Boutique Melbourne developer JMSN has been given the green light by the Department of Transport and Planning for its&nbsp;second apartment development in the Fitzroy area.

Fresh off topping out its debut project ns277 in Fitzroy, JSMN, led by Sam Jamieson, will develop&nbsp;<a href="https://www.apartments.com.au/new-apartments/301-317-rae-street-fitzroy-north-vic-3068">27 apartments in Fitzroy North</a>. The seven-storey building will replace a single-storey brick warehouse on a 1,069 sqm corner site on the corner of Rae and Alfred streets, within the Nicholson Street Neighbourhood Activity Centre.

<img alt="JMSN" data-entity-type="file" data-entity-uuid="31fe7f2d-6585-427c-bdb2-c44418ff7294" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-17%20at%2011.36.54%E2%80%AFAM.png?VersionId=I1r4AFIIQG6K4EmKdtuIeI7RlYev4gvj" />

The apartment mix includes 10 two-bedroom apartments, six of which are loft-style homes across the lower levels, and 17 three-bedroom apartments, targeting owner-occupiers and downsizers seeking larger configurations in an established inner-city suburb. Vehicle access is proposed via the rear laneway, with parking provided across two basement levels.

According to the planning report, the project is intended to be a “contextually driven response that will sit comfortably in the established streetscapes of Rae and Alfred Street,” with the built form carefully scaled to respect neighbouring heritage buildings. Upper levels are stepped back and articulated to reduce visual bulk, while materials including brick, rendered concrete and green tile have been selected to reference the area’s industrial and residential character.

<img alt="JMSN" data-entity-type="file" data-entity-uuid="4b243f1b-d7ae-420b-812b-c103d36a4cd3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-17%20at%2011.36.59%E2%80%AFAM.png?VersionId=qcPl6Z_0Nc9FeWaAPuAFIATO1d4iQfkb" />

The design was workshopped extensively with the Office of the Victorian Government Architect under the state’s Great Design Fast Track process, aligning with the seven published design principles. The report notes the development will achieve an average 8-star NatHERS rating, with a strong focus on natural ventilation, thermal comfort and low ongoing operational costs.

Communal amenity is centred around a 218 sqm ground-floor courtyard, complemented by landscaped breezeways and seating throughout the building. Landscape architecture by Vivid Green extends into the public realm, with new planting and additional bicycle infrastructure proposed along Rae and Alfred streets.

The planning report added the project will “rectify the industrial legacy of the existing building and release much-needed sustainable housing” in an area undergoing significant infill development, while maintaining a respectful relationship with Fitzroy North’s valued heritage context.

The next project to launch in Fitzroy North will be <a href="https://www.apartments.com.au/new-apartments/edison-north-fitzroy-197-205-st-georges-road-fitzroy-north-vic-3068">Edison</a>, just 17 apartments designed by Austin Maynard Architects on St George's Road.

Joel Robinson

JMSN plots second Fitzroy building after topping out debut Melbourne project

With just a few units left in its luxury Palm Beach apartment development La Belle,&nbsp;Marquee Development Partners is planning its next.

They are moving down The Esplanade, filing plans for <a href="https://www.apartments.com.au/new-apartments/velare-444-448-the-esplanade-palm-beach-qld-4221">Velare</a>, 31 apartments on an amalgamated 1,236 sqm site at&nbsp;<a href="https://www.apartments.com.au/new-apartments/velare-444-448-the-esplanade-palm-beach-qld-4221">444–448 The Esplanade</a>, directly opposite the Palm Beach foreshore.

The family-owned developer, ran by Jacques Winterburn, has had&nbsp;<a href="https://www.apartments.com.au/architects/ellivo-architects">Ellivo Architects</a>&nbsp;design the nine-storey building that will comprise 15 two-bedroom apartments, 15 three-beds, and a four-bedroom penthouse.

<img alt="First look: Marquee Development Partners plans 31-unit beachfront apartment tower in Palm Beach" data-entity-type="file" data-entity-uuid="83c0ffe7-28f1-4ab2-93d2-99ca28f45f15" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/palm%20beach%20da%20podium.png?VersionId=x9pY7kEFJFlZfYa4G4RKtrKQZZ7gPFmZ" />

&nbsp;

A residents' lounge with work from home pods will sit on the first level, as will a gym, an alfresco deck with outdoor kitchen, and a lap pool with adjoining spa.

