Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Elenberg Fraser

<html><body>
Council planners have paved the way for a substantial residential development within the Highpoint Major Activity Centre.

Last week Council ruled upon the proposal that accounts for an amalgamated 4,928 square metre site at 19-21 White Street. It represents the first application lodged for the immediate area since the land was rezoned into a mixed-use setting, and gained in-principle support from Maribyrnong City Council planners.

Council's City Development Special Committee considered the proposal last week for the site which runs off Rosamond Road, and which seeks to replace two large warehouses.

19-21 White Street sees developer Hengmao Australia and Elenberg Fraser converge once more; Hengmao Australia had a hand in <a href="https://www.hengmaoaustralia.com/projects">South Yarra's Lucia Apartments</a> which was designed by Elenberg Fraser. Whilst that project included 448 apartments, 19-21 White Street is set to yield a more modest 268 apartments.

<h2>19-21 White Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image95_4.jpg" rel="gallery-all" title="Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image95_4.jpg?itok=HdyFZUaN" title="Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser</figcaption></figure><ul>
<li>Expected development cost: $80 million</li>
	<li>Site area: 4,928 square metres with 70.3 metre frontage</li>
	<li>12 storey mixed-use building: maximum building height of 41 metres</li>
	<li>268 dwellings: 75 x 1BR, 173 x 2BR, 20 x 3BR</li>
	<li>2 tenancies: 881 square metres</li>
	<li>Communal open space &amp; amenities: 1026 square metres</li>
	<li>2 basement levels: 363 car spaces &amp; 140 bicycles</li>
</ul>
<h2>First in for design </h2>

<blockquote>
The proposed development is the first ‘cab of the rank’ in this precinct of the Highpoint Major Activity Centre and sets a benchmark for a high quality design that should be used as an example in future development proposals.

The provision of a public plaza, visually interesting façade and provision of an active frontage with retail space at ground level should be applauded. The application also involves the consolidation of three lots which has attributed to the high quality design and equitable development opportunities for adjoining sites.

Site consolidation is also specifically encouraged by Council policy at this location.

The significant landscaping at podium level further softens the form and draws the attention away from the taller element. It is acknowledged that without the proposed separation, landscaping, site consolidation and recessed nature the additional height would have not been supported.
<cite>Report to Maribyrnong's City Development Special Committee</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image96.jpg" rel="gallery-all" title="Going green at street level. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="399" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image96.jpg?itok=k9lkJNdq" title="Going green at street level. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>Going green at street level. Planning image: Elenberg Fraser</figcaption></figure><h2>Excellence over height</h2>

Despite a preferred height of ten storeys, planners saw fit to gloss over the extra two levels incorporated into the design.

Principally they believe that 19-21 White Street will set a design precedent for future projects within the activity centre. Site consolidation, building separation, a recessed taller element above the podium and an overall high architectural quality are stand out aspects of the H-shaped design.

Council planners also lauded the overall quality of finishes incorporated across the design, labelling the architectural expression "bold and striking." Pewter-coloured glazing dominates, supported by dark grey painted concrete and silver powder-coated metal screening. 

Surrounded by big-box retail outlets for the foreseeable future, the White Street proposal also includes two large-scale retail tenancies at ground level, with the larger tenancy at approximately 600 square metres.
</body></html>

silvermb

Hengmao Australia moves on Maribyrnong's activity centre

<html><body>
Located at 54 A'beckett Street, the 55-storey Avant has topped out months ahead of schedule, with builder Probuild citing its use of its innovative construction methodology – The Probuild Construction System (PCS) -  as a key factor in achieving this significant milestone.

Designed by Elenberg Fraser for Singaporean developer World Class Global, Avant will upon completion feature 456 residential apartments comprising a mix of one, two and three bedrooms.

The 167m high tower boasts 18,500m2 of distinctive façade with custom coloured glazing and feature diagrid fins that envelop the entire building. Currently installed to level 51, this façade was directly procured by Probuild from premium suppliers in China.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cam066_20180207_19_01_49.jpg" rel="gallery-all" title="Webcam photo of the now topped-out Avant. Image : Probuild"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cam066_20180207_19_01_49.jpg?itok=WmsvvLAa" title="Webcam photo of the now topped-out Avant. Image : Probuild" width="580"></a>

<figcaption>Webcam photo of the now topped-out Avant. Image : Probuild</figcaption></figure><blockquote>
We’re delivering a lot of the future Melbourne skyline right now. With so many high-rise projects on the go, you develop expertise and get very efficient at what you do.

