The "Three V's" Eastern Suburbs new apartment buyers are seeking
The new apartment pipeline in Sydney's Eastern Suburbs is hotting up heading into summer.
But buyers are very particular, considering they're buying into the most expensive area of real estate in the country.
1st City agent Yaron Foghel has noted an increase in buyer demand in new and off the plan apartments in the east, from both owner occupiers and investors.
"They're looking to take advantage of future market potential," Foghel says.
New projects allow buyers to secure a property at today's prices with the potential for appreciation by the time of completion," Foghel says.
Foghel has distilled buyers' main criteria into the 'Three V's.'
"Buyers want views, a village, and value. The Three V's are crucial in driving demand."
A spectacular view of the ocean, harbour, or city skyline can significantly enhance a property's appeal and price, Foghel says.
"Additionally, the charm of a local village, with its vibrant cafes, boutique shops, and community vibe, adds a sense of belonging and convenience.
Foghel says value has always been a major driver.
"Buyers seek properties that offer long-term investment potential, balancing luxury and lifestyle with future growth prospects in highly sought-after areas.
Foghel is marketing two developments that offer each of the 'Three V's.'
One of the most unique projects on the market in the Eastern Suburbs is Mangata, the latest luxury development from RnB Property Group in Vaucluse.
Mangata, named after the Swedish word meaning 'the road-like reflection of moonlight on water', comprises just four full-floor apartments positioned on the iconic Federation Cliff Walk, offering panoramic views from Dover Heights to Watson's Bay.
What are new apartment buyers in Sydney's Eastern Suburbs looking for? MatterFact Insight
The most recent release has been in Bondi Junction where 1st City Projects is marketing Origami, the first Koichi Takada-designed development in Bondi Junction.
Origami, developed and built by JQZ, comprises 88 one, two, three and four-bedroom apartments. Even the one-bedroom apartments toward the bottom of the building have never-to-be-built-out harbour views.
The Grafton Street development features a range of commercial spaces on the ground level that can be customised by their owners to be anything from a home gym, office, or music studio.
Residents will have access to a rooftop pool with extensive harbour views.
The development, with a 24/7 concierge and smart parking system, will reset price records for Bondi Junction.
"This will no doubt be Bondi Junction's best new development," Foghel says.
"JQZ changed the density and design of the building when they bought the site a few years ago to make sure it stands the test of time as the standout building in the area."
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
