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City of Melbourne are presented with a good design, verging on a very good design, but one particular aspect of a new planning application involving 529-541 Elizabeth Street is worth questioning. While the Elizabeth Street frontage is transparent and welcoming, the O'Connell Street perspective is anything but.

<blockquote>
The proposed development will provide an engaging response to the Elizabeth Street frontage, as well as the O'Connell Street frontage
</blockquote>

I tend to disagree with this quote from the planning application, as my favoured hobby horse of inactive street frontage rears its head once more with a less than overwhelming scenario depicted below, which fronts O'Connell Street. With services, car park entry and loading fronting O'Connell Street, it is understandable that such a finish has been applied, but highly undesirable at the same time.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image37_0.jpg" rel="gallery-all" title="O'Connell Street frontage. Image © Crone Partners"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image37_0.jpg?itok=INAJIN6r" style="height:365px; width:580px" title="O'Connell Street frontage. Image © Crone Partners"></a>

This becomes a test for City of Melbourne as much as anything else. More than occasionally they have been known to posture and voice disapproval over tall towers/proposals within the CBD and surrounds, but it is the finer grain public experience that should be paramount and it will be fascinating to see if the council request changes in any form to O'Connell Street's frontage.

Perhaps a static glass-walled art display - similar to the <a href="http://www.azahner.com/images/tmog.bridge.jpg" target="_blank">Tacoma Museum of Glass</a> - would be a simple solution addressing O'Connell Street that highlights the site and site proponent's history. Which brings us to the obligatory details.

529-541 Elizabeth Street is proposed to be the new headquarters for the Australian Nursing and Midwifery Federation (ANMF). Designed by Crone Partners, the 46.5 metre tower falls within the City North Precinct and provides ten levels of mixed-use activities. Externally the tower element to both frontages features vertical fins that form a cascading feature which funnels down to the respective entrances.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image38eliz.jpg" rel="gallery-all" title="Victoria Street perspective. Image © Crone Partners"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image38eliz.jpg?itok=Jq_EpWAU" style="height:382px; width:580px" title="Victoria Street perspective. Image © Crone Partners"></a>

Internally the building will have office space totalling 7,314 square metres with the three upper levels reserved for the ANMF and the remaining four tower levels are to be leased externally. The podium carries a variety of uses, ranging from education and training facilities (classrooms, labs, meeting rooms and library) with the ability to cater for 200 students.

Ground floor facilities are divided by a pedestrian passage running from Elizabeth to O'Connell and features a 400 seat auditorium which is available to both ANMF and external groups. A retail space of 114 square metres fronts Elizabeth Street while 66 cars and 30 bicycle spaces are accommodated within the basement.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image39.jpg" rel="gallery-all" title="Expected ground floor layout. Image © Crone Partners"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image39.jpg?itok=u0G2yS-L" style="height:605px; width:580px" title="Expected ground floor layout. Image © Crone Partners"></a>

Having recently been submitted, final approval for 529-541 Elizabeth Street is some time away, as tends to be the norm. Apartments.com.au waits with interest to see if the O'Connell Street frontage and overall design proceeds unfettered.

<ul>
<li>Context and Design Report and Architectural Plans: Crone Partners</li>
	<li>Transport Impact Assessment: GTA Consultants</li>
	<li>Environmental Wind Assessment: Mel Consultants</li>
	<li>Environmentally Sustainable Design: Crone Partners</li>
	<li>Waste Management Plan: Wastech Services Pty Ltd</li>
	<li>Heritage Advice: Bryce Raworth</li>
</ul>
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silvermb

Fins and folly > 529-541 Elizabeth Street, Melbourne

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Proponents of a high-rise development located at 371 Spencer Street, West Melbourne will pin their hopes on State Government approval following City of Melbourne once more indicating they will reject the dual tower scheme. Melbourne-based Bennelong Group via subsidiary Bennelong Value Funds Pty Ltd have pushed for approval since early 2012 for the 749 apartment project.

Amended plans put forward earlier in 2014 featuring shortened towers and fewer apartments have failed to curry favour with City of Melbourne, leaving the approval decision in the hands of State planning body DTPLI and Minister Matthew Guy.

<h2>As described by the architect</h2>

<blockquote>
Bruce Henderson Architects’ design response establishes a strong podium base, responsive to the context but modern in its interpretation. This podium supports slender tower forms that respond to the opportunities of the site which include ‘unobstructed’ views in all directions, variation in existing and evolving built form, multiple points of accessibility and good solar exposure.

The design of the towers de-emphasises vertical elements, instead relying on strong horizontal banding via exposed slab edges and smaller scale facade elements set within the horizontal bands. The random arrangement and mixture of facade materials provides a dynamic solution and varies the appearance of the building from surrounding viewpoints.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/371spencer.jpg" rel="gallery-all" title="The revamped design. Image © Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/371spencer.jpg?itok=vT3crVOm" style="height:599px; width:580px" title="The revamped design. Image © Bruce Henderson Architects"></a>

<h2>Major changes from the initial application</h2>

Visually, the amended 371 Spencer Street seen above carries a highly similar facade to the initial design, perhaps with the exception of blue glass over earlier renders which were dominated by grey tones. The podium has been refined with the addition of a high awning and additional glazing addressing the Spencer and Batman intersection.