The PCS is our efficiency methodology borrowed from the automotive industry. They’ve been doing this for years. We’re currently in development linking our supply chain system, with IOT monitoring and digital payment system both integrated. It’s a very exciting time in construction.

“The level of efficiency we’re seeing at Avant is equally impressive. PCS has again enabled us to top out months ahead of schedule, and it’s looking like we’ll be handing over to our client World Class Global well in advance as well. 

 - Probuild Victorian Managing Director, Luke Stambolis
</blockquote>

Avant joins a growing suite of other towers delivered or under construction by Probuild in the northern CBD including MY80, its sister building Empire, Victoria One and Aurora Melbourne Central, which will become the tallest tower in the Melbourne CBD.

Architects Elenberg Fraser describe the tower's lace-like facade as reminiscent of fishnets, with the colour of the glazing inspired by their client's family jewellery business. The tower's corners are also chamfered within each facade segment, emphasising the lattice's pattern while also addressing wind concerns. With the neighbouring MY80 building in close proximity, directional fins have been applied to provide privacy while still maintaining views out.

<blockquote>
We weren’t afraid to bring logic to the foreground of Avant – our new slender, 55 storey residential tower on A’Beckett Street. The structural elements that govern the building’s massing are articulated through a geometric pattern spread across the building’s surface.

This distinctive façade clearly shows the structural density is compressed into the base of the building, stretching out to the top. But Avant has a softer side as well: the lace-like exo skeleton and chamfered corners create a delicate fishnet effect – our formula? Super structure + super graphic = super surface.

There is even a story behind the vivid violet glazing – a nod to the heritage of the developer World Class Land and their parent company Aspial, whose family jewellery business patented the precious alloys to create purple gold.

- Elenberg Fraser
</blockquote>

Probuild is scheduled to hand over 203 apartments, up to level 29 this month before handing over the remaining 253 apartments – along with three levels of residential communal amenities - to Wold Class Global in mid-2018.

PROJECT TEAM

<ul>
<li>Client :World Class Global</li>
	<li>Architect : Elenberg Fraser </li>
	<li>Builder : Probuild</li>
	<li>Project Manager : Sinclair Brook</li>
	<li>Town Planner : Urbis</li>
	<li>Building Surveyor : PLP</li>
	<li>Civil Engineer: WSP</li>
	<li>Fire Engineer: Omni Energy</li>
	<li>Land Surveyor : Reeds </li>
	<li>Quantity Surveyor : WT Partnership </li>
	<li>Services Engineer : Murchie Consulting</li>
	<li>Acoustic Engineer : Murchie Consulting</li>
	<li>Landscape Architect : Tract</li>
	<li>Waste Consultant : Leigh Design</li>
	<li>ESD Consultant : Murchie Consulting</li>
	<li>Wind Engineer : Mel Consultants</li>
	<li>Traffic Engineer: TTM Consulting</li>
	<li>Structural Engineer : WSP Structures</li>
	<li>Mechanical Engineer : Murchie Consulting </li>
	<li>Hydraulic Engineer : Murchie Consulting</li>
</ul>
</body></html>

Laurence Dragomir

Probuild tops out World Class Global's Avant ahead of schedule

<html><body>
City of Port Phillip will this week indicate that it has sufficient reason to object to two pending projects in Port Melbourne.

17 Rocklea Drive and 365-391 Plummer Street are both within the Wirraway Precinct of Fishermans Bend, and both projects are under the authority of the Minister for Planning. Nonetheless it has been recommended by internal planners that City of Port Phillip denies support for either application in their respective current forms.

The two proposals are controlled by separate entities, although it's been <a href="http://www.smh.com.au/business/property/third-street-plans-135b-in-fishermans-bend-projects-20170314-guxsae">reported </a>that Malvern-based Third Street is the developer of both projects, with Elenberg Fraser the common architect. The duo collaborated for Third Street's first Fishermans Bend project, dubbed <a href="/buildings/pm-port-melbourne-320-plummer-street-port-melbourne">PM Port Melbourne</a> which is approaching a construction start.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image52_5.jpg" rel="gallery-all" title="Elenberg Fraser's Plummer Street scheme."><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image52_5.jpg?itok=bLqf0x0X" title="Elenberg Fraser's Plummer Street scheme." width="580"></a>

<figcaption>Elenberg Fraser's Plummer Street scheme.</figcaption></figure>In its current guise, 365-391 Plummer Street consists of 1,188 apartments backed by 985 car parks over three separate towers. A restaurant, café, sensory retreat, numerous retail spaces and supermarket support the residences; although there has been no provision for an affordable housing component.

