Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

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For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Essendon

More and more homeowners are making the decision to downsize to an apartment, and with good reason. The benefits of downsizing are numerous, particularly when you find the right location and amenities.

One of the most common reasons for downsizing is to simplify life and reduce the time and energy required to maintain a large home. When moving to a smaller space, homeowners can free up time to pursue other interests, such as travel, hobbies, and spending time with loved ones. In essence, downsizing allows individuals to focus on the things that matter most in life.

Of course, location is also a critical factor in the decision to downsize. The location of a property can impact everything from lifestyle to accessibility to value.&nbsp;

One development that has caught the attention of many downsizers due to it's location is Essendon project, The Watson by Kincrest.

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Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road.&nbsp;

"We're downsizing, which is something we've thought about for a couple of years, and we looked at townhouses but the stairs put us off," Matt said.

"We're looking at this for the long term, so the apartment with off-street parking, that's what appealed to us.

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"When we were looking we had a 500 metre radius, because you can virtually live on this strip. There's doctors, florists, green grocers, seven restaurants I think there is, and cafes, so we always wanted to stay around this area."

Matt said he spoke to a few friends who have downsized, and they said you'll be surprised with how much time you've got on your hands.

"So I hope I'll be using the cafes more than I normally do and not trimming the hedges," Matt said.

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The Watson floorspace measures around 20 per cent larger than apartments within the surrounding area, making it perfect for downsizers.

Two and three-bedroom apartments are still available in The Watson, with floorplans spanning from 108 sqm through to 294 sqm.&nbsp;

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Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road

alisonwarters@gmail.com

Why The Watson by Kincrest is ticking all the boxes for downsizers

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building.&nbsp;

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from&nbsp;$795,000 for a two-bed townhouse.&nbsp;The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million.&nbsp;

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Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair.&nbsp;

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers.&nbsp;

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at&nbsp;1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

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The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.&nbsp;&nbsp;

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Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Builder appointed to construct Essendon's The Watson by Kincrest

The Watson, a residential development by Kincrest, is setting the bar high in Essendon's real estate market.&nbsp;

The building's exterior was crafted by the renowned architect firm Rothelowman, featuring spacious balconies and floor-to-ceiling windows that take full advantage of the city and bay views, while the interiors of The Watson have been curated by Melbourne-based architecture studio Telha Clarke.

“Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials,” Kincrest say. &nbsp;

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Offering just 37 residences, each one has been designed with owner-occupiers in mind, boasting an average internal size of 122 sqm.

With a choice of light or dark colour schemes, residents can customise their apartment to their personal style, with the neutral colour palette serving as a blank canvas, making it easy to add a touch of individuality.

Light and airy, the open-plan living and dining areas are ideal for entertaining and family gatherings, while functionality and design are blended in the kitchens, which are equipped with high-quality materials and appliances, as well as ample storage space.&nbsp;

The bedrooms also feature tasteful and practical storage solutions, as well as large windows to let in natural light.&nbsp;

LED recessed downlights feature in the living areas and bedrooms, while ducted heating and cooling, and video and intercom surveillance are other additions found in each of the homes.

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The expansive balconies adjoin the open plan living spaces, offering residents the opportunity to enjoy the peace and quiet of the outdoors, in addition to views of the city or the sea.&nbsp;

The Penthouse Collection incorporates the same light or dark colour scheme with all of the standard inclusions, in addition to select upgrades, including a built-in Miele coffee machines, fully-integrated Miele fridge and freezer, a Vintec wine fridge, three car spaces, a Miele washer and dryer, a built-in Miele speed oven, as well as a wine locker.&nbsp;

A two-bedroom townhouse is also available in the development. With just four featured in The Watson, the remaining townhouse spans 109 sqm, with one-bathroom and two car spaces.&nbsp;

[smartcode_project_cta:default project_id=135737]

Inside the Telha Clarke designed apartments at The Watson by Kincrest 

The inner-city suburb of Essendon has long been known for its leafy green landscape, dotted with parks, playgrounds and reserves. Home to AFL’s Essendon Bombers, recreational pursuits are aplenty amongst the verdant locale, while the architectural homes lining the streets date back to the early 1900’s, lending the community its heritage charm.&nbsp;

Property developers, Kincrest have tapped into the suburb’s character for their latest residential development, The Watson, with the 37-apartment project situated in the heart.

