Buyers considering a residence at boutique Gordon townhouse development <a href="https://www.apartments.com.au/new-townhouses/lume-gordon-43-47-dumaresq-street-gordon-nsw-2072">Lume</a>&nbsp;now have another reason to bring forward their decision.

For a limited time, purchasers of a residence at Lume will receive a BMW iX3 50 electric SUV, valued at more than $120,000, as part of their purchase. The offer is designed to add value for buyers while complementing the lifestyle envisioned for the architecturally designed Upper North Shore development.

Scott Timmins, Development Manager at <a href="https://www.apartments.com.au/developers/winim">WINIM</a>, said the partnership was created to provide buyers with a compelling reason to act.

"In today's market, buyers need a compelling reason to act now, and the BMW partnership was designed to create that catalyst. We wanted to add genuine value for our future purchasers. Choosing the all-electric BMW iX3 50 also reflects the values behind LUME, forward-thinking design, innovation and a more sustainable way of living. It's a premium incentive that complements the lifestyle our buyers aspire to and rewards those who commit early."

[smartcode_project:default project_id=7354 project_image_fid=374893]

Delivered by WINIM in partnership with Burtonwood Investment Partners, Lume comprises 14 architecturally designed two, three and four-bedroom townhomes created for families seeking the space of a freestanding house with the ease of modern, low-maintenance living.

The three-storey residences, designed by award-winning architecture practice <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>, have been tailored for families and multi-generational living, featuring private internal lifts, flexible lower-level spaces, generous open-plan living and entertaining areas, media rooms, and landscaped outdoor spaces with custom outdoor kitchens.&nbsp;

Inside, engineered oak flooring, bespoke dining joinery with integrated wine fridges and backlit bars, sculptural porcelain bathrooms, Parisi freestanding baths and Astra Walker tapware create interiors that balance functionality with refined finishes.

Each townhome has been designed to combine generous internal spaces with sustainability initiatives such as EV charging infrastructure, while <a href="https://www.apartments.com.au/landscape-architect/arcadia-landscape-architecture">Arcadia</a>'s landscaped communal areas, centred around a restored creek line and native planting, encourage residents to connect with nature and spend more time outdoors.

[smartcode_project:default project_id=7354 project_image_fid=269527]

Rothelowman's Gary Tsui said the architecture was conceived to respond carefully to its Upper North Shore setting.

"Our vision was to create elegant, uplifting homes that draw on and positively contribute to the local character through meticulously considered design and an interaction with the surroundings."

The communal landscape has been designed as more than an open space between homes. Arcadia's Ben Newell and Kate Phillips said the adjoining reserve provided an opportunity to create a distinctive natural retreat for residents.

"Just as waterways carve their way through Ku-ring-gai's landscape, a raised boardwalk weaves through the reserve, connecting the homes to this tranquil oasis."

[smartcode_project:default project_id=7354 project_image_fid=374892]

Located just 300 metres from <a href="https://www.apartments.com.au/developments/gordon-nsw-2072">Gordon</a> Village and Gordon railway station, Lume offers convenient access to Sydney's CBD while placing residents close to some of the North Shore's leading schools, including Ravenswood, Pymble Ladies' College and Knox Grammar. Lane Cove National Park, Gordon Golf Club and a range of cafés and restaurants further reinforce the family-focused lifestyle on offer, with the BMW iX3 50 complementing everything from local trips around Gordon to weekend drives and city commutes.

Construction is underway with completion expected in mid-2027.

[smartcode_project_cta:default project_id=7354]

Joel Robinson

Boutique Gordon townhomes now come with a BMW iX3 50

Two apartments have sold for more than $10 million at EADE Byron Bay, setting some of the highest apartment prices ever achieved in the coastal town and underlining the growing appetite for luxury beachfront apartments in Australia's most popular coastal locations.

The $210 million project by Vitale Property Group has now secured more than $70 million in sales, led by residences that changed hands for $12.75 million and $11.75 million.

The record-breaking transactions reinforce the shift occurring in Byron Bay's premium property market, where affluent downsizers and lifestyle buyers are increasingly opting for high-end apartments over large beachfront homes.

