Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Assemble

&quot;How are we going to be able to afford property?&quot;

That&#39;s the disgruntled question often&nbsp;muttered when first home buyers start looking at getting on the property ladder.

Runaway property prices have seen young prospective buyers either compromise on a number of factors of a purchase, whether it be location or number of bedrooms, when buying their first apartment. Some will stay living with their parents, and some will turn to renting.

One of Melbourne&#39;s most innovative developers, the&nbsp;affordability-conscious&nbsp;Assemble, has a unique model which has already helped many young Australian&#39;s get in to the property market.

Rather than the traditional build to sell (we develop, you buy) model, which has out-priced many, their Build to Rent to Own offering (known as Assemble Futures) allows prospective buyers to rent apartments, with a free option to buy, after five years.&nbsp;&nbsp;

[smartcode_project:default project_id=28968 project_image_fid=195525]

<h2>What are Build to Rent to Own communities and how do they work?&nbsp;</h2>

Assemble began with Assemble Futures, previously known as the Assemble Model, offering an alternate pathway to home ownership, enabling residents to rent securely for five years, with the option to buy their home at the end of the lease period.

In June 2020, Australia&rsquo;s largest superannuation fund, AustralianSuper invested into the company, with a focus on supporting the expansion of the Assemble Futures model to help address housing affordability and create better access to homeownership.

&quot;Assemble​ Futures supports first home buyers into homeownership by enabling them to move in and experience their home and community for five years, while saving for a deposit to buy it,&quot; Assemble&#39;s​ director of marketing and relationships, Rebecca Shackleton, told Urban.

&quot;It protects them from shifts in the property market as they lock in the future purchase price of their home, and leases are renewed every 12 months, so if life takes them elsewhere, they have the flexibility to leave after the first 12 months.&quot;

[smartcode_project:default project_id=28968 project_image_fid=194522]

The hybrid Build to Rent model offers stable rents, certainty of tenure, financial coaching, and community services, giving residents the option to purchase after a five-year lease period at a pre-agreed price.

This pricing stability&nbsp;creates a pathway&nbsp;to homeownership that supports Australians with a moderate income, as defined by the&nbsp;<a href="https://www.planning.vic.gov.au/policy-and-strategy/affordable-housing/resources">Victorian State Government</a>.

Assemble&#39;s ambition is to challenge Australia&#39;s unfair housing system, with a focus on developing pathways into high quality, sustainable, stable housing.&nbsp;

&ldquo;With a deep respect for people, place, and planet, we deliver housing and create communities that embrace diversity, reflect local culture, and nurture a stronger sense of ownership and belonging,&rdquo; Shackleton said.

[smartcode_project:default project_id=28968 project_image_fid=195527]

Assemble, starts construction on its newest Build to Rent to Own development, 15 Thompson St, Kensington, this month.&nbsp;

MAKE - Assemble&#39;s parent company,&nbsp;spent $30 million on the site, which is the third project by the group in the inner Melbourne suburb.

Construction firm, Hacer Group has been awarded the contract to deliver the Kensington project valued at $190m, designed by Hayball with landscaping by Oculus.

Assemble Managing Director, Kris Daff said support by the Government, planning authorities and AustralianSuper, demonstrates confidence in offering Australian&rsquo;s alternative pathways into home ownership.

[smartcode_project:default project_id=28968 project_image_fid=195526]

&ldquo;Kensington is a highly prized inner-city location, and this approval unlocks access to design-driven, sustainable and community-oriented apartment living for Melbournians,&rdquo; said Daff.

&nbsp;Earlier this year Assemble secured rezoning of two prime industrial sites in Clayton and in East Bentleigh for future residential development.

Daff said it was a strong move that ensures Victorians will have an appropriate supply of social and affordable housing to meet the critical shortfall.

&quot;We are now a step closer to delivering over 1,600 social and affordable housing units, along with much needed health, commercial and retail outcomes, for the broad Glen Eira and Monash communities,&quot; Daff says.

[smartcode_project_cta: project_id=28968]

Assemble’s Build to Rent to Own (BTRTO) housing model is delivered through Assemble Futures.



alisonwarters@gmail.com

How Melbourne developer Assemble is changing the game for first home buyers

The 4 Ballarat St., Brunswick apartment development,&nbsp;is one of the most in-demand projects on Urban for first home buyers, namely down to its location and&nbsp;affordability.

Located in the heart of Brunswick, the project team at&nbsp;Assemble operate on a&nbsp;rent-with-the-option-to-buy model, which has made this development particularly popular.

Designed by&nbsp;Fieldwork Architects&nbsp;and with landscaping by Rush Wright, 4 Ballarat St. places an emphasis on providing a seamless transition to the natural environment, with each apartment running on 100 per cent renewable energy.

We recently spoke with Asse​mble&rsquo;s director of marketing and relationships, Rebecca Shackleton, to discuss the rent-with-the-option-to-buy development.

[smartcode_project:default project_id=94542 project_image_fid=160739]

MK: How many multi-residential projects has&nbsp;Ass​emble completed within Victoria under their Assemble Futures scheme?

RS: The first project set to be delivered under Assem​ble Futures&rsquo; rent-with-the-option-to-buy scheme is 393 Macaulay Rd in Kensington. Residents are due to move in early 2022.