Both towers have been lowered in height considerably with the western tower subject to seven fewer levels or 30 metres. Floor to floor heights have also been reduced from 3.5 metres to 3.1 metres, bringing the intended apartments down to a more conventional dimension.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%">
<thead><tr>
<th scope="col"> </th>
			<th scope="col">2012 Plans</th>
			<th scope="col">2014 Plans</th>
			<th scope="col">Comment</th>
		</tr></thead>
<caption>Summary of changes (courtesy City of Melbourne)</caption>
	<tbody>
<tr>
<td>Gross Floor Areas</td>
			<td>85,000 sq m (Approx)</td>
			<td>79,206 sq m</td>
			<td>Floor space removed at the upper levels is in part off-set by increased floor area in the west tower.</td>
		</tr>
<tr>
<td>Number of residential units</td>
			<td>749 (225 x 1-bed and 524 x 2-bed)</td>
			<td>704</td>
			<td>Reduction of 45 units.</td>
		</tr>
<tr>
<td>East Tower</td>
			<td>120m (32 levels) and 107.2m (28 levels)</td>
			<td>104.6m (28 levels) and 95.5m (25 levels)</td>
			<td>Reduction of four levels and three levels.</td>
		</tr>
<tr>
<td>West Tower</td>
			<td>152m (41 levels) and 139m (38 levels)</td>
			<td>123.4m (34 levels) and 114.1m (31 levels)</td>
			<td>Reduction of seven levels on both parts.</td>
		</tr>
<tr>
<td>West tower setback from Batman Street</td>
			<td>6m</td>
			<td>6m</td>
			<td>No change.</td>
		</tr>
<tr>
<td>Minimum separation between towers</td>
			<td>13.85m</td>
			<td>11.7m</td>
			<td>The average separation is maintained.</td>
		</tr>
<tr>
<td>Retail floor area</td>
			<td>235 sq m</td>
			<td>235 sq m</td>
			<td>No change.</td>
		</tr>
<tr>
<td>Car spaces</td>
			<td>548</td>
			<td>537</td>
			<td>Reduction of 11 spaces.</td>
		</tr>
<tr>
<td>Bicycle spaces</td>
			<td>223</td>
			<td>222</td>
			<td>Reduction of one space.</td>
		</tr>
<tr>
<td>Floor to floor</td>
			<td>3.5m</td>
			<td>3.1m</td>
			<td>0.4m reduction.</td>
		</tr>
</tbody>
</table>
<h2>City of Melbourne says</h2>

Taken from the City of Melbourne's report to Future Melbourne Committee, Council's final recommendation that City of Melbourne advise the Minister for Planning that they continues to object to application based on four principal factors:

<ol>
<li>The height and massing of the proposed building is inappropriate having regard to the built form outcomes and decision guidelines of Design and Development Overlay Schedule 33.</li>
	<li>The lack of activation and design of the ground floor frontages particularly at the north-east corner of the building will have an adverse impact on the public realm and is contrary to the policy objectives of Clause 22.17 Urban Design Outside the Capital City Zone and the built form outcomes and decision guidelines of Design and Development Overlay Schedule 33.</li>
	<li>The height and massing of the proposed building will adversely affect the heritage significance of the adjoining heritage buildings (Sands and McDougall Building) and is inconsistent with the built form outcomes and decision guidelines of Design and Development Overlay Schedule 33.</li>
	<li>The proposed building is expected to generate additional vehicle movements which will have a detrimental impact on the Batman Street, Spencer Street and Franklin Place.</li>
</ol>
<h2>Comment</h2>

This particular pocket of West Melbourne serves to illustrate the gulf between the positions taken by City of Melbourne and the State Government. City of Melbourne have been nothing if not consistent in their disapproval of 371 Spencer Street and surrounding projects that have well and truly breached local built form guidelines.

The State Government on the other hand has earmarked the area is a natural extension of the CBD, with high-rise towers in tow. That there is no consensus between both bodies leads to a bureaucratic back and forth that ultimately will achieve little as State Government maintains final say over any project exceeding 25,000 sq.m in area.

This in turn will encourage developers to super size their proposals to over 25,000 sq.m as evidenced by the recent application at 15-31 Batman Street, with the knowledge that the State Government will be more likely to green light their project. What does this all mean for 371 Spencer Street?

Given the State Government approved 420 Spencer Street diagonally opposite earlier this year at 38 levels and 131 metres, a precedent has been set. I can't see how 371 Spencer Street would gain anything but approval.
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371 Spencer Street finds no favour with City of Melbourne

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Australia on Collins has taken on a different complexion of late as tenants continue to move out in preparation for the centre's <a href="/news/st-collins-lane-vies-for-a-piece-of-the-luxury-market" target="_blank">considerable redevelopment</a> and ultimate rebirth as St. Collins Lane.

Capitalising on a gaggle of lease expiries while negotiating early lease terminations with others, centre operator LaSalle Investment Management finds itself with a unique asset that now resembles more of a ghost town than retail hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_6201_0.jpg" rel="gallery-all" title="Australia on Collins in its final days"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_6201_0.jpg?itok=uKhoWDwp" style="height:387px; width:580px" title="Australia on Collins in its final days"></a>

The centre's hiatus is temporary however, as leading national contractor <a href="http://www.built.com.au/" target="_blank">Built</a> are due to take site control soon enough, enabling the demolition of existing interiors to begin. With the majority of construction staged from Little Collins Street, the complex will be significantly and structurally refurbished according to management.

