Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Richmond

Lendlease Development has appointed the local Melbourne builder, Balmain &amp; Co, to construct their latest Richmond project, Gramercy Terraces.

The industrial brick fa&ccedil;ade will be built by the Melbourne construction company, which has previously collaborated with SMA Projects and CDG Developments.

[smartcode_project:default project_id=95458 project_image_fid=169945]

&ldquo;A trusted development team has never been more important than now. Lendlease and Bates Smart have partnered seamlessly to present Gramercy Terraces to be delivered by Balmain &amp; Co over the next 12 months&quot;, Bracken Hall&#39;s Andrew Hall said.

&quot;With only two of 14 [townhouses] remaining, the market has seen what we saw, impeccable design and finish in iconic Bendigo St&quot;, Hall added.

Shaped by the heritage precinct of Bendigo Street, the three and four-bedroom freehold homes are designed to deliver grand floorplans and refined contemporary finishes.

Formerly the grounds of &lsquo;Studio Nine&rsquo;, and once the site of the Wertheim Piano Factory, the development&rsquo;s namesake is a nod to music legends and the rich musical history of the site.

[smartcode_project:default project_id=95458 project_image_fid=169942]

Each residence, designed by architects Bates Smart, features grand floorplans and offer unrivalled space in an exclusive Richmond setting.

Residences in the inner-city development start from $1.945 million, with prices reaching $2.245 million for a four-bedroom townhome.

[smartcode_project:default project_id=95458 project_image_fid=169940]

With construction commencing later this year and just two properties remaining, this is the last chance for prospective buyers to secure a home at Gramercy.

[smartcode_project_cta: project_id=95458]

Lendlease Development have appointed Balmain & Co to construct their latest Richmond project, Gramercy Terraces

max.kwok_55688

Balmain & Co appointed to construct Lendlease’s Gramercy Terraces in Richmond: All but two townhouses snapped up

The residential redevelopment by Lendlease of the Channel Nine studio site in Richmond is expected to be one of the most impressive regeneration projects of an industrial heritage&nbsp;building in the area when completed.

And that&#39;s seen buyers snap up the small collection of terraces, designed by the award-winning Bates Smart to incorporate the former Wertheim Piano Factory, which was built over a century ago.

Urban recently spoke to Bates Smart studio director Mark Healey about the Bendigo Street project.

JR: What was the brief from Lendlease for Gramercy Terraces?

MH: The brief was to provide a high-end product offering with a true sense of identity that respected the heritage context.

Lendlease sought the development to be part of a vibrant and sustainable inter-generational precinct within the Richmond neighbourhood, creating a strong sense of place.

The low-maintenance residential terrace homes are predominately targeted at young professionals, young families and agile downsizers.&nbsp;

[smartcode_project:default project_id=95458 project_image_fid=169944]

Linking Gramercy Terraces to the common theme of the wider precinct, whilst also having their own unique identity to promote the individuality of the product was important.&nbsp;

JR: How will you incorporate the current building into the design?

MH: The Gramercy Terraces are responsive to the neighbouring textures, rhythm and depth found within the fine grain residential and heritage context to create a familiar atmosphere.

The fa&ccedil;ade expression references the mass and generous vertical elements of the adjacent heritage building within the broader development.

[smartcode_project:default project_id=95458 project_image_fid=169943]

The building forms also tie in with precinct wide datum, allowing Gramercy Terraces to stitch seamlessly into its immediate context and Richmond cottage streetscapes.

Implementation of similar fa&ccedil;ade materiality in different tone to subtly unify Gramercy Terraces with other buildings within the precinct assists.

JR: How will the history be reflected in the terraces when completed?

MH: Building on the broader GTV9 site&rsquo;s historical setting as a place of production, our design language was influenced by a contemporary, refined, industrial aesthetic; combined with a focus on natural materiality extracted from the local context.

Gramercy Terraces drew inspiration from the iconic Federation-era red brick buildings of the precinct, while paying homage to the former Nine Network studio&rsquo;s colour past. Gramercy Terraces also speak to the character of local terrace house language with landscaped entry.

[smartcode_project:default project_id=95458 project_image_fid=169945]

Contextually responsive materials such as textured brickwork and local bluestone were selected, adding a sense of permanence.

Richmond&rsquo;s rich industrial history of craft also informed the materiality selected for the interior.&nbsp;&nbsp;Warm terrazzo stone with metalwork reference the surrounding context but are refined and contemporary in their interpretation.

JR: What is/was the biggest challenge in the design? 

