Sydney-based Sun Property Group is looking to divest a prime residential apartment site in Melbourne's blue-chip Toorak.

They are hoping for around $15 million for the 1,774 sqm site at&nbsp;226–228 Williams Road, with three street frontages to William Road, Tashinny Road, and Gordon Street.

&nbsp;

The sale comes with a permit-approved scheme for a&nbsp;three-level building with 18 high-end apartments designed by Cera Stribley, a mix of&nbsp;10 two-bedroom apartments, four three-beds, and four penthouses.

Cushman &amp; Wakefield’s Hamish Burgess, Leon Ma, and Daniel Wolman said this is not just another development opportunity, it’s a rare convergence of scale, location, and perfect timing in the market as Melbourne’s development landscape shifts in lieu of three rate reductions so far in 2025.

<img alt="226–228 Williams Road, Toorak" data-entity-type="file" data-entity-uuid="875d85f7-ade6-4035-a181-5731e3c85253" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/226%E2%80%93228%20Williams%20Road%2C%20Toorak-%20current%20aerial.jpg?VersionId=YPtGUtFjvd6OIetFZfaYyOugMi_wOSN1" />

&nbsp;

With an existing permit in place and strong potential for further uplift under innovative new planning initiatives such as the expanded Activity Centre Program or Great Design Fast Track, the site offers a blueprint for high-end living in one of Melbourne’s most affluent enclaves.

Surrounded by elite amenities, from Hawksburn Village and Toorak Village to Como Park, Royal South Yarra Tennis Club, and Saint Haven Wellness, the location is a magnet for lifestyle-focused buyers. The success of nearby projects like Hawksburn Place by Gurner and Tintern by Prime Edition underscores the appetite for luxury apartment living in this tightly held pocket.

<img alt="226–228 Williams Road, Toorak" data-entity-type="file" data-entity-uuid="2cd00bc1-ad8c-4514-97fc-4e94f6b30f8c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/226%E2%80%93228%20Williams%20Road%2C%20Toorak%20artist%20impression2.jpg?VersionId=Gefxpx5RxJKTf0Qv7TBAwayz3fz5sbuW" />

“We’re seeing strong interest from boutique developers and private family offices who understand the value of delivering timeless, high-end residences in blue-chip locations," Hamish Burgess of Cushman &amp; Wakefield said.

"This site ticks every box; scale, frontage, planning, and prestige.”

Sun Property Group has previously delivered The Brookville in Toorak.

Joel Robinson

Sydney developer to offload $15 million Toorak apartment site

A new modular apartment tower that promises rapid delivery in its construction that would occur off site and take just nine months to build, is being planned for Woolloongabba.

The Carl Street building will span 18 levels and home 126 apartments, an upsize from a previous proposal by Brisbane Modular Manufacturing.

<img alt="First look: 18-storey modular tower for Woolloongabba" data-entity-type="file" data-entity-uuid="dcc8b704-5b3c-44cb-b6de-4d64c96a84ce" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/carl%20park%20perspective.png?VersionId=ig4mYSx.q_ttqOQLwEFpTKR8FTlFEAmR" />

The revised plans, prepared by architecture and design studio SheltaCo, outline 48 studio apartments, 50 two-bedroom apartments, and 28 three-bedroom apartments.

Located within the Eastern Corridor Neighbourhood Plan area, the 1,517 sqm site is zoned High Density Residential and sits adjacent to parkland to the south.&nbsp;

The build will take substantially less time because the basement car parking levels have been removed. Cars will now park in the striking three-level podium. The change enables the use of off-site prefabricated construction techniques, central to the modular strategy.&nbsp;

There will be 500 sqm of communal space, including a 250 sqm rooftop terrace with a pool and lounge areas.

&nbsp;

<img alt="First look: 18-storey modular tower for Woolloongabba" data-entity-type="file" data-entity-uuid="3c31ac1d-3c42-48c9-927b-980b7e0ed767" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/terrace.png?VersionId=ZI1vAUIbk04ERHH54REfoPKn1BTPbBfK" />

The Assessment Report by Blume Planning’s suggested the "accelerated timeline offers a compelling incentive for Brisbane City Council to support the proposed development,” citing the proponent’s “expertise and innovative business model” as a contributing factor in addressing Brisbane’s current housing pressures.

