Since launching the redevelopment of Moonee Valley Park back in 2019, Melbourne developer Hamton has continued to transform the racecourse surroundings into a $2 billion masterplan.

With everything going on at Moonee Valley Park in <a href="/new-apartments/moonee-ponds-vic-3039">Moonee Ponds</a>, Apartments.com.au CEO Mike Bird sat down with Hamton Managing Director Matt Malseed to discuss the development.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/PElObglwXRc?si=Wt4gK08_CO3PXLaH" title="YouTube video player" width="560"></iframe>

Builder ICON recently kicked off construction of the latest stage of Moonee Valley Park, <a href="/new-apartments/trackside-house-moonee-ponds-moonee-valley-racecourse-moonee-ponds">Trackside House</a>, the first building in the precinct that overlooks the track back to the city. It will also have the only units that will overlook the finishing straight.

Malseed says one of the unique features of the masterplan is that all of the buildings are spread out.&nbsp;

"It isn't just one good side and one not so good side, there's incredible aspects all around our botanical park. The vision for the precinct is for a neighbourhood within a botanical park."

[smartcode_project:default project_id=105114 project_image_fid=210517]&nbsp;

<a href="/new-apartments/trackside-house-moonee-ponds-moonee-valley-racecourse-moonee-ponds">Trackside House</a> will comprise just over 200 apartments across 11 levels.&nbsp;

Also under construction is <a href="/new-apartments/stonepine-house-at-moonee-valley-park-kenna-street-moonee-ponds">Stonepine House</a>, that includes&nbsp;119 one, two and three-bedroom units.

Both buildings will have extensive resident amenity like a rooftop pool, hobby room, state of the art gym, and private dining areas which are bookable by the resident app.

[smartcode_project:default project_id=110367 project_image_fid=199239]

<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/hamton&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0E_KxTvB4sh4R5VDysaj1S" href="/developers/hamton" target="_blank">Hamton</a>&nbsp;has worked with&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/architects/rothelowman&amp;source=gmail&amp;ust=1705021977799000&amp;usg=AOvVaw0Of0cUOZCUhZcA2AbzprPG" href="/architects/rothelowman" target="_blank">Rothelowman</a>&nbsp;for completed residential stages in the project. They're also working on Trackside and Stonepine House.

Cera Stribley has put plans together for the next stage of the precinct, which will be home a further 442 apartments to the growing community.

[smartcode_project_cta:default project_id=110367]

Since its launch in 2019, Hamton, a prominent Melbourne developer, has been steadily shaping the $2 billion masterplan of Moonee Valley Park. In a recent interview with Hamton's Managing Director, Matt Malseed, Urban.com.au CEO Mike Bird explores key insights for potential buyers.

Michael Bird

Everything a buyer needs to know about Moonee Valley Park: Five minutes with Hamton's Matt Malseed

Jonathan Drew, the accomplished Managing Director of Drew Group, sheds light on the remarkable triumphs and unique standing of Lagoon Residences in the Queensland real estate landscape. With a pedigree as a third-generation developer and an impressive portfolio featuring 15 noteworthy projects, Jonathan Drew introduces a wealth of experience and a keen understanding of market dynamics to the forefront of the discussion.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/_lR8U2968ws?si=2BF8OZiWIWFFURrP" title="YouTube video player" width="660"></iframe>

[smartcode_project_cta:default project_id=108747]

Setting the Benchmark in Main Beach 
Lagoon Residences, situated in the heart of Main Beach on a sprawling 4,000 square meters site, is not just a residential project; it's a benchmark for evolved luxury and responsible development. Drew Group, cognisant of the diverse market profiles, meticulously crafted the project to offer a wide range of options, including spacious three-bedroom apartments with media rooms. The emphasis on quality living is evident, with storage cages and an impressive 89% of apartments featuring two side-by-side car parks.