MH: The largest challenge was to relate the terrace&rsquo;s scale and materiality to the neighbouring context whilst also giving them their own unique identity. The massing of each home has been carefully articulated in order to add diversity to the streetscape and achieve active frontages.

[smartcode_project:default project_id=95458 project_image_fid=169947]

JR: Was there a previous similar project you&#39;ve undertaken which you took inspiration from, or that gave you ideas in the design of Gramercy Terraces?

MH: There is no one project that provided individual design inspiration, however we do believe our residential design is influenced by other sectors in which we work - such as health and hospitality.

We believe this cross-sector approach brings a deeper and more nuanced approach to our design; experience rich spaces that people want to use and will enjoy.

[smartcode_project:default project_id=95458 project_image_fid=169942]

Coupled with this approach, Bates Smart has also delivered over one&nbsp;million sqm of residential projects over the past 20 years leading to resolved and well-planned residences. &nbsp;

JR: What is the part of the project you&#39;re most looking forward to seeing when completed? 

MH: We are looking forward to seeing the mix of residential building typologies all come together as a whole, that allows families of all generations to reside within one integrated precinct.

Both Gramercy Terraces and the wider precinct respect the site&rsquo;s rich heritage and celebrate diversity with timeless appeal.

[smartcode_project_cta: project_id=95458]

The award-winning Bates Smart incorporated the former Wertheim Piano Factory, which was built over a century ago.



Bates Smart studio director Mark Healey discusses Lendlease's Gramercy Terraces in Richmond

Buyers interested in Richmond&rsquo;s latest project, Gramercy Terraces, have been advised they may &ldquo;miss out&rdquo; as only two townhouses remain in the successful Lendlease development.

Gramercy Terraces is a new boutique offering composed of freehold three and four-bedroom terrace homes, in the desirable eastern pocket of Richmond.

[smartcode_project:default project_id=95458 project_image_fid=169943]

&ldquo;Enjoy the perfect harmony of inner-city living and leafy tree-lined streets, in a home with refined contemporary finishes inspired by its industrial heritage&rdquo;, the developers said.

The elegant development boasts Miele appliances, artisan tapware, Italian stone, tiles, pavers, and a designer light pendant artistically suspended over an expansive stone kitchen island bench.

[smartcode_project:default project_id=95458 project_image_fid=169940]

Designed by one of Melbourne&rsquo;s most renowned architects, Bates Smart, each terrace has been meticulously designed.

Through spacious floorplans and playful shapes, an abundance of natural light beckons from one space to the next thanks to extensive skylights.

[smartcode_project:default project_id=95458 project_image_fid=169939]

The floating timber central staircase brings warmth into the centre of the home and offers the feeling of unrivalled space.

Families will appreciate the choice of quality education within close range, including Melbourne Girls College, Melbourne High School, St Catherine&rsquo;s School and Hawthorn West Primary School.

[smartcode_project:default project_id=95458 project_image_fid=169944]

Significant stamp duty savings are currently available for eligible buyers.

[smartcode_project_cta: project_id=95458]

Significant stamp duty savings are currently available for eligible buyers. 

Only two townhouses remain at Lendlease’s new Gramercy Terraces in Richmond

Richmond is renowned for its many lifestyle offerings and Lendlease&rsquo;s new townhouse development, Gramercy Terraces, is within a short walk from all of them.

Located just four kilometres from the heart of Melbourne, Richmond is known for its Swan Street dining scene, walking trails along the Yarra and the shopping of nearby Hawthorn.

Gramercy, which is situated at 38 Bendigo Street, builds upon the multi-generational precinct&rsquo;s rich cultural history.

[smartcode_project:default project_id=95458 project_image_fid=169945]

Constructed in 1908, the original building was home to the Wertheim Piano Factory, the brand of choice for several famous performers of the time, including Australian operatic soprano, Dame Nellie Melba.

Around 18,000 pianos were manufactured at the site before the onset of the Great Depression in 1935.

With a history spanning the industries of music, food and entertainment, the site was reinvented by another icon, Channel Nine Studios, at the advent of television.

<img alt="" height="722" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-12_at_6.38.26_pm.png" width="1054" />

GTV 9 was Melbourne&rsquo;s second commercial station, dubbed &lsquo;Television City&rsquo;, an homage to CBS&rsquo; famous studio in the US which went by the same name.

Some of Australia&rsquo;s most iconic television shows there up until 2010, including The Don Lane Show, Hey Hey It&rsquo;s Saturday and Who Wants To Be A Millionaire. 

