New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Fitzroy

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A Fitzroy Victorian home that was in the award-winning Channel 10 TV drama Offspring series has been sold.
It was listed for sale with $3.8 million to $4.1 million hopes by Rick Daniel and Arch Staver from Nelson Alexander. 
Set on a 450sqm block, the single level Victorian home at<a href="https://www.realestate.com.au/sold/property-house-vic-fitzroy-131151102" target="_blank"> 191 Gore Street </a>comprises three bedrooms plus fitted study, expansive living room with wood fire, handcrafted blackwood kitchen and dining hall.
There's a sitting room with pressed metal ceilings and original encaustic tiles.
The outside comes with Australian front garden, northerly lawned garden, a rear organic vegetable patch and paved courtyard with heated lap pool.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/30/fitzroy%20house%202.jpg" alt="">
Other features of the home include garage.
It was also sold on-screen on Offspring by Billie and Darcy Proudman, who were real estate agents in the popular drama series. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/30/fitzroy%20house%203.jpg" alt="">
All seven seasons of Offspring were filmed to include the Fitzroy house. 
The house was built in the 1890s and then used as a Greek language school. 
 
 
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j.ballantyne1990-6AQqhLzZaK

Billie and Darcy Proudman's Offspring Fitzroy home sold

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A brand new Smith Street, Fitzroy retail property has been snapped up for $805,000.
Lewis Waddell and Terence Yeh of Fitzroys, in conjunction with Richard Miglic of Miglic Dean, sold 13 Smith Street on behalf of the developer.
The sale price reflected a strong building rate of $8,945 per sqm, and a 6.2% yield.
The brand-new 90 sqm space includes one basement car park and is positioned within the Neometro’s seven-level Nine Smith Street development, which has 47 one and two-bedroom apartments and multiple retail spaces.
Business education operator Plato Project has a three-year lease with a three-year option over 13 Smith Street, returning $50,000 per annum plus GST.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/28/fitzroy%202.jpg" alt="">
Yeh said the purchaser was attracted to the property’s positioning in one of Melbourne’s most popular and trendy lifestyle precincts, and the rare chance it presented to secure a high-yielding inner city asset in an affordable price bracket.
“The vibrancy of the Smith Street and nearby Gertrude Street lifestyle precincts have prompted a surge in the local population, as Melburnians embrace inner city living and look to be close to the action of their favourite shopping, hospitality and nightlife destinations,” Waddell said.
Just a few metres from 13 Smith Street, Pellicano Group is planning a new office project at 207 Victoria Parade, on the corner of Smith Street. 
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Brand new Smith Street, Fitzroy retail premises sold

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The half-finished, mixed use Fitzroy warehouse conversion belonging to the late Melbourne music identity Andy Portokallis and wife Priscilla Blake has been listed for sale.
The couple paid $2.42 million for the Rose Street building in 2011 before getting approval to construct two additional levels above the existing building.
The listing has $3.5 million expectations through Jellis Craig Fitzroy agents Lee Muddle and Richard Rose.
The warehouse has approved plans for a two level penthouse comprising four bedrooms, three bathrooms and a pool, as well as a two bedroom apartment and office space. 
Portokallis was the co-publican of the iconic Tote in Collingwood.
Portokallis and Blake previously converted the nearby Pfieffer Engineering warehouse into luxury apartments now known as District.
This article first appeared in The Weekend Australia. 
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Late Andy Portokallis' half-finished Fitzroy warehouse conversion listed

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Sports broadcaster Bruce McAvaney and wife Annie Johnson have sold their Fitzroy warehouse apartment for $1,376,000.
The apartment spans the top two levels of the converted MacRoberton's chocolate factory.
It sold to a young buyer from Collingwood, according to the Herald Sun.
There were three offers on the apartment that had a $1.35 million asking price.
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The Rose Street apartment cost $1.1 million in 2015 and the couple renovated the bathroom, updated the kitchen and two bedrooms and installed an eco-friendly fireplace.
The couple are based in Adelaide. 
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McAvaney previously told the Herald Sun they had used the apartment while working in Melbourne, and were considering moving permanently to Melbourne when they bought it four years ago.
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But they now planned to “eventually build a small place down on the Fleurieu Peninsula”, south of Adelaide, they told the Herald Sun.
“We love (the apartment) and are very sad to let it go. It would have been our home,” McAvaney said. 
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Sports commentator Bruce McAvaney sells Melbourne warehouse apartment

