An entity directed by HSN's Rafi Assouline and Rebel Property's Allen Linz has filed plans for an impressive new precinct in Woolloomooloo.

The major mixed-use development would transform a prominent William Street site into a new residential village anchored by affordable housing and a large public park.

The proposal, submitted as a State Significant Development Application, covers 164-172 and 174-194 William Street, a 6,398 sqm site between Forbes Street and Dowling Street on the southern edge of Woolloomooloo.

Designed by fjcstudio in collaboration with Bangawarra, Studio Bright and Tribe Studio Architects, the scheme would deliver 227 apartments across four residential buildings ranging in height up to 18 storeys, alongside retail space, public domain improvements and a new publicly accessible park.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="0eb59b7c-914a-4a5c-b849-3a56749f5e93" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.18.51%E2%80%AFAM.png?VersionId=mxM6EEqeoLjrCiTlCzTKTvzpKuh6kSkH" />

It's another design scheme for Rebel, who took <a href="https://www.apartments.com.au/news/nsw/first-look-rebel-property-group-takes-woolloomooloo-precinct-to-nsw-government">concept plans to the NSW Gov late last year</a>.

The latest plans will be a mix of 167 build-to-sell apartments and 60 affordable apartments, with the affordable housing component representing 15 per cent of the project's gross floor area. The apartment mix includes 12 one-bedroom, 53 two-bedroom, 89 three-bedroom apartments and 13 penthouses, while the affordable housing component would comprise 42 one-bedroom and 18 two-bedroom apartments.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="3b3d4553-8a8c-4af5-aa8c-519ffb1e28c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.12%E2%80%AFAM.png?VersionId=_Yb6ibN7eDnOtQjCNDK2eviORa4qzgv." />

Rebel Property is seeking to take advantage of the NSW Government's infill affordable housing bonus provisions under the Housing SEPP, which provide additional floor space and height in exchange for the delivery of affordable housing for a minimum of 15 years. The planning pathway allows a 30 per cent increase in floor space ratio and building height where 15 per cent of the development is dedicated to affordable housing.

&nbsp;

At the centre of the development is a 1,356 sqm sunlit public park designed to become a new community gathering space at the gateway to Woolloomooloo. The park would be complemented by a network of pedestrian laneways connecting William Street with the surrounding streets, improving permeability through what is currently a largely impermeable block.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="257af931-a393-4007-8c6d-7219796df58d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.51%E2%80%AFAM.png?VersionId=KAHy94GrhaReFsWTGDKfy39EDJ8gEEv4" />

The design team says the public domain has been heavily influenced by the site's topography and Aboriginal cultural heritage, drawing on the escarpments, gullies and landscape characteristics that historically defined the area before urbanisation. The landscape design has been developed in partnership with First Nations consultancy Bangawarra.

The project would be delivered across four separate buildings. The William Street East and William Street West buildings, designed by fjcstudio, would contain the majority of the apartments. Melbourne-based Studio Bright has designed the Forbes Street building, while Tribe Studio Architects is responsible for the Dowling Street building.

Rebel had secured approval for the concept plans late last year.

Joel Robinson

First look: HSN, Rebel, advances Woolloomooloo precinct plans

A locally heritage-listed furniture showroom on Water Street is set to become the centrepiece of a new mixed-use residential development as local developer&nbsp;<a href="https://www.apartments.com.au/developers/keylin-group">Keylin</a> seeks approval for <a href="https://www.apartments.com.au/new-apartments/lotus-on-water-street-290-water-street-fortitude-valley-qld-4006">Lotus on Water Street</a>, a 15-storey project on the Fortitude Valley side of Spring Hill.

The proposal spans 290 Water Street and 137-141 Warry Street, combining several properties into a 2,869 sqm site that sits between Fortitude Valley, Spring Hill and the rapidly evolving Victoria Park precinct. Keylin's plans would deliver 132 apartments alongside new retail, hospitality and commercial space, while retaining and repurposing the historic Brunswick Home Furnishers Showroom that fronts Water Street.

Designed by <a href="https://www.apartments.com.au/architects/jackson-teece">Jackson Teece</a>, Lotus on Water Street comprises a 12-storey residential tower rising above a three-storey podium and communal rooftop terrace. The development includes 76 apartments classified as multiple dwellings and a further 56 units proposed as short-term accommodation, designed to be flexibly used as either accommodation or permanent residences. The apartment mix comprises six one-bedroom, 54 two-bedroom and 16 three-bedroom homes.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="9822bb79-6c49-49c9-95ba-319e8c8d81c3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20front.png?VersionId=ioW8zbN4UVebbLetTFuv92t.HkdgfR5e" />

Residents would have access to an extensive rooftop recreation level spanning more than 1,200 sqm of communal open space. Plans include a pool, gym, sauna, infrared sauna, yoga area, library, private dining room, barbecue facilities and landscaped entertainment spaces, making the rooftop the project's largest shared amenity offering.

At street level, the proposal focuses on the adaptive reuse of the heritage buildings along Water Street, where 518 sqm of retail and commercial space is planned across shop, office and food and drink outlet uses. A permeable residential lobby would be positioned between the retained heritage buildings, creating a pedestrian connection between the historic streetscape and the new tower behind.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="269cf3e0-7d13-48bf-a318-05a00deb5c10" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20podium.png?VersionId=DLXmTCLsp6GOcLpQ0h.0z7wKCw59EhN_" />

The heritage retention strategy is central to the scheme. The development application notes that the Brunswick Home Furnishers Showroom and adjoining heritage buildings will remain, with only non-significant structures on the site earmarked for removal under a previously issued Heritage Exemption Certificate. Levels one and two of the new podium are recessed behind the heritage façades to maintain their prominence within the streetscape.

