Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Joel Robinson

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

IN BRIEF

<ul>
	<li>
	Just three double-storey Sky Homes sit at the top of The Waterline, each with its own private marina berth and rooftop terrace.
	</li>
	<li>
	Construction on The Waterline is complete, with the first residents expected to move in from mid-October.
	</li>
	<li>
	Sky Homes range from 282 sqm to 367 sqm and are priced from $3.65 million.
	</li>
</ul>

<hr />
Lewis Land has opened the first completed sky home for inspection at Harbour Shores, giving buyers their first opportunity to step inside one of just three double-storey residences crowning The Waterline.

Each sky home comes with its own private marina berth, rooftop terrace and Broadwater views, combining the scale of a larger home with direct access to the boating lifestyle that underpins the wider <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan.

[smartcode_project:default project_id=113271 project_image_fid=366708]

Lewis Land Head of Development Michael Long said the inclusion of a berth with every Sky Home had become increasingly valuable as marina access across the Gold Coast tightened.

“Marina berths are becoming increasingly difficult to secure across the Gold Coast, so including one with every Sky Home makes this a genuinely rare offering,” Long said.

“The private 70-berth marina will accommodate boats up to 12 metres in length and is positioned just 2.5 kilometres from the Broadwater, placing the open ocean only 15 minutes away.

“Being able to step out of your home onto your boat is a rare luxury, and it’s something residents here can look forward to when it opens later this year.”

[smartcode_project:default project_id=113271 project_image_fid=366709]

The display opening comes as construction completes on The Waterline, with the first residents expected to move in from mid-October.

The three Sky Homes range from 282 sqm to 367 sqm and each feature three bedrooms, three bathrooms, multiple living zones, expansive kitchens with butler's pantries and large balconies taking in the Broadwater outlook.

Each residence also has three secure basement car spaces and additional storage.

“This is the first opportunity the Gold Coast has had to step into Harbour Shores and see, touch and feel what we’re bringing to life here,” Long said.

“There are only three Sky Homes within The Waterline, ranging in size from 282sqm to 367sqm, with each residence featuring three large bedrooms, three bathrooms, multiple living zones, expansive custom-built kitchens with butler’s pantry, and large balconies capturing Broadwater views.”

<img alt="Harbour Shores" data-entity-type="file" data-entity-uuid="bab65e10-4fab-45e1-92d8-fc56e2ab98ff" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%202.00.16%E2%80%AFPM.png?VersionId=XT8q76LsPkw3cYTsvN3JfFDaPLud90PN" />

Residents of The Waterline will have access to a private pool, along with Harbour Shores' wider collection of amenity including a lagoon pool, social clubhouse, tennis court, gym, yoga facilities and sauna.

Lewis Land partnered with Studio Collective to furnish the completed display, with the interiors designed to demonstrate how the residences could function as permanent homes rather than simply as show apartments.

Studio Collective Director Melissa Park said the surrounding waterways informed the interiors, but in a more restrained way than a traditional coastal scheme.

“We drew inspiration from the canals and coastal surrounds, but our approach was to interpret that subtly through layered materials and a grounded palette of earthy tones, rather than literal coastal references,” Park said.

“We introduced hero moments of green and teal to reference the surrounding waterways, while mirrored elements help reflect natural light.

“The result is a residence that feels elevated yet comfortable, somewhere buyers can genuinely imagine themselves living, entertaining and unwinding.”

Sky Homes are priced from $3.65 million.

Lewis Land is also offering private marina berths with The Residences, its limited collection of three and four-bedroom villas positioned directly along the Harbour Shores waterfront boardwalk.

Three-bedroom villas are priced from $2.99 million, while four-bedroom residences start from $3.19 million.

Harbour Shores is being marketed by Colliers International.

[smartcode_project_cta:default project_id=113271]

Lewis Land opens sky home display as The Waterline completes at Harbour Shores

St Vincent de Paul Society Housing Australia has filed plans for a major mixed-use housing precinct on the southern edge of the North Sydney CBD, adding another significant proposal to a pocket around North Sydn​ey Station that is quickly becoming one of the LGA's busiest development zones.

The State Significant Development Application covers a 5,990 sqm site at <a href="https://www.apartments.com.au/new-apartments/1-19-mackenzie-street-lavender-bay-nsw-2060">1-19 MacKenzie Street and 211 Blues Point Road in Lavender Bay</a>, immediately south of Nor​th Sydney Station and between the commercial core and the lower-rise Lavender Bay Heritage Conservation Area.

Designed by Wardle, the proposal would deliver a new residential tower comprising 88 build-to-sell apartments and 19 affordable apartments, alongside a separate co-living building with 57 rooms and a building manager's studio.

It would also see the significant restoration and upgrade of St Francis Xavier Catholic Church, the adaptive reuse of the former school building, new parish facilities, retail, a new public square and around 1,000 sqm of publicly accessible open space.

<img alt="Vinnies North Sydney" data-entity-type="file" data-entity-uuid="d5dd7f87-a617-463e-b577-17541e01f0e9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.13%E2%80%AFAM.png?VersionId=4R8TsFN3P_LrrXO2HswTOIrx2blil8lh" />

The project is seeking a concurrent rezoning of the site to R4 High Density Residential and an increase in the maximum building height to allow a tower reaching RL120, or up to 20 storeys. The proposal was progressed through the NSW Government's Housing Delivery Authority pathway.

The build-to-sell component will be weighted toward larger apartments, with just six one-bedroom apartments compared with 31 two-beds, 43 three-beds and eight four-bedroom residences.

The 19 affordable apartments will comprise two studios, 15 one-bedroom apartments and two two-bedroom apartments, taking the total apartment component to 107 residences before the 58 co-living rooms are included.

