Castle Hill’s booming development market is set for another boost, with builder-developer Buildex proposing a new mid-rise apartment building near Castle Towers.

Buildex has submitted plans to The Hills Shire Council for a <a href="https://www.apartments.com.au/new-apartments/197-old-northern-road-castle-hill-nsw-2154">nine-storey building comprising 57 apartments</a> on Old Northern Road. The company acquired two adjoining sites earlier this year, totalling more than 2,683 sqm.

Texco Design has prepared the scheme, which includes five one-bed plus study apartments, 37 two-bedrooms, and 15 three-bedrooms.

Castle Hill has become a hotspot for developers in recent years, undergoing significant transformation driven by the opening of the Hills Showground Precinct to development and the introduction of two metro stations servicing the suburb.

Developers including Deicorp and Kassis Homes have already completed projects, and are progressing future developments, while Meriton, Arada, and Ellipse are currently delivering new projects in the rapidly evolving area.

Staff Writer

First look: Buildex plans 57 apartments near Castle Towers

Gold Coast developer&nbsp;<a href="https://www.apartments.com.au/developers/immerse-projects">Immerse Projects</a>&nbsp;has unveiled what it intends to deliver at its recently acquired Toowong site, its debut apartment development in Brisbane.

Immerse, founded by John Kearney who is also the founder of regarded construction company Greyburn, secured the prime Sylvan Road site <a href="https://www.apartments.com.au/news/qld/first-look-immerse-projects-moves-into-brisbane-apartment-market-with-toowong-site-acquisition">earlier this year</a>, in an area which has historical significance to Kearney who&nbsp;studied at the nearby University of Queensland.

"It feels like a full circle moment," Kearney told&nbsp;<a href="https://www.apartments.com.au/" target="">Apartments.com.au</a>.&nbsp;

“I spent many nights at the Regatta Hotel just down the road, as have most people in&nbsp;<a href="https://www.apartments.com.au/developments/brisbane-qld" target="">Brisbane</a>. It’s one of the city’s most well-known hotels, and with several cafes, restaurants, and a CityCat stop nearby, it’s become an even more attractive place to live.”

He is planning a <a href="https://www.apartments.com.au/new-apartments/22-24-sylvan-road-toowong-qld-4066">15-storey project with 88 apartments</a> above an activated ground plane with a shop and hospitality spaces.

<img alt="Toowong podium" data-entity-type="file" data-entity-uuid="c350436b-9d64-46cc-ab6f-defc009e1b65" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium_0.png?VersionId=zt7A0_14M62TkZ61YHnGmEck9KM9HqDA" />

The architecture, led by <a href="https://www.apartments.com.au/interior-designers/bda-architecture">BDA Architecture</a>, presents a tower massing that responds to the area's evolving mid-rise context. The scheme incorporates podium and rooftop communal spaces, while the commercial elements aim to activate the Sylvan Road frontage and enhance the site's interface with the adjacent parkland.&nbsp;

Landscaping plans by Ivy May Landscape Architects include subtropical planting and deep soil zones to support stormwater management and visual integration.

Supporting documentation from Mewing Planning Consultants notes that "the proposed development will deliver a mixed-use outcome that enhances the vibrancy of the Sylvan Road corridor" and highlights its proximity to high-frequency public transport and community facilities.

<img alt="First look: Immerse Projects moves into Brisbane apartment market with Toowong site acquisition" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/22-24%20Sylvan%20%20Rd%20Toowong_Markups.jpg?VersionId=u4_IGzpYLPFfAZSsgCZynov3bm7umwJ." />

&nbsp;

There's been little new apartment development in Toowong in recent years. The most notable is Consolidated Properties two-tower Monarch Residences, which is approaching completion with nearly all of its 224 residences sold.

Kearney describes&nbsp;<a href="https://www.apartments.com.au/developments/toowong-qld-4066" target="">Toowong</a>&nbsp;as a suburb with real depth.

"The suburb attracts everyone, from students to retirees, and that's what makes it interesting."

Joel Robinson

First look: Immerse Projects reveals debut Brisbane apartment development in Toowong

<a href="https://www.apartments.com.au/developers/hyecorp-property-group">Hyecorp</a> is down to its final three-bedroom apartments at Audrey, the developer’s parkside St Leonards South project, pairing the remaining homes with a limited-time offer.

