After an incredible year of sales, 95% of the luxury residences at Allure Chevron Island have now sold, with only a handful of opportunities remaining.

&ldquo;We&rsquo;re very happy with the way things are progressing at the moment,&rdquo; Roy Skaf, Managing Director of developer Macquarie York, says.

Secluded on the Gold Coast&rsquo;s Chevron Island, yet still connected to the very best that Surfers Paradise has to offer, Allure is a landmark of design and style, set to offer the ultimate experience in luxury coastal living for its residents.

With the tower almost completely sold out, residents are mostly made up of local downsizers who are familiar with the exceptional lifestyle the location offers and are looking for a high- quality, contemporary home.

[smartcode_project:default project_id=21132 project_image_fid=152886]

&ldquo;What drove me to Allure was being able to maintain that centralised location, whilst also being able to have a quality, finished product at a reasonable price,&rdquo; Ben, a new buyer at Allure, says.

So, Why Allure?

Allure&rsquo;s stunning location has been a key factor in its success. The relaxed atmosphere of Chevron Island allows each residence to feel like a secluded oasis, while the island&rsquo;s amenities will mean everything you need to lead an extraordinary life is at your fingertips. The Surfers Paradise area is home to an abundance of shopping, dining and recreation options, affording residents endless opportunities to explore and indulge.

[smartcode_project:default project_id=21132 project_image_fid=33504]

And for when you want to stay close to home, there are a wealth of truly spectacular facilities within the building, designed to enhance residents&rsquo; quality of life far beyond the norm. The rooftop is home to a magnificent infinity pool where you can bask in the majesty of the city views. There are also beautifully landscaped viewing decks and BBQ facilities that provide the ideal atmosphere for entertaining family and friends.

Each apartment is inherently opulent and meticulously crafted to create a feeling of sanctuary, high above the city. Expansive indoor and outdoor living spaces flow seamlessly together, taking full advantage of the breathtaking views and sub-tropical climate. All residences boast a neutral colour palette, allowing residents to impart your individual style to every space.

[smartcode_project:default project_id=21132 project_image_fid=152888]

Construction is well underway at Allure and is expected to finish on schedule by the middle of next year.

This could be your last opportunity to secure a stunning home at this highly desired address, with skyhomes at Allure now selling from $1 million.

“We’re very happy with the way things are progressing at the moment,” Roy Skaf, Managing Director of developer Macquarie York, says

Joel Robinson

Last chance to buy in the Gold Coast apartment development, Allure

A locked-down Sydney buyer has snapped up the penthouse in the Gold Coast&rsquo;s own apartment principality &ndash; The Monaco &ndash; for $9.5 million, as developer Ignite Projects pushes forward with construction next week ahead of an imminent sell out.

The Monaco, which has been two years in the making, is being developed by Ignite Projects and built by McNab Builders, opposite the Southport Yacht Club at the doorway to the much-loved Spit.

The Sydney-based buyer of the expansive two-level 630 sqm penthouse was impressed by the design and unrivalled location, and plans to use it for his &lsquo;forever home&rsquo;.

The penthouse sale caps off a buying rush with all but one of the 24 residences in the $110 million building sold with an average sale price of $4.6 million.

[smartcode_project:default project_id=26730 project_image_fid=83447]

Ignite Projects managing director Josh Foote said buyers in the opulent development will have the veritable keys to the kingdom when construction is completed in 2023.

&ldquo;The Monaco in many ways represents the renaissance of Main Beach, with the building replacing an aging unit block and a well-known house, referred to locally as the &lsquo;container home&rsquo;,&rdquo; Mr Foote said.

&ldquo;The building is setting a new standard for the suburb, which is getting a well-deserved facelift thanks to the $205 million revitalisation of the Spit to turn it into the Gold Coast&rsquo;s version of Hyde Park and a 300-berth marina at The Southport Yacht Club.&rdquo;

[smartcode_project:default project_id=26730 project_image_fid=83449]

Mr Foote said buyers have been attracted to the attention to detail and customisation options available in the residences.

&ldquo;Buyers can customise their apartment, including their entire kitchen and have access to first-class facilities including a 24-metre heated pool alongside a private dining area and virtual golf simulator,&rdquo; he said.

&ldquo;I liken each apartment to an art gallery because of the thought that has gone into every aspect from the Greek marble and Spanish handmade wall tiles in the ensuite through to the designer cocktail bar and fluted columns throughout. It is all about luxury and refined living.&rdquo;

[smartcode_project:default project_id=26730 project_image_fid=83445]

Andrew Erwin, of NPA Projects, who is marketing The Monaco, said buyers are responding to the enhanced level of amenity on offer.

&ldquo;Each apartment in The Monaco has the feel of a penthouse with unrivalled luxury,&rdquo; Mr Erwin said.

&ldquo;The apartments in The Monaco have sold really well and to be almost sold out before construction even starts is an amazing achievement.&rdquo;

[smartcode_project:default project_id=26730 project_image_fid=83448]

&ldquo;Buyers have come from interstate and locally within Main Beach, which is the home of luxury apartment living on the Gold Coast.

&ldquo;The median apartment sale price in Main Beach in May was $795,000 &ndash; more than $300,000 above the Gold Coast median of $458,000.&rdquo;

The Monaco contains a collection of 25 full-floor and half-floor residences at 2-4 MacArthur Parade, Main Beach.

Andrew Erwin, of NPA Projects, who is marketing The Monaco, said buyers are responding to the enhanced level of amenity on offer.

Construction begins at The Monaco, Main Beach apartment tower, as penthouse sells for $9.5 million

The Brisbane-based Aria Property Group has won two awards at the 2021&nbsp;QLD Master Builders Award for its West End apartment development, Tree House.

Tree House, designed by Rothelowman, won the overall&nbsp;2021 QLD Master Builders Award for Residential (Regional), as well as the award for residential high-rise building over $20 million.

The development of 90 apartments was inspired by the leafy and tranquil suburb of West End, taking cues from Davies Park with over sixty mature trees are integrated throughout the development, to deliver a living and breathing urban forest.

Aria has had further success with one of their recently completed apartment projects.

The popular South Brisbane tower, The Standard, located in the heart of the Fish Lane arts precinct, has seen off the plan investors sell their apartments, secured before construction was complete, for between 10 per cent and 38 per cent higher than what they paid, with owner-occupiers showing the greatest keenness.

