Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

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For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

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The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

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Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Elenberg Fraser

Box Hill, the thriving suburb just 14 kilometres east of Melbourne, is undergoing explosive growth and major generational change.

It is set for the even further growth due to its recent crowning as a Metropolitan Activity Centre.

One of the most sought-after apartment developments on the market in Box Hill is&nbsp;Spring Street,&nbsp;ideally located to take advantage of Box Hill's future growth prospect.

From its Spring St location, the Elenberg Fraser-designed apartment project is just a short walk from Box Hill Central, one of the city's busiest train stations connecting the suburb to the rest of Melbourne.&nbsp;Box Hill&nbsp;is also served by the route 109 tram and a number of bus routes.

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As the suburb’s cultural diversity and growing appeal have made it one of the more desirable places to live in Melbourne's east, Spring Street has set itself apart in both price and amenity for&nbsp;Box Hill.

The ground level of Spring St is also home a number of retail and dining options.

Within a few hundred metres is the Box Hill RSL and Bowls Club, which meets Box Hill Gardens, a one kilometre urban park with sports courts, a running track, barbecue areas, ponds, and a playground.

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The 312-apartment development by Orion International&nbsp;features a number of resident&nbsp;facilities, including a&nbsp;25-metre swimming pool with spa, a sauna, a gym and a yoga room.

It is also home to further&nbsp;amenity, such as private dining spaces and connected environments that offer&nbsp;hotel-style entertaining, ideal for hosting guests.

The low price point in the project, the first in Box Hill designed by the renowned architecture firm Elenberg Fraser, has had buyers of every demographic at the ready. One-bedroom apartments start from as low as $395,000.

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Two-bedroom apartments start from $545,000, with three-bedroom apartments ranging from $1,175,000 to $2.23 million. There's a small selection of four-bedroom apartments, which start at $3.98 million.

Completion is set for 2024.

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As the suburb’s cultural diversity and growing appeal have made it one of the more desirable places to live in Melbourne's east, Spring Street has set itself apart in both price and amenity for Box Hill

jordan_55689

How Spring Street apartments are primed to take advantage of Box Hill's future growth plan

Elenberg Fraser is an expert in multi-residential architecture and interior design, currently delivering around 42% of the apartments nearing completion and under construction in Melbourne; up from 10% in 2013.

Based in Melbourne with regional hubs in Brisbane and Ho Chi Minh City, Elenberg Fraser&nbsp;was&nbsp;established in 1998&nbsp;by Zahava Elenberg and Callum Fraser, both RMIT University graduates.

Elenberg Fraser have a track record in delivering residential projects that are both design-driven and market-driven, with expertise recognised through industry awards for projects such as Fifty Albert in South Melbourne, Luna in St Kilda and A&rsquo;Beckett Tower on Melbourne&rsquo;s A&rsquo;Beckett Street.

The architecture firm note that&nbsp;their&nbsp;residential projects have demonstrated their potential to improve returns and work within strict floorplan and cost considerations, but also provide truly inhabitable environments that excite and engage&nbsp;owners and tenants.

&ldquo;We create flexible spaces that can be adapted to a range needs, with practical yet individual approaches to interior design. Generous communal spaces are provided, creating society within the building,&rdquo; the firm noted.

Urban has picked out its top five&nbsp;projects currently in the market designed by the team at&nbsp;Elenberg Fraser.

<h2>Spring Street</h2>

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Located in the centre of Box Hill, Spring Street is within arm&rsquo;s reach of culturally rich dining scene, quality educational facilities, hospitals, shopping centres and public transport.&nbsp;

Spring Street&rsquo;s ground level features a paved boulevard, gardens and fine grain retail and dining offerings. As the levels rise, there is a private garden on the top of the podium where residents can relax and enjoy outdoor living.

Everything has been designed by Elenberg Fraser, from the streamlined, modern low-rise apartments, to the sleek high-rise levels and the custom-designed penthouses.

