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A valuable piece of Victorian infrastructure officially began work on Tuesday this week, with the first sod of soil turned to signify construction of the new Monash Children's Hospital. Located at Monash Medical Centre Clayton (MMCC), the new 230-bed, purpose-built Monash Children’s Hospital marked construction with Victorian Premier, Dr Denis Napthine joining festivities.

Conceived as a response to the growing need to service Melbourne and Victoria's increasing population, the facility will be one of two statewide tertiary paediatric facilities, and the only venue in the state which provides foetal surgery, thalassemia and paediatric cardiac electro-physiology.

Head contractor Lend Lease Building (Baulderstone) expect the concrete structure to rise skyward by October with dual tower cranes erected either side of the Christmas break. The concrete structure is expected to be finished by August 2015 with full completion roughly a year later, owing to the lengthy fitouts when constructing hospitals.

<h2>Project details</h2>

<ul>
<li>Clients: Monash Health &amp; Victorian Department of Health</li>
	<li>Architect: Silver Thomas Hanley</li>
	<li>Builder: Lend Lease Building (Baulderstone)</li>
	<li>30,000sqm paediatric hospital: Australia’s third largest children’s hospital</li>
	<li>230-bed facility</li>
	<li>completion late 2016</li>
	<li>Cost estimate: $250 million</li>
</ul>
<h2>Construction facts</h2>

<ul>
<li>14,000 cubic metres of concrete will be used in construction</li>
	<li>1500 tonnes of reinforcement</li>
	<li>35000m2 of plasterboard will be used</li>
	<li>1000 doors will be installed</li>
	<li>35000m2 of floor finishes including vinyl and carpet</li>
	<li>35000 cubic metres of dirt will be removed</li>
	<li>2-year construction program</li>
	<li>Two tower cranes on site</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/10557445_698604163544184_6428558200327830895_n_1.jpg" rel="gallery-all" title="Hospital internal render. Image © monashhealth.org"><img alt="" class="image-article-full-width-580px" height="442" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/10557445_698604163544184_6428558200327830895_n_1.jpg?itok=ktQXv_sW" title="Hospital internal render. Image © monashhealth.org" width="580"></a>

<figcaption>Hospital internal render. Image © monashhealth.org</figcaption></figure><h2>Children's joins the TRF</h2>

Monash Children's isn't the only project worthy of note currently under construction at MMCC. With a tower crane visible from far and wide, Lend Lease Building (Baulderstone) have advanced the Translational Research Facility (seen below) to the first floor structure.

Designed as an incubator for knowledge and research, the facility "Will bring together basic and clinical researchers grouped by theme; integrated transitional research laboratories; a dedicated clinical trial centre; a general research centre and common use research platforms." The end result is a research centre designed to enable world-class clinical research, "Translated into best-practise, patient-centred healthcare" according to Monash Health.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mhtp-trf_north.jpg" rel="gallery-all" title="Monash Health Translation Precinct – Translational Research Facility. Image © monashhealth.org"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/mhtp-trf_north.jpg?itok=Csp4ix5Y" title="Monash Health Translation Precinct – Translational Research Facility. Image © monashhealth.org" width="580"></a>

<figcaption>Monash Health Translation Precinct – Translational Research Facility. Image © monashhealth.org</figcaption></figure>Valued at $84 million, the Woods Bagot-designed facility secured $71 million via Federal Government funding with the remaining $13m being provided by the project partners. The Translational Research Facility is due for completion late 2015.
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silvermb

Monash Children's Hospital begins construction

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It's become a well worn path in recent years; small-scale property developers winding their way up in project scale to a point where they begin to assert themselves as a serious player in Melbourne's development landscape. The subject of today's article is JD Group who according to their website were established during 1996 and for the most part went about their business of creating townhouse and low-rise apartment projects.

Under the guidance of CEO &amp; Managing Director John Yun, JD Group have of late ventured into larger low-rise projects. Currently under construction, the 71 apartments of <a href="/buildings/reynolds-gardens-187-reynolds-road-doncaster-east" target="_blank">Reynolds Gardens</a> is soon to be joined by the 50 apartments of <a href="/buildings/middle-burke-436-burke-road-camberwell" target="_blank">Middle Burke</a> which begins construction this September.

