the jump out of the barriers with a proposed mid 2014 commencement, interested punters will just have to wait and see.
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Moonee Valley redevelopment draws the inside barrier

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Having walked through Fitzroy now a number of times with the intent of capturing street art amongst other topics, it seems a fairly pointless exercise trying to catalogue all the epic pieces of street art in one article.  Therefore today's piece focuses on an area south of Johnston Street, essentially bound by Nicholson Street, Smith Street, Chapel/Victoria Street and of course Johnston Street - and bisected by Brunswick Street of course.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_1075.jpg" rel="gallery-all" title="A typical laneway found around Johnston Street"><img alt="" class="image-article-full-width-702px" height="468" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/IMG_1075.jpg?itok=GL2R9K61" title="A typical laneway found around Johnston Street" width="702"></a>
Best summed as a split between tight, maze-like laneways and typically open street scenes, this pocket of Fitzroy really does warrant some time for the individual to explore and appreciate its many idiosyncrasies, of which street art is but one.  In a general perspective hats off to Yarra City Council for maintaining and encouraging the urban fabric of Fitzroy.  A snippet of Yarra City Council's Public Art Policy reads a s follows:
Council’s aim is to provide more opportunities for local artists to create works that can be displayed in public and for increased community access to public art and design.  Most public art projects supported by Council in recent years have been delivered on an ad-hoc basis. The aim of a Public Art Policy is to present a framework that can, among other things, recommend how public art projects are developed, funded and located.  The policy could also provide the scope for art to be considered, identified and integrated into the earliest planning stages of Council’s civic works projects, allowing for the design and function to influence the art and vice versa.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_1064.jpg" rel="gallery-all" title="Abito Apartments compliments the streetscape"><img alt="" class="image-article-full-width-702px" height="468" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/IMG_1064.jpg?itok=xCWjZ-b5" title="Abito Apartments compliments the streetscape" width="702"></a>
Chapel Street, Fitzroy is the point of origin for this article, itself a microcosm for select factors that make Fitzroy what it is - disparate cafes, heritage design and of course street art. From Chapel Street it's a westerly journey toward Nicholson Street in this narrow corridor of artwork.
Enjoy the images.
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South of Johnston

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Call this an opinion piece, a policy piece, a design piece, and environment piece... it doesn't particularly matter what category it falls under.  What does matter is the completely inept finish and total lack of respect shown to the surrounds in the image above.

For readers unaware, one of Melbourne's unheralded gems can be found mid block and bound by Elizabeth, La Trobe, Queen and Little Lonsdale.  This historic red brick warehouse precinct is exemplary and provides a genuine glimpse into Melbourne's past, yet with the most recent incursion of development into the area, concerning signs have emerged that the human scale and character of the area is being eroded.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4301.jpg" rel="gallery-all" title="Morning light enhances a stunning view"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_4301.jpg?itok=1derKPZk" title="Morning light enhances a stunning view" width="580"></a>

<a href="http://www.broadsheet.com.au/melbourne/arts-and-entertainment/article/guildford-lane-art-precinct" target="_blank">Broadsheet</a> describes the area's heart, Guildford Lane (symptomatic of the entire area) as follows:

<blockquote>
Guildford Lane is a collection of two-story buildings reminiscent of the Melbourne of yore with a sprinkling of the urban contemporary added for good measure. Quaint buildings decorated with haphazard graffiti offer very little indication of visual arts treasures that hide behind their red-brick facade. Towering skyscrapers menace overhead as an ode to the varying layers of history – past and present – that reside there. It’s almost as though some inception-style architect has manufactured the view. Old-world it may be, but it is also fast becoming the nucleus for Melbourne’s visual arts. Here’s a rundown of the galleries you may encounter should you decide to take a trip down this charming side street.
</blockquote>

I feel a skerrick of discomfort highlighting the impending plight of this area over others such as The Palace redevelopment or neighbouring Windsor Hotel, yet I do traverse the are quite often; as much a relaxing break from the excesses of the CBD as a shortcut from A to B.  Having said that I am pro development so readers may argue an element of hypocrisy is present in this article - regardless this one precast wall has raised my ire, for it may be representative if what is in store.

Let's explore why the monotone precast street level facade located to the rear of the recently finished Melbourne Sky development is totally abysmal.  I'd contend development in this area is reasonable given it's bound to the perimeter of the block, leaving the heart of the precinct unblemished - but this is no reason to deliver half-arsed public realm outcomes in such a sensitive area.  Externals to both Little Lonsdale and La Trobe are entitled to present in a modern manner, yet the inward facing (particularly street level) facades should respect their surrounds - surely a reasonable assumption?

Not only is there a total lack of respect relative to the immediate surrounds via a black precast wall, there's also total inactivation and a complete lack of imagination - it is in every way disappointing!  