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Day to day essentials are just steps from the 1 Thorn Street site, with boutique clothing stores, hair salons and even a monthly farmer’s market on hand too.&nbsp;

It’s only a minutes walk to the North Essendon neighbourhood precinct, from The Watson, which is home to over 200 shops, including cafes, restaurants, gyms, banks, an Australian Post and a range of retail outlets.&nbsp; 
&nbsp; 
Capturing the rural heritage of the area, Essendon and its surrounding suburbs are brimming with parks and reserves, with Lincoln Park and Allison Park both just a one-minute from The Watson.&nbsp;

Connections to the city are a breeze, with Tram 59 only one minute from the site, while the Glenbervie Train Station and Essendon Train Station are only a 10-minute walk away.

[smartcode_project:default project_id=135737 project_image_fid=207827]

Families can settle into the suburb as well, with half a dozen primary and secondary schools scattered around, including St Vincent de Paul Primary School and Strathmore Secondary College.&nbsp;

One, two and three-bedroom apartments can still be purchased in The Watson, with floorplans spanning from 76 sqm to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Around the Essendon residences, The Watson by Kincrest 

Prominent developers Kincrest are rolling into the new year with a sold out project.&nbsp;

The group’s South Yarra development, Stanhope has been a hit among buyers, attracting prices from $1.7 million all the way through to $5 million,&nbsp;

Progressing through the significant Covid lockdowns, which saw many developers shut down throughout the state, Kincrest held firm, experiencing only a slight delay in delivering the final product.

Externally, Stanhope takes on its surrounding context, with architects Telha Clarke finding inspiration in the expansive landscape of trees and green spaces. Internally, world renowned Swedish designer, Lotta Agaton drew inspiration from Scandinavian light and minimalism, incorporating natural materials throughout, such as high quality solid wooden floors and handpicked sand coloured stone.

[smartcode_project:default project_id=26617 project_image_fid=148648]

Kincrest are now looking to the future having recently launched their Essendon project, The Watson to market, along with another South Yarra development, Armytage.

Kincrest’s Owner and Director, Tom Howgate said the move to deliver new products, even in the current market climate, demonstrates the group’s ability to meander around constraints and difficulties.

“We’re very proud of Stanhope and the accomplishment to sell out in what has been and currently remains a difficult market. We have held firm in our values and beliefs in delivering the project and that is what has been recognised by our purchasers in the end,” Howgate said.&nbsp;

Construction on Armytage by Kincrest is slated for February, with all but one of the five apartments already sold.&nbsp;

Located at 35-37 Kensington Road, Armytage has evolved off the success of Stanhope, with both projects addressing the gap in the current market.&nbsp;

[smartcode_project:default project_id=134069 project_image_fid=209001]

"As a developer and South Yarra local, it is important to me that local urban development is in line with the energy and demographics of the area. A building should try to encapsulate the mood, needs and lifestyle not only aspired too, but lived."

Designed for the discerning downsizers and aspiring young professionals seeking a design oriented, leisure filled lifestyle in the heart of a tree-lined streetscape, Armytage is only moments away from the open expanses of Como House and Park, as well as Toorak Village and the bustling Chapel Street.

As the latest in the pipeline, The Watson is tipped to set a new benchmark for residential development in Essendon, with its prime location and generous homes designed for the owner-occupier.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207827]

"The Watson is designed to be lived in," Howgate said.&nbsp;

"We create homes that are the perfect combination of functionality, timeless design and quality materials."

Telha Clarke have had a hand in designing all three projects, with each bringing something new to their locale while still remaining sympathetic to the surrounding history and heritage.

Delivering a mix of one, two and three-bedroom apartments, The Watson's floorplans span from 76 sqm all the way through to 294 sqm, with the three-bedders starting from $1.2 million.

[smartcode_project_cta:default project_id=135737]

Kincrest launch new apartment projects off the back of sell-out success, Stanhope

Kincrest are gearing up to set a new benchmark for residential development in Essendon.

The group has launched it's latest project, The Watson, just 37 apartments at 1 Thorn Street, offering it's future residents the convenience of Mt Alexander Road's transport connections to the east, and Lincoln Park to the west.

The Watson is designed to be lived in, Kincrest Director Tom Howgate says, with the group creating homes that are a combination of functionality, timeless design and quality materials.&nbsp;

“We pair unrivalled locations with our prestige design and construction partners to surpass our purchasers’ expectations," Howgate says.

