Melbourne-based developer ICD Property has created two of Melbourne's tallest residential towers in the last five years.

Their Aspire tower was the fastest-selling project in 2019, selling a significant number of the near 600-apartment project quickly following its launch.

Since then the team has also moved into different markets.

They're currently undertaking a restoration and redevelopment of the <a href="/new-apartments/sydney-house-194-204-pitt-street-sydney">City Tattersall Club</a> in the <a href="/new-apartments/sydney-nsw">Sydney</a> CBD, while in Adelaide they're creating over 230 apartments in a new mixed-use precinct called Market Square.

With everything going on at ICD, we caught up with their Managing Director Matt Khoo to talk about ICD's approach to development.

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Since ICD was founded 15 years ago, they've delivered over 1,500 homes across Melbourne.

"Each one of them we've got the same philosophy: we want to build something that stands the test of time and really deliver value for our purchasers," Khoo says.

Khoo believes you're only as good as your team when it comes to creating a new project.

"We obviously employ the right people internally, but it's about the consultants, it's about the builders. We&nbsp;would only ever trust the build and the build quality, of something like <a href="/buildings/aspire-melbourne-301-king-st-melbourne">Aspire</a> or <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>, or our project in Adelaide or Sydney, to tier one builders.

"We're crafting and designing it, they're only the tools, putting the materials in. They're backing themselves to say that it's going to last to the purchaser.

"We invest a lot with having the best consultants and the best builders. With the idea of doing the right thing, we can sleep comfortably at night knowing we have engaged in the absolute best."

To read more about ICD Property, visit their <a href="/developers/icd-property">Urban Profile here</a>.

With everything going on at ICD, we caught up with their Managing Director Matt Khoo to talk about ICD's approach to development

Michael Bird

Why an apartment development is only as good as its team: Five minutes with ICD's Matt Khoo

Not many project marketers cover as much of the country as Urban Activation.

The Melbourne-based company is currently marketing projects in Newcastle and Orange in New South Wales, as well as Vista in <a href="/new-apartments/surfers-paradise-qld-4217">Surfers Paradise</a> on the Gold Coast.&nbsp;

They've recently sold down all of <a href="/new-apartments/melbourne-vic">Melbourne</a> developer Hirsch &amp; Faigen's Gold Coast projects; Hemingway at <a href="/new-apartments/palm-beach-qld-4221">Palm Beach</a>, <a href="/new-apartments/yves-mermaid-beach-7-9-mermaid-avenue-mermaid-beach">Yves</a> at <a href="/new-apartments/mermaid-beach-qld-4218">Mermaid Beach</a>, and Emerson at Kirra, the latter of which has just the $10 million penthouse remaining.

With everything going on at <a href="/project-marketer/urban-activation">Urban Activation</a>, we caught up with director Matt George to talk about the off the plan apartment market nationally.

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George says the key to successful sales at the moment is confidence in the builder and developer.

Talking about the <a href="/developments/gold-coast-qld">Gold Coast</a>, George suggest buyers don't want to be sitting on their hands if they're looking.

"Every single project we're working on up there we're doing sales every single day out of each project," George says.

"[In the Gold Coast] you're dealing on a national basis, so there's a lot of competition from people who are investing, downsizing, or upsizing."

George says there's regular price increases due to the amount of demand that's coming through.

"We find that buyers really take a backward step when they come back three or four months later and realise that due to the cost of construction and the sales volume that's come through, the price has increased. I can assure you, up there at the moment, the initial offering of pricing is very very competitive and it will keep going north."

George suggests buyers need to understand the broad range of products in the Gold Coast and find out what their needs are, what their budget is, and move very quickly.

He says the demand is equally strong in Newcastle, however that's a more insular market.

"Of course you get interest from Sydney, but there's not the same interstate investment like on the Gold Coast. It's a local market, it's a lot of upsizers and upgraders from what they've previously purchased."

Talking about the Gold Coast, George suggest buyers don't want to be sitting on their hands if they're looking

How the Newcastle and Gold Coast off the plan apartment markets are performing: Five minutes with Urban Activation's Matt George

In late 2023, developer Wickton quietly announced themselves to the Bayside market, launching two apartment projects in Hampton.

First they launched <a href="/new-apartments/linacre-rise-hampton-8-10-linacre-road-hampton">Linacre Rise</a>, a collection of 27 apartments on Linacre Road, and then a week later followed up with <a href="/new-apartments/58-beach-hampton-58-beach-road-hampton">58 Beach</a>, just six apartments around 750 metres away.

Wickton is founded and run by architect Will Leaf and project manager Blanco Norton, who have brought their expertise together to create a development company that they believe brings the two most important parts of project delivery together in-house.

With everything going on at <a href="/developers/wickton">Wickton</a>, we went down to the Beach Road display suite to catch up with the two founders to talk a little bit more about their approach to property development.

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Norton says the interesting&nbsp;part about the collaboration is that it allows them to bring the best of both worlds together,&nbsp;both Will being able to draw on his experience from VCAT and planning and himself handling the early feasibility modelling having done so previously with a range of other developers.