Meritorious as these two are, they look to be a springboard with JD Group intending to ramp up the scale of future residential projects. According to their website, four major development sites have been added to the JD Group's stable of late, they are:

<h2>196-202 Burwood Road, Hawthorn</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jdweb.jpg" rel="gallery-all" title="196-202 Burwood Road, Hawthorn. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jdweb.jpg?itok=_3N7JTSz" title="196-202 Burwood Road, Hawthorn. Image © JD Group" width="580"></a>

<figcaption>196-202 Burwood Road, Hawthorn. Image © JD Group</figcaption></figure>The firm's most recent acquisition at 196-202 Burwood Road and 1-9 Drill Street, Hawthorn represents a large development site of 7,013 sqm. The existing Going Going Green nursery onsite holds street frontages to Burwood Road of 69m and 101m to Drill Street.

If the diagonally opposite Atria project recently developed by Caydon is any indication, a residential project in the vicinity of 250 apartments is plausible.

<h2>180-200 Reynolds Road, Doncaster East</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/38-OA-South-Birdeye-View1.jpg" rel="gallery-all" title="180-200 Reynolds Road, Doncaster East. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/38-OA-South-Birdeye-View1.jpg?itok=oKSd85qp" title="180-200 Reynolds Road, Doncaster East. Image © JD Group" width="580"></a>

<figcaption>180-200 Reynolds Road, Doncaster East. Image © JD Group</figcaption></figure>Currently before Manningham City Council, 180-200 Reynolds Road, Doncaster East is diagonally opposite JD Group's Reynolds Gardens project. Designed by Paul Shaw &amp; Associates, the proposal seeks to deliver 300 dwellings within four apartment buildings over the 13,376 sqm site with all apartments containing either one or two bedrooms.

Council planners have advised approval for the application.

<h2>20 Queens Road, Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/11_2.jpg" rel="gallery-all" title="20 Queens Road, Melbourne. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/11_2.jpg?itok=wjXEAWqX" title="20 Queens Road, Melbourne. Image © JD Group" width="580"></a>

<figcaption>20 Queens Road, Melbourne. Image © JD Group</figcaption></figure>Reported as being for sale this year with a potential planning application yielding 461 apartments, 20-22 Queens Road covers 4,598 sqm with Albert Park Golf Course frontage. Post purchase, JD Group have chosen Rothe Lowman to conceive an apartment tower which is now under town planning according to the developer's website.

<h2>1026-1030 Doncaster Road, Doncaster East</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1026.jpg" rel="gallery-all" title="1026-1030 Doncaster Road, Doncaster East. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/1026.jpg?itok=2cYvG4od" title="1026-1030 Doncaster Road, Doncaster East. Image © JD Group" width="580"></a>

<figcaption>1026-1030 Doncaster Road, Doncaster East. Image © JD Group</figcaption></figure>JD Group are based in Doncaster East so it's no surprise their fourth prime development site is also their third development within the suburb. Intended to be a landmark development with more than 100 high-end apartments, the 4,200 sqm site is currently under town planning.

From meagre beginnings to near on 1000 apartments in the development pipeline, JD Group look to be asserting themselves on the Melbourne property development landscape.
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JD Group ramp up their Melbourne project pipeline

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It is always a worthwhile exercise in gleaning the opinions of others, more so when the person in question represents a growing wave of non-resident apartment buyers seeking to claim a slice of the Melbourne residential market.

Urban.com.au had the opportunity to pose a number of questions to Light House purchaser and Melbourne semi-resident, Raymond Wei.

In this vox pop of sorts we began by asking the question perhaps most pertinent: would you describe yourself as an investor or an owner-occupier?

RW: I view myself as an owner, I won't be using my apartment year-round but when I'm in Melbourne it is my residence.

MB: Melbourne's skyline is always changing with new projects appearing; were views a consideration when you purchased or merely a benefit?

