<a href="https://www.apartments.com.au/developers/sunland-group">Sunland Group</a> has officially lodged plans for its first Gold Coast apartment project since the departure of the Abedian family from the company three years ago, unveiling a new high-rise proposal for a prominent Broadbeach corner site on Old Burleigh Road.

The application was submitted by an entity directed by Tom Jamieson, stepson of longtime Sunland leader Soheil Abedian, and Riaz Rezvanipour, brother-in-law of Sahba Abedian, Soheil’s son.

Sunland acquired the 1,283 sqm site on the corner of Old Burleigh Road and Armrick Avenue for $9.5 million late last year and is now seeking approval for a <a href="https://www.apartments.com.au/new-apartments/99-101-old-burleigh-road-broadbeach-qld-4218">42-storey tower with 81 apartments</a>.

<img alt="First look: Sunland Group returns to Broadbeach with new Old Burleigh Road tower plans" data-entity-type="file" data-entity-uuid="fea2946d-90ee-4cfc-babe-2a8ad5db2cb6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers.png?VersionId=BV0fihJw31nDIQ8ozY_h3GbS8mxDyhnm" />

Designed by <a href="https://www.apartments.com.au/architects/contreras-earl-architecture">Contreras Earl Architecture</a>, the proposed tower at 99-101 Old Burleigh Road would deliver a predominantly larger-format apartment mix aimed at the owner-occupier market. Plans include 17 two-bedroom apartments, 55 three-bedroom apartments, and nine four-bedroom residences across 35 residential levels.

The development also incorporates three basement levels, four podium parking levels, two levels of communal recreation facilities, and rooftop plant and equipment. A total of 189 car spaces are proposed, significantly exceeding the 90 spaces required under the planning scheme.

The architecture adopts a sculpted, curvilinear form, with deep wraparound balconies and integrated landscaping intended to soften the tower’s vertical expression. The planning report states the building’s “slender footprint/form provides a complimentary yet varied built form within the local streetscape” and contributes to “a varied, yet ordered skyline.”

Contreras Earl noted in its Architectural Statement that from the early stages, the project addressed a fundamental challenge: how to accommodate the required residential yield while avoiding the conventional model of a tower sitting on a rigid, fully resolved parking podium.

“The most direct response would have been to consolidate parking into a singular, flat podium and extrude a repetitive tower above,” the statement said. “While efficient, this approach would result in a consolidated built form with limited engagement with the surrounding landscape and public realm.”

Instead, the conventional podium model was “deliberately rejected”. The architects described the base of the building as “a landscaped architectural condition where structure, planting and circulation are integrated”.

“Rather than presenting a continuous built mass, the base of the building is articulated through a series of concrete planter elements that organise the podium into a fragmented system,” the statement said. “This approach reduces the perceived bulk of the lower levels while establishing a more permeable interface with the streetscape and adjacent open space.”

<img alt="Sunland" data-entity-type="file" data-entity-uuid="923fad8d-c960-4527-8fbe-975cf1ddf88d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%2010.32.03%E2%80%AFAM.png?VersionId=pngwb0hYOIUpq9vDw6F2EsOiVuHF3DiX" />

&nbsp;

The site sits within the High Density Residential Zone and inside the City of Gold Coast’s unrestricted “HX” building height area, where the planning framework anticipates intensified residential development tied to the expanding light rail corridor. The planning report notes the area is undergoing “transition toward more intense development forms” given its proximity to Broadbeach, Surfers Paradise, and high-frequency public transport infrastructure.

Positioned directly opposite Broadbeach Park and within walking distance of Florida Gardens light rail station, the development would sit among a rapidly evolving stretch of Old Burleigh Road that has become one of the Gold Coast’s most active apartment development corridors.

The application joins a growing pipeline of luxury residential projects reshaping Broadbeach, including nearby developments by 5Point Projects, Polycell, and Graya.

The planning report argues the project contributes toward the Gold Coast’s long-term housing targets under the South East Queensland Regional Plan, which forecasts the need for more than 100,000 additional high-rise dwellings across the city by 2046.

<section data-scroll-anchor="false" data-testid="conversation-turn-4" data-turn="assistant" data-turn-id="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" data-turn-id-container="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" dir="auto">
The Abedian family departed Sunland Group in late 2023, ending a four-decade association with the company, and subsequently established the private development firm Abedian &amp; Co. The group is currently delivering <a href="https://www.apartments.com.au/new-apartments/greenmount-residences-cnr-hill-street-and-marine-parade-coolangatta-qld-4225">Greenmount Residences</a> at Rainbow Bay and recently launched <a href="https://www.apartments.com.au/new-apartments/18-mary-avenue-14-18-mary-avenue-broadbeach-qld-4218">18 Mary Avenue</a> in Broadbeach.
</section>

Joel Robinson

First look: Sunland Group returns to Broadbeach new apartment market with new Old Burleigh Road tower plans

The Minns Labor Government has established the new Bays West Delivery Authority to lead the development&nbsp;of the Bays West Precinct and Blackwattle Bay Precinct.&nbsp;

The Authority is charged with creating Sydney’s newest precinct, a thriving, connected, sustainable hub with White Bay Power Station as its cultural heart. Its vision is to build on the area’s natural, cultural and industrial history to shape a vibrant new neighbourhood.

The precinct will deliver up to 8,500 well-located homes, including a minimum of 10 per cent affordable and essential worker homes. Combine new housing with public open space, opening public access to the waterfront for the first time in more than 100 years, while retaining important deep-water facilities to support Sydney’s working harbour.

Located just minutes from the Sydney CBD and connected to a world-class metro, ferry, walking and cycling links, the Bays West precinct will rebalance housing growth towards well-serviced inner-city locations and help tackle the state’s housing crisis.

The Bays West Delivery Authority,&nbsp;an agency of the Department of Planning, Housing and Infrastructure, will report to the NSW Minister for Lands and Property who already has oversight of major precinct renewal projects including at Blackwattle Bay and Barangaroo.

As part of the broader Bays West transformation, the Minns Government recently announced that a proposal from Lendlease to redevelop part of the Bays West Precinct has progressed to Stage 2 of the NSW Government’s unsolicited proposals process.

<img alt="Sydney" data-entity-type="file" data-entity-uuid="2ed71eb9-d8e8-4fa7-b9d1-de4531dcf2f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%209.42.31%E2%80%AFAM.png?VersionId=IDryFIbped9SNDg72LEN_EecvhUsOPvp" />

The Minns Labor Government has also confirmed the Bays West precinct will have a new suburb name. This will be the first major suburb built in close proximity to Sydney’s CBD in decades and will encompass the area currently being referred to as Bays West, including Glebe Island and the White Bay Power Station. Served by a new Metro station just five minutes from the CBD, it will become one of the most populous suburbs in the Inner West and one of Sydney’s premier cultural destinations.