<a href="https://www.apartments.com.au/new-apartments/eade-byron-bay-29-shirley-street-byron-bay-nsw-2481">EADE Byron Bay</a> occupies a rare 6,000 sqm absolute beachfront site on the corner of Shirley and Milton Streets overlooking Main Beach and The Wreck surf break, just 350 metres from Byron Bay's town centre.

The 25-residence development is the first beachfront apartment project approved in Byron Bay in more than a decade and is currently under construction, with completion expected in May 2027.

[smartcode_project:default project_id=145590 project_image_fid=359521]

The project has attracted a mix of local Byron Shire residents downsizing from larger homes, alongside interstate buyers from Sydney, Melbourne and Brisbane seeking a permanent coastal lifestyle without compromising on space.

Designed by <a href="https://www.apartments.com.au/architects/hayball">Hayball</a> and with interiors by <a href="https://www.apartments.com.au/interior-designers/alexander-co">Alexander &amp; Co</a>, EADE comprises&nbsp;10 garden apartments ranging from 284 sqm to 622 sqm, nine with private pools, five full-floor apartments and 10 rooftop residences with private plunge pools, expansive outdoor entertaining areas and uninterrupted ocean views.

[smartcode_project:default project_id=145590 project_image_fid=359527]

<a href="https://www.apartments.com.au/developers/vitale-property-group">Vitale Property Group</a> Managing Partner Chris Vitale said the project's combination of scale, location and limited future supply was driving buyer demand.

"There isn't another beachfront holding in Byron Bay of this size and position that could be developed again," Vitale said.

"Buyers are responding to the scarcity and the irreplaceability of a site of this calibre and to floorplans they can't find elsewhere in the market.

"We are seeing buyers place significant value on quality, space, design, resort-style amenities and the rarity of the location. The sales achieved to date demonstrate that discerning purchasers recognise the long-term significance of what is being created at EADE Byron Bay.

"Many are coming from larger homes in the Byron region, or from Sydney, Melbourne and Brisbane, and are after the space, security and convenience, without the upkeep of a house."

&nbsp;

[smartcode_project:default project_id=145590 project_image_fid=359523]

The Byron Bay project follows Vitale Property Group's delivery of the Mondrian Hotel and Private Residences at Burleigh Heads, with EADE continuing the developer's focus on luxury coastal developments.

Residents will have access to a resort-style swimming pool, gymnasium, sauna, cold plunge pool, concierge services and dedicated workspaces, while the project is targeting an 8-Star Green Star rating.

EADE Byron Bay is being exclusively marketed by Projx Australia in conjunction with WHITEFOX Projects.

WHITEFOX National Projects Director Phillip Rand said demand had been driven predominantly by owner-occupiers.

"We are seeing buyers at EADE place significant value on quality, space, design, resort-style amenities and the rarity of this location," Rand says.

"The sales achieved to date demonstrate that purchasers at this level recognise the long-term significance of what is being created at EADE Byron Bay."

Residences at EADE Byron Bay are currently priced between $4.75 million and $15.95 million.

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[smartcode_project_cta:default project_id=145590]

Vitale breaks Byron Bay records with EADE sales flurry 

When buying an apartment, most people compare the big-ticket items first. Floorplans. Kitchens. Balcony size. Natural light. The view.

But there's one everyday consideration that often doesn't come up until after moving in: how parcels are delivered.

As online shopping has become part of everyday life, parcel deliveries have shifted from an occasional event to a regular occurrence. Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally.

For apartment residents, that can present a challenge.

If nobody is home to accept a delivery, parcels may be redirected to a nearby Post Office, left in a building lobby or common area, or require building management to step in. In higher-density buildings, where dozens or even hundreds of residents may receive deliveries each day, parcel management has become an increasingly important part of everyday living.

That can create a range of frustrations. A missed delivery often means making time to collect a parcel elsewhere, while packages left unattended in foyers or mail areas can create clutter and increase the risk of theft. What seems like a minor inconvenience can quickly become a recurring issue for residents who shop online regularly.

It's one of those details that rarely features in a display suite but can have a noticeable impact once residents move in.

As a result, buyers are beginning to look beyond traditional apartment features and consider how a building supports day-to-day convenience, including whether there are secure options for receiving deliveries.

Australia Post's Parcel Lockers provide one solution.

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Rather than having a parcel delivered directly to an apartment, eligible deliveries can be sent to a nominated Parcel Locker. Once the parcel arrives, residents receive a notification through the AusPost app or SMS and can collect it using a QR code or one-time PIN at a time that suits them.

