One of North Sydney's best-known commercial buildings could become hundreds of new homes, with insurance giant Zurich Australia lodging a State Significant Development Application (SSDA) to transform 5 Blue Street into a mixed-use residential development above North Sydney Station.

Rather than demolishing the existing building and starting again, Zurich is proposing an adaptive reuse project that would convert the landmark office building into a 15-level residential development delivering 62 apartments, 86 affordable co-living dwellings, activated retail and significant upgrades to the Blue Street Plaza.

The proposal reflects a growing trend of commercial property owners repositioning ageing office assets into residential housing as Sydney grapples with housing supply shortages and changing workplace demand.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="0bba7d12-06dc-4375-aad7-238c94b21ac5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.42.05%E2%80%AFAM.png?VersionId=NJl5oLAEBDGuPmY3RnyliKODjMc8lvRh" />

Located directly above North Sydney Metro and train station, the 3,051 sqm site occupies one of the most strategically positioned parcels of land on Sydney's Lower North Shore.

Designed by fjcstudio, the proposal seeks to retain and adapt much of the existing structure while creating a contemporary residential address that better connects with the public domain surrounding North Sydney Station.

The application proposes two basement levels, ground floor retail, affordable co-living accommodation across the podium levels, and apartments above, while preserving and enhancing the publicly accessible Blue Street Plaza.

Rather than pursuing maximum apartment numbers, Zurich has opted for a housing mix heavily weighted towards larger owner-occupier residences.

The proposal includes 62 build-to-sell apartments comprising 12 one-bedroom, 19 two-bedroom, 29 three-bedroom apartments and two premium penthouses. It also incorporates 86 affordable co-living dwellings, which would be managed in perpetuity by a Community Housing Provider.

That balance between traditional apartments and affordable housing reflects the NSW Government's push to increase housing diversity around major transport infrastructure.

The proposal has been lodged concurrently with a rezoning application, with Zurich arguing the site is ideally positioned to support additional housing given its immediate proximity to public transport, employment and services.

"The proposal aims to respond to the housing challenges facing Sydney through the delivery of diverse housing types in a highly accessible location," the design report by fjcstudio states. It also seeks to improve pedestrian amenity through upgrades to Blue Street Plaza while creating a high-performing residential building that responds to the surrounding context.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="36082e15-c636-4481-bb68-5a5f6443fe39" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.41.36%E2%80%AFAM.png?VersionId=5P6VD.fvmqjQfIG3TWWMRXxQWiQBjeFB" />

Rather than replacing the commercial building, fjcstudio has developed a design that works with the existing structural framework above the rail corridor, an approach that significantly reduces demolition while allowing the site to be repositioned as a mixed-use residential precinct.

The existing structural constraints have informed much of the building's design, including its relationship with Blue Street and surrounding public spaces.

The building has been designed as a slender tower rising above a clearly defined podium, with vertically expressed façades intended to reduce the perceived bulk while reinforcing North Sydney's emerging skyline.

According to fjcstudio, the architectural language responds directly to the surrounding commercial towers while maintaining a finer grain expression more closely aligned with the neighbouring Lavender Bay streetscape.

The tower incorporates articulated façade elements, landscaped podium edges and recessed upper levels to soften its appearance and improve pedestrian amenity below.

A significant component of the proposal is the revitalisation of Blue Street Plaza.

The existing public space has long served as one of the primary pedestrian connections between North Sydney Station, Greenwood Plaza and Blue Street, yet its role is expected to become even more important following the opening of Sydney Metro.

Zurich's proposal seeks to strengthen that role by improving landscaping, introducing new retail frontages, enhancing pedestrian permeability and creating more active edges throughout the day and evening.

Ground floor retail would wrap the plaza, while separate residential and co-living entries have been designed to improve wayfinding without reducing street activation.

Landscape design has been integrated throughout the podium and public realm, softening what is currently one of the most heavily urbanised parts of North Sydney.

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fjcstudio has carefully oriented apartments towards Sydney Harbour and the CBD while using privacy blades and articulated façades to minimise overlooking between neighbouring buildings.

Large framed openings along the western elevation maximise harbour outlooks, while the eastern apartments have been angled towards the south-east to improve privacy from neighbouring development.

The project forms part of the continuing transformation of North Sydney from a predominantly commercial CBD into a genuine mixed-use city centre.