SheltaCo’s design seeks to balance density and amenity, with generous apartment layouts and elevated views over Carl Street Park. Site coverage at the tower level is limited to 51 per cent, allowing for landscaping and deep planting at ground level. The scheme also proposes 110 car parks, 72 secure bicycle spaces, and capacity for service vehicles.

<img alt="First look: 18-storey modular tower for Woolloongabba" data-entity-type="file" data-entity-uuid="36ecf843-025b-4b5b-a986-8ccc692f4a69" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/carl%20entry.png?VersionId=7gsAhw7BN9vuDOpFKQFjivOk.WVo7Oz7" />

The site is well-serviced by public transport and lies within walking distance of the Buranda transport hub, making it a strategic location for higher-density residential infill. The proposal aligns with the zoning provisions but exceeds the mapped height limit of 12 storeys under the Buranda Residential Sub-Precinct.

Council previously approved a development on the site in 2016 for 89 apartments across 11 level with basement parking. That approval was extended in 2024 and remains valid until early 2026. The new proposal seeks to supersede that scheme while retaining the site’s residential focus.

Nine month build slated for new modular tower in Woolloongabba

<a href="https://www.apartments.com.au/developments/subiaco-wa-6008">Subiaco</a>’s Hay Street corridor serves as a key link between Perth’s CBD and the western suburbs, offering seamless access to city amenities while retaining the intimacy of a residential precinct.&nbsp;

At the junction with <a href="https://www.apartments.com.au/new-apartments/olive-st-263-hay-street-subiaco-wa-6008">Olive St</a>, this connectivity is reinforced by Subiaco Station and high-frequency bus routes, making commuting and weekend outings effortless.

Here, <a href="https://www.apartments.com.au/developers/devwest">Devwest</a>’s new apartment development Olive St is entering its final phase of construction, offering a rare opportunity to secure a home in one of Perth’s most complete lifestyle suburbs.

[smartcode_project:default project_id=106968 project_image_fid=3036]

Positioned in a leafy and character-filled pocket on the less-developed eastern side of Subiaco, Olive St stands out as one of the few apartment developments in this part of the suburb. Its quieter residential setting balances the density west of Rokeby Road, while the corner location on Hay Street places residents within walking distance of local favourites such as Found. Subiaco, Lums Wine Bar, and Hangout on Hay. Together with the celebrated Rokeby Road retail strip, these venues give residents an immediate connection to the cafés, restaurants, and bars that define the Subiaco lifestyle.

Cultural destinations including the Subiaco Arts Centre, Regal Theatre, and Subiaco Library reinforce the area’s reputation as a hub for entertainment and the arts.&nbsp;For outdoor recreation, residents have easy access to the manicured grounds of Market Square and Bob Hawke Oval, while Kings Park and Lake Monger Reserve offer expansive green space just beyond the suburb’s edges.

[smartcode_project:default project_id=106968 project_image_fid=3031]

A diverse educational landscape underpins the suburb’s long-standing appeal for families and professionals, with institutions such as Subiaco Primary School, Perth Modern School, and Bob Hawke College located nearby. Health services including St John of God Subiaco Hospital further support everyday convenience and peace of mind.

With construction nearing completion this September, Olive St will soon deliver 71 new residences to Subiaco. One bedroom apartments are fully sold, with only a limited selection of two and three bedroom residences remaining, priced from $877,000.

Buyers who secure an apartment before the construction period ends may still be eligible for the WA Stamp Duty Concession, offering savings of up to $50,000.

[smartcode_project_cta:default project_id=106968]

Devwest’s Olive St connects residents to Subiaco’s best amenities

After several challenging years, Melbourne is once again a city on the rise. For the last three years, when anyone interstate asked about Melbourne’s off the plan apartment market, the answer was always difficult. The short version? Not great. The longer version only raised more questions than it answered.

The roots of the downturn can be traced back to the start of the pandemic. At the end of 2020, Melbourne was the second most expensive capital city in Australia, a position it had held for decades. But while COVID-19 triggered a property boom in nearly every other capital, Melbourne lagged behind. Many blame the local government's handling of lockdowns, which stalled any real market momentum.

Then came the Reserve Bank’s aggressive rate hikes, taking interest rates from historic lows to 10-year highs within just 18 months. Other cities powered through thanks to their resilience during the pandemic, but for Melbo​urne, it was another blow.