The Parcel Locker network now includes more than 1,500 locations nationwide, with installations at Post Offices, shopping centres, transport hubs and an increasing number of residential developments. By providing a secure collection point, Parcel Lockers help reduce missed deliveries and avoid parcels being left unattended in common areas.

For developers, parcel infrastructure is becoming another way to improve the resident experience. Rather than relying on concierge staff or leaving parcels in communal spaces, secure collection points help streamline deliveries while preserving the presentation and functionality of shared areas.

For buyers, it's a reminder that the best apartment features aren't always the most obvious.

A generous floorplan or quality finishes might help narrow the shortlist, but the conveniences that simplify everyday life, whether that's EV charging, secure bike storage or reliable parcel delivery, often become the features residents appreciate most once they're living there.

The apartment feature many buyers don't think about, until their first missed delivery

<a href="https://www.apartments.com.au/developers/hg-developments">HG Developments</a> is doubling down on Maud Street in Newstead, filing plans for a new apartment tower just a few doors down from its under-construction Aire Newstead development.

Recently submitted to Brisbane City Council, the proposal is for an 18-storey building designed by bureau^proberts, which has drawn heavily on Brisbane's subtropical design principles while referencing the suburb's industrial heritage.

A total of 64 apartments are planned for the amalgamated 1,518 sqm site at <a href="https://www.apartments.com.au/new-apartments/17-21-maud-street-newstead-qld-4006">17–21 Maud Street</a>, a short walk from the Brisbane River and Newstead Riverwalk.

<img alt="First look: HG Developments plans 18-storey subtropical apartment tower for Newstead" data-entity-type="file" data-entity-uuid="a400c7fd-bd15-48f8-a63b-10ede92efe00" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Maud%20st%20bldg.png?VersionId=.0vPmjpbC7CNP7kqGWa6L7rGIwsNExaw" />

"The building is defined by a series of vaulted motifs that reinterpret the arches, colonnades and layered facades evident throughout Newstead's historic built fabric," the Urban Design Report states.

"Combined with recessed glazing and generous balconies, these elements create a layered building envelope that provides shade, weather protection and opportunities for natural ventilation whilst establishing a distinctive architectural identity."

The proposal comprises 64 two, three and four-bedroom apartments across 18 residential levels, positioning it alongside a growing number of taller residential projects transforming Newstead's northern precinct. The tower incorporates extensive subtropical landscaping, with cascading planter boxes, deep planting at street level and a landscaped rooftop recreation area.

<img alt="First look: HG Developments plans 18-storey subtropical apartment tower for Newstead" data-entity-type="file" data-entity-uuid="1d8140f4-8b98-45cd-b1b8-1efe8c8e266b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Maud%20st%20podium.png?VersionId=VAZtbCoD44YCJ57N99fQCAKeSJx7ldZs" />

Bureau Proberts has prioritised passive environmental design throughout the project, with generous balconies, recessed glazing and operable façades helping reduce solar heat gain while maximising natural ventilation. River views become available from the upper levels, while the building has been orientated to capture prevailing breezes from both the Brisbane River and the west.

The architects say landscape is intended to be integral to the building rather than an applied element.

"Vertical greenery, cascading planter boxes and elevated gardens are woven throughout the architecture, softening the built form and strengthening the connection between residents and the subtropical environment."

"Through the integration of landscape, high-quality materials and passive design principles, the development delivers a refined residential address that celebrates Newstead's heritage character while contributing positively to Brisbane's evolving subtropical identity."

Newstead has remained one of Brisbane's most active apartment markets in recent years, with a number of developers continuing to back the inner-city suburb.

HG Developments is currently delivering the 40-apartment Aire Newstead at 25 Maud Street. Fortis recently launched the 65-apartment <a href="https://www.apartments.com.au/new-apartments/crest-walker-newstead-12-kyabra-street-newstead-qld-4006">Crest &amp; Walker</a> on Kyabra Street, while builder-developer BPG and Don O'Rorke's Consolidated Properties are both expected to launch their respective Newstead projects before the end of the year.

HG Developments doubles down in Newstead with second Maud Street apartment development

Walk past a new apartment development promoting its sustainability credentials and it's easy to picture rooftop gardens, mature trees, landscaped courtyards and residents surrounded by nature.