So who can be attributed with this blunder?  From the outside it seems an abject failure in planning for ultimate responsibility and enforcement lies here.  Architects and developers do what they do, yet both local and state planning bodies missed a trick here by not requesting the rear of Melbourne Sky be improved.  At the very least a simple wrap of recycled brickwork over the site's precast derriere facing Sutherland Street and McLean Alley would have been a cheap, innocuous outcome that would have at least attempted to meld with its heritage surrounds.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_51.jpg" rel="gallery-all" style="font-family: Arial, Verdana, sans-serif; font-size: 12px;" title="Intended art wall. Image © Rothe Lowman"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_51.jpg?itok=E9fnFBCo" title="Intended art wall. Image © Rothe Lowman" width="580"></a>

Am I overreacting to this one precast wall - possibly, but consider the four upcoming developments fronting La Trobe Street;  <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne" target="_blank">Eporo Tower</a>, <a href="/buildings/the-carlson-321-la-trobe-street-melbourne" target="_blank">321 La Trobe Street</a>, <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne" target="_blank">323 La Trobe Street </a>and <a href="/buildings/paragon-318-queen-street-melbourne">Celtic Tower</a> all also back onto the warehouse precinct.  Granted early designs for 321 La Trobe Street included an art wall at the sites rear (seen above), but the prospect of having the finer grain of this precinct repeatedly punctuated by average planning and even worst street level facades is evidently very real.  

Areas such as this intricate warehouse precinct are not a dime a dozen through Melbourne's CBD and therefore are worthy of respect and much thought when approving new developments within its realm.  Based on the initial outcome, it can only get better...

 

Not familiar with the area?  Open the images below to gain a greater understanding of the precinct
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Setting a disturbing precedent

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Today's article is a follow-up piece to a news item from earlier this week titled <a href="/news/is-this-frankstons-time-to-shine" target="_blank">'Is it Frankston's time to shine?'</a> in which Apartments.com.au highlighted the growing number of medium and high-rise developments jockeying for position within the bayside suburb.

In focus today is 446-450 Nepean Highway, an 11 storey mixed-use development which is currently toward the tail end of the approval process as Frankston City Council has indicated that the development will receive the green light.  Located directly opposite the revamped Peninsula Centre, 446-450 Nepean Highway is expected to form part of a wall of mid and high-rise buildings on the western flank of Nepean Highway. 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_48.jpg" rel="gallery-all" title="The site in question. Image © Google Maps"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_48.jpg?itok=DXDzFQKj" style="height:263px; width:580px" title="The site in question. Image © Google Maps"></a>

Responsible for this scheme, <a href="http://www.doigarchitecture.com.au/" target="_blank">Doig Architecture</a> are also in the process of devising a residential building of some 300 apartments on the neighbouring 444 Nepean Highway site.  Whilst these are separate developments, both will abut one another and appear as five separate buildings over a 200 plus metre stretch.  Capable of being constructed in stages to meet market demand, both developments are designed to be visually discernable in their components, acting as a 'city wall' according to Doig.

At 44.1 metres tall, 446-450 Nepean Highway would carry approximately 10,500 m² of office accommodation over upper floors.  A mezzanine ground floor and two podium levels will host a select number of apartments facing Kananook Creek and the Bay beyond while a total of approximately 600 m² of lettable retail space will activate both Nepean Highway and Kananook Creek Boulevard.

It's also expected that near 200 m² of additional space will front a new pedestrian laneway, linking the main north-south aligned thoroughfares that flank the site.  Servicing the tower will be 367 car parking positions accompanied 48 bicycle bays and 31 motorbike bays, distributed over five levels, both above and below ground with entry via Kananook Creek Boulevard.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20934Nepean03.jpg" rel="gallery-all" title="446-450 Nepean Highway. Image © Doig Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/20934Nepean03.jpg?itok=va32U7wt" title="446-450 Nepean Highway. Image © Doig Architecture"></a>

The materials schedule is best described as monumental with no less than 18 separate forms of metal, timber, glass and concrete employed to create 446-450 Nepean Highway's exterior.  Prominent will be blue and grey glass over the tower's Nepean Highway frontage, punctuated silver glass in a seemingly haphazard fashion. Clear glaze will define the streetscape while perforated patterned mesh screens will cloak above ground car park levels and feature beach and nature motifs.

Doig Architecture's website carries the following summary of 446-450 Nepean Highway. "This 6,500sqm parcel of land between Nepean Highway and the Kananook Creek corridor offers a unique opportunity for the creation of a new High Street and public realm for the City of Frankston. With the opening of the Frankston Bypass, Nepean Highway is to be downgraded and two lanes of traffic removed. This section of the street could and should be developed with greater height and a more urban form, generous footpaths and planting of canopy trees and include uses such as Office, Residential and service retail, and potentially Student Accommodation and Education."