Since the completion of Victoria Cross Metro Station, developers have increasingly shifted their attention towards residential projects capable of leveraging the area's unparalleled transport connectivity.

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FiveX recently lodged plans for a 61-storey, 490-apartment tower that would become one of the tallest residential buildings in North Sydney if approved.

Aqualand continues to expand its Lower North Shore presence following the completion of AURA on Walker Street and its recent St Leonards and Roseville proposals.

Developers are also progressing projects throughout Walker Street, Miller Street and the Victoria Cross precinct as demand for well-located owner-occupier apartments continues to strengthen.

Joel Robinson

First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station

Busy developer Aqualand Prestige has formally taken the next step in its expansion across Sydney's Lower North Shore, lodging a State Significant Development Application (SSDA) for its long-held Archer Street site in Chatswood.

The application covers <a href="https://www.apartments.com.au/new-apartments/51-55-archer-street-chatswood-nsw-2067">51-55 Archer Street</a>, a 1,767 sqm amalgamated site on the eastern edge of the Chatswood CBD, where the developer is seeking approval for a 45-level mixed-use tower delivering 114 apartments, including a significant affordable housing component, alongside retail, commercial space and six basement levels of parking.

The SSDA marks the latest milestone for a project Aqualand has been quietly progressing over the past two years. The developer first secured the site for its Aqualand Prestige platform before undertaking an alternative design excellence process with PTW Architects, ultimately avoiding a formal design competition through the Housing Delivery Authority pathway.

The proposal has evolved considerably from Aqualand's original concept. The revised scheme has been designed around larger owner-occupier product, with an unusually high proportion of three and four-bedroom apartments, targeting the more affluent buyer profile, and downsizer, emerging across the North Shore.

<img alt="Archer St" data-entity-type="file" data-entity-uuid="0171204c-5811-41b5-9b09-2335d1b7c3d0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%208.52.48%E2%80%AFAM.png?VersionId=6YTuxfq.puZo7k2wbfgemcO5K3QfXYGQ" />

The 114-apartment mix comprises six studios, 27 one-bedroom apartments, 18 two-bedroom apartments, 50 three-bedroom residences and 13 four-bedroom homes. A quarter of the building will be dedicated to affordable housing, well above the mandated 15 per cent&nbsp;

PTW has structured the building vertically, with affordable housing across levels one to six, premium apartments through levels seven to 31, duplex skyhomes on klevels 32 to 43, a penthouse on level 44, and a rooftop plant level above. Six basement levels will provide resident parking and servicing.

The tower is proposed to reach approximately 154 metres, placing it among a growing collection of residential high-rises transforming Chatswood's skyline.

Rather than competing purely on height, PTW says the design has been driven by creating a slimmer tower capable of delivering significantly larger apartments.

"The primary objective of this project was to create a distinctive building that stands out from the recently approved or built structures in the Chatswood area," the design report states, noting the structural efficiency allows greater investment into apartment quality and resident amenity.

Residents would have access to more than 450 sqm of communal open space including landscaped gardens, swimming pool, rooftop entertaining areas, fitness spaces, community gardens, children's play areas and barbecue facilities.

A major focus of the design has been the public domain.

The ground plane has been opened up through landscaped terraces inspired by Willoughby's sandstone ridges, with native planting, public seating, artwork, retail activation and a series of gathering spaces intended to soften what has traditionally been a hard commercial streetscape.

The landscape strategy references Blue Gum forests once common throughout the area, while incorporating Indigenous storytelling, public art and lighting installations to strengthen the connection to Country.

Chatswood has been one of Sydney's busiest apartment markets over the past 12 months, with a steady pipeline of both new project launches and fresh development applications.

Hyecorp recently launched Celine, a 122-apartment development just along Archer Street, while Changfa and Huirong Group are progressing The Anderson, an 84-apartment project on Anderson Street.

Develotek recently secured approval for a 101-apartment tower on Pacific Highway, while Tian An LFD received the green light for Hammond Greens, its apartment development on the edge of the Chatswood Bowling Club.

Commercial property developer FiveX is also making its move into the residential market. Last month it lodged plans for a 61-storey tower with 490 apartments, which, if approved, would become one of the tallest residential buildings in Chatswood.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-fivex-targets-chatswood-skyline-with-61-storey-tower-after-north-sydney-plans">First look: FiveX targets Chatswood skyline with 61-storey tower after North Sydney plans</a>

Aqualand is also expanding its development pipeline following the launch of its luxury residential brand, Aqualand Prestige. The developer has delivered a string of high-end apartment projects across Sydney's affluent suburbs over the past decade, most recently AURA by Aqualand on Walker Street in North Sydney.