<img alt="Vnnies" data-entity-type="file" data-entity-uuid="7d568ca5-cb90-4e18-96c6-d9795dba0c56" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.05%E2%80%AFAM.png?VersionId=GY2R5M9VtQh0EKy1vajaea19PSLOPuRD" />

Wardle's design for the Vinnies site has sought to negotiate that emerging high-rise context while retaining the lower-scale character of MacKenzie Street and the adjoining heritage conservation area.

The main building adopts a three-storey podium and tower arrangement, with the podium aligned to the ridgeline and front setback of St Francis Xavier Church.&nbsp;Wardle has designed the podium with colonnades, seating, recessed entries and active ground-floor frontages, with sandstone-toned precast concrete and face brick referencing the materiality of the existing church.

The tower then steps back eight metres to the south and six metres to the north before rising in a sculpted form comprising four interlocking quadrants. Wardle has also introduced rounded forms and chamfered corners to reduce the tower's perceived bulk and improve view sharing with neighbouring development sites.

Resident facilities and outdoor areas are planned at the separation between the podium and tower at Level 3, oriented toward Sydney Harbour and the CBD skyline.

The tower itself will feature a glass reinforced concrete facade, with recessed balconies and deep reveals used both to provide shading and privacy and frame views toward the harbour and city. The lower levels take a different architectural approach, using brick and sandstone-toned finishes intended to establish a stronger relationship with St Francis Xavier Church. The Church itself will be conserved and upgraded for its continued use, while the former school building will be adaptively reused as part of the co-living component.

<img alt="Lavendar Bay" data-entity-type="file" data-entity-uuid="2d4418ad-90aa-4d49-af93-c80b140aea80" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.09.47%E2%80%AFAM.png?VersionId=Kv4gzbsACaGvZSRuaqcfGC54jEJRXIDJ" />

&nbsp;

The proposal adds to an increasingly concentrated pipeline of residential development around Blue Street, MacKenzie Street and Lavender Bay.

Just west of the site, Central Element lodged plans earlier this year for one of the most significant residential developments proposed in Lavender Bay in recent years.

Central Element's SJB-designed scheme at 64-66 Lavender Street and 3-7 Middlemiss Street would deliver 163 apartments across two towers rising 23 and 32 storeys, replacing five existing apartment buildings containing 32 homes. The project also forms part of the Housing Delivery Authority pathway.

<a href="https://www.apartments.com.au/news/nsw/first-look-central-element-reveals-lavender-bay-apartment-plans?utm_source=chatgpt.com" rel="noopener" target="_blank">First look: Central Element reveals Lavender Bay apartment plans</a>

Immediately around North Sy​dney Station, another two significant proposals have emerged at 5 and 15 Blue Street.

Zurich Australian Insurance Properties is seeking to adaptively reuse its longstanding commercial building at 5 Blue Street, directly above North Sydney Station, rather than demolishing the structure.

Its SSDA proposes converting the building into a 14-storey mixed-use development with 62 apartments and 86 co-living rooms, together with ground-floor retail and a major refurbishment of Blue Street Plaza. The application is currently at the Response to Submissions stage.

<a href="https://www.apartments.com.au/news/nsw/first-look-zurich-targets-north-sydney-office-conversion-with-148-unit-proposal-above-metro-station">First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station</a>

&nbsp;

First look: Vinnies files for 20-storey Lavender Bay apartment tower as North Sydney housing pocket heats up

When the opportunity arose for South Australian developer Palumbo to return to Kent Town, where it had previously delivered East Park Apartments and the East 
Rundle Apartments, it wasn't one the longstanding developer-builder was going to pass up.

The decision was quickly vindicated, with more than 30 apartments sold within the first month of launching <a href="https://www.apartments.com.au/new-apartments/royal-apartments-kent-town-2-8-north-terrace-kent-town-sa-5067">Royal Apartments</a> to the market.

The 206-apartment development, which will bring significant new supply to Adelaide's tightly held eastern city fringe, also gives <a href="https://www.apartments.com.au/developers/palumbo">Palumbo</a> the opportunity to bring new life to one of Kent Town's most recognisable watering holes.

[smartcode_project:default project_id=6109 project_image_fid=376073]

Royal Apartments incorporates the historic Royal Hotel, a venue Palumbo Managing Director Daniel Palumbo said has a longstanding connection with the local community.

"Everyone in the area has history with the Royal Hotel," Palumbo told Apartments.com.au.

"It was quite an active pub and social gathering place for locals. We want to bring it back to its former glory."

[smartcode_project:default project_id=6109 project_image_fid=376072]

The wider development will comprise two residential towers alongside the restored hotel, sitting on North Terrace opposite the Adelaide Park Lands.

For Palumbo, the project also marks a return to familiar territory.

The developer completed East Park Apartments next door more than a decade ago and jumped at the opportunity to develop in Kent Town again when the Royal Hotel site became available.

"The opportunity emerged, and we moved to secure the site," Palumbo said.

"We were approached by the previous landowner, who said they had extensive commitments in Sydney and weren't in a position to deliver the project.

"We took over the site and within six months recut the design scheme to be more in keeping with the type of development we want to bring to Adelaide.

"Now we're on the market and those changes have really resonated with local buyers."

That has translated into a strong start to sales, with 33 apartments transacting in the project's first 35 days.

Palumbo said the early purchaser profile had been consistent with the group's traditional focus on owner-occupiers rather than investor-led apartment stock.

"Local owner-occupiers have always been our market," he said.

"There are always some investors, but we've never developed what would be called traditional development stock. Owner-occupiers are very much our market."

[smartcode_project:default project_id=6109 project_image_fid=376068]

The buyer mix has been diverse so far, with downsizers and younger professionals both accounting for a significant portion of early sales.

South Australia's current stamp duty settings, which allow&nbsp;eligible homeowners in South Australia aged 60 savings of up to $103,830 on stamp duty when they downsize to a new property valued at up to $2 million,&nbsp;have helped encourage downsizer activity, while younger buyers in their late 20s and early 30s have been attracted to the opportunity to live immediately outside the CBD while still being able to walk into the city.