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2_24.jpg" rel="gallery-all" title="Kananook Creek frontage. Image © Doig Architecture"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image2_24.jpg?itok=R-dzzjzO" title="Kananook Creek frontage. Image © Doig Architecture"></a>

Although Council resolved to grant a planning permit during July 2013, the planning application was taken to VCAT as a number of objectors raised issues such as non-compliance to state and local planning policy, loading and road access provisions, design response and overdevelopment.  Subsequently a VCAT mediation session yielded an in-principal agreement  whereby increased privacy measures such as aluminium aerofoils (as seen above) will be incorporated into the design.

As of December 2013 446-450 Nepean Highway has found provisional approval from both Frankston City Council and VCAT, paving the way for final approval during the new year.
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Planning Application > 446-450 Nepean Highway, Frankston

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So long considered the 'derriere' of Melbourne, Frankston is quietly going about the process of regeneration and reinvigoration as a host of new developments eye off the Bayside locale. Far from the gaze of mainstream CBD developers and media for that matter, Frankston in the eyes of many has yet to shrug the 'Bayside Bogan' tag; and somewhat unfairly many would argue!

Under the guise of the <a href="http://www.dpcd.vic.gov.au/planning/plansandpolicies/centralactivitiesareas/frankston" target="_blank">Frankston Activities Area</a>, the renewal of the area's city centre is central to facilitating <q>Changes to land uses, building size and design and public spaces, and inform the location and types of housing, businesses, community facilities, transport and infrastructure that people want to see in Frankston.</q> Although the process of determining a suitable Structure Plan is continuing, a number of projects over all stages are in the pipeline, with the regeneration of the Peninsula Centre a development beachhead.

<h2>377 Nepean Highway</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/f5.jpg" rel="gallery-all" title="The Peninsula Centre rebirthed as Quest on the Bay Frankston. Images courtesy lastminute.com.au"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/f5.jpg?itok=trAuEw-4" title="The Peninsula Centre rebirthed as Quest on the Bay Frankston. Images courtesy lastminute.com.au" typeof="foaf:Image"></a>

Fake palm trees aside, <a href="http://www.asianpacificgroup.com.au/" target="_blank">Asian Pacific Group</a>'s regeneration of the infamous Peninsula Centre seems to have acted as a catalyst of sorts for further development in Frankston. Derided by many, including Barry Humphries as <q>The worst building in Australia</q> once upon a time, the complex reopened during 2013 as a Quest franchise and is formally known as Peninsula on the Bay. The 10 level structure that was near inexplicably tied to Frankston's negative connotation now lives on as a residential, commercial and retail hub, drawing people into the Frankston CBD.

<h2>10-12 Davey Street</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/f3.jpg" rel="gallery-all" title="Above all others. Image © airio.com.au"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/f3.jpg?itok=uEXh7A81" title="Above all others. Image © airio.com.au" typeof="foaf:Image"></a>

Currently at sales, Airio Frankston according to Property Subdivisions was <q>Prepared by <a href="http://www.dentoncorkermarshall.com/">Denton Corker Marshall</a> Architects, for a multi storey mixed use development comprising a café and health club at ground level, 89 residential apartments within floors 1 -13 and associated basement car parking. The development adopts a contemporary form with a key design philosophy to incorporate a ‘floating’ element above the ground level podium in response to the existing buildings that are subject to a Heritage Overlay (HO49), whilst the levels above are designed to maximise premium views towards the bay and the central Melbourne city skyline to the north west and views towards the bay and Port Phillip Heads to the south west. At ground level the public realm is activated via the introduction of a café within 10 Davey Street and associated alfresco terrace, whilst a health club is proposed within 12 Davey Street.</q>

<h2>73 Wells Street</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/SEW_FINAL_DESIGN.jpg" rel="gallery-all" title="South East Water's new digs. Image © BVN Donovan Hill"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/SEW_FINAL_DESIGN.jpg?itok=n2F0GTem" title="South East Water's new digs. Image © BVN Donovan Hill" typeof="foaf:Image"></a>

Fronting Kananook Creek, Probuild has commenced construction on South East Water's new headquarters. Designed by <a href="http://www.donovanhill.com.au/" target="_blank">BVN Donovan Hill</a>, the complex will eventually accommodate 700 South East Water employees currently worked across three sites in Heatherton, Lynbrook and Dandenong South. At the time Water Minister Peter Walsh was quoted as saying <q>The consolidation, which had been in planning for 18 months, would also provide a boost to the Frankston economy... Frankston was chosen as the most appropriate site for South East Water's head office because it is the most central location for their business, which services Melbourne's south-east suburbs, Pakenham, Bunyip and the Mornington Peninsula.</q>

<h2>16 Clyde Street</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/f2.jpg" rel="gallery-all" title="DCA's Clyde Street proposal. Images © Design Consortia Australia &amp; Google Maps"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/f2.jpg?itok=cA8lc061" title="DCA's Clyde Street proposal. Images © Design Consortia Australia &amp; Google Maps" typeof="foaf:Image"></a>