Investors who have held on to their apartments are&nbsp;also seeing&nbsp;strong 5.48 per cent rental yields throughout the building.

ARIA&#39;s latest development is Trellis, the Rothelowman-designed 12-level apartment block at 20 Edmonstone Street, also in South Brisbane.

[smartcode_project:default project_id=108278 project_image_fid=173596]

The development of 110 two and three-bedroom apartments is located&nbsp;adjacent to Musgrave Park,&nbsp;one of Brisbane&rsquo;s oldest and most iconic parklands.

ARIA say Trellis is one of their most liveable apartments to date, featuring three metre high ceilings, Miele appliances, operable glazing and a number of sustainable features.

Reminiscent of an urban retreat, Trellis reflect a new age of living, with work from home spaces and cross flow ventilated corridors.

[smartcode_project:default project_id=108278 project_image_fid=173597]

Trellis also has some of the highest resident amenity ARIA have offered, with&nbsp;1,119 sqm&nbsp;of recreational amenity across the Temple of Wellness on the ground floor and the Residents&rsquo; Rooftop Club on level 13.

Completion is slated for mid-2023 
 
Aria Property Group has been awarded Australia&#39;s best high-density developer in 2017, 2018 and 2019.

[smartcode_project_cta: project_id=108278]

ARIA's latest development is Trellis, the Rothelowman-designed 12-level apartment block at 20 Edmonstone Street, also in South Brisbane

Aria Property Group win Master Builders awards for West End apartments Tree House, launch Trellis at South Brisbane

The New Farm apartment development Arcilla, a collaboration between architect-turned developer Joe Adsett and&nbsp;Craig Purdy of Purdy Developments, has been given the green light by the Brisbane City Council.

Arcilla, a boutique $30 million block of just nine apartments in the&nbsp;prestigious cul de sac of Maxwell Street, draws inspiration from the character Spanish mission architectural styles which pervade the local streets of New Farm.

&ldquo;In our search for inspiration we chose the language of the Spanish Mission architectural style which is adored by many for its unique and beautiful architectural details like the fluted terracotta roof tiles and iconic arches,&quot; Adsett says.

Neville Court, the&nbsp;Spanish Mission heritage residence designed in 1936 by the prominent interwar architects Chambers and Ford, sits next door.

The project&nbsp;name,&nbsp;Arcilla,&nbsp;is&nbsp;a Spanish word meaning terracotta.

<img alt="" height="899" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arcilla_new_farm_2.jpeg" width="1160" />

&quot;We took one of the red roof tiles and have used this shape as the mold for the concrete on the fa&ccedil;ade of the building and we will be adding terracotta accents to the mix of the concrete to achieve the beautiful coloring on the sun exposed faces of the building,&quot; Adsett added.

&quot;I am most excited about the structural concrete columns which curve and become the ceiling. It&rsquo;s a design language we can continue to refine across our portfolio of projects. With the Olympic spotlight upon Brisbane its important we design our boutique buildings to be unique and speak the language of Brisbane&rsquo;s place and identity.&rdquo;

Arcilla, at 28 Maxwell Street, will span five-storeys and will have&nbsp;eight three bedroom apartments and one four bedroom apartment, which will span the whole of the top level.&nbsp;

The 845 sqm Maxwell St block was bought for $4 million. It had an old four-storey apartment building on the property.

Craig Purdy said as a group, their&nbsp;focus is upon developing boutique buildings and delivering oversized apartments to targeted buyers who are seeking a genuine alternative to a house in the inner city.

&quot;Apartments of this size have historically been reserved for riverfront locations however we believe there is an increasing market for those buyers seeking lifestyle and good design in a premium location with river and city views from most residences.

<img alt="" height="1701" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arcilla_2.jpg" width="1200" />

&quot;The response to our projects has been overwhelming and with the oversubscribed demand for every project we continue to search for great opportunities in which to develop our next offering to an undersupplied market.&rdquo;

Arcilla&nbsp;is the second development by the pair, following on from the success of the 16-apartment development Botanic, also in New Farm, which sold out in February this year. Botanic is now in the final stages of construction.

The project name, Arcilla, is a Spanish word meaning terracotta

Joe Adsett-designed New Farm apartment development Arcilla gets approval

Developments across the country, particularly those in Melbourne, Sydney and Queensland, are gearing up for one of their busiest periods from the launch of spring in the lead up to Christmas.

Last December saw&nbsp;the pent up sales demand released, as face-to-face appointments became available again, and 2021 feels like deja vu, with the added driver that international borders may be open by Christmas, or not soon after.

That will bring in the next wave of buyers, the local and overseas investor, who have been sitting on their hands for the most of 2021 due to the lack of immigration to Australia.

Now with the expectation of international students, expats returning to Australia, and more flexible travel between states, experts believe sales across Australia&#39;s East Coast will jump during the final quarter of 2021.

Noorden Property director David Lamond&nbsp;says there are parallels between the lighter restrictions experienced in Victoria at the end of last year and what we expect to unfold this year.

&quot;There was pent up demand last year when Melbourne came out of lockdown in December. We&#39;ve survived economic collapse, and real estate as an asset class has been one of the safest bets over the last 18 months,&quot; Lamond says.

[smartcode_project:default project_id=29048 project_image_fid=151677]

&quot;Despite the ongoing lockdowns, Australia has still come out of the pandemic as one of the safest countries to handle the virus.&quot;

Lamond says that&#39;s only going to increase heading in to summer, with the recent announcement that borders are likely to open potentially as early as Christmas.

Ash Bramich, the sales and marketing manager at Pace Development Group, says that while&nbsp;Covid has affected many financially, there is still so many buyers who are either not affected or wanting to get on with their life, which can include investing, first home buying, upsizing and downsizing.

&quot;There is no doubt the market continues to surprise us,&quot; Bramich says.

&quot;Many experts forget that rising home equity, a strong share market and historically low rates has created significant wealth for many Australians. This, combined with FOMO and covid influencing factors,&nbsp;is fuelling demand in many housing markets.&quot;

[smartcode_project:default project_id=7211 project_image_fid=144443]

Bramich says a wide variety of demographics&nbsp;represent the off the plan market, with&nbsp;sales and anecdotal evidence strongly suggesting that first home buyers&nbsp;are coming back to the off the plan arena,&nbsp;as it starts to represent great value compared to the strong established market.

