Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Essendon

<html><body>
Enderby, a landmark 1903 home in Essendon, has sold after hitting the market in February.
It had $5.5 million to $6.05 million price hopes.
Enderby (above and below), located at <a href="https://www.realestate.com.au/sold/property-house-vic-essendon-127511994" target="_blank">1 Riverview Road</a>, was sold by Joe Zucco from McDonald Upton.
Its top seller status is quickly under threat as another home hits the market in the Melbourne suburb with expectations of up to $8.5 million (pictured below).
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/3/14/1%20riverview%20wood.jpg" alt="">
Enderby is a 1400sqm property with five bedroom home set in landscaped gardens by designer Michael La Fontaine.
The property last changed hands in 1989 for $945,000.
The suburb's prior top price was $4.53 million set only last year by the neighbouring <a href="https://www.realestate.com.au/sold/property-house-vic-essendon-126229782" target="_blank">3 Riverview Road</a>.
Enderby’s competition for the new Essendon benchmark is <a href="https://www.realestate.com.au/property-house-vic-essendon-127820838" target="_blank">41 Leslie Road </a>(below)<a href="https://www.realestate.com.au/property-house-vic-essendon-127820838" target="_blank"> </a>— a 1930s Tudor-style residence on the market with a $7.775 million to $8.5 million price guide through McDonald Upton.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/2/14/41%20lesile%20road.jpg" alt="">
The six-bedroom mansion sits on a 2168sq m block with a floodlit tennis court and pool which listing agent Simon Cookson said was heritage-protected.
The house (below) was designed by architect C Stewart Russell for a former Essendon mayor.
It last sold 18 years ago at $1.8 million.
Elsewhere in Essendon, the home of gangland matriarch Roberta Williams is set to be sold.
 
 
 
 
 
</body></html>

j.ballantyne1990-6AQqhLzZaK

Essendon's Enderby secures record price

<html><body>
During 2015 Apartments.com.au highlighted the <a href="/news/essendons-high-density-development-a-model-example">model example</a> unfolding across Essendon's Mt Alexander Road and Keilor Road, where higher density developments were flourishing along the established transport corridor.

At that time there were six apartment projects in development, with the ClarkeHopkinsClarke-designed Alexa at 1050 Mt Alexander Road fresh into demolition. Construction proper commenced during December 2015 and near on two years later Alexa is now complete.

Developed for Accord Property Group, the project includes 89 one, two and three-bedroom apartments over seven levels and is topped with two expansive penthouses.

ClarkeHopkinsClarke describe Alexa as one of Essendon’s most "significant multi-residential projects which injects a bold, gold-rush era inspired contemporary aesthetic to the surrounding streetscape. The project is defined by smooth flowing forms, offering a high level of design that is distinct against Essendon’s established Edwardian and Art Deco character."

It should also be noted Alexa's form is very much distinct from contemporary higher density counterparts which have also sprung up along Mt Alexander Road. Whilst the majority carry a design nous that is less than inspiring, Alexa does, in fact, deliver on design aesthetics.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6089.jpg" rel="gallery-all" title="Alexa in context."><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6089.jpg?itok=f202tCy-" title="Alexa in context." width="580"></a>

<figcaption>Alexa in context.</figcaption></figure><blockquote>
Mount Alexander Road was originally a route to the gold fields and, as the Alexa site is on top of a hill, our design response is about stratification and the layering of rock, which we referenced with the building’s gold coloured screening.

The perforated metal has a distinct quality in that it changes its tone depending on the sunlight. This contrasts with the sculptural massing of the other elements.
<cite>ClarkeHopkinsClarke partner Toby Lauchlan</cite>
</blockquote>

Alexa's gold metal bands are prominent from all visible frontages, and as outlined above takes inspiration from the site’s connection to Melbourne’s gold rush era. This golden visual 'top' flows down to ground level across the projects southern frontage.

Below the gold banding, residential levels are defined by continuous white bands, "tying the design to the movement of the street, while the building’s curved forms work to soften the mass of the development."

