<a href="https://www.apartments.com.au/developers/sunland-group">Sunland Group</a> has officially lodged plans for its first Gold Coast apartment project since the departure of the Abedian family from the company three years ago, unveiling a new high-rise proposal for a prominent Broadbeach corner site on Old Burleigh Road.

The application was submitted by an entity directed by Tom Jamieson, stepson of longtime Sunland leader Soheil Abedian, and Riaz Rezvanipour, brother-in-law of Sahba Abedian, Soheil’s son.

Sunland acquired the 1,283 sqm site on the corner of Old Burleigh Road and Armrick Avenue for $9.5 million late last year and is now seeking approval for a <a href="https://www.apartments.com.au/new-apartments/99-101-old-burleigh-road-broadbeach-qld-4218">42-storey tower with 81 apartments</a>.

<img alt="First look: Sunland Group returns to Broadbeach with new Old Burleigh Road tower plans" data-entity-type="file" data-entity-uuid="fea2946d-90ee-4cfc-babe-2a8ad5db2cb6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers.png?VersionId=BV0fihJw31nDIQ8ozY_h3GbS8mxDyhnm" />

Designed by <a href="https://www.apartments.com.au/architects/contreras-earl-architecture">Contreras Earl Architecture</a>, the proposed tower at 99-101 Old Burleigh Road would deliver a predominantly larger-format apartment mix aimed at the owner-occupier market. Plans include 17 two-bedroom apartments, 55 three-bedroom apartments, and nine four-bedroom residences across 35 residential levels.

The development also incorporates three basement levels, four podium parking levels, two levels of communal recreation facilities, and rooftop plant and equipment. A total of 189 car spaces are proposed, significantly exceeding the 90 spaces required under the planning scheme.

The architecture adopts a sculpted, curvilinear form, with deep wraparound balconies and integrated landscaping intended to soften the tower’s vertical expression. The planning report states the building’s “slender footprint/form provides a complimentary yet varied built form within the local streetscape” and contributes to “a varied, yet ordered skyline.”

Contreras Earl noted in its Architectural Statement that from the early stages, the project addressed a fundamental challenge: how to accommodate the required residential yield while avoiding the conventional model of a tower sitting on a rigid, fully resolved parking podium.

“The most direct response would have been to consolidate parking into a singular, flat podium and extrude a repetitive tower above,” the statement said. “While efficient, this approach would result in a consolidated built form with limited engagement with the surrounding landscape and public realm.”

Instead, the conventional podium model was “deliberately rejected”. The architects described the base of the building as “a landscaped architectural condition where structure, planting and circulation are integrated”.

“Rather than presenting a continuous built mass, the base of the building is articulated through a series of concrete planter elements that organise the podium into a fragmented system,” the statement said. “This approach reduces the perceived bulk of the lower levels while establishing a more permeable interface with the streetscape and adjacent open space.”

<img alt="Sunland" data-entity-type="file" data-entity-uuid="923fad8d-c960-4527-8fbe-975cf1ddf88d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%2010.32.03%E2%80%AFAM.png?VersionId=pngwb0hYOIUpq9vDw6F2EsOiVuHF3DiX" />

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The site sits within the High Density Residential Zone and inside the City of Gold Coast’s unrestricted “HX” building height area, where the planning framework anticipates intensified residential development tied to the expanding light rail corridor. The planning report notes the area is undergoing “transition toward more intense development forms” given its proximity to Broadbeach, Surfers Paradise, and high-frequency public transport infrastructure.

Positioned directly opposite Broadbeach Park and within walking distance of Florida Gardens light rail station, the development would sit among a rapidly evolving stretch of Old Burleigh Road that has become one of the Gold Coast’s most active apartment development corridors.

The application joins a growing pipeline of luxury residential projects reshaping Broadbeach, including nearby developments by 5Point Projects, Polycell, and Graya.

The planning report argues the project contributes toward the Gold Coast’s long-term housing targets under the South East Queensland Regional Plan, which forecasts the need for more than 100,000 additional high-rise dwellings across the city by 2046.

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The Abedian family departed Sunland Group in late 2023, ending a four-decade association with the company, and subsequently established the private development firm Abedian &amp; Co. The group is currently delivering <a href="https://www.apartments.com.au/new-apartments/greenmount-residences-cnr-hill-street-and-marine-parade-coolangatta-qld-4225">Greenmount Residences</a> at Rainbow Bay and recently launched <a href="https://www.apartments.com.au/new-apartments/18-mary-avenue-14-18-mary-avenue-broadbeach-qld-4218">18 Mary Avenue</a> in Broadbeach.
</section>

Joel Robinson

First look: Sunland Group returns to Broadbeach new apartment market with new Old Burleigh Road tower plans

The Minns Labor Government has established the new Bays West Delivery Authority to lead the development&nbsp;of the Bays West Precinct and Blackwattle Bay Precinct.&nbsp;

The Authority is charged with creating Sydney’s newest precinct, a thriving, connected, sustainable hub with White Bay Power Station as its cultural heart. Its vision is to build on the area’s natural, cultural and industrial history to shape a vibrant new neighbourhood.

The precinct will deliver up to 8,500 well-located homes, including a minimum of 10 per cent affordable and essential worker homes. Combine new housing with public open space, opening public access to the waterfront for the first time in more than 100 years, while retaining important deep-water facilities to support Sydney’s working harbour.

Located just minutes from the Sydney CBD and connected to a world-class metro, ferry, walking and cycling links, the Bays West precinct will rebalance housing growth towards well-serviced inner-city locations and help tackle the state’s housing crisis.

The Bays West Delivery Authority,&nbsp;an agency of the Department of Planning, Housing and Infrastructure, will report to the NSW Minister for Lands and Property who already has oversight of major precinct renewal projects including at Blackwattle Bay and Barangaroo.

As part of the broader Bays West transformation, the Minns Government recently announced that a proposal from Lendlease to redevelop part of the Bays West Precinct has progressed to Stage 2 of the NSW Government’s unsolicited proposals process.

<img alt="Sydney" data-entity-type="file" data-entity-uuid="2ed71eb9-d8e8-4fa7-b9d1-de4531dcf2f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%209.42.31%E2%80%AFAM.png?VersionId=IDryFIbped9SNDg72LEN_EecvhUsOPvp" />

The Minns Labor Government has also confirmed the Bays West precinct will have a new suburb name. This will be the first major suburb built in close proximity to Sydney’s CBD in decades and will encompass the area currently being referred to as Bays West, including Glebe Island and the White Bay Power Station. Served by a new Metro station just five minutes from the CBD, it will become one of the most populous suburbs in the Inner West and one of Sydney’s premier cultural destinations.

