Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Cedar Woods

<html><body>
Late last week, Target Australia moved into its new eight-storey headquarters within the Williams Landing master planned community. Developed by Cedar Woods, the new building comprises 12,960 sqm pf A-Grade commercial space accommodating 850 Target employees and featuring a ground level cafe. The new building was completed by Hacer Group in November 2018

Williams Landing is located in Melbourne’s booming western corridor and has been designated as a Priority Development Area by the Victorian Government. According to Cedar Woods, Target’s move to Williams Landing reflects the area’s attractiveness as a growing commercial destination and will support job creation, benefit existing local businesses and attract other leading companies to the area. Upon securing Target as the anchor tenant for 10 years, Cedar Woods sold the building to Centuria Metropolitan REIT for $58.39 million.

Situated in the heart of the Williams Landing Town Centre, Target’s new headquarters is located directly opposite the Williams Landing Train station, providing employees with a 28-minute express service to Southern Cross Station. Employees are also within walking distance of the Williams Landing Shopping Centre, including Woolworths and a variety of licensed restaurants.

Target’s move to Williams Landing was celebrated on site at a ribbon cutting ceremony to mark the significant milestone with Wyndham City Council Mayor, Cr Mia Shaw, and representatives from Cedar Woods, Centuria Metropolitan REIT and other key stakeholders present.

Target’s relocation has been a catalyst for further growth at Williams Landing, with Cedar Woods recently stating it has a pipeline of over 20 commercial and residential sites in the Williams Landing town centre.The developer previously announced the completion of pre-sales at 111 Overton Road strata offices, currently under construction, and the pre-sale of 107 Overton Road to Hellenic Property Investments, which is fully leased to the Victorian State Government.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/cw_target.jpg" rel="gallery-all" title="The completed HQ for Target Australia. Image: Cedar Woods"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/cw_target.jpg?itok=nazDE8gG" title="The completed HQ for Target Australia. Image: Cedar Woods" width="580"></a>

<figcaption>The completed HQ for Target Australia. Image: Cedar Woods</figcaption></figure>The opening of the Target Australia HQ caps off a big week for Wyndham, following the announcement last week of a new Western Melbourne team entering the A-League competition, and with it investment in <a href="/news/western-melbourne-group-successful-in-its-a-league-bid">a new 15,000-seat stadium and wider mixed-use precinct</a> as part of a major urban renewal undertaking in Tarneit. 

<h2>What they say...</h2>

<blockquote>
“We’re extremely excited to welcome all 850 Target employees to their new premises in Williams Landing. This is the first of three commercial office buildings under development in the area which has become an emerging commercial precinct outside of Melbourne’s CBD.

With the rise in economic activity and more commercial buyers looking and investing in the west, it’s encouraging to see Williams Landing becoming a thriving commercial hub in Melbourne’s western fringe.

Target’s relocation represents an exciting time for the Williams Landing community. Due to the ongoing strength of the suburb, with its affordability and growth prospects, Williams Landing is becoming increasingly attractive to purchasers, investors and businesses alike.”

- Lloyd Collins, Cedar Woods Victorian State Manager
</blockquote>

 

<blockquote>
"On behalf of my councillor colleagues and the people of Wyndham I’m thrilled to officially welcome Target Australia’s National Headquarters to Williams Landing. This is a wonderful opportunity for our city.”

- Cr Mia Shaw, Wyndham Mayor
</blockquote>

 

<blockquote>
"We’re delighted to have Target Australia, which is backed by Wesfarmers, as a tenant for the next 10 years. This is a high quality, fit for purpose, first generation asset and it is a landmark project we’re proud to be a part of.

This is already proving to be a strong asset for Centuria Metropolitan REIT. We saw Williams Landing as an emerging metropolitan market twelve months ago when we purchased the property and have witnessed strong growth over this period.

We have a great working relationship with Cedar Woods, and we’re looking forward to doing business with them again in the future.”

- Doug Hoskins, Centuria Metropolitan REIT (CMA) Acting Fund Manager
</blockquote>
</body></html>

Laurence Dragomir

Target Australia Moves Into New Headquarters in Williams Landing

<html><body>
Two firms with a history of development within the Monash National Employment and Innovation Cluster (MNEC) are angling for bigger projects.

Both Salta Properties and Cedar Woods are pushing plans which are larger than their previous respective developments within Monash. Salta is all but assured of the right to build a substantial office complex as an extension of its Nexus Corporate precinct whilst Cedar Woods is pushing for hundreds of new dwellings within its Jackson Green development.