RW: Everyone would choose sunlight and views if they had the choice. I know Melbourne is changing quickly so views will change but I appreciate direct sunlight and not living in the shadow all the time. Light House will give me both.

MB: What attracted to you the development, in terms of location and design?

RW: I know what Melbourne can be like with its weather, so I was impressed with the winter garden designed into the apartment; it creates a really comfortable residential environment and gives me another usable space when I want it.

The location is great, I have the market and shops a few minutes away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhintimage.jpg" rel="gallery-all" title="Light House Melbourne's dining room"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhintimage.jpg?itok=vErr877q" title="Light House Melbourne's dining room" width="580"></a>

<figcaption>Light House Melbourne's dining room</figcaption></figure>MB: How important was the interior design of the living spaces when considering your purchase?

RW: Very important as I will end up living in the apartment. Some people don't care so much, as they are just investors looking to buy an investment property. With Light House I looked at the quality of the living spaces plus I was impressed with the amount of natural light available.

MB: Would you use the communal facilities at Light House (e.g. the sanctuary spa and the entertainment lounge)?

RW: Yes, I will use all of them whilst living in Melbourne. Sometimes you want to get out of your house but not necessarily go outside - maybe the weather's not so good or so on - and the facilities allow me break my routine. I get to relax, work or socialise in quality spaces.

MB: Is a car park important or just an afterthought when living in the CBD?

RW: I require a car when in Melbourne, so absolutely parking becomes extremely important. It takes away all the headache of trying to find street parking in a city where they're not easy to find. It's certainly cheaper than getting charged hefty fees at public car park.

MB: As for the world's most livable city, what do you find attractive about living in Melbourne?

RW: Living in the city brings a lot of convenience. I'm within walking distance to major shopping centres, Victoria Market and many other attractions that local residents take as part of everyday life.

I really like the culturally diversified lifestyle, events, mixed cuisines and restaurants plus the varied festivals... Melbourne has a lot to offer in a concentrated area.
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The rhyme and reason for buying in Melbourne 

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Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
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A bronzed icon takes its place

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Here at Apartments.com.au we consider <a href="/news/anstey-in-development">Anstey precinct</a> in Brunswick to be the vanguard in terms of middle-ring, higher density urban regeneration. Wedged between the Upfield rail line and Sydney Road, the area until recently was dominated by low-rise industrial premises.

Anstey was subject to two articles on Apartments.com.au last year: <a href="/news/anstey-in-development">"Anstey in Development"</a> and <a href="/news/blockhead-concept-this-little-piggy-went-to-market-on-his-fixie">"This little piggy went to market (on his fixie)"</a>. While both articles were supportive of the areas higher density path, questions were raised over the distinct lack of associated greenery and street level activity.

<blockquote>
The lack of incorporated greenery through these new apartment developments is highly noticeable. Coupled with an already desolate streetscape, these new apartment developments add very little greenery resulting in a somewhat hostile environment at ground level.
<cite>Mark Baljak, <a href="/news/anstey-in-development">"Anstey in Development"</a> (May 14, 2013)</cite>
</blockquote>

Enter a game-changing current planning application covering both sides of Duckett Street within the precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image10_12.jpg" rel="gallery-all" title="Overview of the abnormally shaped sites. Image © MOS Architects"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image10_12.jpg?itok=DFJRQznf" title="Overview of the abnormally shaped sites. Image © MOS Architects" width="580"></a>

<figcaption>Overview of the abnormally shaped sites. Image © MOS Architects</figcaption></figure><h2>Application highlights</h2>

<ul>
<li>12 Duckett Street, Brunswick: two development sites</li>
	<li>Design: MOS Architects</li>
	<li>Four buildings between 5-8 levels</li>
	<li>184 apartments with 1/2 BR options</li>
	<li>191 car parking spaces over 3 basement levels</li>
	<li>Seven home office spaces &amp; eight retail spaces totalling 1799 sq.m</li>
</ul>
<h2>A new urban Piazza</h2>

With two unusually shaped development sites on offer, MOS Architects have elected to utilise the space between both with a new urban piazza over Duckett Street. Pedestrian and car movements have been separated, active frontages and high site permeability included, green walls incorporated while building setbacks from the Upfield bike path creating a sense of widening.

