New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Southbank

<html><body>
Haig Street continues to prove popular with developers, with the latest application in the area seeking permission for a substantial residential tower against the West Gate Freeway. Sunvale Development is behind the proposal which would see a 170 metre structure replace what is for the most an open air car park.

Perhaps in a sign that Sunvale Development intends to proceed with the project should planning approval be gained, construction firm Built has been nominated within the planning documents as an early project team member.

<h2>65-71 Haig Street, Southbank application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image119.jpg" rel="gallery-all" title="65-71 Haig Street, Southbank. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="883" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image119.jpg?itok=fSYPkGAH" title="65-71 Haig Street, Southbank. Image © Fender Katsalidis" width="580"></a>

<figcaption>65-71 Haig Street, Southbank. Image © Fender Katsalidis</figcaption></figure><ul>
<li>Lodged October 2014, updated February 2015</li>
	<li>Current site use: double storey commercial building and vacant at grade car park</li>
	<li>Proposed 55 storey tower @ 169.2m</li>
	<li>361 apartments: 134*1BR, 227*2BR</li>
	<li>376sqm resident common area atop the podium</li>
	<li>118sqm retail space fronting Haig Street</li>
	<li>93 car park allocation via stackers plus 268 bicycle spaces</li>
	<li>GFA: 32,262.7sqm</li>
</ul>
<h2>On the design</h2>

<blockquote>
The design of the proposed development has evolved through an iterative process and responds to the opportunities and constrains identified through investigation of site, urban context and planning context. The development supports and shares the objectives identified in the Southbank Structure Plan 2010 in shaping the suburb with attractive, connected and livable places.

The tower form has been sculpted to appear as a slender form - in particular when viewed from along the West Gate Freeway. The proposed tower height is set at 169.2 metres which is comparable to the heights of neighbouring proposed and approved buildings.
<cite>Fender Katsalidis - Urban Context Report</cite>
</blockquote>

<h2>Apartment breakdown</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image123.jpg" rel="gallery-all" title="Saddle back apartment layouts. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image123.jpg?itok=fl1pH3t_" title="Saddle back apartment layouts. Image © Fender Katsalidis" width="580"></a>

<figcaption>Saddle back apartment layouts. Image © Fender Katsalidis</figcaption></figure>Split between one and two bedroom apartment options, 65-71 Haig Street's living areas begin within the podium where they provide an active frontage to Haig Street. Beyond the podium a mostly generic floor plan is employed which sees a typical floor carry 5 two bedroom and 2 one bedroom apartments, with balconies designed into a solitary two bedroom dwelling.

According to planning documents the 134 single bedroom apartments sum to 6,334.4sqm which equates to an average area of 47.3sqm per apartment. With a total of 14,917.6sqm between all dual bedroom dwellings, the average sees 65.7sqm allocated to each dual bedroom apartment within the proposal.

<h2>Up against it</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122.jpg" rel="gallery-all" title="65-71 Haig Street and surrounding developments. Image © Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122.jpg?itok=6zMoFvo6" title="65-71 Haig Street and surrounding developments. Image © Fender Katsalidis" width="580"></a>

<figcaption>65-71 Haig Street and surrounding developments. Image © Fender Katsalidis</figcaption></figure>65-71 Haig Street is not alone in seeking a piece of the Southbank apartment sector with three projects in the immediate vicinity also yet to be realised. <a href="/news/334-344-city-road-revised-in-order-to-address-planning-concerns">334-344 City Road </a>at 190 metres is the tallest proposal in the Haig Street pocket and also fronts the West Gate Freeway, while <a href="/news/57-haig-street-seeks-extra-height">57 Haig Street</a> is also at planning. A forthcoming Meydan Group project, 57 Haig Street has been resubmitted in order to increase in height to 155 metres.

Yet to be seen is 61-63 Haig Street which in the Fender Katsalidis Urban Context Report is listed as approved. <a href="http://www.smh.com.au/business/property/southbank-site-sold-for-75m-20140624-3ar6q">Reportedly</a> bought by Melbourne-based Blue Earth Group during 2014, the only imagery for the 865sqm site looks to be <a href="http://chtarchitects.com.au/projects-3/multiresidential/haig-street-southbank/">CHT's proposal</a> for a Haig Street residential tower, although this is not a firm indicator of the project. Regardless a distance of 10 metres is shown to separate 61-63 Haig Street 65-71 Haig Street's apartments.

<h2>Comment</h2>

65-71 Haig Street conjures parallels to New York's United Nations Headquarters by way of sheer precast elements running the height of the tower. Some will consider this strong design while others will think it altogether very simple… or worse.

One can only assume Fender Katsalidis have designed the above proposal to meet the brief delivered by the developer; for a firm with such a rich history in producing exceptional design outcomes 65-71 Haig Street is run-of-the-mill.