Almost triangular in nature, Alexa's footprint provides it with sight lines over Mt Alexander Road and the CBD beyond, whilst eastern facing apartments overlook, and have direct access to Cliff Allison Park. The penthouse level is set well back from the dominant form, resulting in it being barely visible from street level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6083.jpg" rel="gallery-all" title="Sturt Street outlook."><img alt="" class="image-article-full-width-580px" height="354" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6083.jpg?itok=DyYGp-4W" title="Sturt Street outlook." width="580"></a>

<figcaption>Sturt Street outlook.</figcaption></figure>Internally metallic gold fixtures compliment Alexa's golden highlights.

<blockquote>
The interiors are contemporary and understated. We wanted to provide a neutral canvas that would allow buyers to make their own mark through the addition of artworks or interior decoration.

Within this minimalist palette we put a lot of effort into the detailing and joinery. Providing plenty of well-designed storage as well as ample desk spaces was an important point of difference both for us and the developers.

<cite>ClarkeHopkinsClarke partner Toby Lauchlan</cite>
</blockquote>

Contractor Buildcorp Commercial successfully delivered Alexa on schedule, leaving one current residential project in Essendon attributed to ClarkeHopkinsClarke.

165-169 Keilor Road is a product of the firm and sees approval in place for a seven-level development which includes 121 large apartments and 923 square metres of retail space. Sited on a 3,548 square metre corner plot, the development site was offered for sale mid this year under the guidance of agent Colliers.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_13.jpg" rel="gallery-all" title="165-169 Keilor Road. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="342" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_13.jpg?itok=ScEqlHAb" title="165-169 Keilor Road. Image: Colliers" width="580"></a>

<figcaption>165-169 Keilor Road. Image: Colliers</figcaption></figure>
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silvermb

Alexa provides Essendon with a design focal point

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An Essendon North investment has just sold on a yield of just over 5.5 percent.
The <a href="https://www.realcommercial.com.au/property-retail-vic-essendon+north-502348082" target="_blank">Keilor Road property</a>, which fetched $410,000, is leased to an established hair salon on a new three year lease.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/11/24/ESS2.jpg" alt="">
Offering main road frontage to Keilor Road, the 54 sqm space with two car spaces is located in the architecturally designed commercial building known as The Edge.
CVA agent Craig McKellar sold the property.
 
 
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jrobinson-rf4aSBido9

Essendon North commercial investment sells for $410,000

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A one bedroom unit at Essendon sold for $291,000 making it Melbourne’s cheapest weekend auction sale.
Located at <a href="https://www.realestate.com.au/sold/property-unit-vic-essendon-125666794" target="_blank">10/30 Richardson Street</a>, the property had been marketed as an affordable entry into the suburb.
Built in 1970, it was last sold in 2009 for $252,500. It sold in 2007 for $200,000.
Recently renovated, the interior features one double bedroom with its own built-in robes and ensuite bathroom.
It came with open lounge/meals area and modern kitchen featuring stainless steel cooking appliances.
Other feature include off-street parking.
The property was offered through Nelson Alexander agents David Vaughan and Richard Lowe.
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One bedroom Essendon unit sold for $291,000

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A Melbourne based investor has paid $865,000 on a 6 percent yield for a strata retail property at Essendon in Melbourne’s inner north.
Sold through Teska Carson, the property comprises a modern retail space of 78 square metres.
It has exposure to high levels of traffic on Mt Alexander Road at its intersection with Bulla and Keilor roads.
It was sold subject to an eight year lease at $53,000 per annum net
Teska Carson’s Anthony Choi said shop 5, 1142 Mt Alexander Road property drew strong enquiry being located in a tightly held strip with a low vacancy rate "in an area likely to see strong capital growth."
The sale price was a 20 per cent premium over the last comparable transaction in the vicinity.
The vendor was a local private investor.
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Retail property at Essendon sold for $865,000

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Essendon Station is making a good fist of attracting its fair share of apartment developments. Much like the plethora of apartment projects sprouting up along the Tram 59 route which slices through Essendon/Essendon North, the emergence of multiple apartment projects surrounding Essendon Station speaks to the success of the suburb in attracting new investment and people willing to call the suburb home.

With the mass of investment within Essendon Fields also radiating throughout neighbouring suburbs, Essendon in particular has seen a solid boost to apartment development in recent years, This, coupled with the Essendon Junction Structure Plan has given apartment developers confidence to seek higher density outcomes around the junction/station precinct.

Largest of all is Linc at 15 Russell Street which is mere metres away from Essendon Station's entrance.