Jackson Teece has drawn inspiration from the site's manufacturing history when designing the podium. The planning documents state that the façade incorporates perforated metal screening that references the woven and rattan furniture historically produced on the site. Cascading and climbing plants are integrated throughout the podium to soften the building's presentation and screen parking levels behind. The landscape strategy also informs the project's name, Lotus on Water Street, drawing on the historic Spring Hollow waterholes that once ran through Spring Hill and the blue water lilies associated with Meeanjin, Brisbane's traditional name.

The proposal also incorporates the neighbouring property at 141 Warry Street, currently occupied by a healthcare service. The existing building would remain, with nine dedicated parking spaces allocated within the new development to support its ongoing operation. In total, Lotus on Water Street proposes 117 car spaces, including 110 resident spaces and seven visitor bays, alongside 100 bicycle spaces.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="70cf07bc-4fd8-4e70-92dd-be8b21c4e4f0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20site.png?VersionId=txlxrJImM0Sm_vTzHVKh5DDUkyL_CiiA" />

The site sits within the Spring Hill East Precinct of the Spring Hill Neighbourhood Plan and is positioned around 650 metres from both Fortitude Valley Station and Exhibition Station. It is also within walking distance of the King Street precinct, Royal Brisbane and Women's Hospital, Herston Quarter and Victoria Park, which is earmarked to become a major venue precinct ahead of the Brisbane 2032 Olympic and Paralympic Games.

Planning documents describe the location as a key gateway between Spring Hill and Fortitude Valley and highlight the area's increasing importance as new transport infrastructure and Olympic-related investment reshape Brisbane's inner north. The development team argues the project will contribute additional housing supply while activating a section of Water Street that has historically received less investment than other parts of the Valley.

Keylin has become increasingly active across Brisbane and southeast Queensland, assembling sites in strategic inner-city locations. They are currently selling and delivering <a href="https://www.apartments.com.au/new-apartments/oria-spring-hill-447-gregory-terrace-spring-hill-qld-4000">Oria Spring Hill</a>, just over 140 apartments due for completion in 2027.

Keylin plans heritage-led Lotus on Water Street apartment development in Fortitude Valley

Roseville is poised for a wave of new apartment development following the NSW Government's rezoning of land around Roseville Station under its Transport Oriented Development program.

The new planning controls have unlocked significant development potential within walking distance of the station, with a number of sites expected to be amalgamated and redeveloped in the coming years as developers seek to take advantage of the increased density allowances.

One of the more restrained developments in the precinct, and set among the first to be delivered having commenced well before the recent changes, is Hyecorp's Juliet. The boutique apartment project is already well under construction and remains on track to welcome residents by the end of the year, offering a markedly different proposition to many of the larger-scale developments now likely to emerge across the suburb.

[smartcode_project:default project_id=7395 project_image_fid=278194]

<a href="https://www.apartments.com.au/new-apartments/juliet-roseville-64-pacific-highway-roseville-nsw-2069">Juliet</a> will comprise just&nbsp;34 one-, two-, and three-bedroom apartments opposite Roseville Station. For Hyecorp, which has delivered projects across Sydney's Lower North Shore for more than three decades, Roseville presented a rare opportunity to address a growing gap in the market.

"<a href="https://www.apartments.com.au/developments/roseville-nsw-2069">Roseville</a> has long been one of the North Shore's most tightly held and desirable suburbs, offering a unique combination of village charm, established greenery, excellent transport connections, and proximity to some of Sydney's best schools and lifestyle amenities," Hyecorp said.

"We recognised a growing demand from local homeowners seeking to downsize without leaving the community they have built their lives around. The location presented a rare opportunity to create homes that cater specifically to that buyer profile."

[smartcode_project:default project_id=7395 project_image_fid=278196]

The six-level development has been designed by <a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a> as a collection of residences that feel more like homes than apartments. The brief centred generous floorplans, abundant natural light, quality finishes, and strong connections to outdoor space.

PBD Architects drew inspiration from Roseville's established garden suburb character, creating a building that sits comfortably within its surroundings rather than dominating them. The architecture incorporates natural materials, soft forms, layered landscaping, expansive balconies, and generous setbacks to strengthen the connection between residents and the suburb's leafy environment.

"The focus was on designing spacious, house-like residences for discerning owner-occupiers and downsizers who wanted to remain on the North Shore without compromising on comfort, privacy, or design," PBD said.&nbsp;

"Every apartment was to feel considered, timeless, and highly functional."

[smartcode_project:default project_id=7395 project_image_fid=278195]

Inside, residences feature engineered timber flooring, stone kitchen benchtops and splashbacks, integrated Fisher &amp; Paykel appliances, ducted air conditioning, and large outdoor entertaining areas designed to take advantage of district and treetop views.

Residents will also have access to a rooftop barbecue and lounge area, alongside practical amenities including parcel lockers, EV charging capability, bicycle storage, a dog wash bay, and a basement car wash facility.

The majority of purchasers so far have been local owner-occupiers from Roseville, Lindfield, Chatswood, Killara, and the broader Upper North Shore, many of whom are transitioning from larger family homes.

