The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
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[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Geelong

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The proportion of loss-making property sales in Geelong hit a 16-year low during 2018 as the regional Victorian market continued its strong sales. 
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Loss-making sales dropped to 0.8 per cent of all property resales in the September quarter, according to the latest CoreLogic quarterly Pain &amp; Gain report.
It was the best result since 2002, when .5 per cent of homes sold at a loss.
CoreLogic senior research analyst Cameron Kusher said the low figure highlighted the strength of the market.
“It certainly has slowed a little bit since then but it highlights the strong run-up in dwelling values that Geelong has seen in the past five years,” he told The Geelong Advertiser.
“Most people that are selling now are well ahead. Nationally, only Hobart saw a lower share of resales at a loss than Geelong.”
The Geelong region has seen some of the largest annual increases in median values for both houses and units across Australia, according to CoreLogic.
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The region, south west of Melbourne, saw its median house value grow 16.6 percent ($82,460) and its units rise 11.9 percent ($42,624), in the 12 months to August 2018.
Despite Geelong's sale activity down nine percent annually, houses are selling 12 days faster than they were in August 2017.
CoreLogic's recent Quarterly Regional Market Update, which looks at the biggest regions outside of capital cities, found the best regional house value performer in New South Wales was the Newcastle and Lake Macquarie region where house values grew by nine percent, while the median unit value increased by over five percent.
The best unit market performer was the Richmond-Tweed region, with values soaring over nine percent. 
Geelong’s strong capital growth in recent years put the local market at risk of losing its affordability advantage to suburbs in Melbourne’s outskirts, Cameron Kusher acknowledged.
Prices are now $160,000 dearer than Ballarat, where the median price is $360,000, and $180,000 more than Bendigo ($337,000).
“It’s not going to slowdown to the magnitude that Melbourne has, but certainly in the next year you are going to see a slowdown in growth in Geelong,” Kusher said.
When Melbourne’s property market started to soften over the first half of 2018, Geelong remained one of the best performing property markets in the country, according to the October Herron Todd White residential report.
The HTW report suggests that established inner-city residential locations such as Geelong West, Drumcondra, East Geelong and Newtown, have seen some significant results with an increase in demand for both dwellings that required a complete rebuild and those that have already undergone high-end luxury transformations.
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These areas are often restricted by heritage overlays and neighbourhood residential zoning which may reduce higher density development in order to preserve the neighbourhood streetscape.
"Vendors willing to undertake a renovation are often rewarded at the time of sale with strong buyer demand for properties equipped with all the modern luxuries and the elegance of a period home," the report noted.
The house at <a href="https://www.realestate.com.au/sold/property-house-vic-geelong+west-127807502" target="_blank">25 Elizabeth Street, Geelong West</a> (pictured below) is an example of a high-end renovation. The property was purchased in 2017 for $580,000 and recently resold for $1.3 million after an extensive renovation that transformed the interior whilst retaining the elegant Victorian facade.
Before: 
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After:
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The outer south-western suburbs such as Werribee, Point Cook, Tarneit, Truganina and Wyndham Vale have not seen as significant a trend to renovations as we have seen in other suburbs. HTW noted this may be due to the abundance of developing greenfield estates that surround the area where building an affordable new home may be a more attractive option than renovation.
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j.ballantyne1990-6AQqhLzZaK

Geelong leads regional property markets in houses and units: CoreLogic

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A new land release was launched at the Ashbury Estate development last weekend.
The Stage 13B was released Saturday, 9 September with a variety of land sizes available.
The 1,400-lot residential project is in the new Geelong suburb of Armstrong Creek.
The project is a 10-minute drive from both the Geelong CBD and beaches at Torquay and Barwon Heads.
Currently, in the area there is 4,000 homes with an expected 13,000 to be built in the next 20 years.
According to Australian Bureau of Statistics data, the median age of buyers in Armstrong Creek is 28 years old.
Justin Bridges bought land in Stage 7 and is about to commence building his new home.
“A great location at a great price, I love the strong sense of community at Ashbury,” Bridges said.
“I know that it is going to be the perfect place for my young son to grow up, thanks to all the planned future playgrounds, parks and sporting facilities.
“Plus, I am especially excited by the new State Primary School proposed within the estate which means that he is going to be able to walk to school down the track.”
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New land released at Ashbury Estate near Geelong

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CoreLogic has reported a weakening in the Geelong auction market.
Last weekend 30 homes went to auction but there was only a clearance rate of 52 percent.
It was sitting at 83 percent just last week.
 
