<html><body>
Days after being submitted for approval to state planning body DTPLI, the first image of what is believed to be the current design for 97 Franklin Street within Melbourne's northern CBD has surfaced. <a href="http://www.trafficonsulting.com/index" target="_blank">ML Traffic Engineers</a> have recently added the below render of the mind boggling, almost whimsical mixed-use tower of near 200 metres to their website.

ML Traffic Engineers also anticipate a construction cost of approximately $200 million for the 60 level complex which is slated to hold a mixture of apartments, serviced apartments, retail and office space according to the state planning register.

<figure><img alt="" class="image-article_half_width_290px" height="620" src="/sites/urbanmelbourne.info/files/styles/article_half_width_290px/public/pictures/article-images/97franklin_2.jpg?itok=CTHHzqTH" title="Image courtesy Traffic Consulting" width="290"><figcaption>Image courtesy Traffic Consulting</figcaption></figure>The site itself was sold by then land holder <a href="http://www.bancogroup.com.au/" target="_blank">Banco Group</a> to an unknown purchaser during mid 2013 according an article published online via the Sydney Morning Herald. Subsequently consulting firm <a href="http://www.urbis.com.au/" target="_blank">Urbis</a> has handled the pre-approval process, submitting an application last Friday on behalf of Artemis Hotel Group (Australia) Pty Ltd.

An online search shows Artemis Hotel Group (Australia) Pty Ltd to be based in Doncaster, with Artemis International Hotel the likely operating name for the serviced apartment component.

Working on the strong likelihood that the above image is in fact the submitted version of 97 Franklin Street, the design is unique to Melbourne and stupendously impressive. Atop the seven level podium sits a perpendicular mid-rise section, only for the high-rise section to once more shift 90 degrees in a fashion that seems to defy engineering common sense and gravity for that matter.

While the architect is unknown at this stage, Apartments.com.au will soon enough <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">cover this planning application in detail</a> and I for one hope the incredible design (assuming it is the design submitted for approval) sees the light of day.

See our piece from May 2014: <a href="/news/a-point-of-difference-97-franklin-street-melbourne">A Point of Difference &gt; 97 Franklin Street</a>.
</body></html>

silvermb

97 Franklin Street simply mind boggling

<html><body>
Proponents have said little publicly while opponents suggest that Hosier Lane's internationally renowned arts culture is in jeopardy.

Regarding the proposed rejuvenation of the Forum Theatre at 150-162 Flinders Street and adjoining high-rise hotel, local community association <a href="http://hosierrutledge.wordpress.com/" target="_blank">Hosier Inc</a> maintains that "Fundamentally the development proposal in its current form will adversely affect the social &amp; organic processes developing in the precinct." Further, "The proposed streetscape clearly compromises the current street culture &amp; fabric. The notoriety of this area with its current tourist trade &amp; affiliated businesses will surely be adversely affected."

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_17.jpg" rel="gallery-all" title="Image © Bates smart"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_17.jpg?itok=o1KLLehm" title="Image © Bates smart" width="580"></a>

According to Hosier Inc, the following points of contention were discussed during a community meeting last week:

<ul>
<li>The Heritage overlay that encompasses the area has a discretionary height limit of 40m, but the proposed development proposes to reach 106m.</li>
	<li>The proposed demolition of the historic Russell St theatre will remove the last remaining Robin Boyd structure in the CBD.</li>
	<li>This proposal will deliver sheer faces on all four sides, breaking the longstanding convention of ‘podium and tower’ style buildings and setting a very bad precedent for future developments.</li>
	<li>The traffic report within the proposal does not adequately explain how pedestrian &amp; emergency services access and ingress will be managed in Hosier Lane, and proposes all loading for the hotel, commercial and residential activities will take place from a loading ‘dock’ adjacent to the new building in Hosier Lane.</li>
	<li>Hosier Lane has an internationally respected art culture — using the current lane way for marketing for the new hotel is not going to be sustainable and it is anticipated that the new hotel will impact adversely on the nature and vibrancy of the culture of the area.</li>
	<li>Combining the proposals for the purpose of side-lining the council is not acceptable.</li>
	<li>The proposed hotel development has the potential to change the amenity of the area and will influence the activities that will be possible in adjoining properties.</li>
	<li>The proposed development will significantly impact the surrounding heritage properties, vibration from plant, overwhelming visual impact and encroaching on airspace.</li>
	<li>The interface between the new building and Hosier Lane is not consistent with or sympathetic with the current conditions and use of the space.</li>
	<li>The space would be better suited to a development that addresses the real needs of the local area.</li>
	<li>What is this development creating as precedent for the future of Melbourne and are we selling our heritage out by allowing such ordinary purpose for this unique area</li>
	<li>The complete overshadowing of the Atrium will impact significantly on this ‘Winter Garden’ that is integral to the design of Fed Square.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_24.jpg" rel="gallery-all" title="The proposed Hosier Lane. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_24.jpg?itok=IJOaWKfh" title="The proposed Hosier Lane. Image © Bates Smart" width="580"></a>