"Buyers are looking for spacious, house-like apartments that allow them to downsize without feeling like they are sacrificing comfort or functionality," Hyecorp noted.

"They value large kitchens, generous living areas, ample storage, quality finishes, secure parking, lift access, and low-maintenance living."

[smartcode_project:default project_id=7395 project_image_fid=278204]

Juliet sits directly opposite Roseville Train Station and within walking distance of Roseville Village, while Chatswood's retail and dining precinct is only minutes away. The development is also surrounded by some of Sydney's most established schools, including Roseville College, Ravenswood, Pymble Ladies' College, and Knox Grammar, as well as nearby parklands and golf courses.

Juliet is currently more than 75 per cent sold ahead of its anticipated completion in late 2026.

[smartcode_project_cta:default project_id=7395]

Juliet to sit quietly amid Roseville apartment boom

Sherpa Property Group has unveiled the third instalment of its Flourish series, securing full approval for the two-tower, $500 million Flourish Soleira development in Palm Beach.

<a href="https://www.apartments.com.au/new-apartments/flourish-soleira-1150-1154-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a> will rise from a prominent site in the commercial heart of Palm Beach, the long-time home of Cash Converters and a range of local retailers.

The project will introduce a new retail and dining precinct at ground level, beneath 286 apartments.

[smartcode_project:default project_id=150017 project_image_fid=370959]

“We’re very committed to not only providing affordable residential offerings that are much needed in Palm Beach, but also delivering a vibrant new commercial heart that complements the extraordinary growth of the southern Gold Coast,” Sherpa Property Group founder Christie Leet said.

The development will sit under Sherpa's Flourish brand, which is aimed at providing a pathway into the beachside suburb for locals, first-home buyers and downsizers. In a move designed to assist first-home buyers entering the market, Sherpa has reserved all one and two-bedroom, one-bathroom apartments exclusively for eligible first-home buyers.

[smartcode_project:default project_id=150017 project_image_fid=370964]

“Our vision through Flourish is to create a vibrant retail and lifestyle focal point within the Palm Beach centre zone, delivering thriving communities underpinned by lifestyle-rich locations,” Leet said.

“So far, Flourish has been an incredible success, and we hope to carry this momentum as we progress the next two Flourish projects in Palm Beach.”

[smartcode_project:default project_id=150017 project_image_fid=371430]

Located across 1150-1164 Gold Coast Highway and 3 Sixth Avenue, the development will comprise two towers. The northern tower will deliver 154 apartments, while the southern tower will add a further 132 residences, helping address ongoing demand for new apartments in the tightly held coastal suburb.

Flourish Soleira will also feature the most extensive rooftop amenity offering ever delivered in Palm Beach.

The two towers will be connected by a skybridge, with residents gaining access to a rooftop recreation deck featuring a full-width swimming pool, hot and cold plunge pools, wellness spaces, a gymnasium, private dining facilities, massage treatment rooms, barbecue areas, a basketball court, golf simulator, indoor and outdoor dining spaces, sun lounges and extensive landscaping.

LPS Group is expected to start construction later this year.

Sherpa is already well advanced on construction of its debut Flourish project, Flourish Amargo, located just around the corner from Soleira. Meanwhile, Flourish Oasis, positioned opposite Amargo, recently commenced construction and has nearly sold out its collection of 47 apartments.

[smartcode_project_cta:default project_id=150017]

Sherpa unveils $500m mixed-use Palm Beach precinct, Flourish Soleira

Are mortgage holders set to get a reprieve from the RBA in 2026?

Big Four bank NAB believes so. They are now expecting the next move from the RBA to be a cut, rather than a hike, which they had pencilled in for August. They are unsure of the timing of the cut however, they note in their latest&nbsp;NAB Economics RBA Watch.

NAB Chief Economist, Dr Sally Auld, said recent data suggests the economy has lost momentum and the outlook for rates has shifted, noting that the broader economic backdrop has changed since earlier in the year.

“The next move in the cash rate is likely to be down, but the timing is uncertain," Dr Auld said.

"In February, growth was above trend, the economy was operating above capacity and there was uncertainty over the restrictiveness of rates. None of these conditions exist today,” she outlined.

Dr Auld said recent data pointed to softer momentum across the economy while acknowledging that at the same time, uncertainty remains a key feature of the outlook.

“Both Q1 GDP data and the NAB business survey suggest momentum in the economy has slowed, meaning that growth has likely peaked for the cycle. That said, we are cognisant there is still considerable uncertainty around the outlook, both with respect to activity and inflation.”

Dr Auld said inflation risks and labour market outcomes would be important to watch.

“On the prices side, we are still forecasting above target core inflation through to mid-2027. Margins will compress and weaker labour market outcomes are a risk.”

She said tighter financial conditions are expected to weigh on housing and activity.

“Tighter financial conditions will be reflected in a slowing in house price growth and housing credit growth. In summary, we have greater conviction that the next move in rates is down, but less conviction on the timing.”

Mortgage relief? NAB forecasts RBA rate cut, not hike, after softer economic conditions

Heidelberg

Cultivate, the newest apartment project by developer Kincaid, is set to change the face of the small suburb of&nbsp;Heidelberg West&nbsp;when it is completed in late 2023.