At either end of the MNEC, both intended developments speak to the increasing scale of development expectations in the area. These expectations would only be enhanced by the State Government's proposed Melbourne orbital rail proposal which has two stations in the heart of MNEC.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_11.jpg" rel="gallery-all" title="Image: Gray Puksand"><img alt="" class="image-article-full-width-580px" height="287" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_11.jpg?itok=QGVFLamR" title="Image: Gray Puksand" width="580"></a>

<figcaption>Image: Gray Puksand</figcaption></figure>Salta last week received backing for its proposed office complex at 633-647 Springvale Road, after nabbing the corner site for a reported $11 million during 2015.

Adjacent to Salta's existing Nexus Corporate precinct and spanning 2.4 hectares, the first phase of the Springvale Road development site found favour with Monash City Council and encompasses 21,226 square metres of net leasable area. That space is configured over two separate buildings with Gray Puksand undertaking the design.

Existing campus-style buildings within Nexus Corporate have traditionally been smaller in stature to date; the freshly completed Nexus 10 building holds in excess of 6,000 square metres of net leasable area. 

The upsizing of expectations for 633-647 Springvale Road also includes a very substantial 785 basement vehicle spaces, end of trip facilities and provision for 197 bicycle bays.

Two additional future buildings are slated for the balance of 633-647 Springvale Road, whilst Salta also has an eye toward delivering a high-rise hotel at <a href="/news/salta-pursues-mulgraves-first-hotel">12 Nexus Court</a> which sits within the initial Nexus Corporate precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image74_2.jpg" rel="gallery-all" title="Cedar Woods' latest alongside Gardenia Apartments progress during late August. Image: DKO Architecture"><img alt="" class="image-article-full-width-580px" height="205" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image74_2.jpg?itok=xH7zTD8G" title="Cedar Woods' latest alongside Gardenia Apartments progress during late August. Image: DKO Architecture" width="580"></a>

<figcaption>Cedar Woods' latest alongside Gardenia Apartments progress during late August. Image: DKO Architecture</figcaption></figure>Cedar Woods too is after more within their Jackson Green estate in Clayton South.

Midway between Westall and Huntingdale stations, the residential development has to date seen townhouse and small scale apartment stages built onsite. The gradual upswing in development size now sees the DKO Architecture-designed Gardenia Apartments under construction; it includes 74 dwellings over six levels.

Cedar Woods are now seeking approval for two additional residential buildings housing a combined 165 apartments. Also designed by DKO Architecture, the taller of the duo reaches 9 levels.

The intended apartment split for the project at planning which is sited over 1408-1418 Centre Road sees 20 single, 131 double and 12 triple bedroom apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/img_6168.jpg" rel="gallery-all" title="A small section of the M-City site"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/img_6168.jpg?itok=Ah9uT4MP" title="A small section of the M-City site" width="580"></a>

<figcaption>A small section of the M-City site</figcaption></figure>Whilst the above duo seek bigger development outcomes they are minuscule relative to the largest current development within the MNEC, which also happens to be the largest mixed-use development being delivered outside of Melbourne's CBD. Clayton's M-City is now at full construction with Multiplex overseeing works for the $1 billion project over a 35,000 square metre site.

Backed by Saraceno Group and Schiavello Group, M-City includes 643 apartments and serviced apartments, a 4.5 star Mantra hotel, up to 60 specialty retail spaces, 17,330 square metres of office space and 1,905 car parks supporting a projected population of about 4,000 residents, workers and shoppers.
</body></html>

silvermb

Salta and Cedar Woods upsize their Monash intentions

<html><body>
Cedar Woods has commenced construction of its third commercial building at 107 Overton Road, Williams Landing which is fully leased to the Victorian State Government for 15 years.

At a sod turning ceremony held on Friday 17 August, Wyndham City Council Mayor Cr Peter Maynard joined Cedar Woods’ Chief Operating Officer Patrick Archer and JGS Property’s James Service (representing purchaser Hellenic Property Investments), to officially break ground on the project

Accommodating up to 320 employees, the four-storey building will add 3,126 sqm (NLA) of new A-Grade Commercial office space outside the traditional CBD and city-fringe locations.