Sustainability as a Cornerstone 
The commitment to excellence extends beyond aesthetics, with Lagoon Residences achieving a remarkable six-and-a-quarter Nat's Green Star rating. Sustainability is ingrained in the project's DNA, from fully double-glazed windows reducing thermal loads to the integration of solar panels for communal use, rainwater tanks for landscaping, and provisions for electric vehicles and charging systems. Drew Group's forward-thinking design not only caters to current demands but positions Lagoon Residences as a future-proof investment.

[smartcode_project:default project_id=108747 project_image_fid=191661]

Shifting Paradigms: Owner-Occupiers in Focus 
Jonathan Drew challenges the traditional segmentation of apartments as either investor or owner-occupier-centric. With a shift in market dynamics, more owner-occupiers are embracing apartment living, and Drew Group responded by creating homes within the apartment framework. The larger-sized apartments, designed with ample storage, spacious kitchens, and king-size bedrooms, resonate with those seeking a home within the vibrant community of Main Beach.

Progressive Partnerships and Efficient Approvals 
Acknowledging the role of Gold Coast City Council in fostering progress, Jonathan Drew highlights their efficient collaboration, resulting in one of the fastest development approvals in a decade—just three months. The Council's progressive outlook and Drew Group's meticulous adherence to planning guidelines led to a harmonious approval process, setting a positive precedent for future developments.

[smartcode_project:default project_id=108747 project_image_fid=204481]

Personal Commitment and Community Integration 
Beyond professional success, Jonathan Drew underlines the personal commitment to Lagoon Residences. Family members and close friends are not just part of the project; they are moving in as residents. This personal stake underscores the immense responsibility Drew Group feels in delivering a residence that goes beyond expectations.

For those considering investing in Lagoon Residences, Jonathan Drew advises seeking developers with a proven track record, reputable builders like Hutchinson, and projects under construction. Lagoon Residences epitomizes the perfect alignment of experience, expertise, and personal commitment, making it a standout choice for those seeking luxury living on the Gold Coast.

[smartcode_project_cta:default project_id=108747]

[smartcode_project:default project_id=108747 project_image_fid=221592]

&nbsp;

Jonathan Drew, the Managing Director at Drew Group, delves into the extraordinary success and rare position of Lagoon Residences in the Queensland market. As a third-generation developer with a portfolio of 15 projects, Jonathan Drew brings a wealth of experience and a keen eye for market dynamics to the forefront.

Nurturing excellence: Jonathan Drew and the vision behind Lagoon Main Beach

Pikos Group's CEO Michelle Wooldridge Discusses Brisbane's Property Market and Exciting Developments

Apartments.com.au's CEO Mike Bird recently had an insightful conversation with Michelle Wooldridge, the CEO of Pikos Group. With a wealth of experience in the property market, including roles with major developers, Wooldridge shared her perspectives on Brisbane's property market and provided a glimpse into Pikos Group's exciting future.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xtIs4BgHEf8?si=1iMMNneu5wpjcwB1" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

Evolution of Brisbane's Property Market

Wooldridge highlighted the evolution of Brisbane's property market over the past 5 to 10 years, emphasizing the city's growth and evolving placemaking initiatives. The rise of owner-occupiers and increased interest from interstate and international buyers indicate Brisbane's appeal. With significant precincts like Eagle Street and Queens Wharf nearing completion, coupled with the upcoming Olympics, Brisbane's property market is experiencing tremendous momentum.

Challenges and Opportunities

The interview touched on challenges arising from major infrastructure projects, such as hospital developments and the Olympics. Wooldridge acknowledged the positive impact of these projects on Brisbane's growth but highlighted the pressure on the subcontractor market. Despite challenges, the underlying fundamentals and the confidence in Brisbane's growth trajectory provide a solid foundation for continued success.

Changing Perspectives on Urban Living

Wooldridge and Bird discussed the shift in perspectives on urban living, emphasizing lifestyle choices and the appeal of apartments. Brisbane's favorable weather, coupled with high-quality products, makes the city an attractive option for those reassessing their living preferences. The discussion touched on the changing needs of residents, including downsizers and mature families, who seek the convenience and lifestyle benefits of well-located, high-end projects.

