New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Southbank

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The construction contract for InterContinental Hotels Group's new Southbank Holiday Inn Express at 35-47 City Road has been awarded to Hickory; it becomes Hickory's fourth Melbourne high-rise project to utilise the construction method. An 18-month construction timeline is planned for the tower which is expected to be complete by September 2019.

Hickory have previously utilised the construction method on another hotel, that being Peppers Kings Square in Perth. This will be their first hotel project in Melbourne and their maiden project for developer Pro-invest Group.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hie2.png" rel="gallery-all" title="35-47 City Road, Southbank. Image: Hickory Group"><img alt="" class="image-article-full-width-580px" height="838" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/hie2.png?itok=KIJdAvUU" title="35-47 City Road, Southbank. Image: Hickory Group" width="580"></a>

<figcaption>35-47 City Road, Southbank. Image: Hickory Group</figcaption></figure>In addition to 345 hotel suites, 35-47 City Road will also include approximately 5,000sqm of high grade commercial office space across 3 podium levels. Rising to a height of 23 levels, the project's podium will be a traditional concrete structure, with prefabrication elements trucked in to form the tower component thereafter.

Upon completion, 35-47 City Road will include ground floor retail spaces and public laneway linking to Fawkner Street, plus separate hotel and commercial office lobbies. The Holiday Inn Express lobby on level 7 has been dubbed the “Great Room” and features a landscaped winter garden.

Spanning 17,400 square metres of built form and valued at $82 million, the development is aiming for a 5 star NABERS performance rating.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tactical_group_pro_invest_group_ihg_holiday_inn_express_melbourne_little_collins_st_1.jpg" rel="gallery-all" title="Pro-Invest Group's intended Little Collins Street tower. Image: Tactical Group"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/tactical_group_pro_invest_group_ihg_holiday_inn_express_melbourne_little_collins_st_1.jpg?itok=Em1y5RgO" title="Pro-Invest Group's intended Little Collins Street tower. Image: Tactical Group" width="580"></a>

<figcaption>Pro-Invest Group's intended Little Collins Street tower. Image: Tactical Group</figcaption></figure>Not too far behind 35-47 City Road in the development timeline is Pro-Invest Group's second Holiday Inn Express planned at 595-599 Little Collins Street.

According to lead consultant Tactical Group "The project includes ground floor retail, separate hotel and commercial office lobbies, a podium that aligns to adjacent heritage assets, a multi-level basement car park, approximately 4,500sqm of high grade commercial office space, and a 4.5 star hotel comprising front and back of house facilities, and an accommodation tower of 313 quality rooms." 

<h2>Comment</h2>

Certain design elements of this tower are a throwback to decades gone by in terms of design sophistication, a throwback which is evident at other Southbank locations as the suburb has evolved over recent decades.

The treatment of the original 1930s City Road facade and its glazed terracotta faience tiles presents as little more than tacking a heritage facade onto a brand new edifice, which in this instance looks cheap and completely swamps any heritage value in retaining the exiting facade. That aside the podium has merit but the tower section is once more cheap and nasty based on every render generated to date.

There is a total lack design nous across the tower element.

35-47 City Road looks to be Sydney firm Reid Campbell's first Melbourne project; the architecture firm "has developed the Australian design for the Holiday Inn Express; which is the fastest growing brand of limited service corporate hotels in the world."

Put simply and succinctly on the Apartments.com.au forum, "The '90s called, they want their tower back."
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silvermb

City Road scores an altogether questionable design

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<div class="cq-article-content-paras section">
A group of 20 Southbank townhouse unit owners in Melbourne have banded together with hopes of securing a combined $25 million as a development site offering.
The four-block property, Coventry Square at <a href="https://www.realestate.com.au/sold/property-apartment-vic-southbank-119872805" target="_blank">77 Coventry Street </a> stands on a 1483 square metre site close to South Melbourne market amid high-rise towers.
The hope for a significantly better return than their separate market rate as recent sales have been around $630,000 for a two-bedroom apartment.
Coventry Square comprises 12 two-bedroom apartments and eight three-bedroom apartments with the proceeds to be divided based on council rate valuation percentages.
Collective sales require approval from 100 per cent of owners.
</div>
<div class="related-quotes section">The Coventry Square offering was put together by Christian Ranieri and Ed Wright of RPM Real Estate Group.</div>
<div class="related-quotes section"> </div>
<div class="related-quotes section">Wright says the site was attracting interest as a possible hotel development given its close proximity to the Southbank arts precinct, and as an office or commercial development which are extremely attractive in the current market.</div>
<div class="cq-article-content-paras section">
Without any immediate approvals, the building will generate rental income with two-bedroom apartments renting for $500-530 per week and three-bedders at $630-660 per week.
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j.ballantyne1990-6AQqhLzZaK

