One of North Sydney's best-known commercial buildings could become hundreds of new homes, with insurance giant Zurich Australia lodging a State Significant Development Application (SSDA) to transform 5 Blue Street into a mixed-use residential development above North Sydney Station.

Rather than demolishing the existing building and starting again, Zurich is proposing an adaptive reuse project that would convert the landmark office building into a 15-level residential development delivering 62 apartments, 86 affordable co-living dwellings, activated retail and significant upgrades to the Blue Street Plaza.

The proposal reflects a growing trend of commercial property owners repositioning ageing office assets into residential housing as Sydney grapples with housing supply shortages and changing workplace demand.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="0bba7d12-06dc-4375-aad7-238c94b21ac5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.42.05%E2%80%AFAM.png?VersionId=NJl5oLAEBDGuPmY3RnyliKODjMc8lvRh" />

Located directly above North Sydney Metro and train station, the 3,051 sqm site occupies one of the most strategically positioned parcels of land on Sydney's Lower North Shore.

Designed by fjcstudio, the proposal seeks to retain and adapt much of the existing structure while creating a contemporary residential address that better connects with the public domain surrounding North Sydney Station.

The application proposes two basement levels, ground floor retail, affordable co-living accommodation across the podium levels, and apartments above, while preserving and enhancing the publicly accessible Blue Street Plaza.

Rather than pursuing maximum apartment numbers, Zurich has opted for a housing mix heavily weighted towards larger owner-occupier residences.

The proposal includes 62 build-to-sell apartments comprising 12 one-bedroom, 19 two-bedroom, 29 three-bedroom apartments and two premium penthouses. It also incorporates 86 affordable co-living dwellings, which would be managed in perpetuity by a Community Housing Provider.

That balance between traditional apartments and affordable housing reflects the NSW Government's push to increase housing diversity around major transport infrastructure.

The proposal has been lodged concurrently with a rezoning application, with Zurich arguing the site is ideally positioned to support additional housing given its immediate proximity to public transport, employment and services.

"The proposal aims to respond to the housing challenges facing Sydney through the delivery of diverse housing types in a highly accessible location," the design report by fjcstudio states. It also seeks to improve pedestrian amenity through upgrades to Blue Street Plaza while creating a high-performing residential building that responds to the surrounding context.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="36082e15-c636-4481-bb68-5a5f6443fe39" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.41.36%E2%80%AFAM.png?VersionId=5P6VD.fvmqjQfIG3TWWMRXxQWiQBjeFB" />

Rather than replacing the commercial building, fjcstudio has developed a design that works with the existing structural framework above the rail corridor, an approach that significantly reduces demolition while allowing the site to be repositioned as a mixed-use residential precinct.

The existing structural constraints have informed much of the building's design, including its relationship with Blue Street and surrounding public spaces.

The building has been designed as a slender tower rising above a clearly defined podium, with vertically expressed façades intended to reduce the perceived bulk while reinforcing North Sydney's emerging skyline.

According to fjcstudio, the architectural language responds directly to the surrounding commercial towers while maintaining a finer grain expression more closely aligned with the neighbouring Lavender Bay streetscape.

The tower incorporates articulated façade elements, landscaped podium edges and recessed upper levels to soften its appearance and improve pedestrian amenity below.

A significant component of the proposal is the revitalisation of Blue Street Plaza.

The existing public space has long served as one of the primary pedestrian connections between North Sydney Station, Greenwood Plaza and Blue Street, yet its role is expected to become even more important following the opening of Sydney Metro.

Zurich's proposal seeks to strengthen that role by improving landscaping, introducing new retail frontages, enhancing pedestrian permeability and creating more active edges throughout the day and evening.

Ground floor retail would wrap the plaza, while separate residential and co-living entries have been designed to improve wayfinding without reducing street activation.

Landscape design has been integrated throughout the podium and public realm, softening what is currently one of the most heavily urbanised parts of North Sydney.

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fjcstudio has carefully oriented apartments towards Sydney Harbour and the CBD while using privacy blades and articulated façades to minimise overlooking between neighbouring buildings.

Large framed openings along the western elevation maximise harbour outlooks, while the eastern apartments have been angled towards the south-east to improve privacy from neighbouring development.