[smartcode_project:default project_id=90059 project_image_fid=218025]

Pikos Group's Pipeline and Vision

Wooldridge shared Pikos Group's impressive pipeline, boasting a $1.2 billion portfolio. The diverse projects, strategically located in or near riverfront precincts, contribute to the group's confidence in Brisbane's future growth. The discussion highlighted Pikos Group's transition from a business-to-business (B2B) model to a developer holding and managing stock, marking a new phase in the company's approach.

Confidence in Pikos Group's Future

Assembling a team with both tier-one corporate capability and entrepreneurial innovation, Pikos Group aims to deliver exceptional projects. Wooldridge expressed confidence in the team's ability to blend experience and innovation, citing the Lambert Street project at Kangaroo Point as an exciting example of this synergy.

[smartcode_project:default project_id=90059 project_image_fid=218022]

[smartcode_project_cta:default project_id=90059]

The conversation concluded with Bird expressing Apartments.com.au's enthusiasm for partnering with Pikos Group, recognizing the depth of experience and the exciting prospects the collaboration promises for Brisbane's property market.

Stay tuned for Pikos Group's transformative projects that marry corporate expertise with entrepreneurial spirit, shaping Brisbane's urban landscape for years to come.

[smartcode_project:default project_id=90059 project_image_fid=218023]

Dive into Brisbane's property market in this interview with Michelle Wooldridge, the CEO of Pikos Group. Gain valuable insights into the evolution of Brisbane's real estate scene, driven by placemaking initiatives and an influx of interstate and international interest. 

Explore the challenges and opportunities presented by major infrastructure projects like hospitals and the upcoming Olympics, and discover how Pikos Group is strategically positioned with a $1.2 billion pipeline to capitalise on the city's growth. 

How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group

Iwan Sunito Unveils Vision for One Global Capital's Future Developments

In a recent interview with Apartments.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of <a href="/developers/one-global-capital">One Global Capital</a>, to delve into the company's impressive background and its exciting vision for the future.

While <a href="/developers/one-global-capital">One Global Capita</a>l may seem like a new player, it's the rebranded face of Crown Group, a family office that has already delivered $4 billion worth of developments.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/RKUijhaQ1-E?si=DFNp_PISd90TSNIJ" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

Background and Rebranding

Sunito clarified that <a href="/developers/one-global-capital">One Global Capital</a> is the fresh identity chosen to present his family office, formerly known as Crown International Investment. The rebranding, which took place in 2023, aligns with the philosophy of "One Vision, Infinite Possibilities", emphasising the global reach of the company. Sunito highlighted the intention to continue the legacy of successful projects, pushing boundaries in 2023 and beyond.

Upcoming Projects

With an impressive portfolio of almost $1.5 billion worth of developments in planning, <a href="/developers/one-global-capital">One Global Capital</a> is set to make its mark quickly on the Sydney off the plan apartment market. Sunito shared details about two major projects – a $1 billion, 300-apartment development in Macquarie Park and a groundbreaking $1.2 billion project in Chatswood. The latter is expected to be the largest of its kind, featuring an extraordinary design that aligns with <a href="/developers/one-global-capital">One Global Capital'</a>s commitment to excellence.

Target Audience and Urban Living Trends

Sunito discussed the evolving trend of urban living, noting that more people are gravitating towards city living. <a href="/developers/one-global-capital">One Global Capital </a>aims to tap into the local and global buyer markets. Sunito explained that they are targeting residents who seek high-rise living with extensive amenities, catering to both local buyers and the influx of migrants contributing to Australia's population growth.

Signature Amenity and Thoughtful Design

A key focus for One Global Capital has always been thoughtful design. Sunito, an architect by background, stressed the importance of creating an experience of space that goes beyond technology and style. He emphasised the need for buildings to be world-class, with an iconic and timeless design. Sunito shared the joy of seeing people positively respond to their buildings, reinforcing the psychological and physiological impact of well-designed structures.