Gramercy Terraces&rsquo; namesake is a nod to music legends and the rich musical history of the site.

[smartcode_project:default project_id=95458 project_image_fid=169947]

&ldquo;[Grammercy is] not just a name, but a word synonymous with music greats and a grand Manhattan hotel with an inspiring rooftop terrace vibe&rdquo;, Lendlease said.

Grammercy is an independent record label, while New York&rsquo;s Gramercy Park Hotel has played host to music legends from Bob Dylan to Bob Marley and features a notable rooftop terrace perfect for inspiring alfresco entertaining.

Meticulously designed by award-winning architects Bates Smart, Richmond&rsquo;s Gramercy Terrace also boasts an alfresco lifestyle with outdoor terraces and balconies.

[smartcode_project:default project_id=95458 project_image_fid=169940]

The two and three-bedroom freehold townhomes deliver a grand sense of space, complimented by bespoke details and sensible design.

Ideal for growing families, homes include spacious floorplans and study nooks and reside on quiet, leafy tree-lined streets.

Families will appreciate the choice of quality education within close range, including Hawthorn West Primary School and Melbourne Girls College.

[smartcode_project:default project_id=95458 project_image_fid=169944]

Richmond&rsquo;s gems are hidden around every corner, with up-and-coming restaurants, art at Charles Nordrum gallery and walking trails along the riverbank.

Burnley Station, tram services and free-ways are all easily accessible adding to life&rsquo;s conveniences.

[smartcode_project_cta: project_id=95458]

Gramercy, which is situated at 38 Bendigo Street, builds upon the multi-generational precinct’s rich cultural history. 

The rhythm of Richmond: Discover the development positioned to make the most of Richmond life

Only two new terrace homes remain at Lendlease&rsquo;s latest Richmond development, Gramercy Terraces.

The three and four-bedroom freehold homes are designed to deliver grand floorplans and refined contemporary finishes, inspired by Richmond&rsquo;s industry heritage.

[smartcode_project:default project_id=95458 project_image_fid=169943]

Set on a leafy tree-lined street, the site is&nbsp;of significant cultural history, formerly home to the Wertheim Piano Factory, Heinz and, until 2010, Channel Nine Studios.

Just four kilometres from the heart of Melbourne, Gramercy delivers convenient living and a variety of local amenity, from shopping, food and the vibrant natural offerings of the neighbourhood.

Urban takes a look at three of the featured floorplans still available at the Richmond project.

1. 21 Khartoum Street

<img alt="" height="698" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-12_at_7.18.59_pm.png" width="1536" />

This four-bedroom, three-bathroom home is amongst the largest still available at the Gramery Terraces development.

Boasting a total area of 343sqm, the four-storey home includes two car spaces, built-in robes, four balconies and a terrace.

The home includes Miele appliances, artisan tapware, Italian stone, tiles, pavers, and a designer Jean Francois D&rsquo; light pendant artistically suspended over an expansive stone kitchen island bench.

[smartcode_project:default project_id=95458 project_image_fid=169941]

The master-bedroom sits on its own floor on the top level of the townhome, featuring an ensuite, walk-in robe, north-facing balcony

2. 6A Khartoum Street

<img alt="" height="774" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-12_at_7.22.58_pm.png" width="1104" />

The last townhome available with a tranquil backyard and a second living space, 6A Khartoum Street features a unique floorplan.

Designed by Bates Smart, this home features oversized living spaces, three bedrooms and three bathrooms, set over a total area of 275sqm.

An open-plan living, kitchen and dining area welcomes residents home, extending into an alfresco terrace and backyard with in-ground rain water collection.

[smartcode_project:default project_id=95458 project_image_fid=169942]

The home comes with a one-car garage, two balconies and two bedrooms that boast an ensuite and balcony.

3. 11 Khartoum Street

The largest home still available, 11 Khartoum Street boasts four bedrooms and three bathrooms over a total area of 358sqm.

<img alt="" height="708" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-12_at_7.27.56_pm.png" width="1540" />

Thoughtfully crafted and inviting, the new home includes a lift and is a sanctuary designed around peaceful outdoor areas that offer a tranquil respite in the hum of the city.

Enhancing the sense of space, it is the only design with three different aspect views thanks to its sought-after corner position.

[smartcode_project:default project_id=95458 project_image_fid=169939]

The home boasts a study nook, walk-in robes, open-plan living, kitchen and dining, and built-in barbeque area on one of the five balconies.