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Source: CoreLogic
Indicative of this falling clearance rate, a 3 bedroom 1 bathroom home with $899,000 hopes passed in at auction on August 11.
Located at 72 Aberdeen street, Geelong West the 828 sqm holding (pictured below) has 4 car spaces and clear water views.
It is within walking distance of several colleges, primary and secondary, and just a short drive from major shopping centres.
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Another dwelling that went unsold at auction was <a href="https://www.realestate.com.au/property-house-vic-highton-128848458" target="_blank">1 Ficinia Mews, Highton</a> (pictured below) which went to auction with a price guide of $680,000 to $730,000.
The four bedroom two bathroom home just a month ago had a price guide of $700,000 to $750,000.
The 700 sqm holding last sold in December of 2007 for $147,000.
Situated near Geelong bypass and Waurn Ponds shopping centre, the home is open for inspections again.
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A third property that failed at auction was a 1237 sqm land bank with a price guide of $580,000 to $638,000
Located at 264 Roslyn Road, Highton (pictured below), it last sold for $265,000 in 2005.
It was passed in at auction following a vendors bid of $690,000.
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Properties that did sell include, a $605,000 sale on August 11 of a Geelong West four bedroom timber cottage (pictured below).
It was sold by Peter Fort from Whitford Newtown.
Situated at <a href="https://www.realestate.com.au/sold/property-house-vic-geelong+west-128862082" target="_blank">44 Crofton Street</a>, it comprises of four bedrooms, spacious lounge, timber kitchen and adjoining dining, as well as large covered timber deck.
It is located within easy access to Pakington Street shopping precinct, Newtown colleges and transport. 
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Another Manifold Heights two bedroom house has been sold for $420,000 at auction on Saturday (pictured below).
It was listed by Graeme Taylor and Edward Arthurson from Graeme Taylor Estate Agents.
<a href="https://www.realestate.com.au/sold/property-house-vic-manifold+heights-128823650" target="_blank">Situated at 3 Merton Grove</a>, the home consists of two bedrooms, a separate lounge, gas kitchen/casual dining area and rear yard.
It is within close proximity to supermarkets, medical centre, public transport, fine primary &amp; secondary schools, Pakington Streets shops, cafes and The Ring Road.
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Geelong's auction clearance rates drop from 80 percent to 50 percent

