<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Joel Robinson

Far East Consortium brings Eliza Collection to 640 Bourke Street ahead of October construction start

By the time S&amp;S Projects began planning <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia</a>, the developer already had three Rainbow Bay projects from which to draw.

Flow, Awaken and Esprit had given <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Projects</a> experience developing in the southern Gold Coast enclave, as well as buyer feedback that could be carried into its fourth project, a boutique collection of 38 residences at 271 Boundary Street.

“We have experienced a lot of success in this location and as this was our fourth building we had taken all of the learnings and buyer feedback from previous projects to arrive at a design and apartment mix that we believe had captured all of that experience and remained a true S&amp;S Project in its design and amenity,” the developer said.

That experience has translated into a collection of two, three, four and five-bedroom residences including two penthouses positioned on an elevated corner in Rainbow Bay, where the site opens to multiple coastal view corridors and the area's distinctive north-facing bay.

[smartcode_project:default project_id=140491 project_image_fid=284542]

S&amp;S Projects says the Boundary Street site took years to assemble, having previously comprised six units, a house and a duplex. The developer worked individually with the existing owners to bring the properties together after an earlier attempt to sell the site had been complicated by the number of parties involved.

“We are constantly looking for properties that meet our brand standards of location, views, and sites that are rare with unique aspects that we can develop to maximise the lifestyle of residents who live in our buildings,” S&amp;S Projects said.

The Boundary Street site gave <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a> a different set of conditions to work with.&nbsp;

“Our design brief was to design a building that took advantage of its unique elevated corner siting offering a range of spectacular view corridor opportunities,” Cottee Parker said.

“The design had to reinforce the strong brand pillars of S&amp;S which are quality, luxury and superior resident amenity.”

[smartcode_project:default project_id=140491 project_image_fid=284543]

Cottee Parker responded with a sculptural floorplate and strong horizontal banding, with continuous balconies and landscaped planters wrapping the building. Operable screens along the balcony edges allow residents to manage light and shade while creating an additional layer of pattern across the facade.

The tower rises above a heavily landscaped podium incorporating the entry lobby and recreational level, while the broader architectural expression takes cues from Rainbow Bay's coastal environment through its organic forms and light material palette.

Cottee Parker says the design has also been developed to complement S&amp;S Projects’ three previous Rainbow Bay developments while retaining its own architectural identity.

Inside, the residences continue that coastal response through two interior schemes centred on warm timbers and neutral tones, alongside patterned natural stone and fluted detailing.

Floor-to-ceiling sliding glass doors connect open-plan living areas to wraparound balconies, while natural stone is used across benchtops, splashbacks and bathroom walls. Specifications also include light-washed timber flooring, gas fireplaces, integrated bar and wine fridges, freestanding stone baths and 100 per cent wool carpet.

[smartcode_project:default project_id=140491 project_image_fid=284559]

Cottee Parker Director Sandra Brown said the intention was to create an architectural response closely connected to its surroundings.

“Imagine architecture that breathes with the rhythm of nature, where every curve and line flows seamlessly – creating spaces that dance with the elements, where sunlight kisses every surface and the gentle sea breeze fills every space,” Brown said.

The lessons S&amp;S Projects carried into Radia also extend to its resident amenity, with a substantial collection of shared facilities planned for just 38 residences.

A dedicated Residents Club will include a lap pool and spa, gymnasium, ice bath, sauna, steam room and hot rocks sauna. A residents' lounge, private dining room, outdoor dining and barbecue area and business centre are also planned, along with storage and dedicated surfboard and beach lockers.

S&amp;S Projects Founding Director Paul Gedoun said the facilities were also designed around the project's Rainbow Bay setting.

“Each amenity is designed to capitalise on the lifestyle of Rainbow Bay, ensuring residents can enjoy the relaxed coastal experience the enclave is famous for,” Gedoun said.

[smartcode_project:default project_id=140491 project_image_fid=284555]

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> says purchasers to date have predominantly included local downsizers, interstate lifestyle investors and families, alongside a strong contingent of repeat S&amp;S purchasers.&nbsp;

According to the project sales team, feedback has centred on the natural stone and joinery, generous floorplans, natural light and the ability for residences to capture views in multiple directions. The completed Flow, Awaken and Esprit developments have also provided prospective purchasers with an existing reference point for S&amp;S Projects' delivery in Rainbow Bay.

There has also been interest from high-profile surfers and people connected to the surf community, with the elevated building providing outlooks towards several of the area's recognised surf breaks.

Radia continues S&amp;S Projects' concentration of development in a tightly held part of the southern Gold Coast, close to Rainbow Bay Beach, Snapper Rocks, Duranbah Beach, Greenmount Beach and the Tweed River. The neighbourhood also includes a growing collection of hospitality venues, while Coolangatta Airport provides connections beyond the southern Gold Coast.

Hutchinson Builders is now delivering Radia, continuing the project from early works privately funded by S&amp;S Projects. The $250 million development is expected to reach completion in the third quarter of 2027.

“With our history in Rainbow Bay, we have been fortunate to be heavily involved in how the development landscape has unfolded and this project slides into the property landscape comfortably and will feel like it was always there,” the developer said.