An upcoming ten level residential complex of 177 apartments, the development if built will activate Clyde Street between Balmoral Street and Station Street whilst providing additional serviced apartments to Frankston's CBD. <a href="http://www.designconsortia.com.au/" target="_blank">Design Consortia Australia</a> describe the project as being <q>Adjacent to the food court entry at Bayside Shopping Centre, this is an island site fronting a paved pedestrian mall. Designed as a serviced apartment development of 125 apartments of 1 and 2-Bedroom apartments in the lower levels, it also comprises 52 upper level 2 and 3-Bedroom apartments which capture the panoramic bayside views offered by the location.</q>

<h2>451-455 Nepean Highway</h2>

<img alt="" height="422" src="/sites/urbanmelbourne.info/files/pictures/article-images/f1.jpg" title="K2Ld's Nepean Highway tower. Image © K2Ld" width="1152">

The work of Singaporean architecture firm <a href="http://www.k2ld.com/">K2Ld</a>, 451-455 Nepean Highway is the tallest and most interesting of all potential developments for Frankston. The 18 level complex is defined by a bust of Rodin's The Thinker - an interesting, unique activation of podium space and in somewhat of an oddity the original Thinker. <q>When conceived in 1880 in its original size (approx. 70 cm) as the crowning element of The Gates of Hell</q> according to Museum Rodin... and some would say how appropriate for Frankson no doubt. Not yet a planning application, a design of this quality would do wonders for Frankston.

<h2>1 Balmoral Street</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_14.jpg" rel="gallery-all" title="Old and new. Image © Property Subdivision"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image8_14.jpg?itok=8Ymk9I8P" title="Old and new. Image © Property Subdivision" typeof="foaf:Image"></a>

Not every upcoming Frankston project is of a large scale, with a likely redevelopment of 1 Balmoral Street in the offing. Whether it eventuates or not, a redevelopment demonstrates that equally important to new buildings breathing life into the city centre is the regeneration of existing stock.

<h2>444 Nepean Highway</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/f4.jpg" rel="gallery-all" title="The anticipated 444 Nepean Highway development. Images © Doig Architecture"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/f4.jpg?itok=OWb2Mev6" title="The anticipated 444 Nepean Highway development. Images © Doig Architecture" typeof="foaf:Image"></a>

Quoting <a href="http://www.doigarchitecture.com.au/" target="_blank">Doig Architecture</a>, <q>Located on Nepean Highway and overlooking the Kananook Creek and Port Phillip Bay, this site offered an exceptional opportunity to raise the quality of apartments on offer in the city. The design envisaged a mixed use complex providing three tower forms above a four level podium. A new urban courtyard links Nepean Highway to the Kananook Creek precinct and provides an address for Retail, Commercial Office and Apartment entries. The full complement of 300 apartments in 1 and 2 bedroom formats would be delivered in stages, over the podium which offers 4,000sqm of retail and commercial office space. Parking provisions for 350 cars is provided in basements beneath the Nepean Highway level.</q>

Unfortunately no crystal ball exists as to if and when these projects will be delivered but it seems that Frankston won't miss out on the consolidated, higher density and vertical way of living that is now prevalent throughout City of Melbourne and surrounds. In coming days Apartments.com.au <a href="/news/planning-application-446-450-nepean-highway-frankston">will look at a current planning application</a> that will further augment Frankston City into a high-rise enclave.
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Is this Frankston's time to shine?

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With 2013 drawing to a close it's a opportune time to extend a sincere thank you to all readers out there that have taken the time to view Apartments.com.au and contribute valuable input by way of comments, emails and content.
Having developed the idea for Apartments.com.au well over a year ago and have it come to fruition during March 2013, we are ecstatic at the growth of the website throughout 2013 and feel that the work of many people has been vindicated.  To that end special thanks goes to those members who have provided their time to write articles purely borne out of dedication to, and interest in the one topic we hold in common - magnificent Melbourne and its progression.  Further a massive thank you to those people who have utilised and posted comments on our forum, showing a willingness to contribute on the most basic (and most important) level.
One of the driving forces behind Apartments.com.au was and is the desire to provide a platform for Melbourne's development and associated industries to interact.  Whilst most of this occurs off website, the response has been so overwhelming that prior to Apartments.com.au's first anniversary we will roll out a brand new website with increased usability and a massively expanded content base - and we can't wait!
Unless an event worthy of coverage occurs over the holiday season, Apartments.com.au will resume an enhanced content cycle beginning Monday 13th January 2014.  From everyone at Apartments.com.au enjoy the holiday period and we'll be back bigger and better for 2014!
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1-Melbourne%20at%20Night%20166.JPG" rel="gallery-all" title="Melbourne Town Hall looking the part. Image courtesy melsnaps.blogspot.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/1-Melbourne%20at%20Night%20166.JPG?itok=8tMPf2fT" title="Melbourne Town Hall looking the part. Image courtesy melsnaps.blogspot.com.au" typeof="foaf:Image"></a>
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What has gone and what will be for 2014