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Franzé Developments has proposed plans for the biggest new hotel project in the Geelong region for two decades.
The burgeoning expansion of one of Australia's fastest growing regional cities has been bolstered with Franzé Developments securing planning approval from the Department of Environment, Land, Water and Planning for its $150 million Geelong development – the largest mixed-use project in the region.
Located at 44 Ryrie Street within the Geelong Activity Centre Zone, the 2,700 square metre gateway site will comprise 1,000 square metres ground floor retail, 7,400 square metres office space, 24 residential apartments and a 180 bed hotel, all connected by a highly activated street level plane with public access.
In a coup for Geelong's hotel and tourism sector, global hotel operator The InterContinental Group signed a 20-year management agreement to operate the 180 bed hotel in late 2017. The $75 million Holiday Inn Hotel &amp; Suites in Australia and the largest new hotel project in the region in almost 20 years.
Paul Franzé, Founder and Managing Director of Franzé Developments says he is thrilled to receive approval for the gateway site as Geelong develops into the region's epicenter for retail, tourism and employment due to its strong population and economic growth.
"Our vision for the Ryrie Street site is to deliver a truly mixed-use project that responds to the Central Geelong Action Plan which will see Geelong evolve from its manufacturing roots to a city of culture and innovation.
Geelong is now one of Australia's fastest growing regional cities, with population expected to grow by more than 150,000 people in the next 20 years, and the urban environment and amenity needs to respond accordingly.
"Geelong has a diverse and strong economy with over 17,000 businesses and a highly skilled labour force. It continues to attract new residents and investment due to its livability and proximity to Melbourne, combined with increasing employment opportunities and affordability."
Architectus, the design studio behind 1 Bligh Street, Sydney and 383 La Trobe Street, Melbourne (in collaboration with architect Ateliers Jean Nouvel), has been appointed as the project design team, with Hansen Partnership managing the project's urban planning.
It is located on a prominent corner at the intersection of Ryrie and Fenwick Streets.
"The design of 44 Ryrie Street draws upon the history of both the city and the site. The materiality, rhythm and scaling of the buildings reference the iconic wool stores of Geelong, and the grain of the city's rich heritage fabric. Creating an active mixed use development that incorporates hotel, residences, office and a vibrant retail ground plane, the project stiches seamlessly into the adjacent cultural precinct and builds on the investment in the area to become a gateway to Geelong's city centre," says Matthew Smith, Managing Principal at Architectus.
The orientation of the site forms a 90 metre northern frontage to Ryrie Street with a physical split, creating a public thoroughfare linking Ryrie Street to Cuzens Place. 
Colliers International, in conjunction with MP Burke Commercial, is managing the leasing campaign for the 7,400 square metre office space across ten levels with a generous double-height lobby. The apartments are expected to start selling in October 2018.
The site, which was home to John Orchard Furniture and was previously an intercity bus depot, was purchased from John Orchard for $7 million in 2017.
Demolition is underway and construction is scheduled to commence in late 2018, with completion expected in mid 2020.
The Holiday Inn Hotel is scheduled to open in 2020 and will target the longer stay segment of the tourism market. The property will include an all-day dining restaurant and bar, swimming pool, gym, parking and 300 square metres of meeting facilities, including a function room for 250 people.
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$150 million Geelong gateway development gets the green light

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Geelong stands to gain the nation's first Holiday Inn Hotel &amp; Suites outlet as part of a freshly approved mixed-use development.

44 Ryrie Street is backed by Franzé Developments and consists of a commercial tower alongside the Holiday Inn Hotel &amp; Suites outlet. Owing to its overall size, the $150 million project was granted approval via the Planning Minisiter's office.

The Ryrie Street development shapes as the region's largest pending development and further adds to Geelong's growing impetus as a urban renewal hot spot. The 2,700 square metre corner site is located within the Geelong Activity Centre Zone.

Architectus handled design duties for the project, which sees an integrated and permeable street level link a multitude of uses. Approximately 1,000 square metres of ground floor retail space will tie the ground plane together, with the corner tower dedicated toward hotel needs.

The commercial tower is approved to include 7,400 square metres office space.

InterContinental Group will operate the Holiday Inn Hotel &amp; Suites outlet on a 20-year agreement; the agreement between developer and hotel operator was reached during late 2017. Valued at $75 million, the hotel component represents the largest new hotel project in the region for near on 20 years. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image114_6.jpg" rel="gallery-all" title="Street level perspective. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image114_6.jpg?itok=ynEVLYbm" title="Street level perspective. Image: Franze Developments" width="580"></a>

<figcaption>Street level perspective. Image: Franze Developments</figcaption></figure><h2>What they say</h2>

<blockquote>
Our vision for the Ryrie Street site is to deliver a truly mixed-use project that responds to the Central Geelong Action Plan which will see Geelong evolve from its manufacturing roots to a city of culture and innovation. Geelong is now one of Australia’s fastest growing regional cities, with population expected to grow by more than 150,000 people in the next 20 years, and the urban environment and amenity needs to respond accordingly.

