The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

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<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

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Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

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More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
</section>
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SIERA kicks off construction at Northcliffe tower Exhale

Essendon

More and more homeowners are making the decision to downsize to an apartment, and with good reason. The benefits of downsizing are numerous, particularly when you find the right location and amenities.

One of the most common reasons for downsizing is to simplify life and reduce the time and energy required to maintain a large home. When moving to a smaller space, homeowners can free up time to pursue other interests, such as travel, hobbies, and spending time with loved ones. In essence, downsizing allows individuals to focus on the things that matter most in life.

Of course, location is also a critical factor in the decision to downsize. The location of a property can impact everything from lifestyle to accessibility to value.&nbsp;

One development that has caught the attention of many downsizers due to it's location is Essendon project, The Watson by Kincrest.

[smartcode_project:default project_id=135737 project_image_fid=207820]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road.&nbsp;

"We're downsizing, which is something we've thought about for a couple of years, and we looked at townhouses but the stairs put us off," Matt said.

"We're looking at this for the long term, so the apartment with off-street parking, that's what appealed to us.

[smartcode_project:default project_id=135737 project_image_fid=207837]

"When we were looking we had a 500 metre radius, because you can virtually live on this strip. There's doctors, florists, green grocers, seven restaurants I think there is, and cafes, so we always wanted to stay around this area."

Matt said he spoke to a few friends who have downsized, and they said you'll be surprised with how much time you've got on your hands.

"So I hope I'll be using the cafes more than I normally do and not trimming the hedges," Matt said.

[smartcode_project:default project_id=135737 project_image_fid=207846]

The Watson floorspace measures around 20 per cent larger than apartments within the surrounding area, making it perfect for downsizers.

Two and three-bedroom apartments are still available in The Watson, with floorplans spanning from 108 sqm through to 294 sqm.&nbsp;

[smartcode_project_cta:default project_id=135737]

Matt recently bought off the plan in the development, having spent the past 22 years living just 500 metres down the road

alisonwarters@gmail.com

Why The Watson by Kincrest is ticking all the boxes for downsizers

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building.&nbsp;

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from&nbsp;$795,000 for a two-bed townhouse.&nbsp;The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair.&nbsp;

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers.&nbsp;

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at&nbsp;1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

[smartcode_project:default project_id=135737 project_image_fid=207827]

The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.&nbsp;&nbsp;

[smartcode_project_cta:default project_id=135737]

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Builder appointed to construct Essendon's The Watson by Kincrest

The Watson, a residential development by Kincrest, is setting the bar high in Essendon's real estate market.&nbsp;

The building's exterior was crafted by the renowned architect firm Rothelowman, featuring spacious balconies and floor-to-ceiling windows that take full advantage of the city and bay views, while the interiors of The Watson have been curated by Melbourne-based architecture studio Telha Clarke.

“Our intent was to create homes that stand the test of time, both through the design and the selection of practical materials,” Kincrest say. &nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207820]

Offering just 37 residences, each one has been designed with owner-occupiers in mind, boasting an average internal size of 122 sqm.

With a choice of light or dark colour schemes, residents can customise their apartment to their personal style, with the neutral colour palette serving as a blank canvas, making it easy to add a touch of individuality.

Light and airy, the open-plan living and dining areas are ideal for entertaining and family gatherings, while functionality and design are blended in the kitchens, which are equipped with high-quality materials and appliances, as well as ample storage space.&nbsp;

The bedrooms also feature tasteful and practical storage solutions, as well as large windows to let in natural light.&nbsp;

LED recessed downlights feature in the living areas and bedrooms, while ducted heating and cooling, and video and intercom surveillance are other additions found in each of the homes.

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The expansive balconies adjoin the open plan living spaces, offering residents the opportunity to enjoy the peace and quiet of the outdoors, in addition to views of the city or the sea.&nbsp;

The Penthouse Collection incorporates the same light or dark colour scheme with all of the standard inclusions, in addition to select upgrades, including a built-in Miele coffee machines, fully-integrated Miele fridge and freezer, a Vintec wine fridge, three car spaces, a Miele washer and dryer, a built-in Miele speed oven, as well as a wine locker.&nbsp;

A two-bedroom townhouse is also available in the development. With just four featured in The Watson, the remaining townhouse spans 109 sqm, with one-bathroom and two car spaces.&nbsp;

[smartcode_project_cta:default project_id=135737]

Inside the Telha Clarke designed apartments at The Watson by Kincrest 

The inner-city suburb of Essendon has long been known for its leafy green landscape, dotted with parks, playgrounds and reserves. Home to AFL’s Essendon Bombers, recreational pursuits are aplenty amongst the verdant locale, while the architectural homes lining the streets date back to the early 1900’s, lending the community its heritage charm.&nbsp;

Property developers, Kincrest have tapped into the suburb’s character for their latest residential development, The Watson, with the 37-apartment project situated in the heart.