He says downsizers from an ageing population, as well as lifestyle/Covid factors, are driving strong demand for spacious owner occupier size apartments, preferably in boutique buildings with strong lifestyle/community and rich amenity.

&quot;Many are using left over proceeds and driving price gains in holiday hot spots, especially in Queensland and warmer climate markets.&quot;

Growland CEO Ronald Chan says the housing market is definitely warming up as we approach the release from lockdown.

[smartcode_project:default project_id=1187 project_image_fid=80711]

&quot;Our enquiries for Victoria Square and Neue Grand increased by 30\ per cent&nbsp;over the last two weeks,&quot; Chan noted.

&quot;Buyers expressed strong interest to inspect our display suite once one-on-one inspection is allowed.&quot;

Sales and anecdotal evidence is strongly suggesting that first home buyers are coming back to off the plan market, as it starts to represent great value compared to the strong established market.



Buyer demand expected to spike in count down from Spring to Christmas 2021

The Sydney-based developer Hansen Investment Group Australia (HIGA) has launched their loft apartment product in their contemporary $80 million East Sydney collection in Darlinghurst.

Easy Sydney, a rare new apartment building in the sought-after inner-city suburb filled with grand terraces and older apartment buildings, has been designed by the high profile design teams at&nbsp;MHNDU and Lawless Meyerson.

They&#39;re developing the five-level block of 27 on&nbsp;the site of the former Aston Martin dealership, with the heritage features being retained as part of the project.

There&#39;s been appetite from downsizers, given the location&#39;s proximity to the city.

[smartcode_project:default project_id=84775 project_image_fid=149609]

HIGA chose the site due to its location on the fringe of Hyde Park at&nbsp;22-38&nbsp;Yurong Street,&nbsp;which puts it in to the category of a 15 minute city, a term coined by&nbsp;French professor Carlos Moreno.

According to Moreno, each 15-minute city should fulfil six&nbsp;social functions&mdash;living, working, supplying, caring, learning and enjoying. It reduces residents&rsquo; environmental footprints by boosting green initiatives, creativity and wellbeing at a neighbourhood level and reducing travel, urban density, pollution and loneliness.

[smartcode_project:default project_id=84775 project_image_fid=149608]

The loft product, known as Stanley Lane Lofts, just off the hotspot Stanley Street, lined with bars and restaurants, will have&nbsp;mezzanine spaces,&nbsp;classic steel-framed windows&nbsp;and steel-framed kitchen islands, and terrazzo floors in the classic bathrooms.&nbsp;MHNDU has reimagined the original 1930s art deco saw-tooth warehouse, creating a canvas for living and entertaining. Lawless &amp; Meyerson have handled the interiors, complete with&nbsp;double-height spaces, exposing the warehouse&rsquo;s original steel trusses for a contemporary edge.&nbsp;

The one-bedroom loft apartments start from $1.65 million, and the two-bed plus study lofts are priced at $2.8 million. The entry level price for the one-bedroom apartments&nbsp;start from $1,275,000.

HIGA chose the site due to its location on the fringe of Hyde Park at 22-38 Yurong Street, which puts it in to the category of a 15 minute city, a term coined by French professor Carlos Moreno.



HIGA launch loft collection at East Sydney apartment development in Darlinghurst

Palm Beach, the in-demand suburb on the Gold Coast,&nbsp;&nbsp;is gearing up for another boutique apartment project, with the current supply&nbsp;of apartments well outstripped by the demand for the area.

The longstanding Gold Coast family and development company Chippendale Group, headed by fifth-generation family member and local businessman Daniel Chippendale,&nbsp;has received approval for the boutique development, Eva on Tenth.

The development of 48 apartments at&nbsp;1214-1220 Gold Coast Highway, in the heart of the emerging Palm Beach precinct and between Tallebudgera and Currumbin Creeks, has been designed by BDA Architecture, who were inspired by the natural landforms of the Burleigh Headland.

&quot;The architecture of the proposed development is minimal and hard-lined, with cantilevered concrete frames and a textured and timeless material palette of white brick, coloured concrete, timber screening and grooved panelling creating a rich and layered coastal effect,&quot; BDA&#39;s submission to the Gold Coast City Council read.

[smartcode_project:default project_id=108429 project_image_fid=193745]

Spanning nine levels, the project will home one, two and three-bedroom apartments, as well as four penthouses, each located on the top level. The penthouses&nbsp;will have three bedrooms, three and a half bathrooms, large balconies, and the best views of the Palm Beach skyline.

The product, a rare affordable proposition in an area littered with luxury apartments under construction and in the pipeline, starts from $475,000 for a one-bedroom apartment, $670,000 for a two-bedroom unit and $1.35 million for the three bedroom apartments, which also come with two car spaces.

The Chippendale Group were proactive in identifying the current trends in the market, requesting to the Gold Coast City Council to amend the approved plans, which had 28 one-bedroom apartments, 28 two-bedroom apartments and just the two three-bedroom apartments.

They were wanting to better meet the demands of the current market and reflect the local housing need in the area, so are now set for nine one-bedroom apartments, 23 two-bedroom apartments and 16 three-bedders.

Daniel Chippendale said that the inspiration behind Eva Tenth Avenue is about creating homes that allow others to share in the beauty of Palm Beach.

<img alt="" height="729" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eva_location.jpg" width="1200" />

&ldquo;We&rsquo;re proud of our family history and wanted to reflect our legacy in creating a beautiful product to pay homage to the local area,&quot; Chippendale added.

&ldquo;My family has been here for generations and we have created many wonderful memories on the coast. We want to share a part of our family history with others to help them create their own memories.&rdquo;

Keenan &amp; Co agent Tim Keenan is marketing the project.

&ldquo;Eva Tenth Avenue is an excellent example of a perfect location combined with beautifully designed apartments. We also still believe the Southern Gold Coast is undervalued compared with other stunning beachside locations like Noosa and Byron Bay,&rdquo; Keenan said.

&ldquo;The development has been designed to complement the local area and is truly a unique project brought to life with a high level of thought and consideration for buyers to own their own slice of Palm Beach.&rdquo;

[smartcode_project:default project_id=108429 project_image_fid=193751]

The ground floor will have a pool, communal lounge area, gym, yoga lawn and a barbecue area, surrounding by lush sub-tropical landscaping.