Having traversed the area often enough over the last year and watching how individuals and groups interact and flow through the precinct, it's understandable that local interest groups such as Hosier Inc have raised concerns. Augmenting one of Melbourne's heavily trafficked cultural, physical and emotional icons is nothing new of late (read Windsor Hotel or Palace Theatre), and runs the risk of producing a far from satisfactory result according to objectors.

Within the coming week Laurence Dragomir will provide a thorough rundown of the 150-162 Flinders Street planning application, certainly one of the more intriguing planning applications currently before State planning body <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a>.
</body></html>

Progressive development or cultural vandalism?

<html><body>
It's not every day an inner city island site of over 8,000 square metres with a 20 year pre-commitment from one of Australia's largest retailers is offered for sale. Earlier this month site proponent Woolworths listed for sale with CBRE 101-117 Canning Street, North Melbourne.
Covered extensively throughout the media, Woolworths battle to win approval for the site culminated in success at VCAT during May 2013. Much to the chagrin of local action groups such as RAID/3051 Integrated who voiced concerns over height, scale, traffic and liquor availability, VCAT ruled to uphold the Planning Minister's initial approval of the project.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/main_0.jpg" rel="gallery-all" title="Marketing material for the site in question"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/main_0.jpg?itok=h_Ges8U3" title="Marketing material for the site in question" width="580"></a>
In its report, VCAT remarked:
<blockquote>
	On many levels this proposal will ‘lead the way’ in terms of the urban renewal that is sought in this precinct, in a manner that achieves a high level of architectural merit and urban design outcomes.
	We find that the overwhelming opportunity that this site presents to achieve a substantial intensification of development in a location which is extremely well serviced, must be given greater weight than any desire to achieve a development that respects the existing scale of development in the surrounding neighbourhood.
</blockquote>
Designed by Buchan Group, 101-117 Canning Street features:
<ul>
<li>
		Two residential towers of 10 &amp; 16 levels or 36 &amp; 54 metres in height</li>
	<li>
		304 apartments in total</li>
	<li>
		611 car parking spaces</li>
	<li>
		5,860sqm of retail space</li>
	<li>
		4,350sqm Woolworths on a 20 year lease</li>
	<li>
		staged development potential</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2solo.jpg" rel="gallery-all" title="Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2solo.jpg?itok=cH8UTYCf" title="Image © Buchan Group" width="580"></a>
101-117 Canning Street is for now North Melbourne's largest development site until <a href="http://www.gramercyparks.com.au/" target="_blank">Gramercy Parks</a> by HWD Australia is formalised. Masterplanned by Plus Architecture, the Gramercy Parks project will carry "6 buildings with over 700 residences and a fabulous collection of shops, cafes, restaurants, in addition to a school, childcare and medical centre, eco-gymnasium, community centre and offices." A tower of 30 levels is expected for the site.
</body></html>

Woolies North Melbourne site for sale

<html><body>
Apartments.com.au recently had the privilege of being the only media outlet invited to peruse the recently completed Wrap apartment complex located at 133-139 City Road, Southbank. Championed initially by Melbourne based multi-disciplinary property company <a href="http://baracon.com.au/" target="_blank">Baracon</a>, project partners Leighton Properties, Qualitas and Baron Corporation joined the team prior to construction. Contexx Probuild act as head contractor for the $175 million dollar project, which saw site piling begin early 2012.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/4.1.jpg" rel="gallery-all" title="Image © Baracon"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/4.1.jpg?itok=Oayhb_U3" title="Image © Baracon" width="580"></a>

Designed by Plus Architecture, the 41 level complex was christened Wrap due to the unique exterior feature frame that envelopes the facade. Drawing inspiration from Melbourne's Arts Centre spire and Beijing's Birds Nest Olympic Stadium, the white lattice structure was married to the tower progressively during construction to create a distinctive form, distinguishing itself from other more generic developments nearby.