<blockquote>
The piazza is integral to the success of this development. We identified our subject site as a significant contributor to the high quality emerging developments within the close proximity. Integration with the existing shared Upfield path is established as the site opens up to this path, promoting alternative movements and significant pedestrian activity.
<cite>MOS Architects</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_14.jpg" rel="gallery-all" title="Piazza, activated bike path and void signifying the rail line. Image © MOS Architects"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image11_14.jpg?itok=Oe31-wHo" title="Piazza, activated bike path and void signifying the rail line. Image © MOS Architects" width="580"></a>

<figcaption>Piazza, activated bike path and void signifying the rail line. Image © MOS Architects</figcaption></figure><h2>Enhancing the urban experience</h2>

Breese Street being the main thoroughfare through Anstey is little more than a transitional way at the moment; upon leaving your dwelling, you either walk or drive elsewhere. Not necessarily the worst outcome at this moment, but as more projects are completed/proposed, the population will eventually reach a point where this becomes unacceptable.

MOS Architects assert within the application that 12 Duckett Street will be a great place to work, live and experience. The firm has given heavy credence to retail/dining along an otherwise desolate cycling path with approximately 80 metres of active frontage, while also implementing two large first floor tenancies either side of Duckett Street fronting the path. Essentially dual/tri level glazed/open, active tenancies to the train line. Interesting!

As for the intended public realm landscaping, if the below examples provided within the report are anything to go by, they will be a quantum leap forward over anything currently provided within Anstey precinct. As MOS Architects state - and as is the case elsewhere - generous landscape design allows for a significant greenery to soften the sometimes harsh urban environment and make for a more pleasant external space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image15_6.jpg" rel="gallery-all" title="Yes please! Image © MOS Architects"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image15_6.jpg?itok=C9CgwPlo" title="Yes please! Image © MOS Architects" width="580"></a>

<figcaption>Yes please! Image © MOS Architects</figcaption></figure><h2>Comment</h2>

This planning application looks to be a panacea of sorts for Anstey precinct; it could be argued that 12 Duckett Street ticks many boxes that have been neglected to date by many developments in the area, leading me to liken Anstey to a little Southbank.

Ultimately though it shouldn't be in the hands of the developer/architect to create these spaces of their own volition, but rather adhere to a well formulated green/structure plan devised by Council. If every high-density project within Anstey delivered a little of what 12 Duckett proposes, the area would be the benchmark for urban renewal.

In due course Apartments.com.au will take a pictorial tour of Anstey precinct, highlighting its hits and misses, and why 12 Duckett Street is so important.
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Giving something back > 12 Duckett Street, Brunswick

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In response to community feedback regarding City of Melbourne's heritage strategy, a number of steps have been taken to ensure Council are at the forefront of heritage strategy and conservation. Last week City of Melbourne endorsed The Local Heritage Planning Policies Review Paper, which is now open to public feedback.

After identifying a number of areas where heritage conservation tools could be improved, the Paper seeks to enhance the way heritage planning decisions are made, provide transparency to the process and provide consistency with State Government requirements.

<blockquote>
City of Melbourne is experiencing rapid growth and we need to ensure we have the best tools available to preserve the city’s heritage. With 7000 buildings covered by a Heritage Overlay in the City of Melbourne, the Melbourne Planning Scheme contains a legacy of Council’s long term commitment to heritage conservation.

This review highlights the need to ensure there is clarity and consistency in the decision making process.
<cite>Councillor Ken Ong, Chair of Future Melbourne (Planning) Committee</cite>
</blockquote>

The review proposes replacing the existing grading system applied to heritage properties with the new best practice approach, while also developing ‘statements of significance’ for those heritage precincts outside the Capital City Zone that currently don’t have them. The paper itself is the result of recommendations from recent heritage planning panel hearings and consultation with users of the policy and peak heritage organisations according to its dedicated web page.