<blockquote>
St. Collins Lane will be transformed into a 9000 SQM home to highly desirable, international and local designer brands, offering 60 exclusive tenancies in a light-drenched, sophisticated and urbane shopping environment. Rising from the lower ground, with two levels atop, St. Collins Lane aims to become Melbourneʼs new retail ʻpasseggiataʼ in the tradition of Melbourneʼs historic shopping thoroughfares such as The Royal Arcade.

Located at 260 Collins Street, St. Collins Lane is Melbourneʼs new $200M luxury shopping destination, which is expected to bring the European sophistication of the ʻParis end of Collins Streetʼ down the hill, directly into the city centre.
</blockquote>

Triumphing over fellow architecture firms Buchan and NH Architecture, project lead ARM Architecture has conceived a design that draws upon the success of their previous retail experience. While a laneway strategy has been implemented once more akin to nearby ARM project Melbourne Central, the architect has incorporated a high degree of sophistication into St. Collins Lane with the intent of setting it apart from all-comers.

Chosen to convey an understated quality, 'champagne' is considered the dominant colour both internally and externally as the Collins Street frontage will be remodelled extensively to deliver a grand and glamorous yet practical entrance. The generous foyer coupled with terrace/dining options above constitutes a welcoming exterior, far from what is currently presented to street level.

<blockquote>
St. Collins Lane will now provide a direct linkage and clear sightlines from Collins Street to Little Collins Street. Gone are the days when customers were ʻtrappedʼ in shopping malls. St. Collins Lane has been conceived as a series of boutiques for the 21st century. It is not a traditional shopping centre. It is part arcade and part lane. An intimate experience at the centre of St. Collins Lane, integrated with the urban fabric of the city.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image268.jpg" rel="gallery-all" title="The stylings of ARM are evident. Image courtesy ARM Architecture"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image268.jpg?itok=a_KiJuQP" style="height:372px; width:580px" title="The stylings of ARM are evident. Image courtesy ARM Architecture"></a>

In discussing the project with LaSalle Investment Management's National Director of Development, Matthew Bailey, he conveyed LaSalle's desire to create a showpiece for St. Collins Lane. This will be by way of the 'lighscape' seen above which will not only act as a focal point but also cast a dynamic shadow pattern through the complex as natural light permeates through the transparent ceiling above.

<blockquote>
An enormous vaulted roof provides natural light throughout. The crowing glory is an undulating and sculptural ʻlightscapeʼ comprised of neon pendants that will cascade down. A dining terrace on level two will be defined by this lightscape, which is reminiscent of an illuminated canopy of leaves, a reflective place to sit and enjoy a meal.
</blockquote>

While Apartments.com.au will tour St. Collins Lane both during and post construction, tomorrow Laurence will highlight a recent <a href="/news/neil-masterton-talks-st-collins-lane" target="_blank">interview with ARM Architecture design director Neil Masterton</a>. Neil will offer first hand knowledge on the design ethos and guiding principles behind St. Collins Lane.
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St. Collins Lane nears construction

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When was the last time a sizable apartment project began construction, only to fall over and remain dormant? It certainly doesn't happen that often, particularly now given current market conditions and a buying/sales frenzy over any viable piece of land throughout inner Melbourne.

I'm sure there have been plenty before, but for the life of me I can't recall any bar one: 392 St Georges Road, Fitzroy North. Taken at the turn of 2012, the lead image shows a sorry state of affairs onsite for Tranquility Apartments as then head contractor Maxcon witnessed a build fizzle into the ether.

Then developer Brooklyn Projects suffered the ignominy of watching their headline development falter, leaving the site an overgrown mess for the best part of three years. Definitely not the norm for Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21bro.jpg" rel="gallery-all" title="For the sake of posterity, a Brooklyn Projects webpage screenshot"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image21bro.jpg?itok=VDyJaDCX" title="For the sake of posterity, a Brooklyn Projects webpage screenshot" width="580"></a>

<figcaption>A Brooklyn Projects webpage screenshot with Tranquility. Image courtesy creativeras.com</figcaption></figure>But as is the case so often, the dormant site had passed hands quietly with revised plans put before Yarra City Council. Studio Antonio Calabro (SACBW) have assumed design duties on behalf of new owner Blue Earth Group and have proceeded with a revised design of 72 apartments over six levels.

Overlooking Merri Creek Reserve, the project looks to make use of existing building footings prepared for Tranquility. With one bedroom apartments beginning from 52sqm, the one and two bedroom complex will be known as Northwood.

In a quirk of sorts the site has gone from one developer - who clearly struggled to advance the build - to another who appears to have little trouble pushing out masses of apartments with minimal fuss. A case in point sees commencement of construction this month on Blue Earth Group's <a href="/news/back-from-the-dead">A Apartments</a> project in East Brunswick without the project ever hitting the mainstream apartment sales channels; they have clearly mastered a winning formula.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image23sac.jpg" rel="gallery-all" title="392 St Georges Road reborn. Images courtesy Blue Wealth Property"><img alt="" class="image-article-full-width-580px" height="150" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image23sac.jpg?itok=kt6YnzQ7" title="392 St Georges Road reborn. Images courtesy Blue Wealth Property" width="580"></a>

<figcaption>392 St Georges Road reborn. Images courtesy Blue Wealth Property</figcaption></figure><h2>Comment</h2>

Less empty sites doubling as blights on the urban landscape is a more than acceptable outcome, though this question must be asked: who is responsible for allowing a car park access ramp through the retained heritage facade?