But in many cases, that's not actually what those sustainability ratings guarantee.

Australia's leading environmental rating tools have played a significant role in improving the energy efficiency and environmental performance of buildings. Yet despite their focus on reducing emissions, many don't require developers to include trees, biodiversity or meaningful green space.

In other words, a building can achieve one of the country's highest sustainability ratings while containing little more than concrete, glass and hard landscaping.

That disconnect has led to the emergence of a new movement across Australia's property industry: nature-based cities.

The concept goes beyond designing buildings that consume less energy. Instead, it encourages developers to treat nature as essential infrastructure, integrating biodiversity, tree canopy, living landscapes and green spaces into projects from the earliest stages of planning.

Research has consistently linked access to nature with better physical and mental health, cooler neighbourhoods, improved biodiversity, stronger climate resilience and more connected communities. As Australia's cities continue to become denser, advocates say those outcomes should be considered just as important as energy efficiency.

Nature Based Cities (NBC) was established in 2022 to help accelerate that shift.

Founded by Hamton Executive Chairman Paul Hameister OAM, the not-for-profit was created after research highlighted a significant gap in Australia's sustainability framework. While existing environmental rating tools rewarded energy performance and emissions reductions, they placed little emphasis on the inclusion of living landscapes.

"We've always wanted to do more, and we know other developers who want to do more, but the ESD rating tools just aren't there," Hameister says.

"In Australia, you can have a five-green-star rated building that's concrete and glass with not a blade of grass.

"The focus is on reducing emissions, which is laudable, but there hasn't been enough attention paid to protecting and re-establishing nature. We need both for the health of the environment and for communities."

Since its launch, NBC has developed independent design guidelines and accreditation frameworks that encourage developers to prioritise ecology, biodiversity, tree canopy, walkability and living landscapes alongside traditional sustainability measures. The organisation first focused on medium and high-density residential developments before recently expanding into precinct-scale communities and masterplanned neighbourhoods.

Jan Talacko, founder of sustainability consultancy Ark Resources and a member of the Nature Based Cities Advisory Council, says the initiative addresses an area that has largely been overlooked by the property industry.

"Throughout my 25 years of working collaboratively with all stakeholders in the property sector, I've always favoured a pragmatic approach to sustainable design which encourages initiatives that not only meet environmental expectations but also improve amenity," Talacko says.

"Whilst we are making steady progress in relation to energy and carbon emissions from buildings, there has been much less emphasis on encouraging biodiversity and tackling the urban heat island effect.

"The Nature Based Cities initiative responds to a gap in the suite of tools currently used by the property development sector, which don't provide sufficient incentive, or recognition, for the integration of landscaping and greenery."

For apartment buyers, the shift is also changing the questions worth asking.

Rather than assuming a sustainable building will naturally include abundant green space, buyers are increasingly being encouraged to look beyond environmental ratings and ask what nature is actually being delivered. How much tree canopy will the development create? Has biodiversity been considered? Are landscaped spaces designed for people as well as appearance?

As Australia's cities continue to grow upwards and outwards, the next generation of sustainability may not simply be measured by lower emissions, but by how successfully developments bring nature back into everyday urban life.

What does it really mean for a building to be 'green'?