[smartcode_project:default project_id=135737 project_image_fid=207821]

"We are driven to expand as an iconic and recognised leader in quality, innovation, sustainability and property development."

And buyers have certainly noticed, with 25 per cent of the residences already sold in the first two weeks of being on the market.&nbsp;

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer.

The exterior of the building has been designed by renowned architects Rothelowman, who have created apartments with spacious balconies and floor to ceiling windows, making the most of the uninterrupted city and bay views.

[smartcode_project:default project_id=135737 project_image_fid=207828]

“Our intent was to create homes that stand the test of time, both through design and the selection of practical materials,” the architecture firm said. &nbsp;

“At Rothelowman, we respond to the contextual elements of the urban environment to create spaces that contribute to cities, communities and individuals.”

Local architecture and design shop Telha Clarke were engaged to design the interiors of The Watson, focusing on the family-occupier and downsizer in their designs.

Internally, the apartments feature a neutral colour palette, with timber floors and Miele appliances throughout. The open plan living and dining spaces provide generously-proportioned areas for entertaining, complemented with plentiful natural light pouring into every space in the homes.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207845]

Essendon has had a long and rich cultural standing within Melbourne since its establishment.

The suburb’s quintessential palms, planted in 1929, are the longest and largest single planting of their kind in Victoria. And with the area homing one of the AFL’s most passionately supported teams, it’s not been left behind in the gentrification and modern development of the enclave.&nbsp;

Residents of The Watson will be near to the best Essendon has to offer, while also being within&nbsp;minutes of tram, train and bus connection, providing easy connection to the greater Melbourne region.&nbsp;

[smartcode_project_cta:default project_id=135737]

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer

Kincrest launch The Watson, Rothelowman-designed Essendon apartments

Essendon, the cultural hub of Melbourne&#39;s north-west, is set for a new mixed-use residential and commercial apartment tower.&nbsp;

The $26 million development&nbsp;881 Mt Alexander Road is located within the&nbsp;Essendon Junction Activity Centre, adjacent to the Essendon Railway Station.

Essendon Junction is identified as the &ldquo;cultural, entertainment and transport hub of the neighbourhood.&rdquo;

<a href="/new-apartments/881-mt-alexander-road-essendon-vic-3040"><img alt="" height="934" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-14_at_10.57.32_am.png" width="1192" /></a>

The 17-level tower, designed by IN8 Architects,&nbsp;has&nbsp;an impressive, red brick,&nbsp;five-level podium, which will home glass shop fronts. The tower element of the proposal, from levels six and up, is set back, and has been created with darker coloured glazing, providing a contrast with the red-brick&nbsp;podium.

The tower has been designed so most apartments take in city views.

&nbsp;

In their Urban Context Report, IN8 suggest that the scale and design of the building will provide for a high-quality urban design outcome that reflects the strategic opportunities of the site within an activity centre.

<a href="/new-apartments/881-mt-alexander-road-essendon-vic-3040"><img alt="" height="962" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-14_at_1.13.49_pm.png" width="1428" /></a>

&nbsp;

&nbsp;

&quot;The development will provide for a new landmark form within Essendon and allows for the current under-utilised site to be developed appropriately in order to reflect the aspirations of the City of Moonee Valley and provide for commercial and residential opportunities in a strategic location well serviced by public transport, facilities and services.&quot;

The town planning report by GrayKinnane noted four reasons why the&nbsp;proposed development provides for an acceptable planning outcome and provides for a net community benefit:

- It provides for additional commercial uses and housing in a strategically appropriate location to assist in meeting housing objectives and providing for the efficient use of urban land;

- It provides for a landmark development of architectural excellence and responds to the urban design objectives of the Planning Scheme

- It provides for a development that minimise off site amenity impacts and provides for an appropriate level of onsite amenity of future occupiers;

- It provides for acceptable access from the Road Zone and appropriate vehicle access and parking

&nbsp;

&nbsp;

The $26 million development 881 Mt Alexander Road is located within the Essendon Junction Activity Centre, adjacent to the Essendon Railway Station

Essendon 100-apartment development plans lodged

Community-focused and friendly, Essendon&rsquo;s leafy streets are home to some of Melbourne&rsquo;s most prestigious real estate.

Ready to meet the needs of all buyers and family members, the gleeful domain boasts an endless number of cafes, restaurants and grand old parks.

