Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Cedar Woods

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Demand for properties in Melbourne's south-east has created an apartment building boom among the city's 'sandbelt suburbs'.
Clayton South, Mentone, Moorabbin, Mordialloc and Oakleigh, in particular, are experiencing a surge in apartment buildings.
A report prepared by Urbis in August states that there are currently 25 developments within the area that will create 1,534 new apartments within the next three years.
Cedar Woods state manager, Patrick Archer, states that the growing demand in Clayton South and neighbouring sandbelt suburbs were key factors when choosing to create the company’s masterplanned Jackson Green community.
With apartment prices comparable to inner-city suburbs, sandbelt neighbourhoods are becoming increasingly popular for providing buyers with larger apartment sizes than their city counterparts.
Sales recently commenced at Cedar Woods' Jackson Green community for their Wattle Apartments.
The boutique apartments offer buyers the opportunity to purchase one bedroom one bathroom, two bedroom one bathroom and two bedroom two bathroom apartments ranging from 50-52 square metres, 73 square metres and 71 square metres to 75 square metres respectively.
</body></html>

j.ballantyne1990-6AQqhLzZaK

Melbourne sandbelt booming as Cedar Woods' Jackson Green launches boutique Wattle apartments

<html><body>
Located in Melbourne’s western suburbs, Williams Landing is a 275 hectare masterplanned community proposed to include approximately 3000 dwellings, integrated with the suburb’s newly upgraded railway station, amenities and town centre.

The area has been identified within the Plan Melbourne strategy as a key ‘activity centre,’ providing surrounding populations with retail and service amenity, as well commercial employment precincts. Its position as a transit-oriented development allows for convenient commuting to and from the city, helping to ease issues associated with rapid population growth in Melbourne’s west.

According to a report prepared by economists MacroPlan Dimasi, Williams Landing holds the potential to employ more than 23,000 people – the majority of these in white-collar fields – based on its strategic location within one of Australia’s fastest growing municipalities, the City of Wyndham.

Williams Landing developer Cedar Woods Properties has made creating the new employment cluster a priority in order to grow opportunities for local workers and businesses in Melbourne’s west and to assist in drawing congestion away from the CBD.

<blockquote>
In terms of its natural attributes, Williams Landing is particularly well-placed to pick up significant numbers of white-collar jobs. With significant quantities of commercial land identified within the Williams Landing master plan, there are unlikely to be constraints in regard to the availability of commercial land at Williams Landing.
<cite>MacroPlan Dimasi report</cite>
</blockquote>

The state government is supportive of this move, assigning Williams Landing as a designated ‘Priority Development Zone.’ This status allows for flexible planning and the creation of large scale commercial, retail and mixed-use developments without height limits – ideal for multi-storey office buildings.

<blockquote>
The creation of these jobs could reduce commute times for residents, many of whom currently travel outside of the Wyndham area for work, and make Wyndham a place for long term business. In order to establish more employment opportunities, Cedar Woods will continue to leverage Williams Landing’s natural attributes and foster residents’ sense of place.
<cite>Nathan Blackburne, Cedar Woods State Manager Victoria and Queensland</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/williams_landing_railway_station.jpg" rel="gallery-all" title="Williams Landing Railway Station. Source: Wikipedia"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/williams_landing_railway_station.jpg?itok=UUSXtH9u" title="Williams Landing Railway Station. Source: Wikipedia" width="580"></a>

<figcaption>Williams Landing Railway Station. Source: Wikipedia</figcaption></figure>Urban.com.au sat down with Cedar Woods State Manager Victoria and Queensland Nathan Blackburne at the company's St Kilda Road office to discuss the developer's vision for Williams Landing as a key activity centre and commercial employment cluster.

“We first began developing Williams Landing seven years ago, envisioning the site as a masterplanned community with strong connections to state infrastructure,” Blackburne says.

“The site held huge potential with the train station, freeway interchange, community car park and bus terminal,” Blackburne says.

Working closely with the state government, Cedar Woods began planning the creation of a first class community alongside a major employment cluster to service Melbourne's west.

For Cedar Woods, getting the planning right and working with the state government on infrastructure was critical for developing Williams Landing, followed by providing supporting retail amenity.

Cedar Woods has already delivered stage one of the shopping centre with an expansion starting in February. Future stages are planned to o include a Big W store. Subsequent stages will also see the centre grow to become a sub regional centre.