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Fittingly the final planning application to be highlighted by Apartments.com.au for 2013 is 8 Hopkins Street, Footscray.  Fitting in that the project has been sanctioned by <a href="http://www.places.vic.gov.au/cs/Satellite?pagename=Places" target="_blank">Places Victoria</a>, the state's peak body for urban renewal.  One would hope then that 8 Hopkins Street encapsulates many of the principles and design outcomes that Places Victoria would hold central to any of their urban redevelopment projects, given they're in the business of "Enhancing the liveability and resilience of communities throughout Victoria by delivering great places to live, work and visit."
Formerly home to the LeMans Toyota dealership, 8 Hopkins Street finds itself central to the Hopkins Street Precinct urban renewal area which will eventually host dozens of high-rise residential projects on the banks of the Maribyrnong River.  Rather than tower-specific plans being included as part of the planning application, a site master plan was submitted for assessment  initially during April 2013, with a revised master plan dated August 2013 having recently been made available online via Maribyrnong City Council's website.
The master plan aims to "Guide future site development and ensure that the development is coordinated and integrated with the wider precinct. The master plan is a flexible document that aims to direct the development of the site over a period of six to ten years. The master plan provides an indicative layout including the number and types of tenancies and an indication of height and location of buildings."  It's worth noting that as a master plan, no detailed elevations and floor plans have been included within the document, nonetheless Places Victoria via architecture firm <a href="http://www.hayball.com.au/" target="_blank">Hayball</a> have asserted their stamp of authority as to the direction that the Hopkins Street Precinct should take.
<div class="rtejustify">
	<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1main.jpg" rel="gallery-all" title="The included indicative street level render. Image © Hayball"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image1main.jpg?itok=hau1X7FM" title="The included indicative street level render. Image © Hayball" typeof="foaf:Image"></a>
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		Prior to outlining the differences between this Places Victoria backed development and others within the Joseph Street Precinct, a brief summary as seen within the planning document seeks:</div>
	<ul>
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			A staged development of the land for eight mixed use buildings with heights ranging from a minimum of six storey’s for Building D and a maximum height of 24 storeys for Building F.</li>
		<li class="rtejustify">
			A total of 795 dwellings, comprising 54 studios, 145 one bedroom (including Shop Office Home Offices (SOHOs)), 457 two bedrooms (including SOHO’s), 129 three bedrooms (including townhouses) and 10 lofts/shells. A total of 4,083 square metres of commercial uses including shops, restaurants and cafes, showrooms, recreation, community and work studios.</li>
		<li class="rtejustify">
			A total of 6,427 square metres of shared communal use including storage facilities, communal gardens and residential amenities.</li>
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			The provision of 744 car spaces of which 670 will be allocated for residents and 74 for non-residential uses.</li>
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			The development will be undertaken in five stages. The construction of Warde Street will be undertaken in two separate stages.</li>
	</ul>
So what are the factors that one could argue make 8 Hopkins Street in its master planned form markedly different to other projects within the Hopkins Street Precinct?  
	The most immediate number that leaps out is the 6,427 square metres dedicated toward shared communal use.  Considering the total site area holds approximately 13,179 square metres, 8 Hopkins Street dedicates a proportionally massive amount of space to amenity and public interaction.  Where surrounding approved developments carry proportionally far less communal/recreational space which is generally elevated (atop the podium), 8 Hopkins Street with its 460 metres of street frontage seeks to enhance interaction and connectivity, with the majority of communal space located at grade.
	With so much space dedicated toward communal use it allows a far more considered, finer grain of design to be implemented for the benefit of both residents and the public alike.  High facade activation and street level transparency, cloaking above ground car parks with attractive, active multi-use facades, consideration of scale, diverse use of open spaces and integrated sustainability are but a few of the design principles resonating throughout the master plan.
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	<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_13.jpg" rel="gallery-all" title="Expected layout. Image © Hayball"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image8_13.jpg?itok=ydqyVuRl" title="Expected layout. Image © Hayball" typeof="foaf:Image"></a>
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	Enhancing already strong ground level activation is a linked vertical network of green spaces.  According to Hayball's master plan "As a new urban typology, the series of stacked open areas offer accessible, attractive and connected landscape amenity for all across the development to enjoy.  The linked collection of spaces act and function in a similar way to the streets, lanes, front and backyards of many traditional housing typologies albeit re-visioned in a vertical living format to draw people together and guide them to common spaces, uses and activities."  The purpose of such a plan is to make the project's public spaces more intimate by breaking down the bulk of what may ultimately be an eight building development.</div>
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	Seen below is the 'Communal Green' located at the heart of the site.  Although preliminary, it forms part of the 4,056 square metres of communal landscape available within the master plan.  Surrounding developments do carry landscaped areas for residents, but the scope and scale of open space and public amenity included within this development is key to it being appreciably different in a positive manner.</div>
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<div class="rtejustify">
	It's also worth noting the large number of three bedroom dwellings as envisaged within the development, with 129 of the type large in both sheer number and percentile terms.  Generally aimed toward the family unit, the high number of three bed apartments might suggest Places Victoria/Hayball's willingness to address what is considered a shortcoming of many developments which tend to stack their project with one and two bedroom options without necessarily catering toward an established family unit.</div>
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	<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_21.jpg" rel="gallery-all" title="The envisaged Communal Green area. Image © Hayball"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image7_21.jpg?itok=AaQmfjo0" title="The envisaged Communal Green area. Image © Hayball" typeof="foaf:Image"></a>
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	As has been the want of Maribyrnong City Council with all planning applications within the Joseph Street Precinct to date, they have indicated a lack of support for 8 Hopkins Street in its current form based on a number of factors which include</div>
<div class="rtejustify">
	<ul>
<li>
			The master planning process is considered unnecessary, will result in unreasonable post permit approvals for fundamental issues that would usually be resolved at planning permit stage, and uncertainty for the future development of the site.</li>
		<li>
			Insufficient information has been provided with the application to allow the application to be carefully assessed. The PDZ2 includes a requirement for certain information to be included as part of an application. The information submitted does not comply with this requirement.</li>
		<li>
			The heights, setbacks, provision of open space, mix of uses, subdivision and staging boundaries have not been adequately resolved, and as such it is premature to approve any development on the site.</li>
	</ul>
<div>
		Whilst Maribyrnong City Council has voiced its displeasure, ultimately the Jopseh Road Precinct falls within the jurisdiction of State department <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a> and as such Planning Minister Matthew Guy maintains responsible authority.  Whilst no final decision has been made regarding 8 Hopkins Street, Places Victoria has seen it fit to sell the site via an expressions of interest campaign which closed mid June 2013, yet failed to attract a suitable buyer.  The 8 Hopkins Street <a href="http://www.8hopkins.com.au/" target="_blank">website</a> associated with the land sale campaign is still active and provides a video which includes an interesting 3D fly through of the Joseph Street Precinct.</div>
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		 </div>
	<div>
		What will be of future interest is whether the eventual purchaser of the site (if any) deems it appropriate to follow the path and design as charted out by Places Victoria and Hayball, or will 8 Hopkins Street succumb to 'economic reality' and become subject to a heavily amended future planning application with more apartments and less consideration toward the urban realm - time will tell.</div>
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Places Victoria and 8 Hopkins Street, Footscray