The developer is extending a five per cent deposit and a $50,000 settlement rebate on selected apartments, aiming to help owner-occupiers secure one of the final homes ahead of move-in in early 2026.

[smartcode_project:default project_id=110379 project_image_fid=311393]

Located on Canb​erra Avenue opposite Newlands Park, <a href="https://www.apartments.com.au/new-apartments/audrey-st-leonards-13-19-canberra-avenue-st-leonards-nsw-2065">Audrey</a> comprises 102 residences, including a mix of three-bedroom residences and a double-storey, five-bedroom terrace with two outdoor areas.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a> and delivered by <a href="https://www.apartments.com.au/builders/north-shore-property-construction">North Shore Property Construction</a>, the project reflects Hyecorp’s focus on owner-occupier planning, with open-plan layouts, extensive storage integration, and a material palette built around stone, oak timber flooring and bespoke joinery. Many of the three-bedroom apartments capture views toward the city and Harbour Bridge.

[smartcode_project:default project_id=110379 project_image_fid=207373]

Hyecorp’s internal design team, Jackson Teece, has emphasised a consistent level of specification across the building, including Miele appliances, integrated refrigeration, brushed metal tapware and large-format stone detailing that conceals cabinetry.

The Tiffany Collection, crowning the development on Levels 12 to 15, features added luxury of fluted standalone baths, heated bathroom floors, custom walk-in robes and upgraded appliance packages across its spacious 155 to 159 sqm homes.

[smartcode_project:default project_id=110379 project_image_fid=301367]

Beyond the private residences, Audrey carries a strong amenity focus. Residents have access to an indoor lap pool and spa, personal training studio, private cinema, music room and private dining room.

A landscaped rooftop terrace with CBD views anchors the communal offering, complemented by an onsite café and an integrated daycare centre within the project.

[smartcode_project:default project_id=110379 project_image_fid=198680]

The location continues to be a drawcard for buyers, with new retail additions at Mall 88, including Coles, alongside Woolworths and the established offerings of Forum Plaza. St Leonards Station and Crows Nest Metro is within easy reach, as are local health precincts such as the Royal North Shore Public and Private Hospitals. Nearby green spaces include Newlands Park, Gore Hill Oval and Naremburn Park, supporting strong day-to-day amenity for families and downsizers alike.

Hyecorp is expected to welcome residents to Hyecorp in early 2026.

[smartcode_project_cta:default project_id=110379]

Audrey St Leonards nears completion – settlement bonus now available

<a href="https://www.apartments.com.au/developers/freecity">Freecity</a>&nbsp;has been given the green light to develop its flagship mixed-use project in the Crows Nest metro precinct.

The NSW Government's Housing Delivery Authority approved the 40-storey tower, aligning with the NSW Government's Transport Oriented Development (TOD) agenda to deliver more homes in highly connected, high amenity locations.

The $600 million tower, at 378-398 Pacific Highway, will comprise 178 apartments with resident amenities, two levels of commercial offices, and a curated retail offering. Freecity will also dedicate a 10 percent Affordable Housing Contribution, supporting the Governments broader housing objectives.

<img alt="Freecity Crows Nest" data-entity-type="file" data-entity-uuid="4de9b03b-e8aa-4929-b3f1-6747acbe6b73" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Freecity%20Crows%20Nest%20Project.jpg?VersionId=oWwFWxGj_oUFEYX4j_qRFdSzcShLw3DG" />

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the tower will offer a diverse residential mix, from one-bedroom homes to expansive four-bedroom penthouses, all crafted to maximise light, views and liveability.

Lawrence Zheng, Co-Founder and Joint CEO of Freecity Group, said the approval represents a significant step forward for both Crows Nest and Freecity.

"We are proud to be delivering a landmark project that brings new homes, new amenity and new economic activity to one of Sydney’s most strategically connected locations,"&nbsp;Zheng said.

"With our $6 billion pipeline of 12 mixed-use projects, this development reinforces Freecity’s commitment to helping deliver the housing supply and transport-integrated precincts the Government is championing.”

Michael Romano, Executive Director of Development, said the companies focus is on "creating places that genuinely enhance how people live day to day - communities that balance accessibility, amenity and neighbourhood vibrancy.”

“This project reflects the future of urban living - design led, highly liveable and seamlessly connected to the city’s major transport, employment and education hubs. Being directly opposite the Crows Nest Metro means residents can access the best of Sydney with unrivalled convenience."