The majestic Maribyrnong features bike tracks, picnic spots and preened parklands that will connect you to nature.

Very well-serviced by public transport, Essendon offers painless&nbsp;commuting to the CBD, and Flemington Racecourse, with shopping and Melbourne Airport within easy reach.

Urban takes a look at the top nine new apartments and townhomes in Essendon and its surrounding suburbs.

1. <a href="/buildings/anthem-1-oshannassy-street-essendon">Anthem</a> 
Address: 1 O&rsquo;Shannassy Street, Essendon VIC 3040 
Two-bedroom apartments from $657,500

[smartcode_project:default project_id=29880 project_image_fid=161793]

Delivered by Blue Earth Group, Anthem creates an inclusive precinct in the Moonee Valley&rsquo;s largest suburb, Essendon.

Comprising one, two and three-bedroom apartments, the project boasts rich layered experiences, with residents&rsquo; facilities including private dining, central gardens, an arcade, golf simulator and co-working lounge.

The building, designed by CHT Architects, is set to include a world-class health and fitness centre with gym, sauna, steam room, yoga studio and salon.

[smartcode_project:default project_id=29880 project_image_fid=161770]

Each oversized residence is styled by Sora Interior Design and features stylish linear details, and a kitchen designed by Adam D&rsquo;Sylva, part-owner and head chef of two of Melbourne&rsquo;s hottest restaurants, Tonka and Coda.

2. <a href="/buildings/tekna-23-25-russell-street-essendon">Tekna</a> 
Address: 23-25 Russell Street, Essendon VIC 3040 
Two-bedroom apartments from $510,000

[smartcode_project:default project_id=1675 project_image_fid=46033]

Nerton&rsquo;s 30-residence building, Tekna, delivers one, and two-bedroom residneces in the epicentre of Essendon.

The contemporary building features an articulated fa&ccedil;ade influenced by the home&rsquo;s dynamic surrounds and made to complement Russel Street&rsquo;s existing streetscape.

Designed by Fenton Design Group, the property features open-plan living areas, neutral yet warm colour palettes and an outdoor terrace.

[smartcode_project:default project_id=1675 project_image_fid=46034]

Kitchens feature stone benchtops, European appliances and pendant lighting, while bathrooms boasts a minimalist, bright and lively space.

3. <a href="/buildings/glass-street-116-glass-street-essendon">Glass Street</a> 
Address: 116 Glass Street, Essendon VIC 3040 
Three-bedroom apartments from $1,200,000

[smartcode_project:default project_id=22328 project_image_fid=76548]

Glass St boasts a selection of luxury terrace homes in three and four-bedroom configurations, delivered by Empire Projects.

Designed by ClarkeHopkinsClarke, the 18 stunning residences feature generous floorplans, crafted details and modern fa&ccedil;ades.

&ldquo;Glass St is defined by timeless luxury and celebrates the very best of Essendon&rdquo;, the project marketing reads.

[smartcode_project:default project_id=22328 project_image_fid=76551]

Each generous dwelling showcases open and practical floorplans, incorporating luxury and distinctive attention to detail as well as smart technology.

4. <a href="/buildings/the-lincoln-collection-8-10-lincoln-road-essendon">The Lincoln Collection</a> 
Address: 8-10 Lincoln Road, Essendon VIC 3040 
Two-bedroom townhomes from $850,000

[smartcode_project:default project_id=84629 project_image_fid=142225]

The Lincoln Collection features just 14 limited edition townhomes in two, three and four-bedroom configurations in Melbourne&rsquo;s inner-city suburbia.

Delivered by leading local developer Branson Group, the home includes extensive storage, landscaped gardens and smart home technology.

The development, designed by DKO Architecture, features timeless appeal with versatile floorplans and exceptional spaces.

[smartcode_project:default project_id=84629 project_image_fid=142222]

A warm, natural palette features timber floors and bespoke joinery, while natural light provides a connection to the outdoors.

5. The Brass Edition 
Address: 144 Pascoe Vale Road, Moonee Ponds VIC 3039 
Two-bedroom apartments from $650,000

[smartcode_project:default project_id=3233 project_image_fid=160013]

The Brass Edition residences offer a series of 22 meticulously crafted homes in two and three-bedroom configurations that challenge the boundaries of modern design.