Collective Southbank strata exit with $25 million hopes for 20 vendors

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Multiplex has completed Central Equity’s $300 million high rise residential apartment tower in Southbank, Southbank Central.
The 48-level tower 1-13 Balston Street in Southbank comprises 485 one, two and three bedroom apartments.
Southbank Central also features a six level podium with retail, car parking and resident facilities including an indoor swimming pool and gymnasium.
Double-glazed floor-to-ceiling windows capture views of Southbank.
Central Equity has <a href="https://www.realestate.com.au/property-apartment-vic-southbank-127084578" target="_blank">one bedroom plus study apartments</a> listed at $449,000.
There are <a href="https://www.realestate.com.au/property-apartment-vic-southbank-127084614" target="_blank">two bedroom offerings</a> at $545,000.
There are three bedroom apartments listed for <a href="https://www.realestate.com.au/property-apartment-vic-southbank-127169862" target="_blank">around $1 million</a>.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/12/15/mutliplex2.jpg" alt="">
Graham Cottam, Multiplex's regional managing director in Victoria, said Southbank Central delivered on time and to an exceptional standard for residents.
The completion of Southbank Central represents Multiplex’s 15th project for developer Central Equity, with the contractor having delivered towers including Southbank Grand, Southbank One and City Tempo apartment buildings - all of which are HIA award winning developments.
Multiplex has also completed a number of new residential projects in the Melbourne CBD over the last 12 months including Hengyi Pacific’s Light House, ICD Property’s Eq.Tower, and Salvo Property Group’s Platinum Tower.
It also has several residential projects set for completion including LK Property Group’s Capital Grand, Fragrance Group‘s Premier Tower and Hengyi Pacific’s Swanston Central in Carlton. 
Central Equity recently dismissed suggestions as to the existence of "ghost" apartments.
The developer –  which claims to have built half of the skyscrapers in Melbourne's Southbank – took a swipe at market doomsayers.
Financial reports for the company show it booked a record $145 million profit from $507 million revenue last financial year.
"Central Equity projects are enjoying very low vacancies resulting in effectively full occupancy," the group's directors, Eddie Kutner, Dennis Wilson and John Bourke, said in an annual report.
"The low vacancies (less than 2 per cent) are underpinning the rental market and providing solid and recurring rental returns," their report noted.Central Equity said its Melbourne development pipeline had swelled to $3.2 billion.
"Lack of affordability has created a pent-up demand which not only underpins pricing but will also act as a cushion against future shocks, if any," the group said.
Central Equity will concentrate now on sales its Melbourne Grand project at 560 Lonsdale Street, a 58-level apartment tower with 650 plus apartments.
Demand has shifted towards larger two and three-bedroom apartments, it acknowledged.
One bedders start at $499,000, two bedders from $599,000 and three bedders from $889,000.
 
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jrobinson-rf4aSBido9

Multiplex complete Southbank Central for Central Equity

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Three new projects will appear across Melbourne under the guidance of builder ABD Group.

Among them is the firm's tallest build to date, whilst a further two projects will bolster ABD Group's already extensive credentials in the apartment sector. Combined the three secured acquired builds will add in excess of 500 apartments and serviced apartments to the builder's portfolio, just as ABD Group approached the finish line for a number of other builds under its guidance.

LINC Essendon has been awarded to the builder after a lengthy sales campaign. Revel Development Group is behind the project at 13-21 Russell Street, which is opposite Essendon Railway Station.

Expected is a 10 level, Plus Architecture-designed building above three levels of basement car parking. Retail will front Russell Street with 96 apartments to be added above, whilst a rooftop garden will crown the pending build.

ABD Group is nearing the end of another apartment project for Revel Development Group, namely Reflections which is one of the early projects to appear within North Melbourne's Arden-Macaulay precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5russell.jpg" rel="gallery-all" title="LINC Apartments is set to make its mark"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5russell.jpg?itok=zgCLGCNo" title="LINC Apartments is set to make its mark" width="580"></a>

<figcaption>LINC Apartments is set to make its mark</figcaption></figure>Moray Street has also appeared as a new build on ABD Group's website. The substantial project will see another Fender Katsalidis tower realised on Southbank, after initially being submitted for approval during 2015.