The project forms part of the continuing transformation of North Sydney from a predominantly commercial CBD into a genuine mixed-use city centre.

Since the completion of Victoria Cross Metro Station, developers have increasingly shifted their attention towards residential projects capable of leveraging the area's unparalleled transport connectivity.

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FiveX recently lodged plans for a 61-storey, 490-apartment tower that would become one of the tallest residential buildings in North Sydney if approved.

Aqualand continues to expand its Lower North Shore presence following the completion of AURA on Walker Street and its recent St Leonards and Roseville proposals.

Developers are also progressing projects throughout Walker Street, Miller Street and the Victoria Cross precinct as demand for well-located owner-occupier apartments continues to strengthen.

Joel Robinson

First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station

Busy developer Aqualand Prestige has formally taken the next step in its expansion across Sydney's Lower North Shore, lodging a State Significant Development Application (SSDA) for its long-held Archer Street site in Chatswood.

The application covers <a href="https://www.apartments.com.au/new-apartments/51-55-archer-street-chatswood-nsw-2067">51-55 Archer Street</a>, a 1,767 sqm amalgamated site on the eastern edge of the Chatswood CBD, where the developer is seeking approval for a 45-level mixed-use tower delivering 114 apartments, including a significant affordable housing component, alongside retail, commercial space and six basement levels of parking.

The SSDA marks the latest milestone for a project Aqualand has been quietly progressing over the past two years. The developer first secured the site for its Aqualand Prestige platform before undertaking an alternative design excellence process with PTW Architects, ultimately avoiding a formal design competition through the Housing Delivery Authority pathway.

The proposal has evolved considerably from Aqualand's original concept. The revised scheme has been designed around larger owner-occupier product, with an unusually high proportion of three and four-bedroom apartments, targeting the more affluent buyer profile, and downsizer, emerging across the North Shore.

<img alt="Archer St" data-entity-type="file" data-entity-uuid="0171204c-5811-41b5-9b09-2335d1b7c3d0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%208.52.48%E2%80%AFAM.png?VersionId=6YTuxfq.puZo7k2wbfgemcO5K3QfXYGQ" />

The 114-apartment mix comprises six studios, 27 one-bedroom apartments, 18 two-bedroom apartments, 50 three-bedroom residences and 13 four-bedroom homes. A quarter of the building will be dedicated to affordable housing, well above the mandated 15 per cent&nbsp;

PTW has structured the building vertically, with affordable housing across levels one to six, premium apartments through levels seven to 31, duplex skyhomes on klevels 32 to 43, a penthouse on level 44, and a rooftop plant level above. Six basement levels will provide resident parking and servicing.

The tower is proposed to reach approximately 154 metres, placing it among a growing collection of residential high-rises transforming Chatswood's skyline.

Rather than competing purely on height, PTW says the design has been driven by creating a slimmer tower capable of delivering significantly larger apartments.

"The primary objective of this project was to create a distinctive building that stands out from the recently approved or built structures in the Chatswood area," the design report states, noting the structural efficiency allows greater investment into apartment quality and resident amenity.

Residents would have access to more than 450 sqm of communal open space including landscaped gardens, swimming pool, rooftop entertaining areas, fitness spaces, community gardens, children's play areas and barbecue facilities.

A major focus of the design has been the public domain.

The ground plane has been opened up through landscaped terraces inspired by Willoughby's sandstone ridges, with native planting, public seating, artwork, retail activation and a series of gathering spaces intended to soften what has traditionally been a hard commercial streetscape.

The landscape strategy references Blue Gum forests once common throughout the area, while incorporating Indigenous storytelling, public art and lighting installations to strengthen the connection to Country.

Chatswood has been one of Sydney's busiest apartment markets over the past 12 months, with a steady pipeline of both new project launches and fresh development applications.

Hyecorp recently launched Celine, a 122-apartment development just along Archer Street, while Changfa and Huirong Group are progressing The Anderson, an 84-apartment project on Anderson Street.

Develotek recently secured approval for a 101-apartment tower on Pacific Highway, while Tian An LFD received the green light for Hammond Greens, its apartment development on the edge of the Chatswood Bowling Club.