A heritage warehouse fronting city road was incorporated into the tower's podium and marks the entrance to the residential development. Upon entry reflective glass floor panels and a podium void promoting a sense of light and space soon give way to one of, if not the most impressive common areas that we've viewed within any residential development.

Included within the ground floor are a cafe, bar, lounge and high end lobby. Whilst projects can be lost in marketing hyperbole when describing facilities and finishes, Wrap Southbank's communal space is genuinely a quality space. An understated elegance is perhaps the best way to describe the area which features marble, recycled brick and dark trim that combines to produce a warm, earthy space - a space where residents and visitors alike would want to go!

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3871.jpg" rel="gallery-all" title="Wrap Southbank's enclosed pool. "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3871.jpg?itok=n5umdlrj" title="Wrap Southbank's enclosed pool. " width="580"></a>

Sauna, pool and gymnasium round out residents facilities atop the podium whilst the proceeding 31 levels host a majority of the 300 1 bedroom, 1+study, 2 bedroom and penthouse apartments. One of the premier apartments in the tower is afforded to the live-in manager however; a massive abode within the podium running the entire southern boundary of the complex.

Plus Architecture describe the interiors as "Sophisticated luxury meets contemporary living...the fixture and fittings within each apartment are unsurpassed." Apartments are well presented with extra's such as etched kitchenette splashbacks available at time of purchase, which add yet another dimension to an already impressive space. And of the buyer who at the time of combined two adjoining apartments, we should all be so lucky.

Dual penthouses are afforded massive wraparound terraces, ideal for taking in the spectacular panorama (or a game of cricket). Much like the development itself, the views are far from being crowded out and provide a unique experience on an ever expanding Southbank.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3885.jpg" rel="gallery-all" title="The penthouse view"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3885.jpg?itok=ocfW8o_3" title="The penthouse view" width="580"></a>

And what next for Baracon following the success of Wrap Southbank? An even grander project looms large as Baracon teams with Urban Matrix &amp; Urban Cube to deliver the spectacular 54 Clarke Street.

At 74 levels and 244 metres in height, 54 Clarke Street will be a revolutionary 288 apartment project incorporating a modular building method and a unique almost scaled facade. Launching a public sales campaign during the latter part of 2014, Baracon expect 54 Clarke Street will appear unlike any other tower on Melbourne's skyline.

Definitely one to watch for, but for those wanting more, registrations of interest can be submitted <a href="http://baracon.com.au/54-clarke-street-southbank/" target="_blank">here</a>.

In the mean time enjoy the image set below, taken during Apartments.com.au's recent visit to Wrap Southbank.
</body></html>

In Focus > Wrap Apartments @ 133-139 City Road, Southbank

<html><body>
Last Thursday Apartments.com.au glossed over <a href="/news/hotspot-video-smith-street-apartment-boom-in-focus" target="_blank">16 separate residential projects</a> within close proximity to, or located on Smith Street which bisects Collingwood and Fitzroy. Later that day we received a press release from the Smith Street Action Group entitled "Rear Window becomes Next Window as Inappropriate Density Invades."

A full copy of the media release is available for reading.

SSAG's release is worth reading and carries some valid points. "Appropriate gentrification is good, considering that living spaces do allow people to live well" is their overall stance, however the approved 237 Smith Street development has raised the group's level of discontent.

I'll play the devil's advocate today in order to further explore the issues at hand by posing a series of questions.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/231%20smith%201.jpg" rel="gallery-all" title="237 Smith Street. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/231%20smith%201.jpg?itok=oABMMLrc" style="height:405px; width:580px" title="237 Smith Street. Image © Hayball"></a>

<h2>Free market</h2>

<blockquote>
A 6 level building, proposed to sit atop the hugely popular Messina Gelato, 237 Smith Street is an example of the new micro and highly dense apartment building that will soon populate Melbourne’s inner suburbs.
</blockquote>

Are apartment buyers/investors required to purchase micro and highly dense apartments? Last I checked, no. 33 square metre apartments are insanely small, yet if the developer sees fit to cater for (perceived) demand by adding micro apartments to their development profile, good luck to them. The market will dictate whether this is an act of frivolity or otherwise.