Ideally located between the adjoining&nbsp;suburbs of&nbsp;Ivanhoe, Heidelberg and Preston, Cultivate will be the first high-rise in Heidelberg West. It will activate the&nbsp;street-level of Bell Street,&nbsp;with retail space at the foot of the two&nbsp;buildings.

Over 50 per cent of the building has sold, to a good mix of first home buyers, investors, and owner-occupiers, Kincaid&#39;s development manager Joel Martin says.

Investor Patrick Hernandez was one of the latest buyers. He saw a number of benefits&nbsp;to Cultivate, his first investment in Melbourne&#39;s northern suburbs.

We recently sat down with Patrick to discuss why he opted for a Cultivate apartment.

[smartcode_project:default project_id=628 project_image_fid=178987]

JR: How did you discover Cultivate?&nbsp;&nbsp;

PH: Via email and Urban&rsquo;s internet website.

JR: What makes Cultivate an attractive investment opportunity?&nbsp;&nbsp;

PH: Good value for money with strong capital growth and long term rental yield.

JR: How do the returns in Heidelberg West compare to investments you have in surrounding areas?&nbsp;

PH: This is my first time to invest in this part of Melbourne, i. e., in the northern suburbs.

[smartcode_project:default project_id=628 project_image_fid=180701]

The investment however ranks comparatively though, with&nbsp;an attractive rental yield at 5.2% which is much better than most investment properties I have researched so far.&nbsp;

Capital growth is projected to be around the same level.

JR: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you purchased?&nbsp;

PH: I opted for a two-bedroom, two-bathroom, one-park&nbsp;unit as this unit type would give me a much better yield than a one-bedroom unit in the long run.

[smartcode_project:default project_id=628 project_image_fid=180702]

JR: What made you decide to buy?&nbsp;&nbsp;

PH: The demographics and gentrification of the area has a lot of potential for further growth and development!!

JR: Are there features at Cultivate that surprised you?&nbsp;&nbsp;

PH: It has a WALK SCORE of 80, ergo, more room for future growth and development!

[smartcode_project:default project_id=628 project_image_fid=178984]

JR: What do you love most about what Cultivate has to offer residents?&nbsp;&nbsp;

PH: It&rsquo;s gentrification from surrounding but more established suburbs of Ivanhoe, Preston, and Heidelberg will spill over to Heidelberg West to spur further development in the area.&nbsp;

On top of this, La Trobe University has plans to become a &ldquo;world-class University City of the Future with its 235 hectare Campus development.

[smartcode_project:default project_id=628 project_image_fid=178988]

Ergo, this will create over 20,000+ jobs over ten years, additional housing for 12,000 students, and educational facilities for 40,000+ students.&nbsp; This will generate $3.5B in GRP over 10 years!

JR: Do you have any advice for budding investors?&nbsp;&nbsp;

PH: Do the maths as this rare property investment in Cultivate is a no brainer!&nbsp; If you are looking for strong capital growth and consistent rental yield, DON&rsquo;T GO PAST CULTIVATE @ HEIDELBERG WEST!&nbsp; It will surely pay you handsome dividends!

[smartcode_project_cta: project_id=628]

Over 50 per cent of the building has sold, to a good mix of first home buyers, investors, and owner-occupiers, Kincaid's development manager Joel Martin says

Why investor Patrick Hernandez bought a Cultivate, Heidelberg West apartment: Urban buyer Q&A

Heidelberg West, in Melbourne&#39;s north-east, has quietly made a name for itself off the back of its more established suburbs of Ivanhoe, Preston, and Heidelberg.

Not just an extension of Heidelberg, Heidelberg West has been around for over a century, with the Heidelberg West Post Office dating back to the early 1920s. The area went on to host the Olympic Village at the 1952 Summer Olympics.

The small suburb&#39;s&nbsp;borders stretch from the start of Darebin Creek Forest Park and Olympic Park on the west to Waterdale Road to the east, with a number of parks, and extensive infrastructure, dotted throughout the suburb.

The local council, Banyule City Council, has plans in place&nbsp;to&nbsp;renovate the historic Bell St Mall, a sign of further infrastructure investment in the area.

[smartcode_project:default project_id=628 project_image_fid=180701]

On the border to the north of Heidelberg West is the&nbsp;&nbsp;La Trobe University, which has extensive plans to become a world-class University City of the Future, with development of the 235 hectare campaus.

La Trobe has been identified as the anchor in the Victorian Government&rsquo;s La Trobe National Employment and Innovation Cluster, one of seven clusters to be developed, to support the projected significant employment and residential growth in Melbourne&rsquo;s North.

The new infrastructure will turn the campus &#39;inside out&#39; and welcome the local community onto the campus as a place to live, learn, work, socialise and stay healthy.

The University City of the Future will create:

- 20,000+ new jobs over ten years

- Education facilities for 40,000+ students

- Additional housing for 12,000 students, staff and private residents

- $3.5 billion in Gross Regional Product (GRP) over the next 10 years.

[smartcode_project:default project_id=628 project_image_fid=180702]

Infrastructure will be furthered at Precinct 6A, on the corner of Bell Street and Waterdale Road, where there&#39;s been a rezoning by the local council&nbsp;for multi-level residential development, essentially leading to the gateway of the Heidelberg Precinct and Activity Centre.

The precinct will feature increased residential density to support the expanded job opportunities of the nearby LaTrobe National Employment and Innovation cluster.

This has been highlighted in the Heidelberg Structure Plan, currently adopted by Council and is expected to be delivered in the near future to accommodate the growth of the area.