Commercial property developer FiveX is also making its move into the residential market. Last month it lodged plans for a 61-storey tower with 490 apartments, which, if approved, would become one of the tallest residential buildings in Chatswood.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-fivex-targets-chatswood-skyline-with-61-storey-tower-after-north-sydney-plans">First look: FiveX targets Chatswood skyline with 61-storey tower after North Sydney plans</a>

Aqualand is also expanding its development pipeline following the launch of its luxury residential brand, Aqualand Prestige. The developer has delivered a string of high-end apartment projects across Sydney's affluent suburbs over the past decade, most recently AURA by Aqualand on Walker Street in North Sydney.

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It has since quietly assembled its next wave of projects.

Earlier this year Aqualand launched Boronia in Roseville, a boutique 111-apartment development on Larkin Street. The project is one of the first significant apartment developments to launch in the suburb ahead of what is expected to become one of Sydney's most active new housing precincts under the NSW Government's Low and Mid-Rise Housing reforms, which allow greater density around train stations.

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The developer has also lodged plans for a two-tower, 413-apartment development on Herbert Street in nearby St Leonards, further strengthening its presence across the Lower North Shore.

Beyond that, Aqualand remains behind the final stage of Barangaroo, where plans will deliver a five-hectare mixed-use precinct comprising new homes, retail, hospitality and community facilities, alongside a new Metro entrance and more than two hectares of public open space, completing the Barangaroo precinct.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/central-barangaroo-development-takes-big-step-with-concept-proposal-approval">Central Barangaroo development takes big step with concept proposal approval</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-aqualand-joins-st-leonards-apartment-party">First look: Aqualand joins St Leonards apartment party</a> 
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First look: Aqualand pushes ahead with Chatswood apartment tower as SSDA lodged for Archer Street

Mass timber is becoming an increasingly popular construction material in apartment developments, but Adelaide developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> is taking the approach a step further.

At its new <a href="https://www.apartments.com.au/new-apartments/flowe-bowden-18-gibson-street-bowden-sa-5007">Flowe Bowden</a> development, the exposed cross-laminated timber (CLT) structure isn't just about reducing the building's environmental footprint. It also forms the foundation of a broader wellness strategy, influencing everything from indoor air quality and natural materials to the way residents move through and experience the building.

The 115-apartment mixed-use development, designed by Melbourne-based architecture practice Fieldwork, will occupy a prominent island site opposite Bowden Village Reserve, combining one, two and three-bedroom apartments with retail and a dedicated wellness destination.

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Wellness isn't confined to a gym or shared resident facility at Flowe. Instead, Fieldwork embedded the concept into the building itself.

The development has been split into two residential wings connected by a naturally ventilated central breezeway, replacing traditional enclosed corridors with open-air walkways that improve natural light, encourage cross ventilation and create more opportunities for neighbourly interaction.

"Rather than treating wellness as something that only happens on the ground floor, our response integrates it throughout the building, which led us to ask what it really means to design a healthy building," Fieldwork Director Quino Holland said.

[smartcode_project:default project_id=152022 project_image_fid=375531]

The building's architecture also reflects Bowden's industrial heritage. The lower podium references the area's historic brick and sandstone buildings, while the upper levels transition to exposed CLT, allowing the timber structure to become a defining feature throughout the apartments and shared spaces.

The use of mass timber sits alongside a range of sustainability initiatives, including a fully electric, gas-free design, rooftop solar and a targeted 5 Star Green Star rating.

[smartcode_project:default project_id=152022 project_image_fid=375524]

Inside the residences, the focus remains on natural, durable materials. Blackbutt engineered timber flooring, exposed CLT ceilings, porcelain surfaces and warm timber joinery create a calming interior palette, while low-VOC finishes and responsibly sourced materials have been selected to improve indoor air quality.

Kitchens have been designed as the centrepiece of each apartment, featuring porcelain island benchtops, timber-look cabinetry and brushed steel tapware, with layouts that maximise natural light and ventilation.

[smartcode_project:default project_id=152022 project_image_fid=375530]

The more traditional interpretation of wellness comes in the form of Level Eleven, a two-storey wellness club spanning the ground floor, mezzanine and first floor.