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Day to day essentials are just steps from the 1 Thorn Street site, with boutique clothing stores, hair salons and even a monthly farmer’s market on hand too.&nbsp;

It’s only a minutes walk to the North Essendon neighbourhood precinct, from The Watson, which is home to over 200 shops, including cafes, restaurants, gyms, banks, an Australian Post and a range of retail outlets.&nbsp; 
&nbsp; 
Capturing the rural heritage of the area, Essendon and its surrounding suburbs are brimming with parks and reserves, with Lincoln Park and Allison Park both just a one-minute from The Watson.&nbsp;

Connections to the city are a breeze, with Tram 59 only one minute from the site, while the Glenbervie Train Station and Essendon Train Station are only a 10-minute walk away.

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Families can settle into the suburb as well, with half a dozen primary and secondary schools scattered around, including St Vincent de Paul Primary School and Strathmore Secondary College.&nbsp;

One, two and three-bedroom apartments can still be purchased in The Watson, with floorplans spanning from 76 sqm to 294 sqm.&nbsp;

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Around the Essendon residences, The Watson by Kincrest 

Prominent developers Kincrest are rolling into the new year with a sold out project.&nbsp;

The group’s South Yarra development, Stanhope has been a hit among buyers, attracting prices from $1.7 million all the way through to $5 million,&nbsp;

Progressing through the significant Covid lockdowns, which saw many developers shut down throughout the state, Kincrest held firm, experiencing only a slight delay in delivering the final product.

Externally, Stanhope takes on its surrounding context, with architects Telha Clarke finding inspiration in the expansive landscape of trees and green spaces. Internally, world renowned Swedish designer, Lotta Agaton drew inspiration from Scandinavian light and minimalism, incorporating natural materials throughout, such as high quality solid wooden floors and handpicked sand coloured stone.

[smartcode_project:default project_id=26617 project_image_fid=148648]

Kincrest are now looking to the future having recently launched their Essendon project, The Watson to market, along with another South Yarra development, Armytage.

Kincrest’s Owner and Director, Tom Howgate said the move to deliver new products, even in the current market climate, demonstrates the group’s ability to meander around constraints and difficulties.

“We’re very proud of Stanhope and the accomplishment to sell out in what has been and currently remains a difficult market. We have held firm in our values and beliefs in delivering the project and that is what has been recognised by our purchasers in the end,” Howgate said.&nbsp;

Construction on Armytage by Kincrest is slated for February, with all but one of the five apartments already sold.&nbsp;

Located at 35-37 Kensington Road, Armytage has evolved off the success of Stanhope, with both projects addressing the gap in the current market.&nbsp;

[smartcode_project:default project_id=134069 project_image_fid=209001]

"As a developer and South Yarra local, it is important to me that local urban development is in line with the energy and demographics of the area. A building should try to encapsulate the mood, needs and lifestyle not only aspired too, but lived."

Designed for the discerning downsizers and aspiring young professionals seeking a design oriented, leisure filled lifestyle in the heart of a tree-lined streetscape, Armytage is only moments away from the open expanses of Como House and Park, as well as Toorak Village and the bustling Chapel Street.

As the latest in the pipeline, The Watson is tipped to set a new benchmark for residential development in Essendon, with its prime location and generous homes designed for the owner-occupier.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207827]

"The Watson is designed to be lived in," Howgate said.&nbsp;

"We create homes that are the perfect combination of functionality, timeless design and quality materials."

Telha Clarke have had a hand in designing all three projects, with each bringing something new to their locale while still remaining sympathetic to the surrounding history and heritage.

Delivering a mix of one, two and three-bedroom apartments, The Watson's floorplans span from 76 sqm all the way through to 294 sqm, with the three-bedders starting from $1.2 million.

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Kincrest launch new apartment projects off the back of sell-out success, Stanhope

Kincrest are gearing up to set a new benchmark for residential development in Essendon.

The group has launched it's latest project, The Watson, just 37 apartments at 1 Thorn Street, offering it's future residents the convenience of Mt Alexander Road's transport connections to the east, and Lincoln Park to the west.