Location has been a major part of the proposition for both buyer cohorts.

[smartcode_project:default project_id=6109 project_image_fid=376075]

Royal Apartments sits on North Terrace directly opposite the Adelaide Park Lands, with residents able to walk through the parklands toward the East End, Rundle Street and Rundle Mall.

Apartments have been positioned to capture views across the parklands, Adelaide skyline, Botanic Gardens and Adelaide Hills.

Palumbo believes the scarcity of developable land along this section of the Park Lands makes the site particularly difficult to replicate.

"There's very few allotments on that side that can be developed," he said.

"If this location was in New York and you were sitting on Central Park, you'd be talking about a $60 million apartments."

Royal Apartments will offer a broad mix of residences, ranging from one-bedroom apartments through to four-bedroom sub-penthouses and penthouses.

Current listings include one-bedroom apartments from $680,000, while larger three and four-bedroom residences are priced around $2.5 million.

Residents will have access to a swimming pool, gym, barbecue and recreation areas, residents' lounge and dining space, and a communal deck.

[smartcode_project:default project_id=6109 project_image_fid=376067]

The apartments will feature generous balconies, while secure parking, bicycle storage and storage cages will also be provided.

A porte-cochère-style arrival and drop-off area has also resonated with buyers, particularly those attracted to being able to walk into the CBD during the day while retaining secure vehicle access at home.

Palumbo is acting as developer, architect and builder on Royal Apartments, continuing the vertically integrated model it has used across its South Australian portfolio.

The group was also behind the $150 million Sofitel Adelaide, the 251-room five-star hotel and residential tower which opened in 2021.

Palumbo said Royal's launch had come at an interesting time for the broader Adelaide apartment market.

Buyer confidence had initially been impacted by uncertainty surrounding the Federal Budget and broader economic conditions, but Palumbo believes sentiment is beginning to improve against a backdrop of significant investment flowing into South Australia.

He pointed to increased activity across defence and resources, including Olympic Dam, as potential long-term drivers of the state's economy and housing market.

"Money is starting to flow into Adeliade, significant amounts as Adelaide bucks the trend of the rest of the country.," Palumbo said.

"There's a lot of activity in the economy over the next decade. I think more investment will come into this market."

Early works on Royal Apartments are expected to commence this year, with major construction activity and cranes anticipated on site from early next year.

[smartcode_project_cta:default project_id=6109]

Palumbo's return to Kent Town strikes early chord with buyers

Go-to builder-developer <a href="https://www.apartments.com.au/developers/graya">GRAYA</a> is continuing to bulk out its already impressive and diverse apartment portfolio across South East Queensland. Their latest milestone is securing development approval for Silk, its boutique riverfront apartment development in St Lucia.

The approval clears&nbsp;the way for the team to begin construction planning for the 22-residence project.

<a href="https://www.apartments.com.au/new-apartments/silk-st-lucia-16-18-sandford-street-st-lucia-qld-4067">Silk</a> will rise 15 levels from an 810 sqm site at 16-18 Sandford Street, occupying a prominent bend of the Brisbane River with a prized northern aspect across Orleigh Park toward the Brisbane CBD.

The approved scheme will comprise 16 split-floor and six full-floor residences, continuing GRAYA's move into larger-format apartment developments targeting Brisbane's prestige owner-occupier market.

The project has been designed around the site's broad river frontage and dual-direction views, with GRAYA prioritising larger residences, privacy and outlook over apartment yield.

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="aa5c2349-f96c-4914-a812-1f2cd6827af8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.44%E2%80%AFAM.png?VersionId=WY0vEU_7vYjeRJKQHiCwFdMxu8PvFh52" />

GRAYA Co-founder and Chief Executive Officer Rob Gray said the project had been shaped around local homeowners wanting to remain in St Lucia without maintaining a traditional family home.

"St Lucia is one of those suburbs people do not want to leave," Gray said.

"They know the river, the trees, UQ, the golf course, Toowong and Indooroopilly, and that familiarity is hard to replace.

"True riverfront opportunities here are exceptionally scarce. What we have designed at Silk is a way to stay in the suburb people love, with the scale and privacy of a private home and far less to maintain.

"This is not typical apartment product. It is a proper home on the river, and that is exactly what this market has been missing."

The approval comes as new apartment development continues to increase across the St Lucia and neighbouring Toowong corridor, although direct riverfront sites remain considerably more tightly held.

GRAYA Co-founder and Managing Director Andrew Gray said securing the approval had removed a significant element of development risk from Silk.

"Genuine riverfront sites of this quality in St Lucia are not something that comes up regularly," Gray said.

"The approval removes a substantial layer of execution risk, and the location underwrites demand in a way very few inner-city sites can.

"The fundamentals here are as strong as anything we have assessed in Brisbane."

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="d0f3d734-65e1-48e8-8ed3-2e0715ffcdd9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.56%E2%80%AFAM.png?VersionId=sOLSs_jdHkXLWbBKzRyayf5BfTb2vPsD" />

Silk will see GRAYA return to a stretch of the Brisbane River where it already has recent construction experience. The vertically integrated group recently completed ARC in neighbouring Toowong as builder for developer Spyre, delivering the riverfront project on a constrained site.

GRAYA will take a different role at Silk, controlling the project from design and development through construction and aftercare under its vertically integrated model.

The development will include a gym and resident leisure areas at ground level, integrated with the river's edge.

Silk joins a growing pipeline for GRAYA across Brisbane and the Gold Coast, which includes Enclave, The Gallery, Coral and Ripple.