The building will sit next door to Solmare by Chanine Developments, which is set to launch soon, as well as the Casablanca Palms on the Beach resort.

Marquee is on track to deliver its 11th Gold Coast project, with La Belle slated for completion in late 2026. Only four-bedroom apartments remain in the 75-unit development. Marquee has delivered several central Gold Coast projects around Surfers Paradise and Chevron Island, but in recent years has shifted its focus to the southern end of the coast, completing Palm Beach Residences, Northshore Palm Beach, and SOL and Monterey at Kirra.

&nbsp;

First look: Marquee plots latest Palm Beach apartment development, Velare

St Lucia's best street is set for a striking new apartment development, with Bottega Group filing plans for a riverfront building on the dress circle Macquarie Street.

<a href="https://www.apartments.com.au/developers/bottega-property-group">Bottega Group</a>, led by Louis Mendes, wants to develop 47 apartments across a 15-storey building at 178-180 Macquarie Street, the second-to-last site on the exclusive riverfront strip. It will likely retain view lines to the east given the neighbouring building is a childcare and then after that it's a x high school. I

Positioned along the Brisbane River, the site enjoys approximately 30 metres of frontage to both the river and Macquarie Street. The existing single dwellings on site would be demolished to make way for the new building, which has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a>.

<img alt="First look: Bottega Group plans 15-storey riverfront apartments at St Lucia" data-entity-type="file" data-entity-uuid="77288e8f-d97b-4e48-97e3-ecd8cc60583a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_7.png?VersionId=QIdQMBNTyuuKJRduWgTSJzXJAH2uZYqu" />

The design incorporates a sculptural tower form that steps and curves to respond to river views, neighbouring buildings, and prevailing breezes.

According to the Design Report by Plus Studio, the vision is for “a crafted urban retreat, riverside amenity, connected to the inner city,” with the architecture described as “considered, timeless and sophisticated”.&nbsp;

The tower is organised into three distinct zones: lower residential, upper residential, and penthouse levels, with recreational amenity distributed across the lower and upper podiums.

<img alt="First look: Bottega Group plans 15-storey riverfront apartments at St Lucia" data-entity-type="file" data-entity-uuid="b19e9225-a505-4d77-a50a-44b5cab818ee" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/front.png?VersionId=YzjuaHh6cePm4c9syIZwdDOFH8TzKS3w" />

The development includes a rooftop garden and substantial ground-level landscaping, delivering arpound 559 sqm (37 per cent of the site) to landscape areas. Communal open space is provided on both the ground level and rooftop, including indoor lounges and outdoor terraces designed to maximise views and sun access.

Urbis, the town planning consultant, states in the report that “the proposed development responds to site constraints, such as flooding and vegetation, to present a balanced and well considered built form”.&nbsp;

<img alt="First look: Bottega Group plans 15-storey riverfront apartments at St Lucia" data-entity-type="file" data-entity-uuid="a0428800-8ed7-4091-8aca-6230a1065835" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/amenities_0.png?VersionId=JKO86XicGv7gFoXkhVRj5IjqB1ikYZPh" />

The design has been tailored to manage flooding risk and to retain key vegetation where feasible, with a large existing gum tree in the southwest corner of the site highlighted in the landscape intent.

Macquarie Street's last building was completed recently, just a few doors down from Bottega's new building. The project, 160 Macquarie Street, was delivered in 2024 by QM Properties and comprises 33 apartments by Rothelowman.&nbsp;

Bottega Group are also active in the Gold Coast market, developing Faro Broadbeach in partnership with 5Point Projects.

First look: Bottega Group plans 15-storey riverfront apartments at St Lucia

Cannon Hill’s urban spine could be set for a sculptural new addition, with plans lodged for an eight-storey residential building incorporating ground-floor retail and a rooftop recreation level.&nbsp;

The application, lodged by boutique local developer Red Capital, outlines a medium-density apartment complex at 1181 Wynnum Road, an area increasingly marked by transport connectivity and evolving mid-rise character.