The facility will include a gym, yoga and reformer Pilates studios, Finnish and infrared saunas, magnesium hot and cold plunge pools, and dedicated recovery spaces. Unlike many residential wellness facilities, Level Eleven will also operate commercially, allowing the broader Bowden community to access the venue while giving residents exclusive membership benefits.

The ground floor has also been designed around everyday living. A café overlooking Bowden Village Reserve will activate the street frontage, while a bike workshop with tool storage, co-working space and dog wash has been incorporated to support daily routines and encourage interaction between residents.

"Flowe brings together my two biggest passions, creating places and creating healthier lives," Otello founder Daniel Harris said.

"We wanted to create something Adelaide hasn't seen before, a genuinely healthy building, where the way you live is lifted without even trying."

Flowe is positioned directly opposite Bowden Village Reserve and within walking distance of Bowden Railway Station and the Adelaide Entertainment Centre, placing future residents just minutes from the Adelaide CBD while remaining connected to one of the city's most established urban renewal precincts.

[smartcode_project_cta:default project_id=152022]

Otello launches wellness-focused Flowe Bowden with Adelaide-first mass timber apartment design

Not all apartment amenities are immediately visible.

Swimming pools, gyms, rooftop terraces and residents' lounges have long featured on buyers' wishlists, but as the way Australians live has changed, so too have the features that make apartment living more convenient.

Increasingly, buyers are placing value on the practical aspects of day-to-day life. Fast internet, EV charging, secure bike storage, flexible workspaces and parcel management are becoming just as relevant as lifestyle amenities, reflecting changing habits and expectations.

Online shopping has been one of the biggest drivers of that shift.

Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally, making parcel deliveries a routine part of everyday life rather than an occasional convenience.

For apartment residents, however, receiving those deliveries isn't always straightforward.

Without someone home to accept a parcel, deliveries can be redirected to a nearby Post Office, left in building foyers or common areas, or require building management to temporarily store packages. As apartment living continues to grow across Australia's cities, parcel management has become an increasingly important consideration for both residents and developers.

Australia Post's Parcel Locker network is one response to that shift.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/KPZ9j5FRdsQ?si=Qztc1dNP3ZvEIUhb" title="YouTube video player" width="560"></iframe>

Rather than relying on home delivery, eligible parcels can be directed to a nominated Parcel Locker, where they're securely stored until collected. Once a parcel arrives, residents receive a notification through the AusPost app or SMS and can retrieve it using a one-time code or QR code at a time that suits them.

The network has expanded to more than 1,500 locations nationwide, with Parcel Lockers positioned at Post Offices, shopping centres, supermarkets, transport hubs and, increasingly, within or alongside residential developments.

That growing presence reflects a broader change in how apartment buildings are being planned.

Developers are increasingly considering the operational side of apartment living alongside traditional lifestyle amenities. Just as secure mailrooms, bicycle storage and EV charging have become more common inclusions, parcel management is emerging as another feature that supports everyday convenience.

It also helps preserve the arrival experience within a building. Carefully designed lobbies and communal spaces can quickly become cluttered when deliveries accumulate, while secure parcel solutions reduce the likelihood of missed deliveries or parcels being left unattended.

For buyers comparing apartments, these everyday details are becoming part of the decision-making process.

Location, floorplans and finishes remain fundamental, but the features that simplify daily life are carrying greater weight than they once did. As online shopping continues to shape consumer behaviour, secure parcel delivery is increasingly becoming another amenity worth looking for.

Parcel delivery is joining the apartment amenity checklist

Inca Property Group has lodged a State Significant Development Application (SSDA) for Dawn, a 53-apartment oceanfront development overlooking Mona Vale Beach.

The proposal, at 35-39 Darley Street East, would replace an existing 18-apartment strata building with a new owner-occupier-focused development comprising 53 two and three-bedroom apartments, including nine affordable built-to-rent residences delivered under the State's infill affordable housing scheme.

Positioned on a 2,679 sqm elevated site around 280 metres from Mona Vale Beach, the development has been designed to maximise panoramic ocean views while responding to the site's sloping topography.