About the developer

The Chippendale family extend their grass roots dating back generations on the southern Gold Coast, founding the Currumbin Vikings Surf Life Saving Club in 1919 and popular Australian honey brand Capilano Honey.

The family has been involved in gold coast property for decades, having built the first home in Currumbin in the early 19th century.

[smartcode_project_cta: project_id=108429]

Daniel Chippendale said that the inspiration behind Eva Tenth Avenue is about creating homes that allow others to share in the beauty of Palm Beach.



Chippendale Group set to launch new Palm Beach apartment development, Eva on Tenth

The headline grabbing news from&nbsp;the Gold Coast in August was Gurner's $1.25 billion plans for a four-tower super development in Surfers Paradise.

There's further moves&nbsp;from the likes of Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&amp;S Projects.

Urban has wrapped up all of the movements across the Gold Coast over August.

<h2>Abadeen launch Villea, Palm Beach apartment development</h2>

<h2>[smartcode_project:default project_id=106840 project_image_fid=172253]</h2>

The Sydney-based developer, Abadeen Group, has officially launched&nbsp;its first Gold Coast project.

Abadeen, founded and run by property industry veteran&nbsp;Justin Brown, is behind the latest Palm Beach tower, Villea.

The 69-apartment tower at 26 Mawarra Street has one,&nbsp;two and three-bedroom apartments,&nbsp;designed for owner-occupier.

All of the one-bedroom apartments have already been snapped up pre-launch.

Villea offers&nbsp;a rare affordable entry point in Palm Beach, with current and future projects in the pipeline predominantly targeted at the luxury owner-occupier, many with prices starting from $2 million and up.

For more information, <a href="/news/qld/abadeen-launch-villea-palm-beach-apartment-development">click here</a>.

<h2>Last chance to buy a La Mer, Main Beach apartment as luxury owner-occupier demand continues on the Gold Coast</h2>

<h2>[smartcode_project:default project_id=95606 project_image_fid=171652]</h2>

The luxury owner-occupier boom covering the whole of the Gold Coast&nbsp;is seeing apartments in&nbsp;luxury towers snapped up and sold out in double-quick time.

The latest is La Mer, the 34-level Main Beach apartment project on at 3580&nbsp;Main Beach Parade

More than three quarters of the 29 apartments, developed&nbsp;by Polites Property Group in partnership with&nbsp;QNY Group, are already reserved, with the majority snapped up by locals.

The entry level three-bedroom apartments, which were priced at&nbsp;$2.35 million, have all been accounted for, with the remaining three-bed apartments now priced from $3.18&nbsp;million.

For more information, <a href="/news/qld/last-chance-to-buy-a-la-mer-main-beach-apartment-as-luxury-owner-occupier-demand-continues-on-the-gold-coast">click here</a>.

<h2>First look exclusive: Gurner reveals $1.25 billion, four-tower Surfers Paradise apartment development La Pelago</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="697" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_main.jpg" width="1200" />

The Melbourne-based developer&nbsp;Gurner, led by the high-profile developer&nbsp;Tim&nbsp;Gurner, has revealed its $1.25 billion plans for their&nbsp;Ferny Avenue, Surfers Paradise&nbsp;mega site.

The 11,000 plus sqm site at 108&nbsp;Ferny Avenue&nbsp;will be known as&nbsp;La Pelago, and will comprise four huge towers with nearly 1,000 apartments, around a quarter dedicated to a hotel.

Gurner&nbsp;swooped for their first residential development on the Gold Coast, and only their second in Queensland, following the collapse of&nbsp;Ralan, who had planned for two&nbsp;towers on the sprawling Budds Beach site.

La Pelago, likely named after the small commune in Italy,&nbsp;centralises on a private island theme, where&nbsp;each building is surrounded by over 9,000 sqm of amenity, lush tropical landscaping by SWA and pool-side water retreats, creating four private islands.

For more information, <a href="/news/qld/first-look-exclusive-gurner-reveals-1-25-billion-four-tower-surfers-paradise-apartment-development-la-pelago">click here</a>.

<h2>Little Projects set for boutique Broadbeach apartment tower aimed at the luxury owner-occupier</h2>

<h2><img alt="" data-entity-type="" data-entity-uuid="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/little_projects_broadbeach.jpg" width="1200" /></h2>

On the back of their successful sellout of their $200 million Signature Broadbeach, developer&nbsp;Little Projects&nbsp;Co are set for their second Gold Coast development, and it's just around the corner.

The new tower at 20 Mary Avenue in Broadbeach&nbsp;will be made up of just 29 full floor and double-storey apartments.

Designed for the owner-occupier by the award-winning architect&nbsp;Elenberg Fraser,&nbsp;each apartment will have at least three bedrooms, hand-crafted materials and a minimalistic design.

For more information, <a href="/news/qld/little-projects-set-for-boutique-broadbeach-apartment-tower-aperture-aimed-at-the-luxury-owner-occupier">click here</a>.

<h2>Chevron Island set for New York-inspired apartment tower Greenwich</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="568" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ention_chevron_one.jpg" width="1200" />

The residential development of the in demand Surfers Paradise enclave&nbsp;Chevron Island&nbsp;is set to continue.

The Brisbane-focused Ention Properties are the latest developer to enter the Gold Coast market from the Queensland capital. They're set to develop a&nbsp;New York-inspired apartment project, dubbed Greenwich, a reflection of Manhattan's famous Flatiron building.

Ention have reduced the number of apartments from 48 to 46, and increase the height level to 15. It will be&nbsp;targeted at owner-occupiers, KM Sales and Marketing associate director Todd Matheson says.

For more information, <a href="/news/qld/chevron-island-set-for-new-york-inspired-apartment-tower-greenwich">click here</a>.

<h2>First look: Marquee Development Partners lodge plans for new Kirra Beach, Coolangatta apartments</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="624" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/musgrave_kirra_2.jpg" width="1200" />

Fresh off selling out their&nbsp;Kirra Beach&nbsp;apartment development SOL before it even hit the open market, the local Gold Coast developer Marquee Development Partners are on to their next project.

And it's literally just down the road&nbsp;at&nbsp;4 Musgrave Street, on the in-demand&nbsp;Kirra Beach&nbsp;in Coolangatta.

The Brisbane-based Ellivo Architects have drawn up the plans for the 14-level tower,&nbsp;which will home 39 apartments.

