Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Joel Robinson

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

IN BRIEF

<ul>
	<li>
	Just three double-storey Sky Homes sit at the top of The Waterline, each with its own private marina berth and rooftop terrace.
	</li>
	<li>
	Construction on The Waterline is complete, with the first residents expected to move in from mid-October.
	</li>
	<li>
	Sky Homes range from 282 sqm to 367 sqm and are priced from $3.65 million.
	</li>
</ul>

<hr />
Lewis Land has opened the first completed sky home for inspection at Harbour Shores, giving buyers their first opportunity to step inside one of just three double-storey residences crowning The Waterline.

Each sky home comes with its own private marina berth, rooftop terrace and Broadwater views, combining the scale of a larger home with direct access to the boating lifestyle that underpins the wider <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan.

[smartcode_project:default project_id=113271 project_image_fid=366708]

Lewis Land Head of Development Michael Long said the inclusion of a berth with every Sky Home had become increasingly valuable as marina access across the Gold Coast tightened.

“Marina berths are becoming increasingly difficult to secure across the Gold Coast, so including one with every Sky Home makes this a genuinely rare offering,” Long said.

“The private 70-berth marina will accommodate boats up to 12 metres in length and is positioned just 2.5 kilometres from the Broadwater, placing the open ocean only 15 minutes away.

“Being able to step out of your home onto your boat is a rare luxury, and it’s something residents here can look forward to when it opens later this year.”

[smartcode_project:default project_id=113271 project_image_fid=366709]

The display opening comes as construction completes on The Waterline, with the first residents expected to move in from mid-October.

The three Sky Homes range from 282 sqm to 367 sqm and each feature three bedrooms, three bathrooms, multiple living zones, expansive kitchens with butler's pantries and large balconies taking in the Broadwater outlook.

Each residence also has three secure basement car spaces and additional storage.

“This is the first opportunity the Gold Coast has had to step into Harbour Shores and see, touch and feel what we’re bringing to life here,” Long said.

“There are only three Sky Homes within The Waterline, ranging in size from 282sqm to 367sqm, with each residence featuring three large bedrooms, three bathrooms, multiple living zones, expansive custom-built kitchens with butler’s pantry, and large balconies capturing Broadwater views.”

<img alt="Harbour Shores" data-entity-type="file" data-entity-uuid="bab65e10-4fab-45e1-92d8-fc56e2ab98ff" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%202.00.16%E2%80%AFPM.png?VersionId=XT8q76LsPkw3cYTsvN3JfFDaPLud90PN" />

Residents of The Waterline will have access to a private pool, along with Harbour Shores' wider collection of amenity including a lagoon pool, social clubhouse, tennis court, gym, yoga facilities and sauna.

Lewis Land partnered with Studio Collective to furnish the completed display, with the interiors designed to demonstrate how the residences could function as permanent homes rather than simply as show apartments.

Studio Collective Director Melissa Park said the surrounding waterways informed the interiors, but in a more restrained way than a traditional coastal scheme.

“We drew inspiration from the canals and coastal surrounds, but our approach was to interpret that subtly through layered materials and a grounded palette of earthy tones, rather than literal coastal references,” Park said.

“We introduced hero moments of green and teal to reference the surrounding waterways, while mirrored elements help reflect natural light.

“The result is a residence that feels elevated yet comfortable, somewhere buyers can genuinely imagine themselves living, entertaining and unwinding.”

Sky Homes are priced from $3.65 million.

Lewis Land is also offering private marina berths with The Residences, its limited collection of three and four-bedroom villas positioned directly along the Harbour Shores waterfront boardwalk.

Three-bedroom villas are priced from $2.99 million, while four-bedroom residences start from $3.19 million.

Harbour Shores is being marketed by Colliers International.

[smartcode_project_cta:default project_id=113271]

Lewis Land opens sky home display as The Waterline completes at Harbour Shores

St Vincent de Paul Society Housing Australia has filed plans for a major mixed-use housing precinct on the southern edge of the North Sydney CBD, adding another significant proposal to a pocket around North Sydn​ey Station that is quickly becoming one of the LGA's busiest development zones.

The State Significant Development Application covers a 5,990 sqm site at <a href="https://www.apartments.com.au/new-apartments/1-19-mackenzie-street-lavender-bay-nsw-2060">1-19 MacKenzie Street and 211 Blues Point Road in Lavender Bay</a>, immediately south of Nor​th Sydney Station and between the commercial core and the lower-rise Lavender Bay Heritage Conservation Area.

Designed by Wardle, the proposal would deliver a new residential tower comprising 88 build-to-sell apartments and 19 affordable apartments, alongside a separate co-living building with 57 rooms and a building manager's studio.

It would also see the significant restoration and upgrade of St Francis Xavier Catholic Church, the adaptive reuse of the former school building, new parish facilities, retail, a new public square and around 1,000 sqm of publicly accessible open space.

<img alt="Vinnies North Sydney" data-entity-type="file" data-entity-uuid="d5dd7f87-a617-463e-b577-17541e01f0e9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.13%E2%80%AFAM.png?VersionId=4R8TsFN3P_LrrXO2HswTOIrx2blil8lh" />

The project is seeking a concurrent rezoning of the site to R4 High Density Residential and an increase in the maximum building height to allow a tower reaching RL120, or up to 20 storeys. The proposal was progressed through the NSW Government's Housing Delivery Authority pathway.

The build-to-sell component will be weighted toward larger apartments, with just six one-bedroom apartments compared with 31 two-beds, 43 three-beds and eight four-bedroom residences.

The 19 affordable apartments will comprise two studios, 15 one-bedroom apartments and two two-bedroom apartments, taking the total apartment component to 107 residences before the 58 co-living rooms are included.

<img alt="Vnnies" data-entity-type="file" data-entity-uuid="7d568ca5-cb90-4e18-96c6-d9795dba0c56" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.05%E2%80%AFAM.png?VersionId=GY2R5M9VtQh0EKy1vajaea19PSLOPuRD" />

Wardle's design for the Vinnies site has sought to negotiate that emerging high-rise context while retaining the lower-scale character of MacKenzie Street and the adjoining heritage conservation area.

The main building adopts a three-storey podium and tower arrangement, with the podium aligned to the ridgeline and front setback of St Francis Xavier Church.&nbsp;Wardle has designed the podium with colonnades, seating, recessed entries and active ground-floor frontages, with sandstone-toned precast concrete and face brick referencing the materiality of the existing church.

The tower then steps back eight metres to the south and six metres to the north before rising in a sculpted form comprising four interlocking quadrants. Wardle has also introduced rounded forms and chamfered corners to reduce the tower's perceived bulk and improve view sharing with neighbouring development sites.

