New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Fitzroy

The Fitzroy development George Street, conceived by developer Ben White and award-winning architecture firm Bergman &amp; Co., is set to welcome residents by Q3 2023.

Location is key at George Street, which is located within walking distance of Brunswick Street, Smith Street, and Johnston Street.

Residents will find themselves surrounded by an abundance of amenities, including trendy cafes, boutique shops, and vibrant entertainment venues.

[smartcode_project:default project_id=8068 project_image_fid=167333]

Fitzroy itself is bursting at the seams with culture, character, and creativity. Known as Melbourne's artistic hub, it offers a thriving arts scene, an eclectic mix of galleries, and a diverse range of cultural experiences.

What sets George Street Apartments apart is its exclusivity. The boutique development comprises just 15 apartments, ensuring a sense of privacy and an intimate community atmosphere

The thoughtfully designed apartments offer generous open-plan living spaces, with each apartment crafted with deep timber accents and warm grey cabinetry.

[smartcode_project:default project_id=8068 project_image_fid=169724]

The kitchens feature&nbsp;monolithic terrazzo island bench, which takes centre stage of every apartment, coupled with&nbsp;top-of-the-line V-ZUG Swiss appliances.&nbsp;

The remaining apartments include two and three-bedroom floorplans, spanning from&nbsp;145 sqm through to&nbsp;184 sqm.&nbsp;

Each apartment features one car space and two-bathrooms, with prices starting from&nbsp;$1.49 million for a three-bedder.&nbsp;

[smartcode_project_cta:default project_id=8068]

Location is key at George Street, which is located within walking distance of Brunswick Street, Smith Street, and Johnston Street

alisonwarters@gmail.com

Fitzroy's George Street apartment development to welcome buyers in August

In the vibrant neighbourhood of Fitzroy, a new development is set to stand tall, designed to reflect the character of the area.

Jarrah Property are behind&nbsp;82 Westgarth Street, which will comprise a collection of 18 apartments and just two townhouses, seamlessly combining sustainability and luxury design.

The group recently released the final two residences in the development, with one three-bedroom sub penthouses, along with one three-bedroom penthouse.&nbsp;

[smartcode_project:default project_id=27897 project_image_fid=172203]

The sub penthouse will provide unobstructed northerly aspects, along with off-street parking for two vehicles, while the penthouse will deliver CBD-facing vistas, along with two car spaces.&nbsp;

The creative minds behind this architectural masterpiece are none other than Walter&amp;Walter, led by&nbsp;Andrew and Michelle Walter,&nbsp;who approached the project with an understanding of the relationships between tradition, culture, sustainability, and context.

"It’s about taking your time to design a thoughtful and considered piece of architecture. This project is going beyond the functional and sustainability beneﬁts to create a place people will enjoy inhabiting on both a pragmatic and emotional level," said Walter.

Each of the apartments and townhouses offer the same level of high-quality finishes and attention to detail, combining a blend of form and function, with two distinct colour schemes, dark and light, donning the interiors.

[smartcode_project:default project_id=27897 project_image_fid=172205]

82 Westgarth Street boasts a 7-star NatHERS rating, with 100 per cent cross ventilation achieved across each residences, along with a net-zero carbon rating.

Achieving cross flow ventilation is made possible through an innovative design choice - an open-air internal laneway that acts as the corridor connecting each apartment. This feature not only enhances the aesthetic appeal but also serves a practical purpose. On hotter days, it facilitates the cooling of indoor spaces, while at all times, it allows fresh air to circulate efficiently, filling each home with a refreshing ambiance.

Completion on the Fitzroy project is slated for completion in the coming months, with Castran marketing the development.

[smartcode_project_cta:default project_id=27897]

Final release penthouses at 82 Westgarth Street

New Melbourne developer JMSN has lodged plans for its first residential apartment development in the heart of Fitzroy.

JMSN, led by Sam Jamieson, is seeking to develop a six-level building at 227 Napier Street, Fitzroy, a 394 sqm site which they acquired mid-last year.