Across 18-24 Moray Street, the build will see a new tower rise 38 levels above ground on a modest corner plot of 446sqm. The site was <a href="http://www.smh.com.au/business/property/southbank-notches-up-another-development-sale-20160909-grcz3a">reportedly</a> purchased by a Hong Kong-based developer for $8.8 million in 2016, at a per square metre rate of $20,000.

Initially approved with 124 apartments, ABD Group describes the project as containing 165 serviced and private apartments above a multi-level car stacker system. 18-24 Moray Street also includes a gym, terrace and option for a pool.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6moray.jpg" rel="gallery-all" title="18-24 Moray Street is Southbank's next tower"><img alt="" class="image-article-full-width-580px" height="704" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6moray.jpg?itok=rEfxRvFZ" title="18-24 Moray Street is Southbank's next tower" width="580"></a>

<figcaption>18-24 Moray Street is Southbank's next tower</figcaption></figure>Finally, ABD Group signage is now across a major build in its infancy in West Melbourne. The builder has been charged with the delivery of SPEC Property's latest development dubbed Flagstaff Green at 15-31 Batman Street, West Melbourne.

Flagstaff Green is in addition to ABD Group constructing Trilby which is the developer's other current pursuit consisting of 109 apartments at 466-482 Smith Street, Collingwood.

The West Melbourne project, on the other hand, will see 3 basement levels which will underpin 20 above ground levels, for a net result of 247 new apartments, two office tenancies and one new retail space. Flagstaff Green also includes communal amenities such as a pool, spa, gym and landscaped terrace plus courtyard in a project conceived by Inhabit Design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2229.jpg" rel="gallery-all" title="Works are underway on Flagstaff Green"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2229.jpg?itok=5L0wLDOO" title="Works are underway on Flagstaff Green" width="580"></a>

<figcaption>Works are underway on Flagstaff Green</figcaption></figure>
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Builder ABD Group adds another 500 dwellings to its books

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A Southbank development, up for sale for the second time in just over two years, now comes with a hotel permit.
Expected to fetch around $15 million, the City Road site sold in 2015, however the sale to a foreign Chinese investor fell through because of a perceived restrictive planning scheme amendment.
Due to a change in the Melbourne Planning Scheme, it was perceived that amendment C270 would restrict use of the property and as a result, it led the investor to renegotiate on the sale. The property was then taken off the market.
This time round the vendors, Photography Studies College owner Julie Moss and Webjet non-executive director Steven Scheuer, are selling the 910 sqm site with approved plans for a 30 storey tower.
The mixed use hotel development is set to be 100 metres tall and will sit in the pricey precinct on Southbank, with prestige towers Eureka, Prima Pearl and Australia 108 nearby.
 <img src="https://img.influencing.com/misc/008/995/141/o.jpg" style="font-size: 12.16px;">
<div>
The four star luxury hotel will have 270 pod-style, hi-tech rooms with artistic and modern interiors.
It will include a ground floor cafe and hotel rooftop bar, with eight of the 30 levels dedicated to education space.
Julie Moss’ Photography College is keen to occupy as a tenant. The development is being marketed through a global marketing campaign by Allard Shelton agents Michael Ryan, JAmes Gregson, Joseph Walton and Martin Huang.
Michael Ryan suggested developers are eager to make their mark on the hotel boom.
“The hotel sector appears to be outperforming many of the other property sectors in the Australian property market at the moment," he said.
"Not only are we rapidly growing as a population, Melbourne is also a major business hub and a safe, tourist destination.”
According to Deloittes 2017 Tourism and Hotel Market Report, International visitor numbers to Australia climbed 8.9% over the past year to 8.5 million, with an additional 700,000 visitors arriving on our shores.
</div>
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Luxury New York-style hotel plans approved for listed Southbank site

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The tower dubbed 'Sol Invictus' may not have been conquered, but it is for sale.

Long after the initial media blitz extolling the virtues of the tower, going hand in hand with an explanation of its name, the now approved 48 Moray Street has been handed to Colliers. The agent along with ICR Property Group have been tasked with securing a new owner for the 1,173.5sqm site, which was granted approval during July.

At stake is the right to develop 287 apartments and 5 levels of commercial space encompassing approximately 3,000sqm.