Other Assemb​le Futures projects include 15 Thompson St in Kensington and 4 Ballarat St. in Brunswick, with completion in 2023.

MK: What are the advantages of the rent-with-the-option-to-buy model at 4 Ballarat St. for first home buyers?

RS: Assemble​ Futures supports first home buyers into homeownership by enabling them to move in and rent their apartment for five years while saving for a deposit to buy it.

It protects them from shifts in the property market as they lock in the future purchase price of their home, and leases are renewed every 12 months, so if life takes them elsewhere, they have the flexibility to leave at the end of the lease.

[smartcode_project:default project_id=94542 project_image_fid=160729]

To secure an apartment, buyers sign the contract of sale, which locks in the future purchase price of their home, giving them the option, but not the obligation to purchase at the end of the five-year lease.

From the moment they sign, we will support them on their savings journey with our free (opt-in) financial coaching program. When they move in, they&rsquo;ll also have access to additional savings support through our bulk buying partnerships, aimed at reducing the cost of living across household goods, services and utilities by at least 20 per cent.

They will also get the added opportunity of experiencing their apartment, community, and neighbourhood before purchasing their home.

MK:&nbsp;What was the design brief for the architectural team at Fieldwork?&nbsp;&nbsp;

RS: Assemble partnered with Fieldwork architects to bring 4 Ballarat St. to life. Previously a factory designed by Melbourne architects AK Lines, McFarlane and Marshall, there is a strong history of textile manufacturing for brands, such as Hard Yakka Overalls company, Fletcher Jones, and more recently Perucci Shirts.

[smartcode_project:default project_id=94542 project_image_fid=160730]

Critical to the design brief, was the care needed in preserving the original building fabric and ensuring the new building was complementary to its surroundings. 4 Ballarat St. picks up on the distinctive qualities of Victorian Edwardian, post-war and industrial buildings, which characterise&nbsp;the diverse nature of the suburb.

Community is at the forefront of our building designs, with the relationship between apartments and the open-air walkways designed to encourage connection.&nbsp;

MK: What spoke to you about the 4 Ballarat St. site in particular when planning the development?

RS: 4 Ballarat St. is a vibrant location off Sydney Road. When it comes to Melbourne&rsquo;s renowned culinary areas, Sydney Road is high on the list with foodie icons like Tiba&rsquo;s, Mediterranean Wholesalers and the famous, low-cost A1 Bakery.

The site is within walking distance of great outdoor and recreational areas, including Clifton Park, Gilpin Reserve, A G Gillion Oval and Brunswick Baths. It is also well connected, with a range of public transport options servicing Sydney Road, residents are connected to surrounding suburbs, and can easily access the Melbourne CBD.

[smartcode_project:default project_id=94542 project_image_fid=160738]

MK: Where did you take your inspiration from?

RS: The design of the building has been inspired by the character, history, and predominant terracotta hues of the Brunswick neighbourhood.

Apartments are accented with warm colours and no-fuss design details such as terracotta tiles, hard-wearing benchtops, rich terracotta-coloured kitchen joinery, and chrome finishes.

[smartcode_project:default project_id=94542 project_image_fid=160731]

MK: What role did environmental design consultants Atelier Ten play in the project design and delivery?&nbsp;

RS: We collaborated with Atelier Ten to ensure best practice waste and sustainability methodologies are in place, and planet-friendly solutions are embedded throughout the building, reducing our environmental impact, and enhancing the quality of life for our residents.&nbsp;

We follow a clear set of design principles to ensure all apartments offer natural light, cross-flow ventilation and connection to landscaping and open space.&nbsp;

MK: 4 Ballarat St. boasts a number of communal amenities. What is the benefit of this?

RS: 4 Ballarat St.&nbsp;has been designed to bring people together offering residents an enriched and connected life beyond their four walls. Shared spaces provide meaningful, convenient and functional areas to work, eat and hang out.

[smartcode_project:default project_id=94542 project_image_fid=160740]

On level eight, you&rsquo;ll find a shared rooftop garden that has impressive views of the Melbourne skyline. A space to use as and when you like, it features several social zones to come together, entertain guests or host a barbeque.

The rooftop is also a space for pets to roam free in the designated dog park, while keen gardeners will also have a beautiful green zone and planting space. There is a shared clothesline for drying and a communal laundry, each apartment will have a laundry space, however,&nbsp;residents can choose not to have their own machine.&nbsp;

Our multi-purpose room is perfect for any type of event, yoga class, kids&rsquo; birthday party or if you have invited one too many dinner guests, it can be easily booked through the Assemble App.&nbsp;

On the ground floor, we have a multi-purpose workshop for the odd jobs where you&rsquo;d prefer not to mess up your apartment. It is complete with workbenches, shared tools, and wash sink, it&rsquo;s the place to get things done, and lean on your neighbour for a helping hand.

[smartcode_project:default project_id=94542 project_image_fid=160741]

The lending library is made to house all the little things you can&rsquo;t live without, but rarely use. Like a step ladder, a slow-cooker, or tools your need to fix your bike. It&rsquo;s about saving residents&rsquo; money through the power of sharing.

The parcel room and cool storage is a convenient and secure place for delivery services to leave your online purchases. If&nbsp;you&rsquo;re thinking about ordering groceries and drinks, our cool storage space keeps them fresh until you get home.&nbsp;

MK: Why did you choose Brunswick? Does this area offer strong investment opportunities for first home buyers?

