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On Wednesday 19th March the Planning Minister Matthew Guy <a href="http://premier.vic.gov.au/media-centre/media-releases/9434-major-new-jobs-precinct-for-melbourne-s-northwest" target="_blank">announced</a> the Metropolitan Planning Authority, Moonee Valley City Council and Essendon fields are to begin working on a new framework "to guide an exciting new aviation and employment precinct in Melbourne's inner north".

According to the <a href="http://www.mpa.vic.gov.au/wp-content/uploads/2014/03/Brochure.pdf" target="_blank">brochure on MPA's site</a>, the plan will incorporate the Essendon Airport masterplan and Moonee Valley's Airport West structure plan into an overall framework which could have the capacity to create up to 25,000 jobs across aviation, technology and retail sectors.

Whilst stating "development of the precinct responds to the 20-minute neighbourhood initiative outlined in Plan Melbourne" the MPA talks up the road connectivity and mentions the #59 tram route in such a way that it's hard not to think it was merely added as a footnote.

<iframe allowfullscreen="" frameborder="0" height="315" scrolling="no" src="//www.youtube.com/embed/9bAF87hLi2U" width="100%"></iframe>

Most interestingly Matthews Avenue is set to receive a makeover and the strip located south of Airport West shopping centre fronting Matthews Avenue has been zoned Commercial 1 and 2. This will allow mixed-use development to occur in the corridor thus diversifying the precinct beyond the light industrial/wholesale trade uses that currently exist.

Whilst work is just kicking off on the plan, readers with a keen eye for detail might have noticed the flyaround in the above video depicts an upgraded Matthews Avenue still dominated with car parks fronting the street and an English street with an interesting lack of pedestrian infrastructure.

Granted it's merely a video that showcases the potential of the area, however the visuals and the language employed in the MPA-produced documentation points to a potentially worrying missed opportunity should the auto-dominated narrative in the documentation follow through to the plan eventually adopted.

Home to La Manna and other large scale retailers and aviation businesses that are synonymous with auto-centric transport access, the Metropolitan Planning Authority would be wise to fight for the plan to have a long-term view on producing good urban design outcomes with extra focus on improving pedestrian amenity and sustainable transport options.

<iframe frameborder="0" height="314" marginheight="0" marginwidth="0" scrolling="no" src="https://maps.google.com.au/maps?f=q&amp;source=embed&amp;hl=en&amp;geocode=&amp;q=Macquarie+Park,+New+South+Wales&amp;aq=0&amp;oq=Macquarie+PArk&amp;sll=-37.725973,144.890742&amp;sspn=0.015292,0.033023&amp;ie=UTF8&amp;hq=&amp;hnear=Macquarie+Park+New+South+Wales&amp;t=m&amp;layer=c&amp;cbll=-33.781585,151.123564&amp;panoid=jdaEqona-mVApALRM7O7dQ&amp;cbp=13,303.12,,0,-4.15&amp;ll=-33.786477,151.124582&amp;spn=0.022399,0.048237&amp;z=14&amp;output=svembed" width="100%"></iframe> <a href="https://maps.google.com.au/maps?f=q&amp;source=embed&amp;hl=en&amp;geocode=&amp;q=Macquarie+Park,+New+South+Wales&amp;aq=0&amp;oq=Macquarie+PArk&amp;sll=-37.725973,144.890742&amp;sspn=0.015292,0.033023&amp;ie=UTF8&amp;hq=&amp;hnear=Macquarie+Park+New+South+Wales&amp;t=m&amp;layer=c&amp;cbll=-33.781585,151.123564&amp;panoid=jdaEqona-mVApALRM7O7dQ&amp;cbp=13,303.12,,0,-4.15&amp;ll=-33.786477,151.124582&amp;spn=0.022399,0.048237&amp;z=14" style="color:#0000FF;text-align:left">View Larger Map</a>

Above is a Google Street view of Waterloo Road in Sydney's Macquarie Park. Despite two heavy rail stations on the Epping-Chatswood rail link, business precincts such as Macquarie Park still feature infrastructure and planning controls to support the automobile, robbing the streets of much pedestrian appeal.

Commercial 1 and 2 zoning and the expected dramatic increase in jobs over time will put pressure on the Tullamarine Freeway and specifically the Matthews Avenue/English street interchange and simply relying on the #59 tram won't allow employees who live to the West, East and North East of the precinct to travel to comfortably on public transport.

If Melbourne is to experiment further with decentralised and diversified employment and mixed-use precincts, we should not develop them under the false premise that the existing road network will be the dominant transport access mode.