[smartcode_project_cta: project_id=95458]

Urban takes a look at three of the featured floorplans still available at the Richmond project

Floorplan focus: The last available townhouse configurations at Richmond’s Gramercy Terraces

Teska Carson is marketing a site with multi-unit development potential in Richmond.

Located at 335-341 Bridge Road, the property in the shadow of Richmond Town Hall currently comprises a two storey, 685 square metre, retail building.

The Commercial 1 zoned 703 square metre site has frontages of 20 metres to Bridge Road and 33 metres to Gleadell Street.&nbsp;

A preliminary scheme for a 14 level apartment building, with ground floor retail and basement parking, has been provided to potential buyers by RBi Architects.

Teska Carson agents George Takis and Larry Takis adviuse the property will be sold subject to leases to Australia Post of five years (from October 2018) over the 230 square metre Shop 1, and NAB which is on a monthly tenancy of the 455 square metre Shop 2.

The buyer will have a combined annual return of circa $285,000 while securing approvals.&nbsp;

George Takis said the property represented an &quot;outstanding&quot; development opportunity.

[smartcode_project:default project_id=5234 project_image_fid=167358]

``This is a location which has been arguably inner Melbourne&rsquo;s most popular commercial and lifestyle precinct over recent years attracting a multitude of commercial tenants and residents driving a subsequent surge in development.&nbsp;

``The precinct boasts a plethora of national and boutique retailers as well as many of the city&rsquo;s best restaurants and bars and more recently the ingress of many new boutique office tenants including a significant cohort of IT specialists.

``The prospects for ongoing demand continue to be quite positive with the COVID driven increase in office demand for city fringe locations which is a key driver of demand for apartments,&rsquo;&rsquo; Mr Takis said.

One of Bridge Street&#39;s prominent developments is Richmond Quarter, a mixed use development across five buildings at 261-271 Bridge Road, due for completion May 2022.

The most recent development site sale was one of Richmond&#39;s most-prominent and strategic sites, at 81 to 95 Burnley Street, Richmond, which was bought by GURNER.

[smartcode_project:default project_id=5615 project_image_fid=166290]

Larry Takis noted some of Australia&rsquo;s largest technology companies had set up in the neighbourhood which has a recognition as Melbourne&rsquo;s so called `tech hub.&rsquo;

``Richmond&rsquo;s massive influx of office tenants, notably of the IT variety, has been growing side by side with a who&rsquo;s who of Australian furniture designers, retailers and new residential projects.

``With Epworth Private Hospital and all the adjoining amenities and proposed construction projects in close proximity, Bridge Road retains its mantle as a premier city-fringe boulevard,&rsquo;&rsquo; Mr Takis said.

Over at Swan Street, the TWO51 on Swan, the Blueprint Projects development designed by Watson Young Architects, is nearing completion.

A 14 level apartment building, with ground floor retail and basement parking, has been mooted for the Richmond development site 

jchancellor-FAypfDUnLy

14 level Richmond apartment development site listed

The longstanding Melbourne developer DeGroup&nbsp;are set to launch&nbsp;Sprout Richmond, a boutique collection of townhomes in the heart of Richmond.

The Glass Street&nbsp;development, just off the bustling Swan Street, comprises 15 townhouses in total. The 13 two-bedroom residences start from $999,000, and the two three-bedroom homes are priced at $1,499,000.

Bricks &amp; Mortar founder and selling agent Sahil Bhasin sold out&nbsp;DeGroup&rsquo;s most recent project Fitzrovia, a development of&nbsp;17 townhouses on Fitzroy&#39;s Kerr Street in just eight&nbsp;weeks.

He expects Sprout Richmond to follow suit, with the&nbsp;three level townhouses&nbsp;appealing to&nbsp;young professionals in their 30&#39;s due to their proximity to Swan Street.

[smartcode_project:default project_id=8040 project_image_fid=30059]

&ldquo;The homes are a walker&rsquo;s paradise, with restaurants, cafes, bars, shops and amenities in abundance,&rdquo; Bhasin&nbsp;said.

&ldquo;Everything that draws people to this spritely neighbourhood is but a stone&rsquo;s throw away from Sprout Richmond.&rdquo;

DeGroup worked with award-winning&nbsp;builder Mancini Made to ensure the townhouses are sustainable throughout, from the&nbsp;durable Colorbond cladding and&nbsp;rainwater plumbed toilets, to the energy efficient appliances and double glazed windows and glass sliding doors.

Some of the residences, with architectural influences from Haskell Architects, have achieved a 6.7 Star NatHERS rating, translating to reduced carbon footprints for residents and significant cost savings on energy bills.