Designed by Gray Puksand, 107 Overton Road will target a 4.5-Star NABERS rating and will also include 92 car parks. Hacer Group has been appointed to deliver the project with completion anticipated in late 2019.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/107_overton_cbre.jpg" rel="gallery-all" title="107 Overton Road was forward sold to Hellenic Property Investments Pty Ltd. Image: CBRE"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/107_overton_cbre.jpg?itok=iXFUpS7N" title="107 Overton Road was forward sold to Hellenic Property Investments Pty Ltd. Image: CBRE" width="580"></a>

<figcaption>107 Overton Road was forward sold to Hellenic Property Investments Pty Ltd. Image: CBRE</figcaption></figure>The building has been forward sold to Hellenic Property Investments Pty Ltd, a subsidiary of the Hellenic Club of Canberra, in July 2018 for $25.93 million.

Williams Landing is a 225-hectare masterplanned community that will feature approximately 2,400 dwellings on completion, comprising a diverse mix of housing typologies including traditional lots, terraces, semi-detached townhouses and apartments, supported by parklands and sporting facilities and a town centre.

Williams Landing will also be home to the new Target Australia headquarters, currently under construction and set to be completed at the end of 2018.

The 50-hectare Town Centre is located central to Williams Landing's four residential neighbourhoods and incorporates its own shopping centre, transport hub, freeway interchange and regional bus interchange .

The Shopping Centre offers the full range of retailers and services you’d expect including a Woolworths supermarket, medical centre, dental clinic, chemist, childcare, gym, licenced restaurants, cafés and over 20 specialty retailers.

<h2>What they say...</h2>

<blockquote>
We are excited to be bringing the Victorian State Government to what is quickly becoming a white-collar employment precinct in the western suburbs of Melbourne. The commencement of construction of our fourth office building marks another milestone for Williams Landing.

Employers continue to value our excellent train and road access and proximity to the Melbourne CBD and western suburbs workforce along with the retail, leisure and services amenities at Williams Landing Town Centre.” says Mr Archer.

Wyndham is one of the country’s fastest growing municipalities and we are pleased to be delivering over 1,400 new jobs to Williams Landing once our Target HQ, 111 Overton and 107 Overton are completed by the end of 2019.

- Patrick Archer, Cedar Woods’ Chief Operating Officer
</blockquote>

<blockquote>
 
With Wyndham outgrowing cities like Greater Geelong, the jobs that this project will bring to our City are indeed welcome. This is an exciting development and we look forward to hosting the Victorian State Government in Wyndham.

- Cr Walter Villagonzalo, Wyndham City’s Future Focused Economy Portfolio
</blockquote>

Lead Image: L-R: Cr Aaron An, Cr Peter Maynard, James Service (JGS Property), Patrick Archer, Cr Walter Villagonzalo | Photo credit: Daniel Pockett
</body></html>

Cedar Woods breaks ground on Williams Landing's next office building

<html><body>
Urban.com.au has previously highlighted the ongoing development underway at Cedar Woods' Williams Landing development, particularly <a href="/news/williams-landing-pushes-on-with-additional-commercial-developments">more recently</a> with respect to further commercial buildings in the pipeline.

So it comes as no surprise to learn that Cedar Woods has signed an agreement to sell a third office building -  107 Overton Road - to Hellenic Property Investments Pty Ltd for $25.93 million.

The terms of the sale, which represents a  yield of 5.4%, requires Cedar Woods to develop the building, with handover and settlement of the completed project expected in 2020.

This follows Cedar Woods' announcement in April of this year that it had moved to pre-sell the four-level purpose built building, which has been fully leased to the Victorian State Government for 15-years.

According to Cedar Woods, there was strong interest in the building which it believes reflects Williams Landing’s emergence as a commercial and retail hub in Melbourne’s west.

The Company says the sale of a third building is consistent with Cedar Woods’ strategy of adding value to its developments and then recycling capital into new opportunities.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/ra_cc_ceadrwoods_nb_hr-002_copy.jpg" rel="gallery-all" title="Nathan Blackburne, Cedar Woods Managing Director"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/ra_cc_ceadrwoods_nb_hr-002_copy.jpg?itok=QZiwcDkA" title="Nathan Blackburne, Cedar Woods Managing Director" width="580"></a>

<figcaption>Nathan Blackburne, Cedar Woods Managing Director</figcaption></figure><blockquote>
It is a strategy that is proving very successful for us as we reinvest capital into new projects.

- Nathan Blackburne, Cedar Woods Managing Director
</blockquote>

Construction of the office building is underway with Hacer Group at the helm. Further office developments by Cedar Woods in Williams Landing include the Target Head Office and 111 Overton Road strata offices, which have also been pre-sold and under construction.