The Future Vision

Looking ahead, Sunito expressed his commitment to pushing the boundaries of design, emphasising that great architecture contributes to a legacy beyond profitability. He highlighted the psychological value of buildings, noting that they should be designed to withstand the test of time and become iconic landmarks.

In closing, Sunito shared his excitement about the future, where One Global Capital is set to go public in the next five years. The company's focus remains on creating a green city for the future, reflecting their passion, purpose, and commitment to being more than just developers.

&nbsp;

Stay tuned for <a href="/developers/one-global-capital">One Global Capital</a>'s transformative projects, where innovation and care converge to shape the urban landscape.

In a recent interview with Urban.com.au, Mike Bird sat down with Iwan Sunito, the CEO and founder of One Global Capital, to delve into the company's impressive background and its exciting vision for the future. While One Global Capital may seem like a new player, it's the rebranded face of Crown International Investment, a family office that has already delivered $4 billion worth of developments.

Iwan Sunito unveils vision for One Global Capital's future apartment developments

In an exclusive interview, Apartments.com.au CEO Mike Bird sits down with Daniel Clarke, General Manager at Sherpa Property Group, to delve into the fascinating journey of Nexus, the sixth project under the renowned Perspective brand. Initially approved as a 14-level building, the project faced a twist when the courts overturned the decision. However, Clarke shares how this setback became an opportunity for redesign, resulting in what they believe is the best code-accessible development.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/vTRw2CJauWI?si=XQSO5QL8qhCchg6c" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=108324]

Clarke expresses his excitement about the redesigned project, emphasising its enhanced functionality and aesthetic appeal. The article highlights the positive response from existing buyers, who, despite the project's initial hiccups, have shown confidence in Sherpa Property Group's commitment to delivering an exceptional product.

[smartcode_project:default project_id=108324 project_image_fid=232460]

As the conversation unfolds, Clarke sheds light on the buyer demographic, emphasising the spaciousness of the apartments, which range up to 200 square meters. The mix includes three to four-bedroom units, attracting a local market, down-sizers, and even interest from interstate buyers, particularly from Sydney and Melbourne.

The article concludes with insights into Sherpa Property Group's development philosophy under the Perspective brand. With a focus on the "less is more" approach, Clarke explains how their design strategy evolved based on feedback and interest generated by earlier projects. The Perspective brand's consistent emphasis on larger, more livable spaces resonates with buyers and reflects the company's commitment to creating unique and appealing coastal living experiences.

[smartcode_project:default project_id=108324 project_image_fid=232523]

Prospective buyers are encouraged to explore the recently finished display suite at Perspective on Albatross, showcasing the company's commitment to quality and innovative design. The interview offers a unique perspective on Sherpa Property Group's approach, providing potential buyers with valuable insights into the developer's track record and commitment to delivering outstanding coastal living experiences.

[smartcode_project_cta:default project_id=108324]

[smartcode_project:default project_id=108324 project_image_fid=231829]

&nbsp;

Join us in this insightful interview with Daniel Clarke, the General Manager at Sherpa Property Group, as he discusses the exciting journey of the Nexus project, the sixth under the Perspective brand.

Everything a buyer needs to know about Sherpa's Perspective Nexus, Palm Beach - Five Minutes with Daniel Clarke

Why Fitzroy, Why Now? 
Purchased five years ago, the Fitzroy site for Fabbrica Fitzroy, has witnessed an intriguing evolution. Ash Bramich sheds light on the adaptive approach PACE took, responding to shifts in the market. The focus on owner-occupiers became paramount, leading to a redesign that increased apartment sizes and catered to downsizers. This dynamic response to market demands reflects PACE's commitment to meeting the evolving needs of property buyers.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SWmQoOutbwI?si=MwWtEYNZo47hpz0o" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=139552]

The Industrial Vibe: Designing Fabbrica Fitzroy 
Mike Bird commends PACE for its innovative design approach at Fabbrica Fitzroy, seamlessly blending the industrial aesthetic with a modern twist, perfectly mirroring Fitzroy's eclectic charm. The conversion of an industrial warehouse into Fabbrica Fitzroy, a contemporary masterpiece, not only aligns with Fitzroy's vibe but also instills confidence in potential buyers. The visual transformation, backed by substantial investment, stands as a testament to PACE's dedication to authenticity and quality.