Initially submitted at 60 levels, the approved 51 level outcome spans 48 Moray Street and 11-13 Hancock Street; the latter 168sqm site was approved for a super thin residential tower of 33 levels, but those plans have been incorporated into the current scheme.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/42moray1.jpg" rel="gallery-all" title="An earlier version of 48 Moray Street with significantly more street level flair. Image: Peddlr Thorp"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/42moray1.jpg?itok=Gcf4nPYy" title="An earlier version of 48 Moray Street with significantly more street level flair. Image: Peddlr Thorp" width="580"></a>

<figcaption>An earlier version of 48 Moray Street with significantly more street level flair. Image: Peddlr Thorp</figcaption></figure>David Lock Associates provided town planning for the project, and described it as follows:

<blockquote>
The building itself is designed to be a landmark, and to set new benchmarks regarding ESD by way of cutting-edge mechanisms including architecturally-integrated solar panels that will offset a substantial portion of the development’s energy requirements.

Myriad public realm upgrades – including offsite pocket parks, freeway underpass upgrades and an architecturally designed pocket plaza - are also proposed as a means of repositioning Southbank as a high quality, enjoyable public destination.

‘The building has been designed to act as a landmark, and respond to its prominent location at the gateway to the City of Melbourne through the introduction of a distinct, curvilinear tower form within the existing urban morphology of Southbank. The building also ‘raises the bar’ within the local existing urban context through exemplary ground floor activation and public realm amenity.
</blockquote>

Referencing the sun god of the Roman Empire, Sol Invictus was billed as Australia's "first substantially off-the-grid, green energy-generating residential tower." 

This was to be achieved by incorporating solar cells in the facade of the tower, thus allowing a greater area to capture the sun's rays. Rooftop wind turbines and a battery storage system were also envisaged in the initial design for the tower.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/42moray2.jpg" rel="gallery-all" title="42 Moray Street as rendered into Southbank. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="607" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/42moray2.jpg?itok=Zw9jU395" title="42 Moray Street as rendered into Southbank. Image: Colliers" width="580"></a>

<figcaption>The approved version of 48 Moray Street rendered into Southbank. Image: Colliers</figcaption></figure>Design nuances aside, the sale of 42 Moray Street comes at an interesting time for the wider Southbank apartment development market.

A handful of major Southbank development sites have been listed and have subsequently languished, as prospective buyers have been difficult to secure. 127-129 Kavanagh Street and 38 Freshwater Place are the two most noteworthy examples, having approvals in place for a combined 1,000 plus apartments, and having been offered for sale for some months.

296-306 City Road and 292 City Road have suffered the same fate; they are though non permitted sites.

58 Southbank Boulevard shapes as the current exception to the sluggish Southbank market. With its sales campaign closed, no word has yet filtered through on the site's fate.
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The 'Unconquered Sun' of Southbank goes up for sale

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During its monthly meeting on Tuesday night, the City of Melbourne's Future Melbourne (Planning Committee) has resolved to provide its support for a 48-storey tower at 56-62 Clarendon Street. The current Europcar car hire and workshop on site will be replaced by a 161m tower accommodating 208 apartments and 128 serviced apartments atop a six storey podium.

The site has previously had approval for a silver Elenberg Fraser designed tower from 2013 with an extension of time to commence construction lapsing in May of this year.

Car parking will be via a stacker system on levels 1 to 6, with access provided from the laneway adjacent to the site’s northern boundary. The parking levels will be wrapped in a sleeve of studio apartments along Clarendon Street and the adjacent laneway with a ground floor cafe. 

The tower, which has a plot ratio of 22.6:1 is characterised by its slim glazed form with a recessed golden ribbon element dissecting the form into a series of irregularly shaped stacked forms, as it rises up its full height, culminating in a blade roof feature punctured by a series of large openings. 

<blockquote>
We acknowledge some effort has been made to exaggerate the applied linework to the façade to provide some depth and segmentation. Further, subtle elevation changes exaggerate this sense of a series of stacked forms. We appreciate the increased setbacks to the rear interface with 46 Haig Street to address previous advice; however we recommend a green roof / planter component to this component of the podium to address the outlook of residents.

- City of Melbourne's Urban Design team
</blockquote>

<ul></ul>
One of the major changes to the design has been the relocation of the lift and services core from the more prominent northern elevation to the southern wall which will be opposite another development site.

Additionally the podium has had further visual elements incorporated into its design such as V shaped support structure and a textured treatment of off form ribbed concrete upstands to balconies bookended by glazed balustrades. 