Cedar Woods has twenty additional sites in the Williams Landing Town Centre that can accommodate commercial, residential or mixed-use developments.
</body></html>

Cedar Woods Sells Third Williams Landing Office Building

<html><body>
The success to date of Williams Landing has prompted developer Cedar Woods to move ahead with a number of new developments.

On the back of attracting Target Australia and and the Minister for Finance's office to one of Melbourne’s fastest growing commercial precincts, images have been released of the tallest commercial development planned thus far for the suburb, spanning 10 levels. It along with an adjoining new commercial office building form the basis of Cedar Woods' next attempt to attract a major tenant to the suburb which is midway between Melbourne's CBD and Geelong.

Agents Colliers International &amp; Knight Frank have been appointed to market the new space designed by Gray Puksand with up to 20,000 square metres available.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image11_23.jpg" rel="gallery-all" title="Williams Landing overview. Image: CBRE"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image11_23.jpg?itok=v7x9afdL" title="Williams Landing overview. Image: CBRE" width="580"></a>

<figcaption>Williams Landing overview. Image: CBRE</figcaption></figure>The updated Williams Landing master plan includes the new home of the Minister of Finance. The new four-level A-grade office building is located at 107 Overton Road, with Cedar Woods successfully leasing the asset to the State Government agency for 15 years.

Completion is expected during July 2019, although earlier this year Cedar Woods chose to sell the building via an expressions of interest campaign handled by selling agent CBRE. 107 Overton Road includes in excess of 3,000 square metres of office space and 92 vehicle bays, and is reflective of the impetus Williams Landing has managed to muster since its inception.

Ultimately it's expected that Williams Landing will cater for a workforce in excess of 23,000 people, whilst also accommodating thousands of apartments and a proposed hotel which is slated for the southern-most plot within the suburb.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image10_16.jpg" rel="gallery-all" title="Current progress within the suburb. Images: Hacer"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image10_16.jpg?itok=WKg0K7Ck" title="Current progress within the suburb. Images: Hacer" width="580"></a>

<figcaption>Current progress within the suburb. Images: Hacer</figcaption></figure>The move to realise more projects within Williams Landing is in part due to the success of current projects that are at construction nearby. Hacer has a trio of projects at construction; most notable is the Gray Puksand-designed Target Australia headquarters which spans 8 levels, whilst a side by side build will also see further office space and apartments delivered by the builder.

One aspect of the dual site includes a 5 level strata office building including 39 suites, with the adjoining building a 7 level apartment building which encompasses 42 dwellings. Dubbed Lancaster Apartments, the project was 100% sold prior to commencement.

Also due for completion in August are Oxford Apartments. Builder Figurehead has been tasked with the $23 million delivery of 100 apartments and 3 retail tenancies within the projects which is located at 2 Clark Street, Williams Landing.

Figurehead completed the initial apartment offering within Williams Landing. The DKO Architecture-designed Newton Apartments were completed during April 2017 and includes 57 apartments.
</body></html>

Williams Landing pushes on with additional commercial developments

<html><body>
Cedar Woods’ latest apartment project in Williams Landing, Lancaster Apartments has sold out in just six months, reinforcing the demand for medium-density housing in Melbourne’s rapidly growing west.

Designed by DKO Architecture, the seven-storey building has a distinctive architectural form which responds to the shape of the site and acts as a bookend to the mixed-use complex. The façade's strong vertical expression emphasises its height, prominence and anchors the corner of Clark Street and Tonkin Way.

Comprising 42 apartments, Lancaster Apartments is the third apartment building at Williams Landing, joining Newton (7 apartments), and Oxford (100 apartments and 3 retail shops), in selling out quickly.

According to Cedar Woods, the demand for medium-density living in Melbourne’s west can partly be attributed to "the booming population growth as well as changing lifestyle preferences in the middle ring suburbs."

Recent data from the Australian Bureau of Statistics confirms that in October 2017 Victoria’s population was at 6.35 million residents, with Greater Melbourne growing by 126,175 people in 2015-2016 alone.

The City of Wyndham was also confirmed as one of the nation’s fastest-growing municipalities and, according to population consultancy .id, has a current population of 250,186, increasing by 37 per cent between 2011 and 2016.

