Developers and apartment buyers have a narrowing window of opportunity before Brisbane's Olympic infrastructure pipeline begins competing directly with residential construction, pushing up costs, tightening labour supply and making new projects increasingly difficult to deliver.

While Brisbane's apartment market continues to benefit from strong population growth and limited housing supply, industry research suggests the years leading up to 2027 could prove to be the most important period for developers looking to secure builders and buyers hoping to purchase before the next wave of price increases.

A new Colliers report, Brisbane 2032 Olympic and Paralympic Games: Creating Solutions, highlights the scale of the challenge. While thousands of new homes are planned across South East Queensland, the Brisbane Olympic Athletes Village alone will deliver more than 10,500 beds during the Games before being converted into around 1,750 to 2,000 apartments. Equivalent to almost two years of typical inner-city apartment supply, the project will also absorb a significant share of the construction workforce and building materials.

The broader construction pipeline paints an even clearer picture.

Construction Skills Queensland's Horizon 2032 report forecasts Queensland's annual construction pipeline will average $69 billion over the coming years before peaking at $75 billion in 2027-28. Demand for construction workers is expected to increase by 17 per cent to almost 150,000 people, with the industry facing an annual shortfall of around 19,000 workers that could blow out to as many as 35,000 during the peak construction period.

The Olympic venues, athletes village and supporting infrastructure will account for billions of dollars worth of work across South East Queensland through to 2032, creating intense competition for labour at a time when Australia's residential construction sector is already under pressure.

[smartcode_project:default project_id=150489 project_image_fid=373834]

Colliers Queensland Residential Director Andrew Scriven said the convergence of these projects is creating a clear window of opportunity for both developers and buyers.

"From 2027 onwards, the market will shift dramatically," Scriven said.

"Labour will increasingly be locked into government-led infrastructure and Olympic projects, which means private residential developments will face higher costs and tighter margins. The developers who move now are the ones most likely to get projects off the ground."

Scriven said the same dynamic would also affect buyers, with fewer apartment projects expected to launch once construction capacity tightens.

"If you're looking to change your lifestyle over the next five years, now is your window of opportunity to buy."

[smartcode_project:default project_id=150713 project_image_fid=373827]

Developers are already positioning themselves ahead of that window.

Following the success of Monarch at Toowong, Consolidated Properties is preparing to launch two new Brisbane apartment projects in the second half of 2026. They include <a href="https://www.apartments.com.au/new-apartments/gloriette-30-bedivere-street-yeerongpilly-qld-4105">Gloriette</a> at Yeerongpilly Green, a 25-storey tower within one of Brisbane's key Olympic precincts, and <a href="https://www.apartments.com.au/new-apartments/castile-47-skyring-terrace-newstead-qld-4006">Castile</a>, a recently approved 25-storey riverfront development at 47 Skyring Terrace in Newstead.

Hutchinson Builders will deliver both projects, with early works already underway at Yeerongpilly and Newstead expected to commence later this year.

The timing comes as Brisbane's fundamentals continue to strengthen, with strong interstate migration, population growth and vacancy rates remaining below 1.5 per cent.

Colliers Queensland researcher Pragya Sharma said Greater Brisbane is forecast to require around 40,000 new apartments between 2021 and 2031.

"There's a real mismatch emerging between when housing is needed and when it will be feasible to build," Sharma said.

"As a result, the period leading up to 2027 presents a key window of opportunity for developers to secure approvals, funding and construction capacity, while buyers will have greater choice before supply constraints intensify."

Colliers research outlines a critical pre-2027 window to start residential projects before labour squeeze: now is the time to buy

Joel Robinson

Developers, buyers on watch in South East Queensland ahead of construction crunch: Colliers

It's taken less than nine months for developer Sherpa Property Group to sell out all 51 apartments in its <a href="https://www.apartments.com.au/new-apartments/flourish-oasis-palm-beach-7-9-sixth-avenue-palm-beach-qld-4221">Flourish Oasis</a> development in <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a>, over a year before its anticipated completion.

&nbsp;

Located at 7-9 Sixth Avenue, the $67 million development has resonated strongly with both local owner-occupiers and downsizers seeking high-quality apartments within walking distance of the beach, dining precincts and everyday amenities.