Resident facilities and outdoor areas are planned at the separation between the podium and tower at Level 3, oriented toward Sydney Harbour and the CBD skyline.

The tower itself will feature a glass reinforced concrete facade, with recessed balconies and deep reveals used both to provide shading and privacy and frame views toward the harbour and city. The lower levels take a different architectural approach, using brick and sandstone-toned finishes intended to establish a stronger relationship with St Francis Xavier Church. The Church itself will be conserved and upgraded for its continued use, while the former school building will be adaptively reused as part of the co-living component.

<img alt="Lavendar Bay" data-entity-type="file" data-entity-uuid="2d4418ad-90aa-4d49-af93-c80b140aea80" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.09.47%E2%80%AFAM.png?VersionId=Kv4gzbsACaGvZSRuaqcfGC54jEJRXIDJ" />

&nbsp;

The proposal adds to an increasingly concentrated pipeline of residential development around Blue Street, MacKenzie Street and Lavender Bay.

Just west of the site, Central Element lodged plans earlier this year for one of the most significant residential developments proposed in Lavender Bay in recent years.

Central Element's SJB-designed scheme at 64-66 Lavender Street and 3-7 Middlemiss Street would deliver 163 apartments across two towers rising 23 and 32 storeys, replacing five existing apartment buildings containing 32 homes. The project also forms part of the Housing Delivery Authority pathway.

<a href="https://www.apartments.com.au/news/nsw/first-look-central-element-reveals-lavender-bay-apartment-plans?utm_source=chatgpt.com" rel="noopener" target="_blank">First look: Central Element reveals Lavender Bay apartment plans</a>

Immediately around North Sy​dney Station, another two significant proposals have emerged at 5 and 15 Blue Street.

Zurich Australian Insurance Properties is seeking to adaptively reuse its longstanding commercial building at 5 Blue Street, directly above North Sydney Station, rather than demolishing the structure.

Its SSDA proposes converting the building into a 14-storey mixed-use development with 62 apartments and 86 co-living rooms, together with ground-floor retail and a major refurbishment of Blue Street Plaza. The application is currently at the Response to Submissions stage.

<a href="https://www.apartments.com.au/news/nsw/first-look-zurich-targets-north-sydney-office-conversion-with-148-unit-proposal-above-metro-station">First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station</a>

&nbsp;

First look: Vinnies files for 20-storey Lavender Bay apartment tower as North Sydney housing pocket heats up

When the opportunity arose for South Australian developer Palumbo to return to Kent Town, where it had previously delivered East Park Apartments and the East 
Rundle Apartments, it wasn't one the longstanding developer-builder was going to pass up.

The decision was quickly vindicated, with more than 30 apartments sold within the first month of launching <a href="https://www.apartments.com.au/new-apartments/royal-apartments-kent-town-2-8-north-terrace-kent-town-sa-5067">Royal Apartments</a> to the market.

The 206-apartment development, which will bring significant new supply to Adelaide's tightly held eastern city fringe, also gives <a href="https://www.apartments.com.au/developers/palumbo">Palumbo</a> the opportunity to bring new life to one of Kent Town's most recognisable watering holes.

[smartcode_project:default project_id=6109 project_image_fid=376073]

Royal Apartments incorporates the historic Royal Hotel, a venue Palumbo Managing Director Daniel Palumbo said has a longstanding connection with the local community.

"Everyone in the area has history with the Royal Hotel," Palumbo told Apartments.com.au.

"It was quite an active pub and social gathering place for locals. We want to bring it back to its former glory."

[smartcode_project:default project_id=6109 project_image_fid=376072]

The wider development will comprise two residential towers alongside the restored hotel, sitting on North Terrace opposite the Adelaide Park Lands.

For Palumbo, the project also marks a return to familiar territory.

The developer completed East Park Apartments next door more than a decade ago and jumped at the opportunity to develop in Kent Town again when the Royal Hotel site became available.

"The opportunity emerged, and we moved to secure the site," Palumbo said.

"We were approached by the previous landowner, who said they had extensive commitments in Sydney and weren't in a position to deliver the project.

"We took over the site and within six months recut the design scheme to be more in keeping with the type of development we want to bring to Adelaide.

"Now we're on the market and those changes have really resonated with local buyers."

That has translated into a strong start to sales, with 33 apartments transacting in the project's first 35 days.

Palumbo said the early purchaser profile had been consistent with the group's traditional focus on owner-occupiers rather than investor-led apartment stock.

"Local owner-occupiers have always been our market," he said.

"There are always some investors, but we've never developed what would be called traditional development stock. Owner-occupiers are very much our market."

[smartcode_project:default project_id=6109 project_image_fid=376068]

The buyer mix has been diverse so far, with downsizers and younger professionals both accounting for a significant portion of early sales.

South Australia's current stamp duty settings, which allow&nbsp;eligible homeowners in South Australia aged 60 savings of up to $103,830 on stamp duty when they downsize to a new property valued at up to $2 million,&nbsp;have helped encourage downsizer activity, while younger buyers in their late 20s and early 30s have been attracted to the opportunity to live immediately outside the CBD while still being able to walk into the city.



Location has been a major part of the proposition for both buyer cohorts.

[smartcode_project:default project_id=6109 project_image_fid=376075]

Royal Apartments sits on North Terrace directly opposite the Adelaide Park Lands, with residents able to walk through the parklands toward the East End, Rundle Street and Rundle Mall.

Apartments have been positioned to capture views across the parklands, Adelaide skyline, Botanic Gardens and Adelaide Hills.

Palumbo believes the scarcity of developable land along this section of the Park Lands makes the site particularly difficult to replicate.

"There's very few allotments on that side that can be developed," he said.

"If this location was in New York and you were sitting on Central Park, you'd be talking about a $60 million apartments."

Royal Apartments will offer a broad mix of residences, ranging from one-bedroom apartments through to four-bedroom sub-penthouses and penthouses.

Current listings include one-bedroom apartments from $680,000, while larger three and four-bedroom residences are priced around $2.5 million.

Residents will have access to a swimming pool, gym, barbecue and recreation areas, residents' lounge and dining space, and a communal deck.

[smartcode_project:default project_id=6109 project_image_fid=376067]

The apartments will feature generous balconies, while secure parking, bicycle storage and storage cages will also be provided.

A porte-cochère-style arrival and drop-off area has also resonated with buyers, particularly those attracted to being able to walk into the CBD during the day while retaining secure vehicle access at home.

Palumbo is acting as developer, architect and builder on Royal Apartments, continuing the vertically integrated model it has used across its South Australian portfolio.

The group was also behind the $150 million Sofitel Adelaide, the 251-room five-star hotel and residential tower which opened in 2021.