<blockquote>
We can see that an apartment lifestyle is no longer limited to the Melbourne CBD and inner-city suburbs. As Melbourne’s population continues to increase at a rapid rate, we must provide a range of housing options to keep up with demand. The success of all Williams Landing apartments so far demonstrates that this is the type of product buyers want.

The City of Wyndham and Melbourne’s west is experiencing unprecedented growth. It is essential that we not only keep up with this but plan for the future.

We are proud that Williams Landing is able to cater for this population increase. In addition to housing options we offer an abundance of retail amenity and public transport options, such as the Williams Landing train station. 

- Patrick Archer, Cedar Woods Chief Operating Officer
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/newton_oxford_dko.jpg" rel="gallery-all" title="Lancaster Apartments will join Newton and Oxford Apartments in the precinct. Images; DKO Architecture"><img alt="" class="image-article-full-width-580px" height="197" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/newton_oxford_dko.jpg?itok=eJlwqNIU" title="Lancaster Apartments will join Newton and Oxford Apartments in the precinct. Images; DKO Architecture" width="580"></a>

<figcaption>Lancaster Apartments will join Newton and Oxford Apartments in the precinct. Images; DKO Architecture</figcaption></figure>Cedar Woods is currently finalising plans for Beaufort Apartments,the fourth apartment building within Williams Landing, which will comprise 39 apartments over four levels. This boutique offering will be in close proximity to parks and recreation areas, including the Addison Park and Wetlands.

In addition to the apartment developments, Williams Landing will also see the construction of three strata office buildings and the nearly complete Target HQ.
</body></html>

Williams Landing's third apartment building, Lancaster sells out

<html><body>
As Melbourne continues to experience unprecedented levels of population growth, housing affordability and urban sprawl are amongst some of the greatest challenges facing the city, with traffic congestion and long commute times on the rise. 

In response to this, the 20-minute city concept was proposed as part of the solution to addressing some of these issues and one which is increasingly being realised in Melbourne’s inner and middle ring suburbs with many choosing to live, work and play in close proximity.

Additionally many are adopting apartment living as a means of entering the housing market as an affordable alternative to traditional housing or renting.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20min_neighbourhood.png" rel="gallery-all" title="The 20 minute neighbourhood. Image : DTPLI"><img alt="" class="image-article-full-width-580px" height="479" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20min_neighbourhood.png?itok=4xhgb5ND" title="The 20 minute neighbourhood. Image : DTPLI" width="580"></a>

<figcaption>The 20-minute neighbourhood. Image: DTPLI</figcaption></figure>The 20-minute concept is one of the core focuses of the Andrews government’s Plan Melbourne blueprint for 2050, with the idea of creating a series of ‘20-minute neighbourhoods’, where people can access everything from work, recreation, schools and medical care all within 20 minutes from home. 

This has been evident in Cedar Woods' St Albans master planned community St.A, where a number of sales have gone to buyers wanting to live close to the amenity offered within the suburb.

The Maple Release, the latest release in St.A, is already 80 per cent sold since launching in March and so far the majority of sales have been to the owner-occupier market.

Phung Nguyen, a 28-year-old radiographer, and her partner recently purchased a four-bedroom townhouse in St.A, primarily due to its close proximity to her workplace as well as the best shops and amenity in the area.

<blockquote>
Our reasons for purchasing a property in St.A came down to the location. I work in several different hospitals in the western areas and this played a huge role in the locations we were looking at.

We plan on spending a majority of our time living locally. St.A is pretty much in the heart of the suburb, we will look to utilise local services on Alfrieda Street for day-today tasks such as dining out, groceries and the medical centre.

- Phung Nguyen
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/st_albans.jpg" rel="gallery-all" title="Cedar Woods' St A development takes advantage of the 20-minute concept. Image : Cedar Woods"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/st_albans.jpg?itok=lFoBb3Jw" title="Cedar Woods' St A development takes advantage of the 20-minute concept. Image : Cedar Woods" width="580"></a>

<figcaption>Cedar Woods' St A development takes advantage of the 20-minute concept. Image: Cedar Woods</figcaption></figure>In response to the issue of housing affordability Cedar Woods' other current master planned development - Jackson Green in Clayton South - has seen buyers choosing to buy an apartment instead of renting, with over 40 per cent of owner-occupier purchasers in Gardenia apartments first home buyers.

According to Cedar Woods Chief Operating Officer Patrick Archer, Gardenia apartments offer buyers, particularly young couples genuine chance to enter the property market.