An early works program is taking shape, which&nbsp;includes the first stages of an international design competition.&nbsp;

The aim of the Bays West&nbsp;International&nbsp;Design Competition is to&nbsp;ensure design excellence is embedded in the project from the start. The competition will deliver an&nbsp;urban framework that defines the character, ambition and long-term identity of&nbsp;this&nbsp;former industrial precinct as it transitions to a vibrant, inclusive and sustainable residential&nbsp;neighbourhood.

The competition will be led by the Bays West Delivery Authority in partnership with Government Architect NSW.&nbsp;

It will launch with an invitation for a global Expressions of Interest, before moving to an invitation-only stage that will be assessed by a panel that&nbsp;will provide advice to Cabinet who will select a winner.

Premier of NSW, Chris Minns said the establishment of the new Authority is the first step in transforming the Bays West precinct into a vibrant, livable suburb minutes from the Sydney CBD and two stops from Hunter St Station on the Metro West line.

“The Authority will deliver well-located homes close to the heart of the city and integrate the new precinct with Blackwattle Bay and the new Sydney Fish Market.

“This is a generational opportunity to build a new suburb on the city’s edge and open the harbour foreshore to the public for the first time in a century.”&nbsp;

Minister for Lands and Property Steve Kamper said the new Bays West Delivery Authority established by the Minns Government will turbocharge the development of Sydney’s newest suburb.

“The Authority is working at a record pace to deliver an international design competition, planning pathways and a financial model so that this development benefits Sydney with well-designed homes in a central location, close to public transport, jobs, entertainment and essential services.

“If we want Sydney to stay liveable and affordable, we need to be bold about using underutilised government-owned land to deliver homes for the future while making sure essential working harbour functions can be accommodated.”

Bays West Delivery Authority established to "turbocharge" Sydney’s newest suburb

Around 400 additional homes could be built at Southwark Grounds on Port Road, lifting total site capacity from 1300 to around 1700 dwellings.

A recently approved code amendment would allow apartment towers of up to 14 storeys in some areas of Renewal SA’s redevelopment of the former West End Brewery.

Renewal SA Acting Chief Executive Shane Wingard said he welcomed the code amendment, with the increase in heights and homes making a positive impact on the supply of high-quality, well-connected housing close to the city.

“By going higher across some parts of Southwark Grounds, we are adding a substantial number of very well-located homes with little impact on project delivery time or planned open space,” Mr Wingard said.

Since the project officially launched in 2025, Mr Wingard said more than 12,000 enquiries had been received about living at Southwark Grounds.

“The very strong early interest we’ve seen since homes were first released in the precinct reinforces our plans to create more housing opportunities,” he said.

The Southwark Grounds code amendment was launched in December last year, with community engagement undertaken over five weeks from January.

It proposed increasing maximum building heights from eight to 14 storeys on the eastern section of Southwark Grounds, and to 12 storeys across the remainder of the site, with minimum building heights ranging from two to four storeys.

The code amendment was implemented through an Early Commencement policy in late January, allowing developers to quickly explore the viability of increased height and housing yield while other planning processes continue.

One of the first developers delivering apartment sites have already finalised redesigns to increase the number of apartments following the code amendment.

Samaras’ development adjacent to the future Colonel Light Park is now planning to deliver 125 apartments across 11 storeys, significantly greater than original plans of around 50 apartments across four storeys.

The developer is also exploring the potential for additional affordable housing outcomes.

Most of the apartments at Southwark Grounds will be delivered within a master-planned precinct on a large parcel of land on the eastern portion of the site, covering around two-thirds of its 8.4 hectares.

Wingard said detailed precinct planning over the coming months may identify further opportunities to increase yield further that could see total apartment numbers at Southwark Grounds, exceed this number.

Affordable homes at Southwark Grounds will also see a net increase, with Renewal SA maintaining its commitment to a minimum of 20 per cent affordable housing across the development.

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Civil works have begun across the site, with construction under way on the first new roads surrounding a townhouse precinct in the south‑west corner of Southwark Grounds. This includes Renewal SA’s 17 Founder’s Row homes, which are on track for completion by Christmas.

“We expect to have people living at Southwark Grounds by the end of the year, so delivering roads and public spaces for those residents is among our highest priorities.”

Construction of 40 townhouses off Anderson Street, known as West Village and being delivered by Contour, is forecast to begin in mid‑2026. Kolabb’s Anderson Lane development will follow shortly after, delivering a further 26 townhouses.

Southwark Grounds is a state government‑led urban renewal project now set to deliver around 1,700 homes over the next decade.

Homes will be supported by a supermarket, a range of retail and hospitality offerings anchored by a revitalised Walkerville Brew Tower, a childcare centre, car parking and well‑connected public spaces.

400 new homes planned for Adelaide's former West End Brewery site

Brisbane developer&nbsp;<a href="https://www.apartments.com.au/developers/cavcorp">Cavcorp</a> has lodged plans for a new mixed-use residential development at <a href="https://www.apartments.com.au/new-apartments/55-wyandra-street-teneriffe-qld-4005">55 Wyandra Street</a>, Teneriffe, anchored by an 85-metre public laneway designed to reconnect the suburb’s riverfront with the Gasworks precinct.

The buildings, known as Teneriffe House and Teneriffe Lane, would replace the existing Queensland Cotton head office site with a 15-storey residential tower transitioning to eight storeys toward Helen Street. The project has been designed by Plazibat Architects and lodged as a code assessable development application for 93 apartments across a 3,401 sqm mixed-use site within the Newstead and Teneriffe Waterfront neighbourhood plan.

Central to the scheme is the transformation of an existing service easement into a publicly accessible cross-block connection linking Wyandra and Helen Streets. Cavcorp says the new laneway will act as both a pedestrian shortcut and a landscaped civic space between the Teneriffe Riverwalk, ferry terminal, and Gasworks precinct.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="26e7f058-b065-4de8-b13d-a2b8cb64dfcc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/bldg.png?VersionId=sELS0ZKYi361oYipUa1BIKfe_.DLZoFV" />

“The revised proposal delivers a legacy public-realm cross-block link, permanently secured for community use, transforming an existing private easement into a safe, high-quality pedestrian connection between the Teneriffe heritage riverwalk and the Gasworks–Long Island precinct,” the planning report states.

The laneway will sit beneath a large subtropical loggia integrated into the podium levels of the development. The design incorporates deep landscaping, water gardens, lobby spaces, business lounges, and ground-floor apartments to create what Cavcorp describes as a climate-responsive “urban verandah.”