Palumbo said Royal's launch had come at an interesting time for the broader Adelaide apartment market.

Buyer confidence had initially been impacted by uncertainty surrounding the Federal Budget and broader economic conditions, but Palumbo believes sentiment is beginning to improve against a backdrop of significant investment flowing into South Australia.

He pointed to increased activity across defence and resources, including Olympic Dam, as potential long-term drivers of the state's economy and housing market.

"Money is starting to flow into Adeliade, significant amounts as Adelaide bucks the trend of the rest of the country.," Palumbo said.

"There's a lot of activity in the economy over the next decade. I think more investment will come into this market."

Early works on Royal Apartments are expected to commence this year, with major construction activity and cranes anticipated on site from early next year.

[smartcode_project_cta:default project_id=6109]

Palumbo's return to Kent Town strikes early chord with buyers

Go-to builder-developer <a href="https://www.apartments.com.au/developers/graya">GRAYA</a> is continuing to bulk out its already impressive and diverse apartment portfolio across South East Queensland. Their latest milestone is securing development approval for Silk, its boutique riverfront apartment development in St Lucia.

The approval clears&nbsp;the way for the team to begin construction planning for the 22-residence project.

<a href="https://www.apartments.com.au/new-apartments/silk-st-lucia-16-18-sandford-street-st-lucia-qld-4067">Silk</a> will rise 15 levels from an 810 sqm site at 16-18 Sandford Street, occupying a prominent bend of the Brisbane River with a prized northern aspect across Orleigh Park toward the Brisbane CBD.

The approved scheme will comprise 16 split-floor and six full-floor residences, continuing GRAYA's move into larger-format apartment developments targeting Brisbane's prestige owner-occupier market.

The project has been designed around the site's broad river frontage and dual-direction views, with GRAYA prioritising larger residences, privacy and outlook over apartment yield.

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="aa5c2349-f96c-4914-a812-1f2cd6827af8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.44%E2%80%AFAM.png?VersionId=WY0vEU_7vYjeRJKQHiCwFdMxu8PvFh52" />

GRAYA Co-founder and Chief Executive Officer Rob Gray said the project had been shaped around local homeowners wanting to remain in St Lucia without maintaining a traditional family home.

"St Lucia is one of those suburbs people do not want to leave," Gray said.

"They know the river, the trees, UQ, the golf course, Toowong and Indooroopilly, and that familiarity is hard to replace.

"True riverfront opportunities here are exceptionally scarce. What we have designed at Silk is a way to stay in the suburb people love, with the scale and privacy of a private home and far less to maintain.

"This is not typical apartment product. It is a proper home on the river, and that is exactly what this market has been missing."

The approval comes as new apartment development continues to increase across the St Lucia and neighbouring Toowong corridor, although direct riverfront sites remain considerably more tightly held.

GRAYA Co-founder and Managing Director Andrew Gray said securing the approval had removed a significant element of development risk from Silk.

"Genuine riverfront sites of this quality in St Lucia are not something that comes up regularly," Gray said.

"The approval removes a substantial layer of execution risk, and the location underwrites demand in a way very few inner-city sites can.

"The fundamentals here are as strong as anything we have assessed in Brisbane."

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="d0f3d734-65e1-48e8-8ed3-2e0715ffcdd9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.56%E2%80%AFAM.png?VersionId=sOLSs_jdHkXLWbBKzRyayf5BfTb2vPsD" />

Silk will see GRAYA return to a stretch of the Brisbane River where it already has recent construction experience. The vertically integrated group recently completed ARC in neighbouring Toowong as builder for developer Spyre, delivering the riverfront project on a constrained site.

GRAYA will take a different role at Silk, controlling the project from design and development through construction and aftercare under its vertically integrated model.

The development will include a gym and resident leisure areas at ground level, integrated with the river's edge.

Silk joins a growing pipeline for GRAYA across Brisbane and the Gold Coast, which includes Enclave, The Gallery, Coral and Ripple.

The developer-builder has also recently lodged plans for its largest project to date, <a href="https://www.apartments.com.au/new-apartments/the-silo-19-chester-street-newstead-qld-4006">The Silo</a>, a proposed <a href="https://www.apartments.com.au/news/qld/graya-buys-frasers-newstead-site-plans-the-silo-between-james-street-and-gasworks-precincts">$700 million mixed-use development</a> in Brisbane's James Street precinct.

Silk is expected to predominantly target local owner-occupiers and prestige buyers seeking a permanent riverfront home in Brisbane's inner west.

Registrations of interest are now open, with further details on the project and construction program to be released as it progresses.

<hr />
<h2>SILK PROJECT FACTS</h2>

Developer-builder: GRAYA

Project: Silk

Location: 16-18 Sandford Street, St Lucia

Apartments: 22

Built form: 15 levels

Site: 810 sqm riverfront holding

Mix: 16 split-floor and six full-floor residences

Status: Development approved

Next step: Construction planning underway

[smartcode_project_cta:default project_id=152168]

GRAYA greenlit for riverfront St Lucia apartment development, Silk

Neometro

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Minister for Planning Richard Wynne will speak later on today at MPavilion as part of a discussion regarding Melbourne's architectural design and the policy which guides it.

The event is set for a 6:15pm start this evening, and is free for those wanting to attend.

In light of recent discussion surrounding apartment design standards, the direction of Fishermans Bend and so on, Minister Wynne's attendance for the event titled <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is set to further advance the current debate.

Readers will recognise High Density Happiness as a term coined by progressive Melbourne developer Neometro. Certified as a B-Corporation, Neometro has championed High Density Happiness which essentially highlights the positives that can flow when good design is allowed to flourish in a high density living sense.

Indeed Neometro's James Tutton will form part of the speaking panel, as will Simon Knott of BKK Architects and MAArchitects director Karen Alcock.

Along with Minister Wynne, the primary point of discussion will surround suggested improvements to the design review process, minimum size standards and aesthetic guidelines that would support quality, adaptable and sustainable housing.

The discussion is set to provide insight into how Melburnians will live, in light of pending policy implementations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg" rel="gallery-all" title="Richard Wynne will provide insight at this evening's talk"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg?itok=QU9Wn4N4" title="Richard Wynne will provide insight at this evening's talk" width="580"></a>

<figcaption>Richard Wynne will provide insight at this evening's talk</figcaption></figure>MPavilion is found within the Queen Victoria Gardens, opposite Southbank's Arts Precinct.

Acting as an events hub and architectural landmark, this years MPavilion is the design of Bijoy Jain from Studio Mumbai. <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is one of many ebvents to be held at the venue over the coming months.