[smartcode_project:default project_id=151449 project_image_fid=357458]

Christie Leet, Founder of <a href="https://www.apartments.com.au/developers/sherpa-property-group">Sherpa Group</a>, said the sell-out reflected both the strength of the Palm Beach market and the success of Sherpa's community-first approach to development.

"The sell-out of Oasis is a fantastic outcome and reinforces the strong demand we're seeing for thoughtfully designed apartments in lifestyle locations," Leet said.

"From the outset, our vision was to create a development that genuinely enhanced the Palm Beach community while providing residents with exceptional homes and wellness-focused amenities.

"We've been incredibly encouraged by the level of local support throughout the campaign, 72.5 per cent of buyers are locals, with a significant proportion of purchasers choosing Oasis as their future home rather than an investment."

[smartcode_project:default project_id=151449 project_image_fid=357463]

Construction is now progressing following development approval, with trusted builder LPS Group delivering the project and completion anticipated in Q3 2027.

Oasis forms part of Sherpa Group's successful Flourish collection, which has become recognised for its focus on wellness, community and elevated coastal living.

[smartcode_project:default project_id=151449 project_image_fid=357469]

Residents will have private access to a rooftop amenity space featuring a pool, gym, sauna, steam room, hot and cold plunge pools, spa and barbecue facilities.

"The success of Oasis demonstrates that buyers continue to prioritise quality, location and lifestyle," Leet said.

"We are proud to have delivered a project that has resonated so strongly with the market and look forward to bringing Oasis to life for our future residents."

Sherpa recently launched <a href="https://www.apartments.com.au/new-apartments/flourish-soleira-palm-beach-1150-1160-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a>, its third instalment of the Flourish brand in Palm Beach following Flourish Oasis and <a href="https://www.apartments.com.au/new-apartments/amargo-6-12-sixth-avenue-palm-beach-qld-4221">Flourish Amargo</a>.

[smartcode_project_cta:default project_id=151449]

Sherpa sells out Flourish Oasis in booming Palm Beach

Urban Property Group's <a href="https://www.apartments.com.au/new-apartments/la-vera-macquarie-park-94-talavera-road-macquarie-park-nsw-2113">La Vera</a> is leading the next phase of Macquarie Park's residential evolution, with the new apartment development set to become the first of several new apartment projects in the precinct to complete.

The 169-apartment building has now topped out ahead of its scheduled completion in the third quarter of 2026, as new residential investment continues to reshape one of Sydney's largest employment hubs into a true mixed-use precinct.

[smartcode_project:default project_id=134951 project_image_fid=368645]

Cox Architecture has designed La Vera to capture the best of its unique positioning on Talavera Road, orienting the building towards Lane Cove National Park.&nbsp;The building features a sculpted northern façade with flowing curves inspired by the surrounding landscape, while its city-facing elevation adopts a more structured architectural expression to maximise skyline views.

"The vision for the project was to conceive a building that adopted an organic and curvilinear form to the northern portion that faces the Lane Cove National Park," <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a> Director Felipe Miranda said.

"The residents that reside in the northern portion of the building benefit by having beautifully crafted curved balconies that speak to the natural context and heighten the relationship of their internal living spaces to the external balconies."

[smartcode_project:default project_id=134951 project_image_fid=358802]

La Vera offers a diverse mix of one, two, three, and four-bedroom configurations, with prices currently starting from $740,000. Buyers so far have been a mix of Sydney-based investors,&nbsp;metro commuters, owner-occupiers and downsizers from surrounding North Shore suburbs.

Both investors and owner-occupiers have been drawn to La Vera's proximity to Macquarie University, Macquarie University Hospital, Macquarie Centre and the Sydney Metro, infrastructure that supports both strong rental demand and a convenient lifestyle for residents.

The apartments feature full-height glazing, timber flooring throughout living areas, stone kitchen benchtops, SMEG appliances, floor-to-ceiling bathroom tiling and ducted air conditioning.

Residents will have access to a rooftop recreation level featuring a swimming pool, sauna, barbecue facilities and landscaped relaxation areas, complemented by additional communal space at ground level. Many apartments enjoy uninterrupted views across Lane Cove National Park, reinforcing the project's connection to its natural setting.

[smartcode_project:default project_id=134951 project_image_fid=364551]

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a>, a family-owned developer and builder with nearly four decades of experience, holds a 4.5-star iCIRT rating and was Australia's first developer to introduce 10-Year Latent Defects Insurance (LDI). La Vera is the first apartment development in <a href="https://www.apartments.com.au/developments/macquarie-park-nsw-2113">Macquarie Park</a> approved to offer the additional insurance protection, alongside a five-year warranty on SMEG appliances.