An early works program is taking shape, which&nbsp;includes the first stages of an international design competition.&nbsp;

The aim of the Bays West&nbsp;International&nbsp;Design Competition is to&nbsp;ensure design excellence is embedded in the project from the start. The competition will deliver an&nbsp;urban framework that defines the character, ambition and long-term identity of&nbsp;this&nbsp;former industrial precinct as it transitions to a vibrant, inclusive and sustainable residential&nbsp;neighbourhood.

The competition will be led by the Bays West Delivery Authority in partnership with Government Architect NSW.&nbsp;

It will launch with an invitation for a global Expressions of Interest, before moving to an invitation-only stage that will be assessed by a panel that&nbsp;will provide advice to Cabinet who will select a winner.

Premier of NSW, Chris Minns said the establishment of the new Authority is the first step in transforming the Bays West precinct into a vibrant, livable suburb minutes from the Sydney CBD and two stops from Hunter St Station on the Metro West line.

“The Authority will deliver well-located homes close to the heart of the city and integrate the new precinct with Blackwattle Bay and the new Sydney Fish Market.

“This is a generational opportunity to build a new suburb on the city’s edge and open the harbour foreshore to the public for the first time in a century.”&nbsp;

Minister for Lands and Property Steve Kamper said the new Bays West Delivery Authority established by the Minns Government will turbocharge the development of Sydney’s newest suburb.

“The Authority is working at a record pace to deliver an international design competition, planning pathways and a financial model so that this development benefits Sydney with well-designed homes in a central location, close to public transport, jobs, entertainment and essential services.

“If we want Sydney to stay liveable and affordable, we need to be bold about using underutilised government-owned land to deliver homes for the future while making sure essential working harbour functions can be accommodated.”

Bays West Delivery Authority established to "turbocharge" Sydney’s newest suburb

Around 400 additional homes could be built at Southwark Grounds on Port Road, lifting total site capacity from 1300 to around 1700 dwellings.

A recently approved code amendment would allow apartment towers of up to 14 storeys in some areas of Renewal SA’s redevelopment of the former West End Brewery.

Renewal SA Acting Chief Executive Shane Wingard said he welcomed the code amendment, with the increase in heights and homes making a positive impact on the supply of high-quality, well-connected housing close to the city.

“By going higher across some parts of Southwark Grounds, we are adding a substantial number of very well-located homes with little impact on project delivery time or planned open space,” Mr Wingard said.

Since the project officially launched in 2025, Mr Wingard said more than 12,000 enquiries had been received about living at Southwark Grounds.

“The very strong early interest we’ve seen since homes were first released in the precinct reinforces our plans to create more housing opportunities,” he said.

The Southwark Grounds code amendment was launched in December last year, with community engagement undertaken over five weeks from January.

It proposed increasing maximum building heights from eight to 14 storeys on the eastern section of Southwark Grounds, and to 12 storeys across the remainder of the site, with minimum building heights ranging from two to four storeys.

The code amendment was implemented through an Early Commencement policy in late January, allowing developers to quickly explore the viability of increased height and housing yield while other planning processes continue.

One of the first developers delivering apartment sites have already finalised redesigns to increase the number of apartments following the code amendment.

Samaras’ development adjacent to the future Colonel Light Park is now planning to deliver 125 apartments across 11 storeys, significantly greater than original plans of around 50 apartments across four storeys.

The developer is also exploring the potential for additional affordable housing outcomes.

Most of the apartments at Southwark Grounds will be delivered within a master-planned precinct on a large parcel of land on the eastern portion of the site, covering around two-thirds of its 8.4 hectares.

Wingard said detailed precinct planning over the coming months may identify further opportunities to increase yield further that could see total apartment numbers at Southwark Grounds, exceed this number.

Affordable homes at Southwark Grounds will also see a net increase, with Renewal SA maintaining its commitment to a minimum of 20 per cent affordable housing across the development.

&nbsp;

&nbsp;

Civil works have begun across the site, with construction under way on the first new roads surrounding a townhouse precinct in the south‑west corner of Southwark Grounds. This includes Renewal SA’s 17 Founder’s Row homes, which are on track for completion by Christmas.

“We expect to have people living at Southwark Grounds by the end of the year, so delivering roads and public spaces for those residents is among our highest priorities.”

Construction of 40 townhouses off Anderson Street, known as West Village and being delivered by Contour, is forecast to begin in mid‑2026. Kolabb’s Anderson Lane development will follow shortly after, delivering a further 26 townhouses.

Southwark Grounds is a state government‑led urban renewal project now set to deliver around 1,700 homes over the next decade.

Homes will be supported by a supermarket, a range of retail and hospitality offerings anchored by a revitalised Walkerville Brew Tower, a childcare centre, car parking and well‑connected public spaces.

400 new homes planned for Adelaide's former West End Brewery site

Brisbane developer&nbsp;<a href="https://www.apartments.com.au/developers/cavcorp">Cavcorp</a> has lodged plans for a new mixed-use residential development at <a href="https://www.apartments.com.au/new-apartments/55-wyandra-street-teneriffe-qld-4005">55 Wyandra Street</a>, Teneriffe, anchored by an 85-metre public laneway designed to reconnect the suburb’s riverfront with the Gasworks precinct.

The buildings, known as Teneriffe House and Teneriffe Lane, would replace the existing Queensland Cotton head office site with a 15-storey residential tower transitioning to eight storeys toward Helen Street. The project has been designed by Plazibat Architects and lodged as a code assessable development application for 93 apartments across a 3,401 sqm mixed-use site within the Newstead and Teneriffe Waterfront neighbourhood plan.

Central to the scheme is the transformation of an existing service easement into a publicly accessible cross-block connection linking Wyandra and Helen Streets. Cavcorp says the new laneway will act as both a pedestrian shortcut and a landscaped civic space between the Teneriffe Riverwalk, ferry terminal, and Gasworks precinct.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="26e7f058-b065-4de8-b13d-a2b8cb64dfcc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/bldg.png?VersionId=sELS0ZKYi361oYipUa1BIKfe_.DLZoFV" />

“The revised proposal delivers a legacy public-realm cross-block link, permanently secured for community use, transforming an existing private easement into a safe, high-quality pedestrian connection between the Teneriffe heritage riverwalk and the Gasworks–Long Island precinct,” the planning report states.

The laneway will sit beneath a large subtropical loggia integrated into the podium levels of the development. The design incorporates deep landscaping, water gardens, lobby spaces, business lounges, and ground-floor apartments to create what Cavcorp describes as a climate-responsive “urban verandah.”