Eloise Wilmann, a 27-year-old student and administration worker, and her fiancée Alex Lewis were tired of Melbourne’s expensive and unreliable rental market, and made the decision to purchase their first property together, a two-bedroom apartment at Gardenia for $539,000.

<blockquote>
Our mortgage repayments are likely to be around $2,200 per month, only slightly more than our $1,900 monthly rent in Clayton, and we don’t have to worry about being forced to move out with little notice or rental increase – which was due at our next lease renewal.

Both traditional houses as well as townhouses have always been out of our price range. We were delighted when we found the Gardenia apartments, they were still large but offered us a way in. My partner and I have wanted to enter the property market for some time now, but had not been in the right financial situation nor found somewhere we would be happy with. We love living in Clayton and wanted to purchase a property around this area that was affordable and suitable for our two dogs.

- Eloise Wilmann
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cwp007_gardenia_v03_courtyard_1200x550_0.jpg" rel="gallery-all" title="Gardenia Apartments at Jackson Green, Clayton South. Image : Cedar Woods"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cwp007_gardenia_v03_courtyard_1200x550_0.jpg?itok=_66MUW1C" title="Gardenia Apartments at Jackson Green, Clayton South. Image : Cedar Woods" width="580"></a>

<figcaption>Gardenia Apartments at Jackson Green, Clayton South. Image : Cedar Woods</figcaption></figure>A large factor in making the move to an apartment from a traditional house was the ground floor offerings at Gardenia compensated with a yard of similar size to most townhouses, says Wilmann.

Gardenia apartments range from 54 sqm to 78 sqm, with some including outdoors areas of up to 100 sqm.
</body></html>

Cedar Woods tackles Melbourne's growing pains at its St Albans and Clayton South projects

<html><body>
Cedar Woods' first strata office building within Williams Landing, comprising 47 strata office suites and a ground floor medical centre has sold out in just under seven months. 

Located at 111 Overton Road within the Wlliams Landing town centre, construction on the 5-storey building is due to commence shortly with completion expected in March 2019.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v02_ext_hero_landscape.jpg" rel="gallery-all" title="111 Overton Road is the first strata office for Williams Landing. Image : Supplied"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/v02_ext_hero_landscape.jpg?itok=zt9ys_bG" title="111 Overton Road is the first strata office for Williams Landing. Image : Supplied" width="580"></a>

<figcaption>111 Overton Road is the first strata office for Williams Landing. Image : Supplied</figcaption></figure>According to 2016 Census data from the Australian Bureau of Statistics, Wyndham remains one of the fastest growing municipalities in Australia, with 55,500 people moving to the area since 2011, a growth of 34.4 per cent.

This population growth is also seeing more businesses invest in the west, and in turn Williams Landing. According to a report prepared by economists MacroPlan Dimasi, on completion the Williams Landing town centre has the potential support in excess of 21,000 jobs, the majority of which will be white-collar roles.

To further support this demand, Cedar Woods is currently in the planning stage of its next strata office building, 101 Overton Road, which will offer premium commercial suites in the heart of the Williams Landing town centre.

Urban.com.au asked Cedar Woods Chief Operating Officer Patrick Archer what he credited the sell out success to and how the project fits into the overall vision for Williams Landing.

Urban.com.au: What do you attribute the sell-out success of 111 Overton Road to?

Patrick Archer: Williams Landing is located at the gateway between Melbourne and one of Australia’s fastest growing communities with 34 per cent population growth over the past five years. This strong growth is creating opportunities for businesses to grow and expand in the area.

Furthermore, Williams Landing provides an ideal location for businesses with numerous amenities within walking distance such as the Williams Landing Train Station and Williams Landing Shopping Centre.

The success of 111 Overton Road can also be attributed to the attractive price points, with an average sale rate of $5,000/sqm, in comparison to strata offices in the CBD commanding in excess of $10,000psm.

UM: A second strata office at 101 Overton Road is already on the cards. Do you envisage any future commercial development which would be lettable to larger tenants?

PA: 101 Overton Road will bring a further 6,000 sqm of high-quality strata office space to the west. With areas ranging from 50-160 sqm, we hope to launch this project in the next couple of months.