Urban Property Group CEO Patrick Elias said the additional protection reflects changing buyer expectations in the off the plan market.

"Consumers are a lot more weary and a lot more concerned in buying off the plan than they ever have been. Having LDI is a tool to portray the confidence that we have in our product, and a confidence we want buyers to share," Elias said.

Following completion of the building later this year, buyers will move into their apartments well before Christmas.

[smartcode_project_cta:default project_id=134951]

La Vera closes in on completion as Macquarie Park continues residential transformation

Brisbane developer Red &amp; Co's decision to include dual key apartments in its debut Gold Coast apartment development, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO Varsity Lakes</a>, is proving to be one of the project's biggest drawcards, with buyers quickly snapping up the flexible residences.

More than half of the project's 36 dual key apartments have already sold, helping drive COMO beyond the 50 per cent sold mark within the first month of launch.

The strong response highlights growing demand for apartment designs that can adapt to changing lifestyles, with buyers increasingly looking for homes that accommodate multi-generational living, provide rental income opportunities or simply offer greater flexibility over time.

Located on the shores of Lake Orr, COMO will deliver 156 apartments across 16 levels, with the dual-key residences forming a limited release within the broader development.

Each combines a primary two-bedroom apartment with a fully self-contained studio on a single title, connected by a shared foyer and lockable internal door. The design allows owners to house ageing parents, adult children or guests while maintaining privacy, or lease the secondary residence to generate additional income.

Just 17 of the original 36 dual key apartments remain available.

[smartcode_project:default project_id=135546 project_image_fid=367096]

The innovative configuration combines two fully self-contained residences on a single title, typically comprising a primary two-bedroom apartment alongside a separate studio residence, connected via a shared foyer and lockable internal door.&nbsp;

The model is proving particularly attractive to owner occupiers navigating changing family dynamics and the realities of the current housing crisis.&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363511]

<a href="https://www.apartments.com.au/project-marketer/npa">NPA</a>&nbsp;CEO Andrew Erwin said dual key living was resonating strongly with modern buyers because it delivered both financial flexibility and practical lifestyle benefits.&nbsp;

“The housing crisis and rising cost of living are fundamentally changing how Australians think about home ownership,” Erwin said.&nbsp;

“Dual key apartments provide a genuine solution for families who want to stay connected while maintaining independence. Parents can help adult children save for a future home, ageing parents can remain nearby without moving into aged care, and owners still retain privacy and flexibility.

“Importantly, buyers are also recognising the financial advantages. It creates the opportunity to generate additional income from part of the home without the holding costs associated with owning a separate investment property.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363509]

Unlike traditional dual occupancy arrangements, the residences operate under a single title, meaning owners only incur one set of body corporate fees, council rates and holding costs.&nbsp;

The secondary residence can also evolve over time - functioning as guest accommodation, a home office, creative studio or private retreat before later becoming an income-producing asset.

<a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a>&nbsp;Director and Co-Founder David Laverty said the strong early sales reflected growing buyer urgency and changing priorities within the market.&nbsp;

“Securing more than half of COMO’s residences within such a short timeframe is an outstanding result and a clear endorsement of both the design and location,” Laverty said.&nbsp;

“Buyers are responding to the combination of location, connectivity and amenity, but ultimately it’s value relative to other East Coast markets that is driving enquiry.”&nbsp;

“We’re also seeing strong interest from owner occupiers looking for homes that can adapt with them over time. Flexibility has become one of the most important considerations for buyers in today’s market.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363515]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, COMO features a mix of one-, two- and three-bedroom residences with 2.7-metre ceilings and larger-format floorplans aimed at owner occupiers, downsizers and lifestyle-focused buyers.&nbsp;

The development will feature an extensive rooftop recreation and wellness offering including a 25-metre lap pool, sundeck, barbecue and dining areas, gym, sauna, plunge baths, landscaped gardens, wellness spaces and rooftop pickleball and paddleball courts.

The remaining dual key apartments range from 137 sqm to 167 sqm and include generous three-bedroom layouts with separate self-contained studio accommodation and dual parking.&nbsp;

Erwin said the dual key concept represented a broader shift in how Australians would live in the future.