<a href="https://www.apartments.com.au/developers/inca-property-group">Inca Property Group</a> Managing Director Josh Thompson said the State Significant pathway provided greater certainty for projects of this scale.

"This State Significant pathway gives the team real certainty to progress <a href="https://www.apartments.com.au/new-apartments/dawn-35-39-darley-street-east-mona-vale-nsw-2103">Dawn</a> through to completion," Thompson said.

"It allows us to acquire a one-off site, design it carefully and deliver the right offering for the suburb, assessed by the NSW Government's planning department."

The project is one of the first developments in the area to be assessed under the NSW Government's Low and Mid-Rise Housing policy, with the site sitting on the edge of the policy's designated inner area.

The proposal includes three basement levels providing 124 car spaces, alongside a range of resident amenities including a swimming pool, gym, sauna, wellness facilities and private plunge pools for selected ground-floor and penthouse apartments.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="fc1a1daf-0ce4-4f12-9076-b1fa553c7a91" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-21%20at%208.42.11%E2%80%AFAM.png?VersionId=4GZ9h.gpNkTljbxyAET8Jfhv51XUamDm" />

Thompson said Dawn had been designed specifically for owner-occupiers and downsizers, a buyer profile that has driven demand across Inca's recent Upper North Shore developments.

"The majority of buyers in our recent North Shore projects have been downsizers, and we are learning exactly what this market is looking for. Beyond the location itself, we have included resort-style amenities to deliver a genuine lifestyle offering," Thompson said.

Located within walking distance of Mona Vale Beach, the town centre, Mona Vale Golf Club and the Royal Motor Yacht Club, Dawn represents Inca's first Northern Beaches project following the sell-out of Tara on Park in Waitara and Ellis Residences, currently under construction in St Ives.

Construction will be undertaken by Inca's in-house construction arm, GOP Constructions.

Dawn is the latest major apartment proposal for Mona Vale, with the suburb emerging as one of the key beneficiaries of the NSW Government's new Low and Mid-Rise Housing policy.

New developer One Living, led by industry veteran Joseph Scuderi, recently secured a site on Mona Vale Road, on the border of Mona Vale and Pymble, where it is planning around 140 apartments.

IPM is also planning its third project in Mona Vale, significantly increasing the scale of its previous developments with an 82-apartment proposal at <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and less than 800 metres from Mona Vale town centre.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/one-living-enters-sydneys-new-apartment-market-with-northern-beaches-site-acquisition">One Living enters Sydney's new apartment market with Northern Beaches site acquisition</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-ipm-plans-third-mona-vale-project">First look: IPM plans third Mona Vale project</a>

First look: Inca eyes Mona Vale with State Significant DA for Dawn apartments

Paramount on Parkes

The leading Western Sydney apartment developer, ALAND, has seen a sharp pick up in investor sales in the last quarter.

At their Parramatta tower, Paramount on Parkes, ALAND&nbsp;saw a 54 per cent uplift in purchases by investors over the last quarter, with&nbsp;ALAND's Chief Executive&nbsp;George Tadrosse saying that&nbsp;demand for quality affordable apartments in Sydney is outstripping supply, which is good news for savvy investors and homebuyers seeking solid future growth.

"There will be very little stock coming onto the unit market over the next 24 months and that is largely due to increased government red tape and increased demand from several buyer types," Tadrosse said, suggesting that those who wait might find themselves out of options.

“Demand for units is high as rising interest rates encourage domestic buyers to shift their focus to the apartment market.

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"But now that international borders have opened up, apartment purchasers will also have to face competition from foreign residents who may be looking to rent or buy in Sydney,” Tadrosse said, adding that the two-fold demand was especially good news for investors.

Located at 14-20 Parkes Street Harris Street, Paramount on Parkes offers a mix of one, two and three-bedroom apartments across a 39-level building, along with a resort-inspired pool with a 300 sqm terrace and barbecue area, lush landscaping, and residents’-only children’s play areas.

Construction is well underway on the project and completion is slated for late 2023.

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The supply shortage is only set to be exacerbated by the recent announcement to raise the home loan deposit scheme threshold to $900,000 this coming July allowing more first home buyers and first-time investors to enter the market while they can.