Additionally, a number of medium-density projects are on the cards for Williams Landing, with the suburb’s first multi-residential project the Newton Apartments being released to the market recently. The new typology has seen strong sales already and demand from a range of buyer types with presales of 80 per cent achieved.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/newton_apartments_external2.jpg" rel="gallery-all" title="Newton Apartments at Williams Landing. Image courtesy Cedar Woods"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/newton_apartments_external2.jpg?itok=bH4xaU7q" title="Newton Apartments at Williams Landing. Image courtesy Cedar Woods" width="580"></a>

<figcaption>Newton Apartments at Williams Landing. Image courtesy Cedar Woods</figcaption></figure>With the residential component of Williams Landing now well advanced with three out of four neighbourhoods sold and under construction and the town centre well underway, attention is turning to the employment generating components of the project.

The 50 hectare town centre has the potential to accommodate a significant number of employment opportunities. According to Blackburne, many residents of the suburb also work in the area, making the development of a major employment cluster an attractive proposition. The cluster would reduce the number of residents currently undertaking long commutes to get to work, with purchasers seeing great value in being able to work and live in the one location.

Cedar Woods are working on several initiatives for the town centre such as a 50-room hotel (currently in planning/expression of interest phase to secure an operator), in addition to a strata office building (subject to approval). Demand is expected to be strong for the strata offices, filling a gap in the market for quality office spaces currently only offered in the CBD, Docklands and Southbank.

Blackburne notes that Melbourne's west can no longer be considered strictly blue collar, with an increasingly highly educated workforce working and living in the west. 46.5 per cent of adult residents within Williams Landing and Point Cook hold a university qualification, compared to 36.9 per cent of the overall Greater Melbourne region.

Economic research to investigate Williams Landing’s employment potential by Macroplan Dimasi found there is potential for 29,000 white-collar jobs to be created in Melbourne's west by 2031 under a low growth scenario. Of these jobs, it is estimated that Williams Landing will accommodate approximately 10,000 of those. Under a high growth scenario 60,000 white-collar jobs will be created under that same timeframe, with nearly 21,000 being located in Williams Landing – a major employment cluster by any means of the definition – and one which Cedar Woods has the capital and vision to deliver.

Blackburne points out that the planning controls for the site exclude height limits, which means the area can provide buildings as tall as the market demands as it evolves. Part of this sees the delivery of transitional buildings of a lower-density for the short to medium term, with Cedar Woods retaining ownership, before the development of higher density outcomes is justified.

Cedar Woods initial development pipeline will see Williams Landing mature over the next 10 to 15 years with any redevelopment of so-called 'transitional properties' to occur thereafter.
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Laurence Dragomir

Williams Landing and the boost to white-collar employment in the west

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As Williams Landing's first apartment development filters through to market, it signifies the grander intentions of the development team headed by Cedar Woods to provide the suburb with a genuine town centre. Abutting Williams Landing Railway Station, Newton Apartments is the first move toward higher density living within the suburb.

Cedar Woods' Patrick Archer and Mike Day of town planning firm Roberts Day were on hand to answer a number of questions regarding current developments, future intent and the fundamentals required to successfully bring a new higher density town centre to traditionally low density area.

<h2>Patrick Archer on Newton Apartments and a robust town centre</h2>

It came as a surprise to realise that Williams Landing has no height limits, with Patrick Archer explaining the Priority Development Zone is not subject to such restrictions. Not to say Williams Landing will host skyscrapers in the long term, but it does allow the development team greater flexibility to react to market demand.

And their vanguard apartment project comes in the form of a DKO Architecture-designed building containing 57 larger than average one and two bedroom apartments. Located on Overton Road, the project is an equivalent distance to Melbourne's CBD as is Box Hill or Doncaster, both of which are current apartment hot spots.

The larger than standard apartments have drawn interest from both investors and locals, with Patrick Archer explaining that home owners already living in Williams Landing have seen the project as an ideal investment. This is further solidified with local parents also seeking to purchase for their children at what will be a highly competitive pricing point.