The Watson is designed to be lived in, Kincrest Director Tom Howgate says, with the group creating homes that are a combination of functionality, timeless design and quality materials.&nbsp;

“We pair unrivalled locations with our prestige design and construction partners to surpass our purchasers’ expectations," Howgate says.

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"We are driven to expand as an iconic and recognised leader in quality, innovation, sustainability and property development."

And buyers have certainly noticed, with 25 per cent of the residences already sold in the first two weeks of being on the market.&nbsp;

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer.

The exterior of the building has been designed by renowned architects Rothelowman, who have created apartments with spacious balconies and floor to ceiling windows, making the most of the uninterrupted city and bay views.

[smartcode_project:default project_id=135737 project_image_fid=207828]

“Our intent was to create homes that stand the test of time, both through design and the selection of practical materials,” the architecture firm said. &nbsp;

“At Rothelowman, we respond to the contextual elements of the urban environment to create spaces that contribute to cities, communities and individuals.”

Local architecture and design shop Telha Clarke were engaged to design the interiors of The Watson, focusing on the family-occupier and downsizer in their designs.

Internally, the apartments feature a neutral colour palette, with timber floors and Miele appliances throughout. The open plan living and dining spaces provide generously-proportioned areas for entertaining, complemented with plentiful natural light pouring into every space in the homes.&nbsp;

[smartcode_project:default project_id=135737 project_image_fid=207845]

Essendon has had a long and rich cultural standing within Melbourne since its establishment.

The suburb’s quintessential palms, planted in 1929, are the longest and largest single planting of their kind in Victoria. And with the area homing one of the AFL’s most passionately supported teams, it’s not been left behind in the gentrification and modern development of the enclave.&nbsp;

Residents of The Watson will be near to the best Essendon has to offer, while also being within&nbsp;minutes of tram, train and bus connection, providing easy connection to the greater Melbourne region.&nbsp;

[smartcode_project_cta:default project_id=135737]

The 37 apartments offer a mix of one two and three-bedroom floorplans, spread across the six-level building. There are also four townhomes on offer

Kincrest launch The Watson, Rothelowman-designed Essendon apartments

Essendon, the cultural hub of Melbourne&#39;s north-west, is set for a new mixed-use residential and commercial apartment tower.&nbsp;

The $26 million development&nbsp;881 Mt Alexander Road is located within the&nbsp;Essendon Junction Activity Centre, adjacent to the Essendon Railway Station.

Essendon Junction is identified as the &ldquo;cultural, entertainment and transport hub of the neighbourhood.&rdquo;

<a href="/new-apartments/881-mt-alexander-road-essendon-vic-3040"><img alt="" height="934" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-14_at_10.57.32_am.png" width="1192" /></a>

The 17-level tower, designed by IN8 Architects,&nbsp;has&nbsp;an impressive, red brick,&nbsp;five-level podium, which will home glass shop fronts. The tower element of the proposal, from levels six and up, is set back, and has been created with darker coloured glazing, providing a contrast with the red-brick&nbsp;podium.

The tower has been designed so most apartments take in city views.

&nbsp;

In their Urban Context Report, IN8 suggest that the scale and design of the building will provide for a high-quality urban design outcome that reflects the strategic opportunities of the site within an activity centre.

<a href="/new-apartments/881-mt-alexander-road-essendon-vic-3040"><img alt="" height="962" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-03-14_at_1.13.49_pm.png" width="1428" /></a>

&nbsp;

&nbsp;

&quot;The development will provide for a new landmark form within Essendon and allows for the current under-utilised site to be developed appropriately in order to reflect the aspirations of the City of Moonee Valley and provide for commercial and residential opportunities in a strategic location well serviced by public transport, facilities and services.&quot;

The town planning report by GrayKinnane noted four reasons why the&nbsp;proposed development provides for an acceptable planning outcome and provides for a net community benefit:

- It provides for additional commercial uses and housing in a strategically appropriate location to assist in meeting housing objectives and providing for the efficient use of urban land;

- It provides for a landmark development of architectural excellence and responds to the urban design objectives of the Planning Scheme

- It provides for a development that minimise off site amenity impacts and provides for an appropriate level of onsite amenity of future occupiers;

- It provides for acceptable access from the Road Zone and appropriate vehicle access and parking

&nbsp;

&nbsp;

The $26 million development 881 Mt Alexander Road is located within the Essendon Junction Activity Centre, adjacent to the Essendon Railway Station

Essendon 100-apartment development plans lodged

Community-focused and friendly, Essendon&rsquo;s leafy streets are home to some of Melbourne&rsquo;s most prestigious real estate.