&nbsp;

Freecity secures approval for Crows Nest metro precinct tower

The Bedford by Mosaic marks the culmination of a near-decade journey for South East Queensland’s most active developer.

Mosaic Founder and CEO, Brook Monahan, said the company first identified the prime Prospect Street, Kangaroo Point site in 2016 as an A-grade opportunity they were eager to secure. They almost bought it at the time, before it was ultimately acquired by Woolworths’ development arm, Fabcot.

The opportunity resurfaced late last year when the site, vacant for nearly three decades, was offered for sale again.

Backed by years of history, feasibility research, and detailed product planning for the 3,195 sqm corner site, Mosaic was able to move swiftly. The Bedford by Mosaic is now proving a clear market success, unsurprising given the depth of work the developer had undertaken on the location and potential density mix well before they owned the land.

Active across both Brisbane and the Gold Coast, and with a development pipeline more than $2 billion, Mosaic has already sold 90 per cent of apartments in what has become the area’s most significant residential addition in more than a decade.

[smartcode_project:default project_id=134792 project_image_fid=328119]

Designed by BDA Architecture, The Bedford comprises 128 two- and three-bedroom apartments, including the Masterpiece Series Skyhomes across the top two levels. These residences offer the largest floorplans and the best views over the river and city. Premium inclusions—such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature in every apartment, not just the top-tier offerings.

A defining feature of The Bedford is its integrated mixed-use component, set to deliver Kangaroo Point’s first Woolworths supermarket, along with a café and liquor store, bringing long-awaited convenience to the peninsula.

[smartcode_project:default project_id=134792 project_image_fid=355673]

Residents will also enjoy one of Brisbane’s most comprehensive amenity collections. Dubbed the Rooftop Recreation &amp; Retreat Sky Terrace, the wellness-focused spaces include a resort-style pool with sun deck, an indoor/outdoor gym, spa, sauna, steam room and cold plunge.

Additional amenities include a residents’ lounge and relaxation zones, a private dining room with kitchen, barbecue areas, landscaped gardens, an outdoor viewing deck capturing city and river views, and a bookable golf simulator.

[smartcode_project:default project_id=134792 project_image_fid=355681]

The remaining residences at The Bedford span the upper levels of the building and include two- and three-bedroom floorplans, which start from $1,645,000.

Mosaic's in-house building arm has already commenced construction on The Bedford. They estimate a late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328121]

Monahan notes that Mosaic’s most successful projects often begin years before the first plans are drawn. Their new South Brisbane development is no exception, initially making it onto their radar in 2018.

“We aren’t opportunistic,” Monahan says. “Every site purchase is well considered and thought out. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we are looking at now that we might not secure for several years.”

Mosaic is set to launch its new South Brisbane project&nbsp;in the next year, while its latest Gold Coast development,&nbsp;<a href="https://www.apartments.com.au/new-apartments/josephine-by-mosaic-166-the-esplanade-burleigh-heads-qld-4220">Josephine</a>, is coming soon to Burleigh Heads.

[smartcode_project_cta:default project_id=134792]

A decade in the making: Mosaic's long-awaited success story at The Bedford, Kangaroo Point

Marshall White

<html><body>
The Melbourne residential market has experienced years of unprecedented growth that saw prices peak in November 2017.

Now, after decades of rapid price hikes, the market is starting to self-correct to a level more traditionally akin to a ‘normal’ market, with organic ebbs and flows.

The recent correction, however, has sent waves of concern among buyers and industry commentators alike, with many pronouncing that this might signify the end of the fabled ‘bubble’.

But Australia has seen this many times before, and each time the market bounces back stronger than ever.

After each downturn, of which there have been at least half a dozen since 1980, the market has recovered within a short time and prices have resumed on a steady upward rise.

Seasoned property stalwarts such as Elias Jreissati of Bensons Property Group, and Leonard Teplin from Marshall White Projects have seen it all before, watching as Melbourne’s cyclical market rose and fell countless times over the years.

They say the market has reached real value levels and market fundamentals point to a positive upswing in 2019, meaning now might just be the best time to pounce, and make the most of current conditions while they last.

<h2>What they say...</h2>

<blockquote>
“The apartment market for off-the-plan remains consistent, with enquiry meeting demand through most of 2018 within strong areas of Melbourne. Given the relative affordability of finance for couples, these buyers are happy to invest more, move to stronger areas or purchase bigger apartments. Subsequently our average sale price of an off-the-plan apartment rose to $963,000 this year.