RS: The median house price in Brunswick rose by 5.2 per cent in the second quarter of 2021 alone to $1.368 million, according to the Real Estate Institute of Victoria. We are witnessing the strongest growth in property values in our history, rising at their fastest rate in almost two decades.

The residents of 4 Ballarat St.&nbsp;will lock in their future purchase price today which means they will be protected from shifts in the market if they decide to purchase at the end of the five-year lease. If the housing prices in Brunswick continue to rise as they have been, their home will appreciate with the market and any equity gained over the five years will be theirs to benefit from.&nbsp;&nbsp;&nbsp;

<figure><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/dsc_2652.jpg?itok=QhlLN4TF" title="Brunswick. Image: Lauren Bamford" width="580" />

<figcaption>Brunswick. Image: Lauren Bamford</figcaption>
</figure>

MK: Where have buyers come from, and who is the development appealing to?

RS: 67 per cent of our residents have either come from Brunswick or other northern suburbs highlighting to us what a desirable area Brunswick is, with a great community.

Most of our residents are single, with around 20 per cent families and 20 per cent couples. It has been lovely to see so many residents referring their friends or housemates to the project, we have no doubt that 4 Ballarat St. will be a fantastic community.&nbsp;

[smartcode_project_cta: project_id=94542]

Urban recently spoke with Assemble’s director of marketing and relationships, Rebecca Shackleton, to discuss the rent-with-the-option-to-buy development. 

max.kwok_55688

What buyers need to know about 4 Ballarat St, Brunswick apartments: Urban chats with developer Assemble 

4 Ballarat St is the latest collaboration between developer Assemble and environmental design consultants Atelier Ten.

The team worked together to ensure best practice waste and sustainability targets were in place at the 171-residence development.

&ldquo;We have introduced some sustainable solutions throughout the building to reduce our environmental impact and enhance the quality of life of our future residents&rdquo;,&nbsp;Rebecca Shackleton, Director of Relationships and Marketing at Assemble, said.

[smartcode_project:default project_id=94542 project_image_fid=160734]

Inspired by the history of Brunswick and its unique spirit of inclusivity, progress and opportunity, 4 Ballarat St follows a clear set of design principles to ensure natural light, cross-flow ventilation, and connection to landscaping and open space.

The homes, while also offering a more accessible pathway to homeownership through the&nbsp;&lsquo;rent with the option to buy&rsquo; Assemble Futures&nbsp;scheme, are fully electric and run on 100 per cent renewable energy.

4 Ballarat St also includes its own green spaces, with landscaping by Rush Wright Associates to include lush entrance gardens, native tropical plants and communal landscaped space.

[smartcode_project:default project_id=94542 project_image_fid=160730]

The development also aims to close the loop on waste through an onsite bio-composter.

Around half of all waste generated in homes is food waste, so as part of Assemble&rsquo;s wider organic waste management strategy, residents of 4 Ballarat St can contribute to the health and wellbeing of the land beneath them.

The onsite bio-composter will use microbial technology and heat to reduce organic waste volumes by up to 90 per cent in 24 hours, essentially turning harmful food waste into valuable fertiliser.

[smartcode_project:default project_id=94542 project_image_fid=160735]

Residents can then use the fertiliser to enhance the soil in their rooftop veggie gardens or give it away to local community gardens and environmentally-conscious family and friends.

Other green features in this new development include:

<ul>
	<li>Rooftop Solar PV energy generation and distribution system to achieve up to 45kW on-site renewable energy</li>
	<li>Provision for car sharing and electric vehicle charging facilities</li>
	<li>Generous bike storage</li>
	<li>Minimum 7.5 NatHERS rating on average</li>
	<li>Exposed concrete soffit to provide thermal mass to help regulate internal temperature</li>
	<li>Highly efficient heating and cooling reverse cycle system as well as ceiling fans</li>
	<li>Full height double-glazing to balconies for views out and daylight penetration</li>
	<li>Communal laundry and clotheslines to encourage lower energy use</li>
	<li>Low VOC materials used throughout design</li>
	<li>Sustainable water management through re-use and recycling of stormwater to toilets and secret landscapes</li>
</ul>

[smartcode_project:default project_id=94542 project_image_fid=160738]

[smartcode_project_cta: project_id=94542]

The team worked together to ensure best practice waste and sustainability targets were in place at the 171-residence development

Assemble Futures deliver sustainable living at 4 Ballarat Street, Brunswick

The socially-conscious property developer&nbsp;Assemble are offering rental concessions for key workers in their Kensington project 393 Macaulay Road.

Seven apartments have been reserved exclusively for key workers as part of the Key Worker Program, which will offer a 20 per cent rental concession for those on a moderate income&nbsp;and work within the City of Melbourne or in surrounding suburbs.

The likes of school teachers, medical professionals, carers, social workers, emergency services, arts and culture, and hospitality and service industry workers fall in to the key worker category.

[smartcode_project:default project_id=8415 project_image_fid=81527]

Eligible key worker applicants will lease their apartments under the developer&rsquo;s innovative&nbsp;Assemble&nbsp;Futures housing concept and will receive a 20% rent concession&nbsp;for the total lease period of five years. At the end of the lease, applicants will have the option to purchase the property at an agreed price.