Tomorrow a look at how we can enhance the public transport connectivity for Airport West and Essendon Airport through significant road-based public transport investment.
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Alastair Taylor

Airport West and Essendon Airport: auto-centricity status quo?

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$1 billion of direct investment, thousands of jobs translating into $5 billion worth of economic stimulus over the next 3-5 years - they're the numbers being spruiked by the State Government with the announcement of the Station Precinct Engagement Program at Jewell Station yesterday.

For a video summary of the project, you can view the 7 Network's news piece <a href="http://au.news.yahoo.com/vic/video/watch/22042921/1b-plan-to-upgrade-railway-stations/" target="_blank">here</a>.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/station_redevelopment_map.jpg" rel="gallery-all" title="The 10 stations included in the Station Precinct Engagement Program - image © VicTrack"><img alt="" class="image-article-full-width-580px" height="424" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/station_redevelopment_map.jpg?itok=mIzWN3Mk" title="The 10 stations included in the Station Precinct Engagement Program - image © VicTrack" width="580"></a>

A map of the station locations complete with the as-yet funded Melbourne Metro line also drawn for good measure.

Like the East-West and Dandenong corridor projects, the detail with regards to the expected return on investment has not been forthcoming. In isolation the numbers look quite impressive but cynics may suggest this is the State Government seemingly attempting to divert attention away from their extremely unpopular East-West Link project so early into the election campaign. Fundamentally we consider this announcement to be a step in the right direction.

Focusing on Jewell station for a moment, the brochure on VicTrack's <a href="https://www.victrack.com.au/~/media/c17d6a3c9e004862a9e8d02676750fa2.pdf" target="_blank">site</a> depicts quite a handsome station precinct should it be developed as outlined.

This is what Jewell currently looks like from the Sydney Road side of the station.

<iframe frameborder="0" height="350" marginheight="0" marginwidth="0" scrolling="no" src="https://www.google.com.au/maps?cbll=-37.775011,144.959162&amp;layer=c&amp;panoid=SHqsandPm91rAz8Dl0tHZA&amp;cbp=12,307.9,,0,6.44&amp;ie=UTF8&amp;ll=-37.807614,145.000305&amp;spn=0.482284,1.056747&amp;t=m&amp;z=11&amp;source=embed&amp;output=svembed" width="100%"></iframe> <a href="https://www.google.com.au/maps?cbll=-37.775011,144.959162&amp;layer=c&amp;panoid=SHqsandPm91rAz8Dl0tHZA&amp;cbp=12,307.9,,0,6.44&amp;ie=UTF8&amp;ll=-37.807614,145.000305&amp;spn=0.482284,1.056747&amp;t=m&amp;z=11&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a>

The mid-rises to the north and south of the heritage station building will not only bring more welcome apartments to this part of the Sydney Road precinct but will also provide passive security over the station.

Gone will be the current car park, replaced with an improved Upfield shared path and the retention of some of the greenery which current exists around the station. Reactivation of the heritage building gains a tick of approval as well.

The challenge, perhaps more for Moreland City Council, is to capitalise on this investment and drive development into Wilson Avenue bringing Sydney Road closer to Jewell station.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_3.jpg" rel="gallery-all" title="Looking South along the new shared Upfield path past the existing Jewell Station - image © VicTrack"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jewell_3.jpg?itok=MI0BOudv" title="Looking South along the new shared Upfield path past the existing Jewell Station - image © VicTrack" width="580"></a>

One question which remains is what could happen should at some point in the future the Government decide to grade separate the litany of level crossings along this stretch of the Upfield line?

To the immediate south of the station lie Park Street and Brunswick Road whilst Union Street frames the northern end of Jewell's platforms. Any grade separation project in this part of Brunswick would need to include those three roads plus the relocation or rebuild of the Jewell Station itself.

The Upfield line sees the worst frequencies of any rail line in Melbourne and according to the PTV's heavy rail plan released last year it would only see upgrades in frequency once the Metro Tunnel has created extra capacity on the existing Northern Loop for Craigieburn and Upfield. So that's a long way away but the requirement of the precinct changing once more should at least be placed in the moderate column of any risk assessment for developers and potential buyers.

Furthermore, factoring in future grade separations is likely to be an overarching theme for many of the 10 stations which are joining this State Government program.

Alphington, Essendon and Hampton stations feature nearby level crossings - will the State Government attempt to capture some of the value unleashed from the station precinct development to help pay for grade separations?