[smartcode_project:default project_id=30959 project_image_fid=292863]

It has since quietly assembled its next wave of projects.

Earlier this year Aqualand launched Boronia in Roseville, a boutique 111-apartment development on Larkin Street. The project is one of the first significant apartment developments to launch in the suburb ahead of what is expected to become one of Sydney's most active new housing precincts under the NSW Government's Low and Mid-Rise Housing reforms, which allow greater density around train stations.

[smartcode_project:default project_id=152095 project_image_fid=373685]

The developer has also lodged plans for a two-tower, 413-apartment development on Herbert Street in nearby St Leonards, further strengthening its presence across the Lower North Shore.

Beyond that, Aqualand remains behind the final stage of Barangaroo, where plans will deliver a five-hectare mixed-use precinct comprising new homes, retail, hospitality and community facilities, alongside a new Metro entrance and more than two hectares of public open space, completing the Barangaroo precinct.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/central-barangaroo-development-takes-big-step-with-concept-proposal-approval">Central Barangaroo development takes big step with concept proposal approval</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-aqualand-joins-st-leonards-apartment-party">First look: Aqualand joins St Leonards apartment party</a> 
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First look: Aqualand pushes ahead with Chatswood apartment tower as SSDA lodged for Archer Street

Mass timber is becoming an increasingly popular construction material in apartment developments, but Adelaide developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> is taking the approach a step further.

At its new <a href="https://www.apartments.com.au/new-apartments/flowe-bowden-18-gibson-street-bowden-sa-5007">Flowe Bowden</a> development, the exposed cross-laminated timber (CLT) structure isn't just about reducing the building's environmental footprint. It also forms the foundation of a broader wellness strategy, influencing everything from indoor air quality and natural materials to the way residents move through and experience the building.

The 115-apartment mixed-use development, designed by Melbourne-based architecture practice Fieldwork, will occupy a prominent island site opposite Bowden Village Reserve, combining one, two and three-bedroom apartments with retail and a dedicated wellness destination.

[smartcode_project:default project_id=152022 project_image_fid=375528]

Wellness isn't confined to a gym or shared resident facility at Flowe. Instead, Fieldwork embedded the concept into the building itself.

The development has been split into two residential wings connected by a naturally ventilated central breezeway, replacing traditional enclosed corridors with open-air walkways that improve natural light, encourage cross ventilation and create more opportunities for neighbourly interaction.

"Rather than treating wellness as something that only happens on the ground floor, our response integrates it throughout the building, which led us to ask what it really means to design a healthy building," Fieldwork Director Quino Holland said.

[smartcode_project:default project_id=152022 project_image_fid=375531]

The building's architecture also reflects Bowden's industrial heritage. The lower podium references the area's historic brick and sandstone buildings, while the upper levels transition to exposed CLT, allowing the timber structure to become a defining feature throughout the apartments and shared spaces.

The use of mass timber sits alongside a range of sustainability initiatives, including a fully electric, gas-free design, rooftop solar and a targeted 5 Star Green Star rating.

[smartcode_project:default project_id=152022 project_image_fid=375524]

Inside the residences, the focus remains on natural, durable materials. Blackbutt engineered timber flooring, exposed CLT ceilings, porcelain surfaces and warm timber joinery create a calming interior palette, while low-VOC finishes and responsibly sourced materials have been selected to improve indoor air quality.

Kitchens have been designed as the centrepiece of each apartment, featuring porcelain island benchtops, timber-look cabinetry and brushed steel tapware, with layouts that maximise natural light and ventilation.

[smartcode_project:default project_id=152022 project_image_fid=375530]

The more traditional interpretation of wellness comes in the form of Level Eleven, a two-storey wellness club spanning the ground floor, mezzanine and first floor.

The facility will include a gym, yoga and reformer Pilates studios, Finnish and infrared saunas, magnesium hot and cold plunge pools, and dedicated recovery spaces. Unlike many residential wellness facilities, Level Eleven will also operate commercially, allowing the broader Bowden community to access the venue while giving residents exclusive membership benefits.