For more information, <a href="/news/qld/first-look-marquee-development-partners-lodge-plans-for-new-kirra-beach-coolangatta-apartments">click here</a>.

<h2>Esprit, S&amp;S Projects new Rainbow Bay, Coolangatta apartments to feature Gold Coast's first rooftop wellness centre</h2>

[smartcode_project:default project_id=102921 project_image_fid=172129]

The Gold Coast is set for its first ever residential rooftop wellness centre at Esprit, the new Rainbow Bay, Coolangatta apartment development by S&amp;S Projects.

Dubbed Club Esprit,&nbsp;the wellness rooftop will sit above&nbsp;97 apartments at 6432 Boundary Street, two interconnected buildings&nbsp;above Rainbow Bay Village. It's being dubbed as fit for purpose for an elite athlete.

Club Esprit will sit on the rooftop of the 11-level building. KMSM agent Jayde Pezet will handle the sales.

For more information, <a href="/news/qld/esprit-s-s-projects-new-rainbow-bay-coolangatta-apartments-to-feature-gold-coasts-first-rooftop-wellness-centre">click here</a>.

<h2>Marquee prepare launch for Palm Beach apartment development, Northshore</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="745" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/northshore_marquee.jpg" width="1200" />

The South East Queensland developer Marquee Development Partners are continuing to bulk up their apartment development pipeline, following the speed of their latest&nbsp;Kirra Beach.

Marquee's&nbsp;Kirra Beach&nbsp;apartment development SOL didn't even hit the market, selling out all 46 apartments in the in-demand&nbsp;Kirra Beach&nbsp;in just 10 days.

The development, which&nbsp;will go down as one of the Gold Coast's fastest sell-outs,&nbsp;was Marquee's eighth project, and they're set to launch their ninth.

For more information, <a href="/news/qld/marquee-prepare-launch-for-palm-beach-apartment-development-northshore">click here</a>.

<h2>Want to know what happened over the Gold Coast in July? <a href="/news/qld/gold-coast-apartment-insights-what-happened-on-the-gold-coast-in-july">Click here.</a></h2>

There's further news from Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&S Projects

Gold Coast insights: What happened on the Gold Coast over August?

The Melbourne property developer and construction firm BCentral are rubber-stamping their reputation of delivering what they promised when selling their off the plan apartment developments.

They recently completed&nbsp;ALIA in the bayside McKinnon area, and the development, particularly the kitchen, look identical to the renders offered to buyers when the sales launched last year.

Below is an example of how alike the render and finished product of the kitchen are,&nbsp;created by the interior design studio ZUNICA.

<figure><img alt="" class="image-article-full-width-580px" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/alia-kitchen.jpg?itok=b-B33IPG" width="580" />

<figcaption>Top Image - Render of kitchen. Bottom Image - Finished product of kitchen.</figcaption>
</figure>

ALIA was a collaborative effort by ZUNICA, Perkins Architects, and Bruce Henderson Architects.&nbsp;

Prior to the launch of the apartments last year, the full-floor penthouse sold for nearly $2 million, setting a suburb record for an apartment. A number of the sub-penthouses sold for over $1 million.

BCentral founder Tal Goldman told Urban when sales launched that ALIA was perfect for anyone searching for a premium home&nbsp;with&nbsp;world-class amenity.

<figure><img alt="" class="image-article-full-width-580px" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/aliarender-vs-reality-portraitstack.jpg?itok=eT5nvRiF" width="580" /> 
Top Image - Render of Alia exterior. Bottom Image - Finished Alia exterior.</figure>

&ldquo;This project is so special when it comes to multi-residential living - we have ensured each floor plan is expansive and light-filled, offering that perfect balance of comfort and functionality,&quot; Goldman said.

&quot;Our mantra from day one, was to create the very best residential project McKinnon has been presented with. We focus on doing things right and the results have followed. It is extremely satisfying for the whole development team to have achieved such a lofty goal.&rdquo;

<figure><img alt="" class="image-article-full-width-580px" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/alia-bathroom.jpg?itok=_cNeA7_Y" width="580" /> 
Left Image - Render of bathroom. Right Image - Finished bathroom product.</figure>

ALIA is now McKinnon&#39;s tallest multi-residential building, with a&nbsp;northerly aspect and views of the city skyline, bay and Dandenong Ranges.

There are only three-bedroom apartments left in ALIA, priced from $1.24 million.

[smartcode_project:default project_id=24686 project_image_fid=50138]

Another of BCENTRAL&#39;s latest developments, their equally boutique Bayside apartment project Southbay in Cheltenham, recently completed construction.

<figure><img alt="" class="image-article-full-width-580px" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/render-vs-reality-exterior-street-portraitstack.png?itok=x-NYo0gJ" width="580" />

<figcaption>Top Image: Render of Southbay Exterior. Bottom Image: Finished Southbay Exterior.</figcaption>
</figure>

The sold-out development, designed by the architect Mould Murray, comprises 28 one, two and three-bedroom apartments, including penthouse-style apartments and&nbsp;oversized outdoor courtyards and terraces.&nbsp;

<figure><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/render-vs-reality-southbay-entrance-landscape.png?itok=zvR6QvZH" width="580" />

<figcaption>Left Image: Render of Southbay Entrance. Right Image: Finished Southbay Entrance.</figcaption>
</figure>

BCENTRAL&#39;s&nbsp;latest development is Cascade in Bentleigh at 27 Bent Street, a boutique collection of 31 two and three-bedroom apartments starting from $630,000.

[smartcode_project:default project_id=4592 project_image_fid=45162]

The Bent Street project, slated for completion around April 2022, has been designed&nbsp;by the awarded&nbsp;CBG Architects.

Spanning four levels, Cascade is set to have a&nbsp;6-star energy rating and open plan living spaces that flow out to private balconies or gardens

[smartcode_project:default project_id=3744]

ALIA is now McKinnon's tallest multi-residential building, with a northerly aspect and views of the city skyline, bay and Dandenong Ranges

Render v reality: How BCENTRAL's finished apartments stack up against its plans

There's no slowing down the&nbsp;rapidly active apartment developer GURNERTM, who is continuing to bolster its $7 billion pipeline.