Assemble&nbsp;Managing Director, Kris Daff said&nbsp;that last year highlighted the vital role that key workers play in our society.

&quot;This is our opportunity to give back in a meaningful way,&quot; Daff said.

&quot;This includes frontline workers, such as our health and emergency services personnel, but also our local barista and the team working at the news agency.

[smartcode_project:default project_id=8415 project_image_fid=81536]

&ldquo;We have been collaborating with the City of Melbourne over the past three years to design our Key Worker Program that ensures our most essential workers have access to quality housing near their place of employment at a reasonable rental price,&rdquo; said Mr Daff.

Designed by Fieldwork, the apartment development comprises 73 apartments over eight levels and is located three kilometres north-west of Melbourne&rsquo;s CBD in Kensington.

The project topped out in March and will welcome residents toward the end of the year.

[smartcode_project:default project_id=8415 project_image_fid=27091]

393 Macauley Road was identified as one of Resilient Melbourne&rsquo;s&nbsp;Resilient Communities&nbsp;(an initiative of 100 Resilient Cities &ndash; pioneered by the Rockefeller Foundation).

Assemble are also developing a rent-to-buy apartment block in Brunswick.

[smartcode_project:default project_id=94542 project_image_fid=160734]

The current factory site at 4 Ballarat Street, Brunswick will be converted by architecture firm Fieldwork to home 171 studio, one, two and three bedroom apartments.

The built form takes inspiration from the Brunswick streetscape, with Fieldwork&rsquo;s design integrating raw materials such as corrugated iron, blue stone paving and concrete to create a timeless ribbed-textured &lsquo;patina&rsquo; exterior.&nbsp;

"This is our opportunity to give back in a meaningful way," Assemble Managing Director Kris Daff said.



Assemble reserve apartments for key workers and offer rental deductions at Kensington project

The affordability and sustainability conscious&nbsp;developer Assemble are set to launch its latest rent-with-the-option-to-buy apartment development in Melbourne&#39;s Brunswick next month.

The current factory site at 4 Ballarat Street, Brunswick will be converted by architecture firm Fieldwork to home 171 studio, one, two and three bedroom apartments.

It will be the third&nbsp;rent-with-the-option-to-buy project following&nbsp;393 Macaulay Rd in&nbsp;Kensington, currently under construction with residents moving in later this year, and 15 Thompson St, also in Kensington, which is now being demolished in preparation for construction.&nbsp;

How does rent to buy&nbsp;work?

The new&nbsp;rent-with-the-option-to-buy model offers a more accessible pathway to owning a home, that bridges the gap between renting and buying. Once the applicant signs the lease agreement and contract of sale, they secure five years agreed rent with the option to buy their home at the end of the lease period.

Assemble managing director&nbsp;Kris Daff said the Assemble Futures housing concept is popular for Melbourne&rsquo;s first home buyers, with moderate incomes starting from $60,000, and renters alike seeking secure, long-term housing.

&ldquo;We are witnessing the strongest growth in property values in our history, rising at their fastest rate in almost two decades, and as a result, we have reached a crisis point in housing affordability,&quot; Daff says.

&quot;Our housing concept, Assemble Futures, takes the volatility out of the market and provides absolute price certainty for our clients over the term of the lease and the end purchase price.&rdquo;&nbsp;

&ldquo;This latest project provides those with a moderate annual income an opportunity to save for a home deposit, know they have the security of tenure and live in the heart of the Brunswick community in a quality designed apartment,&rdquo; said Mr Daff.

About the development

The built form takes inspiration from the Brunswick streetscape, with Fieldwork&rsquo;s design integrating raw materials such as corrugated iron, blue stone paving and concrete to create a timeless ribbed-textured &lsquo;patina&rsquo; exterior.&nbsp;

The ground level features a multi-purpose workshop and lending library to share household items with others. There will also be a communal rooftop room with bookable studio space, as well as a barbecue area, veggie patch, a designated dog park and wash area.

<img alt="" height="840" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/assemble_brunswick_2.jpg" width="1600" />

The landscaping by landscape architecture team Rush Wright will include&nbsp;tropical plants that run from the ground floor to look up unto the building&#39;s open atrium space.

The project will&nbsp;run on 100% renewable energy (natural gas free), with a minimum 7.5-star average NatHERS rating target. An onsite bio-composter that employs a closed loop system will manage organic waste and convert this to fertilizer for the gardens, with stormwater recycled and used for toilets and landscape watering.

Provisioning will be made for future electric vehicle charging facilities. There will also be&nbsp;parking for more than 200 bikes.

Apartments will be released by Assemble&rsquo;s Relationships team from May 15 across three stages. Construction is commencing from late 2021 and expected to be complete by early 2023.

About Assemble Communities

Formed in 2010, Assemble Communities is a developer and community management company on a mission to make thoughtfully designed sustainable homes more accessible to more people.&nbsp;

With a deep respect for people and place, Assemble aim to create communities that embrace diversity, reflect local culture and nurture a stronger sense of ownership and belonging.

They focus on delivering affordable housing options under their Assemble Futures model and build to rent projects. Assemble have a privately funded rental housing portfolio valued at $3 billion, with 5,000 dwellings across 10 sites.