The ground floor has also been designed around everyday living. A café overlooking Bowden Village Reserve will activate the street frontage, while a bike workshop with tool storage, co-working space and dog wash has been incorporated to support daily routines and encourage interaction between residents.

"Flowe brings together my two biggest passions, creating places and creating healthier lives," Otello founder Daniel Harris said.

"We wanted to create something Adelaide hasn't seen before, a genuinely healthy building, where the way you live is lifted without even trying."

Flowe is positioned directly opposite Bowden Village Reserve and within walking distance of Bowden Railway Station and the Adelaide Entertainment Centre, placing future residents just minutes from the Adelaide CBD while remaining connected to one of the city's most established urban renewal precincts.

[smartcode_project_cta:default project_id=152022]

Otello launches wellness-focused Flowe Bowden with Adelaide-first mass timber apartment design

Not all apartment amenities are immediately visible.

Swimming pools, gyms, rooftop terraces and residents' lounges have long featured on buyers' wishlists, but as the way Australians live has changed, so too have the features that make apartment living more convenient.

Increasingly, buyers are placing value on the practical aspects of day-to-day life. Fast internet, EV charging, secure bike storage, flexible workspaces and parcel management are becoming just as relevant as lifestyle amenities, reflecting changing habits and expectations.

Online shopping has been one of the biggest drivers of that shift.

Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally, making parcel deliveries a routine part of everyday life rather than an occasional convenience.

For apartment residents, however, receiving those deliveries isn't always straightforward.

Without someone home to accept a parcel, deliveries can be redirected to a nearby Post Office, left in building foyers or common areas, or require building management to temporarily store packages. As apartment living continues to grow across Australia's cities, parcel management has become an increasingly important consideration for both residents and developers.

Australia Post's Parcel Locker network is one response to that shift.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/KPZ9j5FRdsQ?si=Qztc1dNP3ZvEIUhb" title="YouTube video player" width="560"></iframe>

Rather than relying on home delivery, eligible parcels can be directed to a nominated Parcel Locker, where they're securely stored until collected. Once a parcel arrives, residents receive a notification through the AusPost app or SMS and can retrieve it using a one-time code or QR code at a time that suits them.

The network has expanded to more than 1,500 locations nationwide, with Parcel Lockers positioned at Post Offices, shopping centres, supermarkets, transport hubs and, increasingly, within or alongside residential developments.

That growing presence reflects a broader change in how apartment buildings are being planned.

Developers are increasingly considering the operational side of apartment living alongside traditional lifestyle amenities. Just as secure mailrooms, bicycle storage and EV charging have become more common inclusions, parcel management is emerging as another feature that supports everyday convenience.

It also helps preserve the arrival experience within a building. Carefully designed lobbies and communal spaces can quickly become cluttered when deliveries accumulate, while secure parcel solutions reduce the likelihood of missed deliveries or parcels being left unattended.

For buyers comparing apartments, these everyday details are becoming part of the decision-making process.

Location, floorplans and finishes remain fundamental, but the features that simplify daily life are carrying greater weight than they once did. As online shopping continues to shape consumer behaviour, secure parcel delivery is increasingly becoming another amenity worth looking for.

Parcel delivery is joining the apartment amenity checklist

Inca Property Group has lodged a State Significant Development Application (SSDA) for Dawn, a 53-apartment oceanfront development overlooking Mona Vale Beach.

The proposal, at 35-39 Darley Street East, would replace an existing 18-apartment strata building with a new owner-occupier-focused development comprising 53 two and three-bedroom apartments, including nine affordable built-to-rent residences delivered under the State's infill affordable housing scheme.

Positioned on a 2,679 sqm elevated site around 280 metres from Mona Vale Beach, the development has been designed to maximise panoramic ocean views while responding to the site's sloping topography.

<a href="https://www.apartments.com.au/developers/inca-property-group">Inca Property Group</a> Managing Director Josh Thompson said the State Significant pathway provided greater certainty for projects of this scale.

"This State Significant pathway gives the team real certainty to progress <a href="https://www.apartments.com.au/new-apartments/dawn-35-39-darley-street-east-mona-vale-nsw-2103">Dawn</a> through to completion," Thompson said.

"It allows us to acquire a one-off site, design it carefully and deliver the right offering for the suburb, assessed by the NSW Government's planning department."

The project is one of the first developments in the area to be assessed under the NSW Government's Low and Mid-Rise Housing policy, with the site sitting on the edge of the policy's designated inner area.