Almost half the apartments are designated as single bedroom abodes (582), with the balance consisting of 494 dual bedroom and 112 triple bedroom dwellings.

Plans for the 19,410 square metre site nominates a new through block of 2,673 square metres as the development's public open space.

With 18 storeys above three ‘mezzanine’ storeys, 17 Rocklea Drive has a considerably smaller number of apartments planned. SoHo office/dwellings and apartments amount to 224, split between 131 single bedroom, 66 dual bedroom and  27 triple bedroom dwellings.

A cinema, health club, yoga room, oversized dining room, garden lounge, communal landscaped terrace, sky lounge, library, business club, meeting room, skyline pool, jacuzzi, and rooftop landscaped outdoor area headline the project's considerable amenities.

365-391 Plummer Street's Floor Area Ratio stands at 6.94:1, whilst 17 Rocklea Drive's is lower at 5.66:1.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image53_4.jpg" rel="gallery-all" title="Elenberg Fraser have conceived Rockley Drive."><img alt="" class="image-article-full-width-580px" height="475" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image53_4.jpg?itok=vzrsKO01" title="Elenberg Fraser have conceived Rockley Drive." width="580"></a>

<figcaption>Elenberg Fraser have conceived Rockley Drive.</figcaption></figure>Although nominally against both projects in their current forms, City of Port Phillip have included a set of draft conditions for both in the likelihood that they will eventually gain approval.

For the Plummer Street development, Council has cited concerns in relation to "the amenity of dwellings including daylight access and outlook, lack of affordable housing and 3 bedroom dwellings, parking provision and design, loading and waste collection, bike parking provision and design, and sustainability."

City of Port Phillip has attached standard draft conditions to their report in order to assist VCAT should they determine to approve the proposal; these conditions are primarily focused on the inclusion of an affordable housing aspect. Beyond that Council has chosen to refrain from other conditions, citing the complexity of the application.

A number of issues surrounding Rocklea Drive pertain to "building height exceeding the mandatory maximum number of storeys, car park design...lack of diversity in housing types and sizes, wind impacts adjacent to and within the site, lack of affordable housing." Council also believes these issues can be ameliorated by conditions which would see the proposal modified.
</body></html>

CoPP provides limited joy for two Fishermans Bend proposals

<html><body>
SP Setia's golden touch looks to have taken a literal turn as the developer prepares to launch UNO Melbourne.

111 A'Beckett Street will be home to the mixed-use tower, after SP Setia concluded a deal to purchase the site from Singaporean developer Tong Eng for $61 million mid this year. The project is appearing across a number of websites in an all gold finish, differing from the approved version which was to have utilised a tinted performance glazing system resulting in a multicoloured facade.

Urban.com.au was <a href="/news/tong-eng-groups-dazzling-210-metre-entry-into-the-australian-market">first to bring the Elenberg Fraser-designed tower to light</a> during 2015. 

UNO Melbourne is set to join no less than six major skyscrapers designed by Elenberg Fraser in the immediate vicinity. Adjoining SP Setia's pending A'Beckett Street tower is EQ.Tower; at 63 levels it is another Elenberg Fraser product.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image14uno.jpg" rel="gallery-all" title="UNO Melbourne will see a mixed-use outcome. Image: Yeeyi"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image14uno.jpg?itok=Na8dPckZ" title="UNO Melbourne will see a mixed-use outcome. Image: Yeeyi" width="580"></a>

<figcaption>UNO Melbourne will see a mixed-use outcome. Image: Platinum Realty Investment Group</figcaption></figure>The tower will span 210 metres in height and consist of approximately 60,000sqm of floor area. SP Setia's purchase of the site with a permit which was granted prior to reworked planning controls has allowed for UNO Melbourne to maintain a roughly 35:1 plot ratio, far above the preferred current 24:1 ratio.

Apartments aside, the image above suggests that SP Setia have chosen to include a hotel across the tower's lower levels.

<a href="/buildings/uno-melbourne-117-abeckett-street-melbourne">UNO Melbourne</a> will rise behind the retained facade of the Commonwealth Motors building, which is finished in an Art Deco-style. As shown above, the lower sections of the tower are likely to include amenities such as a hotel club, conference facilities and a childcare centre.