Gender Equality

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SPONSORED POST
Savills Australia’s efforts to blaze a trail in support of the growing number of women pursuing careers in the commercial property industry, a traditionally male-dominated environment, will be highlighted on International Women’s Day.
The market-leading company has made significant progress through its Equality &amp; Diversity policy program, with 31 women commencing employment since the start of the year, which will be celebrated at networking events in its offices across the Australia and New Zealand on Friday.
This year’s theme for International Women’s Day is “Balance For Better” – better the balance, better the world. Everyone has a role to play – all the time, everywhere. 
“Savills is committed to shining a light on the importance of gender parity and working together to build a gender-balanced world,” Savills Australia &amp; New Zealand CEO, Paul Craig, said.
Several senior female appointments have been made at Savills Australia in the past year, including Adele Eagleton as NSW State Director of Project Management, Sarah Hendry as VIC State Director of Asset Management, Shrabastee Mallik as National Director of Research &amp; Consultancy, and Edwina Mathews as National Director of Marketing &amp; Communications.
Mr Craig continues his involvement in the Property Council of Australia’s (PCA) Male Champions of Change initiative and sits on the recently formed Build An Inclusive Industry action group, working alongside other professionals in the industry to drive change and improve gender diversity at senior levels.
“We embrace an environment where our people feel empowered to share their perspectives with confidence they will be heard,” he said. 
“We are striving to create a workforce that is representative of the entire community and broadens our understanding.”
Some of the ways Savills is upending gender stereotypes in the commercial property industry include waiving the three-month waiting period on its return-to-work bonus scheme for parents returning from parental leave; offering five paid days for non-primary carers following the birth of a child; and increasing promotions of female managers from 18.2 percent to 38.1 percent in the 2017/2018 Workplace Gender Equality Agency reporting period.
“Savills actively endorses several initiatives supporting gender equality and women’s empowerment, including the Women in Property Leadership Summit and the PCA’s Girls in Property,” Mr Craig said.
“Five of the 13 Savills employees who were selected to sit on the 2019 PCA committees are female, and seven Savills employees have applied to be participants in this year’s PCA 500 Women in Property program. 
“We wish them every success.”
Mr Craig expressed the sentiment that “the responsibility sits with all of us to make a call to action for accelerating gender parity”. 
“There are plenty of opportunities to show our support and create positive change on and beyond International Women’s Day,” he said.
Savills will celebrate International Women’s Day with staff Q&amp;A panels and networking events at its offices around Australia and New Zealand on Friday, March 8.  Staff members are encouraged to wear purple and upload the official International Women’s Day selfie cards to social media with the hashtag #BalanceForBetter.
Savills is a leading global real estate service provider offering the full spectrum of services from strategic advice to managing assets and projects and transacting deals. To learn more about Savills, visit <a href="http://www.savills.com.au/" target="_blank">savills.com.au</a>.
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jrobinson-rf4aSBido9