There will always be demand for well-designed and appointed projects within good locations, close to amenities and infrastructure offering carefully considered floorplans that cater to the end buyer’s needs. These basic fundamentals have buoyed Melbourne’s property market and continue to get stronger.”

It’s true that certain sections of the buying market have had to seek alternative methods to access credit, but that hasn’t diminished the appetite for good property. What we’re seeing is a slew of new lenders filling those gaps for first home buyers, downsizers and families who are still looking to buy new apartments or town homes off-the-plan.

Unemployment rates are at record lows, Australia’s GDP went up by 0.7% last quarter and construction and infrastructure investment remains incredibly strong. Buyers are buying and developers that are meeting demand with quality product are selling – there’s no doom and gloom in the wealth belt of Boorondara, Stonnington and Bayside.”

- Leonard Teplin, Director, Marshall White Projects
</blockquote>

 

<blockquote>
“The market will always ebb and flow – the extent of the current softening is highly exaggerated and sensationalised. The Melbourne housing sector had very strong growth for nearly 10 years, it is natural that there will be a slowdown for a while.

The fundamental driver of housing is population growth and it continues unabated. Overseas immigration is still strong, people are still growing up and wanting to move out of home, downsizers are still wanting to downsize and people wanting to own their own home still aspire to do so. These facts never change.

With the mad heat having dissipated from the market, there should be more quality stock available for the discerning purchasers. The thing with property is that if you own it for the long term, it always forgives you and profits you.”

- Elias Jreissati, Group Chairman, Bensons Property Group
</blockquote>
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urban.com.au

Now is the Time to Buy say Industry Stalwarts

<html><body>
In this week's podcast I'm joined by Laurence Dragomir and we talk about the Melbourne's development by tram series, RMIT's New Academic Street, <a href="/news/leonard-teplin-discusses-whats-next-for-melbournes-property-market-in-2018">Laury's interview with Leonard Teplin</a>.

Ps. I'll try to not talk as fast next time!

<iframe allow="autoplay" frameborder="no" height="300" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/397190265&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true" width="100%"></iframe>

 
</body></html>

Alastair Taylor

Weekly Podcast: Episode 2 - Development by Tram, RMIT NAS and Leonard Teplin

<html><body>
Sales and marketing agents Marshall White have shifted their focus to virtual reality as a selling tool due to shifting preferences and expectations from prospective buyers.

Based upon recent project marketing experiences, younger generations heavy reliance upon the digital sphere has allowed Marshall White to sell out projects without a physical display suite.

As sales agent for <a href="/buildings/no-308-308-carlisle-street-balaclava">308 Carlisle Street</a>, Marshall White managed to sell all apartments within the project without a display suite or budget toward traditional print advertising. All 45 apartments were sold in under six weeks with the majority of purchasers aged between 25 and 30.

Marshall White believe buyers were drawn to location, enticed by what they term "a refined sales campaign" that simply put forth the advantages of a well-connected lifestyle coupled with an apartment of quality.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/00117814_img_02_1600x.jpg" rel="gallery-all" title="308 Carlisle Street exterior. Image courtesy Marshall White"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/00117814_img_02_1600x.jpg?itok=X5DzXEgI" title="308 Carlisle Street exterior. Image courtesy Marshall White" width="580"></a>

<figcaption>308 Carlisle Street exterior. Image: Marshall White</figcaption></figure>Urban.com.au spoke to Leonard Teplin, Projects Director at Marshall White, who sees this as an opportunity to better invest the hundreds of thousands of dollars developers would spend on lavish display suites into innovative alternatives that are not only cost and time effective, but more authentic and impactful.

<blockquote>
This generation has changed the game; they are heavily reliant on the digital sphere and entrust it with major life decisions. People plan dates, book accommodation and apply for jobs with people they’ve never met and in places they’ve never been, online every day – so why would we expect any less of them when it comes to purchasing property?

Buyers are overloaded with choice and bombarded with advertisements, which has made them less perceptible to traditional marketing tactics. In order to be effective you must know your audience, what they value, who they trust, where they source their information – these things often hold more significance than their gender or profession and allow us to develop tailored marketing strategies that resonate with our buyers on a deeper level.