Taking cues from its refined industrial heritage, the Brass Edition presents a series of transitions from the street and into the building with the use of reclaimed brick, concrete and bronze cladding.

[smartcode_project:default project_id=3233 project_image_fid=160023]

Designed by ClarkeHopkinsClarke, each apartment offers living areas with abundant natural light, floor-to-ceiling windows and large balconies with climbing greenery.

6. <a href="/buildings/9-shuter-street-moonee-ponds?ref=srp_listview">9 Shuter Street</a> 
Address: 3-9 Shuter Street, Moonee Ponds VIC 3039 
Three-bedroom apartments from $1,500,000

[smartcode_project:default project_id=2992 project_image_fid=21582]

Developed by CDG, 9 Shuter Street boasts 67 apartments over eight levels in the booming inner-north-west suburb of Moonee Ponds.

The building, designed by Jackson Clements Burrows, features a contemporary fa&ccedil;ade, parquetry flooring and high-quality finishes.

[smartcode_project:default project_id=2992 project_image_fid=29449]

Residents can access exclusive resident&rsquo;s areas, including a lounge, private wine cellars and a library space. &nbsp;&nbsp;

7. <a href="/buildings/penny-lane-moonee-ponds-6-14-young-street-moonee-ponds">Penny Lane</a> 
Address: 17-19 Puckle Street, Moonee Ponds VIC 3039 
Two-bedroom apartments subject to availability

[smartcode_project:default project_id=1676 project_image_fid=76244]

Penny Lane is the latest addition to Moonee Ponds from developers Giancorp Property Group.

The residence comprises over 150 one, two and three-bedroom residences, with premium finishes, expansive spaces and intelligent design.

Designed by ClarkeHopkinsClarke, Penny Lane features energy-efficient lighting, rainwater harvesting and 15kW renewable energy.

[smartcode_project:default project_id=1676 project_image_fid=76247]

Among its amenities include a level three podium garden, gym, private lounge, terrace and residents&rsquo; dining.

8. <a href="/new-townhouses/moonee-ponds-vic-3039">Moonee Valley Park</a> 
Address: 2b McPherson Street, Moonee Ponds VIC 3039 
Two-bedroom townhouses from $645,000

[smartcode_project:default project_id=25466 project_image_fid=162012]

Mooney Valley Park boasts a collection of 36 townhomes in two, three and four-bedroom configurations.

Delivered by Hamton, the development features landscaped front gardens, underground car parking or private garages, and large entertainer&rsquo;s kitchens.

Each Rothelowman-designed home features striking fa&ccedil;ades, inspired by the historic Victorian terrace.

[smartcode_project:default project_id=25466 project_image_fid=162013]

A Wellness Sanctuary, gym and sky pool with city and racetrack views can be accessed by residents who take up the optional wellness membership.

9. <a href="/buildings/dublin-strathmore-80-bulla-road-strathmore">Dublin</a> 
Address: 80 Bulla Road, Strathmore VIC 3041 
Two-bedroom apartments from $599,000

[smartcode_project:default project_id=4575 project_image_fid=52736]

Comprising 21 residences spread across four floors, Dublin is poised to make a statement in the suburb of Strathmore.

Designed by Design Worx Architects, the low-rise building draws on natural materials to create a unique fa&ccedil;ade with sleek bold lines.

The kitchens feature premium fixtures, 2pac joinery, stone benchtops and Miele appliances.

[smartcode_project:default project_id=4575 project_image_fid=52737]

Expansive private balconies and terraces offer ample space for entertaining family and friends while overlooking breathtaking views of the city.

Urban takes a look at the top nine new apartments and townhomes in Essendon and its surrounding suburbs

max.kwok_55688

Discover the top 9 new apartments and townhomes in Essendon and its surrounding suburbs

There&#39;s plenty to love about Essendon, one of the gems of Melbourne&#39;s north west.

With its family friendly vibe, abundance of parks and recreational activities, our resident Essendon expert&nbsp;Zoe, who has called the suburb home for a number of years, has given us a run down of what&#39;s so great about living in the growing suburb.

The top line of Essendon is that is has its own local community vibe, which makes residents feel at home around the neighbourhood, particularly important for those looking to raise a family.

There&#39;s a number of school&nbsp;options for varying ages, with&nbsp;Buckley Park College, and Rosehill&nbsp;secondary just a kilometre away. There&#39;s a number of private and catholic schools too in the area including Penleigh &amp; Essendon Grammar, St Columbas, Ave Maria and St Bernads.

