Rose Bay has long stood as one of Sydney's most prestigious Harbour suburbs, attracting those seeking both postcard views and a vibrant lifestyle.

Price growth has been consistent, solidifying its reputation in the trophy market, highlighted by a record house sale that reached $45 million in 2021.

Historically, the new apartment market in <a href="/new-apartments/rose-bay-nsw-2029">Rose Bay</a> has been virtually non-existent, leaving locals with limited options: either relocate from the suburb they love or downsize to an older apartment in a building constructed decades ago.

However, a shift is underway. The new apartment market is beginning to flourish, offering fresh opportunities for buyers.

Last year, Rose Bay recorded 69 house sales exceeding $3 million, compared to just 29 unit sales, according to CoreLogic. However, that gap is narrowing; as of 2024, there have already been 36 house sales over $3 million and 32 unit sales, signaling a growing supply and increasing interest in new apartment living.

Indeed that is reflected in the data from MatterFact, the new data from Apartments.com.au.

Rose Bay has emerged as the most searched suburb in the Eastern Suburbs over the past three months on Apartments.com.au. There was a 48 percent increase in searches from June to July, with last month’s search volume reaching its highest level since April 2023.

The metrics driving new apartments in Rose Bay are largely influenced by the high cost of land, the cost heightened due to Rose Bay's proximity to the beach and the harbour, its charming village atmosphere, and the prestigious Royal Sydney Golf Club, one of Australia’s most exclusive golf courses and host of the Australian Open.

While land prices are high, new apartments can command premium prices due to the strength of the local housing market and the relative undersupply in the new apartment sector.

Generally, most new developments tend to have anywhere between 10 to 15 apartments, given the strict height limits in place by the Woollahra Council.

The newest apartments in Rose Bay come from the likes of regular Eastern Suburbs developers Stargate Property and Fortis.

Builder-developer Stargate is nearing completion of its Everose development on Old South Head Road.

Only recently launched to market, Everose comprises 26 two and three-bedroom apartments with outdoor garden courtyards or terraces and kitchens kitted out with&nbsp;premium V-Zug appliances.

[smartcode_project:default project_id=113391 project_image_fid=277970]

<a href="/developers/fortis">Fortis</a> is soon to start welcoming buyers to its completed Atlas development on Spencer Street.

Recently completed by <a href="/builders/lords-group">Lords Group</a>, <a href="/buildings/atlas-rose-bay-5-spencer-street-rose-bay">Atlas</a> has just 12 apartments designed by MHN Design Union.

Fortis is already working on its fourth multi-residential development in Rose Bay. Last month, Urban revealed the development arm of Pallas Capital lodged plans for its recently acquired Ian Street site.<img alt="Fortis" data-entity-type="file" data-entity-uuid="e67d85e4-9123-4311-8983-278550d7cf93" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-27%20at%209.44.14%E2%80%AFAM_0.png?VersionId=Dq_i3_UCtaUTxGQXGSGZFXXCh__9sLNK" />

They're planning 12 apartments, 11 three-bed and one two-bed, across a five-level building at 10-12 Ian Street. They've had&nbsp;<a href="/architects/mhn-design-union">MHN Design Union</a>&nbsp;handle the architecture again.

Read more:&nbsp;<a href="/news/nsw/lords-group-to-bring-scaffolding-down-at-fortis-atlas-in-rose-bay">First look exclusive: Fortis plan new Rose Bay apartments</a>

One of the most exciting developments Rose Bay has seen in years looks set for the fringe of the Royal Sydney Golf Club.

<a href="/developers/orosi">Orosi</a>, a fully integrated developer with its own construction and architecture arms, will be developing a part four, part five-level building on the corner of The Avenue, Old South Head Road, and William Street.

<img alt="Orosi" data-entity-type="file" data-entity-uuid="1f11577c-ef7d-4e9d-9f9f-70fd8bea5adf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-27%20at%2010.00.15%E2%80%AFAM.png?VersionId=86DuGR5PD9ZhXrqbJjKmZKYaeIg6FeMM" />

On offer for buyers will be 50 two and three-bedroom apartments. The unrepeatable site spans over 3,000 sqm.

The apartments will sit above a new vegan cafe, restaurant, and a commercial space that will act as the display suite during construction, before turning into Orisi's new office on completion.