A trivial issue in the grand scheme of things, but it does seem to defeat the purpose of retaining the facade to begin with. Certainly not the end of days, but it did bring forth an incredulous smile upon first viewing.
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Back from the dead

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Frankston City Council have taken a proactive step in enabling further investment to flow into the municipality by implementing further changes to their planning framework, designed to expedite planning applications and enhance investment potential in the area.

<blockquote>
Frankston City Council has developed an innovative program, called Priority Planning, to facilitate significant commercial precinct development within the Frankston city centre, and potentially other parts of the municipality, which demonstrate significant economic benefit.

The process seeks to ‘cut red tape’ by ensuring more efficient planning decisions are made on applications that drive employment and/or activate the Frankston city centre, while encouraging high quality developments.
<cite><a href="http://www.investfrankston.com.au/planning" target="_blank">Invest Frankston: Priority Planning</a></cite>
</blockquote>

Priority Planning revolves around pre-application meetings between Council and the applicant in order to communicate issues and mitigate points of difference, thus avoiding these once the application is submitted. Over a five year period average planning process days for delegated planning decisions have tumbled from near on 105 days to just 45 days.

<blockquote>
There are two streams in the streamlined application process. Stream 1 deals with moderate sized applications that can be delegated to Council officers. Stream 2 deals with major applications with a development cost of over $ 5 million and/or three or more levels, which must be considered by Councillors.
<cite><a href="http://www.investfrankston.com.au/planning" target="_blank">Invest Frankston: Priority Planning</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20934Nepean03_0.jpg" rel="gallery-all" title="446-450 Nepean Highway. Image © Doig Architects"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/20934Nepean03_0.jpg?itok=32lMjGUL" title="446-450 Nepean Highway. Image © Doig Architects" width="580"></a>

<figcaption>446-450 Nepean Highway. Image © Doig Architects</figcaption></figure>Ultimately the revised process equates to major projects being resolved within a nominated 60 day period. An example of a Stream 2 project is the above 11-level office tower at which was <a href="/news/planning-application-446-450-nepean-highway-frankston" target="_blank">highlighted by Urban.com.au</a> earlier in the year. 446-450 Nepean Highway has since been approved and stands as an example of Frankston City Council's willingness to generate investment into the city via higher density developments.

<blockquote>
The delivery of prompt processes to prospective developers will send a strong message that Frankston is open for business. We are a city undergoing transformation and we have to capitalise on the interest in our city right now and Priority Planning is already reaping excellent results.
<cite><a href="http://www.frankston.vic.gov.au/Your_Council/Media_and_Publications/Latest_News/Frankston_Council_fast_tracking_city_centre_development" target="_blank">Darrel Taylor, Frankston City Mayor</a></cite>
</blockquote>

<h2>Comment</h2>

Hats off to Frankston City Council for beating their drum in terms of encouraging investment, although one adage comes to mind: you can lead a horse to water, but you can't make it drink.

While the new $80 million South East Water HQ may act as a generator for investment, some of the good work seems to have been undone by the apparent failure of <a href="/buildings/allure-bayside-12-davey-street-frankston">Airio Apartments</a>. With online sales no longer visible and the project website banished, it seems demand is not quite there for a 14 level apartment tower in Frankston.

Regardless, see the good work of Frankston City Council via <a href="http://www.investfrankston.com.au/home" target="_blank">Invest Frankston</a>.
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Frankston City Council introduces Priority Planning

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Submitted earlier this year to the state planning body DTPLI, only recently have Maribyrnong City Council published the respective reports for 26-34 Buckley Street and 4 Neilson Place online.

Bought to our attention via the Apartments.com.au forum, both projects have seen Maribyrnong City Council provide feedback, although no final decision has been handed down by the State Planning Minister on either.

<h2>26-34 Buckley Street, Footscray</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image135.jpg" rel="gallery-all" title="Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image135.jpg?itok=ZsWPRG1O" title="Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman" width="580"></a>

<figcaption>Artist's impression of 26-34 Buckley Street, Footscray. Image © Rothe Lowman</figcaption></figure><ul>
<li>Site owner: Dobinson Nominees</li>
	<li>Architect: Rothe Lowman</li>
	<li>16 storey residential building at 50 metres</li>
	<li>182 dwellings with 96 x one-bedroom, and 81 x two-bedroom dwellings plus 5 x townhouses</li>
	<li>Below/above ground car park: 122 spaces &amp; 125 bicycle spaces</li>
	<li>Ground floor retail at 235.4sqm</li>
</ul>
Maribyrnong City Council have recommended the application be refused by the Minister for Planning on the following basis:

<blockquote>
It is considered that the proposal does not meet the overall intent and objectives of the State and Local Planning Policy Frameworks, including Planning Scheme Amendment C125. It is therefore considered that the application should not be supported and a letter of objection be forwarded to the Minister for Planning
<cite>City Development Special Report Committee</cite>
</blockquote>

<h2>4 Neilson Place, Footscray</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image134.jpg" rel="gallery-all" title="Artist's impression of 4 Neilson Place. Image © SJB"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image134.jpg?itok=AAImENqH" title="Artist's impression of 4 Neilson Place. Image © SJB" width="580"></a>