Revel Development Group Director, Daniel Caspar recently spoke of the merits of Essendon via circulated comment:

<blockquote>
The gentrification of the Melbourne’s inner ring may have taken some decades to reach suburbs like Essendon, but now that it has, we are seeing greater opportunities for positive, high-density development with a focus on owner occupiers.
We are experiencing strong interest amongst buyers within a three to five-kilometre radius of the inner north-west, who are looking to either upgrade, downsize or enter the market for the first time and are willing to move to Essendon to do so because of its relative affordability.
Acclimatised to the idea of apartment living, these buyers are favourably comparing the suburb’s proximity to the city and quality of amenities with equivalent suburbs in the east and bayside.
<cite>Daniel Caspar, Director, Revel Development Group</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_9.jpg" rel="gallery-all" title="Linc's outdoor entertaining area. Image: Revel Development Group"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_9.jpg?itok=1o2HJVgn" title="Linc's outdoor entertaining area. Image: Revel Development Group" width="580"></a>

<figcaption>Linc's outdoor entertaining area. Image: Revel Development Group</figcaption></figure>Linc as the tallest apartment development within Essendon will also boast a number of enhanced features, including a rooftop terrace with views toward the CBD; one of three three separate garden areas within the project. Plus Architecture are responsible for Linc's internal and overall design, with Jack Merlo in charge of outdoor areas.

Linc is not the only development looking to capitalise upon its immediacy to Essendon Station.

Another sizeable planning application is before Moonee Valley City Council, with interests controlling 27 Russell Street looking to replace an Edwardian/Bungalow style house with 61 new apartments set over 9 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28_5.jpg" rel="gallery-all" title="27 Russell Street seeks to add to the area's increased apartment activity. Image: John Demos Architects"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image28_5.jpg?itok=IbZdoAMz" title="27 Russell Street seeks to add to the area's increased apartment activity. Image: John Demos Architects" width="580"></a>

<figcaption>27 Russell Street is at planning. Image: John Demos Architects</figcaption></figure>John Demos Architects has created a mix of one, two and three-bedroom apartments within the proposal, supported by a new ground floor cafe of 130sqm.

In the immediate area, 93-97 Rose Street is all but complete, Alexandria at 952 Mt Alexander Road has launched its sales drive while 118-120 Buckley Street's display suite is taking shape.

The remainder of the development pipeline surrounding Essendon Station consists of the approved 23-25 Russell Street and the at appeal 81 Rose Street. 47 Rose Street which consisted of a five level residential building was withdrawn from the approvals process last week.

Savills recently moved on a development site at 95 Buckley Street which is capable of accommodating an apartment building under the Essendon Junction Structure Plan. Also in the wings is the possible rejuvenation of the sprawling car park adjoining Essendon Station as part of VicTrack's station precinct development program.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/rose-st-3d-photomatch-left.jpg" rel="gallery-all" title="Rose Street has been subject to increased development activity. Image: Point Architects"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/rose-st-3d-photomatch-left.jpg?itok=_kREX1do" title="Rose Street has been subject to increased development activity. Image: Point Architects" width="580"></a>

<figcaption>Rose Street has been subject to increased development activity. Image: Point Architects</figcaption></figure>
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Essendon Station fast becoming a magnet for apartment developments

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City of Moonee Valley's two main drivers, Essendon and Moonee Ponds, continue to bubble along in terms of apartment development.

Growland's 343-349 Ascot Vale Road has been joined at planning by CBD Development Group's 1144 Mt Alexander Road. These recently submitted applications are set to add hundreds of new apartments to Moonee Ponds and Essendon respectively, with the latter to also house a full size Coles supermarket and commercial space.

Combined with Caydon's phase 2 of the former Readings site, the three shape as City of Moonee Valley's three most notable projects at planning.

The Readings or Moonee Ponds Market site now resembles a construction site with LU Simon initiating works during July on the first phase of the massive residential development which will yield in excess of 600 apartments. Of interest is phase 2 of the development which if approved will deliver Moonee Ponds its tallest building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fkmp1.jpg" rel="gallery-all" title="Podium perspective of Caydon's Moonee Ponds tallest. Planning image: Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="484" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fkmp1.jpg?itok=4iIZ1cfd" title="Podium perspective of Caydon's Moonee Ponds tallest. Planning image: Fender Katsalidis" width="580"></a>

<figcaption>Podium perspective of Caydon's Moonee Ponds tallest. Planning image: Fender Katsalidis</figcaption></figure>A fair proportion of the 691 dwellings earmarked for phase 2 are found within a proposed 34 level tower designed by Fender Katsalidis Architects. At 107 metres it would comfortably surpass Mondo Tower's 17 levels to become Moonee Ponds' tallest building. See more renders <a href="/news">on the forum</a>.

