Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Queen Victoria Market

<html><body>
It seems almost counterintuitive that a venue slated for inclusion on Australia’s National Heritage List is due for a mass redevelopment. That's the case though with last week's announcement that Queen Victoria Market (QVM) is to be nominated by Federal Environment Minister Greg Hunt for the prestigious inclusion.

The announcement was music to the ears of Melbourne Lord Mayor Robert Doyle, who has become the public face of QVM's forthcoming redevelopment. On the potential National Heritage Listing Lord Mayor Robert Doyle stated:

<blockquote>
Today’s announcement is a major milestone for the QVM renewal project on the path that will protect and preserve the market for future generations. If QVM qualifies, there is scope to then add it to the ‘Tentative List’ to be considered for UNESCO World Heritage listing.

QVM has traded continually as a market since 1878 and predates Melbourne’s only current UNESCO World Heritage Site, the Royal Exhibition Building and Carlton Gardens. In the last 30 years alone, half the city has been rebuilt or redeveloped, but for 143 years QVM has been a constant in the story of our society and economy, a story which will continue well into the future.

We’re planning an appropriate and respectful acknowledgement of the market’s history as our city’s first cemetery and as a site that is significant to Melbourne’s Indigenous people, including the Wurundjeri.
<cite>​Lord Mayor Robert Doyle</cite>
</blockquote>

And it's QVM's long and varied history that will make its redevelopment all the more interesting. How will "Appropriate and respectful acknowledgement" translate into a modern facility catering for the immediate area's booming population and the needs of Melburnians at large?

QVM has in days gone by served as a cemetery, where as many as 10,000 people were buried onsite from 1837 to 1917. A small section of the cemetery was approved for the purposes of a market during 1859 and has flourished ever since to become the last surviving market in the municipality.

According to City of Melbourne, QVM provides significant architectural attributes worthy of recognition via the following structures:

<ul>
<li>The two storey and single level shops on Victoria Street and Elizabeth Street have intact timber shopfronts. The Dairy Produce Hall arch between the two groups of shops on Elizabeth Street is unusual, and the facade of the Meat Market is a design by noted architect William Salway.</li>
	<li>The Dairy Produce Hall is in a restrained stripped classical style, with an interior that is notable for the intact stall fronts timber surrounds and marble counters. F Shed and the cemetery wall demonstrate an innovative approach to the division of market and cemetery functions.</li>
	<li>The market buildings comprise the Meat Market (1869), Sheds A-F (1878), Sheds H and I (1878), Sheds K and L (1923), Elizabeth Street Stores, Victoria Street Shops (1887, 1891, and 1923), Dairy Produce Hall (1928), Franklin Street Stores (1929-1930), M Shed (1936), John Batman Memorial (1881) and the site of the Old Melbourne Cemetery (1837-1917) (Source: Victorian Heritage Register).</li>
</ul>
<h2>QVM's social character</h2>

<blockquote>
QVM was a place apart from the city proper, separate from the business and commercial activity of the growing city. It was removed from the ornate facades of city buildings in the main thoroughfares, where buildings were on show and at times were ostentatious, especially during the boom years of the 1880s.

The market, by contrast, represented the back door of the city, characterised by its mess and smell and noise.

QVM also served as an interface of society; a meeting ground; an unstructured social place, unlike other places in the city where rules and codes of conduct applied; like parks and gardens the market was a liminal space between order and disorder in the city, a place of encounter. Situated on a marginal site at the edge of the city, the market attracted the marginalised of society: the poor, the homeless, the hungry.
<cite>City of Melbourne</cite>
</blockquote>

Still a popular meeting place (albeit under different circumstances) and gaining additional popularity by way of expanded night market activities, QVM's pending redevelopment master plan is at a <a href="http://participate.melbourne.vic.gov.au/projects/queenvictoriamarket">final draft stage</a>, with said master plan due to be reviewed for approval by the Future Melbourne Committee on July 28th.

According to the master plan all land designated to QVM has been divided into four quarters, interlinked by a market cross that will act as the precinct's main thoroughfare. The differing quarters will reflect the unique characteristics and purpose of each area within the new QVM, while still respecting the grand history of the institution.

Further details on QVM's redevelopment that will flow in coming months will be dissected on Apartments.com.au as they are made public.