Quizzed on future intentions for the remainder of Williams Landing, Partick Archer states that the town centre will be rolled out over the next decade and will be mixed-use in its nature. With the nearby Werribee East Employment Precinct in the wings and Wyndham's population growth one of the strongest in Australia, Williams Landing provides a unique opportunity for Cedar Woods to further entrench higher density outcomes in Melbourne's west.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3wl.jpg" rel="gallery-all" title="An overview of the Priority Development Zone. Image courtesy Cedar Woods"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3wl.jpg?itok=wABL55Nq" title="An overview of the Priority Development Zone. Image courtesy Cedar Woods" width="580"></a>

<figcaption>An overview of the Priority Development Zone. Image courtesy Cedar Woods</figcaption></figure><h2>Mike Day on the decline of suburbia and an inclusive approach</h2>

Underpinning a highly interesting chat with Mike Day is his belief that outer suburbs with little more than detached housing will continue to decline. Referencing Leigh Gallagher's 'The End of the Suburbs', Mike Day explains that contemporary property buyers want the inner-city lifestyle and urbanism regardless of where they are located; essentially they desire "urban 'burbs".

While many buyers for a number of socioeconomic reasons will head to middle and outer Melbourne locations, the inclusion of town centres within any given development is a tangible selling point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/williams_landing_0231.jpg" rel="gallery-all" title="The prized jewel. Image courtesy tomroephotography.com"><img alt="" class="image-article-full-width-580px" height="354" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/williams_landing_0231.jpg?itok=VltyCKW7" title="The prized jewel. Image courtesy tomroephotography.com" width="580"></a>

<figcaption>The prized jewel. Image courtesy tomroephotography.com</figcaption></figure>Williams Landing was identified early as a worthwhile pursuit by Cedar Woods. A collaborative to planning the suburb included Cedar Woods, Roberts Day, Wyndham City Council, DKO Architecture and fellow project architect Hames Sharley, with the intent of roadmapping the future direction for the new suburb.

Fundamentals were identified and implemented with Williams Landing Railway Station delivered in addition to a shopping centre, freeway access, parkland and the provision for a future town centre. Mike Day nominated ease of transport and walkability as the key factors which gives Williams Landing an edge and an ability to build a neighbourhood unit rather thanmerely present as another nondescript suburb.

Asked if scalability was factored into the initial stages of placemaking Mike Day pointed out that if the fundamentals are addressed, the potentially explosive growth of Williams Landing via its new town centre will be accommodated easily enough. Further Mike Day insists that the future size of the town centre is essentially irrelevant; regardless of 5 levels or 50 the human scale and treatment is critical to Williams Landing's overall success.

With this in mind it will be interesting to follow the evolution of Williams Landing's town centre as it is progressively delivered, and what form it will take.
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silvermb

Placemaking for success in the city's west

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Kingston City Council recently gave formal approval for <a href="http://www.cedarwoods.com.au/">Cedar Woods’</a> <a href="http://www.jacksongreen.com.au/?gclid=CPz2zer2kMcCFReUvQodDEANVA">Jackson Green</a> urban renewal development in Clayton South, located 19 kilometres south-east of Melbourne’s CBD. The former industrial site is being redeveloped into parklands and a residential community located with frontages along Centre, Haughton and Main Roads in Clayton South. Demolition and site clearing works have been undertaken with a display suite now established on site. The project presents an excellent urban renewal opportunity of opening up Clayton South with infill development with strong connections to its locale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jackson_green_masterplan_edit.jpg" rel="gallery-all" title="Jackson Green Masterplan. © Cedar Woods"><img alt="" class="image-article-full-width-580px" height="571" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jackson_green_masterplan_edit.jpg?itok=EXxqQuQ-" title="Jackson Green Masterplan. © Cedar Woods" width="580"></a>

<figcaption>Jackson Green Masterplan. © Cedar Woods</figcaption></figure><blockquote>
Jackson Green will embody all the ideals associated with life in the leafy south eastern suburbs of Melbourne. Jackson Green will enhance the everyday, and encourage you to make the most of each moment. A boutique community of contemporary homes and apartments, set around a beautiful central park that is poised to set a new standard for living in Clayton South.
<cite>Cedar Woods</cite>
</blockquote>

In late 2014, Cedar Woods submitted an application to transform the former industrial site for residential use, envisaging a boutique community with a minimum of 300 dwellings offering a choice of housing types,with the masterplan and architecture delivered by DKO Architecture who were also involved in Banbury Village for Cedar Woods.

<blockquote>
Jackson Green offers a superior community lifestyle and we anticipate significant market demand for this first class urban renewal project. The development includes a variety of housing options, ranging from one and two bedroom apartments, to townhouses and four bedroom houses. The estate’s proximity to Melbourne’s CBD, plus its high level of amenity and range of housing options, means that it will be highly sought after.