<figcaption>Artist's impression of 4 Neilson Place. Image © SJB</figcaption></figure><ul>
<li>Site owner: Adelaide Banner Pty Ltd</li>
	<li>Architect: SJB</li>
	<li>15 storey mixed use building at 48.6 metres</li>
	<li>135 dwellings with 55 x one-bedroom, and 80 x two-bedroom dwellings</li>
	<li>Above ground car park: 112 spaces &amp; 96 bicycle spaces</li>
	<li>Two commercial tenancies at 97sqm food/cafe &amp; 95sqm retail</li>
	<li>Level 5 communal area</li>
</ul>
Maribyrnong City Council have recommended the application be approved by the Minister for Planning on the following basis:

<blockquote>
The proposal, while three storeys in excess of the preferred height is considered to present an acceptable built form and design response for the site given its context adjacent to the railway line. The generous setbacks from the side and rear boundaries enables sufficient light and air into dwellings and enables adjoining properties to be equitably developed without impacting on the buildings own amenity.
<cite>City Development Special Report Committee</cite>
</blockquote>

<h2>Join the Conga line?</h2>

These two applications have the potential to join the ballooning number of apartment tower proposals in Footscray. Of the developments shown below, only two (top right) are concept images indicative of what is likely to be built, while the remainder represent a fraction of the brigade of developments which have been approved.

Footscray's proximity to the CBD and abundant land zoned for redevelopment such as the Joseph Street precinct should ensure that at some point in the near future the ever increasing queue of apartment development will come to fruition. The area has seen stuttered redevelopment of late, but when will the development dam gates really open - that is the question.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image139.jpg" rel="gallery-all" title="Images copyright to respective parties"><img alt="" class="image-article-full-width-580px" height="948" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image139.jpg?itok=bpZWLwtz" title="Images copyright to respective parties" width="580"></a>

<figcaption>Images copyright to respective parties</figcaption></figure>
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New applications join the queue in Footscray

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Rarely - very rarely - will a planning application come along that resonates on so many levels; a planning application that delivers an amazing design and a few uncomfortable truths simultaneously.

Consider the following planning application excerpts:

<blockquote>
More recent additions reflect the de-skilling of the building industry and the increasing unaffordability of quality construction. These newer buildings are unlikely to age as well as those built prior to 1970, and will possibly be replaced as building fabrics become increasingly disposable. Alternatively the building fabric in this section of Nicholson Street will remain poor.

The need to improve the quality of higher density development in inner suburbs of Melbourne is well known and the city of Moreland has recognised and formalised this in its Higher Design Code and Structure Plans. We seek to work in chorus with these aims.
</blockquote>

These are the words, and truths delivered by project architect and multi-disciplinary design firm <a href="/architects/hachem" target="_blank">Hachem</a>. I like their candour. In fact I admire them for it.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_8407.jpg" rel="gallery-all" title="Noy every persons cup of tea - Gateway on Nicholson"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_8407.jpg?itok=2aoof2qR" style="height:435px; width:580px" title="Not every persons cup of tea - Gateway on Nicholson"></a>

Ever so briefly Hachem have been engaged by a private developer to conceive a high quality apartment development consisting of 17 dwellings, restaurant and retail outlet. Located at 38 Nicholson Street, Fitzroy North the design is of such a quality that I'd expect it wouldn't look out of place in St Kilda or South Yarra - high wealth areas with an almost expected lofty design standard to match.

While deriding developments such as Gateway on Nicholson (seen above) within the planning report, Hachem have designed 38 Nicholson Street as beacon of exemplary design in an area bereft of contemporary quality. With an unique, active, articulated and undulating facade the design is a step - no make that giant leap - above what the area currently has to offer.

Defined by an external polycarbonate cellular wall wrap, and ably accompanied by brickwork, glazing and a lush forecourt I can't help but love the design. But what I love even more is that Hachem have raised the bar for apartment developments within the vicinity.

We all know that developers are experts in extolling the virtues of their projects, yet 38 Nicholson Street is so far beyond the design norm it may just drag future surrounding apartment developments up a cog or two in terms of design for fear or being made to look comprehensively mediocre.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image108.jpg" rel="gallery-all" title="Hero perspective. Image © Hacham"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image108.jpg?itok=3SP1_gtQ" style="height:614px; width:580px" title="Hero perspective. Image © Hacham"></a>

Now I realise there's a wide spectrum of views out there regarding higher density living in <a href="/new-apartments/melbourne-vic">Melbourne</a>; no doubt some people would turn their nose at the prospect of a five level apartment complex in this location. If (and I mean when) higher density living is to infiltrate certain areas of Melbourne, is it fanciful to expect the quality of the built form to be beyond reproach?

Hachem via 38 Nicholson Street have demonstrated a no compromise attitude toward design, thus creating a cracking apartment project that just works on every level. Put simply this is the gold standard for low-rise, inner suburban apartment design that will put many others to shame... more please!

The planning application can be viewed on <a href="https://eservices.moreland.vic.gov.au/ePathway/Production/Web/GeneralEnquiry/EnquiryDetailView.aspx?Id=510989" target="_blank">Moreland City Council's website</a>.

Unfortunately, like many online planning systems in Victoria, it's not easy to directly link to the planning application on Moreland's site - the first draft of this article had a direct link however upon testing returns an error. To view the application, go to the <a href="https://eservices.moreland.vic.gov.au/ePathway/Production/Web/GeneralEnquiry/EnquiryLists.aspx?ModuleCode=LAP" target="_blank">main search page</a>, then select "Planning permit applications advertised" under Enquiry Type and click next, go to the second page (as at time of publishing) and then click on the hyperlink for application number MPS/2013/949.
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Isn't it funny when things just work

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Urban.com.au's chat with Neometro Director James Tutton continues, following the <a href="/news/james-tutton-on-all-things-urban" target="_blank">first part</a> published earlier this week.