Traditional apartments take over thereafter, bisected by a level 40 sky lounge and capped by a level 64 wellness centre.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_17.jpg" rel="gallery-all" title="Indicative finishes within the tower. Image: Raeon"><img alt="" class="image-article-full-width-580px" height="518" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_17.jpg?itok=gLGbONRP" title="Indicative finishes within the tower. Image: Raeon" width="580"></a>

<figcaption>Indicative finishes within the tower. Image: Raeon</figcaption></figure>The sky lounge is set to include a library, music room, games room, cinema and dining area. UNO Wellness as it has been dubbed on level 64 includes a heated pool, sauna, steam room, yoga studio and gym.

Apartments with UNO Melbourne as shown on early advertising material would include one, two and three bedroom options, with study add-ons also available. Apartments are expected to range in size between 51sqm and 111sqm.

SP Setia have an operational website for UNO Melbourne and according to online platforms the project has an expected completion date of late 2021.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_20.jpg" rel="gallery-all" title="A view to Melbourne's north. Image: Raeon"><img alt="" class="image-article-full-width-580px" height="360" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_20.jpg?itok=T-9HDje5" title="A view to Melbourne's north. Image: Raeon" width="580"></a>

<figcaption>A view to Melbourne's north. Image: Raeon</figcaption></figure>
</body></html>

SP Setia closes in on Melbourne's next major tower release

<html><body>
Crema Group is the driving force behind the purchase of 8 Palmerston Crescent, South Melbourne which was successfully sold by Colliers earlier this year. Perhaps better known as home to Pink Palace, the 908sqm island site has gone to planning with the expectation of another high-rise for this burgeoning pocket of South Melbourne.

Bids for the site closed during March, having been offered for sale for the first time in 30 years. Reportedly sold for approximately $15 million, Crema Group is spearheading redevelopment efforts for the site under entity Palmerston Crescent Development Pty Ltd.

Designed by Elenberg Fraser, plans for the mixed-use tower were lodged with City of Port Phillip during July.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17pp.jpg" rel="gallery-all" title="Perspective of the development's ground floor restaurant. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="247" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17pp.jpg?itok=N3JZyH6e" title="Perspective of the development's ground floor restaurant. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>Perspective of the development's ground floor restaurant. Planning image: Elenberg Fraser.</figcaption></figure>Expected is an 18-storey, 64m building above 6 basement levels. Included within the basement is a wine cellar.

433sqm across the ground floor is committed to food and drink premises, whilst the tower's podium is dedicated to 3,300sqm of office space and amenities. Thereafter 44 apartments are split between 36 two-bedroom apartments, 6 three-bedrooms apartments and dual penthouses; both span 236sqm.

The design's excessive level of amenity versus the limited number of larger apartments (internals floorplans begin at 118sqm) hints at the project being positioned for owner-occupiers. Recent projects such as GURNER's Albert Place Residences nearby found immediate sales success, particularly with downsizers. Incidentally Elenberg Fraser was also the design lead behind that project.

A 413sqm rooftop lounge and pool crown 8 Palmerston Crescent.

For Crema Group, 8 Palmerston Crescent shapes as the next step in meeting Melbourne's heightened desire for oversized apartments. The developer/builder is currently building a luxury end-to-end development dubbed Derby Place in Kew.

<h2>Elenberg Fraser dominance</h2>

Whilst Crema Group pushes into South Melbourne, architect Elenberg Fraser is right at home in the precinct. According to the Apartments.com.au Project Database, the design practice currently has five additional projects in development in close proximity of 8 Palmerston Crescent.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3efsm.jpg" rel="gallery-all" title="Elenberg Fraser's work"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3efsm.jpg?itok=TsnHn8iO" title="Elenberg Fraser's work" width="580"></a>

<figcaption>Elenberg Fraser's current work.</figcaption></figure>Designed by Elenberg Fraser, <a href="/buildings/park-ave-39-park-street-south-melbourne">37-43 Park Street</a>, <a href="/new-apartments/13-21-palmerston-crescent-south-melbourne">13-21 Palmerston Crescent</a> and <a href="/new-apartments/first-light-28-albert-road-south-melbourne">28-32 Albert Road</a> all hold approval. <a href="/buildings/74-eastern-road-south-melbourne">74 Eastern Road</a>'s wave-like facade is nearing construction completion and <a href="/buildings/albert-place-7-bowen-crescent-south-melbourne">Albert Place Residences</a> has moved to demolition, with an eye toward an immediate construction start thereafter.

All in all Elenberg Fraser are responsible for the creation of in excess of 700 apartments in the precinct.