<h2>Lines of sight and sighting the sun</h2>

<blockquote>
“The building has sight lines directly into my apartment, not only does it completely cancel my northside view, but what I will be serving for dinner will be clearly visible to my neighbours, they will be able to count the peas on my plate.” Owen Harris
</blockquote>

What can I say? To lessen confusion, 231 Moor Street and 231 Smith Street occupy the same buildings - Panama House on the intersection of Smith &amp; Moor. Directly north of the recently completed Panama House apartment conversion at 231 Smith Street will sit 237 Smith Street.

One obscured light well (material 9 in image below) and one 700mm high glazed southeast corner window are the only non precast/metal areas to the southern boundary. Unless Inspector Gadget is counting your peas, overlooking is a moot point. Having said that the prospect of being greeted by a blank wall every day is somewhat depressing.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/237smith.jpg" rel="gallery-all" title="237 Smith Street southern elevation. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/237smith.jpg?itok=D_Wox5PK" style="height:413px; width:580px" title="237 Smith Street southern elevation. Image © Hayball"></a>

<h2>Developer on the cross</h2>

<blockquote>
231 Moor Street developers Neometro were given written notice for 237 Smith Street proposal as early as September 2012 and the 229 Smith Street development as early as March 2013 and did not inform their purchasers.
</blockquote>

What place for Caveat emptor? I was always under the impression that developers had no requirement to inform buyers of proposed neighbouring developments, rather the onus was on the individual - after all the burden rests with the individual buying the property to consider and essentially accept that at some point in the future, a development may encroach upon their amenity and views. "Views are a privilege, not a right."

Why attempt to hold Neometro to account when the rest of the industry does not operate to that standard.

<h2>Paterson's conversion</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg" rel="gallery-all" title="Image © Homeworks Design"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg?itok=Ogh0UXXI" style="height:435px; width:580px" title="Image © Homeworks Design"></a>

Is this an acceptable development? One that escaped attention in last week's article is the conversion of the most magnificent Patersons Building from a general arts/office space into private apartments. The redeveloped apartments will be <a href="http://www.thepatersonsfitzroy.com.au/images/patersons_fitzroy_floorplans.pdf" target="_blank">positively spacious</a> compared to what is proposed for 237 Smith Street yet will prospective buyers for <a href="http://www.thepatersonsfitzroy.com.au/index" target="_blank">The Patersons</a> consider that airspace surrounding their complex may be lost in years to come...unlikely.

Ultimately as much as action groups serve their purpose and highlight poor outcomes in both planning and development, from a buyer's perspective future disputes and disappointments can be for the most avoided by genuinely considering the dynamics of the location of your intended purchase both now and into the future. Sometimes that's easier said than done.

Feel the need to disagree, correct or corroborate any of the above content by posting a comment below.
</body></html>