Read more:&nbsp;<a href="/news/nsw/first-look-exclusive-orosi-plan-rose-bay-shoptop-on-key-gateway-site">First look exclusive: Orosi plan Rose Bay shoptop on key gateway site</a>

Rose Bay has emerged as the most searched suburb in the Eastern Suburbs over the past three months on Urban.com.au

Joel Robinson

Downsizers finally start to get their chance in Rose Bay as new apartment supply grows

The new apartment pipeline in Sydney's Eastern Suburbs is hotting up heading into summer.

But buyers are very particular, considering they're buying into the most expensive area of real estate in the country.

1st City agent Yaron Foghel has noted an increase in buyer demand in new and off the plan apartments in the east, from both owner occupiers and investors.

"They're looking to take advantage of future market potential," Foghel says.

New projects allow buyers to secure a property at today's prices with the potential for appreciation by the time of completion," Foghel says.

Foghel has distilled buyers' main criteria into the 'Three V's.'

"Buyers want views, a village, and value. The Three V's are crucial in driving demand."

A spectacular view of the ocean, harbour, or city skyline can significantly enhance a property's appeal and price, Foghel says.

"Additionally, the charm of a local village, with its vibrant cafes, boutique shops, and community vibe, adds a sense of belonging and convenience.

Foghel says value has always been a major driver.

"Buyers seek properties that offer long-term investment potential, balancing luxury and lifestyle with future growth prospects in highly sought-after areas.

Foghel is marketing two developments that offer each of the 'Three V's.'

One of the most unique projects on the market in the Eastern Suburbs is Mangata, the latest luxury development from&nbsp;<a href="/developers/rnb-property-group">RnB Property Group</a> in&nbsp;<a href="/developments/vaucluse-nsw-2030">Vaucluse</a>.

<a href="/new-apartments/mangata-27-29-kimberley-street-vaucluse">Mangata</a>, named after the Swedish word meaning 'the road-like reflection of moonlight on water', comprises just four full-floor apartments positioned on&nbsp;the iconic Federation Cliff Walk, offering panoramic views from Dover Heights to Watson's Bay.

<a href="/news/nsw/what-are-new-apartment-buyers-in-sydneys-eastern-suburbs-looking-for-matterfact-insight">What are new apartment buyers in Sydney's Eastern Suburbs looking for? MatterFact Insight</a>

[smartcode_project:default project_id=144130 project_image_fid=256793]

The most recent release has been in <a href="/developments/bondi-junction-nsw-2022">Bondi Junction</a> where <a href="/project-marketer/1st-city-projects">1st City Projects</a> is marketing Origami, the first <a href="/architects/koichi-takada-architects">Koichi Takada</a>-designed development in Bondi Junction.

<a href="/new-apartments/origami-bondi-junction-55-grafton-street-bondi-junction">Origami</a>, developed and built by JQZ, comprises 88 one, two, three and four-bedroom apartments. Even the one-bedroom apartments toward the bottom of the building have never-to-be-built-out harbour views.

[smartcode_project:default project_id=9002 project_image_fid=296377]

The Grafton Street development features a range of commercial spaces on the ground level that can be customised by their owners to be anything from a home gym, office, or music studio.

Residents will have access to a rooftop pool with extensive harbour views.

[smartcode_project:default project_id=9002 project_image_fid=296388]

The development, with a 24/7 concierge and smart parking system, will reset price records for Bondi Junction.

"This will no doubt be Bondi Junction's best new development," Foghel says.

"JQZ changed the density and design of the building when they bought the site a few years ago to make sure it stands the test of time as the standout building in the area."

The "Three V's" Eastern Suburbs new apartment buyers are seeking

Bondi Beach is known globally as one of the most popular beaches in the world.

However, to those who call it home, it’s much more than just a tourist destination. The history of <a href="/developments/bondi-beach-nsw-2026">Bondi Beach</a> is rich and fascinating.&nbsp;

Originally, the area was inhabited by the Gadigal people of the Eora Nation. The name "Bondi" is derived from an Aboriginal word meaning "water breaking over rocks," a fitting tribute to the area's natural features.&nbsp;

European settlement began in the early 19th century, with land grants and agricultural ventures. The arrival of the railway in 1884 played a crucial role in transforming Bondi Beach from a remote location into a fashionable seaside destination. The construction of the Bondi Pavilion in 1928 further solidified the beach’s status as a prominent leisure spot, while the 1950s and 60s saw a significant boom of both commercial and residential development.