[smartcode_project_cta:default project_id=140491]

How three Rainbow Bay projects shaped S&S Projects' fourth, Radia

Nearly 40 years after <a href="https://www.apartments.com.au/developers/sheida-group">The Sheida Group</a> began working on the northern Gold Coast, the family-owned developer is continuing its involvement in Hope Island with Marina Point Apartments, where apartment scale has been a central part of the development.

Across the 235-apartment waterfront community, the developer has prioritised larger floorplans, substantial open space and marina access, responding to a purchaser base that has predominantly comprised local owner-occupiers and downsizers moving from larger homes.

"Having already delivered Anchorage nearby, we also understood this particular market and how people live here," developer Rick Sheida said.

"<a href="https://www.apartments.com.au/new-apartments/marina-point-apartments-hope-island-66-view-line-terrace-hope-island-qld-4212">Marina Point&nbsp;Apartments</a> gave us the opportunity to build on those lessons and create the next evolution of our work in Hope Island."

[smartcode_project:default project_id=136992 project_image_fid=293151]

The Sheida Group acquired the Marina Point land around 2018. Its appeal, Sheida says, went beyond having a waterfront address.

"What attracted us was not simply that the site was waterfront, but the way it meets the water," he said.

"It sits at the junction of broad waterways, creating long sightlines, changing views and a sense of movement throughout the day. Its shape also allowed us to orient the buildings outward, improve privacy between residences and make better use of natural light and breezes."

The buildings have subsequently been positioned around the perimeter of the site, allowing most apartments to take in water views while others look across the resort amenity or hinterland. Once all four buildings are complete, approximately one hectare of the site is expected to remain as open space.

The waterfront also provides the potential for up to 50 marina berths, with berths ranging from 15 to 24 metres and options designed to accommodate wider vessels including catamarans. Access from the marina to the Gold Coast Seaway is bridge-free.

[smartcode_project:default project_id=136992 project_image_fid=293149]

The developer says purchasers to date have predominantly been owner-occupiers and downsizers from <a href="https://www.apartments.com.au/new-apartments/marina-point-apartments-hope-island-66-view-line-terrace-hope-island-qld-4212">Hope Island</a> and elsewhere on the Gold Coast, generally aged between 45 and 70. Many have sold larger family homes or properties requiring significant upkeep.

That purchaser profile informed a design brief centred on retaining the space and functionality of a larger home within an apartment format.

"Many of our buyers are coming from large, well-appointed homes in Sanctuary Cove and the surrounding area," the project team said.

"They are accustomed to generous spaces and thoughtful design, so it was important that the apartments delivered the same sense of comfort and functionality.

"Every room needed to feel well proportioned, every space needed a clear purpose and nothing could feel compromised."

Residences range from 139 sqm through to 319 sqm penthouses, with two car spaces provided to apartments and three to penthouses. Minimum 2.7-metre ceilings, floor-to-ceiling glazing, entertainer's kitchens with butler's pantries, substantial storage and balconies ranging from 18 sqm to 37 sqm further reflect the emphasis on space.

One purchaser from Sanctuary Cove has taken the concept further, combining two of Marina Point's largest apartments to create a 552 sqm residence with raked ceilings reaching up to 4.5 metres.

[smartcode_project:default project_id=136992 project_image_fid=293155]

With Building 1 now complete, the developer is also seeing its original design assumptions tested against purchaser feedback.

Three completed display residences allow prospective purchasers to compare apartment sizes, layouts, finishes and outlooks in person. The sales team says one of the most consistent responses has been to the scale of the apartments, with visitors describing them as feeling more like homes than conventional apartments.

The first stage of resident amenity is also operational, including a 25-metre heated lap pool, Technogym-equipped gym, infrared sauna, golf simulator and yoga room. Future facilities are set to include a resort-style pool and spa, waterfront barbecue area and a residents' lounge with a library, fireplace, pool table, kitchen and bar.

Rather than treating the four buildings independently, the design brief called for a complete waterfront neighbourhood, balancing private residences with landscaping, open space, marina access and shared amenity.

[smartcode_project:default project_id=136992 project_image_fid=293152]

For Sheida, Marina Point Apartments is ultimately an extension of the developer's longer-term involvement in Hope Island and its view of how the suburb is evolving.

"We were equally interested in the long-term future of Hope Island," he said.

"Its position between Brisbane and the central Gold Coast gives residents access to both, while improving transport connections are making the northern Gold Coast increasingly attractive as a permanent place to live."

Hope Island Marketplace is 1.3 kilometres from Marina Point, while Sanctuary Cove and Paradise Point are within six kilometres. Links Hope Island, The Pines and The Palms golf courses are also nearby, and the new Hope Island train station is under construction around five kilometres from the development.

Building 2 is under construction, with completion scheduled for 2027.

[smartcode_project_cta:default project_id=136992]

Marina Point Apartments continues The Sheida Group's 40-year Hope Island story

Sydney-based fund manager and developer EG is seeking to turn part of the former Roche pharmaceutical campus in Cromer into a 130-home residential community, introducing a mix of low-rise apartments, townhouses and duplexes to the tightly held Northern Beaches market.