Striving for #BalanceForBetter on and beyond International Women’s Day

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GUEST OBSERVATION
Both men and women having access to baby changing facilities is one of many issues that gender equality mapping can help tackle.
Inequity in cities has a long history. The importance of social and community planning to meet the challenge of creating people-centred cities looms large. While planners, government and designers have long understood the problem, uncovering the many important marginalised stories is an enormous task.
Technology – so often bemoaned – has provided an unexpected and powerful primary tool for designers and makers of cities. Crowd-mapping asks the community to anonymously engage and map their experiences using their smartphones and via a web app. The focus of the new <a href="https://www.genderequalitymap.vic.gov.au" target="_blank">Gender Equality Map</a> launched today in two pilot locations in Melbourne is on equality or inequality in their neighbourhood.
How does it work?
<a href="https://images.theconversation.com/files/242390/original/file-20181025-71029-y7dglt.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/242390/original/file-20181025-71029-y7dglt.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=237&amp;fit=clip" alt=""></a> 
Participants can map their experience of equality or inequality in their neighbourhood using locator pins. 
Crowd-mapping generates geolocative data. This is made up of points “dropped” to a precise geographical location. The data can then be analysed and synthesised for insights, tendencies and “hotspots”.
The diversity of its applications shows the adaptability of the method. The digital, community-based method of crowd-mapping has been used across the globe. Under-represented citizens have embraced the opportunity to tell their stories as a way to engage with and change their experience of cities.
<a href="http://crowdspot.com.au/" target="_blank">CrowdSpot</a> and <a href="https://www.monash.edu/mada/research/labs/xyx-lab-monash-space-gender-communication-lab" target="_blank">Monash University</a> have developed the <a href="https://www.genderequalitymap.vic.gov.au" target="_blank">Gender Equality Map</a> with support from the Victorian government. It will enable local government to tackle the issues of socio-cultural exclusion that have proven so elusive. The map will help uncover real experiences of gender inequality in public places, from local sports facilities to public transport, community services and infrastructure, to simply walking down the street.
How will the data be used?
Melton and Darebin city councils will pilot the project. These councils are committed to engaging with the data in future decision-making with direct impacts on their communities and neighbourhoods.
The map is open to all genders with residence of Darebin and Melton encouraged to use the web app to tell their story. While we expect to see stories from women and men of a range of ages, the <a href="https://www.genderequalitymap.vic.gov.au" target="_blank">Gender Equality Map</a> is also an opportunity to hear about the nuanced experiences of LGBTIQ+ people.
More than a new narrative of city life, the Gender Equality Map and crowd-mapping projects more broadly reflect a shift in how we understand cities, architecture and urban planning. To understand patterns of inclusion and exclusion, to consider individual perceptions of cities – ones that may not align with our own – is one of the greatest challenges place-makers face.
Trained as an architect and landscape architect and as the director of a <a href="https://www.monash.edu/mada/research/labs/xyx-lab-monash-space-gender-communication-lab" target="_blank">university research lab</a>, my research is committed to understanding the nexus of urban place and gender inequity. My <a href="https://www.routledgehandbooks.com/doi/10.4324/9781315163956-13" target="_blank">recent research</a> focuses on the possibilities and power of crowd-mapping as a method for shaping urban space. Recognising that cities need to be gender-sensitive, I seek to understand the stories of gender, equity and identity in cities – not fictional ones but real-life stories of individual people.
Leading to more inclusive urban design
As a democratic process, crowd-mapping can lead to action that helps solve real-world issues. To design “inclusively” is more than a matter of providing community buildings, public transport and amenity. It’s about the determination to seek out the tricky stories of social justice – those of access, equity and diversity – and to actively shape our cities with these goals as our priority.
Considering how communities can advance agendas and unlock many of the complex and diverse needs of cities requires a tactical approach. Feminist architect and activist Lori Brown <a href="https://architectureau.com/articles/lori-brown-feminist-activist-architect/" target="_blank">states</a>:
Design is not a passive act. It is a critical engagement with community and you have to be cognisant of the power that you have and how you use it.
Crowd-mapping engages with community but also brings with it a particularly powerful form of activism – especially when it comes to gender inequity. Projects such as <a href="https://www.google.com.au/search?q=evefryday+sexism&amp;rlz=1C5CHFA_enAU803AU804&amp;oq=evefryday+sexism&amp;aqs=chrome..69i57j0l5.2907j0j7&amp;sourceid=chrome&amp;ie=UTF-8" target="_blank">Everyday Sexism</a> in the UK; <a href="http://safetipin.com/projects" target="_blank">Safetipin</a> in New Delhi, Jakarta, Bogota and Nairobi; Harassmap in India; and <a href="http://planfreetobe.org/" target="_blank">Free to Be</a> in Australia and internationally, have publicly charted the ways women, in particular, experience inequity in cities.
One obvious advantage is that web-based crowd-sourcing can challenge the historically disproportionate contribution of usually male voices in urban policy and design. One of the reasons crowd-mapping has been successful at engaging with women and girls is that it allows them to report when and where it suits them. What more will we learn about inclusion when we open up the tool to all genders?
The ubiquity of smartphone technology over the past decade has driven exponential growth in the volume of data about cities and their citizens. We have less data, however, about gender and inequity. More data and deeper insights will make these issues central to the design and strategy of local, urban decision-making.
Nicole Kalms, Director of XYX Lab + Senior Lecturer in the Faculty of Art, Design and Architecture at Monash University, Monash University
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. 
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j.ballantyne1990-6AQqhLzZaK