Geelong has a diverse and strong economy with over 17,000 businesses and a highly skilled labour force. It continues to attract new residents and investment due to its livability and proximity to Melbourne, combined with increasing employment opportunities and affordability.
<cite>Paul Franzé, Founder and Managing Director of Franzé Developments</cite>
</blockquote>

<blockquote>
The design of 44 Ryrie Street draws upon the history of both the city and the site. The materiality, rhythm and scaling of the buildings reference the iconic wool stores of Geelong, and the grain of the city’s rich heritage fabric.

Creating an active mixed use development that incorporates hotel, residences, office and a vibrant retail ground plane, the project stitches seamlessly into the adjacent cultural precinct and builds on the investment in the area to become a gateway to Geelong's city centre.
<cite>Matthew Smith, Managing Principal at Architectus</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image112_2.jpg" rel="gallery-all" title="Envisaged terrace views over Geelong. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image112_2.jpg?itok=1fiMmBTF" title="Envisaged terrace views over Geelong. Image: Franze Developments" width="580"></a>

<figcaption>Envisaged terrace views over Geelong. Image: Franze Developments</figcaption></figure>Franze Developments made its move on the site during 2017, purchasing the site for $7 million. Shortly after the purchase<a href="/news/geelong-poised-to-score-a-new-hotel-as-franze-developments-heads-down-the-highway"> intentions were flagged for the delivery of a mixed-use project</a> which was expected to include the city's first new hotel in a generation.

Holiday Inn Hotel &amp; Suites amenities will include an all-day dining restaurant and bar, swimming pool, gym, meeting facilities and a function room for 250 people.

The site's 90 metre frontage to Ryrie Street includes a new public thoroughfare linking Ryrie Street and Cuzens Place. The offices and apartments are linked to communal outdoor space under approved plans, with a vertical green wall facing Ryrie Street set to frame a new plaza.

Demolition across the site has begun with construction to start later this year. Holiday Inn Hotel &amp; Suites has a nominated opening date during 2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/44_ryrie_street_-_public_spaces_1.jpg" rel="gallery-all" title="Public space tied in with the development. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="544" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/44_ryrie_street_-_public_spaces_1.jpg?itok=j8lyARIl" title="Public space tied in with the development. Image: Franze Developments" width="580"></a>

<figcaption>Public space tied in with the development. Image: Franze Developments</figcaption></figure>
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Approval granted for a major $150 million Geelong development

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The forecast remained extremely positive for Geelong, the Victorian port city despite "incredible capital growth over the past five years.
The growth had put Geelong on the map, according to the latest analysis by RiskWise Property Research that found high population growth and a rise in infrastructure projects, leading to an improved economy and more jobs, have greatly increased the popularity of the area.
“Add to that it only takes an hour to drive to Melbourne and housing is significantly more affordable, it is ticking plenty of boxes for a lot of people with their eye on capital growth in the future,” RiskWise CEO Doron Peleg said.
One key piece of infrastructure will be delivered by the Federal Government thanks to a $50 million funding boost to help deliver the Geelong rail duplication between South Geelong and Waurn Ponds train stations.
Meanwhile, the Victorian State Government has also directed $50 million to investigate fast rail between Geelong and Melbourne, as part of the Melbourne Airport Link, to be delivered within 10 to 15 years.
It all adds up to an economic windfall for the region, with more employment attracting more residents to the area, Peleg suggests.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/30/Geelong%20-%20Median%20Price.jpg" alt="">
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“And this, in turn, has seen capital growth in the past five years explode with the forecast also looking good for future capital growth.”
He said compared to Melbourne, Geelong offered greater value for money and more affordability.
“Given its proximity to Melbourne, it is becoming very popular with those wanting a great lifestyle and better housing options with more value for money … and they are still within a comfortable distance from the CBD to commute to work,” he said.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/30/Geelong%20-%20Population%20Growth.jpg" alt="">
“Of course, it’s always important to remember that houses are a good investment while units carry a higher level of risk due to potential oversupply issues and that they do not appeal to families looking for three bedrooms and a yard, meaning demand is less.”
The median house price for Geelong is only $576,118 compared to $836,122 for Greater Melbourne. For units in Geelong its $403,408 compared to $552,941. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/30/Geelong%20Capital%20Growth%20-%20Houses.jpg" alt="">
“This means who can buy a house in Geelong for around the same price you could buy a unit in Greater Melbourne. It represents excellent value for money,” he said.
 “And we believe it will only get more popular in the next few years, thereby presenting projected solid capital growth.”
An recently sale was a Swanston Street two bedroom house which sold for $581, 000 (pictured below).
Located at<a href="https://www.realestate.com.au/sold/property-house-vic-geelong-128360630" target="_blank"> 151 Swanston Street</a>, the house comes with two spacious bedrooms, large family living area, updated kitchen and dining area.
Other features include high ceilings, plenty of natural flowing light and gas heating.
It is close to the cafe precincts, river, Kardinia Park and the CBD.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/8/1/geelong%201.jpg" alt="">
Another sale was a McKillop Street two bedroom house which was sold at $560,000 (pictured below).
<a href="https://www.realestate.com.au/sold/property-house-vic-geelong-127948670" target="_blank">The 17 McKillop Street house</a> features two good sized bedrooms, living room with fireplace, sleek kitchen, and low maintenance gardens. 
It is within close proximity to the CBD, waterfront and local hospitals. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/8/1/geelong%202.jpg" alt="">
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Continued capital growth forecast for Geelong