The tower itself has been designed as a slender form with recessed floorplates and curved translucent corners inspired by contemporary Japanese architecture. The building height aligns with the Commercial Road precinct controls, which permit towers up to 15 storeys within proximity to Longland Street.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="a8a17d40-43b6-4718-b3fd-67676fcbb485" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202_1.png?VersionId=i3VwDtp5AmL_8InW7w4qRbDFEpb744Jt" />

The project will comprise a mix of larger-format apartments aimed at owner-occupiers, downsizers, and families. The proposed apartment mix includes 11 loggia apartments across the lower levels, 50 four-bedroom Sky-Terrace apartments from levels three to seven, and 32 Sky-Pool Homes occupying the upper tower levels. The Sky-Pool Homes will feature private thermal plunge pools integrated into oversized balconies.

According to the application, the apartments are intended to reinterpret the scale and character of Teneriffe’s woolstore conversions and Queensland homes within a vertical residential format.

“The sky-pool homes build on Cavcorp’s previous projects and introduce a distinct apartment typology to Teneriffe, informed by both local and international precedent and responding to an identified market demand for enhanced safety, space and amenity,” the planning submission notes.

A major focus of the proposal is its five-level wellness and lifestyle offering, extending from the basement through to the rooftop.

Amenities proposed include a rooftop Swim &amp; Racquet Club with a 25-metre Olympic lap pool and tennis court, coworking spaces and libraries, golf simulators, wine storage, concierge facilities, business lounges, pet wash areas, and rooftop longevity-focused wellness spaces with spas, outdoor fitness zones, and landscaped terraces.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="944b352c-49b9-4247-a4c6-5967b4b69fda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/amenity.png?VersionId=Ed_qKjAtMwFT.5gfl3jiA9QwdWxSMsaX" />

All parking will be concealed within basement levels accessed from Wyandra and Helen Streets. Cavcorp says the deep-basement engineering approach allows the entire ground plane to prioritise landscaping, pedestrian movement, and active frontage rather than vehicle infrastructure.

The development continues Cavcorp’s concentration in Newstead and Teneriffe, where the Brisbane developer has delivered a number of apartment projects including Lucent, Le Bain, and Luminare, as well as the Long Island Wellness Precinct nearby. Several of those projects have received national design and architecture awards, including recognition under Brisbane’s “Buildings that Breathe” program.

Cavcorp unveils wellness-focused Teneriffe House and Teneriffe Lane apartment buildings

Focus Group Investments has lodged plans for a new apartment development at <a href="https://www.apartments.com.au/new-apartments/64-70-hanover-street-fitzroy-vic-3065">64–70 Hanover Street</a> in Fitzroy, seeking to utilise the Victorian Government’s recently introduced Great Design Fast Track pathway to accelerate approvals for the project.

The proposal is among the latest developments to emerge through the state-led initiative, which was established to fast-track well-designed residential projects in activity centres and transport-connected inner-city locations. The pathway allows qualifying developments that meet elevated design and housing benchmarks to bypass traditional council planning timeframes and instead be assessed directly by the Department of Transport and Planning.

Designed by SJB, the development will comprise a mix of apartments above activated lower levels, with a strong focus on architectural articulation, landscaping, and communal amenity. The design response seeks to balance the industrial character of Richmond’s former warehouse precincts with a more contemporary residential form.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="abea51cc-d85b-479e-9aef-a589f3b37ca7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/ground.png?VersionId=e1Kf8EyPWwyiVumtqQ4rM5S4GpOR3CCz" />

Proposed are 63 new dwellings, a wide ranging mix of studio, one-, two-, and three-bedroom apartments, and townhouses and duplexes. They will be spread across a part-three, part-eight storey building.

The Planning and Urban Context Report by Tract says the development is of an "exemplary architectural standard" and has been carefully crafted by SJB Architects.

"Dwellings&nbsp;will benefit from excellent access to natural light, cross-ventilation opportunities and extensive communal space," the report noted.

The architectural material highlights the project’s integration of landscaped elements and communal spaces throughout the building. The proposal also incorporates sustainability initiatives aligned with the Victorian Government’s push for higher-performing apartment developments under the fast-track program.

The Great Design Fast Track was unveiled by the Victorian Government in 2024 as part of a broader housing supply strategy aimed at accelerating the delivery of new homes. Projects assessed through the pathway must demonstrate high-quality architecture, sustainability outcomes, and housing diversity while being located close to public transport and existing infrastructure.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="afdbe834-8dc4-4a77-a943-ba07bc927348" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_11.png?VersionId=0J657j.TaChAZfp93wqJYBTqSsnREJx2" />

Focus Group, founder and led by Paul De Lutiis, is increasingly active across Melbourne’s inner suburbs, targeting well-connected urban renewal locations suited to medium and higher-density residential development. The Fitzroy proposal continues that strategy, leveraging the area’s strong transport links, established retail amenity, and proximity to the CBD.

Fitzroy has been one of the most popular spots for developers and buyers in recent years. The likes of PACE Development Group, SMA Projects, Crema Group and Chapter Group, currently selling projects in the suburb.

First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Fitzroy apartments

Southbank

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Haig Street continues to prove popular with developers, with the latest application in the area seeking permission for a substantial residential tower against the West Gate Freeway. Sunvale Development is behind the proposal which would see a 170 metre structure replace what is for the most an open air car park.

Perhaps in a sign that Sunvale Development intends to proceed with the project should planning approval be gained, construction firm Built has been nominated within the planning documents as an early project team member.

<h2>65-71 Haig Street, Southbank application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image119.jpg" rel="gallery-all" title="65-71 Haig Street, Southbank. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="883" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image119.jpg?itok=fSYPkGAH" title="65-71 Haig Street, Southbank. Image © Fender Katsalidis" width="580"></a>

<figcaption>65-71 Haig Street, Southbank. Image © Fender Katsalidis</figcaption></figure><ul>
<li>Lodged October 2014, updated February 2015</li>
	<li>Current site use: double storey commercial building and vacant at grade car park</li>
	<li>Proposed 55 storey tower @ 169.2m</li>
	<li>361 apartments: 134*1BR, 227*2BR</li>
	<li>376sqm resident common area atop the podium</li>
	<li>118sqm retail space fronting Haig Street</li>
	<li>93 car park allocation via stackers plus 268 bicycle spaces</li>
	<li>GFA: 32,262.7sqm</li>
</ul>
<h2>On the design</h2>

<blockquote>
The design of the proposed development has evolved through an iterative process and responds to the opportunities and constrains identified through investigation of site, urban context and planning context. The development supports and shares the objectives identified in the Southbank Structure Plan 2010 in shaping the suburb with attractive, connected and livable places.