<h2>The next step</h2>

The Future Melbourne Committee will be presented with a report during October advising on the results of the initial consultation and an implementation plan. Further consultation will occur during the implementation period, in particular developing statements of significance for the precincts outside the Capital City zone which currently aren't covered.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/CelticClub1.jpg" rel="gallery-all" title="The Celtic Club. Image © The Collector"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/CelticClub1.jpg?itok=HOVrOKav" title="The Celtic Club. Image © The Collector" width="580"></a>

<figcaption>The Celtic Club. Image © The Collector</figcaption></figure><h2>Comment</h2>

One of the major benefits I see of City of Melbourne's heritage strategy adjustment is the alignment of City and State on the issue, but having said that I'm no aficionado when it comes to heritage. From the outside looking in, do I think these changes will have a profound impact on what structures are retained/protected from development, such as the Celtic Club pictured above? Probably not.

There's plenty of readers out there with their finger on the heritage pulse, feel free to share your thoughts on the ramifications for City of Melbourne's Local Heritage Planning Policies Review Paper, which can be seen in detail at <a href="http://www.melbourne.vic.gov.au/BuildingandPlanning/Planning/Pages/Localheritagepolicies.aspx" target="_blank">City of Melbourne's website</a>.

Lead image courtesy AV Dynamics.
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City of Melbourne's new view on Heritage

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Traverse the inner city and you may notice a plethora of properties with 'For Sale' placarded over their frontage. The rise of Asian property developers in the Melbourne market has led to an unprecedented number of development sites offered for sale, with their owners expecting heightened returns as local and offshore developers jostle for premier pieces of real estate.

Market conditions are currently very receptive to new residential projects as tower after tower seem to find the necessary pre-sales to advance to construction. This is in part attributed to offshore buyers who view the Melbourne market as a safe investment, bolstering overall sales numbers. While there remains a slight concern over an excess of rental dwellings as many projects advancing to construction simultaneously, these projects are underpinned by strong sales to both local and overseas individual investors.

Consequently developers desire to invest in new sites and projects remains high, hence the heightened level of properties offered for sale as their owners look to cash in. Look no further than <a href="http://cbre.realcommercial.com.au/property-land+development-vic-south+melbourne-501120655" target="_blank">58-66 Dorcas Street</a> as a prime example. Subject to a planning application which has yet to receive endorsement, the owners have seen it fit to offer the site for sale in the hope of receiving a higher return than would normally be expected.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4dorcas.jpg" rel="gallery-all" title="Image © Hayball"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image4dorcas.jpg?itok=5Y30XBvp" title="Image © Hayball" width="580"></a>

<figcaption>Image © Hayball</figcaption></figure>Urban.com.au sourced Director for Retail Investments, Mark Wizel, from industry heavyweight CBRE for his thoughts on the topic:

<blockquote>
I think that a lot of land owners are responding to the increasingly growing appetite from offshore developers, mainly based in Singapore, China and Malaysia who are looking to deliver residential projects in a city which is quickly becoming regarded as one of international scale.

The emergence of Asian based buyers for apartments on an off the plan basis is also fuelling the confidence not only of offshore developers to secure land for new projects but also spurring on local developers who are looking to benefit from the same emerging trend in terms of off the plan apartment buyers. We anticipate continued supply of quality sites to come to the market between now and the end of the year.
<cite>Mark Wizel, Director for Retail Investments, CBRE</cite>
</blockquote>

Another factor attributing to the development site sales frenzy is the increased size of contemporary developments. The general consensus amongst local developers is that now more than ever development sites have the potential to yield maximum 'bang for buck.' Under the tenure of the current State Government, denser, taller approvals have become the norm; one only needs to consider the impressive number of 200 metre plus residential towers currently proposed/approved in Melbourne.