Greater permeability has been provided with additional portholes along the north eastern corner and activation to the ground floor.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_14_0.jpg" rel="gallery-all" title="Before and after. A number of changes have been adopted to the design. Images: Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="503" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_14_0.jpg?itok=P2_hngCs" title="Before and after. A number of changes have been adopted to the design. Images: Fender Katsalidis" width="580"></a>

<figcaption>Before and after. A number of changes have been adopted to the design. Images: Fender Katsalidis</figcaption></figure>Further suggested changes and resolution to the design of the podium to "achieve a coherent, strong streetscape interface" include:

<ul>
<li>Ensure that elements of the podium treatment wrap to the side elevation to provide a more coherent treatment. For example, the use of the applied metal ring could relate to the materiality of balustrades for providing some continuity. [There is a strong preference for] a high-quality materiality response over a coarse gesture.</li>
	<li>[There is] still concerned with the unresolved nature of the V elements. Whilst there have seen similar elements used to great success in a landscape setting (garden beds etc such as across the road in Metropol) they have a poor relationship to the human scale and terrace element. They currently obscure views from the terrace, but also fail to provide intimacy and enclosure to the raised space. This space should be resolved in more detail at 1:20.</li>
	<li>Ensure that the ramp is designed effectively as a transition zone that connects the internal programming with the public realm but also provides a high-quality space for outdoor seating. The renders and drawings are not sufficient to describe this building interface as anything other than an arrival space.</li>
	<li>Include a subtle human-scaled micro canopy element (max 200mm) over the laneway that is integrated with the architectural language of the building. This should reinforce the ground level datum through a shadow line from the first floor, and mark a shift in materiality to a higher quality, more pedestrian-oriented finish (such as tiles, brick, timber, etc).</li>
	<li>Exclude all paint finished precast concrete from the lower levels of the podium fronting onto the laneway and ensure that all materials and detailing is to a high standard in response to a pedestrian scale. Resolve service doors / cabinets within this element as ‘key moments’ consistent with the evolving language of the shop fronts to Clarendon Street.</li>
</ul>
These suggested changes might be included as part of the planning permit conditions.

The application was considered under the former interim planning controls of Amendment C262 which requires:

<ul>
<li>A podium height up to 40.0 metres;</li>
	<li>Street setbacks of 5.0 metres above the podium;</li>
	<li>Tower setbacks to all boundaries, excluding streets, equal to 5% of the overall building height for buildings in excess of 100 metres in height; and</li>
	<li>A site plot ratio of 24:1.</li>
</ul>
The proposed development, should it receive Ministerial approval would join a number of other towers either under construction or mooted for this stretch of Clarendon Street such as BPM's Shadow Play and Pepper's Southbank, designed by Elenberg Fraser and Bruce Henderson Architects respectively.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shadowplay.jpg" rel="gallery-all" title="BPM's under construction ShadowPlay and Peppers Southbank. Images: redden and BHA"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shadowplay.jpg?itok=aW7-Lazn" title="BPM's under construction ShadowPlay and Peppers Southbank. Images: redden and BHA" width="580"></a>

<figcaption>BPM's under construction ShadowPlay and Peppers Southbank. Images: redden and BHA</figcaption></figure>
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Laurence Dragomir

City of Melbourne provides conditional support for Southbank high-rise

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When The Graphical Thread was asked to produce 3D marketing imagery for CBRE’s latest project, my first thought was how are we going to make this building shine in one of Melbourne’s densest city blocks. Flagship at 58 Southbank Boulevard, sometimes referred to as 118 City Road, is located close to Eureka Tower and the under construction Australia 108 building. Not to mention the approved One Queensbridge, a Crown Casino 6 star luxury hotel.

That was before I saw the concept design from Fender Katsalidis. True to their style, this design mimics 308 Exhibition Street – a collaboration between Cox Architects and Fender Katsalidis. With its glass dual towers set above a podium and a curving sky bridge, this structure is a dream for any architectural visualiser.