The plans are for just 10 apartments, four two-bedroom units and six three-bedders, with internal living spaces ranging from around 120 sqm to the 205 sqm whole floor penthouse, which has has two living areas, two balconies, and a private roof terrace.

<a href="/architects/warren-and-mahoney">Warren &amp; Mahoney</a>, who are well known for their interpretation of designs with a heritage element, have handled the architecture, noting the project vision is supported by a high quality architectural design response that will see the development fit within its context - neighboured by highly praised and awarded multi-residential developments.

"JMSN is heavily influenced by European heritage architecture and global street culture - delivering a residential building that takes influence from the area’s hospitality and retail offering while also paying tribute to beautiful heritage homes and materiality," Warren &amp; Mahoney noted in the Urban Context Report submitted to the Yarra City Council.

To be alerted when 227 Napier Street hits sales, <a href="/new-apartments/ns227-fitzroy-227-napier-street-fitzroy">enquire here</a>.

<a data-entity-type="file" data-entity-uuid="ec9b9748-b543-433f-9967-369a581a3338" href="/new-apartments/ns227-fitzroy-227-napier-street-fitzroy"><img alt="227 Napier Street" data-entity-type="file" data-entity-uuid="ec9b9748-b543-433f-9967-369a581a3338" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-04-11%20at%209.38.54%20am.png?VersionId=zLTt57Bx6cAbwu4.JTtQBPeY4E2mimsO" /></a>

"227 Napier Street is in the heart of Melbourne’s coolest suburb - Fitzroy - and is surrounded by other award-winning and highly revered multi-residential developments."

Milieu's 231 Napier Street and Whitlam Place are just a few doors down, as is Dealcorp's CF Row, designed by Woods Bagot.&nbsp;

"The development will be a good neighbour," the architecture firm suggested.

"A good neighbour to its context in that it respects the architecture that is already there; in that it reflects the historical development of the area; in that it seeks to provide cohesion between the buildings already on the block; and in that it provides high quality and higher density living option for Fitzroy residents. It is a building that you want to be in your community; it’s a good neighbour."

The project will feature a large light well, another nod to neighbouring buildings. The large void will create a large courtyard in the middle of the building to ensure apartments get good access to natural light.

"The building seeks to be timeless - built with natural materials and a formality that doesn’t date, as if it has always been there."

The building will sit less than 200 metres from tram stops for the 11 and 86 lines, while bicycle routes line Napier and Brunswick streets.

To be alerted when 227 Napier Street hits sales, <a href="/new-apartments/ns227-fitzroy-227-napier-street-fitzroy">enquire here</a>.

<a data-entity-type="file" data-entity-uuid="f1ce00e7-8cd3-4b9f-9329-72ed47aa46a3" href="/new-apartments/ns227-fitzroy-227-napier-street-fitzroy"><img alt="227 Napier Street" data-entity-type="file" data-entity-uuid="f1ce00e7-8cd3-4b9f-9329-72ed47aa46a3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-04-11%20at%209.44.21%20am.png?VersionId=wL3HBJumHgWI0pnED7LDN1ta.RH_D0Cy" /></a>

There was a pre-application meeting held in October, with planning consultant Tract noting the comments in the meeting were&nbsp;overwhelmingly positive, particularly in regard to the high level of internal amenity afforded through generous voids and lights courts, and the considered response to massing and articulation of form in response to adjoining buildings.

"The development plans were subsequently refined with a focus on the interface of the building with Napier Street and as guided by consultant input in relation to ESD, waste, traffic, heritage, landscape, wind and acoustic considerations," Tract's planning report read.

When securing the site last year, Sam Jamieson said that "securing the A-grade site in a suppressed market, coupled with a market wide undersupply of apartment developments, gives them supreme confidence in this investment opportunity.

"You&nbsp;only have to look at the success of the neighbouring multi-award-winning developments to see the great results so far," Jamieson said. 
 