The developer-builder has also recently lodged plans for its largest project to date, <a href="https://www.apartments.com.au/new-apartments/the-silo-19-chester-street-newstead-qld-4006">The Silo</a>, a proposed <a href="https://www.apartments.com.au/news/qld/graya-buys-frasers-newstead-site-plans-the-silo-between-james-street-and-gasworks-precincts">$700 million mixed-use development</a> in Brisbane's James Street precinct.

Silk is expected to predominantly target local owner-occupiers and prestige buyers seeking a permanent riverfront home in Brisbane's inner west.

Registrations of interest are now open, with further details on the project and construction program to be released as it progresses.

<hr />
<h2>SILK PROJECT FACTS</h2>

Developer-builder: GRAYA

Project: Silk

Location: 16-18 Sandford Street, St Lucia

Apartments: 22

Built form: 15 levels

Site: 810 sqm riverfront holding

Mix: 16 split-floor and six full-floor residences

Status: Development approved

Next step: Construction planning underway

[smartcode_project_cta:default project_id=152168]

GRAYA greenlit for riverfront St Lucia apartment development, Silk

Market Insights

Carly Cottam, Founder and CEO of MOTIV, offers valuable insights for buyers considering off-the-plan properties in South-East Queensland. As a respected leader in the property development community in Brisbane and the Gold Coast, Carly’s expertise provides practical advice for making informed decisions in the current market.

<h3>The MOTIV Difference</h3>

MOTIV, established four years ago, has swiftly made a name for itself by bridging the gap between in-house and agency sales teams. Carly explains that this hybrid model provides developers with the control of an in-house team and the broad market perspective of an external agency. For buyers, this translates to working with a team that has comprehensive industry knowledge and a wide view of various projects, ensuring a more informed and balanced perspective.

<h3>Benefits to Buyers</h3>

One of the key advantages of partnering with a company like MOTIV is the unbiased and experienced market feedback they provide. Carly notes that consumers today are more educated and discerning than ever before, often doing extensive research before making any property decisions. This informed approach is supported by MOTIV’s deep industry insights, helping buyers understand how different projects stack up against each other and what factors are most important in their decision-making process.

&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/hjUPgZsdg8M?si=63cP4enM4ktCRi0o" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen&gt;&lt;/iframe&gt;

<h3>Importance of Due Diligence</h3>

Carly emphasizes the importance of due diligence for anyone considering an off the plan property purchase. Buyers are encouraged to research developers thoroughly and ensure they are partnered with experienced professionals like property lawyers and financial brokers. MOTIV assists buyers in this process, ensuring they have the necessary support and information to make confident decisions.

[smartcode_project:default project_id=134197 project_image_fid=217320]

<h3>Early Engagement with Developers</h3>

For developers, engaging with project marketers like MOTIV early in the process is crucial. Carly highlights that initial workshops with the developer’s team, including designers and creative agencies, are vital to understanding the project’s context, target demographics, and overall feasibility. This early involvement ensures that the sales and marketing strategies are aligned with the project’s goals and funding requirements, setting the stage for a successful launch.

[smartcode_project:default project_id=112276 project_image_fid=211187]

<h3>Navigating Construction Challenges</h3>

Given the current construction climate in Queensland, exacerbated by the upcoming Olympics and significant infrastructure projects, securing a builder can be a challenge. Carly advises buyers to inquire about the developer’s relationships with builders and any existing agreements or intentions. Understanding the developer’s track record and their approach to securing construction services is essential in assessing the viability of a project.

[smartcode_project:default project_id=138199 project_image_fid=257204]

Carly emphasizes the importance of due diligence for anyone considering an off the plan property purchase

Michael Bird

What off the plan buyers need to ask agents: Carly Cottam, Founder and CEO of MOTIV

Embark on an exclusive journey through Richmond's vibrant landscape with Stefano Paciocco from PACASA, as he unveils the captivating story behind the iconic Park House development. Nestled atop Richmond Hill, Park House emerges as a beacon of luxury living, meticulously crafted to exceed the expectations of the discerning buyer.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/YlbPDCBxCWU?si=T0hyFneobTrwt5Ji" title="YouTube video player" width="660"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=110363]

Richmond, often hailed as the quintessential link between North and South, beckons with its rich tapestry of culture and connectivity. Against this dynamic backdrop, PACASA identified a unique opportunity to redefine luxury living in the heart of Richmond. Park House, a culmination of vision and innovation, embodies the essence of contemporary elegance fused with timeless allure.

Discover the allure of , where every detail is thoughtfully curated to evoke a sense of urban sophistication. From its coveted location overlooking a picturesque pocket park to its unrivalled city views, Park House promises a lifestyle of unparalleled indulgence.

[smartcode_project:default project_id=110363 project_image_fid=213014]

Join Stefano Paciocco as he delves into the intricacies of Park House's design philosophy, where luxury meets functionality. Witness the evolution of buyer preferences as Stefano sheds light on the bespoke customization options embraced by Park House residents. From expansive living spaces to meticulously crafted interiors, Park House redefines the art of modern living.

Gain invaluable insights into PACASA's collaborative approach, where esteemed architects such as Cera Stribley and Freadman White converge to shape architectural masterpieces that transcend convention. Explore the symbiotic relationship between developer, architect, and builder as Stefano unveils the future of urban renewal.

[smartcode_project:default project_id=110363 project_image_fid=213026]

Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

Unlock the door to your dream home today. Experience Park House by PACASA and redefine your notion of urban living.

Key Highlights:

<ul>
	<li>Unveiling Park House: A Journey of Luxury Living in Richmond</li>
	<li>Insights from Stefano Paciocco: The Visionary Behind Park House</li>
	<li>The Evolution of Urban Living: Customization and Design Trends</li>
	<li>Collaborative Excellence: Architectural Marvels by Cera Stribley and Freadman White</li>
	<li>Embrace Luxury Living: Park House by PACASA Awaits</li>
</ul>

Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

[smartcode_project_cta:default project_id=110363]

[smartcode_project:default project_id=110363 project_image_fid=213016]

Discover the luxurious Park House by PACASA, as Stefano Paciocco shares insights into this prestigious Richmond development. Learn how PACASA collaborates with renowned architects like Cera Stribley and Freadman White to craft bespoke residences. Experience urban renewal at its finest with PACASA's commitment to excellence.