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GUEST OBSERVATION
The independent owner-operated businesses that bring life to run-down neighbourhoods often have a hipster ethos. 
One of the stark differences between neighbourhoods in the inner city and outer suburbs in Australia is the quality and type of retail offerings. Gentrifying inner-city suburbs – places like West End in Brisbane, Fitzroy in Melbourne and Newtown in Sydney – are characterised by independent owner-operated retail businesses. Busy “<a href="https://www.brookings.edu/blog/up-front/2016/09/14/third-places-as-community-builders/" target="_blank">third places</a>” such as cafes, bars and restaurants – where people spend time between home (“first” place) and work (“second” place) – are common.
These are the favoured haunts of the hipster. Hipsters have an uneasy place in our cultural landscape, not least of which is their role in gentrification. However, their role in the inner city is important in showing the rest of the city how to create contemporary, accessible and successful third places with low, non-gendered barriers to entry.
Third places provide residents and visitors with a variety of what <a href="https://www.propertyobserver.com.au/https://www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815" target="_blank">Ray Oldenburg</a> calls “the core settings of informal public life”. Cafes, bars, pubs, clubs or chess rooms (in some places) are places where people can meet informally or be “together alone”. They allow for planned and accidental encounters across different times of the day and are essential for a healthy neighbourhood social life or “sense” of community.
<a href="https://images.theconversation.com/files/256225/original/file-20190130-108355-1dzcaub.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/256225/original/file-20190130-108355-1dzcaub.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
(Source: Author provided)
Cafes and bars provide a ‘third place’ where people can meet informally or be ‘together alone’, as seen here in St Kilda, Melbourne.
What’s missing from outer suburbs?
As we travel out of the inner city towards the outer suburbs, residents become increasingly deprived of these places. Suburban retail centres become less “local” – shopping centres are isolated from the surrounding neighbourhood, controlled by a single corporate landlord, marooned in a sea of parking and offer a predictable range of franchised outlets and national brands, often anchored by a large supermarket. At the district level are huge impersonal shopping malls.
None of this enables residents to take advantage of local third places or feel any sense of authorship over them, which is so important for creating place and community.
History has an obvious role to play. Inner-city suburbs were planned and built before widespread car ownership. Streets are laid out in grids, which make for easy and direct pedestrian or bicycle travel.
These areas were built before the introduction of strict “single use” zoning regimes, so have a good mix of land uses. Retail, residential and even industrial properties exist side by side. Property ownership has evolved so one landlord rarely controls an entire retail strip.
Businesses open on to wide, protected footpaths which are thoroughfares for more than just the businesses located there. The built form is varied, interesting and vernacular and suited to small independent businesses.
<a href="https://images.theconversation.com/files/256228/original/file-20190130-39344-ooqmjp.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/256228/original/file-20190130-39344-ooqmjp.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
(Source: Author provided)
Buildings are varied, interesting and vernacular and suited to small independent businesses in West End, Brisbane. <a class="source" href="https://www.flickr.com/photos/coffeesgonecold/34858238476/in/album-72157704622068821/"> </a>
Gentrification and the hipster
Inner-city neighbourhoods in recent decades have been gentrified as more affluent residents and businesses colonise formerly working class, migrant or Indigenous areas of inner cities. <a href="https://www.propertyobserver.com.au/https://journals.sagepub.com/doi/pdf/10.1177/0042098013489748" target="_blank">Gentrification</a> takes place over a long time and in particular phases.
The first to colonise an area are “renter gentrifiers”. They are responsible for making the place hip or edgy through alternative music and art, underground fashion and an embryonic start-up business culture.
Despite the mockery they inspire, the hipsters’ pursuits create ‘third places’ that foster a sense of community. 
This in turn attracts better-resourced gentrifiers who share the same cultural tastes as the renter gentrifiers but have money. This creates demand for a range of retail outlets, such as artisanal bakers, micro-breweries, tattoo artists, vintage fashions, vinyl record stores, independent bookstores and, most importantly, abundant bars, cafes and coffee shops.