Leaf, who grew up in <a href="/new-apartments/hampton-vic-3188">Hampton</a>, is also a founder of architecture firm <a href="/architects/ewert-leaf">Ewert Leaf</a>. He's designed around&nbsp;50 projects in Bayside, from townhouses and single homes to apartment projects.

"We have&nbsp;a strong relationship with council and we see these buyers that are like us and that have family like us, and we've been tailoring the product to that demographic for a long time," Leaf says.

Leaf believes his and Norton's skillset bring the two most important disciplines in the project, being the architect and project manager.

"We really see this as providing assurances to buyers, in the sense that they're not being outsourced these two roles and it's about us being at the coal face and being responsible for the product."

To find out more about Wickton, visit their Urban profile <a href="/developers/wickton">here</a>.

How Wickton brings confidence to the off the plan apartment market with an in-house team: Five minutes with Blanco Norton and Will Leaf

Gardner Vaughan Group have been at the forefront of apartment development in South East Queensland since it was founded in 1989.

In the last 35 years, the company has grown from a building and design company to a fully-fledged builder-developer.

They're currently selling four projects across both Brisbane and the Sunshine Coast, while they have future projects coming up in Redcliffe&nbsp;and <a href="/new-apartments/nundah-qld-4012">Nundah</a>.

With everything going on at <a href="/developers/gardner-vaughan-group">Gardner Vaughan</a> at the moment, we recently caught up with Gardner Vaughan Director Sam Gardner to talk about what they're up to.

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Gardner Vaughan has moved from around 20 to 50 apartments per development to around 90 to 120 per stage.

"A lot of that comes down to the control of having input into every single facet of development," Gardner says, adding that they brought development in house about a decade ago.

"We know that being a builder developer in Queensland at the moment gives us an advantage. It's an interesting environment that we find ourselves in, but it's an environment conducive to builder developers."

Gardner says it's important to build a level of trust with buyers in the off the plan market.

"One of the biggest hesitations of our buyers buying off the plan is that trust, and one of the ways you can improve this trust is by showing a track record and your experience, but it's really taking the buyers and everyone else involved through the process of showing them what we're thinking, showing them how these developments have been designed, showing them how we've had the end user in mind."&nbsp;

Gardner Vaughan has recently released the final stage of their <a href="/new-apartments/chermside-qld-4032">Chermside</a>&nbsp;apartment development, <a href="/new-apartments/estilo-on-the-park-chermside-81-kittyhawk-drive-chermside">Estilo on the Park</a>, on the doorstep of Seventh Brigade Park. They're also parkside in <a href="/new-apartments/stones-corner-qld-4120">Stones Corner</a> where they are developing <a href="/new-apartments/stonebrook-stones-corner-10-flora-street-stones-corner">Stonebrook</a>, 90 apartments on Hanlon Park, voted Australia's best park in 2023.

A further two of GVG's current projects are up on the Sunshine Coast. <a href="/new-townhouses/bokarina-beach-homes-bokarina-boulevard-bokarina">Zinc</a> in <a href="/new-apartments/bokarina-qld-4575">Bokarina</a> has almost completed construction and has just one apartment left to sell, while <a href="/new-apartments/bask-bokarina-38-bokarina-boulevard-bokarina">Bask</a>, a few doors down, will start construction once Zinc has completed.

To find out more information about Gardner Vaughan, visit their <a href="/developers/gardner-vaughan-group">Urban Profile</a>.

Gardner Vaughan has moved from around 20 to 50 apartments per development to around 90 to 120 per stage as a builder developer

How Gardner Vaughan is creating trust as a builder developer in South East Queensland: Five minutes with Gardner Vaughan Group Director Sam Gardner

Over the last two decades, Mosaic Property Group has grown from a construction firm focussing on large suburban blocks around 10 kilometres outside of Brisbane, to become one of, if not the most sought-after and trustworthy brand for buyers across the whole of South East Queensland.

<a href="/developers/mosaic-property-group">Mosaic</a> Founder Brook Monahan started the company in 2004 and it steadily progressed from suburban blocks to high-end homes and then into smaller unit complexes. They even partnered with the Queensland Government on some affordable housing projects their business was that diverse.

It was 2012 when the company rebranded with the intention of reaching a cross-section of the market that&nbsp;t was based on understanding what the consumer wanted and then being able to consistently deliver that across a long period of time.

Since then the company has delivered over $2 billion worth of apartments across the booming South East Queensland region, with a further $1 billion currently under construction.

We recently caught up with Brook to talk about Mosaic and how they've grown into one of the largest builder developers in the area.

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Monahan says that while the company has become known as a luxury brand in the marketplace, that's not what they set out to do.

"We set out to design and deliver product that the market responded well to, and that form and function was just as important as architecture and beauty, but most importantly that people knew we did things for the right reasons over the long term, and that the buyer that bought off us today would be another buyer in the future, and if it wasn't them it would be one of their family members or friends," Monahan said.

Monahan says they've always said they'll be a developer that responded to a larger cross-section of the market.

"We'll deliver projects now that are mostly suited to wealthy downsizers in luxury apartment markets, particularly on the coast, where apartment prices ranges might be between $5 million to $12 million which we couldn't have dreamt of 20 years ago, but then we've also got a diversity of product that will enable people to come and buy a two-bedroom, or two-bedroom plus MPR product in any of one of our markets that suits a different buyer demographic."