The SJB-designed masterplan has been prepared for the 3.2-hectare site at <a href="https://www.apartments.com.au/new-apartments/100-south-creek-road-cromer-nsw-2099">100 South Creek Road</a>, part of the former Roche landholding that EG acquired for $55 million in 2017 through its Yield Plus Infrastructure Fund No. 2.

EG is proposing what SJB describes as a new "urban village" set within the site's significant existing tree canopy.

<img alt="Cromer" data-entity-type="file" data-entity-uuid="482c9a58-49f1-4c53-a12e-aaa02336229f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-24%20at%2011.20.57%E2%80%AFAM.png?VersionId=hZP8_XfPnfNq500dbcjlpVwYU1ebhF9_" />

Around three hectares of the site is considered developable, with the balance incorporating a riparian corridor that would be rehabilitated and revegetated as part of the proposal.

The indicative masterplan comprises approximately 72 apartments in low-rise residential buildings and another 58 townhouses and duplexes.

The apartment component would include around five one-bedroom, 37 two-bedroom and 30 three-bedroom residences, while the townhouse and duplex component would be spread across several different housing typologies. The overall scheme would deliver around 19,500 sqm of gross floor area at an FSR of 0.6:1.

Parking for the apartment component is currently estimated at around 112 resident spaces and 14 visitor spaces, while the townhouse and duplex component would have 116 resident and 12 visitor spaces.

A significant part of the masterplan revolves around retaining the established landscape character of the former Roche campus.

SJB's plans show heavily treed setbacks along both Campbell Avenue and South Creek Road, a centrally located collection of significant native and exotic trees retained as communal open space, and the regeneration of the northern bushland area.

The existing creek corridor along the site's western edge would also be rehabilitated and revegetated, creating additional separation between the new homes and the neighbouring Northern Beaches Business Park.

A heritage-listed cottage and its garden setting would be retained and restored, with SJB flagging its potential adaptive reuse as communal space.

The proposal also includes new communal recreation areas, pedestrian connections to Campbell Avenue and South Creek Road, and a contribution toward improvements to the adjoining Michele Reserve.

Vehicular access would be restricted to South Creek Road, with no vehicle entry proposed from Campbell Avenue. The main internal road would largely follow the site's existing driveway to minimise the impact on established trees.

SJB said residential redevelopment presented an opportunity to retain the majority of the site's heritage-listed mature trees while delivering a broader range of housing types than typically seen across the Northern Beaches.

"The site being 3.27 hectares in area represents one of the largest vacant sites in common ownership in the Cromer and Dee Why area capable of residential renewal," SJB noted in the masterplan.

The architect said the proposal would particularly target housing diversity through townhouses and other "missing middle" typologies suitable for singles, young families, downsizers and retirees.

<img alt="Cromer" data-entity-type="file" data-entity-uuid="e3f5d841-8491-427e-8ada-c70d3d03d6bc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-24%20at%2011.21.02%E2%80%AFAM.png?VersionId=xTV7r.q8lrTzC9vKzMS9zMbjm9wKwhgm" />

The site emerged following the subdivision of the former Roche campus into eastern and western parcels.

EG has already transformed the western portion into the Northern Beaches Business Park, which incorporates heritage-listed office space, modern warehouses and indoor recreation facilities.

The proposed residential community, referred to as Cromer East in SJB's plans, adjoins established housing to the north, east and south-east, while the business park sits beyond the creek corridor to the west.

It is also within 250 metres of Pittwater House School and Northern Beaches Secondary College, while bus stops within a three-to-five-minute walk provide connections to Dee Why, Brookvale and express services to the Sydney CBD. Cromer Park and the South Creek open space corridor are also nearby.

EG acquired the broader 7.5-hectare former Roche campus in 2017 for $55 million through its Yield Plus Infrastructure Fund No. 2. The campus at the time comprised more than 25,000 sqm of industrial and office buildings set within landscaped grounds.

The current residential site represents the eastern portion of that original holding.

EG's investment strategy for the fund has centred on acquiring income-producing real estate with longer-term rezoning and repositioning potential, particularly assets benefiting from infrastructure and changing land-use patterns.

EG also has an established residential track record across Sydney, including Bosco in Five Dock, Tempo in Drummoyne, The Flour Mill in Summer Hill and Pindari in Randwick.

The developer says it has delivered more than 1,000 homes to date, with a further 3,000-plus residences across its development pipeline.

First look: EG plans 130 apartments on former Roche pharmaceutical campus in Cromer

<a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> has lodged plans for a $750 million, three-tower mixed-use precinct that would complete the long-running redevelopment of Carlton's former Carlton United Breweries site.

The proposal at <a href="https://www.apartments.com.au/new-apartments/185-195-queensberry-street-carlton-vic-3053">46-78 Bouverie Street and 185-195 Queensberry Street</a> spans a 6,468 sqm site, the last remaining undeveloped parcels within the former brewery's 2007 masterplan.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the development will comprise two purpose-built student accommodation towers and a third build-to-sell apartment tower above a shared commercial podium and basement.

Across the three towers, SP Setia is proposing 606 build-to-sell apartments and 1,499 student accommodation units containing 2,009 beds.