Lead image courtesy Museum Victoria.
</body></html>

silvermb

Queen Victoria Market considered for national heritage listing

<html><body>
During March the City of Melbourne undertook Phase 3 of the community engagement process seeking feedback on the draft master plan that was released in February for the pending Queen Victoria Market redevelopment. Approximately 4,400 people participated in the engagement process and a further 1,120 surveys were completed by a diverse cross section of interested parties comprising market traders, local residents, local workers, customers, visitors and stakeholders.

This third round of engagement followed the earlier two phases conducted in November 2013 and April-May 2014 respectively, which helped to inform and develop the draft master plan.

<blockquote>
The Draft Master Plan outlined a variety of proposals to revitalise the market precinct with a strong focus placed on improving the trader, customer and community experience. The Draft Master Plan divided QVM into four distinct quarters, each linked by a market cross of public spaces within the precinct.

It is connected to the rest of the city by the grid of surrounding city streets. The intent is to coordinate a suite of projects that can be developed with a degree of independence from each other, while complementing each other and contributing to the precinct as a whole. It also enables targeted consultation and stakeholder input, in-depth investigations, exploration of options, and detailed resolution of proposals that can be delivered in stages.
<cite>City of Melbourne Draft Master Plan</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/qvm_masterplan_draft.jpg" rel="gallery-all" title="QVM Draft Master Plan © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="394" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/qvm_masterplan_draft.jpg?itok=LGN93Ze2" title="QVM Draft Master Plan © City of Melbourne" width="580"></a>

<figcaption>QVM Draft Master Plan. Image © City of Melbourne</figcaption></figure>The engagement process elicited a range of feedback on the draft master plan an overview of the key findings is summarized below:

<ul>
<li>
Opening Hours: the majority of both the traders and the public participants are supportive of the concept to enhance the market as a destination that provides a changeable range of offers.</li>
	<li>
Use of open space: both the traders and the public showed a preference for programmed markets and events in the new open space proposed for Q3 – Quarter Three.</li>
	<li>
Access: while traders said that improved car parking would improve access to the market, public participants said that improved pedestrian amenity and safety would make it easier for them to access the market.</li>
	<li>
Heritage: both the traders and the public participants said that they preferred artwork, signage or landscape features as ways to celebrate the market’s history.</li>
	<li>
Market Cross: the most common suggestion by traders and public participants for Market Cross was public seating.</li>
</ul>
<h2>Next steps</h2>

Next month the final draft of the Queen Victoria Market Precinct Master Plan will be released for final community feedback before being presented to council for adoption in June. From July onwards the master plan will begin to be implemented with detailed scoping and the preparation of concepts and options for each quarter. Running parallel to this is the City of Melbourne's settlement of the Munro site.

By December a strategy will have been developed to implement the master plan with renewal works set to commence during 2016. Beyond this a series of key milestones are proposed with August 2019 seeing the removal of the existing roundabout and delivery of New Franklin Street, with existing car parking relocated elsewhere within the precinct, likely to be the Munro site.

By August 2022 it is envisaged that the new open space will have been developed over the existing car park with the final stage - the development site to the south of New Franklin Street to be developed by August 2026. These timelines are subject to change based on input and the desires and aspirations of the private sector to deliver the project in stages over a 10 year period, or in a much more constricted timeframe.

For more information see the City of Melbourne's <a href="http://participate.melbourne.vic.gov.au/files/5714/2536/6863/QVMPR__Draft_Master_Plan_FINAL.pdf">Draft Master Plan</a> for the Queen Victoria Market Renewal and the <a href="http://participate.melbourne.vic.gov.au/files/3514/3020/3155/QVM_Phase_3_Community_Engagement_Report.pdf">Phase 3 Engagement Report</a>.
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Laurence Dragomir

Queen Victoria Market Renewal: Phase 3 Engagement Report 

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Yesterday marked another step in the long road to gaining a revamped Queen Victoria Market. The third stage of community engagement regarding the redevelopment has commenced, which coincides with the release of the <a href="http://participate.melbourne.vic.gov.au/files/6414/2493/0317/QVM_Precinct_Renewal_Draft_Masterplan.pdf">Queen Victoria Market Precinct Renewal Draft Master Plan</a>.