The current factory site will be converted by architecture firm Fieldwork to home 171 studio, one, two and three bedroom apartments



First home buyers to flock to Assemble's newest rent to buy apartment development in Brunswick

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The build-to-rent developer Assemble will deliver 3,300 dwellings for low and moderate income households alongside the national not-for-profit provider Housing Choices Australia.

The initial tranche of the pipeline will be focused in Melbourne's inner and middle ring, with Carnish Road in Clayton earmarked as one of the key sites to be delivered under the partnership.

At least 20 per cent of the dwellings will be within the low-income housing component of each community.

Groups offered tenancy may include women experiencing domestic violence, young people living with disabilities, or key workers on low, fixed incomes that provide essential community services.

Housing Choices Australia will manage community housing across Assemble's $1.5 billion future project pipeline of build-to-rent developments. Under the partnership, Housing Choices Australia and Assemble will co-invest alongside institutional equity investors in all projects. 

[smartcode_project:default project_id=4124]

Assemble managing director Kris Daff said that the timing of this partnership is critical as Australia has an affordable housing shortfall in excess of one million dwellings that must be met by 2036.

“We are proud to partner with Housing Choices Australia to deliver much needed long-term mixed-income rental housing. Our partnership demonstrates how the private and not-for-profit community housing sector can work in unison to deliver real solutions to Australia’s critical housing shortage,” said Mr Daff.

“At a time that has been socially and economically devastating for Victoria, fuelled by uncertainty in housing tenure and barriers to home ownership, our communities need support now more than ever to ensure we do not reach crisis point.”

“Build to rent is a scalable model, and when executed to its best effect, it has the potential to meet our nation’s demand for secure-tenure affordable housing. We see mixed-income communities as a blueprint for the future of Australian housing,” said Mr Daff.

Housing Choices Australia managing director Michael Lennon said although new to Australia, build to rent is widely adopted internationally

“The establishment of build to rent as an asset class reflects the growing maturity of the community housing sector in Australia," Lennon said.

“Build to rent recognises that there are very significant unmet housing needs in Australia coupled with a strong desire by institutional investors to diversify and to contribute solutions to the housing crisis. The community housing sector offers ideal partnership opportunities because of its depth of experience in managing tenancies and communities cost effectively.”

“International examples of build to rent offer a wider array of housing choices, enrich city communities, benefit local economies and most importantly, take pressure off the housing system overall,”  Lennon added.

Assemble currently has a significant project pipeline in Victoria – the largest private portfolio of mixed-income housing.
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At least 20 per cent of the dwellings will be within the low-income housing component of each community

Assemble strike $1.5 billion affordable housing deal with Housing Choices Australia

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<h2>OPINION:</h2>

Never in our lifetime have we experienced such a global shock that has also provided a unique opportunity to take stock of our lives. Many of us are pausing to consider what areas we’re happy with, what we need to change, and new habits we would like to form to enable a more fulfilling life.

We also face challenges that have put a spotlight on our finances and show us just how financially resilient we may or may not be. This can be a confronting situation to find ourselves in but, like anything, we get to choose how we respond to the challenge.

I believe that there has never been a more critical time to take a closer look at our finances and set ourselves up for a less stressful and more prepared approach to our financial future.

In my work as Assemble’s Financial Coach, I help residents improve their financial wellbeing and guide them towards achieving their ultimate goal of homeownership via the Assemble Model.

My first piece of advice is to take stock of where your money is going.

During this period of uncertainty, it is best to focus on the essentials – food, transport, utilities, and housing. Consider reviewing any items outside of these essentials to check whether you can remove them altogether or look at reducing these costs to ensure you are on the best or cheapest deal available. If you work towards stripping these expenses right back, you may have the chance to decide if you still wish to continue paying for these non-essential items once you return to your lifestyle after COVID-19 passes. You may even consider new ways to use that extra money if you find that you could quite comfortably live without them.

While you may have had to reduce spending on the things that took a reasonable amount from your weekly budget – such as dining out, gyms or beauty treatments – it's important to take a look at where you can reallocate these outgoing costs.

If you’ve lost your job or had your hours reduced, this is the time to find more funds to better support you throughout this time. This could include using your emergency fund and any resources offered by the government, such as JobSeeker, or contacting service providers to pause payments or put bills on hold. It’s okay to accept the financial support available as there is no shame in asking for help.  If you feel overwhelmed, remember that this time will pass, so lean on friends and family for emotional support if you need it.

If your employer has not been affected, then this puts you in the fortunate position of being able to redirect these non-essential costs to boosting your savings. This could include a home deposit, increasing your emergency fund to future-proof yourself in the event your circumstances change, or to pay down debts that would have otherwise taken more time and money in interest costs to get rid of.

For example, if you’re no longer spending $160 on a gym membership each month, then this can be reallocated by increasing your monthly debt repayments by an additional $160 or setting up an automatic transfer for that amount across to your savings or emergency fund instead. You can apply this concept to many expenses, such as dining out, social events, exercise classes, public transport and pay TV or sports channels that you’re not using. All of these subscriptions and fees can add up, and you can get these amounts working for you in other ways.

You need to give your money ‘a job to do’ because if you leave it sitting in your account, it won’t be long before it’s given another ‘job’. These can come up as ‘bored in iso online shopping’ or ‘the extra chocolate stash’ – which isn’t beneficial to your financial position.