"We look forward to sharing the JMSN vision and executing a boutique residential apartment development that will align with the community and stand the test of time."

Fitzroy has been a popular spot for larger, owner-occupier focused apartments in recent years.

Veteran Melbourne developer Piccolo has just launched <a href="/new-apartments/a-piccolo-house-gore-st-fitzroy-385-gore-street-fitzroy">A Piccolo House</a> on Gore Street, while Pace, who are developing The Darley on Flemington Racecourse, will launch their heritage-focused Fabbrica later this year.

JMSN, led by Sam Jamieson, is seeking to develop a six-level building at 227 Napier Street, Fitzroy, a 394 sqm site which they acquired mid-last year

First look exclusive: JMSN file plans for first apartment development in Fitzroy

A decade on from their award-winning Garden House development adjoining Carlton Gardens, Melbourne apartment developer Piccolo has again teamed up with Woods Bagot and Hecker Guthrie to create A Piccolo House, a boutique apartment project in the heart of Fitzroy.

The 385 Gore Street project, which has just been launched through Three Sixty° Property Group, will comprise just 49 two and three-bedroom apartments. Woods Bagot took cues from Fitzroy's historic Victorian architecture when designing A Piccolo House, with slimline masonry brick and pigmented red oxide concrete on the lower levels contrasting a natural concrete frame for the upper levels.&nbsp;The façade will also display the same signature corbel detailing as the surrounding Victorian terraces.

There are 26 two-bedroom apartments on offer, starting from $1.5 million, and 23 three-bedroom units which range in price from $2.5 million to the $7 million penthouse with 350 sqm of indoor and outdoor living space. Residents will have access to a secret garden within the project, as well as a guest suite, communal dining room, and workshop space.

&nbsp;

[smartcode_project:default project_id=134287 project_image_fid=211712]

Piccolo Managing Director Michael Piccolo said the 2000 sqm site, and its location, was impossible to overlook. He knew it could accomodate a collection of generously-sized apartments, catering for downsizers who wanted to live nearer the city without compromising on space.

“The design was driven by the people that will live in and around 385 Gore Street," Piccolo said.

"We started by thinking about the lifestyle of the people in the area, and what they want out of their home, and then the rest of the design naturally evolved from that point.

“We want 385 Gore Street to enrich the lives of our residents and add value to the neighbourhood of Fitzroy.”

&nbsp;

[smartcode_project:default project_id=134287 project_image_fid=211715]

The property is located in a discreet, picturesque pocket of Fitzroy, on a wide, tree-lined street comprising nineteenth-century red-brick heritage buildings.

Gore Street is within 400 metres of the popular Smith, Johnston and Brunswick streets, and a short distance from tram networks.

Peter Miglis, Principal at Woods Bagot, said within the particualr pocket of Fitzroy the project resides, the traditional converses with the contemporary.

"We see 385 Gore Street as an amalgamation of both elements," Miglis said.

“It’s surrounded by quite an eclectic combination of spaces – industrial buildings, Victorian terrace homes, local cafes and restaurants and stunning tree-lined streets."

A large part of the project is the extensive landscaping by Acre.

Acre Creative Director Brett Robinson said the&nbsp;eclectic combination of plants will bring a remarkable seasonality to the building and link the site beautifully to its context.

“Some plants will lose their leaves and flower periodically, whereas others will remain full- bodied and evergreen; some plants will climb the brickwork, and others will drape from the balconies," Robinson says.

"385 Gore Street will be like a garden – unique, vibrant and full of variety – and each home will be a living thing that exists as part of a broader ecosystem.”

A north-south laneway will split the building into two volumes and provide a secondary connection to Gore Street, and a lobby enveloped on all sides by a secluded ‘secret garden’. Arriving at the building will mimic the experience of stepping into the private garden or courtyard.

&nbsp;

[smartcode_project:default project_id=134287 project_image_fid=211716]

“When entering via the main or guest entrance, residents and visitors will be led up a private pathway and into a courtyard, where they will be greeted by an oasis of greenery," Robinson says.