Neometro was the first property developer in Australia to gain <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> status - what are you doing above and beyond the norm?

To become a B Corporation member we really didn't have to change much in terms of what we were doing, although we did need to document a lot of what we were doing by way of community engagement, ESD, governance, equity participation from members, directors and so forth. A great example would be what we call in Australia the HR section of the questionnaires; if a staff member leaves your organisation under good terms - do you welcome them back should they want to return?

We had to document our policy where if a staff member expresses an interest in coming back, even if we don't have a job for them, we kind of just find one for them.

Can the process of gaining B Corporation status be daunting?

The experience can be daunting, there's no two ways about it. I think its quite sensible that the process is broken into two stages.

Initially you jump online, register, complete the questionnaires and I think we came up with roughly 70% - we're now on 86%. Post assessment, B Lab contact the prospective member and identify areas that need to change in your business in order to get certification. Thereafter what is effectively a random audit is conducted prior to certification.

Why is B Corporation status important in Australia?

I've worked quite a lot in the not-for-profit sector and I've seen the lack of entrepreneurialism in the sector. For profit used in the right way can be a massive force for good, ultimately though for-profit tends to attract the hungrier people, smarter people. Leveraging capitalism for positive social, community and environmental outcomes is not necessarily the norm in Australia.

The challenge is there hasn't been a language and metric around that and that's definitely emerging in America and continental Europe more than Australia. Currently there's a real tribe of like-minded entrepreneurs in Australia that aren't satisfied with merely working to climb the corporate ladder - <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> can give recognition to those people willing to make a difference.

Moving to your current project, 9 Smith Street. You've gone to effort to establish pop-up venues within the existing structure prior to construction. What purpose does this serve when the existing building is to be demolished?

We have <a href="https://www.facebook.com/3000acres" target="_blank">3000 acres</a>, <a href="https://www.facebook.com/slopesprojects" target="_blank">Slopes Gallery</a> and <a href="http://www.broadsheet.com.au/melbourne/food-and-drink/article/place-holder-pops-fitzroy" target="_blank">Place Holder</a> which I feel can create or enhance the sense of community. Our display suite sits in behind Place Holder; personally I take the view that by offering people a well designed, beautiful space to engage and meet, it's a highly desirable outcome, even if they are temporary.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg" rel="gallery-all" title="Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg?itok=u2IMyYHC" style="height:336px; width:580px" title="Image © Neometro"></a>

<figcaption>Image © Neometro</figcaption></figure>When will construction commence at 9 Smith Street?

We've committed to a twelve month period for the pop-up businesses, so early 2015 is anticipated start.

Will Neometro be in charge of the choice of commercial tenants for 9 Smith Street?

Absolutely, often you could look at some of our leasing decisions and say that's uncommericial. From our perspective if we develop a building and place a KFC down stairs, not only does that not sit well with us in terms of our social views, but when prospective buyers go reference our past projects and see that... it's a terrible impression.

The natural extension then becomes does Neometro have an ideal tenant in mind for 9 Smith Street?

Including retail is a bit of a no brainer, but I feel there's a real risk when you get dominated by hospitality. This precinct hasn't really attracted corporate retailers and I suspect that will be the case for quite some time; if that were change anywhere it might be along Gerturde Street but I think that's unlikely to be honest.

Independent retailers are our target and we're speaking to overseas brands who don't currently have a presence in the Melbourne market. Possibly a publishing or cycling apparel outlet, mind you we're looking to bring a number of brands to this site. In general I think this end of Smith Street is just amazing..it's really interesting. To see brands like Aesop next door, David Bromley doing his thing across the road, Double Monk, its a really positive thing and we're not looking to disturb the vibe of the area by introducing inappropriate retailers.

Clearly Neometro prides itself/beats the drum on the high quality living spaces you deliver?

I personally take the view if you deliver a well designed, beautiful space for people to live in, it has an impact upon their wellbeing and happiness - it's a critical factor which is quite often is overlooked. In saying that I'm not being defensive of the fact that we're selling apartments here between $495,000- $800,000, that is what it is. But I would argue that we're selling homes that people will be happy in as opposed to selling glossy pictures of what apartments might look like and then finding out a large margin exists between render and reality.

Without sounding in any way presumptuous on behalf of Neometro, I think we can play a small role in leading the sector toward a more socially driven outlook, and I think that's something that is possible. It's a sector that has a long way to go.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_17.jpg" rel="gallery-all" title="9 Smith Street, internally and externally. Images © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image8_17.jpg?itok=wptQDhiA" style="height:211px; width:580px" title="9 Smith Street, internally and externally. Images © Neometro"></a>

<figcaption>9 Smith Street, internally and externally. Images © Neometro</figcaption></figure>Any plans to upscale to high-rise projects?

I think we would be reluctant to deliver a project over 80 apartments; we want to grow as a business doing more of the same as opposed to doing huge projects. A critical factor is depth of market as we find that with a quality of product, it's difficult to sell 200 units in an efficient timeframe whereas selling 50 units is doable, plus we have a focus on the owner occupier market with our projects which demands more intimate developments.

So brand recognition and hitting the target market are critical to Neometro?