These businesses are stereotypically run by hipsters, a subculture easily recognisable by their carefully curated full beards (male), artistic or ironic tattoos, skinny jeans and other vintage accessories. Hipsters are often disparaged for their lack of originality, for championing a look that mimics a historical period they never experienced. As <a href="https://books.google.com.au/books?id=PolRLfWavjAC&amp;pg=PA41&amp;lpg=PA41&amp;dq=%E2%80%9Ccreativity,+genius,+eternal+value+and+mystery+are+inseparable+from+the+hipster%E2%80%9D&amp;source=bl&amp;ots=HQ-zgs5qVz&amp;sig=ACfU3U3DVpH8zOCFV65Nacxi0HX_AlkGvw&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwihzcXwgpTgAhWHM48KHZm2BagQ6AEwAHoECAAQAQ#v=onepage&amp;q=%E2%80%9Ccreativity%2C%20genius%2C%20eternal%20value%20and%20mystery%20are%20inseparable%20from%20the%20hipster%E2%80%9D&amp;f=false" target="_blank">Jake Kinsey writes</a> sarcastically in a whole book that derides hipsters: "… creativity, genius, eternal value and mystery are inseparable from the hipster."
The quest for authenticity
Authenticity is a contested word, but if we think in terms of “authorship”, the independently owned and operated third place where both owner and customer feel a sense of ownership and reciprocal obligation provides much more authenticity than just another outlet in a chain of franchises.
While some hipster businesses that work in the gentrified inner city might not work so well in the outer suburbs, people who live in these suburbs are not a different species. The desire to get out of your house, to socialise, to see your neighbours out in the community or to be “together alone” is <a href="https://www.propertyobserver.com.au/https://academic.oup.com/heapro/article/17/4/351/607018" target="_blank">not limited</a> to the inner city. There is no reason people in the suburbs would not respond to independently owned businesses, rather than the remotely controlled, rationalised franchises – see “<a href="https://onlinelibrary.wiley.com/doi/abs/10.1002/9781405165518.wbeosm001.pub2" target="_blank">McDonaldization</a>” – that populate so many suburban shopping centres.
Quality third places are just as important in the outer suburbs, which are becoming increasingly diverse in terms of life stage, ethnicity, culture and employment type.
<a href="https://images.theconversation.com/files/256227/original/file-20190130-108355-1hsx8w4.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/256227/original/file-20190130-108355-1hsx8w4.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
(Source: Author provided)
Keeping ‘McDonaldization’ at bay in Fitzroy, Melbourne.
So what’s the solution?
Property developers are often quick to point out that local retail is not economically viable in new suburbs unless it consists of supermarkets and fast-food outlets and is surrounded by tarmac. Local (walkable) retail is invariably compared on price to the large impersonal shopping malls that draw shoppers in from the suburbs. However, the lure of a small local shopping precinct, where “third place” businesses such bars, cafes and restaurants and community hubs can operate at survivable rents, is a different proposition.
This is not a new suggestion. Various models have been <a href="https://www.propertyobserver.com.au/https://academic.oup.com/heapro/article/17/4/351/607018" target="_blank">proposed</a> to subsidise retail rents, provide independent freehold of individual retail premises, or rent control.
Developers have been reluctant to help with this as it not profitable (for them). Local authorities have also been reluctant to engage developers on this front.
There are, however, some encouraging exceptions to this. Some more enlightened developers see the sustained benefit of creating <a href="http://www.yourneighbourhood.com.au/diningprecinct-evertonplaza-791staffordroad-evertonpark/" target="_blank">community hubs</a>. The argument is for a social good rather than a purely economic one.
The outer suburbs are spatially different to the inner city – history and late capitalism have taken care of that. Local authorities need to think about current inflexible zoning regimes and about how small socially beneficial businesses can be encouraged.
Suburbs do not empty out during the day. In a post-work and ageing society, suburbs will become socially barren places to live unless there are lively hubs where people can leave the private realm of the home and see each other in a welcoming environment in which they feel some authorship. <img src="https://counter.theconversation.com/content/110177/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
There’s more to the experience than just savouring the coffee in Fitzroy, Melbourne.
<a href="https://theconversation.com/profiles/peter-walters-170156" target="_blank">Peter Walters</a>, Senior Lecturer in Sociology, <a href="http://theconversation.com/institutions/the-university-of-queensland-805" target="_blank">The University of Queensland</a>
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-outer-suburbs-lack-inner-citys-third-places-a-partial-defence-of-the-hipster-110177" target="_blank">original article</a>.
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Why outer suburbs miss out? A partial defence of the hipster: Peter Walters