A perfect example is <a href="http://cbre.realcommercial.com.au/property-land+development-vic-southbank-501125211" target="_blank">51-65 Clarke Street</a> Southbank which is currently listed with CBRE for sale. 54 Clarke Street sits directly opposite (below left) and essentially forged the way in terms of setting a height precedent of 74 levels/244 metres for this pocket of Southbank. Where in the past 51-65 Clarke Street would likely have become just another 30-40 level Southbank apartment building, CBRE are marketing the site with the associated render (below right) which suggests the potential exists to deliver a 90 level residential monolith.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image17_6.jpg" rel="gallery-all" title="Images © BKK Architects &amp; CBRE"><img alt="" class="image-article-full-width-580px" height="447" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image17_6.jpg?itok=SyUXP3DI" title="Images © BKK Architects &amp; CBRE" width="580"></a>

<figcaption>Images © BKK Architects &amp; CBRE</figcaption></figure>Another case of an upsized development is that of <a href="http://www.realcommercial.com.au/property-land+development-vic-melbourne-501120543" target="_blank">110-112 Franklin Street</a> which was recently sold by CBRE to offshore interests. The associated, approved 12 level tower which included a compliment of hotel rooms now looks to be the subject of a far large residential tower. Point Architects have recently published images of what looks to be a tower in excess of 40 levels on the correlating site with 267 apartments proposed.

The design may or may not be intended for 110-112 Franklin Street, but it does demonstrate the general trend of developers seeking larger residential proposals which in turn explains why there's immense competition to secure these sites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image16_4.jpg" rel="gallery-all" title="Images © CBRE &amp; Point Architects"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image16_4.jpg?itok=_IhoI3tv" title="Images © CBRE &amp; Point Architects" width="580"></a>

<figcaption>Images © CBRE &amp; Point Architects</figcaption></figure>Voracious developers, strong local and overseas buyers underpinning sales demand, a shift in the paradigm toward higher density living, favourable local planning conditions and the lure of Melbourne itself; it all adds up to a perfect storm of factors heralding an unprecedented boom in apartment development. And those who own these development sites stand to gain handsomely.

With the market dynamics the way they are there's no reason why local and offshore developers won't continue to scrap it out for Melbourne real estate, producing sustained heightened sales and high returns for the vendor in the process.
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What's driving Melbourne's development site sales frenzy?

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I like many others was surprised and impressed when Hengyi Australia announced recently that it had reached sales of 75% for its Light House project on Elizabeth Street. I had also incorrectly made the assumption that the majority of sales to date were to offshore investors, and that Hengyi Australia was merely another of the throng of Asian property developers keen to absorb robust demand for Melbourne apartments.

Following a recent chat with Hengyi's Head of Marketing &amp; Business Development, Stephen Speer, an new impression was born of a Chinese-backed, yet distinctly Melbourne-based developer intent on achieving great things within the local context.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_5957.jpg" rel="gallery-all" title="The William nearing construction completion"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/IMG_5957.jpg?itok=GqlXcUW4" title="The William nearing construction completion" width="580"></a>
<figcaption>The William nearing construction completion</figcaption></figure>Hengyi's initial Bruce Henderson-designed project at 199 William Street is well into construction as seen above, with remaining apartments on offer for sale exclusively within the local market. The rebirthed office complex which will include a Wyndham Hotel upon completion is scheduled to open its doors within months, and Apartments.com.au may just be first through the door to have a look around.

Light House is the flagship project for Hengyi Australia. The size, eye-catching design and methodology behind Light House at 450 Elizabeth Street have ensured the projects success and ingratiated Hengyi to many locally.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd02.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd02.jpg?itok=_d7QKptv" width="580"></a>
<figcaption> </figcaption></figure>Once the initial partnership was forged with co-developer Sixth Grange, the numbers for Light House were adjusted resulting in a taller proposal which gained approval from Planning Minister Matthew Guy. Thereafter a local retail sales campaign was launched in unison with five investor roadshows through Southeast Asia with Malaysia proving to be the highest yielding stop.

Overall sales for the 607 apartments within Light House now stand beyond 80%, and of those roughly 60% have been to Australian buyers. Sales have been strong over all available layouts with a proportionately healthy percentage of apartments carrying three bedrooms, a result of Hengyi adjusting to local market desires.