Lead image: Google
</body></html>

Crema Group sizes up another tower for South Melbourne

<html><body>
Long at planning, 478-488 Elizabeth Street has come away from the approvals process with a permit.

Earlier this month the final stamp of approval was granted for the project, after a stint at VCAT which resulted in the appeals body issuing an order to approve the development during late August. The final result sees an Elenberg Fraser-designed tower in excess of 60 levels permitted on site consisting of apartments, a hotel component and retail tenancies at ground level. 

478-488 Elizabeth Street slots in between the completed 226 metre Vision Apartments and the under construction Victoria One at 241 metres, and would further intensify the emerging 'wall' of skyscrapers that have created a new backdrop around Queen Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2478.jpg" rel="gallery-all" title="The site's initial vision and CBRE City Sale's now sold outcome"><img alt="" class="image-article-full-width-580px" height="392" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2478.jpg?itok=tLdO-Ajz" title="The site's initial vision and CBRE City Sale's now sold outcome" width="580"></a>

<figcaption>The site's initial vision and CBRE City Sale's now sold outcome</figcaption></figure>The project was refused by Planning Minister Richard Wynne during February of this year, with a visit to VCAT ensuing.

478-488 Elizabeth Street's tilt at approval took an unusual turn during the planning process, seeing CBRE City Sales appointed by then developer L1-2013 Pty Ltd to sell the site subject to attaining a permit. An International Expressions of Interest campaign was held some months ago.

CBRE City Sales have now completed the sale of the 1,172sqm site, with the new owner picking up the right to develop the mixed-use tower. 

So while the new owner of the Elizabeth Street site takes the chocolates, it seems that RJ International (Aust) Pty Ltd's bid to redevelop Southbank's Tea House complex is more a case of boiled lollies. Earlier this month the application, which Apartments.com.au <a href="/news/tea-for-two-southbanks-historic-tea-house-up-for-a-towering-addition">first brought to light</a>, was moved from the State planning register to that of Council's.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_8_0.jpg" rel="gallery-all" title="28 Clarendon Street will not receive a tower of this size as orignally planned"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_8_0.jpg?itok=zkHz0OMS" title="28 Clarendon Street will not receive a tower of this size as orignally planned" width="580"></a>

<figcaption>28 Clarendon Street will not receive a tower of this size as orignally planned</figcaption></figure>This implies that the initial 39 level submission at 145 metres and with a GFA of 35,035sqm has shrunk considerably. Below the 25,000sqm mark, City of Melbourne becomes the responsible authority.

An amended application has indeed been noted during the approvals process.

Geelong-based architecture firm CLWA and heritage architects Lovell Chen conceived the originally submitted design, incorporating 312 hotel suites, 38 supersized apartments, various amenities and an internally reworked Tea House which would compliment the tower's intended use.

What the new plans for the 2,948sqm site entail remains to be seen.
</body></html>

Elizabeth Street wins approval, Clarendon Street goes back to the drawing board

<html><body>
As construction progresses on its initial two Melbourne developments, UEM Sunrise is launching its third local project which shapes as a very definitive presence in Melbourne's high-end apartment market.

Mayfair will account for an existing commercial complex at 412 St Kilda Road. In its place, a $330 million Zaha Hadid Architects-inspired residential tower will rise with only 158 apartments included.

With the St Kilda Road precinct already heavy with apartment projects in development, UEM Sunrise have sought to place Mayfair at the pointy end of the pack. Mayfair's features will include private lift lobbies, a 24-hour concierge service and the opportunity to include custom-designed signature Zaha Hadid pieces within the apartments.

UEM Sunrise have sought to reinterpret the concept of ‘luxury’ from the idea of "ornamental embellishments, the adornment of space and the display of wealth and ostentation."

With Mayfair, UEM Sunrise has chosen to highlight the "unique experiences, personalisation and a sense of place. Mayfair exudes that next level of elegance, appealing to discerning buyers who wish to be a part of a living, breathing piece of Zaha Hadid art.”

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9myf.jpg" rel="gallery-all" title="Mayfair's lobby space"><img alt="" class="image-article-full-width-580px" height="351" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9myf.jpg?itok=5nWAEK-7" title="Mayfair's lobby space" width="580"></a>

<figcaption>Mayfair by Zaha Hadid adorns the lobby space</figcaption></figure><h2>What they say</h2>

<blockquote>
We wanted to create a landmark that is equally innovative and spectacular to its predecessors, if not more. We are extremely excited to launch Mayfair with internationally acclaimed Zaha Hadid Architects and Australian-based architecture practice, Elenberg Fraser.