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While the main capital city markets have seen clearances rates trend lower this year, the region of Geelong has been a stand out performer, according to CoreLogic.
It has had an average clearance rate of 78.6% over the year-to-date, the firm says.
A Brougham Street two bedroom apartment with bay views has been recently sold for $1.31 million.
It was sold by Jim Cross and David Cortous from McGrath.
<a href="https://www.realestate.com.au/sold/property-apartment-vic-geelong-128605122" target="_blank">The 601/120 Brougham Street </a>(pictured above) apartment comes with large open plan living area, north facing balcony, modern kitchen with stone benchtops, and secure single car park.
The building was recently fully repainted externally and well maintained.
A Bourke Crescent updated three bedroom house was traded for $840,000 on June 20 (pictured below).
It was sold by Ben Riddle and Rob Nelis from Buxton.
<a href="https://www.realestate.com.au/sold/property-house-vic-geelong-128490330" target="_blank">40 Bourke Crescent </a>features three spacious bedrooms, main lounge room, open plan light filled kitchen and adjoining dining/meals area, and single garage.
It is just a short walk to Geelong's Waterfront, shopping districts, hospitals, train station and schools.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/11/bourke%20st.jpg" alt="">
Another Francis Street two bedroom unit has been sold for $387,000.
It was sold by Chirs-Maree Wilson from Purplebricks.
<a href="https://www.realestate.com.au/sold/property-unit-vic-geelong-128169046" target="_blank">Located at 3/37 Francis Street</a>, the renovated villa unit features two bedrooms, north-facing living room, kitchen with wooden bench tops, and covered outdoor entertaining area.
Extra features include laundry with linen closet, lock up garage and reverse-cycle heating and cooling. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/11/fransis%20st.jpg" alt="">
A brand new offering is a York Steet three bedroom townhouse with the indicative selling price ranging from $750,000 to $800,000 (pictured below).
It was listed by Jarrod Leonard and Lee Hilton from Buxton - Geelong East.
<a href="https://www.realestate.com.au/property-townhouse-vic-geelong-128787146" target="_blank">The 2/11 York Street</a> townhouse with bay views features inner-city location, quality build, low maintenance design, off-street parking, north-facing outdoor entertaining, and functional layout.
It comprises of three bedrooms, two living areas, two outdoor entertaining areas open plan lounge and dining area, and sleek kitchen. 
It has been scheduled for auction on August 4.
 <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/11/york%20st.jpg" alt="">
A Garden Street three bedroom house has been recently scheduled for auction on August 4 with an indicative selling price from $700,000 to $770,000 (pictured below).
It is offered by David Cortous and Wayne Baker from McGrath.
Positioned at<a href="https://www.realestate.com.au/property-house-vic-geelong-128763502" target="_blank"> 184 Garden Street</a>, the architecturally designed house comes with three bedrooms, two bathrooms, separate study, and lock up garage.
It is located in the heart of blue chip Geelong and only a short stroll to Garden St shops, the CBD, and the prized Geelong waterfront.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/11/garden%20st.jpg" alt="">
Another listing is a Faggs Place three bedroom townhouse with an indicative selling price of $580,000 to $620,000 (pictured below).
It was listed by Carl McCann and Caroline Barnett from Hockingstuart.
<a href="https://www.realestate.com.au/property-townhouse-vic-geelong-128746154" target="_blank">Situated at 11 Faggs Place</a>, the townhouse features three large spacious bedrooms, large open plan living/dining/kitchen area, European laundry and a decked courtyard plus single garage.
It is within walking distance of the South Geelong train station, Kardinia Park, CBD and Geelong Waterfront.
 <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/7/11/faggs%20place.jpg" alt="">
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Geelong region a standout performer: CoreLogic