"This stylised wilderness will emulate the look and feel of a forest, creating a seamless transition between the public and private realms and an immersive arrival experience."

Each apartment features a natural colour palette and robust materials,&nbsp;including oak floorboards, brushed nickel tapware, terrazzo benchtops, hot rolled steel joinery and porcelain mosaic tiles.

Stacey Van Harn, Director at Hecker Guthrie, says the materials and finishes were one of the most interrogated parts of the interior design.

"Throughout the design process, we leant towards honest materiality, selecting organic, high-quality materials like terrazzo, steel and timber that are practical, durable and develop a beautiful natural patina as they age," Van Harn says.

"By incorporating the earthy natural tones of highly tactile materials, we can capture the gritty nature of Fitzroy whilst bringing an element of refinement and finesse that befits a luxury home.”

The kitchens feature&nbsp;top-of-the-range appliances from Gaggenau and Whispair, and a butler’s pantry for extra working space and storage.

[smartcode_project:default project_id=134287 project_image_fid=211714]

The main living areas include a cosy study nook to accommodate work-from-home arrangements, and the master bedroom features an ensuite with a deep shower and large undermount bathtub.

&nbsp;

&nbsp;

“We’ve tried to think beyond just beauty and utility, considering what kind of experiences people want to have in every part of the home," Van Harn added.

"In the bathroom, for example, we have used generous, monolithic sculptural forms and terrazzo flooring, vanities and undermount bathtubs to promote wellness, tranquillity and rejuvenation."

Completion of the project is slated for May 2025.&nbsp;

The family-owned Piccolo has been developing multi-residential projects across Melbourne for the last 50 years. They've previously created multi-res developments Fitzroy House and Elwood House, both of which won a number of awards.

[smartcode_project_cta:default project_id=134287]

Piccolo Managing Director Michael Piccolo said the 2000 sqm site, and its location, was impossible to overlook



Piccolo, Woods Bagot, Hecker Guthrie team up again for Fitzroy's A Piccolo House apartment project

The vibrant and funky Fitzroy is set for its next apartment development.

Boutique property developers Urban have launched their latest project, 25 Smith, with the project only growing the group’s already substantial portfolio across Melbourne’s inner-city.&nbsp;

The group began as a collaboration between colleagues Bart O’Callahan and Tony Suttle and now includes a hand-picked specialist team of property-focused staff across both Melbourne and Sydney.

[smartcode_project:default project_id=110364 project_image_fid=206620]

Just 23 apartments will be delivered across the aptly named project at 25 Smith Street, with Urban engaging experienced construction firm Hamilton Marino to build the $44 million development.

The building’s durable materials, flexible spaces, and extensive landscaping all contribute to the ongoing transformation of the precinct’s industrial past to one of Melbourne’s most liveable suburbs.

In collaboration with Clare Cousins Architects, 25 Smith will present a mix of two and three-bedroom apartments, designed to suit the local down-sizer and owner-occupier market, spanning from 91 sqm to 390 sqm.&nbsp;

Just 18 of the apartments have launched to market, with the opportunity remaining for buyers to amalgamate residences to create two additional full-floor apartments.&nbsp;

“Natural stone, textured timbers and warm colours have been selected throughout the interiors which embody a sense of timelessness and calm, acting as a backdrop to the individuality of daily life,” Urban say.&nbsp;

[smartcode_project:default project_id=110364 project_image_fid=206618]

“Room to breathe and an abundance of natural light, allow the restrained sophistication of these spaces to shine through, featuring subtly contrasting textures and superb, high-quality finishes.”

The community will be connected through shared spaces, providing both indoor and outdoor opportunities for gathering and wellness.

A residence-only "Wellness Zone" is set to include an Infra-red sauna and plunge pool, while the ground floor retail space will further integrate the building into the fabric of Fitzroy.