Here's hoping.
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Jewell and the Station Precinct Engagement Program

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Last month Apartments.com.au attended the re-launch of the <a href="http://www.blsc.com.au/" target="_blank">Building Leadership Simulation Centre</a> (BLSC) - a state-of-the-art 'simulation learning' centre for the local construction industry.
One of only three facilities worldwide, the BLSC opened during 2012 and had its primary learning environment based on a building site in Birmingham, UK. Now however, the BLSC has been uniquely "Australianised" with a Melbourne construction site - currently being built by <a href="http://www.hickory.com.au/">Hickory</a>, Magna Prima's <a href="/news">Istana</a> residential project located at 218 A'Beckett Street.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3968.jpg" rel="gallery-all" title="The concave 15 metre screen seen from above"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3968.jpg?itok=4sNPq1vy" title="The concave 15 metre screen seen from above" width="580"></a>
The BLSC boasts a large parobolic screen, experienced actors and realistic construction huts decked out with all necessary regulatory and construction site documentation - these constitute the physical environment. With all area's linked to a big brother-like assessment centre, this ensures a multitude of scenarios can be acted out in order to portray almost any given situation in rapid time.
Of the actors, the BLSC employs a team to play roles depending on the course being delivered. From burly union shop stewards confronting site managers to irate, ranting neighbours complaining about noise from the construction site and all that lies between - the actors play a diverse amount of roles providing an invaluable human element.
When in front of the primary simulation screen and a demonstrative group of actors, the scenario becomes life-like in the immediate pressure felt, as evidenced even during formal speeches on the evening. Through participants responses (or lack of) under pressure, assessment is made in real time and immediate guidance is given in order to create enhanced on-site management skills.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3973.jpg" rel="gallery-all" title="Inside the command centre with its multiple display screens"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3973.jpg?itok=w_VfKIHD" title="Inside the command centre with its multiple display screens" width="580"></a>
When the main speeches concluded all were invited to explore the facility and unbeknownst to me at first there were assessors on the job, role playing remotely with the various construction huts. After a somewhat humourous role play on the phone in one of the huts, being shepherded around obstacles and dodging workmen with wheelbarrows, the pieces started falling in place - the BLSC is one of the most engaging learning environments ever conceived.
In fact I would go so far as to say this type of learning and assessment environment could benefit sectors of the economy and occupations beyond the construction industry, from business to politics! Who wouldn't want to be in control when providing a frank, rapid and critical assessment of our elected representatives under remarkably near real world pressure - if only!
The Master Builder's Association and all partners involved in the BLSC ought to be commended for thinking laterally about workplace and leadership training. At Apartments.com.au we like innovative ideas and we like it even more when we see innovation in practice and the BLSC fits the bill perfectly.
Thanks go out to the <a href="http://www.hickory.com.au/" target="_blank">Hickory Group</a> for inviting Apartments.com.au to the event.
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Re-launch of the Building Leadership Simulation Centre

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Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
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Hotspot Video: Smith Street apartment boom in focus

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<a href="http://www.urbantaskforce.com.au/" target="_blank">Urban Taskforce Australia</a> has announced that entries for its 2014 Development Excellence awards are now open.
<blockquote>
	The Urban Taskforce Development Excellence Awards 2014, acknowledges development that achieves the best outcomes for all stakeholders in terms of client requirements, environment, business and community considerations; as well as time, cost and quality.</blockquote>
The 2014 awards will be judged by a panel made up of public and private sector panelists and the awards are open to any development that is completed by March 2014 and subsequently occupied by May 2014.
Judging criteria is broad and includes aspects such as commercial success, innovation, environment and sustainability measures, urban design, architectural merit and end user satisfaction.
The awards likewise have no defined categories and as the <a href="http://www.urbantaskforce.com.au/images/stories/events/2014_Event_Web_Banners/DEA_2014_Entry_Book_Final.pdf" target="_blank">Entry Book</a> states, awards may be presented in areas such as affordable housing, heritage preservation, retail and industrial development and mix-used development.
Entries close 11th April 2014.
The entry book and entry form can be found on <a href="http://www.urbantaskforce.com.au/index.php?option=com_content&amp;view=article&amp;id=1562&amp;Itemid=107#.Ux8N7_mSxx3" target="_blank">Urban Taskforce Australia's website</a>.
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UTA Development Excellence awards open for entries

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As part of Melbourne Knowledge Week in November 2013 Apartments.com.au presented the public forum "Guiding Melbourne's Urban Growth".  