Diagonally opposite the Readings development, The Moloney Group's 14 level apartment project at 33 Hall Street is at marketing and poised to deliver Moonee Ponds another high-rise.

Supporting these larger projects is a squad of medium and smaller apartment developments. <a href="/developments/moonee-ponds-vic-3039">28-30 Young Street</a>'s construction tender recently closed as did <a href="/buildings/parkside-apartments-64-keilor-road-essendon-north">Parkside</a>'s, while a host of additional projects such as Esse, Kin, The Alexander, MOPO and Alexa are under construction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7_9.jpg" rel="gallery-all" title="Alexa and a nearly complete Leake Street"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7_9.jpg?itok=iY2wzxUj" title="Alexa and a nearly complete Leake Street" width="580"></a>

<figcaption>Alexa and a nearly complete Leake Street</figcaption></figure>From a sales perspective, two additional projects are poised to be offered to the public.

<a href="/buildings/curve-294-296-keilor-road-essendon-north">Curve Apartments</a> on Keilor Road is a Rothelowman-designed low-rise development on what was once a service station. While the final configuration is unknown, planning for the project envisaged 74 apartments.

Also set to launch is Alexandria at 852 Mt Alexander Road. Perched above Essendon Junction, Alexandria is an 11 Dimensions-designed 8 level apartment project with near on 60 apartments included. With the finishing touches currently being applied to the display, Alexandria is one of 6 apartment projects surrounding Essendon Station.

The largest of these is Revel Development Group's <a href="/new-apartments/linc-19-russell-street-essendon">13-21 Russell Street</a> which in its submitted version included 99 dwellings. The project was given the green light by VCAT earlier this year.

Apartments.com.au's Project Database has Mooneey Valley's major apartment centres containing the following number of active apartments: Essendon North with 370, Essendon with 666 and Moonee Ponds with a substantial 2,242.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image_33.jpg" rel="gallery-all" title="Keilor Road's Curve. Image: curveessendon.com.au"><img alt="" class="image-article-full-width-580px" height="301" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image_33.jpg?itok=9-QQ6CcC" title="Keilor Road's Curve. Image: curveessendon.com.au" width="580"></a>

<figcaption>Keilor Road's Curve. Image: curveessendon.com.au</figcaption></figure>
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Moonee Valley flush with development activity

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A historic former church in Essendon has been sold for $1.45 million through CBRE's Joshua Twelftree, David Minty and Sandro Peluso.
The 1003 Mount Alexander Road 267sq m site features a 1870s gothic-style church.
A private local medical practitioner bought it from a private investor to use as a medical facility.
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jchancellor-FAypfDUnLy

Medico buys former Essendon church premises

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During 2015 Apartments.com.au highlighted Essendon's Keilor Road and surrounds as <a href="/news/essendons-high-density-development-a-model-example">a prime example of progressive high density living along a transport corridor</a>.

More specifically Keilor Road's drift toward medium density development is essentially what was envisaged by City of Melbourne's Director of City Design, Rob Adams in his <a href="http://www.transformingaustraliancities.com.au/%5C">Transforming Australian Cities</a> study. Principally focused on exploring "The potential yield that could accrue through good urban design of the urban corridors/strategic sites," Keilor Road and the adjoining Mount Alexander Road fit the bill with both tram and bus services present.

Fast forward beyond last year's article and Moonee Valley City Council are assessing the latest development looking to call upon Keilor Road with Romano Property Group seeking to add 142 apartments to the evolving strip.