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The Revitalising Central Geelong Partnership Team is shining a spotlight upon the increasing number of high density projects within Geelong's core.

City of Greater Geelong has teamed with the Department of Environment, Land, Water and Planning to create the Revitalising Central Geelong Partnership Team which in turn has freshly released a new document designed to push Geelong's development credentials.

Dubbed 'Central Geelong: Invest in the Future' the brochure is a physical manifestation of all things that Geelong is and intends to be, particularly from a development perspective. Diversified housing projects are at the core of the document, underlining the targeted population of 10,000 people within central Geelong by 2026.   

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image10_17.jpg" rel="gallery-all" title="Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong"><img alt="" class="image-article-full-width-580px" height="583" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image10_17.jpg?itok=z-bZ14Am" title="Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong" width="580"></a>

<figcaption>Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong</figcaption></figure>Hand in hand with luring a greater population is the move to rejuvenate central Geelong's street-level appearance. "The Action Plan will generate a vibrant central hub to stimulate diverse job and development opportunities, boost demand for retail and services, encourage investment confidence and foster the potential for greater recreational and cultural use."

It is through the mid and high-rise development push that is currently redefining Geelong. The swag of projects now at construction is dominated by apartments and includes the likes of <a href="/new-apartments/g1-apartments-148-bellarine-street-geelong">G1 Apartments</a>, <a href="/buildings/the-mercer-53-mercer-street-geelong">The Mercer</a> and <a href="/buildings/miramar-geelong-18-20-cavendish-street-geelong">Miramar</a>. 

Miramar is being developed by Whitford and Morris Property Group, and stands to be Geelong's tallest building. Whitford is also due to see construction commence on its latest project dubbed The Ritz, which consists of 110 dwellings.

Apartments aside, contractor Built has seen construction complete at Quintessential Equity's 1 Malop Street office tower for tenant Worksafe Victoria, whilst Kane Constructions is seeing construction through on developer Techne's national headquarters for the <a href="/developments/geelong-vic-3220">National Disability Insurance Agency</a> plus the Geelong Performing Arts Centre Redevelopment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image23_13.jpg" rel="gallery-all" title="Geelong commercial developments on the radar"><img alt="" class="image-article-full-width-580px" height="285" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image23_13.jpg?itok=_1pdJ54F" title="Geelong commercial developments on the radar" width="580"></a>

<figcaption>Geelong commercial developments on the radar</figcaption></figure>Underlining Revitalising Central Geelong Partnership Team's want for a diversified city core, pending major Geelong developments are both commercial and hotel in nature.

Hassell has designed a new commercial building for Techne dubbed Dennys Lascelles Tower; it includes 13,450 square metres of lettable area, 150 car parks and a rooftop terrace for staff. Also on the agenda is Franzé Developments' 44 Ryrie Street which includes separate Holiday Inn and commercial wings.

Potentially another addition to Geelong's rising skyline is Gheringhap Tower, a new commercial building designed by Chandler Architecture which the design practice believes "forms part of the transformation of Geelong from an industrial based regional town to a serviced based economy.