The proposal includes three basement levels providing 124 car spaces, alongside a range of resident amenities including a swimming pool, gym, sauna, wellness facilities and private plunge pools for selected ground-floor and penthouse apartments.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="fc1a1daf-0ce4-4f12-9076-b1fa553c7a91" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-21%20at%208.42.11%E2%80%AFAM.png?VersionId=4GZ9h.gpNkTljbxyAET8Jfhv51XUamDm" />

Thompson said Dawn had been designed specifically for owner-occupiers and downsizers, a buyer profile that has driven demand across Inca's recent Upper North Shore developments.

"The majority of buyers in our recent North Shore projects have been downsizers, and we are learning exactly what this market is looking for. Beyond the location itself, we have included resort-style amenities to deliver a genuine lifestyle offering," Thompson said.

Located within walking distance of Mona Vale Beach, the town centre, Mona Vale Golf Club and the Royal Motor Yacht Club, Dawn represents Inca's first Northern Beaches project following the sell-out of Tara on Park in Waitara and Ellis Residences, currently under construction in St Ives.

Construction will be undertaken by Inca's in-house construction arm, GOP Constructions.

Dawn is the latest major apartment proposal for Mona Vale, with the suburb emerging as one of the key beneficiaries of the NSW Government's new Low and Mid-Rise Housing policy.

New developer One Living, led by industry veteran Joseph Scuderi, recently secured a site on Mona Vale Road, on the border of Mona Vale and Pymble, where it is planning around 140 apartments.

IPM is also planning its third project in Mona Vale, significantly increasing the scale of its previous developments with an 82-apartment proposal at <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and less than 800 metres from Mona Vale town centre.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/one-living-enters-sydneys-new-apartment-market-with-northern-beaches-site-acquisition">One Living enters Sydney's new apartment market with Northern Beaches site acquisition</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-ipm-plans-third-mona-vale-project">First look: IPM plans third Mona Vale project</a>

First look: Inca eyes Mona Vale with State Significant DA for Dawn apartments

Industry News

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Wilson Property Agents have signed up as the first corporate sponsor for Youth Off The Streets' #laceitup campaign, marking the beginning of Homeless Persons’ Week.
At present, more than 47,000 people under 25 are homeless – 48% of the homeless population. The <a href="https://twitter.com/hashtag/laceitup" target="_blank">#laceitup</a> campaign is using the fact that many of them sleep with their shoes on to encourage people to wear blue shoelaces and take a photo of their shoes, before sharing it on social media.
Managing director and principal of Wilson Property Agents, Adrian Wilson, said that they have supported the charity since 2008 and is an issue their team cares deeply about.
“We’re thrilled to be the first to support this innovative concept and get behind the students who created it,” said Wilson.
<a href="https://www.propertyobserver.com.au/https://twitter.com/wpasydney/status/496148539484164096" target="_blank"><img src="/images/2014/08/05/wilson-aug-5-breakout.jpg" alt=""></a>
To date, they have raised over $15,000 for Youth Off The Streets. They will be selling the blue laces from their branches, open homes and inspections, raising awareness at seminars and donating themselves.
Property Observer readers <a href="https://laceitup.everydayhero.com/au/wilson-property-agents" target="_blank">can make a donation here</a>.
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Youth Off The Streets’ #laceitup campaign signs first corporate sponsor

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A new Australian website calling itself the ‘Pinterest of Property’ has launched, looking to connect home owners with real estate agents and vendors.
Similar to Pinterest, the <a href="https://propterest.com.au/" target="_blank">PropTerest site</a> looks to change the way people browse the property market by allowing users to collect and share images of properties they love.
Citing new Google research showing that 90% of buyers begin their search online, Doreen C, marketing manager for PropTerest, noted that their goal is to connect Australians through a mutual interest in property.
They noted that the site can be used to plan a purchase, check market value, get renovation inspiration or find buyers and sellers.
“With new pins added every week, PropTerest is the go-to site for a comprehensive collection of up to date property listings. What we most love about the site is it’s not just limited to buyers and sellers,” she said.
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The site can be used to plan a purchase, check market value, get renovation inspiration or find buyers and sellers.
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The site’s focus on imagery reflects a similar ideology to that of new listings site Homely.com but allows a higher level social experience.
Listings can be organised based on state, price and property type. It includes PinIt buttons as well as tag features. Users can sign in through Facebook or Twitter.
The site’s description notes that it will take away the requirement of multiple visits to individual agent websites.
Signing in with Twitter, Property Observer found the site fun, if a little overwhelming.
Featured pins, and a Power User package appear to be how agents may make the most of the portal. The Power users see their pins displayed after featured pins, and they will be automatically followed by each newly registered user.
The site allows commercial property listings as well.
At present, there is no option to filter by number of rooms or bathrooms.
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New listings site aiming to become the Pinterest of property