The well-connected suburb, with trains and trams, make it an easy commute in to the CBD.

Zoe&#39;s a fan of Essendon&#39;s lively foodie scene, with brunch spots and restaurants of varying ethnic backgrounds lining Keilor Road.

Some&nbsp;favourites include&nbsp;brunch hotspots Hey Jude, St Rose, Benny &amp; Me and Mr Walker, with the popular evening haunts&nbsp;400 Gradi and Demazzi.

There&#39;s plenty to see&nbsp;in the area, with Zoe clueing me in about the gym and pool at Windy Hill, the former Essendon AFL Club Ground, and her favourite spot&nbsp;Queens Park in the neighbouring Moonee Ponds.

Essendon is only a short distance to the shopping mecca&#39;s Highpoint and the&nbsp;Puckle Street shopping precinct.

The eclectic suburb&nbsp;is attracting a wide range of infrastructure upgrades, which has&nbsp;residential developers keen on getting in to the suburb.

There&#39;s no residential development&nbsp;more impressive than Blue Earth Group&#39;s latest apartment complex&nbsp;Anthem.

[smartcode_project:default project_id=29880 project_image_fid=161784]

Located at&nbsp;1 O&#39;Shannassy Street, just off Keilor Road, Anthem sticks to the ideas of Blue Earth brother&#39;s Omran and Michael Dib, who have coined the term &quot;High Performance Living&quot; for residents in their projects.

The biggest stand out is the facilities on offer at Anthem, rarely seen in a hotel never mind an apartment development.

They&#39;ve even upped the game on the regular apartment amenities such as gyms. Anthem&#39;s gym is fitted with the latest exercise machines from the leading fitness firm&nbsp;Technogym.

The gym will be accompanied by a wellness centre complete with yoga studio, spa, steam room and sauna.

[smartcode_project:default project_id=29880 project_image_fid=161794]

There&#39;s a private dining area and kitchen which can be booked out by residents, as well as a games room and arcade and a co-working lounge.

Blue Earth have catered for the golfer. Since the closest golf club is six kilometres away at Riverside Golf Club, Anthem is kitted out with its own golf simulator.

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously. The build will be handled by the renowned construction firm Hamilton Marino.

&nbsp;

[smartcode_project:default project_id=29880 project_image_fid=161776]

Discover exceptional oversized apartments surrounded by beautiful&nbsp;gardens. Entertain and experiment with food in a kitchen meticulously designed by an award-winning team with celebrity chef, Adam D&rsquo;Sylva

The landscaped grounds will feature a central garden, a green house garden and a retreat garden.

[smartcode_project_cta: project_id=29880]

With its family friendly vibe, abundance of parks and recreational activities, our Essendon expert, Zoe described it as have a big suburban vibe that is super safe

jordan_55689

Suburb spotlight: A residents' insight on Essendon

Residents at the boutique Essendon North apartment development Anthem will feel like they hardly have to leave the complex.

The developer Blue Earth Group, led by brothers Omran and Michael Dib, are calling it &quot;High Performance Living&quot;, offering residents access to a level of amenity rarely seen in an apartment development.

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously.

They&#39;re giving residents of the mid 200 apartment development top of the range facilities, including the gym, fitted with the latest exercise machines from the leading fitness firm Technogym.

[smartcode_project:default project_id=29880 project_image_fid=161794]

The gym will be accompanied by a wellness centre complete with yoga studio, spa, steam room and sauna.

There&#39;s a private dining area and kitchen which can be booked out by residents, as well as a games room and arcade and a co-working lounge.

[smartcode_project:default project_id=29880 project_image_fid=161797]

Blue Earth have catered for the golfer. The closest golf club is six kilometres away at Riverside Golf Club, so Anthem is kitted out with its own golf simulator.

[smartcode_project:default project_id=29880 project_image_fid=161781]

The amenities will sit across Anthem&#39;s three low-rise buildings comprising six storeys each.

The landscaped grounds will feature a central garden, a green house garden and a retreat garden.

[smartcode_project:default project_id=29880 project_image_fid=161785]

Prices at Anthem start from $439,000 for a one bedroom apartment, $555,000 for two bedroom apartments and $819,000 for three bedders.

[smartcode_project_cta: project_id=29880]

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously

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