The <a href="/developments/footscray-vic-3011">Footscray</a> development scene is at present an interesting beast. Full of promise and potential yet short on results, Footscray - one would think - will eventually mirror <a href="/developments/south-yarra-vic-3141">South Yarra</a> in fully embracing to the high-rise model.

Indeed just like South Yarra&#39;s successful <a href="http://www.stonnington.vic.gov.au/residents-and-services/planning/strategic-planning-projects/forrest-hill-precinct-south-yarra---streetscape-masterplan/">Forrest Hill Precinct</a>, Footscray has the <a href="http://www.maribyrnong.vic.gov.au/Page/Page.aspx?Page_id=2220">Joseph Road Precinct</a> which in due course will host dozens of apartment towers (a number of which have been approved to 30 levels), eventually making an indelible mark upon Melbourne&#39;s skyline. <a href="/buildings/victoria-square-8-hopkins-street-footscray">8 Hopkins Street</a>, <a href="/new-apartments/12-moreland-street-footscray">10 Moreland Street</a> and <a href="/buildings/liberty-one-1-warde-street-footscray">1 Warde</a><a href="/buildings/boat-house-2-joseph-road-footscray"> Street</a> are just a sample of what is in store for the Joseph Road Precinct, yet to date little has materialised by way of construction. Sites 8 Hopkins Street with potentially 795 apartments and <a href="/buildings/riverina-22-hopkins-street-footscray">18 Hopkins Street</a> which carries approval for 1000 apartments have yet to gain buyers even though both sites have been on the market for some time, while other projects have seemingly vanished post approval.

Hopkins Street precinct is not alone with multiple other sites congregating around the soon to be completed Footscray Station revamp gearing up for a high-rise rebirth, although only two major projects are currently under construction at <a href="http://18albert.com/">18 Albert Street</a> and <a href="http://www.footscraylife.com.au/2012/08/the-development-of-mcnab-avenue-footscray/">1 Mc Nab Avenue</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_15.jpg" rel="gallery-all" title="The current design accompanying a site sales campaign. Image © multifieldgroup.com.au"><img alt="" class="image-article-full-width-580px" height="382" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image6_15.jpg?itok=oXg2PNEi" title="The current design accompanying a site sales campaign. Image © multifieldgroup.com.au" width="580" /></a>

<figcaption>The current design accompanying a site sales campaign. Image &copy; multifieldgroup.com.au</figcaption>
</figure>

If only a true &#39;gateway&#39; site were available and consequently developed that would announce to one and all the worth of Footscray in a design sense, while also heralding a new high-rise chapter for the locality. Well that site exists at 69-73 Hopkins Street with the scheme above which seeing a large residential building covering the triangular 2241 square metre site, currently the home of Footscray Market. Consider the parcel of land most capable of holding a tall skyscraper and fronting Footscray Station plus Footscray&#39;s main intersection if traveling by road from <a href="/developments/melbourne-vic">Melbourne&#39;s CBD</a>, the site fits the bill.