Many developers sell through financial planning channels, we don't at all so sales are largely to owner-occupiers and sold by Neometro, not by some accountant in Wollongong. It's been very interesting in terms of Neometro being able to effectively articulate who we are and what we do to our market.

Neometro is in business to make a commercial return but we're also in business to make homes which we're immensely proud of. From a design perspective and in terms of build quality and amenity, I think we've articulated what we do a bit better in this project than what we have in others.

We're proud of what we do, if you look at our credentials it paints a history of the projects we've completed and it also talks about what we've done from a social and community perspective.

What's next for Neometro?

We're about to start construction on George Corner, it's a great project. We're also halfway through Walsh Street, South Yarra and are about to start construction on a project in Toorak.

Right now we're also looking at three other development sites, one south of the river and two north which in a broad sense are not dissimilar to what we've done here at 9 Smith Street. One in particular has a very substantial community interface to it for a variety of reasons - it will be one interesting project!
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James Tutton on all things Urban (continued)

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The eastern flank of Haymarket roundabout is set to bulk up further, with a planning application lodged with Melbourne City Council during April for 221 Pelham Street, Carlton.

Put forward by developer-builder Vaughans Constructions, below is an image of the proposed development which was sourced via the Vaughans website. If approved, 221 Pelham Street will join a growing number of mixed-use towers surrounding Haymarket roundabout, inline with City of Melbourne's <a href="https://www.melbourne.vic.gov.au/BuildingandPlanning/FutureGrowth/StructurePlans/CityNorth/Documents/City_North_Structure_Plan_2012.pdf" target="_blank">City North structure Plan</a> which seeks to densify the area.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pelham_1_650x469.jpg" rel="gallery-all" title=" Image © Vaughan constructions"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pelham_1_650x469.jpg?itok=TS0Y-fJ9" style="height:418px; width:580px" title=" Image © Vaughan constructions"></a>

<h2>Project Summary</h2>

<ul>
<li>205-223 Pelham Street @ 708 sq.m, currently a Reece Plumbing outlet</li>
	<li>Proposed is a 15 level, 50.2 metre residential tower</li>
	<li>Ground floor incorporates 25 bicycle bays, 37 car parking spaces plus a 75 sq.m retail outlet</li>
	<li>82 apartments with 8 x 1BR + 74 x 2BR generally within the 50-70 sq.m bracket</li>
	<li>Podium to boundary with a street wall of 24m, upper levels recessed</li>
	<li>Urban Garden atop the podium included within the proposed development</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image68.jpg" rel="gallery-all" title="Southern wall activation. Image © Jonh Davey Architects"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image68.jpg?itok=ON197SeE" style="height:408px; width:580px" title="Southern wall activation. Image © Jonh Davey Architects"></a>

John Davey Architects design statement:

<blockquote>
Pelham Apartments aims to create a building that, through the use of definable sculptural elements, engages with its surroundings and occupants alike. A repetitive 'zig-zag' sculptural pattern creates a rhythm that envelopes the building along its four facades, transforms in material in response to height &amp; translates internally through fenestration &amp; form. The overall mass of the proposal ties in with the higher built forms fronting University Square, and the uniquely shaped site affords the opportunity for flexible internal layouts with uncompromised access to views &amp; natural light.
</blockquote>

Having said that the planning report also states not all bedrooms are provided with direct source of natural light. To counter this the architect has devised a flexible floor plan layout (via partitions) where second bedrooms can be adapted to other uses; living room, a study etc.

<blockquote>
These 'flexi' apartments can be modified for different functions via full height, extra wide sliding timber panels and flexible joinery, in a similar manner to the development at 103 Pelham Street for the 'Bravo' apartments. While there are a number of bedrooms which rely on borrowed light, they have been appropriately positioned to ensure that they are able to receive adequate daylight from the main living areas.
</blockquote>

Externally the tower is dominated by precast concrete panels carrying a feature pattern. Silver and grey perforated metal screens act as balustrades over lower levels while glass, aluminium window frames and aluminium cladding dominate elsewhere. The southern blank wall has been earmarked for an urban art piece, but will be subject to further design works separate to this application.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image64_0.jpg" rel="gallery-all" style="font-size: 12px;" title="Envisaged ground level. Image © Jonh Davey Architects"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image64_0.jpg?itok=5Gsfiy0W" style="height:286px; width:580px" title="Envisaged ground level. Image © Jonh Davey Architects"></a>

Owing to its current use, the existing warehouse makes little effort to engage with its surrounds and is subject to a Building Order issued by City of Melbourne which requires remediation works. With demolition the likely outcome, Pelham Apartments would enliven the streetscape by way of a glass fronted corner retail outlet, whilst the opposite corner would contain the tower entrance/lobby which promotes foot traffic to all three street frontages.

221 Pelham Street represents Vaughans Constructions latest foray into the buoyant Melbourne apartment market. The predominantly industrial builder turned apartment developer is set to finish vanguard development <a href="/buildings/bravo-103-pelham-street-carlton" target="_blank">Bravo Apartments</a> located at 103 Pelham Street shortly. Joining 221 Pelham Street in waiting will be <a href="http://www.vaughans.com.au/_uploads/Photo_Gallery/Residential_Gallery/650x469/Argyle_1_650x469.jpg" target="_blank">Argyle Apartments</a> which fronts Cardigan Street, marking Carlton as a honey pot of sorts for the developer.