An integrated approach simplifies the sales process and leverages technology, videography, photography, renders, brand partnerships, and direct marketing to achieve a far more cost effect result within the shortest possible time frame.
<cite>Leonard Teplin, Projects Director, Marshall White</cite>
</blockquote>

While digital marketing has hit the mark with younger buyers, Leonard Teplin acknowledges print media as still maintaining an integral role to play in the sales process with older purchasers.

In order to access the virtual reality display without a physical display suite, prospective buyers would visit the Marshall White offices where all the necessary technology is in-house. A interactive display of approximately 72 inches occupies a space within Marshall White's offices and the general consensus has been positive, particularly for buyers who would otherwise struggle to visualise themselves in a prospective apartment space.

<blockquote>
What we've tried to do is create a 3D experience where the buyer puts on the headset which allows them to stand in the kitchen or bathroom and get a real sense and feel for the space. Virtual reality is the perfect solution for taking your product interstate or internationally, without having to build display suites or rely on printed or digital advertising material.

You're providing buyers with a fully immersive experience of the apartment and we expect more and more developers to embrace the concept.

<cite>Leonard Teplin, Projects Director, Marshall White</cite>
</blockquote>

Earlier this year the agency in tandem with <a href="/developers/moda-corp">Moda Corp</a> sold all 27 luxury apartments at High &amp; Spring in the same time frame as 308 Carlisle without any traditional or digital advertising, achieving a sales average of approximately $1,050,000 per apartment. This was done via Marshall White's database of existing clientele and interested parties.

Teplin believes that if a client is prepared to work with them in delivering a product to the market, then in those circumstances traditional advertising becomes obsolete as there's already a ready made audience for that particular type of property.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arch2a.jpg" rel="gallery-all" title="High &amp; Spring has proven successful without traditional advertising. Image courtesy Marshall White"><img alt="" class="image-article-full-width-580px" height="279" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/arch2a.jpg?itok=hzPtPpRR" title="High &amp; Spring has proven successful without traditional advertising. Image courtesy Marshall White" width="580"></a>

<figcaption>High &amp; Spring has proven successful without traditional advertising. Image: Marshall White</figcaption></figure>Looking further ahead at the potential implications of the Victorian Government's soon to be introduced apartment standards and their impact on the market, Leonard Teplin expects an increased number of sites would be considered 'undevelopable' due to excessive setback requirements.

Teplin argues that minimum ceiling heights of 2.7 metres are "fine but we need to make sure the planning scheme gets adjusted accordingly so that mandatory height limits in certain zones (such as Residential 1: 9 metres) can cater for three levels at 2.7 metres."

Most sites will reduce in value, says Teplin, and the government may not care about this but if implemented in its current form, there will be a long period of no development (like <a href="/new-apartments/sydney-nsw">Sydney</a>) whilst the price of housing goes through the roof.

Sites will only start to stack up financially once the rate per square metre gets to "ridiculous levels like Sydney… these proposed amendments will kill what little affordability there is left in the market."
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Laurence Dragomir

Discussing the future of the apartment market with Leonard Teplin

<html><body>
Super penthouses atop Melbourne's tallest apartment projects may be the headline story, but there is currently a groundswell within the inner and middle suburb luxury apartment sector as a string of new boutique projects on offer. Running hand in hand with these new releases is evidence that luxury off-the-plan property sales are substantially on the rise.

Property sales agent Marshall White Projects recently released figures showing that year on year sales of apartments valued in excess of $650,000 rose from 278 in 2014 to 507 during 2015. Further the agency recorded 51 off-the-plan sales over $1.5 million in 2015, with just 20 logged for the same period in 2014.

This equates to a 250 percent increase in just one year.

<blockquote>
There is no doubt that the off-the-plan market has changed considerably in the past 18 months. Traditionally, off-the-plan sales have suited first home buyers who may not have the capital behind them to buy a freestanding home, and local investors due who were drawn to the tax breaks and savings when purchasing off the plan.

Now, however, developers and sales agents have identified a new market demographic in older downsizers or families who want to spend the same amount of money they would on a terrace home, however they are now seeking out larger luxury apartments as a viable lifestyle option.

Over the past 12 months I would estimate that approximately 30 percent of our owner occupier purchasers have been downsizers, compared with just 15 percent the year before.