We currently have another office development, 95 Overton Road, in town planning which will comprise a further 9,000 sqm building over 10 levels. We are actively looking to pre-lease this space. The recent relocation of Target Headquarters from Geelong and Williams Landing has also boosted interest in the Williams Landing Town Centre.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/116084-targetwilliamslanding-170316-tprevision-targethq402ed01-1939552_1.jpg" rel="gallery-all" title="111 Overton Road will join the Target Headquarters with a second strata building also at planning. Image : Cedar Woods"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/116084-targetwilliamslanding-170316-tprevision-targethq402ed01-1939552_1.jpg?itok=W3sGy0xp" title="111 Overton Road will join the Target Headquarters with a second strata building also at planning. Image : Cedar Woods" width="580"></a>

<figcaption>111 Overton Road will join the Target Headquarters with a second strata building also at planning. Image : Cedar Woods</figcaption></figure>UM: How do these projects fit into Cedar Woods' overall vision for Williams landing?

PA: We envisage the Williams Landing Town Centre as a dynamic commercial and retail hub in Melbourne’s western region. We see the suburb acting as a major centre for business and retail, as well as providing contemporary public spaces for leisure and recreation.

The two strata office projects are keeping in line with this vision, as the convenient location of Williams Landing gives proximity and linkage to a safe, convenient and fully integrated transport network for pedestrians, cyclists, motorists and public transport users.

The two office buildings also tie into the already established Williams Landing Shopping Centre and the new Target headquarters to be completed by the end of 2018.

UM: Do the two Overton Road projects reflect a change in the market, in terms of moving focus away from residential development to commercial?

PA: We believe that both the residential and commercial markets are undersupplied. We continue to see strong demand for both types of product, with 111 Overton Road selling out in just seven months.

The buyer profile of 111 Overton Road comprises local investors and owner-occupiers, with various white-collar small businesses securing the suites at 111 Overton Road. Some of these businesses include accountancy firms, financial planners, IT companies, law firms and architectural practices.

This evolution of a demographic who live and want to work within the west is the basis for ongoing high-quality commercial development at Williams Landing.

UM: And building on this do you believe 2018 will be the year for commercial development in Melbourne?

PA: We are seeing a clear trend of tenants making the decision to move to a suburban office. This is driven by a lack of supply and rising rental values in the Melbourne CBD along with many businesses looking to decentralize.
</body></html>

Cedar Woods' first strata office at Williams Landing sells out

<html><body>
The notion of Melbourne becoming a 20-minute City has been explored heavily in recent times.

Seeking to provide Melburnians with the ability to 'live locally', the 20-minute City, in essence, strives to provide people with the ability to meet most of their everyday needs within a 20-minute walk, cycle or local public transport trip of their home.

Plan Melbourne's <a href="http://www.planmelbourne.vic.gov.au/__data/assets/pdf_file/0008/377117/Plan_Melbourne_2017_Outcome_5_PDF.pdf">push toward the 20-minute City</a> would also have immense repercussions for the environment, potentially reducing travel by nine million passenger kilometres and cutting Melbourne’s daily greenhouse gas emissions by more than 370,000 tonnes.

The Heart Foundation and the Victorian Government's <a href="https://www.heartfoundation.org.au/news/designing-an-active-healthier-victoria">Healthy and Active by Design Victoria</a> has the 20-minute City at its core. The push to heighten awareness around the issue of connecting people efficiently with daily necessities has not gone unlost on certain developers.

As awareness of the health issues increases, enterprising developers are beginning to talk up the health benefits of living close to places of employment; this is particularly pertinent in Melbourne's middle suburban apartment market as it begins to mature.

Developer Cedar Woods has of late been talking up the health and wellbeing benefits of living in close proximity to places of employment. Given their Jackson Green development is in close proximity to the Monash Employment Cluster, they are well placed to do so.

According to the <a href="https://www.medibank.com.au/livebetter/tag/better-health-index/">Medibank Better Health Index</a>, there are significant health benefits in living closer to places of work, thus reducing time spent commuting during the week. According to the Index, "those travelling one to five kilometres to work having a better overall health score versus those commuting more than 50 kilometres."

Furthermore, "Those with a journey of 30 kilometres or more suffered from various negative health outcomes such as increased stress and weight gain. By living close to work, time usually spent commuting can be put into other important lifestyle activities such as health and exercise, quality family time and personal relaxation."

Cedar Woods have been quick to point this out, using Jackson Green's latest release, Gardenia, as an example of buyers choosing to purchase based on proximity to their workplace.

In a recent media release, Cedar Woods state manager Patrick Archer extolled the virtues of living close to one's place of employment:

<blockquote>
People are aware of the negative effects long commute times add to their health and wellbeing, as well as the time they lose each day spent in the car or on public transport getting to work. To help combat this they are placing greater importance on where they live and ensuring it is close to their workplace. 