The question we invited each presenter to respond to:

<blockquote>
If Melbourne is to fulfil its own motto of gaining strength as it grows, planning policy must shift away from the auto-centric low-density suburban growth patterns of the past.  Cities which encourage diverse human interaction through policies which enable increased residential and employment densities benefit from increased localised economic and social activity. With the great Australian dream of owning a home becoming increasingly unattainable where spiralling congestion and travel distance to employment and services offset the lower prices of new fringe suburban development, how can Melbourne make medium and high-density living more attractive to individuals and families at a price they can afford?
</blockquote>

Today we feature the presentation given by Sarah Backhouse.  Sarah is an architect, designer, educator, researcher and currently holds the CEO position at <a href="http://www.prefabaus.org.au" target="_blank">prefabAUS</a>.

<iframe allowfullscreen="" frameborder="0" height="285" mozallowfullscreen="" scrolling="no" src="//player.vimeo.com/video/84283102" webkitallowfullscreen="" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/84283102">Urban.com.au - Guiding Melbourne's Urban Growth: Part 4 - Sarah Backhouse</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on <a href="https://vimeo.com">Vimeo</a>.

Sarah Backhouse in her own words.

"As a global phenomenon, cities are facing growing population pressure. In response, we need to rethink our cities as the demands for smarter land use increases. We will also need faster and leaner ways to construct our future cities, in order to minimise disturbance to existing communities that can arise during long construction projects. This suggests change to the form of our current urban environments and how we build them.

"It is normal for us to fear change however knowledge and education are powerful means of dispelling doubt or resistance. Housing Expos have long been employed in Europe to explore and address ‘big issues’, be it new density models or construction innovation. Such Expos are frequently built as permanent communities, yet open to the public for a period of time before being handed over to owners or tenants. They offer a tangible experience of new design or construction ideas, and provide places that people can feel, touch and understand. The time for such Housing Expos has come in Australia, so that we can refocus public debate and help shift discussions from the position of NIMBY to QIMBY.

"At <a href="http://www.prefabaus.org.au/" target="_blank">PrefabAUS</a>, we are working hard to demonstrate that 21 century prefabricated building technologies are an important part of construction innovation, and offer permanent quality solutions. A greater uptake of prefabricated building elements or whole buildings is important for decreasing construction time frames and construction waste while increasing construction quality, productivity and affordability. Building prefabrication also has a vital role to play in advancing Australia’s manufacturing sector.

"Part of our future vision is to participate in such Housing Expos. Our industry has some legacy issues to contend with - many that stem from prefabrication’s past association with temporary buildings – and collaboration in such Housing Expos will allow us to display the talent of home grown manufacturers, constructors, designers, and innovators who are leading the way with projects such as: aspirational homes that are delivered to difficult or remote locations 99% complete; 21st century modular classrooms that are 3D sustainability textbooks for our children; and multi-residential apartment buildings assembled on site in a matter of days.  We have reached the tipping point, we have the capabilities, and we are ready to embrace the future."

The editors of Apartments.com.au would like to thank Sarah for sharing her perspectives and similarly would like to thank The State Library of Victoria team and our partners at <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> for filming the entire event.
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GMUG 2013: Sarah Backhouse on density, prefabrication and the future of cities

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Denis Napthine, celebrating his first 365 days in office as Premier of Victoria, has announced the Dandenong corridor, comprising the Pakenham and Cranbourne lines, is to be a focal point of heavy rail investment.
The project that was <a href="http://premier.vic.gov.au/media-centre/media-releases/9327-massive-rail-investment-to-benefit-millions-of-victorians" target="_blank">announced</a> today comprises:
<ul>
<li>
		an order for 25 new trains </li>
	<li>
		the roll out of a new signalling system for the Dandenong corridor</li>
	<li>
		4 level crossing removals at Murrumbeena Road, Koornang Road, Clayton Road and Centre Road</li>
	<li>
		3 station rebuilds at Clayton, Murrumbeena and Carnegie</li>
	<li>
		a new train maintenance depot to be built in Pakenham</li>
</ul>
Premier Napthine also made mention the project was the first under the government's unsolicited proposals process with delivery to be undertaken by MTR, John Holland Construction and UGL Rail Services which make up the consortium who operate Metro Trains.   
The press release also mentions that after the competition of the project in 2019, 18 services will be able to run in peak periods increasing capacity by 4500 people per hour.
It is increasingly likely the 'next generation' signalling system to be deployed will be an in-cab <a href="http://en.wikipedia.org/wiki/Moving_block" target="_blank">moving block</a> system thus allowing trains to run closer together to obtain the expected passenger benefits.
Lead image credit: <a href="http://www.flickr.com/photos/zoonabar/4265275564/sizes/l/" target="_blank">Flickr</a> CC BY-SA 2.0
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New trains, signalling and grade separation for Dandenong corridor

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The Herald Sun is reporting plans are underway for a $1 billion monorail link between Melbourne's CBD and Tullamarine Airport. The plan is reportedly in its early phases and has garnered interest from a local infrastructure developer.