The Draft Master Plan follows a period of consultation in which the community and those with vested interests in the market utilised the opportunity to inform Melbourne City Council as to what they would consider an ideal revamp of the institution. Following a period of further public consultation beginning this Monday coming, it's expected a final master plan will be delivered toward the end of 2015, with detailed design commencing thereafter.

And it's the final master plan which will outline the scope of works to be undertaken, where the current expectation is that the renewal may generate 9000 new jobs at the market, 12,000 jobs in the surrounding precinct and thousands of construction jobs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2qvm.jpg" rel="gallery-all" title="Precinct Location and Staging Plan and quadrant divisions"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2qvm.jpg?itok=RNW2BZ3a" title="Precinct Location and Staging Plan and quadrant divisions" width="580"></a>

<figcaption>Precinct Location and Staging Plan subsequently split into quadrant divisions</figcaption></figure>According to the Draft Master Plan "Queen Victoria Market will be a ‘market of markets’, with a distinctive offer and experience in each of its main trading quarters, interlinked by a network of attractive public spaces and connected to the surrounding city by high quality streetscapes."

While Quarter 1 covers the existing halls of Lower Market, Quarter 2 or Upper Market with its Victorian sheds is due for substantial change. A new frontage to Peel Street will be created while the quadrant is still listed as a possible location for an underground car park.

Quarter 3 will consist of open-air sheds and new public open spaces capable of handling changing markets and events. Quarter 4 involves the recently purchased Munro site and will see new development including a restored Mercat Cross Hotel, fine grained retail, hospitality and community uses that complement Queen Victoria Market. The new mixed-use building will also carry a mid-block pedestrian link between Franklin Street and Therry Street, in turn providing easier access to the market for the thousands of apartments under construction on or near Franklin Street.

<h2>What they say</h2>

<blockquote>
In 2013, Melbourne City Council committed to the largest investment in its history: up to $250 million to renew the Queen Victoria Market (QVM) precinct.

After 18 months of speaking with traders and the community about what the renewal might look like, we now have an ambitious master plan which will bring the market into the 21st century while preserving its unique character and heritage. It will retain what we all love about the market, such as the fresh meat and produce and speciality shops, while facilitating a contemporary retail offer, new public spaces and the realignment of Franklin Street to create an important East-West connection.

I invite the community to have their say on the draft plan which divides the seven-hectare market site into four quarters, each with its own unique characteristics, opportunities and potential future use. The quarters intersect at the Market Cross, a new meeting place in the heart of QVM.
<cite>Lord Mayor Robert Doyle</cite>
</blockquote>

<blockquote>
The purchase of the Munro site has been a game-changer. It gives us more options when we look at locating car parking and community facilities within the market.

This is the third and most critical round of community engagement to date. We’ve laid out a vision for each of the market quarters, but we need to test that vision with traders, shoppers, visitors and residents of the precinct to find out what’s important to them.
<cite>Councillor Stephen Mayne, Chair of Council’s Finance and Governance Portfolio</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_3.jpg" rel="gallery-all" title="Melbourne City Council's envisaged timeline for the project"><img alt="" class="image-article-full-width-580px" height="294" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_3.jpg?itok=4gy4eykJ" title="Melbourne City Council's envisaged timeline for the project" width="580"></a>

<figcaption>Melbourne City Council's envisaged timeline for the project</figcaption></figure><h2>Comment</h2>

Noted in The Age yesterday was a piece outlining certain traders displeasure with the revamped market <a href="http://www.theage.com.au/victoria/queen-victoria-market-traders-fear-extended-hours-will-threaten-family-businesses-20150226-13pi9z">trading seven days a week</a>. While not fundamentally against the changes that a redeveloped market would bring, their concerns lay primarily with the envisaged 6am-10pm trading hours.

Those gripes aside, Melbourne is a <a href="http://www.melbourne.vic.gov.au/CommunityServices/CommunitySafety/Pages/24HourCitypolicy.aspx">24 hour city as championed</a> by Melbourne City Council. QVM as one of Melbourne's premier tourist and shopping hubs absolutely should seek to trade as long as possible, bringing it in line with many other retailers throughout the CBD and surrounds. Provided there are sufficient ancillary entertainment options designed into the revamp, QVM should aspire to be of Melbourne's premier after dark drawcards, much like it is during the day... for five days a week at least.