Rather than utilising parent company Shandong HYI's resources, local institutions have financed the construction of Light House with demolition slated to begin during September. Piling and associated works will ensue over some months, resulting in the first signs of the tower's skyward movement during 2015. Construction is due for completion early 2017.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd01.jpg" rel="gallery-all" title="450 Elizabeth Street display suite"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd01.jpg?itok=6TJNRFkc" title="450 Elizabeth Street display suite" width="580"></a>
<figcaption>450 Elizabeth Street display suite</figcaption></figure>Asked what is next on the back of Light House's success, Stephen Speer suggests Australia is Hengyi's oyster. Given the right project specific dynamics or joint-venture partner, the firm would develop anywhere based upon the opportunity presented. Melbourne, Sydney, Brisbane, Adelaide and Darwin were nominated as potential cities, depending upon the opportunities that arise.

Hengyi Australia have hit the ground running, one can only wonder what the firm has in store next?
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Hengyi Australia makes itself at home

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How do you adequately express in words how impressive Elenberg Fraser's latest and likely greatest design really is? The futuristic structure is just... astounding.

Simple yet complicated, monolithic but still graceful, unrealistic yet practical; it makes any admirer of quality design take notice... I can't put it any other way. Last week <a href="http://www.theaustralian.com.au/business/approvals-add-2000-flats-to-city-skyline/story-e6frg8zx-1226968155908" target="_blank">The Australian</a> reported the project had "Secured a permit to demolish the company’s headquarters on Sturt Street and build a 41-storey apartment tower," although there has been no other mention elsewhere.

Planning Minister Matthew Guy has a fondness for publicly announcing large-scale residential projects and given this development finds itself in a precinct of architecturally significant buildings, I can only surmise it hasn't received approval yet.

<h2>248-250 Sturt Street, Southbank</h2>

<ul>
<li>Developer: Hudson Conway.</li>
	<li>Architect: Elenberg Fraser.</li>
	<li>40 above ground levels @ 122 metres.</li>
	<li>304 apartments over multiple one bedroom and two bedroom options.</li>
	<li>119 car, three motorcycle and 98 bicycle spaces over six basement levels.</li>
	<li>88 sq.m retail space.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image129.jpg" rel="gallery-all" title="Daylight perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="1068" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image129.jpg?itok=FfZa9S7k" title="Daylight perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Daylight perspective. Image © Elenberg Fraser</figcaption></figure><h2>The wow factors</h2>

The shape is unique to any Melbourne building and is best described by Elenberg Fraser:

<blockquote>
The building form consists of two dominant floor plates that are connected by a transitional twist in the building. The twist in the building form is a response to the twisting forms of the freeway and Kings Way either side of the site; something that has been identified in the landscaping of the freeway exit ramp.
</blockquote>

Facade finishes are also of an excellent quality and consist of ceramic fritted, clear and reflective silver glass which plays off the polished stainless steel solid panels incorporated predominantly over the north and south facades. At a moments notice I can't recall too many Melbourne buildings that employ reflective stainless steel in great proportions?

Perhaps the tower is at its best after dark when a monochromatic lighting system is put to use, highlighting the sleek, transitional form of the tower. As seen in the lead image:

<blockquote>
The lighting highlights the unwrapping of the apartments to the street lower down the buildings which culminates with an interactive canopy at street level. The canopy provides multiple functions; it shelters pedestrians and their activities beneath, it intrigues the passerby with its ability to project information, it provides safe ambient lighting at night and it creates a definitive entrance for the residents above.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image128.jpg" rel="gallery-all" title="Street level perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="419" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image128.jpg?itok=8LNhV3F5" title="Street level perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Street level perspective. Image © Elenberg Fraser</figcaption></figure><h2>The pivotal issue</h2>

The subject site is covered by a Melbourne Planning Scheme overlay which calls for a discretionary 40 metre height limit, although as the architect explains within the planning report there is scope for an architecturally significant building to exceed the discretionary limit. Elenberg Fraser asserts the building has the potential to create a positive connection between the Arts Precinct and South Melbourne.

City of Melbourne have no public opinion on the proposal as yet, but you don't have to go out on a limb to suggest they will take the 'It's far too tall' stance which is their perogative.