Park House by PACASA: How Stefano Paciocco of PACASA is Redefining Richmond's Urban Landscape

Prominent Sydney lower North Shore developer Abadeen branched out into the owner-occupier market in Melbourne late last year.

They announced former CBRE executive Andrew Leoncelli as their managing director, as well as their first two developments, <a href="/new-apartments/malea-94-burke-road-malvern-east">Malea</a> in Malvern East, and an upcoming project at <a href="/new-apartments/grandview-prahran-616-646-high-street-prahran-vic-3181">646 High Street, Prahran</a>.

With everything going on at <a href="/developers/abadeen-group">Abadeen</a>, we caught up with Andrew Leoncelli to discuss the strategic decision in taking over Abadeen's push in Melbourne.&nbsp;

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/IDhD4kU2ces?si=V-c_H935hByoLuIk" title="YouTube video player" width="560"></iframe>

Leoncelli says Abadeen is a great business to be a part of.

"Abadeen Group in Sydney, run by Justin Brown is a very successful, luxury high end property developer with lots of runs on the board, lots of great projects, lots of great delivered projects and lots of great capital partners and consultants," Leoncelli says.

The focus for Abadeen VIC is Melbourne's east and south-east, owner-occupier stock in the best locations.

There are just seven apartments on offer at Malea, the only new development on Malvern East's Central Park.

[smartcode_project:default project_id=141969 project_image_fid=222388]

Abadeen will be submitting an application for 646 High Street in Prahran soon, and pending council approvals which they hope to come later this year, will launch either at the end of 2024 or more likely the start of 2025.

"Identifying sites where there's retail amenity, good public transport, some lifestyle amenity, whether that be a park, beach, those sort of things, is key for us," Leoncelli says.

"High Street is moments to High Street Armadale, it's in <a href="/new-apartments/prahran-vic-3181">Prahran</a> East village, it gets great city views, it's surrounded by good public transport and infrastructure, great restaurants, pubs. It's a really exciting little pocket of Melbourne."

Leoncelli says there hasn't been a lot of high end development in that community

"I think it's a really great opportunity working with Carr to deliver a really high end product."

The project will target the downsizer with two and three-bedrooms. The two-bed apartments will start from over 100 sqm, and the three's with a study will have over 200 sqm of living space.

"It will suit those looking for something of high quality and size that matches their needs."

Read more:&nbsp;"<a href="/news/nsw/theres-big-demand-for-the-empty-nester-five-minutes-with-abadeens-justin-brown">There's big demand for the empty nester": Five minutes with Abadeen's Justin Brown</a>

How Abadeen will contribute to Melbourne's high end owner-occupier market: Five minutes with Andrew Leoncelli

New developer PERIFA announced itself into the Sydney off the plan development space in 2023 when they revealed plans to redevelop a significant site on Sydney Harbour.

Teaming up with Justin Brown's Abadeen, the joint venture partners will <a href="/news/nsw/perifa-and-abadeen-to-create-putney-waterfront-precinct-putney-wharf-residences">redevelop Putney's historic&nbsp;Halvorsen boatshed site</a> to create a 15,870 sqm lifestyle precinct on the water.

There's nothing new however about <a href="/developers/perifa">PERIFA</a> in terms of its experience in the development industry.

With everything going on at PERIFA, Apartments.com.au CEO Mike Bird caught up with development industry veteran, PERIFA Co-Founder and Managing Director Fabrizio Perilli, to talk about off the plan development in Sydney and the plans for PERIFA.

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Perilli is the president of the&nbsp;Property Council&nbsp;of Australia's NSW&nbsp;division and Managing Director of PERIFA's parent firm Versatile Group who has been developing and constructing high-end residential developments predominantly across the north shore for a number of years.

The former TOGA CEO says having the construction arm in Versatile&nbsp;brings a lot of confidence to the buyer.

"They know what they're going to get [with this model,"&nbsp;Perilli says.

"We're putting a lot of work in in regards to our schemes and making sure they're buildable, at the right price point, meeting the right quality.

"I really believe in the vertically integrated model and I think it has a massive advantage compared to the third party model."

PERIFA be looking at advancing the plans for the Putney project, dubbed Pier 20, this year. They'll be creating a community with&nbsp;a waterfront dining and commercial precinct within the restored Halvorsen boatshed, two three-level apartment buildings, 18 three-level townhouses, and a 36-berth marina.

<img alt="PERIFA" data-entity-type="file" data-entity-uuid="2157c21f-1c2c-433f-aa97-8fa59d28d2c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-09%20at%2010.48.09%20am.png?VersionId=AuZ2KbdrTI2ruTFLmz9JHGEfaDfV7yrv" />

Perilli says it's one of those iconic projects you only get to do every so often in your career.

"Putney has been a bit of a hidden gem for many years, and the chance you get to redevelop a wharf building into 19 amazing apartments is quite unique. You don't get many chances to do that many times in your life."

Perilli expects the buyer pool to come from a market which is in the proximity of Putney like Hunters Hill and Gladesville.

[smartcode_project_cta:default project_id=13962]

&nbsp;

How PERIFA's vertically integrated model brings confidence to off the plan apartment buyers: Five minutes with PERIFA Co-Founder Fabrizio Perilli

Since launching the redevelopment of Moonee Valley Park back in 2019, Melbourne developer Hamton has continued to transform the racecourse surroundings into a $2 billion masterplan.