“People want homes that can evolve with their lives,” he said.&nbsp;

“A dual key apartment can suit a family today, support an ageing parent tomorrow, and potentially generate income later on. That adaptability is becoming incredibly valuable in the current environment.”

Prices currently range from $2,115,750 to $2,583,000.&nbsp;

[smartcode_project_cta:default project_id=135546]

Inter-generational living drives demand for COMO’s dual key apartments as housing pressures reshape buyer priorities 

Builder-developer&nbsp;<a href="https://www.apartments.com.au/developers/ceerose">Ceerose</a> has doubled down on its Leichhardt ambitions, lodging its second State Significant Development Application (SSDA) in the suburb in the last six months.

Their newest proposal seeks to transform a former industrial precinct into a new residential community centred around the adaptive reuse of one of the site's heritage warehouse buildings.

The new project, on a 6,930 sqm block at&nbsp;<a href="https://www.apartments.com.au/new-apartments/40-76-william-street-leichhardt-nsw-2040">40–76 William Street</a>, will bring more than 200 apartments to a suburb that has seen little to no new supply in recent years. It follows Ceerose's late 2025 SSDA for a mixed-use apartment project on nearby Parramatta Road, signalling the developer's growing investment in Sydney's Inner West.

Ceerose Founder Edward Doueihi told Apartments.com.au the developer’s long-standing presence in Leichhardt and the Inner West had given it a strong understanding of how the area has evolved and where its future opportunities lie.

“Ceerose has had a long-standing presence in Leichhardt and the Inner West, giving us a unique understanding of the area’s evolution and future potential,” Doueihi said.

“Having delivered projects throughout the region, we have witnessed the suburb’s transformation first-hand and understand the opportunities for its continued growth.”

Doueihi said that understanding also informed the planning process, with a comprehensive Stakeholder Engagement Outcomes Report prepared before the application was lodged.

The report identified the key issues and concerns raised by neighbouring residents and other stakeholders, allowing those matters to be considered and incorporated into the design where appropriate.

He said the delivery of additional housing would also play an important role in supporting the revitalisation of Norton Street and the Italian Forum.

“By increasing the local residential population, the development is expected to strengthen demand for local businesses, encourage further investment, and help restore the vibrancy that made the precinct a thriving destination in the early 2000s.”

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="7258c54c-8167-479e-8361-2d5fca9915b4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010B%20-%20CGI%20-%20View%202.jpg?VersionId=S9DQfxu_jpcB5LrAEYFUbyMzg5odW6i5" />

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, the redevelopment would involve the demolition of four existing industrial buildings while retaining and adaptively reusing the site's most significant warehouse. The retained structure would anchor a new residential precinct comprising five interconnected buildings arranged around a large central landscaped courtyard, with heights stepping from five storeys along the surrounding residential streets to 11 storeys at the William Street corner.

According to the Architecture Design Report by Woods Bagot, the proposal "seeks to create a residential village centred around a generous green heart while celebrating the site's industrial heritage through the adaptive reuse of the existing warehouse building."

The development would comprise 203 apartments, with 188 proposed as build-to-sell residences, alongside 15 affordable housing apartments.

Rather than treating the retained warehouse as a standalone heritage object, Woods Bagot has sought to weave the site's industrial history throughout the masterplan. The proposal retains the north and west facades of the landmark corner warehouse, while new buildings reinterpret the site's brick-and-steel industrial language through their material palette and architectural expression.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="9e8c64c2-881b-49e1-8c90-6b6acaaa45b6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010C%20-%20CGI%20-%20View%203.jpg?VersionId=Qm8_8H_Xrg_sc4Mdjc59vlAcKF_5wRTb" />

The design is organised around what Woods Bagot describes as a "green heart", a landscaped communal open space that reinstates the leafy character removed when the site became an industrial storage facility. A new pedestrian laneway running through the site would improve permeability between William, North and Francis streets, linking residents through landscaped public spaces while activating the ground plane.

Residents would have access to communal gardens and shared recreation areas distributed throughout the development. Sustainability has also been prioritised, with the project targeting an average 7.9-star NatHERS rating. Proposed initiatives include rooftop solar generation, rainwater harvesting, passive solar design, naturally ventilated lobbies, extensive cross-ventilation and the reuse of existing building fabric to reduce embodied carbon.