We’ve built the entire landscape concept around this beautiful tree that was one of the original features that have been retained on the site. Although the project hasn’t been released yet, web enquiry has been overwhelming, indicating a high degree of interest in the project.
<cite>Nathan Blackburne, State Manager, Cedar Woods</cite>
</blockquote>

The design of Jackson Green is intended to be contemporary in its architectural offering and is aimed at a relatively broad demographic, looking to cater for smaller households and the family market, to meet the needs of a growing population in the Clayton South area while providing an opportunity for younger families and first home buyers with an opportunity to enter the market within an established suburb. The development takes advantage of its location, with the site well serviced by existing infrastructure such as Monash University, Clayton Shopping Centre, two train stations at Clayton and Westall, major roads, cafes, hospitals, and with large open spaces, golf courses and parks all in close proximity.

The development is also positioned to benefit from the rebuilding of Clayton Station and removal of two level crossings as part of the Dandenong grade separation project along the Pakenham/Cranbourne train line, the addition of high capacity trains and significantly reduced travel times for people living in the south-eastern suburbs.

A significant portion of the Jackson Green site will be dedicated to a central park that will provide an impressive landscaped area comprising of a children’s playground, shelter structure and open space for both residents and the wider community to enjoy. The development takes its name from the large Port Jackson Fig tree, which is positioned at the entrance to the estate.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gabrielsaunders_cedarwoods_jacksongreen_parkplaygroundb.jpg" rel="gallery-all" title="Jackson Green Park Playground. © Cedar Woods"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_cedarwoods_jacksongreen_parkplaygroundb.jpg?itok=j27LgsXN" title="Jackson Green Park Playground. © Cedar Woods" width="580"></a>

<figcaption>Jackson Green Park Playground. © Cedar Woods</figcaption></figure>Following further approvals, Cedar Woods will commence work on the site in late 2015, with first settlements planned for the end of 2016 and project completion in around 2020.

Cedar Woods has several significant Victorian projects in close proximity to train stations and upgrade transport infrastructure, developing a strong reputation for quality urban renewal outcomes including Williams Landing which features a proposed regional level town centre plus 2400 residential dwellings, the recently rezoned 6.8-hectare residential development in St Albans, and Banbury Village located adjacent to West Footscray train station.
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Cedar Woods receives approval for Jackson Green, Clayton South

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Away from the high profile yet dawdling urban renewal area that is Joseph Street Precinct, a raft of other Footscray infill development sites are in the process of finding new purpose. With infrastructure such as the new West Footscray Railway Station in place and located only a handful of kilometres from Melbourne's CBD, Footscray is proving to be a popular choice for both developers and residents alike.

One of the 'early adopters' was developer Cedar Woods who pounced upon a sizeable development site fronting Barkly Street, Footscray during 2006. Now known as Banbury Village, the final stage of the development consists of a ROTHELOWMAN-designed apartment complex dubbed Botanica Apartments.

[smartcode_project:default project_id=3031]

After a mixture of housing types to date, Botancia Apartments represents Cedar Woods' foray into apartment living within Banbury Village. On the back of this I recently spoke with State Manager at Cedar Woods Properties, Nathan Blackburne, regarding Banbury Village and the ongoing role that the development firm plays in urban regeneration.

Laurence Dragomir: Describe the highlights that have made Banbury Village successful.

Nathan Blackburne: The Banbury Village project is a development comprising over 400 dwellings that occupies a 9ha site adjacent to the Whitten Oval and West Footscray Railway Station. The site was once home to the former Olympic Tyre factory which Cedar Woods purchased, rezoned, remediated and then submitted the planning application with council. We first acquired the site in 2006 and commenced development in 2008.

I think the project has been a great success in terms of providing a good example of what is possible with urban renewal on a large scale in inner Melbourne. It' showcases a contemporary architectural style, attractive streetscapes, a variety of housing typologies with the provision of a central park. The project has been met with strong demand and I think that's in part due to the quality of the design outcome that has been achieved.

Sales for the final stage Botanica Apartments have been strong. The project contains a mix of 1 and 2 bedroom apartments and presents the last opportunity to buy into the Banbury Village development.

LD: What was the main factor/drawcard for Cedar Woods getting involved with urban renewal in Footscray, and in particular this site?

NB: Cedar Woods from the outset had our eye on inner Melbourne sites that we felt were ripe for renewal. Footscray was yet to go through regeneration in any meaningful manner and we identified it as a suburb with firstly sites available for renewal, and secondly significant upside in pricing.