Community engagement on the Queen Victoria Market Precinct Renewal Draft Master Plan is open from Monday March 2 to Sunday 29 March, 2015. For more information, see <a href="http://melbourne.vic.gov.au/participate">melbourne.vic.gov.au/participate</a> or visit the engagement hub at 452 Queen Street at the market.
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Queen Vic set to become the 'market of markets'

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City of Melbourne recently released a development control document consisting of a series of design guidelines for the site bound by Therry, Elizabeth, Franklin and Queen Streets. This precedes the release of the draft masterplan for the Queen Victoria Market Precinct Renewal due for community engagement in May 2015.

In part the guidelines were drafted to help inform future development of the block, but with a focus on what is known as the 'Munro site'. The 6,462 square metre site is defined by of a series of old red-brick buildings housing a supermarket, cafes, antique shops and even a Mr Burger. This morning, the City of Melbourne <a href="http://www.melbourne.vic.gov.au/AboutCouncil/MediaReleases/Pages/Statementregardinglandpurchase.aspx">announced that it was the successful bidder</a> for the Munro site paying $76,000,000 (plus transaction costs) with settlement on July 1, 2015. Savills City Sales &amp; Investments directors Clinton Baxter and Nick Peden facilitated the deal.

The site is illustrated below within its context.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/munro_site.jpg" rel="gallery-all" title="'Munro site' highlighted as part of the greater site. © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="512" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/munro_site.jpg?itok=9RZHswLl" title="'Munro site' highlighted as part of the greater site. © City of Melbourne" width="580"></a>

<figcaption>'Munro site' highlighted as part of the greater site. © City of Melbourne</figcaption></figure><blockquote>
The block bounded by Therry, Franklin, Elizabeth and Queen streets has always played an important part in the Queen Victoria Market precinct.

This parcel of land is currently for sale. The City of Melbourne believes it is of major strategic importance for the city and the future of the market precinct as we embark on a suite of renewal projects for the market and its surrounds.

The City of Melbourne has drafted development guidelines for developers and decision makers who may have an interest in purchasing or developing the site.

The purpose of these development guidelines is to support a best practice approach for the development of the site, consistent with the principles underpinning the renewal of the precinct.

Council has resolved to provide the guidelines to the real estate agent managing the sale of the site, for the attention of those submitting an Expression of Interest to purchase and also to make the guidelines publically available.

Council also resolved that a request be made to the vendor and the real estate agent for the EOI period to be extended to ensure any interested parties have time to consider the guidelines.
<cite>City of Melbourne</cite>
</blockquote>

<h2>Key themes and desired outcomes</h2>

The document is structured into four sections consisting of key themes or desired outcomes which are supplemented by a series of preferred outcomes accompanied by an outlining rationale for each point.

<h3>Building envelope</h3>

<ul>
<li>Munro Site currently for sale</li>
	<li>Heritage Overlays affecting the block</li>
	<li>Retain and restore key buildings: Avoid tabula rasa development
</li>
	<li>Mandatory Max. and Min. Podium: Heights to street frontages
</li>
	<li>Central Zone: Set at least 10m back from street frontages
</li>
</ul>
<h3>Access and precinct car park</h3>

<ul>
<li>Create Mid-Block Pedestrian Link: to promote access for all
</li>
	<li>Existing Crossovers Required: but minimise traffic in QVM Heart
</li>
	<li>Accommodate QVM Parking: one of multiple sites
</li>
</ul>
<h3>Streetscape and frontages</h3>

<ul>
<li>Wrap Inactive Uses : carparking in usable building space
</li>
	<li>Activate Pedestrian Mid-Block Link</li>
</ul>
<h3>Sustainability and architectural design quality</h3>

<ul>
<li>Sustainability and Architectural Design Quality</li>
</ul>
<h2>Other preferences</h2>

The guidelines set out a preferred minimum 20 metre and maximum 30 metre podium height similar to nearby <a href="/news/melbourne-terrace-apartments-a-close-up">Melbourne Terrace</a>, with any height greater than 20m to be setback from streets by 10m. This would provide an active wrap to the potential relocation of 400 public car spaces onsite from the current QVM carpark.