As for advice for off the plan buyers, Monahan says do your homework.

"If you don't understand the track record of the organisation, and I'd encourage that track record to relate to whatever it is the project they're now taking to the consumer.

"If you've got a developer, even if they've got a track record, is that track record reflective of the type of product that you're looking to buy off that developer, and if not, I would say proceed with caution in the current market.

For more information on Mosaic Property and what projects they're currently working on, visit their <a href="/developers/mosaic-property-group">Urban Profile here</a>.

Monahan says that while the company has become known as a luxury brand in the marketplace, that's not what they set out to do

How Mosaic became one of the most trusted developers in South East Queensland: Five minutes with Brook Monahan

Milieu&nbsp;has been one of the most forward-thinking developers in the last decade in Melbourne's off the plan apartment space.

Milieu, who has been developing in Melbourne's coolest inner-northern suburbs since 2010, recently branched outside of its comfort zone, launching its first project in Melbourne's south-east.

<a href="/new-apartments/plant-street-by-milieu-malvern-1-plant-street-malvern">Plant Street by Milieu</a> in Malvern, in partnership with Penfolds, will comprise just 21 apartments designed by RITZ&amp;GHOUGASSIAN.&nbsp;

Milieu has several projects that they're working towards, the first being <a href="/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens by Milieu</a> on a sprawling 11,740 sqm, the site of the former ABC Studios.

They also have a project coming up, likely later this year, in Brunswick East next to the iconic Brunswick Baths building.

With everything going on, we caught up with Michael McCormack, the co-founder at Milieu, to talk about how they as a development company have matured with the apartment market.

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McCormack says when the company was founded, a number of the team were working for a developer who had turned to creating larger projects, recalling that at the time the type of product being developed was more investor grade stock.

"There just seemed to be a gap in the market which was developing that kind of attainable townhouse or apartment in a location that we wanted to live," McCormack says.

Their first project in Fitzroy was just five townhouses, each selling to owner-occupiers. Four of the five buyers still live there today.

"We did that successfully over a number of projects before five townhouses grew to 15 townhouses, to 30 apartments, and so on."

McCormack says the intention of the company stems from the name. Milieu is a French word which&nbsp;means the environment or context in which one lives and is influenced.

"That's kind of at the core of whenever we're looking for a project it's response to place that's how we kind of start so we think about really the local area and how we can contribute to and improve that with our project."

To find out more about Milieu, visit their Apartments.com.au Developer Profile <a href="/developers/milieu-property">here</a>.

With everything going on, we caught up with Michael McCormack, the co-founder at Milieu, to talk about how they as a development company have matured with the apartment market

Inside Milieu's design-led approach to apartment development: Five minutes with Michael McCormack

Embark on an exclusive journey through Richmond's vibrant landscape with Stefano Paciocco from PACASA, as he unveils the captivating story behind the iconic Park House development. Nestled atop Richmond Hill, Park House emerges as a beacon of luxury living, meticulously crafted to exceed the expectations of the discerning buyer.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/YlbPDCBxCWU?si=T0hyFneobTrwt5Ji" title="YouTube video player" width="660"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=110363]

Richmond, often hailed as the quintessential link between North and South, beckons with its rich tapestry of culture and connectivity. Against this dynamic backdrop, PACASA identified a unique opportunity to redefine luxury living in the heart of Richmond. Park House, a culmination of vision and innovation, embodies the essence of contemporary elegance fused with timeless allure.

Discover the allure of , where every detail is thoughtfully curated to evoke a sense of urban sophistication. From its coveted location overlooking a picturesque pocket park to its unrivalled city views, Park House promises a lifestyle of unparalleled indulgence.

[smartcode_project:default project_id=110363 project_image_fid=213014]

Join Stefano Paciocco as he delves into the intricacies of Park House's design philosophy, where luxury meets functionality. Witness the evolution of buyer preferences as Stefano sheds light on the bespoke customization options embraced by Park House residents. From expansive living spaces to meticulously crafted interiors, Park House redefines the art of modern living.

Gain invaluable insights into PACASA's collaborative approach, where esteemed architects such as Cera Stribley and Freadman White converge to shape architectural masterpieces that transcend convention. Explore the symbiotic relationship between developer, architect, and builder as Stefano unveils the future of urban renewal.

[smartcode_project:default project_id=110363 project_image_fid=213026]

Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

Unlock the door to your dream home today. Experience Park House by PACASA and redefine your notion of urban living.

Key Highlights:

<ul>
	<li>Unveiling Park House: A Journey of Luxury Living in Richmond</li>
	<li>Insights from Stefano Paciocco: The Visionary Behind Park House</li>
	<li>The Evolution of Urban Living: Customization and Design Trends</li>
	<li>Collaborative Excellence: Architectural Marvels by Cera Stribley and Freadman White</li>
	<li>Embrace Luxury Living: Park House by PACASA Awaits</li>
</ul>

Experience the epitome of luxury living with Park House by PACASA. Elevate your lifestyle amidst Richmond's vibrant tapestry of culture and connectivity. Discover a sanctuary where luxury knows no bounds, and every moment is an expression of refined elegance. Welcome to Park House, where luxury meets legacy.