While this month’s interest rate rise has given both owner-occupiers and investors pause for thought, Sydney’s unit market remains strong and is shaping up as a popular space for homebuyers, investors and renters alike

“For owner-occupiers, a rate rise can feel more onerous but for investors, it is far less concerning as the interest component of an investor loan is largely tax deductible. We may see a lift in asking rents as interest rates increase, as landlords look to offset any additional expense,” said Tadrosse.

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“The good news for owner-occupiers is that lending policies have accounted for an inevitable rate rise to help future proof the serviceability of loans,” he added.

New data from CoreLogic supports the strength of the apartment market, indicating rents are now outpacing those of houses. In its latest Quarterly Rental Review, CoreLogic showed national unit rents have bucked the trend seen since May 2019 and actually rose at a faster pace than national house rents over the first three months of 2022, recording a quarterly growth of 3 per cent while houses only increased by 2.4 per cent.

Similar to the national results, unit rents in the combined capitals also outperformed house rents over the first quarter, increasing 3.1 per cent compared to 2.2 per cent. According to the CoreLogic report, the median Sydney unit rent by the end of March was $546 a week, an 8.3 per cent change over 12 months.

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Compared to the previous quarter, gross rental yields for units also rose across Sydney, up 2.3 per cent during the quarter to 3.1 per cent.

Bianca Anton, General Manager of ALAND, said switched on investors are realising the true value of bricks and mortar as a long-term strategy and see units as the more affordable path to that financial freedom.

“Buyers are becoming more educated about the pending gap in their wealth creation so are looking for ways to ride the apartment price wave as far as possible. And with only a limited amount of new apartments available in Sydney right now, it really is a race of ‘first in, best dressed’ especially for those seeking to secure quality property,” she said.

Developer ALAND reveals investor sales soar as demand drives up rental yield

ALAND see apartment investors pour back into to Sydney's west

Pent up demand in Sydney has been released at Paramount on Parkes in Parramatta, one of the first apartment buildings to launch sales since Sydney came out of its prolonged lockdown.

The launch of sales at Paramount on Parkes, the 39-level tower&nbsp;to be developed by the well respected and local developer ALAND, saw 25 sales secured over the weekend, with a further 60 appointment scheduled.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, which were&nbsp;a hit with investors and owner-occupiers.

They were drawn to Paramount's prime location on the fringe of Parramatta, a stones throw from Parramatta train station&nbsp;and minutes from riverside parks, shopping precincts and a number of fine dining restaurants, bars, and cafes.

The spacious floorplans were also a tick for buyers, as well as the state of the art amenities which will include a resort-style pool on the podium level, a 300 sqm rooftop terrace with barbecue area, lush landscaped gardens with local Western Sydney flora, and resident-only children’s play areas.

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Buyers so far have been predominantly young couples&nbsp;and young families in their early and mid 30's, moving to the area from within a 10 kilometre radius of Parramatta.

The first stage will see 10 one-bedroom apartments up for grabs&nbsp;from $573,000,&nbsp;115&nbsp;two-bedroom apartments starting at&nbsp;$767,000, and 10&nbsp;three-bedroom apartments starting at&nbsp;$1.083 million.

ALAND Sales Director, Mark Bernberg, said purchasers are keen to see new supply become available that also represents great value for money.

"Paramount on Parkes has created a lot of buzz among buyers who‘ve spent their lockdown period reassessing what qualities they’re seeking in a home," Bernberg said.

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"Given the excellent lifestyle amenities of this flagship development and its very convenient location, it offers an extraordinary move for homeowners and investors alike."

Each apartment is designed to maximise light and space with floor-to-ceiling windows framing panoramic district views and covered balconies.

Finished with neutral colour palettes so buyers can add their own personal touch, the apartments also have ducted air-conditioning, Fisher &amp; Paykel appliances, Grohe tapware and marble surfaces.

Some apartments come with the option of convenient study nooks and additional storage.

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Head of Development for ALAND, Ryan Lane, said the premium Western Sydney development had been a passion project for the family-run business, which is also the major sponsor of the NRL’s Parramatta Eels.

