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Days after being submitted for approval to state planning body DTPLI, the first image of what is believed to be the current design for 97 Franklin Street within Melbourne's northern CBD has surfaced. <a href="http://www.trafficonsulting.com/index" target="_blank">ML Traffic Engineers</a> have recently added the below render of the mind boggling, almost whimsical mixed-use tower of near 200 metres to their website.

ML Traffic Engineers also anticipate a construction cost of approximately $200 million for the 60 level complex which is slated to hold a mixture of apartments, serviced apartments, retail and office space according to the state planning register.

<figure><img alt="" class="image-article_half_width_290px" height="620" src="/sites/urbanmelbourne.info/files/styles/article_half_width_290px/public/pictures/article-images/97franklin_2.jpg?itok=CTHHzqTH" title="Image courtesy Traffic Consulting" width="290"><figcaption>Image courtesy Traffic Consulting</figcaption></figure>The site itself was sold by then land holder <a href="http://www.bancogroup.com.au/" target="_blank">Banco Group</a> to an unknown purchaser during mid 2013 according an article published online via the Sydney Morning Herald. Subsequently consulting firm <a href="http://www.urbis.com.au/" target="_blank">Urbis</a> has handled the pre-approval process, submitting an application last Friday on behalf of Artemis Hotel Group (Australia) Pty Ltd.

An online search shows Artemis Hotel Group (Australia) Pty Ltd to be based in Doncaster, with Artemis International Hotel the likely operating name for the serviced apartment component.

Working on the strong likelihood that the above image is in fact the submitted version of 97 Franklin Street, the design is unique to Melbourne and stupendously impressive. Atop the seven level podium sits a perpendicular mid-rise section, only for the high-rise section to once more shift 90 degrees in a fashion that seems to defy engineering common sense and gravity for that matter.

While the architect is unknown at this stage, Apartments.com.au will soon enough <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">cover this planning application in detail</a> and I for one hope the incredible design (assuming it is the design submitted for approval) sees the light of day.

See our piece from May 2014: <a href="/news/a-point-of-difference-97-franklin-street-melbourne">A Point of Difference &gt; 97 Franklin Street</a>.
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silvermb

97 Franklin Street simply mind boggling

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Proponents have said little publicly while opponents suggest that Hosier Lane's internationally renowned arts culture is in jeopardy.

Regarding the proposed rejuvenation of the Forum Theatre at 150-162 Flinders Street and adjoining high-rise hotel, local community association <a href="http://hosierrutledge.wordpress.com/" target="_blank">Hosier Inc</a> maintains that "Fundamentally the development proposal in its current form will adversely affect the social &amp; organic processes developing in the precinct." Further, "The proposed streetscape clearly compromises the current street culture &amp; fabric. The notoriety of this area with its current tourist trade &amp; affiliated businesses will surely be adversely affected."

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_17.jpg" rel="gallery-all" title="Image © Bates smart"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_17.jpg?itok=o1KLLehm" title="Image © Bates smart" width="580"></a>

According to Hosier Inc, the following points of contention were discussed during a community meeting last week:

<ul>
<li>The Heritage overlay that encompasses the area has a discretionary height limit of 40m, but the proposed development proposes to reach 106m.</li>
	<li>The proposed demolition of the historic Russell St theatre will remove the last remaining Robin Boyd structure in the CBD.</li>
	<li>This proposal will deliver sheer faces on all four sides, breaking the longstanding convention of ‘podium and tower’ style buildings and setting a very bad precedent for future developments.</li>
	<li>The traffic report within the proposal does not adequately explain how pedestrian &amp; emergency services access and ingress will be managed in Hosier Lane, and proposes all loading for the hotel, commercial and residential activities will take place from a loading ‘dock’ adjacent to the new building in Hosier Lane.</li>
	<li>Hosier Lane has an internationally respected art culture — using the current lane way for marketing for the new hotel is not going to be sustainable and it is anticipated that the new hotel will impact adversely on the nature and vibrancy of the culture of the area.</li>
	<li>Combining the proposals for the purpose of side-lining the council is not acceptable.</li>
	<li>The proposed hotel development has the potential to change the amenity of the area and will influence the activities that will be possible in adjoining properties.</li>
	<li>The proposed development will significantly impact the surrounding heritage properties, vibration from plant, overwhelming visual impact and encroaching on airspace.</li>
	<li>The interface between the new building and Hosier Lane is not consistent with or sympathetic with the current conditions and use of the space.</li>
	<li>The space would be better suited to a development that addresses the real needs of the local area.</li>
	<li>What is this development creating as precedent for the future of Melbourne and are we selling our heritage out by allowing such ordinary purpose for this unique area</li>
	<li>The complete overshadowing of the Atrium will impact significantly on this ‘Winter Garden’ that is integral to the design of Fed Square.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_24.jpg" rel="gallery-all" title="The proposed Hosier Lane. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_24.jpg?itok=IJOaWKfh" title="The proposed Hosier Lane. Image © Bates Smart" width="580"></a>