The tower form has been sculpted to appear as a slender form - in particular when viewed from along the West Gate Freeway. The proposed tower height is set at 169.2 metres which is comparable to the heights of neighbouring proposed and approved buildings.
<cite>Fender Katsalidis - Urban Context Report</cite>
</blockquote>

<h2>Apartment breakdown</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image123.jpg" rel="gallery-all" title="Saddle back apartment layouts. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image123.jpg?itok=fl1pH3t_" title="Saddle back apartment layouts. Image © Fender Katsalidis" width="580"></a>

<figcaption>Saddle back apartment layouts. Image © Fender Katsalidis</figcaption></figure>Split between one and two bedroom apartment options, 65-71 Haig Street's living areas begin within the podium where they provide an active frontage to Haig Street. Beyond the podium a mostly generic floor plan is employed which sees a typical floor carry 5 two bedroom and 2 one bedroom apartments, with balconies designed into a solitary two bedroom dwelling.

According to planning documents the 134 single bedroom apartments sum to 6,334.4sqm which equates to an average area of 47.3sqm per apartment. With a total of 14,917.6sqm between all dual bedroom dwellings, the average sees 65.7sqm allocated to each dual bedroom apartment within the proposal.

<h2>Up against it</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122.jpg" rel="gallery-all" title="65-71 Haig Street and surrounding developments. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122.jpg?itok=6zMoFvo6" title="65-71 Haig Street and surrounding developments. Image © Fender Katsalidis" width="580"></a>

<figcaption>65-71 Haig Street and surrounding developments. Image © Fender Katsalidis</figcaption></figure>65-71 Haig Street is not alone in seeking a piece of the Southbank apartment sector with three projects in the immediate vicinity also yet to be realised. <a href="/news/334-344-city-road-revised-in-order-to-address-planning-concerns">334-344 City Road </a>at 190 metres is the tallest proposal in the Haig Street pocket and also fronts the West Gate Freeway, while <a href="/news/57-haig-street-seeks-extra-height">57 Haig Street</a> is also at planning. A forthcoming Meydan Group project, 57 Haig Street has been resubmitted in order to increase in height to 155 metres.

Yet to be seen is 61-63 Haig Street which in the Fender Katsalidis Urban Context Report is listed as approved. <a href="http://www.smh.com.au/business/property/southbank-site-sold-for-75m-20140624-3ar6q">Reportedly</a> bought by Melbourne-based Blue Earth Group during 2014, the only imagery for the 865sqm site looks to be <a href="http://chtarchitects.com.au/projects-3/multiresidential/haig-street-southbank/">CHT's proposal</a> for a Haig Street residential tower, although this is not a firm indicator of the project. Regardless a distance of 10 metres is shown to separate 61-63 Haig Street 65-71 Haig Street's apartments.

<h2>Comment</h2>

65-71 Haig Street conjures parallels to New York's United Nations Headquarters by way of sheer precast elements running the height of the tower. Some will consider this strong design while others will think it altogether very simple… or worse.

One can only assume Fender Katsalidis have designed the above proposal to meet the brief delivered by the developer; for a firm with such a rich history in producing exceptional design outcomes 65-71 Haig Street is run-of-the-mill.

<h2>65-71 Haig Street, Southbank development team</h2>

<ul>
<li>Developer: Sunvale Development</li>
	<li>Development manager: Loi Projects</li>
	<li>Architect: Fender Katsalidis Architects</li>
	<li>Early contractor: Built</li>
	<li>ESD &amp; Building Services: Cundall</li>
	<li>Planning: URBIS</li>
	<li>Structural Engineer: 4D Workshop</li>
	<li>Traffic Engineering: Traffix Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>Wind Assessment: MEL Consultants</li>
</ul>
</body></html>

silvermb

Planning Application: 65-71 Haig Street, Southbank

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Life has been breathed into a dormant <a href="/new-apartments/southbank-vic-3006">Southbank</a> development site with Hampton East-based BPM on the verge of proceeding with a reworked development scheme located at <a href="/buildings/shadow-play-105-clarendon-street-southbank">105 Clarendon Street</a>. Designated Shadow Play, the tower sitting on a 1,260sqm site will feature 52 levels of apartment living above a 9 level podium; both of which will carry a subtle rippling facade to which the project's name references.

Designed by <a href="/architects/fraser-partners-0">Elenberg Fraser</a> and with internals by Hecker Guthrie, Shadow Play is expected to hold 150 car spaces within the podium and 546 apartments within the tower above. While a restaurant may be the ground level drawcard, Shadow Play's top floor will host an entire resident amenities level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_1.jpg" rel="gallery-all" title="Artist's impression of Shadow Play"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_1.jpg?itok=SGaKBy7y" title="Artist's impression of Shadow Play" width="580"></a>

<figcaption>Artist's impression of Shadow Play</figcaption></figure><h2>BPM on Shadow Play</h2>

<blockquote>
Standing tall on the corner of City Rd &amp; Clarendon St, ’Shadow Play’ will form a landmark ‘gateway’ to Melbourne’s South Melbourne and CBD. Constantly morphing and changing as the viewer moves around the building, the sculptural form creates a beautiful ephemeral experience. Undulations in the façade give the illusion of movement across the building skin whilst also practically working to maximise views out across Melbourne.

The podium design is activated through residential apartments to the Clarendon St and City Rd corner. A layered and semi-transparent articulated mesh is stretched across the main corner of the building which is designed to provide privacy to the apartments and allows for a highly effective natural ventilated car park to Haig Lane and City Rd.

Working in harmony with the natural environment ’Shadow Play’ will create an iconic &amp; animated sculpture for the city of Melbourne.
<cite>BPM website</cite>
</blockquote>

As mentioned Shadow Play will replace the approved scheme onsite also devised by Elenberg Fraser. Approved during September 2011, the tower consisted of a 42 level, 133 metre high residential complex with three ground floor retail tenancies and above ground parking through the podium. With a GFA of 37,000sqm the then 308-320 City Road would have contained 360 one and two bedroom residential apartments.

Readers with an even longer memory may equate the current Shadow Play design to that of architect Ivan Rijavec's early Prima Tower design seen below. While there's more than a decade between the two, both carry splaying 'wings' of sorts emanating from a rounded leading form, producing a very agreeable outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_0.jpg" rel="gallery-all" title="The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="724" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_0.jpg?itok=jH9bayBL" title="The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser" width="580"></a>

<figcaption>The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser</figcaption></figure>Shadow Play represents a sizeable leap in project scale for BPM, with low and mid-rise residential projects their forte to date. <a href="/buildings/collins-queen-40-collins-street-essendon">Collins &amp; Queen</a> in Essendon represents BPM's largest Melbourne project with 111 apartments and 6 retail tenancies currently under construction.