Ready to meet the needs of all buyers and family members, the gleeful domain boasts an endless number of cafes, restaurants and grand old parks.

The majestic Maribyrnong features bike tracks, picnic spots and preened parklands that will connect you to nature.

Very well-serviced by public transport, Essendon offers painless&nbsp;commuting to the CBD, and Flemington Racecourse, with shopping and Melbourne Airport within easy reach.

Urban takes a look at the top nine new apartments and townhomes in Essendon and its surrounding suburbs.

1. <a href="/buildings/anthem-1-oshannassy-street-essendon">Anthem</a> 
Address: 1 O&rsquo;Shannassy Street, Essendon VIC 3040 
Two-bedroom apartments from $657,500

[smartcode_project:default project_id=29880 project_image_fid=161793]

Delivered by Blue Earth Group, Anthem creates an inclusive precinct in the Moonee Valley&rsquo;s largest suburb, Essendon.

Comprising one, two and three-bedroom apartments, the project boasts rich layered experiences, with residents&rsquo; facilities including private dining, central gardens, an arcade, golf simulator and co-working lounge.

The building, designed by CHT Architects, is set to include a world-class health and fitness centre with gym, sauna, steam room, yoga studio and salon.

[smartcode_project:default project_id=29880 project_image_fid=161770]

Each oversized residence is styled by Sora Interior Design and features stylish linear details, and a kitchen designed by Adam D&rsquo;Sylva, part-owner and head chef of two of Melbourne&rsquo;s hottest restaurants, Tonka and Coda.

2. <a href="/buildings/tekna-23-25-russell-street-essendon">Tekna</a> 
Address: 23-25 Russell Street, Essendon VIC 3040 
Two-bedroom apartments from $510,000

[smartcode_project:default project_id=1675 project_image_fid=46033]

Nerton&rsquo;s 30-residence building, Tekna, delivers one, and two-bedroom residneces in the epicentre of Essendon.

The contemporary building features an articulated fa&ccedil;ade influenced by the home&rsquo;s dynamic surrounds and made to complement Russel Street&rsquo;s existing streetscape.

Designed by Fenton Design Group, the property features open-plan living areas, neutral yet warm colour palettes and an outdoor terrace.

[smartcode_project:default project_id=1675 project_image_fid=46034]

Kitchens feature stone benchtops, European appliances and pendant lighting, while bathrooms boasts a minimalist, bright and lively space.

3. <a href="/buildings/glass-street-116-glass-street-essendon">Glass Street</a> 
Address: 116 Glass Street, Essendon VIC 3040 
Three-bedroom apartments from $1,200,000

[smartcode_project:default project_id=22328 project_image_fid=76548]

Glass St boasts a selection of luxury terrace homes in three and four-bedroom configurations, delivered by Empire Projects.

Designed by ClarkeHopkinsClarke, the 18 stunning residences feature generous floorplans, crafted details and modern fa&ccedil;ades.

&ldquo;Glass St is defined by timeless luxury and celebrates the very best of Essendon&rdquo;, the project marketing reads.

[smartcode_project:default project_id=22328 project_image_fid=76551]

Each generous dwelling showcases open and practical floorplans, incorporating luxury and distinctive attention to detail as well as smart technology.

4. <a href="/buildings/the-lincoln-collection-8-10-lincoln-road-essendon">The Lincoln Collection</a> 
Address: 8-10 Lincoln Road, Essendon VIC 3040 
Two-bedroom townhomes from $850,000

[smartcode_project:default project_id=84629 project_image_fid=142225]

The Lincoln Collection features just 14 limited edition townhomes in two, three and four-bedroom configurations in Melbourne&rsquo;s inner-city suburbia.

Delivered by leading local developer Branson Group, the home includes extensive storage, landscaped gardens and smart home technology.

The development, designed by DKO Architecture, features timeless appeal with versatile floorplans and exceptional spaces.

[smartcode_project:default project_id=84629 project_image_fid=142222]

A warm, natural palette features timber floors and bespoke joinery, while natural light provides a connection to the outdoors.

5. The Brass Edition 
Address: 144 Pascoe Vale Road, Moonee Ponds VIC 3039 
Two-bedroom apartments from $650,000

[smartcode_project:default project_id=3233 project_image_fid=160013]

The Brass Edition residences offer a series of 22 meticulously crafted homes in two and three-bedroom configurations that challenge the boundaries of modern design.