[smartcode_project_cta:default project_id=110363]

[smartcode_project:default project_id=110363 project_image_fid=213016]

Discover the luxurious Park House by PACASA, as Stefano Paciocco shares insights into this prestigious Richmond development. Learn how PACASA collaborates with renowned architects like Cera Stribley and Freadman White to craft bespoke residences. Experience urban renewal at its finest with PACASA's commitment to excellence.

Park House by PACASA: How Stefano Paciocco of PACASA is Redefining Richmond's Urban Landscape

Prominent Sydney lower North Shore developer Abadeen branched out into the owner-occupier market in Melbourne late last year.

They announced former CBRE executive Andrew Leoncelli as their managing director, as well as their first two developments, <a href="/new-apartments/malea-94-burke-road-malvern-east">Malea</a> in Malvern East, and an upcoming project at <a href="/new-apartments/grandview-prahran-616-646-high-street-prahran-vic-3181">646 High Street, Prahran</a>.

With everything going on at <a href="/developers/abadeen-group">Abadeen</a>, we caught up with Andrew Leoncelli to discuss the strategic decision in taking over Abadeen's push in Melbourne.&nbsp;

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Leoncelli says Abadeen is a great business to be a part of.

"Abadeen Group in Sydney, run by Justin Brown is a very successful, luxury high end property developer with lots of runs on the board, lots of great projects, lots of great delivered projects and lots of great capital partners and consultants," Leoncelli says.

The focus for Abadeen VIC is Melbourne's east and south-east, owner-occupier stock in the best locations.

There are just seven apartments on offer at Malea, the only new development on Malvern East's Central Park.

[smartcode_project:default project_id=141969 project_image_fid=222388]

Abadeen will be submitting an application for 646 High Street in Prahran soon, and pending council approvals which they hope to come later this year, will launch either at the end of 2024 or more likely the start of 2025.

"Identifying sites where there's retail amenity, good public transport, some lifestyle amenity, whether that be a park, beach, those sort of things, is key for us," Leoncelli says.

"High Street is moments to High Street Armadale, it's in <a href="/new-apartments/prahran-vic-3181">Prahran</a> East village, it gets great city views, it's surrounded by good public transport and infrastructure, great restaurants, pubs. It's a really exciting little pocket of Melbourne."

Leoncelli says there hasn't been a lot of high end development in that community

"I think it's a really great opportunity working with Carr to deliver a really high end product."

The project will target the downsizer with two and three-bedrooms. The two-bed apartments will start from over 100 sqm, and the three's with a study will have over 200 sqm of living space.

"It will suit those looking for something of high quality and size that matches their needs."

Read more:&nbsp;"<a href="/news/nsw/theres-big-demand-for-the-empty-nester-five-minutes-with-abadeens-justin-brown">There's big demand for the empty nester": Five minutes with Abadeen's Justin Brown</a>

How Abadeen will contribute to Melbourne's high end owner-occupier market: Five minutes with Andrew Leoncelli

2023 was a busy year for luxury Sydney North Shore developer Abadeen Group.

They announced they were expanding into Melbourne with the establishment of <a href="/developers/abadeen-group">Abadeen</a> Victoria, led by former CBRE executive Andrew Leoncelli.

They're keeping with the model that has served them so well in Sydney. Their first project, <a href="/new-apartments/malea-94-burke-road-malvern-east">Malea</a> in <a href="/new-apartments/malvern-east-vic-3145">Malvern East</a>, suits the high end downsizer in an area which underserves this market. There are just seven apartments on offer at Malea, the only new development on Malvern East's Central Park.

With everything going on at Abadeen, we caught up with Abadeen's Founder and Managing Director Justin Brown to talk more about Abadeen's approach to development.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/aOdlCfkYu6Q?si=QwwGTlcAaisJ8FQV" title="YouTube video player" width="560"></iframe>

Brown's experience in project marketing armed him with the knowhow to create his own development firm, Abadeen, which he founded in 1999.

He was one of the original founders of both Colliers and CBRE's project marketing divisions, the latter of which he is chairman.

On having the experience in the project marketing space, Brown says it's been their history of&nbsp;advising developers on where they sees the product, where they sees the product, what the purchasers want, and what is the best design.

"We identify where we believe where the market is, and at the moment we believe there is a big demand for the empty nester product, and that needs to be delivered well," Brown says.

Abadeen currently has 10 projects currently under construction, the majority of which are boutique projects on the lower North Shore.

Later this year they'll be hoping to <a href="/news/nsw/perifa-and-abadeen-to-create-putney-waterfront-precinct-putney-wharf-residences">launch their Putney project Pier 20</a>, where they are a joint venture partner with <a href="/news/nsw/how-perifas-vertically-integrated-model-brings-confidence-to-off-the-plan-apartment-buyers-five-minutes-with-perifa-co-founder-fabrizio-perilli">Fabrizio Perilli's PERIFA</a>.

"There's big demand for the empty nester": Five minutes with Abadeen's Justin Brown

New developer PERIFA announced itself into the Sydney off the plan development space in 2023 when they revealed plans to redevelop a significant site on Sydney Harbour.