Council also wishes to avoid a 'tabula rasa' development scenario where the site is essentially treated as a clean slate, thus avoiding demolition of significant structures. Instead a more integrated development approach is encouraged which promotes cross site links for pedestrians between Therry and Franklin Street's as it is one of very few blocks in the CBD lacking any form of continuous north-south mid-block public pedestrian links.

<h2>Purchase Announcement</h2>

Prolific tweeter Cr. Stephen Mayne this morning made the following comments about the purchase by Melbourne City Council.

<blockquote class="twitter-tweet" data-partner="tweetdeck">
Here's formal council statement announcing $76m Munro site purchase. July 1 settlement means we fund in 15-16 budget <a href="http://t.co/lfoeKjI9FC">http://t.co/lfoeKjI9FC</a>
— Stephen Mayne (@MayneReport) <a href="https://www.propertyobserver.com.au/https://twitter.com/MayneReport/status/522150274450722816">October 14, 2014</a>
</blockquote>

<blockquote class="twitter-tweet" data-partner="tweetdeck">
The 1 hour and 16 minute debate on the Queen Vic Market on August 12 was pivotal in driving the $76m Munro Site bid: <a href="http://t.co/I2MX9snex2">http://t.co/I2MX9snex2</a>
— Stephen Mayne (@MayneReport) <a href="https://www.propertyobserver.com.au/https://twitter.com/MayneReport/status/522147531736637442">October 14, 2014</a>
</blockquote>

<blockquote class="twitter-tweet" data-partner="tweetdeck">
Buying Munro site allows council to convert existing at-grade car park into public open space &amp; avoid disruptive $55m underground carpark.
— Stephen Mayne (@MayneReport) <a href="https://www.propertyobserver.com.au/https://twitter.com/MayneReport/status/522148421746970625">October 14, 2014</a>
</blockquote>

<blockquote class="twitter-tweet" data-partner="tweetdeck">
Melbourne's first cemetery under the existing ugly QVM at-grade car park makes redevelopment very difficult. Munro site could take 400 spots
— Stephen Mayne (@MayneReport) <a href="https://www.propertyobserver.com.au/https://twitter.com/MayneReport/status/522149496411525120">October 14, 2014</a>
</blockquote>

<blockquote class="twitter-tweet" data-partner="tweetdeck">
<a href="https://twitter.com/paul_roser">@paul_roser</a> The idea is to convert the existing ugly asphalt at grade 700 car park and convert it into QVM public open space with events etc
— Stephen Mayne (@MayneReport) <a href="https://www.propertyobserver.com.au/https://twitter.com/MayneReport/status/522152708464058369">October 14, 2014</a>
</blockquote>

<h2>Comment</h2>

It is refreshing to see a council get on the front foot and set a series of parameters for a key site within the city. Charting out the type of development that council expects for the site which if adhered could see a rather smooth planning and approvals process whilst also providing developers and the public with some level of certainty surrounding the site. Even more refreshing is when council considers the site to be of enough significance to warrant purchasing the site themselves as has been observed this morning to facilitate renewal of another key city asset in the Queen Victoria Market.

It would be a beneficial exercise for similar guidelines to be drafted by councils around metropolitan Melbourne on other key sites that come up for sale, but I feel where the guidelines are somewhat lacking is in the best practice and benchmarking which sees the lack any examples/exemplary projects, but without necessarily being too prescriptive. Keeping in mind that while the concept of 'good' design may be a rather subjective notion, it is one that should be encouraged, pursued and fostered.

The inclusion of a requirement for the design of any proposed development to be reviewed during various stages of the design process by the Office of the Victorian Architect Design Review Panel is a step in the right direction as well.

On September 30th City of Melbourne resolved to approve the guidelines and with their purchase of the site are now to be implemented. The outcome will be quite interesting and it may set a template for future development of consolidated sites.