According to the architectural documents by <a href="https://www.apartments.com.au/architects/cpo-architects">CPO Architects</a>, the project will deliver 96 apartments in total, made up of 64 two-bedroom and 32 three-bedroom residences across eight consistent upper levels.&nbsp;

<img alt="First look: Real Capital plans 96-apartment mid-rise for Cannon Hill's Wynnum Road" data-entity-type="file" data-entity-uuid="79a931e8-78ac-419b-9217-83482e7ebbc8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wynnum.png?VersionId=PE3JnOY3j08AVSGa.fgjkB74On_Yw769" />

Below, a single retail tenancy will address Wynnum Road, contributing to an active street frontage alongside landscaped pedestrian entries. The total building height is proposed to reach RL38.60 metres, with car parking distributed across two basement levels.

“The design intent centres on creating a sculptural mid-rise building that visually connects the ground level through to the rooftop while softening its appearance with extensive planting,” CPO Architects noted in their Design Report.&nbsp;

The report also describes the building’s external form as incorporating “bold vertical forms, curved slab edges and integrated landscaping elements.”

Communal amenity is a defining feature of the scheme. The rooftop level will host a suite of resident facilities including a gym, spa, pool with waterfall edge, barbeque pods, and dining areas set within extensive perimeter planting. Plans illustrate a series of linked viewing decks, shaded structures, and open gathering spaces, all accessed via a central circulation spine.

Basement levels provide 161 car parks for residents and 45 spaces allocated to retail and visitors. Active transport facilities include 48 bicycle parking spaces.

<img alt="First look: Real Capital plans 96-apartment mid-rise for Cannon Hill's Wynnum Road" data-entity-type="file" data-entity-uuid="5cd614e0-6846-455f-8eff-7c7fadfa4a4b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wynnum%20pers%202.png?VersionId=lOdp6Zx0MtmhO1GO011PaLxSkoboIRWZ" />

Design documentation emphasises the building’s passive energy strategies, with full-height glazing, vertical screening, and integrated planter ledges contributing to heat control and visual relief. Approximately 1,557 square metres of landscaping is included in the proposal, with green walls and a rooftop garden forming key visual and sustainability elements.

The 2,424 sqm site sits along a main arterial within Cannon Hill, with proximity to retail services, parks, schools, and the nearby train station. The surrounding context is a mix of established housing and increasingly denser residential forms along key corridors.

Staff Writer

Red Capital plans 96-apartment mid-rise for Cannon Hill's Wynnum Road

Mirvac has been announced as the preferred developer to work with the NSW Government on the redevelopment of the old Sydney Fish Market site, in a project delivery agreement with Infrastructure NSW (INSW).

The 3.6-hectare site is part of the wider Blackwattle Bay urban renewal and will be transformed into a vibrant mixed-useprecinct, comprising over 1,400 homes (which includes purpose-built student accommodation), and commercial and retail.

<img alt="Mirvac" data-entity-type="file" data-entity-uuid="2bc4cfbf-3622-4976-9a0c-94e7d1ec5f65" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Mirvac%202.jpg?VersionId=oBHQZ76Ex7Ysi4UzXWc7lSARDxj.a754" />

Mirvac will also deliver a 26,000 sqm public domain, with an ambition to create an ‘outdoor living room’ for the 
community, along with a new public foreshore promenade and a boardwalk that will complete the 15-kilometre foreshore walk connecting Rozelle Bay to Woolloomooloo.

Announcing the agreement on site at Blackwattle Bay in Sydney on Tuesday with NSW Government, Mirvac’s Group CEO &amp; Managing Director, Campbell Hanan, said the company is "thrilled to deliver this project in partnership with Infrastructure NSW, where we will rejuvenate an iconic harbourside location."

“Blackwattle Bay is a significant urban renewal project and represents one of the last undeveloped parcels along the Sydney Harbour foreshore. Blackwattle Bay presents a fantastic opportunity for Mirvac to apply over 53 years of experience in delivering beautiful homes and significant public amenity, in a capital-efficient manner.”

Mirvac's will be partnering with Scape by The Living Company to&nbsp;deliver student accommodation within the precinct.

Mirvac’s CEO Development - Residential and Commercial Mixed Use, Stuart Penkils, said Mirvac has decades of experience in transforming undeveloped sites into vibrant precincts – from Walsh Bay in Sydney and Yarra’s Edge in Melbourne to Cutters Landing and Newstead in Brisbane.