MPavilion's schedule sees it operate through to February 2017.
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silvermb

Richard Wynne to speak on design policy at MPavilion this evening

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Following on from the launch of the first of two apartment buildings that constitutes the new Jewell Station, Apartments.com.au took the opportunity to pose a number of questions to Neometro Director James Tutton. Extensively covered by Apartments.com.au during its inception, Jewell Station Precinct is the latest tract of land seeded by VicTrack in order to create a mixed-use, people friendly development outcome. 

Enter Neometro who have taken the opportunity to show their wares; Jewell Station being the latest development for the B Corporation-certified developer which actively promotes <a href="/news/high-density-happiness-with-neometros-james-tutton-and-jeff-provan">High Density Happiness</a>.

The project's 1 and 2 bedroom apartments have been created within the context of community gardens, enhanced bike paths, outdoor performance areas, overhauled park space and public art - in line with the developers stance on integrated development.

BKK Architects created the overall precinct design, with placemaking a firm priority. Their northern apartment building along with MA Architects' southern apartment building (which is currently at sales) are tasked with producing a "more holistic approach to urban regeneration that builds upon the local character and delivers a benchmark solution for inner-city living."

Although coy about exact apartment sales to date, James Tutton states that the project has been exceptionally well received with sales outpacing expectations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_4.jpg" rel="gallery-all" title="Jewel Station's southern apartment building. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_4.jpg?itok=mqWAplyb" title="Jewel Station's southern apartment building. Image: Neometro" width="580"></a>

<figcaption>Jewell Station's southern apartment building. Image: Neometro</figcaption></figure>Apartments.com.au's chat with James Tutton on the ethos behind Jewell Station transpired as follows:

UM: What distinguishing features set the development aside from other nearby developments also at sales?

JT: At Jewell Station we’re bringing together distinctive design, sustainability and community infrastructure to create a New Urban Village. It’s about shaping a sense of place that supports the wellbeing of those who live in the apartments as well as in the broader community.

Jewell Station is truly a collective endeavour that integrates apartment living with social infrastructure. New bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafés, independent retail and meditation spaces, are the foundations on which a new creative community will be built.

The project is also intended to leave a lasting design legacy and the commitment to creativity, subtlety and integrity at every stage of the design process also sets this development apart. We worked with Clare Cousins Architects to bring that side of the project to life but we’re also collaborating with our long-time community partners, including urban farming group 3000acres who has established community gardens, Melbourne art consultancy Utopian Slumps who has commissioned a public art piece for the precinct, and speciality coffee trader Phase One Coffee (formerly Place Holder) who has opened a new café onsite.

UM: What values are Neometro trying to promote via the development?

JT: To us, a home is much more than four walls and a roof. Building spaces that promote creative and connected communities is at the core of our values.

At Jewell Station we’ve taken into account the physical attributes of apartments that support ‘High Density Happiness’, such as sound insulation and natural light, as well as the external environment, where we’ve prioritised pedestrians and cyclists over cars and created beautiful green spaces for people to enjoy.

Having community infrastructure has a positive impact on the physical and emotional wellbeing of people. The community infrastructure however needs to be something whereby people can either opt in or out. What we have done at Jewell Station is not create a situation where people have to share laundries or are forced into that co-habitation, but rather they can choose to use community gardens or meditate in the outdoor leisure space and that ability to decide for themselves has a major impact on their well being.

And of course you also look at lighting, security, walkability and proximity to retail, education and transport. They're all factors that contribute to physical and mental wellbeing in terms of people's living environment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_5.jpg" rel="gallery-all" title="Upfield Bike Path will also be upgraded. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_5.jpg?itok=gZMtSfzp" title="Upfield Bike Path will also be upgraded. Image: Neometro" width="580"></a>

<figcaption>Upfield Bike Path will also be upgraded. Image: Neometro</figcaption></figure>UM: How will the surrounding community benefit from the development of Jewell Station?

JT: Jewell Station will revitalise Brunswick and serve not only as a transport hub but also as a cultural heart within the suburb. The surrounding community will benefit from social infrastructure such as new bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafes, and independent retail and meditation spaces.

The revitalisation has already begun, even though we are yet to begin building the Barkly apartments. Rather than leaving the land vacant in the lead up to construction, we’ve created an onsite display that doubles as a meeting space, bringing the community together for talks, workshops, performances and installations.

UM: Has the process (dealing with VicTrack) been markedly different to the normal planning process?

JT: Prior to engaging Neometro, VicTrack had extensive engagement with council and this meant there was clarity around what could and could not be done with the site. This enabled a positive outcome with the subsequent planning application.

Another distinctive feature was the high degree of community and stakeholder engagement that VicTrack had initiated prior to appointing Neometro. This helped to smooth the process of taking the scheme back to the community for feedback, prior to the planning application being lodged. This smooth process led to a successful application with zero objections and no need to go to VCAT.

UM: Would Neometro repeat the Jewell Station model if given the opportunity to do so elsewhere?

JT: Absolutely. The process has resulted in a very positive, strong working relationship between Neometro and VicTrack. The New Urban Village concept incorporates the elements of design, environmental sustainability and community infrastructure that defines Neometro’s ethos of High Density Happiness.

The Jewell Station model is one that we are keen to apply to future key development sites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/services_property_property_development.jpg" rel="gallery-all" title="A render of Jewell Station's much improved public forecourt"><img alt="" class="image-article-full-width-580px" height="249" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/services_property_property_development.jpg?itok=sUCs1fRc" title="A render of Jewell Station's much improved public forecourt" width="580"></a>

<figcaption>A render of Jewell Station's much improved public forecourt. Image: VicTrack</figcaption></figure>For the record, Hampton Station Precinct is next in line to receive an apartment and retail upgrade at the hands of VicTrack. Multiple residential building, improved public access, a reconfigured bus interchange and new commuter car parking are intended, as is a likely potential upgrade to the Hampton Station itself.
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Jewell Station's all-encompassing ethos set to provide a unique development outcome

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It's not easy trying to implement the ideals of a ground-breaking research project into an upcoming apartment development, but that's what St Kilda-based property developer Neometro have endeavoured to achieve with their upcoming project at Jewell Station.

The report in question is <a href="https://heartfoundation.org.au/images/uploads/publications/Increasing-density-in-Australia-Evidence-Review-2012-trevor.pdf">Increasing density in Australia: maximising the health benefits and minimising harm</a>, a 2012 evidence-based report commissioned by National Heart Foundation of Australia. Neometro prior to the commencement of Jewell Station became aware of the report which investigated the health impacts of medium-high density living.

The investigation revealed many truths about the flow-on effects of increased density in Australian housing. Some of which Neometro explains provides great opportunities for the wider property development industry to further enhance the product they offer for sale. The report found that higher-density housing, when carefully considered, has the potential to improve the physical and mental health of residents, with great flow-on benefits to the community and the environment.