The <a href="http://www.melbourne.vic.gov.au/AboutMelbourne/Documents/Therry_Elizabeth_Franklin_Queen_Block_Plan_Development_Guidelines_30_September_2014.pdf">full development guidelines document</a> and <a href="http://www.melbourne.vic.gov.au/AboutCouncil/Meetings/Lists/CouncilMeetingAgendaItems/Attachments/11826/EXTRACT%20OF%20MINUTES.pdf">Council's recommendation relating to the adoption of the guidelines</a> are available from the City of Melbourne website.
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City of Melbourne releases draft guidelines and buys Munro site

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This time last year I wrote an article called "<a href="/news/blockhead-concept-this-little-piggy-went-to-market-on-his-fixie">This little piggy went to market (on his fixie)</a>" which investigated (on a purely conceptual level) redeveloping the Brunswick Market site @ 661 Sydney Road into a mixed-use village.

Like most sequels, no-one really asked for it, but I went ahead and decided to produce one anyway. Without further ado here's the highly anticipated "This little piggy went to a different market", focusing on everyone's favourite, the Queen Victoria Market.

As most readers would know, the City of Melbourne have made their intentions clear in the past year regarding the market's renewal: creating one of the world's great market experiences. City of Melbourne are currently pushing ahead with phase two of their community consultation process, covered in <a href="/news/unesco-world-heritage-listing-for-the-vic">an earlier article</a>.

Based on some of the guiding principles illustrated below, I've put together a concept for the site with a focus on the new public space and southern development site.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2vmarket_0.jpg" rel="gallery-all" title="Queen Victoria Market Planning Strategy. © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="695" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2vmarket_0.jpg?itok=jvk9iWQI" title="Queen Victoria Market Planning Strategy. © City of Melbourne" width="580"></a>

I've kept it rather broad and conceptual, to nut out the finer details and design it correctly would take more time than I can presently afford.

Put simply it's an idea around a series of new glazed and timber sheds which house various programs (such as nurseries, a community veggie patch, microbrewery and TAFE) bordering a large public space, featuring a mix of soft and hard landscaping.

For the new development to the south, I've kept the buildings which interface with the Queen, Franklin and William Streets to maximum height of eight levels. Predominantly residential in use they are clad in a mix of timber, masonry and off-form concrete with retail at ground level. A new laneway off Franklin Street snakes its way through the site and out on to Queen Street.

To the south of the laneway sits 18-storey and 80-storey buildings of mixed uses; the taller of which is loosely based on a shard-like reinterpretation of DCM's unbuilt Building 4 at the former Carlton Brewery site.

And with that I shall let you all (hopefully) enjoy these conceptual images:

<dl>
<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_01_1.png" rel="gallery-all" title="New development to Peel &amp; Franklin Streets. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="241" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_01_1.png?itok=vijLeMYL" title="New development to Peel &amp; Franklin Streets. © Laurence Dragomir" width="580"></a></dt>
	<dd>New development to Peel &amp; Franklin Streets. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_02.png" rel="gallery-all" title="Plaza view looking west along new Franklin St. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="239" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_02.png?itok=ByAJeeNw" title="Plaza view looking west along new Franklin St. © Laurence Dragomir" width="580"></a></dt>
	<dd>Plaza view looking west along new Franklin St. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_04_0.png" rel="gallery-all" title="Aerial view of north end and market precinct. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="297" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_04_0.png?itok=DUmF24LZ" title="Aerial view of north end and market precinct. © Laurence Dragomir" width="580"></a></dt>
	<dd>Aerial view of north end and market precinct. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tower_0.png" rel="gallery-all" title="300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/tower_0.png?itok=6P6MpAmb" title="300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir" width="580"></a></dt>
	<dd>300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_03a.png" rel="gallery-all" title="View of new development from Queen Street. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="167" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_03a.png?itok=FyLk9orc" title="View of new development from Queen Street. © Laurence Dragomir" width="580"></a></dt>
	<dd>View of new development from Queen Street. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_03.png" rel="gallery-all" title="View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_03.png?itok=5V7tSACP" title="View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir" width="580"></a></dt>
	<dd>View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir</dd>
</dl>
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This little piggy went to a different market (probably on foot)

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Seems quite the paradox! A lead image showing a shiny new mixed-use development cut with the title suggesting UNESCO World Heritage listing for the existing Queen Victoria Market. Change is inevitable it seems for the Vic as City of Melbourne yesterday went into overdrive, banging the drums and heralding a second phase of community consultation for the icon's redevelopment.