The tower itself has been designed as a slender form with recessed floorplates and curved translucent corners inspired by contemporary Japanese architecture. The building height aligns with the Commercial Road precinct controls, which permit towers up to 15 storeys within proximity to Longland Street.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="a8a17d40-43b6-4718-b3fd-67676fcbb485" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202_1.png?VersionId=i3VwDtp5AmL_8InW7w4qRbDFEpb744Jt" />

The project will comprise a mix of larger-format apartments aimed at owner-occupiers, downsizers, and families. The proposed apartment mix includes 11 loggia apartments across the lower levels, 50 four-bedroom Sky-Terrace apartments from levels three to seven, and 32 Sky-Pool Homes occupying the upper tower levels. The Sky-Pool Homes will feature private thermal plunge pools integrated into oversized balconies.

According to the application, the apartments are intended to reinterpret the scale and character of Teneriffe’s woolstore conversions and Queensland homes within a vertical residential format.

“The sky-pool homes build on Cavcorp’s previous projects and introduce a distinct apartment typology to Teneriffe, informed by both local and international precedent and responding to an identified market demand for enhanced safety, space and amenity,” the planning submission notes.

A major focus of the proposal is its five-level wellness and lifestyle offering, extending from the basement through to the rooftop.

Amenities proposed include a rooftop Swim &amp; Racquet Club with a 25-metre Olympic lap pool and tennis court, coworking spaces and libraries, golf simulators, wine storage, concierge facilities, business lounges, pet wash areas, and rooftop longevity-focused wellness spaces with spas, outdoor fitness zones, and landscaped terraces.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="944b352c-49b9-4247-a4c6-5967b4b69fda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/amenity.png?VersionId=Ed_qKjAtMwFT.5gfl3jiA9QwdWxSMsaX" />

All parking will be concealed within basement levels accessed from Wyandra and Helen Streets. Cavcorp says the deep-basement engineering approach allows the entire ground plane to prioritise landscaping, pedestrian movement, and active frontage rather than vehicle infrastructure.

The development continues Cavcorp’s concentration in Newstead and Teneriffe, where the Brisbane developer has delivered a number of apartment projects including Lucent, Le Bain, and Luminare, as well as the Long Island Wellness Precinct nearby. Several of those projects have received national design and architecture awards, including recognition under Brisbane’s “Buildings that Breathe” program.

Cavcorp unveils wellness-focused Teneriffe House and Teneriffe Lane apartment buildings

Focus Group Investments has lodged plans for a new apartment development at <a href="https://www.apartments.com.au/new-apartments/64-70-hanover-street-fitzroy-vic-3065">64–70 Hanover Street</a> in Fitzroy, seeking to utilise the Victorian Government’s recently introduced Great Design Fast Track pathway to accelerate approvals for the project.

The proposal is among the latest developments to emerge through the state-led initiative, which was established to fast-track well-designed residential projects in activity centres and transport-connected inner-city locations. The pathway allows qualifying developments that meet elevated design and housing benchmarks to bypass traditional council planning timeframes and instead be assessed directly by the Department of Transport and Planning.

Designed by SJB, the development will comprise a mix of apartments above activated lower levels, with a strong focus on architectural articulation, landscaping, and communal amenity. The design response seeks to balance the industrial character of Richmond’s former warehouse precincts with a more contemporary residential form.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="abea51cc-d85b-479e-9aef-a589f3b37ca7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/ground.png?VersionId=e1Kf8EyPWwyiVumtqQ4rM5S4GpOR3CCz" />

Proposed are 63 new dwellings, a wide ranging mix of studio, one-, two-, and three-bedroom apartments, and townhouses and duplexes. They will be spread across a part-three, part-eight storey building.

The Planning and Urban Context Report by Tract says the development is of an "exemplary architectural standard" and has been carefully crafted by SJB Architects.

"Dwellings&nbsp;will benefit from excellent access to natural light, cross-ventilation opportunities and extensive communal space," the report noted.

The architectural material highlights the project’s integration of landscaped elements and communal spaces throughout the building. The proposal also incorporates sustainability initiatives aligned with the Victorian Government’s push for higher-performing apartment developments under the fast-track program.

The Great Design Fast Track was unveiled by the Victorian Government in 2024 as part of a broader housing supply strategy aimed at accelerating the delivery of new homes. Projects assessed through the pathway must demonstrate high-quality architecture, sustainability outcomes, and housing diversity while being located close to public transport and existing infrastructure.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="afdbe834-8dc4-4a77-a943-ba07bc927348" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_11.png?VersionId=0J657j.TaChAZfp93wqJYBTqSsnREJx2" />

Focus Group, founder and led by Paul De Lutiis, is increasingly active across Melbourne’s inner suburbs, targeting well-connected urban renewal locations suited to medium and higher-density residential development. The Fitzroy proposal continues that strategy, leveraging the area’s strong transport links, established retail amenity, and proximity to the CBD.

Fitzroy has been one of the most popular spots for developers and buyers in recent years. The likes of PACE Development Group, SMA Projects, Crema Group and Chapter Group, currently selling projects in the suburb.

First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Fitzroy apartments

Neometro

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Minister for Planning Richard Wynne will speak later on today at MPavilion as part of a discussion regarding Melbourne's architectural design and the policy which guides it.

The event is set for a 6:15pm start this evening, and is free for those wanting to attend.

In light of recent discussion surrounding apartment design standards, the direction of Fishermans Bend and so on, Minister Wynne's attendance for the event titled <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is set to further advance the current debate.

Readers will recognise High Density Happiness as a term coined by progressive Melbourne developer Neometro. Certified as a B-Corporation, Neometro has championed High Density Happiness which essentially highlights the positives that can flow when good design is allowed to flourish in a high density living sense.

Indeed Neometro's James Tutton will form part of the speaking panel, as will Simon Knott of BKK Architects and MAArchitects director Karen Alcock.

Along with Minister Wynne, the primary point of discussion will surround suggested improvements to the design review process, minimum size standards and aesthetic guidelines that would support quality, adaptable and sustainable housing.

The discussion is set to provide insight into how Melburnians will live, in light of pending policy implementations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg" rel="gallery-all" title="Richard Wynne will provide insight at this evening's talk"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg?itok=QU9Wn4N4" title="Richard Wynne will provide insight at this evening's talk" width="580"></a>

<figcaption>Richard Wynne will provide insight at this evening's talk</figcaption></figure>MPavilion is found within the Queen Victoria Gardens, opposite Southbank's Arts Precinct.

Acting as an events hub and architectural landmark, this years MPavilion is the design of Bijoy Jain from Studio Mumbai. <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is one of many ebvents to be held at the venue over the coming months.