It wasn't until a major redevelopment of one of Bondi's landmark buildings in 2013 that the whole face of the suburb changed, particularly near to the famous sand.

<h2>What has been happening in the new and off the plan apartment market in Bondi Beach?</h2>

Allen Linz's <a href="/developers/rebel-property-group">Rebel Property</a>&nbsp;and Eduard Litver's <a href="/developers/capitel-group">Capitel Group</a> kicked off a wave of new development just over a decade ago, a wave that has completely transformed the apartment market in Bondi Beach.

Their redevelopment of the existing Swiss Grand Hotel on the dress circle Campbell Parade sent national records tumbling. Fund manager Will Vicars bought two adjoining "Lighthouse" penthouses in the new development, now named Pacific Bondi Beach, for an off the plan apartment record $21.9 million, a year before its completion. Since the completion, he's bought another two penthouses.

Designed by <a href="/architects/ptw">PTW</a>, Pacific Bondi Beach incorporated the Art Deco character of the street with Bondi architecture through the use of curvilinear elements and roof lines found in 1930s architecture.

The Pacific Bondi comprises 110 luxury apartments, a 69-room QT Bondi Hotel, 5,500 sqm of retail including Speedo Fitness Club and pool, Woolworths Metro and BWS store and a mix of high-quality food and beverage operations and assorted fashion boutiques.

<img alt="Pacific Bondi" data-entity-type="file" data-entity-uuid="f085f1af-d599-434e-a63a-8539f0da6e19" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-02%20at%207.52.53%E2%80%AFPM.png?VersionId=2jEUuvKwtZVnyXeCqgntvB9gKTFIz2Eq" />

Rebel Property and Capitel Group has a long history in Bondi Beach and continues to develop in the suburb. As well as Pacific Bondi, they also developed The Bondi. They're now completing Hall &amp; Campbell, named after its location on the corner of Hall Street and Campbell Parade, where they've recently secured another record.

It's the price per square metre record for the whole country. The five-bedroom penthouse was <a href="/news/nsw/hall-campbell-sets-new-apartment-record-in-bondi-beach">recently bought for $23 million</a>, a record $105,000 per sqm. The soon-to-be completed development comprises just seven new apartments set behind the historic Bates Milk Bar façade.

Rebel and Capitel, along with developer Gil Baron, have another Campbell Parade project, at 14-18 Campbell Parade, where they're <a href="/news/nsw/first-look-new-apartments-set-for-bondi-beachs-campbell-parade">planning just seven apartments</a>.<img alt="Hall &amp; Campbell sets new apartment record in Bondi Beach" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_900,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Hall%20%26%20Campbell.jpg?VersionId=N7i.jvBaqQtJA6aZEg.95Ii_cjbVEOfj" />The luxury Hall &amp; Campbell development. Image supplied

The Bondi Beach new and off-the-plan apartment market has been running hot in 2024. Data from MatterFact, the data product of Apartments.com.au, shows it has been among one of the most enquired on areas in the Eastern Suburbs, alongside its neighbouring Bondi Junction.

There’s only been one apartment launch so far in 2024. That was&nbsp;<a href="/new-apartments/mayfair-bondi-beach-58-campbell-parade-bondi-beach">Mayfair</a>, a luxury apartment development by <a href="/developers/fenbury">Fenbury</a>, also on Campbell Parade.

Mayfair comprises just seven north-facing three-bedroom apartments designed by <a href="/architects/mhn-design-union">MHN Design Union</a> with interiors by Ennen &amp; Co.

[smartcode_project:default project_id=114041 project_image_fid=255461]

In a departure from neighbouring buildings, Mayfair is exclusively designed and dedicated solely to residential use.

The last development launch before Mayfair was <a href="/buildings/eurangi-bondi-beach-134-campbell-parade-bondi-beach">Eurangi</a> by <a href="/developers/princeton">Princeton</a> back in the third quarter of 2022, an absolute beachfront address at 134 Campbell Parade, also designed by MHN Design Union.&nbsp;

There are eight apartments in Eurangi, two of which are whole floor penthouses that offer some of the best views in Bondi Beach.