Unveiling Fabbrica Fitzroy: Size, Mix, and Market Focus 
Fabbrica Fitzroy boasts 78 apartments, strategically mixing one, two, and three-bedroom configurations. With a focus on owner-occupiers and downsizers, the project includes townhouses with street frontage, catering to diverse preferences. A deliberate emphasis on larger apartments addresses the changing landscape of property demands.

[smartcode_project:default project_id=139552 project_image_fid=240740]

PACE's Evolution and Rebranding 
Ash Bramich outlines PACE's strategic evolution, acknowledging past success and pivoting towards a more owner-occupier-centric approach. The recent rebrand, reassessment of values, and collaboration with top-tier consultants signify a commitment to understanding the market and aligning projects with buyer expectations.

PACE's Unique Advantage: Developer and Builder Synergy 
Mike highlights PACE's advantage as both a developer and builder. With over 30 years of experience and a track record of delivering over 100 projects, PACE navigates challenges more efficiently, ensuring promises are not just met but exceeded.

[smartcode_project:default project_id=139552 project_image_fid=240743]

Building on Fitzroy's Legacy 
The interview draws parallels with Fitzroy's rich development history, mentioning iconic developers like Neometro, Milieu, and Piccolo. PACE, with Fabbrica Fitzroy, join this league and aims not only to meet but exceed the benchmarks set by these industry stalwarts.

In an era where property buyers seek transparency and authenticity, PACE Development Group's dedication to quality, innovative design, and buyer-centric approaches positions Fabbrica Fitzroy as a formidable player in Fitzroy's dynamic landscape.

Stay tuned for more updates as we delve deeper into Fabbrica Fitzroy with PACE Development Group.

[smartcode_project_cta:default project_id=139552]

[smartcode_project:default project_id=139552 project_image_fid=240744]

In a candid interview conducted amidst the chic urban landscape of Fitzroy, Mike Bird, CEO of Urban.com.au, sat down with Ash Bramich, the Sales and Marketing Director of PACE Development Group, to unravel the story behind their upcoming project - Fabbrica Fitzroy. 

Unveiling Fabbrica Fitzroy: A Conversation with Ash Bramich, Sales and Marketing Director of PACE Development Group

In a recent interview between Urban CEO Mike Bird and Alex Adams, Head of Sales and Marketing at Aqualand, the progress of the Aura development was discussed, shedding light on its unique features and the current real estate market in Sydney.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/qMBCf5H49xs?si=a2pqfBvO9fepFE78" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=30959]

Unveiling Aura's Unique Design and Progress 
Situated just across the road from the Aura development, the interview began with a glimpse of the progress made. Adams shared that Aura, visually appearing as four interconnected buildings, is actually a single structure with 28 levels. The design, akin to four interconnected pedals, showcases the innovative approach Aqualand has taken.

Sales and marketing for Aura have seen tremendous success, despite the challenges in the general market. Adams attributed this success to a combination of luck and effective marketing strategies, putting the project on track to achieve the remarkable milestone of $500 million.

[smartcode_project:default project_id=30959 project_image_fid=218005]

Sydney's Resilience in the Real Estate Market 
Adams expressed his confidence in Sydney leading the real estate market's resurgence, noting that the city is emerging from what he humorously referred to as a "funny period." The market's recovery, driven by strategic marketing and client engagement, reflects a positive trend for Aura.

Targeted Buyers and Demographics 
The types of buyers for Aura have remained consistent over time, primarily local downsizers, young professionals, and upsizers from the lower North Shore area. Adams highlighted the unexpected interest from Pymble and Lindfield, showcasing the project's broad appeal.