<h2>165-169 Keilor Road Essendon Development Summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16_2.jpg" rel="gallery-all" title="Keilor Road perspective. Image courtesy ClarkeHopkinsClarke"><img alt="" class="image-article-full-width-580px" height="342" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image16_2.jpg?itok=blBHaawH" title="Keilor Road perspective. Image courtesy ClarkeHopkinsClarke" width="580"></a>

<figcaption>Keilor Road perspective. Image courtesy ClarkeHopkinsClarke</figcaption></figure><ul>
<li>Currently vacant former car dealership covering 4,470sqm.</li>
	<li>Three apartments buildings proposed of up to seven levels or 21.6 metres.</li>
	<li>142 apartments: 59 * 1BR, 68 * 2BR, 15 * 3BR.</li>
	<li>203 car parking spaces, 135 bicycle spaces and 114 storage units included.</li>
	<li>Three ground floor tenancies: 1,000 sqm.</li>
	<li>Dual rooftop terraces.</li>
	<li>Project value: $30 million.</li>
</ul>
ClarkeHopkinsClarke have designed 165-169 Keilor Road, continuing their relationship with Romano Property Group which now see's a handful of ClarkeHopkinsClarke-designed projects in development for the North Melbourne-based outfit.

At 4,470sqm and with 107 metres frontage to Keilor Road, the former ŠKODA dealership continues the trend of large development plots in the area being repurposed into sizeable apartment developments. A former stronghold of various car dealerships which have since been lured to Essendon Fields, 165-169 Keilor Road represents one of the last sites along the strip to go this way.

<h2>One in, all in</h2>

The domino-like fall of these prime Keilor Road and Mt Alexander Road sites has accelerated in recent years, while the scale of apartment buildings proposed has also increased.

Directly opposite 165-169 Keilor Road, Blue Earth Group have sought approval for an apartment development on what was a former Nissan dealership. Amended plans would see 232 apartments created within a multi-staged, CHT Architects-designed apartment building. The project at 144-160 Keilor Road is now in the hands of VCAT after the adjusted plans were submitted during October.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_4.jpg" rel="gallery-all" title="CHC's Parkside alongside CHT's 144-160 Keilor Road"><img alt="" class="image-article-full-width-580px" height="392" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_4.jpg?itok=gopv1O6C" title="CHC's Parkside alongside CHT's 144-160 Keilor Road" width="580"></a>

<figcaption>CHC's Parkside alongside CHT's 144-160 Keilor Road</figcaption></figure>ClarkeHopkinsClarke are also enjoying further exposure within Essendon with two additional projects in development. Accord Property Group's Alexa is under construction while Parkside Essendon is Goal Property Group's latest pursuit.

CBD Development Group shapes as the latest entrant into the area, running with a sizeable apartment development at 1144 Mt Alexander Road. Yet to reach City of Moonee Valley's planning channels, the project dubbed Unique on the Park is the design of Peddle Thorp and will feature a full size Coles supermarket at ground level along with ancillary retail.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28_1.jpg" rel="gallery-all" title="Leake Street, Alexa and CBD Property Group's pending 1144 Mt Alexander Road"><img alt="" class="image-article-full-width-580px" height="291" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image28_1.jpg?itok=43MiPtxp" title="Leake Street, Alexa and CBD Property Group's pending 1144 Mt Alexander Road" width="580"></a>

<figcaption>Leake Street, Alexa and CBD Property Group's pending 1144 Mt Alexander Road</figcaption></figure>Keilor Road's most recent apartment project completion was BPM Group's Collins and Queen which provides an additional 116 apartments for the strip. Over recent years Keilor Road alone has seen seen seven substantial apartment developments completed, with the likes of Amne, Essque, Erantis, Horizon, Mink and 386-388 Keilor Road joining Collins and Queen in pumping 520 additional dwellings into the area.

Recently completed Mount Alexander Road apartments total 240 dwellings.

The influx of apartment developments through Keilor Road and Mount Alexander Road has also served to alter the streetscape with increased retail and commercial tenancies replacing what were previously for the most inactive street frontages.
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Essendon's model example set for another addition

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A 160-room Hyatt Place hotel and conference centre is envisaged for Essendon Airport.
Owners Lindsay Fox and Max Beck are adding the country's first Hyatt-branded business hotel to Melbourne's second terminal. 
The Essendon Fields chief executive Chris Cowan told The Australian Financial Review it was intended to meet the needs of business people in the north-west of Melbourne "who have very limited options."
The $60 million investment is the largest project for the airport which originally intended for closure after the opening of Tullamarine.
Essendon Fields, which was privatised in 2001, is a 300-hectare site.
There are also plans for a $20 million hangar project to service the growing private jet market.
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