<img alt="Eurangi" data-entity-type="file" data-entity-uuid="1a1f99cb-4411-40bb-84b0-31501ac43aec" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-02%20at%208.36.20%E2%80%AFPM.png?VersionId=zCs4ll3PAtj0CqExiMrWIEvxctjAhNub" />Eurangi, Bondi Beach. Image supplied

Another notable property is the AYA Penthouse, the largest-ever single-floor penthouse in Bondi Beach.&nbsp;

Ray White Projects have been asking $26.4 million for the sprawling AYA Penthouse atop the Aqualine Bondi Beach project on Hall Street.&nbsp;

Designed by world-renowned architect <a href="/architects/koichi-takada-architects">Koichi Takada</a>, the expansive 443 sqm penthouse comprises four bedrooms and multiple living and entertaining areas.

There are several new apartment developments that will be revealed later this year.

The first will be <a href="/new-apartments/avra-bondi-beach-141-155-curlewis-street-bondi-beach-nsw-2026">Avra</a> by Clutch,&nbsp;just 18 luxury apartments at 141-155 Curlewis Street, about 150 metres from Campbell Parade.

<img alt="The eight hottest off the plan apartment developments coming to Sydney in 2024" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-07-15%20at%2011.42.12%E2%80%AFAM.png?VersionId=TSVxw6x4qCOMpQsjBD48HoIAfxiUNiK3" />

Each of the apartments, designed by&nbsp;<a href="/architects/pbd-architects" target="">PBD</a>&nbsp;and with interiors by Woods Bagot, will have three bedrooms, except the sprawling four-bedroom penthouses. Apartment sizes start from over 170 sqm.

The apartments will sit above three new retail tenancies.

There is also expected to be further details revealed about Central Elements' Bondi Beach development. <a href="/news/nsw/first-look-exclusive-central-elements-ultra-luxe-bondi-beach-plans-revealed">Urban revealed the plans</a> for seven luxury residences back in March.

<a href="/developers/central-element">Central Element</a> paid around $50 million for the amalgamated 2,050 sqm site fronting Sandridge and Wilga streets where they're planning two duplex homes and five apartments.

<img alt="Central Element" data-entity-type="file" data-entity-uuid="862157b2-568c-47e4-b2f5-52121dae3044" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-02%20at%208.20.40%E2%80%AFPM.png?VersionId=xB0icPVtoOXSJtLVVtwymqrTZGtmXRvP" />

There's been no word on the Campbell Parade development <a href="/news/nsw/exclusive-first-look-f45-co-founders-bondi-beach-apartment-plans-revealed">submitted by F45 co-founder Rob Deutsche in 2023</a>. An investment vehicle of his filed plans for four luxury apartments above retail at 56 Campbell Parade.

Then there are two other Hall Street developments also planned, one by serial developer Vaughan Blank.

Over two years ago Blank filed <a href="/news/nsw/vaughan-blank-set-for-apartment-development-on-bondi-beachs-hall-street">$9.4 million plans to&nbsp;transform the old Westpac building</a> into a mixed-use precinct.

He's been approved to create a new shop-top housing building, with retail premises on the ground floor of 26-32 Hall Street, and 16 apartments above.

BANG Architecture handled the design of the building, just a stone's throw from the famous sand, which Blank bought for $17 million.

BANG noted in the design statement submitted to Waverley Council that&nbsp;Bondi Beach has seen some impressive developments come to fruition in the past decade. He's certainly not wrong, but the opportunity to develop near the beach is shrinking as Sydney's top developers hone in.

What has been happening in the new and off the plan apartment market in Bondi Beach?

How Bondi Beach has evolved into the most exciting new apartment market in Australia

As Sydney exits winter, the Eastern Suburbs new apartment market is starting to hot up once more.

Despite the chill setting in, enquiry across Australia's most affluent region remained strong.

Q1 2024 saw the highest level of enquiries for the Eastern Suburbs on Urban since 2022, surpassing the previous peak in Q4 2023, according to data from <a href="https://industry.urban.com.au/data-insights">MatterFact</a>, Apartments.com.au's new data product.

While demand cooled from the Q1 spike, Q2 2024 was comparable with Q4 2023, showing a prolonged increase in demand in the last three quarters in the Eastern Suburbs.