<h2>65-71 Haig Street, Southbank development team</h2>

<ul>
<li>Developer: Sunvale Development</li>
	<li>Development manager: Loi Projects</li>
	<li>Architect: Fender Katsalidis Architects</li>
	<li>Early contractor: Built</li>
	<li>ESD &amp; Building Services: Cundall</li>
	<li>Planning: URBIS</li>
	<li>Structural Engineer: 4D Workshop</li>
	<li>Traffic Engineering: Traffix Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>Wind Assessment: MEL Consultants</li>
</ul>
</body></html>

silvermb

Planning Application: 65-71 Haig Street, Southbank

<html><body>
Life has been breathed into a dormant <a href="/new-apartments/southbank-vic-3006">Southbank</a> development site with Hampton East-based BPM on the verge of proceeding with a reworked development scheme located at <a href="/buildings/shadow-play-105-clarendon-street-southbank">105 Clarendon Street</a>. Designated Shadow Play, the tower sitting on a 1,260sqm site will feature 52 levels of apartment living above a 9 level podium; both of which will carry a subtle rippling facade to which the project's name references.

Designed by <a href="/architects/fraser-partners-0">Elenberg Fraser</a> and with internals by Hecker Guthrie, Shadow Play is expected to hold 150 car spaces within the podium and 546 apartments within the tower above. While a restaurant may be the ground level drawcard, Shadow Play's top floor will host an entire resident amenities level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_1.jpg" rel="gallery-all" title="Artist's impression of Shadow Play"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_1.jpg?itok=SGaKBy7y" title="Artist's impression of Shadow Play" width="580"></a>

<figcaption>Artist's impression of Shadow Play</figcaption></figure><h2>BPM on Shadow Play</h2>

<blockquote>
Standing tall on the corner of City Rd &amp; Clarendon St, ’Shadow Play’ will form a landmark ‘gateway’ to Melbourne’s South Melbourne and CBD. Constantly morphing and changing as the viewer moves around the building, the sculptural form creates a beautiful ephemeral experience. Undulations in the façade give the illusion of movement across the building skin whilst also practically working to maximise views out across Melbourne.

The podium design is activated through residential apartments to the Clarendon St and City Rd corner. A layered and semi-transparent articulated mesh is stretched across the main corner of the building which is designed to provide privacy to the apartments and allows for a highly effective natural ventilated car park to Haig Lane and City Rd.

Working in harmony with the natural environment ’Shadow Play’ will create an iconic &amp; animated sculpture for the city of Melbourne.
<cite>BPM website</cite>
</blockquote>

As mentioned Shadow Play will replace the approved scheme onsite also devised by Elenberg Fraser. Approved during September 2011, the tower consisted of a 42 level, 133 metre high residential complex with three ground floor retail tenancies and above ground parking through the podium. With a GFA of 37,000sqm the then 308-320 City Road would have contained 360 one and two bedroom residential apartments.

Readers with an even longer memory may equate the current Shadow Play design to that of architect Ivan Rijavec's early Prima Tower design seen below. While there's more than a decade between the two, both carry splaying 'wings' of sorts emanating from a rounded leading form, producing a very agreeable outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_0.jpg" rel="gallery-all" title="The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="724" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_0.jpg?itok=jH9bayBL" title="The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser" width="580"></a>

<figcaption>The initial Prima Tower with 308 City Road inserted. Images courtesy Rijavec and Elenberg Fraser</figcaption></figure>Shadow Play represents a sizeable leap in project scale for BPM, with low and mid-rise residential projects their forte to date. <a href="/buildings/collins-queen-40-collins-street-essendon">Collins &amp; Queen</a> in Essendon represents BPM's largest Melbourne project with 111 apartments and 6 retail tenancies currently under construction.

Nonetheless BPM look to be on a rapid expansion curve with Shadow Play joined by pending Richmond, Collingwood and South Melbourne projects, in addition to three Brisbane apartments developments in the pipeline.

Shadow Play's project briefing suggests the tower is aiming at a 2018 completion date.
</body></html>

Out of the shadows and into the light

<html><body>
One of Southbank's grandest proposals which was submitted during the peak of Melbourne's skyscraper run of 2014, and which garnered substantial media attention, has been heavily modified to meet concerns raised by planning authorities. Even with a considerable reduction in height and apartment yield, 334-344 City Road has found no favour in a report to the Future Melbourne (Planning) Committee which was tabled earlier this month.