The Impact of Previous Projects 
Adams discussed the influence of Aqualand's completed projects, particularly Blue at Lavender Bay and Revy. These completed projects not only serve as brand recognition but also act as tangible examples for potential buyers. The confidence gained from showcasing completed developments has been a key factor in attracting interest in Aura.

[smartcode_project:default project_id=30959 project_image_fid=202656]

Building Confidence Through Transparency 
The discussion touched on Aqualand's commitment to transparency, a critical aspect often lacking in the real estate market. Adams emphasized the importance of showcasing construction progress through visual updates and detailed quarterly videos. This commitment to transparency aims to build trust and confidence among potential buyers.

Key Buyer Concerns: Quality, Size, and Location 
Adams identified the top three concerns of potential buyers: quality, size, and location. Quality, referring to the construction and finishes, takes precedence. Size became a crucial focus for Aura, with a deliberate effort to provide larger apartments, responding to the evolving needs of the local market. Lastly, the proximity to the Victoria Cross Metro station and the array of amenities within the building contribute to Aura's appeal.

A Unique Approach to Amenities 
Aura offers a distinctive range of amenities, including an underground pool inspired by Turkish baths, a wellness center, a gym in collaboration with Technogym, and a five-star concierge service. The Sky Deck on level 26 provides residents with breathtaking views, making it a unique and coveted space within the development.

[smartcode_project:default project_id=30959 project_image_fid=202655]

Black Key Subscription Service 
A standout feature of Aura is the Black Key subscription service, offering a level of service comparable to the prestigious AMEX Black Card. This exclusive service includes personalized assistance for events, last-minute dining requests, and access to the Sky Deck, adding an extra layer of luxury to Aura living.

Aqualand's Aura stands out not only for its innovative design and construction progress but also for its commitment to transparency and meeting the evolving needs of the real estate market in Sydney. The collaboration between Urban and Aqualand reflects a shared commitment to delivering exceptional projects that inspire confidence in buyers.

[smartcode_project_cta:default project_id=30959]

In a recent interview between Urban CEO Mike Bird and Alex Adams, Head of Sales and Marketing at Aqualand, the progress of the Aura development was discussed, shedding light on its unique features and the current real estate market in Sydney.

How Aqualand have quickly developed their brand in Sydney's luxury market with Alex Adams

<a href="/developers/goldfields-group">Goldfields Group</a>&nbsp;has been at the forefront of residential development for a number of years. It was that experience that helped them make the move first into the office sector, and then into the multi-residential high-rise apartment space in&nbsp;<a href="/new-apartments/sydney-nsw">Sydney</a> recently, as well as expanding their house and land developments to Western Australia.

With everything going on, Apartments.com.au CEO Mike Bird caught up with <a href="/developers/goldfields-group">Goldfields Group</a>&nbsp;CEO Lachlan Thompson, in the Beverley Rooftop bar which sits atop <a href="/developers/goldfields-group">Goldfields</a>&nbsp;House, their commercial tower at&nbsp;627 Chapel Street in <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a>, to talk about their approach to development.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hjTv0srRT1g?si=GsAamRTDkk3k2Jkf" title="YouTube video player" width="560"></iframe>

Goldfields House was <a href="/developers/goldfields-group">Goldfields Group</a>&nbsp;entry into the office market, presenting&nbsp;both commercial and hospitality elements.&nbsp;In 2017, amid expectations of a significant run on commercial office rents, the team strategically decided to explore the uncharted territory.

"The opportunity was probably a little bit bigger than we were looking for in 2017," Thompson says.

"We thought there was going to be a significant run on commercial office rents."

They had initially been looking for something smaller, missing out on a few opportunities in Cremorne, before securing the prime site on South Yarra's Chapel Street.

It completed around the time where the leasing market was the worst in three or four decades, but the fact they delivered a product that was the best in class, meant they were incredibly successful in leasing the building.