Urban.com.au recently spoke with Neometro's Design Director Jeff Provan and Director James Tutton on some of the potential for design to have a positive influence on the well being of those who reside in their projects, particularly in relation to the Jewell Station project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/neometro.jpeg" rel="gallery-all" title="Neometro's Design Director Jeff Provan and Director James Tutton."><img alt="" class="image-article-full-width-580px" height="233" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/neometro.jpeg?itok=E1ZbZICo" title="Neometro's Design Director Jeff Provan and Director James Tutton." width="580"></a>

<figcaption>Neometro's Design Director Jeff Provan and Director James Tutton.</figcaption></figure>Urban.com.au: How have Neometro endeavoured to implement the ideals from the study?

James Tutton: The largest elements from the National Heart Foundation study which are pertinent to Jewel Station specifically, relate to the fact that clearly having community infrastructure has a positive impact on the physical and emotional well being of people. The community infrastructure however needs to be something that people can either opt into or opt out of.

What we have done at Jewel Station is not create a situation where people have to share laundries or are forced into that co-habitation, but rather they can choose to use community gardens, they can choose to use outdoor leisure spaces etc. and that has a major impact on people's well being.

Another simple, practical example is lighting and if you look at what we're doing from a lighting perspective has an impact on security and security in turn, based on that research has an impact upon people feeling secure within a building, so that's something that we have proactively addressed in the design.

Walkability is obviously a major issue and I wouldn't say that we've hardwired that into the project, but rather the actual site selection process has resulted in something which has immediate proximity to parks. There's park space immediately opposite the development and we have an amount of money which will be going towards the renewal of that park.

Additionally the proximity to retail, education and transport is very strong; we're on the doorstep of Melbourne University, we've got a major retail strip, a bike path, rail line and tram line all within 150 metres of the site. They're all factors which contribute to physical and mental well being in terms of people's living environment.

Jeff Provan: One thing I'll add is in our brief the interior of the apartments and common areas is absolutely crucial to well being and how residents feel. What we're trying to do here with the brief is create that feel of coming in from that fairly harsh environment of railway line, industrial, concrete, asphalt etc. so when you come into your apartment, the idea is that you want to create a calming effect and that's done by various techniques.

Without getting into the nitty gritty, it's a little bit esoteric and a little hard to put your finger on it but apartments are all sort of trying to work with smaller spaces so what you have to do is create a situation that has this light and airy feel about it; the key is to create a calming environment.

The study doesn't quite go into this but you're looking at a building that requires a minimal amount of maintenance so you don't want to be burdening people with the high cost of maintaining an apartment which all comes back to how you design it.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewel_station.jpg" rel="gallery-all" title="Jewel Station development. "><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewel_station.jpg?itok=4nhiaWYo" title="Jewel Station development. " width="580"></a>

<figcaption>Jewel Station development.</figcaption></figure>UM: Does/will the report have an impact on your strategy behind site acquisition: developing projects within areas with a strong community focus and access to recreational areas?

JT: In the current market it's hard enough to buy sites but there are a couple of stand out points from the study in terms of, for example, main roads with high levels of pollution which can obviously be problematic to people's health and in turn means we would avoid them. That's not to say that there aren't ways of mitigating issues.

I guess it's not a position driven by the report per se, but some of the things you may have seen come from the report and the good design guidelines are factors which Neometro have been focusing on for 25 years; they're just common sense from a design and well being perspective.

JP: And I think the reality now is if you're working on an inner city site, generally it's going to be close to public transport so that's sort of a given and I think what James touched on before is we'd rather be doing a building on a railway line even though the rail noise might have a perception of being worse than it is.

Jewel is obviously on a train line so there's a bit of noise but you can mitigate it through double glazing so residents can sleep. If they want to open their door they're only going to hear noise say every half hour rather than the constant noise of a freeway, so they can use their facilities in the manner in which they were designed for.

UM: What are your thoughts on advocating developer contributions to go towards community amenities where sites are restricted in providing an appropriate level of onsite amenity?

JT: Developers do already make that contribution in the form of open space however one of the challenges is the fact that there's not necessarily transparency in the way that the money is used and whether it is directly related to a specific area.

In terms of Jewel Station we've been incredibly fortunate whereby we're doing this development and VicTrack are covering the cost of the public realm. To an extent we're getting a bit of a free kick because it's a partnership in terms of the overall design and development of the precinct.

JP: In terms of what the building does for the community, first and foremost it has to get the architecture and street activation right; how it affects the outside community and how the community see and respect the building. Something not many people get right is the street activation and it's sometimes difficult to do because it can get value managed out.

The crucial aspect for the developer is to make sure that it does work within the urban landscape in terms of how friendly it is, how approachable the building is, what are the functions that are going to go into the building. As James touched on, in projects like Jewel station we're not going to add pools or cinemas, we have to do things that benefit the individual in the building. If you get the community right within the building that will really reciprocate with the outside community.

UM: Thank you for your time gentlemen.
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Laurence Dragomir

High density happiness with Neometro's James Tutton and Jeff Provan

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The public is now able to view plans for Jewell Station's much hyped redevelopment, with documents currently on display for perusal via Moreland City Council's online planning register. After a lengthy community engagement period, VicTrack and development partner Neometro pressed ahead with a town planning submission during July.

Billed as an opportunity to bring residential and retail development to the station precinct in conjunction with an overhaul of Jewell Station's public domain, the project has taken in excess of three years to reach this point. Following periods of public consultation, "The feedback from these sessions was incorporated into Neometro's final designs, which they submitted to council" <a href="https://www.victrack.com.au/jewellstationprecinct#.VewsF_mqpBc">according to VicTrack</a>.

<h2>Public realm improvements</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image164_0.jpg" rel="gallery-all" title="The envisaged remodelling of Jewell Station"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image164_0.jpg?itok=2Je_TPG4" title="The envisaged remodelling of Jewell Station" width="580"></a>

<figcaption>The envisaged remodelling of Jewell Station</figcaption></figure>Documents within the planning application state on numerous occasions that public realm improvements are exempt from this planning application and are for information purposes only. Having said that, a suite of renders accompanying the provided information suggest the design seen above is what is likely to be delivered.

Precinct landscaping will likely see a new Grand Staircase implemented leading onto the station platform, increased seating surrounding the station, areas set aside for passive and programmed activation such as pop up stalls, new lighting and provision for art installations. Two residential buildings will frame the precinct.

Jewell Station itself will be refurbished and will include facilities for Protective Services Officers.

Furthermore after public input, the revitalisation will also include Watson Park to the west of Jewell Station which will be overhauled to include a new playground, enhanced access to the station, community gardens and a flexible project space.