Prepared by City of Melbourne's Planning Coordinator, the report urges Melbourne City Council to officially object 334-344 City Road to state body Department of Environment, Land, Water and Planning (or whatever they may be called this month). Amended plans were submitted during November 2014 in order to address concerns focusing around excessive height, ground level layout, traffic flow and overall tower form.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image58.jpg" rel="gallery-all" title="Artist's impression of 334-344 City Road facade. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="752" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image58.jpg?itok=fN06fveT" title="Artist's impression of 334-344 City Road facade. Image © Hayball" width="580"></a>

<figcaption>Artist's impression of 334-344 City Road sans balconies. Image © Hayball</figcaption></figure><h2>Points of difference</h2>

Nestled in between the north-west side of City Road, south-west side of Clarendon Street and north of the West Gate Freeway, major differences between 334-344 City Road's initial and revised schemes for the 1,600sqm site are outlines below:

<table border="1" cellpadding="1" cellspacing="1"><tbody>
<tr>
<td>July 2014</td>
			<td>November 2014</td>
		</tr>
<tr>
<td>82 levels</td>
			<td>57 levels</td>
		</tr>
<tr>
<td>270 metres</td>
			<td>190 metres</td>
		</tr>
<tr>
<td>198 hotel suites</td>
			<td>110 serviced apartments</td>
		</tr>
<tr>
<td>578 apartments</td>
			<td>432 apartments</td>
		</tr>
<tr>
<td>GFA 83,196sqm</td>
			<td>GFA 60,038sqm</td>
		</tr>
<tr>
<td>154 car parking spaces</td>
			<td>117 car parking spaces</td>
		</tr>
<tr>
<td> </td>
			<td>315 bicycle parking spaces</td>
		</tr>
</tbody></table>
<h2>City of Melbourne on the revised 334-344 city road proposal</h2>

<blockquote>
While the subject site is a suitable candidate for redevelopment, there are a number of significant issues with the current proposal that must be resolved prior to the granting of a permit.

The development by virtue of its height, setbacks and subsequent bulky building form is considered to overwhelm and dominate the City Road Street environs. Although higher built form can be found in Southbank it is concentrated west of Moore Street where the Melbourne Planning Scheme guides that this form of development is most appropriate.

The lack of variation in the built form and architectural expression (including the lack of variation in tower shape), also increases the perceived three dimensional massing of the building and contributes to the visual impact of the building. The applicant has also failed to undertake a cumulative assessment of the traffic impact of the development on the local road networks and it is considered that the proposal will impact on the safety and operational capacity of City Road and Clarendon Street, in the vicinity of the site.

The proposal fails to achieve short term stationary wind conditions along City Road and fails to satisfy the requirements of DDO1 (requirement for active street frontages)
<cite>​Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60_0.jpg" rel="gallery-all" title="Intended ground floorplan. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image60_0.jpg?itok=YRYgN1JI" title="Intended ground floorplan. Image © Hayball" width="580"></a>

<figcaption>Intended ground floorplan. Image © Hayball</figcaption></figure>On the issue of height the report goes delves into the discretionary height limits and the clear expectation that all planning application for the immediate area must "Achieve the design objectives of the schedule". Essentially a height of up to 100m is preferable, although excess height may be achieved where the following built form objectives are present:

<ul>
<li>Buildings that provide an appropriate transition to development in adjoining Areas to the south, west and east.</li>
	<li>Buildings that do not dominate urban form in adjoining Areas.</li>
	<li>The maintenance of the dominant streetscape scale.</li>
</ul>
The report asserts that in addition to excessive height, the above three objectives are not met.

<h2>Comment</h2>

<blockquote>
The fact that other buildings may have been approved at heights over the 100m preferred height of Area 3, and the fact there are other buildings higher in other Areas with higher preferred heights, should not be an argument for such a proposal of extraordinary height variance.

The intent of the height control in Area 3 is for the control of building heights in Area 3. The proposed building height can only be considered in relation to the area it is within, not to other areas.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

Why has the report to the Future Melbourne (Planning) Committee not referenced towers to the east of 334-344 City Raod? Even in the face of multiple towers being approved at immense heights in the immediate vicinity, City of Melbourne still maintain a stoic resistance to any structure over the nominal height. Between 80-160 metres directly east are three towers that most people would think set a reasonable precedent for build form height around 334-344 City Road.

BPM's <a href="/news/out-of-the-shadows-and-into-the-light">Shadow Play</a> tower at 320 City Road looks set to rise 61 levels with its marketing campaign imminent, while directly opposite Crone Partners have prepared a 280 metre residential tower for <a href="http://www.cronepartners.com/index.php?option=com_news&amp;view=newdetails&amp;id=82&amp;Itemid=23">295 City Road</a> and <a href="/new-apartments/elysium-54-clarke-street-southbank">Elysium</a> at 244 metres holds approval. City of Melbourne considers 334-344 City Road to be a proposal of extraordinary height variance on a site specific basis, yet a quick glimpse toward its neighbours suggests it's anything but.

The selective nature of the report prepared in assessing 334-344 City Road should be queried. Nonetheless an interesting outcome on a state level looms which may well act as a precedent should ​334-344 City Road gain approval.
</body></html>

334-344 City Road revised in order to address planning concerns

<html><body>
Proponents of a Haig Street, Southbank development site which holds approval for a residential tower have gone back to planning in order to gain an additional eight floors of residential living for the project. Unlike the recent trend of upsizing residential towers for the sake of adding additional apartments/yield to a project, 57 Haig Street will decrease in overall apartment numbers albeit by one.