Having traversed the area often enough over the last year and watching how individuals and groups interact and flow through the precinct, it's understandable that local interest groups such as Hosier Inc have raised concerns. Augmenting one of Melbourne's heavily trafficked cultural, physical and emotional icons is nothing new of late (read Windsor Hotel or Palace Theatre), and runs the risk of producing a far from satisfactory result according to objectors.

Within the coming week Laurence Dragomir will provide a thorough rundown of the 150-162 Flinders Street planning application, certainly one of the more intriguing planning applications currently before State planning body <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a>.
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Progressive development or cultural vandalism?

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It's not every day an inner city island site of over 8,000 square metres with a 20 year pre-commitment from one of Australia's largest retailers is offered for sale. Earlier this month site proponent Woolworths listed for sale with CBRE 101-117 Canning Street, North Melbourne.
Covered extensively throughout the media, Woolworths battle to win approval for the site culminated in success at VCAT during May 2013. Much to the chagrin of local action groups such as RAID/3051 Integrated who voiced concerns over height, scale, traffic and liquor availability, VCAT ruled to uphold the Planning Minister's initial approval of the project.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/main_0.jpg" rel="gallery-all" title="Marketing material for the site in question"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/main_0.jpg?itok=h_Ges8U3" title="Marketing material for the site in question" width="580"></a>
In its report, VCAT remarked:
<blockquote>
	On many levels this proposal will ‘lead the way’ in terms of the urban renewal that is sought in this precinct, in a manner that achieves a high level of architectural merit and urban design outcomes.
	We find that the overwhelming opportunity that this site presents to achieve a substantial intensification of development in a location which is extremely well serviced, must be given greater weight than any desire to achieve a development that respects the existing scale of development in the surrounding neighbourhood.
</blockquote>
Designed by Buchan Group, 101-117 Canning Street features:
<ul>
<li>
		Two residential towers of 10 &amp; 16 levels or 36 &amp; 54 metres in height</li>
	<li>
		304 apartments in total</li>
	<li>
		611 car parking spaces</li>
	<li>
		5,860sqm of retail space</li>
	<li>
		4,350sqm Woolworths on a 20 year lease</li>
	<li>
		staged development potential</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2solo.jpg" rel="gallery-all" title="Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2solo.jpg?itok=cH8UTYCf" title="Image © Buchan Group" width="580"></a>
101-117 Canning Street is for now North Melbourne's largest development site until <a href="http://www.gramercyparks.com.au/" target="_blank">Gramercy Parks</a> by HWD Australia is formalised. Masterplanned by Plus Architecture, the Gramercy Parks project will carry "6 buildings with over 700 residences and a fabulous collection of shops, cafes, restaurants, in addition to a school, childcare and medical centre, eco-gymnasium, community centre and offices." A tower of 30 levels is expected for the site.
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Woolies North Melbourne site for sale

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Apartments.com.au recently had the privilege of being the only media outlet invited to peruse the recently completed Wrap apartment complex located at 133-139 City Road, Southbank. Championed initially by Melbourne based multi-disciplinary property company <a href="http://baracon.com.au/" target="_blank">Baracon</a>, project partners Leighton Properties, Qualitas and Baron Corporation joined the team prior to construction. Contexx Probuild act as head contractor for the $175 million dollar project, which saw site piling begin early 2012.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/4.1.jpg" rel="gallery-all" title="Image © Baracon"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/4.1.jpg?itok=Oayhb_U3" title="Image © Baracon" width="580"></a>

Designed by Plus Architecture, the 41 level complex was christened Wrap due to the unique exterior feature frame that envelopes the facade. Drawing inspiration from Melbourne's Arts Centre spire and Beijing's Birds Nest Olympic Stadium, the white lattice structure was married to the tower progressively during construction to create a distinctive form, distinguishing itself from other more generic developments nearby.