8 to 10 minutes travel time from either Flinders Street or Southern Cross station are the numbers being reported as well as the benefits of prefabricated construction techniques utilising factory line labour that is being laid off from the automotive industry.

The journalist quoted Peter O'Brien, the brainchild of the plan, as saying:

<blockquote>
The whole problem with heavy rail is you have to buy the land from the public and that’s expensive and takes years. Newly proven technology means we can now follow the established use of airspace in the northern hemisphere without building huge concrete edifices.
<cite>Peter O'Brien</cite>
</blockquote>

The report doesn't go into much detail and leaves many questions unanswered however that should not distract from taking this proposal seriously - any unsolicited private sector project should be assessed on merit once more public domain information is released and we very much look forward to that day.

Having said that, the following is an attempt to make sense of the limited information contained in the article.

The road distance from Southern Cross to Tullamarine is 22km as per Google maps which takes a route along Spencer Street, Dynon Road, Citylink and the Tullamarine Freeway. It's safe to assume that an 8-10 minute trip would mean the monorail vehicles would have a top speed in the range of 200kph given it takes approximately 20 minutes to drive the same distance and the speed limit on the freeway section of the route is 100kph.

Claims about not needing huge concrete edifices is interesting given utilising airspace is mentioned. The assumption here is that the monorail guideway would be elevated and therefore would need to clear the multiple overpasses currently crossing the Tullamarine Freeway - Ormond Road, Dawson Street, Victoria Street, Albion Street, Moreland Road and the very high Bell Street overpass just to name a few.

The Herald Sun report likewise mentions the Melbourne plan would be similar to that of a monorail built in Seoul without mentioning the Seoul project is in fact a maglev for the Incheon airport district yet the Melbourne proposal is reportedly to run on rubber-wheels.

Whether a classic steel wheel on steel rail, rubber-wheel or a maglev technology is utilised for the train, the bulk of any guideways (and therefore visual impact) depends on the width of the vehicles and whether there will be dual track or not - and this amongst other things is not made clear in the report.

If the service is to have capacity for 40,000 passengers an hour one can only assume this would be configured with dual track and vehicles with a capacity for 1000 people running every 3 minutes in each direction - impressive given the reported $1 billion price tag as reported by the Herald Sun.

<a href="http://www.heraldsun.com.au/news/victoria/bold-plan-to-build-1-billion-monorail-above-the-tullamarine-freeway-under-way/story-fni0fit3-1226844195129">The Herald Sun report</a> is available for viewing.

Lead Image source: <a href="http://kojects.com/2012/01/28/maglev-at-incheon-international-airport-to-be-completed-this-year/" style="font-size: 10px;">kojects.com</a>.
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Monorail proposal to link Melbourne airport

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For over a decade City Road has been the beachhead for rapid urban change in the City of Melbourne and over the same time the area has garnered a negative reputation for being an austere pedestrian environment and traffic sewer. Many might even call it a <a href="/news/street-life-how-do-you-revive-a-dull-urban-area#content" target="_blank">dull urban area</a>.

Despite Citylink now taking the lion's share of vehicular traffic crossing from the metropolitan area from East to West and vice versa, City Road is still the major collector and arterial for areas such as South Melbourne and Port Melbourne as well as providing access locally in Southbank.

So how to improve the amenity for the local residents in the myriad of apartments that been built and occupied in the past 10 years in Southbank?

<a href="http://www.melbourne.vic.gov.au/" target="_blank">City of Melbourne</a> has teamed up with <a href="http://www.crowdspot.com.au/" target="_blank">Crowdspot</a> to kick off a community engagement period running until the 16th of March for the upcoming City Road master plan. From the Participate Melbourne FAQ <a href="http://participate.melbourne.vic.gov.au/city-road/faqs#855" target="_blank">page</a>:

<blockquote>
What is the City Road Master Plan?

The City of Melbourne is leading the development of a draft City Road Master Plan that aims to better balance the road’s two key roles as both an important transport link and a people friendly place. This project is a key action from the Southbank Structure Plan (2010) and responds to the changing role of this road as Southbank grows.