Developer Meydan Group now controls the 1,093sqm site and according to the revised Urbis planning report have sought to reconfigure the tower in order "To achieve their vision for the site." One might assume the experienced developer has considered a redesign an optimal outcome in order to increase the sellability of apartments within 57 Haig Street.

Changes between the 2012 version which found approval during 2014 and the current 57 Haig Street proposal are listed below:

<table border="1" cellpadding="1" cellspacing="1">
<caption>57 Haig Street: changes between 2012 and 2015 planning applications</caption>
 <thead><tr>
<th>2012</th>
 <th>Current</th>
 </tr></thead>
<tbody>
<tr>
<td>Height: 122m</td>
 <td>Height: 155.7</td>
 </tr>
<tr>
<td>39 levels</td>
 <td>47 levels</td>
 </tr>
<tr>
<td>249 apartments</td>
 <td>248 apartments</td>
 </tr>
<tr>
<td>144 x 1 bedroom, 105 x 2 bedroom</td>
 <td>128 x 1 bedroom, 120 x 2 bedroom</td>
 </tr>
<tr>
<td>Car parking: 173</td>
 <td>Car parking: 171</td>
 </tr>
<tr>
<td>Bicycle bays: 52</td>
 <td>Bicycle bays: 165</td>
 </tr>
<tr>
<td>Commercial floor area: 168.48sqm</td>
 <td>Commercial floor area: 221.07sqm</td>
 </tr>
<tr>
<td>GFA: 25,710.98sqm</td>
 <td>GFA: 28,332.52sqm</td>
 </tr>
</tbody>
</table>
Urban planning firm Urbis asserts via the project town planning submission that the revised proposal meets the policy objectives of the Melbourne Planning Scheme while also contributing positively to the evolving built form character of the area. Key to the redesigned tower is an increase in internal apartment amenity and enhanced communal areas plus the incorporation of a north-south pedestrian link between Haig Street and Blakeney Place.

The podium will rise to 30.95 metres as the previous basement parking levels has been deleted in favour of additional above ground facilities while setbacks of 10 metres to the existing Clarendon Towers complex, 8 metres to the proposed 334-344 City Road and 5 metres to the south-western property boundary are incorporated.

<h2>Design proposal</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image302.jpg" rel="gallery-all" title="A redesigned 57 Haig Street. Images courtesy Bruce Henderson"><img alt="" class="image-article-full-width-580px" height="486" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image302.jpg?itok=VHSeZsCh" title="A redesigned 57 Haig Street. Images courtesy Bruce Henderson" width="580"></a>

<figcaption>A redesigned 57 Haig Street. Images courtesy Bruce Henderson</figcaption></figure><blockquote>
The building is broken into two opposing architectural expressions, the Podium &amp; Tower forms. The Podium seeks to create a heavier grounded base to the building, while the Tower is of a lighter expression with greater level of visual interest, due to the understanding that the Podium will typically be viewed from a closer vantage point and finer detail such as glass treatments, wall joints etc will be easily read and create the interest in the facade.

While the Tower will typically be viewed from a greater distance where the overall pattern of the facade treatment will make up the architectural expression. The overall building language is then tied together through the regular height within the horizontal pattern created by the various treatments up the extent of the building both in the Podium and the pattern to the Tower.
<cite>Bruce Henderson - design response report</cite>
</blockquote>

<h2>Capitalising on a changing landscape</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image301.jpg" rel="gallery-all" title="Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image301.jpg?itok=3NVlSbPL" title="Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson" width="580"></a>

<figcaption>Adjacent developments to 57 Haig Street. Images courtesy Bruce Henderson</figcaption></figure>City of Melbourne's report on the initial proposal states a preferred height limit of 100 metres exists for the immediate area, but can be set aside under certain urban design parameters including providing an appropriate height transition to development in adjoining areas to the south, west and east. 

When placed into the current context, 57 Haig Street looks somewhat insignificant next to the hulking <a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a> at 270 metres in height. Theoretically remove 334-344 City Road (which has yet to reach a planning decision) and the height of approved neighbouring schemes ranging from 308 City Road to <a href="/new-apartments/400-430-city-road-southbank">400-430 City Road</a> would be quite similar.

The image above adequately demonstrates the progression of height and density in recent years where the existing grey structures of between 70-100 metres represents the initial residential forays into this pocket of Southbank. 57 Haig Street seeks to insert itself in a new band of towers around the 140 metre mark while 334-344 City Road would further yet redefine the landscape.
</body></html>

57 Haig Street seeks extra height

<html><body>
The Future Melbourne (Planning) Committee will tomorrow consider the merits of one of two proposed towers that prolific Melbourne-based apartment developer Central Equity currently has under consideration with State planning body DTPLI. While the nearby 54-68 Kavanagh Street has been <a href="http://www.smh.com.au/business/southbank-tower-boom-going-strong-20141017-117ri8">reported</a> to be 165 metres, Central Equity have also sought to extend a previously approved scheme at 1-11 Balston Street, Southbank.