It&#39;s an important focus&nbsp;for DeGroup, whose executive director Ben DeLutis&nbsp;ranks sustainable living&nbsp;as one of the company&#39;s highest priorities.

[smartcode_project:default project_id=8040 project_image_fid=30058]

&quot;Sustainable living is no longer an option, it is absolutely integral to our process and planning,&quot; DeLutis says.

The townhouses, set for completion in early 2022, are set in landscaping by the landscape architect Phillip Withers.

&ldquo;The focus was on creating a calm and welcoming space where people would want to stop&nbsp;and take in their surroundings,&quot; Withers says.

[smartcode_project:default project_id=8040 project_image_fid=30061]

&quot;I wanted the Sprout community to enter, look up and be greeted by a mass of vertical greenery, perfectly complemented by the architect&rsquo;s contemporary design.&rdquo;

About the developer

DeGroup has been operating since 1973 when it was founded by its executive chairman Colin DeLutis.

The family-ran company, whose executive director is Ben DeLutis, Colin&#39;s son, is made up of three divisions; the property development division, which manages and develops residential, retail, hospitality and commercial properties; investment division which owns and actively manages over 40 investments; and group of companies division which comprises several operational businesses.

They have previously developed the residential projects Lygon Place in East Brunswick and&nbsp;211 Dorcas Street in South Melbourne.

Sahil Bhasin expects local young professionals in their 30's to be keen on the three level townhouses due to their proximity to Swan Street

DeGroup set to launch Sprout Richmond townhouses

One of Richmond&rsquo;s most-prominent and strategic sites, at 81 to 95 Burnley Street, Richmond, has been bought by GURNER. 
&nbsp; 
The 13,000sqm site is expected to be developed into a major mixed-use precinct worth over $800 million.

The site, near the Victoria Gardens Shopping Centre,&nbsp;currently holds Harry The Hirer facilities. 
&nbsp; 
The precinct will include over 500 apartments including a luxury retirement offering. There is no time line yet on construction&nbsp;and marketing, although Gurner is not likely to rush such an ambitious project.

Some 10 percent of dwellings allocated towards affordable housing after planning rezoning by the Planning Minister, Richard Wynne. 
&nbsp; 
The precinct will include multiple buildings rising to up to 12 stories while retaining a podium including its heritage fabric.

&nbsp;

<a href="/developments/melbourne-vic?source_news_article_id=100704&amp;ref=news_body_link"><img alt="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/template_photoshop_melbournecbd.jpg" width="1200" /></a>

The site contains the former Repco building. Robert Russell set up the Russell Manufacturing Co. Pty Ltd (automotive spare parts, accessories and general equipment) in North Melbourne in 1927, but moved to Richmond in 1930 to the former plaster-making factory, Stucold Plastic Art Co. The trade name Repco was registered in that year. 
&nbsp; 
&ldquo;This is a landmark site in one of Melbourne&rsquo;s most sought-after suburbs ,&quot; Tim Gurner said. 
&nbsp; 
&ldquo;The vision has been inspired by our love for the meatpacking district and Greenwich in New York and will exemplify the best of both worlds for the lucky people who call it home,&rdquo; he added.

There has been no price reveal yet on Gurner&rsquo;s off-market purchase from the Astrodome Hire, owner of the rental business.

Planning reports for the site suggested the seven to 12 storey scale of the new towers proposed was consistent with the emerging scale of recent developments including seven storey apartments at the Salta project at 10-30&nbsp;Burnley Street, and the nine to 13 storey Embassy Apartments.

Tim Gurner suggests his vision had been inspired by both the meatpacking district and Greenwich in New York 

jchancellor

GURNER secures transformative industrial Richmond apartment site

Delivering residents &ldquo;an amazing proposition&rdquo;, Two51 is the latest inner-city Melbourne collaboration between Blueprint Projects and Watson Young Architects.

Set over seven levels, the home boasts a collection of 25 apartments, including 18 serviced apartments and a top-floor penthouse.

[smartcode_project:default project_id=3298 project_image_fid=30548]

&ldquo;Two51 levels one to three are serviced apartments, much like [Blueprint has] done at their Sandy Hill development in Sandringham,&rdquo; the developers said.

An experienced property and development group creating high-quality residential projects, Blueprint offers a hands-on approach to delivering properties that contribute to Melbourne&rsquo;s communities.