Although COVID-19 has been devastating for people, significantly impacting our health system and economy, it has brought an opportunity to re-evaluate how we spend our time, which influences how we will earn and spend money in the future.

This can mean that in the months ahead when we’re readjusting our lives and setting new goals, we can do it with confidence in our financial position and a new understanding of how we want to spend our time based on what we truly value.
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Resetting your finances during COVID-19 – a financial coach’s guide 

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Here at Apartments.com.au, we love to track developments from the moment they are lodged for town planning consideration to construction, and through to completion. 122 Roseneath Street represents one such project that we have been fortunate enough to follow over the course of its life cycle, having first been profiled on Apartments.com.au way back in <a href="/news/in-detail-122-138-roseneath-street-clifton-hill">October 2015</a> and being added to our database in August of the same year.

This almost four year journey came to a close last month with the first residents moving into the progressive development in Clifton Hill. With community engagement and social connectivity as two of its greatest drivers, 122 Roseneath Street has been delivered by a collective of socially engaged and design oriented joint development partners comprising ICON Developments, Wulff Projects and Assemble.

Designed by Fieldwork, 122 Roseneath St. comprises 65 homes with a mix of one, two and three bedroom apartments, and two and three bedroom townhouses, in addition to a retail space and resident workshop space within three buildings.

Holistically the development is characterised by its raised landscaped spines or laneways, which provide circulation and access for residents but also adequate building separation for privacy while also ensuring a green aspect. The three buildings are arranged around these green spines with a taller central apartment building in between and two rows of townhouses along the east and west boundaries transitioning down in scale to respond to neighbours. 

The raised landscape spaces allow for parking below while also creating a quasi-public space - there are no gates preventing access to the public but by raising the space and providing access via a series of stars there is some delinieation between public and private use.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg" rel="gallery-all" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg?itok=9oN03ntU" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt" width="580"></a>

<figcaption>The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt</figcaption></figure>According to the joint development partners, the approach employed for 122 Roseneath St. project represents a growing trend in Australia’s apartment market,  which incorporates human-centred design driven by shared values and psychographics of residents and the local community.

The joint development partners say that by adopting a community-led approach, they were able to attract a diverse yet like-minded group of purchasers, resulting in a housing typology that reflects the community’s needs and aspirations for the neighbourhood.

The development team, undertook a comprehensive community engagement process throughout key moments along the project's life cycle, including early engagement with local residents during town planning and organising presentations which sought feedback from prospective purchasers prior to sales and again during construction. 

Prior to the finalisation of the building’s design, the developers conducted 12 stage one design presentations which were attended by 450 people, and a further 7 stage two design presentations which were attended by 280 people.

Feedback received during these sessions informed the inclusion of a communal room for flexible uses (e.g. yoga and kids play during the day and entertaining at night), a laundry, a workshop space for bike repairs and dog washing, and edible herb garden, external operable shutters and a rooftop deck for townhouses.

This early engagement with local residents and the greater community ensured that the project earned the support of the majority of the community, avoiding VCAT and generating a positive result for locals, residents, and the development team.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg" rel="gallery-all" title="The communal landscaped laneways. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="450" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg?itok=CUAGUvYq" title="The communal landscaped laneways. Image: Supplied" width="580"></a>

<figcaption>The communal landscaped laneways not only provide access but dwell spaces. Image: Tatjana Plitt</figcaption></figure>You can track 122 Roseneath Street's four-year journey on  Urban/Apartments.com.au via the links below:

<ul>
<li><a href="/news/in-detail-122-138-roseneath-street-clifton-hill">In detail: 122-138 Roseneath Street, Clifton Hill</a></li>
	<li>
	<a href="/news/assemble-papers-and-open-house-present-the-brutalist-block-party">Assemble Papers and Open House present the Brutalist Block Party</a>
	</li>
	<li>
	<a href="/news/social-connectivity-is-at-the-heart-of-122-roseneath-street">Social connectivity is at the heart of 122 Roseneath Street</a>
	</li>
	<li>
	<a href="/news/love-me-tender-projects-currently-at-tender-that-will-begin-in-2017">Love me tender: projects currently at tender that will begin in 2017</a>
	</li>
	<li>
	<a href="/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill</a>
	</li>
</ul>
We've also uploaded a number of photos from my site visit with Kyle on the <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street project page</a>. Be sure to check them out. 

<h2>ICON Development's Kyle Reeves:</h2>

<blockquote>
“By speaking directly to our audience, we have created homes that truly reflect purchasers’ preferences and have fostered a genuine sense of community. 122 Roseneath St. demonstrates how a thoughtful, community-led approach to design can achieve strong social, cultural and commercial outcomes,” said Kyle Reeve, senior development manager at ICON Developments.

The success of the approach, which resulted in sales of over 80 per cent on the first day of launch and the remaining homes sold out within 8 weeks, meant that the developers saved $1 million on sales and marketing costs, which was then reinvested back into the building.

Residents, which consist of 85 per cent owner-occupiers, have now moved into the development of 47 apartments and 18 townhouses and represent a mix of downsizers, families, single people, and first home buyers.

The tailored approach resonated with purchasers and resulted in a high owner-occupier rate. By focusing on the role of psychographics, we were able to attract all types of buyers, from downsizers, young families, single people, first home buyers, many with children and pets, to create a community of like-minded residents. 122 Roseneath St. is an affirmation in the true value of upfront community engagement.