Marking the final and potentially tallest stage of the Southbank Central/Blood Bank super-site development which began in excess of twelve years ago, 1-11 Balston Street has raised a number of concerns within a report which provides guidance to the Future Melbourne (Planning) Committee.

<h2>Planning application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/epi_20130205.jpg" rel="gallery-all" title="The site in question with fellow Central Equity project Epic during its construction"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/epi_20130205.jpg?itok=1LydTryf" title="The site in question with fellow Central Equity project Epic during its construction" width="580"></a>

<figcaption>The site in question with fellow Central Equity project Epic to the rear during 2013</figcaption></figure><ul>
<li>Current site use: Central Equity display suite.</li>
	<li>Application for amendment lodged July 2014.</li>
	<li>Developer &amp; architect: Central Equity.</li>
	<li>48-storey building with residential apartments at 147.7 metres.</li>
	<li>557 apartments (336*1 / 169*2 / 51*3).</li>
	<li>269 car parking spaces &amp; 389 bicycles.</li>
	<li>GFA: 52,616sqm.</li>
</ul>
<h2>Sized up</h2>

Initial plans had seen a 34 level residential tower given the green light which was to have contained 382 apartments with 150 two bedrooms options. The revised application seeks 557 apartments with two bedrooms options increasing marginally to 169 as one bedroom dwellings more than double from 142 in the initial scheme to 336.

The increase in height from 104.65 metres to 147.7 metres has brought with it the issue of overshadowing according to the report. Directly to the west lies the former JH Boyd School site which has essentially been portioned into three sections, two of which are a community centre and proposed urban park.

The report notes that in general, local policy suggests any development should not reduce the amenity of public spaces by casting any additional shadows, even though the expected urban park is slated for construction during 2016.

<h2>Podium poppycock?</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7a.jpg" rel="gallery-all" title="The podium as seen within the future Melbourne report. Image © Central Equity"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image7a.jpg?itok=e3Z1j8m3" title="The podium as seen within the future Melbourne report. Image © Central Equity" width="580"></a>

<figcaption>The podium as seen within the future Melbourne report. Image © Central Equity</figcaption></figure><blockquote>
As a result of the increased building height and increased number of apartments from 382 to 557, the building services have been revised including the relocation and increase in the size of the substation from Balston Street non-heritage fabric (as currently approved) to City Road

It is now proposed to accommodate an enlarged substation within two of the existing openings in the City Road remnant heritage façade.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

In addition angular awnings have been added to the heritage facade in order to negate increased wind conditions due to the taller tower. The glass and alucobond clad steel framed awning seeks to replace a pergola style louvre and sunshade system at podium terrace level, and canvas awnings at ground level.

This coupled with the loss of the two aforementioned City Road facade openings will lead to an adverse impact on the heritage façade and reduction in active street frontages according to the report.

<h2>City of Melbourne advised to reject</h2>

Although not a binding decision, the Report to the Future Melbourne (Planning) Committee recommends that a letter be sent to DTPLI advising that the City of Melbourne objects to 1-11 Balston Street.

<blockquote>
The proposed increase in height is inconsistent with the 100m height limit for the area, would increase overshadowing of the proposed park, and would exacerbate wind conditions (resulting in inappropriate awnings).

Further, the increased number of apartments would generate increased demand in ground floor service areas, resulting in decreased active frontages on City Road, loss of a street tree, and unacceptable intrusion into the retained heritage fabric.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<h2>Comment</h2>

More a general observation but what can be deduced from the general design ethos Central Equity employs? Certainly the repetitive nature of their recent towers, namely <a href="/buildings/southbank-grand-151-city-road-southbank">Southbank Grand</a>, <a href="/buildings/australis-601-little-lonsdale-street-melbourne">Australis</a> and <a href="/buildings/melbourne-one-618-lonsdale-street-melbourne">Melbourne One</a> are also reflected in the heightened 1-11 Balston Street design.

From afar it seems they are intent on producing a higher volume of apartments while implementing a degree of design simplicity; A to B with minimum fuss which to my way of thinking draws a parallel to the low-cost airline model?

This segment of the market exists and Central Equity clearly have a winning formula given the rate at which the firm can release, sell and realise their projects in rapid succession; in fact their efficiency is impressive. But what are the consequences of having masses of generic towers churned out with monotonous regularity?