[smartcode_project:default project_id=110364 project_image_fid=206617]

Solar power generation and electric vehicle charging will also be on offer across the development, coupled with the abolishment of gas and high-quality water-sensitive fixtures, all helping to provide a responsible and future-focused home at 25 Smith.

Completion on the project is slated for the end of 2024.

[smartcode_project_cta:default project_id=110364]

Just 23 apartments will be delivered across the aptly named project at 25 Smith Street.

25 Smith launches in Melbourne's inner city hotspot Fitzroy

A new boutique apartment development has been approved for Fitzroy.&nbsp;

Melbourne developers Urban, headed by directors Bart Callaghan and Tony Suttle, submitted the plans for the 23 apartment project at 25 Smith Street, which has been designed by Clare Cousins Architects.&nbsp;

<a data-entity-type="file" data-entity-uuid="d1b2e71f-4084-4e6e-945b-45aa0e605daa" href="/new-apartments/25-smith-street-fitzroy-25-smith-street-fitzroy"><img alt="Render of the Smiths Street development." data-entity-type="file" data-entity-uuid="d1b2e71f-4084-4e6e-945b-45aa0e605daa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-09-06%20at%2011.45.11%20am.png?VersionId=kd5lbogwSMGJ1h.tyfUH9b.K0LTXWI.T" /></a>Render of the planned Smith Street development.&nbsp;Clare Cousins Architects

Clare Cousins Architects was recently awarded 'The Premier Award for Interior Design' by the Australian Interior Design Awards (AIDA) and has previously designed retail stores for Aesop around the globe. The 25 Smith Street site was actually previously the Aesop headquarters, which Cousins designed some 18 years ago.

18 of the apartments will be taken to market, with the generous-sized residences a unique offering due to the designers working collaboratively alongside purchasers, from inception to completion, to ensure the homes are purpose built.&nbsp;

Five two-bedroom apartments will be delivered across the project, along with 13 three-bedroom apartments, including one penthouse and two full-floor apartments.&nbsp;

There is also further opportunity for buyers to combine apartments, creating two more full-floor apartments.&nbsp;

The $44 million project’s prices begin from $890,000 through to $6,000,000, spanning from 91 sqm to 390 sqm.&nbsp;

The group is targeting the local down-sizer and owner-occupier market, having recently completed the nearby Collingwood project, C&amp;L, which was welcomed by a similar demographic.

<a data-entity-type="file" data-entity-uuid="58bbcfaa-f567-45c7-97aa-790b1e95eaa5" href="/new-apartments/25-smith-street-fitzroy-25-smith-street-fitzroy"><img alt="Render of the Smiths Street development." data-entity-type="file" data-entity-uuid="58bbcfaa-f567-45c7-97aa-790b1e95eaa5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-09-15%20at%202.39.24%20pm.png?VersionId=FiFt_W.JQP.MTXcndxNlniyVzRu08oH0" /></a>Render of the planned Smith Street development. Credit&nbsp;Clare Cousins Architects

The building features a sculptural precast concrete exposed aggregate form, with each residence focusing on providing ample natural light and cross ventilation, while solar panels have been added to the rooftop to further reduce the energy requirements of the property.&nbsp;

The eight-storey building also offers views that cannot be built out, to the Dandenong Ranges in the east as well as the Melbourne city skyline to the west.

Situated on Little Victoria Street’s northwest corner, the development enjoys an enviable position that also fronts Little Smith Street, with residents enjoying the amenities of Smith Street, along with the parks and green spaces of East Melbourne.&nbsp;

The Fitzroy area is also abundant with boutique galleries and health studios, with Gertrude Street boasting some of the city's finest dining options, with Marion Wine Bar, Cutler &amp; Co, and Tamura Sake Bar, all within 800 metres of the CBD.

Urban plans to begin the first stages of construction on the project by the end of the year.&nbsp;

The group began as a collaboration between the Directors, evolving to include a hand-picked specialist team of property-focused staff in Melbourne.