The success at Goldfields House led <a href="/developers/goldfields-group">Goldfields Group</a>&nbsp;into the high-rise apartment space, with the learnings of developing a high-rise office tower with the amenity to match.

"Amenity is everything these days, and it's a bit of a one-upmanship at the moment as to who can provide the most," Thompson said on residential developments.

"What there is that's coming out of the market at the moment is that everyone is becoming very house proud of where they live, and becoming super loyal to the building that they've bought in."

<a href="/developers/goldfields-group">Goldfields Group</a>&nbsp;first made the move into Sydney high-rise market with <a href="/new-apartments/the-bryson-of-chatswood-871-877-pacific-highway-chatswood">The Bryson of Chatswood</a>, a 90-metre tower in the heart of <a href="/new-apartments/chatswood-nsw-2067">Chatswood</a>. That came after a low-rise townhouse and apartment project in Pymble.

[smartcode_project:default project_id=21170 project_image_fid=231163]

The Bryson, near Beauchamp Park will comprise 70 one, two and three-bedroom apartments across its 26 levels, including a collection of&nbsp;skyhomes and penthouses.

Thompson says he's seen a shift in buyer preferences during the marketing of <a href="/new-apartments/the-bryson-of-chatswood-871-877-pacific-highway-chatswood">The Bryson</a>.

"Two-bed one baths are nearly extinct, we saw that coming," Thompson says. What they didn't see coming was the amount of amalgamation requests.

"Probably about 25 per cent of enquiries at the moment are for amalgamations, turning twos into threes."

[smartcode_project:default project_id=21170 project_image_fid=210274]

<a href="/developers/goldfields-group">Goldfields</a> will be looking at recreating a smaller version of Goldfields House in Brisbane in the not too distant future.

All up <a href="/developers/goldfields-group">Goldfields</a> have delivered around 6,000 residential dwellings across house and land lots, apartments and townhouses.

With everything going on, Urban.com.au CEO Mike Bird caught up with Goldfields Group CEO Lachlan Thompson, in the Beverley Rooftop bar which sits atop Goldfields House South Yarra, to talk about their approach to development

How a diversified portfolio helped Goldfields Group expand into the apartment market: Five minutes with Goldfields Group CEO Lachlan Thompson

<a href="/new-apartments/skye-residences-kangaroo-point-8-river-terrace-kangaroo-point">Skye Residences</a> is the newest luxury apartment project by longtime Brisbane developer Pikos Group.

The three-building, Kangaroo Point development with just two apartments per floor has been a hit with local baby boomers since its launch a few months ago.

With everything going on at <a href="/new-apartments/skye-residences-kangaroo-point-8-river-terrace-kangaroo-point">Skye Residences</a>, including the recent construction kick off, Urban CEO Mike Bird caught up with Pikos Group's CEO Michelle Wooldridge to talk about the project in depth.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/_V4d8JV7R8w?si=OcXfZxzrLb4I3-4D" title="YouTube video player" width="560"></iframe>

Wooldridge, a former director at Lendlease and also currently the Queensland Division Council Vice President at the&nbsp;Property Council of Australia, says the <a href="/new-apartments/skye-residences-kangaroo-point-8-river-terrace-kangaroo-point">River Terrace site</a> speaks for itself.

"It's a beautifully designed, beautifully finished product with great amenity, but it's all about the location, it's all about the uninterrupted views, the connectivity to the city," Wooldridge says.

Read more:&nbsp;<a href="/news/qld/skye-residences-the-kangaroo-point-clifftop-location-offering-the-best-of-brisbane">Skye Residences: The Kangaroo Point clifftop location offering the best of Brisbane</a>

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<a href="/new-apartments/skye-residences-kangaroo-point-8-river-terrace-kangaroo-point">Skye Residences</a>, under construction by Tomkins Commercial, sits&nbsp;on a vast 2,300 sqm site above the Kangaroo Point cliffs. The <a href="/new-apartments/skye-residences-kangaroo-point-8-river-terrace-kangaroo-point">Conrad Gargett-designed buildings</a> will home 68 luxury apartments.&nbsp;

Residents will get exclusive access to the 1,000 sqm sky deck which will home an infinity pool and a rooftop leisure and restaurant precinct.&nbsp;

All apartments feature uninterrupted views of the Brisbane City skyline, South Bank, the Botanic Gardens and the Brisbane River.