One of the newest developments set to take advantage of the future infrastructure pipeline in the area is Cultivate, Heidelberg West&#39;s first high-rise development.&nbsp;

[smartcode_project:default project_id=628 project_image_fid=178982]

The dual-tower project, already over 50 per cent sold, will be one of the tallest on Bell Street, with&nbsp;stricter building heights now put in place as the residential development pipeline builds.

Cultivate offers a&nbsp;walk score of 80, with grammar schools and colleges, universities, hospitals, research hubs, major retail centres and the Yarra Valley Parklands all close by.

Apartments at Cultivate start from just $369,000 for a one-bedroom apartment and $479,000 for the two-bedroom units, considerably less than&nbsp;Heidelberg West&#39;s $650,000 median for two-bedroom apartments. Three-bedroom apartments start from $727,200.

Construction is expected to begin early next year, with a completion date slated for the end of 2023.

[smartcode_project_cta: project_id=628]

The small suburb's borders stretch from the start of Darebin Creek Forest Park and Olympic Park on the west to Waterdale Road to the east

Why buyers are looking to invest in Heidelberg West

First home buyers have been eyeing the affordable off-the-plan apartments in Cultivate, the latest development in Heidelberg West by the developer Kincaid.

The prominent architecture firm DKO have designed the apartments, which start from as low as $369,000.

The two-bedroom apartments start from $479,000, over $130,000 less than Heidelberg&nbsp;West&#39;s&nbsp;median two-bedroom apartment price of $610,000.

[smartcode_project:default project_id=628 project_image_fid=174207]

Cultivate, toward the tree-lined top of Bell Street, comprises 146 one, two and three-bedroom apartments across two towers.

Most apartments will offer views to the CBD or Dandenong Ranges. There will be a communal garden on the top of the southern tower and on top of the podium that connects the two towers.

Cultivate has a walkscore of 80, representing a very walkable neighbourhood with easy access to decorated educational institutions like La Trobe University, the RMIT Bundoora Campus, Our Lady of Mercy College, Ivanhoe Grammar School and Ivanhoe Girls&#39; Grammar School.

[smartcode_project:default project_id=628 project_image_fid=178983]

It is located just 12km north east of Melbourne&rsquo;s CBD, which is accessible via a range of public transport options. The conveniently located&nbsp;freeway provides easy access to get out of Melbourne, linking to the&nbsp;Mornington Peninsula and the Yarra Valley winery region, while the Eastern Freeway makes the CBD easily accessible.

The nearby Yarra Valley Parklands offer a diverse range of activity, golf courses, bike paths &amp; canoeing along the Yarra River.

West Heidelberg is part of a National Employment and Innovation Cluster, as identified by the Victorian Planning Authority, and is home to some of Melbourne&rsquo;s largest medical and research centres.

[smartcode_project_cta: project_id=628]

First home buyers have been eyeing the affordable off-the-plan apartments in Cultivate, beating out much of the established competitors in Heidelberg West

jordan_55689

Kincaid offering first home buyer entry to Heidelberg West, with affordable Cultivate apartment development

Investors have been witness to the growing attractiveness of Melbourne&rsquo;s Heidelberg&nbsp;West in recent years, as the ramping government expenditure totalling more than half a billion dollars has started to snowball the suburb&#39;s underlying value.

Heidelberg West apartments have seen 5.3 per cent price growth per annum over the past 10 years, according to SQM Research. Population growth has been similarly steady, up 1.3 per cent per annum for the past decade, ABS and Urbis data found.

Demographics in the Heidelberg West area reflect a younger age demographic, with a higher proportion of residents renting their property. Some 59 percent of residents are renters, more than double the 28 per cent in Greater Melbourne average.

[smartcode_project:default project_id=628 project_image_fid=178962]

And there&rsquo;s potential for further growth in the area due to the $160 million Olympia Housing Initiative, which is set to revitalise housing in Heidelberg West, Heidelberg Heights and Bellfield. Outdated public housing is being replaced by more housing more appropriate to local demographics.

There&rsquo;s also the proposition of the $50 million redeveloped town square in Heidelberg West, as well as $210 million development in neighbouring Ivanhoe of an 8,900 sqm site that will include residential, aged care and child care facilities.

Growth in median weekly rents has been steady in the Heidelberg West/Heidelberg rental area over the past decade. Data indicates that one-bedroom units achieved the strongest growth, at 6.5% per annum for the last 10 years. This is above the Greater Melbourne average of 5%. Over the same period, two and three bedroom units grew at 5.2% and 4.3% per annum respectively, indicating continued demand for rental units across all sizes.

[smartcode_project:default project_id=628 project_image_fid=174210]

Heidelberg West has the lowest rental vacancy rate among the surrounding suburbs, currently at 1.3%.&nbsp;

Cultivate, at 294 Bell Street, has a walk score of 80, indicating a very walkable neighbourhood with easy access to grammar schools and colleges, universities, hospitals, research hubs and major retail centres. It also has extensive transport links and a direct road network.