MPavilion's schedule sees it operate through to February 2017.
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silvermb

Richard Wynne to speak on design policy at MPavilion this evening

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Following on from the launch of the first of two apartment buildings that constitutes the new Jewell Station, Apartments.com.au took the opportunity to pose a number of questions to Neometro Director James Tutton. Extensively covered by Apartments.com.au during its inception, Jewell Station Precinct is the latest tract of land seeded by VicTrack in order to create a mixed-use, people friendly development outcome. 

Enter Neometro who have taken the opportunity to show their wares; Jewell Station being the latest development for the B Corporation-certified developer which actively promotes <a href="/news/high-density-happiness-with-neometros-james-tutton-and-jeff-provan">High Density Happiness</a>.

The project's 1 and 2 bedroom apartments have been created within the context of community gardens, enhanced bike paths, outdoor performance areas, overhauled park space and public art - in line with the developers stance on integrated development.

BKK Architects created the overall precinct design, with placemaking a firm priority. Their northern apartment building along with MA Architects' southern apartment building (which is currently at sales) are tasked with producing a "more holistic approach to urban regeneration that builds upon the local character and delivers a benchmark solution for inner-city living."

Although coy about exact apartment sales to date, James Tutton states that the project has been exceptionally well received with sales outpacing expectations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_4.jpg" rel="gallery-all" title="Jewel Station's southern apartment building. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_4.jpg?itok=mqWAplyb" title="Jewel Station's southern apartment building. Image: Neometro" width="580"></a>

<figcaption>Jewell Station's southern apartment building. Image: Neometro</figcaption></figure>Apartments.com.au's chat with James Tutton on the ethos behind Jewell Station transpired as follows:

UM: What distinguishing features set the development aside from other nearby developments also at sales?

JT: At Jewell Station we’re bringing together distinctive design, sustainability and community infrastructure to create a New Urban Village. It’s about shaping a sense of place that supports the wellbeing of those who live in the apartments as well as in the broader community.

Jewell Station is truly a collective endeavour that integrates apartment living with social infrastructure. New bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafés, independent retail and meditation spaces, are the foundations on which a new creative community will be built.

The project is also intended to leave a lasting design legacy and the commitment to creativity, subtlety and integrity at every stage of the design process also sets this development apart. We worked with Clare Cousins Architects to bring that side of the project to life but we’re also collaborating with our long-time community partners, including urban farming group 3000acres who has established community gardens, Melbourne art consultancy Utopian Slumps who has commissioned a public art piece for the precinct, and speciality coffee trader Phase One Coffee (formerly Place Holder) who has opened a new café onsite.

UM: What values are Neometro trying to promote via the development?

JT: To us, a home is much more than four walls and a roof. Building spaces that promote creative and connected communities is at the core of our values.

At Jewell Station we’ve taken into account the physical attributes of apartments that support ‘High Density Happiness’, such as sound insulation and natural light, as well as the external environment, where we’ve prioritised pedestrians and cyclists over cars and created beautiful green spaces for people to enjoy.

Having community infrastructure has a positive impact on the physical and emotional wellbeing of people. The community infrastructure however needs to be something whereby people can either opt in or out. What we have done at Jewell Station is not create a situation where people have to share laundries or are forced into that co-habitation, but rather they can choose to use community gardens or meditate in the outdoor leisure space and that ability to decide for themselves has a major impact on their well being.

And of course you also look at lighting, security, walkability and proximity to retail, education and transport. They're all factors that contribute to physical and mental wellbeing in terms of people's living environment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_arch_5.jpg" rel="gallery-all" title="Upfield Bike Path will also be upgraded. Image: Neometro"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_arch_5.jpg?itok=gZMtSfzp" title="Upfield Bike Path will also be upgraded. Image: Neometro" width="580"></a>

<figcaption>Upfield Bike Path will also be upgraded. Image: Neometro</figcaption></figure>UM: How will the surrounding community benefit from the development of Jewell Station?

JT: Jewell Station will revitalise Brunswick and serve not only as a transport hub but also as a cultural heart within the suburb. The surrounding community will benefit from social infrastructure such as new bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafes, and independent retail and meditation spaces.

The revitalisation has already begun, even though we are yet to begin building the Barkly apartments. Rather than leaving the land vacant in the lead up to construction, we’ve created an onsite display that doubles as a meeting space, bringing the community together for talks, workshops, performances and installations.

UM: Has the process (dealing with VicTrack) been markedly different to the normal planning process?

JT: Prior to engaging Neometro, VicTrack had extensive engagement with council and this meant there was clarity around what could and could not be done with the site. This enabled a positive outcome with the subsequent planning application.

Another distinctive feature was the high degree of community and stakeholder engagement that VicTrack had initiated prior to appointing Neometro. This helped to smooth the process of taking the scheme back to the community for feedback, prior to the planning application being lodged. This smooth process led to a successful application with zero objections and no need to go to VCAT.

UM: Would Neometro repeat the Jewell Station model if given the opportunity to do so elsewhere?

JT: Absolutely. The process has resulted in a very positive, strong working relationship between Neometro and VicTrack. The New Urban Village concept incorporates the elements of design, environmental sustainability and community infrastructure that defines Neometro’s ethos of High Density Happiness.

The Jewell Station model is one that we are keen to apply to future key development sites.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/services_property_property_development.jpg" rel="gallery-all" title="A render of Jewell Station's much improved public forecourt"><img alt="" class="image-article-full-width-580px" height="249" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/services_property_property_development.jpg?itok=sUCs1fRc" title="A render of Jewell Station's much improved public forecourt" width="580"></a>

<figcaption>A render of Jewell Station's much improved public forecourt. Image: VicTrack</figcaption></figure>For the record, Hampton Station Precinct is next in line to receive an apartment and retail upgrade at the hands of VicTrack. Multiple residential building, improved public access, a reconfigured bus interchange and new commuter car parking are intended, as is a likely potential upgrade to the Hampton Station itself.
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Jewell Station's all-encompassing ethos set to provide a unique development outcome

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It's not easy trying to implement the ideals of a ground-breaking research project into an upcoming apartment development, but that's what St Kilda-based property developer Neometro have endeavoured to achieve with their upcoming project at Jewell Station.

The report in question is <a href="https://heartfoundation.org.au/images/uploads/publications/Increasing-density-in-Australia-Evidence-Review-2012-trevor.pdf">Increasing density in Australia: maximising the health benefits and minimising harm</a>, a 2012 evidence-based report commissioned by National Heart Foundation of Australia. Neometro prior to the commencement of Jewell Station became aware of the report which investigated the health impacts of medium-high density living.

The investigation revealed many truths about the flow-on effects of increased density in Australian housing. Some of which Neometro explains provides great opportunities for the wider property development industry to further enhance the product they offer for sale. The report found that higher-density housing, when carefully considered, has the potential to improve the physical and mental health of residents, with great flow-on benefits to the community and the environment.