<h2>North residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image140.jpg" rel="gallery-all" title="BKK's contribution as envisaged from Union Street"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image140.jpg?itok=Wn25_s_Z" title="BKK's contribution as envisaged from Union Street" width="580"></a>

<figcaption>BKK's contribution as envisaged from Union Street</figcaption></figure><ul>
<li>579sqm footprint with existing single story industrial use onsite</li>
	<li>Designed by BKK Architects</li>
	<li>Eight level building at 29.9 metres</li>
	<li>44 apartments: 23 x 1BR, 19 x 2BR, 2 x 3BR</li>
	<li>Three level basement for 26 vehicles</li>
	<li>46 bikes spaces at ground level</li>
	<li>Two retail tenancies fronting both Jewell Station and Union Street</li>
	<li>Rooftop yoga/meditation space, BBQ and terrace included</li>
</ul>
<h2>South residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image141.jpg" rel="gallery-all" title="Interaction between old and new"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image141.jpg?itok=e18E8p5d" title="Interaction between old and new" width="580"></a>

<figcaption>Interaction between old and new</figcaption></figure><ul>
<li>1273sqm footprint with empty industrial building and at grade car park onsite</li>
	<li>Designed by MA Architects</li>
	<li>Eight level building at 30.5 metres</li>
	<li>78 apartments: 13 x 1BR, 65 x 2BR</li>
	<li>Three level basement for 74 vehicles and 176 bikes</li>
	<li>Two commercial tenancies and one retail tenancy at ground level</li>
	<li>External terrace at Level 1</li>
</ul>
<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image139_0.jpg" rel="gallery-all" title="Aerial perspective of the Jewell Station redevelopment."><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image139_0.jpg?itok=0WJJFDxF" title="Aerial perspective of the Jewell Station redevelopment." width="580"></a>

<figcaption>Aerial perspective of the Jewell Station redevelopment.</figcaption></figure>VicTrack states on its website that it along with Neometro hold a shared vision of creating "A place that improves Jewell Station and its surrounds, while reflecting the unique character of Brunswick." One could not imagine that extensive public feedback for the project would have resulted in the southern building presenting as a very simplistic endeavour with slight architectural merit.

The northern building for instance maintains a completely active frontage to Jewell Station-Upfiled Bike Path while the southern building's frontage includes a grilled ground level car park and building services mixed with commercial window fronts. More could have been done with the building itself but more importantly how it presents to the public realm.

It's likely the southern building employs precast panels as an effective means to mitigate noise from the adjoining rail line but one should look no further than <a href="http://www.smallgiants.com.au/a-new-eco-village-is-born-the-commons-is-complete/">The Commons</a> nearby to understand what can be achieved on a development plot opposite a rail line.

Gripes regarding one particular aspect of the precinct renewal aside, the overall result to date looks to be highly satisfactory where it matters most: improving the public realm and improving what is currently an unsafe and decrepit area surrounding a key piece of transport infrastructure.
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Jewell Station redevelopment plans now before Moreland City Council

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Brunswick's Jewell Station Precinct redevelopment has progressed with the master plan currently open to public comment. A joint project between land owner VicTrack and property developer Neometro, Jewell Station Precinct forms part of VicTrack’s <a href="https://www.victrack.com.au/en/projects/details/projects%20n-z/station-precinct-enhancement-program#.VNanRjGUfUc">Station Precinct Enhancement</a> program which seeks to cede under-utilised VicTrack-owned land to developers for renewal.

In turn proceeds from the redevelopment of Jewell Station Precinct will allow VicTrack to fund the revitalisation of the station forecourt, creating a safer and more accessible transport hub.

BKK Architects, McAllister Alcock Architects and landscape/urban design practice Glas form the design team appointed to create "A community asset that becomes part of the cultural fabric of Brunswick, ”according to Neometro Director James Tutton​. As seen below both architecture firms are more than capable of creating highly distinctive, small to medium scale developments that also deliver quality urban design outcomes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image64.jpg" rel="gallery-all" title="selected projects from both BKK Architects and McAllister Alcock Architects"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image64.jpg?itok=wr1061_E" title="selected projects from both BKK Architects and McAllister Alcock Architects" width="580"></a>

<figcaption>Selected projects from both BKK Architects and McAllister Alcock Architects</figcaption></figure><h2>Jewell Station master plan highlights</h2>

As sourced via the recent media release, Jewell Station Precinct's design will be heavily influenced by the following factors:

<h3>Activation of the station forecourt</h3>

The station entrance, currently dominated by a large asphalt area, is proposed to be reactivated by a grand staircase with integrated seating, where commuters and residents can sit and take in the precinct’s public art features, public square and enjoy an elevated café terrace looking down Wilson Avenue. This public square is imagined as a flexible space that will evolve with needs of the local community, offering infrastructure to host small events such as pop-up concerts and market stalls.

<h3>Improvements for cyclists and pedestrians</h3>

The Upfield cycle path will be significantly improved to increase safety for pedestrians and cyclists. Rumble strips and slopes will be added to the station’s approach in both directions to slow cyclists and prevent collisions, while clearer markings will highlight to pedestrians the shared nature of the path. Bike facilities, such as pumps for flats and bike racks, are also suggested within the precinct.

<blockquote>
This bike path is a highway for cyclists travelling to and from the city and has been the basis of intense planning to improve the safety and accessibility for both cyclists and pedestrians around the station
<cite>Neometro Director, James Tutton</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_1.jpg" rel="gallery-all" title="Jewell Station precinct. Image courtesy Neometro"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_1.jpg?itok=gOPhp_7A" title="Jewell Station precinct. Image courtesy Neometro" width="580"></a>

<figcaption>Jewell Station precinct. Image courtesy Neometro</figcaption></figure><h3>Apartment design to create a village feel</h3>

Community gardens and two apartment buildings designed with Neometro’s signature passion for great design and architecture will bookend the northern and southern ends of the site. At a proposed eight levels each, the buildings have been designed in accordance with the Brunswick Structure Plan and will feature various commercial spaces and flexible studios at the ground floor interface.

<h3>Improvements to safety</h3>

The western side of the station will see improvements to the public park with lighting, picnic areas, a larger community garden to increase the safety and amenity. Proposed parcel pick-up locker facilities will allow nearby residents to collect deliveries on the way home. A dedicated space is also proposed to service the nearby RMIT campus, which will be asked to outline its desires for the site.