With everything going on at Moonee Valley Park in <a href="/new-apartments/moonee-ponds-vic-3039">Moonee Ponds</a>, Apartments.com.au CEO Mike Bird sat down with Hamton Managing Director Matt Malseed to discuss the development.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/PElObglwXRc?si=Wt4gK08_CO3PXLaH" title="YouTube video player" width="560"></iframe>

Builder ICON recently kicked off construction of the latest stage of Moonee Valley Park, <a href="/new-apartments/trackside-house-moonee-ponds-moonee-valley-racecourse-moonee-ponds">Trackside House</a>, the first building in the precinct that overlooks the track back to the city. It will also have the only units that will overlook the finishing straight.

Malseed says one of the unique features of the masterplan is that all of the buildings are spread out.&nbsp;

"It isn't just one good side and one not so good side, there's incredible aspects all around our botanical park. The vision for the precinct is for a neighbourhood within a botanical park."

[smartcode_project:default project_id=105114 project_image_fid=210517]&nbsp;

<a href="/new-apartments/trackside-house-moonee-ponds-moonee-valley-racecourse-moonee-ponds">Trackside House</a> will comprise just over 200 apartments across 11 levels.&nbsp;

Also under construction is <a href="/new-apartments/stonepine-house-at-moonee-valley-park-kenna-street-moonee-ponds">Stonepine House</a>, that includes&nbsp;119 one, two and three-bedroom units.

Both buildings will have extensive resident amenity like a rooftop pool, hobby room, state of the art gym, and private dining areas which are bookable by the resident app.

[smartcode_project:default project_id=110367 project_image_fid=199239]

<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/hamton&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0E_KxTvB4sh4R5VDysaj1S" href="/developers/hamton" target="_blank">Hamton</a>&nbsp;has worked with&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/architects/rothelowman&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0Of0cUOZCUhZcA2AbzprPG" href="/architects/rothelowman" target="_blank">Rothelowman</a>&nbsp;for completed residential stages in the project. They're also working on Trackside and Stonepine House.

Cera Stribley has put plans together for the next stage of the precinct, which will be home a further 442 apartments to the growing community.

[smartcode_project_cta:default project_id=110367]

Since its launch in 2019, Hamton, a prominent Melbourne developer, has been steadily shaping the $2 billion masterplan of Moonee Valley Park. In a recent interview with Hamton's Managing Director, Matt Malseed, Urban.com.au CEO Mike Bird explores key insights for potential buyers.

Everything a buyer needs to know about Moonee Valley Park: Five minutes with Hamton's Matt Malseed

Jonathan Drew, the accomplished Managing Director of Drew Group, sheds light on the remarkable triumphs and unique standing of Lagoon Residences in the Queensland real estate landscape. With a pedigree as a third-generation developer and an impressive portfolio featuring 15 noteworthy projects, Jonathan Drew introduces a wealth of experience and a keen understanding of market dynamics to the forefront of the discussion.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/_lR8U2968ws?si=2BF8OZiWIWFFURrP" title="YouTube video player" width="660"></iframe>

[smartcode_project_cta:default project_id=108747]

Setting the Benchmark in Main Beach 
Lagoon Residences, situated in the heart of Main Beach on a sprawling 4,000 square meters site, is not just a residential project; it's a benchmark for evolved luxury and responsible development. Drew Group, cognisant of the diverse market profiles, meticulously crafted the project to offer a wide range of options, including spacious three-bedroom apartments with media rooms. The emphasis on quality living is evident, with storage cages and an impressive 89% of apartments featuring two side-by-side car parks.

Sustainability as a Cornerstone 
The commitment to excellence extends beyond aesthetics, with Lagoon Residences achieving a remarkable six-and-a-quarter Nat's Green Star rating. Sustainability is ingrained in the project's DNA, from fully double-glazed windows reducing thermal loads to the integration of solar panels for communal use, rainwater tanks for landscaping, and provisions for electric vehicles and charging systems. Drew Group's forward-thinking design not only caters to current demands but positions Lagoon Residences as a future-proof investment.

[smartcode_project:default project_id=108747 project_image_fid=191661]

Shifting Paradigms: Owner-Occupiers in Focus 
Jonathan Drew challenges the traditional segmentation of apartments as either investor or owner-occupier-centric. With a shift in market dynamics, more owner-occupiers are embracing apartment living, and Drew Group responded by creating homes within the apartment framework. The larger-sized apartments, designed with ample storage, spacious kitchens, and king-size bedrooms, resonate with those seeking a home within the vibrant community of Main Beach.

Progressive Partnerships and Efficient Approvals 
Acknowledging the role of Gold Coast City Council in fostering progress, Jonathan Drew highlights their efficient collaboration, resulting in one of the fastest development approvals in a decade—just three months. The Council's progressive outlook and Drew Group's meticulous adherence to planning guidelines led to a harmonious approval process, setting a positive precedent for future developments.

[smartcode_project:default project_id=108747 project_image_fid=204481]

Personal Commitment and Community Integration 
Beyond professional success, Jonathan Drew underlines the personal commitment to Lagoon Residences. Family members and close friends are not just part of the project; they are moving in as residents. This personal stake underscores the immense responsibility Drew Group feels in delivering a residence that goes beyond expectations.

For those considering investing in Lagoon Residences, Jonathan Drew advises seeking developers with a proven track record, reputable builders like Hutchinson, and projects under construction. Lagoon Residences epitomizes the perfect alignment of experience, expertise, and personal commitment, making it a standout choice for those seeking luxury living on the Gold Coast.

[smartcode_project_cta:default project_id=108747]

[smartcode_project:default project_id=108747 project_image_fid=221592]

&nbsp;

Jonathan Drew, the Managing Director at Drew Group, delves into the extraordinary success and rare position of Lagoon Residences in the Queensland market. As a third-generation developer with a portfolio of 15 projects, Jonathan Drew brings a wealth of experience and a keen eye for market dynamics to the forefront.