Some would argue look no further than Southbank, although with their current projects and the purchase of the 556-566 Lonsdale Street and 13-25 Healeys Lane development site, Central Equity continues to push into the CBD. Central Equity have over their history gradually increased the size of their towers to currently sit in the 145-165 metre bracket; what prospects of a Central Equity-designed 200 metre tower in the not too distant future?
</body></html>

Central Equity seeking size > 1-11 Balston Street, Southbank

<html><body>
At roughly the same point in time where two adjoining residential towers gained approval, a planning application for 68-70 Dorcas Street, Southbank was submitted for consideration to State planning body DTPLI. According to the planning report a period of consultation between the development team, DTPLI and City of Melbourne was held prior to the submission of what would be one of the taller towers within this pocket of Southbank.

Located on the corner of Dorcas Street and Dodds Street, the development calls for the 274-apartment building to be crowned by a distinctive metal rooftop feature and a 360 degree communal rooftop facility.

<h2>Application summary</h2>

<ul>
<li>Current site use: 3 level commercial building</li>
	<li>Application for development lodged August 2014</li>
	<li>29 levels at 92.2 metres</li>
	<li>Site area: 1,478sqm</li>
	<li>Apartments: 274 (1/2/3 bedroom options)</li>
	<li>Ground floor tenancies of 167sqm &amp; 73sqm</li>
	<li>193 basement car parking spaces &amp; 101 bicycle spaces</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image165.jpg" rel="gallery-all" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="709" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image165.jpg?itok=YXNXNGSV" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB" width="580"></a>

<figcaption>Artists impression of 68-70 Dorcas Street. Image courtesy SJB</figcaption></figure><h2>External appearance</h2>

68-70 Dorcas Street discerns itself from its neighbours by employing an elliptical tower form, which is in contrast to the unbroken rectangular format of all surrounding buildings. Also noticeable is the lack of horizontal banding common with surrounding apartment buildings, rather a more uniform vertical finish has been applied.

<blockquote>
The defining characteristic of the design is the curved surface of the tower, skinned in a ‘patchwork’ of subtly contrasting facade panels. The panel types are presented in muted tones and have distinct surface qualities notable by texture, reflectivity and transparency.

The blend of panel types, combined with an offset grid arrangement, creates a dynamic surface which makes for a constantly changing experience in relation to the onlooker’s position and the light illuminating the facade.
<cite>SJB Architects - Planning Report</cite>
</blockquote>

Materials employed would see a mixture of glazing colours, a variety of metal clad finishes and stone veneer cladding with precast elements to less conspicuous areas.

<h2>Public Amenity</h2>

68-70 Dorcas Street is described as an "iconic" design within the planning report, with Urbis stating the development will provide positive benefits to the public realm. With atypical looks and an active street level interface, the tower would be more sympathetic/engaging to its surrounds than the current, dated commercial office building.

<blockquote>
Of key consideration in relation to this proposal is the impact of overshadowing by the development. The submitted Design Proposal prepared by SJB Architects includes shadow diagrams at the equinox which demonstrate that the proposal will not overshadow any significant features or parkland in the area.
<cite>Urbis - Planning Report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image167.jpg" rel="gallery-all" title="68-70 Dorcas Street in context. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image167.jpg?itok=NyAddvv5" title="68-70 Dorcas Street in context. Image courtesy SJB" width="580"></a>

<figcaption>68-70 Dorcas Street in context. Image courtesy SJB</figcaption></figure>The immediate area surrounding 68-70 Dorcas Street has seen a measured flow of apartment development over the last decade, with 8 on Dorcas the first of the new millennia apartment buildings in the area. More recently Elm by Fridcorp, Guildford by Evolve Development and Premier Capital Developments' Sunday Apartments have added a combined 876 apartments.

Pipeline projects joining 68-70 Dorcas Street nearby include the at sales <a href="/new-apartments/coventry-haus-33-coventry-street-southbank">33 Coventry Street</a> by VIMG and the recently approved <a href="/buildings/the-evermore-southbank-58-66-dorcas-street-southbank">58-66 Dorcas Street</a> which abuts the site in question. Limited sizeable development sites remain in the area making 68-70 Dorcas Street with its uninterrupted Southbank and CBD views a noticeable presence in the area.

<h2>68-70 Dorcas Street development team</h2>

<ul>
<li>Developer: 20Q Development Co P/L</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Traffic: mga.</li>
	<li>Landscaping: Formium</li>
	<li>Wind Engineer: MEL Consultants</li>
	<li>Structural Engineer: 4D Workshop</li>
	<li>Services Engineer: O'Neill Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>ESD: ark resources</li>
</ul>
</body></html>

Planning Application > 68-70 Dorcas Street, Southbank

<html><body>
The wraps are off what is the third coming for a Southbank development site perched above the Kings Way overpass. Now known as Bellla Apartments, the site has seen two high-profile failures in getting a residential development out of the ground.