The adaptive reuse strategy became a defining feature of the application after heritage investigations found only one of the site's industrial buildings could feasibly be retained. The Heritage Impact Statement concludes that preserving the key warehouse façades while referencing the site's industrial character throughout the new development provides an appropriate balance between renewal and conservation.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="efffafdb-594f-4e2b-a067-921fd51c05e1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010D%20-%20CGI%20-%20View%204.jpg?VersionId=DPmE4.k16YRt0i27hEZVtJAffarpvUfx" />

"Retention and adaptation of the site buildings has been explored but found not to be feasible except for the tallest building, whose street facades will be retained," the heritage report states.

"The proposed building will interpret the brick and steel character of the subject site, including reuse of some components and construction of a large 'sawtooth' structure in the proposed open space."

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="3bfef2b5-83f5-40cd-9cab-767092f34266" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010E%20-%20CGI%20-%20View%205.jpg?VersionId=7asb3i_ql4ybbuJOUb5UHBEIy0Q9t.DF" />

The William Street site is located around 300 metres from Leichhardt North Light Rail station and a short walk to Norton Street's retail, dining and hospitality precinct. The surrounding area has increasingly become a focus for urban renewal given its proximity to public transport and the Parramatta Road corridor.

Doueihi founded Ceerose in 1998 and has grown the business to become one of Sydney's more active apartment developers in recent years, with completed projects including The Alex Collective in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay. They are currently delivering Belgravia, 17 luxury apartments in Potts Point.

First look: Ceerose doubles down in Leichhardt with adaptive reuse of former warehouse site

Celebrity News

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Bec and Lleyton Hewitt have adjusted the price guidance on their three-storey Palm Beach retreat.
They initially were seeking more than $5.5 million. <a href="https://www.realestate.com.au/property-house-nsw-palm+beach-116248643" target="_blank">Late last month the guidance was reduced</a> to $5 million plus.
They married in July 2005, having settled the property purchase just two weeks before. The Palm Beach Road house cost $4.4 million. 
The couple, parents to three kids, Mia, Cruz and Ava, live mostly in the Bahamas, buying a home in Nassau in 2009 for $3.8 million.
The now redundant Sydney northern beaches' weekender is listed with Glenn Lee of Raine &amp; Horne Palm Beach.
Meanwhile Australia's former consul-general in New York, businessman Phillip Scanlan and his wife Julie secured around $5 million earlier this month for their Palm Beach retreat on Florida Road. 
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jchancellor-FAypfDUnLy

Lleyton Hewitt adjusts Palm Beach holiday home price net

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Never has a commercial property sale been so loved! Celebrity publicist Roxy Jacenko has reportedly spent $2.66 million to buy commercial offices in Paddington.
And since she posted the news on her instagram page - along with picture of the sales contract - there have been 446 loves.
"Too excited about the purchase of our new HQ ! 7-13 Elizabeth St, Paddington," <a href="https://web.stagram.com/n/sweatybettypr/?npk=756756235115658913_28522142" target="_blank">Roxy posted</a>.
<div class="photobox">
<div class="mainimg_wrapper"><a class="mainimg" href="https://web.stagram.com/p/755293140740570576_28522142"><img src="https://scontent-b.cdninstagram.com/hphotos-xfp1/t51.2885-15/10523523_701550963249644_970224094_a.jpg" width="306"></a></div>
</div>
The 7-13 Elizabeth Street premises, on parkland opposite Paddington Public School on the southern side of Oxford Street, will be the ­headquarters for her Sweaty Betty PR firm and talent agency The Ministry of Talent.
The two-storey mixed use property comprises 250 square metres internal space, two kitchenettes and a private internal courtyard garden.
<a href="https://www.commercialrealestate.com.au/property/2011190631/for-sale/nsw/paddington/development-land" target="_blank">CBRE sold the property</a> which last traded in 2011 at $3 million.
The group is currently headquartered in ground floor space at 52 Queen Street in Beaconsfield, a 1920s property which her divorcing parents bought for $2 million in 1996.
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Roxy Jacenko secures Paddington office headquarters