The apartments will sit in the tallest tower, which will rise nearly 200m and 55 storeys. It will become&nbsp;one of the more substantial new build-to-sell apartment projects at the northern edge of Melbourne's CBD.

The apartment mix is weighted toward smaller inner-city product, with 188 studios, 206 one-bedroom apartments, 192 two-bedroom apartments and 20 three-bedroom apartments

<img alt="First look: SP Setia plans three-tower finale for Carlton’s former CUB precinct" data-entity-type="file" data-entity-uuid="8271bc87-1b0a-41b7-ac73-a425ee375261" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/3_2.png?VersionId=G4lw23o90B1boX4k4dj7rdz2ZEajS9wy" />

Part of the precinct will be a large-scale&nbsp;3,684 sqm supermarket and a further 2,198 sqm of speciality retail, creating close to 5,900 sqm of new commercial space within the precinct.

But one of the biggest components of the proposal is what sits between the buildings.

Around 4,650 sqm, or roughly 72 per cent of the site, will be publicly accessible open space, incorporating plazas, pedestrian connections, landscaped laneways and retail spill-out areas.

The ground plane is intended to finally complete pedestrian connections envisaged when the CUB masterplan was first approved nearly two decades ago, stitching together Victoria Street, Queensberry Street, Bouverie Street and Swanston Street through the former brewery precinct.

Urbis said the development would "complete the CUB precinct", with the public realm providing important north-south and east-west connections through what is currently the final undeveloped portion of the masterplanned site.

SP Setia is also exploring a new linear park within the Bouverie Street road reserve, with the concept to be developed further with the City of Melbourne through the planning process.

The proposal is being pursued through the Victorian Government's Development Facilitation Program under Clause 53.23 for significant residential development with affordable housing.

The planning report acknowledges the proposed heights exceed those contemplated under the original Comprehensive Development Plan and masterplan, but argues the built-form context has changed considerably over the past two decades.

Urbis said the three towers would instead create a stepped transition between Carlton and the Hoddle Grid, rising progressively from the 94.1-metre Tower One along the Queensberry Street edge to the 199.44-metre Tower Three closer to the established CBD-scale buildings to the south.

<img alt="SP Setia" data-entity-type="file" data-entity-uuid="e885a07a-592c-40fc-bf82-e6dbaf32da54" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.52.24%E2%80%AFAM.png?VersionId=7s_ErUkSKAdY1mAWp3GRZgMNCGtwhk5m" />

SP Setia plans to deliver the development across three stages.

Stage One would deliver the basement, podium and retail areas for the entire precinct alongside the first student tower. Tower Two would follow in Stage Two, before the 606-apartment Tower Three is delivered as the final stage.

If approved and delivered, the project would close out a redevelopment process that has been underway since the former brewery masterplan was approved in 2007, adding more than 2,600 student beds and apartments to a precinct already home to Swanston Central, the Barak Building, RMIT Design Hub and several large student accommodation developments.

&nbsp;

&nbsp;

SP Setia plans three-tower finale for Carlton’s former CUB precinct

Elenberg Fraser

<html><body>
It has of late almost become the <a href="http://elenbergfraser.com/">Elenberg Fraser</a> show on Apartments.com.au, such is the quantity and quality of designs the ubiquitous architecture firm have produced during 2013. With a multitude of projects spearheaded by Elenberg Fraser either approved or before the relevant body seeking approval, none may be quite as impressive as 386-412 William Street, a project which 'talks' to its surrounds in a diverse manner that few other contemporary Melbourne developments could.

Client <a href="http://www.mitgh.com/index">MIT Australia</a> has pressed ahead to facilitate "A mixed use development comprising of two towers above a podium base. One tower houses only multi-unit residential apartments over 50 levels and the other houses both a hotel and multi-unit residential apartments over 30 levels." Identified as a gateway site to Melbourne's northern CBD, Elenberg Fraser have endeavoured to design an iconic building befitting of the location.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_20.jpg" rel="gallery-all" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image7_20.jpg?itok=uALqypAW" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser" typeof="foaf:Image"></a>

So how does this project 'talk' to its surrounds? Location plays a major role as seldom few sites around Melbourne hold such a quality, open position; Flagstaff Gardens, Queen Victoria Market and multiple transport options all metres away. With the 'iconic gateway' theme envoked, 386-412 William Street has been designed to maximise interaction within the immediate environment and no better example than the intended public bicycle hub facility that will front Franklin Street.

Recognising the worth of such a prime location, a staggering total of 988 bicycle bays will be accommodated with 372 of those for public use with shower, gym and locker facilities available. Potentially run as another Melbourne City Council <a href="https://www.bicyclenetwork.com.au/general/bikes-and-riding/93690/">Parkiteer</a> facility, it's envisaged the facility will run jointly with a car sharing service and be defined by a public artwork marking its entrance akin to artist Ai WeiWei's work below right.

Five sub levels are dedicated to car parking and services with two levels available as a public car park. While most readers will agree that fewer cars within Melbourne's CBD would result in a more liveable CBD, 386-412 William Street along with the sinking of Queen Victoria Market's at grade car park as part of its overhaul, would lead to fewer cars clogging Queen Victoria Market and surrounds with more scope for urban realm enhancement and enjoyment. Sitting above the car park and within the retained existing facade facing both William Street and Franklin Street will be substantial retail/commercial space by way of a sizeable cafe and multiple tenancies including terraced double height retail offerings facing Flagstaff Gardens.