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A local investor has acquired the home of bar and eatery Madras Bros. on Smith Street in Fitzroy.
Fitzroys agents Terence Yeh, Lewis Waddell and Chris Kombi sold 129 Smith Street under the hammer for $2,010,000 at a 3.5% yield on behalf of a private investor.
The retail property was offered for the first time in 35 years.
Set on a 207 sqm site the two-storey building is leased to Madras Bros on a 5 x 3 year deal over the ground floor restaurant and first floor apartment.
“The high levels of enquiry during the campaign and competition between multiple bidders at auction demonstrated the ongoing demand to invest in one of Melbourne’s most tightly held retail strips, within walking distance from the CBD,” Yeh said.
It follows Fitzroys’ sale earlier this year of 86 Smith Street, home of hospitality identity Shane Delia’s Biggie Smalls eatery for $3.58 million, at a similar  yield of 3.51%.
Chris Kombi said, “the local population continues to surge with the completion of a number of medium and high density developments nearby and others in various stages of planning and construction."
The property is within a short distance of public transport links and arterial roadways. 
 
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Fitzroy's bar and eatery sold for the first time in 35 years

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Creative agency Space Between has agreed to lease the two upper floors of the privately-owned classic style building in Fitzroy.
Space Between is jointly owned by former AFL and West Coast premiership player Tyson Stenglein and Dave Clarke.
Their business has agreed to lease the vacant two upper floors of 188-196 Gertrude Street in total of 432 sqm under a five year plus five year, plus five year option lease.
The deal negotiated by Gray Johnson agent Rory White will see the business pay a starting annual rental of $140,000 with fixed four percent annual increases.
The owner of the building will renovate and refresh the vacant office space to a high standard in conjunction with their tenant before they move in in January.
Website development business Love &amp; Money took a $132,500 per annum lease in the building last year, again through Gray Johnson, which at the time was considered to be a record rate for retail/commercial space in the street.
Rory White says that the 1880 period building retains many of its original features including timber floors, vaulted timber lined ceilings and exposed trusses.
“Over recent times Gertrude Street has become a hotspot for creative and high-tech businesses as well as being a key lifestyle precinct with numerous cafes, highly regarded restaurants like Ladro, Madam Cheong and Cutler &amp; Co as well as the Builders Arms Hotel being established in the street," White said.
"In particular it is a well-located building that provides the type of environment and location that is being increasingly sought by the new industries of today."
 
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jrobinson-rf4aSBido9

Former AFL footballers' creative agency take Fitzroy lease

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Smaller office tenants continue to choose to owner occupy rather than lease, says a Fitzroys agent.
Fitzroys agent Stephen Land negotiated the sale of Suite 302, 434 St Kilda Road for $320,000 plus GST.
The 105 square metre suite occupies a corner suite and includes one car park.
He said the office was presented to the market for sale and for lease, with the majority of enquiry came from prospective purchasers,
He said this was indicative of ongoing interest from small tenants wanting to owner occupy ahead of leasing.
“The purchaser plans to occupy the suite after their search for a space within a central location on Melbourne’s city fringe and convenient price point,” Land said.
“The on-title parking space was also an attraction, with most interest buyers requiring at least one parking space.”
Land said CBD strata prices have soared since 2014, and that while the growth has slowed recently, those gains have still priced out a number of potential owner occupiers from the city.
“There is future upside on the rental, with the new Metro train station currently under construction nearby at Domain interchange set to boost connectivity to the boulevard, while the limited number of available small suites in the area continue to shrink as office stock is taken off the market for conversion,” he said.
Land negotiated the sale on behalf of the former owner occupier.
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Small office tenants choosing to own over leasing