The world’s most liveable city remains a key focus for UEM Sunrise, and Mayfair will add a legacy building to both St Kilda Road and Melbourne’s skyline that is unmatched by others, reinforcing our longstanding commitment to delivering sterling living spaces that resonate with Melbourne’s stature as a truly international city.
<cite>Anwar Syahrin Abdul Ajib: UEM Sunrise Managing Director/Chief Executive Officer</cite>
</blockquote>

<blockquote>
The location on St Kilda Road is another drawcard for buyers looking to make the move from established inner-city suburbs. Buyers looking for a complete lifestyle change for their encore years want nothing but the best – they want to walk to the theatre precinct, pop into the city for work or go shopping, and spend their leisure time at the nearby gardens and golf courses.

The breath-taking panoramic views of the Royal Botanic Gardens, Shrine of Remembrance, Albert Park and Port Phillip Bay remind them that they are not just in the heart of the action, but that they own a piece of Melbourne’s prime real estate.
<cite>Peter Kudelka: Director at Kay &amp; Burton</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image191_0.jpg" rel="gallery-all" title="Mayfair's luxury rooftop "><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image191_0.jpg?itok=x2X1WkNd" title="Mayfair's luxury rooftop " width="580"></a>

<figcaption>Mayfair's luxury rooftop</figcaption></figure>With the St Kilda Road precinct already heavy with premium apartment projects, Mayfair has been billed as offering "a new lifestyle previously unseen in the city’s ever-growing residential landscape, featuring bespoke residences and penthouses."

The 158 apartments range between one and five bedrooms, and from 70 square metres to 556 square metres for penthouses dubbed the Zaha Signature Suites. Pricing is reflective of the project's intended stature, starting from $823,000 and moving on up to $13.1 million for the very <a href="/new-apartments/the-mayfair-412-st-kilda-road-melbourne">best dwelling within Mayfair</a>.

Construction is due to begin during the first half of 2018, placing the project in the midst of a luxury-driven mini development boom which is occurring along St Kilda Road and Queens Road.

Developments such as Opera, K1 Residences, Victoriana and Albert Place Residences have all placed themselves at the luxury end of the market in the precinct.
</body></html>

UEM Sunrise adds Mayfair to the ultra-luxury apartment circle

<html><body>
One of Melbourne's larger infill developments is progressing somewhat under the radar in Williamstown.

Mere kilometres from the CBD, Waterline Place within the bayside suburb is gathering momentum as developer AV Jennings pushes through with the delivery of near on 600 townhouses and apartments in total. Holding a nominal value of $450 million, Waterline Place marked the traditionally greenfield developer's push into Melbourne's apartment market.

Having acquired the sprawling site which was formerly the Port Phillip Woollen Mill and historic Oriental Hotel. AV Jennings now has Waterline Place in full development mode.

First residents were onsite last month within Rosny. The SJB Architects-designed apartment building of some 71 apartments was completed by builder LU Simon at the turn of July, with an adjoining townhouse aspect all bar complete.

According to AV Jennings' recent ASX release, Rosny achieved total presales for the 71 apartments of $42 million, with "the mix of predominantly 1 bedroom plus study and 2 bedroom apartments sold for between $355,000 and $1,200,000."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_14.jpg" rel="gallery-all" title="Rosny apartments at the point of completion"><img alt="" class="image-article-full-width-580px" height="247" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_14.jpg?itok=biAWZ_sf" title="Rosny apartments at the point of completion" width="580"></a>

<figcaption>Rosny apartments at the point of completion</figcaption></figure>With Rosny complete, AV Jennings will shift focus to <a href="/buildings/gem-25-windsor-terrace-williamstown">Gem apartments</a> at Waterline Place and further townhouses fronting Kanowna Street.

Gem shapes the precinct's largest development to date, incorporating 92 new apartments and penthouses. The work of design practice Elenberg Fraser, Gem spans 10 levels and includes 28 single, 36 dual and 28 three-bedroom apartments, with the largest spanning 132sqm.

The building garnered its name from the Gem paddle steamer that ferried people from Williamstown to Port Melbourne during the mid to late 1800's. 

In terms of construction, contractor Buildcorp Commercial has carried out early works for Gem.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_8.jpg" rel="gallery-all" title="Gem is the latest building at sales. Image: AV Jennings"><img alt="" class="image-article-full-width-580px" height="298" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_8.jpg?itok=OpGkpR9K" title="Gem is the latest building at sales. Image: AV Jennings" width="580"></a>

<figcaption>Gem is the latest building at sales. Image: AV Jennings</figcaption></figure>In line with their work upon Waterline Place's masterplan vision, Elenberg Fraser is also responsible for Lot 8 which shapes as the next apartment building in waiting within the precinct. 