It features 29-storey architectural marvels, abundant amenities and a scenic garden created in collaboration with leading landscape architects Tract Consultants.&nbsp;

<h2>St Boulevard</h2>

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St Boulevard is the newest three-tower development in St Kilda, located at the intersection of the grand St. Kilda Boulevard and the Melbourne CBD.&nbsp;

The towers, Magnolia, Anaca and Ginko, place&nbsp;residents square at the centre of the busy suburb.

The biophilic buildings have been designed&nbsp;around a central park, home to the trees that stand for the building&rsquo;s namesake.

Elenberg Fraser took a sophisticated and tactile approach to the interiors, offering residents a choice in colour scheme and palette with a large range of floor plans to choose from.

<h2>Piper Townhomes</h2>

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Piper Townhomes is a boutique collection of 14 modern, low-maintenance townhouses in the bayside suburb of Williamstown.&nbsp;

It is just one part of AVJennings vision for Waterline Place which they described as &ldquo;a village within a village&rdquo;. It will be home to around 500 residences across 14 unique developments, weaved among a sea of biophilic, pedestrian-friendly, streets and laneways.&nbsp;

Piper comprises nine three-bedroom homes facing Nelson Place, starting from an extension of the neighbouring Lonsdale and Lysander townhomes, continuing the bluestone and angled roofline theme that mimics traditional local cottages and industrial buildings of the past, to blend in with the established architectural character of the area.

As well as five two-bedroom, two-bathroom terraces fronting Waterline Place, that have already sold out.

Situated within Hobson Bay the area offers cafes, restaurants, supermarket, shops, swimming beaches and renowned boating clubs.

<h2>Provenance</h2>

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The luxury property developer Beulah recently began construction on one of its newest apartment developments, Provenance Camberwell.

Consisting of just 12 apartments in total, including two penthouses, the boutique block at 890 Toorak Road has been designed by Elenberg Fraser.

Prices start from $1.25 million for the two bedroom apartments, with the four bedroom penthouses priced at $3.995 million.

Beulah have appointed the family-ran and owned lurada Property Group to handle the construction and so far the building has proven popular with local owner-occupiers, Beulah managing director Jiaheng Chan said.

Provenance Camberwell marks Beulah&rsquo;s seventh project to have commenced construction within recent years.

<h2>20 Mary Avenue, Broadbeach</h2>

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Developer Little Projects Co recently&nbsp;unveiled plans for a boutique residential apartment project located at 20 Mary Avenue, Broadbeach.

Demonstrating their prowess outside of Victoria, 20 Mary Avenue will showcase an exclusive collection of just 29, full floor and double storey apartments designed in partnership with Elenberg Fraser.

Each floor will house a 3-bedroom residence, with an elegant&nbsp;aesthetic, designed&nbsp;for the owner-occupier market.

20 Mary Avenue, Broadbeach will springboard off the back of Little Project&rsquo;s Gold Coast debut project, Signature Broadbeach, which sold out its 245 apartments located just around the corner from the proposed 20 Mary Avenue, Broadbeach.

According to the developer, panoramic ocean views can be witnessed from podium to penthouse, with never to be built out vistas as a result of the development&rsquo;s positioning behind Broadbeach State School.

Elenberg Fraser is an expert in multi-residential architecture and interior design, currently delivering around 42% of the apartments nearing completion and under construction in Melbourne

Architecture firm Elenberg Fraser’s top projects on Urban

Investors and first home buyers have both been attracted to Spring St, the newest mixed-use development slated for Box Hill.

The low price point in the project, the first in Box Hill designed by the renowned architecture firm Elenberg Fraser, has both investors and first home buyers on alert, with the latter given the opportunity to get on the ladder in an apartment tower at the centre of everything.

Prices start from a low $395,000 for one-bedroom apartments and $545,000 for two-bedroom apartments, both well below Melbourne&#39;s median of $610,000, calculated by CoreLogic.