The notion of opening the existing building up to its surrounds is evident throughout the planning application, providing the opportunity to capture diversified pedestrian traffic. Compare 386-412 William Street to the rash of contemporary apartment buildings nearby, particularly along A'Beckett Street, which are quite insular in their relationship to the streetscape and it becomes evident this particular planning application seeks to 'talk' (insert embrace, involve or interact) with its immediate surrounds.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image12_7.jpg" rel="gallery-all" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image12_7.jpg?itok=oio1pk6Z" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com" typeof="foaf:Image"></a>

One of the main catalysts of such a large and varied podium is the anticipated inclusion of a 12 level hotel within the shorter eastern tower. Provisionally involving 210 rooms, the "Boutique hotel is proposed for the development as a major state tourism attractor that also provides an ongoing employment base for the site. The hotel recognises and contributes to the nationally significant tourist attraction that is the Queen Victoria Market, one of Melbourne and Victoria’s true icons." Such is the upwards demand for new hotel accommodation in Melbourne, the planning application also includes an expression of interest on behalf of the <a href="http://www.acehotel.com/">Ace Hotel Group</a> indicating their willingness to anchor the hotel component as their first southern hemisphere venture.

Continuing a trend whereby architects cite valuable stones or gems as inspiration for their designs, according to Elenberg Fraser the two towers:

<blockquote>
Yet another jewel in the crown of Melbourne’s city skyline. The crystalline structure of this precious jewel is created through its fragmented façade articulation. It brings alive Melbourne’s skyline from this northern gateway by reflecting and refracting the golden hues of the afternoon sun back through the Market precinct and Flagstaff Gardens with kaleidoscopic effect. Like the changing lighting of the Capitol Theatre ceiling, this new urban sculpture is ever changing as it picks up &amp; re-radiates the sun’s rays throughout the day, and through the changing seasons year round.
<cite>Elenberg Fraser</cite>
</blockquote>

Fractured, repetitive and modular in nature, the external facade is typical Elenberg Fraser in that it does what is practically required (sunshading, wind dispersion, maximised privacy, shadow minimisation) while doing it in an efficient and aesthetically pleasing nature.

Vital statstics for the project sees the taller tower at 161 metres house 493 apartments, while the 98 metre eastern tower carries 116 apartments in addition to the aforementioned 210 hotel suites, bringing the total to 819 habitable dwellings over a site of 3916 square metres. Of the 609 private apartments, 219 will be one bedroom, 373 are slated to hold dual bedrooms while 17 will involve three bedrooms. Supporting these apartments will be private 223 car spaces and 616 private bicycle bays in additional the the car/bike faclities made available to the public.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_8.jpg" rel="gallery-all" title="Hero image of 386-412 William Street. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image11_8.jpg?itok=29xr66Br" title="Hero image of 386-412 William Street. Image © Elenberg Fraser" typeof="foaf:Image"></a>

The podium rooftop will see a pool hug the Franklin Street boundary whilst accompanying landscaping will likely include outdoor barbecue area, raised and sunken timer decking, a sun deck and various plantings. The podium will also flow into both towers with residential facilities and dining spaces maintaining direct access to the outdoor area. Planting will also appear along the podium perimeter, in effect cascading down toward an enhanced street level which will feature bluestone paving, a realigned bus stop and street furniture.

ESD principles also feature heavily with <a href="http://www.ark-resources.com.au/">Ark Resources</a> preparing a report which:

<blockquote>
Demonstrates that the proposed development achieves a Best Practice environmental design standard and is consistent with the City of Melbourne’s Eco City goals... A combination of sustainable design initiatives, fixtures, systems and appliances will be integrated into the building in order to achieve a 5 star Green Star Multi-Residential rating.
<cite>Ark Resources</cite>
</blockquote>

Amongst 386-412 William Street's ESD features are rainwater harvesting, a cogeneration plant and a solar photovoltaic system at roof level.

With 386-412 William Street submitted late October, and final decision via state planning body DTPLI is likely to be announced into 2014.

<h2>Project Team</h2>

<ul>
<li>Client: MIT Australia</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Town Planner: Urbis</li>
	<li>Traffic Consultant: Traffix Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>Landscape Consultant: Urbis</li>
	<li>ESD Consultant: Ark Resources</li>
	<li>Shadow Analyst: Orbit Solutions</li>
	<li>Wind Engineer: VIPAC</li>
	<li>Heritage Consultant: Bryce Raworth</li>
</ul>
</body></html>

silvermb

Talking the talk > 386-412 William Street, Melbourne 

<html><body>
Hot on the heels of articles by <a href="/news/the-fahrenheit-tower-a-closer-look-at-127-141-abeckett-street">Ryan</a> &amp; <a href="/news/talking-the-talk-386-412-william-street-melbourne">Mark</a> in recent days, today's article continues the focus on Melbourne's in-demand architecture firm, <a href="/architects/fraser-partners-0">Elenberg Fraser</a>. Before I continue however, I'd like to start off by apologising. The name Elenberg Fraser doesn't really lend itself to the sort of witty article names everyone has probably become accustomed to me providing. 'Tip of the Elenberg', 'Set Frasers to Stun' and even 'Set Frasers to stun, this is just the tip of the Elenberg' were considered but ultimately didn't make a hell of a lot of sense.