A heritage warehouse fronting city road was incorporated into the tower's podium and marks the entrance to the residential development. Upon entry reflective glass floor panels and a podium void promoting a sense of light and space soon give way to one of, if not the most impressive common areas that we've viewed within any residential development.

Included within the ground floor are a cafe, bar, lounge and high end lobby. Whilst projects can be lost in marketing hyperbole when describing facilities and finishes, Wrap Southbank's communal space is genuinely a quality space. An understated elegance is perhaps the best way to describe the area which features marble, recycled brick and dark trim that combines to produce a warm, earthy space - a space where residents and visitors alike would want to go!

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3871.jpg" rel="gallery-all" title="Wrap Southbank's enclosed pool. "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3871.jpg?itok=n5umdlrj" title="Wrap Southbank's enclosed pool. " width="580"></a>

Sauna, pool and gymnasium round out residents facilities atop the podium whilst the proceeding 31 levels host a majority of the 300 1 bedroom, 1+study, 2 bedroom and penthouse apartments. One of the premier apartments in the tower is afforded to the live-in manager however; a massive abode within the podium running the entire southern boundary of the complex.

Plus Architecture describe the interiors as "Sophisticated luxury meets contemporary living...the fixture and fittings within each apartment are unsurpassed." Apartments are well presented with extra's such as etched kitchenette splashbacks available at time of purchase, which add yet another dimension to an already impressive space. And of the buyer who at the time of combined two adjoining apartments, we should all be so lucky.

Dual penthouses are afforded massive wraparound terraces, ideal for taking in the spectacular panorama (or a game of cricket). Much like the development itself, the views are far from being crowded out and provide a unique experience on an ever expanding Southbank.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3885.jpg" rel="gallery-all" title="The penthouse view"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3885.jpg?itok=ocfW8o_3" title="The penthouse view" width="580"></a>

And what next for Baracon following the success of Wrap Southbank? An even grander project looms large as Baracon teams with Urban Matrix &amp; Urban Cube to deliver the spectacular 54 Clarke Street.

At 74 levels and 244 metres in height, 54 Clarke Street will be a revolutionary 288 apartment project incorporating a modular building method and a unique almost scaled facade. Launching a public sales campaign during the latter part of 2014, Baracon expect 54 Clarke Street will appear unlike any other tower on Melbourne's skyline.

Definitely one to watch for, but for those wanting more, registrations of interest can be submitted <a href="http://baracon.com.au/54-clarke-street-southbank/" target="_blank">here</a>.

In the mean time enjoy the image set below, taken during Apartments.com.au's recent visit to Wrap Southbank.
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In Focus > Wrap Apartments @ 133-139 City Road, Southbank

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Last Thursday Apartments.com.au glossed over <a href="/news/hotspot-video-smith-street-apartment-boom-in-focus" target="_blank">16 separate residential projects</a> within close proximity to, or located on Smith Street which bisects Collingwood and Fitzroy. Later that day we received a press release from the Smith Street Action Group entitled "Rear Window becomes Next Window as Inappropriate Density Invades."

A full copy of the media release is available for reading.

SSAG's release is worth reading and carries some valid points. "Appropriate gentrification is good, considering that living spaces do allow people to live well" is their overall stance, however the approved 237 Smith Street development has raised the group's level of discontent.

I'll play the devil's advocate today in order to further explore the issues at hand by posing a series of questions.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/231%20smith%201.jpg" rel="gallery-all" title="237 Smith Street. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/231%20smith%201.jpg?itok=oABMMLrc" style="height:405px; width:580px" title="237 Smith Street. Image © Hayball"></a>

<h2>Free market</h2>

<blockquote>
A 6 level building, proposed to sit atop the hugely popular Messina Gelato, 237 Smith Street is an example of the new micro and highly dense apartment building that will soon populate Melbourne’s inner suburbs.
</blockquote>

Are apartment buyers/investors required to purchase micro and highly dense apartments? Last I checked, no. 33 square metre apartments are insanely small, yet if the developer sees fit to cater for (perceived) demand by adding micro apartments to their development profile, good luck to them. The market will dictate whether this is an act of frivolity or otherwise.