With this changing market in mind we are now recommending that our clients have consolidation opportunities already prepared before going to market for all new developments to allow for a substantial weighting towards large, three bedrooms, luxury apartments.
<cite>Leonard Teplin, Director, Marshall White Projects</cite>
</blockquote>

In the broader sense Apartments.com.au has also noted an increase in the inclusion of three bedroom apartments in many of the projects that have entered the Apartments.com.au Project Database of late, with certain projects now containing a majority three bedroom dwellings.

Customisation is also increasing in off in the off-the-plan market according to Marshall White Projects, with older owner occupiers now firmly in the driver’s seat when it came to the personalised design, layout and finish of their new apartment.

<blockquote>
It would be rare in this market if we didn’t sell a project without at least one instance of customisation or amalgamation. Today’s luxury apartment buyers know exactly what they want and they have the money behind them to make it happen. We are constantly seeing buyers purchase two apartments next to each other and working with the architects to create a truly bespoke, three or four-bedroom home.

18 months ago developers wouldn’t dream of creating a three bedroom – two living area or four-bedroom apartment within their projects – let alone a whole building of them – but now we are finding these larger offerings are the first to go, and if a building doesn’t have a three to four bedroom offering buyers will purchase two smaller apartments and customise their own.
<cite>Leonard Teplin, Director, Marshall White Projects</cite>
</blockquote>


Leonard Teplin has also called on the State Government to overturn the controversial Neighbourhood Planning Zones in order to keep up with this growing demand.

<blockquote>
This luxury downsizer market doesn’t want to live in a high rise building in the CBD; they are seeking low-rise, boutique apartment developments in quiet side streets in locations like South Yarra, Hawthorn, Camberwell, Toorak and Armadale. The problem is these new Neighbourhood Zones have now locked up much of the land that is suitable for these developments, which is severely limiting demand and creating undo pressure on the end user.

This will only inflate apartment prices down the track so something must be done to ensure we can continue to feed this demand into the future.

<cite>Leonard Teplin, Director, Marshall White Projects</cite>
</blockquote>


In light of the above seen below are three newly release projects set to further add to the Melbourne's luxury apartment stock:

<h2>Lindsay Brighton</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_3.jpg" rel="gallery-all" title="Jacmax's Lindsay Brighton. Image: Jacmax"><img alt="" class="image-article-full-width-580px" height="276" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_3.jpg?itok=1d8qDFQX" title="Jacmax's Lindsay Brighton. Image: Jacmax" width="580"></a>

<figcaption>Jacmax's Lindsay Brighton. Image: Jacmax</figcaption></figure>Internationally award winning architects, Fearon Hay and property developer Jacmax has combined to create Lindsay Brighton. The first Victorian residential project for the New Zealand based design firm is designed with luxury detail in mind.

Three-meter high ceilings, seven-meter natural stone kitchen bench tops and full-height libraries with associated timber, bronze bookcases and ladders are some of the features included within the three level development.

<blockquote>
We wanted to transform the idea of apartment living through crafting a prestigious residential offering with opulent simplicity, providing a low maintenance, luxury lifestyle. There were no limitations when designing the residence. Fearon Hay were given a completely blank sheet.
<cite>Trent Skurrie, Director, Jacmax</cite>
</blockquote>

11 apartments make up the development with nine two and three-bedroom dwellings in addition to two penthouses. Pricing for the project begins at $1.6 million through to $4 million with apartment sizes beginning at 135sqm and increasing to a Penthouse-sized 297sqm.

<h2>Autun</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16_5.jpg" rel="gallery-all" title="Marshall White Projects will market Autun. Image: theautunestate.com.au"><img alt="" class="image-article-full-width-580px" height="282" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image16_5.jpg?itok=uE09nCGf" title="Marshall White Projects will market Autun. Image: theautunestate.com.au" width="580"></a>

<figcaption>Marshall White Projects will market Autun. Image: theautunestate.com.au</figcaption></figure>Marshall White Projects' latest offering is the Autun Estate low-rise apartment and townhouse project located in a quiet side within Malvern East.

Designed by Conrad Architects and with interiors by SJB, the development will consist of two, three and four bedroom residences with the surrounding gardens created by Jack Merlo Design. Builder Glenvill Homes has been appointed with the high-end project townhouses selling for $1.2 million and beyond.