But we’re not here to talk about the architecture. I’d like to share with you our process for creating the Flagship - 58 Southbank Boulevard renders.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/city-road-merged.jpg" rel="gallery-all" title="58 Southbank Boulevard. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/city-road-merged.jpg?itok=pqmo1QAZ" title="58 Southbank Boulevard. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard. The Graphical Thread</figcaption></figure>The brief was for a street view and an aerial view showing the new building in context. Using our Melbourne 3D model and a preliminary model of the proposed new building, we began to explore the site and the building within its environment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/preliminary-model.jpg" rel="gallery-all" title="58 Southbank Boulevard – Preliminary Model. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="658" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/preliminary-model.jpg?itok=q4CvOxnr" title="58 Southbank Boulevard – Preliminary Model. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Preliminary Model. The Graphical Thread</figcaption></figure>Next we looked at setting up some temporary camera views for the aerial view. This would allow us to chose the best view and also brief the drone photographer, detailing the exact location and height required.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/temporary-camera-views.jpg" rel="gallery-all" title="58 Southbank Boulevard – Initial View Selection, The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="835" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/temporary-camera-views.jpg?itok=3liZVeje" title="58 Southbank Boulevard – Initial View Selection, The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Initial View Selection, The Graphical Thread</figcaption></figure> 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/118-city-road-info-for-photo_cam-01-1.jpg" rel="gallery-all" title="58 Southbank Boulevard – photographer info. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/118-city-road-info-for-photo_cam-01-1.jpg?itok=7QwymH2v" title="58 Southbank Boulevard – photographer info. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – photographer info. The Graphical Thread</figcaption></figure>Due to the nature of the site's location and the strong architectural buildings surrounding the new proposal, it was decided that a helicopter photo would be better suited to fulfil the brief. Below is the original helicopter photo.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/helicopter-photograph.jpg" rel="gallery-all" title="Helicopter Photograph. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/helicopter-photograph.jpg?itok=7E_kqWE2" title="Helicopter Photograph. The Graphical Thread" width="580"></a>

<figcaption>Helicopter Photograph. The Graphical Thread</figcaption></figure>The street view photo would be taken from the corner of Southbank Boulevard and City Road. We wanted an evening shot, allowing us to add movement to the image by showing the car lights streaming though the photo.

Below is the original street view photo from ground level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/street-photo.jpg" rel="gallery-all" title="58 Southbank Boulevard – Street Photograph. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="499" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/street-photo.jpg?itok=KD4a0IfD" title="58 Southbank Boulevard – Street Photograph. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Street Photograph. The Graphical Thread</figcaption></figure>Next for the photo match and basic textures. For our first draft of images we loosely photomatched our camera and placed our basic lit and simple textured model into the photos.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/street-photo-match.jpg" rel="gallery-all" title="58 Southbank Boulevard – Street Photo Match. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="596" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/street-photo-match.jpg?itok=T7x-GLdd" title="58 Southbank Boulevard – Street Photo Match. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Street Photo Match. The Graphical Thread</figcaption></figure>I always describe this point in the process like creating a painting. Once we have the basic concept started we can begin to work up the image.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/city-road-street_view_strip.jpg" rel="gallery-all" title="58 Southbank Boulevard – Street Photo Match and Post Production. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="2030" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/city-road-street_view_strip.jpg?itok=kSznYCWz" title="58 Southbank Boulevard – Street Photo Match and Post Production. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Street Photo Match and post-production. The Graphical Thread</figcaption></figure>The challenge for the aerial view would be to make the new building shine in an image already bursting with light and glare. To counteract this, most of the saturation was taken out of the photo leaving behind the red light from the cars and street below. This would help detract the viewer from Eureka Tower and other surrounding buildings, without effecting the photo's drama.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/aerial_strip_01.jpg" rel="gallery-all" title="58 Southbank Boulevard – Heli Cam Match. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="783" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/aerial_strip_01.jpg?itok=rdfGX1R9" title="58 Southbank Boulevard – Heli Cam Match. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Heli Cam Match. The Graphical Thread</figcaption></figure>Lights were added into the model to emulate how the other buildings were behaving at that time in the evening.The heli image just needed some post-production to really bring the image to life and ensure that the focus was clearly on the new proposal.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/aerial_strip_02.jpg" rel="gallery-all" title="58 Southbank Boulevard – Heli Cam Match and post-production. The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="783" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/aerial_strip_02.jpg?itok=tc8jxb5v" title="58 Southbank Boulevard – Heli Cam Match and post-production. The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Heli Cam Match and post-production. The Graphical Thread</figcaption></figure>At this point, the images where exactly where I wanted them to be; the grunt work was done. The mood was set and confirmed by the branding agents and the architects.

The heli image required some minor tweaks, mostly levels, curves and colour balance adjustments, to finalise the photomontage. The street view image needed a little more attention: predominantly the vertical lines from the cameras perspective needed to be corrected and the same applied to the 3D camera.