<h2>Lines of sight and sighting the sun</h2>

<blockquote>
“The building has sight lines directly into my apartment, not only does it completely cancel my northside view, but what I will be serving for dinner will be clearly visible to my neighbours, they will be able to count the peas on my plate.” Owen Harris
</blockquote>

What can I say? To lessen confusion, 231 Moor Street and 231 Smith Street occupy the same buildings - Panama House on the intersection of Smith &amp; Moor. Directly north of the recently completed Panama House apartment conversion at 231 Smith Street will sit 237 Smith Street.

One obscured light well (material 9 in image below) and one 700mm high glazed southeast corner window are the only non precast/metal areas to the southern boundary. Unless Inspector Gadget is counting your peas, overlooking is a moot point. Having said that the prospect of being greeted by a blank wall every day is somewhat depressing.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/237smith.jpg" rel="gallery-all" title="237 Smith Street southern elevation. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/237smith.jpg?itok=D_Wox5PK" style="height:413px; width:580px" title="237 Smith Street southern elevation. Image © Hayball"></a>

<h2>Developer on the cross</h2>

<blockquote>
231 Moor Street developers Neometro were given written notice for 237 Smith Street proposal as early as September 2012 and the 229 Smith Street development as early as March 2013 and did not inform their purchasers.
</blockquote>

What place for Caveat emptor? I was always under the impression that developers had no requirement to inform buyers of proposed neighbouring developments, rather the onus was on the individual - after all the burden rests with the individual buying the property to consider and essentially accept that at some point in the future, a development may encroach upon their amenity and views. "Views are a privilege, not a right."

Why attempt to hold Neometro to account when the rest of the industry does not operate to that standard.

<h2>Paterson's conversion</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg" rel="gallery-all" title="Image © Homeworks Design"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg?itok=Ogh0UXXI" style="height:435px; width:580px" title="Image © Homeworks Design"></a>

Is this an acceptable development? One that escaped attention in last week's article is the conversion of the most magnificent Patersons Building from a general arts/office space into private apartments. The redeveloped apartments will be <a href="http://www.thepatersonsfitzroy.com.au/images/patersons_fitzroy_floorplans.pdf" target="_blank">positively spacious</a> compared to what is proposed for 237 Smith Street yet will prospective buyers for <a href="http://www.thepatersonsfitzroy.com.au/index" target="_blank">The Patersons</a> consider that airspace surrounding their complex may be lost in years to come...unlikely.

Ultimately as much as action groups serve their purpose and highlight poor outcomes in both planning and development, from a buyer's perspective future disputes and disappointments can be for the most avoided by genuinely considering the dynamics of the location of your intended purchase both now and into the future. Sometimes that's easier said than done.

Feel the need to disagree, correct or corroborate any of the above content by posting a comment below.
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Smith Street Action Group's take on development