As some readers would already know Malaysian-based property heavyweight <a href="/developers/uem-sunrise">UEM Sunrise</a> recently ran a limited design competition, inviting three local architects to produce schemes for their two flagship Melbourne projects at <a href="/news/the-answer-224-252-la-trobe-street-melbourne">224-252 LaTrobe St</a> and <a href="/buildings/conservatory-9-23-mackenzie-street-melbourne">9-23 Mackenzie Street</a>. It came as little surprise that one of the firms invited to submit designs for the sites, and ultimately the architect of choice for the LaTrobe Street project was of course Elenberg Fraser. Accustomed to producing designs for high-rise residential towers throughout Melbourne, the firm roughly accounts for an incredible <a href="http://elenbergfraser.com/#!/about/services">10% of all apartments going up in Melbourne</a>.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/EF%20towers%20render%202.png" rel="gallery-all" title="A selection of Elenberg Fraser projects sees 386-412 William Street, 452 Elizabeth Street, Abode 318 and Tower Melbourne depicted together. Image © Blockhead "><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/EF%20towers%20render%202.png?itok=mka61VNi" title="A selection of Elenberg Fraser projects sees 386-412 William Street, 452 Elizabeth Street, Abode 318 and Tower Melbourne depicted together. Image © Blockhead " typeof="foaf:Image"></a>

So how did Elenberg Fraser, once renowned (at least in the eyes of peers) for only sharing interest in the design of 'facades' rather than a holistic approach to a sum of parts, become the in-vogue Melbourne high-rise apartment specialists - the Asian developer's go to architect that we have come to know today? Well for one, it didn't happen overnight and is the result of some hard work and getting their foot in the door early by having and making the right connections. Established by Zahava Elenberg and Callum Fraser in 1998, following the successful commission of the $50m <a href="http://architectureau.com/articles/liberty-tower/">Liberty Tower</a> (with documentation services provided by <a href="http://www.designinc.com.au/">Design Inc</a>) on Spencer Street for Morry Schwartz's Pan Urban, the practice has since gone on to develop an impressive body of work in all sectors including apartments, interiors, ski resorts, restaurant fit-outs, master plans both locally and abroad and even a designer <a href="http://elenbergfraser.com/#!/project/design-o-pizza">pizza</a>.

Not bad considering Zahava and Callum designed Liberty Tower whilst in the midst of completing their studies at RMIT University - how many architectural graduates can lay claim to that? I certainly can't. The practice has continued to grow from around 18 employees in 2003 when the office was still based in <a href="/new-apartments/fitzroy-vic-3065">Fitzroy</a> to well over 50 following its move in to swanky new digs on Queen St, which bear all the hallmarks of an Elenberg Fraser designed interior. Visually and tactically stimulating - a black shell fitted with neon tube artwork, echo panel pinboard walls, an integrated reception desk and waiting seat plus latex covered counters which I may have been overly eager to get a feel for during an invited visit to the office some years ago - drawing a look of concern from practice manager Karen McWilliam.

Zahava has since gone on to establish <a href="http://www.move-in.com.au/">Move-In</a>, a home furnishing service for owner-occupiers and investors and claimed the <a href="https://www.propertyobserver.com.au/http://www.theage.com.au/articles/2003/10/25/1066974368674">Telstra Young Business Woman of the Year Award</a> in 2003 whilst in the process taking somewhat of a back seat in the general operation of the office. Callum, on the other hand has become the public face of the firm, appearing in marketing videos for the office's residential projects and spruiking the benefits of high-rise living in the media, in particular <a href="http://www.smh.com.au/business/property/tall-and-thin-the-new-fashion-for-city-developers-20120408-1wjp0">tall thin towers</a> - a "move (away) from the Mid-West USA city model to a new urban model of pencil thin skyscrapers".

The firm draws inspiration for their work from a number of sources, some best described as left of field, from Princess Leia's dress in Return of the Jedi to a <a href="/news/the-fahrenheit-tower-a-closer-look-at-127-141-abeckett-street">bottle of Dior Fahrenheit</a> to wind and solar modelling in deriving form, materiality and texturally - while producing site responsive design interventions, best summarised by the office's design process below:

<blockquote>
Invention excites us. We address the needs of our clients, building users and community by identifying the specific needs of each project. We ask the right questions without imposing pre-determined solutions and then we use our process to take us to the invention stage. This process has opened people's eyes to impossible realities. Who knew buildings could be both design-driven and market-driven?