Once these graphical changes were made to both images, the fun process of material definition and lighting matching could begin. In a nutshell this involves adjusting both the beauty pass overlayed onto the photo, and the photo itself until the desired result is achieved.

From this point on, it was simply a matter of liaising with the architect and branding agency until all parties were satisfied with the final result.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flagship-information-memorandum_web_spreads-15.jpg" rel="gallery-all" title="58 Southbank Boulevard – Flagship, The Graphical Thread"><img alt="" class="image-article-full-width-580px" height="395" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flagship-information-memorandum_web_spreads-15.jpg?itok=Usg3HO06" title="58 Southbank Boulevard – Flagship, The Graphical Thread" width="580"></a>

<figcaption>58 Southbank Boulevard – Flagship, The Graphical Thread</figcaption></figure>I hope you enjoy these images as much as we enjoyed creating them. They are a prominent feature on the official Flagship website, where you can also find out more about the project.

Daragh Doyle is a 3D Visualiser and the owner of <a href="http://graphicalthread.com.au/">The Graphical Thread</a>, a creative studio based in Richmond, who's aim is to bring ideas to life through the narrative of 3D visualisation, imagery and animation. "In collaboration with architects, interior designers and developers, we are graphical storytellers."

This article was originally published on Graphical Thread's website. To view the original click <a href="http://graphicalthread.com.au/journal/58-southbank-boulevard-making-of-3d-render">here</a>.
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daraghdoyle

58 Southbank Boulevard: The making of the 3D render

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CBRE in recent weeks has begun marketing a development site at 118 City Road in Southbank which has been branded as 'Flagship'.

The 6,191sqm site is currently home to a BMW dealership and showroom, and has significant potential to add to what is set to become on of the densest city blocks in Melbourne, boasting towers of 200m through to over 300m.

The site is located close ro both the 297m Eureka Tower and the under construction 319m Australia 108, and is on the same block as One Queensbridge which holds approval at 323m .

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/flagship_01_edit-01.png" rel="gallery-all" title="The Southbank and site in question at 118 City Road."><img alt="" class="image-article-full-width-580px" height="514" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/flagship_01_edit-01.png?itok=auonJ9Br" title="The Southbank and site in question at 118 City Road." width="580"></a>

<figcaption>The Southbank and site in question at 118 City Road.</figcaption></figure>For the purposes of marketing the site's potential, CBRE have engaged Fender Katsalidis to produce an indicative concept for dual towers of varied heights. The concept looks to be loosely based on Fender Katsalidis' other twin tower design for 308 Exhibition Street.

This is illustrated in the night montage below which shows the towers linked by a skybridge.

Applying the planning scheme's plot ratio of 18:1 yields a GFA of 111,438sqm, with the conceptual scheme seeking a GFA of 148,127 sqm or a plot ratio of 24:1.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3_6.jpg" rel="gallery-all" title="One possible scenario as marketed by CBRE. Image: CBRE"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3_6.jpg?itok=0aq_OaDb" title="One possible scenario as marketed by CBRE. Image: CBRE" width="580"></a>

<figcaption>One possible scenario as marketed by CBRE. Image: CBRE</figcaption></figure>Any prospective purchaser is not obligated to proceed with the scheme as indicated above. As such I've decided to produce a couple of quick test scenarios in 3D for your viewing pleasure beginning with the Fender Katsalidis option (or one that is very similar).

<div class="sketchfab-embed-wrapper"><iframe allowfullscreen="" allowvr="" frameborder="0" height="480" mozallowfullscreen="true" onmousewheel="" src="https://sketchfab.com/models/0325ca7c349a4506a06cb796da599e3d/embed" webkitallowfullscreen="true" width="640"></iframe></div>

The alternate scenario shown below sees 118 City Road and 158 City Road consolidated into a mega site similar to what Crown and Schiavello achieved with One Queensbridge. This roughly 7,062sqm site would be able to accommodate a 127,116sqm GFA development at an 18:1 ratio. 

This scenario is a bit more complicated because it deals with Floor Area Uplift, but essentially uses the provision of public open space and commercial space both classified as public benefits under the planning scheme to achieve another 300m tower.

With the block being as dense as it is and projected to become even denser, I believe a better outcome for both 118 City Road and 158 City Road is to consolidate 3 towers into one larger tower, with a second mid-rise office building in tow. This layout addresses the issues of privacy and adjacency between existing and proposed towers, whilst also providing better access to natural light and ventilation simply by having a taller tower located more centrally on the site.