Their latest play, following the announcement of the <a href="/news/qld/first-look-exclusive-gurner-reveals-1-25-billion-four-tower-surfers-paradise-apartment-development-la-pelago">$1.25 billion plans in Surfers Paradise</a>, is back on their home patch of Melbourne.

GURNER, led by the renowned developer Tim Gurner, has secured a site at 334 City Road in Southbank, and plans a $250 million, 40-level tower, which will have 400 apartments, ground-level retail, and a gym.

The joint venture with the Catalfamo family will feature&nbsp;what Tim Gurner refers to as ‘Melbourne’s hottest new rooftop venue’ in a celebration of the building’s past.

“This site is strategically located in the heart of the southern entertainment precinct within proximity to Crown Casino, South Melbourne and the Arts Precinct," Gurner said.

<a href="/news/qld/first-look-exclusive-gurner-reveals-1-25-billion-four-tower-surfers-paradise-apartment-development-la-pelago">Read more:&nbsp;First look exclusive: Gurner reveals $1.25 billion, four-tower Surfers Paradise apartment development La Pelago</a>

“We are increasingly building a portfolio of larger mixed-use projects where we can incorporate our wellness and concierge services as a longer-term play, and this project perfectly fits that model.

“Southbank is going through a renaissance of sorts with an increasing number of restaurants, bars and entertainment precincts while offering proximity to the best parts of Melbourne’s CBD, it allows us to do something special that will add to the flavour of the area while bringing our signature luxury approach to residential living.

<img alt="" data-entity-type="" data-entity-uuid="" height="1242" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_city_road_2.jpg" width="1200" />

The 1652 sqm site was once the home of the infamous Eve Nightclub, and more recently operated as a hostel, already has an existing permit in place.

GURNERTM has appointed its go-to architect collaborators Warren and Mahoney to redesign the scheme within the existing envelope, which has been re-submitted for council approval with plans for 400 one, two and three-bedroom residential apartments over 40 levels, along with a ground floor retail provision.

As has become the developer’s signature, the project has proposed plans for a unique amenity offering including a health and wellness precinct, a two-storey gym, a communal dining, cinema and entertainment precinct, dog wash and dog run, along with rooftop 
facilities.

<a href="/news/vic/why-tim-gurner-chose-collingwoods-smith-street-the-worlds-coolest-street">Read more:&nbsp;Why Tim Gurner chose Collingwood's Smith Street, the world's coolest street</a>

The project will form one of the developer’s landmark mixed-use developments as it increasingly looks to add more projects of scale to its pipeline in line with GURNERTM’s strategic outlook across a multi-faceted build-to-sell, build-to-rent, hospitality, wellness and lifestyle portfolio.

Gurner is hoping demolition will be able to start this year.

<img alt="" data-entity-type="" data-entity-uuid="" height="3479" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_city_road_3.jpg" width="1200" />

Gurner says he has been&nbsp;planning and preparing for this very deliberate growth period methodically over the past 36 months, and the business has never been in a better position to support this acquisition phase.

“I believe this next property cycle will move quickly and it will be critical to swiftly capitalise\ on the economic recovery period we are currently experiencing, underpinned by what I am forecasting will be significant movement and migration from overseas from 2022 onwards.

“Over the past eight years we have added a huge amount of experience within our team and our strategic finance partners, and we are now looking to deliver approximately 10 projects per annum across our boutique, mixed-use and multi-tower divisions,” he said.

Warren and Mahoney principal Nick Deans said 344 City Road’s architectural design deliberately sets out to establish a new level of luxury living in the Southbank precinct.

“Warren and Mahoney was pleased to be awarded this prestigious project following a highly competitive pitch and to further deepen our relationship with the team at Gurner. We’ve been collaborating for close to ten years and this incredible tower is just another great chapter in our strong and evolving relationship.

“The external façade of the building makes a bold statement, designed ‘in the round’ to ensure it delivers appeal from all aspects.

“With its defined crown structure atop of the building, the tower is a symbolic piece of architecture that will be highly visible on the skyline of Southbank and contribute to Melbourne’s broader city-scape. And those living there will enjoy uninterrupted views of the CBD and back to Port Philip Bay.

“ We’ve also worked closely with the Gurner team to prototype and implement the ‘Greener by Gurner’ sustainability aspirations for a carbon neutral development – a standard we’d like to see across the board.”

Their latest play, following the announcement of the $1.25 billion plans in Surfers Paradise, is back on their home patch of Melbourne.



Gurner plots 40-level mixed-use Southbank tower

<a href="https://www.apartments.com.au/new-apartments/smith-by-valli-collingwood-224-228-smith-street-collingwood-vic-3066">Smith Collingwood</a> is a new boutique apartment development bringing a refined, design-led approach to one of Melbourne’s most established inner-city neighbourhoods.

Designed by <a href="https://www.apartments.com.au/architects/pandolfini-architects">Pandolfini Architects</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/lisa-buxton-interiors">Lisa Buxton</a>, Smith by Valli sits on iconic Smith Street and comprises just 22 residences tailored toward owner-occupiers seeking a more considered style of apartment living.

[smartcode_project:default project_id=140747 project_image_fid=367540]

The design of Smith focuses on a north-facing orientation across all residences, a relatively uncommon feature in dense inner-Melbourne settings. Each apartment has been planned to maximise natural light and outlook, alongside a material palette defined by warm tones, custom joinery, and a full suite of Gaggenau appliances.

The development comprises a mix of one, two, and three-bedroom apartments, with pricing currently ranging from just under $1 million to around $4.85 million for the premium penthouse-level residences, reflecting growing demand for luxury owner-occupier product in Melbourne’s inner urban market.

Residents will also have access to a private rooftop garden designed as an elevated retreat above the city, &nbsp;featuring curated landscaping, veggie boxes, intimate seating areas and spaces for relaxed gatherings. Sustainability has also been integrated into the project through a 7-star energy rating and two secure bicycle facilities for every residence.

[smartcode_project:default project_id=140747 project_image_fid=367529]

Smith by Valli sits in the heart of one of Melbourne’s most established retail and hospitality strips, within walking distance of venues such as Falco Bakery, Carnation Canteen and Alimentari, alongside parks and everyday services. With a Walk Score of 99, the location reinforces the project’s positioning toward buyers prioritising walkability and access over car dependency.

With only a limited number of residences, Smith reflects growing demand for smaller, highly curated apartment developments that prioritise design quality, liveability, and connection to neighbourhood character.