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What do you do when you're a Malaysian Government-backed property developer intent on breaking into the hotly contested Melbourne apartment scene? Why you go big...really big with two grandiose towers!
Not content with dipping their toes into local waters, <a href="http://www.uemsunrise.com/UEMSunrise/Home" target="_blank">UEM Sunrise</a> will rather perform the mother of all bombs as it seeks to implement itself firmly at the pointy end of Melbourne's apartment development scene. As has been well documented the wholly owned <a href="http://www.uem.com.my/" target="_blank">UEM Group</a> subsidiary purchased two prime CBD sites late last year with grand intentions.
Asked of the two projects which are expected to go to public sales late 2014, UEM Sunrise Chief operating officer Raymond Cheah stated "Both projects will change the landscape of Melbourne city," Let's have a closer look at the two designs in question:
9-23 McKenzie Street
<ul>
<li>
		Site size - 2,030 sqm</li>
	<li>
		Site purchased for $22.5 million or $11,084 per sqm</li>
	<li>
		Height - 35 floors and approximately 120 metres</li>
	<li>
		388 Apartments</li>
	<li>
		Design - Cox Architecture</li>
	<li>
		one-, two- and three-bedroom apartments</li>
	<li>
		preliminary priced between A$400,000 to A$600,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Bdk94HhCEAEpRzw.jpg" rel="gallery-all" title="McKenzie Street at tweeted by project architect Cox"><img alt="" class="image-article-full-width-580px" height="1395" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bdk94HhCEAEpRzw.jpg?itok=eC18hVW_" title="McKenzie Street at tweeted by project architect Cox" width="580"></a>
224-252 La Trobe Street
<ul>
<li>
		Site area - 3,197 sqm</li>
	<li>
		Site purchased for $43.15 million or $13,497 per sqm</li>
	<li>
		Height - 82 floors and 265 metres</li>
	<li>
		1343 dwellings</li>
	<li>
		Design - Elenberg Fraser</li>
	<li>
		one-, two- and three-bedroom apartments + serviced apartments</li>
	<li>
		preliminary price from AA$450,000 and A$650,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image23_2.jpg" rel="gallery-all" title="Raymond Cheah and the La Trobe Street project"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image23_2.jpg?itok=007WqZQD" title="Raymond Cheah and the La Trobe Street project" width="580"></a>
Both designs are a-typical in shape, owing to the developers intent in delivering a product that makes a design statement, and in the case of 224-252 La Trobe Street, a monolithic statement at that.
According to Cheah, "We decided on Melbourne first as there is high population growth rate, with 1,750 people moving to the city every week. The occupancy rate for apartments in Melbourne is about 97 per cent. The student population is also growing, helped by major universities set up in the city. We expect a lot of Malaysians investing in our two projects".
Watch for a review of the respective planning applications in coming weeks.
&gt;&gt; Content in part sourced from <a href="http://www.malaysia-chronicle.com/index.php" target="_blank">Malaysia Chronicle</a> and <a href="http://www.businesstoday.net.my/" target="_blank">Business Today</a>.
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UEM Sunrise intent on making a statement

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Ideally bland designs have no place in our fair city so a degree of quirkiness is generally a good trait when you're a leading architecture firm. <a href="http://eatas.com.au/" target="_blank">Architects EAT</a> certainly can't be accused of being dull, with their website carrying a host of interesting, visually appealing projects located both in Melbourne and the Philippines.

So it was with great mirth that Architects EAT list Darth Vader sporting purple sunnies as the principal inspiration for an in progress apartment development on Emo Road, Malvern East.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo01__large-landscape.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo01__large-landscape.jpg?itok=cEkiS-EO" title="Image © Architects EAT" width="580"></a>

In the words of Architects EAT:

<blockquote>
Located in Malvern East near the university precinct, this is a 5 storey plus basement apartment building, containing 35 apartment units across 3400sqm. It features landscape and roof top garden design by renowned landscape architect Jack Merlo. The double curved, bluestone clad facade is a design response for experiencing architecture form from a vehicular perspective.

The highly reflective facade, both stone and glazing, will mirror the surrounding mature trees and further enhance the transient experience of passing by. Darth Vadar finally gets the SPF that he needs from purple Frogskins!
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg?itok=s_qCEXaX" title="Image © Architects EAT" width="580"></a>

The Emo Road project does look to be a quality apartment development for Malvern East, but it's not alone. With the possible exception of The Clarence, nearby current apartment developments such as <a href="/buildings/vanguard-781-807-dandenong-road-malvern-east" target="_blank">Fortuna</a> and Gascoigne Apartments exercise a high degree of architectural nous, that is they're articulated, interesting designs that aren't visually offensive.

Naturally to some readers any development of this size in an established suburb such as Malvern East would be totally reprehensible. Fair Enough. But I would counter that view by saying that if small and mid size apartment developments are to become more common (and they will), I'd rather they carry a high degree of design integrity than not.

Hats off, or in this instance helmets off to Architects EAT for their Emo Road design!
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Some Architects EAT style for Malvern East