[smartcode_project:default project_id=100675 project_image_fid=162055]

That median value has soared over 2021, having started the year at $576,000. Growth so far in the calendar year has been around 5.6 per cent.

There&#39;s predicted to be continued growth in Melbourne&rsquo;s apartment market, due to its current under-supply in apartments and the return of overseas migration, with both overseas renters and investors playing a major role in driving growth.

Spring St isn&#39;t due for completion until 2024, which gives buyers the opportunity to see the capital gains before the apartment is even finished.

[smartcode_project:default project_id=100675 project_image_fid=170524]

So far the location of Spring St, on the corner of Spring and Nelson Street, has been one of the most attractive aspects for prospective buyers.

Set in a quiet and leafy area in the bustling heart of Box Hill, Spring St provides convenient public transport, with the 109 tram, trains and buses nearby, as well as local shops and cafes. The ground level of Spring St will also home a number of retail and dining options.

Within a few hundred metres is the Box Hill RSL and Bowls Club, which meets Box Hill Gardens, a one kilometre urban park with sports courts, a running track, barbecue areas, ponds, and a playground.

Box Hill Central is a short walk, as are educational institutions for all ages, including Mont Albert Primary, Our Lady of Sion College, and Box Hill High.

The impressive amenity list at Spring St has also attracted those keen to own and occupy.

The development of 312 apartments will feature a 25 metre pool with spa, a sauna, gym, and a yoga room.

[smartcode_project:default project_id=100675 project_image_fid=170527]

There will be a games lounge and two entertainment suites, as well as a private dining room with a kitchen, available to book by residents.

Landscaping was a key part of the design, with Tract Consultants creating two outdoor communal spaces, an outdoor garden on the third level podium, and a rooftop garden on level 26.

[smartcode_project:default project_id=100675 project_image_fid=170528]

The generously sized apartments start from 52 sqm for the one-bedroom apartments, with a further eight sqm of balconies. The average size of one-bedroom apartments in Melbourne is sub-50 sqm.

Spring St&rsquo;s apartments will feature stone bench tops in the kitchen, and floor-to-ceiling glass windows in the living area to maximise the views high above Box Hill Gardens, to the Melbourne CBD, and as far as Mount Dandenong.

Spring St isn't due for completion until 2024, which gives buyers the opportunity to see the capital gains before the apartment is even finished

Why Spring St, Box Hill apartments are attracting both first home buyers and investors

Situated in the heart of Footscray, and just 6 kilometres from Melbourne CBD is <a href="/buildings/live-city-124-188-ballarat-road-footscray">Live City</a> - a new residential development built on a strong foundation of history and culture. Our latest&nbsp;display suite tour takes a look at the unique, curated homes of Live City's first development release of the master-planned community.&nbsp;

Check out our video tour:

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/xpaJ47H4tRg" width="660"></iframe>

<h2>LIVE CITY AT A GLANCE</h2>

Developer:&nbsp;R&amp;F Property Australia

Architect: Elenberg Fraser

Location: 124-188 Ballarat Road, Footscray VIC 3011

Number of apartments: 208

Construction status: Complete

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0f79677b44fb6af74dda01ada6eddbae_1.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0f79677b44fb6af74dda01ada6eddbae_1.jpg?itok=tiNDp2AA" width="580" /></a></figure>

Designed by renowned architect Elenberg Fraser, the master-planned-project has retained and repurposed many elements of the former Kinnears Ropeworks Factory, from the classic exposed brickwork and steel trusses to the organic materials used throughout the interiors.&nbsp;

Live City kitchens boast the ease of luxury within every aspect of design, with elegant brushed stainless steel fixtures, reconstituted stone benchtops and Smeg appliances.&nbsp;

The interiors are sophisticated and modern, and floor-to-ceiling joinery grants residents unparalleled outlooks from each room and encourages plenty of natural light to fill living areas.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-1a33af762c9c4c4da2310675c4448297.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-1a33af762c9c4c4da2310675c4448297.jpg?itok=LIYbj1Qj" width="580" /></a></figure>

Engineered acoustic timber flooring throughout brings each home a modern aesthetic and offers residents a coveted low maintenance lifestyle. Live City bathrooms include sleek walk-in showers, complete with modern shower nooks and rainfall showerheads.