"These are the sorts of projects where our integrated model comes to life and where we can leverage our in-house design, development and construction capability to deliver much needed housing supply, a key priority for government, and a new precinct that the whole community can enjoy.

“We’re committed to building on the trust and collaboration established through our nearby Harbourside redevelopment, and to working closely with Infrastructure NSW, the Department of Planning, Housing and Infrastructure, Transport for 
Sydney, the City of Sydney and the local community. Together, we want to shape a precinct that reflects shared aspirations, strengthened by genuine stakeholder input.”

<img alt="Mirvac" data-entity-type="file" data-entity-uuid="cd9a88bf-8ccd-4d0a-b23e-85b5566febd7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Mirvac%203.jpg?VersionId=e.cAyExj7eBZqjGpXUbQhaYwuZZ39U5y" />

Infrastructure NSW’s CEO, Tom Gellibrand, said the project will offer places to live and work alongside spaces to walk, cycle and relax, reconnecting Pyrmont and Glebe with Sydney Harbour.

Blackwattle Bay is well-located, adjacent to the new Sydney Fish Market, which is scheduled to open in January next year, and a five-minute walk from the new Pyrmont Metro station, which is scheduled to open in 2032. Planned public open space includes a central pedestrianised lane, cycleways, a skatepark, community kayak storage and a community pavilion.

The project is also close to Mirvac’s multi-award-winning Harold Park project in Glebe, a significant renewal project that saw the delivery of around 1,300 apartments and the adaptive reuse of the heritage tram depot, integrated with 3.8 hectares of new public parkland.

<img alt="Mirvac" data-entity-type="file" data-entity-uuid="75e43906-9e5b-43b2-ba3d-470a5d9d5198" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Mirvac%204.jpg?VersionId=5RD2grfduZlEe8fEdWREBtxknVxrO62k" />

In line with its sustainability ambition to decarbonise by 2030, Mirvac will target a net zero carbon precinct, which includes a 55 per cent reduction in embodied carbon. Mirvac will also partner with the Sydney Institute of Marine Sciences to undertake nature-based intervention to improve water quality, introduce circularity to reuse and reduce waste, and improve biodiversity on site with extensive native planting. Stories of Country, past streams and shorelines will be incorporated and celebrated throughout the precinct.

The project is expected to be delivered over multiple stages, with early works on site expected to commence in 2027, works on the housing component expected in 2028 , and completion expected in 2033. First settlements on the housing component are expected in 2030.

Mirvac to develop over 1,400 new homes on former Sydney Fish Market site

Rose Bay is emerging as one of Sydney’s most active suburbs for development, as developers respond to demand driven by the suburb’s ageing population.

More than 20 per cent of Rose Bay residents are aged 65 and over, according to the latest ABS census data. Combined with more favourable planning schemes introduced in recent years, new development activity in the suburb has accelerated.

Fresh off the back of a $173 million sale of what was marketed as “one of the largest sites ever amalgamated so close to Rose Bay Village,” created by 12 homeowners joining forces to combine nearly 6,000 sqm bordering Wilberforce Avenue and Dover Road, more than $200 million worth of development applications has been submitted in the suburb in the past month alone.

Aligned with the Rose Bay Place Plan 2023–2028, which identifies Wilberforce Avenue as a strategic location for new housing in response to local demographic shifts, Lewin Capital has lodged plans for a new $40 million project, also on Wilberforce. The proposal seeks to deliver 32 apartments, a mix of sizes designed to cater to a broad demographic range, including downsizers and key workers, with both smaller and family-sized units on offer.

<img alt="12 Wilberforce Avenue ROSE BAY NSW" data-entity-type="file" data-entity-uuid="e314fb24-2e53-4808-8411-d6e7c5fee2ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Plan%20-%20Photomontage%20-%20DA2025%20449%201%20-%2012-18%20Wilberforce%20Avenue%20ROSE%20BAY%20%281%29.JPG?VersionId=XX.AXChH4Kmv.kOB03suE8lenQ1NlqUe" />

Architecturally, the scheme adopts a measured approach to height and massing, stepping down at the rear to integrate with adjacent residential properties while forming a defined medium-density edge to the Rose Bay Centre.&nbsp;

“The proposed design for 12–18 Wilberforce Avenue, Rose Bay is a well-mannered apartment building in a mid-block position on a quiet street,” the Urban Design Report by <a href="https://www.apartments.com.au/architects/mhn-design-union">MHN Design Union</a> (MHNDU) states.&nbsp;

“It will form part of a new living environment in this highly desirable location.”