<h2>Comment: better luck this time round</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_1.jpg" rel="gallery-all" title="Ikon Glen Waverley. Render courtesy NH Architecture"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_1.jpg?itok=BVYuzNS5" title="Ikon Glen Waverley. Render courtesy NH Architecture" width="580"></a>

<figcaption>Ikon Glen Waverley. Render courtesy NH Architecture</figcaption></figure>VicTrack's initial attempt at station enhancement is more a tale of woe. Seen above left was the initial design created by NH Architecture for a Glen Waverley Station residential block, which ultimately morphed into a disappointing urban outcome when completed at the turn of 2014. Teaming with Consolidated Properties, Ikon Glen Waverley looks to be more an attempt at cost cutting and maximising profits rather than delivering a lasting positive urban outcome.

How will Jewell Station Precinct provide a better outcome? With Neometro comes a <a href="/news/james-tutton-on-all-things-urban">very different ethos</a> to development, emphasised by their B Corporation status achieved in 2013.

<blockquote>
Success for us is defined by the delivery of social, community and financial outcomes. Jewell Station is the perfect canvas for this approach. The transformation of this precinct will give locals and the wider community a beautiful, safe, creative and active space to play and live in.
<cite>Neometro Director, James Tutton​</cite>
</blockquote>

The hope of course is a far superior outcome to that of Glen Waverley. A period of community feedback for Jewell Station Precinct is now underway with the wider public able and encouraged to provide commentary which will ultimately help refine plans prior to their submission for approval.

Visit <a href="http://jewellstation.engagementhq.com/jewell-station">jewellstation.engagementhq.com</a> for details.
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Jewell Station's redevelopment a step closer

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Urban.com.au's chat with Neometro Director James Tutton continues, following the <a href="/news/james-tutton-on-all-things-urban" target="_blank">first part</a> published earlier this week.

Neometro was the first property developer in Australia to gain <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> status - what are you doing above and beyond the norm?

To become a B Corporation member we really didn't have to change much in terms of what we were doing, although we did need to document a lot of what we were doing by way of community engagement, ESD, governance, equity participation from members, directors and so forth. A great example would be what we call in Australia the HR section of the questionnaires; if a staff member leaves your organisation under good terms - do you welcome them back should they want to return?

We had to document our policy where if a staff member expresses an interest in coming back, even if we don't have a job for them, we kind of just find one for them.

Can the process of gaining B Corporation status be daunting?

The experience can be daunting, there's no two ways about it. I think its quite sensible that the process is broken into two stages.

Initially you jump online, register, complete the questionnaires and I think we came up with roughly 70% - we're now on 86%. Post assessment, B Lab contact the prospective member and identify areas that need to change in your business in order to get certification. Thereafter what is effectively a random audit is conducted prior to certification.

Why is B Corporation status important in Australia?

I've worked quite a lot in the not-for-profit sector and I've seen the lack of entrepreneurialism in the sector. For profit used in the right way can be a massive force for good, ultimately though for-profit tends to attract the hungrier people, smarter people. Leveraging capitalism for positive social, community and environmental outcomes is not necessarily the norm in Australia.

The challenge is there hasn't been a language and metric around that and that's definitely emerging in America and continental Europe more than Australia. Currently there's a real tribe of like-minded entrepreneurs in Australia that aren't satisfied with merely working to climb the corporate ladder - <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> can give recognition to those people willing to make a difference.

Moving to your current project, 9 Smith Street. You've gone to effort to establish pop-up venues within the existing structure prior to construction. What purpose does this serve when the existing building is to be demolished?

We have <a href="https://www.facebook.com/3000acres" target="_blank">3000 acres</a>, <a href="https://www.facebook.com/slopesprojects" target="_blank">Slopes Gallery</a> and <a href="http://www.broadsheet.com.au/melbourne/food-and-drink/article/place-holder-pops-fitzroy" target="_blank">Place Holder</a> which I feel can create or enhance the sense of community. Our display suite sits in behind Place Holder; personally I take the view that by offering people a well designed, beautiful space to engage and meet, it's a highly desirable outcome, even if they are temporary.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg" rel="gallery-all" title="Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg?itok=u2IMyYHC" style="height:336px; width:580px" title="Image © Neometro"></a>

<figcaption>Image © Neometro</figcaption></figure>When will construction commence at 9 Smith Street?

We've committed to a twelve month period for the pop-up businesses, so early 2015 is anticipated start.

Will Neometro be in charge of the choice of commercial tenants for 9 Smith Street?

Absolutely, often you could look at some of our leasing decisions and say that's uncommericial. From our perspective if we develop a building and place a KFC down stairs, not only does that not sit well with us in terms of our social views, but when prospective buyers go reference our past projects and see that... it's a terrible impression.

The natural extension then becomes does Neometro have an ideal tenant in mind for 9 Smith Street?

Including retail is a bit of a no brainer, but I feel there's a real risk when you get dominated by hospitality. This precinct hasn't really attracted corporate retailers and I suspect that will be the case for quite some time; if that were change anywhere it might be along Gerturde Street but I think that's unlikely to be honest.

Independent retailers are our target and we're speaking to overseas brands who don't currently have a presence in the Melbourne market. Possibly a publishing or cycling apparel outlet, mind you we're looking to bring a number of brands to this site. In general I think this end of Smith Street is just amazing..it's really interesting. To see brands like Aesop next door, David Bromley doing his thing across the road, Double Monk, its a really positive thing and we're not looking to disturb the vibe of the area by introducing inappropriate retailers.

Clearly Neometro prides itself/beats the drum on the high quality living spaces you deliver?

I personally take the view if you deliver a well designed, beautiful space for people to live in, it has an impact upon their wellbeing and happiness - it's a critical factor which is quite often is overlooked. In saying that I'm not being defensive of the fact that we're selling apartments here between $495,000- $800,000, that is what it is. But I would argue that we're selling homes that people will be happy in as opposed to selling glossy pictures of what apartments might look like and then finding out a large margin exists between render and reality.

Without sounding in any way presumptuous on behalf of Neometro, I think we can play a small role in leading the sector toward a more socially driven outlook, and I think that's something that is possible. It's a sector that has a long way to go.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_17.jpg" rel="gallery-all" title="9 Smith Street, internally and externally. Images © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image8_17.jpg?itok=wptQDhiA" style="height:211px; width:580px" title="9 Smith Street, internally and externally. Images © Neometro"></a>

<figcaption>9 Smith Street, internally and externally. Images © Neometro</figcaption></figure>Any plans to upscale to high-rise projects?

I think we would be reluctant to deliver a project over 80 apartments; we want to grow as a business doing more of the same as opposed to doing huge projects. A critical factor is depth of market as we find that with a quality of product, it's difficult to sell 200 units in an efficient timeframe whereas selling 50 units is doable, plus we have a focus on the owner occupier market with our projects which demands more intimate developments.

So brand recognition and hitting the target market are critical to Neometro?