The bedrooms feature generous storage, soft carpet with some including adjoining balconies where residents can take in the stunning views of the surrounding landscape.

A rooftop terrace offers the perfect retreat to relax and unwind, while the resident's lounge provides excellent facilities for hosting dinner parties or to connect with neighbours.&nbsp;

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0dc69517db2e3ef326cfe5490e8fec9b.jpeg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="435" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/live-city-124-188-ballarat-road-footscray-0dc69517db2e3ef326cfe5490e8fec9b.jpeg?itok=BDpW13PH" width="580" /></a></figure>

Live City is perfectly positioned in the vicinity of multi-million dollar&nbsp;infrastructure upgrades, including the&nbsp;brand new Footscray Hospital, and walking distance to Melbourne's sought after&nbsp;Victoria University.

Also within a 1-kilometre radius is&nbsp;Flemington Racecourse,&nbsp;Footscray Train Station and plenty of great local boutiques, grocers, cafes and restaurants.&nbsp;

Stage one of Live City's master-planned community is now complete and apartments are selling now. To secure your new home in Melbourne's vibrant suburb of Footscray, reach out to a <a href="/buildings/live-city-124-188-ballarat-road-footscray">Live City sales agent</a> today.

Olivia Round

Urban’s tour of the Live City display suite

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<a href="/developers/s-p-setia">SP Setia</a> has announced that <a href="/builders/probuild">Probuild</a> will be embarking on the construction of the 120-metre-tall, 65-level <a href="/buildings/uno-melbourne-117-abeckett-street-melbourne">UNO Melbourne</a> building with a slated completion of 2021. The tower will occupy the 1,741 sqm 111 A’Beckett Street site in Melbourne’s CBD and will see the existing heritage building integrated within the new development. In keeping with the original heritage, the Elenberg Fraser-designed building elegantly ties in elements of streamlined moderne, with soft, rounded features and elongated lines. UNO Melbourne will also be Probuild’s fourth residential project with <a href="/architects/fraser-partners-0">Elenberg Fraser</a>.

<figure><a href="/buildings/uno-melbourne-117-abeckett-street-melbourne"><img alt="" class="image-article_full_width_580px" height="761" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/probuild_x_sp_setia_uno_pr_img_002.jpg?itok=wR5jo1Tk" title="L-R: Michael Passarella (Probuild), Choong Kai Wai (SP Setia), Luke Stambolis (Probuild) and Hunt Soon See (SP Setia)" width="580"></a>

<figcaption>L-R: Michael Passarella (Probuild), Choong Kai Wai (SP Setia), Luke Stambolis (Probuild) and Hunt Soon See (SP Setia)</figcaption></figure><figure><a href="/buildings/uno-melbourne-117-abeckett-street-melbourne"><img alt="" class="image-article_full_width_580px" height="516" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/uno-tower-in-melbourne-e120919-4-450x400.jpg?itok=OZALKJF7" title="UNO Melbourne exterior street-level render. Credit: Elenberg Fraser" width="580"></a>

<figcaption>UNO Melbourne exterior street-level render. Credit: Elenberg Fraser</figcaption></figure> 

<blockquote>
“SP Setia and Elenberg Fraser have always created projects of distinction through timeless, considered design and UNO will be no different, with highly considered apartments and world-class residential amenities… This appointment is a testament to the faith SP Setia has in Probuild’s extensive expertise in residential construction, as well as our commitment to safety and delivering Melbourne’s best quality apartments.”
</blockquote>


Luke Stambolis, Probuild’s Group Managing Director

UNO Melbourne’s street-level floorplate will provide a welcoming lobby, concierge and retail stores. Level One contains a private dining area, resident’s lounge, bar, entertainment space and media room, while Level Two has a dedicated childcare centre.