The third hit came in the form of increased land tax, including new flat-rate charges and additional levies. Holding property became less viable for investors, especially with higher mortgage repayments. Many sold off their assets, flooding the market with investor-grade stock and pushing prices even lower.

Melbo​urne needed a turning point. That came in early 2025, when the long-awaited RBA easing cycle finally began, later than many economists had predicted, but still significant.

Despite the downturn, Melbou​rne’s fundamentals remained strong. One of the key growth drivers is supply versus demand, and the balance has shifted dramatically. According to Charter Keck Cramer, only 4,800 apartments were completed in Melbo​urne last year—a 36% drop from 2023, and less than half the 10,000 completed in Sydney. Only 6,320 apartments are currently under construction, compared to 21,550 in Sydney.

At the same time, Melbo​urne is expected to be the fastest-growing capital city over the medium to long term, with forecasts of more than 100,000 people moving to the city annually until 2029. With supply far below demand, price growth becomes inevitable.

So why haven’t prices already surged?

It’s not just buyers who’ve been impacted, developers have, too. Build costs have risen sharply, with labour and materials up around 40%. Land prices have also increased, along with holding costs. Higher costs mean higher sale prices. Developers aren’t charities, they’re not going to take the risk and lose money.

This created a stalemate: buyers couldn't afford the new prices, and developers couldn’t lower them. But 2025 has brought renewed optimism. Property values are now climbing in both the unit and house markets. Clearance rates have lifted into the mid-60s to low-70s—up from the low-to-mid 50s just last year.

With falling interest rates, buyers can now borrow more, while developers are feeling more confident thanks to stronger sentiment and stabilising build costs—though prices are unlikely to drop.

The future remains uncertain, but there’s a lot to like about Melbo​urne’s current position. The market has clearly bottomed out. We’ll inevitably be proved right or wrong, however it feels like this is arguably the best opportunity to buy in Melbourne—a city with significant business, large infrastructure projects all over the city, and a nightlife culture unrivalled anywhere in Australia.

Is Melbourne the city of opportunity in the property market?

There’s a version of Brunswick you’ll recognise even if you’ve never set foot there. Trams rattling down Sy​dney Road. Musicians and art students on the corners. It’s shorthand for a certain kind of Melbourne - progressive, creative, a little bit chaotic.

But dig deeper and <a href="https://www.apartments.com.au/developments/brunswick-vic-3056">Brunswick</a> reveals more than the clichés. It’s a suburb where 19th-century terraces share blocks with carbon-neutral apartment buildings. Where Victorian shopfronts house Syrian bakeries, social enterprises, and high-end espresso machines. And where property values have steadily climbed, not because the suburb has tried to reinvent itself, but because it’s stayed interesting.

Just six kilometres north of the CBD and well-connected by tram, train and bike path, Brunswick is built on a simple truth: you can get almost anywhere from here. Three Upfield line stations, Jewell, Brunswick, and Anstey, provide frequent train services. The 19 tram runs straight into the city. Bike commuters use the Upfield shared path like a second arterial.

Add to that Syd​ney Road and Lygon Street cutting vertically through the suburb, both lined with shops, eateries, services and medium-density housing, and it’s easy to see why Brunswick consistently ranks high for walkability and public transport access.

Brunswick’s population has shifted significantly over the past few decades. Post-war European migrants, many of whom still call the suburb home, laid the foundations. Students and artists came later, drawn by low rents and open minds. More recently, the area has welcomed professionals, young families, and downshifters seeking an urban lifestyle that doesn’t feel corporate.

As Brunswick’s demographic has evolved, so too has its housing profile. Post-war brick homes, double-fronted Edwardians, and classic workers’ cottages still line many of the suburb’s quieter streets, but now they sit alongside architect-designed townhomes, low-rise apartment buildings, and adaptive reuse projects that reflect the suburb’s dual identity: heritage-conscious and future-facing.

For Michael McCormack, Founder and Managing Director of property developer <a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a>, and a local Brunswick resident—this is what makes Brunswick special. “It’s a suburb ingrained in continual reinvention,” he says.

“Brunswick has always been shaped by migration,” McCormack explains. “Post-WWII, it was Greek and Italian. Then came Asian and Middle Eastern communities, and more recently African. Now, the most visible wave is internal, young, creative, working professionals moving in. It’s eclectic and layered, a real melting pot.”