“With the ALAND name proudly emblazoned on the jerseys of the local team every weekend, we feel that we’ve earned our place as part of the fabric that makes up Parramatta. The launch of Paramount on Parkes now further cements that position,” Lane said.

Lane added that with Parramatta taking pride of place as Sydney’s second CBD, the dynamic destination has become a highly desirable location for both owner occupiers and investors.

“As the geographical heart of Sydney, Parramatta offers its residents a wealth of cultural, educational and employment opportunities. And with the second airport at Badgerys Creek underway, as well as easy access to other transport links, it will soon offer locals even more convenient travel connections,” Lane added.

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Paramount on Parkes is an approximate 10-minute walk to riverfront reserves or the Parramatta Wharf and is a short stroll from the soon-to-be-completed Parramatta Square employment hub and Civic Centre.

There are a number of local attractions, including&nbsp;Eat Street, Riverside Theatre, the Powerhouse Precinct, walking tracks, cycleways and the 85ha of green space at Parramatta Park.&nbsp;Westfield Parramatta is 600m from the doorstep.

In addition to a number of in-demand public and private schools in the vicinity, Parramatta is also home to campuses for the University of Western Sydney and University of Sydney.

ALAND released the first 135 apartments of the 294-apartment tower, designed by Sketch Design Group and Stanisic Architects, on the weekend



Sales surge at launch weekend of Parramatta apartments Paramount on Parkes

The general consensus&nbsp;among property investors is that Parramatta, Sydney's second CBD, continues to be undervalued.

Parramatta is a focal point for economic activity; the&nbsp;$27 billion economy ranking as the third largest in Australia, only behind Sydney and Melbourne.

A&nbsp;commitment to infrastructure has made Parramatta a convenient and well-connected location to work and live in, with the&nbsp;number of jobs within Parramatta’s local government area&nbsp;expected to almost double by 2036.

Some of Australia's leading businesses and government branches are making the leap to Parra with NAB, the&nbsp;Department of Education, Western Sydney University and University of NSW among them.

Parramatta is a hub of connectivity with express trains, frequent bus services and upgrades to the M4 as well as the planned Metro West line.

$3.4 billion has already been committed by the NSW government over the next 10 years to the&nbsp;Westmead Health Precinct, currently&nbsp;Parramatta’s largest employment sector.

The investment potential in Parramatta has property investors enquiring on Paramount on Parkes, the new&nbsp;tower developed by the respected local developer, ALAND.

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Top on a priority list for property investors is the apartment's&nbsp;proximity to transport and local infrastructure.

The 42-level tower of 294&nbsp;apartments is located&nbsp;just a five minute walk to Parramatta Station, and bordering the well-known horse racing spot of Rosehill which lights up on Saturday's with punters.

Prices start from $573,000 at Paramount on Parkes, less than the $610,000 suburb median apartment price. Two-beds range between&nbsp;$767,000 and $922,000,&nbsp;while three-bedroom apartment&nbsp;begin at $1,083,000.

Parramatta's demographic is younger than the average of Greater Sydney, with 46 per cent&nbsp;of residents aged between 25 and 39 years old, according to the most recent census data.

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In 2016, 71 per cent&nbsp;of Parramatta locals were renting, with 84 per cent&nbsp;of all residents living in apartments.&nbsp;

Over the last decade to March 2020, Parramatta apartments have seen six per cent capital growth per annum.

Parramatta is a focal point for economic activity; the $27 billion economy ranking as the third largest in Australia, only behind Sydney and Melbourne.




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Why investors are targeting ALAND's Paramount on Parkes, Parramatta apartments

Paramount on Parkes, the latest apartment tower to hit the market in Parramatta, has been&nbsp;strategically located to take advantage of Sydney's second CBD, but on the fringe of the continually expanding area to give it a sense of freedom from the busy city streets.

The glass-swathed tower, which is being developed by ALAND, the main sponsor of the Parramatta Eels, will rise 39 levels from its Parkes Street address, which puts it closer to four parks and reserves than it does the Parramatta train station.

That itself however is just a 600 metre walk to the west, offering commuters who aren't based in the Parramatta CBD an equally convenient commute to work. Two blocks up from Paramount on Parkes is the Harris St Light Rail stop.