Many developers sell through financial planning channels, we don't at all so sales are largely to owner-occupiers and sold by Neometro, not by some accountant in Wollongong. It's been very interesting in terms of Neometro being able to effectively articulate who we are and what we do to our market.

Neometro is in business to make a commercial return but we're also in business to make homes which we're immensely proud of. From a design perspective and in terms of build quality and amenity, I think we've articulated what we do a bit better in this project than what we have in others.

We're proud of what we do, if you look at our credentials it paints a history of the projects we've completed and it also talks about what we've done from a social and community perspective.

What's next for Neometro?

We're about to start construction on George Corner, it's a great project. We're also halfway through Walsh Street, South Yarra and are about to start construction on a project in Toorak.

Right now we're also looking at three other development sites, one south of the river and two north which in a broad sense are not dissimilar to what we've done here at 9 Smith Street. One in particular has a very substantial community interface to it for a variety of reasons - it will be one interesting project!
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James Tutton on all things Urban (continued)

<html><body>
Recently Apartments.com.au sat down with James Tutton for a thoroughly interesting, jovial and at times colourful interview on all things urban. A man whose credentials are impressive as they are varied, chief amongst them is co-director of property development firm Neometro.

<blockquote>
James joined Neometro four years ago to drive the development and commercial side of the business while maintaining its strong design integrity. James is the entrepreneur behind the immensely successful Moonlight Cinema, pioneering the outdoor cinema business in Australia and eventually selling it to an ASX listed corporate group in 2006.
<cite><a href="http://neometro.com.au/cms-our-people/james-tutton.phps">Our People: Neometro Developments</a></cite>
</blockquote>

<h2>The CV</h2>

<ul>
<li>Board Member - B Corporation, a not for profit organization which provides assessment &amp; certification for companies seeking to deliver positive social &amp; environmental outcomes while ensuring strong financial performance.</li>
	<li>Non-Executive Director - Shout For Good, a web and app based fundraising platform. Shout aims to leverage technology and social media to generate micro donations for its clients while providing consumers with a streamlined &amp; functional user experience</li>
	<li>Co-founder / Director - SMILING MIND - a "modern meditation for young people". An entrepreneurial not for profit organisation that has been established to teach young people Mindfulness Meditation as a stress management &amp; resilience tool.</li>
	<li>Director / owner - NEOMETRO</li>
</ul>
<h2>The interview</h2>

We begin by asking James: what challenges surround increased density and appropriately sized urban development?

The inefficiency is evident. I'm not a planner, just a guy with a BA in Philosophy, however to me it does not seem like rocket science. It makes so much more sense to build housing which is in immediate proximity to infrastructure, transport, employment, education and everything else. You go out there and look at broad acre developments; this is inefficient in the context of environmental issues, in context of community happiness, transport issues, hospitals etc. It goes on and on and on.

You then look at towers and think... well? I'm not saying towers are wrong, they absolutely have their place but it's about finding an appropriate balance. One of the things if find quite challenging is that you can have a precinct in immediate proximity to rail infrastructure etc. earmarked for medium density development in an area where there are ostensibly progressive thinkers, who then take developers to VCAT with the view that oh no you're evil, you're creating homes for people. That's so hypocritical!

It's the core of a real NIMBY culture which is just is not that positive. It's generalising but some of the views coming out of the Greens have been completely at odds with sensible environmentally focused planning. It can be madness.

Will planning zone reforms coax Neometro into markets beyond its established inner Melbourne footprint?

I look at Brunswick and think absolutely, there are opportunities there. Although can you afford to do an apartment development in Dandenong? No, that's the economics being what they are.

We love Brunswick; there's a lot of poor quality development there although my view is the poor quality development is not a reflection of demand. There's a lot of demand for high quality development from a buyers perspective.

Can you elaborate on why outer ring locations such as Dandenong or Frankston are difficult apartment market from a developers perspective?

It's a mixture of factors. Let me begin by saying inner city sites carry a higher land price therefore you need to get density to pay for it - a $6-7 million dollar slice of land requires you get yield by height. Construction costs being what they are dictate that lower density dwellings such as townhouses are not possible for the site. Should you go to Dandenong, the economics are that the land is cheaper and therefore building townhouses is more efficient in that context, and also meets the level of buyer demand.

I look at Frankston from a planning perspective and think why isn't there fast train and medium density housing in Frankston? It's an absolute no brainer and would entice property developers, but I don't think its going to happen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Dandenong_CBD_in_2013_as_viewed_from_railway_station.png" rel="gallery-all" title="Dandenong anyone? Image courtesy Wikipedia"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Dandenong_CBD_in_2013_as_viewed_from_railway_station.png?itok=VvfDRcD4" style="height:397px; width:580px" title="Dandenong anyone? Image courtesy Wikipedia"></a>

<figcaption>Dandenong anyone? Image courtesy Wikipedia</figcaption></figure>Is Government investing public money via schemes such as Revitalising Central Dandenong a worthwhile pursuit?

Not my view as a professional, just my lay view but there's a tipping point where things become viable. I mentioned Frankston in the sense that I feel it's very underpriced from a residential perspective because there is no quality public transport infrastructure through to Melbourne. It's just my two cents worth but like Dandenong there is an amount of stigma attached in a social context which has an impact on prospective buyers.

Long term and with further investment it's highly doable. Box Hill for instance is now in its own right more of an economic hub and on top of that it's closer to Melbourne which is attractive to potential apartment buyers. Whereas in Frankston the rail line is not that workable which limits connectivity to Melbourne, although the beaches are beautiful and it has the infrastructure that goes with a small city.

What would make a property developer venture into outer suburbs?

Should the factors that we've discussed become reality, from Neometro's perspective we'd also need to have the comfort that people would recognise what we offer. Even in Fitzroy where we have a design literate audience, some people come along and say Neometro is selling product for x thousands per square metre and the bloke down the road is selling it for one thousand dollars a square metre less. On top of that Neometro's apartments are proportionately larger, because that's just what a nice apartments need to be.

The guy down the road has a dog box; you apply the lower per square metre rate and the fact is that it's smaller - the actual quantum in dollar terms between one apartment and another becomes significant. Around here (Fitzroy) people look at that and understand it - 'I'm getting what I pay for' - that's the key.

But when you hit outer suburbs such as Dandenong, do you have a buyer group who actually understand the variations of quality on offer? That's a challenging thing, I'm not saying they don't, I'm just not personally convinced there is that market.

<h2>To be continued</h2>

During this week, <a href="/news/james-tutton-on-all-things-urban-continued" target="_blank">part two of our chat</a> with James Tutton will focus on B Corporation status and what it means, inner-city issues plus Neometero's current and future direction.
</body></html>

James Tutton on all things Urban

<html><body>
Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
</body></html>

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