Initially designed by Crone Partners for Wadhawan Group / DEC, the scheme saw planning approval granted during 2012 for a tower of 207 apartments. Labelled as Verge, the 32-level project also would have also housed 39 car spaces, 102 bicycles spaces, and a residents gym.

<blockquote>
Its vibrant façade screens the car parking beyond and delivers an interesting, rhythmic pattern to those using Kings Way and when viewed approaching from the east. The obtuse corner to the site has been embraced as a tool to define an important city block and to guide the building’s façade around the corner. The building then sets back along City Rd to reinforce the existing planning parameters.

The tower’s elegance is reinforced by its slender proportions and the subtle variation across the main facades. The bold, dark, solid façade elements make a dramatic statement, whether viewed during the day or at night.
<cite>Crone Partners</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9bella.jpg" rel="gallery-all" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9bella.jpg?itok=qflvpF2e" title="A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group" width="580"></a>

<figcaption>A reworked initial concept delivered as Bella Apartments. Images courtesy Crone &amp; Salvo Property Group</figcaption></figure>Amidst a swirl of media attention and sizeable sporting sponsorships, history will show Wadhawan Group / DEC's grand plans for Melbourne which involved three separate projects going to sales (including the sprawling 1,200 apartment <a href="/new-apartments/400-430-city-road-southbank">400 City Road</a> project) simultaneously amounted to little more than the mid-rise <a href="http://www.decaustralia.com.au/cms-projects/elan.php">Elan</a> project in South Yarra.

Some time later 608 Property Group signage appeared over the site hoardings. Although 608 Property Group had successfully delivered the high-rise Tiara project nearby, ultimately the development firm mirrored the rapid rise and fall of its Director, once more plunging the project into obscurity and buyers into another period of uncertainty.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8244.jpg" rel="gallery-all" title="The current state of play"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_8244.jpg?itok=G9cKqpNZ" title="The current state of play" width="580"></a>

<figcaption>The current state of play</figcaption></figure>Site works commenced early last year, although the site has laid dormant for the best part of twelve months to date. In the interim established property player and Melbourne-based Salvo Property Group had assumed control over the project, labelling it Bella Apartments.

With tower footings in place, mass design adjustments have been avoided, rather a tweaking of the external finishes has occurred with the addition of two extra levels. It's understood Urban Design Architects have been tasked with augmenting the initial design, continuing a partnership with Salvo which has yielded multiple residential towers in the past.

Turquoise highlights have been applied to the podium and tower; in conjunction with the marketing material, the turquoise elements and name changed have served to differentiate the current proposal from past failed incarnations. Brookfield Multiplex have added Bella to their building Melbourne construction roster, with works expected to restart shortly for the project with a varied history.
</body></html>

Third time lucky for 248 City Road

<html><body>
As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project.

Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Apartments.com.au provided an overview of Prima Pearl's <a href="/news/a-bronzed-icon-takes-its-place" target="_blank">current status</a>, we were fortunate to tour the tower's facilities last Thursday.

Words aside, the assembled media experienced first-hand the final product and gained an understanding of the project's intricate details. What is it that sets Prima Pearl apart?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/2014-07-10_16.09.38.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="864" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/2014-07-10_16.09.38.jpg?itok=HqOrzEUb" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><h2>Innovative living</h2>

PDG Sales Manager, Mark Giuliano and architect Roberto Dreolini of Disegno Australia spared no detail in their description of the building. Chief amongst Prima Pearl's features is the use of an Australian-first residential tower technology, seeing eight high-speed, smart elevators employed to move individuals with maximum efficiency and minimal time.

When a resident activates a sensor by way of swipe stick, the system immediately dispatches an elevator to the corresponding pick-up point (car park/lobby/recreational) with the resident's living floor already pre-programmed; simply walk to the elevator and the lift will be waiting for you, with your floor already selected.

Technology also permeates through the podium-top communal areas. Smart Miele communal kitchen appliances, an automated gym with a myriad of program selections, or the private cinema which allows the user to insert their USB device - thus being able to watch the program of their choice - are a few of the highlights.

Most impressive is the golf simulation space, where Malvern firm X-golf have provided the means where a resident can have their swing evaluated off-site (in real time) and have the results fed back via a live Skype session.

<h2>Quality in detail</h2>

Hand in hand with Prima Pearl's technological advantage comes with a variety of custom finishes. Imported Tuscan stone surrounds the lap pool while an imported Italian mosaic frames the external terrace atop the podium.

What could be considered minor details have been considered design showpieces. Considered improbable, the poolside sauna for instance maintains a frameless glass frontage while the entire gym floor has been described as 'sprung' for user comfort.