This multicultural identity is most evident, he says, on Sydney Road, the longest shopping strip in the Southern Hemisphere. 
 
“Walk up and down and you’ll see it in the hospitality scene, Vietnamese, Ethiopian, Lebanese, overlaid with wine bars and coffee spots. There’s something for everyone.”

Milieu began developing in Brunswick in 2019. Such is the developer’s love for the suburb, and the strong response from the local market, they’ve just launched their sixth project in as many years.

[smartcode_project:default project_id=136434 project_image_fid=348840]

Designed by Jackson Clements Burrows Architects in collaboration with DesignOffice and OCULUS, Saxon Street by Milieu is shaped by its civic context and cultural surroundings. The nine-level building with 80 apartments will replace the former Brosnan Centre, next door to the iconic Brunswick Baths, in the heart of the growing Merri-bek Arts and Culture Precinct.

Just months after launching, over a quarter of the apartments have already sold. McCormack attributes this strong demand to Milieu’s reputation in the area. “Our brand presence is so strong that we don’t just get repeat buyers—we get people connected to those who already live in a Milieu home,” he says.

“We get mothers, cousins, siblings of previous buyers—people who’ve not only heard great things from someone close to them, but have physically been in one of our homes. That’s the closest thing to a true testament we have for delivering a quality product.”

[smartcode_project:default project_id=136434 project_image_fid=348841]

This deep respect for what makes Brunswick Brunswick also attracted developer Beulah, who recently made their debut in the area. Late last year, they launched Brunswick Established—a collection of 23 sustainable townhouses.

Beulah co-founder Adelene Teh says it wasn’t just the prime Hodgson Street site near Barkly Street that drew them in, but the opportunity to create a brand-new townhome community in one of Melbourne’s most established and character-rich suburbs. 
 
“Brunswick has long been a suburb with soul, layered with history, creativity, and a strong sense of community,” Teh says.

“We were inspired by Brunswick’s rich heritage, its walkable lifestyle, and its proximity to some of Melbourne’s most vibrant pockets - from its thriving food and arts scene to its cultural and community offerings. It’s ideal for people who value a connected, inner-urban lifestyle but also want the calm of a serene pocket just minutes from parks, public transport, and local amenities.”

More than anything, Teh says, they saw the potential to create something that truly responds to how people want to live, now and into the future, within a like-minded community that appreciates great architecture, heritage, wellness, and sustainability.

[smartcode_project:default project_id=136451 project_image_fid=333959] 
 
“Brunswick Established is a reflection of that thinking. It embraces adaptability, multigenerational living, and considered design. We’ve worked closely with consultants and experts to ensure what we’re building feels like a natural extension of the suburb’s existing fabric, something that respects the past, supports the present, and adds value for generations to come.”

Beulah has seen strong interest, with 70 per cent of the townhouses already sold. Several interstate buyers have also made purchases, a sign of Brunswick’s national footprint.

[smartcode_project:default project_id=136451 project_image_fid=270371]

One of the biggest indicators of demand in a suburb is when big money arrives. Mirvac recently sold an apartment at <a href="https://www.apartments.com.au/new-apartments/prince-parade-by-mirvac-brunswick-701-park-street-brunswick-vic-3056">Prince &amp; Parade</a>, the former Princes Park Motor Inn site on Park Street, for $4.55 million, setting a new suburb record. It eclipsed the previous benchmark, a restored five-bedroom Victorian mansion from the 1880s, which sold for $4.15 million in late 2024.

[smartcode_project:default project_id=4802 project_image_fid=3627]

Mirvac’s General Manager of Residential Development VIC, Elysa Anderson, said the record-breaking price reflects the work of the Mirvac Design team in collaboration with Bates Smart, particularly their floorplan configurations and finishes, as well as Mirvac’s national reputation for delivering high-quality residential communities.

[smartcode_project:default project_id=4802 project_image_fid=217137]

Prince &amp; Parade is Mirvac’s third collaboration with Bates Smart on a parkside Melbourne development, following The Melburnian on Queen Victoria Gardens and The Eastbourne on Fitzroy Gardens.