<blockquote>
In this case all parties seek an outcome that leads to buildings of quality and good urban design. There can be little dispute that a quality tall building can be a better outcome than a poorly designed small building. In planning, there is an underlying imperative to achieve high quality urban design outcomes.
</blockquote>

<h2>Comment</h2>

Is the above enough to see approval and consequently a new benchmark for height in this stretch of Sturt Street that currently has no genuine high-rise structures? 248-250 Sturt Street, Southbank seems to be the canary down the mineshaft of sorts. The result will be interesting but one thing is known for sure, the author's admiration for this design is absolute!
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Feel the love > 248-250 Sturt Street, Southbank

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Plans are afoot that would see mixed-use towers of up to 28 levels included within the forthcoming <a href="/new-apartments/preston-vic-3072">Preston</a> Market redevelopment. City of Darebin are currently displaying the Incorporated Plan online which the controlling consortium hopes will be approved, thus enabling/accelerating the market's redevelopment.

<a href="/developers/salta-properties">Salta Properties</a> and project partner Medich Corporation have also requested a change to the Darebin Planning Scheme, with one variation requesting an increase in the maximum building height from 4-10 storeys to 28 storeys over the western part of the site. Should City of Darebin approve this, they will essentially endorse the delivery of multiple towers at potentially 100 metres in height.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image124.jpg" rel="gallery-all" title="Image © Preston Market Developments Pty Ltd"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image124.jpg?itok=eyEtj-af" title="Image © Preston Market Developments Pty Ltd" width="580"></a>

<figcaption>Image © Preston Market Developments Pty Ltd</figcaption></figure><blockquote>
Amendment to the 2007 Incorporated Document is required to respond to contemporary development trends. The primacy of the existing market is improved through a consolidated site location, unencumbered from latter development stages. The public realm is based upon clear connectivity outcomes which will be marked through vibrant public places. The proposed amendment will introduce a diversity of housing morphology including taller high rise apartments.
</blockquote>

Project lead <a href="/architects/nh-architecture">NH Architecture</a> have the intention of creating a highly permeable development with the pedestrian environment the focus of attention. "Internal connections are provided through the Market to reinforce the intricate pedestrian pattern, character and ambience of the traditional Market" according to the Incorporated Plan. A Station Square, Piazza and Forecourt are the key gathering points as planned, with a finer network of smaller scale arcades and lanes akin to those within <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a> feeding into these focal points.

The built form will see office, residential, leisure and entertainment uses incorporated generally over upper levels while mixed uses at ground level are to all street frontages and not internalised. Street frontages are expected to be three storeys, while taller buildings will incorporate podiums.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image126.jpg" rel="gallery-all" title="Image © Preston Market Developments Pty Ltd"><img alt="" class="image-article-full-width-580px" height="399" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image126.jpg?itok=_aJozNm3" title="Image © Preston Market Developments Pty Ltd" width="580"></a>

<figcaption>Image © Preston Market Developments Pty Ltd</figcaption></figure>A report prepared by Essential Economics earlier this month and delivered as part of the Incorporated Plan holds the following highlights:

<ul>
<li>Total project value of approximately $800 million.</li>
	<li>Construction costs estimated at approximately $550 million.</li>
	<li>Approximately 1,220 full-time equivalent (FTE) construction jobs created.</li>
	<li>10 year project delivery timeframe envisaged.</li>
	<li>Net increase in ongoing employment of 770 jobs relative to the existing on-site employment.</li>
	<li>The redevelopment will hold approximately 1,500 new dwellings.</li>
</ul>
When the redevelopment begins, Preston Market will continue to function. The first of four stages will see a new market built on the site's eastern flank while Mary Street will be augmented to become a new north-south link. Subsequent stages will see the creation of a piazza, Station Square and Centreway.

The Incorporated Plan is available for viewing at <a href="http://www.darebin.vic.gov.au/Page/Page.aspx?Page_Id=10723" target="_blank">City of Darebin's website</a>.
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Preston Market set for 100 metre towers

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

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The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

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Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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