Lots of buyers are sceptical about buying off the plan, and I think this is rooted in the traditional lack of communication between developers and purchasers. What this model really did was open up the doors and facilitate this two-way conversation.

The model wasn’t necessarily about driving profit but testing a new approach which could assist with managing risk and delivering a better quality end product. The ability to bring potential purchasers along on the planning and design journey meant that when the time came to sell the apartments, we were very confident we had a product that purchasers wanted, at a price they were willing to pay".
</blockquote>
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Laurence Dragomir

A 4-year journey comes to a close - 122 Roseneath Street, a retrospective

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Located in the Queen Victoria Gardens, MPavilion will officially be opened today with the event to be defined by its temporary architectural structure. Following in the footsteps of <a href="/news/melbournes-architectural-summer">Sean Godsell Architects' 2014 commission</a>, British design firm AL_A have produced this year's pavilion which will stand until the event's completion in February 2016.

Each year over a stretch of four years, an architect will be commissioned to design a temporary pavilion for the Queen Victoria Gardens. AL_A snared the second pavilion which will be free for the public to visit as of today.

Employing cutting edge technology, the MPavilion 2015/16 seeks to mimic the surrounding forest canopy of the Queen Victoria Gardens, while also illuminating during the evening.

<h2>MPavilion design</h2>

Assemble Papers <a href="http://assemblepapers.com.au/2015/09/25/otherworldly-architecture-amanda-levete/">explored the MPavilion design</a> recently, with excerpts from their article below.

<blockquote>
The roof of AL_A’s pavilion will be comprised of vanishingly thin, translucent petals up to five metres in diameter but only three millimetres thick. Slender 40mm wide columns, made from carbon fibre tubes developed for camera tripods, will form the supports.

At night, hidden LEDs will light the petals from within. To build this dramatically dematerialised structure, AL_A is working collaboratively with mouldCAM, a marine fabrication specialist, and the Australian office of engineering firm ARUP. Together, the team has developed a composite that combines a clear resin used for surfboards with carbon fibre strands, to achieve both translucency, and the flexibility and strength needed for the petals’ five metre spans.
<cite>Assemble Papers</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image76_0.jpg" rel="gallery-all" title="AL_A's preliminary images for MPavilion"><img alt="" class="image-article-full-width-580px" height="259" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image76_0.jpg?itok=Y2Fec8us" title="AL_A's preliminary images for MPavilion" width="580"></a>

<figcaption>AL_A's preliminary images for MPavilion</figcaption></figure><blockquote>
MPavilion will be a strange hybrid of high technology and organic form. It too, will prompt curiosity, drawing attention to both itself and an otherwise oft-overlooked part of the city, in this case Victoria Gardens.

In service of the idea of the pavilion as a tree canopy, or as a building that responds dynamically to the climate, though, AL_A has made a brave move: the pavilion will have no walls. Given Melbourne’s fickle weather, this commitment to conceptual purity is risky.
<cite>Assemble Papers</cite>
</blockquote>

<h2>The architect says</h2>

<blockquote>
The brief is a great opportunity to design a structure that responds to the climate and the landscape. I wanted to exploit the temporary nature of the pavilion form and produce a design that speaks in response to the weather. Rooting the pavilion in its parkland setting, I looked to create the sensation of a forest canopy in the heart of the city that gives shelter to a program of events.

At AL_A, we have a long history of working with boat builders, and Australia has some of the finest. We’re working with a nautical fabricator to employ the boundary-pushing technology of composite materials to create the canopy, which is made up of a number of seemingly fragile, translucent petals supported by impossibly slender columns that gently sway in the breeze.
<cite>Amanda Levete: mpavilion.org</cite>
</blockquote>

<h2>A catalyst for collaboration</h2>

MPavilion will act as an events hub that will host dozens of public events from today October 5th through to 7th February 2016. A variety of workshops, talks and installations will occur over the this four month period.

Most interesting is the event titled <a href="http://www.mpavilion.org/program/high-density-happiness-building-communities">high-density happiness: building communities</a> set for Wednesday 14th October at 6pm. Featuring Neometro's James Tutton and Dumbo Feather's Madeline Lucas, the conversation will principally explore "Urban social initiatives that encourage collective ownership of inner-city communities".

A <a href="http://www.mpavilion.org/program">full events guide</a> for the 2015/2016 MPavilion is available.
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silvermb

Melbourne's MPavilion is launched today

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<blockquote>
It's a really interesting discussion and I think it really is an ongoing discussion. I know the guys from Assemble Papers are working on something in relation to it which I'm participating in and they're asking some interesting questions; not necessarily about asking people if they want a larger apartment because a lot of people will say yes, but they're asking would you be willing to sacrifice size for design. For instance would you rather a 45sqm well designed apartment over a 50sqm stock standard apartment?
<cite>Michael McCormack, Milieu co-founder and Director</cite>
</blockquote>

Touched on briefly during Apartments.com.au's <a href="/news/an-interview-with-milieus-michael-mccormack">interview with Milieu's Michael McCormack</a>, the above quote relates to the ongoing debate within the industry regarding apartment design standards and how best to tackle the issue.