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I recall over a decade ago venturing into Docklands with camera, thinking what wondrous experience could those in charge create over time - how times change.
Peddle Thorp recently released a swag of new designs on show for the first time via their website. One of which is a concept for the Docklands Aquatic Centre which sees an integrated facility located between Etihad Stadium and Victoria Harbour.
As a stand alone concept, the sinuous facility looks great although when in situ one thought sprung to mind. Does Docklands really need another large, isolated structure that has little by way of interaction with passers-by? Etihad Stadium, parts of Yarra's Edge and AXA's 750 Collins Street amongst others already take that mantle, serving as Dockland's Achilles heel.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image20_0.jpg" rel="gallery-all" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image20_0.jpg?itok=9BG0QAiH" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp" width="580"></a>
Naturally the question becomes, what does Docklands really need? This question is asked in respect to advancing the precinct in the eyes of the common person who for lack of interest or experience, tend to dismiss the area out of hand.
Up until recently I would have thought community facilities were a must, yet they tend to serve the wants and needs of a vocal, local population - and fair enough. The most recent planning application for Lend Lease's Victoria Harbour is a Boating and Family Services Hub, seen below. Designed by Hayball, this odd duo will meld under the same roof providing services such as consulting rooms, workstations, playgrounds, function areas and boat storage/rigging spaces.
As part of Victoria Harbour's civic precinct, two more development lots have been set aside for human services buildings. These are all great initiatives located in one pocket of Docklands but they won't generate markedly increased foot traffic through the precinct.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image24_1.jpg" rel="gallery-all" title="Boating and family services complex. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image24_1.jpg?itok=fOsYBser" title="Boating and family services complex. Image © Hayball" width="580"></a>
What does Docklands really need? Intimacy... pure and simple.
When so many of Docklands' buildings are large, independent and isolated, the result is a rather sterile, disconnected experience. The intimacy of the CBD's laneway network is a success because the average person is confronted with sensory overload. Sights, smells and constantly changing shop fronts stimulate and entice, coaxing the average person into an enjoyable experience. The generic aluminium-framed, street level glazed facades of Docklands simply disappoint.
It's no coincidence that NewQuay's waterfront and Lend Lease's Merchant Street area are the most frequented as the pedestrian experience is dynamic, green (Merchant Street at least) and interesting. Some may say Harbour Town Docklands pursues the model of intimacy and diversity. Yes it tries to, but it also succeeds at being cheap, isolated and dare I say gimmicky - no authenticity there.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg" rel="gallery-all" title="Image © Australian Traveller"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg?itok=8wuVpx89" title="Image © Australian Traveller" width="580"></a>
Can Docklands generate intimacy? Mmmmm... no.
So much has been spoken about what could and should be done to enhance the Docklands experience, nothing tangible has eventuated. The cost to retrofit massive swathes of inactive street frontage is prohibitive and I just can't help but feel Docklands will retain the feel of a large suburban office park at the foot of the CBD.
The solution - aside from demolishing a few buildings and starting over, better luck with Fishermans Bend!
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What Docklands really needs?

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Most readers would be aware of the AXF Group project titled Sovereign Square which has garnered considerable media attention of late owing to the fact it will become suburban Melbourne's tallest building. Whilst Sovereign Square has moved to public registrations of interest via its <a href="http://www.sovereignsquare.com.au/" target="_blank">website</a>, a raft of other projects in Box Hill are set to rapidly transform the scale and feel of the area.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/External%20Image_0.jpg" rel="gallery-all" title="Sovereign Square. Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="1030" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/External%20Image_0.jpg?itok=PWdsKFr_" title="Sovereign Square. Image © Buchan Group" width="580"></a>

Looking through the Apartments.com.au database Sovereign Square is one of nine projects in Box Hill and Box Hill North that are at various stages of the development cycle. Together these projects will deliver near 1000 new dwellings to the area.

With established education, health, transport and retail options plus a diversified population base Box Hill also lends itself to a myriad of mixed-use developments. Leading the charge is the currently under construction 20 level, near 80 metre office complex at 913 Whitehorse Road. Built by Grocon for Cromwell Property Group, the 19,680 square metre facility is 97% leased to the Australian Taxation Office and marks a break-out tower for Box Hill both in terms of height anf bulk.

On the hotel scene, 1 Elland Avenue (below left) is currently for sale with a pre-lease for the development's 49 serviced apartments held by City Edge Apartment Hotels, adding further diversity to the City of Whitehorse's primary hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_14.jpg" rel="gallery-all" title="1 Ellard Avenue &amp; 913 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image6_14.jpg?itok=vx-F4vSc" title="1 Ellard Avenue &amp; 913 Whitehorse Road" width="580"></a>

The latest proposal for Box Hill comes in the form of a dual tower development designed by Peddle Thorp Architects. At 26 levels the complex may well raise eyebrows in the area due to size and height, yet the approval of Sovereign Square has set a precedent to a degree.