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The Spanish-style estate of Reese Witherspoon and her husband, talent agent Jim Roth, is on the market.
At just over 0.5 hectares, Witherspoon’s double plot is a fraction of the size of the sprawling grounds that housed her Cruel Intentions character, Annette Hargrove, whose scenes at Mrs Rosemont’s house were filmed at the famous 64.5 hectare Old Westbury Gardens.
Even so, the property’s <a href="https://340northgunston.com/" target="_blank">US$14 million price tag</a> is nothing to sniff at.
Witherspoon’s Brentwood estate, in sweet home California, is situated at the end of a cul de sac in the gated Brentwood Circle community. The home has five bedrooms, each with its own bathroom with shower (which Witherspoon no doubt avoids for 24 hours after a perm) and a powder room. The master bedroom has a vaulted ceiling, fireplace, lavish marble bath, in built robes and a separate gym or office.
The house has a double height entry leading to a formal living room, formal dining room and a cozy library, where one could curl up around a copy of Les Laisons Dangereuses. 
The eat-in kitchen and family home open through French doors to the gardens and lawns, allowing residents to walk the line between the indoors and outdoors.  Outside, there is also a pool, which would hold enough water for elephants, and a spa, perfect for filming an application video for law school. The family friendly gardens hold a sunken trampoline, children’s playground and vegetable gardens.
Australia also makes its mark on Witherspoon’s home, with tall eucalyptus trees on the property.
Witherspoon’s home is selling through David Offer. A 2,682 square metre portion of the property is also available to purchase separately.  
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jrichardson-uRX5hFdKfN

Elle Woods farewells Brentwood: Reese Witherspoon lists home

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Property advertisements are governed under state and territory rules and regulations that define when something is misleading.
Today, we turn our attention to New South Wales’ Fair Trading and their guidelines around the advertising of real estate, as governed under the Property, Stock and Business Agents Act 2002 as well as the Fair Trading Act 1987.
Firstly, we note that something is misleading or deceptive if “it is likely to lead a reasonable or ordinary member of the class of persons to whom it is directed into error”.
If you are found to have engaged in this conduct, then the maximum penalty is 200 penalty units, which equates to $22,000. However, heftier fines may be imposed for those to also be found to have breached section 30 of Australian Consumer Law, which applies to the sale of land or interest in land. This could see you face a $220,000 fine in the case of an individual, or $1.1 million for a company.
To avoid the section 30 fine, you must not make false or misleading representations about the nature of the interest, the price payable, the location, the characteristics, the use to which it is capable of being put or may lawfully be put or the existence/availability of facilities.
This covers advertisements in newspapers, periodicals or other publications, public displays (on buildings, vehicles, place or in the air), in any document sent or delivered to anyone or left at the premises, on radio or television, or on a website or email.
ONE
Omission or silence around facts can be misleading. Your intent to mislead or not is irrelevant. What matters is the likely effect on reasonable or ordinary members of your target audience and the overall impression created.
TWO
It is not limited to your words – the photographs can be scrutinised for misleading conduct as well. Views and facilities are particularly important to focus on getting right.
Here are six scenarios of photographs, from Fair Trading, that are “undesirable” and likely to mislead:
<ul>
<li>A water view or scenery, placed next to a photograph of a house, makes it difficult to ascertain whether the water view or scenery can be seen from the house or whether the photograph is a 'location shot' 
</li>
<li>A beach scene with the wording 'minutes to this!' typed above the photograph does not give a clear indication of the distance from the property to the beach shown in the photograph 
</li>
<li>A park and beach with the wording 'opposite home' where, in fact, this view cannot be seen from the property 
</li>
<li>A house placed next to a photograph of a beach with the wording 'stroll to beach' printed underneath the photograph does not give a clear indication of the distance from the property to the beach 
</li>
<li>A beach with the wording '90 seconds walk to waters edge, not actual view' printed at the bottom of the photograph needs more clarification 
</li>
<li>A photograph on the internet of a beach with the wording '100 metres from beach' printed at the bottom of the photograph needs more clarification.</li>
</ul>
THREE
“Touching up” of photographs isn’t as harmless as you might think. If you’re hiding undesirable characteristics or enhancing other features, rather than just making the photos a bit more presentable, then you could be misleading the buyers.
This includes modifying, or allowing modification, of photographs so they no longer “truthfully and fairly represent that property”. Removing or adding features digitally in a manner than changes the appearance of a property is potentially misleading. Similarly, zooming in on a view that can be seen from the property, to make it appear closer, is also potentially misleading.
FOUR
It's acceptable to use obvious labels to clarify exactly what the photograph is in relation to the property, which will allow real estate agents to take great photographs of nearby, but not visible, beaches and amenities.
Photographs of views taken from the property itself - no label required.
Photograhs of views in the immediate area, but not taken from the property - labelled 'LOCATION SHOT'.
This label should only be applied to photographs of facilities and services in the "immediate surrounding area of the property".
FIVE
When it comes to wording, there's a vague way and a more appropriate way, suggested by Fair Trading. This is particularly the case for descriptions in reference to distances - the more specific and detailed the better.
For instance, 'close to [feature e.g. beach, shops]' is not as favoured as 'Two kilometres to [feature]'. The term "within walking distance" is also preferably replaced with the real distance.
Fair Trading warns the real estate agents are responsibly for the information they provide, and claiming that buyers should make enquiries as to the accuracy of the information is not enough.
Despite this, many real estate agents provide a comment in their advertisements noting that the information should be checked by the buyer.
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jduke-EHk3XBmHkn