Our friends at <a href="http://assembleprojects.com.au/">Assemble</a> have taken it upon themselves to go the extra mile and have conceived a highly detailed survey by asking people what their expectations of apartment design are based on their lifestyles, needs and desires. The findings of the survey will form the basis of a report that Assemble will submit to the State Government as part of the consultation process.

Having been invited to review, comment and provide any additional points on the draft format of the design I can honestly say that it is nothing short of comprehensive. We ask you, our readers, on behalf of Assemble to take the time to complete the survey, which provides a great opportunity for everyone to have a say and help inform apartment design in Melbourne.

<h2>Help redefine the great Australian dream</h2>

To understand what makes for great medium and high density living, and to contribute to the <a href="http://assemblepapers.com.au/2014/09/19/the-great-apartment-design-debate/">current debate on apartment design standards</a>, Assemble is reaching out to you to tell them how you live now – and how you’d like to live in the future – via a national small footprint living survey. Once you’ve shared your thoughts and experiences, you can throw your hat in the ring to win a weekend at <a href="http://www.hotel-hotel.com.au/">Hotel Hotel</a> in Canberra. The survey should take no more than 15 to 25 minutes to complete and all responses will be recorded anonymously.

Assemble is a Melbourne-based residential property developer focused on small footprint projects. They work with like-minded developers to share and realise their vision for sustainable cities. Assemble’s values and ideas find a voice in <a href="http://assemblepapers.com.au/">Assemble Papers</a> – an online and biannual print journal about the culture of living closer together, across art, design, architecture, urbanism, the environment and financial matters. The three directors of Assemble are Giuseppe Demaio, Joachim Holland and Ben Keck. Between them, they also provide to clients architecture services via <a href="http://www.fieldworkprojects.com.au/">Fieldwork</a> and brand communication services via <a href="http://www.localpeoples.com/">Local Peoples</a>.

<blockquote>
The quarter-acre block we once aspired to is no longer affordable for most Australians, nor does it match up to our 21st century vision for well-connected, culturally diverse, sustainable and smart cities. To live better in cities, we need to live smaller. However, the capacity to do so is necessarily affected by government regulation. The Victorian and NSW governments are currently reviewing policies that will have a significant impact on the way we live in years to come, and we have a chance to be part of the process.
<cite>Ben Keck, Assemble Director</cite>
</blockquote>

Assemble’s Small Footprint Living Survey follows the release of <a href="http://delwp.vic.gov.au/planning/policy-and-strategy/better-apartments">‘Better Apartments, A Discussion Paper’</a> by the Victorian Minister for Planning, Richard Wynne MP, on 14 May 2015 – a fresh start to the discussion following the leak of the proposed Victorian Apartment Design Standards in July last year.

Assemble will prepare a report on the survey findings that will be made publicly available on their website. Assemble will also submit the report to the Victorian Government as part of the consultation period for ‘Better Apartments, A Discussion Paper’ and use it as a conversation-starter to engage with industry stakeholders and policymakers across the country.

<blockquote>
Our hope is not only to influence policymaking, but also to provide a useful resource to assist decision-making by home-buyers, renters, developers, planners, architects and city-lovers alike. This is a vital, complicated and passionate debate for our cities. There don’t appear to be any silver bullet solutions. Close consultation between government and the property, planning and architecture communities will be necessary to strike the delicate balance of encouraging new and affordable apartment supply and a high standard of living for current and future generations.
<cite>Ben Keck</cite>
</blockquote>

<h2>Come stay at Hotel Hotel</h2>

Hotel Hotel is a place of collaborative craftsmanship made by artists, makers, designers and fantasists. It is the brainchild of the Molonglo Group who are also responsible for the NewActon precinct within which Hotel Hotel resides. NewActon is a series of landscaped and edible gardens, commissioned art, cafes, bars and restaurants, residential and commercial spaces, cinemas and ongoing cultural programs designed to make the everyday special.

The final piece of the NewActon precinct is the series of Nishi buildings – conceived and designed by Molonglo Group, working with Fender Katsalidis Architects, Japan’s Suppose Design Office, March Studios, international engineering consultants Arup, and urban and landscape designers Oculus. It is one of the most radically sustainable buildings in Australia – both environmentally and socially. This is where Hotel Hotel lives – a conduit for NewActon’s communal culture and the product of countless collaborations with artists and designers from all over the country. From Perimeter’s books in the library to Kris Coad’s ceramics in the restaurant, every object and experience is curated to create a supremely pleasurable stay.

Assemble have made friends with Hotel Hotel so one of you will get to go on a weekend away – what better way to thank you for your feedback than by giving you the opportunity to experience small footprint living first hand. The prize includes two nights’ accommodation for you and a friend in the month of September, return flights to Canberra from your nearest Australian capital city and some goodies during your stay.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hotel_hotel_illustration_by_alice_oehr_for_assemble.jpg" rel="gallery-all" title="Hotel Hotel © Alice Oehr"><img alt="" class="image-article-full-width-580px" height="403" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/hotel_hotel_illustration_by_alice_oehr_for_assemble.jpg?itok=5AI_pOHO" title="Hotel Hotel © Alice Oehr" width="580"></a>

<figcaption>Hotel Hotel illustration © Alice Oehr</figcaption></figure>http://survey.assembleprojects.com.au/ #smallfootprintlivingsurvey

The The Small Footprint Living Survey will be open for submissions until Monday 20 July, 5.00pm.
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