Nonetheless BPM look to be on a rapid expansion curve with Shadow Play joined by pending Richmond, Collingwood and South Melbourne projects, in addition to three Brisbane apartments developments in the pipeline.

Shadow Play's project briefing suggests the tower is aiming at a 2018 completion date.
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Out of the shadows and into the light

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One of Southbank's grandest proposals which was submitted during the peak of Melbourne's skyscraper run of 2014, and which garnered substantial media attention, has been heavily modified to meet concerns raised by planning authorities. Even with a considerable reduction in height and apartment yield, 334-344 City Road has found no favour in a report to the Future Melbourne (Planning) Committee which was tabled earlier this month.

Prepared by City of Melbourne's Planning Coordinator, the report urges Melbourne City Council to officially object 334-344 City Road to state body Department of Environment, Land, Water and Planning (or whatever they may be called this month). Amended plans were submitted during November 2014 in order to address concerns focusing around excessive height, ground level layout, traffic flow and overall tower form.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image58.jpg" rel="gallery-all" title="Artist's impression of 334-344 City Road facade. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="752" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image58.jpg?itok=fN06fveT" title="Artist's impression of 334-344 City Road facade. Image © Hayball" width="580"></a>

<figcaption>Artist's impression of 334-344 City Road sans balconies. Image © Hayball</figcaption></figure><h2>Points of difference</h2>

Nestled in between the north-west side of City Road, south-west side of Clarendon Street and north of the West Gate Freeway, major differences between 334-344 City Road's initial and revised schemes for the 1,600sqm site are outlines below:

<table border="1" cellpadding="1" cellspacing="1"><tbody>
<tr>
<td>July 2014</td>
			<td>November 2014</td>
		</tr>
<tr>
<td>82 levels</td>
			<td>57 levels</td>
		</tr>
<tr>
<td>270 metres</td>
			<td>190 metres</td>
		</tr>
<tr>
<td>198 hotel suites</td>
			<td>110 serviced apartments</td>
		</tr>
<tr>
<td>578 apartments</td>
			<td>432 apartments</td>
		</tr>
<tr>
<td>GFA 83,196sqm</td>
			<td>GFA 60,038sqm</td>
		</tr>
<tr>
<td>154 car parking spaces</td>
			<td>117 car parking spaces</td>
		</tr>
<tr>
<td> </td>
			<td>315 bicycle parking spaces</td>
		</tr>
</tbody></table>
<h2>City of Melbourne on the revised 334-344 city road proposal</h2>

<blockquote>
While the subject site is a suitable candidate for redevelopment, there are a number of significant issues with the current proposal that must be resolved prior to the granting of a permit.

The development by virtue of its height, setbacks and subsequent bulky building form is considered to overwhelm and dominate the City Road Street environs. Although higher built form can be found in Southbank it is concentrated west of Moore Street where the Melbourne Planning Scheme guides that this form of development is most appropriate.

The lack of variation in the built form and architectural expression (including the lack of variation in tower shape), also increases the perceived three dimensional massing of the building and contributes to the visual impact of the building. The applicant has also failed to undertake a cumulative assessment of the traffic impact of the development on the local road networks and it is considered that the proposal will impact on the safety and operational capacity of City Road and Clarendon Street, in the vicinity of the site.

The proposal fails to achieve short term stationary wind conditions along City Road and fails to satisfy the requirements of DDO1 (requirement for active street frontages)
<cite>​Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60_0.jpg" rel="gallery-all" title="Intended ground floorplan. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image60_0.jpg?itok=YRYgN1JI" title="Intended ground floorplan. Image © Hayball" width="580"></a>

<figcaption>Intended ground floorplan. Image © Hayball</figcaption></figure>On the issue of height the report goes delves into the discretionary height limits and the clear expectation that all planning application for the immediate area must "Achieve the design objectives of the schedule". Essentially a height of up to 100m is preferable, although excess height may be achieved where the following built form objectives are present:

<ul>
<li>Buildings that provide an appropriate transition to development in adjoining Areas to the south, west and east.</li>
	<li>Buildings that do not dominate urban form in adjoining Areas.</li>
	<li>The maintenance of the dominant streetscape scale.</li>
</ul>
The report asserts that in addition to excessive height, the above three objectives are not met.

<h2>Comment</h2>

<blockquote>
The fact that other buildings may have been approved at heights over the 100m preferred height of Area 3, and the fact there are other buildings higher in other Areas with higher preferred heights, should not be an argument for such a proposal of extraordinary height variance.

The intent of the height control in Area 3 is for the control of building heights in Area 3. The proposed building height can only be considered in relation to the area it is within, not to other areas.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

Why has the report to the Future Melbourne (Planning) Committee not referenced towers to the east of 334-344 City Raod? Even in the face of multiple towers being approved at immense heights in the immediate vicinity, City of Melbourne still maintain a stoic resistance to any structure over the nominal height. Between 80-160 metres directly east are three towers that most people would think set a reasonable precedent for build form height around 334-344 City Road.

BPM's <a href="/news/out-of-the-shadows-and-into-the-light">Shadow Play</a> tower at 320 City Road looks set to rise 61 levels with its marketing campaign imminent, while directly opposite Crone Partners have prepared a 280 metre residential tower for <a href="http://www.cronepartners.com/index.php?option=com_news&amp;view=newdetails&amp;id=82&amp;Itemid=23">295 City Road</a> and <a href="/new-apartments/elysium-54-clarke-street-southbank">Elysium</a> at 244 metres holds approval. City of Melbourne considers 334-344 City Road to be a proposal of extraordinary height variance on a site specific basis, yet a quick glimpse toward its neighbours suggests it's anything but.

The selective nature of the report prepared in assessing 334-344 City Road should be queried. Nonetheless an interesting outcome on a state level looms which may well act as a precedent should ​334-344 City Road gain approval.
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334-344 City Road revised in order to address planning concerns

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Proponents of a Haig Street, Southbank development site which holds approval for a residential tower have gone back to planning in order to gain an additional eight floors of residential living for the project. Unlike the recent trend of upsizing residential towers for the sake of adding additional apartments/yield to a project, 57 Haig Street will decrease in overall apartment numbers albeit by one.

Developer Meydan Group now controls the 1,093sqm site and according to the revised Urbis planning report have sought to reconfigure the tower in order "To achieve their vision for the site." One might assume the experienced developer has considered a redesign an optimal outcome in order to increase the sellability of apartments within 57 Haig Street.