Wellness facilities can be found on Level 9 and will feature a spacious yoga studio, tranquil therapy room, well-equipped gymnasium, an outdoor cinema, and a steam room, spa and swimming pool. There will also be ample outdoor space for residents to enjoy.

<figure><a href="/buildings/uno-melbourne-117-abeckett-street-melbourne"><img alt="" class="image-article_full_width_580px" height="516" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/uno-tower-in-melbourne-e120919-4-450x400.jpg?itok=OZALKJF7" title="UNO Melbourne exterior street-level render. Credit: Elenberg Fraser" width="580"></a>

<figcaption>UNO Melbourne exterior street-level render. Credit: Elenberg Fraser</figcaption></figure><figure><a href="/buildings/uno-melbourne-117-abeckett-street-melbourne"><img alt="" class="image-article_full_width_580px" height="322" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/uno-tower-in-melbourne-e120919-3-520x289.jpg?itok=XKAi0ubi" title="UNO Melbourne pool render. Credit: Elenberg Fraser" width="580"></a>

<figcaption>UNO Melbourne pool render. Credit: Elenberg Fraser</figcaption></figure> 

UNO Melbourne also boasts fantastic local amenity and is walking distance to Queen Victoria Market, Melbourne Central and RMIT University.


The development will follow developer SP Setia’s four previous Melbourne developments including Fulton Lane, Parque Melbourne, Maison Carnegie and Marque Prahan.

<blockquote>
“We look forward to progressing our new relationship with Probuild, a builder who is committed to safety and delivering high-quality residential apartments.”
</blockquote>

Choong Kai Wai, SP Setia’s Australian CEO

Lead image credit: Elenberg Fraser
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Probuild appointed to construct SP Setia’s UNO Melbourne tower

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Developers <a href="/developers/beulah">Beulah International</a> are constantly pushing the boundaries to deliver refreshing developments to the Australian market – however, their latest development has really caught out attention. <a href="/buildings/890-toorak-road-camberwell">Provenance Camberwell</a> is a boutique collection of ten house-sized residences, situated within the epicentre of Camberwell, in Melbourne’s east. The development is segmented into three residential offerings, with Botanic apartments on level one, Epicure apartments across the middle floor, and Domain apartments on the upper level.

<h2>SPOTLIGHT ON BOTANIC APARTMENTS</h2>

Being situated on the ground floor, means Botanic apartment residents have access to their own private gardens which have been thoughtfully designed by renowned landscape architecture firm Openwork. The focus of the gardens aims to pay homage to the suburb’s leafy streets, while also nurturing a thriving ecosystem, with Openwork’s carefully considered plant selection consisting of high-nectar producing plants to attract birdlife.

Openwork founder Mark Jacques commented that the gardens of Provenance have been designed “as a love letter to the native birds of Melbourne”.

<blockquote>
“The landscape architecture will create a rambunctious native garden and a moment of green dissonance in the urban environment has been specifically designed to express a textural and verdant type of native garden; with the particular ambition of attracting honey and nectar-eating bird life.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-09-03_at_9.09.38_am.png" rel="gallery-all" title="Botanic apartment gardens. Credit: Beulah International"><img alt="" class="image-article-full-width-580px" height="448" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-09-03_at_9.09.38_am.png?itok=SqigcKgN" title="Botanic apartment gardens. Credit: Beulah International" width="580"></a>