Since its inception in 2009, the team has successfully developed and delivered more than $2 billion worth of residential, commercial, retail, industrial and master-planned projects.

<a data-entity-type="file" data-entity-uuid="363564ff-b257-4541-8e4b-6596cb07df85" href="/new-apartments/25-smith-street-fitzroy-25-smith-street-fitzroy"><img alt="Render of the Smiths Street development." data-entity-type="file" data-entity-uuid="363564ff-b257-4541-8e4b-6596cb07df85" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-09-06%20at%2011.47.08%20am.png?VersionId=FzQ3wNRrCgQD9l71VBNRpHJ3WSzOvBzX" /></a>

[smartcode_project_cta:default project_id=110364]

Five two-bedroom apartments will be delivered across the project, along with 13 three-bedroom apartments, including one penthouse and two full-floor apartments. 

Apartments approved for Fitzroy's 25 Smith Street

The design driven inner city Melbourne developer, Neometro, has secured a site in Fitzroy for a new residential project.

As one of the last remaining development sites in Melbourne&rsquo;s Fitzroy, Neometro paid more than $9.3 million for the 450 Gore Street site, after having recently snapped up a St Kilda site for almost $22 million, which has a lease to Fitness First until 2024.

Fitzroy&rsquo;s Chris James and Chris Kombi sold 450 Gore Street, at the corner of Leicester Street on behalf of a private family, attracting strong interest from buyers, with the campaign generating more than 130 enquiries.

Chris James said they had seen prudent, highly qualified developers compete strongly for the few recent offerings in the area and as expected, 450 Gore St was no different.

&ldquo;Developers looked past inflationary pressures and growing construction costs, recognising this was an unrivalled opportunity to deliver a project in the heart of one of Australia&rsquo;s most liveable locations,&rdquo; James said.

&ldquo;Inner-city locations with excellent lifestyle qualities are particularly popular with Melburnians as flexible working arrangements become commonplace. The market&rsquo;s seen overwhelming evidence for demand in the immediate area across multiple projects.&rdquo;

The significant triple-fronted 900 sqm site is located on the tree-lined Gore Street, just behind the buzzing Smith Street, which was named the coolest street in the world by Time Out.

Fitzroy itself has recently ranked as Melbourne&rsquo;s most liveable suburb by CoreLogic, taking into consideration the abundant and accessible park, health, shopping, public transport and educational amenity.

Sitting within the Fitzroy East and Johnston Street North planning precinct, the site has favourable Mixed-Use zoning, which promotes significant density and development.

Kombi commented on the site&rsquo;s walkability, sitting within walking distance to every possible amenity, including parks, public transport, renowned bars and eateries, as well as Fitzroy swimming pool.

Along with Smith Street, the site is also close by to the Brunswick Street and Johnston Street precincts, as well as the iconic Edinburgh Gardens, and just 1.5 kilometres from the Melbourne CBD.

Neometro&rsquo;s project will be the latest development in Fitzroy, which attracts local, interstate and international guests to the precinct given its world-class offering of retailers, restaurant, cafes and bars.

The suburb is soon to be home to boutique hotel group, The Standard nearby on Rose Street, where a 126-room hotel is set to be opened in 2023.

Piccolo has recently been granted a permit for their $120 million apartment project at 385 Gore Street and sold out its 71-75 Argyle Street project, while the Victorian Government is redeveloping the Fitzroy Gasworks site into a new residential, sports and community precinct.

Nearby is also the rapidly developing Collingwood office market with multiple projects recently completed and underway, including the $111 million Aesop headquarters by Impact Investment Group, global investment group Hines&rsquo; $200 million timber tower, and projects at 51 Langridge Street and 71 Gipps Street.

[smartcode_project_cta: project_id=114139]

The campaign generated more than 130 enquiries with multiple qualified underbidders competing for the property, with high-end boutique developers, Neometro snapping up the site for $9,305,500.