Builder-developer HSN Property Group is also bringing density to the same pocket, planning 54 two- and three-bedroom apartments that will also benefit from the recent Low and Mid-Rise Housing Reforms introduced under the NSW Housing SEPP. 14 of the apartments will be dedicated affordable under the SEPP in the $96 million proposal.

“The site’s location and context make it well suited to support a more diverse and sustainable residential offering in the area,” the developer stated in community consultation materials.

<img alt="HSN" data-entity-type="file" data-entity-uuid="2976efc3-db69-4013-84ef-5acc05bc6f66" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.14.27%E2%80%AFPM.png?VersionId=A35N4_u2HA7uc_eiLAQedcHdsY_L4ywL" /> 
The plans by HSN for 2-16 Spencer St, Rose Bay

The architecture, led by&nbsp;<a href="https://www.apartments.com.au/architects/mhn-design-union">MHNDU</a>, reflects a "contemporary design approach sensitive to the character of&nbsp;<a href="https://www.apartments.com.au/new-apartments/rose-bay-nsw-2029" target="">Rose Bay</a>." Communal amenities will include a wellness area with a pool and sauna, a gym, a wine lounge, and landscaped spaces with barbecue facilities.&nbsp;

Fyve Developments is breaking into the eastern suburbs for the first time with their $32 million new development in Rose Bay. They are planning 19 apartments on Dover Lane.

Designed by PBD, the new project will comprise four two-bed apartments and 15 three-bed units.

<img alt="Fyve" data-entity-type="file" data-entity-uuid="91ec4820-1e05-4598-8d27-9df42234a52c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.23.42%E2%80%AFPM.png?VersionId=VtH0oa48nJcvXGiXqjbHJvtYY6zWdIC7" /> 
Fyve's plans on Dover Lane.

Luxcon is also back in the suburb, having previously delivered The Aristocrat back in 2020. They have filed plans for 17 three-bedroom apartments on <a href="https://www.apartments.com.au/new-apartments/2-8-cooper-street-double-bay-nsw-2028">Cooper Street</a>.

Fortis wants to deliver <a href="https://www.apartments.com.au/new-apartments/23-31-dover-road-rose-bay-nsw-2029">49 apartments on Dover Road</a>, an $86 million development. That adds to their <a href="https://www.apartments.com.au/new-apartments/10-12-ian-street-rose-bay-nsw-2029">Ian St, Rose Bay development</a>, which they will likely launch next year.

Rose Bay apartment market fires up with $200m in new developments filed

&nbsp;Developer CPDM is continuing to put its stamp on Sydney's Lower North Shore.

Just a few months after seeking to develop <a href="https://www.apartments.com.au/news/nsw/first-look-neutral-bay-transformation-continues-as-new-eight-level-building-pitched">25 apartments in Neutral Bay</a>, CPDM is now looking to deliver something similar in the neighbouring suburb of Cremorne.

They have gone through the NSW Government's Housing Delivery Authority to file a State Significant Development Application for 32 apartments across an eight-storey building at&nbsp;<a href="https://www.apartments.com.au/new-apartments/57-61-reynolds-street-cremorne-nsw-2090">57–61 Reynolds Street</a>.

Like the majority of development applications being submitted in recent months, <a href="https://www.apartments.com.au/developers/cpdm">CPDM</a> is looking to trigger the affordable housing uplift under the&nbsp;State Environmental Planning Policy (Housing) 2021 guidelines.

<a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a>, who have worked on the project since its inception. They noted in their design statement that the Reynolds Street frontage more closely resembles the scale of multi-residential buildings in the area, while Gerard Lane has a smaller scale to match the presentation of the existing buildings on that lane.

<img alt="First look: CPDM plans eight-storey affordable apartment project in Cremorne" data-entity-type="file" data-entity-uuid="7ecfa010-8db9-42de-9b8e-0e52d46fe708" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Cremorne%20podium.png?VersionId=EajgchvITAagKkiAksQYy3SAIVpI.i.t" />

The majority of the 32 apartments will be three-bedrooms (27), with the remaining five two-bedroom units.