<figcaption>Botanic apartment gardens. Credit: Beulah International</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-09-03_at_9.08.59_am.png" rel="gallery-all" title="Botanic apartment's open-plan interiors. Credit: Beulah International"><img alt="" class="image-article-full-width-580px" height="275" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-09-03_at_9.08.59_am.png?itok=U3YC2j59" title="Botanic apartment's open-plan interiors. Credit: Beulah International" width="580"></a>

<figcaption>Botanic apartment's open-plan interiors. Credit: Beulah International</figcaption></figure>All four Botanic homes, designed by architecture firm <a href="/architects/fraser-partners-0">Elenberg Fraser</a>, feature timeless, open-plan living areas and a seamless connection to the outdoors, provided by large stacker-slider doors. Each meticulously landscaped garden will contain mature trees, vibrant guinea flowers, sprawling variegated spur flowers and bountiful ‘happy wanderers’, creating luscious sanctuaries, and a respite from urban city living.

<blockquote>
“The gardens will supercharge the character of the building by seeing both the ground plane and balconies as a single and immersive landscape, populated with plants that contribute to local biodiversity by radically increasing the biomass and diversity of the site.”
</blockquote>

Mark Jacques, Openwork Landscape Architects

Beulah International Director Adelene Teh explained that the goal for Provenance was to create spaces where there would be no trade-off on space, comfort or security.

<blockquote>
“Each of the four residences is enveloped in its own sanctuary. It blurs the lines between indoors and outdoors, with floor to ceiling windows, and a courtyard that is ripe with greenery. The space is perfect for those who love to entertain outdoors all year round.”
</blockquote>

Images supplied by Beulah International.

<div class="rtecenter">READ MORE:</div>

<div class="rtecenter"><a href="/news/beulah-international-executive-director-adelene-teh-discusses-the-grounds-of-kew-development">Beulah International Executive Director Adelene Teh discusses The Grounds of Kew development</a></div>

<div class="rtecenter"><a href="/news/beulah-international-submits-planning-application-for-southbank-by-beulah">Beulah International submits planning application for Southbank by Beulah</a></div>
</body></html>

A bird’s paradise: Beulah International collaborate with Openwork Landscape Architects to cultivate a series of ecological gardens

Elenberg Fraser's Vicki Karavasil discusses Market Lane's biophilic design approach

<html><body>
The highly anticipated Aurora Melbourne Central has officially 'topped out' and claimed the title of Melbourne’s tallest building in the CBD.

Aurora’s developers UEM Sunrise and Australian Tier 1 contractor Probuild invited industry representatives and those involved in the significant project to celebrate with a topping out ceremony yesterday afternoon. Apartments.com.au was on hand for the event which took place at Aurora's summit.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unnamed_0.jpg" rel="gallery-all" title="Aurora Melbourne Central topping out ceremony"><img alt="" class="image-article-full-width-580px" height="365" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/unnamed_0.jpg?itok=_N3MT7PL" title="Aurora Melbourne Central topping out ceremony" width="580"></a>

<figcaption>Aurora Melbourne Central topping out ceremony</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unnamed_1_0.jpg" rel="gallery-all" title="Ceremonial tree planting + speeches"><img alt="" class="image-article-full-width-580px" height="246" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/unnamed_1_0.jpg?itok=9zqlgaeT" title="Ceremonial tree planting + speeches" width="580"></a>

<figcaption>Ceremonial tree planting + speeches</figcaption></figure><blockquote>
 ​​​ “Aurora Melbourne Central is UEM Sunrise’s flagship development in Australia, so it is a very important moment for us to see it structurally reach its peak. It is a testament to the work of all parties involved in the project, including our construction partner Probuild, that it has been so successful thus far, and it’s fantastic that we are able to celebrate this milestone together.”

- Anwar Syahrin Abdul Ajib, UEM Sunrise Managing Director
</blockquote>

Aurora Melbourne Central’s construction timeline has been able to facilitate a staggered opening schedule where residents will be able to move into the completed levels while construction safely continues above.