[smartcode_project:default project_id=3298 project_image_fid=96135]

Empowered by industry knowledge from three partners, Magnus Floden, Tony Quinert and Paul Tuddenham, Two51 delivers a quality build in line with the penthouse finishes at another one of Blueprint&rsquo;s projects. &nbsp;&nbsp;&nbsp;

Marketed to second-home buyers and downsizers, the residences are likely to house high-net-worth individuals seeking to downsize amongst Richmond&rsquo;s rich heritage.

The typical buyers at the project are both local or from Melbourne&rsquo;s south-east, choosing to downsize closer to the city, the sales team noted.

According to the developers, it is predominantly its&nbsp;location that is attracting buyers to the luxury development.

<blockquote>
&quot;Then, once people know more about Blueprint Projects and the builder, Buxton Constructions, they are very comfortable to proceed with the development.&rdquo;
</blockquote>

Colourful Richmond is known for its diversity, industrial history and its investment potential. Located in close proximity to the city and ranked the 12th most walkable suburb in Melbourne, it is no surprise that owner-occupiers and investors both love the inner-city enclave.

The combination of brickwork and exposed steel on the lower levels of Two51 reflects the suburb&rsquo;s industrial culture.

[smartcode_project:default project_id=3298 project_image_fid=96136]

&ldquo;While the upper levels boldly utilise a collection of more lavish and refined materials to create an aesthetically pleasing juxtaposition of styles&rdquo;, Watson Young&nbsp;associate Tas Tzoulis said.

The interiors feature spacious, open-plan layouts with stone benchtops, panelled joinery and an abundance of natural light, carefully designed in-house by&nbsp;Watson Young&rsquo;s interior division.

Two-bedroom apartments in the block are priced from $1,030,000, while three-bedroom apartments start at $1,285,000.

Set over seven levels, the home boasts a collection of 25 apartments, including 18 serviced apartments and a top-floor penthouse

“An amazing proposition”: Discover why you should secure an apartment at Richmond’s Two51

Inspired by its onsite heritage, Lendlease has launched a boutique Richmond townhouse project, Gramercy Terraces at the site of the former Nine Network studio in Bendigo Street, Richmond.&nbsp;

This Saturday 1 May from 10am, visitors and potential purchasers are invited to the Gramercy Terraces grand opening event. The day will include an onsite market with produce from the local area, as well as an opportunity to tour the new display and learn about the local history of the area from Richmond and Burnley Historical Society.

Visitors will have the opportunity to enjoy a coffee from Friends of Mine Cafe and pastries from Swan Street Bakery and Patisserie. The Ugly Duckling wine bar will host a wine and cheese tasting later in the day. Richmond Candle Co will also be showcasing its locally inspired scented creations.

While being treated to a G&amp;T, visitors will have the opportunity to chat with a sales representative and learn more about the stylish appliance inclusions from luxury retailer Miele. There will also be a musical performance by the Stiletto Sisters from the Melbourne Recital Centre&rsquo;s Local Heroes Series in the Richmond Community Learning Centre at 2.30pm as well as face painting and sweet treats for the little ones.

The Richmond &amp; Burley Historical Society will be taking attendees through the history of Bendigo Street, including its time as home to the Wertheim Piano Factory. Wertheim was the brand of choice for a number of famous performers including Dame Nellie Melba. Around 18,000 pianos were manufactured at the site before the onset of the great depression in 1935. More recently the building had been home to the Nine Network studio, who vacated in 2010.

<img alt="" height="1067" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gramercy_2.jpg" width="1600" />

The three and four bedroom freehold townhomes, designed by award-winning architects Bates Smart are priced from $1.85 million.

Every aspect of Gramercy Terraces is an ode to elegance and for intuitive living. Each townhome has been designed for natural light to flood in, whether through the extensive sky-lights or the full voids which allow the light to cascade through the central staircase creating a spacious transition throughout the levels of these homes. The outdoor areas also offer a tranquil respite in the hum of the city, where you can relax in your lush private garden or gathering on your rooftop terrace to take in the views.&nbsp;

<img alt="" height="681" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/grace_4.jpg" width="1600" />

The event kicks off at 10am until 4pm. For more information on Gramercy Terraces, visit gramercyterraces.com.au or call Andrew on 0407 270 083.&nbsp;

Gramercy Terraces Grand Opening&nbsp;

Saturday 1 May. 10am - 4pm.&nbsp;

Gramercy Terraces Display

2B/32 Bendigo Street, Richmond VIC 3121

&nbsp;

The day will include an onsite market with produce from the local area, as well as an opportunity to tour the new display

Richmond

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Richmond

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News