<h2>Comfortable in your own skin</h2>

As for the facade, Roberto Dreolini described the towers external skin as one of the more difficult and time consuming project choices. Subject to much deliberation, bronze was chosen as the team felt it played on surrounding towers while being individual at the same time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0955_-1.jpg" rel="gallery-all" title="The bronzed brute"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0955_-1.jpg?itok=pLF-_448" title="The bronzed brute" width="580"></a>

<figcaption>The bronzed brute</figcaption></figure>A design strategy saw double-glazed facade panels chosen, which provide outstanding insulation performance by maintaining ideal internal temperatures for longer periods. Each of the 8,500 double glazed panels consist of two panes with argon gas inserted to fill the internal void, enabling sunlight to be reflected. Appearing as one unit, the two pieces of glass and an insulated frame are sealed together, maximising the panel's thermal properties.

Stay tuned, as later in the year PDG have invited Apartments.com.au to the skylounge unveiling and completed apartments in the tower's upper levels.

Enjoy the PDG provided images below, which more than capably do justice to the amenity and quality available within Prima Pearl.
</body></html>

Beyond the hyperbole -  what really sets Prima Pearl apart

<html><body>
Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
</body></html>

A bronzed icon takes its place

<html><body>
How do you adequately express in words how impressive Elenberg Fraser's latest and likely greatest design really is? The futuristic structure is just... astounding.

Simple yet complicated, monolithic but still graceful, unrealistic yet practical; it makes any admirer of quality design take notice... I can't put it any other way. Last week <a href="http://www.theaustralian.com.au/business/approvals-add-2000-flats-to-city-skyline/story-e6frg8zx-1226968155908" target="_blank">The Australian</a> reported the project had "Secured a permit to demolish the company’s headquarters on Sturt Street and build a 41-storey apartment tower," although there has been no other mention elsewhere.

Planning Minister Matthew Guy has a fondness for publicly announcing large-scale residential projects and given this development finds itself in a precinct of architecturally significant buildings, I can only surmise it hasn't received approval yet.

<h2>248-250 Sturt Street, Southbank</h2>

<ul>
<li>Developer: Hudson Conway.</li>
	<li>Architect: Elenberg Fraser.</li>
	<li>40 above ground levels @ 122 metres.</li>
	<li>304 apartments over multiple one bedroom and two bedroom options.</li>
	<li>119 car, three motorcycle and 98 bicycle spaces over six basement levels.</li>
	<li>88 sq.m retail space.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image129.jpg" rel="gallery-all" title="Daylight perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="1068" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image129.jpg?itok=FfZa9S7k" title="Daylight perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Daylight perspective. Image © Elenberg Fraser</figcaption></figure><h2>The wow factors</h2>

The shape is unique to any Melbourne building and is best described by Elenberg Fraser:

<blockquote>
The building form consists of two dominant floor plates that are connected by a transitional twist in the building. The twist in the building form is a response to the twisting forms of the freeway and Kings Way either side of the site; something that has been identified in the landscaping of the freeway exit ramp.
</blockquote>

Facade finishes are also of an excellent quality and consist of ceramic fritted, clear and reflective silver glass which plays off the polished stainless steel solid panels incorporated predominantly over the north and south facades. At a moments notice I can't recall too many Melbourne buildings that employ reflective stainless steel in great proportions?

Perhaps the tower is at its best after dark when a monochromatic lighting system is put to use, highlighting the sleek, transitional form of the tower. As seen in the lead image:

<blockquote>
The lighting highlights the unwrapping of the apartments to the street lower down the buildings which culminates with an interactive canopy at street level. The canopy provides multiple functions; it shelters pedestrians and their activities beneath, it intrigues the passerby with its ability to project information, it provides safe ambient lighting at night and it creates a definitive entrance for the residents above.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image128.jpg" rel="gallery-all" title="Street level perspective. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="419" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image128.jpg?itok=8LNhV3F5" title="Street level perspective. Image © Elenberg Fraser" width="580"></a>
<figcaption>Street level perspective. Image © Elenberg Fraser</figcaption></figure><h2>The pivotal issue</h2>

The subject site is covered by a Melbourne Planning Scheme overlay which calls for a discretionary 40 metre height limit, although as the architect explains within the planning report there is scope for an architecturally significant building to exceed the discretionary limit. Elenberg Fraser asserts the building has the potential to create a positive connection between the Arts Precinct and South Melbourne.

City of Melbourne have no public opinion on the proposal as yet, but you don't have to go out on a limb to suggest they will take the 'It's far too tall' stance which is their perogative.

<blockquote>
In this case all parties seek an outcome that leads to buildings of quality and good urban design. There can be little dispute that a quality tall building can be a better outcome than a poorly designed small building. In planning, there is an underlying imperative to achieve high quality urban design outcomes.
</blockquote>

<h2>Comment</h2>

Is the above enough to see approval and consequently a new benchmark for height in this stretch of Sturt Street that currently has no genuine high-rise structures? 248-250 Sturt Street, Southbank seems to be the canary down the mineshaft of sorts. The result will be interesting but one thing is known for sure, the author's admiration for this design is absolute!
</body></html>

Southbank

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Southbank

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News