<h2>Englefield</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_8.jpg" rel="gallery-all" title="Englefield exterior &amp; interior. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_8.jpg?itok=o3DNiQgv" title="Englefield exterior &amp; interior. Image: Perri Projects" width="580"></a>

<figcaption>Englefield exterior &amp; interior. Image: Perri Projects</figcaption></figure>Perri Projects has created the ‘Tailored Living Residences’ concept that will see home automation, personalised valet services and remote control technology delivered to residents as part of Perri Projects’ new ‘The Englefield’ development in South Yarra. The bespoke development will hold seven penthouse-sized apartments.

<blockquote>
Our experience and research have indicated that there is a new demographic of purchasers seeking out luxury apartments in curated developments that offer convenience as well as space and privacy.

These purchasers are seeking a luxury apartment with either two or three bedrooms, a study and a large outdoor entertaining space, in a low-rise, premium address that affords them the privacy they desire. We have designed The Englefield to embody these principles; every apartment is of a large, discerning size, equipped with the highest calibre fittings and materials, and embellished with incredible lush landscaped surrounds.

We have enhanced the appeal of the project even further by adding unparalleled service and luxury to our owners through our tailored living concept
<cite>David Scalzo, Director, Perri Projects</cite>
</blockquote>
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silvermb

The luxury apartment market on the rise

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It’s been just over two years since the Victorian Government’s controversial Neighbourhood Residential Zones were gazetted, which restricted new apartment development to certain ‘zones’ within each suburb, thus limiting development on side streets and other designated areas to single-lot dwellings.

The planning amendment was one long fought for by the residents of some of Melbourne’s most affluent suburbs like those surrounding Marshall White’s four offices through Boroondara, Stonnington and Bayside, as they strove to protect their leafy-green streetscapes from new apartment buildings.

Many would say it’s been a win for the residents, however something incredibly interesting and unprecedented is now occurring as a result.

For the first time in recent memory, the same demographic which once vehemently opposed new developments - baby boomers and empty nesters - are looking to sell the family home and purchase a large, bespoke apartment in the same neighbourhood they know and love. It’s an extraordinary shift in sentiment from say two or three years ago when this particular demographic wouldn’t even consider living in an apartment.

On the contrary, now they have wholeheartedly embraced it, but there’s just one problem – the type of apartments they are seeking; boutique projects located on quiet side streets away from the hustle-and-bustle of the main road traffic, don’t actually exist anymore due to the flow on effects of the new planning regulations which have severely restricted new apartment growth in these suburbs.

Developers are now adjusting to the new regulations by purchasing what properties they can on main roads, and redeveloping them into large-scale new apartment buildings. Some landowners are even now cashing in by combining their sites and selling multiple adjoining parcels for a huge profit.

But, with development opportunities now so restricted, developers simply can’t keep up with the demand for more boutique developments of say 10 luxury apartments in quiet neighbourhood streets.

As baby boomers and empty nesters continue to flood the market, there is simply not enough new product coming to market in Melbourne’s inner east and northern suburbs to keep up with demand. With the rapidly changing market, the time is now to reassess the neighbourhood planning guidelines in order to free up the pipeline of new apartment developments in order to adequately satiate demand.

A market as dynamic as Melbourne’s demands flexible planning schemes that provide clarity, are nimbly changed and evolved to keep up with constantly changing market needs.

This new wave of apartment-embracing downsizers will just continue to grow as more and more people seek to trade in their family home for something more manageable, yet still with the luxury finishes and amenity to which they have become accustomed.

Our planning regulations are behind the times and we urgently need reform in order to better serve the market in the future.

Leonard Teplin is Director of Marshall White Projects.

Lead image courtesy Trust Advocate
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Leonard Teplin

Government should re-assess the neighbourhood planning zones

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Ageing in place and housing shortage are the two biggest buzz words in property at the moment, with current reports suggesting that older generations are refusing to downsize, causing a shortage of housing for younger buyers.

However, Marshall White Projects is in fact witnessing the opposite – now more than ever before we are seeing a substantial number of retirees buying up luxury apartments in order to fund their retirement lifestyle. In fact in my lifetime I have never seen a more large-scale acceptance towards apartment living from retirees than right now.

In the past six months alone, we have seen an astounding number of retirees purchasing off-the-plan apartments.

As an example, more than 70% of our Somers Avenue project in Malvern was sold to retirees, while at another luxury off-the-plan project in Doncaster, Arbor, retirees bought over 65 percent of the apartments sold. These retirees are either choosing apartment living of their own volition, or often they are assisted by their children who are supporting the move to downsize.