Changes between the 2012 version which found approval during 2014 and the current 57 Haig Street proposal are listed below:

<table border="1" cellpadding="1" cellspacing="1">
<caption>57 Haig Street: changes between 2012 and 2015 planning applications</caption>
 <thead><tr>
<th>2012</th>
 <th>Current</th>
 </tr></thead>
<tbody>
<tr>
<td>Height: 122m</td>
 <td>Height: 155.7</td>
 </tr>
<tr>
<td>39 levels</td>
 <td>47 levels</td>
 </tr>
<tr>
<td>249 apartments</td>
 <td>248 apartments</td>
 </tr>
<tr>
<td>144 x 1 bedroom, 105 x 2 bedroom</td>
 <td>128 x 1 bedroom, 120 x 2 bedroom</td>
 </tr>
<tr>
<td>Car parking: 173</td>
 <td>Car parking: 171</td>
 </tr>
<tr>
<td>Bicycle bays: 52</td>
 <td>Bicycle bays: 165</td>
 </tr>
<tr>
<td>Commercial floor area: 168.48sqm</td>
 <td>Commercial floor area: 221.07sqm</td>
 </tr>
<tr>
<td>GFA: 25,710.98sqm</td>
 <td>GFA: 28,332.52sqm</td>
 </tr>
</tbody>
</table>
Urban planning firm Urbis asserts via the project town planning submission that the revised proposal meets the policy objectives of the Melbourne Planning Scheme while also contributing positively to the evolving built form character of the area. Key to the redesigned tower is an increase in internal apartment amenity and enhanced communal areas plus the incorporation of a north-south pedestrian link between Haig Street and Blakeney Place.

The podium will rise to 30.95 metres as the previous basement parking levels has been deleted in favour of additional above ground facilities while setbacks of 10 metres to the existing Clarendon Towers complex, 8 metres to the proposed 334-344 City Road and 5 metres to the south-western property boundary are incorporated.

<h2>Design proposal</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image302.jpg" rel="gallery-all" title="A redesigned 57 Haig Street. Images courtesy Bruce Henderson"><img alt="" class="image-article-full-width-580px" height="486" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image302.jpg?itok=VHSeZsCh" title="A redesigned 57 Haig Street. Images courtesy Bruce Henderson" width="580"></a>

<figcaption>A redesigned 57 Haig Street. Images courtesy Bruce Henderson</figcaption></figure><blockquote>
The building is broken into two opposing architectural expressions, the Podium &amp; Tower forms. The Podium seeks to create a heavier grounded base to the building, while the Tower is of a lighter expression with greater level of visual interest, due to the understanding that the Podium will typically be viewed from a closer vantage point and finer detail such as glass treatments, wall joints etc will be easily read and create the interest in the facade.

While the Tower will typically be viewed from a greater distance where the overall pattern of the facade treatment will make up the architectural expression. The overall building language is then tied together through the regular height within the horizontal pattern created by the various treatments up the extent of the building both in the Podium and the pattern to the Tower.
<cite>Bruce Henderson - design response report</cite>
</blockquote>

<h2>Capitalising on a changing landscape</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image301.jpg" rel="gallery-all" title="Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image301.jpg?itok=3NVlSbPL" title="Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson" width="580"></a>

<figcaption>Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson</figcaption></figure>City of Melbourne's report on the initial proposal states a preferred height limit of 100 metres exists for the immediate area, but can be set aside under certain urban design parameters including providing an appropriate height transition to development in adjoining areas to the south, west and east. 

When placed into the current context, 57 Haig Street looks somewhat insignificant next to the hulking <a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a> at 270 metres in height. Theoretically remove 334-344 City Road (which has yet to reach a planning decision) and the height of approved neighbouring schemes ranging from 308 City Road to <a href="/new-apartments/400-430-city-road-southbank">400-430 City Road</a> would be quite similar.

The image above adequately demonstrates the progression of height and density in recent years where the existing grey structures of between 70-100 metres represents the initial residential forays into this pocket of Southbank. 57 Haig Street seeks to insert itself in a new band of towers around the 140 metre mark while 334-344 City Road would further yet redefine the landscape.
</body></html>

57 Haig Street seeks extra height

<html><body>
The Future Melbourne (Planning) Committee will tomorrow consider the merits of one of two proposed towers that prolific Melbourne-based apartment developer Central Equity currently has under consideration with State planning body DTPLI. While the nearby 54-68 Kavanagh Street has been <a href="http://www.smh.com.au/business/southbank-tower-boom-going-strong-20141017-117ri8">reported</a> to be 165 metres, Central Equity have also sought to extend a previously approved scheme at 1-11 Balston Street, Southbank.

Marking the final and potentially tallest stage of the Southbank Central/Blood Bank super-site development which began in excess of twelve years ago, 1-11 Balston Street has raised a number of concerns within a report which provides guidance to the Future Melbourne (Planning) Committee.

<h2>Planning application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/epi_20130205.jpg" rel="gallery-all" title="The site in question with fellow Central Equity project Epic during its construction"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/epi_20130205.jpg?itok=1LydTryf" title="The site in question with fellow Central Equity project Epic during its construction" width="580"></a>

<figcaption>The site in question with fellow Central Equity project Epic to the rear during 2013</figcaption></figure><ul>
<li>Current site use: Central Equity display suite.</li>
	<li>Application for amendment lodged July 2014.</li>
	<li>Developer &amp; architect: Central Equity.</li>
	<li>48-storey building with residential apartments at 147.7 metres.</li>
	<li>557 apartments (336*1 / 169*2 / 51*3).</li>
	<li>269 car parking spaces &amp; 389 bicycles.</li>
	<li>GFA: 52,616sqm.</li>
</ul>
<h2>Sized up</h2>

Initial plans had seen a 34 level residential tower given the green light which was to have contained 382 apartments with 150 two bedrooms options. The revised application seeks 557 apartments with two bedrooms options increasing marginally to 169 as one bedroom dwellings more than double from 142 in the initial scheme to 336.

The increase in height from 104.65 metres to 147.7 metres has brought with it the issue of overshadowing according to the report. Directly to the west lies the former JH Boyd School site which has essentially been portioned into three sections, two of which are a community centre and proposed urban park.

The report notes that in general, local policy suggests any development should not reduce the amenity of public spaces by casting any additional shadows, even though the expected urban park is slated for construction during 2016.

<h2>Podium poppycock?</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7a.jpg" rel="gallery-all" title="The podium as seen within the future Melbourne report. Image © Central Equity"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image7a.jpg?itok=e3Z1j8m3" title="The podium as seen within the future Melbourne report. Image © Central Equity" width="580"></a>

<figcaption>The podium as seen within the future Melbourne report. Image © Central Equity</figcaption></figure><blockquote>
As a result of the increased building height and increased number of apartments from 382 to 557, the building services have been revised including the relocation and increase in the size of the substation from Balston Street non-heritage fabric (as currently approved) to City Road

It is now proposed to accommodate an enlarged substation within two of the existing openings in the City Road remnant heritage façade.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

In addition angular awnings have been added to the heritage facade in order to negate increased wind conditions due to the taller tower. The glass and alucobond clad steel framed awning seeks to replace a pergola style louvre and sunshade system at podium terrace level, and canvas awnings at ground level.