The building will include two rooftop communal spaces and two basement levels with 51 car parking spaces allocated for residents, visitors, motorcycles, and bicycles.

PBD noted that the project’s “density is thoughtfully planned to be sustainable, capitalising on existing and future infrastructure, access to public transport, the site’s cultural and community value, and its environmental attributes”.

CPDM has been steadily growing its development footprint across Sydney’s North Shore, with previous and current projects in Lindfield, Gordon, and Neutral Bay. Their recent application in Neutral Bay, also designed by PBD Architects, similarly leveraged the Housing SEPP bonus provisions to deliver a mid-rise apartment building with affordable housing units.

First look: Developer CPDM doubles down on Sydney's Lower North Shore

Local diversified developer Keymax Property Group is pushing ahead with the second stage of its Kindred Court development in Mango Hill, north of Brisbane.

Already in the process of delivering the first stage, Junction Office Park, Keymax is bringing residential into the mix. They have filed plans to the local Moreton Bay Council for 58 new apartments across a five-storey building fronting Anzac Avenue.

There will be 45 two-bedroom units, nine three-beds, and four one-bed apartments. The building will be supported by 85 car spaces, 71 for residents and 14 for visitors, spread across a basement and ground level.

&nbsp;

&nbsp;

<img alt="First look: Keymax proposes 58-unit apartment building at Mango Hill site" data-entity-type="file" data-entity-uuid="2b0556e1-4bef-4577-8323-417cd68d6ecd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202_0.png?VersionId=vy.A2itWdyXuZSCzo.bXhJrKoScyHNyF" />

Communal facilities will include a recreation space and swimming pool on the ground floor. Access to the site is proposed via an easement through the adjacent child care centre connecting to Kindred Court at the rear.

The apartment building represents Stage 2 of a two-part development, following a separately lodged DA for a three-storey office building (Stage 1) currently under assessment. The site was previously earmarked for a residential care facility, which received approval but was never delivered.

Located within walking distance of Mango Hill Train Station (approximately 1 km), the North Lakes bus interchange (800 m), and local bus routes along Anzac Avenue (350 m), the development is positioned to benefit from strong public transport access.&nbsp;

The surrounding area includes a mix of commercial, residential, and community infrastructure, including the North Lakes Town Centre, Coles-anchored shopping facilities, medical centres, and retirement communities.

First look: Keymax proposes 58 apartments in Mango Hill

Following the proposal by the Minns Labor Government to rezone Parramatta Road to create up to 8,000 new homes, prominent developer Ceerose has gone to the NSW Gov to increase the density of its new mixed-use residential building in Leichhardt.

<a href="https://www.apartments.com.au/builders/ceerose">Ceerose</a>, founded by Edward Doueihi nearly three decades ago, has filed plans for 154 apartments above ground-floor retail at 307-315 Parramatta Road, a key corner site near Norton Street, the main high street strip in Leichhardt.

It's an upsize from the previously approved scheme of 63 apartments across a seven-storey building.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="ba1ae75b-5f08-43fb-b8d5-3de6d9f6ef71" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.39%E2%80%AFAM.png?VersionId=yA3hBBLPH4ev7MsAE0_hieXeqiFqBUb7" />

The project is being advanced through the State Significant Development (SSD) pathway, with concurrent rezoning sought to facilitate the proposal. The 10-storey development would rise over a four-level basement and deliver two retail tenancies, one a larger-format offering and the other a smaller “hole in the wall” space, addressing the Parramatta Road frontage. 21 of the apartments are dedicated as affordable housing.

According to the Urban Design Report by Architecture AND, the scheme includes a podium and tower configuration, with a fine-grain, two-storey parapet street wall that references the traditional shopfront rhythm along the corridor. “An elegant tower form is proposed, combined with a characterful two storey frontage... articulating it as two related buildings, providing consistency with the rhythm and grain of Parramatta Road,” the report notes.

The residential component is split across two slender towers set back from the street edge, a design move aimed at preserving solar access and reducing perceived bulk. This massing strategy also seeks to improve residential amenity by focusing scale toward the quieter northern interface, away from Parramatta Road’s noise and pollution.