In the past 69-73 Hopkins Street has been subject to an expressions of interest campaign with the above design paraded as part of the marketing material. Also visible on construction firm <a href="/developers/multifield-group">Multifield Group</a>&#39;s webpage, the 29 level twisting design gives a fair indication as to what can be expected at some point down the track, yet with its hopelessly inactive podium and heavy use of precast panels it&#39;s not quite the stupendous statement worthy of such a site.

Enter a sinuous and stunning concept named The Wave Footscray. Very little is known about the scheme - released late 2012 and potentially nothing more than an expression of the creators skill, it matters little for The Wave is precisely the quality of functional design that should be encouraged for this particular site. Characterised by sweeping curves and outdoor terraces, the lower floors and podium rooftop near mimic Vivo City Singapore in both aesthetics and function, with the inclusion of a water feature and treed landscapes.

While the podium would house a rejuvenated Footscray Market, the tower would carry retail space, parking facilities, a gym and commercial space. With a rooftop green area and LED lighting the complex covers the basics - immaculate design, heavy activation to all frontages, multiple uses attracting a varied custom and green initiatives. Team The Wave Footscray with <a href="/architects/point-architects">Point Architects&#39;</a> concept for a <a href="http://www.pointarchitects.com.au/apartments/irving-st-footscray/">green apartment tower</a> abutting the The Wave at Irving Street and Leeds Street and that would make for an impressive one-two design punch!

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_17.jpg" rel="gallery-all" title="Images taken from the YouTube video. Image © Roy Zhao"><img alt="" class="image-article-full-width-580px" height="173" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image5_17.jpg?itok=OHE6hql9" title="Images taken from the YouTube video. Image © Roy Zhao" width="580" /></a>

<figcaption>Images taken from the YouTube video. Image &copy; Roy Zhao</figcaption>
</figure>

In due course many apartment buildings and commercial towers will appear throughout Footscray with vast numbers of new residents and workers to follow, my only wish is that a high calibre project such as The Wave Footscray would lead the charge.

Rather than wax lyrical, see the following video clip.

<figure><iframe allowfullscreen="" frameborder="0" height="398" scrolling="no" src="//www.youtube.com/embed/bV8dreSTNec" width="100%"></iframe>

<figcaption><a href="/youtu.be/bV8dreSTNec">The Wave Footscray on YouTube</a></figcaption>
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The Wave Footscray - yes please!

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It has of late almost become the <a href="http://elenbergfraser.com/">Elenberg Fraser</a> show on Apartments.com.au, such is the quantity and quality of designs the ubiquitous architecture firm have produced during 2013. With a multitude of projects spearheaded by Elenberg Fraser either approved or before the relevant body seeking approval, none may be quite as impressive as 386-412 William Street, a project which 'talks' to its surrounds in a diverse manner that few other contemporary Melbourne developments could.

Client <a href="http://www.mitgh.com/index">MIT Australia</a> has pressed ahead to facilitate "A mixed use development comprising of two towers above a podium base. One tower houses only multi-unit residential apartments over 50 levels and the other houses both a hotel and multi-unit residential apartments over 30 levels." Identified as a gateway site to Melbourne's northern CBD, Elenberg Fraser have endeavoured to design an iconic building befitting of the location.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_20.jpg" rel="gallery-all" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image7_20.jpg?itok=uALqypAW" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser" typeof="foaf:Image"></a>

So how does this project 'talk' to its surrounds? Location plays a major role as seldom few sites around Melbourne hold such a quality, open position; Flagstaff Gardens, Queen Victoria Market and multiple transport options all metres away. With the 'iconic gateway' theme envoked, 386-412 William Street has been designed to maximise interaction within the immediate environment and no better example than the intended public bicycle hub facility that will front Franklin Street.

Recognising the worth of such a prime location, a staggering total of 988 bicycle bays will be accommodated with 372 of those for public use with shower, gym and locker facilities available. Potentially run as another Melbourne City Council <a href="https://www.bicyclenetwork.com.au/general/bikes-and-riding/93690/">Parkiteer</a> facility, it's envisaged the facility will run jointly with a car sharing service and be defined by a public artwork marking its entrance akin to artist Ai WeiWei's work below right.