Whether you are for or against the merits of apartment living, there is no denying that the apartment landscape has changed drastically over the past five years.

No longer restricted to towering high-rise developments in the CBD, developers now understand that new demographics are adapting to apartments and are therefore delivering more larger-than-average, luxury apartment offerings in boutique developments in quiet tree-lined streets, to cater for these new buyers.

This has in turn opened up a host of opportunities for the retiree market who is seeking to swap their sprawling, aging home for something that offers a low-maintenance lifestyle without compromising on luxury or convenience.

According to the government’s Housing Decisions of Older Australians report, the primary motivator when retiring is to remain in a familiar community that’s close to family friends. Second is the desire to access amenity that assists with ageing in the form of facilities and low-maintenance housing.

That’s where these boutique apartment projects become so appealing to retirees.

Firstly they are located in areas that are familiar to the location the retirees know and love, and secondly they offer a spate of facilities and communal amenity that encourages community interaction and ease of living. I believe the recent shift in the retiree market’s mindset is only the beginning; as more older buyers recognise the benefits of apartment living, more will follow suit.

Which brings me to highlight the need for the current government neighbourhood planning zones to be overturned in order to fuel the demand for these sorts of boutique developments. Right now, under the current planning scheme, most of the ideal locations for these boutique developments – quiet side streets in Melbourne’s eastern suburbs – are restricted to two-lot subdivisions, with main roads the only approved locations for future development growth.

As retirees embrace apartment living, we need to meet these new expectations and provide suitable dwelling options to meet the heightened demand. If we don’t enforce change we will be unable to deliver the sorts of boutique apartment options that appeal to the retiree market.

In my opinion, it is this underlying lack of supply, not a voluntary refusal from retirees to downsize, which will cause a shortage of housing supply for future generations.

Leonard Teplin is a director of <a href="http://www.marshallwhiteprojects.com.au/">Marshall White Projects</a>.
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Retirement is no barrier to apartment living

<html><body>
It’s been just over two years since the State Government’s controversial Neighbourhood Residential Zones were gazetted, which restricted new apartment development to certain ‘zones’ within each suburb, thus limiting development on side streets and other designated areas to single-lot dwellings.

The planning amendment was one long fought for by the residents of some of Melbourne’s most affluent suburbs like those surrounding Marshall White’s four offices through Boroondara, Stonnington and Bayside, as they strove to protect their leafy-green streetscapes from new apartment buildings.

Many would say it’s been a win for the residents, however something incredibly interesting and unprecedented is now occurring as a result.

For the first time in recent memory, the same demographic which once vehemently opposed new developments - baby boomers and empty nesters - are looking to sell the family home and purchase a large, bespoke apartment in the same neighbourhood they know and love.

It’s an extraordinary shift in sentiment from say two or three years ago when this particular demographic wouldn’t even consider living in an apartment.

On the contrary, now they have wholeheartedly embraced it, but there’s just one problem – the type of apartments they are seeking; boutique projects located on quiet side streets away from the hustle-and-bustle of the main road traffic, don’t actually exist anymore due to the flow on effects of the new planning regulations which have severely restricted new apartment growth in these suburbs.

Developers are now adjusting to the new regulations by purchasing what properties they can on main roads, and redeveloping them into large-scale new apartment buildings. Some landowners are even now cashing in by combining their sites and selling multiple adjoining parcels for a huge profit.

But, with development opportunities now so restricted, developers simply can’t keep up with the demand for more boutique developments of say 10 luxury apartments in quiet neighbourhood streets.

As baby boomers and empty nesters continue to flood the market, there is simply not enough new product coming to market in Melbourne’s inner east and northern suburbs to keep up with demand.

With the rapidly changing market, the time is now to reassess the neighbourhood planning guidelines in order to free up the pipeline of new apartment developments in order to adequately satiate demand.

A market as dynamic as Melbourne’s demands flexible planning schemes that provide clarity, are nimbly changed and evolved to keep up with constantly changing market needs.

This new wave of apartment-embracing downsizers will just continue to grow as more and more people seek to trade in their family home for something more manageable, yet still with the luxury finishes and amenity to which they have become accustomed.

Our planning regulations are behind the times and we urgently need reform in order to better serve the market in the future.

Leonard Teplin is Director of Melbourne-based <a href="http://www.marshallwhiteprojects.com.au/">Marshall White Projects</a>.
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Marshall White

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