To the east of the building, designed by ALAND's inhouse architecture team, is four reserves, including the popular Queen's Wh​arf Reserve on the banks of the Parramatta River. ALAND designed the building having been inspired by the curves of the winding river.

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The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry, flanking the luxury lobby with grand hotel-style marble finishes and soaring ceilings.

Westfield Parramatta is only 600 metres away, the closest retail precinct.

Nearby is the popular&nbsp;Church&nbsp;Street, a famed foodie haven&nbsp;lined with bars, cafes and restaurants like&nbsp;Alex and Co, El-Phoenician,&nbsp;Mama and Papas, Ray and Lou's, Sicilian Parramatta, The Meat and Wine Co and Coco Cubano.

There are no less than seven schools within walking distance, from Parramatta, Arthur Phillip and Macacrthuth Girls High School's, to Western Sydney University's two Parramatta campuses.

Rosehill Gardens, which comes alive on the weekend, is just a few kilometres east of Paramount on Parkes, and CommBank Stadium is less than two kilometres north-west, where ALAND sponsor the Parramatta Eels.&nbsp;

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That sits beside the 85 Parramatta Park, affectionately called the&nbsp;‘people’s park’ for more than 160 years.

It plays host to sporting fields, playgrounds and The Crescent natural amphitheatre for outdoor concerts and events. It also marks the site of Australia’s first inland settlement, on the Burramattagal’s traditional hunting grounds.

Parramatta River is another local attraction with walking tracks and cycleways including the iconic 20km track from Parramatta to Sydney Olympic Park.

Further infrastructure upgrades are expected in the next few years, with the Powerhouse Precinct to welcome a number of new bars and restaurants overlooking the river in 2023.

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Paramount on Parkes also offers residents a number of on site amenities, including a swimming pool and manicured gardens on the podium level.

There will also be a rooftop terrace with kids play area, a fire pit, and barbecue areas.

The foot of the building itself will offer considerable convenience, with a number of street-level retail as part of the entry

What's within walking distance of a Paramount on Parkes, Parramatta apartment?

Paramount on Parkes,&nbsp;a 39-storey apartment tower in on the fringe of the Parramatta CBD, is the latest development from the respected Sydney apartment developer, ALAND.

ALAND's internal team of architects and&nbsp;designers handled every aspect of the development from top to bottom, and will also deliver the construction of the building,&nbsp;to ensure a high quality apartment tower.

The Australian-owned family company has two decades&nbsp;of experience as&nbsp;a specialist builder and developer delivering contemporary residential projects representing both quality and&nbsp;value.

With a focus on a&nbsp;full-body approach to their developments, Urban has taken a closer look at the floorplans currently on offer at Paramount on Parkes.

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Three Bed | Two&nbsp;Bath | One Car | 107 sqm | from $1,083,000&nbsp;(pictured below)

<a href="/buildings/paramount-on-parkes-harris-park-14-20-parkes-street-harris-park"><img alt="" data-entity-type="" data-entity-uuid="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pop_3_bed.jpg" /></a>

The apartments feature floor-to-ceiling windows that&nbsp;frame&nbsp;city and district views and&nbsp;capture maximum natural light.

The covered outdoor terrace or balcony acts as an extension of the living room, opening through glass sliding doors.

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The kitchens are fitted with Fisher &amp; Paykel appliances, stone benchtops and glass splashbacks, and gold Grohe tapware.

All the&nbsp;bedrooms are designed with a&nbsp;neutral colour palette, with plush carpets and walk-in or built-in wardrobes.

[smartcode_project:default project_id=9187 project_image_fid=164857]

Residents at Paramount on Parkes will also have access to&nbsp;a number of amenities, from the&nbsp;swimming pool and manicured gardens on the podium level to a&nbsp;rooftop terrace and kids play area.

The&nbsp;design of the striking tower was inspired by the meandering Parramatta River.&nbsp;Entry to the development is through a grand lobby, which features soaring ceilings, marble finishes and statement lighting, reflecting that of a luxury hotel.

Construction is forecast for completion by late-2023.

The apartments feature floor-to-ceiling windows that frame city and district views and capture maximum natural light.

Paramount on Parkes

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