Five things to know about misleading property advertisements

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There was no black swan in sight, though a white swan painting hung on the dining room wall.
There's now a new $8.02 million record for Dover Heights after the six bedroom home at 246 Military Road sold at Thursday night auction.
The three storey home was <a href="https://rwdbgroup.com/nsw/dover-heights/1107322/" target="_blank">sold through Ray White Double Bay agents Daryl Rosen and Jeannine Yates</a>. About $6 million were the stated initial marketing price expectations.
The previous Dover Heights record stood at $7.1 million set in 2007. The same house resold at the lower $6.8 million when Channel 7 morning television host <a href="/expert-insights/investing/larry-emdur-says-good-morning-to-breathtaking-cliff-top-property">Larry Emdur bought on the prestigious cliff top in 2011</a>.
The highest prior Military Road price stood at the $5.97 million when the Selim family bought the <a href="/news/ed-lippmann-designed-butterfly-house-dover-heights-sells">Ed Lippmann architecturally designed Butterfly House</a>.
"No expense has been spared in the creation of this exquisite brand new tri-level masterpiece," the Ray White marketing suggested.
Capturing views over Sydney Harbour, it had been designed by the architect Julian Brenchley of Brenchley Architects, best known for their work on the Channel 9 renovation series, The Block over several series.
It came with six bedrooms and seven bathrooms.
There was a a resort-style rooftop terrace plus swimming pool, spa, sauna and steam room.
The 650 square metre block last traded at $2.7 million in 2008.
Competing Chinese Australian parties took the bidding on 246 Military Road well beyond the slightly vague low $7 millions on the market indications given by the Ray White auctioneer James Keenan.
The bid tally got to 58 bids with four parties all up seeking the property after the $6 million opening bid. The underbidders were represented by David Cohen from the hastingsproperty.com.au buyers agency.
Dover Heights has featured high on the radar of Chinese buying interest. A recent survey put it in fifth place in Sydney's top 10 most searched suburbs on the juwai.com website.
1) Sydney
2) Turramurra
3) Vaucluse
4) Mosman
5) Dover Heights
6) St Ives
7) Drummoyne
8) Hunters Hill
9) Parramatta
10) Darling Point
"Just witnessed a Chinese War for a new house on main eastern suburbs road with bus stop out front sell for $8.02m! Completely nuts!," <a href="https://twitter.com/bradceyles" target="_blank">one auction attendee tweeted</a>.
Eclipsing the Surfers Paradise office traditional status, the Ray White Double Bay team currently sits as the top selling office within the entire Ray White Group.
Its 20 strong sales team secured $119 million in sales during March.
"It is significant that this outstanding figure was achieved across a wide range of sales and prices, its not just a small handful of sales," agent Craig Pontey said.
"What this indicates to me is that the strength of market activity is now more widely spread, than might have been the case six or 12 months ago.
"This is a positive because if activity is widespread across the entire market it does help to indicate a generally health market with more people on the move, selling and trading up," he said.
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Happy as Larry as Dover Heights trophy mansion sale sets new $8 million record