Smith Street Action Group's take on development

<html><body>
What do you do when you're a Malaysian Government-backed property developer intent on breaking into the hotly contested Melbourne apartment scene? Why you go big...really big with two grandiose towers!
Not content with dipping their toes into local waters, <a href="http://www.uemsunrise.com/UEMSunrise/Home" target="_blank">UEM Sunrise</a> will rather perform the mother of all bombs as it seeks to implement itself firmly at the pointy end of Melbourne's apartment development scene. As has been well documented the wholly owned <a href="http://www.uem.com.my/" target="_blank">UEM Group</a> subsidiary purchased two prime CBD sites late last year with grand intentions.
Asked of the two projects which are expected to go to public sales late 2014, UEM Sunrise Chief operating officer Raymond Cheah stated "Both projects will change the landscape of Melbourne city," Let's have a closer look at the two designs in question:
9-23 McKenzie Street
<ul>
<li>
		Site size - 2,030 sqm</li>
	<li>
		Site purchased for $22.5 million or $11,084 per sqm</li>
	<li>
		Height - 35 floors and approximately 120 metres</li>
	<li>
		388 Apartments</li>
	<li>
		Design - Cox Architecture</li>
	<li>
		one-, two- and three-bedroom apartments</li>
	<li>
		preliminary priced between A$400,000 to A$600,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Bdk94HhCEAEpRzw.jpg" rel="gallery-all" title="McKenzie Street at tweeted by project architect Cox"><img alt="" class="image-article-full-width-580px" height="1395" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bdk94HhCEAEpRzw.jpg?itok=eC18hVW_" title="McKenzie Street at tweeted by project architect Cox" width="580"></a>
224-252 La Trobe Street
<ul>
<li>
		Site area - 3,197 sqm</li>
	<li>
		Site purchased for $43.15 million or $13,497 per sqm</li>
	<li>
		Height - 82 floors and 265 metres</li>
	<li>
		1343 dwellings</li>
	<li>
		Design - Elenberg Fraser</li>
	<li>
		one-, two- and three-bedroom apartments + serviced apartments</li>
	<li>
		preliminary price from AA$450,000 and A$650,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image23_2.jpg" rel="gallery-all" title="Raymond Cheah and the La Trobe Street project"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image23_2.jpg?itok=007WqZQD" title="Raymond Cheah and the La Trobe Street project" width="580"></a>
Both designs are a-typical in shape, owing to the developers intent in delivering a product that makes a design statement, and in the case of 224-252 La Trobe Street, a monolithic statement at that.
According to Cheah, "We decided on Melbourne first as there is high population growth rate, with 1,750 people moving to the city every week. The occupancy rate for apartments in Melbourne is about 97 per cent. The student population is also growing, helped by major universities set up in the city. We expect a lot of Malaysians investing in our two projects".
Watch for a review of the respective planning applications in coming weeks.
&gt;&gt; Content in part sourced from <a href="http://www.malaysia-chronicle.com/index.php" target="_blank">Malaysia Chronicle</a> and <a href="http://www.businesstoday.net.my/" target="_blank">Business Today</a>.
</body></html>

UEM Sunrise intent on making a statement

<html><body>
Ideally bland designs have no place in our fair city so a degree of quirkiness is generally a good trait when you're a leading architecture firm. <a href="http://eatas.com.au/" target="_blank">Architects EAT</a> certainly can't be accused of being dull, with their website carrying a host of interesting, visually appealing projects located both in Melbourne and the Philippines.

So it was with great mirth that Architects EAT list Darth Vader sporting purple sunnies as the principal inspiration for an in progress apartment development on Emo Road, Malvern East.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo01__large-landscape.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo01__large-landscape.jpg?itok=cEkiS-EO" title="Image © Architects EAT" width="580"></a>

In the words of Architects EAT:

<blockquote>
Located in Malvern East near the university precinct, this is a 5 storey plus basement apartment building, containing 35 apartment units across 3400sqm. It features landscape and roof top garden design by renowned landscape architect Jack Merlo. The double curved, bluestone clad facade is a design response for experiencing architecture form from a vehicular perspective.

The highly reflective facade, both stone and glazing, will mirror the surrounding mature trees and further enhance the transient experience of passing by. Darth Vadar finally gets the SPF that he needs from purple Frogskins!
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg?itok=s_qCEXaX" title="Image © Architects EAT" width="580"></a>

The Emo Road project does look to be a quality apartment development for Malvern East, but it's not alone. With the possible exception of The Clarence, nearby current apartment developments such as <a href="/buildings/vanguard-781-807-dandenong-road-malvern-east" target="_blank">Fortuna</a> and Gascoigne Apartments exercise a high degree of architectural nous, that is they're articulated, interesting designs that aren't visually offensive.

Naturally to some readers any development of this size in an established suburb such as Malvern East would be totally reprehensible. Fair Enough. But I would counter that view by saying that if small and mid size apartment developments are to become more common (and they will), I'd rather they carry a high degree of design integrity than not.

Hats off, or in this instance helmets off to Architects EAT for their Emo Road design!
</body></html>