This coupled with the loss of the two aforementioned City Road facade openings will lead to an adverse impact on the heritage façade and reduction in active street frontages according to the report.

<h2>City of Melbourne advised to reject</h2>

Although not a binding decision, the Report to the Future Melbourne (Planning) Committee recommends that a letter be sent to DTPLI advising that the City of Melbourne objects to 1-11 Balston Street.

<blockquote>
The proposed increase in height is inconsistent with the 100m height limit for the area, would increase overshadowing of the proposed park, and would exacerbate wind conditions (resulting in inappropriate awnings).

Further, the increased number of apartments would generate increased demand in ground floor service areas, resulting in decreased active frontages on City Road, loss of a street tree, and unacceptable intrusion into the retained heritage fabric.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<h2>Comment</h2>

More a general observation but what can be deduced from the general design ethos Central Equity employs? Certainly the repetitive nature of their recent towers, namely <a href="/buildings/southbank-grand-151-city-road-southbank">Southbank Grand</a>, <a href="/buildings/australis-601-little-lonsdale-street-melbourne">Australis</a> and <a href="/buildings/melbourne-one-618-lonsdale-street-melbourne">Melbourne One</a> are also reflected in the heightened 1-11 Balston Street design.

From afar it seems they are intent on producing a higher volume of apartments while implementing a degree of design simplicity; A to B with minimum fuss which to my way of thinking draws a parallel to the low-cost airline model?

This segment of the market exists and Central Equity clearly have a winning formula given the rate at which the firm can release, sell and realise their projects in rapid succession; in fact their efficiency is impressive. But what are the consequences of having masses of generic towers churned out with monotonous regularity?

Some would argue look no further than Southbank, although with their current projects and the purchase of the 556-566 Lonsdale Street and 13-25 Healeys Lane development site, Central Equity continues to push into the CBD. Central Equity have over their history gradually increased the size of their towers to currently sit in the 145-165 metre bracket; what prospects of a Central Equity-designed 200 metre tower in the not too distant future?
</body></html>

Central Equity seeking size > 1-11 Balston Street, Southbank

<html><body>
At roughly the same point in time where two adjoining residential towers gained approval, a planning application for 68-70 Dorcas Street, Southbank was submitted for consideration to State planning body DTPLI. According to the planning report a period of consultation between the development team, DTPLI and City of Melbourne was held prior to the submission of what would be one of the taller towers within this pocket of Southbank.

Located on the corner of Dorcas Street and Dodds Street, the development calls for the 274-apartment building to be crowned by a distinctive metal rooftop feature and a 360 degree communal rooftop facility.

<h2>Application summary</h2>

<ul>
<li>Current site use: 3 level commercial building</li>
	<li>Application for development lodged August 2014</li>
	<li>29 levels at 92.2 metres</li>
	<li>Site area: 1,478sqm</li>
	<li>Apartments: 274 (1/2/3 bedroom options)</li>
	<li>Ground floor tenancies of 167sqm &amp; 73sqm</li>
	<li>193 basement car parking spaces &amp; 101 bicycle spaces</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image165.jpg" rel="gallery-all" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="709" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image165.jpg?itok=YXNXNGSV" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB" width="580"></a>

<figcaption>Artists impression of 68-70 Dorcas Street. Image courtesy SJB</figcaption></figure><h2>External appearance</h2>

68-70 Dorcas Street discerns itself from its neighbours by employing an elliptical tower form, which is in contrast to the unbroken rectangular format of all surrounding buildings. Also noticeable is the lack of horizontal banding common with surrounding apartment buildings, rather a more uniform vertical finish has been applied.

<blockquote>
The defining characteristic of the design is the curved surface of the tower, skinned in a ‘patchwork’ of subtly contrasting facade panels. The panel types are presented in muted tones and have distinct surface qualities notable by texture, reflectivity and transparency.

The blend of panel types, combined with an offset grid arrangement, creates a dynamic surface which makes for a constantly changing experience in relation to the onlooker’s position and the light illuminating the facade.
<cite>SJB Architects - Planning Report</cite>
</blockquote>

Materials employed would see a mixture of glazing colours, a variety of metal clad finishes and stone veneer cladding with precast elements to less conspicuous areas.

<h2>Public Amenity</h2>

68-70 Dorcas Street is described as an "iconic" design within the planning report, with Urbis stating the development will provide positive benefits to the public realm. With atypical looks and an active street level interface, the tower would be more sympathetic/engaging to its surrounds than the current, dated commercial office building.

<blockquote>
Of key consideration in relation to this proposal is the impact of overshadowing by the development. The submitted Design Proposal prepared by SJB Architects includes shadow diagrams at the equinox which demonstrate that the proposal will not overshadow any significant features or parkland in the area.
<cite>Urbis - Planning Report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image167.jpg" rel="gallery-all" title="68-70 Dorcas Street in context. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image167.jpg?itok=NyAddvv5" title="68-70 Dorcas Street in context. Image courtesy SJB" width="580"></a>

<figcaption>68-70 Dorcas Street in context. Image courtesy SJB</figcaption></figure>The immediate area surrounding 68-70 Dorcas Street has seen a measured flow of apartment development over the last decade, with 8 on Dorcas the first of the new millennia apartment buildings in the area. More recently Elm by Fridcorp, Guildford by Evolve Development and Premier Capital Developments' Sunday Apartments have added a combined 876 apartments.

Pipeline projects joining 68-70 Dorcas Street nearby include the at sales <a href="/new-apartments/coventry-haus-33-coventry-street-southbank">33 Coventry Street</a> by VIMG and the recently approved <a href="/buildings/the-evermore-southbank-58-66-dorcas-street-southbank">58-66 Dorcas Street</a> which abuts the site in question. Limited sizeable development sites remain in the area making 68-70 Dorcas Street with its uninterrupted Southbank and CBD views a noticeable presence in the area.

<h2>68-70 Dorcas Street development team</h2>

<ul>
<li>Developer: 20Q Development Co P/L</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Traffic: mga.</li>
	<li>Landscaping: Formium</li>
	<li>Wind Engineer: MEL Consultants</li>
	<li>Structural Engineer: 4D Workshop</li>
	<li>Services Engineer: O'Neill Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>ESD: ark resources</li>
</ul>
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Planning Application > 68-70 Dorcas Street, Southbank

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The wraps are off what is the third coming for a Southbank development site perched above the Kings Way overpass. Now known as Bellla Apartments, the site has seen two high-profile failures in getting a residential development out of the ground.