We have noticed a number of buyers at Jackson Green moving to the area because they want to be closer to work. They are being more strategic with their time to create more opportunities to relax, re-energise and reduce the amount of time spent commuting.
<cite>Patrick Archer, State Manager, Cedar Woods</cite>
</blockquote>

The Monash Employment Cluster is the prime example in that it maintains Melbourne’s largest concentration of jobs outside the CBD and includes employment hubs such as the Monash Medical Centre and Monash University.

The advent of further <a href="https://vpa.vic.gov.au/urban-renewal/national-employment-clusters/">National Employment and Innovation Cluster</a>s such as Dandenong, La Trobe, Sunshine and the massive Werribee East project will also serve to draw in greater populations seeking to reside closer to major employment hubs. As Melbourne's population continues to balloon, it seems that so to will congestion across all modes of transport.

People will invariably be drawn to living closer to their places of employment; perhaps now developers spruiking their respective apartment projects in Melbourne's middle suburbs will include another inducement in their marketing campaigns - that of health and wellbeing, and proximity to all that matters.
</body></html>

The 20-minute city, associated health benefits and expanding middle Melbourne

<html><body>
Melbourne's west may not be the epicentre of commercial development, but a trickle of projects is casting a light on the areas potential for future commercial growth.

The recent announcement that Target Australia will move its national headquarters to Williams Landing serves to bolster the west's profile, whilst also providing developer Cedar Woods with a premium tenant for their masterplanned development.

Located opposite Williams Landing station, designed by Gray Puksand and with Hacer on board as builder, the new 8 level commercial development is chasing an A Grade rating from the Property Council of Australia. It's 3,000sqm floor plates will enable Target departments to be connected, encouraging interaction and collaboration between all areas of the company.

Gray Puksand also have the design reigns over the other noteworthy commercial project in this span of Melbourne, namely VicRoads' new Sunshine offices.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image129_1.jpg" rel="gallery-all" title="Target's new headquarters. Image: Gray Puksand"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image129_1.jpg?itok=ix_VbqY4" title="Target's new headquarters. Image: Gray Puksand" width="580"></a>

<figcaption>Target's new headquarters. Image: Gray Puksand</figcaption></figure>The Williams Landing project which falls within a Priority Development Zone as mandated by the Victorian Government, is set to attract 850 new employees to the area.

At the time of the announcement, Cedar Woods COO Nathan Blackburne outlined what the Target deal means to the west:

<blockquote>
Target’s move to Williams Landing signifies the increasing breadth and depth of economic activity occurring in Melbourne’s western growth corridor and reinforces Williams Landing’s appeal as an attractive and growing commercial centre. We anticipate Target’s move will stimulate interest from other leading businesses seeking to base themselves at Williams Landing.
</blockquote>

Valued at $37 million and spanning 12,600 square metres, the new 8 level slab on ground commercial building also includes 2 retail tenancies and parking for 466 vehicles. Robert Puksand, Founding Partner at Gray Puksand describes the splay of the building relative to its corner location:

<blockquote>
A lively façade design creates a pedestrian friendly backdrop to the external piazza created on the corner. A multi-coloured, dynamic façade design shrouds the building to create a landmark statement within the precinct.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122_1.jpg" rel="gallery-all" title="Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122_1.jpg?itok=tYlVVMaY" title="Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group" width="580"></a>

<figcaption>Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group</figcaption></figure>Form and colour are also on show in Sunshine as builder ABD Group pushes toward structural completion of the Withers Street development. The new VicRoads building spans 7 levels and includes ground level retail.

Both projects fall within identified nodes for future development and are in their own way vanguard projects for their respective areas.

Whilst the VicRoads projects falls within the greater Sunshine National Employment and Innovation Cluster, Target's new headquarters is within a Priority Development Zone adjacent to the East Werribee Employment Precinct which itself is expected to create another 58,000 jobs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image223.jpg" rel="gallery-all" title="VicRoads is expanding i Sunshine. Image: Gray Puksand"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image223.jpg?itok=YBT4tLPh" title="VicRoads is expanding i Sunshine. Image: Gray Puksand" width="580"></a>

<figcaption>VicRoads is expanding in Sunshine. Image: Gray Puksand</figcaption></figure>
</body></html>

Cedar Woods

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Cedar Woods

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News