Five sub levels are dedicated to car parking and services with two levels available as a public car park. While most readers will agree that fewer cars within Melbourne's CBD would result in a more liveable CBD, 386-412 William Street along with the sinking of Queen Victoria Market's at grade car park as part of its overhaul, would lead to fewer cars clogging Queen Victoria Market and surrounds with more scope for urban realm enhancement and enjoyment. Sitting above the car park and within the retained existing facade facing both William Street and Franklin Street will be substantial retail/commercial space by way of a sizeable cafe and multiple tenancies including terraced double height retail offerings facing Flagstaff Gardens.

The notion of opening the existing building up to its surrounds is evident throughout the planning application, providing the opportunity to capture diversified pedestrian traffic. Compare 386-412 William Street to the rash of contemporary apartment buildings nearby, particularly along A'Beckett Street, which are quite insular in their relationship to the streetscape and it becomes evident this particular planning application seeks to 'talk' (insert embrace, involve or interact) with its immediate surrounds.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image12_7.jpg" rel="gallery-all" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image12_7.jpg?itok=oio1pk6Z" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com" typeof="foaf:Image"></a>

One of the main catalysts of such a large and varied podium is the anticipated inclusion of a 12 level hotel within the shorter eastern tower. Provisionally involving 210 rooms, the "Boutique hotel is proposed for the development as a major state tourism attractor that also provides an ongoing employment base for the site. The hotel recognises and contributes to the nationally significant tourist attraction that is the Queen Victoria Market, one of Melbourne and Victoria’s true icons." Such is the upwards demand for new hotel accommodation in Melbourne, the planning application also includes an expression of interest on behalf of the <a href="http://www.acehotel.com/">Ace Hotel Group</a> indicating their willingness to anchor the hotel component as their first southern hemisphere venture.

Continuing a trend whereby architects cite valuable stones or gems as inspiration for their designs, according to Elenberg Fraser the two towers:

<blockquote>
Yet another jewel in the crown of Melbourne’s city skyline. The crystalline structure of this precious jewel is created through its fragmented façade articulation. It brings alive Melbourne’s skyline from this northern gateway by reflecting and refracting the golden hues of the afternoon sun back through the Market precinct and Flagstaff Gardens with kaleidoscopic effect. Like the changing lighting of the Capitol Theatre ceiling, this new urban sculpture is ever changing as it picks up &amp; re-radiates the sun’s rays throughout the day, and through the changing seasons year round.
<cite>Elenberg Fraser</cite>
</blockquote>

Fractured, repetitive and modular in nature, the external facade is typical Elenberg Fraser in that it does what is practically required (sunshading, wind dispersion, maximised privacy, shadow minimisation) while doing it in an efficient and aesthetically pleasing nature.

Vital statstics for the project sees the taller tower at 161 metres house 493 apartments, while the 98 metre eastern tower carries 116 apartments in addition to the aforementioned 210 hotel suites, bringing the total to 819 habitable dwellings over a site of 3916 square metres. Of the 609 private apartments, 219 will be one bedroom, 373 are slated to hold dual bedrooms while 17 will involve three bedrooms. Supporting these apartments will be private 223 car spaces and 616 private bicycle bays in additional the the car/bike faclities made available to the public.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_8.jpg" rel="gallery-all" title="Hero image of 386-412 William Street. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image11_8.jpg?itok=29xr66Br" title="Hero image of 386-412 William Street. Image © Elenberg Fraser" typeof="foaf:Image"></a>

The podium rooftop will see a pool hug the Franklin Street boundary whilst accompanying landscaping will likely include outdoor barbecue area, raised and sunken timer decking, a sun deck and various plantings. The podium will also flow into both towers with residential facilities and dining spaces maintaining direct access to the outdoor area. Planting will also appear along the podium perimeter, in effect cascading down toward an enhanced street level which will feature bluestone paving, a realigned bus stop and street furniture.

ESD principles also feature heavily with <a href="http://www.ark-resources.com.au/">Ark Resources</a> preparing a report which:

<blockquote>
Demonstrates that the proposed development achieves a Best Practice environmental design standard and is consistent with the City of Melbourne’s Eco City goals... A combination of sustainable design initiatives, fixtures, systems and appliances will be integrated into the building in order to achieve a 5 star Green Star Multi-Residential rating.
<cite>Ark Resources</cite>
</blockquote>

Amongst 386-412 William Street's ESD features are rainwater harvesting, a cogeneration plant and a solar photovoltaic system at roof level.

With 386-412 William Street submitted late October, and final decision via state planning body DTPLI is likely to be announced into 2014.

<h2>Project Team</h2>

<ul>
<li>Client: MIT Australia</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Town Planner: Urbis</li>
	<li>Traffic Consultant: Traffix Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>Landscape Consultant: Urbis</li>
	<li>ESD Consultant: Ark Resources</li>
	<li>Shadow Analyst: Orbit Solutions</li>
	<li>Wind Engineer: VIPAC</li>
	<li>Heritage Consultant: Bryce Raworth</li>
</ul>
</body></html>

Talking the talk > 386-412 William Street, Melbourne 

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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