<h2>Project team</h2>

<dl>
<dt>Developer</dt>
	<dd><a href="http://www.vaughans.com.au/default.aspx" target="_blank">Vaughans Constructions</a></dd>
	<dt>Architect</dt>
	<dd><a href="http://www.johndaveyarchitects.com.au/" target="_blank">John Davey Architects</a></dd>
	<dt>Town Planning</dt>
	<dd><a href="http://fulcrumup.com/" target="_blank">Fulcrum Urban Planning</a></dd>
	<dt>Traffic &amp; Transport</dt>
	<dd><a href="http://www.cardno.com/en-us/Pages/Home.aspx" target="_blank">Cardno Victoria Pty Ltd</a></dd>
	<dt>Waste Management Plan</dt>
	<dd><a href="http://www.leighdesign.com.au/" target="_blank">Leigh Design</a></dd>
	<dt>Accessibility &amp; DDA Report</dt>
	<dd><a href="http://www.onegroupid.com.au/" target="_blank">One Group</a></dd>
	<dt>Sustainability Management Plan</dt>
	<dd><a href="http://sdconsultants.com.au/" target="_blank">Sustainable Development Consultants</a></dd>
</dl>
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Planning Application > 221 Pelham Street, Carlton

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They're unlikely to demand the media hype of their taller inner-city siblings, but the wave of smaller suburban apartment developments continues unabated.
Spread far and wide, a raft of new small and medium-sized apartment developments have just entered the registration and sales period. Below is a sample of the dozens of residential projects that have hit the market, representing a fraction of the upcoming projects that will be entered into the Apartments.com.au project database shortly.
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image56.jpg" rel="gallery-all" title="Image © thegeneralnorthcote.com.au"><img alt="" class="image-article-full-width-580px" height="346" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image56.jpg?itok=oGl40tcN" title="Image © thegeneralnorthcote.com.au" width="580"></a> <figcaption><a href="http://www.thegeneralnorthcote.com.au/" target="_blank">The General</a> - Cnr High and Bent Street, Northcote</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image54.jpg" rel="gallery-all" title="Image © butleronbutler.com"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image54.jpg?itok=5d3VvOA-" title="Image © butleronbutler.com" width="580"></a> <figcaption><a href="http://www.butleronbutler.com/" target="_blank">Butler on Butler</a> - 2 Butler Street, Camberwell</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/01-interior.jpg" rel="gallery-all" title="Images © holmeshill.com.au"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/01-interior.jpg?itok=hDwLQnFs" title="Images © holmeshill.com.au" width="580"></a> <figcaption><a href="http://holmeshill.com.au/home" target="_blank">Holmes Hill Apartments</a> - 70 Batesford Road, Chadstone</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/exterior1.jpg" rel="gallery-all" title="Image © thegilbert.com.au"><img alt="" class="image-article-full-width-580px" height="362" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/exterior1.jpg?itok=E8BtmQK6" title="Image © thegilbert.com.au" width="580"></a> <figcaption><a href="http://www.thegilbert.com.au/" target="_blank">The Gilbert</a> - 14 Gilbert Road, Preston</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ettaro-external-render-1.jpg" rel="gallery-all" title="Image © ettaro.com.au"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ettaro-external-render-1.jpg?itok=DNuX1cZH" title="Image © ettaro.com.au" width="580"></a> <figcaption>Ettaro - 21 Brunswick Road, Brunswick East</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/8_09-05-2014_5284.jpg" rel="gallery-all" title="Image © citiplan.com.au"><img alt="" class="image-article-full-width-580px" height="304" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/8_09-05-2014_5284.jpg?itok=w-9ZQuvL" title="Image © citiplan.com.au" width="580"></a> <figcaption><a href="http://www.elsternwickplace.com.au/" target="_blank">Elsternwick Place</a> - Riddell Parade &amp; Stanley Street, Elsternwick</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/facade.jpg" rel="gallery-all" title="Image © districtfitzroy.com.au"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/facade.jpg?itok=S667g-PK" title="Image © districtfitzroy.com.au" width="580"></a> <figcaption><a href="http://districtfitzroy.com.au/" target="_blank">District Fitzroy</a> - 160 Argyle Street, Fitzroy</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1_mainslider.jpg" rel="gallery-all" title="Image © blackburnvillage.com.au"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image1_mainslider.jpg?itok=MlgaBvEo" title="Image © blackburnvillage.com.au" width="580"></a> <figcaption><a href="http://www.blackburnvillage.com.au/" target="_blank">Blackburn Village</a> - 20 Queen Street, Blackburn</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image61.jpg" rel="gallery-all" title="Image courtesy Enrich Property"><img alt="" class="image-article-full-width-580px" height="285" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image61.jpg?itok=p9VY9lFG" title="Image courtesy Enrich Property" width="580"></a> <figcaption><a href="http://www.thriveparkside.com.au/" target="_blank">Thrive Parkside</a> - Galada Avenue &amp; Cade Way, Parkville</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image62_0.jpg" rel="gallery-all" title="Image © rimaapartments.com.au"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image62_0.jpg?itok=TNlAYRAg" title="Image © rimaapartments.com.au" width="580"></a> <figcaption><a href="http://rimaapartments.com.au/" target="_blank">Rima Apartments</a> - 22 Lygon street, East Brunswick</figcaption></figure>
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Charge of the light brigade

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

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ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

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For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

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Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

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Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

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The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

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Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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