Teaming up with Justin Brown's Abadeen, the joint venture partners will <a href="/news/nsw/perifa-and-abadeen-to-create-putney-waterfront-precinct-putney-wharf-residences">redevelop Putney's historic&nbsp;Halvorsen boatshed site</a> to create a 15,870 sqm lifestyle precinct on the water.

There's nothing new however about <a href="/developers/perifa">PERIFA</a> in terms of its experience in the development industry.

With everything going on at PERIFA, Apartments.com.au CEO Mike Bird caught up with development industry veteran, PERIFA Co-Founder and Managing Director Fabrizio Perilli, to talk about off the plan development in Sydney and the plans for PERIFA.

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Perilli is the president of the&nbsp;Property Council&nbsp;of Australia's NSW&nbsp;division and Managing Director of PERIFA's parent firm Versatile Group who has been developing and constructing high-end residential developments predominantly across the north shore for a number of years.

The former TOGA CEO says having the construction arm in Versatile&nbsp;brings a lot of confidence to the buyer.

"They know what they're going to get [with this model,"&nbsp;Perilli says.

"We're putting a lot of work in in regards to our schemes and making sure they're buildable, at the right price point, meeting the right quality.

"I really believe in the vertically integrated model and I think it has a massive advantage compared to the third party model."

PERIFA be looking at advancing the plans for the Putney project, dubbed Pier 20, this year. They'll be creating a community with&nbsp;a waterfront dining and commercial precinct within the restored Halvorsen boatshed, two three-level apartment buildings, 18 three-level townhouses, and a 36-berth marina.

<img alt="PERIFA" data-entity-type="file" data-entity-uuid="2157c21f-1c2c-433f-aa97-8fa59d28d2c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-01-09%20at%2010.48.09%20am.png?VersionId=AuZ2KbdrTI2ruTFLmz9JHGEfaDfV7yrv" />

Perilli says it's one of those iconic projects you only get to do every so often in your career.

"Putney has been a bit of a hidden gem for many years, and the chance you get to redevelop a wharf building into 19 amazing apartments is quite unique. You don't get many chances to do that many times in your life."

Perilli expects the buyer pool to come from a market which is in the proximity of Putney like Hunters Hill and Gladesville.

[smartcode_project_cta:default project_id=13962]

&nbsp;

How PERIFA's vertically integrated model brings confidence to off the plan apartment buyers: Five minutes with PERIFA Co-Founder Fabrizio Perilli

<a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> has lodged plans for a $750 million, three-tower mixed-use precinct that would complete the long-running redevelopment of Carlton's former Carlton United Breweries site.

The proposal at <a href="https://www.apartments.com.au/new-apartments/185-195-queensberry-street-carlton-vic-3053">46-78 Bouverie Street and 185-195 Queensberry Street</a> spans a 6,468 sqm site, the last remaining undeveloped parcels within the former brewery's 2007 masterplan.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the development will comprise two purpose-built student accommodation towers and a third build-to-sell apartment tower above a shared commercial podium and basement.

Across the three towers, SP Setia is proposing 606 build-to-sell apartments and 1,499 student accommodation units containing 2,009 beds.

The apartments will sit in the tallest tower, which will rise nearly 200m and 55 storeys. It will become&nbsp;one of the more substantial new build-to-sell apartment projects at the northern edge of Melbourne's CBD.

The apartment mix is weighted toward smaller inner-city product, with 188 studios, 206 one-bedroom apartments, 192 two-bedroom apartments and 20 three-bedroom apartments

<img alt="First look: SP Setia plans three-tower finale for Carlton’s former CUB precinct" data-entity-type="file" data-entity-uuid="8271bc87-1b0a-41b7-ac73-a425ee375261" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/3_2.png?VersionId=G4lw23o90B1boX4k4dj7rdz2ZEajS9wy" />

Part of the precinct will be a large-scale&nbsp;3,684 sqm supermarket and a further 2,198 sqm of speciality retail, creating close to 5,900 sqm of new commercial space within the precinct.

But one of the biggest components of the proposal is what sits between the buildings.

Around 4,650 sqm, or roughly 72 per cent of the site, will be publicly accessible open space, incorporating plazas, pedestrian connections, landscaped laneways and retail spill-out areas.

The ground plane is intended to finally complete pedestrian connections envisaged when the CUB masterplan was first approved nearly two decades ago, stitching together Victoria Street, Queensberry Street, Bouverie Street and Swanston Street through the former brewery precinct.

Urbis said the development would "complete the CUB precinct", with the public realm providing important north-south and east-west connections through what is currently the final undeveloped portion of the masterplanned site.

SP Setia is also exploring a new linear park within the Bouverie Street road reserve, with the concept to be developed further with the City of Melbourne through the planning process.

The proposal is being pursued through the Victorian Government's Development Facilitation Program under Clause 53.23 for significant residential development with affordable housing.

The planning report acknowledges the proposed heights exceed those contemplated under the original Comprehensive Development Plan and masterplan, but argues the built-form context has changed considerably over the past two decades.