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Gav and Waz, one of the competing couples in the first series of Channel Nine’s The Block back in 2003, are coming back to the city from the Byron Bay hinterland.
Title Tattle gleans they have spent about $2.25 million on a poolside Potts Point apartment.
It had to be ground floor garden given their dog, Charlie is a priority. The Richardson and Wrench agent Jason Boon showed them the ground-floor apartment in Rockwall Gardens, which was then sold by the architect Deece Giles.The Jack Russell had apparently been in residence round the corner at the Diamant Hotel since they all left the 23 hectare farm.
The Designer Boys <a href="/news/nsw/designer-boys-gav-and-waz-list-charltons-their-byron-bay-hinterland-retreat-at-3-1-million-plus">recently sold Charltons</a>, through Nicolette van Wijngaarden at Unique Estates for $3 million to the Garnham family of Watsons Bay. It was a 120 year old farmhouse on a hillside block (pictured above), which they bought in 2007 for $610,000.
<img src="/images/stories/flagtitletat.jpg" alt="flagtitletat" width="25" height="34" style="font-size: 14px; margin: 5px; float: left;">
Meanwhile Dan Reilly and Dani Wales have secured $429,500 for their one-bedroom Ark, Richmond apartment which they moved into while debuting on The Block in 2012 renovating terraces in South Melbourne.
The reality TV celebrity couple - with the twitter handle <a href="https://twitter.com/DaniandDan" target="_blank">@DaniandDan</a> - had it listed through <a href="https://www.realestate.com.au/property-apartment-vic-richmond-115965119" target="_blank">Justine Harris of Hocking Stuart</a> with a $439,000 asking price.
They paid $420,000 off the plan in late 2010, settling in late 2011, just before they moved into the derelict Cameron Street, Richmond Block set.
Melbourne unit prices have recently come in at a $448,000 median, according to the latest RP Data-Rismark index with prices up 8.9% across Melbourne just in the past year. The RP Data median unit price in 2011 was around $424,000.
Designed by Fender Katsalidis Architects, the 114/253 Bridge Road apartment has open-plan living and dining along with an outdoor entertaining area.
<img src="/images/2014/04/04/richmond%20april%203%20one.jpg" alt="">
The current <a href="/news">Richmond</a> median unit price is around $522,500, up 3% over the past year. <a href="https://mail.privatemedia.com.au/owa/14.3.174.1/scripts/premium/UrlBlockedError.aspx" target="_blank">There was a $525,000 median peak in 2011</a>.
Dani Wales runs the online magazine <a href="https://mail.privatemedia.com.au/owa/14.3.174.1/scripts/premium/redir.aspx?C=Zypvoq-Ft0-Zo--uD2WkVVUBMIcZI9EIgvcF3B5QsaRmMoZQ3xffbBvdZwi7mrZ-nA6Kk5sm-Ps.&amp;URL=http%3a%2f%2fthehome-journal.com%2f" target="_blank">The Home Journal</a>.
Dan Reilly works as a carpenter while studying to be a builder.
They bought a 114-year-old property in Seddon <a href="https://mail.privatemedia.com.au/owa/14.3.174.1/scripts/premium/UrlBlockedError.aspx" target="_blank" title="UrlBlockedError.aspx
Cmd+Click to follow link">in May last year</a> which needs renovating. It was secured for around $460,000 which was less than its previous $480,000 purchase in 2009.
<img src="/images/stories/flagtitletat.jpg" alt="flagtitletat" width="25" height="34">The filming of the next Block series in <a href="/news">Prahran</a> has begun. Title Tattle gleans there's a mystery former professional sports star among the contestants who are installing apartments in <a href="/news/the-block-shifting-to-high-street-prahran-after-objectors-fail-to-lodge-vcat-appeal">a former High Street office complex</a>.
<img src="/images/stories/flagtitletat.jpg" alt="flagtitletat" width="25" height="34">An apartment that took second place in the 2004 series of The Block goes to auction this month in <a href="/news">Manly</a>. It is the second time the two-bedroom pad in Manly has traded since it sold for $872,000 in front of the cameras on behalf of renovators Jason and Kirsten Johnson. Title Tattle recalls all four of the Whistler Street units sold after renovation for silly prices.
This apartment last sold at $882,000 in 2008, so it went up $10,000 in the first four years following its renovation. 
It's now a decade later and Chris Boys, director of strategy and solutions at Dun and Bradstreet, has hopes of more than $1 million. That's around 2% growth over the past six years. 
The Whistler Street block of four was the location for the second series of the popular TV show, won by Andrew Rochford and Jamie Nicholson. Now coming with updated finishes, the garden apartment goes to auction on April 12 through Jason Pantzer, of Philips Pantzer Donnelley.
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