Rather than applying a house style, our buildings are conceived in their own right, responding to their specific site, location and purpose. We don't generalise across projects either - our job is to uncover and express the unique identity of each project, through built form.
</blockquote>

The second paragraph in particular is worth exploring. It could be argued that since their jump up in scale with <a href="/buildings/abode-318-318-russell-street-melbourne">Abode318</a>, the practice's projects seem to have developed a DNA based on scale and location, but with multiple permutations, parameters and possibilities - the larger city towers in particular feature variations of a fluid rippling or wave - a metamorphosis across their facades driven by a desire to mitigate the forces of wind (working together with <a href="http://www.vipac.com.au/">Vipac</a>) while simultaneously setting the scene for the firm's <a href="http://www.smh.com.au/business/property/high-rise-by-assembly-line-20121007-2777r">leap into modular construction</a> with the <a href="http://klikaustralia.com.au/">Klik</a> building system. This continuing theme is evident in <a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne</a>, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria Tower</a>, <a href="/buildings/light-house-450-elizabeth-street-melbourne">450 Elizabeth Street</a>, <a href="/developments/southbank-vic-3006">Hanover House development</a>, King Tower Southbank, <a href="/developments/melbourne-vic-3000">378-412 William Street</a> and to a lesser extent <a href="/buildings/eq-tower-127-abeckett-street-melbourne">127 A'beckett Street</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/EF%20Towers_0.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="191" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/EF%20Towers_0.jpg?itok=tHpBacuL" width="580"></a></figure>The mid-rise stock of buildings produced by Elenberg Fraser in <a href="/new-apartments/docklands-vic-3008">Docklands</a>, <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a> and St Kilda Road offer a more varied building form and facade strategy - still for the most part maintaining a sinuous visual language but with a simpler articulation, whether in the form of a fluid balustrade wrap treatment or a vertical screening element across the elevation of the building - with a focus on reduction of solar gain, glare to apartments and privacy for residents.

It has to be said that while Elenberg Fraser's taller buildings have become variations of the one idea or theme, I question whether that is a) necessarily a bad thing or b) any different to any other architectural practice working at this scale. Is the city at risk of becoming known for bronze pencil thin, wavy towers? I don't think so. They have identified that one of the most important factors when designing tall towers on sites that don't allow for a podium with setback tower typology is comfort to residents and pedestrians, and consequently have developed responses in building form which disperse the wind and negate downbursts to the street. The by-product of this is tall, striking towers.

Take a moment, to consider the alternative. Where other architects (who shan't be named) produce generic 'cookie-cutter' buildings which appear void of any real design nous or intent beside making their client a quick buck, Elenberg Fraser, in my opinion, at least provide visually engaging buildings that whilst static have very kinetic qualities about them. They are sculptural, masculine, feminine and have a real character about them beyond 'just another apartment building'.

Together with the growing trend toward high-rise living and a saturated apartment market, quality, location and amenity are becoming more and more important. Considering the influx of foreign investment as giant Asian developers jostle for prime Melbourne sites, this new wave of Elenberg Fraser designed high-rises seems likely to endure for quite some time. With return clients such as Morry Schwartz (so what if he's Zahava's step-father), <a href="/developers/cel-australia">CEL Australia</a> (with 170 Victoria Street), and a new Asian-based client almost every other week (or so it seems), those who head and work for this firm are seemingly at the height of their powers.

I for one welcome the invasion of Elenberg Fraser buildings across the cityscape as their buildings don't just occupy the site, they engage the site and make it noteworthy. They are also strong believers "in embracing our new urban destiny". We at Apartments.com.au couldn't agree more and always look forward to what they'll come up with next.

<h2>My pick of Elenberg Fraser projects to watch out for</h2>

<ul>
<li>
<a href="/developments/melbourne-vic-3000">386-412 William Street - 50 &amp; 30-storeys</a> (client: <a href="/developers/mit-australia">MIT Australia</a>).</li>
	<li>
<a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224-252 La Trobe Street - 78 &amp; 50-storeys</a> (client: <a href="/developers/uem-sunrise">UEM Sunrise</a>).</li>
	<li>
<a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale Street - 56 &amp; 52-storeys</a> (client: <a href="/developers/hiap-hoe">Hiap Hoe</a>).</li>
	<li>
<a href="/news">170 Victoria Street - 66-storeys</a> (client: <a href="/developers/cel-australia">CEL Australia</a>).</li>
</ul>
In due course I'll also be producing a host of renders focusing on Melbourne's northern CBD highlighting the above and other projects in the development pipeline, naturally dependent upon when planning applications are lodged. In the meantime enjoy the Elenberg Fraser projects below.
</body></html>

Laurence Dragomir

EF'ing spectacular! Elenberg Fraser make their mark

<html><body>
Following on from Monday's article which provided an overview of Melbourne's 200 metre-plus residential projects, today we look at 127-141 A'Beckett Street; a project we've dubbed the Fahrenheit Tower for reasons that will soon become apparent.

The rapid transformation of Melbourne's northern CBD shows no sign of slowing down with <a href="/developers/icd-property">ICD Property</a>'s proposal for A'Beckett Street one of a growing list of high-rise, high density residential projects in the precinct that are either approved or under assessment. Located between Elizabeth Street and Queen Street, the site currently stands as a double storey warehouse with no heritage significance. Sold off earlier this year by the Welsh Church to help raise funds, ICD Property now hopes the existing structure will make way for 632 new apartments in a landmark 63 level tower reaching a maximum height of 202 metres.