Demand in Q1 2024 was primarily driven by the upper end of the market. There were more enquiries for apartments between $2.5 million and $4 million than there were for apartments priced under $2.5 million.

Q2 saw a shift back to affordability, with the final release of apartments at Crown Group's <a href="/developments/eastlakes-nsw-2018">Eastlakes</a> apartment development, <a href="/buildings/the-grand-residences-eastlakes-16-evans-avenue-eastlakes">The Grand Residences</a>. The two-bedroom apartments in The Grand Residences are selling for well below $1 million.

Due to a shareholder dispute, Crown Group was placed into provisional liquidation in August 2023. The apartments are now being released to the market in an ordinary wind-down of the Group. &nbsp;

The first stage of the project, above a vibrant precinct with 15 retailers, features Crown Group’s signature high-end amenity that includes a 25-metre heated pool, gym, landscaped gardens, BBQ facilities, and rooftop deck with panoramic views.

[smartcode_project:default project_id=7652 project_image_fid=262585]

<a href="/developments/bondi-junction-nsw-2022">Bondi Junction</a> proved to be the most popular eastern suburb in Q2 2024. It was the most searched postcode on Urban in the three months to July, followed by <a href="/developments/rose-bay-nsw-2029">Rose Bay</a>, <a href="/developments/bellevue-hill-nsw-2023">Bellevue Hill</a> and <a href="/developments/maroubra-nsw-2035">Maroubra</a>.

<a href="/new-apartments/the-centennial-collection-east-sydney-2-nelson-street-bondi-junction">The Centennial Collection</a>, at the eastern end of Bondi Junction bordering Centennial Park, is the only&nbsp;new development in market in the area. The two adjoining 10-level buildings with 73 apartments feature two swimming pools, one on the roof and one winter pool, protected on the side of one building.

The Centennial Collection is on target to be completed by late 2025.

[smartcode_project:default project_id=136076 project_image_fid=212615]

Its developer, Stargate, <a href="/news/nsw/first-look-exclusive-stargate-seek-new-oxford-st-bondi-junction-apartment-development">filed plans for another Bondi Junction site</a>&nbsp;recently, just 400 metres down the road from The Centennial Collection. They're proposing 111 apartments across a 15-level building designed by SJB at 362-384 Oxford Street, on the corner of Oxford and Newland Street.

There's been significant newsworthy activity across the Eastern Suburbs in Q2 2024, however the most significant was probably from Bondi Beach where the penthouse atop Hall &amp; Campbell at 124-126 Campbell Parade, developed by Allen Linz's Rebel Property and Eduard Litver's Capitel Group, <a href="/news/nsw/hall-campbell-sets-new-apartment-record-in-bondi-beach">sold for a record $105,000 per square metre</a>.

The $23 million, five-bedroom apartment sits atop the building that is currently under construction by Trescon.

The redevelopment of the&nbsp;<a href="/news/nsw/coogee-bay-hotel-redevelopment-gets-the-green-light-after-five-years-of-planning">Coogee Bay Hotel into a mixed-use development</a> with 58 new apartments above 11 new retail spaces was greenlit, while builder, developer, and architect powerhouse <a href="/developers/orosi">Orosi</a> sought to create <a href="/news/nsw/first-look-exclusive-orosi-plan-rose-bay-shoptop-on-key-gateway-site">one of the largest developments</a> Rose Bay has seen in decades.

<img alt="Orisi" data-entity-type="file" data-entity-uuid="a20f43b1-e0f0-41a3-847d-2e48134b7cab" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-05%20at%2010.32.52%E2%80%AFAM.png?VersionId=vENx8CogDGDxxynmUV4eXN_0lctM.MSq" />The Rose Bay plans submitted by Orosi for <a href="/new-apartments/orosi-rose-bay-1-the-avenue-rose-bay">1 The Avenue</a>. Image supplied

At the halfway point in the year, we pulled together the top new proejcts that are expected to be live and in market before the end of 2024.

To see that list, which covers projects in Bondi, Edgecliff and Rose Bay, <a href="/news/nsw/the-eight-hottest-off-the-plan-apartment-developments-coming-to-sydney-in-2024">click here</a>.

Eastern Suburbs Apartment Market

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News