Initially designed by Crone Partners for Wadhawan Group / DEC, the scheme saw planning approval granted during 2012 for a tower of 207 apartments. Labelled as Verge, the 32-level project also would have also housed 39 car spaces, 102 bicycles spaces, and a residents gym.

<blockquote>
Its vibrant façade screens the car parking beyond and delivers an interesting, rhythmic pattern to those using Kings Way and when viewed approaching from the east. The obtuse corner to the site has been embraced as a tool to define an important city block and to guide the building’s façade around the corner. The building then sets back along City Rd to reinforce the existing planning parameters.

The tower’s elegance is reinforced by its slender proportions and the subtle variation across the main facades. The bold, dark, solid façade elements make a dramatic statement, whether viewed during the day or at night.
<cite>Crone Partners</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9bella.jpg" rel="gallery-all" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9bella.jpg?itok=qflvpF2e" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group" width="580"></a>

<figcaption>A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group</figcaption></figure>Amidst a swirl of media attention and sizeable sporting sponsorships, history will show Wadhawan Group / DEC's grand plans for Melbourne which involved three separate projects going to sales (including the sprawling 1,200 apartment <a href="/new-apartments/400-430-city-road-southbank">400 City Road</a> project) simultaneously amounted to little more than the mid-rise <a href="http://www.decaustralia.com.au/cms-projects/elan.php">Elan</a> project in South Yarra.

Some time later 608 Property Group signage appeared over the site hoardings. Although 608 Property Group had successfully delivered the high-rise Tiara project nearby, ultimately the development firm mirrored the rapid rise and fall of its Director, once more plunging the project into obscurity and buyers into another period of uncertainty.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8244.jpg" rel="gallery-all" title="The current state of play"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8244.jpg?itok=G9cKqpNZ" title="The current state of play" width="580"></a>

<figcaption>The current state of play</figcaption></figure>Site works commenced early last year, although the site has laid dormant for the best part of twelve months to date. In the interim established property player and Melbourne-based Salvo Property Group had assumed control over the project, labelling it Bella Apartments.

With tower footings in place, mass design adjustments have been avoided, rather a tweaking of the external finishes has occurred with the addition of two extra levels. It's understood Urban Design Architects have been tasked with augmenting the initial design, continuing a partnership with Salvo which has yielded multiple residential towers in the past.

Turquoise highlights have been applied to the podium and tower; in conjunction with the marketing material, the turquoise elements and name changed have served to differentiate the current proposal from past failed incarnations. Brookfield Multiplex have added Bella to their building Melbourne construction roster, with works expected to restart shortly for the project with a varied history.
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Third time lucky for 248 City Road

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As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
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Beyond the hyperbole -  what really sets Prima Pearl apart

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Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
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A bronzed icon takes its place

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How do you adequately express in words how impressive Elenberg Fraser's latest and likely greatest design really is? The futuristic structure is just... astounding.

Simple yet complicated, monolithic but still graceful, unrealistic yet practical; it makes any admirer of quality design take notice... I can't put it any other way. Last week <a href="http://www.theaustralian.com.au/business/approvals-add-2000-flats-to-city-skyline/story-e6frg8zx-1226968155908" target="_blank">The Australian</a> reported the project had "Secured a permit to demolish the company’s headquarters on Sturt Street and build a 41-storey apartment tower," although there has been no other mention elsewhere.

Planning Minister Matthew Guy has a fondness for publicly announcing large-scale residential projects and given this development finds itself in a precinct of architecturally significant buildings, I can only surmise it hasn't received approval yet.

<h2>248-250 Sturt Street, Southbank</h2>

<ul>
<li>Developer: Hudson Conway.</li>
	<li>Architect: Elenberg Fraser.</li>
	<li>40 above ground levels @ 122 metres.</li>
	<li>304 apartments over multiple one bedroom and two bedroom options.</li>
	<li>119 car, three motorcycle and 98 bicycle spaces over six basement levels.</li>
	<li>88 sq.m retail space.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image129.jpg" rel="gallery-all" title="Daylight perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="1068" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image129.jpg?itok=FfZa9S7k" title="Daylight perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Daylight perspective. Image © Elenberg Fraser</figcaption></figure><h2>The wow factors</h2>

The shape is unique to any Melbourne building and is best described by Elenberg Fraser:

<blockquote>
The building form consists of two dominant floor plates that are connected by a transitional twist in the building. The twist in the building form is a response to the twisting forms of the freeway and Kings Way either side of the site; something that has been identified in the landscaping of the freeway exit ramp.
</blockquote>

Facade finishes are also of an excellent quality and consist of ceramic fritted, clear and reflective silver glass which plays off the polished stainless steel solid panels incorporated predominantly over the north and south facades. At a moments notice I can't recall too many Melbourne buildings that employ reflective stainless steel in great proportions?

Perhaps the tower is at its best after dark when a monochromatic lighting system is put to use, highlighting the sleek, transitional form of the tower. As seen in the lead image:

<blockquote>
The lighting highlights the unwrapping of the apartments to the street lower down the buildings which culminates with an interactive canopy at street level. The canopy provides multiple functions; it shelters pedestrians and their activities beneath, it intrigues the passerby with its ability to project information, it provides safe ambient lighting at night and it creates a definitive entrance for the residents above.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image128.jpg" rel="gallery-all" title="Street level perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="419" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image128.jpg?itok=8LNhV3F5" title="Street level perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Street level perspective. Image © Elenberg Fraser</figcaption></figure><h2>The pivotal issue</h2>

The subject site is covered by a Melbourne Planning Scheme overlay which calls for a discretionary 40 metre height limit, although as the architect explains within the planning report there is scope for an architecturally significant building to exceed the discretionary limit. Elenberg Fraser asserts the building has the potential to create a positive connection between the Arts Precinct and South Melbourne.

City of Melbourne have no public opinion on the proposal as yet, but you don't have to go out on a limb to suggest they will take the 'It's far too tall' stance which is their perogative.

<blockquote>
In this case all parties seek an outcome that leads to buildings of quality and good urban design. There can be little dispute that a quality tall building can be a better outcome than a poorly designed small building. In planning, there is an underlying imperative to achieve high quality urban design outcomes.
</blockquote>

<h2>Comment</h2>

Is the above enough to see approval and consequently a new benchmark for height in this stretch of Sturt Street that currently has no genuine high-rise structures? 248-250 Sturt Street, Southbank seems to be the canary down the mineshaft of sorts. The result will be interesting but one thing is known for sure, the author's admiration for this design is absolute!
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