Urban.com.au recently spoke with Neometro's Design Director Jeff Provan and Director James Tutton on some of the potential for design to have a positive influence on the well being of those who reside in their projects, particularly in relation to the Jewell Station project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/neometro.jpeg" rel="gallery-all" title="Neometro's Design Director Jeff Provan and Director James Tutton."><img alt="" class="image-article-full-width-580px" height="233" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/neometro.jpeg?itok=E1ZbZICo" title="Neometro's Design Director Jeff Provan and Director James Tutton." width="580"></a>

<figcaption>Neometro's Design Director Jeff Provan and Director James Tutton.</figcaption></figure>Urban.com.au: How have Neometro endeavoured to implement the ideals from the study?

James Tutton: The largest elements from the National Heart Foundation study which are pertinent to Jewel Station specifically, relate to the fact that clearly having community infrastructure has a positive impact on the physical and emotional well being of people. The community infrastructure however needs to be something that people can either opt into or opt out of.

What we have done at Jewel Station is not create a situation where people have to share laundries or are forced into that co-habitation, but rather they can choose to use community gardens, they can choose to use outdoor leisure spaces etc. and that has a major impact on people's well being.

Another simple, practical example is lighting and if you look at what we're doing from a lighting perspective has an impact on security and security in turn, based on that research has an impact upon people feeling secure within a building, so that's something that we have proactively addressed in the design.

Walkability is obviously a major issue and I wouldn't say that we've hardwired that into the project, but rather the actual site selection process has resulted in something which has immediate proximity to parks. There's park space immediately opposite the development and we have an amount of money which will be going towards the renewal of that park.

Additionally the proximity to retail, education and transport is very strong; we're on the doorstep of Melbourne University, we've got a major retail strip, a bike path, rail line and tram line all within 150 metres of the site. They're all factors which contribute to physical and mental well being in terms of people's living environment.

Jeff Provan: One thing I'll add is in our brief the interior of the apartments and common areas is absolutely crucial to well being and how residents feel. What we're trying to do here with the brief is create that feel of coming in from that fairly harsh environment of railway line, industrial, concrete, asphalt etc. so when you come into your apartment, the idea is that you want to create a calming effect and that's done by various techniques.

Without getting into the nitty gritty, it's a little bit esoteric and a little hard to put your finger on it but apartments are all sort of trying to work with smaller spaces so what you have to do is create a situation that has this light and airy feel about it; the key is to create a calming environment.

The study doesn't quite go into this but you're looking at a building that requires a minimal amount of maintenance so you don't want to be burdening people with the high cost of maintaining an apartment which all comes back to how you design it.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewel_station.jpg" rel="gallery-all" title="Jewel Station development. "><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewel_station.jpg?itok=4nhiaWYo" title="Jewel Station development. " width="580"></a>

<figcaption>Jewel Station development.</figcaption></figure>UM: Does/will the report have an impact on your strategy behind site acquisition: developing projects within areas with a strong community focus and access to recreational areas?

JT: In the current market it's hard enough to buy sites but there are a couple of stand out points from the study in terms of, for example, main roads with high levels of pollution which can obviously be problematic to people's health and in turn means we would avoid them. That's not to say that there aren't ways of mitigating issues.

I guess it's not a position driven by the report per se, but some of the things you may have seen come from the report and the good design guidelines are factors which Neometro have been focusing on for 25 years; they're just common sense from a design and well being perspective.

JP: And I think the reality now is if you're working on an inner city site, generally it's going to be close to public transport so that's sort of a given and I think what James touched on before is we'd rather be doing a building on a railway line even though the rail noise might have a perception of being worse than it is.

Jewel is obviously on a train line so there's a bit of noise but you can mitigate it through double glazing so residents can sleep. If they want to open their door they're only going to hear noise say every half hour rather than the constant noise of a freeway, so they can use their facilities in the manner in which they were designed for.

UM: What are your thoughts on advocating developer contributions to go towards community amenities where sites are restricted in providing an appropriate level of onsite amenity?

JT: Developers do already make that contribution in the form of open space however one of the challenges is the fact that there's not necessarily transparency in the way that the money is used and whether it is directly related to a specific area.

In terms of Jewel Station we've been incredibly fortunate whereby we're doing this development and VicTrack are covering the cost of the public realm. To an extent we're getting a bit of a free kick because it's a partnership in terms of the overall design and development of the precinct.

JP: In terms of what the building does for the community, first and foremost it has to get the architecture and street activation right; how it affects the outside community and how the community see and respect the building. Something not many people get right is the street activation and it's sometimes difficult to do because it can get value managed out.

The crucial aspect for the developer is to make sure that it does work within the urban landscape in terms of how friendly it is, how approachable the building is, what are the functions that are going to go into the building. As James touched on, in projects like Jewel station we're not going to add pools or cinemas, we have to do things that benefit the individual in the building. If you get the community right within the building that will really reciprocate with the outside community.

UM: Thank you for your time gentlemen.
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Laurence Dragomir

High density happiness with Neometro's James Tutton and Jeff Provan

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The public is now able to view plans for Jewell Station's much hyped redevelopment, with documents currently on display for perusal via Moreland City Council's online planning register. After a lengthy community engagement period, VicTrack and development partner Neometro pressed ahead with a town planning submission during July.

Billed as an opportunity to bring residential and retail development to the station precinct in conjunction with an overhaul of Jewell Station's public domain, the project has taken in excess of three years to reach this point. Following periods of public consultation, "The feedback from these sessions was incorporated into Neometro's final designs, which they submitted to council" <a href="https://www.victrack.com.au/jewellstationprecinct#.VewsF_mqpBc">according to VicTrack</a>.

<h2>Public realm improvements</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image164_0.jpg" rel="gallery-all" title="The envisaged remodelling of Jewell Station"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image164_0.jpg?itok=2Je_TPG4" title="The envisaged remodelling of Jewell Station" width="580"></a>

<figcaption>The envisaged remodelling of Jewell Station</figcaption></figure>Documents within the planning application state on numerous occasions that public realm improvements are exempt from this planning application and are for information purposes only. Having said that, a suite of renders accompanying the provided information suggest the design seen above is what is likely to be delivered.

Precinct landscaping will likely see a new Grand Staircase implemented leading onto the station platform, increased seating surrounding the station, areas set aside for passive and programmed activation such as pop up stalls, new lighting and provision for art installations. Two residential buildings will frame the precinct.

Jewell Station itself will be refurbished and will include facilities for Protective Services Officers.

Furthermore after public input, the revitalisation will also include Watson Park to the west of Jewell Station which will be overhauled to include a new playground, enhanced access to the station, community gardens and a flexible project space.