Nurturing excellence: Jonathan Drew and the vision behind Lagoon Main Beach

Pikos Group's CEO Michelle Wooldridge Discusses Brisbane's Property Market and Exciting Developments

Apartments.com.au's CEO Mike Bird recently had an insightful conversation with Michelle Wooldridge, the CEO of Pikos Group. With a wealth of experience in the property market, including roles with major developers, Wooldridge shared her perspectives on Brisbane's property market and provided a glimpse into Pikos Group's exciting future.

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Evolution of Brisbane's Property Market

Wooldridge highlighted the evolution of Brisbane's property market over the past 5 to 10 years, emphasizing the city's growth and evolving placemaking initiatives. The rise of owner-occupiers and increased interest from interstate and international buyers indicate Brisbane's appeal. With significant precincts like Eagle Street and Queens Wharf nearing completion, coupled with the upcoming Olympics, Brisbane's property market is experiencing tremendous momentum.

Challenges and Opportunities

The interview touched on challenges arising from major infrastructure projects, such as hospital developments and the Olympics. Wooldridge acknowledged the positive impact of these projects on Brisbane's growth but highlighted the pressure on the subcontractor market. Despite challenges, the underlying fundamentals and the confidence in Brisbane's growth trajectory provide a solid foundation for continued success.

Changing Perspectives on Urban Living

Wooldridge and Bird discussed the shift in perspectives on urban living, emphasizing lifestyle choices and the appeal of apartments. Brisbane's favorable weather, coupled with high-quality products, makes the city an attractive option for those reassessing their living preferences. The discussion touched on the changing needs of residents, including downsizers and mature families, who seek the convenience and lifestyle benefits of well-located, high-end projects.

[smartcode_project:default project_id=90059 project_image_fid=218025]

Pikos Group's Pipeline and Vision

Wooldridge shared Pikos Group's impressive pipeline, boasting a $1.2 billion portfolio. The diverse projects, strategically located in or near riverfront precincts, contribute to the group's confidence in Brisbane's future growth. The discussion highlighted Pikos Group's transition from a business-to-business (B2B) model to a developer holding and managing stock, marking a new phase in the company's approach.

Confidence in Pikos Group's Future

Assembling a team with both tier-one corporate capability and entrepreneurial innovation, Pikos Group aims to deliver exceptional projects. Wooldridge expressed confidence in the team's ability to blend experience and innovation, citing the Lambert Street project at Kangaroo Point as an exciting example of this synergy.

[smartcode_project:default project_id=90059 project_image_fid=218022]

[smartcode_project_cta:default project_id=90059]

The conversation concluded with Bird expressing Apartments.com.au's enthusiasm for partnering with Pikos Group, recognizing the depth of experience and the exciting prospects the collaboration promises for Brisbane's property market.

Stay tuned for Pikos Group's transformative projects that marry corporate expertise with entrepreneurial spirit, shaping Brisbane's urban landscape for years to come.

[smartcode_project:default project_id=90059 project_image_fid=218023]

Dive into Brisbane's property market in this interview with Michelle Wooldridge, the CEO of Pikos Group. Gain valuable insights into the evolution of Brisbane's real estate scene, driven by placemaking initiatives and an influx of interstate and international interest. 

Explore the challenges and opportunities presented by major infrastructure projects like hospitals and the upcoming Olympics, and discover how Pikos Group is strategically positioned with a $1.2 billion pipeline to capitalise on the city's growth. 

How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group

Iwan Sunito Unveils Vision for One Global Capital's Future Developments

In a recent interview with Apartments.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of <a href="/developers/one-global-capital">One Global Capital</a>, to delve into the company's impressive background and its exciting vision for the future.

While <a href="/developers/one-global-capital">One Global Capita</a>l may seem like a new player, it's the rebranded face of Crown Group, a family office that has already delivered $4 billion worth of developments.

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Background and Rebranding

Sunito clarified that <a href="/developers/one-global-capital">One Global Capital</a> is the fresh identity chosen to present his family office, formerly known as Crown International Investment. The rebranding, which took place in 2023, aligns with the philosophy of "One Vision, Infinite Possibilities", emphasising the global reach of the company. Sunito highlighted the intention to continue the legacy of successful projects, pushing boundaries in 2023 and beyond.

Upcoming Projects

With an impressive portfolio of almost $1.5 billion worth of developments in planning, <a href="/developers/one-global-capital">One Global Capital</a> is set to make its mark quickly on the Sydney off the plan apartment market. Sunito shared details about two major projects – a $1 billion, 300-apartment development in Macquarie Park and a groundbreaking $1.2 billion project in Chatswood. The latter is expected to be the largest of its kind, featuring an extraordinary design that aligns with <a href="/developers/one-global-capital">One Global Capital'</a>s commitment to excellence.

Target Audience and Urban Living Trends

Sunito discussed the evolving trend of urban living, noting that more people are gravitating towards city living. <a href="/developers/one-global-capital">One Global Capital </a>aims to tap into the local and global buyer markets. Sunito explained that they are targeting residents who seek high-rise living with extensive amenities, catering to both local buyers and the influx of migrants contributing to Australia's population growth.

Signature Amenity and Thoughtful Design

A key focus for One Global Capital has always been thoughtful design. Sunito, an architect by background, stressed the importance of creating an experience of space that goes beyond technology and style. He emphasised the need for buildings to be world-class, with an iconic and timeless design. Sunito shared the joy of seeing people positively respond to their buildings, reinforcing the psychological and physiological impact of well-designed structures.

The Future Vision

Looking ahead, Sunito expressed his commitment to pushing the boundaries of design, emphasising that great architecture contributes to a legacy beyond profitability. He highlighted the psychological value of buildings, noting that they should be designed to withstand the test of time and become iconic landmarks.

In closing, Sunito shared his excitement about the future, where One Global Capital is set to go public in the next five years. The company's focus remains on creating a green city for the future, reflecting their passion, purpose, and commitment to being more than just developers.