[smartcode_project_cta:default project_id=140747]

Smith by Valli delivers a refined collection of luxury residences to Melbourne’s inner north

<a href="https://www.urban.com.au/developers/far-east-consortium">Far East Consortium</a>’s 640 Bourke Street stands as a testament to&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic-3000">Melbourne</a>’s ability to bridge its storied past with a bold vision for the future.&nbsp;

Rising above the heritage-listed Eliza Tinsley building, the development reflects a broader shift toward adaptive reuse in the city, where historical assets are retained and reinterpreted as part of new residential development.

Designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>, <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> incorporates the Eliza Tinsley building as its foundation, housing a grand gallery and lobby space that serve as both a functional and symbolic centrepiece. The heritage façade informs the tower’s design, creating a connection between Melbourne’s past and its contemporary skyline.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=365684]

Above this historic base, the 68-storey tower will deliver just over 600 residences, a notable reduction from earlier schemes, reflecting a deliberate move toward larger-format apartments and a stronger owner-occupier focus.

Unlike traditional CBD developments that prioritised investor stock, 640 Bourke Street has been repositioned to respond to changing buyer expectations.

"The discussion was all around making 640 Bourke Street the best residence to live in, to be much more focused on the people in the building rather than people looking at the building," Marsland explained.&nbsp;

This shift is evident in the development’s interiors, which emphasise practical luxury with spacious layouts, high ceilings, and floor-to-ceiling windows framing sweeping views of Melbourne and Port Phillip Bay.&nbsp;

“What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Lauren Sheldon, Far East Consortium’s Director of Sales and Marketing, said.&nbsp;

[smartcode_project:default project_id=509 project_image_fid=365687]

Rothelowman Associate Jun Chang added, "We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."&nbsp;

Amenities spanning more than 3,000 sqm across multiple levels further reinforce this focus on resident experience. These include a pool, gym, co-working areas, and a range of hospitality-inspired spaces such as a whisky lounge, library, and private dining rooms, many drawing reference from traditional bathhouses and Melbourne’s laneway culture.

"We wanted to make both the pool and the gym area to be absolutely destinational, and when you traverse across to these spaces, there is a gentle familiarity to the beautiful notions of the hammams and the Roman baths, a gentle nod to history," Chang noted.

At street level, the project contributes to the ongoing transformation of the western CBD, with upgrades to Langs Lane and the introduction of retail, hospitality, and gallery spaces designed to activate the precinct and strengthen its connection to the surrounding city fabric.

[smartcode_project:default project_id=509 project_image_fid=365689]

The location places residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market, and the Docklands waterfront, positioning the development within a rapidly evolving inner-city neighbourhood.

"We believe it's the best site left in the city of Melbourne," Craig Williams, Executive Director at Far East Consortium, said.&nbsp;

640 Bourke Street is Far East Consortium’s 14th building in Melbourne’s western CBD.

"A very elegant designed building. It's going to be a Melbourne statement for many, many years to come."

One-bedroom apartments are priced from around $640,000, with 640 Bourke Street targeting completion in 2029.

Renders shown are Artist's Impressions correct as of May 2026.

[smartcode_project_cta:default project_id=509]

Heritage-led design anchors Far East Consortium’s 640 Bourke St, Melbourne

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD Group</a> has set a new residential price record in Queensland with the $30 million sale of the penthouse at its <a href="https://www.apartments.com.au/new-apartments/one-burleigh-88-the-esplanade-burleigh-heads-qld-4220">ONE Burleigh</a> development in Burleigh Heads.

The sale equates to around $37,500 per sqm.

The two-level, 800 sqm penthouse, featuring five bedrooms, five bathrooms, five car spaces, and a private infinity pool overlooking the Pacific Ocean, was acquired by a Gold Coast-based entrepreneur, highlighting continued demand for ultra-premium beachfront product.

Selling agent Freddie Tehle of PRD Burleigh Heads said the result reflects tightening supply of high-quality, large-format apartments in Burleigh.

“There’s very limited opportunity to secure this level of scale and absolute beachfront position in <a href="https://www.apartments.com.au/developments/burleigh-heads-qld-4220">Burleigh Heads</a>,” Tehle said.

“Buyers are increasingly seeking apartments that genuinely replace a standalone home, and this penthouse delivers that with its size, privacy, and direct ocean frontage.”

[smartcode_project:default project_id=146358 project_image_fid=323057]

The sale comes as construction progresses on ONE Burleigh, a boutique development of 17 full-floor residences at 88 The Esplanade, scheduled for completion in early 2027.

Developed by MAYD Group and designed by <a href="https://www.apartments.com.au/architects/mas-architecture-studio">MAS Architecture</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/sici-design">Sici Design</a>, the project has been positioned as a collection of house-sized beachfront apartments, each occupying an entire floor with around 381 sqm of internal and external living space.

When construction commenced, MAYD director Todd Mould pointed to the long-term resilience of premium coastal real estate as a key driver behind the project.

“Real estate, particularly at the premium end, remains one of the most resilient and proven long-term investment avenues,” Mould said.

“Our ambition is that anyone who buys a MAYD-built product can genuinely feel the care, craftsmanship and commitment we bring to every detail.”

[smartcode_project:default project_id=146358 project_image_fid=323055]

Each residence has been configured with four bedrooms, multiple living zones, a private office, and expansive ocean-facing terraces. Interiors draw on a restrained material palette, including travertine stone, timber joinery, and integrated premium appliances.

Interior designer Sici Design said the approach was to reflect the project’s coastal setting through both materiality and spatial planning.

“ONE Burleigh is our vision of luxury living, designed to bring the essence of Burleigh Heads' vibrant coastal beauty into an unparalleled residential experience.”

Residents will have access to a suite of wellness-focused amenities, including pools, sauna facilities, and dedicated relaxation spaces, reflecting a broader shift toward lifestyle-driven apartment design on the Gold Coast.

[smartcode_project:default project_id=146358 project_image_fid=323052]

The project occupies a southern Esplanade site with uninterrupted beachfront frontage, an increasingly rare offering in Burleigh Heads, free from the Norfolk Pines that line much of the coastline and often limit direct ocean outlook.

Mould said the design intent was to balance that outlook with a sense of retreat.