[smartcode_project:default project_id=628 project_image_fid=178965]

Cultivate is located 12km north east of Melbourne&rsquo;s CBD. It is close to a range of employment, education, retail and services hubs including:&nbsp;

<ul>
	<li>Northland Shopping Centre</li>
	<li>Heidelberg Activity Centre</li>
	<li>Biomedical Alliance Precinct Specialised Activity Centre</li>
	<li>La Trobe University Bundoora</li>
</ul>

The proportion of residents working in white collar roles has been on the rise in Heidelberg West. The young age profile, high proportion of renters and prevalence of lone person households, is supportive of demand for apartment housing.&nbsp;

This is typical of a suburb that is undergoing gentrification and the same trend is evident in the adjacent suburbs nearer the Melbourne CBD, which have seen healthy price growth. It was even named a National Employment and Innovation Cluster by the Victorian Planning Authority.

National Employment Clusters are defined as, designated geographic concentrations of interconnected businesses and institutions that make a major contribution to the national economy and Melbourne&rsquo;s position as a global city.

[smartcode_project_cta: project_id=628]

Demographics in the Heidelberg West area reflect a younger age demographic, with a higher proportion of residents renting their property

Why investors are keen on Heidelberg West apartments, Cultivate

<html><body>
Architect Harold Desbrowe-Annear was the pioneer of the medieval movement in Australian home design, especially in Melbourne's north-east.
Born into a Bendigo mining family in the 1860s, raised on Westbank Terrace, Richmond and matriculating from Hawthorn Grammar, Anneal was articled in the office of the architect William Salway.
Salway's office was designing trophy homes, Raheen for Edward Latham in Kew, Moondah for James Grice at Mount Eliza and Millswyn Court for James Gatehouse in South Yarra.
Desbrowe-Annear was especially following the English Arts and Crafts movement closely.
He became responsible for much of the medieval inspired work in Heidelberg, Ivanhoe, Greensborough and Alphington.
His Macgeorge house at the confluence of the Yarra River and Darebin Creeks is still viewed as a stunner.
In the early 1900s the then Ascot Vale-based Desbrowe-Annear and his wife Florence headed to live at Eaglemont near Heidelberg.
His father-in-law James Chadwick had paid £170 for three building blocks high on Mount Eagle.
The couple built a home for themselves. Their home differed to the other two as it initially had a corrugated iron roof, painted red to replicate the expensive Marseilles-pattern metal tiles. The tiles were added at a later date.
The neighbouring father-in-law's home, that became known as Chadwick House, has been recently listed for sale at $3 million.
It is a medieval-inspired Arts and Crafts style home with half-timbered roughcast walls, a hipped and gabled Marseilles-patterned tile roof, arcaded chimney stacks and cantilevered gables. 
<a href="https://www.realestate.com.au/property-house-vic-eaglemont-130693858" target="_blank">Chadwick House</a> sits in 1,460 square metres of established gardens on The Eyrie with views capture by the Heidelberg School artists including Arthur Street and Walter Withers who had mixed socially with the Desbrowe-Annears.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/6/28/eaglemount%203.jpg" alt="">
The home was first sold in 1922. It last traded in 1988 at $715,000 when sold by university professor Robert Reid to the architect Peter Crone and wife Jane, who undertook an award-winning restoration.
The home has been returned to its original condition, winning the national award for heritage from the Australian Institute of Architects in 2008 for Crone, who first became aware of Desbrowe-Annear in the 1960s. 
He was a student of architecture at RMIT on a class visit to Eaglemont to walk around the homes designed by Walter Burley Griffin and Desbrowe-Annear.
The class text, Robin Boyd’s Australia’s Home, published in 1952, referred to Annear’s inventive approach.
"Every new commission for a house was an invitation to experiment with a new device for a window or a cupboard or a detail of construction,” Boyd noted.
In 1902 Desbrowe-Annear gave a lecture at his local library where he quoted the emerging influential designer William Morris's 1880 lecture, The Beauty of Life.
"Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
Embracing open planning, Chadwick House (pictured throughout), added to the Victorian Heritage Register in 1996, is a four bedroom, two level home with a stately dining room, a library and a living area with adjoining sitting room, opening to a verandah with views. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/6/28/eaglemount%202.jpg" alt="">
Internally the house has extensive timber panelling with Charles Voysey-style built-in furniture and storage space.
Guided by the notions of ventilation, aspect, sunshine, views, along with a healthy atmosphere, the home comes without the then very dominant, long passageway technique.
The swagged and ogee-arch slatted balcony balustrading have been borrowed from northern European 14th and 15th century domestic styles.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/6/28/eaglemount%204.jpg" alt="">
These are exemplified in the white rough cast and black stained timbering both internally and externally, an early example of medieval revival style unique to Heidelberg.
Miles Real Estate Ivanhoe agents Stewart Oldmeadow and Elisse Farquhar, who initially gave a guide of $3.15 million to $3.35 million, have had an offer that seems likely to result in a sale.
Harriet Edquist's biography, Harold Desbrowe-Annear 1865-1933 : a life in architecture suggests he was an iconoclast and maverick, having been trained in the academic classicism of the 1880s.
She described the three Eaglemont homes as a "remarkable episode in Australian domestic architecture".
By 1914 Desbrowe-Annear was living in South Yarra with his upmarket clients commissioning Glynt at Mount Martha for the Henty family, descendants of Victoria's first European settlers. It bears a similarity to another of his designs, Delgany at Portsea.
After his 1933 death, Edquist noted his work was soon to be eclipsed by the modern movement, which was not interested in history or acknowledging its debt to pioneers.
This article first appeared in The Weekend Australian. 
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jchancellor-FAypfDUnLy

How architect Harold Desbrowe-Annear left his medieval touch on Melbourne's north-east 