Incorporated are 62 apartments within the building which carries a NSA of 5,081sqm. In the project's current configuration, apartments are split between 8 single, 41 dual and 13 triple bedroom apartments, and are supplemented by 83 car parking spaces and 62 bicycle spaces.

From a design perspective, Elenberg Fraser has referenced nautical shapes and strong horizontality above the podium to create an undulating outcome.

A communal rooftop terrace is included in order to take full advantage of the unimpeded views directly east over Port Phillip Bay.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image20_10.jpg" rel="gallery-all" title="Lot 8 is currently at planning. Planning image: Elenberg Fraser "><img alt="" class="image-article-full-width-580px" height="301" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image20_10.jpg?itok=LEmQUnet" title="Lot 8 is currently at planning. Planning image: Elenberg Fraser " width="580"></a>

<figcaption>Lot 8 is currently at planning. Planning image: Elenberg Fraser</figcaption></figure>Beyond Lot 8 above, 15 townhouses are also in the pipeline for Lot 4 which fronts Nelson Place. Adjoining the Titanic theatre at 1 Nelson Place, the townhouses span three levels and provide a lower interface to the immediate surrounds.

Furthermore, Hobsons Bay City Council has lots 5,6 and 7 at 3-39 Nelson Place as still at planning. Combined theses future buildings are slated for a further 200 dwellings.
</body></html>

Williamstown's Waterline Place moves into full development mode

<html><body>
Over the course of the last week, Malaysian developer S P Setia has landed two telling blows in Melbourne's apartment market, further enhancing its stature locally.

Malaysian publication The Edge Markets has in recent days reported that the developer has secured 111-125 A’Beckett Street for a price of $61 million. Complete with permit for an Elenberg Fraser-designed apartment tower spanning 200 plus metres, the A'Beckett Street plot of 1,714sqm is the developer's sixth Melbourne foray.

CBRE City Sales recently ran an Expression of Interest campaign for the site which was initially controlled by Singaporean outfit Tong Eng Group. The scheme had been dubbed Myriad Melbourne prior to S P Setia's involvement.

The Edge Markets <a href="http://www.theedgemarkets.com/article/s-p-setia-acquires-sixth-parcel-land-melbourne-rm137-bil-project">reported</a> S P Setia's CEO and president, Datuk Khor Chap Jen as stating the following:

<blockquote>
We are truly pleased and happy with this fantastic news. This is another golden opportunity for S P Setia to deliver yet another development par excellence in Melbourne, the world's most livable city for the sixth year in a row.

The winning bid reaffirms Setia’s long-term commitment and confidence in the Australian real estate market. We remain optimistic on the property market in Australia and will continue to look out for more acquisition opportunities.
<cite>Datuk Khor Chap Jen, CEO, S P Setia</cite>
</blockquote>

In its currently approved form S P Setia can pursue 632 apartments within their new project.

According to The Edge Markets, 111-125 A'Beckett Street will be launched this year and will carry an estimated gross development value of $419 million.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_9.jpg" rel="gallery-all" title="111-125 A'Beckett Street. Image: CBRE City Sales"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_9.jpg?itok=rNGJcaLL" title="111-125 A'Beckett Street. Image: CBRE City Sales" width="580"></a>

<figcaption>111-125 A'Beckett Street. Image: CBRE City Sales</figcaption></figure>News of S P Setia's A'Beckett Street foray comes hot on the heels of <a href="/news/s-p-setias-308-exhibition-street-approved-shangri-la-hotels-resorts-confirmed-as-operator"> the developer launching Sapphire By The Gardens</a>, which includes dual towers in the 250 metre range.

While one tower has been dedicated to Shangri-La Hotels and Resorts to be operated under their premium Shangri-La banner, the other which includes 345 luxury apartments has seen a high level of sales made, according to offshore markets website The Edge. Located at 308 Exhibition Street, the Cox and Fender Katsalidis-designed development features a distinctive green podium.

Released for sale only last weekend, The Edge Markets also <a href="http://www.theedgemarkets.com/article/s-p-setias-sapphire-gardens-70-taken-over-weekend-launch">reports</a> that more than 70% of apartments have been accounted for after the launch which was held simultaneously in Kuala Lumpur, Jakarta, Sydney and here in Melbourne. Hong Kong, Beijing, Shanghai and Singapore are reportedly to have their launch this weekend.