“Living at ONE Burleigh is about how your day naturally unfolds, morning light across the ocean, coffee on the balcony, and being in Burleigh but elevated above the noise.”

The result further reinforces Burleigh Heads’ emergence as one of the Gold Coast’s most tightly held and supply-constrained beachfront markets, where boutique, owner-occupier-focused developments are increasingly setting new price benchmarks.

[smartcode_project_cta:default project_id=146358]

MAYD Group sets Queensland record with $30 million penthouse sale at ONE Burleigh in Burleigh Heads

Apartment developers in the Gold Coast are finding new, creative ways to differentiate themselves from competing projects, as new supply starts to flow through up and down the Coast.

Developer BIG Projects brought in the renowned Sydney-based design studio YSG Studio to craft the interiors for The Frederick, BIG Projects' new Mermaid Beach project and YSG Studio's first move into the multi-residential development space.

[smartcode_project:default project_id=110588 project_image_fid=5346]

It was a strategic move for BIG Projects to bring in a Sydney eye to the development.

“Our role is to give our design partners the space and freedom to explore,” says Matt Barrett, Director of BIG Projects.

“We wanted YSG Studio to capture the essence of Nobby’s, to design a building that embraces life, light and connection, while creating a genuine sense of place.”

There are only 39 apartments in The Frederick, including a striking beach house, just 100 metres from the booming Nobby Beach precinct.&nbsp;

[smartcode_project:default project_id=110588 project_image_fid=5347]

Yasmine Ghoniem, Director of YSG Studio, says their vision&nbsp;for The Frederick "reinvents coastal living."

“Nobby’s has such an iconic energy, it’s one of those rare pockets of the Gold Coast where the community, the beach, and the streets all feel connected,” Ghoniem says.

"Responding to the neighbouring coastline, soothing curves add a relaxing regional overlay, while unique detailing really sets it apart. It’s a place that feels lived in from the moment you step inside.”

A standout feature of The Frederick is its rooftop terrace, an uncommon inclusion for a boutique, low-rise building, where amenity is typically concentrated at ground level.

[smartcode_project:default project_id=110588 project_image_fid=5360]

Positioned to capture panoramic views from the hinterland to the ocean, the rooftop has been designed as a series of intimate zones. It includes a pool, sauna, sun decks, workspaces and dedicated entertaining areas.

“The rooftop was conceived as a collection of spaces where residents can unwind and connect, an extension of the Nobby’s lifestyle,” Barrett says.

Architecture for the project was led by Plus Studio, with landscape design by LDG Landscape Architecture.

SRQ Projects Director Nick Clydsdale, who is handling sales at The Frederick, says the majority of enquiry is coming from South East QLD and Victorian buyers who have been actively searching between Broadbeach and Mermaid Beach for some time.

"They’ve reviewed a number of projects, however this one has stood out for its unique detailing and compelling design,"&nbsp;Clydsdale says.

Site demolition is slated for this month, with construction commencing soon after. BIG Projects is targeting a late 2027 completion.

[smartcode_project_cta:default project_id=110588]

Sydney’s YSG Studio makes Gold Coast multi-residential debut with BIG Projects at The Frederick

Melbourne-based property developer ALTA Property has this week achieved planning approval for the adaptive re-use of a former commercial tower into a $200 million, 169-apartment project at 10 Queens Road, one of the last developable sites along the Albert Park Lake-fronting boulevard.&nbsp;

Set within one of Melbourne’s most sought-after precincts and designed by <a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser and Partners</a>, the illustrious building will offer unparalleled views across Albert Park Lake, Port Phillip Bay and Melbourne CBD.&nbsp;

The mix of 1, 2 and 3-bedroom residences will be complemented by a ground-floor amenity featuring private dining, a lounge bar, gym and wellness spaces, co-working, outdoor communal gardens, and retail.&nbsp;

The 17-storey building is a masterclass in adaptive re-use, with the existing commercial building’s façade, shell and internal structure to be retained, before high-end residences are built from the ground up in a newly built Albert Park facing addition to the building.&nbsp;

Sitting atop the building will be two 320+sqm penthouses with private rooftop terraces, which are expected to be priced between $9 - $11 million.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="aa11211b-5581-43f9-940c-fc84d30a0e61" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/C_04.png?VersionId=Yhf5p_1EgGDu_zOIMFgvA8Ug8j3sTFQs" />

Architecturally, the building will feature a curved, geometric façade that celebrates and elevates the existing structure, with warm, muted tones which were selected to extend the materiality of the existing building rather than contrast it.&nbsp;

Interiors will bring together three metre high ceilings with waffle concrete in some spaces, natural timber, granite and Australian materials, culminating in crafted, generous and considered spaces that are defined by authenticity.&nbsp;

The adaptive re-use means that the Queens Road project will be a sustainability led, high-quality finished product, with a 62% saving in carbon emissions by re-using the existing structure rather than knocking it down and rebuilding.&nbsp;

ALTA Property was launched by Nigel Givoni in 2023, bringing over 25 years of experience in multi level residential delivery.&nbsp;

Melbourne’s property market growth is currently led by apartments. According to RPM VIC Apartments &amp; Townhomes Market Report (April 2026), units are outpacing houses, especially in the middle ring suburbs where median prices hit $757,500 – a four-year high that represents 2.9 percent growth quarter-on-quarter.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="647e13d7-b4bc-433a-9bc9-fe3c3dd4f2ec" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/V_06.png?VersionId=ou4NUCWUgA3NAy.6CQJlEdKX50j3dOk6" />

For ALTA Property Founder Nigel Givoni, this performance speaks to the confidence he has in the Melbourne market.&nbsp;

“Queens Road represents a rare opportunity to continue to shape our presence in the Melbourne market.,"&nbsp;Givoni says.

"With a considered project team and a premier site along one of the city’s most sought-after boulevards, we look forward to contributing to the fabric of this established address.

“Other Australian markets are getting a lot of attention, but I believe the depth of value in Melbourne is being overlooked. The fundamentals are strong, population growth is steady and, based on our preliminary conversations with a leading builder, construction costs are beginning to normalise, creating further opportunity."

Givoni says the project is a&nbsp;highly considered example of adaptive re-use, delivering quality, high-end residences, premium hotel-inspired amenities and an architecturally striking façade, all achieved without the need to remove the existing structure.

"We are really looking forward to the market’s response,” he said.&nbsp;

Joel Robinson

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