<blockquote>
“It is an absolute honour to be working with UEM Sunrise to deliver Aurora Melbourne Central, an icon in the Melbourne skyline. A building of this magnitude is truly world class, and at Aurora Melbourne Central we have been able to take advantage of the latest in construction innovations to ensure a seamless delivery across multiple stages.”

- Luke Stambolis, Probuild’s Victorian Managing Director
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20190403_142315.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="773" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/20190403_142315.jpg?itok=TkSmMQ7A" width="580"></a></figure>The project has brought about 3000 jobs during construction, with 500 ongoing opportunities available and it is also the first residential development to have a direct underground link to the Melbourne Central Train Station.

<blockquote>
“Melbourne is renowned for our stunning city skyline and we now have an exciting new addition with Aurora Melbourne Central. This mixed-use development by UEM Sunrise and Probuild will see new residents and businesses move into the CBD and I look forward to welcoming them into our great city.”

- City of Melbourne Lord Mayor Sally Capp
</blockquote>

An apartment in the new landmark building is highly sought after, and is currently 100% sold out, and achieved 95% of local and international sales within the first two weeks of launch.

Lead image credit: UEM Sunrise. (Left to right) Simon Gray, Probuild Group Managing Director | Sally Capp, City of Melbourne Lord Mayor | Christina Foo, UEM Sunrise Board of Directors | Mohamed Rastam Shahrom, UEM Sunrise Chief Financial Officer
</body></html>

Reaching new heights: Melbourne’s new tallest building ‘Aurora’ tops out

<html><body>
A collaboration of Melbourne architects <a href="/architects/fraser-partners-0">Elenberg Fraser</a> (<a href="/buildings/albert-place-7-bowen-crescent-south-melbourne">Albert Place</a>, <a href="/buildings/premier-tower-134-160-spencer-street-melbourne">Premier Tower</a>) and Craig Tan Architects (Hawker Hall, Chin Chin) is overseeing the design of two new hotel towers set to open in Melbourne’s CBD by 2022.

Ormond Melbourne and Momo’s Melbourne will be located across two tapering towers of 30 and 24-storeys respectively, and will feature an events centre of just over 12,000sqm as well as food and beverage offerings within a shared podium. The project has been brought to fruition by South-East Asian hospitality brand the Ormond Group, who is best known for its Tune Hotels brand and is currently undertaking a multi-million-dollar refurbishment of <a href="https://www.irishtimes.com/business/transport-and-tourism/ormond-hotel-s-25m-redevelopment-to-finish-in-2020-1.3624157">The Ormond Hotel</a> (to be completed 2020).

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/540_flinders_street_02.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="703" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/540_flinders_street_02.png?itok=E2kjyv57" width="580"></a>

<figcaption>Ormond Melbourne, located at 540 Flinders Street. Credit: Point Polaris</figcaption></figure><blockquote>
“We are delighted to have been given the green light for Ormond Group to push forward with this exciting and ambitious project. Through our new brands, we hope to be able to elevate the hotel scene in Melbourne through our inclusive approach to programming and design. 

We’ll be looking to work with exciting F&amp;B operators as well as developing inspiring partnerships to bring these properties to life. Our spaces are designed to welcome guests and locals alike. Ormond and MoMo’s will offer culturally relevant experiences for guests and locals at great value for money price points in one central location. 

We are thrilled to be introducing our hotels to this area of the city’s CBD – we embrace its past, present and future and look forward to meaningfully contributing to the district’s landscape. We feel confident that Melbourne’s already discerning lifestyle audience will enjoy what we bring to Australia’s cultural capital.”