Construction of the mammoth project is slated to start later this year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_15.jpg" rel="gallery-all" title="Sapphire By The Gardens. Image: S P Setia"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_15.jpg?itok=QmcuMweq" title="Sapphire By The Gardens. Image: S P Setia" width="580"></a>

<figcaption>Sapphire By The Gardens. Image: S P Setia</figcaption></figure>With Maison Carnegie at construction and A'Beckett Street poised to join Sapphire By The Gardens at sales over the course of 2017, S P Setia's only remaining Melbourne project which has yet to be launched is the more modest mid-rise 103-105 High Street in Prahran.
</body></html>

S P Setia lands 111-125 A'Beckett Street as offshore media reports Sapphire is all but sold out

<html><body>
As one of the city's last applications judged under previous planning regulations, the chronology of 478-488 Elizabeth Street makes for interesting reading and perhaps points to the convoluted transitional process between old and new planning laws.

At the peak of the Asian-backed development wave sweeping Melbourne during 2015, entity L1-2013 Pty Ltd lodged plans for 478-488 Elizabeth Street. The 1,168 square metre site is wedged between two of Melbourne most recent additions, namely the 226 metre Vision Apartments and Victoria One at 241 metres.

At 68 levels, 478-488 Elizabeth Street would have included 383 apartments, 198 hotel suites and cafe/retail spaces at ground level, set within a 208 metre Elenberg Fraser-designed tower.

During their assessment of the merits of the application, Melbourne City Council planners found numerous shortcomings with the design, citing lack of setbacks as a key sticking point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image59_1_1.jpg" rel="gallery-all" title="An early project perspective provides context. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="799" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image59_1_1.jpg?itok=t0xDxfyZ" title="An early project perspective provides context. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>An early project perspective provides context. Planning image: Elenberg Fraser</figcaption></figure>Refused by Planning Minister Richard Wynne during February of this year, 478-488 Elizabeth Street's fate took an unusual turn with the site being listed with CBRE City Sales after the minister's refusal. The site was offered for sale subject to attaining a permit via International Expressions of Interest campaign which closed last week.

This was of course after officially being rejected.

Nonetheless the team behind the proposed mixed-use tower now look set to have their time before VCAT in the hope of gaining the green light for the tower. CBRE City Sales in their recent campaign cited the project at 62 levels; the resultant loss of a number of levels would have likely seen the project's internals numbers reworked.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image81.jpg" rel="gallery-all" title="The site. Image: CBRE City Sales"><img alt="" class="image-article-full-width-580px" height="404" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image81.jpg?itok=L7BzAR4W" title="The site. Image: CBRE City Sales" width="580"></a>

<figcaption>The site. Image: CBRE City Sales</figcaption></figure>478-488 Elizabeth Street is one of two projects of considerable height still in the race to call the northern stretch of Elizabeth Street home. According to the State Government's online planning platform, 441-447 Elizabeth Street is also <a href="https://www.propertyobserver.com.au/https://lodgement.planning-permits.delwp.vic.gov.au/public/detail/68">still under assessment</a>, having initially been lodged during 2014.

478-488 Elizabeth Street's struggles through planning comes at a time when a similarly sized approved skyscraper just metres away from Elizabeth Street has been offered for sale. <a href="https://www.cbremelbourne.com.au/wp-content/uploads/2017/05/CBRE_111ABeckettStreetMelbourneCBD_6pp_webfinal.pdf">Paradigm</a> at 111 A'Beckett Street is also in the hands of CBRE City Sales, with the eventual buyer attaining the right to develop 632 apartments across 64 levels.

As an interesting side note Lord Major Robert Doyle has been a vocal advocate for a <a href="http://architectureau.com/articles/tower-to-overlook-melbournes-queen-victoria-market/">skyscraper on the Munro site</a> which in also in close proximity to Elizabeth Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image82_1.jpg" rel="gallery-all" title="A current render for 478-488 Elizabeth Street. Image: CBRE City Sales"><img alt="" class="image-article-full-width-580px" height="777" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image82_1.jpg?itok=JwlMIlcr" title="A current render for 478-488 Elizabeth Street. Image: CBRE City Sales" width="580"></a>

<figcaption>A current render for 478-488 Elizabeth Street. Image: CBRE City Sales</figcaption></figure>
</body></html>

Elenberg Fraser

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Elenberg Fraser

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News