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REIWA is seeking to speed up commission payments paid to Western Australian real estate agents selling off the plan properties.
REIWA recently announced that they are lobbying the government to allow agents selling this stock to receive their commissions closer to the point of contract, rather than after the settlement period – which they note is lengthy.
“The commission process for dealing with pre-sales in the multi-residential market is often frustrating,” they noted in a recent email to members.
“Having to wait for months to be properly remunerated for your work is inconvenient and can hamper your business.”
They noted that in Perth, and some regional areas, they’re going through a strong growth period with units and apartments and said that it is “high time the government reviewed this commission anomaly and updated it to reflect contemporary conditions”.
Property Observer understands that there are no specifics around how this would work as of yet and the process is still in the exploratory stage. However, REIWA are planning to meet with the Minister soon.
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REIWA pushing to speed up off the plan sales commissions 

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New property market analysis will now be available for urban land developers, with a new report released by RP Data and Urban Supply Intelligence (USI).
The customisable Greenfield Corridor Report will offer national data on yields, popular block sizes, threshold pricing, sale volumes and other market and property attributes for property developers. Information on which greenfield corridors (previously undeveloped areas) sell the most homes by bed, bath or car, are the fastest and slowest to sell or have the highest or lowest vendor discounts can also be included in the report.
Tim Lawless, RP Data's head of research, says the data is important for those planning short and long term projects.
“We are able to produce a report for any growth corridor or sub market across Australia, updated quarterly, which offers great appeal for developers and builders who are active in numerous geographical locations,” said Lawless.
The report has a strong focus on the established housing market, which report author and USI director Peter Bell says will provide information for new property developments, a market segment that is difficult to track. Bell says that most development executives now have the ability to apply data to their own venutres.
“Post GFC, developers have become more cost conscious but still need to access information and data. Innovative products like the Greenfield Report that incorporate cutting edge and timely visual elements are becoming more popular because they are affordable, whilst also offering quick and concise findings,” said Bell.
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RP Data and USI launch Greenfield Corridor report

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Arnold Schwarzenegger now knows where Wagga Wagga is, but television viewers might be left confused as to the purpose behind the latest realestate.com.au advertising campaign.
We are supposed to get that the actor, supposedly wanting to move back to Austria, reckons that realestate.com.au will be of help, mistakenly thinking that ‘.au’ is an Austrian site.
He's confused, we're confused. And so is his Australian assistant Dylan, as the mildly amusing campaign plays on supposed confusion between Australia and the actor's home country of Austria.
Instead he stumble across "Vagga Vagga" et al.
Get it!
Realestate.com.au last night unveiled a <a href="https://www.youtube.com/watch?v=XAXxnvLmtdc" target="_blank">new national brand campaign</a> starring the Hollywood film icon, former Governor of California and Austria’s favourite son. It was the first in a series of seven television commercials set to air over the coming weeks.
{qtube vid:=XAXxnvLmtdc}
The implicit confusion within the campaign ultimately leads to "discovery", as property consumers become curious to find out more about localities.
In an Australian media first, realestate.com.au launched the campaign using a unique high-impact approach, commandeering all free to air and subscription Australian commercial television and major digital advertising networks simultaneously on the 6:20pm time slot. 
They hoped to start a twitter trend with the #ausliveshere. But #VaggaVagga appeared popular. 
Not quite viral among the 2.8 million Australian accounts registered on social media platform Twitter. Australia was too busy preparing to watch The Block Glasshouse, the night's most watched show drawing a metro audience of 1.377 million at 6.30pm.
Meanwhile Arnie "learnt a lot about Australia in the process, like how to say Wagga Wagga". 
"I also found it’s hard to find a home with a cheese cave or professionally equipped gym,” he quipped in the website press release.
The adman, BWM’s managing director Mark Watkin, said the idea of using Arnold Schwarzenegger was deliberately "left-field".
The lowpoint of property website marketing was possibly Domain's Dexter and Greg Evans, sadly sans Kerrie Friend.
{qtube vid:=6ILOgGOn59c}
And for Property Observer readers wishing to suss out the Wagga Wagga investment merits, <a href="/news">here's the best link</a>.
It's all quite simple, and there's not much happening with price or rental growth.
Click on map below to go to Property Observer's data page on Wagga Wagga.
<a href="/news"><img src="/images/2014/08/04/vagga-vagga-aug-4-breakout.jpg" alt=""></a>
Picture courtesy of realestate.com.au.
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Left-field realestate.com.au puts Wagga Wagga on the map with weird Arnold Schwarzenegger ad