Urbis said the three towers would instead create a stepped transition between Carlton and the Hoddle Grid, rising progressively from the 94.1-metre Tower One along the Queensberry Street edge to the 199.44-metre Tower Three closer to the established CBD-scale buildings to the south.

<img alt="SP Setia" data-entity-type="file" data-entity-uuid="e885a07a-592c-40fc-bf82-e6dbaf32da54" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.52.24%E2%80%AFAM.png?VersionId=7s_ErUkSKAdY1mAWp3GRZgMNCGtwhk5m" />

SP Setia plans to deliver the development across three stages.

Stage One would deliver the basement, podium and retail areas for the entire precinct alongside the first student tower. Tower Two would follow in Stage Two, before the 606-apartment Tower Three is delivered as the final stage.

If approved and delivered, the project would close out a redevelopment process that has been underway since the former brewery masterplan was approved in 2007, adding more than 2,600 student beds and apartments to a precinct already home to Swanston Central, the Barak Building, RMIT Design Hub and several large student accommodation developments.

&nbsp;

&nbsp;

Joel Robinson

SP Setia plans three-tower finale for Carlton’s former CUB precinct

Melbourne developer Lowe Living is seeking to add to its growing bayside apartment pipeline, filing plans for a boutique eight-residence development in tightly held Middle Park.

Lowe Living, which has built much of its development portfolio across Melbourne's affluent bayside and south-east suburbs, is behind the plans for the 730 sqm site at <a href="https://www.apartments.com.au/new-apartments/123-125-erskine-street-middle-park-vic-3206">123-125 Erskine Street</a>, just off Armstrong Street and within the Armstrong Street Neighbourhood Activity Centre.

The developer is seeking approval for a five-storey residential building above two basement levels, with just eight large-format apartments and 18 car spaces.

“This is a deliberately very different proposition for us,"&nbsp;Tim Lowe, Co-Founder of Lowe Living, said.

"Eight residences is exceptionally boutique, but that's precisely what this site calls for.

“There is a strong community in Middle Park and the surrounding suburbs who have spent decades building a life here. They no longer want the maintenance of a large period home, but they aren't prepared to compromise on space, quality or location. We think there is a real opportunity to capture that hyper local market. A site like this rarely comes to market.”

<img alt="Lowe " data-entity-type="file" data-entity-uuid="875fe572-0f14-4d90-9e11-55b28dd07731" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.42.49%E2%80%AFAM.png?VersionId=GDNQRv9BfpR9r1zkZ5UDyUM4ZvpIksut" />

The low-density proposal has been designed by Cera Stribley and is being progressed through the Victorian Government's Great Design Fast Track pathway, having already secured eligibility from the Minister for Planning.

The Office of the Victorian Government Architect supported its eligibility after finding the proposal demonstrated consistency with the program's seven design principles, while the project's financial feasibility has also been independently confirmed by Invest Victoria.

The project is targeting the downsizer market, with the planning documents describing the homes as larger-format residences and noting the two penthouses could otherwise have been configured as four separate apartments.

<img alt="Lowe 2" data-entity-type="file" data-entity-uuid="60ab0987-2da6-4175-adac-315dcf6053c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.15%E2%80%AFAM.png?VersionId=bOCPH0B2MFwlmaRW.TTCF9TzyifgVoQI" />

The site has dual frontage to Erskine Street and Canterbury Place and currently comprises a collection of commercial buildings used as offices, including a former heritage bakehouse, a former stable, a later gabled addition and a central courtyard.

It sits within the Commercial 1 Zone and the Armstrong Street Commercial Precinct heritage overlay, with the existing property classified as a contributory heritage place.

Heritage has subsequently played a significant role in Cera Stribley's design.

The front section of the former bakehouse facing Erskine Street will be retained, including its return walls, street-facing hipped roof and chimneys, while the Erskine Street façade and part of the western return wall of the former stable will also be incorporated into the new development.

Levels four and five will be set back five metres from the retained stable façade, while bricks removed through demolition are proposed to be salvaged and reused within the new building where possible.

<img alt="Lowe 3" data-entity-type="file" data-entity-uuid="e97927a9-a2de-4a0f-83b6-65451238abfa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.06%E2%80%AFAM.png?VersionId=VR44AChLrX9q1XPB9GvVQV.ALXXbe4gC" />

Rather than presenting as a single five-storey building to Erskine Street, Cera Stribley has broken the development into a series of distinct forms.

A three-storey infill element will sit between the retained bakehouse and stable façades, with the upper levels recessed behind the heritage fabric. Canterbury Place will similarly feature two three-storey podium forms, separated by a central pedestrian accessway, before the upper two levels step back from the street.

A pedestrian through-link will run through the centre of the project between Erskine Street and Canterbury Place, creating entrances from both sides of the site and introducing landscaping and communal areas through the ground plane.

Landscape architect Acre has designed planting across the ground level, private terraces and upper levels, including a feature canopy tree at level three and integrated planting and arbours across the level four terraces. Five existing Erskine Street trees are proposed to be retained.

Sustainability is also a significant component of the Great Design Fast Track application. The apartments are targeting an average eight-star NatHERS rating, with no residence below 6.5 stars, while the project has achieved a 75 per cent BESS score. Seven of the eight apartments are designed for cross-ventilation, with the remaining residence using mechanically assisted natural ventilation.