Taking cues from its refined industrial heritage, the Brass Edition presents a series of transitions from the street and into the building with the use of reclaimed brick, concrete and bronze cladding.

[smartcode_project:default project_id=3233 project_image_fid=160023]

Designed by ClarkeHopkinsClarke, each apartment offers living areas with abundant natural light, floor-to-ceiling windows and large balconies with climbing greenery.

6. <a href="/buildings/9-shuter-street-moonee-ponds?ref=srp_listview">9 Shuter Street</a> 
Address: 3-9 Shuter Street, Moonee Ponds VIC 3039 
Three-bedroom apartments from $1,500,000

[smartcode_project:default project_id=2992 project_image_fid=21582]

Developed by CDG, 9 Shuter Street boasts 67 apartments over eight levels in the booming inner-north-west suburb of Moonee Ponds.

The building, designed by Jackson Clements Burrows, features a contemporary fa&ccedil;ade, parquetry flooring and high-quality finishes.

[smartcode_project:default project_id=2992 project_image_fid=29449]

Residents can access exclusive resident&rsquo;s areas, including a lounge, private wine cellars and a library space. &nbsp;&nbsp;

7. <a href="/buildings/penny-lane-moonee-ponds-6-14-young-street-moonee-ponds">Penny Lane</a> 
Address: 17-19 Puckle Street, Moonee Ponds VIC 3039 
Two-bedroom apartments subject to availability

[smartcode_project:default project_id=1676 project_image_fid=76244]

Penny Lane is the latest addition to Moonee Ponds from developers Giancorp Property Group.

The residence comprises over 150 one, two and three-bedroom residences, with premium finishes, expansive spaces and intelligent design.

Designed by ClarkeHopkinsClarke, Penny Lane features energy-efficient lighting, rainwater harvesting and 15kW renewable energy.

[smartcode_project:default project_id=1676 project_image_fid=76247]

Among its amenities include a level three podium garden, gym, private lounge, terrace and residents&rsquo; dining.

8. <a href="/new-townhouses/moonee-ponds-vic-3039">Moonee Valley Park</a> 
Address: 2b McPherson Street, Moonee Ponds VIC 3039 
Two-bedroom townhouses from $645,000

[smartcode_project:default project_id=25466 project_image_fid=162012]

Mooney Valley Park boasts a collection of 36 townhomes in two, three and four-bedroom configurations.

Delivered by Hamton, the development features landscaped front gardens, underground car parking or private garages, and large entertainer&rsquo;s kitchens.

Each Rothelowman-designed home features striking fa&ccedil;ades, inspired by the historic Victorian terrace.

[smartcode_project:default project_id=25466 project_image_fid=162013]

A Wellness Sanctuary, gym and sky pool with city and racetrack views can be accessed by residents who take up the optional wellness membership.

9. <a href="/buildings/dublin-strathmore-80-bulla-road-strathmore">Dublin</a> 
Address: 80 Bulla Road, Strathmore VIC 3041 
Two-bedroom apartments from $599,000

[smartcode_project:default project_id=4575 project_image_fid=52736]

Comprising 21 residences spread across four floors, Dublin is poised to make a statement in the suburb of Strathmore.

Designed by Design Worx Architects, the low-rise building draws on natural materials to create a unique fa&ccedil;ade with sleek bold lines.

The kitchens feature premium fixtures, 2pac joinery, stone benchtops and Miele appliances.

[smartcode_project:default project_id=4575 project_image_fid=52737]

Expansive private balconies and terraces offer ample space for entertaining family and friends while overlooking breathtaking views of the city.

Urban takes a look at the top nine new apartments and townhomes in Essendon and its surrounding suburbs

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Discover the top 9 new apartments and townhomes in Essendon and its surrounding suburbs

There&#39;s plenty to love about Essendon, one of the gems of Melbourne&#39;s north west.

With its family friendly vibe, abundance of parks and recreational activities, our resident Essendon expert&nbsp;Zoe, who has called the suburb home for a number of years, has given us a run down of what&#39;s so great about living in the growing suburb.

The top line of Essendon is that is has its own local community vibe, which makes residents feel at home around the neighbourhood, particularly important for those looking to raise a family.

There&#39;s a number of school&nbsp;options for varying ages, with&nbsp;Buckley Park College, and Rosehill&nbsp;secondary just a kilometre away. There&#39;s a number of private and catholic schools too in the area including Penleigh &amp; Essendon Grammar, St Columbas, Ave Maria and St Bernads.