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Real estate agents cannot conduct open for inspections in a rental property without the consent of the tenant, a new Victorian Civil and Administrative Tribunal (VCAT) order has confirmed.
The decision was made after an unnamed tenant did not consent to open for inspections of their rental home being sold for fear of security and privacy.
VCAT has confirmed the view held by the Tenants Union of Victoria (TUV) that tenants being forced to endure open for inspections is not legal under the requirement for tenants to have ‘quiet enjoyment’ of their rental home, explained TUV’s policy and liaison officer James Bennett.
“Having dozens of strangers looking through your home without your consent can be a massive infringement of privacy, security and quiet enjoyment,” he said.
“VCAT has clarified that only genuine prospective buyers can be shown a property by appointment – not just anyone who is wandering past and wants to stickybeak, check for valuables or assess the security system.”
Bennett noted that the decision does not prevent rentals from being marketed, inspected and sold, simply clarifies tenants’ rights.
Inspections by appointment are still allowed.
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VCAT orders agents not to conduct opens without tenant consent

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The Urban Development Institute of Australia (UDIA) recognised projects in New South Wales and the Australian Capital Territory in Friday's Australia Bricks Awards for Excellence.
Held at Sydney's Star Casino, this year's award ceremony and gala dinner saw a record 90 entries.
Winners in the 15 categories included One Central Park (pictured above) by Frasers Property Australia and Sekisui House Australia, which won the awards for Design and innovation and High-Density Development, and Liberty Place by Grocon, which won the award for Sustainable Development.
According to chief executive Stephen Albin, tickets for the event, hosted by UDIA-NSW, sold out shortly after they were released.
“At the moment there’s a real buzz in the industry as companies are continuously finding new ways to raise the bar in terms of sustainability, affordability and aesthetic design,” said Albin.
“Each year the UDIA NSW Austral Bricks Awards for Excellence go from strength to strength and this year our entrants just knocked it out of the park.”
This year, three specialist judges joined four industry experts to judge the entrants.
Laurie Rose, chief judge and urban engineer, travelled throughout the region to inspect the projects.
“While judging can be time consuming, it’s also very rewarding to be shown such wonderful projects by their creators,” said Rose. “The toughest job, however, came when we sat down to determine the winners.”
The UDIA Awards for Excellence first began in 1994, with just 20 entrants.
Full list of winners on the next page. Please click below.
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The full list of winners:
Concept design: 301-303 Botany Road, Zetland by Crown GRoup
Government Leadership for Urban Development: Bungarribee Community Resource Hub by UrbanGrowth NSW
Design and Innovation: One Central Park by Frasers Property Australia and Sekisui House Australia
Retail/Commercial Development: 8 Chiffley by Mirvac
Affordable Development: Ocean Club Resort by King and Campbell Pty Ltd for Gwynvill Trading Pty Ltd
Sustainable Development: Liberty Place by Grocon
Urban Renewal: The Gantry by Parkview Constructions Pty Ltd
Seniors' Living: The Gracewood Kellyville by McFadyen Architects Pty Ltd for BaptistCare NSW &amp; ACT
Medium Density Development: ESQUE Mosman by HELM Pty Ltd
High-Density Development: One Central Park by Frasers Property Australia and Sekisui House Australia
Residential Development: Heritage Parc by McCloy Group
Masterplanned Development: Jordan Springs by Lend Lease Jordan Springs Project Team
Marketing Apartment Communities: Woolooware Bay - Stage 1 Residential Development by Bluestone Capital Ventures No 1 Pty Ltd for Cronulla Sutherland Leagues Club
Marketing Residential Estates: Dual winners - Crimson Hill by Defence Housing Australia and Spring Cove by Our Agency on behalf of Oakstand &amp; Denwol
NSW Regions and ACT: Sorrell Apartments by Antoniades Architects for Hindmarsh Development Australia 
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One Central Park and Liberty Place among those recognised in UDIA ACT and NSW awards