Peddle Thorp's take on the project:

<blockquote>
The Box Hill Mixed Use Development will consist of 330 apartments over 26 levels. The residential tower amenities are enhanced by the new 'retail street' at ground level. At podium level the 'sky garden' gives access to a range of cafes, bars and restaurants that spill onto a sun filled green space. The second skin to the residential tower allows the occupants to control the light and privacy in their homes, whilst creating a facade which is 'alive' and forever changing.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image18_1.jpg" rel="gallery-all" style="font-size: 12px;" title="Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="718" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image18_1.jpg?itok=LsIedXDk" title="Image © Peddle Thorp" width="580"></a>

So what will the Box Hill of the future resemble? South Yarra immediately comes to mind, particularly in terms of developing a mini-skyline with similar proportional characteristics - a throng of medium sized towers of 7-12 levels perforated by a handful of high-rise buildings nearing or beyond the 100 metre mark.

The major advantages that Box Hill holds over suburban centres such as South Yarra, Doncaster Hill or Preston is its well established and centralised institutional and commercial sectors which act as strong employment generators for the area, allowing in part apartment developments to flourish. All the ingredients are there for Box Hill to expand immensely, the question posed is how big could Box Hill of the future become?
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Box Hill gathers momentum

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News broke yesterday of Victoria Racing Club's new premium 18,000 square metre members stand to be situated on the site of what is now the Members' Old Grandstand.
Dubbed The Club Stand, the facility is expected to be operational by November 2017 and further boost VRC's member count beyond the current 30,000.  Whilst VRC has done a mighty job promoting the new venue, we thought we'd highlight architect Bates Smart's take on The Club stand.
<blockquote>
	"In contrast to traditional sports stadia, the Club Stand presents itself in the round.  In doing so it captures the spirit of the promenading which enhances enjoyment of a day at the races.  The sweeping curvilinear forms promote this unique movement and energy.
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_22.jpg" rel="gallery-all" title="Eastern curves of The Club stand. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_22.jpg?itok=nHJa6A1g" title="Eastern curves of The Club stand. Image © Bates Smart" width="580"></a>
<blockquote>
	The design acknowledges site context in which the theatre of horse racing is played out on all sides - mounting yard, track and members’ lawn to the south; parade ring and day stalls to the east; betting ring to the north; existing grandstands and winning post to the west. 
	The spaces inside the building are to be imbued with a sense of history without feeling beholden to it - featuring elements of the past, but interpreted with clean and sophisticated lines in a modern style, using warm materials. The story of Flemington Racecourse and the VRC is to be woven into the fabric of the building through material, pattern, pictorial and artefact reference and displays.
	The Club Stand is designed to build on the existing heritage at Flemington, and in turn to be an iconic part of the heritage of Flemington’s future."
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_23.jpg" rel="gallery-all" title="Anticipated timeline. Image © VRC"><img alt="" class="image-article-full-width-580px" height="187" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_23.jpg?itok=bLOhUEWP" title="Anticipated timeline. Image © VRC" width="580"></a>
Whilst the existing stand is heritage listed, the VRC is confident that the new facility will proceed.  Should it do so, owing to its shape "The five-level Club Stand offers sweeping 360-degree views of the Mounting Yard, race track and Members’ Lawn to the south; Parade Ring and raceday horse stalls to the east; Betting Ring to the north; and existing grandstands and Winning Post to the west."  Let's not neglect the CBD, Dandenongs and Bay views as well.
Given the VRC sold near on 3 hectares of unused land fronting Epsom Road to Chinese developer Greenland Group in order to part finance the new Club Stand, one wonders whether the image below will be framed by residential towers in the not too distant future?
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_16.jpg" rel="gallery-all" title="Frontal exposure. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_16.jpg?itok=TRWzF5WT" title="Frontal exposure. Image © Bates Smart" width="580"></a>
Further reading:
<ul>
<li>
		http://media.melbournecup.com/site_media/uploads/vrc-new-club-stand-brochure-2014.pdf</li>
	<li>
		http://www.batessmart.com.au/uploads/projects/03_Hospitality/victoria-racing-club/VRC_2pp.pdf</li>
</ul>
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Bates Smart's take on The Club Stand

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Mark Baljak

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