Located in Geelong’s business precinct close to the train station, it is well connected to Melbourne and offers premium office facilities with outstanding north facing views over Corio Bay."

Whether Gheringhap Tower translates to reality remains to be seen, but it is very much symptomatic of Geelong's current transformation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image17_23.jpg" rel="gallery-all" title="A potential new Geelong office tower. Image: Chandler Architecture"><img alt="" class="image-article-full-width-580px" height="486" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image17_23.jpg?itok=XZ01e6Ac" title="A potential new Geelong office tower. Image: Chandler Architecture" width="580"></a>

<figcaption>A potential new Geelong office tower. Image: Chandler Architecture</figcaption></figure>
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Geelong's emergence bolstered by Revitalising Central Geelong

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The CoreLogic Quarterly Regional Market Update ranks Geelong as taking regional honours with the largest annual increase in median values in both houses (15.8%) and units (12.2%).
Houses increased by nearly 16%, while units saw an increase of over 12%.
Sales activity was down 3% across Geelong
Rental rates for units in Geelong increased by nearly 2%.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/12/geelong%201.jpg" alt="">
A home at <a href="https://www.realestate.com.au/sold/property-house-vic-geelong-125229510" target="_blank">161 Verner Street</a> (top) recently sold for $1,420,000 after being built in 2011.
The 860 square metre parcel last traded for $319,000 in 2009.
A <a href="https://www.realestate.com.au/sold/property-house-vic-geelong-127809642" target="_blank">Mundy Street home</a> (below), designed and built in 2014 by Padarc, sold for $950,000 after having a guide of $899,000 to $969,000.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/26/Geelong%201%2042%20Mundy%20St%20950000.jpg" alt="">
The three bedroom property was built to wrap around a central courtyard.
It was a windfall result for the vendors, who paid $198,662 for the 210 square metre parcel then $350,000 for the build of the home.
A classic cottage at <a href="https://www.realestate.com.au/sold/property-house-vic-geelong-128297002" target="_blank">16 Brownbill Street</a> (below) sold for for $650,000 at its recent weekend auction.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/29/2c4cad4713c947fab85b8404d63de9af.jpg" alt="">
A three bedroom home at <a href="https://www.realestate.com.au/sold/property-house-vic-geelong-128428562" target="_blank">46 Bourke Crescent</a> recently fetched for $780,000.
The 455sqm homestead (below) last sold for 288,000 in 2003, almost a 300 percent increase in value in 15 years.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/26/Geelong%203%2046%20Bourke%20Crescent%20780000.jpg" alt="">
A two bedroom, one bathroom house marketed as a quaint and charming family home recently sold for $581,000 (below).
Located on <a href="https://www.realestate.com.au/sold/property-house-vic-geelong-128360630" target="_blank">151 Swanston Street</a>, the 301sqm one-story holding last sold for $272,500 in June 2009.
<img src="https://www.urban.com.au/images/2018/6/26/Geelong%205%20Swanston%20St.JPG" alt="">
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What $650,000 buys in Geelong, the nation's top performing regional area

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Nicky Bronwless, the ex-wife of AFL legend Billy Brownless, has sold her Geelong home before its weekend auction.
Nicky, now in a relationship with former Footy Show host Garry Lyon, paid $1.55 million for the Geelong home in 2013.
Set in 450 sqm of landscaped gardens, <a href="https://www.realestate.com.au/sold/property-house-vic-newtown-128481694" target="_blank">the Mercer Parade home</a> was designed by Geelong’s Studio 101 architect Peter Woollard.
It has an open plan kitchen, living and dining space with polished concrete flooring and a large open fireplace. Glazed walls frame a large water feature.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/6/15/brownless2.jpg" alt="">
The master suite features an ensuite and crafted fitting dressing room, while the focal point of the home is the rear entertainers' courtyard.
It had a price guidance of $2 million to $2.2 million through Hodges Geelong agents Marcus Falconer and Carl Hammond.
 
 
 
 
 
 
 
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