Banbury Village along with other developments in the area acted as a catalyst and a lot of families and professionals wanted to be close to the CBD. Hence buyers consider Footscray as a viable option when they realised that they could get a brand new home for a relatively affordable price.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gs-cedarwoodsmd3-external_11.jpg" rel="gallery-all" title="Botanica Apartments at Banbury Village. Image courtesy Cedar Woods"><img alt="" class="image-article-full-width-580px" height="156" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gs-cedarwoodsmd3-external_11.jpg?itok=MdIKWPbT" title="Botanica Apartments at Banbury Village. Image courtesy Cedar Woods" width="580"></a>

<figcaption>Botanica Apartments at Banbury Village. Image courtesy Cedar Woods</figcaption></figure>LD: So were they essentially your target market for Banbury Village?

NB: The variety of product means that there was a variety of household structures that were attracted to the project so we have had a mix of singles, couples and young families with probably a greater focus on the family category. This is fairly representative of our expectations and I should say that the project's proximity to the university has attracted a lot of younger people as well.

It was the mix of potential buyer types that made this project attractive for us in the first place.

LD: You touched on the architecture briefly. Is there any particular reason for engaging ROTHELOWMAN for the next stage, Botanica Apartments?

NB: I should mention that dKO were the architects responsible for the majority of the Banbury Village development and ROTHELOWMAN who are well regarded architects have designed the main building and the centrepiece of the development in Botanica Apartments. We wanted to ensure from the beginning that we achieved a quality design outcome that fit in well with the earlier developments and so we chose ROTHELOWMAN because of their reputation within the industry for medium-density apartment developments in inner Melbourne.

We have previously worked with RL on other integrated housing developments and their work for us has been exceptional.

LD: Is there scope for similar projects for Cedar Woods in the future? What's the next project post Banbury?

NB: We see a lot of opportunity for urban renewal projects in Melbourne, in both the inner and middle ring suburbs. In the last couple of years Cedar Woods has acquired two major sites that will deliver similar projects to what has been delivered at Banbury Village.

Firstly we acquired 6.8ha in St Albans next to the train station which the State Government has announced will be subject to approximately $200m in grade separation works and a new station. The project will have a similar mix of houses, townhouses and apartments and that capitalises on the proximity to the redeveloped train station and the retail centre of St Albans.

The St Albans development will be known as St A and will have a very similar impact on St Albans in the same way that Banbury Village has had on its surrounds. St A will seek to deliver a contemporary housing form with some central parkland and all within a few hundred metres of the proposed new station.

We then have the Jackson Green development in Clayton South which is a 6.5ha site that we recently settled on and will accommodate over 250 dwellings which again will comprise a mix of houses, townhouses and apartments. It's the site of the former Sigma Pharmaceuticals adjacent to the Centre and Carinish Road level crossing. It's one of the bigger sites in the area and we're excessively happy to have purchased it.

A part of our Victorian strategy is to acquire inner and middle suburban sites in Melbourne and we're pleased that we have four projects in the portfolio that fit that profile.

<h2>Large Footscray infill sites see movement</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/merchant-square_image001.jpg" rel="gallery-all" title="Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/merchant-square_image001.jpg?itok=lPtjpn56" title="Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD" width="580"></a>

<figcaption>Kavellaris Urban Design's scheme for Kinnears . Image courtesy KUD</figcaption></figure>In addition to Banbury Village, The Kinnears site fronting Ballarat Road is also due for development after being dormant for years. Now owned by Guangzhou-based R&amp;F Properties, the four hectare site joins another of the developers land holdings in Fishermans Bend, both of which are capable of housing thousands of people when realised.

Incidentally Kavellaris Urban Design are carrying a suite of renders for a redeveloped Kinnears on their website, one of which is seen above. Whether this is mere coincidence or a precursor to a planning application remains to be seen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1257-974-1412901261.jpg" rel="gallery-all" title="Victoria University Student Accommodation. Image courtesy ADCO"><img alt="" class="image-article-full-width-580px" height="293" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1257-974-1412901261.jpg?itok=VFYwSCts" title="Victoria University Student Accommodation. Image courtesy ADCO" width="580"></a>

<figcaption>Victoria University Student Accommodation. Image courtesy ADCO</figcaption></figure>The other current project of note consumes a fraction of what is a sprawling at-grade gravel car park opposite Victoria University's Ballarat Road campus. Valued at $47 million, the 12 level student accommodation project is currently under construction with ADCO building the project.

Containing 504 beds, the project is scheduled to be completed in time for the 2016 academic year.
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