The all-electric project comprises 169 one- to four-bedroom apartments across two buildings, rising five levels on Park Street and up to nine levels on Brunswick Road.

There's something about Brunswick

Grand Designs

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Investors in the TV property guru Kevin McCloud’s eco-friendly housing ventures face losing nearly all their money.
Between 2013 and 2017, McCloud wooed investors with crowdfunding schemes that promised returns of up to nine per cent a year from his Happiness Architecture Beauty (HAB) homes businesses.
The UK Guardian reported - in an extraordinary parallel with his TV series participants – HAB has been hit by budget overruns, construction problems and relationship bust-ups.
McCloud, 60, has presented the Channel 4 series Grand Designs since its launch in 1999.
He set up HAB Housing in 2007 “to challenge the way identikit volume housing was built in the UK”.
Around 650 investors put in £1.9 million in 2013, which at the time was a crowdfunding world record.
Those investors are yet to receive a penny, however the investors who put money in to the project in 2017 are likely to be worse off.
As a worse case scenario, HAB have said those who put a total of £2.4million into one bond two years ago will lose between 74 per cent and 97 per cent.
A recent letter warns that HAB Land would be unable to continue to trade without a further injection of funds.
McCloud himself sent out a separate letter in July to the 2013 crowdfunding investors stating that “the numbers” were “serious”, adding: “HAB Housing currently owes just under £1.6 million to HAB Land.
He also faces demands for repayment from a restructuring company that has taken control of part of his business.
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j.ballantyne1990-6AQqhLzZaK

Investors in Grand Designs' McCloud property projects face huge losses

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Patrick Eltridge and wife Julie are selling their Clovelly masterpiece that featured on Grand Designs Australia.
The couple bought the old fibro cottage on the 600 sqm parcel on a whim back in 2005 for $1,635,000.
They didn't begin building until a few years later, then within six months the home was built, but not on site.
The <a href="https://www.realestate.com.au/property-house-nsw-clovelly-125907762" target="_blank">home is designed</a> in four modules by architect Pleysier Perkins and was built in Melbourne by Prebuilt.
The pods were trucked to Sydney in an oversized convoy and lifted into position to create the uber modern, two storey residence.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/07/14/Clovelly2.jpg" alt="">
Clad in zinc and timber, the customised home has four bedrooms, a home office, suspended fireplace and a wine cellar.
An outdoor terrace and pool look out to the ocean.
The new home featured on Grand Designs in 2012 as Clovelly House.
Belle Property Bondi Junction agent Daniel Gillespie is marketing the home with a $6 million asking price.
He has set an August 12 auction.
 
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jrobinson-rf4aSBido9

Clovelly House, built in Melbourne, listed for sale

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Television viewers never got to see 4 Palm Valley Drive in Byron Bay on Grand Designs, but its been the work in progress of the host Peter Maddison for the last two years.
The acclaimed architect has been working on the beach home, renovating the luxury Byron Bay Beach house, Wattai, which sold for $5.6 million to a Melburnian.
Janis Perkins of Real Estate of Distinction secured the sale for Melbourne property developer, Allan Sinclair, father of Sydney Swans footballer Callum Sinclair.
He paid $3.7 million for the home in 2004.
Set on the path to Watego's Beach, each of Wattai's four bedrooms come with ensuites. 
Set on 790 sqm, the home includes a large self-contained flat which leads to an outdoor decking, fitted with bbq area and a salt water wet edge pool. 
The most striking feature of the home is the 183 sqm rooftop terrace, complete with a 10 person spa.
It's going to be a busy year for the Melbourne-based architect.
On top of juggling his own business, Maddison Architects, he is renovating his family home in Brighton.
The family moved out of their mid-century home they've lived in for 15 years to allow the work to be done.
Maddison paid $790,000 in 2000 with the project costing a lot more money expected and it's taking a lot longer than he thought. 
"It's costing a lot more and it's taking a lot longer than I thought ... but it's coming along," he laughed.
"The plan is to renovate being sympathetic to the home's unique 1960s styling elements while adding a fresh touch."
Grand Designs Australia airs on The LifeStyle Channel and has been running since 2010.
Maddison will hope he is a little more successful than British counter-part Kevin McCloud in the property market.
McCloud, who present the British Grand Designs, has come under fire for his recent eco development in Stroud, which is said to be riddled with damp and unsafe to live in.
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