The well-connected suburb, with trains and trams, make it an easy commute in to the CBD.

Zoe&#39;s a fan of Essendon&#39;s lively foodie scene, with brunch spots and restaurants of varying ethnic backgrounds lining Keilor Road.

Some&nbsp;favourites include&nbsp;brunch hotspots Hey Jude, St Rose, Benny &amp; Me and Mr Walker, with the popular evening haunts&nbsp;400 Gradi and Demazzi.

There&#39;s plenty to see&nbsp;in the area, with Zoe clueing me in about the gym and pool at Windy Hill, the former Essendon AFL Club Ground, and her favourite spot&nbsp;Queens Park in the neighbouring Moonee Ponds.

Essendon is only a short distance to the shopping mecca&#39;s Highpoint and the&nbsp;Puckle Street shopping precinct.

The eclectic suburb&nbsp;is attracting a wide range of infrastructure upgrades, which has&nbsp;residential developers keen on getting in to the suburb.

There&#39;s no residential development&nbsp;more impressive than Blue Earth Group&#39;s latest apartment complex&nbsp;Anthem.

[smartcode_project:default project_id=29880 project_image_fid=161784]

Located at&nbsp;1 O&#39;Shannassy Street, just off Keilor Road, Anthem sticks to the ideas of Blue Earth brother&#39;s Omran and Michael Dib, who have coined the term &quot;High Performance Living&quot; for residents in their projects.

The biggest stand out is the facilities on offer at Anthem, rarely seen in a hotel never mind an apartment development.

They&#39;ve even upped the game on the regular apartment amenities such as gyms. Anthem&#39;s gym is fitted with the latest exercise machines from the leading fitness firm&nbsp;Technogym.

The gym will be accompanied by a wellness centre complete with yoga studio, spa, steam room and sauna.

[smartcode_project:default project_id=29880 project_image_fid=161794]

There&#39;s a private dining area and kitchen which can be booked out by residents, as well as a games room and arcade and a co-working lounge.

Blue Earth have catered for the golfer. Since the closest golf club is six kilometres away at Riverside Golf Club, Anthem is kitted out with its own golf simulator.

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously. The build will be handled by the renowned construction firm Hamilton Marino.

&nbsp;

[smartcode_project:default project_id=29880 project_image_fid=161776]

Discover exceptional oversized apartments surrounded by beautiful&nbsp;gardens. Entertain and experiment with food in a kitchen meticulously designed by an award-winning team with celebrity chef, Adam D&rsquo;Sylva

The landscaped grounds will feature a central garden, a green house garden and a retreat garden.

[smartcode_project_cta: project_id=29880]

With its family friendly vibe, abundance of parks and recreational activities, our Essendon expert, Zoe described it as have a big suburban vibe that is super safe

jordan_55689

Suburb spotlight: A residents' insight on Essendon

Residents at the boutique Essendon North apartment development Anthem will feel like they hardly have to leave the complex.

The developer Blue Earth Group, led by brothers Omran and Michael Dib, are calling it &quot;High Performance Living&quot;, offering residents access to a level of amenity rarely seen in an apartment development.

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously.

They&#39;re giving residents of the mid 200 apartment development top of the range facilities, including the gym, fitted with the latest exercise machines from the leading fitness firm Technogym.

[smartcode_project:default project_id=29880 project_image_fid=161794]

The gym will be accompanied by a wellness centre complete with yoga studio, spa, steam room and sauna.

There&#39;s a private dining area and kitchen which can be booked out by residents, as well as a games room and arcade and a co-working lounge.

[smartcode_project:default project_id=29880 project_image_fid=161797]

Blue Earth have catered for the golfer. The closest golf club is six kilometres away at Riverside Golf Club, so Anthem is kitted out with its own golf simulator.

[smartcode_project:default project_id=29880 project_image_fid=161781]

The amenities will sit across Anthem&#39;s three low-rise buildings comprising six storeys each.

The landscaped grounds will feature a central garden, a green house garden and a retreat garden.

[smartcode_project:default project_id=29880 project_image_fid=161785]

Prices at Anthem start from $439,000 for a one bedroom apartment, $555,000 for two bedroom apartments and $819,000 for three bedders.

[smartcode_project_cta: project_id=29880]

The Collingwood-based CHT Architects have designed the building, having worked with Blue Earth on a number of projects previously

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