Some Architects EAT style for Malvern East

<html><body>
I recall over a decade ago venturing into Docklands with camera, thinking what wondrous experience could those in charge create over time - how times change.
Peddle Thorp recently released a swag of new designs on show for the first time via their website. One of which is a concept for the Docklands Aquatic Centre which sees an integrated facility located between Etihad Stadium and Victoria Harbour.
As a stand alone concept, the sinuous facility looks great although when in situ one thought sprung to mind. Does Docklands really need another large, isolated structure that has little by way of interaction with passers-by? Etihad Stadium, parts of Yarra's Edge and AXA's 750 Collins Street amongst others already take that mantle, serving as Dockland's Achilles heel.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image20_0.jpg" rel="gallery-all" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image20_0.jpg?itok=9BG0QAiH" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp" width="580"></a>
Naturally the question becomes, what does Docklands really need? This question is asked in respect to advancing the precinct in the eyes of the common person who for lack of interest or experience, tend to dismiss the area out of hand.
Up until recently I would have thought community facilities were a must, yet they tend to serve the wants and needs of a vocal, local population - and fair enough. The most recent planning application for Lend Lease's Victoria Harbour is a Boating and Family Services Hub, seen below. Designed by Hayball, this odd duo will meld under the same roof providing services such as consulting rooms, workstations, playgrounds, function areas and boat storage/rigging spaces.
As part of Victoria Harbour's civic precinct, two more development lots have been set aside for human services buildings. These are all great initiatives located in one pocket of Docklands but they won't generate markedly increased foot traffic through the precinct.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image24_1.jpg" rel="gallery-all" title="Boating and family services complex. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image24_1.jpg?itok=fOsYBser" title="Boating and family services complex. Image © Hayball" width="580"></a>
What does Docklands really need? Intimacy... pure and simple.
When so many of Docklands' buildings are large, independent and isolated, the result is a rather sterile, disconnected experience. The intimacy of the CBD's laneway network is a success because the average person is confronted with sensory overload. Sights, smells and constantly changing shop fronts stimulate and entice, coaxing the average person into an enjoyable experience. The generic aluminium-framed, street level glazed facades of Docklands simply disappoint.
It's no coincidence that NewQuay's waterfront and Lend Lease's Merchant Street area are the most frequented as the pedestrian experience is dynamic, green (Merchant Street at least) and interesting. Some may say Harbour Town Docklands pursues the model of intimacy and diversity. Yes it tries to, but it also succeeds at being cheap, isolated and dare I say gimmicky - no authenticity there.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg" rel="gallery-all" title="Image © Australian Traveller"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg?itok=8wuVpx89" title="Image © Australian Traveller" width="580"></a>
Can Docklands generate intimacy? Mmmmm... no.
So much has been spoken about what could and should be done to enhance the Docklands experience, nothing tangible has eventuated. The cost to retrofit massive swathes of inactive street frontage is prohibitive and I just can't help but feel Docklands will retain the feel of a large suburban office park at the foot of the CBD.
The solution - aside from demolishing a few buildings and starting over, better luck with Fishermans Bend!
</body></html>

What Docklands really needs?

<html><body>
Most readers would be aware of the AXF Group project titled Sovereign Square which has garnered considerable media attention of late owing to the fact it will become suburban Melbourne's tallest building. Whilst Sovereign Square has moved to public registrations of interest via its <a href="http://www.sovereignsquare.com.au/" target="_blank">website</a>, a raft of other projects in Box Hill are set to rapidly transform the scale and feel of the area.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/External%20Image_0.jpg" rel="gallery-all" title="Sovereign Square. Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="1030" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/External%20Image_0.jpg?itok=PWdsKFr_" title="Sovereign Square. Image © Buchan Group" width="580"></a>

Looking through the Apartments.com.au database Sovereign Square is one of nine projects in Box Hill and Box Hill North that are at various stages of the development cycle. Together these projects will deliver near 1000 new dwellings to the area.

With established education, health, transport and retail options plus a diversified population base Box Hill also lends itself to a myriad of mixed-use developments. Leading the charge is the currently under construction 20 level, near 80 metre office complex at 913 Whitehorse Road. Built by Grocon for Cromwell Property Group, the 19,680 square metre facility is 97% leased to the Australian Taxation Office and marks a break-out tower for Box Hill both in terms of height anf bulk.

On the hotel scene, 1 Elland Avenue (below left) is currently for sale with a pre-lease for the development's 49 serviced apartments held by City Edge Apartment Hotels, adding further diversity to the City of Whitehorse's primary hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_14.jpg" rel="gallery-all" title="1 Ellard Avenue &amp; 913 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image6_14.jpg?itok=vx-F4vSc" title="1 Ellard Avenue &amp; 913 Whitehorse Road" width="580"></a>

The latest proposal for Box Hill comes in the form of a dual tower development designed by Peddle Thorp Architects. At 26 levels the complex may well raise eyebrows in the area due to size and height, yet the approval of Sovereign Square has set a precedent to a degree.