<img alt="Ceerose" data-entity-type="file" data-entity-uuid="347f2f8f-5d36-4388-b40a-2e77380b9c19" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2010.31.02%E2%80%AFAM.png?VersionId=xvyUE2ujT1lzivXTo.mHBJFF4SmfgLtz" />

Architecture AND has worked with Ceerose on previous Inner West projects, and cites a deep familiarity with the local character. Their design draws heavily on context, heritage, and sunlight access considerations, and engages with the Inner West Council’s “Our Fairer Future” strategic planning framework.

The site spans 2,712 sqm and is located near key intersections with Catherine Street, Hay Street, and Redmond Street. It adjoins a public carpark to the north and is within walking distance of Stanmore and Petersham stations. It is also flagged in state and local planning strategies, including the Parramatta Road Corridor Urban Transformation Strategy, as a suitable candidate for increased density.

Ceerose recently completed The Alex Collective on McEvoy Street in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay.

The Parramatta Road corridor is coming to life with the proposed rezoning which is serviced by a significant number of bus, light rail and train routes.

Deicorp is progressing with its $1.8 billion <a href="https://www.apartments.com.au/new-apartments/kings-bay-village-five-dock-53-75-queens-road-five-dock-nsw-2046">Kings Bay Village</a> precinct on Parramatta Road in Five Dock, as is <a href="https://www.apartments.com.au/news/nsw/toga-to-push-on-with-five-dock-mixed-use-masterplan">TOGA further down the street</a>. Those two projects alone will bring nearly 2,000 new homes to Parramatta Road.

First look: Ceerose plots mixed-use Leichhardt development on Parramatta Road

North Sydney's landmark 'SBS Building' on Alfred Street is set to be demolished to make way for a new mixed-use residential tower in the booming North Sydney.

Commercial property group FiveX is behind the plans for a <a href="https://www.apartments.com.au/new-apartments/275-alfred-street-north-north-sydney-nsw-2060">39-storey tower</a>, the latest project to advance under the NSW Government’s Housing Delivery Authority pathway.

They are proposing 184 apartments above retail spaces, which will replace the existing 20-storey commercial building at 275 Alfred Street, North Sydney. FiveX was set up more than five decades ago by Joshua and Marko Berger. It is currently led by Joshua's son Lesli.&nbsp;

<img alt="First look: Fivex plans 39-storey residential tower at 275 Alfred Street, North Sydney" data-entity-type="file" data-entity-uuid="2efa0980-53fa-4cca-9f9e-9c3c845d4746" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29%20%281%29_0.png?VersionId=y_YyPMq3NQLfYRs84pP4os9UgWiMLp75" />

According to the Architectural Design Report by <a href="https://www.apartments.com.au/architects/fjc-studio">FJC Studio</a>, the slender tower form has been deliberately designed to respect the site's transitional setting at the southern gateway to the North Sydney CBD, where high-rise towers give way to lower-scale residential precincts.

"The slender tower form and articulated podium establish a respectful relationship with nearby heritage and low rise buildings, including the Whaling Road Heritage Conservation Area,” the architecture firm noted, adding that the tower “completes a missing link in the urban fabric” while enhancing the Alfred Street streetscape.

The proposed building will include a mix of one-, two- and three-bedroom apartments, with 15 percent of the gross residential floor area allocated as affordable housing. There is an agreement already in place that those apartments will be managed by Evolve Housing.

The project aligns with broader state housing objectives, including the National Housing Accord target of delivering 1.2 million new homes by 2029. The Scoping Report filed with the State Significant Development Application (SSDA) suggests the site "presents no impediments to rapid delivery,” with construction able to commence within 12 months of receiving consent.

North Sydney has been one of the most popular suburbs in Sydney for new and off the plan apartment development, but hasn't had the supply to keep up with demand, until recently.

AURA by Aqualand was, for a long time, the only off the plan apartment building on the market. That completed last year, and has sold the majority of its 386 luxury apartments. Recently ALAND launched <a href="https://www.apartments.com.au/new-apartments/the-walden-173-179-walker-street-north-sydney-nsw-2060">The Walden</a> on the same street, selling over $100 million within just a few hours of its launch, while developer CASA also launched&nbsp;<a href="https://www.apartments.com.au/new-apartments/the-mclaren-north-sydney-45-mclaren-street-north-sydney-nsw-2060">The McLaren</a>&nbsp;in the same precinct.

Planning Alert

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News