<h2>North residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image140.jpg" rel="gallery-all" title="BKK's contribution as envisaged from Union Street"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image140.jpg?itok=Wn25_s_Z" title="BKK's contribution as envisaged from Union Street" width="580"></a>

<figcaption>BKK's contribution as envisaged from Union Street</figcaption></figure><ul>
<li>579sqm footprint with existing single story industrial use onsite</li>
	<li>Designed by BKK Architects</li>
	<li>Eight level building at 29.9 metres</li>
	<li>44 apartments: 23 x 1BR, 19 x 2BR, 2 x 3BR</li>
	<li>Three level basement for 26 vehicles</li>
	<li>46 bikes spaces at ground level</li>
	<li>Two retail tenancies fronting both Jewell Station and Union Street</li>
	<li>Rooftop yoga/meditation space, BBQ and terrace included</li>
</ul>
<h2>South residential building</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image141.jpg" rel="gallery-all" title="Interaction between old and new"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image141.jpg?itok=e18E8p5d" title="Interaction between old and new" width="580"></a>

<figcaption>Interaction between old and new</figcaption></figure><ul>
<li>1273sqm footprint with empty industrial building and at grade car park onsite</li>
	<li>Designed by MA Architects</li>
	<li>Eight level building at 30.5 metres</li>
	<li>78 apartments: 13 x 1BR, 65 x 2BR</li>
	<li>Three level basement for 74 vehicles and 176 bikes</li>
	<li>Two commercial tenancies and one retail tenancy at ground level</li>
	<li>External terrace at Level 1</li>
</ul>
<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image139_0.jpg" rel="gallery-all" title="Aerial perspective of the Jewell Station redevelopment."><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image139_0.jpg?itok=0WJJFDxF" title="Aerial perspective of the Jewell Station redevelopment." width="580"></a>

<figcaption>Aerial perspective of the Jewell Station redevelopment.</figcaption></figure>VicTrack states on its website that it along with Neometro hold a shared vision of creating "A place that improves Jewell Station and its surrounds, while reflecting the unique character of Brunswick." One could not imagine that extensive public feedback for the project would have resulted in the southern building presenting as a very simplistic endeavour with slight architectural merit.

The northern building for instance maintains a completely active frontage to Jewell Station-Upfiled Bike Path while the southern building's frontage includes a grilled ground level car park and building services mixed with commercial window fronts. More could have been done with the building itself but more importantly how it presents to the public realm.

It's likely the southern building employs precast panels as an effective means to mitigate noise from the adjoining rail line but one should look no further than <a href="http://www.smallgiants.com.au/a-new-eco-village-is-born-the-commons-is-complete/">The Commons</a> nearby to understand what can be achieved on a development plot opposite a rail line.

Gripes regarding one particular aspect of the precinct renewal aside, the overall result to date looks to be highly satisfactory where it matters most: improving the public realm and improving what is currently an unsafe and decrepit area surrounding a key piece of transport infrastructure.
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Jewell Station redevelopment plans now before Moreland City Council

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Brunswick's Jewell Station Precinct redevelopment has progressed with the master plan currently open to public comment. A joint project between land owner VicTrack and property developer Neometro, Jewell Station Precinct forms part of VicTrack’s <a href="https://www.victrack.com.au/en/projects/details/projects%20n-z/station-precinct-enhancement-program#.VNanRjGUfUc">Station Precinct Enhancement</a> program which seeks to cede under-utilised VicTrack-owned land to developers for renewal.

In turn proceeds from the redevelopment of Jewell Station Precinct will allow VicTrack to fund the revitalisation of the station forecourt, creating a safer and more accessible transport hub.

BKK Architects, McAllister Alcock Architects and landscape/urban design practice Glas form the design team appointed to create "A community asset that becomes part of the cultural fabric of Brunswick, ”according to Neometro Director James Tutton​. As seen below both architecture firms are more than capable of creating highly distinctive, small to medium scale developments that also deliver quality urban design outcomes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image64.jpg" rel="gallery-all" title="selected projects from both BKK Architects and McAllister Alcock Architects"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image64.jpg?itok=wr1061_E" title="selected projects from both BKK Architects and McAllister Alcock Architects" width="580"></a>

<figcaption>Selected projects from both BKK Architects and McAllister Alcock Architects</figcaption></figure><h2>Jewell Station master plan highlights</h2>

As sourced via the recent media release, Jewell Station Precinct's design will be heavily influenced by the following factors:

<h3>Activation of the station forecourt</h3>

The station entrance, currently dominated by a large asphalt area, is proposed to be reactivated by a grand staircase with integrated seating, where commuters and residents can sit and take in the precinct’s public art features, public square and enjoy an elevated café terrace looking down Wilson Avenue. This public square is imagined as a flexible space that will evolve with needs of the local community, offering infrastructure to host small events such as pop-up concerts and market stalls.

<h3>Improvements for cyclists and pedestrians</h3>

The Upfield cycle path will be significantly improved to increase safety for pedestrians and cyclists. Rumble strips and slopes will be added to the station’s approach in both directions to slow cyclists and prevent collisions, while clearer markings will highlight to pedestrians the shared nature of the path. Bike facilities, such as pumps for flats and bike racks, are also suggested within the precinct.

<blockquote>
This bike path is a highway for cyclists travelling to and from the city and has been the basis of intense planning to improve the safety and accessibility for both cyclists and pedestrians around the station
<cite>Neometro Director, James Tutton</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_1.jpg" rel="gallery-all" title="Jewell Station precinct. Image courtesy Neometro"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_1.jpg?itok=gOPhp_7A" title="Jewell Station precinct. Image courtesy Neometro" width="580"></a>

<figcaption>Jewell Station precinct. Image courtesy Neometro</figcaption></figure><h3>Apartment design to create a village feel</h3>

Community gardens and two apartment buildings designed with Neometro’s signature passion for great design and architecture will bookend the northern and southern ends of the site. At a proposed eight levels each, the buildings have been designed in accordance with the Brunswick Structure Plan and will feature various commercial spaces and flexible studios at the ground floor interface.

<h3>Improvements to safety</h3>

The western side of the station will see improvements to the public park with lighting, picnic areas, a larger community garden to increase the safety and amenity. Proposed parcel pick-up locker facilities will allow nearby residents to collect deliveries on the way home. A dedicated space is also proposed to service the nearby RMIT campus, which will be asked to outline its desires for the site.