Peddle Thorp's take on the project:

<blockquote>
The Box Hill Mixed Use Development will consist of 330 apartments over 26 levels. The residential tower amenities are enhanced by the new 'retail street' at ground level. At podium level the 'sky garden' gives access to a range of cafes, bars and restaurants that spill onto a sun filled green space. The second skin to the residential tower allows the occupants to control the light and privacy in their homes, whilst creating a facade which is 'alive' and forever changing.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image18_1.jpg" rel="gallery-all" style="font-size: 12px;" title="Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="718" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image18_1.jpg?itok=LsIedXDk" title="Image © Peddle Thorp" width="580"></a>

So what will the Box Hill of the future resemble? South Yarra immediately comes to mind, particularly in terms of developing a mini-skyline with similar proportional characteristics - a throng of medium sized towers of 7-12 levels perforated by a handful of high-rise buildings nearing or beyond the 100 metre mark.

The major advantages that Box Hill holds over suburban centres such as South Yarra, Doncaster Hill or Preston is its well established and centralised institutional and commercial sectors which act as strong employment generators for the area, allowing in part apartment developments to flourish. All the ingredients are there for Box Hill to expand immensely, the question posed is how big could Box Hill of the future become?
</body></html>

Box Hill gathers momentum

<html><body>
News broke yesterday of Victoria Racing Club's new premium 18,000 square metre members stand to be situated on the site of what is now the Members' Old Grandstand.
Dubbed The Club Stand, the facility is expected to be operational by November 2017 and further boost VRC's member count beyond the current 30,000.  Whilst VRC has done a mighty job promoting the new venue, we thought we'd highlight architect Bates Smart's take on The Club stand.
<blockquote>
	"In contrast to traditional sports stadia, the Club Stand presents itself in the round.  In doing so it captures the spirit of the promenading which enhances enjoyment of a day at the races.  The sweeping curvilinear forms promote this unique movement and energy.
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_22.jpg" rel="gallery-all" title="Eastern curves of The Club stand. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_22.jpg?itok=nHJa6A1g" title="Eastern curves of The Club stand. Image © Bates Smart" width="580"></a>
<blockquote>
	The design acknowledges site context in which the theatre of horse racing is played out on all sides - mounting yard, track and members’ lawn to the south; parade ring and day stalls to the east; betting ring to the north; existing grandstands and winning post to the west. 
	The spaces inside the building are to be imbued with a sense of history without feeling beholden to it - featuring elements of the past, but interpreted with clean and sophisticated lines in a modern style, using warm materials. The story of Flemington Racecourse and the VRC is to be woven into the fabric of the building through material, pattern, pictorial and artefact reference and displays.
	The Club Stand is designed to build on the existing heritage at Flemington, and in turn to be an iconic part of the heritage of Flemington’s future."
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_23.jpg" rel="gallery-all" title="Anticipated timeline. Image © VRC"><img alt="" class="image-article-full-width-580px" height="187" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_23.jpg?itok=bLOhUEWP" title="Anticipated timeline. Image © VRC" width="580"></a>
Whilst the existing stand is heritage listed, the VRC is confident that the new facility will proceed.  Should it do so, owing to its shape "The five-level Club Stand offers sweeping 360-degree views of the Mounting Yard, race track and Members’ Lawn to the south; Parade Ring and raceday horse stalls to the east; Betting Ring to the north; and existing grandstands and Winning Post to the west."  Let's not neglect the CBD, Dandenongs and Bay views as well.
Given the VRC sold near on 3 hectares of unused land fronting Epsom Road to Chinese developer Greenland Group in order to part finance the new Club Stand, one wonders whether the image below will be framed by residential towers in the not too distant future?
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_16.jpg" rel="gallery-all" title="Frontal exposure. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_16.jpg?itok=TRWzF5WT" title="Frontal exposure. Image © Bates Smart" width="580"></a>
Further reading:
<ul>
<li>
		http://media.melbournecup.com/site_media/uploads/vrc-new-club-stand-brochure-2014.pdf</li>
	<li>
		http://www.batessmart.com.au/uploads/projects/03_Hospitality/victoria-racing-club/VRC_2pp.pdf</li>
</ul>
</body></html>

Bates Smart's take on The Club Stand

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News