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image10_7.jpg" title="The evolution of 127-141 A'Beckett Street's design. Image © Elenberg Fraser" class="colorbox colorbox-insert-image" rel="gallery-all"><img src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image10_7.jpg?itok=ySm_R3fB" width="580" height="328" alt="" title="The evolution of 127-141 A'Beckett Street's design. Image © Elenberg Fraser" class="image-article-full-width-580px"></a>
<figcaption>The evolution of 127-141 A'Beckett Street's design. Image © Elenberg Fraser</figcaption></figure><a href="http://elenbergfraser.com/">Elenberg Fraser</a> have yet again used their architectural nouse to develop an elegant, curvaceous structure which is shown to resemble the shape of a bottle, with Dior's Fahrenheit in mind. Consisting of three distinct segments – low-rise, transitional and high-rise sections, the building’s floor plate subtly changes as the building increases in height from the larger low rise levels to the more slender high rise levels. Concave over lower levels, the gradual floor plate inverts itself into a convex shape over higher levels; simple and visually stunning.

As seen above options such as dual towers or a single tower shorter in stature but with a much larger footprint were reviewed early on in the design process, though ultimately a tall, slender tower was preferred due to overall residential amenity, enhanced urban design features and microclimatic considerations. Through the slimmer, curvy design, the architects have been able to increase setbacks to neighbouring buildings to between 7.33m-10.55m over low-rise levels and between 9.06m-12.45m for the high-rise levels, although any setback considerations terminate at approximately 140 metres; height of the adjoining Argus Centre.

At ground level facing A'Beckett Street, the addition of a 4.5m setback from podium to tower helps to alleviate a canyon effect felt by pedestrians within the immediate area, while winds are minimised through the tower's curved corners which encourages air to flow horizontally around the tower, rather than drafting downwards. 127-141 A'Beckett Street's podium will reach a maximum height of 24m over seven levels, of which five of those will be dedicated to 212 resident car parks with activation to A’Beckett Street occurring through the inclusion of an apartment wrap. The remaining two levels consist of a mezzanine on the ground floor and a resident’s amenities area on level seven.

One basement level will also be included in the development, holding the building’s 212 bicycle spaces - total separation of vehicle and bicycles. Another interesting feature of the building will see a new retail arcade, creating a new thoroughfare between A'Beckett Street and La Trobe Street, consisting of 8 new retail tenancies for a total of 720 m². Rounding out the tower's highlights is a LED lighting feature where multiple recessed cavities along the high-rise levels will feature strip lighting, illuminating the 4 star energy rated building at night.

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image30.jpg" title="127-141 A'Beckett Street as envisaged from La Trobe Street. Image © Elenberg Fraser" class="colorbox colorbox-insert-image" rel="gallery-all"><img src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image30.jpg?itok=CRVWkAwv" width="580" height="1453" alt="" title="127-141 A'Beckett Street as envisaged from La Trobe Street. Image © Elenberg Fraser" class="image-article-full-width-580px"></a>
<figcaption>127-141 A'Beckett Street as envisaged from La Trobe Street. Image © Elenberg Fraser</figcaption></figure>At the southern elevation, the podium will receive a ‘green wall treatment’ in order to soften the appearance due to the heritage presence of the Welsh Church as well as accounting for pedestrian sight lines from La Trobe Street. The proposed green wall will consist of externally positioned moulded plastic planters integrated through aluminium fascia panels which are consistent with the façade treatment and will extend down to ground level. Atop the podium the amenities level will include a communal recreational and health space as well as an outdoor pool and gym area. All low-rise apartments will terminate at level 33 where further residential amenities are available, whilst high-rise apartments commence thereafter with balconies replaced by wintergardens.

1 bedroom apartments are most common, closely followed by 2 bed/1 bath layouts; combined they account for 64% of total dwellings. Also available are 1 bed/study, 2 bed/2 bath and 16 penthouses apartments claiming the top four floors which will feature 3 bed/2 bath layouts.

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image15_4.jpg" title="Expected green wall fronting Welsh Church at 320 La Trobe Street. Image © Elenberg Fraser" class="colorbox colorbox-insert-image" rel="gallery-all"><img src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image15_4.jpg?itok=iHfAyjmt" width="580" height="316" alt="" title="Expected green wall fronting Welsh Church at 320 La Trobe Street. Image © Elenberg Fraser" class="image-article-full-width-580px"></a>
<figcaption>Expected green wall fronting Welsh Church at 320 La Trobe Street. Image © Elenberg Fraser</figcaption></figure>If constructed, the tower will sit with numerous other new building within the area which include the Urbanest development at 312 La Trobe Street (which is currently using the existing 127-141 A'Beckett Street building as a display suite), Fulton Lane, MY80, Istana, Grand 8 and Vision, not to mention recent proposals including 398 Elizabeth Street and 452-472 Elizabeth Street. All going to plan the development will mark ICD Property's first foray into the Melbourne CBD property scene, having focused on apartment buildings within Melbourne’s inner ring including the ‘<a href="http://www.youandi.net.au/">You and I</a>’ project in Collingwood and ‘<a href="http://www.icdproperty.com.au/#/the-independent/">The Independent</a>’ project in Hawthorn.
</body></html>

Elenberg Fraser

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Elenberg Fraser

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News