The plans also incorporate an 8kWp rooftop solar system, a 5,000-litre rainwater tank and infrastructure allowing future electric vehicle charging for every residence.

Lowe has a strong portfolio across Melbourne's blue-chip suburbs. They recently launched <a href="https://www.apartments.com.au/new-apartments/jardin-house-by-lowe-living-camberwell-335-camberwell-road-camberwell-vic-3124">Jardin House by Lowe Living</a> in Camberwell, their first development in the Stonnington LGA.

Lowe Living unveils Middle Park apartment development

Article summary

<ul data-end="888" data-start="289">
	<li data-end="442" data-section-id="8tsh6o" data-start="289">DVB Projects is preparing to launch its second Gold Coast apartment development, with demolition now underway at 137 Old Burleigh Road, Broadbeach.</li>
	<li data-end="573" data-section-id="1nyxl3e" data-start="443">The 34-level tower will comprise just 49 ultra-luxury residences, including half-floor, full-floor and penthouse apartments.</li>
	<li data-end="717" data-section-id="oiyimj" data-start="574">The launch follows strong demand at DVB's nearby Sea Glass project, which is more than 50 per cent sold and currently under construction.</li>
	<li data-end="888" data-section-id="epk9o9" data-start="718">The development adds to the transformation of Old Burleigh Road, with premium beachfront apartment projects continuing to reshape the tightly held Broadbeach strip.</li>
</ul>

<a href="https://www.apartments.com.au/developers/dvb-projects">DVB Projects</a> is preparing to launch its second Gold Coast apartment development, with demolition now underway on the Broadbeach site as the Sydney developer moves closer to bringing the ultra-luxury project to market.

The 34-level tower at <a href="https://www.apartments.com.au/new-apartments/137-old-burleigh-road-broadbeach-qld-4218">137 Old Burleigh Road</a> will comprise just 49 residences, ranging from half-floor apartments through to full-floor homes and a penthouse. The launch follows the strong sales performance of DVB's nearby Sea Glass development. More than half of the apartments at Sea Glass, on the other side of Broadbeach, have been snapped up, well ahead of its late 2027 completion

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="2944b4be-c84e-4b54-8dc1-c712e76704c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E02_Exterior_Street%20Level%20Entrance.jpg?VersionId=YoNig7pRdrE3HCue7sUj78LzJteeQf3H" />

The start of demolition at 137 Old Burleigh Road signals DVB Projects’ underlying confidence in the Gold Coast’s luxury beachside apartment sector.

“We see the Gold Coast as one of the most compelling lifestyle markets in Australia, particularly at the premium end where demand continues to deepen,” said Dean Brown, Managing Director of DVB.&nbsp;

“This project has been carefully designed to respond to that demand - delivering large-format residences with a level of quality, privacy and amenity that is still relatively rare in the apartment market on the beachside."

Brown says the site itself is "exceptional."

"Old Burleigh Road is one of the most tightly held beachfront strips, and opportunities to deliver a project of this scale and calibre in this location are extremely limited.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="398f377a-c037-455e-9250-0c5e0d84c35b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/I12_FF%20Balcony.jpg?VersionId=NwOiRWGMubR1c8wthuEfggklcja7al9." />

The project will comprise 40 half-floor residences of approximately 260 sqm, alongside eight full-floor residences spanning around 524 sqm.

A single penthouse will crown the building, featuring a private pool, barbecue area, indoor gym and dedicated entertaining spaces.

Residents will have access to a resort-style suite of amenities, including a 20-metre pool with daybeds, a gymnasium, hot and cold plunge pools, a sauna, and private residents’ lounge and dining facilities.

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="d1642bb0-9a66-4427-a022-dfc0988c6287" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/A02_Pool%20to%20View.jpg?VersionId=c0IXPyn_Gp_Kn3XCwzMrqIVkAdCEwVXP" />

Sales agent Todd Matheson, of <a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a>, which is marketing both 137 Old Burleigh Road and Sea Glass, said 137 Old Burleigh Road would address a clear gap in the market for genuine luxury products.

“There are very few opportunities on the Gold Coast where buyers can secure a residence of this size and quality in a new building,” Matheson said.

“What we’re seeing is a growing cohort of downsizers and interstate buyers who still want space - they’re not willing to compromise on living area, entertaining or finishes.

“This project has been designed with that buyer in mind. It offers the scale of a home, combined with the convenience and security of apartment living, in one of the coast’s most desirable positions.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="59aae0ca-5639-4320-8aca-d0bf60f48e43" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E01_Exterior%20Hero.jpg?VersionId=DS8Zfy2WtgUEtdfe0TEUuf1W1GfcZq8S" />

Located on a 1,156 sqm site one block from the beachfront, the development will replace an ageing walk-up building and is expected to contribute to the ongoing transformation of the Old Burleigh Road strip into one of the Gold Coast’s most prestigious residential corridors.

With the development moving into the delivery phase, 137 Old Burleigh Road is slated to hit the market later this year.