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CBRE Agribusiness has been appointed to sell The Greenery Garden Centre in Heidelberg.
It is being billed as Melbourne’s leading nursery brand and destination garden centre since 1976.
Located 11km from the Melbourne CBD, in the city’s growing eastern corridor, The Greenery Garden Centre is a dedicated greening specialist, providing a range of products and services, including plants, sand and soil, outdoor furniture, ornaments, homewares, water features and other accessories. 
 <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/18/MEL_AGR_The%20Greenery.jpg" alt="">
The property, at 4 Banksia Street, comprises a 2.33ha landholding situated along the banks of the Yarra River.
CBRE Agribusiness agents Duncan McCulloch and James Beer have been appointed to handle the sale of both the freehold and the business.  
“The opportunity comprises a large scale freehold landholding and profitable business with a strong trading performance and a long-standing and dedicated customer base,” they suggest.  
The Greenery Garden Centre is being sold as a going concern.
CBRE expect to receive strong interest from both domestic and international industry participants. 
 
 
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j.ballantyne1990-6AQqhLzZaK

Heidelberg's The Greenery listed for sale

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Heidelberg will soon enough host another apartment building, the latest in the suburb's subdued yet steady accumulation of higher density living projects.

Fresh to market is Martin &amp; Powlett which will add 121 new apartments to a pocket of Heidelberg opposite the Austin Hospital. Championed by Blue Earth Group, the proposal was not without its challenges at planning, eventually receiving the nod at Banyule City Council.

Local action group Friends of Powlett Street Common rejected the development outright, citing the 26 metre building as a gross over development.

Nonetheless Martin &amp; Powlett will add further impetus to Heidelberg's expanding apartment market, primarily underpinned by the Heidelberg Station and the Austin Hospital Precinct. The precinct is one the Victorian Planning Authority's urban renewal projects which will see further integrated development opportunities in and around Heidelberg Major Activity Centre.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image60aa.jpg" rel="gallery-all" title="Martin &amp; Powlett's Powlett Street perspective"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image60aa.jpg?itok=sMLgQvYu" title="Martin &amp; Powlett's Powlett Street perspective" width="580"></a>

<figcaption>Martin &amp; Powlett's Powlett Street perspective</figcaption></figure>Blue Earth Group's newest release is in conjunction with CHT Architects. The 2,990 square metre site will see the development span eight levels to a 70 metre Martin Street fontage, with a smaller visual bulk to Powlett Street.

The 121 new one and two bedroom dwellings are ten fewer than what the developer received approval for at the turn of 2016.

Currently, there are 18 apartment development in play across Heidelberg according to the Urban Project Database. The arrival of Martin &amp; Powlett sees it become only the second project in postcode 3084 that is purely at registrations and sales.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image61_1.jpg" rel="gallery-all" title="Ivanhoe, Hello Heidelberg and Montvue at construction"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image61_1.jpg?itok=R0QF4N9R" title="Ivanhoe, Hello Heidelberg and Montvue at construction" width="580"></a>

<figcaption>Ivanhoe, Hello Heidelberg and Montvue at construction</figcaption></figure>There are three projects that are at construction amounting to 352 new apartments for Heidelberg.

Whilst Hello Heidelberg and Montvue are very much representative of the typical Heidelberg apartment development for height and apartment numbers, Caydon Property Group Ivanhoe project is the statistical anomaly in the database. At 443 Upper Heidelberg Road, its 269 apartments are by far and away the suburb's largest development to date.

Ivanhoe aside, Heidelberg has typically seen one or two noteworthy apartment projects under construction at any given time. Vila &amp; Forge at 37 Burgundy Street shapes as the next to hit construction at the hand of builder Balmain&amp;Co.

In and among a raft of smaller apartment developments in waiting, 21 Yarra Street is perhaps Heidelberg's most interesting.

Approval is in place for a 10 storey development which includes office levels and 88 apartments. If realised the development would take apartment living further east away from Heidelberg's Burgundy Street spine, effectively giving rise to a new area open to higher density apartment developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image62_3.jpg" rel="gallery-all" title="21 Yarra Street shapes is an approved development within Heidelberg"><img alt="" class="image-article-full-width-580px" height="360" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image62_3.jpg?itok=IlCsrWE0" title="21 Yarra Street shapes is an approved development within Heidelberg" width="580"></a>

<figcaption>21 Yarra Street shapes is an approved development within Heidelberg</figcaption></figure>
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silvermb

Heidelberg; the quiet achiever apartment market ticks over once more

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A Heidelberg corner site leased to Bendigo Bank has been sold at auction for $5.302 million, reflecting a 3.4 percent yield and a land rate of around $7,470 per sqm.
The 710sqm property, 164-166 Burgundy Street, is zoned Commercial 1 and subject to a development overlay for a development of six-to-eight levels comprising 30-plus apartments above ground floor retail.
Fitzroys agent Chris James said several buyer groups fought out the auction for nearly an hour.
“The successful purchaser fought off other local and offshore investors including parties from Singapore and Hong Kong, as well as a number of development groups,” he said.
“The attention of overseas buyers is now firmly focused on the Melbourne and Sydney commercial markets given the penalties imposed by regulators on overseas investors acquiring residential properties,” he said.
“The eventual buyer was comforted by the fact that although they are an investor that now owns a bank site with a secure income, there is an opportunity at some time in the future to undertake a substantial development project on one of the suburb’s most prominent corners and in an area that increasingly embracing medium and high-density living.”
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Investor banks on Heidelberg corner site