Crowd-mapping gender equality tool launches in Melbourne: Nicole Kalms

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GUEST OBSERVATION
The number of women in the manual trades in Australia has barely budged in the last 20 years. While lower-skilled and lower-paid jobs like hairdressing have increased the number of women being employed, manual trades like electricians, carpenters and mechanics have remained at incredibly low levels.
Women make up just 3% of those employed in the electrotechnology and telecommunications trades, and only 1% of those working in construction, engineering and automotive trades.
Governments, industries and education providers have long tried to overcome skills shortages in the manual trades by encouraging more women to pursue these careers. But the gender imbalance remains entrenched due in part to a culture that resists diversity.
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A research project that we’ve been leading at Charles Sturt University has shown that boosting the number of women in the manual trades requires cultural shifts in society as much as within the industries themselves.
Quite simply, the manual trades are perceived to be masculine professions. This means that girls generally don’t consider careers in these fields.
Moreover, many of their parents actively discourage them from doing so. They fear their daughters will be at risk in a male environment, that there is too much heavy lifting and dirty work.
Schools and other education facilities help to reinforce this gendered division of labour by sending mostly boys on school work experience programs.
Further complicating the issue is the fact that parents and schools generally do not understand career pathways in the trades. Career advisers encourage the idea that the trades are for kids without good grades – a damaging misperception. Grades and university placements are celebrated in society, while progression into the trades is not. Most people don’t realise one can become a trade specialist with further education, or some day go into management.
Many trades actively try to recruit girls and women, but due to these social stigmas and cultural norms, the recruitment pool is quite shallow.
Recruitment is only half the problem, though. Retention is another issue.
Women report that bullying, harassment, foul language and sexist jokes are common in the trades. Chauvinist attitudes are ingrained in many workplaces. Rumours that women only acquired their jobs through “sexual favours” or that they are receiving preferential treatment and need special allowances are persistent.
Some men also refuse to give women the same help they would offer their male colleagues, a problem that can be physically dangerous.
Knocking down walls
Our research has shown that in regional New South Wales, however, some women do survive – and thrive – in the trades. Programs here are helping women break through the barriers. These include mentoring programs specifically for women, buddy systems and all-female work teams. Networking initiatives connecting women to others in the trade have also been successful.
Our research shows that community education and the earlier engagement of girls can help normalise the role of the “tradie” for girls. For example, a program in NSW called Women’s Sheds teaches women of all ages how to use tools, make repairs and build things. Another highly successful program, Supporting and Linking Tradeswomen, involves qualified tradeswomen sharing their experiences with schoolchildren and women in the community.
Apprenticeship providers in regional NSW are also proving to be highly successful in placing female tradies with employers. Companies are also trying to remove gender bias from their recruitment advertisements, thereby increasing their recruitment pool and tackling the skills shortage.
And some companies are challenging the traditionally sexist attitudes that remain a problem for women on the job. Cadia Mines, for example, provides contact officers to all female employees for safety, support and training.
What’s driving this slow transformation is a growing belief that the industry is more profitable when there is diversity in the workforce. But much work remains to be done. For example, government and industry leaders need to develop stronger codes of etiquette to improve workplace culture in the manual trades. The expectation that women should just try to “fit in” and “be one of the boys” also needs to change.
Cultural and social adjustments can build on the incremental improvements that have been made. These include changing everything from the social perceptions of the trades and family expectations to the availability of school-based work experience and the advice of career counsellors.
<img src="https://counter.theconversation.com/content/97091/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">Another critical element is creating workplace cultures that are inclusive of women and accepting of diversity, not seeking to push this away.
Donna Bridges, Lecture of sociology, Charles Sturt University
Branka Krivokapic-Skoko, Economist and Economic Sociologist, Charles Sturt University
Elizabeth Wulff, Sessional Academic in Literature and Sociology, Charles Sturt University
Larissa Bamberry, Senior Lecturer, Charles Sturt University
Stacey Jenkins, Lecturer, Charles Sturt University
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/the-female-tradie-shortage-why-real-change-requires-a-major-cultural-shift-97091" target="_blank">original article</a>.
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The female tradie shortage: why real change requires a major cultural shift

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The Australian Institute of Landscape Architects (AILA) has announced the launch of a gender equity study to investigate the participation of women in landscape architecture and develop strategies to address gender inequity in the profession.
There is currently a lack of critical research into workplace equity within the Australian landscape architecture profession, AILA’s chief executive officer, Tim Arnold said, 
“This is an exciting time for AILA as we take a leadership role as an inclusive, progressive and modern profession.”
The research and action project will be undertaken in collaboration with the research-based advocacy organisation Parlour: women, equity, architecture, and the XYX Lab at Monash University.
Dr Gill Matthewson, who is responsible for the analytics behind much of Parlour’s research into the situation for women in architecture, noted analysis of what women did in the architecture profession shifted the argument "from vague anecdote to undeniable fact." 
“It’s great that AILA is commissioning this work because you need to know what the situation actually is before you can start strategising what to do about it. "I’m very interested to see what the picture is for women in landscape architecture.” 
The project will build on the results of AILA’s 2017 salary survey, which identified concern about gender inequality within landscape architecture.
Of the survey respondents, women represented 70% of the lower paid positions within the profession, while men represent 100% of the high-income earners.
More broadly in Australian society, we know that the full-time worker gender pay gap is about 15% (or $253 per week). 
The Built Environment Channel, who is new partner of AILA and Parlour, has confirmed their financial backing of the research initiative.
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