Neometro add Gore Street, Fitzroy site to residential apartment development pipeline

Even before its recent launch to the market, the new Fitzroy apartment development by the&nbsp;local Melbourne developer Outline Projects&nbsp;was a hit with the architecture community.

&quot;We had a number of early enquiries on the apartments from architects and designers given the following Freedman White has,&quot; Outline Projects Sales and Marketing Director Tom Aylward told Urban.

Aylward said when the site was acquired at 131 Smith Street, they said to themselves &quot;who is the best architect for the area and&nbsp;who interprets the Fitzroy lifestyle drivers the best?&quot;

[smartcode_project:default project_id=110365 project_image_fid=197936]

The design-driven developer&nbsp;has a solid reputation for producing striking projects in Fitzroy following their seven townhouses nearby at 44-46 Greeves Street, which were recently nominated for an award in the multiple housing category in the Australian Institute of Architects Architecture Awards for Victoria.

They knew Freedman White would fit their brief: to not create just another cookie-cutter development, and design something that is more a tune to the story of the area.

&quot;We were conscious of the enduring outcome of this site, sitting between two beautiful heritage buildings, so we felt a key outcome was to add to that streetscape and create something that would sit equally among it,&quot; Aylward added.

[smartcode_project:default project_id=110365 project_image_fid=197938]

The first street level facade is in keeping with the surroundings. There&#39;s a more contemporary build set back from the street, which will home the majority of the two and three-bedroom apartments.

There will be ground floor commercial on Smith Street, while residents will be afforded entry to the building both from Smith Street and one from Little Smith Street. Aylward expects the&nbsp;latter to be used the most frequently by owner-occupiers.

[smartcode_project:default project_id=110365 project_image_fid=197935]

&quot;They can enter and exit off the quieter Little Smith St and be a 150m walk to&nbsp;Gertrude Street,&quot; Aylward said.

There&#39;s extensive views on offer, and the sought-after western aspect, with views over Gore Street and Napier, which will never-to-be-built-out, given the heritage overlay, and therefore height control, of the area.

The focus for Outline was on the owner-occupier.

[smartcode_project:default project_id=110365 project_image_fid=197946]

The one-bedroom apartments start from a generous 64 sqm of internal living space, and have their own study area. Aylward expects to net a lot of first home buyers and investors interested in the one-bedroom stock, with owner-occupiers, rightsizers, and downsizers looking at the two and three-bedroom apartments.

There&#39;s already been enquiry come from Collingwood and Fitzroy.

[smartcode_project:default project_id=110365 project_image_fid=197944]

&quot;It&#39;s hard to get anyone out of Fitzroy once they&#39;ve lived in the area,&quot; Aylward says, due to its doorstep convenience, buzz of Smith Street bars, cafes and restaurants, and its extensive tram network to the city.

[smartcode_project_cta: project_id=110365]

The design-driven developer have a solid reputation for producing striking projects in Fitzroy following their seven townhouses nearby at 44-46 Greeves Street

Outline Projects launch 131 Smith Street, Fitzroy apartments

The former Fitzroy Gasworks site, one of the most prominent sites in the East Melbourne suburb, is set to become a huge new precinct.

The Andrews&nbsp;Labor Government is turning the former Fitzroy Gasworks site at&nbsp;433 Smith Street, Fitzroy North, into a new precinct, with more than 1,000 apartments, a sports centre, a community facility, underground car parking, options for bicycle parking and open space.

It also includes a new 650-student senior secondary campus for Collingwood College and Fitzroy High School, which has already been developed at the site and opened to students earlier this year. The apartments will be built with a strong focus on energy and water conservation, as well as waste management and transport solutions.

Around 200 will be Affordable Build to Rent, to provide high quality housing that will remain available as a rental for the long term.

Active forms of transport will also be encouraged, with all apartments to include two bike parks, as well as carshare options.