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A Malaysian Investor has paid $5 million on a tight 4.86 percent yield for a Burgundy Street, Heidelberg investment property with development upside.
The Savills deal established a new land value record for the area of $11,655 a square metre.
The new single storey, 420 square metre retail building in the heart of the Burgundy Street retail precinct, was sold subject to a new lease to Chemist Warehouse returning $243,101 per annum.
There are plans and a permit for the construction of 16 apartments over six levels above.
Savills’ Director CBD &amp; Metropolitan Sales, Nick Peden, who brokered the 156 Burgundy Street deal with Jesse Radisich, said, with foundations already in place to support the approved project, the new development was ready to go. 
"This was truly a rare opportunity with income from a blue chip tenant during construction.
Heidelberg, within easy reach of Melbourne’s CBD, has become increasingly popular over recent years with developers selling up to 90 percent of apartment projects before and during construction.
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Savills secures land value record for Heidelberg

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Banyule is beginning to witness an upswing in projects entering the Apartments.com.au Project Database as apartment developments within the municipality begin to take a foothold as with many other parts of Melbourne.

2015 witnessed a new high benchmark set for the area with the Fender Katsalidis-designed Ivanhoe Apartments gaining approval at 14 levels, becoming Banyule's tallest approved development to date.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image54_1.jpg" rel="gallery-all" title="Ivanhoe Apartments is approved and at sales. Image: Caydon"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image54_1.jpg?itok=_v4qHy-M" title="Ivanhoe Apartments is approved and at sales. Image: Caydon" width="580"></a>

<figcaption>Ivanhoe Apartments is approved and at sales. Image: Caydon</figcaption></figure>Ivanhoe Apartments at 443 Upper Heidelberg Road may soon be joined by another sizeable project with the former Courtney and Patterson Ford site on Bell Street subject to a large planning application.

Proponent Blue Whale Property Group Australia Pty Ltd is seeking approval for the development of the former car yard into a mixed-use project.

Initially submitted at 14 to 16 levels during mid 2015, the project which features aged care spaces, independent living apartments, GP and medical clinic spaces, a gymnasium, childcare centre, residential hotel and traditional apartments has been scaled back somewhat in line with Council's expectations. With revised plans submitted during December headline details for the Hayball-designed project are as follows:

<h2>37-69 Bell Street, Ivanhoe</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_3.jpg" rel="gallery-all" title="A revised scheme for Bell Street is under consideration. Planning image: Hayball"><img alt="" class="image-article-full-width-580px" height="226" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_3.jpg?itok=Wr5lGy0H" title="A revised scheme for Bell Street is under consideration. Planning image: Hayball" width="580"></a>

<figcaption>A revised scheme for Bell Street is under consideration. Planning image: Hayball</figcaption></figure><ul>
<li>8,924sqm site with 125m frontage to Bell Street</li>
	<li>Four buildings of up to 12 levels</li>
	<li>Aged care and independent living apartments</li>
	<li>Traditional private apartments and hotel suites</li>
	<li>GP clinic and Allied Health consulting suites</li>
	<li>Various communal facilities</li>
	<li>132 car barking bays, 14 bicycle bays and storage spaces</li>
	<li>Amenities include 901sqm gym, central courtyard garden, aged care day respite centre and cafe </li>
</ul>
<h2>The bulking of Banyule</h2>

A variety of smaller apartment projects are in the pipeline for the area as well, with Ivanhoe and Heidelberg accounting for many of the projects.

Blue Earth Group secured approval earlier in the year for an eight level apartment project at 9-11 Martin Street and 12 Powlett Street. Sold off by Austin Health and in close proximity to Heidleberg's medical precinct, Blue Earth Group are now free to pursue the SACBW-designed scheme which will include 131 apartments above medical and retail spaces.

Almost adjoining is a proposal for 91 Darebin Street, with Ascui &amp; Co creating a six level building containing a medical suite and 37 apartments. 37 Burgundy Street is also subject to a six level mixed-use building, with a variety of other smaller 3-4 level apartments projects also current within Banyule City Council's planning process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image59_3.jpg" rel="gallery-all" title="91 Darebin Street and 294 Bell Street. Images: Ascui &amp; Co / Afterglow"><img alt="" class="image-article-full-width-580px" height="196" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image59_3.jpg?itok=JWmggfnN" title="91 Darebin Street and 294 Bell Street. Images: Ascui &amp; Co / Afterglow" width="580"></a>

<figcaption>91 Darebin Street and 294 Bell Street. Images: Ascui &amp; Co / Afterglow</figcaption></figure>Lacking a dedicated planning register, Banyule City Council's planning process can be somewhat opaque, making the task of publicly tracking the municipality's higher density development all the more difficult.

Currently Apartments.com.au is tracking 31 projects within Banyule, with a handful yet to be added to the Project Database. The vast majority are residential apartment projects and are at various stages of the development cycle.

Larger projects at construction include Evergreen Ivanhoe and Heidi Apartments which between them account for 177 dwellings, while smaller projects such as Cartmell Place and 13-17 Cartmell Place act as infill developments. Mooted to launch shortly is 104 Mount Street with approximately 120 dwellings while 294 Bell Street has been revised if the new render above is any guide.

Overall, Apartments.com.au is tracking in excess of 2,100 apartments within Banyule.
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