- Gareth Lim, CEO of Ormond Group
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image-1-1.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="1132" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/image-1-1.jpg?itok=H_znTvxz" width="580"></a>

<figcaption>Ormond Melbourne. Credit: Point Polaris</figcaption></figure>Ormond Melbourne has been thoughtfully designed to represent the brand’s ethos of ‘Luxury Simplified’ by providing high quality guest services, dynamic social programming and elegant yet comfortable design features.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/540_flinders_street_03.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="730" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/540_flinders_street_03.png?itok=yk9uClSd" width="580"></a>

<figcaption>Momo's Melbourne. Credit: Point Polaris</figcaption></figure>Momo’s Melbourne has been designed with a vision to cater to creative communities and urban nomads by creating playful, engaging spaces throughout the property to inspire locals and visitors alike.

The two properties will contain a total of 537 guest suites and will be linked by a purpose-built pedestrian laneway and will feature a sky bar, restaurant and multi-use spaces.  

The project will be managed by Point Polaris, and construction will take place on a site spanning 540 Flinders Street and 539 – 545 Flinders Lane, Melbourne.
</body></html>

Ormond Group to launch two new hotel concepts in central Melbourne by 2022

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The latest apartment building within Williamstown's Waterline Place development has reached structural completion.

Gem is a 10 storey Elenebrg Fraser-designed complex which has been entrusted to head contractor Buildcorp Commercial. Architect, builder and developer AV Jennings' personnel marked the occasion earlier this week with a ceremonial ribbon cutting.

The <a href="/buildings/gem-25-windsor-terrace-williamstown">undulating building</a> form now fronts Kanowna Street and enjoys unfettered view of Port Phillip Bay and Melbourne's CBD.

AV Jennings' Victorian General Manager Angus Johnson noted Waterline Place's overall importance to both the developer and wider Williamstown community. Heavily vested in house and land projects, Waterline Place marks the developer's first foray into the Melbourne apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image5_23.jpg" rel="gallery-all" title="AVJennings' Angus Johnson during the photo opportunity"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image5_23.jpg?itok=4WCwa_-N" title="AVJennings' Angus Johnson during the photo opportunity" width="580"></a>

<figcaption>AVJennings' Angus Johnson during the photo opportunity</figcaption></figure><blockquote>
Yesterday we shared an intimate celebration complete with future residents and the various consultant teams who have been instrumental in bringing Gem to life, serving to demonstrate the project’s ongoing commitment to creating a close-knit community.

Gem topping out is a proud moment for AVJennings as it represents a significant milestone in the delivery of beautifully-appointed, quality apartments to an area where supply is incredibly limited and demand is at an all-time high. Gem at Waterline Place has offered local downsizers the opportunity to stay in the suburb they know and love while not compromising on quality, so we are thrilled to be one step closer to welcoming these residents into their homes.

Momentum is really building across the masterplanned community now so the entire team is looking forward to continuing to nurture the Waterline Place community as it establishes.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image3_15.jpg" rel="gallery-all" title="Gem as designed by Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="248" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image3_15.jpg?itok=nSgCztUj" title="Gem as designed by Elenberg Fraser" width="580"></a>

<figcaption>Gem as designed by Elenberg Fraser</figcaption></figure>To date 70 per cent of Gem's buyers are from Williamstown, with select purchasers choosing to amalgamate multiple apartments to create larger homes. As internal fitouts progress on Gem, AV Jennings will turn its eye toward the next stages of development which constitute Waterline Place's $450 million end value.

Overall the development is earmarked for 510 dwellings; a mix of 100 townhouses and 410 apartments. Gem and the completed Rosny apartment building amount to 175 of the total 410 apartments.

Elenberg Fraser has also designed an eight storey, 62 apartment building at 3-39 Nelson Place, although that building has yet to come to fruition as part of the overall development.

Waterline Place in its entirety has a nominal completion date of 2022.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image6_23.jpg" rel="gallery-all" title="Elenberg Fraser's initial Nelson Place design"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image6_23.jpg?itok=5kz26XAv" title="Elenberg Fraser's initial Nelson Place design" width="580"></a>

<figcaption>Elenberg Fraser's initial Nelson Place design</figcaption></figure>
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