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With everything going on at Skye Residences, including the recent construction kick off, Urban CEO Mike Bird caught up with Pikos Group's CEO Michelle Wooldridge to talk about the project in depth

Everything a buyer needs to know about Skye by Pikos in Kangaroo Point: Five minutes with Pikos CEO Michelle Wooldridge

DM Property recently introduced a rare new off the plan apartment development to the undersupplied Geelong apartment market.

They recently launched Motif, a Rothelowman-designed building on York Street, right near the hear of the action as well as the beach.

With everything going on at Motif, including their recent launch event,&nbsp;Urban.com.au CEO Mike Bird sat down with DM Property Director Brendan Mullan to discuss the project in more detail.

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Rediscovering Hidden Potential

Mullan recounts the unearthing of Motif's site—an erstwhile garage shed factory concealed for years. The story of an elderly owner, oblivious to the site's true worth, intertwines with the government's strategic push for Geelong's development. This historic context shapes Motif's emergence as a hidden gem. The interview unveils the intriguing backstory of Motif's genesis and its connection to Geelong's larger transformation.

Geelong's Multifaceted Appeal

Over the past seven to eight years, Geelong has undergone a notable transformation. Mullan highlights the city's appeal across education, hospitality, and employment sectors, attracting a diverse buyer demographic. Motif, strategically positioned to align with Geelong's growth, emerges as a testament to the city's increasing desirability. The interview sheds light on how Geelong's current landscape caters to a broad spectrum of residents, setting the stage for Motif's significance.

Crafting Excellence with a Proven Team

Motif boasts a stellar team featuring renowned architects Rothelowman and sales experts RPM, leveraging the success of their previous project, RAR Home. Mullan emphasises the significance of assembling a team with a proven track record in the area. This section explores how the collaboration of experts contributes to Motif's unique identity and market positioning.

Striking Affordability and Quality Balance

A distinguishing factor of Motif is its commitment to delivering quality at an affordable price point. Mullan draws parallels to Melbourne's property scene a decade ago, aspiring to recreate a similar experience without compromising on standards. The interview elucidates on how Motif manages to strike a delicate balance between affordability and maintaining a high-quality living experience.

Powering Ahead with Strong Partnerships

Motif's partnership with Icon Kajima, one of the world's largest property companies, emerges as a cornerstone of the project. Mullan underscores how this alliance instills confidence in buyers amid uncertainties in the builder market. This section explores the positive influence of the partnership with Icon Kajima on buyer perception and the overall credibility of the Motif project.

Grand Launch and Market Resonance

With the completion of the display space, Mullan reflects on the initial market response, citing strong inquiries and early purchases. The upcoming grand launch marks a significant milestone in Motif's journey. This part of the article delves into the public reception and early sales as a reflection of Motif's resonance with the Geelong community.

As Motif Geelong prepares for construction, Brendan Mullan's insights, as revealed in the interview, form a compelling narrative of Geelong's growth and the project's pivotal role in shaping its future. With a commitment to diversity, quality, and collaboration, Motif stands as a beacon heralding a new era in Geelong's urban landscape.

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With everything going on at Motif, including their recent launch event, Urban.com.au CEO Mike Bird sat down with DM Property Director Brendan Mullan to discuss the project in more detail

Everything a buyer needs to know about Motif Geelong apartments: Five minutes with DM Property's Brendan Mullan

Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

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55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

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At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

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Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

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Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

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For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

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“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

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McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

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Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

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From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

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Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

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The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

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Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

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Mike Bird

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