Fitzroy North is a diverse community in close proximity to schools, public transport and services, making it a highly desirable suburb to call home. The former Fitzroy Gasworks site is an important part of the area&rsquo;s industrial and social heritage. The registration of interest process is now open to deliver approximately 800 of the apartments at the site, as well as a retail component and commercial tenancies.

A final developer will be&nbsp;selected by the end of the year.

The project&rsquo;s development plan &ndash; which outlines the planning controls, policies and principles that will guide the design and construction of the site &ndash; was released for community feedback last year and has since been submitted for approval.

&ldquo;We&rsquo;re getting on with turning the Fitzroy Gasworks site into a vibrant new neighbourhood &ndash; with affordable housing options, a sports centre, more open space and a high school that&rsquo;s close to public transport &ndash; making it easier for locals to travel,&rdquo;&nbsp;Minister for Transport Infrastructure Jacinta Allan said.

&ldquo;It&rsquo;s great to see the project progressing &ndash; which will benefit the whole Fitzroy community, as well as create hundreds of local jobs.&rdquo;

The former Fitzroy Gasworks site at 433 Smith Street, Fitzroy North, will becomne a new precinct, with more than 1,000 apartments, a sports centre and a community facility



Fitzroy Gasworks site set for new precinct with over 1,000 apartments

Rising nine stories in Melbourne&rsquo;s inner-northern suburb of Carlton, Encompass is the latest residential project from leading developers Frasers Property and Citta Property Group.

The development, under construction by the reputable construction firm Harris HMC,&nbsp;has been designed by Jackson Architecture to present a collection of premium one, two and three-bedroom residences.

Residents arriving at the development, situated on the corner of Elgin and Nicholson Streets, will be greeted by an architecturally distinct building, establishing a unique urban presence within Carlton.

Staying true to the neighbourhood&rsquo;s cultural heritage, the architects utilise &lsquo;masonry stone&rsquo; textured concrete on the fa&ccedil;ade, reminiscent of the original blue cobblestone streets of Carlton.

The building&#39;s form is sculpted by its balconies and terraces, creating a layered effect, and providing a level of privacy, outlook and outdoor living for residents to enjoy.

&ldquo;Pop-out perforated metal clad balconies and staggered anodised window hoods add another element of articulation to the fa&ccedil;ade&rdquo;, the project marketing reads.

The lobby is also framed by perforated metal finishes which continues into the foyer, merging the fa&ccedil;ade with the interior.

[smartcode_project:default project_id=5116 project_image_fid=188246]

Open and bright living spaces are the feature of each residence, with 2.7m ceilings, paved terraces and balconies and floor-to-ceiling windows.

Oak timber finish flooring and the choice between two colour schemes, light or dark, add a warmth to the home

&ldquo;The kitchens at Encompass are the perfect combination of contemporary style and functionality&rdquo;, the developers note.

[smartcode_project:default project_id=5116 project_image_fid=188244]

Premium appliances, matte timber-look, full-height cabinetry and dual-tone cupboards contrast against the reconstituted stone benchtop in raw concrete.

Kitchens also include a pull-out pantry and&nbsp;sophisticated matte black tapware to present a cohesive minimalist style. An&nbsp;integrated fridge and freezer is an optional upgrade.

Bedrooms are similarly warm and inviting with built-in robes, wool loop pile carpets and some featuring a study nook.

[smartcode_project:default project_id=5116 project_image_fid=188243]

Encompass bathrooms follow on from the clean lines and minimalist style of the residence, with feature black fittings, terrazzo floor tiles and a hand-blown Hollywood-style wall lamp.

Creative architecture and considered landscaping mean residents can feel excited whether they are in their private apartments or enjoying the communal amenities on offer.

The development features a rooftop lounge, outdoor barbeque, alfresco dining and lounge areas and a fully-equipped kitchen to provide an escape from the hustle and bustle of the city below.

[smartcode_project_cta: project_id=5116]

Residents arriving at the development, situated on the corner of Elgin and Nicholson Streets, will be greeted by an architecturally distinct building

Fitzroy

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Fitzroy

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News