<div class="sketchfab-embed-wrapper">
<iframe allowfullscreen="" allowvr="" frameborder="0" height="480" mozallowfullscreen="true" onmousewheel="" src="https://sketchfab.com/models/22ca95ba02a5471d8fe9b2ca0d1be0f9/embed" webkitallowfullscreen="true" width="640"></iframe>

All up the scheme would deliver 136,000 sqm GFA at a plot ratio of 19.25:1, plus a new pocket park which would connect to the City of Melbourne's Southbank Boulevard and Dodds Street Renewal project. A new retail laneway bisecting the site with opportunity to eventually connect through to Freshwater Place would also be considered beneficial to Southbank.

Applying a plot ratio of 24:1 as per the Fender Katsalidis scheme would result in Melbourne's tallest building.

Interesting times ahead for the site that has been billed as 'Flagship'.
</div>
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Southbank's densest block to become even denser?

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The end game is approaching for another major planning application which predated the now permanent planning controls for Melbourne's CBD and parts of Southbank.

Having been submitted during mid 2015, 131-139 Sturt Street is now headed for VCAT on the basis of the Minister for Planning’s failure to determine upon the application within the allocated time. <a href="/news/the-best-of-intentions-135-sturt-street-southbank">Originally spanning 42 levels</a>, the latest design for the 2,884sqm site now sees approval sought for an 18 storey tower; less than half the height of the 2015 version.

A report set to go before the Future Melbourne (Planning) Committee noted 115 objections have been received for the earlier, taller version of the development.

Due to a raft of design changes, "the development achieves a Floor Area Ratio consistent with DDO60 (10:1) with setbacks that are generally in excess of the requirements of DDO60. A setback of 10m above the street wall fronting Sturt Street is proposed which is double the required 5m street setback."

This in turn has prompted City of Melbourne's planners to support the revised plans, subject to conditions.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_16.jpg" rel="gallery-all" title="The revised 131-139 Sturt Street. Planning image: Hayball"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_16.jpg?itok=fYYVwdG7" title="The revised 131-139 Sturt Street. Planning image: Hayball" width="580"></a>

<figcaption>The revised 131-139 Sturt Street. Planning image: Hayball</figcaption></figure>Located onsite, design practice Hayball is both architect and applicant for the redevelopment.

A variety of tenancies and an enhanced mid block link to Dodds Street will spearhead the development's push for increased ground level activity; 131-139 Sturt Street abuts the Malthouse Theatre and Arts House. According to the report, "the provision of these active uses and the through block link are supported in principle however further design revision is required in order to provide an improved outcome and to support activity within the Arts Precinct."

A summary of changes to the application highlights the severe loss of height relative to the initial submission:

<table border="1" cellpadding="1" cellspacing="1" style="width:580px;"><tbody>
<tr>
<td>June 2015 application</td>
			<td>2017 revision</td>
		</tr>
<tr>
<td>42 levels / 134m</td>
			<td>18 levels / 57.7m</td>
		</tr>
<tr>
<td>341 apartments</td>
			<td>206 apartments</td>
		</tr>
<tr>
<td>226 car parking spots</td>
			<td>199 car parking spots</td>
		</tr>
<tr>
<td>151 bicycle bays</td>
			<td>177 bicycle bays</td>
		</tr>
<tr>
<td>2,094sqm of retail/commercial/adaptable space</td>
			<td>717sqm of retail/commercial space</td>
		</tr>
</tbody></table>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_11.jpg" rel="gallery-all" title="A selection od Sturt Street projects"><img alt="" class="image-article-full-width-580px" height="211" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_11.jpg?itok=0i-cJrUf" title="A selection od Sturt Street projects" width="580"></a>

<figcaption>Projects planned for Sturt Street</figcaption></figure>131-139 Sturt Street's revision downwards has brought in into line with a handful of other projects slated for the Southbank thoroughfare.

The twisting 248-250 Sturt Street was also significantly higher when initially submitted, though it too fell foul at planning, eventually lopped from 40 levels to 16 levels in order to gain approval. G3 Projects and Crown Group are jointly developing 175-187 Sturt Street with early renders for that project suggesting a 13 level building with 170 apartments expected.

268 Sturt Street was also recently sold with indicative renders showing dual 18 level towers a possible outcome. 
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