<h2>Comment: better luck this time round</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_1.jpg" rel="gallery-all" title="Ikon Glen Waverley. Render courtesy NH Architecture"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_1.jpg?itok=BVYuzNS5" title="Ikon Glen Waverley. Render courtesy NH Architecture" width="580"></a>

<figcaption>Ikon Glen Waverley. Render courtesy NH Architecture</figcaption></figure>VicTrack's initial attempt at station enhancement is more a tale of woe. Seen above left was the initial design created by NH Architecture for a Glen Waverley Station residential block, which ultimately morphed into a disappointing urban outcome when completed at the turn of 2014. Teaming with Consolidated Properties, Ikon Glen Waverley looks to be more an attempt at cost cutting and maximising profits rather than delivering a lasting positive urban outcome.

How will Jewell Station Precinct provide a better outcome? With Neometro comes a <a href="/news/james-tutton-on-all-things-urban">very different ethos</a> to development, emphasised by their B Corporation status achieved in 2013.

<blockquote>
Success for us is defined by the delivery of social, community and financial outcomes. Jewell Station is the perfect canvas for this approach. The transformation of this precinct will give locals and the wider community a beautiful, safe, creative and active space to play and live in.
<cite>Neometro Director, James Tutton​</cite>
</blockquote>

The hope of course is a far superior outcome to that of Glen Waverley. A period of community feedback for Jewell Station Precinct is now underway with the wider public able and encouraged to provide commentary which will ultimately help refine plans prior to their submission for approval.

Visit <a href="http://jewellstation.engagementhq.com/jewell-station">jewellstation.engagementhq.com</a> for details.
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Jewell Station's redevelopment a step closer

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Urban.com.au's chat with Neometro Director James Tutton continues, following the <a href="/news/james-tutton-on-all-things-urban" target="_blank">first part</a> published earlier this week.

Neometro was the first property developer in Australia to gain <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> status - what are you doing above and beyond the norm?

To become a B Corporation member we really didn't have to change much in terms of what we were doing, although we did need to document a lot of what we were doing by way of community engagement, ESD, governance, equity participation from members, directors and so forth. A great example would be what we call in Australia the HR section of the questionnaires; if a staff member leaves your organisation under good terms - do you welcome them back should they want to return?

We had to document our policy where if a staff member expresses an interest in coming back, even if we don't have a job for them, we kind of just find one for them.

Can the process of gaining B Corporation status be daunting?

The experience can be daunting, there's no two ways about it. I think its quite sensible that the process is broken into two stages.

Initially you jump online, register, complete the questionnaires and I think we came up with roughly 70% - we're now on 86%. Post assessment, B Lab contact the prospective member and identify areas that need to change in your business in order to get certification. Thereafter what is effectively a random audit is conducted prior to certification.

Why is B Corporation status important in Australia?

I've worked quite a lot in the not-for-profit sector and I've seen the lack of entrepreneurialism in the sector. For profit used in the right way can be a massive force for good, ultimately though for-profit tends to attract the hungrier people, smarter people. Leveraging capitalism for positive social, community and environmental outcomes is not necessarily the norm in Australia.

The challenge is there hasn't been a language and metric around that and that's definitely emerging in America and continental Europe more than Australia. Currently there's a real tribe of like-minded entrepreneurs in Australia that aren't satisfied with merely working to climb the corporate ladder - <a href="http://www.bcorporation.net/" target="_blank">B Corporation</a> can give recognition to those people willing to make a difference.

Moving to your current project, 9 Smith Street. You've gone to effort to establish pop-up venues within the existing structure prior to construction. What purpose does this serve when the existing building is to be demolished?

We have <a href="https://www.facebook.com/3000acres" target="_blank">3000 acres</a>, <a href="https://www.facebook.com/slopesprojects" target="_blank">Slopes Gallery</a> and <a href="http://www.broadsheet.com.au/melbourne/food-and-drink/article/place-holder-pops-fitzroy" target="_blank">Place Holder</a> which I feel can create or enhance the sense of community. Our display suite sits in behind Place Holder; personally I take the view that by offering people a well designed, beautiful space to engage and meet, it's a highly desirable outcome, even if they are temporary.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg" rel="gallery-all" title="Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1_0.jpg?itok=u2IMyYHC" style="height:336px; width:580px" title="Image © Neometro"></a>

<figcaption>Image © Neometro</figcaption></figure>When will construction commence at 9 Smith Street?

We've committed to a twelve month period for the pop-up businesses, so early 2015 is anticipated start.

Will Neometro be in charge of the choice of commercial tenants for 9 Smith Street?

Absolutely, often you could look at some of our leasing decisions and say that's uncommericial. From our perspective if we develop a building and place a KFC down stairs, not only does that not sit well with us in terms of our social views, but when prospective buyers go reference our past projects and see that... it's a terrible impression.

The natural extension then becomes does Neometro have an ideal tenant in mind for 9 Smith Street?

Including retail is a bit of a no brainer, but I feel there's a real risk when you get dominated by hospitality. This precinct hasn't really attracted corporate retailers and I suspect that will be the case for quite some time; if that were change anywhere it might be along Gerturde Street but I think that's unlikely to be honest.

Independent retailers are our target and we're speaking to overseas brands who don't currently have a presence in the Melbourne market. Possibly a publishing or cycling apparel outlet, mind you we're looking to bring a number of brands to this site. In general I think this end of Smith Street is just amazing..it's really interesting. To see brands like Aesop next door, David Bromley doing his thing across the road, Double Monk, its a really positive thing and we're not looking to disturb the vibe of the area by introducing inappropriate retailers.

Clearly Neometro prides itself/beats the drum on the high quality living spaces you deliver?

I personally take the view if you deliver a well designed, beautiful space for people to live in, it has an impact upon their wellbeing and happiness - it's a critical factor which is quite often is overlooked. In saying that I'm not being defensive of the fact that we're selling apartments here between $495,000- $800,000, that is what it is. But I would argue that we're selling homes that people will be happy in as opposed to selling glossy pictures of what apartments might look like and then finding out a large margin exists between render and reality.

Without sounding in any way presumptuous on behalf of Neometro, I think we can play a small role in leading the sector toward a more socially driven outlook, and I think that's something that is possible. It's a sector that has a long way to go.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_17.jpg" rel="gallery-all" title="9 Smith Street, internally and externally. Images © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image8_17.jpg?itok=wptQDhiA" style="height:211px; width:580px" title="9 Smith Street, internally and externally. Images © Neometro"></a>

<figcaption>9 Smith Street, internally and externally. Images © Neometro</figcaption></figure>Any plans to upscale to high-rise projects?

I think we would be reluctant to deliver a project over 80 apartments; we want to grow as a business doing more of the same as opposed to doing huge projects. A critical factor is depth of market as we find that with a quality of product, it's difficult to sell 200 units in an efficient timeframe whereas selling 50 units is doable, plus we have a focus on the owner occupier market with our projects which demands more intimate developments.

So brand recognition and hitting the target market are critical to Neometro?