The focus of the master plan will be on delivering public realm improvements within the road space and footpaths. It will explore options to change the layout and design of the road to address issues such as pedestrian safety, cycling access, transport movement &amp; access, street character and quality, tree planting, water management and public transport provision.

Changes to planning controls that affect private land use and development are not within the scope of this project.
</blockquote>

City of Melbourne is utilising Crowdspot's mapping technology to allow interested parties to pin point problems or praise on the municipality's <a href="http://participate.melbourne.vic.gov.au/city-road" target="_blank">Participate Melbourne</a> platform. This is the first phase of engagement where people are encouraged to share their experience along the thoroughfare.

It's the depth contributors are going to describe the issues they feel need highlighting which is most impressive, for instance one of the pins on the King's Way tram stop describes how the tram stop and surrounding roads are regularly flooded and calls for the tram stop's amenity to be improved and even going to great lengths to describe the amount of pigeon poo in the area. Special mention to the contributor who mentioned the large volume of dog poo in a nearby park - it seems animal defecation is right up there in the worrisome category.

Overall however, there is a strong theme of highlighting all the vehicular issues right along City Road, and many people have highlighted how City Road acts as a barrier for pedestrians.

With rapid feedback in a more productive online environment as well as the environment in the public domain and open to monitoring and scrutiny, this may just keep City of Melbourne on its toes and the council will have no choice to review all contributions and verify any claims made and come up with strategies to combat them - this can only be a good thing in the long-run as the master plan is drawn up.

If you'd like to have your say, click here: http://participate.melbourne.vic.gov.au/city-road
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City of Melbourne wants people to share their City Road experiences

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The Victorian Government has declared today, Tuesday 25/02/14, "Super Tuesday" after the Planning Minister, Matthew Guy, has fast-tracked five residential projects for approval.

2000 apartments, half a billion dollars in total value and 4000 construction jobs are the numbers being touted in the Planning Minister's press release.

The projects which have been given approval are:

<a href="/buildings/eq-tower-127-abeckett-street-melbourne">127-141 A'Beckett Street</a>. 632 apartments, 63 levels, 196 metres high and a value of $132 million. This project is also known as EQ Tower, see <a href="/news/eq-tower-three-times-the-power">our report on this project</a> from last week.

<img alt="" src="/sites/urbanmelbourne.info/files/pictures/article-images/Image31_0_0.jpg" style="width: 846px; height: 1714px;">

<a href="/buildings/collins-house-melbourne-460-466-collins-street-melbourne">464 Collins Street</a>. 185 apartments, 55 levels, 181 metres high and a value of $100 million. See our previous <a href="/news/the-pencil-skyscraper-464-collins-street-in-depth">planning application report</a>.

<img alt="" src="/sites/urbanmelbourne.info/files/pictures/article-images/464collins.jpg" style="width: 962px; height: 810px;">

<a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">398 Elizabeth Street</a>. 466 apartments, 55 levels, 178 metres high and a value of $135 million. See our <a href="/news/planning-application-398-elizabeth-street">planning application report</a> from September last year.

<img alt="" src="http://img.acianetmedia.com/i/inh0u.png" style="width: 246px; height: 593px;">

<a href="/buildings/elm-stone-387-docklands-drive-docklands">395 Docklands Drive</a>. 360 apartments, 18 levels, 61 metres high and a value of $88 million.

<img alt="" src="/sites/urbanmelbourne.info/files/project-renders/Image6_4.jpg" style="width: 700px; height: 402px;">

420 Spencer Street. 438 apartments, 38 levels, 131 metres high and a value of $70 million.

<a href="/expert-insights/buying/ramifications-of-super-tuesday">Read our follow-up piece on the ramifications of Super Tuesday.</a>

Media release in full:

<a href="http://www.scribd.com/doc/208994755/5-Projects-approved-dubbed-Super-Tuesday" style="text-decoration: underline;" title='View 5 Projects approved, dubbed "Super Tuesday" on Scribd'>5 Projects approved, dubbed "Super Tuesday"</a>

<iframe class="scribd_iframe_embed" data-aspect-ratio="undefined" data-auto-height="false" frameborder="0" height="600" id="doc_59633" scrolling="no" src="//www.scribd.com/embeds/208994755/content?start_page=1&amp;view_mode=scroll&amp;show_recommendations=true" width="100%"></iframe>
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Victorian Government announces suite of "Super Tuesday" approvals

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Alastair Taylor

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