All the juicy questions and intended answers regarding City of Melbourne's Queen Victoria Market Phase 2 can be <a href="http://participate.melbourne.vic.gov.au/queenvictoriamarket/faqs" target="_blank">found here</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2vmarket.jpg" rel="gallery-all" title="Image © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="695" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2vmarket.jpg?itok=vAeeH4AN" title="Image © City of Melbourne" width="580"></a>

<figcaption>Image © City of Melbourne</figcaption></figure>In brief, the development seeks the following:

<ul>
<li>Remove cars from public spaces to make room for more retail, hospitality and events. A new below ground area could accommodate the market’s customer car park, along with new storage and operational facilities, making it more convenient for shoppers and traders.</li>
	<li>Retain and enhance the authentic market character and experience and explore opportunities for new retail, hospitality, events and activities.</li>
	<li>Create a major new public open space for the market and the city’s north.</li>
	<li>Connect Franklin Street to Dudley Street to improve traffic connections around the market, reducing congestion and making it easier for people to move around. Connecting Franklin and Dudley streets will link the market with the central city and surrounding neighbourhood.</li>
	<li>Create land suitable for mixed-use development, with funds raised through the development of land to the market’s south directed to the market renewal project</li>
</ul>
Here's another question: will the below ground car park entry be within the vicinity of Victoria and Peel? Traffic backs up quite considerably during peak times around the market, surely the new car park facility won't transplant a bank of waiting cars from a barely manageable entry at Franklin Street further north to the intersection of Peel and Victoria. Then again maybe that's nothing new!

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/VicMarket3.jpg" rel="gallery-all" title="Victoria Street in peak hour. Image © Peter Maltezos"><img alt="" class="image-article-full-width-580px" height="413" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/VicMarket3.jpg?itok=NB-ZRSpO" title="Victoria Street in peak hour. Image © Peter Maltezos" width="580"></a>

<figcaption>Victoria Street in peak hour. Image © Peter Maltezos</figcaption></figure>Once said and done, "The City of Melbourne will seek UNESCO World Heritage Listing for Queen Victoria Market at the conclusion of the renewal process, so any plans for this are at a very early stage," and would likely centre around a cultural listing.

As for the expected large-scale, mixed-use development fronting a remodelled Franklin Street and its unnamed counterpart, Peddle Thorp have devised a concept design for the island site and describe it as follows:

<blockquote>
Victoria Market is a commercial and 700+ apartment development spread over two towers, with an active street level of retail, cafe and amenities, complementing the Queen Victoria Market across the road. Ground level also houses art incubators which together with the retail opportunities presents residents with a vibrant place to live in.

The lower levels of each tower are designed to cater for boutique commercial opportunities whilst the floors above will house residential apartments with terrace spaces that allow for open visual connections with the tapestry of market life below.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/vicmart_render_01__thumb4.jpg" rel="gallery-all" title="Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="708" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/vicmart_render_01__thumb4.jpg?itok=d-l3TlAv" title="Image © Peddle Thorp" width="580"></a>

<figcaption>Image © Peddle Thorp</figcaption></figure>Art incubators, retail spaces to service the area's exploding population, a new public space/park and enhanced amenity - surely these are noble aspirations? Clearly not in everyone's eyes; for some light relief peruse the comments section of The Age's <a href="http://www.theage.com.au/victoria/vic-market-plan-has-large-plaza-and-land-sales-to-developers-20140421-370ht" target="_blank">related piece</a> yesterday... and no you can't UNESCO World Heritage list an open air car park.
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UNESCO World Heritage listing for the Vic?

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Last Wednesday evening marked the final Night Market hosted at the Queen Vic over a prolonged summer season due to the fine weather spell. Their website provides a brief overview, <q cite="https://web.archive.org/web/20130120020937/http://www.qvm.com.au/snm/snm_home.aspx">Now in its 15th year, the Suzuki Night Market attracts over 200 stall holders and showcases some of Melbourne’s finest artisans, producing locally made clothing, jewellery, prints and an array of cultural goods.</q> I must admit i'm not much for jewellery and the like, but the food stalls and entertainment are second to none.
This summer may have come and gone but next summer season at the Night Market promises to be bigger and better, as all that have passed previously. Find below a photographic essay taken over a number of hot and humid wednesday evenings with a particular slant toward food... bring on next summer!
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Queen Victoria Market

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