&nbsp;

Stay tuned for <a href="/developers/one-global-capital">One Global Capital</a>'s transformative projects, where innovation and care converge to shape the urban landscape.

In a recent interview with Urban.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of One Global Capital, to delve into the company's impressive background and its exciting vision for the future. While One Global Capital may seem like a new player, it's the rebranded face of Crown International Investment, a family office that has already delivered $4 billion worth of developments.

Iwan Sunito unveils vision for One Global Capital's future apartment developments

In an exclusive interview, Apartments.com.au CEO Mike Bird sits down with Daniel Clarke, General Manager at Sherpa Property Group, to delve into the fascinating journey of Nexus, the sixth project under the renowned Perspective brand. Initially approved as a 14-level building, the project faced a twist when the courts overturned the decision. However, Clarke shares how this setback became an opportunity for redesign, resulting in what they believe is the best code-accessible development.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/vTRw2CJauWI?si=XQSO5QL8qhCchg6c" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=108324]

Clarke expresses his excitement about the redesigned project, emphasising its enhanced functionality and aesthetic appeal. The article highlights the positive response from existing buyers, who, despite the project's initial hiccups, have shown confidence in Sherpa Property Group's commitment to delivering an exceptional product.

[smartcode_project:default project_id=108324 project_image_fid=232460]

As the conversation unfolds, Clarke sheds light on the buyer demographic, emphasising the spaciousness of the apartments, which range up to 200 square meters. The mix includes three to four-bedroom units, attracting a local market, down-sizers, and even interest from interstate buyers, particularly from Sydney and Melbourne.

The article concludes with insights into Sherpa Property Group's development philosophy under the Perspective brand. With a focus on the "less is more" approach, Clarke explains how their design strategy evolved based on feedback and interest generated by earlier projects. The Perspective brand's consistent emphasis on larger, more livable spaces resonates with buyers and reflects the company's commitment to creating unique and appealing coastal living experiences.

[smartcode_project:default project_id=108324 project_image_fid=232523]

Prospective buyers are encouraged to explore the recently finished display suite at Perspective on Albatross, showcasing the company's commitment to quality and innovative design. The interview offers a unique perspective on Sherpa Property Group's approach, providing potential buyers with valuable insights into the developer's track record and commitment to delivering outstanding coastal living experiences.

[smartcode_project_cta:default project_id=108324]

[smartcode_project:default project_id=108324 project_image_fid=231829]

&nbsp;

Join us in this insightful interview with Daniel Clarke, the General Manager at Sherpa Property Group, as he discusses the exciting journey of the Nexus project, the sixth under the Perspective brand.

Everything a buyer needs to know about Sherpa's Perspective Nexus, Palm Beach - Five Minutes with Daniel Clarke

Why Fitzroy, Why Now? 
Purchased five years ago, the Fitzroy site for Fabbrica Fitzroy, has witnessed an intriguing evolution. Ash Bramich sheds light on the adaptive approach PACE took, responding to shifts in the market. The focus on owner-occupiers became paramount, leading to a redesign that increased apartment sizes and catered to downsizers. This dynamic response to market demands reflects PACE's commitment to meeting the evolving needs of property buyers.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SWmQoOutbwI?si=MwWtEYNZo47hpz0o" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=139552]

The Industrial Vibe: Designing Fabbrica Fitzroy 
Mike Bird commends PACE for its innovative design approach at Fabbrica Fitzroy, seamlessly blending the industrial aesthetic with a modern twist, perfectly mirroring Fitzroy's eclectic charm. The conversion of an industrial warehouse into Fabbrica Fitzroy, a contemporary masterpiece, not only aligns with Fitzroy's vibe but also instills confidence in potential buyers. The visual transformation, backed by substantial investment, stands as a testament to PACE's dedication to authenticity and quality.

Unveiling Fabbrica Fitzroy: Size, Mix, and Market Focus 
Fabbrica Fitzroy boasts 78 apartments, strategically mixing one, two, and three-bedroom configurations. With a focus on owner-occupiers and downsizers, the project includes townhouses with street frontage, catering to diverse preferences. A deliberate emphasis on larger apartments addresses the changing landscape of property demands.

[smartcode_project:default project_id=139552 project_image_fid=240740]

PACE's Evolution and Rebranding 
Ash Bramich outlines PACE's strategic evolution, acknowledging past success and pivoting towards a more owner-occupier-centric approach. The recent rebrand, reassessment of values, and collaboration with top-tier consultants signify a commitment to understanding the market and aligning projects with buyer expectations.

PACE's Unique Advantage: Developer and Builder Synergy 
Mike highlights PACE's advantage as both a developer and builder. With over 30 years of experience and a track record of delivering over 100 projects, PACE navigates challenges more efficiently, ensuring promises are not just met but exceeded.

[smartcode_project:default project_id=139552 project_image_fid=240743]

Building on Fitzroy's Legacy 
The interview draws parallels with Fitzroy's rich development history, mentioning iconic developers like Neometro, Milieu, and Piccolo. PACE, with Fabbrica Fitzroy, join this league and aims not only to meet but exceed the benchmarks set by these industry stalwarts.

In an era where property buyers seek transparency and authenticity, PACE Development Group's dedication to quality, innovative design, and buyer-centric approaches positions Fabbrica Fitzroy as a formidable player in Fitzroy's dynamic landscape.

Stay tuned for more updates as we delve deeper into Fabbrica Fitzroy with PACE Development Group.

[smartcode_project_cta:default project_id=139552]

[smartcode_project:default project_id=139552 project_image_fid=240744]

In a candid interview conducted amidst the chic urban landscape of Fitzroy, Mike Bird, CEO of Urban.com.au, sat down with Ash Bramich, the Sales and Marketing Director of PACE Development Group, to unravel the story behind their upcoming project - Fabbrica Fitzroy. 

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