Many developers sell through financial planning channels, we don't at all so sales are largely to owner-occupiers and sold by Neometro, not by some accountant in Wollongong. It's been very interesting in terms of Neometro being able to effectively articulate who we are and what we do to our market.

Neometro is in business to make a commercial return but we're also in business to make homes which we're immensely proud of. From a design perspective and in terms of build quality and amenity, I think we've articulated what we do a bit better in this project than what we have in others.

We're proud of what we do, if you look at our credentials it paints a history of the projects we've completed and it also talks about what we've done from a social and community perspective.

What's next for Neometro?

We're about to start construction on George Corner, it's a great project. We're also halfway through Walsh Street, South Yarra and are about to start construction on a project in Toorak.

Right now we're also looking at three other development sites, one south of the river and two north which in a broad sense are not dissimilar to what we've done here at 9 Smith Street. One in particular has a very substantial community interface to it for a variety of reasons - it will be one interesting project!
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James Tutton on all things Urban (continued)

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Recently Apartments.com.au sat down with James Tutton for a thoroughly interesting, jovial and at times colourful interview on all things urban. A man whose credentials are impressive as they are varied, chief amongst them is co-director of property development firm Neometro.

<blockquote>
James joined Neometro four years ago to drive the development and commercial side of the business while maintaining its strong design integrity. James is the entrepreneur behind the immensely successful Moonlight Cinema, pioneering the outdoor cinema business in Australia and eventually selling it to an ASX listed corporate group in 2006.
<cite><a href="http://neometro.com.au/cms-our-people/james-tutton.phps">Our People: Neometro Developments</a></cite>
</blockquote>

<h2>The CV</h2>

<ul>
<li>Board Member - B Corporation, a not for profit organization which provides assessment &amp; certification for companies seeking to deliver positive social &amp; environmental outcomes while ensuring strong financial performance.</li>
	<li>Non-Executive Director - Shout For Good, a web and app based fundraising platform. Shout aims to leverage technology and social media to generate micro donations for its clients while providing consumers with a streamlined &amp; functional user experience</li>
	<li>Co-founder / Director - SMILING MIND - a "modern meditation for young people". An entrepreneurial not for profit organisation that has been established to teach young people Mindfulness Meditation as a stress management &amp; resilience tool.</li>
	<li>Director / owner - NEOMETRO</li>
</ul>
<h2>The interview</h2>

We begin by asking James: what challenges surround increased density and appropriately sized urban development?

The inefficiency is evident. I'm not a planner, just a guy with a BA in Philosophy, however to me it does not seem like rocket science. It makes so much more sense to build housing which is in immediate proximity to infrastructure, transport, employment, education and everything else. You go out there and look at broad acre developments; this is inefficient in the context of environmental issues, in context of community happiness, transport issues, hospitals etc. It goes on and on and on.

You then look at towers and think... well? I'm not saying towers are wrong, they absolutely have their place but it's about finding an appropriate balance. One of the things if find quite challenging is that you can have a precinct in immediate proximity to rail infrastructure etc. earmarked for medium density development in an area where there are ostensibly progressive thinkers, who then take developers to VCAT with the view that oh no you're evil, you're creating homes for people. That's so hypocritical!

It's the core of a real NIMBY culture which is just is not that positive. It's generalising but some of the views coming out of the Greens have been completely at odds with sensible environmentally focused planning. It can be madness.

Will planning zone reforms coax Neometro into markets beyond its established inner Melbourne footprint?

I look at Brunswick and think absolutely, there are opportunities there. Although can you afford to do an apartment development in Dandenong? No, that's the economics being what they are.

We love Brunswick; there's a lot of poor quality development there although my view is the poor quality development is not a reflection of demand. There's a lot of demand for high quality development from a buyers perspective.

Can you elaborate on why outer ring locations such as Dandenong or Frankston are difficult apartment market from a developers perspective?

It's a mixture of factors. Let me begin by saying inner city sites carry a higher land price therefore you need to get density to pay for it - a $6-7 million dollar slice of land requires you get yield by height. Construction costs being what they are dictate that lower density dwellings such as townhouses are not possible for the site. Should you go to Dandenong, the economics are that the land is cheaper and therefore building townhouses is more efficient in that context, and also meets the level of buyer demand.

I look at Frankston from a planning perspective and think why isn't there fast train and medium density housing in Frankston? It's an absolute no brainer and would entice property developers, but I don't think its going to happen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Dandenong_CBD_in_2013_as_viewed_from_railway_station.png" rel="gallery-all" title="Dandenong anyone? Image courtesy Wikipedia"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Dandenong_CBD_in_2013_as_viewed_from_railway_station.png?itok=VvfDRcD4" style="height:397px; width:580px" title="Dandenong anyone? Image courtesy Wikipedia"></a>

<figcaption>Dandenong anyone? Image courtesy Wikipedia</figcaption></figure>Is Government investing public money via schemes such as Revitalising Central Dandenong a worthwhile pursuit?

Not my view as a professional, just my lay view but there's a tipping point where things become viable. I mentioned Frankston in the sense that I feel it's very underpriced from a residential perspective because there is no quality public transport infrastructure through to Melbourne. It's just my two cents worth but like Dandenong there is an amount of stigma attached in a social context which has an impact on prospective buyers.

Long term and with further investment it's highly doable. Box Hill for instance is now in its own right more of an economic hub and on top of that it's closer to Melbourne which is attractive to potential apartment buyers. Whereas in Frankston the rail line is not that workable which limits connectivity to Melbourne, although the beaches are beautiful and it has the infrastructure that goes with a small city.

What would make a property developer venture into outer suburbs?

Should the factors that we've discussed become reality, from Neometro's perspective we'd also need to have the comfort that people would recognise what we offer. Even in Fitzroy where we have a design literate audience, some people come along and say Neometro is selling product for x thousands per square metre and the bloke down the road is selling it for one thousand dollars a square metre less. On top of that Neometro's apartments are proportionately larger, because that's just what a nice apartments need to be.

The guy down the road has a dog box; you apply the lower per square metre rate and the fact is that it's smaller - the actual quantum in dollar terms between one apartment and another becomes significant. Around here (Fitzroy) people look at that and understand it - 'I'm getting what I pay for' - that's the key.

But when you hit outer suburbs such as Dandenong, do you have a buyer group who actually understand the variations of quality on offer? That's a challenging thing, I'm not saying they don't, I'm just not personally convinced there is that market.

<h2>To be continued</h2>

During this week, <a href="/news/james-tutton-on-all-things-urban-continued" target="_blank">part two of our chat</a> with James Tutton will focus on B Corporation status and what it means, inner-city issues plus Neometero's current and future direction.
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James Tutton on all things Urban

<html><body>
Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
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