How PERIFA's vertically integrated model brings confidence to off the plan apartment buyers: Five minutes with PERIFA Co-Founder Fabrizio Perilli
New developer PERIFA announced itself into the Sydney off the plan development space in 2023 when they revealed plans to redevelop a significant site on Sydney Harbour.
Teaming up with Justin Brown's Abadeen, the joint venture partners will redevelop Putney's historic Halvorsen boatshed site to create a 15,870 sqm lifestyle precinct on the water.
There's nothing new however about PERIFA in terms of its experience in the development industry.
With everything going on at PERIFA, Apartments.com.au CEO Mike Bird caught up with development industry veteran, PERIFA Co-Founder and Managing Director Fabrizio Perilli, to talk about off the plan development in Sydney and the plans for PERIFA.
Perilli is the president of the Property Council of Australia's NSW division and Managing Director of PERIFA's parent firm Versatile Group who has been developing and constructing high-end residential developments predominantly across the north shore for a number of years.
The former TOGA CEO says having the construction arm in Versatile brings a lot of confidence to the buyer.
"They know what they're going to get [with this model," Perilli says.
"We're putting a lot of work in in regards to our schemes and making sure they're buildable, at the right price point, meeting the right quality.
"I really believe in the vertically integrated model and I think it has a massive advantage compared to the third party model."
PERIFA be looking at advancing the plans for the Putney project, dubbed Pier 20, this year. They'll be creating a community with a waterfront dining and commercial precinct within the restored Halvorsen boatshed, two three-level apartment buildings, 18 three-level townhouses, and a 36-berth marina.
Perilli says it's one of those iconic projects you only get to do every so often in your career.
"Putney has been a bit of a hidden gem for many years, and the chance you get to redevelop a wharf building into 19 amazing apartments is quite unique. You don't get many chances to do that many times in your life."
Perilli expects the buyer pool to come from a market which is in the proximity of Putney like Hunters Hill and Gladesville.
[smartcode_project_cta:default project_id=13962]
Mike Bird
Mike Bird is the Chief Executive Officer and Co-founder of Apartments.com.au, Australia’s leading marketplace for off the plan property. With a background in digital media, technology, and platform growth, Mike brings a strategic, customer-first mindset to the business, driving Apartment.com.au’s mission to simplify the new property buying journey and bring transparency to the process.
Since establishing what was Urban.com.au back in 2019, Mike has overseen significant product innovation and expansion of Urban’s data and editorial capabilities—solidifying the platform as a trusted destination for buyers, developers, and agents alike. Under his leadership, Urban has scaled its developer partnerships, improved buyer engagement through enhanced UX and personalisation, and strengthened its position as the go-to source for off the plan insights across Australia’s capital cities.
As CEO, Mike continues to lead Apartments.com.au with a focus on innovation, data-driven decisions, and a commitment to helping Australians make confident, informed property choices.