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The Norman Beisher Medical Research Foundation, which funds clinically based research into the health of women and babies, has sold its Smith Street, Fitzroy corner retail holding.
The <a href="https://www.realcommercial.com.au/property-retail-vic-fitzroy-502901470" target="_blank">83-87 Smith Street offering</a> attracted six bidders competed for the offering which annual income of $148,426.
It is leased to bag maker Crumpler Design (above and below), Japanese restaurant Neko Neko, the Burnside Cafe and the Greenwood Loft wine bar.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/9/11/crump2.jpg" alt="">
It fetched $5.1 million which was $1.6 million over reserve on a yield of 2.8%.
The result equated to a land rate of $23,406 a square metre and a building rate of $12,599 a square metre.
The buyer was an Asian family.
The Norman Beisher Medical Research Foundation paid $455,000 in 1993.
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Smith Street, Fitzroy premises sold by Norman Beisher Foundation

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Developer SMA Projects has partnered with Hayball architects to develop a seven-storey apartment building on one of the last development sites on Fitzroy’s Gore Street.

Situated at 250 Gore Street, the development which will be known as Fitzroy Ltd draws on the raw and refined materiality of Fitzroy's industrial past.

Fitzroy Ltd represents SMA Projects third foray on Gore Street and follows on from The Lyric - also designed by Hayball - and the completed Veludo development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/hodgson_street_elevation.jpg" rel="gallery-all" title="Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects "><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/hodgson_street_elevation.jpg?itok=eL-5OnzH" title="Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects " width="580"></a>

<figcaption>Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects</figcaption></figure>The development will feature a mix of one, two and three-bedroom apartments, in addition to a full-floor penthouse.

Fitzroy Ltd has been designed to sit comfortably within the streetscape and is located in close proximity to both Fitzroy and Carlton Gardens.

The building's exterior will feature materials such as bluestone and metal, while the textured brickwork will add to the fine grain character, complementing the neighbouring Victorian terraces.

A private rooftop offering residents respite and city views within a garden setting will crown the building and comes complete with outdoor dining, a BBQ and firepit.

According to SMA Projects, Fitzroy Ltd is expected to appeal buyers seeking Fitzroy's socially and culturally diverse lifestyle.

SMA Projects has engaged interior designer Kate Roach for the Fitzroy Ltd interiors, with buyers offered the opportunity to collaborate one-on-one with Roach to suit their individual style and needs.

Demolition is due to begin in December with construction proper commencing early 2019 and an anticipated completion date of December 2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/montage_fitzroyltd.jpg" rel="gallery-all" title="Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects"><img alt="" class="image-article-full-width-580px" height="255" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/montage_fitzroyltd.jpg?itok=JNqnHOt7" title="Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects" width="580"></a>

<figcaption>Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects</figcaption></figure><h2>What they say...</h2>

<blockquote>
Fitzroy Ltd will appeal to buyers who are looking for a home which is bespoke, functional and different from the norm.

The location is just 50m from Smith Street offering residents premium shopping and dining amenities, with the Melbourne CBD a short walk, cycle or tram ride away.

SMA Projects has now successfully secured approvals for six residential developments in Fitzroy and the surrounding suburbs. Fitzroy Ltd is a further testament to our ability to create homes that are sympathetic to the heritage and unique character of this area and the people who live within it.

Certain features at Fitzroy Ltd can be attributed to purchaser feedback from our previous developments such as the kitchen design, bathroom functionality and apartment storage. It’s the little things that count at Fitzroy Ltd. 

- Robert Murphy, SMA Projects development manager
</blockquote>

 

<blockquote>
When considering the interiors for Fitzroy Ltd, I was inspired by the sense of place and the people who wanted to live there. I wanted to take a more classic direction to ensure we celebrated Fitzroy’s unpretentious ‘cool.

The suite of materials we’ve chosen for Fitzroy Ltd have created a more discerning finish that is less overt and celebrates the natural and untreated aesthetic of the Fitzroy neighbourhood.

-  Kate Roach, Interior Designer
</blockquote>
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