[smartcode_project_cta:default project_id=145141]

DVB Projects to launch second Broadbeach apartment tower as demolition commences

<a data-end="327" data-is-only-node="" data-start="250" href="https://www.apartments.com.au/developers/norus-projects" rel="noopener" target="_new">Norus Developments</a> has lodged plans for a new apartment development in Clayton that would add further momentum to the suburb's emerging Green Street corridor.

Plans have been lodged for the consolidated site at <a href="https://www.apartments.com.au/new-apartments/1359-1365-centre-road-clayton-vic-3168">1359-1365 Centre Road</a>, where Norus is seeking approval for 218 apartments across a 12-storey apartment building designed by <a href="https://www.apartments.com.au/architects/life-architecture-and-urban-design">Life Architecture</a>.

The proposal sits within the Clayton Major Activity Centre at the threshold of the planned Green Street corridor, a landscaped pedestrian connection intended to improve links through the precinct towards Clayton Railway Station.

The development would replace the site's existing collection of low-scale residential and commercial buildings with a single consolidated building, introducing significantly greater housing density to this part of Centre Road.

A retail tenancy is proposed at ground level to activate the Centre Road frontage, accompanied by transparent street interfaces and landscaping intended to create a more pedestrian-focused edge to the development.

<img alt="First look: Norus Developments plans landscape-led apartment project for Clayton’s emerging Green Street" data-entity-type="file" data-entity-uuid="0a5a763a-d9e9-4253-af2f-88008de27ebf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Clayton%20a.png?VersionId=S2WJJbat1XVkZwB9SnYtygirXgWHiklX" />

The building has been designed with stepped massing and upper-level setbacks to manage its transition towards surrounding residential properties. The planning report describes the approach as one that integrates the building into the landscape rather than treating landscaping as a secondary element.

"A strong landscape and public realm strategy underpins the proposal," Urbis states in the planning report.

"Public benefits include an affordable housing contribution, a new pocket park, generous landscaped setbacks, deep soil planting and integrated Water Sensitive Urban Design."

The report adds that these elements are intended to create "a permeable, pedestrian-focused ground plane that enhances walkability, supports urban cooling and reinforces the emerging Green Street character."

Biophilic and passive design principles extend through the residential levels, with planting, daylight, natural ventilation and views towards landscaped areas forming part of the amenity strategy.

Parking would be concentrated away from the public realm, with 145 car spaces proposed from the rear laneway rather than dominating the Centre Road frontage.

The proposal follows an extensive pre-application process with the City of Monash. Three formal meetings were held between the project team and Council from December 2025 to March 2026, with the scheme evolving through several concept iterations before the current design was lodged.

The project arrives as Clayton prepares for substantial change around its established activity centre and the wider Suburban Rail Loop precinct. Its position on Centre Road places the development within an existing concentration of shops, services and public transport, while the Green Street connection is intended to strengthen pedestrian access towards Clayton Railway Station.

First look: Norus plans landscape-led apartment project for Clayton’s emerging Green Street

<a href="https://www.apartments.com.au/developers/gardner-vaughan-group">Gardner Vaughan Group</a> has officially commenced construction on Bronze on Chevron, celebrating the sod turning of its first-ever Gold Coast development and marking a significant milestone in the company's continued expansion across South East Queensland.&nbsp;

Following the successful delivery of premium residential developments throughout Brisbane and the Sunshine Coast, <a href="https://www.apartments.com.au/new-apartments/bronze-on-chevron-8-mawarra-street-chevron-island-qld-4217">Bronze on Chevron</a> represents Gardner Vaughan Group's entry into the Gold Coast market. Bronze will deliver 119 one, two, three and four-bedroom apartments above two ground-level retail tenancies.

[smartcode_project:default project_id=107520 project_image_fid=367193]

The recent sod turning ceremony was attended by Deputy Mayor Mark Hammel, President of the Surfers Paradise Surf Life Saving Club, Cassandra Sedgman, project consultants, purchasers, project partners and invited guests to celebrate the commencement of construction.&nbsp;

Gardner Vaughan Group Chief Executive Officer Simon Betteridge said Bronze on Chevron represented an exciting new chapter for the business.&nbsp;

"We've spent almost four decades building homes that respond to the way people want to live, and we're excited to bring that experience to <a href="https://www.apartments.com.au/developments/chevron-island-qld-4217">Chevron Island</a>," Betteridge said.

"Bronze on Chevron is particularly significant because it marks Gardner Vaughan Group's first development on the Gold Coast following many successful projects across Brisbane and the Sunshine Coast."

[smartcode_project:default project_id=107520 project_image_fid=367183]

Betteridge said the ground breaking is a proud moment for the&nbsp;team and their purchasers, who can now see their future homes beginning to take shape.&nbsp;

"As both developer and builder, we're able to oversee every aspect of the project from design through to construction, ensuring the quality and attention to detail Gardner Vaughan Group has become renowned for."&nbsp;

Designed by acclaimed architectural practice <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a>, Bronze on Chevron has been thoughtfully designed to complement Chevron Island's evolving streetscape while embracing its relaxed coastal lifestyle.

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029.&nbsp;

[smartcode_project_cta:default project_id=107520]

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029

Mike Bird

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