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Property management revenues have been recorded as jumping by 10% since June 2013 for Raine &amp; Horne, with this wing of the business expected to become increasingly prominent as investor numbers climb.
Raine &amp; Horne’s chairman and CEO Angus Raine said that in recognition of the growth in this part of the market, they have employed a business support and development manager, Lauren Kirk, to support their nationwide property management arm.
“When the next batch of figures is released by the ATO, I expect to see a major spike in the property investor numbers, as self-managed super funds and individual investors have dominated residential property in recent times,” said Raine.
Kirk is planning to assist with increasing efficiencies, rent rolls and revenues.
Earlier this week it was announced that Charles Farru-Hill and Robert Lawson had been<a href="/expert-insights/investing/raine-horne-commercial-expands-wa-team"> appointed to lead Raine &amp; Horne Commercial Western Australia's property management arm</a>.
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Property management revenues up 10% for Raine & Horne

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Charles Farru-Hill and Robert Lawson have been newly appointed to lead Raine &amp; Horne Commercial Western Australia's property management arm.
Farru-Hill has been appointed to the position of associate director of Facilities and Commercial Property Management. Lawson has been appointed associate director of Commercial Property Management.
Farru-Hill currently chairs the Real Estate Institute of Western Australia's Commercial Real Estate Committee. He has worked for Raine &amp; Horne Commercial for about four years. Of his appointment, Raine &amp; Horne Commercial WA director Terry Menage said:
“Charles has added depth and experience to our growing property management portfolio, as well as providing ancillary facilities management services to the organisation.
“He is one of the few commercial property managers in Perth with the Green Building Council of Australia’s ‘Green Star Professional’ Accreditation, and he consults to commercial building owners and managers Australia-wide.”
Lawson has been with Raine &amp; Horne Commercial WA for a year. According to Menage, he has experience in sales, leasing and management, and he said Lawson's appointment "will bring additional drive and focus to Raine &amp; Horne Commercial WA’s expanding commercial management portfolio.”
“Our two new appointments both have blue-chip commercial property experience that encompasses sales and leasing, as well as significant management expertise,” added Menage.
“Charles and Robert are the ideal candidates to lead our property management team effectively and their experience enables them to provide the very best advice and solutions to our investors and business owners.”
Menage said tenant retention was a priority for the division.
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Raine & Horne Commercial expands WA team

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The NSW Premier Mike Baird has appointed Carolyn McNally to the new role of secretary of the Department of Planning and Environment. 
It was created in April when the Minister Pru Goward took over the planning ministry and announced a restructure.
The prior role was filled by Sam Haddad.
It is the state department's fifth reorganisation in eight years and its third in the three years under the Coalition government.
The long-serving planning director-general Sam Haddad was given his marching orders in April within hours of Pru Goward being made Planning Ministerr when the new Baird government created a Department of Planning and Environment, replacing the planning and infrastructure department.
It will include the Office of Local Government as well as the Office of Environment and Heritage.
Carolyn McNally was previously the head of planning in Transport for NSW and before that head of the infrastructure investment division in the federal Infrastructure Department.
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"The appointment of Carolyn McNally as the secretary of the Department of Planning and Environment opens the potential for a fresh look at the planning system in NSW,"  the Urban Taskforce CEO, Chris Johnson said.
“With the planning reforms, local government reform and the Metropolitan Strategy for Sydney all on hold, the property industry is looking for leadership.”
“The initial challenge will be to ensure that the proposed Greater Sydney Commission has real teeth and is not just another layer over existing structures. The Urban Taskforce believes the Commission must have strategic planning responsibility, infrastructure co-ordination and approval authority roles for major projects across Metropolitan Sydney.” 
“The difficult balancing act for the new Secretary will be in establishing the commission without undermining her department while also keeping Sydney’s 43 councils feeling empowered.” 
“While the supply of housing in NSW and particularly in Sydney is currently robust there are concerns that key urban sites are getting harder to find and that strong leadership will be needed to housing Sydney’s growing population. 
"An important role for the Secretary will be in communicating to the broader community the necessity of urban growth at affordable prices.”
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